SPOTLIGHT... on Abhi Gholap and the North American Film Association (NAFA)

Periodically on TRUST ME I KNOW WHAT I’m DOING , we share a SPOTLIGHT conversation and feature brief chats with an individual or a group from the community about a special topic or a unique endeavor. 

I grew up in a Marathi American household and even as a born and raised Californian, there was a lot of attention at my house to Marathi film and cinema.  So much that the idea of watching Tukaram, Ram Shastri, Simhasan, or Umbartha were not foreign to me as a 12 year old. Marathi cinema is the oldest film industry in India and from Dadasaheb Phalke making the first full feature length movie more than 100 years ago to Prabhat films all the way to 2016’s Sairat,, you can directly connect the dots from this rich legacy to every corner of India’s film industry today.

So on this SPOTLIGHT episode of Trust Me, I Know What I’m Doing, and yes, I’m aware of the mild irony of this, नमस्कार आणि आपल्य सर्वांचा स्वागत करतो. आणि नेहमीप्रमाणे, आज आपण या मुलाखतीत  अंग्रेजित बोलणार आहोत! So, let’s focus on how this Marathi film legacy is undergoing a contemporary revival at the intersection of art, business, and community, through the North American Film Association (NAFA) and its founder, Abhi Gholap. 

As a serial entrepreneur, investor, and passionate Marathi film enthusiast, Abhi has personified that bridging of tradition and today’s film landscape, and is the convener of the upcoming 2025 North American Film Festival in San Jose. Notably, he is the producer of the acclaimed award-winning 2011 film Deool, a movie that not only achieved commercial and critical success but also underscored the social impact and artistic power of Marathi storytelling. His experience with Deool shaped his unique approach to filmmaking, blending an entrepreneurial drive with a keen sensitivity to meaningful, community-centered stories. And now with the non-profit NAFA, and the focused  lens of the upcoming 2025 North American Film Festival, it was great to explore how Abhi and NAFA are creating new opportunities—connecting local voices with international platforms and using film as a common language of inclusion and growth. The mission of NAFA is pretty simple - to advance the Marathi film ecosystem through collaborative efforts in production, distribution, and film festivals, and I’ve personally found that for any group, a spirit of inclusion and priority to strong storytelling is one that builds sustainable connection and emotional endurance.

So, as we sat for a conversation, and after a brief Marathi introduction that you can see on the Youtube version of the podcast,  I was actually thinking of how people get introduced to movies when they’re young and so I asked Abhi if he could reflect on some of his own first Marathi movie experiences and memories…

Please learn more about the 2025 NAFA Film Festival (July 25-27, 2025 in San Jose).