In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too.
Key Takeaways:
- Why strategy should always drive design decisions
- The impact of simplifying complex product structures
- How better content and intuitive navigation increased conversions
- The measurable results that made this project a success
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