Curious about how to market to your customers? Want to know the strategies to build a great culture in your company?
My next guest is the head honcho and namesake of Schaefer Advertising, Ken leads client relationships and manages strategic planning and brand development. His over two decades of marketing experience began at Procter and Gamble, and he later moved on to the agency side at Ogilvy & Mather
Schaefer Advertising employs 40 people and just this year celebrated their 25th year in business. Ken has built the agency on an immovable foundation of core values, which are centered around the company’s mission to “Make Life Better.”
Ken is a relentless strategist and has focused his teams on building solutions that provide real, measurable results. His company is recognized as an award-winning marketing partner within the healthcare, real estate, and destination and entertainment industries.
Under his leadership, Schaefer Advertising has seen steady growth year over year, and nearly 150% revenue growth over the last three years. It has won the award of top places to work in Fort Worth 2x so he has a good understanding of what Culture is all about.
Ken is a leader of leaders, a savvy business guy, a culture warrior, and a family man who has been married to his wife Lori for 26years and has twin boys who are seniors at TCU…
I’ve been looking forward to this interview and I’m excited to give you a peek behind the curtain of his business and marketing mind!
Useful Links and Book Mentions:
Schaefer Advertising
Author Malcolm Gladwell
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com