November 20, 2024 • 46 mins
In this episode of "Tried & True with a Dash of Woo," we're diving into all things Black Friday for photographers and creative entrepreneurs! If you've been caught in the editing cave and suddenly realized Black Friday is around the corner, don't panic—I've got you covered. (ps, you can also watch on YouTube: https://youtu.be/NEuMy3rzqGE)
We'll explore creative, practical ways to approach Black Friday sales without the need for traditional discounts. You know I’m not a fan of devaluing your work, so instead, I'll share how to structure offers that *add value* rather than just cutting prices.
From adding bonuses to existing packages to unique pre-sale ideas, this episode is full of inspiration and actionable advice to help you maximize profits *and* client engagement during this bustling sales period.
Plus, we’ll touch on how to keep your Black Friday offers aligned with your brand and values—because if it doesn’t feel right, it’s not worth doing. We'll cover why urgency and scarcity are key, and how to use these tactics in a way that feels authentic rather than slimy.
I also discuss my favorite marketing strategies to make sure your audience knows exactly what you're offering without overwhelming them—or yourself.
Whether you’re thinking about offering albums, wall art, sessions, or something completely outside the box, this episode will spark ideas for sales that feel true to you.
And if you’ve never done a Black Friday sale before, now might just be the perfect time to experiment, get creative, and inject some extra cash into your business before year-end!
I also give you guys a sneak peek into MY offers releasing next week.
Each day I'll drop a new deal so make sure you are on my list: https://reneebowen.myflodesk.com/blackfriday
So, if you're a photographer or creative entrepreneur looking to elevate your Black Friday game without sacrificing your value, tune in to learn how to make this season work *for* you. Let’s make this year’s Black Friday a win!
MENTIONED:
Elevate Foundation - join us for $49 a month and get the Worthy challenge for free: https://reneebowen.com/elevate
Blog post about Flodesk:
https://reneebowen.com/email-marketing-for-photographers-how-flodesk-solves-your-client-booking-struggles/
Apply
Want to work with Renee?
SCHEDULE A FREE DISCOVERY CALL HERE
LEAVE A REVIEW in 5 seconds flat (helps us a ton!)
JOIN the Podcast & Creative Community
LEARN MORE about Renee at
www.reneebowen.com - main site (photography + coaching)
& www.reneebowencoaching.com (coaching + courses)
SOCIALS:
Instagram
Facebook
TikTok
FOR PHOTOGRAPHERS:
FREE TRAINING for Photographers
Make sure you TAG me when you post on social and once a month, we choose one person who leaves us a review and
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Tried and True with a Dash of Woo, where
we blend rock-solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, welcome back to Tried andTrue with a Dash of woo.
(00:27):
I'm your host, renee Bowen.
Today is going to be an episodetalking about Black Friday, so
I'm going to go over some ideasthat you guys can use as
photographers or creativeentrepreneurs for running a
Black Friday sale yourself.
I know that it's the weekbefore Black Friday, but I know
most of you have been in yourediting cave and probably too
(00:48):
busy to think about Black Friday, and now you're like oh my God,
maybe I should run a BlackFriday sale, so let's just talk
about it for a second.
First of all, you got to reallydetermine whether you want to
do this.
Like is this in alignment withyour business model?
Like does this feel good to you, just like anything else?
That's the first question I'mgoing to ask you, no matter what
(01:10):
it is.
Like does this feel good.
Does this feel in alignment?
Because if it doesn't feel good, if it doesn't sit right with
you, you know it's probably nota good idea.
But if you have thisinclination that this could be
fun, it could be different bringin some extra cash infusion,
whatever it might be.
So then you want to sit downand think about what that might
(01:33):
look like.
So we know that asphotographers, in particular,
now again like this isn't justfor photographers, but this
statement will be, but thisstatement will be as
photographers, it can be hard torun Black Friday sales because
it's hard to, especially ifyou're like, doing a higher end
(01:55):
service and you're sellingproducts right, because it's
hard to.
You don't want to discount,right.
Using the word discount is nota great idea.
You always hear me say that, asopposed to discounting things,
you want to think about how youcan include more, how you can
make something that you alreadyhave even better and add more to
(02:17):
it, rather than discount.
So your Black Friday sales canlook like that.
If that is something that youwant to do, instead of like
discounting stuff or discountingproducts, you can optionally
add more things to a servicethat you already provide.
Right, Like, so maybe you addmore digital images to your
(02:42):
family mini sessions that you'redoing or something like that,
where it's like, okay, normallyyou get two, but with this Black
Friday deal you get 10.
Or maybe you discount yourdigital offerings or maybe you
discount an album.
So we're going to go over someof those options that could look
like and again, don'tovercomplicate this.
Like.
I'm going to mention a fewthings on this podcast, but not
(03:07):
with the intention of confusingyou, just to kind of give you
some ideas.
There's really no right orwrong answer here.
I mean, you'll hear a lot ofpeople saying don't do this, you
shouldn't do this, but at theend of the day, you can run your
business however the hell youwant, and my job is to just kind
of like spark some ideas foryou, make you think about things
that you maybe not have thoughtabout before.
So in one of my coaching groups, one of the photographers is
(03:31):
offering that sort of BlackFriday where she's doing more
digitals for her sessions thatshe has coming up like family
sessions, and you can also dothis with, like branding or
headshots.
You can offer a special day ofthose kind of sessions as well.
So if you do headshots orbranding, maybe you set aside
(03:52):
one or two specific days inJanuary and you pre-sell them.
Pre-selling in general is, Ithink, always a good idea, like,
especially if you've got acourse that's been brewing in
you that you want to like launchor some kind of offer to sell
to other people.
This is a good time to, youknow, do a beta on that and just
sort of like this is what thenormal price is going to be, but
(04:15):
I'm going to offer it to youfor Black Friday, for, you know,
half off, that kind of thing,and so pre-selling is a really
good idea.
It also will keep you on thehook to actually do the thing
right.
If you pre-sell it and you'vegot people who actually
pre-purchase it, you're going toget it done.
Because you have to Left toyour own devices, though, and
(04:38):
waiting until it's already donebefore selling it, you might not
, so I always I'm a big fan ofpre-selling anything, so you can
do things like that.
But, as photographers you know,think about one year I did this
album sale, where I you know,because everyone buys an album
basically with me, and I wouldsay I mean really probably close
(05:00):
to 95%, like most of my seniorclients especially will purchase
albums, and even families.
I don't do a lot of families,but even my families will
purchase albums as well.
So that's by design, though,because that's how I market and
that's how I sell.
My pricing is very much gearedtoward that.
(05:20):
Like it, it points people tothe album as the best solution
for their session, the bestthing that they can get, and I
sell it that way.
So, that being said, this was afew years ago, before albums,
really before I really startedpushing them a lot.
So I think at the point that Idid this Black Friday sale, I
(05:41):
would have to say thatpercentage was probably more
around 50-50 or 60-40, wherepeople were still buying albums,
but not every single person,and so I went out with a Black
Friday sale.
One of them was 40% off ofalbums, so I allowed people also
to pre-purchase an album.
(06:03):
They had to do it in a shortamount of time it was only good
for, I think, 48 hours and sothey had to pre-purchase an
album if they had not shot withme yet, which then booked me
some clients.
So I did have a handful ofpeople who said I'd love to take
advantage of this, but Ihaven't even booked my kids'
senior session yet and they'renot a senior until next year, no
(06:25):
problem, book your session, paythat, get it on the calendar
and then pre-buy the album soyou go into the ordering session
with a credit.
So that happened.
Quite a few of those happened,and then I also sold to people
who had shot with me, who hadnot purchased the album, so I
(06:45):
did really well with that.
So if you don't sell an album tolike every person, running that
right now for me would not beas fruitful for the people
who've already shot with mebecause they've already
purchased their album.
But I could probably do onewhere it would pre-sell like I
did before.
So that is something to thinkabout.
Make sure your numbers makesense.
(07:08):
Don't put yourself on the hookfor something that you don't
want to be on the hook for.
Right, you've got to make sureyou're still coming out ahead,
and you could also limit this aswell.
So say you wanted to do this,but maybe you only limit it to
the first five or 10 people.
That's an option as well.
(07:33):
Scarcity and urgency are stillthe two main factors in sales
and I know a lot of people don'tlike to hear that because it
can feel like sales in generalcan be, you know, slimy or
persuasive, and in not a goodway, but the fact of the matter
is that just that is what works.
Unfortunately, people are goingto respond more to that
messaging than aspirationalmarketing, unfortunately,
(07:55):
because that's how we're wiredas humans.
So the more you know that, thebetter armed you are to
understand how to activatepeople to purchase from you.
That's just the bottom line.
You don't have to do it in aslimy way.
You can still do this withintegrity.
But you have to understand thatpeople are going to be
motivated if you don't give thema lot of time and if you, you
(08:18):
know so that.
So the urgency, part of it, orand or.
If there's not a lot of it andor if there's not a lot of it,
right, so scarcity.
So if it's a limited time offer, like a Black Friday.
That's why the Black Fridaysales work, because you know
you've only got a small amountof time and you want to get it
(08:38):
done.
So, for instance, I'm not what Iwould say a big Black Friday
shopper, just in general, butthere are certain things that I
will purchase on Black Fridayand that I will wait for and
look for because I know I'mgoing to get a good deal and I
do my homework on it and I'mprepped.
So when I decided that I wasgoing to switch over my website
(09:01):
from just using WordPress, likeI had done for years, into a
show it site, I knew that Iwanted to purchase a tonic
template for my website becausethey're absolutely gorgeous.
They're the best show ittemplates you can buy and I knew
that I had been looking atthose templates for a good year,
almost a year before I decided,okay, I'm going to bite the
(09:26):
bullet here and purchase itbecause they're not super cheap.
It's an investment.
So I wanted to make sure I wasready.
I wasn't particularly ready onwhich template I was going to
get, but I knew it was going tobe from Tonic, because
everything they put out isbeautiful and it fits in line
with my brand.
(09:46):
It's how I wanted my website tolook.
So I waited till Tonic's BlackFriday sale of that year to
purchase my template, knowingthat I wasn't going to really
have time to do anything with ituntil like February or March,
because I was still going to bereally busy and the holidays and
all that stuff.
But I was like I'm just goingto buy it when I know I can get
(10:07):
it for over 20% off.
And so if you know, for instance, you have a big purchase like
that that you want to make, thenyou know that's definitely the
time to be thinking about it.
And that is the idea.
With these sales, you've got togive enough off for it to be
incentivizing enough for yourclient to want to buy it, to see
(10:28):
the value in it.
Right, like 40% off of thealbums, it's a pretty good deal.
My albums are not cheap, youknow.
They start at $18.50.
So, okay, yeah, that's a gooddeal.
So think about what you couldoffer.
That would be a good enoughdiscount without using
necessarily the word discount.
It's all about, you know, salesis all about the way that you
(10:48):
word things and the way that youpresent things and the way that
you market them.
So think about how you could dothat.
I also have done sales on wallart because canvases are also
one of those things that peoplecan pre-buy.
So these things can get peopleto actually pre-purchase a
session with you and get it onthe books, which is always a
(11:08):
good thing.
So you want to think about howyou're going to word that if
you're going to offer somethinglike that.
As always, I highly suggestusing something like ChatGPT or
some kind of AI to help you ifyou have a hard time coming up
with that language.
Again, the prompt that you putin matters, you know, on the
quality of the prompt thatyou're going to get out.
So you got to know how to useAI in the right way, but it is
(11:31):
significantly changed mybusiness and made it so much
more efficient.
So hopefully you are usingsomething like that as well.
But the idea is that you want tooutline maybe, let's say, two
or three things that you canoffer, and so there's a couple
different ways you can do this.
You can offer something only onBlack Friday, or you can offer
it like the whole weekend, oryou can do there's also Cyber
(11:54):
Monday, right Small businessSaturday, like you can kind of
do a Friday through Monday, sortof like deal on you know two to
five things, or you can do likea deal a day, which is what I'm
going to be doing this year,and I'm going to give you guys
like a little preview of whatI'm doing so that if you are a
photographer or a creative andyou've been looking to purchase
(12:16):
some of my things that I offer,that's going to be on the table
for you.
So I'm going to give you like alittle pre preview of what
that's going to be, because I'mnot releasing them until the
week of Black Friday and I'mdoing one a day and you'll have
24 hours only to purchase thatitem.
Okay, so that is also somethingyou can do if you have like
(12:36):
five things that you can offer.
So maybe one day you do acanvas sale, maybe the next day
is an album sale, maybe the nextday is a mini session deal,
maybe the next day is a digitalpackage.
So there's different thingseach day.
But here's the thing no matterwhat you decide to go out with
for this Black Friday sale, youhave to be prepared to market
(13:00):
the crap out of it, and that isthe thing that most
photographers especially increatives in general, I see have
a hard time with is that youguys don't want to show up in
people's inboxes two, threetimes a day.
You don't want to be posting onsocial media nonstop.
You don't want to go live onInstagram and talk about your
deal.
You don't want to go live onInstagram and talk about your
deal.
You don't want to show up inthe marketing and that is
(13:22):
prohibitive.
So if you know that aboutyourself, you have to know that
you're only going to be assuccessful with your offer
depending on how much you marketit.
It's just like anything else.
But especially when you'retalking about a limited time
thing like a Black Friday deal,you have to show up and I highly
(13:45):
highly recommend automating alot of this process.
So, getting clear about itpre-writing your emails using AI
, use all the things at yourdisposal I talk about a lot of
this inside of my group coachingand one-on-one coaching, like
we got to use what we haveaccess to, but pre-writing those
(14:05):
emails, getting them scheduledwith Flowdesk or whatever you
use for your email systems, likegetting all of those done so
that you don't have to be doingthat physically every single day
.
So pre-doing that and writingyour social media content and
scheduling it so that you're nothaving to do all of this in
(14:26):
real time the week ofThanksgiving, when you're
probably going to want to betaking some time off, hopefully
with your family.
So you have to think about thelogistics of it.
The other thing that I see alot of you guys running into
problems with is like, well, howdo I actually create like a
sales page.
Like a lot of you photographers, you know you're not in the
(14:48):
digital marketing space whereyou might have something like
Thrivecart or Kajabi or aplatform where you can run
educational content.
So my main site is throughShowIt, right, my reneebowencom
is through ShowIt, but I haveanother site,
reneebowencoachingcom, andthat's my Kajabi site.
That's all my education, so Ipay for that.
(15:10):
I pay for Kajabi so that I canrun courses, I can have
marketing funnels, landing pagesaccept payments and all that,
and that just makes my life somuch easier.
So if you don't have somethinglike that, you need to look at
how you can create at least acheckout link.
You want to make this easy forpeople.
That's the main thing that Ihope you hear from this
(15:30):
conversation in general is don'tovercomplicate this.
You don't have a lot of time,right?
It's like Wednesday beforeThanksgiving week, so if you
haven't put something togetherfor your Black Friday deals, you
don't have that much time to doit.
I want this to maybe take youthe next day, the day and a half
, to put something together anddo it with intention, right,
(15:52):
instead of just like throwingsomething out there.
Think about it first.
Okay, realistically, if youhaven't planned for anything yet
, maybe one or two things, okay.
And then how am I going to dothis in the easiest possible way
?
Meaning, if you use Square orPayPal, you can probably just
(16:13):
create a link from either ofthose things.
Like I know, square has thecapability to send invoices, so
does PayPal, stripe.
Look at the payment systems thatyou use already for your
business.
Maybe your CRM already hassomething like that where you
can set it up like a checkout.
I use Tave.
Maybe if you use 17 Hats,there's a way for you to create
(16:35):
something like that.
Make it easy for people to justget your email, see what the
deal of the day is, click it andbuy it right.
Make it easy.
And then you can always followup with those people after right
and be like okay, I know youpurchased this, blah, blah, blah
.
Here's kind of what it lookslike.
You can set up those emailautomations as well.
So people know what to expect,because if they're
(16:56):
pre-purchasing something,they're not getting it right
away, right?
So it's a little different thanme, where I'm like okay, I'm
selling a course, I have to havethis whole thing set up, like
I've been prepping my BlackFriday stuff for weeks because I
got to make sure all of thosefunnels are in place and that
the content is actually beingdelivered.
But there are a couple ofthings that I'm selling for this
Black Friday that I haven'tcreated yet, so I'll talk about
(17:21):
that in a second.
But in general, I don't wantthis to be difficult for you.
Right?
You can also do a Black Fridaysale on an actual session type.
If you don't want to sell anyproduct necessarily, although I
do think that that is a goodthing.
I think that people areincentivized to purchase when
you offer something big off of anice product.
(17:42):
But what can also work reallywell is if you pre-sell a
session for next year at adiscount right, like so you can
offer people X amount of dollaramount off of your highest
session.
Let's say, you know, I don'tknow if I would necessarily go
in and be discounting my lowestsession, but I would incentivize
(18:04):
my higher session, like mythree-hour that has an 8.50
buy-in and a 26.50 minimum order.
So that would be the one for myseniors that I would play with
a little bit and be like okay,black Friday, I'm offering the
session fee at half off orsomething very attractive to get
(18:26):
people to say, oh yeah, that'sthe session that I really want,
and now it makes more sense forme, that kind of thing.
So you have to play with it andsee, make sure the numbers work,
and again, if you can do likethree or four of those and
that's it, that's fine.
Just it can help people get onyour calendar and get you booked
, which is always a good thing,especially at this time of year,
(18:48):
because most of us are sort oflike slowing down a little bit
and still editing.
And then you know we get toDecember and then January and
it's like, oh, I don't reallyhave enough clients on the books
because you're tired and you'reburnt out.
So doing a little push now forBlack Friday and trying to
pre-book yourself, that could besomething to think about.
So maybe you already have someideas about Black Friday and you
(19:13):
just hopefully this episodewill help you refine some of
that.
The thing you wanna think aboutis that you want to be sending
at least two emails a day.
So if you are only doing, let'ssay, friday to Monday, you want
to be sending at least oneemail a day.
If it's the same item, ifyou're going to do a deal of the
day where that offer is onlyavailable for 24 hours.
(19:36):
You want to be sending at leasttwo emails a day and you can
structure it within likeFlowdesk or any of your email
systems where you have a littleline that says if you don't want
to see anything about the BlackFriday sales, just click here
and it'll like segment peopleoff of that list.
That's one of the newerfeatures on Flowdesk that I
absolutely love.
(19:57):
You can just build in like alink action and people can just
self-unsubscribe to just thatsegment, but not unsubscribe
from your whole list, which isawesome.
So I have a blog post about allof that.
I'll try and link it for youguys below if you are interested
in learning about Flowdesk,because I think that those new
(20:18):
features that they keep rollingout and there's new ones coming
all the time those are reallyreally good ones and very, very
useful.
So I'm going to have that inevery email that goes out Like
hey, by the way, if you don'twant to see any more emails
about Black Friday, just clickhere and they can just pop off
of there.
But the idea is that youdefinitely want to be in their
inbox a couple times a day.
(20:38):
You've got to be talking aboutit.
You've got to be talking aboutit on your social media.
You've got to show up on yourstories and talk about hey,
today's deal is this, this iswhy it's so awesome Support it
with testimonials and reviewsand any kind of social proof
that you possibly have.
You've got to give people allthe information.
(20:59):
But remember, in sales, just ingeneral and so we're talking
about sales in general, but okay, specifically for Black Friday
sales is about sellingespecially what we do.
Sales is about selling thefeeling.
Don't get too lost in.
This is all the things that youget.
Don't get too lost in all ofthe stuff, because you're going
(21:22):
to start to speak to theirconscious mind, their thinking
brain, right here.
You want to be thinking to theback of their brain and I know
that sounds terrible, but youwant to sell the feeling.
You want to get them tounderstand what it's going to
feel like when they have this,more than if this logically
(21:43):
makes sense.
You don't really want them tothink about too much about all
of the different pieces of it,how it's going to make sense and
am I going to have time toimplement this, and blah, blah,
blah, blah, blah.
You want to speak to thefeeling going to have time to
implement this and blah, blah,blah, blah, blah.
You want to speak to thefeeling.
When you walk into your houseand you see that beautiful
gallery wall that you purchasedof your family session in 20
(22:06):
years, think about how that'sgoing to make you feel, looking
at these images, thinking abouta life that isn't in existence
really anymore.
That was 20 years ago, but lookwhat you have from it, right?
I mean, as photographers, wedefinitely need to be leaning
heavily into that, because wecan freeze time and I know it's
(22:27):
really hokey and kind of like,you know, cringy to kind of, you
know, capturing memories, blah,blah, blah.
But that's literally what we do.
We freeze time and, you know,in a way that not everybody can.
So highlight that for thesepeople, you're selling an
emotion.
This is an emotional purchase.
If you are a high-endphotographer meaning you charge
(22:49):
a lot of money and you make goodmoney from portrait sales you
are in the business of sellingemotion.
That's just the way it goes.
This is not a logical purchase,right?
Nobody comes to me and says,hey, I really want to drop
$5,000 on a portrait session,what you got for me.
(23:09):
No, they come in wanting thefeeling that they're going to
get from my images, becausethey've seen my images and
they've evoked some sort ofemotion and they want to be able
to give their kid this amazingexperience that I sell and in
the end they end up handing over$5,000 because that is what it
(23:31):
costs.
So you need to understand how tosell in general as a
photographer, but especially ifyou're doing this, you know, as
part of your Black Friday sales,like you gotta, you gotta go in
with it, you gotta just be likehere it is, this is what you
want, this is the feeling youwant, don't.
You want this?
(23:52):
Yes, you want this, yeah.
So you gotta not be afraid tosell, okay.
So hopefully that helped alittle bit.
You know, I know it's reallyhard to kind of go into every
single aspect of it here,because it's just me talking
into a microphone and I don'thave real-time questions.
But I'm using some of thequestions that my groups have
(24:13):
given me for Black Friday to tryand help you guys as well.
Obviously, I go deeper into itwith my groups and my one-on-one
, because that's what they'repaying me for and if you want to
join me in that, you alwayshave that opportunity, by the
way.
So I am going to be re-enrollingmy Elevate group, my higher
level.
I have two levels to Elevate.
I have a VIP level group andthen I have a regular Elevate
(24:34):
group.
The regular group is ongoing.
It's $49 a month and you canjoin us at any time.
That might change I'm not 100%sure.
I might start limiting that tolike a six month enrollment
period as well.
My VIP level is six months.
Like you have to sign up inDecember for a start date in
January through June and thenyou have to sign up again for
(24:56):
the last half of the year, and Iprefer it that way for the VIP
group because it is a much morehigh touch experience.
You've got me on Voxer.
Like you can Vox me at midnighton Wednesday and if I'm awake
I'll respond to you, and if I'mnot awake I will respond to you
(25:17):
in the morning.
Like I get back to that groupreally, really quickly.
It's a very high touchexperience.
It's a close knit group.
The other photographers in thatgroup are amazing and most of
them have been with me for along time.
So I feel very maternal aboutthat group.
I don't let just anybody in, soyou do have to fill out an
application for that, but I amenrolling for that now.
(25:37):
I will put that link below ifyou're interested in joining us.
It's not for photographers whoare not ready to be part of a
group.
You've got to be ready to learnfrom other people and also want
to contribute.
It's not like a huge time suck,it's just you can't.
I don't want people to justkind of come in and take.
I want you to be a part of thegroup.
That makes sense.
(25:57):
The other level of Elevate, myfoundation level, is $49.
It's one Zoom call a month.
So you definitely do getcoaching, but it is up to you to
show up for that call.
Right, I can't hold your handthrough it.
I mean, for $49 a month you geta whole portal of information.
I walk you through how to findyour why, how to clear out all
the cobwebs in your mind so thatyou get clarity, deep clarity,
(26:21):
on what your business looks like.
We build a strong foundation andwhen you come to that call, you
can ask me anything and I'mgoing to coach you through it.
So you have that and you haveaccess to me in a Facebook group
which I'm very active in andI'm giving you stuff monthly,
like, for instance, for both mylevels of Elevate.
Starting in December, they'regoing to get access to a 30-day
(26:43):
abundance and worthinesschallenge.
So basically what that is isI'm going to create weekly
content for them for workingthrough our money issues and our
worthiness issues in a veryspecific way so that we
reprogram that crap in ourunconscious so that we finally
understand that we are worthy ofcharging what we know we need
(27:04):
to charge.
But also it's going to get usvery ready for 2025.
We're going to do some work ongoal setting, manifesting like
we're going to bring in thescience and the woo into this
little challenge, and bothlevels of my elevate group get
this for free.
So that's.
Another perk of just being inthe groups is that you either
(27:24):
get a huge discount off myproducts or you get some of the
stuff for free.
Now, my foundation leveldoesn't normally get everything
for free, but I'm giving this tothem because I really want them
to like get ready for 2025.
And so, anyway, if you wannajoin us for that, you can join
foundation right now for $49 andyou can be a part of that
(27:45):
challenge that starts December1st.
So I'm going to put these linksbelow.
Okay, so that's how you canwork with me right now.
You can either sign up forElevate Foundation right now for
$49, or you can apply to theVIP level of Elevate, and that's
going gonna start in January oryou can apply for one-on-one
coaching.
I am taking applications forthat as well, so I'm gonna link
(28:09):
that.
It's the same link, basically,as the Elevate.
So you just wanna kind of letme know which one you're sort of
applying for, but I am gonna besort of limiting my coaching
time next year.
So if you're thinking aboutgetting in on some one-on-one
with me, you need to apply now.
We need to start planning forit now.
All right, so I do want to giveyou guys a quick little preview
of what my Black Friday salesare going to look like, and I'm
(28:32):
actually going to share myscreen really quickly so that
you can see the sales page.
Okay, so the links are not doneyet, but I'm going to be
sending this out today intoday's email.
This is just telling you aboutwhat's coming.
Okay, so I have these things.
I'll come back to that in asecond, but this is the sales
(28:52):
page.
Basically, it's pretty simple.
I don't go too crazy with itBecause, again, you know I don't
have a lot of time myself atthis time of year.
I'm still wrapping up a prettycrazy fall of lots and lots of
shoots.
So I have five offers that I'mgoing out with Monday, tuesday,
wednesday, thursday and Fridayand each one is going to be
(29:13):
announced that morning like at6am, and then it'll be good for
24 hours, so like 5.59 amPacific time, basically.
So a new one that I'm doing iscalled Creative Fuel and it's
basically well over 250 AIprompts that you can use for
social media, for your blogwriting, for your email writing.
(29:36):
All of this is designed to makeyour life very easy.
This is not going to be a veryexpensive offer at all.
It's going to be reallyinexpensive, but hopefully give
you some fuel for your content,because that's one of the main
things that I hear from you guysis that you don't know what to
come up with.
You don't know what to writeabout.
(29:56):
So these prompts are going tobe a lot of different kinds of
prompts.
It's not just for photographers, by the way, but they're going
to be fairly universal so thatyou can plug it into ChatGPT or
Cloud AI.
Both of those are my go-tos forAI, but you need to be using it
in the right way, and most ofyou guys are not.
(30:18):
I'm seeing so many roboticcaptions on Instagram.
You can tell that that waswritten by a computer.
It doesn't sound like you atall.
I know a lot of thesephotographers.
I've met them in person and Iread their captions and I'm like
, oh my God, that literally isjust a generic chat GPT spitting
(30:38):
out something because youhaven't prompted it the right
way.
So the response you get from AIdepends on how good of a prompt
you put in.
So some of these prompts aremeaty, like they're
multi-dimensional.
Basically, they have differentsteps and some of them are
pretty simple, but it's allabout the way that they're
(30:59):
worded.
And I have been using Chachi PTreligiously, literally since it
came out in November of I thinkit was what 2022?
.
I have been hardcore usingChachi PT, so I use it daily, I
go deep with it, and I havecrafted these prompts for you
(31:21):
guys to make your life easy.
So this is one you're not goingto want to miss, and I have
crafted these prompts for youguys to make your life easy.
So this is one you're not goingto want to miss and, again,
it's not going to be expensive,so it's something you can buy.
It's going to be a PDF that youcan just copy paste into your
AI and you're done.
I also am going to be having thecreative team method.
This is a really big sale.
It's going to be like $700 off.
(31:43):
So if you are in the market fora senior rep program, if you
want to learn how to do it in away that your clients still will
share the images because moreand more over the last few years
, we've been seeing that the wayto do traditional teams is just
not working for a lot of us,because our Gen Z and Gen Alpha
clients do not justautomatically share in the way
(32:06):
that they used to.
So we have to be a little bitmore specific and intentional
about the way that we run oursenior rep teams.
I teach you how to do all ofthat inside of the Creative Team
Method.
It is such a meaty program.
I will link the page to theCreative Team Method so you can
just read all about it and startthinking about if this is
something you want to invest in,because this one is going to be
(32:28):
$700 off.
It is no joke If you've been onthe fence about getting it.
This is the time to do it.
You're going to have 24 hoursfor it, so another one that I'm
doing is going to be super fun.
Hey, tiktok.
As you guys know, I love mesome TikTok.
I've been on TikTok since 2019.
I've been trying to getphotographers and just everybody
in general to get over toTikTok, because I believe it is
(32:51):
an amazing platform and it islike one of the best ways if not
the best way to market to yourteen clients if you're a senior
photographer.
So I love TikTok and I did havea course on TikTok like back in
2020.
But the problem with courses forTikTok is that they just don't
stay relevant for very longbecause the platform changes so
(33:12):
dang fast.
Like the algorithm is great,the TikTok algorithm is quick,
it's fast, but it's also reallyever-changing and so it's hard
to keep up on some of thosechanges.
It's hard to keep up on, okay,what's working now?
Like I just got into a grooveand I started getting some
traction and now nothing isworking and my views are in the
(33:34):
toilet.
Like I want to teach you guyswhat is currently working on
TikTok.
So the last couple of years,I've basically done these little
pop-ups.
So this will be a pop-up liveZoom class that I'm going to
hold on January 13th of nextyear.
You are pre-purchasing itduring Black Friday sale, so
(33:55):
you'll get it half off what theregular price is going to be,
and it just secures your spot.
You get to be on live, get thereal-time training and you will
be also able to tell mespecifically what you want to
learn about, because I'm goingto send out a survey to
everybody who does sign up forthis class and ask you guys what
(34:17):
you specifically want to knowabout, because I want to make it
relevant to the people who areactually showing up live.
Now.
You will get the replay.
You can't show up live, that'sfine.
You can still submit questionsand all of that, and you'll be
able to keep the replay.
So it's probably going to be atleast a two hour call I my last
one was a little over two hours.
I always build in time for alive Q and A's and tutorials.
(34:40):
Like I share my phone screen.
I walk you through you know,creating TikToks,
conceptualizing them, how tofind the good ideas, because
there's a little hack aboutusing TikTok for SEO that a lot
of people don't know about.
I'm going to walk you guysthrough SEO on TikTok and how to
make your life so much easierif you just get your ideas from
(35:04):
there.
But there's a really easy wayto do it.
So I'm going to walk you guysthrough that and creation and
implementation and what'sworking.
What's working on TikTok, whyyou want to have this particular
strategy, what is your SEOstrategy, and to really get you
guys on the right foot forTikTok, especially if you are
new to it.
(35:24):
But even if you've been on itfor a while and you just feel
like I don't know what works,we're gonna dig into that.
So, again, this class is notgoing to be very expensive, but
it's going to be half off foryou guys for Black Friday.
The other one next to it, 3ksales, is my fearless IPS class.
So you're going to learnin-person sales.
If you are just selling digitalproducts or God forbid
(35:45):
including all of your digitalimages inside one low session
fee, as a photographer, you needthis class.
Okay, this is going to be Ithink it's $600 off or $400 off.
It's a lot of money off of whatthe normal price is for this
class.
It is how to run in-personsales.
(36:09):
I walk you through thepsychology of why you would want
to structure your sales thisway, and I share all of my
actual pricing with you, not sothat you can, you know, just
kind of right out of the gate,start charging three $4,000, but
it will show you how to workinto that, because the
psychology of the structure, ofhow you structure your sessions
(36:31):
and also your collections andall on cart, is a really big
factor in how much money youactually make.
It's not super complicated.
It's not going to teach you howto have multiple different
things at the same time and beconfusing.
No, if you have like a 12-pageprice list, you're confusing
your clients and I don't knowabout you.
(36:51):
But I don't want my salessessions to last any more than
about an hour, maybe an hour and15 minutes.
I'm not spending five hourswith them.
I'm not.
And I know there's a lot ofeducators out there who talk
about these $10,000 sales andthey got these $10,000 sales
because they spent like sixhours in the person's house this
, that, the other.
I'm not doing that.
(37:12):
I have gotten $10,000 salesover Zoom, like having a Zoom
sales session has brought inover $10,000 for me.
You don't need it to becomplicated, you don't need it
to be built exactly the way thisguru taught you.
This class shows you how tostructure it psychologically for
(37:34):
high sales, but you can decidehowever you want that to look.
Maybe you start out a couplethousand dollars cheaper than
what I do, but then you workyour way into these higher sales
.
The whole idea is that you getthe understanding of what you
actually need to make right.
You got to know your numbers,so this is a video class.
(37:56):
It also comes with lots ofresources to download.
When you purchase this duringthe Black Friday sale, like I
said, you're gonna get it for alot of money off, for way
cheaper than it normally goes,and you're gonna get some really
great resources that you candownload.
It comes in the form of aDropbox link, so you just save
it to your computer.
You don't have to log inanywhere.
(38:21):
It's pretty easy.
And then the last thing I'moffering Senior Biz.
Okay, this has limited spotsand this also starts in January.
So you are signing up now for aclass that starts in January.
This is specifically for seniorphotographers those of you who
want to be senior photographers,photographers, those of you who
want to be senior photographers, those of you who are just
brand new in general tophotography or brand new to
(38:41):
senior photography, or you'vebeen in business for a minute
but you're including everythingfor like $300 and you don't know
how to break out of that andyou haven't built the business
on a solid foundation.
I am starting a new group.
Okay, this is my seniorphotography blueprint and I'm
going to walk you through everysingle piece of what you need to
(39:03):
implement as a seniorphotographer, including all the
foundational aspects of reallyreally understanding your
purpose.
First, right, we're going tooutline that so that you
understand how to communicatethat in your marketing, who
those target clients are for youin your market and how to
activate them to buy, where toreach them, how to market to
(39:26):
them, how to build a marketingplan that works for you and your
lifestyle, as well as all theshooting and the editing and the
posing, as well as all of themarketing, and included in this
you get the creative team method.
You get that whole other course, the senior reps course that
teaches you how to build asenior rep program, because a
(39:48):
lot of you guys that's a verybig part of your senior business
.
I know it was.
For me it still is, so I teachyou that inside of it, I give
you access to that class, whichsells by itself, normally for
$9.97.
You get it included in thesenior biz.
So if you are even just thinkingabout this, like starting your
senior biz or really honing inon taking it seriously, finally,
(40:09):
you're going to want to jumpinto this group.
It is going to be a group.
We're going to have six weeksof calls.
You're going to want to jumpinto this group.
It is going to be a group.
We're going to have six weeksof calls.
You're going to have access tome on Voxer so that you can hit
me up with questions any time ofthe day or night.
And you're basically getting itfor over $2,500 off its normal
price.
So when I do this one-on-onewith people, this is upwards of
(40:33):
$4,000.
And you are getting a huge dealon this.
So, again, stay tuned for theprice.
This is still an investment.
Okay, I'm not going to lie.
This is not going to be like a$50 offer.
It's very, very in-depth.
You get every single thing thatI do in my business and then
some, as well as the creativeteam method.
(40:54):
So it's a very meatycombination and it is for
photographers who are ready totake their business seriously.
Don't get this if you're juston the fence about starting your
business, because it is goingto be an investment.
I want you to buy this if youare really ready.
I want you to be starting 2025off ready to kill it with your
(41:15):
senior business.
And again, I'm a life coach aswell as a business coach, so all
of that is included in thiscoaching with me.
Right, you get access to allthe things that I teach you, but
you know what.
You're not going to do anythingwith those if you've got a lot
of head trash, so we're going toaddress that as well.
Okay, and then, right, there isthe thing that I was just
talking to you guys about, theworthy high vibes.
(41:36):
Right, this is a 30 dayabundance challenge inside my
elevate group.
If you want to join us, you canclick right there.
That link is live, so I'm goingto put the link to the sales
page down below.
If you guys want to join us,you can join us right there.
And then I'm also going to beincluding some affiliate links
as well for other businessesthat I love, which again
(41:58):
aforementioned Tonic.
That's where I bought mywebsite template they are having
.
I saw the preview.
They are having a huge BlackFriday sale.
I think it's even bigger thanthe sale that I purchased my
template from a few years ago.
I think it's even a biggerdiscount than what they normally
give you on their sales.
(42:18):
So I'm going to link that foryou guys.
This is linked as well, so youcan click that photo and you can
click right here and it's goingto bring you to their wait list
.
So you want to make sure youget on that wait list, because
not only will you get access tothe sale stuff first, you also
get some freebies.
Like just for signing up, theysend you some Canva graphics
(42:42):
that you can use for your BlackFriday sale, if you are going to
be doing one.
You can also customize it foranything else.
So I will probably be addingmaybe a couple more to that.
I really only want to, you know,to add products for my
affiliate, stuff that I actuallyreally use and love.
Yes, I do make money off ofthem.
I'm not hiding the fact thatwhen you purchase these things,
(43:04):
I also make money on it, but I'mnot going to sell you something
that I don't think is worthy.
So if it's listed here on thispage, I've vetted it and I can
stand behind it.
So that's your preview of mystuff, and I hope that just
(43:24):
having this conversationlistening to me yap about Black
Friday and sales and selling andpsychology of selling that it
has sparked something for you.
And even if you hadn't eventhought about doing a Black
Friday sale, maybe this hasinspired you to just put
(43:47):
something simple together andsee how it works, because a big
part of running a business isexperimentation.
You don't know what's going towork until you try it, and every
successful entrepreneur willtell you that they're not afraid
of failing.
Failing is actually a goodthing to them, because that's
feedback.
Right, they don't see it asfailure, they just see it as
(44:09):
feedback.
They see it as, oh okay, well,that didn't work.
What could I have done better?
Right.
So we got to get more resilient.
We have to be ready to get backup, right.
It's not about being perfect.
You do not have to make thisperfect.
You just got to try something.
You have to take a step right.
So give it a shot.
If it works, great.
(44:30):
If not, how could you have madeit better?
Would you want to do it again?
Does it feel good to try again?
Okay, let's see how we can like, pivot and refine it.
This is a lot of the stuff thatI do inside of coaching with
people, right, because some ofthe people in there have a
really hard time with evenputting themselves out there,
(44:50):
because they're just too tiedinto the overthinking and
thinking that they need to makeit perfect, when really they
just need to do something.
Okay, make a move, it's allgood, it's not that deep and you
can.
You can do anything you conjureup.
Sometimes you just need somesupport to get you through it,
so, hopefully, I was able toprovide a little bit of that for
you here today.
I'd love to hear from you.
(45:11):
If that is the case, and I'dlove to hear from you in general
, hit me up over on Instagram atRenee Bowen.
You know I always love to hearfrom you in the DMs.
I'm going to put all those linksbelow.
I hope I remember everythingthat I talked about, and if you
guys have any questions aboutany of this, though, just let me
know and be watching your emailfor my Black Friday drop,
(45:32):
because some of these things aregoing to be super fun.
You are going to get a lot outof them and, again, it's all
about trying to just, you know,provide what you guys actually
need and hopefully, at a pricethat you can feel good about for
Black Friday.
So I'm excited, and I hope youguys are excited too, and I hope
(45:52):
that you also have a veryrestful week next week.
I probably will not have apodcast next week because I am
going to be enjoying some familytime myself, and I hope that
you guys are able to do the sameand that you're coming to the
end of your crazy, busy time ofyear and that you get to relax a
little bit.
So have a really awesome one.
Watch out for my Black Fridayemails and my social posts, and
(46:16):
I will see you next time.
Love you, bye.
Welcome to Tried and True with a Dash of Woo, where
we blend rock-solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, welcome back to Tried andTrue with a Dash of woo.
(00:27):
I'm your host, renee Bowen.
Today is going to be an episodetalking about Black Friday, so
I'm going to go over some ideasthat you guys can use as
photographers or creativeentrepreneurs for running a
Black Friday sale yourself.
I know that it's the weekbefore Black Friday, but I know
most of you have been in yourediting cave and probably too
(00:48):
busy to think about Black Friday, and now you're like oh my God,
maybe I should run a BlackFriday sale, so let's just talk
about it for a second.
First of all, you got to reallydetermine whether you want to
do this.
Like is this in alignment withyour business model?
Like does this feel good to you, just like anything else?
That's the first question I'mgoing to ask you, no matter what
(01:10):
it is.
Like does this feel good.
Does this feel in alignment?
Because if it doesn't feel good, if it doesn't sit right with
you, you know it's probably nota good idea.
But if you have thisinclination that this could be
fun, it could be different bringin some extra cash infusion,
whatever it might be.
So then you want to sit downand think about what that might
(01:33):
look like.
So we know that asphotographers, in particular,
now again like this isn't justfor photographers, but this
statement will be, but thisstatement will be as
photographers, it can be hard torun Black Friday sales because
it's hard to, especially ifyou're like, doing a higher end
(01:55):
service and you're sellingproducts right, because it's
hard to.
You don't want to discount,right.
Using the word discount is nota great idea.
You always hear me say that, asopposed to discounting things,
you want to think about how youcan include more, how you can
make something that you alreadyhave even better and add more to
(02:17):
it, rather than discount.
So your Black Friday sales canlook like that.
If that is something that youwant to do, instead of like
discounting stuff or discountingproducts, you can optionally
add more things to a servicethat you already provide.
Right, Like, so maybe you addmore digital images to your
(02:42):
family mini sessions that you'redoing or something like that,
where it's like, okay, normallyyou get two, but with this Black
Friday deal you get 10.
Or maybe you discount yourdigital offerings or maybe you
discount an album.
So we're going to go over someof those options that could look
like and again, don'tovercomplicate this.
Like.
I'm going to mention a fewthings on this podcast, but not
(03:07):
with the intention of confusingyou, just to kind of give you
some ideas.
There's really no right orwrong answer here.
I mean, you'll hear a lot ofpeople saying don't do this, you
shouldn't do this, but at theend of the day, you can run your
business however the hell youwant, and my job is to just kind
of like spark some ideas foryou, make you think about things
that you maybe not have thoughtabout before.
So in one of my coaching groups, one of the photographers is
(03:31):
offering that sort of BlackFriday where she's doing more
digitals for her sessions thatshe has coming up like family
sessions, and you can also dothis with, like branding or
headshots.
You can offer a special day ofthose kind of sessions as well.
So if you do headshots orbranding, maybe you set aside
(03:52):
one or two specific days inJanuary and you pre-sell them.
Pre-selling in general is, Ithink, always a good idea, like,
especially if you've got acourse that's been brewing in
you that you want to like launchor some kind of offer to sell
to other people.
This is a good time to, youknow, do a beta on that and just
sort of like this is what thenormal price is going to be, but
(04:15):
I'm going to offer it to youfor Black Friday, for, you know,
half off, that kind of thing,and so pre-selling is a really
good idea.
It also will keep you on thehook to actually do the thing
right.
If you pre-sell it and you'vegot people who actually
pre-purchase it, you're going toget it done.
Because you have to Left toyour own devices, though, and
(04:38):
waiting until it's already donebefore selling it, you might not
, so I always I'm a big fan ofpre-selling anything, so you can
do things like that.
But, as photographers you know,think about one year I did this
album sale, where I you know,because everyone buys an album
basically with me, and I wouldsay I mean really probably close
(05:00):
to 95%, like most of my seniorclients especially will purchase
albums, and even families.
I don't do a lot of families,but even my families will
purchase albums as well.
So that's by design, though,because that's how I market and
that's how I sell.
My pricing is very much gearedtoward that.
(05:20):
Like it, it points people tothe album as the best solution
for their session, the bestthing that they can get, and I
sell it that way.
So, that being said, this was afew years ago, before albums,
really before I really startedpushing them a lot.
So I think at the point that Idid this Black Friday sale, I
(05:41):
would have to say thatpercentage was probably more
around 50-50 or 60-40, wherepeople were still buying albums,
but not every single person,and so I went out with a Black
Friday sale.
One of them was 40% off ofalbums, so I allowed people also
to pre-purchase an album.
(06:03):
They had to do it in a shortamount of time it was only good
for, I think, 48 hours and sothey had to pre-purchase an
album if they had not shot withme yet, which then booked me
some clients.
So I did have a handful ofpeople who said I'd love to take
advantage of this, but Ihaven't even booked my kids'
senior session yet and they'renot a senior until next year, no
(06:25):
problem, book your session, paythat, get it on the calendar
and then pre-buy the album soyou go into the ordering session
with a credit.
So that happened.
Quite a few of those happened,and then I also sold to people
who had shot with me, who hadnot purchased the album, so I
(06:45):
did really well with that.
So if you don't sell an album tolike every person, running that
right now for me would not beas fruitful for the people
who've already shot with mebecause they've already
purchased their album.
But I could probably do onewhere it would pre-sell like I
did before.
So that is something to thinkabout.
Make sure your numbers makesense.
(07:08):
Don't put yourself on the hookfor something that you don't
want to be on the hook for.
Right, you've got to make sureyou're still coming out ahead,
and you could also limit this aswell.
So say you wanted to do this,but maybe you only limit it to
the first five or 10 people.
That's an option as well.
(07:33):
Scarcity and urgency are stillthe two main factors in sales
and I know a lot of people don'tlike to hear that because it
can feel like sales in generalcan be, you know, slimy or
persuasive, and in not a goodway, but the fact of the matter
is that just that is what works.
Unfortunately, people are goingto respond more to that
messaging than aspirationalmarketing, unfortunately,
(07:55):
because that's how we're wiredas humans.
So the more you know that, thebetter armed you are to
understand how to activatepeople to purchase from you.
That's just the bottom line.
You don't have to do it in aslimy way.
You can still do this withintegrity.
But you have to understand thatpeople are going to be
motivated if you don't give thema lot of time and if you, you
(08:18):
know so that.
So the urgency, part of it, orand or.
If there's not a lot of it andor if there's not a lot of it,
right, so scarcity.
So if it's a limited time offer, like a Black Friday.
That's why the Black Fridaysales work, because you know
you've only got a small amountof time and you want to get it
(08:38):
done.
So, for instance, I'm not what Iwould say a big Black Friday
shopper, just in general, butthere are certain things that I
will purchase on Black Fridayand that I will wait for and
look for because I know I'mgoing to get a good deal and I
do my homework on it and I'mprepped.
So when I decided that I wasgoing to switch over my website
(09:01):
from just using WordPress, likeI had done for years, into a
show it site, I knew that Iwanted to purchase a tonic
template for my website becausethey're absolutely gorgeous.
They're the best show ittemplates you can buy and I knew
that I had been looking atthose templates for a good year,
almost a year before I decided,okay, I'm going to bite the
(09:26):
bullet here and purchase itbecause they're not super cheap.
It's an investment.
So I wanted to make sure I wasready.
I wasn't particularly ready onwhich template I was going to
get, but I knew it was going tobe from Tonic, because
everything they put out isbeautiful and it fits in line
with my brand.
(09:46):
It's how I wanted my website tolook.
So I waited till Tonic's BlackFriday sale of that year to
purchase my template, knowingthat I wasn't going to really
have time to do anything with ituntil like February or March,
because I was still going to bereally busy and the holidays and
all that stuff.
But I was like I'm just goingto buy it when I know I can get
(10:07):
it for over 20% off.
And so if you know, for instance, you have a big purchase like
that that you want to make, thenyou know that's definitely the
time to be thinking about it.
And that is the idea.
With these sales, you've got togive enough off for it to be
incentivizing enough for yourclient to want to buy it, to see
(10:28):
the value in it.
Right, like 40% off of thealbums, it's a pretty good deal.
My albums are not cheap, youknow.
They start at $18.50.
So, okay, yeah, that's a gooddeal.
So think about what you couldoffer.
That would be a good enoughdiscount without using
necessarily the word discount.
It's all about, you know, salesis all about the way that you
(10:48):
word things and the way that youpresent things and the way that
you market them.
So think about how you could dothat.
I also have done sales on wallart because canvases are also
one of those things that peoplecan pre-buy.
So these things can get peopleto actually pre-purchase a
session with you and get it onthe books, which is always a
(11:08):
good thing.
So you want to think about howyou're going to word that if
you're going to offer somethinglike that.
As always, I highly suggestusing something like ChatGPT or
some kind of AI to help you ifyou have a hard time coming up
with that language.
Again, the prompt that you putin matters, you know, on the
quality of the prompt thatyou're going to get out.
So you got to know how to useAI in the right way, but it is
(11:31):
significantly changed mybusiness and made it so much
more efficient.
So hopefully you are usingsomething like that as well.
But the idea is that you want tooutline maybe, let's say, two
or three things that you canoffer, and so there's a couple
different ways you can do this.
You can offer something only onBlack Friday, or you can offer
it like the whole weekend, oryou can do there's also Cyber
(11:54):
Monday, right Small businessSaturday, like you can kind of
do a Friday through Monday, sortof like deal on you know two to
five things, or you can do likea deal a day, which is what I'm
going to be doing this year,and I'm going to give you guys
like a little preview of whatI'm doing so that if you are a
photographer or a creative andyou've been looking to purchase
(12:16):
some of my things that I offer,that's going to be on the table
for you.
So I'm going to give you like alittle pre preview of what
that's going to be, because I'mnot releasing them until the
week of Black Friday and I'mdoing one a day and you'll have
24 hours only to purchase thatitem.
Okay, so that is also somethingyou can do if you have like
(12:36):
five things that you can offer.
So maybe one day you do acanvas sale, maybe the next day
is an album sale, maybe the nextday is a mini session deal,
maybe the next day is a digitalpackage.
So there's different thingseach day.
But here's the thing no matterwhat you decide to go out with
for this Black Friday sale, youhave to be prepared to market
(13:00):
the crap out of it, and that isthe thing that most
photographers especially increatives in general, I see have
a hard time with is that youguys don't want to show up in
people's inboxes two, threetimes a day.
You don't want to be posting onsocial media nonstop.
You don't want to go live onInstagram and talk about your
deal.
You don't want to go live onInstagram and talk about your
deal.
You don't want to show up inthe marketing and that is
(13:22):
prohibitive.
So if you know that aboutyourself, you have to know that
you're only going to be assuccessful with your offer
depending on how much you marketit.
It's just like anything else.
But especially when you'retalking about a limited time
thing like a Black Friday deal,you have to show up and I highly
(13:45):
highly recommend automating alot of this process.
So, getting clear about itpre-writing your emails using AI
, use all the things at yourdisposal I talk about a lot of
this inside of my group coachingand one-on-one coaching, like
we got to use what we haveaccess to, but pre-writing those
(14:05):
emails, getting them scheduledwith Flowdesk or whatever you
use for your email systems, likegetting all of those done so
that you don't have to be doingthat physically every single day
.
So pre-doing that and writingyour social media content and
scheduling it so that you're nothaving to do all of this in
(14:26):
real time the week ofThanksgiving, when you're
probably going to want to betaking some time off, hopefully
with your family.
So you have to think about thelogistics of it.
The other thing that I see alot of you guys running into
problems with is like, well, howdo I actually create like a
sales page.
Like a lot of you photographers, you know you're not in the
(14:48):
digital marketing space whereyou might have something like
Thrivecart or Kajabi or aplatform where you can run
educational content.
So my main site is throughShowIt, right, my reneebowencom
is through ShowIt, but I haveanother site,
reneebowencoachingcom, andthat's my Kajabi site.
That's all my education, so Ipay for that.
(15:10):
I pay for Kajabi so that I canrun courses, I can have
marketing funnels, landing pagesaccept payments and all that,
and that just makes my life somuch easier.
So if you don't have somethinglike that, you need to look at
how you can create at least acheckout link.
You want to make this easy forpeople.
That's the main thing that Ihope you hear from this
(15:30):
conversation in general is don'tovercomplicate this.
You don't have a lot of time,right?
It's like Wednesday beforeThanksgiving week, so if you
haven't put something togetherfor your Black Friday deals, you
don't have that much time to doit.
I want this to maybe take youthe next day, the day and a half
, to put something together anddo it with intention, right,
(15:52):
instead of just like throwingsomething out there.
Think about it first.
Okay, realistically, if youhaven't planned for anything yet
, maybe one or two things, okay.
And then how am I going to dothis in the easiest possible way
?
Meaning, if you use Square orPayPal, you can probably just
(16:13):
create a link from either ofthose things.
Like I know, square has thecapability to send invoices, so
does PayPal, stripe.
Look at the payment systems thatyou use already for your
business.
Maybe your CRM already hassomething like that where you
can set it up like a checkout.
I use Tave.
Maybe if you use 17 Hats,there's a way for you to create
(16:35):
something like that.
Make it easy for people to justget your email, see what the
deal of the day is, click it andbuy it right.
Make it easy.
And then you can always followup with those people after right
and be like okay, I know youpurchased this, blah, blah, blah
.
Here's kind of what it lookslike.
You can set up those emailautomations as well.
So people know what to expect,because if they're
(16:56):
pre-purchasing something,they're not getting it right
away, right?
So it's a little different thanme, where I'm like okay, I'm
selling a course, I have to havethis whole thing set up, like
I've been prepping my BlackFriday stuff for weeks because I
got to make sure all of thosefunnels are in place and that
the content is actually beingdelivered.
But there are a couple ofthings that I'm selling for this
Black Friday that I haven'tcreated yet, so I'll talk about
(17:21):
that in a second.
But in general, I don't wantthis to be difficult for you.
Right?
You can also do a Black Fridaysale on an actual session type.
If you don't want to sell anyproduct necessarily, although I
do think that that is a goodthing.
I think that people areincentivized to purchase when
you offer something big off of anice product.
(17:42):
But what can also work reallywell is if you pre-sell a
session for next year at adiscount right, like so you can
offer people X amount of dollaramount off of your highest
session.
Let's say, you know, I don'tknow if I would necessarily go
in and be discounting my lowestsession, but I would incentivize
(18:04):
my higher session, like mythree-hour that has an 8.50
buy-in and a 26.50 minimum order.
So that would be the one for myseniors that I would play with
a little bit and be like okay,black Friday, I'm offering the
session fee at half off orsomething very attractive to get
(18:26):
people to say, oh yeah, that'sthe session that I really want,
and now it makes more sense forme, that kind of thing.
So you have to play with it andsee, make sure the numbers work,
and again, if you can do likethree or four of those and
that's it, that's fine.
Just it can help people get onyour calendar and get you booked
, which is always a good thing,especially at this time of year,
(18:48):
because most of us are sort oflike slowing down a little bit
and still editing.
And then you know we get toDecember and then January and
it's like, oh, I don't reallyhave enough clients on the books
because you're tired and you'reburnt out.
So doing a little push now forBlack Friday and trying to
pre-book yourself, that could besomething to think about.
So maybe you already have someideas about Black Friday and you
(19:13):
just hopefully this episodewill help you refine some of
that.
The thing you wanna think aboutis that you want to be sending
at least two emails a day.
So if you are only doing, let'ssay, friday to Monday, you want
to be sending at least oneemail a day.
If it's the same item, ifyou're going to do a deal of the
day where that offer is onlyavailable for 24 hours.
(19:36):
You want to be sending at leasttwo emails a day and you can
structure it within likeFlowdesk or any of your email
systems where you have a littleline that says if you don't want
to see anything about the BlackFriday sales, just click here
and it'll like segment peopleoff of that list.
That's one of the newerfeatures on Flowdesk that I
absolutely love.
(19:57):
You can just build in like alink action and people can just
self-unsubscribe to just thatsegment, but not unsubscribe
from your whole list, which isawesome.
So I have a blog post about allof that.
I'll try and link it for youguys below if you are interested
in learning about Flowdesk,because I think that those new
(20:18):
features that they keep rollingout and there's new ones coming
all the time those are reallyreally good ones and very, very
useful.
So I'm going to have that inevery email that goes out Like
hey, by the way, if you don'twant to see any more emails
about Black Friday, just clickhere and they can just pop off
of there.
But the idea is that youdefinitely want to be in their
inbox a couple times a day.
(20:38):
You've got to be talking aboutit.
You've got to be talking aboutit on your social media.
You've got to show up on yourstories and talk about hey,
today's deal is this, this iswhy it's so awesome Support it
with testimonials and reviewsand any kind of social proof
that you possibly have.
You've got to give people allthe information.
(20:59):
But remember, in sales, just ingeneral and so we're talking
about sales in general, but okay, specifically for Black Friday
sales is about sellingespecially what we do.
Sales is about selling thefeeling.
Don't get too lost in.
This is all the things that youget.
Don't get too lost in all ofthe stuff, because you're going
(21:22):
to start to speak to theirconscious mind, their thinking
brain, right here.
You want to be thinking to theback of their brain and I know
that sounds terrible, but youwant to sell the feeling.
You want to get them tounderstand what it's going to
feel like when they have this,more than if this logically
(21:43):
makes sense.
You don't really want them tothink about too much about all
of the different pieces of it,how it's going to make sense and
am I going to have time toimplement this, and blah, blah,
blah, blah, blah.
You want to speak to thefeeling going to have time to
implement this and blah, blah,blah, blah, blah.
You want to speak to thefeeling.
When you walk into your houseand you see that beautiful
gallery wall that you purchasedof your family session in 20
(22:06):
years, think about how that'sgoing to make you feel, looking
at these images, thinking abouta life that isn't in existence
really anymore.
That was 20 years ago, but lookwhat you have from it, right?
I mean, as photographers, wedefinitely need to be leaning
heavily into that, because wecan freeze time and I know it's
(22:27):
really hokey and kind of like,you know, cringy to kind of, you
know, capturing memories, blah,blah, blah.
But that's literally what we do.
We freeze time and, you know,in a way that not everybody can.
So highlight that for thesepeople, you're selling an
emotion.
This is an emotional purchase.
If you are a high-endphotographer meaning you charge
(22:49):
a lot of money and you make goodmoney from portrait sales you
are in the business of sellingemotion.
That's just the way it goes.
This is not a logical purchase,right?
Nobody comes to me and says,hey, I really want to drop
$5,000 on a portrait session,what you got for me.
(23:09):
No, they come in wanting thefeeling that they're going to
get from my images, becausethey've seen my images and
they've evoked some sort ofemotion and they want to be able
to give their kid this amazingexperience that I sell and in
the end they end up handing over$5,000 because that is what it
(23:31):
costs.
So you need to understand how tosell in general as a
photographer, but especially ifyou're doing this, you know, as
part of your Black Friday sales,like you gotta, you gotta go in
with it, you gotta just be likehere it is, this is what you
want, this is the feeling youwant, don't.
You want this?
(23:52):
Yes, you want this, yeah.
So you gotta not be afraid tosell, okay.
So hopefully that helped alittle bit.
You know, I know it's reallyhard to kind of go into every
single aspect of it here,because it's just me talking
into a microphone and I don'thave real-time questions.
But I'm using some of thequestions that my groups have
(24:13):
given me for Black Friday to tryand help you guys as well.
Obviously, I go deeper into itwith my groups and my one-on-one
, because that's what they'repaying me for and if you want to
join me in that, you alwayshave that opportunity, by the
way.
So I am going to be re-enrollingmy Elevate group, my higher
level.
I have two levels to Elevate.
I have a VIP level group andthen I have a regular Elevate
(24:34):
group.
The regular group is ongoing.
It's $49 a month and you canjoin us at any time.
That might change I'm not 100%sure.
I might start limiting that tolike a six month enrollment
period as well.
My VIP level is six months.
Like you have to sign up inDecember for a start date in
January through June and thenyou have to sign up again for
(24:56):
the last half of the year, and Iprefer it that way for the VIP
group because it is a much morehigh touch experience.
You've got me on Voxer.
Like you can Vox me at midnighton Wednesday and if I'm awake
I'll respond to you, and if I'mnot awake I will respond to you
(25:17):
in the morning.
Like I get back to that groupreally, really quickly.
It's a very high touchexperience.
It's a close knit group.
The other photographers in thatgroup are amazing and most of
them have been with me for along time.
So I feel very maternal aboutthat group.
I don't let just anybody in, soyou do have to fill out an
application for that, but I amenrolling for that now.
(25:37):
I will put that link below ifyou're interested in joining us.
It's not for photographers whoare not ready to be part of a
group.
You've got to be ready to learnfrom other people and also want
to contribute.
It's not like a huge time suck,it's just you can't.
I don't want people to justkind of come in and take.
I want you to be a part of thegroup.
That makes sense.
(25:57):
The other level of Elevate, myfoundation level, is $49.
It's one Zoom call a month.
So you definitely do getcoaching, but it is up to you to
show up for that call.
Right, I can't hold your handthrough it.
I mean, for $49 a month you geta whole portal of information.
I walk you through how to findyour why, how to clear out all
the cobwebs in your mind so thatyou get clarity, deep clarity,
(26:21):
on what your business looks like.
We build a strong foundation andwhen you come to that call, you
can ask me anything and I'mgoing to coach you through it.
So you have that and you haveaccess to me in a Facebook group
which I'm very active in andI'm giving you stuff monthly,
like, for instance, for both mylevels of Elevate.
Starting in December, they'regoing to get access to a 30-day
(26:43):
abundance and worthinesschallenge.
So basically what that is isI'm going to create weekly
content for them for workingthrough our money issues and our
worthiness issues in a veryspecific way so that we
reprogram that crap in ourunconscious so that we finally
understand that we are worthy ofcharging what we know we need
(27:04):
to charge.
But also it's going to get usvery ready for 2025.
We're going to do some work ongoal setting, manifesting like
we're going to bring in thescience and the woo into this
little challenge, and bothlevels of my elevate group get
this for free.
So that's.
Another perk of just being inthe groups is that you either
(27:24):
get a huge discount off myproducts or you get some of the
stuff for free.
Now, my foundation leveldoesn't normally get everything
for free, but I'm giving this tothem because I really want them
to like get ready for 2025.
And so, anyway, if you wannajoin us for that, you can join
foundation right now for $49 andyou can be a part of that
(27:45):
challenge that starts December1st.
So I'm going to put these linksbelow.
Okay, so that's how you canwork with me right now.
You can either sign up forElevate Foundation right now for
$49, or you can apply to theVIP level of Elevate, and that's
going gonna start in January oryou can apply for one-on-one
coaching.
I am taking applications forthat as well, so I'm gonna link
(28:09):
that.
It's the same link, basically,as the Elevate.
So you just wanna kind of letme know which one you're sort of
applying for, but I am gonna besort of limiting my coaching
time next year.
So if you're thinking aboutgetting in on some one-on-one
with me, you need to apply now.
We need to start planning forit now.
All right, so I do want to giveyou guys a quick little preview
of what my Black Friday salesare going to look like, and I'm
(28:32):
actually going to share myscreen really quickly so that
you can see the sales page.
Okay, so the links are not doneyet, but I'm going to be
sending this out today intoday's email.
This is just telling you aboutwhat's coming.
Okay, so I have these things.
I'll come back to that in asecond, but this is the sales
(28:52):
page.
Basically, it's pretty simple.
I don't go too crazy with itBecause, again, you know I don't
have a lot of time myself atthis time of year.
I'm still wrapping up a prettycrazy fall of lots and lots of
shoots.
So I have five offers that I'mgoing out with Monday, tuesday,
wednesday, thursday and Fridayand each one is going to be
(29:13):
announced that morning like at6am, and then it'll be good for
24 hours, so like 5.59 amPacific time, basically.
So a new one that I'm doing iscalled Creative Fuel and it's
basically well over 250 AIprompts that you can use for
social media, for your blogwriting, for your email writing.
(29:36):
All of this is designed to makeyour life very easy.
This is not going to be a veryexpensive offer at all.
It's going to be reallyinexpensive, but hopefully give
you some fuel for your content,because that's one of the main
things that I hear from you guysis that you don't know what to
come up with.
You don't know what to writeabout.
(29:56):
So these prompts are going tobe a lot of different kinds of
prompts.
It's not just for photographers, by the way, but they're going
to be fairly universal so thatyou can plug it into ChatGPT or
Cloud AI.
Both of those are my go-tos forAI, but you need to be using it
in the right way, and most ofyou guys are not.
(30:18):
I'm seeing so many roboticcaptions on Instagram.
You can tell that that waswritten by a computer.
It doesn't sound like you atall.
I know a lot of thesephotographers.
I've met them in person and Iread their captions and I'm like
, oh my God, that literally isjust a generic chat GPT spitting
(30:38):
out something because youhaven't prompted it the right
way.
So the response you get from AIdepends on how good of a prompt
you put in.
So some of these prompts aremeaty, like they're
multi-dimensional.
Basically, they have differentsteps and some of them are
pretty simple, but it's allabout the way that they're
(30:59):
worded.
And I have been using Chachi PTreligiously, literally since it
came out in November of I thinkit was what 2022?
.
I have been hardcore usingChachi PT, so I use it daily, I
go deep with it, and I havecrafted these prompts for you
(31:21):
guys to make your life easy.
So this is one you're not goingto want to miss, and I have
crafted these prompts for youguys to make your life easy.
So this is one you're not goingto want to miss and, again,
it's not going to be expensive,so it's something you can buy.
It's going to be a PDF that youcan just copy paste into your
AI and you're done.
I also am going to be having thecreative team method.
This is a really big sale.
It's going to be like $700 off.
(31:43):
So if you are in the market fora senior rep program, if you
want to learn how to do it in away that your clients still will
share the images because moreand more over the last few years
, we've been seeing that the wayto do traditional teams is just
not working for a lot of us,because our Gen Z and Gen Alpha
clients do not justautomatically share in the way
(32:06):
that they used to.
So we have to be a little bitmore specific and intentional
about the way that we run oursenior rep teams.
I teach you how to do all ofthat inside of the Creative Team
Method.
It is such a meaty program.
I will link the page to theCreative Team Method so you can
just read all about it and startthinking about if this is
something you want to invest in,because this one is going to be
(32:28):
$700 off.
It is no joke If you've been onthe fence about getting it.
This is the time to do it.
You're going to have 24 hoursfor it, so another one that I'm
doing is going to be super fun.
Hey, tiktok.
As you guys know, I love mesome TikTok.
I've been on TikTok since 2019.
I've been trying to getphotographers and just everybody
in general to get over toTikTok, because I believe it is
(32:51):
an amazing platform and it islike one of the best ways if not
the best way to market to yourteen clients if you're a senior
photographer.
So I love TikTok and I did havea course on TikTok like back in
2020.
But the problem with courses forTikTok is that they just don't
stay relevant for very longbecause the platform changes so
(33:12):
dang fast.
Like the algorithm is great,the TikTok algorithm is quick,
it's fast, but it's also reallyever-changing and so it's hard
to keep up on some of thosechanges.
It's hard to keep up on, okay,what's working now?
Like I just got into a grooveand I started getting some
traction and now nothing isworking and my views are in the
(33:34):
toilet.
Like I want to teach you guyswhat is currently working on
TikTok.
So the last couple of years,I've basically done these little
pop-ups.
So this will be a pop-up liveZoom class that I'm going to
hold on January 13th of nextyear.
You are pre-purchasing itduring Black Friday sale, so
(33:55):
you'll get it half off what theregular price is going to be,
and it just secures your spot.
You get to be on live, get thereal-time training and you will
be also able to tell mespecifically what you want to
learn about, because I'm goingto send out a survey to
everybody who does sign up forthis class and ask you guys what
(34:17):
you specifically want to knowabout, because I want to make it
relevant to the people who areactually showing up live.
Now.
You will get the replay.
You can't show up live, that'sfine.
You can still submit questionsand all of that, and you'll be
able to keep the replay.
So it's probably going to be atleast a two hour call I my last
one was a little over two hours.
I always build in time for alive Q and A's and tutorials.
(34:40):
Like I share my phone screen.
I walk you through you know,creating TikToks,
conceptualizing them, how tofind the good ideas, because
there's a little hack aboutusing TikTok for SEO that a lot
of people don't know about.
I'm going to walk you guysthrough SEO on TikTok and how to
make your life so much easierif you just get your ideas from
(35:04):
there.
But there's a really easy wayto do it.
So I'm going to walk you guysthrough that and creation and
implementation and what'sworking.
What's working on TikTok, whyyou want to have this particular
strategy, what is your SEOstrategy, and to really get you
guys on the right foot forTikTok, especially if you are
new to it.
(35:24):
But even if you've been on itfor a while and you just feel
like I don't know what works,we're gonna dig into that.
So, again, this class is notgoing to be very expensive, but
it's going to be half off foryou guys for Black Friday.
The other one next to it, 3ksales, is my fearless IPS class.
So you're going to learnin-person sales.
If you are just selling digitalproducts or God forbid
(35:45):
including all of your digitalimages inside one low session
fee, as a photographer, you needthis class.
Okay, this is going to be Ithink it's $600 off or $400 off.
It's a lot of money off of whatthe normal price is for this
class.
It is how to run in-personsales.
(36:09):
I walk you through thepsychology of why you would want
to structure your sales thisway, and I share all of my
actual pricing with you, not sothat you can, you know, just
kind of right out of the gate,start charging three $4,000, but
it will show you how to workinto that, because the
psychology of the structure, ofhow you structure your sessions
(36:31):
and also your collections andall on cart, is a really big
factor in how much money youactually make.
It's not super complicated.
It's not going to teach you howto have multiple different
things at the same time and beconfusing.
No, if you have like a 12-pageprice list, you're confusing
your clients and I don't knowabout you.
(36:51):
But I don't want my salessessions to last any more than
about an hour, maybe an hour and15 minutes.
I'm not spending five hourswith them.
I'm not.
And I know there's a lot ofeducators out there who talk
about these $10,000 sales andthey got these $10,000 sales
because they spent like sixhours in the person's house this
, that, the other.
I'm not doing that.
(37:12):
I have gotten $10,000 salesover Zoom, like having a Zoom
sales session has brought inover $10,000 for me.
You don't need it to becomplicated, you don't need it
to be built exactly the way thisguru taught you.
This class shows you how tostructure it psychologically for
(37:34):
high sales, but you can decidehowever you want that to look.
Maybe you start out a couplethousand dollars cheaper than
what I do, but then you workyour way into these higher sales
.
The whole idea is that you getthe understanding of what you
actually need to make right.
You got to know your numbers,so this is a video class.
(37:56):
It also comes with lots ofresources to download.
When you purchase this duringthe Black Friday sale, like I
said, you're gonna get it for alot of money off, for way
cheaper than it normally goes,and you're gonna get some really
great resources that you candownload.
It comes in the form of aDropbox link, so you just save
it to your computer.
You don't have to log inanywhere.
(38:21):
It's pretty easy.
And then the last thing I'moffering Senior Biz.
Okay, this has limited spotsand this also starts in January.
So you are signing up now for aclass that starts in January.
This is specifically for seniorphotographers those of you who
want to be senior photographers,photographers, those of you who
want to be senior photographers, those of you who are just
brand new in general tophotography or brand new to
(38:41):
senior photography, or you'vebeen in business for a minute
but you're including everythingfor like $300 and you don't know
how to break out of that andyou haven't built the business
on a solid foundation.
I am starting a new group.
Okay, this is my seniorphotography blueprint and I'm
going to walk you through everysingle piece of what you need to
(39:03):
implement as a seniorphotographer, including all the
foundational aspects of reallyreally understanding your
purpose.
First, right, we're going tooutline that so that you
understand how to communicatethat in your marketing, who
those target clients are for youin your market and how to
activate them to buy, where toreach them, how to market to
(39:26):
them, how to build a marketingplan that works for you and your
lifestyle, as well as all theshooting and the editing and the
posing, as well as all of themarketing, and included in this
you get the creative team method.
You get that whole other course, the senior reps course that
teaches you how to build asenior rep program, because a
(39:48):
lot of you guys that's a verybig part of your senior business
.
I know it was.
For me it still is, so I teachyou that inside of it, I give
you access to that class, whichsells by itself, normally for
$9.97.
You get it included in thesenior biz.
So if you are even just thinkingabout this, like starting your
senior biz or really honing inon taking it seriously, finally,
(40:09):
you're going to want to jumpinto this group.
It is going to be a group.
We're going to have six weeksof calls.
You're going to want to jumpinto this group.
It is going to be a group.
We're going to have six weeksof calls.
You're going to have access tome on Voxer so that you can hit
me up with questions any time ofthe day or night.
And you're basically getting itfor over $2,500 off its normal
price.
So when I do this one-on-onewith people, this is upwards of
(40:33):
$4,000.
And you are getting a huge dealon this.
So, again, stay tuned for theprice.
This is still an investment.
Okay, I'm not going to lie.
This is not going to be like a$50 offer.
It's very, very in-depth.
You get every single thing thatI do in my business and then
some, as well as the creativeteam method.
(40:54):
So it's a very meatycombination and it is for
photographers who are ready totake their business seriously.
Don't get this if you're juston the fence about starting your
business, because it is goingto be an investment.
I want you to buy this if youare really ready.
I want you to be starting 2025off ready to kill it with your
(41:15):
senior business.
And again, I'm a life coach aswell as a business coach, so all
of that is included in thiscoaching with me.
Right, you get access to allthe things that I teach you, but
you know what.
You're not going to do anythingwith those if you've got a lot
of head trash, so we're going toaddress that as well.
Okay, and then, right, there isthe thing that I was just
talking to you guys about, theworthy high vibes.
(41:36):
Right, this is a 30 dayabundance challenge inside my
elevate group.
If you want to join us, you canclick right there.
That link is live, so I'm goingto put the link to the sales
page down below.
If you guys want to join us,you can join us right there.
And then I'm also going to beincluding some affiliate links
as well for other businessesthat I love, which again
(41:58):
aforementioned Tonic.
That's where I bought mywebsite template they are having
.
I saw the preview.
They are having a huge BlackFriday sale.
I think it's even bigger thanthe sale that I purchased my
template from a few years ago.
I think it's even a biggerdiscount than what they normally
give you on their sales.
(42:18):
So I'm going to link that foryou guys.
This is linked as well, so youcan click that photo and you can
click right here and it's goingto bring you to their wait list
.
So you want to make sure youget on that wait list, because
not only will you get access tothe sale stuff first, you also
get some freebies.
Like just for signing up, theysend you some Canva graphics
(42:42):
that you can use for your BlackFriday sale, if you are going to
be doing one.
You can also customize it foranything else.
So I will probably be addingmaybe a couple more to that.
I really only want to, you know,to add products for my
affiliate, stuff that I actuallyreally use and love.
Yes, I do make money off ofthem.
I'm not hiding the fact thatwhen you purchase these things,
(43:04):
I also make money on it, but I'mnot going to sell you something
that I don't think is worthy.
So if it's listed here on thispage, I've vetted it and I can
stand behind it.
So that's your preview of mystuff, and I hope that just
(43:24):
having this conversationlistening to me yap about Black
Friday and sales and selling andpsychology of selling that it
has sparked something for you.
And even if you hadn't eventhought about doing a Black
Friday sale, maybe this hasinspired you to just put
(43:47):
something simple together andsee how it works, because a big
part of running a business isexperimentation.
You don't know what's going towork until you try it, and every
successful entrepreneur willtell you that they're not afraid
of failing.
Failing is actually a goodthing to them, because that's
feedback.
Right, they don't see it asfailure, they just see it as
(44:09):
feedback.
They see it as, oh okay, well,that didn't work.
What could I have done better?
Right.
So we got to get more resilient.
We have to be ready to get backup, right.
It's not about being perfect.
You do not have to make thisperfect.
You just got to try something.
You have to take a step right.
So give it a shot.
If it works, great.
(44:30):
If not, how could you have madeit better?
Would you want to do it again?
Does it feel good to try again?
Okay, let's see how we can like, pivot and refine it.
This is a lot of the stuff thatI do inside of coaching with
people, right, because some ofthe people in there have a
really hard time with evenputting themselves out there,
(44:50):
because they're just too tiedinto the overthinking and
thinking that they need to makeit perfect, when really they
just need to do something.
Okay, make a move, it's allgood, it's not that deep and you
can.
You can do anything you conjureup.
Sometimes you just need somesupport to get you through it,
so, hopefully, I was able toprovide a little bit of that for
you here today.
I'd love to hear from you.
(45:11):
If that is the case, and I'dlove to hear from you in general
, hit me up over on Instagram atRenee Bowen.
You know I always love to hearfrom you in the DMs.
I'm going to put all those linksbelow.
I hope I remember everythingthat I talked about, and if you
guys have any questions aboutany of this, though, just let me
know and be watching your emailfor my Black Friday drop,
(45:32):
because some of these things aregoing to be super fun.
You are going to get a lot outof them and, again, it's all
about trying to just, you know,provide what you guys actually
need and hopefully, at a pricethat you can feel good about for
Black Friday.
So I'm excited, and I hope youguys are excited too, and I hope
(45:52):
that you also have a veryrestful week next week.
I probably will not have apodcast next week because I am
going to be enjoying some familytime myself, and I hope that
you guys are able to do the sameand that you're coming to the
end of your crazy, busy time ofyear and that you get to relax a
little bit.
So have a really awesome one.
Watch out for my Black Fridayemails and my social posts, and
(46:16):
I will see you next time.
Love you, bye.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com