239. Why your founder's culture dies at 50 employees (And what to do about it), with Work Futurist, Josh Levine

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this episode features Josh Levine, work futurist, author of "Great Mondays," and culture consultant who's helped companies like Credit Karma navigate the treacherous waters of hypergrowth. Episode Summary Picture this: You've built something special. Your team of 15 feels like family. Everyone knows everyone. The culture just works. But now you're staring down growth - maybe to 50, maybe to 100 employees. And there's this gnawing fear: what if scaling breaks everything we've built? What We Cover The 50-Employee Breaking Point Why founder's culture has an expiration date and the physics behind cultural breakdown From Implicit to Explicit How to transform unspoken behaviours into values that actually scale beyond personal influence The Three-Step Framework Identify, codify, and communicate the most important decisions that move the needle Why Most Values Fail The difference between values as wall decorations versus business tools that drive decisions Recognition Done Right How Wells Fargo's outcome-focused rewards destroyed trust and what to do instead Trust as Infrastructure Why relational infrastructure matters more than physical infrastructure in distributed work The WD-40 Case Study How Gary Ridge reframed failure as learning and invested in humans, not just outputs Measuring Culture at Scale Why Employee Net Promoter Score captures what matters as you grow Resources Connect with Josh Levine on LinkedIn: https://www.linkedin.com/in/akajoshlevine Follow Josh on Instagram: @greatmondays_culturedesign Great Mondays website: https://greatmondays.com Great Mondays Radio: https://radio.greatmondays.com Great Mondays YouTube: https://youtube.com/@GreatMondays Get the book "Great Mondays" at greatmondays.com Mental Health Support This episode discusses workplace stress, burnout, and the challenges of scaling culture. If you or someone you know is struggling with mental health: UK: Samaritans: 116 123 (24/7 helpline) - https://www.samaritans.org/ Mind: 0300 123 3393 or text 86463 - https://www.mind.org.uk/ US: 988 Suicide & Crisis Lifeline: Call or text 988 (24/7) - https://988lifeline.org/ NAMI Helpline: 1-800-950-NAMI (6264) - https://www.nami.org/ International: Befrienders Worldwide: https://www.befrienders.org/ (directory of crisis helplines worldwide) International Association for Suicide Prevention: https://www.iasp.info/resources/Crisis_Centres/ (global crisis center directory) Connect with Your Hosts Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Join the discussion about this episode on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Email: [e-mail] Follow us on Instagram: @truthlieswork Chat with us on X: @truthlieswork YouTube channel: @TruthLiesWork Check us out on TikTok: @truthlieswork Want a chat about your workplace culture? [e-mail] Got feedback/questions/guest suggestions? Email [e-mail]