From the world of tech startups to the high-stakes world of sneakers, Walk West CEO and founder Greg Boone is a serial entrepreneur with a unique journey. With a background in computer science and a history of building and investing in companies, Greg brings a fresh perspective on how to navigate the current "AI tsunami."
Tune in to hear:
- Greg's entrepreneurial journey, from his computer science degree at North Carolina A&T to his early career at IBM and his ventures in everything from the bar industry to e-commerce.
- How his marketing agency, Walk West, is growing 30-40% year over year by helping clients adapt to a world where AI has disrupted traditional go-to-market strategies.
- His "Four P" framework for growth: Podcasts, Partnerships, Paid Media, and Public Relations, and why being "seen, heard, and cited" is critical for success in the age of AI.
- The concept of "personality-led growth" and why building trust and a personal brand is essential when abstract brands and ideas are losing their hold.
- Greg’s love for sneakers and what he collects.
- A fascinating conversation about Michael Jordan's business acumen, his brand effect, and his successful ownership of the Charlotte Hornets.
- The "Blockbuster moment" for Google and why they had no choice but to embrace AI.
Where to Find Greg Boone:
LinkedIn: https://www.linkedin.com/in/gregboone/
Walk West: https://walkwest.com/
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
In this episode:
(00:06:00) The evolution of Walk West from a marketing agency to a content studio.
(00:10:00) Greg’s "Four P" framework for business growth.
(00:16:00) Greg's entrepreneurial journey, including his background in computer science and his various ventures.
(00:23:00) A deep dive into sneaker collecting and the business of Michael Jordan.
(00:32:00) Walk West's growth and the importance of partnerships.
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Triangle Tweener Talks is hosted by Scot Wingo, presented by Triangle Tweener Fund, and produced by Walk West.
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Triangle Tweener Talks is sponsored by:
- Atomic Object: https://atomicobject.com/
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