How to Pre-Qualify Clients Before They Inquire with Kiri Mohan

Episode Transcript
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Speaker 1 (00:00):
If you wanna get clients and you're trying to
pre-qualify clients, your socialplatform should be pulling in
clients and should be reflectingsimilar to what they say,
meaning you should be writingfor them, right?

Speaker 2 (00:12):
Welcome to Tried and True with a dash of woo, where
we blend rock solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey friends, welcome back totried and true with the dash of

(00:39):
woo.
Today we're talking more aboutpsychology and pricing and sales
and making money, and you knowit's like my favorite thing to
talk about.
But I'm not just talking aboutit alone.
Today I do have a reallyawesome guest for you, and she
has some really interestinginsights that I really think
you're going to find supervaluable.
So Kiri is a podcaster herself.

(01:01):
She has a podcast calledFreelance to Freedom and it
gives bite-sized lessons toonline business owners on how to
scale and earn money as aconsultant or a freelancer.
She's also a coach and throughher coaching, she helps people
with corporate backgroundsdesign businesses that provide
both flexibility and earnsuccessful income.

(01:21):
And today we're going to betalking all about the psychology
of booking clients, how toattract more of the right
clients and how to qualify thosedream clients without wasting
your time.
So, whether you're a creativeentrepreneur in general, a
photographer, like a lot of myaudiences, you're going to find
this conversation really, reallyhelpful and I know you're going

(01:43):
to be inspired, so let's divein.
Hey, keri, thanks so much forbeing here today.
I want to just dive right in.
You've created something calledthe Reflection Framework that
I've heard you speak about and Ithink it's really interesting,
really insightful and such agreat tool.
So can you break it down for usBasically?
How does it help us land moreclients?

(02:03):
How does it just help us in ourbusinesses in general?

Speaker 1 (02:06):
Absolutely.
So I came about this through myown trial and error in my
business and then teaching it toclients to see if it would work
when I started coaching, andwhat it really comes down to is
a lot of people get thisinformation when they're
starting a business.
About branding right, like pickyour branding colors, choose

(02:26):
things that light you up, etcetera and I'm going to use
myself as an example here.
I love pastels, like Eastercolors are my jam.
Okay.
So light green and light pinkfavorite combination.
However, I noticed when I wasusing that branding and that's
when I first started knewnothing about business.
I wasn't bringing in clientsthat I really wanted to work

(02:48):
with.
So I started going aroundsaying, okay, who do I want to
work with?
Right, because obviously it'sabout getting money at the end
of the day, if you have abusiness and you want people to
be able to pay a certain rate,right?
One client I had that I gelledwith so much was with a PR
company, and so I said, okay,maybe I want to work with PR
companies and in cities andstartups when they need this

(03:09):
kind of extra freelance support.
And I started looking at theirwebpages and they were all very
similar because they all arespeaking the same language.
So then I thought well, what ifI just make my webpage like
theirs, because that's whatthey're used to seeing and
that's the kind of vibe thatthey're looking for to see if
you're going to fit culturallyright?
So I did a whole analysis, andthis is what I teach my students

(03:30):
as well.
Even just simple, on a Word docor Excel sheet, whatever you
want, let's say you pick five to10 ideal companies or clients
that you want to work with.
What are the colors that theyuse?
How many pages do they have?
You can go deeper and domarketing as well, which is part
of the framework, but, like, ifwe just stick to web pages,
right, how many pages do theyhave?

(03:51):
Do they have a blog?
Do they not have a blog?
Do they have case studies?
Do they have testimonials?
What kind of fonts are theyusing?
What kind of headers are theyusing?
And then I would even go into,like what kind of language are
they trying to convey?
Then I would even go into, likewhat kind of language are they
trying to convey?
So, are they speaking knowledge?
Are they saying this is how wecan help you?
Are they more of like aconfidence.
We are the best at what we do,we have won all these accolades,

(04:15):
we've been featured this manytimes, et cetera.
Are they more of like a support, you know bridging the gap of
like I can take you from here tothere and if you let us help
you, this is what you're goingto see, right?
Are they more of the panic,like?
Are they looking for peoplethat are like you need help
desperately.
We're here to help you, right?
And then, once you have thatdown and you kind of look at all
these different clients, youstart seeing similarities.

(04:37):
It's really uncanny, right.
You start seeing like I wasjust doing this with a client
the other day.
He is working to help studentswith college Lots of blues and
reds.
And then I started being likewell, what's Harvard's logo?
Oh, it's red, what's Stanford's?
And you know we were like oh,that's why.
So all these like collegeconsultants are choosing these
like Ivy League colors.
So we want to make sure that hehas it in there, because it's a

(05:03):
subconscious that goes on right.
I have another client.
All her clients are idealclients and some that she hasn't
right now Minimalist, black,white, bold, very clear cut.
So then we start changing herwebpage to be more like that and
again like going back to alsoeven photos.
Are they showing their wholeteam?
And they've all got circlephotos?
Do they have square photos?
Do they have an overlay?
We're getting into like nittygritty with websites here, but

(05:26):
basically what I started doingis, bit by bit, working on my
site and correcting it.
Took out all the pastels whichmade me sad, I think when I was
freelancing.
It was a very dark blue, darkgreen, reds and whites, because
that's what kind of was it Imake them do primary and
tertiary, secondary and tertiarycolors too.
And that just startedpre-qualifying clients, because

(05:49):
when you're reaching out ordoing cold pitching, or even if
someone hears about you andtheir referral, they go to your
webpage and they say, oh yeah, Iwant to work with this person.
Why?
Because you are basicallyreflecting back to them and what
they're like and so, of course,they're going to naturally like
attracts, like they're going tonaturally be attracted to you
before even talking to you oversomeone else who might have

(06:11):
pastels, unless you're trying topull in people who have pastel
colors.
You know what I mean.

Speaker 2 (06:16):
Yeah, no, it's such a great point and I talk about
that a lot the unconscious.
I have a big believer that ourwebsites, anything extension of
that, our socials, but ourwebsites, really need to be
doing the heavy lifting of allof this for us, right, that
pre-qualifying, and so if it'snot, you know which is not

(06:37):
necessarily the whole topicwe're going to be talking about
is like just websites, but youknow that is a very big piece of
it.
Well, if somebody hits yoursite, are you speaking to them?
Are you hitting theirunconscious?
Are you making them calm?
You making them feel like, ohmy God, feel seen, right, that's
kind of the deal is that youknow every brand strategist out
there is going to tell you that,like you want your clients to

(06:58):
feel something, first of all,and also just feel seen and feel
like a part of your brand whenthey hit your website.
It qualifies, but it alsodisqualifies in that way too.
But no, you do want todisqualify some people because
you're not for everybody.
That kind of gets a littlesticky for people and they have
to get used to it right Ofcourse, but I love that, the
reflection framework wording ofthis, because it really is like

(07:23):
what are you reflecting?

Speaker 1 (07:25):
And we're not copying .
I want to make that clearbecause I think sometimes people
stumble upon it.
They think like, oh, you'rejust copying.
Like I don't know what themesthey have, a designer they have,
I don't know if they're usingSquarespace, wordpress, whatever
right Like, that's not myconcern.

(07:50):
My concern is, like what, theselittle details and making sure
those are woven throughout yoursite, right, so that it just
makes more sense.
And you mentioned socials andthat also builds into my
framework, and I do have myclients track their ideal
client's social posts for amonth and see what are they
posting.
Is there some kind ofregularity to what they're doing
?
Again, we think about the toneof voice.
Is it all educational?
Because if that's what they'redoing, if they're active on
social, then they're probablygoing to be more engaged with
someone who's also doing thosekinds of posts.

Speaker 2 (08:07):
Yes, exactly, and like, specifically for me as a
high school senior photographer,right, and a lot of my
audiences out there, it's realspecific too because, like, if
you are marketing to and a lotof people are like you're just
marketing to the parents, no, ifyou really do your research,
you know that teenagers now andthen even the younger teenagers

(08:27):
coming up they're actually theones calling the shots on who
gets hired.
Is that, even if they'respending a lot of money, their
parents are actually obviouslythe ones paying for this service
, but they're allowing theirkids to decide who gets hired.
So when that teenager hits yourwebsite, are they going to see
something that looks like 2008in a bad way?
Like, I feel like a lot of usget stuck in, like you said

(08:50):
before, like the past hours.
Well, I like this.
This is what I like.
This is what you're a 45 yearold woman.
Are you marketing to other 40?
Like, yes, you need to thinkabout going deep with your dream
client.
That's a really big piece of it.
You kind of have to know thatfirst.

Speaker 1 (09:06):
So I'm sure you go into that.
Yes, absolutely.
I also tell people don't worry,this is not set in stone,
because I think a lot of newerfreelancers get into this whole
like but if I change everything,I just you know it's stuck like
this.
No see what happens.
See the kind of people that arereaching out to to you via
social or, you know, respondingto your DMs.
See the consistency there andthen make changes and make edits

(09:26):
.
That's a wonderful thing aboutbusiness.
As you know, it's fluid, andthe more you experiment and the
more you try different things,the more data and information
you're going to have and you'regoing to be able to better
promote yourself and marketyourself.

Speaker 2 (09:39):
For sure.
So, with that idea ofpre-qualifying, let's say, and
like you know kind of what we'resort of talking about here as
far as, like, yes, your brandingand colors and things like that
, what are some of the otherpieces of that reflection
framework that you go into?

Speaker 1 (09:54):
So I do talk a lot about I mean, this is kind of
removed from the reflectionframework but the intake form on
your website and how importantthat is, because you will waste
so much time if you keep gettingpeople who want to pay pennies
and you're looking to make a lotmore money.
If your intake form is name,email, write me a message, okay.

(10:15):
So there are ways within theintake form to pre-qualify.
Actually, I guess it does kindof pull into a reflection
framework, because I startednoticing this with my clients as
well.
Like, look, oh, that idealclient of yours.
They have like six or sevenquestions.
Never go over 10 is what I say.
But you know, talking about,let's say, the students, right,
that you're talking about with,like the teenagers and the

(10:37):
photos and the parents who arepaying for it Like even a simple
question where are you locatedcan tell you a lot about their
socioeconomic status.
Finding out if you're workingwith a company or a client, like
do you have a team ofsubcontractors or employees?
Just even that yes or noquestion.
This is not true for everyone,okay, I know I'm journalizing a
little bit here, but even thatquestion can be like okay, they

(10:59):
might have more funds thansomeone who's not.
How many years have you been inbusiness, right?
Something like that?
One to two years versus five to10 is probably a lot different,
or even five plus Right Interms of, like, managing their
business, managing their balanceand budget, knowing how much
money they have to spend.
And maybe they've already trieda few different photographers

(11:19):
or social media managers orwhoever, and they've had a bad
run and now they're trying toyou know, get some who's more
qualified, et cetera, right, soeven an intake form.
One of the things I've noticedin terms of pre-qualifying with
the reflection method is thatwhen I do the social media
analysis, when you do that wholemonth of like what is each five
of these people that I love somuch, how do they post?

(11:40):
It helps open my students' eyesto realize that they are
usually not posting for theirpeers.
And this is something I'venoticed which I love.
I love, love, love that socialmedia is a place for community.
Of course, like that is, it'ssocial.
You should meet other peers,but sometimes, when you start
getting into the role of things,I see that a lot of freelancers

(12:02):
will start posting for theirpeers.
Yep, and just saying hey this iswhat I'm doing for a client,
this is what's worked, and roleof things.
I see that a lot of freelancerswill start posting for their
peers, yep, and just saying, hey, this is what I'm doing for a
client, this is what's workedand this is how I change my
business to make it work.
But if you want to get clientsand you're trying to pre-qualify
clients, your social platformshould be pulling in clients and
should be reflecting similar towhat they say, meaning you
should be writing for them.

(12:23):
Right, and I had this happen toa student recently.
She asked her client what do youthink of my LinkedIn profile?
Because she wanted to startgetting active.
He said it looks like you'retrying to build a community for
executive assistants.
It doesn't look like you'retrying to win clients.
And she was like, oh my gosh,you're right.
Everything I repost is aboutsupporting executive assistants.
Everything gosh, you're right,like everything I repost is

(12:50):
about supporting executiveassistants.
Everything that I write aboutseems to be in response to
freelancing as an EA and stufflike that.
And I said well, that's likegood, I'm glad you asked him.
But I think that that part ofthe reflection framework is
really really eye opening andthen I'm sure you go into this
tons, but thinking about reallyspecializing in something and
also making sure that yourwebsite copy speaks to that
specialization.
And one of the things that Ihave students do as part of the

(13:10):
reflection framework is actuallygo look up job openings on like
ZipRecruiter, indeed, somethinglike that full-time job
openings and pull thosebuzzwords and phrases from
different job openings, becausethen you're going to be like it,
almost like does the work foryou, right?
You look at this job post andyou say oh, oh, yeah, I have the

(13:32):
ability to work crossdepartmentally and like I don't
know whatever profession isright and you can pull that and
put that on your website.
And then that's reflecting backto people who are seeking a
freelancer like you, and theysay, oh, yeah, and they don't
even realize that they've heardit before because it's from a
job posting somewhere, right.
But I mean, obviously don'tcopy and paste, you're reading

(13:54):
through your copy and that helpsyou get really specialized.
When you look at all these jobpostings you say like I don't do
that, but I do do this and I dodo this and I'm going to make
sure that is put into, like youknow, professional, organized,
great demeanor on the phone,whatever it is, design
profession in Adobe, blah, blah,blah Right.

(14:14):
So those are like other ways Ihelp people pre-qualify through
the framework.

Speaker 2 (14:17):
Those are all such really great points.
I kind of want to backtrackjust a little bit and highlight
some of that.
Let's go back to the contactform, because that's a really
big one.
I feel like a lot of peopledon't think that deep with it.
They think it's just somethingfor them to reach out.
But you can actually reallypre-qualify, and I've also heard
, like, especially like, let'ssay, in the wedding photography
industry.
I see a lot of people onlinewho you know.

(14:41):
They hit some of these contactforms and, like you said, like
they're a little too long,they're a little too much Right,
like, so, like you said, likethere's that fine line of like
what are the important thingsthat are going to help you
understand a little bit moreabout that client and, you know,
be able to reflect, but alsonot give them so much fatigue

(15:02):
where they're like, why do Ihave to fill out this
information?

Speaker 1 (15:05):
out.

Speaker 2 (15:06):
Like some of these questions are like tell me about
the first time you met and what.
It's like okay, you know what.
Like maybe get to that as a ata consult.
Like there's certain questionsyou can just like maybe say what
did you propose?
Or like there's other littlethings that you can add into
that that are going to give yousome insights and also help them

(15:26):
feel seen and feel like oh, youknow, this is a high touch
service.
They obviously this personcares about the experience and
I'm not just another client.
There's that that has to comeinto play, but I feel like some
people take it a little too faras well.
So I feel like there'sdefinitely that middle ground to
be thinking about.
You know, like you want it tobe useful and valuable to both

(15:49):
of you, but not too much, right,I know for me, if I'm asking a
high school senior to fill outlike a multiple thing, like
that's not going to happen.
Some of them can do it reallyquick and some of them, like I,
have a little side program, likea lot of us, your photographers
will do like a little teamwhere we it's sort of like an
influencer team where they helpus market our business, and so
when I'm signing those kids up,I will ask them a lot more

(16:11):
questions, because obviously Iwant them to be really in
alignment with, like my brandand you know all of that, and
those kids, like one of myquestions that I even put on
that is on a scale of one to 10,how sick of this form are you?
And most of them would be likethis was actually fun.
So that gives you an indication, too, of like your target

(16:32):
clients as well, because, likemy target clients don't mind
doing that because they'resigning up for this, but people
who are not wouldn't be.
So the other thing I wanted tomention, too, is what you said
about marketing to your peers.
This is something that I see allthe time and it's super easy to
fall into that, like you wantto be supportive, you want to
have.
You know you as a freelancer oran entrepreneur, you're going

(16:54):
to have a different for you pagethan your target client is
going to have as well, so youare going to naturally like and
engage with content that is notnecessarily like it's different,
right, and so that's what wehave to kind of remember that
when we are dealing with oursocial media, I think, no matter

(17:14):
what platform, and some morethan others, but I feel like
it's an easy trap to fall into,because that's how social media
is designed it's designed tofeed you what you engage with,
yeah, but most of us are notengaging with our target clients
enough, and that is the problem.
So how can we do more of that?
Because this is like just a hottopic.

(17:35):
What is a tip that you sharewith your students on how to
sort of break out of that trap?

Speaker 1 (17:41):
Yeah, so I cannot take credit for this.
This is actually something Ilearned from Shannon McKinstry
on Instagram way back when, whenshe didn't have as many
followers as she has now she'sso many.
My organization I co-foundedpartnered with her for something
and she taught us on Instagramthat really to grow an account
and then I apply this to anysocial account 30 to 45 minutes

(18:05):
is really ideal to see growth,like, it doesn't have to be four
hours unless you're trying toreach influencer status, right.
So she would say you know,connect with at least five
people a day who are your targetclients.
Follow them.
Hopefully they respond.
Comment on their posts, right,so you can do this on LinkedIn
too.
Linkedin gives you a limit onhow many people you can connect

(18:26):
with, but, like, you can stillconnect with them and not send a
note.
Comment on their posts, letthem know that you're there.
Then spend 10 minutes where youare actively using hashtags on
Instagram those are moreimportant than LinkedIn, say,
but go outside of your circle ofyour feed, basically, right,
and there are ways to do this onLinkedIn.

(18:47):
Then from there, and thencomment, right, like, comment,
engage with those people, try toget them to follow you and you
follow them as well.
So now you're pulling otherpeople into your feed and then
spend 10 minutes writing a postMinimum.
I mean, sometimes it takes me45 minutes to do a LinkedIn post
, but like 10 minutes minimum towrite a post or to take a

(19:08):
picture, whatever you're doing.
And then finally 10 minutes toon your own feet connecting with
people you already know,talking to them, engaging with
them.
Oh, she also actually suggestedfinding people local, because
that establishes a trust factor.
So when you're looking forpeople local and you're engaging
with people local, this likecool little bridge is, you know,

(19:28):
the gap isn't as big anymoreand a bridge is formed because
it's like hey, I'm in this areatoo, you're in this area too.
That was the best advice I haveever gotten and I still do it
today because no matter what,whatever social account you're
on and that you make yourprimary platform for marketing,
they want you on that account,and showing that you're on that
account for 30 to 45 minutessays oh okay, you know what.

(19:51):
She's been on this account fora while.
Today I think I'm going to boosther post a little bit in this
in people's feeds, and thenyou'll you'll notice people are
going to start engaging more onyour post and it's going to
start being like the snowballeffect.
I think that consistency beatsout the algorithm every time and
of course, you're going to haveups and downs and some people
are going to view stuff and somepeople aren't, and then

(20:11):
sometimes you're suppressed forwhatever reason.
But it's still like to me thatconsistency is always going to
help and that is what I tell mystudents and clients all the
time.
Five people connects a day,spend at least 30 to 45 minutes
on the account a day and you'redone.

Speaker 2 (20:26):
Yeah, I love that.
You know, I think a lot ofpeople just feel like they have
to spend way more time.
So, you're right, it reallyit's not the amount, it's the
intention behind it, honestly,like it's how intentional you
are with it.
I think you also have to have areally good awareness, I feel
like, of your own boundaries,right, because a lot of people

(20:49):
with neuro spicy brains, right,we're going to just get on
social and we get lost and like,oh my God, it's been two hours,
so be really strategy, almostit's.

Speaker 1 (20:57):
Strategy, almost it's like strategic.
You have to go on.
For me personally, I find thebest time to do it is in my
kids' lessons, like.
So my daughter has like a 40minute karate lesson and I might
look like the least attentiveparent there, but I am doing my
marketing on LinkedIn then and Isee a huge hit because LinkedIn
is my strongest platform.
But see a huge hit becauseLinkedIn is my strongest

(21:20):
platform.
But I see a huge hit when Icannot sit down at karate twice
a week, two to three times aweek and do the marketing.
It's like everything goes downbecause they want you on there,
they want you on there, theywant you engaging.
And when you engage and youtalk to others, and especially
those that are your idealclients, not your peers then
they're going to boost yourposts and boost is a bad word
because I think Instagram usesthat as like a paid thing, but

(21:41):
like they're going to take yourpost.
They're going to promote yourpost to the right people, if
you're engaging with the rightpeople.
And that's where it gets mixedup with the peer stuff.
Because if you're just doinglike communicating with your
peers on social and writingposts that they're like, oh yeah
, that's kind of interesting,that's cool, but it's not going
to lead you to money unlessyou're trying to build a
monetized community in thefuture, then you have to focus.

Speaker 2 (22:04):
You got to focus and be strategic about what you're
doing on social media 100percent and, yeah, using your
downtime, quote unquote, likewhen you're doing something else
.
Like, yeah, you have to bethere, you know, waiting for
your kid, but you don't have toactively be watching them.
You can, you can definitely be,you know, doing something else.
Like that, I think that's athat's actually a really great
strategy.
I don't have that anymorebecause my kids are all grown,

(22:26):
but when they were little, thatwas definitely something that I
took advantage of.
So I was like, okay, well, wegot to be here for the next hour
, so I'm going to try and getsome work done while I'm doing
it.
I wanted to touch base for asecond because, yeah, we're not
necessarily talking about aparticular platform here, but I

(22:47):
wanted to kind of just segue fora second into LinkedIn because
I don't talk about it a lot hereand that's because I don't use
it a lot.
I don't really you know what Imean.
Like it's, it's, I'm on it, Iwill dabble.
Like it's definitely notsomething that I have leaned
heavily into and I know that alot of my especially even if

(23:07):
you're like a photographer andyou're shooting headshots,
especially corporate, you shouldbe over there and so, whether
you're an entrepreneur or afreelancer like.
It is a very different sort ofplatform.
What are some of the ways Iknow you mentioned to be
engaging so that you canactually have people have your
back and be boosting your stuff?
What are some maybeout-of-the-box strategies that

(23:32):
you've used on LinkedIn thathave been successful for you
with respect to finding theseideal clients or having them
find you?

Speaker 1 (23:39):
I think one of the advantages of LinkedIn which I
love is the ability to put inlinks and make it easy for
people to click on it.
That said, I do want to put inthe caveat that LinkedIn will
not show your post to as manypeople if you put in a link.
It's like common knowledge, butto me that's worth it.
If I have some people sign upfor my newsletter via the link,
but it doesn't see as manypeople, but I get three, five

(24:02):
signups, sometimes 10, 15,depending how well it does, just
because of one post.
Like Instagram makes that sodifficult Like, right, like
you're in your stories and yougot to click on the link or you
got to go to their bio and theyreally just don't make it easy
to find out about you right,like and what you're doing.
But in LinkedIn, I think that'sone of the huge advantages.
I would say cold pitches onLinkedIn.

(24:22):
I mean, yeah, there's an art toit, but I think that's one of
the best places that I, evenjust building relationships,
have done really well at andI've had clients sign up for my
group coaching program throughjust meeting them through
LinkedIn DMs and chatting withthem.
I mean DM strategy has totallychanged right, and I think

(24:45):
people can tell when it'ssomething that's like automated.
I'm not saying AI, but like ifyou have a system that sends an
automated message, like peoplecan tell now, and so I do have
something that automatesmessages by making very, very
pointed, that makes sense, like,so I make sure that, like my
system is also quite good, soit's like it will only send a
message if you match likecriteria in your profile,

(25:08):
otherwise it's not going to senda message, and that has helped
me.
then take that burden off andthen I can communicate with
people.
So I think it gets a bad rapsometimes because people are
very braggy in a different wayfrom Instagram.
Instagram is very highlightreel, right Like.
But LinkedIn is for business,so you're going to be surrounded
by people who are like I didthis for a client and I helped
them increase their revenue.

(25:29):
And when my client did thisbecause of my suggestions or my
work, we found that all thesethings happen to their
screenshots and you know allthat kind of stuff.
It's less like.
I think when I, when I strugglewith Instagram is like you are
the face so much that I strugglewith that, I can see why it
would be great for photographersto showcase their business.

(25:51):
I also think, like in LinkedIn,you do have to be a good writer
to a certain extent, becausethey still prioritize writing
over visuals.
I just saw a stat the other daythat LinkedIn's still kind of
struggling with video.
I think it will eventually getthere, but you still have to
have that hook on top and thenexpand it and then really read
it and there's like all thesedifferent flows.

(26:12):
Right.
There's like waterfall formatthat helps the mind read.
There's like these certainhooks that you need to have.
I fought against that waterfallformat for so long and what that
means for the audience.
If you're listening, notwatching, this is like you have
a line a certain length and thenthe next line will be a little
bit shorter and then the nextline will be even shorter still.
So it's a staggered look, butit helps the brain read it.

(26:35):
The thing is you're breaking upa sentence, so when you're not
used to it, you're like wait,what?
Why can't they just put thisall on one line?
And I thought it, but then Inoticed my engagement went way
up.
I post went way up.
When I use that format, becausethat's what people like, I
think off topic.
I could keep talking aboutLinkedIn.

Speaker 2 (26:51):
No, I love that though.
I think that that was reallyvaluable because it plays into
the storytelling, which is kindof important, no matter what
platform.

Speaker 1 (27:00):
we're talking about a personal story, not even a
client story, but personal storythat talked about like you and
like the emotions and pulled onthe emotions Right and then like
the ones that did the least.
Best are the ones I just textnow, which is a shame, because

(27:22):
that's why I got into LinkedInoriginally.

Speaker 2 (27:24):
Yeah.

Speaker 1 (27:24):
It's not to post pictures of myself.
I've noticed like.
So I got over my fear ofposting selfies and now I do it
almost daily on LinkedIn.
I just take a picture of myselfand I put it with the post,
because I know it's going toreach more people.
I hated it.
I hated it in the beginning.
I can't even tell you, oh myGod, the first selfie I took I
was like, oh, I can't do this, Ican't do this.
It's just so self-gratuitous,like who?
A selfie of me has nothing todo with this post, right?

Speaker 2 (27:47):
Yep, I know it's so frustrating.
This is something I hear fromso many photographers, creatives
in general, like why do I haveto be out there, like I don't, I
want to be behind the camera orI want to.
You know, I want to be behindmy desk writing like I don't
want to do that and sadly, youknow it is.
That is sort of like wherewe're at with all of that.

Speaker 1 (28:06):
But you know why, renee?
It's because I think marketinghas shifted so much in the past
five years that people areconnecting with a personal brand
yes that you have to have thatin your now, and the way you do
that is by posting these selfieswith a post.
That makes no sense on LinkedIn,at least for me, right, because
I realized like people want toconnect with me, notice the
shift in agencies, withfreelancers, in corporations, in

(28:27):
companies.
The CEO is all of a sudden outthere posting more and getting
pictures of themselves out there, and it's the same all around
the board.
People don't want to connectwith a faceless company anymore,
especially Gen Z.
They want to know who you are,what's driving you, what you
look like, and connect with youin that way.
So that's my theory.

Speaker 2 (28:46):
No, absolutely no.
Everything has shifted.
I mean, I've been on socialforever.
Instagram, as soon as it wasinvented, I was on it.
I've been on every platform.
Literally I'm just an earlyadopter, like I'm going to get
on it and just see what it'slike, and some I say, some I
don't, but they're all likethey're.
They're different they're.
You know, each platform isdifferent, but each one of them

(29:06):
it is important to be that wordauthentic.
We've heard it, it's overusedblah, blah, blah.
It's like a buzzword now.
But there's a reason why we useit, because it is like, even on
LinkedIn, that's interestingthat that is also there like a
photo of you, just a selfie withthe messaging, we'll get more

(29:31):
engagement.
You are your brand, right?
Like this, this age of hidingbehind a computer, it doesn't
work anymore.
Like, that's just not.
It doesn't translate intogetting clients, it doesn't.
People want a shortcut on likewell, who are you Like, tell me
a little bit more about you,right?
And so if they put a face withthe name, literally, that will
just make that shortcut so muchfaster.
And it is something that we sortof have to, we have to work
through.
Like I'm not saying you have tobe out there.

(29:52):
You know, every day, all day,like, yes, there are ways to
make your nervous system feelgood about doing it and it's a
there's a way to make it workfor you.
I'm a big believer in that.
But if you are running abusiness and you are trying to
make money at this business it'snot a hobby You're going to
have to put yourself out there.
You're going to have todesensitize yourself to some of

(30:15):
that stuff, right, becausethere's a reason why it works.
And TikTok is the same way Like.
I've been on TikTok since 2019.
Obviously, this is a verydifferent platform, but it's the
same idea.
It's the same idea.
That whole the waterfallstorytelling thing it happens on
TikTok.
It's just in video.
There's a reason why thesethings work for us
psychologically, which is sortof the whole gist of what we've

(30:37):
been talking about is littlepsychological cues that make
your target client feel seen, sothat you don't have to do so
much work, so that by the timethey get to you, they're already
basically on board.
That's what I want.
I want, by the time somebodybooks a call with me or emails
me about a session like whetherit's a coaching client or if
it's a photography client I wantmy content and my website to

(31:01):
have converted that person.

Speaker 1 (31:03):
Exactly.
You don't want to hear no, youwant to hear yes, everyone wants
to hear yes and you want tofeel like you're going to vibe
with them.

Speaker 2 (31:08):
Exactly, and so that's why all of these little
things that we've been talkingabout matter so much.
I just want to make sureeveryone gets that because, like
, just make your life so mucheasier If you can just do that
work on the front end.
And a lot of times, like, onceyou start doing it, then it gets
automated and then you get intoa habit and then it's part of
your brand.
It makes everything so mucheasier.

Speaker 1 (31:29):
It's like, okay, by the time they book that call
with you, they already have asense of they feel like they
know you and that's the bestthing to hear when they're like
I feel like I know you becauseof that post you put on, because
of your Instagram account,because of your podcast,
whatever it is.
You want them to feel like theyknow you already, Absolutely.
I know, because then they'remore likely to say yes and make

(31:50):
it work, no matter what.

Speaker 2 (31:52):
It's the best, I love it.
It's like, oh, when thathappens, I'm like, oh, yeah,
okay, things are working.
Yeah, I want to like just divereal quick into we've been
talking about strategies a lotbut what even brought you to
this work Right, like, so I knowyou, you did have a corporate
background, so what was thatshift to corporate, to coaching,

(32:13):
to the podcast?

Speaker 1 (32:14):
Like, yeah, it was corporate to freelance, to
coaching, and it was corporatestarted.
I mean, I started freelancingbefore I really got my first
full-time job.
I was in college and I justthought freelancing was like
side hustling and I was anexecutive assistant and I
started getting reallyfrustrated.
I was always in the office whenI had a lot of people traveling

(32:35):
and if you know an EA life,it's like, yeah, I to email and
phone, but I was like I don'treally need to be here, Like
everything's on my cell phone, Ican work remotely.
This is like pre COVID.
This was 2012, 2013.
But I still was like, let mejust see if there's work from
home, jobs Newsflash we're notmuch out there.
That was not a thing.
But I stumbled upon freelancingand setting it up as a business

(32:58):
really to actually make it yourfull-time income, Like before.
I just thought of it like backthen there was something called
Odesk which was like a precursorto Upwork.
There we go.
I think that's kind of what I'vebeen using before, just like
projects here and there, justmaking a little extra income.
And I saw that you can makefreelancing into a full-time
career.
And I saw that you can makefreelancing into a full-time

(33:19):
career and I thought that'sreally interesting.
But I have to find my ownclients.
Oh God, no, that's reallystressful.
And so I like put the kibosh onthat, found another job then,
was bored again and I was likeyou know, I have so much in me I
could try different things.
So I started freelancing withthe goal to make it a full-time
job, and the reason why was Iwas going through a lot of
pregnancy issues and the companyI was in was not very

(33:39):
supportive of that.
I reported to a male who had nokids and no wife, no pets.
He was very proud of this andif anyone's gone through
pregnancy issues, you just saw alot of doctor's appointments
and I had two failed pregnancies, the second one being really,
like you know, genetic testing alot, the whole thing and it was
rough and I had to keep makingup excuses and at this time I

(34:01):
was like I don't want to feellike I always have to ask, to go
to the doctors and make upexcuses and constantly be like
telling them lies for fear oflosing my job.
So then I said let's try tomake this freelancing thing real
and make it a business.
So I registered as businesshuge mindset shift, huge.
When I actually registered I waslike, okay, well, I'm going to
try and make this work.

(34:21):
I advertise copywriting, socialmedia management, general VA
work, executive assistantfreelancing I think it was like
customer service because therewas a lot of need for that.
You know, credit cards gave mea decline, people's products I
just threw myself out there andthen I started really buckling
down.
And this is where I wasbuckling down and it was like
social media management,copywriting and executive

(34:43):
assistant.
And then, as time went on, Igot more and more referrals for
the executive assistant.
But it was getting to the pointthat I was like I need to make
the decision with my job.
So I still had some copywriting, social media management
clients at that time.
But I ended up talking with myhusband, we went over the
finances and I quit my full-timerole, making $20,000 less than

(35:07):
I was with the freelancing, butnow I had eight hours a day.
So I started growing it and Ihad these dreams of being a
digital nomad.
I got pregnant the first monthI was freelancing full-time, and
I had these dreams of being adigital nomad.
I got pregnant the first monthI was freelancing full time and
this one stuck.
And so I've never digitalnomaded, except for COVID for a
little bit.
But what ended up happening islike I just grew my income so

(35:29):
quickly and the reason why wasbecause of my strategies and the
fact that I was running this asa business.
I wasn't running this as anemployee, and that's a big
difference.
I see, when people come to meand they say like I'm applying
to these jobs, I'm like why areyou applying?
That has its place, but thatshouldn't be your only way of
getting clients.
Like, there are different ways.
Okay, like you know, I had alot of moms, a lot of mom

(35:50):
friends, like how are youkeeping your kid at home while
you do this?
Like how much are you making?
And I was like at that point,90,000.
And it was 120.
And then it was 150.
And people were like you don'thave a team.
I was like, nope, I'm justfiguring it out and raising my
prices, but using good strategy.
And then I had someone say like, do you have a framework for
this?
And I was like I don't know.
But then I started thinkingabout it seriously and I was

(36:11):
like, oh, I do.
This is all very deliberate.
Like everything I do has astrategy and a framework.
Let me start teaching this.
Then I did like a beta groupcoaching session where they had
to listen to me talk 45 minutesa session while I did slides to
see if, like, the frameworkworked.
And they did not pay me much,it was like 10 weeks, but then I
had all the slides and then Icreated a course out of it.

(36:31):
Then I used the course as acurriculum for private students.
I no longer sell it as a courseand use the course as a
curriculum for private students.
I don't no longer sell it as acourse.
And then it just started togrow Right.
And then people started, youknow, referring to me.
And then I opened up earlierthis year my group program,
which is more a weeklysubscription like a weekly.
You come and go whenever youwant, you don't have to stay.
And then it's just like thecoaching really grew.
I still have two freelanceclients that I keep.

(36:53):
I don't know if I'll get rid ofthem, like there's always that
question in my head.
But I know I'm also likefinancially secure enough in the
country that it happens.
It's not the end of the world,but that's my basic story.
Coaching just kind of greworganically, but I find such joy
from it and I love to be.
I don't want to say love, butit was okay to let go of
freelance clients as coachinggroup, because I just love

(37:16):
helping people.
There's nothing more satisfyingfor me than to someone say I
3X'd my income based on yourstrategies.
It's like I'm literally makinga difference in people's lives,
like that's an amazing feelingas you know as well.
You just say wow, I've changedsomeone's life.

Speaker 2 (37:35):
No, it's huge, and I also did not know that I was
going to love that that much.
I fell into the coaching too,because people were asking me
how did you do this?
How are you making so muchmoney as a photographer?
Blah, blah, blah, and I waslike, okay, yeah, there's a
framework I can teach you.
But in doing that, I found outvery quickly that it had so much
to do with mindset, which waslike my first love, cause I have

(37:56):
a degree in psychology, so Ilove psychology in general and
just like getting into like thedeeper parts of things.
Right, so there's nothingbetter to me Like yeah.
I love when my coaching clientscome back and say oh my God, I
had the biggest sale I've everhad.
That's amazing.
But what I really love is whenwe're on a call and like light
bulbs go off and they're likethat was a huge breakthrough,

(38:19):
like mindset wise, and they putall you can I can see it happen
now.
It's like it's really, reallycool and all the pieces just
start making sense and they'relike oh, okay, that's, that's
that deeper part of it.
It's almost like a combinationof therapy, because I am not a
therapist, like I'm not likelicensed to be a therapist, but
like I think there's always likea little piece of me that will

(38:42):
always like okay, but let's godeeper.

Speaker 1 (38:45):
Yeah, and I just had that last week.
Like I have this probably likea sleeper client, someone that
like joined my program, myweekly program, and didn't have
high hopes for her.
I hate saying that, but youknow I was a little bit like,
hmm, that'd be interesting, shemight quit right away.
She has had the best mindsetchange, asked to be an affiliate
, like amazing, absolutelyamazing, right, and that made me

(39:09):
, just just gave me so much joyto have her.
See, like you know she's, likeyou know we really are our own
worst enemy.
Why am I so afraid of peoplerejecting me?
Like I'm running a business,I'm trying to make money and I
was like you get it, you're here, welcome, welcome to being a
business owner and not anemployee, right, and my goal for
her I would love to see herLike she actually ended up going

(39:32):
out and getting a job, notduring the program, but before
our program started, because shecouldn't support herself
freelancing.
Yeah, so I really really hopethat, like through my methods,
and what a success story thatwould be if she would be able to
quit her job.

Speaker 2 (39:44):
Yeah.

Speaker 1 (39:44):
I don't know, I don't know if it'll happen.
And, like I, I still havetrouble sometimes distancing
myself and oh, I'm distancingmyself and oh, yeah, yeah, like,
get that not my responsibility,I can only do so much, yeah,
but I I think that would be socool, like I hope.

Speaker 2 (39:56):
Yeah, I know I love, though I love that too.
They got to do the work, butit's so great when they do like
really, truly, it is okay.
So before we wrap up, I alwayslike to kind of dig into a
little bit of.
I know we're talking a lotabout strategy, which I
absolutely love like I couldtalk about this all day Love,
love, love the marketing,psychological strategies.
But I want to find out too,like, how woo are you Like?

(40:18):
What kind of you know?
What kind of part does thatplay in your life, if any?
And just like, where are you atwith anything magical unseen?

Speaker 1 (40:27):
Yeah yeah, I'm a big believer in magic and miracles
and, however you want to labelit, I think my journey with more
the magical aspect, the wooaspect, began really when I was
struggling to conceive my secondborn.
I kind of stumbled upon, like,the manifestation.
I'd known about it becausethere's a lot of talk about

(40:49):
entrepreneur circles sometimes,you know, and I didn't
understand the extent of course,like someone who's not very
well read in the topic or wellknowledgeable in the topic, I
just thought, like you wish forsomething and it comes true.
Like, and it's interestingbecause I was using
manifestation techniques for myfreelance business before even

(41:10):
knowing what it was Like.
When people would ask me what Idid, I just said I was a
freelancer who worked in socialmedia or copywriting or what it
was Like.
When people would ask me what Idid, I just said I was a
freelancer who worked in socialmedia or copywriting or whatever
it was.
Whatever I thought they wouldneed, I would be like I'm a
freelancer who does this, nevertold them about, you know,
having a corporate job orwhatever, and I just kind of
lived that and I didn't realizehow important that was in the
process.
But then when I understood itmore and began really getting

(41:32):
into energy healingmanifestation.
I have the best energy healer.
She's so amazing.

Speaker 2 (41:38):
Oh, that's awesome.

Speaker 1 (41:39):
When I damaged my leg once and I had a flip meniscus
like a bucket handle tear.
If anyone knows what that islike flips your meniscus.
She did energy work virtually.
So she asked me like make sureI'm lying down and sleeping,
preferably.
And she's like I'm gonna go inat like 11 or 12 and even if I
try to stay up, I I fall asleepas soon as she starts working.
It's virtual, it's crazy, yeah.

(42:00):
Anyway, she called me the nextday with the like she's like I,
I don't know enough about theanatomy, but there's something
flipped in there, there'ssomething flip.
And I was like okay, thanks.
I was like it doesn't reallyfeel that much better, just
slightly.
And then I got the MRI back andthey were like you have a
flipped tear and the meniscus isflipped.
And I was like that anyway.
So I started getting energyhealing and manifestation and

(42:20):
I'd been struggling to conceivemy second born for about three
years.
At this point I had gonethrough like some of the IVF
process, the pre-IVF, and I wasgetting the IVF drugs the next
month.
And so I remember it was Mayand I was going to start May
25th and I thought you know what?
I've been learning a lot aboutthis manifestation.
I'm just going to like go ballsto the walls and just like see

(42:40):
what?
Sorry, excuse my language.

Speaker 2 (42:41):
I'm just going to go like.

Speaker 1 (42:43):
I'm just going to just try everything I've learned
and see what happens.
So every morning I got up and Iimagine first of all that whole
month I lived like I wasalready pregnant, like I can't
even tell you as someone who'sbeen pregnant, you know like my
breasts were sore and Iliterally believed that once and
I remember being like oh wait,no.
And like it was so vivid in myhead.

(43:07):
Every morning I got up, Imeditated.
I would imagine that like theembryo was growing inside of me.
I did these fertility yogapractices with this woman on
YouTube called Yoga Yen.
Totally recommend her.
I did novenas, so I pulled insome Catholic like novenas are
prayers that you do every day.
Yeah, yeah, so I I pulled innovenas, like I don't care where

(43:29):
it's coming from.
I prayed every day.
But most of all, like what wasso important about this is after
learning about it I realizedlike I just lived it.
I lived it like it was possible.
And I remember a week before Iwas going to get my period, I
did a pregnancy test.
I was so sure and it's anegative.
And I was like that's all right, I know what's going to happen.
And then the IVF clinic calledme and they said you need to

(43:51):
start your drugs.
Let's go through like theprocess together on the phone.
And I said okay, and they'relike you got your period today
right, like, or you gotyesterday or something like that
.
And I was like actually Ihaven't.
And I was still like prettylike sure in my head but hadn't
actually tested.
And they're like, can you test?
No, we're not going to give youyou shouldn.
And I tested it and it waspositive.
And I was like I knew it, likelike I've already been living it

(44:13):
.

Speaker 2 (44:13):
I love that so much.

Speaker 1 (44:14):
It was the most amazing process.
Now the thing is, have Ireplicated that success?
Not yet, but knowing that'sthere for me and knowing that I
made it happen is like okay, Ican do it.
I think a lot of it has to dowith your energy.
Like I was like pull in, likewhat do I have to lose?

Speaker 2 (44:37):
Well, like you said it, really you pulled in all of
the pieces, like there's.
I think that when people kindof start dabbling in it, they
yeah.
At first it's like, oh, I justneed to think about it, or I
just need to say affirmations,or I need to just meditate in
the morning, whatever.
It's actually like you said.

Speaker 1 (44:54):
Stepping in to that version, right and using what
the universe gives you Like.
So the universe gave me thisyoga person on YouTube and so I
did those every single day.
It's not like just wishing,it's like action as well, but
listening to what the universeis giving you God or whoever you
want to say.

Speaker 2 (45:11):
And taking action on that and really and there's a
piece to it too that I think isa really big piece of it that a
lot of people have a very hardtime with is that you actually
even went in so far as to feelthe embryo growing right, like
healing it, like feeling it inyour body.
So many people and we'retalking about pregnancy here,

(45:32):
but we can talk that you couldreplace that with, you know,
abundance or like what anythingin your life that you would like
to quote, unquote, manifest.
I think a lot of people get tothat place and they are too
afraid to fully go all in,because what if it doesn't work
Right?

Speaker 1 (45:49):
And you don't want to be let down, and there's always
like that little something'sholding you back and I remember
reading about that that monthbefore I tried everything.
It was like you have to ahundred percent, like feel like
you are already there and likeit's all in.
And that's why I just rememberrunning across the lawn and
being like, oh my, my breastsCause like when I'm pregnant.
I wouldn't do that because Ididn't like how sore my breast

(46:10):
would be and I was like, okay,no, but it's not.

Speaker 2 (46:12):
But I like fully believe that yeah, yeah, and
that physical feeling it in yourbody, like Dr Joe Dispenza
talks about all the time, likethat's this whole thing.
So you gotta feel it in yourbody and that is a real, that's
a, that's a you gotta trainyourself.
Well, some of us, more thanothers, can do it Like, and I
love that you do have the proofof that because, yeah, it
doesn't matter necessarily thatyou haven't like replicated it

(46:35):
so much as, like you, you haveprobably in many small ways,
right, but I used to keep like awhole list on my whiteboard of
like little things.

Speaker 1 (46:43):
Like once I kept saying how much I wanted to have
s'mores.
I just kept saying like I justfeel like s'mores, but we didn't
have a outside fire pit.
And two days later I got a textfrom this guy that I like,
literally, is my daughter's dad,that I rarely texted, and he
was like hey, we're going tohave an outside fire pit with
s'mores tonight.
Do you want to come over?
And I was like that is awesome,like little things.

(47:03):
I used to just keep a runninglist because I was like this is
so magical, yes, it's so magical.

Speaker 2 (47:08):
And see, when you notice those too, that makes a
big difference, because thenyour reticular activating system
in your brain is going to startlooking for them.
Because you've activated it,you're like, oh okay, so what
else can I look for?
And you can play with it too.
Sometimes like, especially ifI'm feeling like not
particularly in flow, right,everybody goes through times of

(47:29):
like feeling in and out of it,and so something simple is to
just be like okay, I wonder howmany light blue cars can I see
today?

Speaker 1 (47:37):
And it's just like yeah, that's a big one in the
manifestation world, Like howmany when you're standing out
look for something simple, right, you know?

Speaker 2 (47:46):
just to kind of prove to yourself that this works,
because some people like, okay,yes, all right, you know, and
it's okay works.
Because some people like you'relike okay, yes, all right, you
know, and it's okay.
Well, where am I focusing onthat?
Like, what am I actuallyfocusing on?
Am I focusing on where I wantto go and who I want to?
Be or am I focusing on likewhere I was, and yeah, so I love
that story, though.

Speaker 1 (48:03):
Thanks for sharing that.
I have so many, I can just lookat my whiteboard and be like
and then this happened, and thenthis happened.
So again it's like I know I'vestill got it, but like maybe
I've not been driven enough todo the big, big thing.

Speaker 2 (48:17):
Yeah.

Speaker 1 (48:18):
And that's not even like the wrong word, but like
you really do have to want it somuch.

Speaker 2 (48:23):
And there's also that level of I think, when it is
something big and something likereally, you know, like a big
leap sort of thing, I thinkthere's definitely that inner
fear of success.
Even that can happen, rightLike.
And even those of us like I'venever really felt, like I've had
that, but if I really look atlike, if I'm really honest with

(48:43):
myself and sort of like dig intoit a little bit, I'm like, okay
, I can see that there might getoverwhelmed, like a lot of
people say I want my business tobe at 1 million or 5 million or
whatever next year, and thenthey start thinking like, oh,
but what would that mean?

Speaker 1 (48:56):
I need to hire all these people, and then I would
have to change my strategy and Iwould and like that kind of
holds you back because insteadof knowing it'll all work out
and you'll figure it out as yougo.

Speaker 2 (49:18):
And like that, that's all worked up in the little
minor weeds and the details andvery common, yeah, okay, well,
yeah, we could talk about thatall day, but it is a big piece
of it for sure.
Okay, so tell people where theycan connect with you, where you
like, like.
Is it LinkedIn?
Is it Instagram?
Your website Like?

Speaker 1 (49:24):
I'll list everything below, but yeah, so LinkedIn is
definitely where I'm most activeand respond to everything.
I do have an Instagram accounttoo, so LinkedIn, you can just
find me, kiri Mohan, and thenInstagram is the Kiri Mohan.
I'm not as active there, but Iwill find you if you DM me.
My website is kirimohancom.

(49:44):
And then, if you want to take alisten to my podcast, it's
Freelance to Freedom, and I justhave bite-sized lessons,
strategy, all about strategy onhow to hopefully increase your
income and work less hours sothat you can have more time
doing what you love, and soevery lesson is focused on one
thing about business and yourfreelance business.
So, again, that's Freelance toFreedom.

(50:05):
If you wanna do that, I'mkirimohancom for my website.

Speaker 2 (50:09):
Perfect, yeah, I'll link those for everybody too.
So thank you so much.

Speaker 1 (50:12):
This was really awesome, all right, thank you.
I really appreciate the time.
It was fun.

Speaker 2 (50:16):
I hope you guys learned a lot from that episode.
I think there were some reallygood, valuable takeaways.
But really just I want you tobe thinking about how you can
pre-qualify your clients better.
Whether you're a freelancer orcreative entrepreneur, you're on

(50:38):
your own business, whetheryou're still in corporate, or
whether you're a photographer,how can you let the outward
facing pieces of your brand dothe heavy lifting for you so
that by the time they do reachout to you, they already know
they want to be a part of whatyou've got going on?
And I think that there'sobviously a lot more strategy
that goes into this.
I mean, this is something that Italk about extensively inside
of one-on-one coaching howspecific we can get with your

(50:59):
branding and with justeverything about what you do.
The more intentional you arewith it, the better payoff it's
going to be in the long run justtruly so.
I know it feels like a lot ofwork at first and it can even
feel pretty daunting andconfusing.
So reach out if you need helpwith that.
I'm always happy to dive intothat with you.

(51:19):
It's one of my favorite thingsto do and I think that it has a
lot to do with just who you areand I'm always saying that your
brand, your business, is goingto be an extension of how you
feel.
If you're not feeling good, ifyou're feeling chaotic and
you're feeling stressed andyou're struggling with some of
these things, that is going toshow up in how you present that

(51:43):
brand and how you connect ordon't connect with your target
clients, your dream clients.
And I also loved that we dove alittle deep into manifestation,
because y'all know how much Ilove talking about that and I
love that Kiri shared about herdabbling with it and just seeing

(52:04):
such an amazing payoff for it.
So if you are struggling withtrying to create a bigger,
better life for yourself,hopefully that was also a little
inspiring for you.
I have lots of other episodesthat dive more specifically into
how to do that work and I knowI don't talk about a ton of it

(52:29):
on the podcast in every singleepisode, but there is always a
piece of that, because that isjust literally who I am, and I
am a huge believer inmanifestation and your energy
and that you get what you are,not what you want.
So how can you be the most youyou can be?
How can you live your highestself every day.

(52:53):
That's a lot of the work that Ido inside of coaching as well,
so it's a combination of thatstrategy and mindset.
I know mindset gets thrownaround a lot, but it's really,
really important because itreally can feel very isolating
and it can feel very scary to dowhat we do.
There's no guarantees in what wedo.
There's no guarantees right Inwhat we do.
It doesn't matter howsuccessful your business is,

(53:16):
right, how much money you'vebeen able to make over the last
several years.
Anything can happen.
And so I don't say that toscare you.
I don't say that to you.
Know, make you anxious aboutwhat if this goes away tomorrow.
I say that because what we do isvery brave and if you're an
entrepreneur, photographer, youown your own business.

(53:39):
You're a solopreneur.
A lot of us are.
It's a really scary brave thingto do and it can feel very
isolating.
So that's why community isimportant and why working with a
coach can be so impactful,because we all need, we all need
to push, we all needinspiration, we all need to be

(53:59):
reminded of our greatness.
Okay, so I hope that my podcastdoes that for you.
I hope that just being in myworld does that for you, because
I want you to feel yourgreatness.
I want you to feel howsuccessful you are today, right
now and however that looks foryou.
So go out and have a great restof your day, rest of your week,

(54:19):
do something good for yourself.
Love you, bye.

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How to Pre-Qualify Clients Before They Inquire with Kiri Mohan

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