Marketing Your Blue Collar Business | Recession-proof Tips! w/ Katie Donovan

Ever wondered how the evolving trends in marketing strategies are shaping the success of skilled trades businesses in today's competitive landscape?

Today, we're delving into the shifting dynamics of marketing strategies and their impact on the success of skilled trades businesses, particularly in the HVAC and plumbing industry.

Our discussion provides real-world insights into adapting to market changes to ensure sustained growth and success.

We are thrilled to welcome Katie Donovan, CEO of Camp Digital, a premier partner agency with deep expertise in innovative marketing strategies specifically tailored for the skilled trades industry.

We've brought Katie on the show to shed light on the evolving marketing landscape and the crucial role it plays in the success of businesses in the skilled trades sector.

Katie Donovan has managed over a billion dollars in ad spend, positioning herself as a trailblazer in the marketing world. Her expertise provides invaluable insights into the changing marketing paradigms impacting the skilled trades industry.

In this episode, listeners can expect an in-depth exploration of the current and anticipated changes in marketing strategies, focusing on how to sustain success amidst industry shifts.

On this episode of Transforming the Trades, Lynn and Katie discuss:

• Insights into the evolving landscape of marketing strategies

• Understanding the impact of shifting consumer behaviors on the skilled trades industry

• Leveraging AI and technological advancements for effective marketing in the skilled trades

• Key actionable strategies for adapting to the evolving marketing dynamics

Actionable Key Takeaways for Blue Collar Businesses:

• Embrace transparency and value demonstration to build trust with customers

• Strategic focus on service and repair amidst changing consumer preferences

• Leveraging AI and staying abreast of technological advancements for effective marketing

The resources mentioned in this episode are:

• The data report Katie Provides, which can be viewed here

• Connect with Katie Donovan from Camp Digital on LinkedIn Here: https://www.linkedin.com/in/katestapletondonovan/ 

• Find Camp Digital’s website Here: or at campdigital.com

As the skilled trades business landscape continues to evolve, it's crucial to stay ahead of the curve by adapting marketing strategies to align with changing consumer behaviors and industry dynamics. 

Join us as we navigate the evolving marketing landscape with Katie Donovan, providing actionable insights to ensure sustained success in the skilled trades industry.

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More content from Lynn:

Transforming the Trades Podcast Website: https://transformingthetrades.net/

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