131 Visibility is Currency: How to Stay Top of Mind in Your Clinic

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Welcome 👋

Hello, it’s Katie Bell here, and I’m thrilled to welcome you back to another episode of The Treat Your Business Podcast. Today, I’m diving into a topic that could completely transform your clinic’s growth: Visibility. In this noisy world, it’s not enough to be seen just seven times. It could take 20 or even 30 touch points before a client takes action. Let’s explore how to stay top of mind and top of the market.

Episode Summary 📈

In this episode, I share real-world examples, powerful strategies, and the essential mindset shifts you’ll need to ensure your clinic stands out. I talk about why being consistently visible is the secret to generating a steady flow of leads, and I reveal the pitfalls of relying on random acts of marketing or just word of mouth. I also open up about my own experiences, including a website crisis and how a multilayered visibility strategy saved the day. Plus, I give you a sneak peek into our live strategy days and explain why tracking what works is key. Visibility really is currency.

Key Takeaways 🗝️

• Consistency is everything. Random acts of marketing waste time and money.
• It now takes far more than seven touch points for clients to take action. Aim for 20 or 30.
• Know exactly where your ideal clients spend time and how to reach them.
• Offline marketing matters just as much as digital. Don’t put all your eggs in one basket.
• Track every lead and measure what’s actually working for your clinic.
• Your messaging must connect with what your clients are thinking. Focus on their problems, not just your solutions.
• Visibility comes in many forms: events, talks, joint ventures, referrals, and more.
• Protect your time so you can focus on being visible, not just busy.
• Don’t be afraid to fail or try new things. The key is to keep showing up.

Resources & Links 🔗

• Register for my exclusive live webinar with HR specialists from Peninsula, “Employed vs Self-Employed: What Clinic Owners Must Know” on Wednesday 26th June, 12:00–13:30. This is a live-only event, so make sure you secure your spot now.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise your clinic’s efficiency and profitability.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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