The No-BS Guide to Blogging for Photographers with Danielle Johnson

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If blogging makes your brain shut down faster than Lightroom on an old laptop, you're going to want to hear this. 

In this episode, I sit down with Danielle Johnson of Defy Creative Co. to talk about blogging for photographers in a way that doesn’t suck the soul out of your day.

Danielle shares how she went from burnt-out wedding photographer to blogging strategist who’s written over 1300 posts for creatives who’d rather do literally anything else. 

We get into SEO strategy that doesn’t require a tech degree, how to blog when you feel behind, and why standing out online is more about being human than being perfect.

Whether you’re brand new to blogging or have dabbled but never stuck with it, this episode is packed with real talk and practical steps. 

You’ll walk away knowing exactly how to make blogging easier, more effective, and yes—actually fun.

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Episode Transcript

Speaker 1 (00:00):
It really doesn't.
I've had people succeed with aCO1, pixie set and Wix.
You don't have to have the bestplatform.
You don't have to redesign yourwebsite.
It doesn't have to look perfect.
I'm sorry, you just have tostart.

Speaker 2 (00:12):
Welcome to Tried and True with the Dash of Woo, where
we blend rock solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?

(00:35):
Let's dive in.
Hello and welcome back to Triedand True with a Dash of Woo.
I am your host, renee Bowen.
Today I am talking withDanielle Johnson and you guys
are going to love her.
In a world where algorithms areever-changing and the future of
AI becomes increasingly unknown,defy Creative Co.

(00:57):
Which is her company, fightsagainst the belief that reaching
your ideal clients as a smallbusiness owner always has to be
overwhelming, expensive anddraining.
Your time is precious and yourenergy should not be spent
desperately seeking out clientswho might pay you the bare
minimum.
It should be spent living yourlife that you've worked so hard

(01:18):
to create and trusting yourdream.
Clients are going to find youeffortlessly behind the scenes.
So she has signature SEOservices.
She calls her signature serviceSEO and, and we're going to
talk about that.
We're going to talk about whather education looks like as well
as her actual services, causeshe does a lot of different

(01:39):
things and, yeah, we're talkingabout SEO, but don't let that
make your brain go offline.
Okay, like, I get it, it's notsomething that we want to really
talk about as creatives, buthere's the thing Danielle is a
creative too, and she was aphotographer for many years, and
so she gets why we hate it somuch and she gets how to talk to
us about this in a way thatmakes sense.

(02:01):
But also she offers some reallyinteresting insights in today's
podcast that you guys probablyhave not heard anywhere else,
and I know you guys reallyactually need to hear it.
So let's dive into this chat Ihad with Danielle.
Hey, danielle, thanks so muchfor being here.
We are going to talk about SEOtoday, obviously, because that
is your jam, but I want to talkabout it specifically for us

(02:21):
creatives because you are also acreative.
And I want to talk about itspecifically for us creatives
because you are also a creative,and I want to just kind of
start there for a second.
When did you realize thattraditional quote, unquote
traditional SEO advice wasn'tnecessarily made for us
creatives, and what made youwant to do this differently?

Speaker 1 (02:40):
Yeah, that's a good question.
I mean so I started out as awedding photographer and a
photographer myself.
That's kind of what I got intoin high school, and then that is
how I started my business.
I got my license to be aphotographer and dropped out of
college and just went totallyfull-time, like during COVID,
which I feel like is a story fora lot of us.
It was kind of a time where youeither go all in or you give up

(03:03):
, and I just decided to go allin.
For some reason, it worked out,thank God, but I was a
photographer and I was honestlykilling it on Instagram.
I loved writing captions, Ilove planning content, but it
was getting a little tiring andI started to notice, you know,
the algorithm shifting and I'mnever going to be one to whine

(03:25):
about the algorithm because Iknow that it's a free platform
and Instagram has given me somuch.
However, it is exhausting andkind of around 2020, I actually
needed a little bit of extraincome, as many of us did as
photographers and creatives,just with the world shifting,

(03:45):
and so I took a little class tobecome a VA and I immediately
noticed that when I brought onphotography clients, every
single person had me blog forthem and do their SEO, and it
was something that I had alittle bit of experience in
myself, being a weddingphotographer.
I blogged for myself.
I had taken some SEO coursesand they were fine.

(04:06):
They like got me started and I'dkind of taken everything that I
saw being recommended but forsome reason, not everything was
just clicking with my brain andthe traditional advice was you
know, follow this number, dothese keyword research
strategies, and it wasn't reallytaking into account my own
goals, my own clients.
I never really found that thegeneral formula and the numbers

(04:29):
you're taught take into accountthat every business is different
, every person is different, andso when I started blogging for
my clients and kind of realizinghow impactful it could be not
only in SEO, I teach with what'skind of called an SEO and
approach, which I'm sure we'lldive into, but I've kind of
coined that term and I love itand I feel like it's a really

(04:51):
good representation of theapproach that I've kind of taken
.
Over the last five years I'vewritten like 1300 blog posts for
so many different clients andI've realized that blogging is
about so much more than SEO.
It is great for SEO and it isgreat for supporting every
single stage of your salesfunnel, and I just found that
none of the courses or educationI was finding really taught

(05:13):
that it was just the SEO.
And, as a wedding photographermyself, I didn't have a full
marketing team or SEO team toreally help me dive in.
I didn't have the bandwidth tofully go in on my SEO.
I just needed the bare minimumto get me results and that's all
I had the time and the effortfor.
And so when I started teachingit and kind of creating some

(05:35):
education around it, I reallyfocused on okay, how can I get
you results with the bareminimum effort?
Because I know you don't wantyour whole life to be SEO and
blogging like it is mine, ifthat makes sense.

Speaker 2 (05:47):
Yeah, this is something I see so much, you
know, because I coachphotographers and all kinds of
all niches, and it's a universalcomplaint really.
Yeah, you know, and it's notnecessarily like.
I think that there's definitelylike this I don't know if hate
is the it's a strong word, Idon't know if hate's the right
word, but there's definitely anaversion to wanting to blog,

(06:11):
right, and so like, for a longtime, I've I've heard cause I've
been in this industry forever Ifeel like.
I feel like, anyway, I haveheard from photographers so many
times like, uh, you know,blogging's dead, it doesn't
matter, and I've always justbeen like, no, that is
absolutely not true.
But, to your point, so manypeople like I feel like that was

(06:31):
just an excuse, A lot of peoplesort of like just took on
because they wanted to believeit.
Right, you know like, no, Idon't want to do it, and that's
really what it comes down to.
Is what it comes down to is, Ifeel like it's a much more

(06:52):
daunting task than a lot ofpeople realize, that it is Like
it's really not that complicated, right, but the SEO piece of it
makes it feel like it is for alot of people, it feels
terrifying.

Speaker 1 (07:01):
And when you compare it to something like Instagram
or TikTok, which tends to feel alot easier in some ways because
, like for me, when I was reallyin the heat of my wedding
photography, I was posting a lotof content, I had beautiful
photos to post, I was good atwriting captions and you would
get that sort of instantgratification from being able to
get a post up quickly, postevery day, get responses to your

(07:23):
stories and for me that doesn'thappen as much now because it's
all wonky, but it feels likeyou're getting that instant
gratification of okay, peopleare seeing my work, potential
clients are seeing my work, andall I had to do was post a
little slide of photos and writea caption, whereas with
blogging, I find that peoplehear it and then our brains
immediately shut down.

(07:43):
People hear the word SEO andthey're like, no, fuck that.
I don't know if I can.
Yeah, but it yeah, but that justseems like the least, the thing
they want to do, the least,because you are just trying to
keep your business afloat,you're trying to edit your
photos, you're trying to serveyour clients and if I'm telling
you, no, you got to sit down andlike write what you think is an
essay like an academic levelessay.

(08:06):
You're not going to want to dothat when you could just post a
video to TikTok and it feels alot easier and you're getting
the immediate likes and thencomments and saves, and so it
feels a lot more daunting.
And I've just done my best toreally show people the value of
it, because I think a lot ofthat comes with people not
realizing the value that comeswith blogging and SEO.
It, because I think a lot ofthat comes with people not
realizing the value that comeswith blogging and SEO, but also

(08:27):
just making it a lot easier andsimpler and it doesn't need to
be this crazy thing that takesyou hours and hours to do and
it's just not as difficult aspeople think.
Maybe I think yeah, as we makeit out to be ourselves.

Speaker 2 (08:38):
Yeah, for sure, and I mean you know that's kind of
common right, like you just sortof make it bigger than it needs
to be, because it feel like Iget it.
You know, most of us creativeshave a lot going on in our
brains and a lot like we are thesolopreneurs Like you said.
You know we're wearing all thehats in our businesses, or most
of them at least, and this feelslike the last possible thing

(09:03):
that you want to do.
But the results I mean, likeyou cannot deny the facts is
that you know, and I've seen itpersonally, even just in my own,
the more I blog, the higher Irank.
Period, yeah, period, like itis literally like clockwork.
It's like I always tell peopleit's.

(09:27):
It's like telling the universe.

Speaker 1 (09:28):
I and it's to you, it's totally.
It's put it out there Awesome,and you have to do it in a way
that's a little more intentional.
Maybe unthought out thatInstagram where it feels like
you've been just post will andEllie and it might go viral.
It might actually that's.
I don't know anything aboutInstagram strategy right now.
I feel like I've fallen off thehandle with Instagram, but with
blogging it feels like goinginto it.

(09:50):
It's a lot more of a proactivemarketing strategy the way I
look at it, because InstagramI'm kind of reacting to trends
and I'm just hoping thatsomething will get viewed and
get liked, whereas blogging andSEO you're looking a bit more in
advance and it is a morelong-term game and in a world
and an economy where we feellike we need the income ASAP I

(10:12):
do too, I get it it just feelslike so much work to be doing
something that might not get youresults for a few weeks, a few
months, for years.

Speaker 2 (10:22):
Yeah, and let's be honest, I mean most of the
people that I work with and alot of people that I speak to,
photographers especially theydon't want to be on social
either.
Okay.
So, like you know, when theycome to me and they're like, oh
my God, I don't have clients,and I'm like, okay, well, what
are you already doing?
And I kind of go through thatchecklist with them Are you
posting on social?
What's your, your strategy,what's your in-person marketing,

(10:44):
looking, looking like, what'syour seo?
And they're like, uh, I don'treally want to be on social
media.
And I'm like, okay, well, yougot to do something first of all
, and I I really do believe that, um, I call it the trifecta
right, the seo, seo is like king, um, and social media could

(11:04):
support that with the same SEOstrategy, by the way, because
you don't want to reinvent thewheel, just make it easy.
And then there's the in-personyou know marketing as well, with
SEO really leading the pack,like carrying most of that heavy

(11:24):
load, because you can repurposeyour social media strategy.
If you already have an SEOstrategy for your blog and
you're already writing for yourblog, you can easily just take
that and run with it for social,and so it can be a lot easier.
But I want to touch on reallyquickly something that you talk
about a lot and that I think isreally important as well.

(11:45):
You know, blogging is fine anddandy and getting it to rank is
great, but it's converting.
That is really where the goldis, and a lot of photographers
are like well, I'm blogging butand I'm getting inquiries, but
I'm not booking these peopleright, like so if you don't have
like a high conversion rate andif your content, your site,

(12:08):
your blog, isn't doing a lot ofthat work for you, then it is
going to feel like you'rebeating your head up against a
wall and like what is the point?
So when you are going through,you know that with a whether
it's like a done for you cause,you do like, done for you you
walk people through it as well,and then you also have you know
things that people can and we'llget to that in a minute like

(12:28):
your blog Bible.
When you're looking atconverting like writing a
converting post what are youthinking about there?
And like what does that mean toyou?

Speaker 1 (12:37):
Yeah, that's a good question, and I feel like it's a
part of SEO and blogging thatpeople don't think about,
because when you hear SEO andblogging, you think, okay, my
end goal is reaching, you know,page one of Google rankings or
page two, and then improvingfrom there.
And unfortunately, I just madean Instagram post about this the
other day.
I was like I'm this is going tohurt your feelings, but that's

(12:57):
only half the work.
I'm so sorry to break it to you.
Once you put in all that hardwork to get your blog post
ranking, your website ranking,you still need to number one,
get these people to click on theblog post, and you need them to
convert from there.
And so one of the main issues Irun into, like you said, and
the complaints that I get andthe fears that I get from people
, is okay, I'm ranking, I amseeing myself on page one, but

(13:22):
I'm not seeing the bookings togo along with it, and obviously
there's so many factors that gointo that, one of the biggest
being your website.
And you know, unfortunately, ifyou have a great blog post or
really optimized blog post, butyour website isn't consistent
with that, I can write you thebest blog posts in the fucking
world.
But if your website isn'tcreating like a user journey and

(13:44):
a client journey that's goingto convert people, I can only do
so much for you and that reallysucks, because you do have to
take a big look at the granderscheme of things.
If you are having, let's say, apotential client land on a blog
post and there is no call toaction that they can click on,
you are not directing them to goto a different page of your

(14:04):
website after that, you're notshowing them what to do or
you're not spending enough timebuilding that brand trust in
that blog post, aside from justgiving information.
Why would they want to continuewith you?
Why would they choose you overanother photographer who has the
same exact blog post?
Because, let's be real, themarket is saturated.
The Google internet world issaturated.

(14:26):
If you look up I work with a lotof Washington photographers and
if you look up like Ma RainierElopement, you will see like
eight of my clients all rankingon page one for the same things,
with very similar blog posts,and the thing that's going to
set you apart, I always tellpeople is you.
And that sounds so cheesy and Iknow that's not like a strategy
and that's going to set youapart.
I always tell people is you?
And that sounds so cheesy and Iknow that's not like a strategy

(14:48):
and that's not black and whiteand it sounds really like cliche
, but it's true.
And in a world of AI, in a worldof people with increasing
knowledge about SEO, wheneveryone and their mother can
create an SEO optimized blog, itis your unique brand and your
unique approach that is going toset you apart from the 10 other
photographers who are rankingfor the same thing.

(15:09):
And so a lot of times I willsee people writing blog posts
that are just information, justresearch, and that is great, and
information and value has amajor place in blog posts.
But if you are not providing alittle bit of insight into your
brand and what makes youdifferent and your unique
stories and experiences, yoursense of humor, what you like,

(15:31):
that's how people are going tocreate that human connection
with you that then makes themsay, oh, this person might be a
good fit and I do want tocontinue this journey through
their website, through otherblog posts, to inquire with them
.
So, on the technical side ofthings, there are things you can
do, like including more call toactions not just at the end of
your blog post but near the top,because people are lazy and

(15:52):
they might not make it all theway through your blog post.
And I find that people you knowyou love your blog posts, I
love my blog posts but theperson who finds it on Google
might just need a quick answerand they're not really going to
read through the 2000 words thatwe wrote and put so much time
into.
And so you have to be realisticabout OK, how far are they going
to scroll on this page?
Where can I include call toaction to make sure that, even

(16:14):
if they only scroll throughhalfway, they are given some
sort of direction to inquire orread a relevant blog post or go
to my pricing page blog posts orgo to my pricing page, and so
yeah, like you said, getting itto rank is only half the work,
and you do have to think aboutwhere am I taking people on the
journey next to actually inquireand make sure that they are the
right kinds of people for me,that they are able to

(16:35):
self-identify through my blogposts, that we would be a good
fit and you're not just gettingrandom inquiries from people who
are looking for information orprice shopping and couldn't
really tell if they were theright fit.
And then you have to go throughthe whole process of emailing
back and forth only to discoverthat you're just not right for
each other.

Speaker 2 (16:53):
Yeah, and that happens a lot, like I hear that
a lot from people and that's oneof the things that I try and
help people clean up too.
So I'm glad, like that's, thatthose are such great points too.
So I'm glad, like that's, thatthose are such great points.
You know, even as simple.
It's sometimes even as simpleas, like you said, putting in
additional CTAs or adding themhigher up on the page, like just

(17:14):
in general, because I do alsosee a lot of websites and I see
a lot of blogs and that's peoplethink that oh, I'm just, you
know, writing a blog or I'm justsort of like getting this, like
you said, information and youknow, giving people answering a
question, basically Right, like,so that's great for content,
but also, like, what is it goingto do on the other side of that

(17:36):
?
And I really, really, reallywant my website to do all that
heavy lifting for me.
Like, by the time somebodyreaches out to me, I really want
them to be basically a yes, youknow, I don't want to have to
go through all of these back andforths, like you said, or even
get on a call Cause.
I'm sorry, but my time is, likethe most valuable thing to me.

(17:58):
I am not that photographer andI know it's a little
controversial maybe, but I don'tlike to get on a consult right
off the bat or a phone callright off the bat.
It's always an option.
I always leave it up to people,but I want to A get information
to them as soon as possible,like as right before they reach
out, like that's what that emailis for, and I want my content

(18:31):
and the things that I've writtenwhether it is my blog, my
website, my first email out tothem, whatever.
All that has to be verycohesive, so that, and easy,
like I want it to be.
I want it to feel easy for themand I want it to do a lot of
that work for me.
So that's a really good point,because a lot of people just

(18:54):
feel like, well, if I'm justblogging and I'm just kind of
putting some SEO keywords inthere, then that's all I really
need to do and I don't reallyneed to pay somebody to do this.
Or maybe I could just have ChatChad GPT write it for me, and
so I want to talk about thatbecause that is a huge hot topic
and look, I love me some ChadGPT, don't get me wrong.
I definitely use it a lot, butyou touched on it just a little

(19:17):
bit ago about how well what isgoing to keep you from standing,
you know apart, what's going tomake you stand out in this, in
this very, very saturated market, and that is you.
So, as good as AI is and asgood as it's getting, it's still
not you.

(19:38):
And what do you see?
First of all, because I knowthat you don't use it for your
stuff and you've talked aboutthat on your site, but, like,
what do you see changing?
Like, do you see like any newtrends like starting to emerge
because of this whole thing?
How do you see this actuallylike pivoting and changing, even

(19:59):
you know, more so as morepeople are using AI.
What do you see in your world?
Because, like, I'm not in thatworld, you know and I know that
there's got to be some stuffthat we don't know about.

Speaker 1 (20:12):
Yeah, well, one of the things that I feel like I'm
seeing very often and again Ihave mixed feelings about AI.
I use it for my like tediousmenial tasks in my own end.
I never use it for my ownclient blogs just because I feel
like people are paying me ahigh price for my like tedious,
menial tasks in my own end.
I never use it for my ownclient blogs just because I feel
like people are paying me ahigh price for my brain and my
human touch, and what I havebeen seeing a lot is blog posts

(20:35):
that are just starting to soundthe same.
It's like Instagram.
I feel like you can kind ofrecognize when a caption or a
carousel has been completelywritten by AI, and I do use
ChatGPT sometimes to like helpme start out a carousel or kind
of come up with an idea, butpersonally I always go in and
edit it and make sure that it isactually something I would
write.
It sounds like my voice and Ilike to sprinkle little things

(20:57):
in that do feel like my brandand like my personality, and so
my big thing with AI right nowis making sure that you're using
it in the right context, so alot of people will just have it
fully, write their blog post and, while I understand it, I don't
think that that's ultimatelygoing to convert your clients.
It's not going to ultimatelyhelp them identify again, like
we were talking about, with yourbrand, with you, with your

(21:19):
personality, with your humanity.
And I think that in a world ofincreasing AI, that humanity and
that connection becomes so muchmore important.
And one of the reasons that Iteach blogging in the way I do
and I approach it in this way ofSEO and is that AI might be
able to help you optimize a blogpost and get it ranking on

(21:40):
Google, and we love that.
That's, again, a huge step, andI was talking to a client about
this the other day.
We were talking about okay, sohow, once somebody has gotten to
my website, how can we makesure that we are positioning
ourself with our unique brandand what makes us different and
what makes us stand out?
And she, this client I wastalking to, loves fashion and a

(22:01):
lot of her photography revolvesaround like style and editorial
and magazines of recent fashiontrends.
And she was like okay, how funwould it be to write a blog post
about the Met Gala and how youcan use Met Gala outfits to
inspire your bridal attire.
And I just love thisconversation because we were
talking about, yes, it's greatto have these super, super

(22:23):
optimized blog posts, but youcan also have these really fun
ones that show off your brandand show off your story, and
it's more than just about SEO,and so I feel like you have to
have that balance in there.
With AI, you can use it tooptimize, you can use it to give
you a head start, build anoutline any of those like little
tasks that you do find yourselfgetting stuck on.
It can be a really useful tool,but you have to balance it out

(22:46):
with context, with yourpersonality, and make sure that
you're not just sounding likethe other photographer who used
AI to write the exact same blogpost.
And another thing I'm seeing alot is people getting inquiries
from ChatGPT.
I don't know if you'veexperienced that yourself yet or
if any of your clients have,but it's really cool.

(23:07):
That is a really cool way forpeople to be using ChatGPT.
It's basically becoming anothersearch engine.
I see a lot of people wonderingabout how to optimize for
ChatGPT, and essentially it'sjust Google.
You're just still optimizingthe same way you would for any
other search engine.
Chatgpt is pulling things fromGoogle.
You're just still optimizingthe same way you would for any
other search engine.
Chatgbt is pulling things fromGoogle, google's pulling things
from ChatGBT.
It kind of all goes back andforth.

(23:30):
And I do see a lot of peopleconcerned about like the AI
overviews at the top of Google,because I don't know if you're
familiar with like SERP featuresand the little people also ask
section and kind of the feedbacksnippets at the top, like a lot

(23:50):
of my clients used to have thatspot and now it's an AI
overview and that is annoyingand that is something that we
just have to deal with.
But that AI overview still hasto pull something from a source
and if you look next to the AIoverviews, it'll show you like
the source and the websites itpulled from and you can still
show up in that and soultimately, long story short, I
think that that humanity is themost important thing right now
to be focusing on.

(24:11):
In a world where everybody cando SEO, everybody can use AI,
everybody can write information,it's about how you can infuse
the little thing that makes youstand out and really speak that
to your clients and brag aboutit.
I don't see my clients braggingenough about what makes them
stand out, because they thinkthat their blog posts do just

(24:32):
have to be informational,academic.
You can include a funny image,you can include a GIF, you can
include a quote from yourfavorite TV show, I don't know.
Just show your clients what youactually give a shit about, and
that'll help you connect withthem right off the bat.

Speaker 2 (24:45):
Yeah, that's a really big thing.
I was going to kind of leadinto asking you what are some of
the mistakes you see peoplecreatives especially sort of
making when they're approachinga blog, and that's definitely
one that I see happening just ingeneral across the board.
Like you know, photographers Idon't know if it, I think it
might be just creatives ingeneral, but photographers are

(25:06):
really not great about tootingtheir own horn, like people are
like hey, I'm pretty awesome.
Like you know what I mean.
I think that it is the natureof being an artist.
Um, I mean, I've seen it innon-photographers too, but
artists in general, I feel like,are more sensitive, have
spicier brains, are moresusceptible to, you know, head

(25:29):
trash let's just call itimposter, unconscious
programming, stuff like that,which is all things that you
know why I do.
What I do inside of coaching,but that is a really, really
really big piece of it is beingwilling to and also knowing how
to stand in that confidencewithout feeling really gross

(25:52):
about it, like telling peoplelike, and so what do you?
What do you do with yourclients when they are resistant
to that Like?
How do you ease them into?
Like being their biggestcheerleader is kind of what I
call it Like look, if you're notout there talking about
yourself and and talking abouthow awesome this service is,

(26:12):
like you're literally denyingsomebody.
You, you know they're lookingfor you.
So you have to be the onefeeling confident, even if you,
you know, at the heart of it,yeah, you might feel like, okay,
yeah, of course I could getbetter.
We all feel like that asartists.
I think that you know, there'salways going to be like a
striving for excellence sort ofthing in all of us.

(26:32):
That's what keeps us going.
But how do you, how do you workwith that, with your clients?

Speaker 1 (26:42):
Yeah, I think that one of the things I've run into
a lot in my years of doing thisis people, creatives
specifically, who think thatthey have to know everything,
have the perfect website, havethe perfect strategy before they
can ever publish a blog post.
And I do the same thing.
Like I was thinking about thisrecently, I'm trying to learn
painting and I felt like I hadto get the perfect supplies and

(27:03):
watched a bunch of courses anddo all this and that before I
could, just, you know, sit downwith a paintbrush and like fuck
around on my sketchbook, and Ifeel like that is the biggest
hindrance I see to peoplewriting their blog posts,
because they think they have tosound a certain way, they think
they have to take, you know,neil Patel's SEO course and have

(27:23):
a huge team to do all of thisinsanely complex strategy.
But I've seen so many SEOresults and blogging results
with the bare ass minimum effort, and that's really what I teach
is that you can publish animperfect blog post.
It's okay, like it doesn't haveto be.
In fact, nobody wants to readan academic essay when they're
coming to read your blog post,to be honest, but nobody's gonna

(27:46):
notice if you have a photo inthere that you really don't love
.
I find that photographers spendhours choosing their photos for
blog posts and while that isimportant, it's the least
important part of your blogposts.
Important, it's the leastimportant part of your blog
posts.
And so when people hire me, I'mable to kind of like take that
emotional part out of it andkind of create that separation

(28:07):
because I'm able to brag on yourbehalf.
I'm able to be a little bitmore objective when it comes to
the information we're supplying,the photos we're choosing, and
so I find that people reallyjust take a lot longer on the
parts that don't need to befocused on that much, because
it's a really great form ofprocrastinating publishing and
they'll wait months until theyhave you know the perfect

(28:29):
formula, every bit of knowledgethey could.
When the longer you put offpublishing a blog post, the
longer you are putting offpeople finding you through that
blog post, longer you areputting off people finding you
through that blog post.
Or even I like to say that evenif nobody ever, ever finds you
through your blog post, if itnever ranks on Google, it's
never going to be a failure,because you can still serve your

(28:51):
potential or your currentclients with it, anybody who
comes to you from Pinterest orTikTok or Instagram when they
land on your website.
It wasn't through Google, butthey are still finding this
incredible library of resourcesyou've built up for them.
When it's your booked clients,like when I was a photographer,
I used to send out like an emailworkflow, I think, every like
month leading up to the wedding,and I would include relevant

(29:12):
blog posts that I thought wouldbe helpful at that time, and
that's just another way toimprove your client experience.
Serve your clients above andbeyond.
Even if nobody found youthrough that, you can still
repurpose it to Instagramcontent, to email content, to
TikTok video scripts.
That's my biggest tip is thatnobody's using their blog posts
to the max.
If you're sitting down to writethis content, you should be

(29:34):
squeezing the most you can outof it and just reusing what you
already have, and so I findpeople just put it off for way
too long because they think ithas to be perfect.
It really doesn't.
I've had people succeed withSEO on PixieSet and Wix.
You don't have to have the bestplatform.
You don't have to redesign yourwebsite.
It doesn't have to look perfect.
I'm sorry, you just have tostart.

Speaker 2 (29:56):
Okay, that is such a great topic.
I definitely want to dive intolike two or three of these
things, so I hope I can holdthis in my brain.
But like that was that's areally, really big piece of it
is like, oh, but it has to beperfect.
No, it doesn't.
First of all, nothing's evergoing to be perfect.
That's why I always say strivefor excellence, not perfection.
Just do it, just get somethingout there.
So I'm really glad that youalso mentioned that, because it

(30:17):
is this long form piece ofcontent that's just going to be
out there, continuing to performin various different ways, and
so it doesn't have to benecessarily, like you said, for
people to find you, but it'ssupportive to those clients that
you already have.
I love using my blog that way.
That's one of my favoritethings to do.

(30:39):
It's such a shortcut for me inmy mind, because I already have
all of this content that I'vecreated in the form of blog
posts that now my clients willtell me that was so helpful.
Thank you for sending that postabout what to wear at this
specific beach location, becauseof the colors there and and

(31:01):
because we're going to beclimbing rocks and you know
there's all of these differentthings and so, yeah, you can
create like a guide, but, likeyou can create the guide from
the blog posts.
You know what I mean.
Like to your point, you youalready probably have some
content and if you have italready, this is this is your
call to action here to get itdone, because then you're just
creating all of this contentthat is just going to continue

(31:24):
to serve your clients in variousdifferent ways and not just to
get found as potential.

Speaker 1 (31:31):
I really do think it is all one big like ecosystem
that you're at is constantlymoving through and recycling and
reusing, and I think that a lotof people have had a fear this
year, especially with you know,the rise of AI and changes
Google's making is what if SEOdoesn't exist anymore?
What happens then?
What happens if it disappears?

(31:52):
And you know, the AI robotstake over Google.
And I always tell people youjust have to pivot, like your
approach, your perspective of it, because even if SEO disappears
, your blog posts can stillsupport so much and so many
stages of your sales funnel fromnurturing people who have found
you through other sources,serving your booked clients.

(32:13):
I love to use blog posts as away to upsell people.
So for a few of my photographyclients I've written blog posts
about Super 8 and why you shouldpurchase wedding albums, and
they've seen upsells from theirbooked clients through those
blog posts Even afterward, likeif you are trying to.
You know, if you shoot awedding and you're trying to
retain them as a familyphotography client, you can
branch into your familyphotography blog posts.

(32:34):
You just have to take a bitmore of like a step back and
realize there's so much more toblogging than SEO, and I really
do think that it is like afail-proof, foolproof, risk-free
form of marketing.
It's free, you don't have topay a dime, and even if it fails
in the sense of organicrankings or traffic, there's

(32:54):
still so much you can do with it, and you can't say the same
about Instagram or TikTok andstuff like that, no, and you
don't own those.

Speaker 2 (33:01):
Those could go away.
I mean, we've seen so manypeople getting hacked I think I
just saw this morning there waslike a whole new thing Like
everybody's like losing theiraccounts because like there's
all these data breachesconstantly.
So you know you own thatcontent on your site and that's
your ecosystem, that's youruniverse, and so you want people
to get there and then staythere.
That's ideally kind of what youwant.

(33:23):
You want people to like oh,what else?
What else?

Speaker 1 (33:26):
What else is here for me?
I love working with people inthe long term.
I have a few clients who I'veworked with for two or three
years at least and it's reallyfun to see their library kind of
build and build and build andwe started with just three blog
posts.
And build and build and westarted with just, you know,
three blog posts, but now everyblog post I have links to other

(33:49):
blog posts, to other topics thatare relevant.
I wrote, like a blog post thismorning about an elopement in
Olympic National Park and I wasable to link out to an Olympic
National Park elopement guide, aWashington Coast elopement
guide, a resource on how to planan adventure wedding with your
family All these topics that arerelevant.
They're called internal links.
It's including links towebsites within your domain and
it's just a great way to getpeople to stay on your website
longer, which is great not onlyfor SEO but to give them more

(34:12):
time to build that brand trustand really identify if you are
the right fit for them.

Speaker 2 (34:16):
Yeah, for sure, and I want to really quick.
You mentioned a pixie set,wicks Okay.
So that is something I I getasked a lot about too, like when
I'm coaching people.
Most of the people not all, buta lot of the photographers who
do work with me either don'tblog yet or have minimally

(34:37):
blogged.
Right, and they do.
A lot of them have theseplatforms.
I have been using WordPress fora million years and I switched
over to show it I think like twoor three years ago, but I kept
my WordPress blog.
So that's kind of like what Iknow.
But I get asked that a lotabout like well, what about the
Pixie set?
So I love that you mentionedthat.

(34:57):
I want to kind of like pickyour brain a little bit more
about those platforms.
Like I feel like there's sortof a feeling that they don't
perform as well or they're notas good as WordPress.
Let's say, let's kind of diveinto that and maybe dispel some
of those things.

Speaker 1 (35:17):
Yeah, I think that if you, you know, go into a
Facebook group about an SEOcourse and or you take a course,
they will always tell you thatWordPress is typically the best.
And it might be liketechnically it does have a lot
more SEO capabilities and a lotmore like kind of guidelines and
support systems that you canfollow to improve your SEO.
But I always tell people tojust start with what you have.

(35:41):
I know that's again like soannoying.
It would be so easy to just sayif you're on Squarespace, you
have to spend the next sixmonths redesigning your website
and going to WordPress, and thatkind of feels more fun and it
feels like a really good way toagain procrastinate actually
publishing anything.
And then it gives you anotherexcuse and so I tell people you
have to start with whereveryou're at.

(36:02):
You don't need to redesign yourwhole website.
I've worked with clients who areon Pixie Sat and, while it may
not have the most SEOcapabilities and it may not
perform quite as well on Google,I had her ranking on Google
within a couple of weeks, withina couple of weeks of starting
her blogs and starting herwebsite.
And I think another one of myclients was on Shopify, like

(36:25):
using Shopify log, which I'venever used and I didn't know you
could blog through Shopifyeither.
But we did and we had herranking on page one for her
brick and mortar shop.
And so I always tell peopleagain you don't have to be
perfect, you don't have to haveeverything perfectly set in
place in order to start seeingthe results and the benefits of
it and maybe eventually you'llswitch to WordPress and that'll

(36:46):
be great.
But you don't have to put itoff until that day happens
because otherwise you're justputting off again all the
benefits you could start seeingfrom it.
So I just I'm blunt with people.
I just say you just got tostart.

Speaker 2 (36:59):
Do it?
No, for sure you guys are.
This is your sign.
If you've been, if you listenand you've been on the fence,
hello, this is your sign.
And that's so true because,like and I love too that you saw
results and you see results wayfaster, right, Because I think
that we hear, well, it's goingto take six months for Google to

(37:20):
start indexing and blah, blah,blah.
But you're like, no, withinlike two or three weeks, you can
start seeing results like thatand start ranking.
So why wouldn't you just start,if you?
Because that's pretty muchalmost immediate in my mind.
I mean, I'm saying six weeks isnot a long time.

Speaker 1 (37:36):
And it's so hard because there's so many factors
that go into how quickly yourank.
So you know one of my clientswhose website has been up for
years.
They have a bunch of blog posts.
They built really good trustwith Google and their domain and
they have backlinks.
They might rank way quicker.
But the photographer that I wastalking about, who was on
Pixie's hat she had her websitewas pretty fresh, like she

(37:57):
hadn't been blogging before.
She wasn't, you know, featuredon a bunch of wedding
publications.
But what we did is we focusedon a really niche, low hanging
fruit keywords and we were ableto get her ranking for those so
quickly.
And so I think you have to bereally aware of not just that
you're.

(38:19):
She's been killing it with herblogging.
She's been blogging a lot oflike kind of broader general
resources about like first looks.
Did you do them?
Engagement session outfitguides?
And while those are great, Itold her those probably aren't
going to be bringing you yourideal clients because those are
such massive topics.

(38:40):
You're going to be reachingmore people.
Yes, there might be like ahigher search volume for the
term engagement session outfits,but are those people going to
be the people you are lookingfor?
Probably not, and there arebenefits to that.
The more traffic you drive toyour website, the more Google
tends to trust you.
But you're probably not goingto see as high of a conversion

(39:00):
rate from those people becausethey're just not your people,
whereas if you are bloggingabout again work with a lot of
Washington people, if you areblogging about a Ruby Beach
alone, which is this beautifulbeach on the Olympic Peninsula,
you're not going to see as muchtraffic because that's a really,
really niche location andsearch term.
But the people who do searchfor that are probably going to

(39:20):
be the people who are lookingfor you and who you're looking
for find it really fun and achallenge and like, oh, like, I
wonder, you know, like thinkabout topics, especially
thinking about like blog topics.

Speaker 2 (39:32):
So, okay, if anybody's listening and they are
, they've just kind of like beenon the fence and they know that

(39:53):
they've they've got to startdoing this, or maybe they have
like a little bit done already,but not a ton.
Um, where would you cause?
A lot of people have a hardtime starting.
That's like it's really hard.
They're like well, it's been solong now, like no one cares,
you just have to start, but tothem it's a really big deal,
right?
What kind of posts do yourecommend somebody just even
like maybe start with or somesort of like things to think

(40:15):
about for some of those firstposts?

Speaker 1 (40:18):
It's funny because I feel like I work with two kinds
of people.
There's one kind of person whohas so many ideas and they don't
know which one to start with,and then there's a person that
has absolutely no ideas and hasno idea where to start.
So it's kind of funny.
Whichever one you are, ifyou're a photographer and you
are wanting to improve your SEO,I find that blogging about

(40:40):
locations you like to work at isa really great first step to
that.
So what I recommend doing isstarting to blog about your
primary, like your home arc atfirst.
So if you're a destinationwedding photographer, it can
feel tough to figure out, like,where to blog about.
Start with your home base.
So let's say I'm a Seattlewedding photographer, I would

(41:04):
start by blogging about two orthree of my favorite venues or
locations to work at in the areaand really targeting couples
who are going to be searchingfor those.
And then, if you do work inother areas, I kind of recommend
, like, once you've built upblog posts about your favorite
locations or like the best timeof year to get married at this
so-and-so venue or so-and-soarea, then you can kind of start
expanding out into anotherstate you work in or another

(41:25):
country you work in, for example.
Yeah, I like to balance theselocation-specific, very
SEO-optimized posts with themore broader resource posts.
And so let's say you want to dolike two blog posts a month.
How about you start with a blogabout your favorite venue or
your favorite place to work at,you talk all about it, you
really target for that keyword,those searches, and then you

(41:46):
write a blog post that's goingto serve clients in a more
resourceful, broader way.
So this could be an engagementsession outfit guide.
It could be why you should do afirst look how to prepare
details for your weddingphotographer, how to find the
right wedding photographer foryou, something that may not be
quite as high performing, let'ssay, or high converting on
Google, but will serve peopleonce they live on your website.

(42:07):
So kind of like.
The approach I take isbalancing outposts that are
going to attract, nurture,convert and upsell and you kind
of just like follow a littlestrategy.
It depends on how often you'reblogging, but if you're blogging
once a month, maybe you justfollow that pattern and you
alternate.
Does that make sense?

Speaker 2 (42:24):
Yes, and that's really good advice.
And I also piggybacking on that, how often do you really
suggest people should beblogging?
I mean, I know it's relative,but like in a perfect world,
like to make a really bigdifference.

Speaker 1 (42:43):
Let's say, you know, it's funny.
I like to tell people that whenI first started offering
blogging, I was just I waspretty new to it too and I knew
I was good at it, but I didn'tquite know what people would be
looking for.
I am pretty sure I had apackage that was like eight
blogs a month and that is justso many, and you don't ever need
to be blogging that much andit's such a subjective question,

(43:05):
right?
Yeah, hold on TikTok or likeSEO professionals will tell you
like blog once a week.
Yeah, and sure, like that'samazing, like, if you have the
time and energy for that,absolutely be blogging once a
week.
But I find that the people thatI'm working with, who are
creatives, who are reallyfocused on other parts of their
business, and SEO is not goingto be their entire marketing
strategy or their entire life Irecommend just starting with

(43:28):
once a month.
Okay, yeah, which might feellike nothing, but if you can
kind of get that momentumbuilding and kind of start
feeling better and moreconfident about your ability to
do it, then you can maybeincrease to twice a month or
three times a month or four.
I really just say like startslower and smaller than you
think you need to, becauseotherwise you're going to maybe

(43:50):
vlog four in one month and thenburn yourself out and never blog
again.
I find that that happensanother percent of the time.

Speaker 2 (43:57):
All the time.
Yeah, because that's thecreative brain, like the all or
nothing, right, like do it andI'm going to dive in and I'm
going to do all these blogs andyou're like, ah, I can't, this
is not sustainable.

Speaker 1 (44:06):
Yeah, and if you do find yourself in that position
with that energy like let's say,you finish an SEO course or you
finish listening to this blogpost and you're like I am so
ready to write like five blogposts and you write them, use
that energy, but schedule themout in advance.
Don't publish them all at once.
Paste them out so that you arenot doing what we just said and
blogging for a month and thenjust like go stick Google.

(44:28):
So use that energy, but yeah,spread them out a little bit,
yeah yeah, yeah, that's reallygood advice.

Speaker 2 (44:34):
So you do a lot of this for people and it looks a
lot of different ways.
There are a lot of people thateither in my coaching people who
are listening I'm a bigbeliever in outsourcing and
delegating and, at the end ofthe day, if you don't have the
capacity for this, there comes atime for all of us, especially
as your business is growing andyou are making more money and

(44:58):
you are out there doing, youknow, doing the shooting, and
maybe you're also doing theediting and the culling and all
of this stuff, and so this partof the business can feel really,
really tough to like stay ontop of.
Even at just one a month, whichis better than nothing, like
for sure, like one a month isfantastic.
You guys like seriously, don'tyou know?
I think a lot of people get tothat Well, like, if I can only

(45:19):
do it once a month, why bother?
No, that's not the mindset.
So all that to say.
You know, if people are like Iliterally don't even have the
time or I hate it, like, I hateit, right.
Like a lot of people are like,just kill me now, I would rather

(45:40):
do anything than write a damnblog post, right?
Okay, well, you can hiresomeone like Danielle, you know,
obviously, if she's takingclients, but you do like done
for you things and you also walkpeople through it.
Tell me a little bit about likewhat that looks like too.

Speaker 1 (45:57):
Yeah, it's been really fun over the past few
years, kind of like building upthe library of offers that I
have because my done for youroster I can only write so many
blogs per month, right, I writemaybe like 25 to 30, which
sounds crazy to people, but thatis my full-time job and so I
found that I love having my donefor you roster, which is where

(46:18):
I fully write your blog posts.
I do your SEO strategy, wefigure out, we hop on a strategy
call and plan out your contentfor four to eight months.
I write them, I choose yourimages, I hit publish.
You don't have to touch them ifyou don't want to.
It's really funny.
I have some clients who I'vebeen working with for so long,
who are so busy and who trust meso much I don't even know if

(46:38):
they look at their blog postsanymore, but they're like this
is working.
I'm getting inquiries.
Thank you so much.
I will send that, all right.
And then I have clients who area little bit more hands-on, and
so I like to kind of give themthe opportunity to be as
hands-on or hands-off as theywant, but I can only take on so
many of those people at one time, and there are just so so many
creatives, and a big audience ofmine is photographers, because

(47:01):
that's kind of where I'm anexpert at, but it's expanding
slowly.
There's so many people who justneed some sort of help, and so
the first thing I created was aseries of templates that are
like my bread and butter.
They're specifically forphotographers weddings, seniors,
couples, photographers and theyare essentially like
plug-and-play templates that youjust have to fill in, because I

(47:23):
find that the hardest part ofblogging is just staring at a
blank Google Doc, and I do thattoo for my client blogs.
It happens all the time.
I in fact, today posted acarousel about how to stop
writer's block.
That doesn't happen, even forsomebody who's written more than
a thousand blog posts, butthese are templates that
essentially tell you exactlywhat to write.
They give you like 50 to 100prompts.

(47:46):
Um, because it's?
I just I've been where you areas a wedding photographer.
I know the ins and outs of awedding day, I know what is
important to talk about and Iessentially help you tell the
story of a specific wedding in away that's not just going to be
like oh, so-and-so versus sweetand their day was beautiful,
but telling in a way that it's alittle bit strategic, and I
have like a template that youcan write a blog post about your

(48:09):
favorite venue, like a venuefeature or a national park below
men guide.
So I've got all these templatesand then I do have some more
like general resources, likeblogging workflows for pixies at
Wix Squarespace, show it likehow to actually build a post
where I walk you through it andI show you how to do it, because
sometimes you just log intoWordPress and it's too
overwhelming and you exit thetab immediately.

(48:31):
And then, in my most recentthing that I like am in love
with and I'm obsessed with isthe blog Bible, which I don't
know.
That name is so funny because,if you know anything about me,
I'm very big about my journeyleaving the church, and so it's
kind of like an ironic namingdecision.
I love it, but it's essentiallya massive like 70 page google

(48:51):
doc that you can referenceanytime, writing a blog post
with everything you need to know, because I do have a course,
but I did find that a lot ofpeople that's what I would do
too.
I'd watch a course and then Iwould implement and like be
going back to the course andlike trying to find the right
spot in the video and I was likewhy don't I just kind of turn
all of this into google docwhere you could like control f

(49:13):
if you're like fuck, what is alttext meaning?
And like how do I optimize thisheader?
How, how do I rename this file?
How do I repurpose this?
What numbers do I need to payattention to?
You search it in the Google Docand it's there for you.
So it's essentially like myentire five years of curriculum
and knowledge in one big Bibleand it's my favorite thing ever

(49:33):
and I think it's probably myaudience's favorite thing too.

Speaker 2 (49:36):
That sounds pretty awesome, like and really and
really like valuable, becauseyou're right so many people to
like buy things.
I'm super guilty of this aswell.
You know you buy things and youbuy courses, whatever, and,
like you said, like you eithersort of like go back and forth
and you have a hard time findingstuff, or it's too big or too

(49:56):
much and you don't actually getthrough it.
And so, yeah, having like justa doc that you can search
through and just find what youneed, what are some of the
things that are in there thatwould help somebody Like is it
for people who have neverblogged?
Is it for people who haveblogged a lot?
Like or like just kind ofcovers, a basis?

Speaker 1 (50:15):
I would say that it reaches kind of every level of
blogger, because I have peoplewho have taken my course and
bought all my templates.
It's still found this helpful.
And then I have people who arebrand new to me, who found this
to be a really good likeintroductory approach and it's
not something that you want tosit down and read through
immediately, like I don't wantyou to sit down and read 70
pages of a Google Doc.

(50:36):
It's more of like the goal isto read a little bit about the
beginning of my SEO and approachand then, as you need, as you
blog, you start kind ofreferencing back to it so you
know you can use it however youwant.
I personally printed it out.
I should have grabbed my copybecause I'm a big like
highlighter person and see notes, or you can just like bookmark

(50:57):
it to your google chrome tab Ilike both.

Speaker 2 (51:00):
I have found that I I need both.
Like I'm very big on thedigital space and I'm a notion
girl, so I love I don't know.
Notion is just like when Ifound that I was like, oh my god
, this is how my brain works,this is fantastic, oh same, you
know, like when you find yourplatform and you're like this is
awesome.
So I love that.
Um, but I also like to have aphysical thing too a lot of the

(51:23):
times, and it's really cool thatyou can just print this out and
you know somebody could printit and then you know, bind it in
and it's on your desk.
I love, I love it.
I love it.
I'm so big into like printedstuff, like just in general, so
that's what.
And it's like 88 bucks, by theway, like it's super affordable.
So I love that.
You have all of these differentoffers, you know, to meet

(51:45):
people where they are, which ispretty, pretty rad.
Okay, before we wrap up, cause Ican kind of keep you here all
day about S of ships, butbecause you know the show is
tried and true with the dash ofwoo, I always like to like kind
of poke around a little bit andfind out like what is your?
How are you like?
What is your sort of like, um,either mindset, practice or

(52:06):
things that keep you grounded,or, um, the other side of all
this, because you do, you, ifyou're writing all day and
you're in strategy and you'rethinking about seo and you're
thinking about, you know,leading with the client's voice
and all this stuff, you have to,you know, keep your own mindset
on track as well.
So, what are, what are thingsyou do?

Speaker 1 (52:25):
That's a good question.
I last year I got my yogateacher certification and so I
haven't been teaching yet I do alot of yoga.
Like I said, I kind of am likegoing through an adult journey
of leaving the church and kindof like figuring out what I
believe, and so a lot of thathas been like going to yoga and
just kind of finding what bringsme joy.
I love to read.

(52:46):
I know that's not like aspecific, like a mindset
practice, but for me it justit's so good for my mental
health to read like really goodfiction books.
I've started drawing recently.
I do love, you know, mybreathwork sessions and I think
that lately exercise has been areally, really big thing for my
mental health and my mindset ina world that just feels a lot

(53:10):
out of chaotic and like a lot.
And I've never really been abig active person, I think,
since like high school when Iused to do sports but as an
adult I haven't really gotteninto an active lifestyle.
Then I got my yogacertification last year and I'm
training for a half marathon nowand have really just found that
moving my body in a way thatfeels good has just been

(53:33):
probably the biggest thing formy mental health right now and
going.
I go on a ton of walks.
I love to go on walksthroughout the neighborhood, me
too, and spend time with my catsand write.
I've been writing on the substack recently, which has been
really fun, uh.
So I feel like I'm kind of justdabbling in a lot right now and
figuring out what feels best,kind of playing.

Speaker 2 (53:56):
Yeah, playing with that curiosity and seeing, yeah,
what, what sort of fills you,fills you up.
I love, yeah, I love that,because that is what what life
is about.
Right, I mean like just gettingcurious and being like, well, I
wonder what that would feellike and trying it on and seeing
what it feels like.
But I'm the same way as far aslike walking.
Walking is um yeah likeessential for my just overall

(54:19):
well-being.
But it's meditative for me.
Yeah, very like I, it's one ofmy.
My favorite thing to do is justlike literally wake up and just
like go and just put my clotheson and leave and I have to
listen to like it's so funny, Ihave to listen to like EDM, like
when I'm walking.
Interesting, yeah, I'm very.

(54:41):
I don't.
I don't want like words, ifthat makes sense.
Like I have too many words inmy head.
Maybe I get that.
Um, so for me it does somethingwhere, like once I'm kind of
about half, maybe a half a milein, I just start like kind of
going offline, if that makessense.
Right, like my brain is sort ofthinking about maybe the things

(55:06):
that I've got to do that day,or like coming up with ideas or
whatever.
But for some reason, acombination of like the walking
at a high pace obviously he'slike I want to get my heart rate
up and actually get someexercise benefits from it, but
also something to do with themusic and the pace.
It just like kind of sets mybrain free.

(55:26):
It's hard to explain, but Ilove that.

Speaker 1 (55:29):
I kind of want to try that.

Speaker 2 (55:31):
Yeah, like I can't.
Like I used to listen topodcasts or audio books and
things like that, which I thinkare great.
Like I'm a big believer in likelistening to things that are
self-development while you'redoing other stuff.
I believe in like efficiency isof my time.
Yes, but there's somethingabout just putting on and I like
I don't know if you ever heardof Above and Beyond.

(55:52):
It's just like really goodfeeling, like uplifting higher
energy music, but it's not likehardcore rave, if that makes
sense, right, okay, totallymakes sense.
So, yeah, there's a differencethere, anyway, above and beyond.
And so they have like a weeklyshow that comes out and so I
every I just listened to likethey just curate this amazing

(56:13):
playlist of all these like transartists that are all sort of in
the same vibe.
So, first of all, it takes itaway from me Like I don't have
to curate the list.
I love that because I love thattoo.
I like novelty.
I want it to be new, but I wantit to be kind of the same, and
so that's perfect for me,because it's like I know what

(56:34):
I'm getting.
I know like the tempo and likethe vibe, but I don't have to
choose the artist and I don'thave to cure it because I don't
have time for that.
So, anyway, that's my littlehack for walking.

Speaker 1 (56:45):
I love that.
Yeah, so I feel like Ialternate between, you know,
podcasts.
Lately I've been trying to domore just like quiet walks where
I don't listen to anything.
Yeah, depends on the time ofday If it's the morning, that
might make me a little sleepy.
Depends on the time of day.

(57:12):
If it's the morning, it mightmake me a little sleepy.
But my favorite thing to listento while I walk or run or I'm
just in the car is like early2000s, like music, because it
just like brings me back Pitbulland Sean Paul and like all that
vibe and that just makes me sohappy immediately.
So I don't know, I feel likemusic is so powerful, depending
on whether it's Pitbull or EDMor a state of music.

Speaker 2 (57:30):
Yeah, you got to do it.
It works for you.
I love that.
I love that music too, one ofmy favorite genres but it is
it's like it hits those dopaminecenters, you know, think in
just the right way.
And for me in the morning it'sjust like I gotta, I gotta get
moving and it just helps me.
Yeah, like when I get back I'mlike okay, I'm ready, like I can
go into like deep focus workand I don't know, it just does

(57:52):
something to my brain.
So yeah.
I'm a big winter that, yeah,that's my next Cool, all right.
Well, tell people where you dolike to connect with them so
that they can find I am going tomention everything that you
know.
Obviously, I'll mention yourwebsite and the blog Bible, of
course, in the show notes, sopeople can you know, go and grab

(58:12):
that because it's such a greatresource.
But do you like to be onInstagram?
Do you talk to people in theDMs?

Speaker 1 (58:23):
What do you do?
Yeah, I love as much as I, youknow, have a little hatred for
Instagram.
I love, hate relationship.
It is such a great place toconnect with people.
So my Instagram handle is defycreative co and that is where
you can find links to everythingmy email email list.
I send out some fun weeklynewsletters.
I'm on TikTok a little bit hereand there it's also Defy
Creative Co.
I think that's where I foundyou.
Yeah, I think so, and you knowI'm on and off, so Instagram is

(58:44):
the most reliable place where Iwould love to connect.

Speaker 2 (58:47):
Perfect, okay, awesome.
Then I will put all that in theshow notes and you guys go and
connect with Danielle there andthank you so much for being here
.

Speaker 1 (58:56):
Thank, you for having me.

Speaker 2 (58:58):
Okay.
So I know you were walking awaywith a lot of really good
takeaways from today's episode.
I hope the one main thing,though, that you do walk away
with is that you need to beblogging, and it doesn't need to
be perfect, it just needs tostart.
Don't overdo it.
Don't try and set these reallycrazy goals for yourself that
you're not going to be able tostick to.

(59:20):
Just start with one a month.
Okay, and grab that Bible.
Okay, grab her blogging Bible.
It's $88.
It is such a great resource andit's super easy to use.
Like she was talking about,it's a, it's a doc, so you don't
have to like dig around forstuff Really, really valuable.
So at least start there.
If you are having trouble evengetting started, coming up with

(59:42):
ideas, structure, etc.
This is going to help you a ton.
And remember, people can't findyou if you're not talking about
yourself.
So I want you to stand in thatconfidence.
If you're having a hard timewith that, you know that that's
a lot of what I do inside ofcoaching.
I work with creatives andphotographers of all kinds to
not only create great strategies, like we talked about here

(01:00:03):
today on the show, with SEO andbeing found and being really
intentional about the way thatwe're found, but I also help you
through the mindset piece of itas well, which is this whole I
don't want to show up.
I don't want people to see methe fear of being perceived or,
you know, feeling slimy or grossabout.
You know talking about howawesome you are and I am on a

(01:00:25):
mission to change that,especially for female
entrepreneurs.
So if you need help with that,let's chat.
Thanks again for joining me andI will see you guys next time.
Love you, bye.