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September 8, 2025 44 mins

Sometimes the best business stories start with a simple "why not?"
That's exactly what happened when Luke Petherbridge, a Sydney-raised finance guy, got asked if he'd consider moving to Cleveland, Ohio. Fast-forward a few years, and he's now running Link - one of America's largest logistics operations with 1,100 staff, 3,500 buildings, and a staggering statistic: roughly 5% of US GDP flows through their facilities. In this month’s Troubleshooters episode, we cover:
• How the "last mile" revolution transformed logistics (and why your morning Amazon order arrives the same afternoon)
• The career lessons Luke learned during his baptism of fire at the GFC - and why he tells his younger self that "character is forged in crisis"
• How Link navigated COVID-19 while hiring 400+ people virtually and turning potential disaster into rocket-ship growth
• The three ways Luke's team is deploying AI across their platform (spoiler: it's not what most businesses are doing)
• Why Luke believes being "open to yes" and maintaining curiosity are the keys to building something meaningful

The post Luke Petherbridge, CEO of Link Logistics first appeared on Oasis Partners.

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