The way we travel has evolved pretty dramatically since the pandemic. The traditional “Dream/Plan/Book/Go/Share/Repeat” lifecycle has essentially been replatformed as a result of macro trends like the shift to remote work, multiple rounds of stimmie checks, a growing loneliness epidemic, and an acute appreciation for authenticity and sustainability in the travel brands we engage with. We have more time, more money, and more desire to see the world, and we want to do it on our terms.
We’re also seeing the stratification in how different generations of travelers are engaging across that travel lifecycle. The “zillennial” demographic (short-hand for the younger millennial and Gen Z crowd that came of age as digital natives) skews more heavily toward social commerce as its preferred platform for researching, planning, buying and sharing their travel experiences. This shift to social commerce is introducing a host of new challenges and opportunities for brands when it comes to attracting and cultivating relationships with an audience that promises to travel more, and more differently, than their older Millennial, Gen X, and Boomer counterparts.
So in today’s episode, we dive in to what exactly social commerce is, how it differs from the more traditional approach to travel marketing and engagement, what brands and startups are at the forefront of this evolution, and how legacy travel players should think about the implications on their marketing strategy.
Follows:
Gilad Berenstein - host
Cara Whitehill – host
Konrad Waliszewski – guest
Shir Ibgui - guest
Go Deeper:
- Gen Z: The generation that knows how to make the most out of travel, Bankrate
- Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation, Fortune
- Gen Zs don’t have a lot of money, but they’re traveling anyway, CNBC
- Latest Trends in the Travel Industry Among Gen Z & Millennials, Marketcast
- Gen Z Is Poised to Reshape the Travel Industry, MorningConsult [$]
- Report: The State of Student and Youth Travel in 2023, StudentUniverse
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.