True Business Stories

True Business Stories

Fantastic stories and insights from business leaders

Episodes

July 18, 2025 35 mins

Alex has had a career with Telstra and Microsoft and his learnings from these companies helped him start his own business helping companies with Ai.

A great story of following your passion and being brave!

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Andrew has property in his blood growing up in one of Geelong's famous families. He spent some years working in New York working on a number of creative projects. On returning to Victoria he has started a company called Euca - Eco-Cabins’  - with a primary goal of cabins & small homes for regional tourism, Airbnbs, backyard dwellings and small footprint living. Small homes for a wide range of uses. 

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Karen Foster started her life as a journalist but decided this was not her calling. The journey from journalist to Mayor is an interesting one. Karen now operates a business and leadership development consultancy in Port Fairy and is Mayor of Moyne Shire.

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June 27, 2025 32 mins

We interviewed Aamir on his journey some time ago. We now speak to him about his passion and love for ai and how it can help businesses and individuals. A fascinating story.

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Maree started her life wanting to be a teacher. This led to a career working and mentoring leaders and organisations across a wide variety of industries.  

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June 13, 2025 34 mins

Samantha has had a wide and varied career developing  her skills and expertise across a wide range of industries. This has now led to working in the fabric industry developing some exciting and new products. 

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David started his schooling learning about metal working and this led to a career in steel manufacturing, selling and importing. He now heads the Australian Steel Association and also the Advanced fibre Cluster working to improve the opportunities for members and to grow their businesses,   

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Aaron has taken his love of golf through playing professionally, running a golf course to now operating his own golfing coaching and analysis business.

https://www.geelonggolfstudio.com.au/coaching

A different business story.


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May 23, 2025 28 mins

Shaun has had an interesting life journey from South Africa to Queensland and now Geelong. He has a passion for looking after and providing the water we need for our daily lives in an increasingly tough environment. A great conversation.

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May 16, 2025 41 mins

James is a serial entrepreneur and he discusses his journey from political lobbyist to running and developing businesses from scratch. He has learnt a lot along the way and this frank and open chat shows you how he continues to learn and grow.

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May 9, 2025 28 mins

Claire loves risk and has spent most of her career helping businesses identify risk and how to use that risk analysis to make better business decisions.

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April 22, 2025 33 mins

Robert Bruce has had an international career in building and creating better businesses and improving processes through the LEAN way.

A great story about how the right advice and skills can create better businesses. 

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April 11, 2025 36 mins

Amanda wanted to be a journalist and then ended up working in the fabric and rag trade. A chat with her brother in law led to the establishment of her business selling cut flowers Smellies https://smellies.com.au/ - 30 years ago and still trading strongly.

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A group met to chat about the recent global issues especially the Trump tariffs. What should we do and what might change in Australia.

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March 27, 2025 31 mins

Harvey has had a long career as a CEO across a wide range of company's. One of his earliest roles was with Jarvis Walker - the well known and loved fishing gear company.   

His journey as a CEO has now led to him being a coach with https://www.vistage.com.au/ an organisation that runs peer advisory groups to help CEO's grow and learn.

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March 21, 2025 32 mins

Tony had a great career spanning 19 years in education at Christian College in Geelong. Deciding he needed a change, a chat and a phone call led to a job offer and now he is CEO at Scaada  https://scaada.com.au/ 

Tony loves his change as the company has the same values and ethics he follows in his life. A great story.

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Sarah and Cass love design and making a difference in the world.  A meeting at The Gordon TAFE while both were studying eventually led to them teaming up to create their business Storyfolk.

A business founded on great values and one that keeps winning awards. 

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February 27, 2025 31 mins

Craig started his career in banking and then moved into telecommunications. A change in the Telstra business model led Craig to start his own ICT company supporting medium to large businesses called Kenstra. 

Craig is also the Chair for the Committee for Wyndham supporting businesses across western Melbourne. 

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February 20, 2025 33 mins

Stretch Kontelj has had a fascinating career in law and business. Combined with a passion for community and politics. Stretch is now the Mayor of the City of Geelong. 

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February 13, 2025 25 mins

Lauren is the CEO of Pets Country Club a family business that has been operating in Lara, outside Geelong for over 30 years. Lauren has had a career in sporting events but has come back to run the family business. A great story.

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