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November 5, 2025 19 mins

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Welcome

This week, I’m sharing a powerful reflection from our Activate Masters boardroom session. If you’re a clinic owner who’s constantly juggling business, family, and the never-ending to-do list, you’ll find plenty to relate to here.

Episode Summary

Let’s get real about the hidden cost of doing it all. After our live strategy days, I sat down with our Activate Masters members for a boardroom session that got right to the heart of why so many of us feel stuck and exhausted. It’s not just about needing help with social media or hiring someone for odd jobs. We talked about why we end up undervaluing our time, taking on every task at home and in the clinic, and why so many of us fall into the trap of trying to be superwoman.

One member’s “simple” marketing question turned out to be so much more. Together, we uncovered the real challenge and worked through practical steps to break the cycle. In this episode, I walk you through how to do a proper time analysis, the importance of outsourcing, and why saying “no” isn’t selfish. I even share a few stories from my own world (including the infamous toilet roll saga) to show how the little things really do add up.

Key Takeaways

  • The real reason you might feel trapped and exhausted as a clinic owner
  • How to uncover and tackle the hidden tasks draining your energy
  • Practical ways to start valuing your time and letting go of “doing it all”
  • Why saying no to rescuing everyone is a gift to yourself and your business
  • How creating space in your week can lead to better decisions, more profit, and a happier you

Resources & Links

  • Book a demo of Jane clinic management software: [see show notes for link]
  • Use code Thrive one mo for a one month grace period with Jane
  • Want support and accountability from people who get it? Find out more about Activate and our boardroom sessions

 Episode Sponsor:  Jane.app

Clinic management software and EMR that simplifies bookings, forms, and reminders so you can reclaim your evenings. Book a demo via the link in the show notes. Use code ThriveOneMo for a one month grace period.

Thank you for listening!

If you’re ready to step off the hamster wheel and start valuing your time, I’d love to hear what you’re letting go of this week. Drop me a message—I’m always in your corner. Remember, you don’t have to do it all to be a superwoman. Your time is valuable, and so are you.

Subscribe for more honest conversations, practical tips, and a big cheer from me every single we

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk

https://events.thrive-businesscoaching.com/cgl-waitlist-2026

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