Join Jeff "Tigger" Earhart for an all-new episode of the Ranch It Up radio show! This week, we're taking a fascinating trip back in time to explore the origins of video livestock auctions.
We sit down with Ted Odle of Superior Livestock Auction, whose father spearheaded the groundbreaking idea of selling cattle via video back in the 1980s. Ted shares incredible stories about the early days, the initial skepticism, and how Superior Livestock grew from a handful of reps to selling nearly two million head of cattle a year. Learn about the challenges of getting both producers and buyers to "buy into" this revolutionary concept and the core fundamentals that have remained key to their success for over 40 years.
Then, we fast-forward to the present as we gear up for the highly anticipated Week in the Rockies sale from Superior Livestock Auction, happening July 7th through the 11th. With over 313,000 head of feeder cattle cataloged, Tigger and Ted discuss the optimistic market outlook and what producers can expect for their calves. Ted emphasizes the current strength of the market and the advantages of direct-from-the-ranch sales for both health and logistics.
Plus, Kirk Donzbach from Stonex Financial Incorporated breaks down the latest livestock market numbers as of June 27th, giving you the critical insights on feeder futures, live cattle, and box beef prices. Kirk also shares details about his own consigned calves, lots 6740A and 6740B, selling in the Week in the Rockies sale. (Find links to his listings in the show notes at RanchItUpShow.com!)
And don't miss a special segment with Shay Wanner from Casual Cattle Conversations on diversifying your ranch income by hosting events and guests.
Chapters
- (00:00:02) - Ranch It Up: Video Auction Started
- (00:00:50) - Tell us about Superior Livestock
- (00:02:01) - Televised cattle sales
- (00:07:51) - Superior Livestock Auction
- (00:11:02) - Big Five Sales in the Rocky Mountains
- (00:11:52) - Cattle Market
- (00:17:24) - Ranch It Up: Week in the Rockies
- (00:19:39) - CME Feeder Futures End Week Up 567%
- (00:21:01) - Ranching It Up
- (00:22:57) - Week in the Rockies: Hosting Events on Your Ranch
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