How does a credentialing organization rebrand successfully while maintaining trust, legacy, and mission alignment? In this episode of Tried and Tested, host Isabelle Gonthier sits down with Paul Bishop, President and CEO of Water Professionals International (WPI), to explore the transformative journey of rebranding from the Association of Boards of Certification (ABC) to WPI.
Paul shares the motivations behind the change, the data-driven approach that secured stakeholder buy-in, and the strategies that helped WPI redefine its role as a leader in water credentialing. From navigating skeptics to winning the ASEA Gold Circle Award for branding excellence, this episode is packed with insights for any organization considering a brand evolution.
Tune in to hear how a bold vision, transparency, and stakeholder engagement turned a rebrand into a movement—and what other credentialing bodies can learn from WPI’s success.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.