May 5, 2025 • 31 mins
Discover the transformative power of thought leadership with Vladimer Botsvadze, a globally recognized digital transformation and marketing authority who's built his personal brand from scratch to 55,000 followers through sheer determination and consistent effort.
For emerging leaders managing their first teams, Thought Leadership isn't just about personal branding – it's about setting exemplary standards that elevate everyone around you. "If you keep your bar low, then you are out of business," Vladimir cautions. Through consistent content creation across multiple platforms, leaders establish credibility and authority that strengthens their position, even when they haven't selected their team members.
The currency of modern leadership, Vladimir emphasizes, is attention. In a world of fractured focus, leaders must create content that captures interest quickly and authentically. This requires shifting from a transactional mindset to a storytelling approach – becoming less like a salesperson and more like a media company that provides genuine value.
Vladimer’s Episode Links:
1. Website: www.vladimerbotsvadze.com
2. Twitter: www.twitter.com/vladobotsvadze
3. LinkedIn: www.linkedin.com/in/vladimerbotsvadze
4. Instagram: www.instagram.com/vladimerbotsvadze
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
I would like to begin this episode by acknowledging
that I am located in Ottawa,Ontario, Canada, and I am
privileged and honoured to liveand learn on the unceded,
unsurrendered territory of theAnishinaabe Algonquin Nation.
Speaker 2 (00:24):
Hello, you're listening to Trench Leadership,
a podcast from the frontproduced by iGlenn Studios, a
show for emerging leaders fromall professions To hear from
other leaders who have led fromthe front, made the mistakes,
had the triumphs and are stilllearning along the way.
And now here's your host, simonCardinal.
Speaker 1 (00:51):
Hi everyone and welcome to another episode of
Trench Leadership, a podcastfrom the front.
We tell our leaders to think,to consider all the
possibilities so that we cansafeguard our teams, our
organizations and ourselves.
In short, we're asking emergingleaders to be thought leaders.
But what is a thought leader?
(01:14):
How does one become a thoughtleader?
Well, I have good news.
In this episode, you're goingto hear from Vladimir Botsvodze,
a thought leader, professor,startup advisor, fortune 500
consultant, speaker, mentor andcoach.
Yes, he does all of thesethings.
Vladimir is going to help us byoffering advice and practical
(01:34):
tools for all emerging leadersto be the most effective and
efficient thought leaderspossible.
Now, before we get into that, Iwould like to do the visual
representation and, as alwaysfor myself, I have the black
microphone in front of me.
I'm wearing my black golf shirtwith the red trench leadership
logo, my hair is still far toogray, my glasses have a they're
(01:54):
black rimmed and the backgroundis a screenshot of the trench
leadership logo on a stone wallwith a white logo highlighted in
purple.
Vladimir is wearing a very nicegray suit.
It looks like this appears tobe pinstripes.
He's got a kind of a grayishbluish pattern wall.
In the background there's acurtain and a door to the left
(02:15):
side.
From my perspective, it's theleft side right for him and
that's it.
Here we are.
But really, podcasts are aboutthe guests, so I'm going to try
and be quiet and go ahead andwelcome in Vladimir.
Hey Vladimir, how are you doingout there?
Speaker 3 (02:31):
Hi, simon, thanks a lot for inviting me to your
podcast episode and I'm excitedto share my insights with you
today.
I'm sure that your listenerswill capitalize on my practical
insights just to hit the groundrunning and put their best foot
forward.
Speaker 1 (02:46):
Yeah, we're very much looking forward to talk to you.
The concept of thoughtleadership is something I have
heard of in the past, but Iwould love to talk to you some
more about it.
But before we do that, do youmind taking just a couple of
minutes and tell us a little bitabout yourself?
Speaker 3 (03:01):
Yes, I'm a well-renowned digital
transformation, marketing andsocial media thought leader,
influencer, keynote speaker,startup advisor, internet
personality, professor andmentor.
I think what sets me apart ismy practicality and I have built
my personal brand from scratchand I have built my Twitter
(03:22):
following from scratch to 55,000followers through my blood,
sweat and tears in the last 10years, because I was very
curious about building mypersonal brand.
And building my personal brandopened so many doors and I have
gained ground.
Need to forget that.
We are salespeople, we aretransactional on social media
(03:43):
and we just need to care.
You know, uh, our consumers,our audiences and the end, the
end, uh, uh, the end care, careis, I think, the most powerful
marketing strategy.
You know, if you care, you canbuild your brand.
If you care, you can build upyour following.
If you care, uh, you can uh,you hit ground running, you go
(04:04):
into overdrive and your effortsperform miracles.
So I have recently been invitedas a judge to Gartner Marketing
and Communication Awards and Ihave been invited as a judge to
more than nine global awardceremonies throughout the world.
And I'm also no, uh, I'm alsoadvisory board member.
(04:29):
You know uh.
Public speaker.
You know uh and uh, andaddressing audiences
internationally, encouragingactionable change and motivating
people to become more confident.
I'm guaranteed to leave alasting impact on global
audiences.
Speaker 1 (04:51):
Well, there's certainly no question of the
level of skill, expertise andexperience that you've been
creating and building throughoutyour entire career, which is
fantastic, because when I wasfirst approached about the idea
of having you as a guest to talkabout thought leadership, I had
heard of it, but I always loveto go and find definitions on
the internet, and so thedefinition that I found that
kind of resonates with me and Ifeel falls in nicely with your
(05:12):
experience, is that a thoughtleader is someone who, based on
their experience and industryperspective, offers unique
guidance, inspires innovationand influences others.
Now, based off of thatdefinition and based off what
I've heard about you talkingabout your experience, I'd like
to know what you think, andmaybe you could talk about that
and also offer your own personaldefinition of what you believe
(05:35):
thought leadership is.
Speaker 3 (05:37):
Well, you know, building your brand and building
your thought leadership is nota walk in the park.
It takes a lot of hard work,dedication, and I have always
pushed self-education.
You know I have followed WarrenBuffett's advice to read 500
(05:58):
pages a day, you know.
So the reading builds yourknowledge.
Building builds your confidence.
You become a long-term thinker,you start showing more patience
and you bear in mind that Romewas not built in a day.
(06:19):
So, day in and day out, week inand week out, month in and month
out, and year in and year out,you will start producing great
results.
You know, day in and day out,week in and week out, month in
and month out, and year in andyear out, you will start
producing great results.
You know I mean, but peopledon't succeed because they give
up.
But I have never given up,simon.
I never given up.
I have reinvested every pennyin my website, in my growth, in
(06:39):
my personal brand building.
I don't keep up with Jonas's.
I have never gone on vacationin the recent years because I
wanted to.
I wanted to use every pennywisely just to, uh, take my
success to the next level.
You know so self-education is aultimate driver of business
results, because if you checkout top top 10 skills of world
(07:01):
economic Forum in 2023.
Active daily learning is numbertwo skill worldwide and it's
imperative just to not to reston your laurels and to keep up
with the latest developments intechnology to stay competitive
in your world, you know.
Speaker 1 (07:22):
Well, I completely agree that the it's in.
It's absolutely vital forleaders to stay up to date on
the newest trends and even ifthey don't agree with the trends
or understand them, knowingthey exist is vital because they
may be a part of the.
Whatever the technology goingforward is that having been said
, sometimes it's a lot easier tobe able to understand how
something is going forward if werealize that maybe it's not
(07:45):
something that's going to workfor us.
For example, I I'm aware thatwarren buffett had said to read
500 pages a day.
I won't read 500 pages a day.
That would take me three hoursa day to do, just because I'm a
slow reader and the amount oftime it takes me to digest
something I'm but you know,success depends on a backbone,
not which bone.
Speaker 3 (08:02):
So if you want to stand out as a leader, you have
to put in the work, and Ibelieve I have never been
inexcusable.
I have downloaded all socialmedia channels to understand
where consumers' attention is.
And, you know, just being closeto my global audience has been
the backbone of my growth.
And the market is a decisionmaker.
(08:25):
The market decides what is goodand bad.
The market does not care whatbusiness school you attended.
The market cares when youprovide value.
The market cares when you areauthentic.
The market cares that you standout as a leader.
The market cares that youimprove your daily performance,
(08:46):
your daily results, you know.
So then, finally, your resultsspeak for themselves, because
you hit the ground running andyou always try to improve your
results, you know.
Speaker 1 (09:01):
Yeah, oh, absolutely, and it is about understanding
ourselves and how we're able tomove forward with that.
So I guess I am curious to knowwhat is your definition of
thought leadership?
How do you see it?
Speaker 3 (09:17):
A thought leader is someone who lives in the future.
A thought leader is someone whohas built an authority on
Twitter and updates the worldwhen it comes to innovation,
(09:37):
sharing the best practices andtrends in technology, marketing,
often featured in magazines,who speaks at global events and
who is also a constant guest onpodcasts.
So thought leadership is noteasy, you know just, it takes a
lot of hard work.
So easy, you know just, ittakes a lot of hard work.
(09:58):
So whoever strikes while theiron is hot, builds a great
thought leadership, you know?
Speaker 1 (10:10):
Oh, I definitely see what you're saying.
It's about understanding, asthe definition I advised, or I
offered earlier, was aboutunderstanding the environment
we're in and havingunderstanding the perspectives
of different people.
From the concept of talking toemerging leaders who are new to
their first leadership roles andthey're trying to be as
productive as possible, how canthought leadership help them
going forward?
Speaker 3 (10:31):
yeah, I mean, uh, thought leadership can help
anyone uh to move forward.
Because, just it is the easiesttime in the history of mankind
to be successful, to build yourbusiness, to spread the word
what you are doing, becausedownloading Twitter is free,
downloading LinkedIn is free,downloading Instagram is free
(10:53):
and posting your content is free.
Uploading your uh literally uhrecording your videos on mobile
is free, uploading to youtube isfree, and uh so you just to
take action and uh to let theworld discover your passion,
your dedication, your devotion,your commitment.
(11:16):
You know so, but uh, we need tobuild a great confidence in
order to produce great results.
You know, consistently.
You know, and if we want tobecome consistent, we we have to
surround ourselves with smarterpeople.
We need to get inspired bysuccessful people.
We need to become open-minded.
(11:37):
I believe that open-mindednessis my biggest strength, you know
, because I'm now 35.
I learn on a daily basis.
I read so much, I attend events.
I'm always inspired bysuccessful people, so there is
always a great deal to learnfrom successful people, you know
(11:57):
.
Speaker 1 (11:59):
Well, I think this is a great point you bring up,
talking about how, as the leader, it's important that our teams
are full of experts as best aswe can be, and that the leader
does not need to be the numberone expert on that team.
Keeping in mind, when we'respeaking of emerging leaders,
we're generally talking aboutsmall teams of three to five
people, and most often the newleader does not have the luxury
(12:21):
of having selected that team.
So how could a new leader putthought leadership into effect
to help the team be successful?
Speaker 3 (12:31):
You know, it's just about setting the highest
standards and deliveringextraordinary results and to
keep your bar high.
You know, simon results and tokeep your bar high.
Speaker 1 (12:39):
You know, simon, if you keep your bar low, then you
are out of business yeah, Idefinitely see that and and what
I'm hearing in that is whereyou're offering that the leader
has to set the example for theothers to follow.
Does that make sense?
Speaker 3 (12:55):
yes, yeah, so absolutely.
Uh, as they say that if you liedown with dogs, you get up with
fleas, you know.
So I I mean you need to beselective and very finicky in
your world and just surroundyourself with smarter people.
You need to read books, youneed to watch motivational
people, you need to attendevents.
You need to bear in mind thatformal education no longer
(13:20):
provides a positive roi.
It's all about self-education.
Elon musk has become elon muskbecause he has always pushed
self-education, you know, and hehas never he has never depended
on formal education, you know,and he was working like 80 100
hour work weeks while weekswhile other people were working
(13:41):
40-hour work weeks.
So if you show great work ethicand if you work like hell, the
results will come.
Speaker 1 (13:49):
Well, I do think that results won't always
necessarily come More off.
I do believe in definitely ahard work ethic and I never
suggest otherwise.
I am curious, though, in theconcept of talking about
emerging leaders and whathappens if that new leader is
unable to select the people ontheir team, because we're
(14:09):
talking about people that tendto either be in their first one
to two leadership roles or theywere brought into a new team for
whatever reason that might be,so they did not have the luxury
of selecting those people.
How can an emerging leader usethought leadership, then, to
help make that team and elevatethem?
Speaker 3 (14:27):
I mean it's all about Simon putting out 100 pieces of
content across 8, 10 socialmedia channels.
You know, I mean you need toposition yourself as a media
company and you need to bear inmind that it's all about
building a brand, great brand.
Why you choose Nike?
Right, because Nike has astrong brand, because Nike has
(14:49):
always been in storytelling modeand, for example, just Do it
commercial has taken Nike'ssuccess to the next level, you
know, and not like a Nike CEOthat does not come to your door,
knocks on your door and ask andasks you to buy his product.
Right, because Nike is not insales mode, nike is storytelling
(15:10):
mode, nike is in branding mode,you know so.
So, nike, we need to positionourselves as a, as Nike, to be
dominant, you know, to be instorytelling mode and to
collaborate with authenticpeople and, for example, nike
collaborates with top athletesto at the midpoint of this
episode.
Do you have an?
Speaker 2 (15:41):
idea for an episode that you feel is vital for
emerging leaders.
Leave the idea in the commentsection and, if your topic is
chosen, you will have theopportunity to join us as a
co-host during the recordingsession.
So drop us a note and let'stalk.
This podcast is made possibleby listeners like you, and if
(16:02):
you feel we've earned it, pleasetell your friends and leave a
review to help us grow ourfollowing.
And now back to the show.
Speaker 1 (16:14):
I definitely agree that it's about setting
ourselves up for the best levelof success possible by
collaborating with the strongestpeople, relevant to whatever
our particular profession may be.
I, I do.
I'm not 100 certain how a newleader creating, uh, a twitter
account, for example, is goingto make their own team stronger.
(16:35):
Can you, can you elaborate thata little bit please?
Speaker 3 (16:39):
everyone.
You know personal branding isis all about now or never.
You know, if you don't takeaction now, then you will, you,
you will not be winning in thelong term, you know.
So it's now or never, just tobuild your personal brand.
You know, because if, if, ifthey are, you know, if they
(16:59):
question the roi of social mediaand if they don't take action,
then uh, then you know they willbe driven out of business.
You know, because the marketdecides what is good and bad and
whoever has solid presenceacross social media channels
wins, whether they build a greatuh retail company or whether
they run their agencies orwhether you are a marketer.
(17:21):
And you build your sort ofleadership and your personal
brand.
It's all about taking action,it's all about consistent
posting and consistent tweeting,and you just need to put your
eggs into different baskets.
You know.
So.
You know, just in the the longterm, you will be driving great
results because you not onlydepend on twitter or linkedin,
(17:44):
but you also have podcast.
You appear in uh magazines, youare a guest on podcast.
You know you speak at events.
You know so you, the morecontent you publish, the more
successful you become perfect.
Speaker 1 (17:57):
Thank you so much for that In the idea of so okay, as
an example.
So I'm I'm a new team leaderand and I'm working for a
company and I've just beenplunked into this thing and the
team is struggling for whateverreason, it doesn't matter why.
Okay, what ways can I usethought leadership to help that
(18:19):
team succeed or bring the team,make them stronger?
Speaker 3 (18:25):
You know, I'm an award judge nowadays at more
than nine global awardceremonies and I see their
determination when they buildtheir success on scratch and
when they bounce back from theirfailures, and I believe that
content creation is the ultimatedriver of business growth and
(18:46):
if you take action, the resultswill come.
You know, if you publishcontent, you will achieve
something.
If you connect with youraudiences, you will gain ground
and you will go places.
You know.
So it's all about winning theirattention.
And so you know, simon,marketing is all about winning
attention.
You know, and you need to knowwhere people's attention is, and
(19:09):
you need to storytell wherepeople spend their time online.
So, if they are on TikTok, ofcourse it is very important just
to put out video content, andyou know, for example, I'm not
asking my TikTok.
Of course it is very importantjust to put out video content,
and you know I'm, for example,I'm not asking my clients, for
example, to dance on TikTok, butthey need to show what they are
made of on Twitter.
You know they need to.
(19:30):
For example, they need toinvest in Instagram story
advertising.
You know they need to publishcontent on Instagram as well, on
Twitter as well, you know,because they need to publish
content on instagram as well, ontwitter as well, you know,
because I believe that twitteris only a social network left
because it is.
It's all about communication,it's all about joining
conversations, it's all aboutbreaking the eyes.
(19:52):
No barriers, no barriers.
You know on twitter, you knowso.
Um, I have a witness in the inthe last 10 years how they have
built their authorities, howthey have built their sort of
leadership, how startup fromscratch became a unicorn within
a few years because they wereinvesting their marketing money
(20:14):
properly in Facebook advertising, in Twitter communication.
You know, also across othersocial media channels.
And you know there are 8billion people in the world and
5.4 billion mobile users, 5.2internet users and 4.8 billion
(20:36):
social media users.
If you create content, you canreach global audiences.
You know, if you create content, you can reach uh global
audiences.
You know billions of peoplethroughout the world, you know
so, whereas uh it it used tocost a fortune to reach global
audiences, like 30 years ago,and you have to pay media to
reach global audiences.
And now, what is people's, whatis people's excuse that they
don't want to be on social mediaand not to, not to publish
(20:58):
their content?
Uh it, it it's no cost.
They can reach millions ofpeople I?
Speaker 1 (21:04):
I definitely I understand what you're.
I think I understand whatyou're saying.
I'm going to word that better.
I I'd be honest, though I do,and I do apologize I don't fully
see the connection between howa team leader in charge of a
group of three to four people ina particular business, how them
them putting content out ontwitter or instagram or whatnot,
is going to help the team.
How is that leader going tohelp strengthen the team by
(21:26):
putting content out?
I?
I don't see the connection.
Speaker 3 (21:28):
I believe that.
You know, simon, every, every,every, uh company needs to hire
an editorial chief.
You know, because it is.
It is very imperative toposition yourself as a media
company and to start producingcontent.
To start making content, youknow, whether it is TikTok,
instagram, youtube, twitter orFacebook, you need to have a
(21:49):
great marketing team.
You know you need to hire aneditor in chief.
You know you need to positionyourself as a media company.
You know, and if you aretransactional on social media
and if you connect with everyoneon LinkedIn and if you send
sales pitches, everyone willdisregard you, because people
are tired of salespeople.
Majority of people aretransactional on social media.
(22:10):
That's why they struggle withbuilding their authorities and
their thought leadership.
Speaker 1 (22:13):
You know, I definitely see that, but I'm
thinking more internally, likewe're talking about.
I definitely see that, but I'mthinking more internally, like
we're talking about.
If I, as an example, I'm theteam leader, I'm brand new to a
team and I and you're on my teamand we have three other people
on the team and, for whateverreason, that team is not working
out well, how is thoughtleadership able to help that
team get strengthened?
(22:34):
I don't.
I.
I'm sorry, I just don'tunderstand the connection
between me putting out content.
Speaker 3 (22:40):
You know internally, know, internally, you guys need
to be on the same wavelengthwhen it comes to content
creation.
You know, I mean you guys needto agree that.
You know, on several channelsin the long term, you start uh
publishing content.
You know, for example, I haveuploaded my 48 videos to youtube
(23:03):
and I have uh, uh, my my videoshave been watched thousands of
people.
Uh.
So now I have driven positiveout of why, because I'm I have
become a public speaker.
I work with speakers bureaus, Ihave spoken at global events.
I have been uh invited as aguest on podcast.
You know I have built myauthority.
You know so many organizationsare revoted my hard work that I
(23:26):
have built my twitter fromscratch to 55 000 followers.
Because I will, I have shownconsistency and consistency.
You have the consistent actioncreates consistent results.
You know well.
Speaker 1 (23:36):
I definitely believe consistency is key.
I I see that with the metricsfor this podcast itself.
If I miss a couple of episodesin a couple of weeks, then I
definitely see that it takes awhile to get back to the numbers
, the downloads and listens thatI was experiencing before that
happened.
So the consistency isdefinitely vital and I think
that's the message I'm gettinginside this, as you're talking
about whether or not we'recreating content.
(23:58):
Creating content, whether ornot we're we're working, we're a
new leader, we're workingwithin a team the.
The idea is that we need to beconsistent in how we're going to
move forward, working with theteam, how we're going to create
them and make them stronger,because that will, when we all
see that we're beingconsistently working hard or
consistently doing all thethings we need for the team to
(24:19):
succeed, eventually, the, thebusiness will work as well and
the business will succeed.
Does that make sense?
Speaker 3 (24:25):
Yes, you know, the world navigates under one
currency and it's calledattention.
Speaker 1 (24:30):
Yeah, yeah, that's yeah.
Quick attention, not long-termattention, quick snap, it's 10,
15 seconds.
Speaker 3 (24:36):
So, whatever you create, whatever you create, you
have to, uh, win theirattention, you have to make
yourself conspicuous and youhave to be in the limelight and
spotlight online.
Otherwise, uh, you know, yourefforts will not make any sense,
you know oh, absolutely, Icompletely agree.
Speaker 1 (24:55):
So listen, before we sign off, I have two final
points.
Would you like to offer anyfinal thoughts at all?
And also, if people want toreach out to you, how can they
do that?
Speaker 3 (25:06):
Well, you know, I'm very thankful that you know I
have given an opportunity, thatI moved to the United States at
the age of 18.
And the United Statesexperience is worth its weight
in gold, where I have madelifelong friends and a
longstanding businesspartnership with so many people.
And, of course, you know,united States has played
(25:28):
instrumental role in mytransformation and I have become
hungry, the ground running andI have conquered so many
mountains in technology that,from scratch, with zero dollar
marketing budget and motivation,I have spearheaded one of the
biggest personal brands andtransformed the marketing
(25:50):
industry.
Of course, I'm very grateful tothe UK as well, because I moved
there as a new kid on the blockat the age of 22,.
There as a new kid on the blockat the age of 22, learning,
working with 20 offices indowntown london, making uh,
making friends with all walks oflife and uh becoming more
optimistic.
I mean uh.
Uk also has laid a strongfoundation for my success and
(26:15):
inspired me to build my twitter,because when I was in london
2010, 2021, I everyone wastalking about twitter, about
personal brand building, aboutabout uh showing the world what
you are made of.
So so I have decided to takeaction and uh, I have sacrificed
(26:35):
everything.
You know, simon, I havesacrificed my life.
I have sacrificed my, my, mypersonal life in order to become
who I am today, you know, tostand as a leader, to stand as a
number one global marketingthought leader.
And that, uh, you know, I havereinvested every penny in my
growth.
You know, and uh, of course, ifyou reinvest wisely in
self-education, if you look toyour laurels and if you choose
(26:59):
optimism, you know, because youhave to become a long-term
thinker, because so many peoplearound us are so short-term
thinkers and medium-termthinkers, so we need to become
long-term thinkers.
You know, we need to think notonly what will happen in five or
ten months.
We need to keep in mind whatwill happen in five and ten
(27:20):
years.
You know, so, what your dailyeffort will bring uh, where your
daily effort will bring you innext five years, ten years, you
know.
So it's very important to bearin mind to choose to be uh, to
be selective in your world, tokeep your bar high, and uh, to
push self-education.
And, of course, you know it isthe easiest time in the history
(27:43):
of mankind, just just to uh besuccessful.
You know.
So you have to, you need to putyour best foot forward.
You need to uh show to be asregular as clockwork every
single day and, uh, you know,day in and day out, we can week
out and mass in and month in andmonth out.
I'm sure that your hard workwill win and action always wins.
(28:04):
You know action, everyone needsto take action.
Speaker 1 (28:08):
Well, thank you very much for that.
And if people want to reach outto you, they want to hear more
or know more about you.
How might they do that?
Speaker 3 (28:17):
People can check out my website at
aladimandibotswaticom, wherethey can read my magazine
interviews.
They can explore my services,such as consulting, speaking,
teaching, mentoring, coaching.
Also, they can visit my website, visit my speaking page, where
(28:38):
they can discover and learn moreabout my most requested keynote
topics.
They can download my brochure.
They can also watch my videos.
You know so.
My website is a goldmine ofinformation if brands want to
stay competitive and to learnsomething useful from the
(29:01):
world's number one globalmarketing thought leader, so
they can also follow me onTwitter at Vlado Botswazi.
Also connect with me onLinkedIn.
Also follow me on Instagram atVladimir Botswazi.
You know so.
I always look forward toconnecting with people and
working on win-win projects.
(29:21):
Know, win-win partnershipsperfect.
Speaker 1 (29:24):
Thank you very much for that and, as always, links
to all of those opportunitieswill be inside the show notes.
Vlad, this has been a vladimirpardon has been such a fantastic
conversation.
I've really enjoyed speakingwith you and I'm hoping to be
able we.
I'm hoping that we can talksome more in the future.
Thank you very much.
Speaker 3 (29:42):
Of course, Thank you for this opportunity and, of
course, you are a fantasticperson.
Thanks so much for for thisinvitation, for allowing me to
share my global experience andknowledge with your listeners,
and I'm sure that you know I Istarted my whole journey as a
side hustle and I was justworking from 7 pm to 2 am, so I
(30:06):
turned my side hustle into aprofitable business that built
my thought leadership, built myauthority, inspired me to build
my website and to build mypresence across other social
media channels, and it's allabout networking these days,
because through networking, youcan become anything.
You can make your dreams cometrue and take your success to
(30:27):
the next level.
You know.
Speaker 1 (30:28):
Yeah, I completely agree with that.
Hard work you can get where youneed to go.
Well, thank you so much, andthank you very much for staying
up later there it's 11 am or1030 am here and that makes it
what 6 30 pm there.
So thank you very much for yourtime and we'll talk soon.
Take care.
Speaker 3 (30:48):
I fully appreciate it .
It was a pleasure.
Speaker 1 (30:50):
We heard it from Vlad that thought leadership is
someone who lives in the future,Connecting the team's expertise
and perspectives to help theentire team be as successful as
they can be.
Thanks for tuning in andremember leadership without
passion limits the depth of yourvision.
Speaker 2 (31:06):
Never miss an episode by following us on all of your
favorite feeds.
While you're there, pleaseconsider leaving an episode
review and let us know whattopics you would like to hear
about.
And let us know what topics youwould like to hear about.
Be sure to join us next weekwith your host, Simon Cardinal,
for another episode of TrenchLeadership, a podcast from the
(31:27):
front Produced by iGland StudiosMusic provided by Ashamal of
Music.
I would like to begin this episode by acknowledging
that I am located in Ottawa,Ontario, Canada, and I am
privileged and honoured to liveand learn on the unceded,
unsurrendered territory of theAnishinaabe Algonquin Nation.
Speaker 2 (00:24):
Hello, you're listening to Trench Leadership,
a podcast from the frontproduced by iGlenn Studios, a
show for emerging leaders fromall professions To hear from
other leaders who have led fromthe front, made the mistakes,
had the triumphs and are stilllearning along the way.
And now here's your host, simonCardinal.
Speaker 1 (00:51):
Hi everyone and welcome to another episode of
Trench Leadership, a podcastfrom the front.
We tell our leaders to think,to consider all the
possibilities so that we cansafeguard our teams, our
organizations and ourselves.
In short, we're asking emergingleaders to be thought leaders.
But what is a thought leader?
(01:14):
How does one become a thoughtleader?
Well, I have good news.
In this episode, you're goingto hear from Vladimir Botsvodze,
a thought leader, professor,startup advisor, fortune 500
consultant, speaker, mentor andcoach.
Yes, he does all of thesethings.
Vladimir is going to help us byoffering advice and practical
(01:34):
tools for all emerging leadersto be the most effective and
efficient thought leaderspossible.
Now, before we get into that, Iwould like to do the visual
representation and, as alwaysfor myself, I have the black
microphone in front of me.
I'm wearing my black golf shirtwith the red trench leadership
logo, my hair is still far toogray, my glasses have a they're
(01:54):
black rimmed and the backgroundis a screenshot of the trench
leadership logo on a stone wallwith a white logo highlighted in
purple.
Vladimir is wearing a very nicegray suit.
It looks like this appears tobe pinstripes.
He's got a kind of a grayishbluish pattern wall.
In the background there's acurtain and a door to the left
(02:15):
side.
From my perspective, it's theleft side right for him and
that's it.
Here we are.
But really, podcasts are aboutthe guests, so I'm going to try
and be quiet and go ahead andwelcome in Vladimir.
Hey Vladimir, how are you doingout there?
Speaker 3 (02:31):
Hi, simon, thanks a lot for inviting me to your
podcast episode and I'm excitedto share my insights with you
today.
I'm sure that your listenerswill capitalize on my practical
insights just to hit the groundrunning and put their best foot
forward.
Speaker 1 (02:46):
Yeah, we're very much looking forward to talk to you.
The concept of thoughtleadership is something I have
heard of in the past, but Iwould love to talk to you some
more about it.
But before we do that, do youmind taking just a couple of
minutes and tell us a little bitabout yourself?
Speaker 3 (03:01):
Yes, I'm a well-renowned digital
transformation, marketing andsocial media thought leader,
influencer, keynote speaker,startup advisor, internet
personality, professor andmentor.
I think what sets me apart ismy practicality and I have built
my personal brand from scratchand I have built my Twitter
(03:22):
following from scratch to 55,000followers through my blood,
sweat and tears in the last 10years, because I was very
curious about building mypersonal brand.
And building my personal brandopened so many doors and I have
gained ground.
Need to forget that.
We are salespeople, we aretransactional on social media
(03:43):
and we just need to care.
You know, uh, our consumers,our audiences and the end, the
end, uh, uh, the end care, careis, I think, the most powerful
marketing strategy.
You know, if you care, you canbuild your brand.
If you care, you can build upyour following.
If you care, uh, you can uh,you hit ground running, you go
(04:04):
into overdrive and your effortsperform miracles.
So I have recently been invitedas a judge to Gartner Marketing
and Communication Awards and Ihave been invited as a judge to
more than nine global awardceremonies throughout the world.
And I'm also no, uh, I'm alsoadvisory board member.
(04:29):
You know uh.
Public speaker.
You know uh and uh, andaddressing audiences
internationally, encouragingactionable change and motivating
people to become more confident.
I'm guaranteed to leave alasting impact on global
audiences.
Speaker 1 (04:51):
Well, there's certainly no question of the
level of skill, expertise andexperience that you've been
creating and building throughoutyour entire career, which is
fantastic, because when I wasfirst approached about the idea
of having you as a guest to talkabout thought leadership, I had
heard of it, but I always loveto go and find definitions on
the internet, and so thedefinition that I found that
kind of resonates with me and Ifeel falls in nicely with your
(05:12):
experience, is that a thoughtleader is someone who, based on
their experience and industryperspective, offers unique
guidance, inspires innovationand influences others.
Now, based off of thatdefinition and based off what
I've heard about you talkingabout your experience, I'd like
to know what you think, andmaybe you could talk about that
and also offer your own personaldefinition of what you believe
(05:35):
thought leadership is.
Speaker 3 (05:37):
Well, you know, building your brand and building
your thought leadership is nota walk in the park.
It takes a lot of hard work,dedication, and I have always
pushed self-education.
You know I have followed WarrenBuffett's advice to read 500
(05:58):
pages a day, you know.
So the reading builds yourknowledge.
Building builds your confidence.
You become a long-term thinker,you start showing more patience
and you bear in mind that Romewas not built in a day.
(06:19):
So, day in and day out, week inand week out, month in and month
out, and year in and year out,you will start producing great
results.
You know, day in and day out,week in and week out, month in
and month out, and year in andyear out, you will start
producing great results.
You know I mean, but peopledon't succeed because they give
up.
But I have never given up,simon.
I never given up.
I have reinvested every pennyin my website, in my growth, in
(06:39):
my personal brand building.
I don't keep up with Jonas's.
I have never gone on vacationin the recent years because I
wanted to.
I wanted to use every pennywisely just to, uh, take my
success to the next level.
You know so self-education is aultimate driver of business
results, because if you checkout top top 10 skills of world
(07:01):
economic Forum in 2023.
Active daily learning is numbertwo skill worldwide and it's
imperative just to not to reston your laurels and to keep up
with the latest developments intechnology to stay competitive
in your world, you know.
Speaker 1 (07:22):
Well, I completely agree that the it's in.
It's absolutely vital forleaders to stay up to date on
the newest trends and even ifthey don't agree with the trends
or understand them, knowingthey exist is vital because they
may be a part of the.
Whatever the technology goingforward is that having been said
, sometimes it's a lot easier tobe able to understand how
something is going forward if werealize that maybe it's not
(07:45):
something that's going to workfor us.
For example, I I'm aware thatwarren buffett had said to read
500 pages a day.
I won't read 500 pages a day.
That would take me three hoursa day to do, just because I'm a
slow reader and the amount oftime it takes me to digest
something I'm but you know,success depends on a backbone,
not which bone.
Speaker 3 (08:02):
So if you want to stand out as a leader, you have
to put in the work, and Ibelieve I have never been
inexcusable.
I have downloaded all socialmedia channels to understand
where consumers' attention is.
And, you know, just being closeto my global audience has been
the backbone of my growth.
And the market is a decisionmaker.
(08:25):
The market decides what is goodand bad.
The market does not care whatbusiness school you attended.
The market cares when youprovide value.
The market cares when you areauthentic.
The market cares that you standout as a leader.
The market cares that youimprove your daily performance,
(08:46):
your daily results, you know.
So then, finally, your resultsspeak for themselves, because
you hit the ground running andyou always try to improve your
results, you know.
Speaker 1 (09:01):
Yeah, oh, absolutely, and it is about understanding
ourselves and how we're able tomove forward with that.
So I guess I am curious to knowwhat is your definition of
thought leadership?
How do you see it?
Speaker 3 (09:17):
A thought leader is someone who lives in the future.
A thought leader is someone whohas built an authority on
Twitter and updates the worldwhen it comes to innovation,
(09:37):
sharing the best practices andtrends in technology, marketing,
often featured in magazines,who speaks at global events and
who is also a constant guest onpodcasts.
So thought leadership is noteasy, you know just, it takes a
lot of hard work.
So easy, you know just, ittakes a lot of hard work.
(09:58):
So whoever strikes while theiron is hot, builds a great
thought leadership, you know?
Speaker 1 (10:10):
Oh, I definitely see what you're saying.
It's about understanding, asthe definition I advised, or I
offered earlier, was aboutunderstanding the environment
we're in and havingunderstanding the perspectives
of different people.
From the concept of talking toemerging leaders who are new to
their first leadership roles andthey're trying to be as
productive as possible, how canthought leadership help them
going forward?
Speaker 3 (10:31):
yeah, I mean, uh, thought leadership can help
anyone uh to move forward.
Because, just it is the easiesttime in the history of mankind
to be successful, to build yourbusiness, to spread the word
what you are doing, becausedownloading Twitter is free,
downloading LinkedIn is free,downloading Instagram is free
(10:53):
and posting your content is free.
Uploading your uh literally uhrecording your videos on mobile
is free, uploading to youtube isfree, and uh so you just to
take action and uh to let theworld discover your passion,
your dedication, your devotion,your commitment.
(11:16):
You know so, but uh, we need tobuild a great confidence in
order to produce great results.
You know, consistently.
You know, and if we want tobecome consistent, we we have to
surround ourselves with smarterpeople.
We need to get inspired bysuccessful people.
We need to become open-minded.
(11:37):
I believe that open-mindednessis my biggest strength, you know
, because I'm now 35.
I learn on a daily basis.
I read so much, I attend events.
I'm always inspired bysuccessful people, so there is
always a great deal to learnfrom successful people, you know
(11:57):
.
Speaker 1 (11:59):
Well, I think this is a great point you bring up,
talking about how, as the leader, it's important that our teams
are full of experts as best aswe can be, and that the leader
does not need to be the numberone expert on that team.
Keeping in mind, when we'respeaking of emerging leaders,
we're generally talking aboutsmall teams of three to five
people, and most often the newleader does not have the luxury
(12:21):
of having selected that team.
So how could a new leader putthought leadership into effect
to help the team be successful?
Speaker 3 (12:31):
You know, it's just about setting the highest
standards and deliveringextraordinary results and to
keep your bar high.
You know, simon results and tokeep your bar high.
Speaker 1 (12:39):
You know, simon, if you keep your bar low, then you
are out of business yeah, Idefinitely see that and and what
I'm hearing in that is whereyou're offering that the leader
has to set the example for theothers to follow.
Does that make sense?
Speaker 3 (12:55):
yes, yeah, so absolutely.
Uh, as they say that if you liedown with dogs, you get up with
fleas, you know.
So I I mean you need to beselective and very finicky in
your world and just surroundyourself with smarter people.
You need to read books, youneed to watch motivational
people, you need to attendevents.
You need to bear in mind thatformal education no longer
(13:20):
provides a positive roi.
It's all about self-education.
Elon musk has become elon muskbecause he has always pushed
self-education, you know, and hehas never he has never depended
on formal education, you know,and he was working like 80 100
hour work weeks while weekswhile other people were working
(13:41):
40-hour work weeks.
So if you show great work ethicand if you work like hell, the
results will come.
Speaker 1 (13:49):
Well, I do think that results won't always
necessarily come More off.
I do believe in definitely ahard work ethic and I never
suggest otherwise.
I am curious, though, in theconcept of talking about
emerging leaders and whathappens if that new leader is
unable to select the people ontheir team, because we're
(14:09):
talking about people that tendto either be in their first one
to two leadership roles or theywere brought into a new team for
whatever reason that might be,so they did not have the luxury
of selecting those people.
How can an emerging leader usethought leadership, then, to
help make that team and elevatethem?
Speaker 3 (14:27):
I mean it's all about Simon putting out 100 pieces of
content across 8, 10 socialmedia channels.
You know, I mean you need toposition yourself as a media
company and you need to bear inmind that it's all about
building a brand, great brand.
Why you choose Nike?
Right, because Nike has astrong brand, because Nike has
(14:49):
always been in storytelling modeand, for example, just Do it
commercial has taken Nike'ssuccess to the next level, you
know, and not like a Nike CEOthat does not come to your door,
knocks on your door and ask andasks you to buy his product.
Right, because Nike is not insales mode, nike is storytelling
(15:10):
mode, nike is in branding mode,you know so.
So, nike, we need to positionourselves as a, as Nike, to be
dominant, you know, to be instorytelling mode and to
collaborate with authenticpeople and, for example, nike
collaborates with top athletesto at the midpoint of this
episode.
Do you have an?
Speaker 2 (15:41):
idea for an episode that you feel is vital for
emerging leaders.
Leave the idea in the commentsection and, if your topic is
chosen, you will have theopportunity to join us as a
co-host during the recordingsession.
So drop us a note and let'stalk.
This podcast is made possibleby listeners like you, and if
(16:02):
you feel we've earned it, pleasetell your friends and leave a
review to help us grow ourfollowing.
And now back to the show.
Speaker 1 (16:14):
I definitely agree that it's about setting
ourselves up for the best levelof success possible by
collaborating with the strongestpeople, relevant to whatever
our particular profession may be.
I, I do.
I'm not 100 certain how a newleader creating, uh, a twitter
account, for example, is goingto make their own team stronger.
(16:35):
Can you, can you elaborate thata little bit please?
Speaker 3 (16:39):
everyone.
You know personal branding isis all about now or never.
You know, if you don't takeaction now, then you will, you,
you will not be winning in thelong term, you know.
So it's now or never, just tobuild your personal brand.
You know, because if, if, ifthey are, you know, if they
(16:59):
question the roi of social mediaand if they don't take action,
then uh, then you know they willbe driven out of business.
You know, because the marketdecides what is good and bad and
whoever has solid presenceacross social media channels
wins, whether they build a greatuh retail company or whether
they run their agencies orwhether you are a marketer.
(17:21):
And you build your sort ofleadership and your personal
brand.
It's all about taking action,it's all about consistent
posting and consistent tweeting,and you just need to put your
eggs into different baskets.
You know.
So.
You know, just in the the longterm, you will be driving great
results because you not onlydepend on twitter or linkedin,
(17:44):
but you also have podcast.
You appear in uh magazines, youare a guest on podcast.
You know you speak at events.
You know so you, the morecontent you publish, the more
successful you become perfect.
Speaker 1 (17:57):
Thank you so much for that In the idea of so okay, as
an example.
So I'm I'm a new team leaderand and I'm working for a
company and I've just beenplunked into this thing and the
team is struggling for whateverreason, it doesn't matter why.
Okay, what ways can I usethought leadership to help that
(18:19):
team succeed or bring the team,make them stronger?
Speaker 3 (18:25):
You know, I'm an award judge nowadays at more
than nine global awardceremonies and I see their
determination when they buildtheir success on scratch and
when they bounce back from theirfailures, and I believe that
content creation is the ultimatedriver of business growth and
(18:46):
if you take action, the resultswill come.
You know, if you publishcontent, you will achieve
something.
If you connect with youraudiences, you will gain ground
and you will go places.
You know.
So it's all about winning theirattention.
And so you know, simon,marketing is all about winning
attention.
You know, and you need to knowwhere people's attention is, and
(19:09):
you need to storytell wherepeople spend their time online.
So, if they are on TikTok, ofcourse it is very important just
to put out video content, andyou know, for example, I'm not
asking my TikTok.
Of course it is very importantjust to put out video content,
and you know I'm, for example,I'm not asking my clients, for
example, to dance on TikTok, butthey need to show what they are
made of on Twitter.
You know they need to.
(19:30):
For example, they need toinvest in Instagram story
advertising.
You know they need to publishcontent on Instagram as well, on
Twitter as well, you know,because they need to publish
content on instagram as well, ontwitter as well, you know,
because I believe that twitteris only a social network left
because it is.
It's all about communication,it's all about joining
conversations, it's all aboutbreaking the eyes.
(19:52):
No barriers, no barriers.
You know on twitter, you knowso.
Um, I have a witness in the inthe last 10 years how they have
built their authorities, howthey have built their sort of
leadership, how startup fromscratch became a unicorn within
a few years because they wereinvesting their marketing money
(20:14):
properly in Facebook advertising, in Twitter communication.
You know, also across othersocial media channels.
And you know there are 8billion people in the world and
5.4 billion mobile users, 5.2internet users and 4.8 billion
(20:36):
social media users.
If you create content, you canreach global audiences.
You know, if you create content, you can reach uh global
audiences.
You know billions of peoplethroughout the world, you know
so, whereas uh it it used tocost a fortune to reach global
audiences, like 30 years ago,and you have to pay media to
reach global audiences.
And now, what is people's, whatis people's excuse that they
don't want to be on social mediaand not to, not to publish
(20:58):
their content?
Uh it, it it's no cost.
They can reach millions ofpeople I?
Speaker 1 (21:04):
I definitely I understand what you're.
I think I understand whatyou're saying.
I'm going to word that better.
I I'd be honest, though I do,and I do apologize I don't fully
see the connection between howa team leader in charge of a
group of three to four people ina particular business, how them
them putting content out ontwitter or instagram or whatnot,
is going to help the team.
How is that leader going tohelp strengthen the team by
(21:26):
putting content out?
I?
I don't see the connection.
Speaker 3 (21:28):
I believe that.
You know, simon, every, every,every, uh company needs to hire
an editorial chief.
You know, because it is.
It is very imperative toposition yourself as a media
company and to start producingcontent.
To start making content, youknow, whether it is TikTok,
instagram, youtube, twitter orFacebook, you need to have a
(21:49):
great marketing team.
You know you need to hire aneditor in chief.
You know you need to positionyourself as a media company.
You know, and if you aretransactional on social media
and if you connect with everyoneon LinkedIn and if you send
sales pitches, everyone willdisregard you, because people
are tired of salespeople.
Majority of people aretransactional on social media.
(22:10):
That's why they struggle withbuilding their authorities and
their thought leadership.
Speaker 1 (22:13):
You know, I definitely see that, but I'm
thinking more internally, likewe're talking about.
I definitely see that, but I'mthinking more internally, like
we're talking about.
If I, as an example, I'm theteam leader, I'm brand new to a
team and I and you're on my teamand we have three other people
on the team and, for whateverreason, that team is not working
out well, how is thoughtleadership able to help that
team get strengthened?
(22:34):
I don't.
I.
I'm sorry, I just don'tunderstand the connection
between me putting out content.
Speaker 3 (22:40):
You know internally, know, internally, you guys need
to be on the same wavelengthwhen it comes to content
creation.
You know, I mean you guys needto agree that.
You know, on several channelsin the long term, you start uh
publishing content.
You know, for example, I haveuploaded my 48 videos to youtube
(23:03):
and I have uh, uh, my my videoshave been watched thousands of
people.
Uh.
So now I have driven positiveout of why, because I'm I have
become a public speaker.
I work with speakers bureaus, Ihave spoken at global events.
I have been uh invited as aguest on podcast.
You know I have built myauthority.
You know so many organizationsare revoted my hard work that I
(23:26):
have built my twitter fromscratch to 55 000 followers.
Because I will, I have shownconsistency and consistency.
You have the consistent actioncreates consistent results.
You know well.
Speaker 1 (23:36):
I definitely believe consistency is key.
I I see that with the metricsfor this podcast itself.
If I miss a couple of episodesin a couple of weeks, then I
definitely see that it takes awhile to get back to the numbers
, the downloads and listens thatI was experiencing before that
happened.
So the consistency isdefinitely vital and I think
that's the message I'm gettinginside this, as you're talking
about whether or not we'recreating content.
(23:58):
Creating content, whether ornot we're we're working, we're a
new leader, we're workingwithin a team the.
The idea is that we need to beconsistent in how we're going to
move forward, working with theteam, how we're going to create
them and make them stronger,because that will, when we all
see that we're beingconsistently working hard or
consistently doing all thethings we need for the team to
(24:19):
succeed, eventually, the, thebusiness will work as well and
the business will succeed.
Does that make sense?
Speaker 3 (24:25):
Yes, you know, the world navigates under one
currency and it's calledattention.
Speaker 1 (24:30):
Yeah, yeah, that's yeah.
Quick attention, not long-termattention, quick snap, it's 10,
15 seconds.
Speaker 3 (24:36):
So, whatever you create, whatever you create, you
have to, uh, win theirattention, you have to make
yourself conspicuous and youhave to be in the limelight and
spotlight online.
Otherwise, uh, you know, yourefforts will not make any sense,
you know oh, absolutely, Icompletely agree.
Speaker 1 (24:55):
So listen, before we sign off, I have two final
points.
Would you like to offer anyfinal thoughts at all?
And also, if people want toreach out to you, how can they
do that?
Speaker 3 (25:06):
Well, you know, I'm very thankful that you know I
have given an opportunity, thatI moved to the United States at
the age of 18.
And the United Statesexperience is worth its weight
in gold, where I have madelifelong friends and a
longstanding businesspartnership with so many people.
And, of course, you know,united States has played
(25:28):
instrumental role in mytransformation and I have become
hungry, the ground running andI have conquered so many
mountains in technology that,from scratch, with zero dollar
marketing budget and motivation,I have spearheaded one of the
biggest personal brands andtransformed the marketing
(25:50):
industry.
Of course, I'm very grateful tothe UK as well, because I moved
there as a new kid on the blockat the age of 22,.
There as a new kid on the blockat the age of 22, learning,
working with 20 offices indowntown london, making uh,
making friends with all walks oflife and uh becoming more
optimistic.
I mean uh.
Uk also has laid a strongfoundation for my success and
(26:15):
inspired me to build my twitter,because when I was in london
2010, 2021, I everyone wastalking about twitter, about
personal brand building, aboutabout uh showing the world what
you are made of.
So so I have decided to takeaction and uh, I have sacrificed
(26:35):
everything.
You know, simon, I havesacrificed my life.
I have sacrificed my, my, mypersonal life in order to become
who I am today, you know, tostand as a leader, to stand as a
number one global marketingthought leader.
And that, uh, you know, I havereinvested every penny in my
growth.
You know, and uh, of course, ifyou reinvest wisely in
self-education, if you look toyour laurels and if you choose
(26:59):
optimism, you know, because youhave to become a long-term
thinker, because so many peoplearound us are so short-term
thinkers and medium-termthinkers, so we need to become
long-term thinkers.
You know, we need to think notonly what will happen in five or
ten months.
We need to keep in mind whatwill happen in five and ten
(27:20):
years.
You know, so, what your dailyeffort will bring uh, where your
daily effort will bring you innext five years, ten years, you
know.
So it's very important to bearin mind to choose to be uh, to
be selective in your world, tokeep your bar high, and uh, to
push self-education.
And, of course, you know it isthe easiest time in the history
(27:43):
of mankind, just just to uh besuccessful.
You know.
So you have to, you need to putyour best foot forward.
You need to uh show to be asregular as clockwork every
single day and, uh, you know,day in and day out, we can week
out and mass in and month in andmonth out.
I'm sure that your hard workwill win and action always wins.
(28:04):
You know action, everyone needsto take action.
Speaker 1 (28:08):
Well, thank you very much for that.
And if people want to reach outto you, they want to hear more
or know more about you.
How might they do that?
Speaker 3 (28:17):
People can check out my website at
aladimandibotswaticom, wherethey can read my magazine
interviews.
They can explore my services,such as consulting, speaking,
teaching, mentoring, coaching.
Also, they can visit my website, visit my speaking page, where
(28:38):
they can discover and learn moreabout my most requested keynote
topics.
They can download my brochure.
They can also watch my videos.
You know so.
My website is a goldmine ofinformation if brands want to
stay competitive and to learnsomething useful from the
(29:01):
world's number one globalmarketing thought leader, so
they can also follow me onTwitter at Vlado Botswazi.
Also connect with me onLinkedIn.
Also follow me on Instagram atVladimir Botswazi.
You know so.
I always look forward toconnecting with people and
working on win-win projects.
(29:21):
Know, win-win partnershipsperfect.
Speaker 1 (29:24):
Thank you very much for that and, as always, links
to all of those opportunitieswill be inside the show notes.
Vlad, this has been a vladimirpardon has been such a fantastic
conversation.
I've really enjoyed speakingwith you and I'm hoping to be
able we.
I'm hoping that we can talksome more in the future.
Thank you very much.
Speaker 3 (29:42):
Of course, Thank you for this opportunity and, of
course, you are a fantasticperson.
Thanks so much for for thisinvitation, for allowing me to
share my global experience andknowledge with your listeners,
and I'm sure that you know I Istarted my whole journey as a
side hustle and I was justworking from 7 pm to 2 am, so I
(30:06):
turned my side hustle into aprofitable business that built
my thought leadership, built myauthority, inspired me to build
my website and to build mypresence across other social
media channels, and it's allabout networking these days,
because through networking, youcan become anything.
You can make your dreams cometrue and take your success to
(30:27):
the next level.
You know.
Speaker 1 (30:28):
Yeah, I completely agree with that.
Hard work you can get where youneed to go.
Well, thank you so much, andthank you very much for staying
up later there it's 11 am or1030 am here and that makes it
what 6 30 pm there.
So thank you very much for yourtime and we'll talk soon.
Take care.
Speaker 3 (30:48):
I fully appreciate it .
It was a pleasure.
Speaker 1 (30:50):
We heard it from Vlad that thought leadership is
someone who lives in the future,Connecting the team's expertise
and perspectives to help theentire team be as successful as
they can be.
Thanks for tuning in andremember leadership without
passion limits the depth of yourvision.
Speaker 2 (31:06):
Never miss an episode by following us on all of your
favorite feeds.
While you're there, pleaseconsider leaving an episode
review and let us know whattopics you would like to hear
about.
And let us know what topics youwould like to hear about.
Be sure to join us next weekwith your host, Simon Cardinal,
for another episode of TrenchLeadership, a podcast from the
(31:27):
front Produced by iGland StudiosMusic provided by Ashamal of
Music.
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