Sheree Sullivan, an entrepreneur since age 19, discussed her journey from cheese making to hospitality and electro-enhanced beer. She highlighted her parents' entrepreneurial influence and the challenges of starting a business. Sheree transitioned from a goat dairy to a cheese factory, eventually selling 90% to a Japanese trade buyer. She then scaled Grunthal Brew, a hospitality venue, and introduced eBEER, a low-carb, high-flavour beer with unique brewing techniques. Sheree emphasised the importance of financial sustainability, leveraging products over time, and the value of fun in business.
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