142 Optimising Your LinkedIn for Clinic Success: A Conversation with Andy Goldman

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Welcome
Hello and welcome to another episode of the Treat Your Business podcast. I’m really excited for this conversation with Andy Goldman, who joins me to share his expertise on all things LinkedIn for clinic owners and healthcare businesses. Whether you’re a regular on LinkedIn or, like me, feel a bit guilty for not showing up enough, this episode is packed with practical advice to help you stand out and make the most of your online presence.

Episode Summary
Andy is a physiotherapist turned copywriter and LinkedIn trainer, passionate about helping healthcare business owners optimise their profiles, build networks, and attract the right people, be it new clients, collaborators, or team members. We chat about the power of showing up on LinkedIn, why your profile is your shop window, and how posting once a week can put you among the top creators.

We also discuss the difference between followers and connections, the importance of a clear headline and strong banner, and why you should always reply to comments. Andy shares his top three clinic owner mistakes on LinkedIn and gives actionable tips to fix them. Plus, we cover rotating content, repurposing evergreen posts, and keeping your messaging consistent to attract dream clients and hires.

Key Takeaways
✨ Your LinkedIn profile is your shop window, make your banner and headline count
👀 Posting just once a week puts you in the top 5% of creators
💡 Speak to your dream client in your profile and content
🔄 Repurpose evergreen content and keep your messaging consistent
🤝 Build a relevant, engaged network, not just big numbers
📝 Always reply to comments and nurture your network
🎯 Be strategic, know your purpose for being on LinkedIn

Resources & Links

• Connect with Andy Goldman on LinkedIn
• Andy’s website: andygoldman.co.uk
• Email: [e-mail]

Episode Sponsor

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Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

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