Thrive Through Summer Bonus EP04: Summer Retention Strategies

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Welcome
Welcome to the final episode of the Thrive Through Summer bonus series! I’m Katie Bell, and it’s been such a joy to walk alongside you this month as we tackled everything from mindset shifts to pre-selling strategies and leading your team while you take a well-earned break. Today, we’re wrapping up with one of the most practical (and profitable) topics of all: how to keep your clients coming back, even when the weather’s hot, the kids are off school, and your diary feels upside down.

Episode Summary
Let’s be honest - the “summer slowdown” is real, but it’s not inevitable and it’s definitely fixable. In this episode, I share my tried-and-tested strategies to boost client retention during the summer months, so you’re not starting from scratch every September. We’ll cover why retention is the foundation of sustainable revenue, how to nurture clients who already know and trust you, and the exact scripts and processes I use in my own clinic to reduce cancellations, increase loyalty, and keep bookings steady - even while you’re enjoying a break.

Key Takeaways
🌞 Retention is gold - especially in summer. It’s cheaper than acquisition, builds loyalty and referrals, and stabilises your cashflow.
📅 Use the pre-book prompt: Get clients to book their return appointment before they go on holiday. Build this into your scripts and reminders for consistency.
📲 Re-engage past clients: Pull a list of those who haven’t booked in 3–6 months and send a warm, personal message (bonus points for voice notes or video!).
🎯 Celebrate progress: Keep clients engaged with mini milestones and check-ins, so they stay on track and don’t drop off until September.
💌 Stay visible: Schedule helpful emails, social posts, and “thinking of you” videos to keep your clinic top of mind—even when you’re away.
🎁 Reward loyalty: Surprise and delight your most consistent clients with a thank you, mini challenge, or giveaway.
⭐ Less is more: Focus on what will make the biggest impact for your clinic right now, don’t try to do it all.

Thank you for listening!
Here’s to a summer where your business works for you, not the other way around. I hope you’ve enjoyed this mini series and feel ready to put client retention on autopilot. I’d love to hear what you’re implementing, and as always, I’m here to support you in building a thriving clinic and a life you love. See you next week as we return to our regular episodes!

🙏 Sponsor Message
Thrive Through Summer is sponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.
Learn more about K-Laser Therapy: klaseruk.co.uk/why-klaser
Discover Indiba Radiofrequency Therapy: vbsmedical.com/product/indiba-radiofrequency
Book your free trial at vbsmedical.com/contact – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.

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