2: Daniel Pfitscher of Weingut Pfitscher on the rise of Alpine wines in Alto-Adige Südtirol - TRINKTalks

Welcome to Episode 2 of TRINKTalks. Today’s conversation is with Daniel Pfitscher of Weingut Pfitscher in Bolzano, located in South Tyrol, Northern Italy. Daniel talks to us about the evolution of winemaking at Pfitscher and their role in the development of quality wines in Alto Adige, especially Pinot Noir (aka Blauburgunder). Daniel also proudly discusses their most recent award winning wine Pinot Nero Riserva Vigna das Langefeld as well as the Pfitscher winery’s commitment to sustainability (Weingut Pftischer was the first winery in Italy to be awarded the casaclima certification). 

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Daniel Pfitcher, born 1990, is the junior manager at Weingut Pfitscher (management, sales, marketing). He studied "economics and business management" at the Free University of Bozen and attended a part-time course at the Austrian Wine Academy. He is a member of the board of directors of the South Tyrol wineries and was formerly a pro football player at FC Südtirol and AC Bellaria Igea Marina. 

Daniel is a dynamic personality, described as the conductor, sales wizard, and marketing guru at Pfitscher. He has a knack for building contacts and assessing the commercial potential of cooperation with partners. As a consequence, the Pfitscher wines are now availa­ble in more than 10 countries, with Japan and Taiwan as the latest additions. 

To read more about the wines of Alto Adige, don’t miss Ian D’Agata’s (one of TRINK Magazine’s contributors) article titled: Understanding Alto Adige-Südtirol

ABOUT TRINK TRINKTalks has been brought to you by TRINK Magazine, an independent quarterly digital publication exploring the “German-speaking wines” of Austria, Germany, Italy, and Switzerland. Founders Paula Redes Sidore, based in Germany, and Valerie Kathawala, in New York, were brought together by their shared love for these wines and the conviction that a deep understanding of the cultural contexts in which they are embedded is essential to appreciating them fully. TRINK launched in 2020. From the outset, their mission has been to deepen the understanding of how wine intersects with and impacts the narrative, culture, history, and geography of the European spaces where German is common cultural currency. 

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