January 22, 2025 • 33 mins
Today we're diving deep into TikTok's temporary ban, the 75-day extension for a U.S. buyer, as well as all the changes coming to Instagram. I also fill you in on what's different (so far) about TikTok post-ban and what you should be doing asap to get the most reach possible.
This episode will help you create a plan for your social strategy and teach you how you should be marketing in general, so tune in and take some notes!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Tried and True with the Dash of Woo, where
we blend rock-solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, hey, welcome back to Triedand True with the Dash of Woo.
(00:27):
I'm Renee, your host, and Iwanted to do just a quick little
episode for you guys this week,specifically about some social
media, because we've had a lotgoing on in the last week
concerning TikTok and Instagram,so I just kind of wanted to
break it down for you guys alittle bit really quickly.
(00:49):
Nothing super deep in thisepisode, just to sort of get you
thinking about the changes andalso how to prepare for
potentially more changes,because more and more, it's
looking like things are going tocontinue shifting at a rapid
rate, especially this year.
So if you know me at all, youknow that I love TikTok.
(01:12):
It is my preferred platform.
I've been over there since 2019and I love TikTok.
I prefer it over Instagram fora lot of reasons.
I think the algorithm is better.
It's just off the charts betterand I like the community there.
(01:33):
So, if you're not familiar withTikTok and a lot of people
aren't still and I get it therewas a lot of this, you know, at
first people were like, well, Idon't want to be on TikTok
because that's you know, I don'twant to see dancing kids or
whatever.
But they don't realize that youcan curate your For you page
and your algorithm very quicklyand very easily by liking and
(01:58):
engaging with the content thatyou do want.
And it's really like that's oneof the things about the
algorithm that I like so much isthat it's very quick and easy
to customize your feed.
So there was this misconception, I think, and a lot of people
still have that misconception.
They're like, oh my gosh, I'mtoo old to be on TikTok or
whatever.
But that is absolutely not thecase.
(02:20):
Okay, there are lots of peoplein my age group I'm Gen X.
There's a lot of boomers evenon that app.
It's for everybody, it is notjust for young kids.
So, first of all, if you're ahigh school senior photographer,
you do need to be speaking toyour market and that's where
(02:41):
they are, and you also at leastneed to understand your market,
understand your teenage clients,and TikTok will help you do
that as well.
So, anyway, all that to say,you guys know that I love TikTok
.
So, the potential ban we havebeen hearing about this
potential ban for a long time,since like 2020.
And it's never really been areal thing, like something in
(03:06):
reality that could happen.
Most of us are like, yeah, yeah, yeah, whatever, it's not going
to happen.
And this time was more seriousbecause of the actual law and
I'm not going to go into all thespecifics because you can
definitely find all theinformation about that online if
you are interested in thebackstory and how it all came
about.
But essentially, this time wasdifferent and I knew it was
(03:28):
going to go dark, because theysaid they were going to go dark.
A lot of people still didn'tbelieve that it was going to
happen, but it did.
It went offline for I don'teven know if it was 12 hours, it
might've been less, but Iexpected it to come back pretty
quickly because, basically, wekind of all knew that we were
(03:48):
going to get an extension and sonow we're in this extension.
So, basically, tiktok wentoffline and then it came back on
and then now we have like a 75day extension basically.
So Trump has said that you knowhe's not.
He could have done a 90 day,but he's doing a 75 day and
(04:08):
essentially just to look overthe law and see if we can get a
US buyer, because that's kind ofthe big thing.
Now I'm not going to go into awhole bunch of the politics of
all this, but there are a lot,and there's a lot to do with
meta, but there are a lot andthere's a lot to do with meta,
(04:29):
and some of the stuff that yousee online is very
conspiratorial and you got to becareful with everything.
But essentially it really doesfeel like Mark Zuckerberg is
just, he's always wanted to beTikTok, he's always hated the
fact that his algorithm is notas good, and so now he's really
aligned himself with thisadministration and so, as a
(04:49):
result, instagram is changingand I'm going to talk about that
in a second but also TikTok isnow sort of changing, and so
that's kind of what I wanted tojust mention, because my
algorithm is not completelyreset.
Now I don't know if you knowthis.
If you're on TikTok, first ofall you can reset your For you
(05:11):
page.
You can go into your settingsand just reset your FYP, so
that's good to do if you feellike you're not getting fed the
information you want anymore.
You feel like the algorithm isjust not working for you.
Whatever the case may be, youcan reset it at any time and it
really doesn't take that long totrain it.
All it takes is you engagingwith content, liking it,
(05:36):
commenting, sharing the stuffthat you like and saying not
interested on the stuff that youdon't like, or swiping through,
and you can do that at any time.
And so for me, when the app cameback online, I was able to jump
right back in.
I've got all my saves,everything looked fine,
everything looked normal, but myFor you page was different and
(05:59):
it wasn't completely resetbecause I was still getting fed
creators and content that I'm inalignment with right, that I
like, but I'm seeing a lot ofnew people that I haven't seen
before, that I really like, thatyou know are in alignment with
the things that I want to see,so that's really cool.
(06:22):
And another thing is that I'mseeing a lot of creators that I
followed like years ago in 2019,2020, and interacted with then,
but I haven't seen on my FYP ina really long time.
So it's like it's kind of likefor me, my FYP got like
re-infused.
It did reset some things, butI've only had to press not
(06:45):
interested maybe once or twice,like it's already pretty good
and it also feels faster and alittle bit better in some
respects, like it feels to melike a good change.
Now, this could just be myexperience.
So I did make a video a fewhours after we got it back,
(07:08):
because I was noticing some ofthese things and I wanted to see
if other people were noticingthem too and kind of what their
experience has been.
And a lot of people are sayinglike that video has about 7,000
views right now and a lot ofcomments.
A lot of people are engagingwith it and kind of giving me
their feedback.
And a lot of people areengaging with it and kind of
giving me their feedback and alot of people are saying that
they are having a similarexperience.
Some people I would say maybeless than five at this point
(07:36):
anyway were saying that theirFYP seems exactly the same and
then the rest of everybody elseis saying that it is almost been
completely reset.
So it's very interesting and itcould have something to do with
how often you use it and howyou use your account.
I am on TikTok entirely toomuch.
I know that.
So Maybe it's because of theway that I use it and how much I
(07:57):
use it, I'm not really sure.
I just think it's interesting.
And the thing that I wanted tolet you guys know about, in case
you don't know, is that you cancurate the things that you see
in your FYP, not just byengaging with it, but inside of
your settings.
This is actually something theylaunched before the ban.
Some people were saying thatthis has just shown up for them
(08:19):
now, but it was there before forme, so I don't think that this
is anything new that theyintroduced with this new version
.
Right, a lot of people aresaying like TikTok is very
different.
I don't really feel like it is.
Again, time will tell.
It could be, but you can gointo your settings.
Under settings and privacy,there's something called content
(08:40):
preferences and manage content,and when you click on those
things, it'll bring you to ascreen with a whole bunch of
sliders with different topicslike pets, lifestyle, home,
whatever.
You can tell it if you want tosee more or less of any specific
type of content.
(09:01):
So if you're having issues withyour FYP.
That might be something thatyou want to look into as well.
But what I really wanted to tellyou guys is that if you're not
posting, you really need toright now, just get out there
and start posting some content,because right now, a lot of
creators who normally don't showup on the FYP are showing up on
the FYP, and my videos seem tobe getting more eyes and more
(09:27):
traffic than they were before.
So anytime we get anything newfrom any algorithm, from any
platform, you need to be usingit and I'll talk about Instagram
in a second.
But specifically now, withTikTok, you need to post
something.
Okay, like, just start gettingsome content out there, even if
you've never really postedbefore.
Just start getting some contentout there, because you could
(09:49):
have a unique opportunity to geta little bit more reach than
you were getting before, perhapsAgain, don't quote me on.
You know I can't guarantee thisfor you, but I think you should
experiment with this prettyquickly actually.
So that's the timely thing Iwanted to mention to you guys
(10:11):
about TikTok Also going forward.
It is going to be anyone's guessat this point about what
happens with the entire platform.
So, essentially, the UnitedStates wants it to be 50-50,
like a US buyer.
I don't know how that's goingto line up.
I don't know.
A lot of people are saying thatMeta bought it.
(10:32):
But you guys, meta is apublicly traded company.
That can't happen withoutpeople knowing about it.
So if Meta had purchased it, wewould know.
Now.
That doesn't mean that theydidn't purchase it or want to
purchase it under a differentname.
I have no idea what goes on,but essentially, no, meta has
(10:57):
not purchased it, as far as weknow yet for sure.
We don't know if that's goingto happen.
A lot of people think that theapp will change in some respect.
All that to say.
You can like it or not, andthis goes for any platform.
At the end of the day, we donot own this platform.
Okay, we don't own any of thesesocial media platforms, so
(11:20):
that's why you never want to putall your eggs in one basket.
I saw a lot of photographersposting the night of the ban
that they were, you know.
Basically, it was catastrophicfor them because they had only
built their TikTok by, you know,getting a couple of viral
videos, and they had this hugeplatform that was now gone
(11:42):
because they hadn't reallynurtured that audience in any
other place and they hadn'tgotten it off of that platform,
meaning their email list andthings like that.
So if you are not doing that,if you don't have that strategy
in place where you are usingsocial media for your reach, to
(12:03):
get visibility, to get eyes onyour brand and then also
nurturing that audience so thatyou can convert them to paying
clients and getting them offthose platforms onto your
platform, like your website,your blog, your email list, then
that is definitely somethingyou need to put on your list for
2025.
(12:23):
Because these platforms can goaway at any time.
You could get banned forsomething really weird and
stupid.
You could get your accounttaken away and not get it back,
like I've seen this happen tophotographers.
So, yes, these are great toolsfor us to use for marketing, but
(12:43):
it should never be the onlything that you're doing for your
marketing.
I know I've talked to you guysabout this a lot, but there's a
reason why I'm talking about itBecause you don't own it.
You need to be able to controlyour content, and that's why I
created my little mini courserepurpose, because I want you to
be able to control your contentand that's why I created my
little mini course repurposebecause I want you to be able to
start with a blog.
(13:04):
There's no magic pill.
At the end of the day, youdon't have to buy anybody's
course to teach you how to doany of this.
It's really simple.
It starts with you.
It starts with your contentyour blog, your website, your
messaging.
Now you do have to have clarityon that.
You've got to have a reallygood foundation of what your
message is about, based on yourpurpose, your why and your
(13:27):
target clients.
But then you should be able tocraft your own content, starting
on your blog, and thenrepurpose that content across
your social channels, becauseyou're starting with your SEO
optimized content, right, andthat SEO optimized content
follows to all of those otherplatforms, meaning, if you put
(13:50):
in the SEO work for your blog,you don't have to keep redoing
it for the platforms.
It follows suit, right?
It's a very seamless process.
You produce one or two blogs amonth and then you use that blog
content for your social mediacontent for the rest of the
month, and you plan this outideally at least three months in
(14:11):
advance.
I would argue that most of youshould be doing this at least
six months in advance before yougo into your busy season in the
fall, if you make a point to dothis at least in June, before
you go into your busy season inthe fall, like if you make a
point to do this at least inJune, before you go into your
busy season, to at least startthinking about what those topics
are going to be that you'regoing to talk about and what
kind of content you're going toproduce.
And then you use tools likeChachi, pt and any kind of
(14:34):
automations.
That's really what you want tothink about to make your life
easier in the busy time.
But it starts with youunderstanding that process.
Okay, so, like it trickles down, but it starts with you.
Your social media should be anextension of your messaging on
your blog and your website, andif you are creating clear,
(14:54):
consistent messaging, then youdon't have to keep creating new
content.
You're basically saying thesame thing over and over again
in different ways.
It's cohesive, it makes youraudience feel good, it makes
them feel safe because it'sconsistent.
And also, when you have areally good SEO strategy, that
starts with your blog and yourwebsite, you are just coming up
organically on search for peoplewho are already warm because
(15:15):
they're looking for you, andthen you can use all of that
same sort of strategy with yourin-person marketing, just in a
different way, obviously,because it's in-person, those
three things, just when theywork well together your
in-person word of mouth, youronline SEO strategy and then
your social media strategy as anextension of all that.
(15:36):
Those three things workingtogether is like the gold
standard, essentially for yourmarketing.
It starts with youunderstanding how to craft that
message.
So if you haven't done thatwork, go back to that, but
essentially it's really not hard, right, it's kind of simple.
It's not to say that it's easy,but it is kind of simple.
(15:56):
Let's talk for a second aboutthe differences between TikTok
and Instagram, because there's abunch those of us who like to
spend most of our time on TikTokabsolutely hate Instagram,
because it's a very differentplatform.
If you've never been on TikTokand you're mostly on Instagram,
you have the opposite experiencebecause you're used to
Instagram.
We're just used to our ownexperiences.
Essentially okay, but Instagramhas just come out with a whole
(16:20):
bunch of new changes just inrecent days, one of the main
things being the grid.
The grid is no longer squares,it is a four by five and it's
actually not even a four by fiveLike.
If you get into the specificsof it.
To design your covers, you haveto do a specific like ratio.
I'll try and find that and putit in the comments for you guys
and the show notes for you,because if you do want to have,
(16:43):
like, a pretty grid, you'regoing to need to reformat that
and it's not just a four by five.
All that to say, I personallydo not think the grid is that
important and I'll tell you why.
I started to let go of my gridhaving to look perfect a long
time ago, and a lot of that wasbecause of TikTok.
(17:04):
Because TikTok doesn't havelike a curated grid, like, yeah,
you can have the same sort ofcovers, but for the most part,
it's not about that, right?
And Instagram has really toldus through their updates and
things like that recently thatthey really are kind of trying
to be more like TikTok.
And here's the thing Mostpeople, if they come across your
(17:27):
content, like if they'rescrolling let's say, if you're a
high school senior photographerand you created a reel and you
tagged your client in it and shereposted it on her story, like
we all would love for them to do, and then her friends see it
and they're looking at your reeland then they go to your
profile.
Okay, so that's what you want.
You want that client to comeinto contact with your brand,
(17:50):
either on their For you page,their timeline, or from another
client.
You want them to get to yourprofile.
Usually, the first thing ateenager is going to do is look
at your stories.
So this is why I tell everybodythat your story is really
important.
Like you need to be populatingyour story content daily, but
especially for high schoolsenior photographers, because
(18:11):
you need to be relevant for yourteenagers, right?
Like they want to know thatyou're using this platform and
that you're not just like somerandom person.
So A you need to lookprofessional.
Your site needs to be veryclear about who you are, what
you do.
Your bio needs to be SEOoptimized and it needs to tell
your client who you are veryclearly immediately and what you
(18:31):
do.
And then they're usually goingto look at your highlights.
Now Instagram is moving thehighlights.
They're not taking them away,but they are moving them.
So we will see if this changesthat behavior a little bit.
But this is why your highlightsare good.
It's a shortcut, basically sothat they don't have to go to
your website.
So if it's a high school seniorclient, they hit your profile.
They're going to look and seeokay, they're legit, this
(18:52):
person's legit and then they'regoing to go and look for more
content like what they just saw.
And if they just saw seniors,they're going to look for more
seniors.
If you shoot other things, like,a lot of people always ask me,
do I need to separate my content?
I'm a big believer that wedon't because, let's be honest,
you're probably not going to dothat.
There are some people who liketo separate it and have two or
(19:15):
three different Instagramaccounts.
That ain't me.
I am never going to be thatgirl.
So I want everything to be onone Instagram.
The key is that I have it towhere they can find the
information if they want it.
So I have a highlight forseniors, I have a highlight for
branding, et cetera.
I have highlights for coaching,reviews, testimonials, whatever
you want to just make it easyfor your clients and you want
them to feel good when they'redoing it.
(19:37):
And then, obviously, if theywant more information, they're
going to click out and go toyour website and ideally, that's
what you want.
You want them on your website,so having those clear links,
having something that's going todirect people easily that's
always important.
Once they get to your website,though, are they going to have a
cohesive experience there thanwhat they did on Instagram?
(19:58):
Are they going to findeverything easily?
Are they going to be wowed byyour work?
What is that experience like?
You really need to think aboutthat client journey.
So, with respect to some of theother changes that they've made,
like I said, they're going tobe moving the highlights and
they change the grid, which Ireally don't think is a big deal
, and if you really want apretty grid, I get it, but
(20:19):
realize that that's probablymore about you then your client.
At the end of the day, ifyou've got good content and it's
converting, it doesn't reallymatter.
I'm more worried about how wellyour content converts as
opposed to like is it pretty onmy grid?
Because I've seen some reallypretty accounts and some really
(20:40):
amazing photographers, and theyain't making any money.
So I want you to be able toactivate the buyer on and
offline, but your content reallyshould do the work for you and,
again, it shouldn't be the onlything that you're doing.
You shouldn't put all your eggsin one basket and, at the end
of the day, if all you're doingis just cross-posting the same
(21:00):
content on other platforms, likethe same video on Instagram
Reels and TikTok and YouTubeShorts and wherever else, okay,
that's cool, just do that.
It's better than not doing itat all.
Because if you're going to getreally in the nuts and bolts of
it, yeah, tiktok is going torespond to some content better
(21:22):
than others, vice versa.
And we know that TikTok does notprioritize what they call
unoriginal content, meaning ifit's coming from another
platform.
So, if it has any kind ofwatermark or if they know it's
from Instagram, they're notgoing to prioritize that in the
FYP.
But that doesn't mean you can'trepurpose it.
(21:44):
You can re-upload it manually.
You can use things likerepurposeio.
You can use Metrical to kind ofjust recreate it, however you
want repurpose it.
You can re-upload it manually.
You can use things likerepurposeio.
You can use, you know, metricalto like kind of just recreate
it, however you want to do it.
There's a lot, a lot ofdifferent ways.
I'm not going to get into allof that in this podcast, but you
can do that without it beingflagged as unoriginal content.
But you never, ever, ever wantto upload something with a
watermark from Instagram toTikTok.
(22:06):
Essentially, instagram also saidthey're coming out with their
own editing app to compete withCapCut, because CapCut did come
back as of today.
I'm recording this the daybefore the podcast comes out,
which is Wednesday, the 22nd.
So CapCut is back, but, justlike TikTok, it is not in the
app store.
So if you deleted the apps orif you have that automatic thing
(22:28):
on your phone that justautomatically offloads apps that
you don't use very often, youmay not have it anymore.
So you can still use CapCut onthe desktop though.
So that's good.
So we did get CapCut back.
Just side note, if you haven'tseen that it is back, and as
long as you didn't delete it oroffload it, you should have
(22:49):
access to it.
But Instagram is coming up withtheir own version of CapCut and
we'll see how good it is.
The thing about CapCut is thetemplates.
The templates are unmatched,honestly.
They've just made it so, soeasy, and it does take a minute
to get the hang of CapCut, butonce you do, you kind of can't
live without it.
So I'm really glad it's back.
(23:09):
It just makes creating videosso much easier.
So, like I said, instagram iscoming out with their own.
We'll see how that goes, and Iam sure that we will probably
see some more changes toInstagram in the coming months
as we see changes come to TikTok, because it could very well go
away and go away away.
I doubt that's going to happen.
(23:32):
I really do.
I feel like we're probablygoing to get a US buyer and that
could or could not be somethinggood.
We will see.
We will have to take this as itcomes.
What I'm doing during this timeis staying the course.
I am posting the heck out ofcontent.
I'm actually probably going todouble down and post a lot more
(23:53):
content on TikTok.
I'm also going to be talkingabout coming off platform more,
getting people to migrate overto Instagram more.
I know a lot of people aredeleting their Instagram and
Facebook because of the wholemeta thing and, trust me, I get
it, but I run a business.
I can't do that.
So, as much as I may or may notlike something that they do
(24:16):
whatever, I don't own these apps.
I am using it for marketing andI'm running a business, so
that's not really an option forme.
I am going to be trying tobuild my YouTube a little bit
more.
But, again, I already have myInstagram reels moving over
there, and another change isthat Instagram reels has said
that they're going to startletting us do three minute reels
(24:39):
pretty soon, so that'll beinteresting to see how that is
received by the market.
I think that these will be goodfor educational and it could be
for a lot of different things.
But with respect to, like let'sjust say, senior photographers
because I know a lot of you guyswho listen are senior
photographers I wouldn't bemaking a three minute reel of,
like a highlight reel of like aBTS.
(25:00):
You still got to make itengaging, right?
Remember who you're talking to.
Your audience, your teenaudience, has a very short
attention span, so they're notgoing to really want to watch a
three-minute video unless youare captivating them.
If you're telling them a story,if you're grabbing them in the
first couple of minutes, ifyou're teaching them something,
if you are nurturing them likehey, you know what.
(25:22):
I know that you just booked asession, or you're thinking
about booking a session.
Let's talk about your clothesfor a second.
Like, there are certain thingsthat you can make three minute
videos about that will keeptheir attention and that you can
link out to over and over againand repurpose.
You can put them on your blog,you can put them in your emails
to people, you can use it aseducational content, like.
(25:42):
All of that is really reallyawesome stuff to do, okay, and
not even just as a seniorphotographer, a wedding
photographer, any kind ofphotographer.
You can create guides andresources and create so many
little different pieces thatwill help your clients that you
can then link out to.
Those would be really good forthose three-minute reels
specifically, I think.
(26:02):
But I think we're also going tostart to see on both platforms.
I think we're going to start tosee more storytelling, think
we're also going to start to seeon both platforms.
I think we're going to start tosee more storytelling cinematic
content, because I think a lotof people are craving more of
that right now and they're kindof burnt out on just that
aesthetic sort of boring, youknow, like aesthetic short reels
(26:24):
where you have to go to thecaption to read everything.
I think we're going to see ashift in that for sure.
So the more you can double downon your story, the more you can
be creative and out of the boxand how you tell it.
I think it's going to beimportant and I mean on all
platforms going forward and anyway that you can relate to your
client, anything that's going tomake you feel more relatable,
(26:47):
that they can resonate with.
It can't just be like surfacestuff Now that's not to say all.
Your client needs to be likeearth shattering, life changing
content.
Like that's going to be reallyhard to do as a solopreneur.
I get it, but again, start withyour blog.
Start with the kind of contentyou want to be found for.
What are your clients searchingfor when they find you?
(27:09):
It doesn't always necessarilyhave to be like senior
photographer in my area, it canbe brand adjacent content.
But create the content so thatyou can come up organically for
these keywords that you want torank for and start creating more
of a cohesive plan to push thatstuff out on social
consistently so that you stay inthe algorithm's favor and you
(27:33):
stay top of mind for yourclients, because that's even
good for your in-person people,right?
If you've got already existingclients who follow you on social
and they see you consistentlycoming up, you're going to stay
top of mind for them when theyare looking for another kind of
photography service if you offerthat.
So it all is going to work inyour favor if you can get into
(27:55):
that habit.
And if it all seems daunting,it's really not.
You just got to prioritize it.
If you need help with that,just let me know.
Yes, I have one-on-one coachingpackages, but I am offering
just a handful of little pop-ups.
So if you need help with justone thing, you can book a call
for that Just shoot me an email,renee at reneebowencom, or DM
(28:15):
me on Instagram and I'll sendyou the info about that, because
I'm not even publicly puttingthat link out right now because
I want to keep it at a verymanageable number of people that
I offer that to.
So, help with your social media.
That's a really good example oflike a one-off coaching session
.
Like, if you just want helpfiguring out what to plan for
(28:38):
the next three months, I canwalk you through that with
ChatGPT and we can create thewhole plan in, like you know, 60
to 90 minutes.
We'll get you good and readywith a plan for the next three
months, including blog posts,including keywords and all your
social content too.
So, yeah, just reach out if youwant some help with that.
Also, real quick, before I wrapup, I want to remind you guys
(28:59):
that the Seniors Unlocked PeakSenior Summit is happening this
week.
I think you can still get youraccess to it if you get their
VIP pack.
I'm going to link that below,which means, basically, you can
watch all the replays.
You don't have to watch it live.
There's a lot of amazingteachers and I'm one of them.
So if you want to learn thisweek a little bit more about
your senior business, I'm goingto put that link in there.
I'm talking all about seniorteams and when you go through
(29:24):
the program, you're going to beoffered a pretty sweet discount
off of my creative team methodas well.
So you'll get a coupon codeafter you watch my presentation.
So if you are thinking aboutstarting a senior team, that's a
really good resource for you aswell.
So I'm going to list everythingI mentioned in the show notes
for y'all.
If you have any questions aboutany of this stuff, reach out.
(29:44):
Let's chat about it onInstagram.
The main thing I wanted youguys to get from this is don't
panic.
You can't control social anyway.
What you can control is yourstuff, your website, your blog,
your messaging.
Hone in on that, okay.
And if you are like snowed in inthe Tantra, like a lot of you
guys are right now.
Use this time to dig into yourbusiness and refine the heck out
(30:10):
of it so that you can hit theground running.
And that doesn't mean youshouldn't be marketing right now
.
By the way, even if you're nottaking clients right now, even
if your business goes dark for acouple months because you're in
the winter and you don't shoota lot, you still need to be
marketing this whole time.
And I'm not just talking aboutsocial media Again, it is just a
part of it.
(30:31):
But you need to be blogging,you need to be having a strategy
, you need to be consistent andyou need to be emailing your
list.
All of this works veryseamlessly.
I'm going to link repurposedown below as well, because that
little mini course walks youthrough all of this and it's
super cheap.
But all that to say you gotthis.
Okay.
I know that you want to stayunder the covers and stay warm.
Trust me, I get that.
(30:52):
It's not super cold here inSoCal, but we've been on fire
and literally it's just beenchaos.
So I understand wanting to stayunder the covers.
I understand not wanting to dothe things that we have to get
done, and if that's you, I feelyou A good strategy is to give
yourself a time limit.
(31:12):
Let yourself off the hook alittle bit.
If you're feeling like that,you might be a little burnt out
as well.
So be kind to yourself, giveyourself some grace, make
yourself feel good.
You've got to feel good first.
If you don't feel good andraise your vibration a little
bit, you're not going to get tothe things that you know you
need to do.
Okay, you're just going to feellike you're cracking the whip
on yourself, and that ain't fun.
(31:34):
So you need to turn that on itshead a little bit and do
something that's going to makeyou feel good.
That could be something relatedto your business or not.
It could be like you know, whatmakes me feel good is, like you
know, going to a museum ortaking a long hot bath or going
to get a massage.
Okay, do that.
Do the thing that's going tolike lift your vibration, make
(31:54):
you feel better, because thenyou are putting out a different
energetic signature that theuniverse is going to send right
back to you, and then you'regoing to get more of that, and
so it's going to feed off ofthat.
Think about what lights you upand do those things first and
(32:15):
then tackle that crap on yourlist that you know you got to
get done and you don't reallyfeel like it.
Put it on the calendar and makeit happen.
But you got to feel good first.
That doesn't mean let yourselfoff the hook and just not do it.
It means create thoseboundaries with yourself.
What is your non-negotiables?
But also do something good foryourself today, okay.
So if you're struggling withyour mindset, again reach out.
(32:35):
That's another good example ofa one-off call.
We can just hammer out what'sgoing on.
Get to the heart of it realquick so that you can get back
on track.
I'm happy to help.
Just let me know.
Have a great rest of your week.
I'll talk to you guys soon.
Love you, bye.
Welcome to Tried and True with the Dash of Woo, where
we blend rock-solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life and business coach and
professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, hey, welcome back to Triedand True with the Dash of Woo.
(00:27):
I'm Renee, your host, and Iwanted to do just a quick little
episode for you guys this week,specifically about some social
media, because we've had a lotgoing on in the last week
concerning TikTok and Instagram,so I just kind of wanted to
break it down for you guys alittle bit really quickly.
(00:49):
Nothing super deep in thisepisode, just to sort of get you
thinking about the changes andalso how to prepare for
potentially more changes,because more and more, it's
looking like things are going tocontinue shifting at a rapid
rate, especially this year.
So if you know me at all, youknow that I love TikTok.
(01:12):
It is my preferred platform.
I've been over there since 2019and I love TikTok.
I prefer it over Instagram fora lot of reasons.
I think the algorithm is better.
It's just off the charts betterand I like the community there.
(01:33):
So, if you're not familiar withTikTok and a lot of people
aren't still and I get it therewas a lot of this, you know, at
first people were like, well, Idon't want to be on TikTok
because that's you know, I don'twant to see dancing kids or
whatever.
But they don't realize that youcan curate your For you page
and your algorithm very quicklyand very easily by liking and
(01:58):
engaging with the content thatyou do want.
And it's really like that's oneof the things about the
algorithm that I like so much isthat it's very quick and easy
to customize your feed.
So there was this misconception, I think, and a lot of people
still have that misconception.
They're like, oh my gosh, I'mtoo old to be on TikTok or
whatever.
But that is absolutely not thecase.
(02:20):
Okay, there are lots of peoplein my age group I'm Gen X.
There's a lot of boomers evenon that app.
It's for everybody, it is notjust for young kids.
So, first of all, if you're ahigh school senior photographer,
you do need to be speaking toyour market and that's where
(02:41):
they are, and you also at leastneed to understand your market,
understand your teenage clients,and TikTok will help you do
that as well.
So, anyway, all that to say,you guys know that I love TikTok
.
So, the potential ban we havebeen hearing about this
potential ban for a long time,since like 2020.
And it's never really been areal thing, like something in
(03:06):
reality that could happen.
Most of us are like, yeah, yeah, yeah, whatever, it's not going
to happen.
And this time was more seriousbecause of the actual law and
I'm not going to go into all thespecifics because you can
definitely find all theinformation about that online if
you are interested in thebackstory and how it all came
about.
But essentially, this time wasdifferent and I knew it was
(03:28):
going to go dark, because theysaid they were going to go dark.
A lot of people still didn'tbelieve that it was going to
happen, but it did.
It went offline for I don'teven know if it was 12 hours, it
might've been less, but Iexpected it to come back pretty
quickly because, basically, wekind of all knew that we were
(03:48):
going to get an extension and sonow we're in this extension.
So, basically, tiktok wentoffline and then it came back on
and then now we have like a 75day extension basically.
So Trump has said that you knowhe's not.
He could have done a 90 day,but he's doing a 75 day and
(04:08):
essentially just to look overthe law and see if we can get a
US buyer, because that's kind ofthe big thing.
Now I'm not going to go into awhole bunch of the politics of
all this, but there are a lot,and there's a lot to do with
meta, but there are a lot andthere's a lot to do with meta,
(04:29):
and some of the stuff that yousee online is very
conspiratorial and you got to becareful with everything.
But essentially it really doesfeel like Mark Zuckerberg is
just, he's always wanted to beTikTok, he's always hated the
fact that his algorithm is notas good, and so now he's really
aligned himself with thisadministration and so, as a
(04:49):
result, instagram is changingand I'm going to talk about that
in a second but also TikTok isnow sort of changing, and so
that's kind of what I wanted tojust mention, because my
algorithm is not completelyreset.
Now I don't know if you knowthis.
If you're on TikTok, first ofall you can reset your For you
(05:11):
page.
You can go into your settingsand just reset your FYP, so
that's good to do if you feellike you're not getting fed the
information you want anymore.
You feel like the algorithm isjust not working for you.
Whatever the case may be, youcan reset it at any time and it
really doesn't take that long totrain it.
All it takes is you engagingwith content, liking it,
(05:36):
commenting, sharing the stuffthat you like and saying not
interested on the stuff that youdon't like, or swiping through,
and you can do that at any time.
And so for me, when the app cameback online, I was able to jump
right back in.
I've got all my saves,everything looked fine,
everything looked normal, but myFor you page was different and
(05:59):
it wasn't completely resetbecause I was still getting fed
creators and content that I'm inalignment with right, that I
like, but I'm seeing a lot ofnew people that I haven't seen
before, that I really like, thatyou know are in alignment with
the things that I want to see,so that's really cool.
(06:22):
And another thing is that I'mseeing a lot of creators that I
followed like years ago in 2019,2020, and interacted with then,
but I haven't seen on my FYP ina really long time.
So it's like it's kind of likefor me, my FYP got like
re-infused.
It did reset some things, butI've only had to press not
(06:45):
interested maybe once or twice,like it's already pretty good
and it also feels faster and alittle bit better in some
respects, like it feels to melike a good change.
Now, this could just be myexperience.
So I did make a video a fewhours after we got it back,
(07:08):
because I was noticing some ofthese things and I wanted to see
if other people were noticingthem too and kind of what their
experience has been.
And a lot of people are sayinglike that video has about 7,000
views right now and a lot ofcomments.
A lot of people are engagingwith it and kind of giving me
their feedback.
And a lot of people areengaging with it and kind of
giving me their feedback and alot of people are saying that
they are having a similarexperience.
Some people I would say maybeless than five at this point
(07:36):
anyway were saying that theirFYP seems exactly the same and
then the rest of everybody elseis saying that it is almost been
completely reset.
So it's very interesting and itcould have something to do with
how often you use it and howyou use your account.
I am on TikTok entirely toomuch.
I know that.
So Maybe it's because of theway that I use it and how much I
(07:57):
use it, I'm not really sure.
I just think it's interesting.
And the thing that I wanted tolet you guys know about, in case
you don't know, is that you cancurate the things that you see
in your FYP, not just byengaging with it, but inside of
your settings.
This is actually something theylaunched before the ban.
Some people were saying thatthis has just shown up for them
(08:19):
now, but it was there before forme, so I don't think that this
is anything new that theyintroduced with this new version
.
Right, a lot of people aresaying like TikTok is very
different.
I don't really feel like it is.
Again, time will tell.
It could be, but you can gointo your settings.
Under settings and privacy,there's something called content
(08:40):
preferences and manage content,and when you click on those
things, it'll bring you to ascreen with a whole bunch of
sliders with different topicslike pets, lifestyle, home,
whatever.
You can tell it if you want tosee more or less of any specific
type of content.
(09:01):
So if you're having issues withyour FYP.
That might be something thatyou want to look into as well.
But what I really wanted to tellyou guys is that if you're not
posting, you really need toright now, just get out there
and start posting some content,because right now, a lot of
creators who normally don't showup on the FYP are showing up on
the FYP, and my videos seem tobe getting more eyes and more
(09:27):
traffic than they were before.
So anytime we get anything newfrom any algorithm, from any
platform, you need to be usingit and I'll talk about Instagram
in a second.
But specifically now, withTikTok, you need to post
something.
Okay, like, just start gettingsome content out there, even if
you've never really postedbefore.
Just start getting some contentout there, because you could
(09:49):
have a unique opportunity to geta little bit more reach than
you were getting before, perhapsAgain, don't quote me on.
You know I can't guarantee thisfor you, but I think you should
experiment with this prettyquickly actually.
So that's the timely thing Iwanted to mention to you guys
(10:11):
about TikTok Also going forward.
It is going to be anyone's guessat this point about what
happens with the entire platform.
So, essentially, the UnitedStates wants it to be 50-50,
like a US buyer.
I don't know how that's goingto line up.
I don't know.
A lot of people are saying thatMeta bought it.
(10:32):
But you guys, meta is apublicly traded company.
That can't happen withoutpeople knowing about it.
So if Meta had purchased it, wewould know.
Now.
That doesn't mean that theydidn't purchase it or want to
purchase it under a differentname.
I have no idea what goes on,but essentially, no, meta has
(10:57):
not purchased it, as far as weknow yet for sure.
We don't know if that's goingto happen.
A lot of people think that theapp will change in some respect.
All that to say.
You can like it or not, andthis goes for any platform.
At the end of the day, we donot own this platform.
Okay, we don't own any of thesesocial media platforms, so
(11:20):
that's why you never want to putall your eggs in one basket.
I saw a lot of photographersposting the night of the ban
that they were, you know.
Basically, it was catastrophicfor them because they had only
built their TikTok by, you know,getting a couple of viral
videos, and they had this hugeplatform that was now gone
(11:42):
because they hadn't reallynurtured that audience in any
other place and they hadn'tgotten it off of that platform,
meaning their email list andthings like that.
So if you are not doing that,if you don't have that strategy
in place where you are usingsocial media for your reach, to
(12:03):
get visibility, to get eyes onyour brand and then also
nurturing that audience so thatyou can convert them to paying
clients and getting them offthose platforms onto your
platform, like your website,your blog, your email list, then
that is definitely somethingyou need to put on your list for
2025.
(12:23):
Because these platforms can goaway at any time.
You could get banned forsomething really weird and
stupid.
You could get your accounttaken away and not get it back,
like I've seen this happen tophotographers.
So, yes, these are great toolsfor us to use for marketing, but
(12:43):
it should never be the onlything that you're doing for your
marketing.
I know I've talked to you guysabout this a lot, but there's a
reason why I'm talking about itBecause you don't own it.
You need to be able to controlyour content, and that's why I
created my little mini courserepurpose, because I want you to
be able to control your contentand that's why I created my
little mini course repurposebecause I want you to be able to
start with a blog.
(13:04):
There's no magic pill.
At the end of the day, youdon't have to buy anybody's
course to teach you how to doany of this.
It's really simple.
It starts with you.
It starts with your contentyour blog, your website, your
messaging.
Now you do have to have clarityon that.
You've got to have a reallygood foundation of what your
message is about, based on yourpurpose, your why and your
(13:27):
target clients.
But then you should be able tocraft your own content, starting
on your blog, and thenrepurpose that content across
your social channels, becauseyou're starting with your SEO
optimized content, right, andthat SEO optimized content
follows to all of those otherplatforms, meaning, if you put
(13:50):
in the SEO work for your blog,you don't have to keep redoing
it for the platforms.
It follows suit, right?
It's a very seamless process.
You produce one or two blogs amonth and then you use that blog
content for your social mediacontent for the rest of the
month, and you plan this outideally at least three months in
(14:11):
advance.
I would argue that most of youshould be doing this at least
six months in advance before yougo into your busy season in the
fall, if you make a point to dothis at least in June, before
you go into your busy season inthe fall, like if you make a
point to do this at least inJune, before you go into your
busy season, to at least startthinking about what those topics
are going to be that you'regoing to talk about and what
kind of content you're going toproduce.
And then you use tools likeChachi, pt and any kind of
(14:34):
automations.
That's really what you want tothink about to make your life
easier in the busy time.
But it starts with youunderstanding that process.
Okay, so, like it trickles down, but it starts with you.
Your social media should be anextension of your messaging on
your blog and your website, andif you are creating clear,
(14:54):
consistent messaging, then youdon't have to keep creating new
content.
You're basically saying thesame thing over and over again
in different ways.
It's cohesive, it makes youraudience feel good, it makes
them feel safe because it'sconsistent.
And also, when you have areally good SEO strategy, that
starts with your blog and yourwebsite, you are just coming up
organically on search for peoplewho are already warm because
(15:15):
they're looking for you, andthen you can use all of that
same sort of strategy with yourin-person marketing, just in a
different way, obviously,because it's in-person, those
three things, just when theywork well together your
in-person word of mouth, youronline SEO strategy and then
your social media strategy as anextension of all that.
(15:36):
Those three things workingtogether is like the gold
standard, essentially for yourmarketing.
It starts with youunderstanding how to craft that
message.
So if you haven't done thatwork, go back to that, but
essentially it's really not hard, right, it's kind of simple.
It's not to say that it's easy,but it is kind of simple.
(15:56):
Let's talk for a second aboutthe differences between TikTok
and Instagram, because there's abunch those of us who like to
spend most of our time on TikTokabsolutely hate Instagram,
because it's a very differentplatform.
If you've never been on TikTokand you're mostly on Instagram,
you have the opposite experiencebecause you're used to
Instagram.
We're just used to our ownexperiences.
Essentially okay, but Instagramhas just come out with a whole
(16:20):
bunch of new changes just inrecent days, one of the main
things being the grid.
The grid is no longer squares,it is a four by five and it's
actually not even a four by fiveLike.
If you get into the specificsof it.
To design your covers, you haveto do a specific like ratio.
I'll try and find that and putit in the comments for you guys
and the show notes for you,because if you do want to have,
(16:43):
like, a pretty grid, you'regoing to need to reformat that
and it's not just a four by five.
All that to say, I personallydo not think the grid is that
important and I'll tell you why.
I started to let go of my gridhaving to look perfect a long
time ago, and a lot of that wasbecause of TikTok.
(17:04):
Because TikTok doesn't havelike a curated grid, like, yeah,
you can have the same sort ofcovers, but for the most part,
it's not about that, right?
And Instagram has really toldus through their updates and
things like that recently thatthey really are kind of trying
to be more like TikTok.
And here's the thing Mostpeople, if they come across your
(17:27):
content, like if they'rescrolling let's say, if you're a
high school senior photographerand you created a reel and you
tagged your client in it and shereposted it on her story, like
we all would love for them to do, and then her friends see it
and they're looking at your reeland then they go to your
profile.
Okay, so that's what you want.
You want that client to comeinto contact with your brand,
(17:50):
either on their For you page,their timeline, or from another
client.
You want them to get to yourprofile.
Usually, the first thing ateenager is going to do is look
at your stories.
So this is why I tell everybodythat your story is really
important.
Like you need to be populatingyour story content daily, but
especially for high schoolsenior photographers, because
(18:11):
you need to be relevant for yourteenagers, right?
Like they want to know thatyou're using this platform and
that you're not just like somerandom person.
So A you need to lookprofessional.
Your site needs to be veryclear about who you are, what
you do.
Your bio needs to be SEOoptimized and it needs to tell
your client who you are veryclearly immediately and what you
(18:31):
do.
And then they're usually goingto look at your highlights.
Now Instagram is moving thehighlights.
They're not taking them away,but they are moving them.
So we will see if this changesthat behavior a little bit.
But this is why your highlightsare good.
It's a shortcut, basically sothat they don't have to go to
your website.
So if it's a high school seniorclient, they hit your profile.
They're going to look and seeokay, they're legit, this
(18:52):
person's legit and then they'regoing to go and look for more
content like what they just saw.
And if they just saw seniors,they're going to look for more
seniors.
If you shoot other things, like,a lot of people always ask me,
do I need to separate my content?
I'm a big believer that wedon't because, let's be honest,
you're probably not going to dothat.
There are some people who liketo separate it and have two or
(19:15):
three different Instagramaccounts.
That ain't me.
I am never going to be thatgirl.
So I want everything to be onone Instagram.
The key is that I have it towhere they can find the
information if they want it.
So I have a highlight forseniors, I have a highlight for
branding, et cetera.
I have highlights for coaching,reviews, testimonials, whatever
you want to just make it easyfor your clients and you want
them to feel good when they'redoing it.
(19:37):
And then, obviously, if theywant more information, they're
going to click out and go toyour website and ideally, that's
what you want.
You want them on your website,so having those clear links,
having something that's going todirect people easily that's
always important.
Once they get to your website,though, are they going to have a
cohesive experience there thanwhat they did on Instagram?
(19:58):
Are they going to findeverything easily?
Are they going to be wowed byyour work?
What is that experience like?
You really need to think aboutthat client journey.
So, with respect to some of theother changes that they've made,
like I said, they're going tobe moving the highlights and
they change the grid, which Ireally don't think is a big deal
, and if you really want apretty grid, I get it, but
(20:19):
realize that that's probablymore about you then your client.
At the end of the day, ifyou've got good content and it's
converting, it doesn't reallymatter.
I'm more worried about how wellyour content converts as
opposed to like is it pretty onmy grid?
Because I've seen some reallypretty accounts and some really
(20:40):
amazing photographers, and theyain't making any money.
So I want you to be able toactivate the buyer on and
offline, but your content reallyshould do the work for you and,
again, it shouldn't be the onlything that you're doing.
You shouldn't put all your eggsin one basket and, at the end
of the day, if all you're doingis just cross-posting the same
(21:00):
content on other platforms, likethe same video on Instagram
Reels and TikTok and YouTubeShorts and wherever else, okay,
that's cool, just do that.
It's better than not doing itat all.
Because if you're going to getreally in the nuts and bolts of
it, yeah, tiktok is going torespond to some content better
(21:22):
than others, vice versa.
And we know that TikTok does notprioritize what they call
unoriginal content, meaning ifit's coming from another
platform.
So, if it has any kind ofwatermark or if they know it's
from Instagram, they're notgoing to prioritize that in the
FYP.
But that doesn't mean you can'trepurpose it.
(21:44):
You can re-upload it manually.
You can use things likerepurposeio.
You can use Metrical to kind ofjust recreate it, however you
want repurpose it.
You can re-upload it manually.
You can use things likerepurposeio.
You can use, you know, metricalto like kind of just recreate
it, however you want to do it.
There's a lot, a lot ofdifferent ways.
I'm not going to get into allof that in this podcast, but you
can do that without it beingflagged as unoriginal content.
But you never, ever, ever wantto upload something with a
watermark from Instagram toTikTok.
(22:06):
Essentially, instagram also saidthey're coming out with their
own editing app to compete withCapCut, because CapCut did come
back as of today.
I'm recording this the daybefore the podcast comes out,
which is Wednesday, the 22nd.
So CapCut is back, but, justlike TikTok, it is not in the
app store.
So if you deleted the apps orif you have that automatic thing
(22:28):
on your phone that justautomatically offloads apps that
you don't use very often, youmay not have it anymore.
So you can still use CapCut onthe desktop though.
So that's good.
So we did get CapCut back.
Just side note, if you haven'tseen that it is back, and as
long as you didn't delete it oroffload it, you should have
(22:49):
access to it.
But Instagram is coming up withtheir own version of CapCut and
we'll see how good it is.
The thing about CapCut is thetemplates.
The templates are unmatched,honestly.
They've just made it so, soeasy, and it does take a minute
to get the hang of CapCut, butonce you do, you kind of can't
live without it.
So I'm really glad it's back.
(23:09):
It just makes creating videosso much easier.
So, like I said, instagram iscoming out with their own.
We'll see how that goes, and Iam sure that we will probably
see some more changes toInstagram in the coming months
as we see changes come to TikTok, because it could very well go
away and go away away.
I doubt that's going to happen.
(23:32):
I really do.
I feel like we're probablygoing to get a US buyer and that
could or could not be somethinggood.
We will see.
We will have to take this as itcomes.
What I'm doing during this timeis staying the course.
I am posting the heck out ofcontent.
I'm actually probably going todouble down and post a lot more
(23:53):
content on TikTok.
I'm also going to be talkingabout coming off platform more,
getting people to migrate overto Instagram more.
I know a lot of people aredeleting their Instagram and
Facebook because of the wholemeta thing and, trust me, I get
it, but I run a business.
I can't do that.
So, as much as I may or may notlike something that they do
(24:16):
whatever, I don't own these apps.
I am using it for marketing andI'm running a business, so
that's not really an option forme.
I am going to be trying tobuild my YouTube a little bit
more.
But, again, I already have myInstagram reels moving over
there, and another change isthat Instagram reels has said
that they're going to startletting us do three minute reels
(24:39):
pretty soon, so that'll beinteresting to see how that is
received by the market.
I think that these will be goodfor educational and it could be
for a lot of different things.
But with respect to, like let'sjust say, senior photographers
because I know a lot of you guyswho listen are senior
photographers I wouldn't bemaking a three minute reel of,
like a highlight reel of like aBTS.
(25:00):
You still got to make itengaging, right?
Remember who you're talking to.
Your audience, your teenaudience, has a very short
attention span, so they're notgoing to really want to watch a
three-minute video unless youare captivating them.
If you're telling them a story,if you're grabbing them in the
first couple of minutes, ifyou're teaching them something,
if you are nurturing them likehey, you know what.
(25:22):
I know that you just booked asession, or you're thinking
about booking a session.
Let's talk about your clothesfor a second.
Like, there are certain thingsthat you can make three minute
videos about that will keeptheir attention and that you can
link out to over and over againand repurpose.
You can put them on your blog,you can put them in your emails
to people, you can use it aseducational content, like.
(25:42):
All of that is really reallyawesome stuff to do, okay, and
not even just as a seniorphotographer, a wedding
photographer, any kind ofphotographer.
You can create guides andresources and create so many
little different pieces thatwill help your clients that you
can then link out to.
Those would be really good forthose three-minute reels
specifically, I think.
(26:02):
But I think we're also going tostart to see on both platforms.
I think we're going to start tosee more storytelling, think
we're also going to start to seeon both platforms.
I think we're going to start tosee more storytelling cinematic
content, because I think a lotof people are craving more of
that right now and they're kindof burnt out on just that
aesthetic sort of boring, youknow, like aesthetic short reels
(26:24):
where you have to go to thecaption to read everything.
I think we're going to see ashift in that for sure.
So the more you can double downon your story, the more you can
be creative and out of the boxand how you tell it.
I think it's going to beimportant and I mean on all
platforms going forward and anyway that you can relate to your
client, anything that's going tomake you feel more relatable,
(26:47):
that they can resonate with.
It can't just be like surfacestuff Now that's not to say all.
Your client needs to be likeearth shattering, life changing
content.
Like that's going to be reallyhard to do as a solopreneur.
I get it, but again, start withyour blog.
Start with the kind of contentyou want to be found for.
What are your clients searchingfor when they find you?
(27:09):
It doesn't always necessarilyhave to be like senior
photographer in my area, it canbe brand adjacent content.
But create the content so thatyou can come up organically for
these keywords that you want torank for and start creating more
of a cohesive plan to push thatstuff out on social
consistently so that you stay inthe algorithm's favor and you
(27:33):
stay top of mind for yourclients, because that's even
good for your in-person people,right?
If you've got already existingclients who follow you on social
and they see you consistentlycoming up, you're going to stay
top of mind for them when theyare looking for another kind of
photography service if you offerthat.
So it all is going to work inyour favor if you can get into
(27:55):
that habit.
And if it all seems daunting,it's really not.
You just got to prioritize it.
If you need help with that,just let me know.
Yes, I have one-on-one coachingpackages, but I am offering
just a handful of little pop-ups.
So if you need help with justone thing, you can book a call
for that Just shoot me an email,renee at reneebowencom, or DM
(28:15):
me on Instagram and I'll sendyou the info about that, because
I'm not even publicly puttingthat link out right now because
I want to keep it at a verymanageable number of people that
I offer that to.
So, help with your social media.
That's a really good example oflike a one-off coaching session
.
Like, if you just want helpfiguring out what to plan for
(28:38):
the next three months, I canwalk you through that with
ChatGPT and we can create thewhole plan in, like you know, 60
to 90 minutes.
We'll get you good and readywith a plan for the next three
months, including blog posts,including keywords and all your
social content too.
So, yeah, just reach out if youwant some help with that.
Also, real quick, before I wrapup, I want to remind you guys
(28:59):
that the Seniors Unlocked PeakSenior Summit is happening this
week.
I think you can still get youraccess to it if you get their
VIP pack.
I'm going to link that below,which means, basically, you can
watch all the replays.
You don't have to watch it live.
There's a lot of amazingteachers and I'm one of them.
So if you want to learn thisweek a little bit more about
your senior business, I'm goingto put that link in there.
I'm talking all about seniorteams and when you go through
(29:24):
the program, you're going to beoffered a pretty sweet discount
off of my creative team methodas well.
So you'll get a coupon codeafter you watch my presentation.
So if you are thinking aboutstarting a senior team, that's a
really good resource for you aswell.
So I'm going to list everythingI mentioned in the show notes
for y'all.
If you have any questions aboutany of this stuff, reach out.
(29:44):
Let's chat about it onInstagram.
The main thing I wanted youguys to get from this is don't
panic.
You can't control social anyway.
What you can control is yourstuff, your website, your blog,
your messaging.
Hone in on that, okay.
And if you are like snowed in inthe Tantra, like a lot of you
guys are right now.
Use this time to dig into yourbusiness and refine the heck out
(30:10):
of it so that you can hit theground running.
And that doesn't mean youshouldn't be marketing right now
.
By the way, even if you're nottaking clients right now, even
if your business goes dark for acouple months because you're in
the winter and you don't shoota lot, you still need to be
marketing this whole time.
And I'm not just talking aboutsocial media Again, it is just a
part of it.
(30:31):
But you need to be blogging,you need to be having a strategy
, you need to be consistent andyou need to be emailing your
list.
All of this works veryseamlessly.
I'm going to link repurposedown below as well, because that
little mini course walks youthrough all of this and it's
super cheap.
But all that to say you gotthis.
Okay.
I know that you want to stayunder the covers and stay warm.
Trust me, I get that.
(30:52):
It's not super cold here inSoCal, but we've been on fire
and literally it's just beenchaos.
So I understand wanting to stayunder the covers.
I understand not wanting to dothe things that we have to get
done, and if that's you, I feelyou A good strategy is to give
yourself a time limit.
(31:12):
Let yourself off the hook alittle bit.
If you're feeling like that,you might be a little burnt out
as well.
So be kind to yourself, giveyourself some grace, make
yourself feel good.
You've got to feel good first.
If you don't feel good andraise your vibration a little
bit, you're not going to get tothe things that you know you
need to do.
Okay, you're just going to feellike you're cracking the whip
on yourself, and that ain't fun.
(31:34):
So you need to turn that on itshead a little bit and do
something that's going to makeyou feel good.
That could be something relatedto your business or not.
It could be like you know, whatmakes me feel good is, like you
know, going to a museum ortaking a long hot bath or going
to get a massage.
Okay, do that.
Do the thing that's going tolike lift your vibration, make
(31:54):
you feel better, because thenyou are putting out a different
energetic signature that theuniverse is going to send right
back to you, and then you'regoing to get more of that, and
so it's going to feed off ofthat.
Think about what lights you upand do those things first and
(32:15):
then tackle that crap on yourlist that you know you got to
get done and you don't reallyfeel like it.
Put it on the calendar and makeit happen.
But you got to feel good first.
That doesn't mean let yourselfoff the hook and just not do it.
It means create thoseboundaries with yourself.
What is your non-negotiables?
But also do something good foryourself today, okay.
So if you're struggling withyour mindset, again reach out.
(32:35):
That's another good example ofa one-off call.
We can just hammer out what'sgoing on.
Get to the heart of it realquick so that you can get back
on track.
I'm happy to help.
Just let me know.
Have a great rest of your week.
I'll talk to you guys soon.
Love you, bye.
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