Building Your Employer Branding in the Trades Industry w/ Warren Lentz

Are you looking for ways to refine your recruiting practices or retain more team members?In a technology-driven world, the Trades are changing rapidly, and so are the ways we can efficiently hire and develop our team members. We have more resources available to us like never before, and new strategies for building powerful organizations, filled with engaged teams. 

In this episode, Warren Lentz, the CEO and founder of Yellowstone Local, joins host Lynn Wise to discuss his company and its role in transforming the way businesses in the trades hire and retain talent. Throughout the conversation, Warren emphasizes the importance of employer branding in attracting top-performing team members and how implementing the right systems and technology can improve your human resources functions. 

He and Lynn also share the importance of core values and how to utilize them to drive company impact in the marketplace.

Join us for this exciting conversation that will lead to transformation in your business!

On this episode of Transforming the Trades, Lynn and Warren discuss:

• Strategies for increasing employee buy-in and engagement.

• Why employer branding is vital to attract the right employees for your business, and it fundamentally means making your company attractive to the talents you're trying to attract.

• How good businesses, regardless of their geographical location or the pay scale they offer, tend to have better success in recruiting and retaining top talents.

• A viable approach for outsourcing functions of your business.

Actionable Key Takeaways for Trades Operators:

• In developing your employer branding, ask yourself: “Why would someone want to work for me?”

• Companies should always be in recruiting mode, even if they are not actively hiring, to avoid reactive hiring that can sometimes lead to hiring out of desperation.

• Hire with a focus on retention which benefits both you and the employee.

• If you don’t know how to hire, train, and manage a department internally, then you should not keep that function internal to your organization.

The resources mentioned in this episode are:

• Warren’s business, Yellowstone Local here

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

📊Looking for more assets to optimize your operations, customer service, and financial practices? Download my free resource filled with 13 top resources for growing your business. Sign up here: https://transformingthetrades.net/.

More content from Lynn:

Transforming the Trades Podcast Website: https://transformingthetrades.net/

Podcast YouTube Channel: https://youtube.com/@transformingthetradespodcast

Contractor in Charge Website: https://contractorincharge.com/

This episode was produced and brought to you by Reignite Media.#gotomarket #businessniche #positioning #b2bmarketing