138 Are You the Fox or the Hedgehog?

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🎙️ The Hedgehog Concept: Finding Your Clinic’s One Big Thing

Welcome back to the Treat Your Business podcast! I’m Katie Bell, physio, clinic owner, and founder of Thrive. If you’re feeling pulled in a million directions, constantly chasing shiny objects, and struggling to focus your energy, this episode is for you.

Today, I’m diving into a powerful concept that’s changed the way I think about strategy: the Hedgehog Concept from Jim Collins’ legendary book, Good to Great. This isn’t my own strategy, but it’s one I truly believe can transform how you approach your clinic and your business.

🦔 Are You a Hedgehog or a Fox?
The fox knows many things, darting about with endless strategies, but the hedgehog knows one big thing and does it brilliantly. In business, it’s easy to be the fox - adding services, following the latest fads, and trying to be everything to everyone. But real success comes when you simplify, focus, and build your business around your one big thing.

🔍 The Three Circles of the Hedgehog Concept:

1. What are you deeply passionate about?
   What truly lights you up in clinic life? Is it helping women regain confidence post-birth, supporting chronic pain patients to reclaim their lives, or coaching your team to excellence?
2. What can you be the best in the world at?
   You can’t be the best at everything, but you can carve out a niche where you consistently deliver exceptional results.
3. What drives your economic engine?
   Which service or offer is most profitable and scalable for your clinic? Sometimes passion and skill don’t align with profit, but when all three circles overlap, that’s where your true momentum lives.

💡 My Challenge to You:
Block out 30 minutes, either for yourself or with your team, and reflect on these three circles. Draw your Venn diagram and find your centre. That’s your hedgehog. Build your business around it, refine it, and let it guide your decisions. Remember: the most successful clinic owners aren’t those doing the most, but those doing the right things for the right people in the right way.

If this episode resonated, please share it with another clinic owner who’s ready to find their focus and build a business that truly thrives. And don’t forget to subscribe to our new YouTube channel for more bite-sized insights and video content!

Episode Sponsor:

VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.
To learn more about K-Laser Therapy, visit:

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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