May 26, 2025 • 52 mins
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Every creator faces those moments where momentum stalls, inspiration fades, and we question our place in the vast YouTube landscape. In this heartfelt discussion, Travis and Rob tackle the psychological side of content creation that often goes unmentioned beneath the surface-level metrics and strategies.
When a viewer asks about niching down their history animation channel, the conversation reveals something deeper than just topic selection—it highlights the delicate balance between creative passion and audience-building. Rob shares a personal insight: "I will consume anything about World War II, but have far less interest in the French Revolution." This simple preference demonstrates why creators must find the intersection between what excites them and what builds a consistent audience.
The most powerful segment emerges when discussing a creator who experienced viral success right before vacation, then returned unable to recapture their motivation. As Travis notes, "You have to disconnect your self-worth from view counts," highlighting the dangerous trap many creators fall into. The numbers game becomes a rollercoaster of emotion—when videos perform well, you feel invincible; when they struggle, worthless. This emotional cycle burns creators out faster than any algorithm change ever could.
We also explore fascinating technical questions about viewer spikes, audience demographics, and when to revive dormant channels versus starting fresh. Each question peels back another layer of the creator experience, revealing that success often requires as much psychological resilience as it does strategic thinking.
Whether you're struggling with burnout, confused by analytics, or simply trying to find your place in the creator ecosystem, this episode offers both practical wisdom and emotional validation. As Rob concludes with his word of wisdom: "Keep creating, no matter the challenges. You've got this."
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome back to the only podcast that, like I
said before, loves you more thanyou love us.
I'm Travis, and today I'm herewith Big Rob.
We call him Big Rob.
Speaker 2 (00:08):
Hey yo, welcome back to Tube Talk, the Boost, the
vidIQ podcast network.
What do we call ourselvesTravis these days?
The Rob and Travis Show?
I don't know, I've been gonefor a cup of coffee and I'm back
and we've got another channelname.
Is that another?
Speaker 1 (00:23):
name.
That's true.
Yes, on the on the youtube sideof things it's vid iq podcast,
but tube talk on the other sidehas not changed, because I'm
deathly afraid of changing thename of that thing and losing
all seo so I'm refusing to dothat, um, but welcome back to
the podcast.
It helps you grow your youtubechannel and sometimes talk about
candy and other related andunrelated things.
(00:43):
So we like to have fun herewhile we're talking on the
podcast.
And while some people mightconsider Rob a guest, really
he's just like one of the manyco-hosts that come through and
we do have a lot of guestscoming up and you might have
seen Rob.
I don't know if you've seensome of the studio episodes
we've been doing recently.
Where Jen and I were in thestudio, which people seem to dig
that a lot.
Speaker 2 (01:02):
Yeah.
Speaker 1 (01:05):
So which people seem to dig that a lot.
Yeah, that's cool, cool vibecool thing.
I think it'd be great if we hadlike a studio.
We went to all the time, butjen lives literally hours away,
so she has to come up to seattle, uh, and then we record.
When we do that, you liveacross the pond, as they say.
So I don't think that's goingto happen anytime soon, so I
think geographically, themeeting point would be like
(01:25):
Halifax, nova Scotia, maybeIceland.
Speaker 2 (01:29):
If you could set up a studio there and we all jet
over once a month, I'd be up forthat.
Speaker 1 (01:34):
Iceland.
Is Iceland cool?
I don't mean cool as in cold, Imean hey, I mean, is it like
it's horrendously expensive?
Speaker 2 (01:44):
That's all I know, apparently.
Speaker 1 (01:46):
Weird.
Why would it be so expensive?
I guess people, I don't know.
It's not a place that you thinkabout.
Speaker 2 (01:51):
All Scandinavian countries are really expensive
for some reason because I thinkthey're really well-run
countries and people have a goodquality of life, but it means
everything's expensive.
Interesting Anybody listeningfrom Iceland, norway, finland,
sweden.
Do please correct me at thatpoint and I would love to hear
it.
Do you have any Scandinavianlisteners?
Speaker 1 (02:12):
I would love to hear that we are worldwide and I see
you.
I see you because I see theanalytics and you're all over
the world.
We appreciate you.
But let's get into some of thequestions you have sent us, as
over the last couple of weeksthey've been kind of storing up,
and here's the thing I'm goingto talk about the fact that not
only do we have a backlog ofquestions and, moving forward,
we'll always have a backlog,cause I had been warning for
months that this was going tohappen.
(02:34):
We're going to have to have theSophie's choice of questions um
, where I went through what wehave in the backlog plus knowing
what's coming ahead.
Um, for different content, wherewe won't be able to answer
questions in some of thoseepisodes.
So if you wrote in over thelast couple of weeks and you
don't see your question here asof the date that you see this
(02:55):
podcast or we're shooting it onwhatever day today is Wednesday
or whatever it's possible thatyour question won't get answered
in the future Only because wehad a lot of people who are, um,
you know, frequent flyers whowrite in We'd love to hear from.
I read every single one of them, I read them all, appreciate
them all, but I had to pick someand, to be honest, uh, I had to
.
I, I, I go with the newerpeople first, because we want to
(03:17):
give everyone an, so first up,I have a random fact just to
interrupt you there, go ahead.
Speaker 2 (03:24):
I know it's really obnoxious and like I hate when
people do to me on a live stream, but when you said we're
(03:46):
recording on a certain day avideo, I this.
45 years ago to that date, theEmpire Strikes Back was released
in Sydney.
Speaker 1 (03:53):
Nah, you're kidding.
Speaker 2 (03:54):
What a crazy coincidence.
No way, that's wild, and Ispoiled the film as well.
In that video people weregetting annoyed by it.
But hey, it's 45 years old now,I think.
Statute of limitations oncopyright spoiling people, I
think is expired I think it's 40.
Speaker 1 (04:11):
I think I think the copyright spoiler thing is like
46 years, so you might be a yearearly.
Speaker 2 (04:16):
Yeah, I know you have to be in your mid-50s before,
uh, you can spoil anything I wasgonna say I'm sorry, george
lucas, but he doesn't own any ofthat content anymore.
Speaker 1 (04:25):
He doesn't do anything anymore.
Speaker 2 (04:27):
He sold out for billions of dollars.
Well done, George.
Speaker 1 (04:30):
I'm looking forward to doing that one day as well.
All right, so the firstquestion comes from the audio
podcast listener.
So if you're listening on theaudio podcast, no matter where
you're listening from, there'san option there that says send
us a text message.
You can click on that send usgood old text messages.
And here is the first one Hi,travis and Jen, or in this case,
rob, oh wow.
Speaker 2 (04:49):
I get to read it.
This is cool.
Speaker 1 (04:51):
Yeah, and you're going to read one of these.
You're going to read the nextmessage as Jen now reads things.
I'm going to have these up.
Loving is how focused downshould I make my niche?
My target audience would skewolder, I think.
Now on to sweetie delights.
Have you tried Tunnock's TeaCakes, one of Scotland's finest
gooey inventions?
(05:12):
Thank you kindly.
I don't even know what that is.
What is Tunnock's?
Speaker 2 (05:16):
I've heard of a Tunnock, but I can't remember
the last time I tried one.
I'm going up to Edinburgh in acouple of weeks.
I will try my best to try atunic tea cake and let you know.
But tea cakes from you.
See, it's really weird.
Tea cakes from my specific partof the UK are just bread rolls,
(05:37):
whereas in other places it's abread roll with raisins and nuts
in it, but I don't know what itwould be in Scotlandotland as a
teatonic tea cake.
I thought it might be a biscuit.
Who knows?
Speaker 1 (05:49):
I'm actually part scottish, if you didn't know
really yeah your surname wouldkind of allude to that.
Yes, indeed, um, all right.
So they're saying they're 2d,3d animator, looking to start
the history history explainers,which is kind of cool, because I
actually like youtube channelsthat have, like the, the
animations behind them.
There's something moreinteresting to them than a
talking head, um, and they're.
(06:11):
But they're asking, like, how,how focused, how down, how
focused down should they maketheir niche?
Um, for a history explainer?
Now, you've watched historyexplainer channels before.
Yeah, I'm pretty sure you haveum, you watch all types of nerdy
stuff, just like this.
What would you like to see froma channel that's like this?
How far down do you think theyshould niche before they're down
(06:34):
too far?
Speaker 2 (06:35):
I think a certain period of time or event should
be their niche.
For example, I am a hugehistory buff.
When it comes to the secondworld war, I will consume
anything I can about itinteresting.
But let's say the frenchrevolution, the war of
(06:58):
independence, the civil war inamerica, the first War, I have
far less interest in.
So if a creator is jumping fromone time period to another,
that might put me off, unlesstheir ability to we're talking
about an animator their abilityto uniquely tell those stories
(07:21):
through the animation is sopowerful enough that it draws
you into that style of animation.
That could be their, theirthrough line, their superpower,
which allows them to jumptimelines.
But for me personally, travis,I will be saying let's pick a
historical timeline that I'mmost passionate about and at
least start there with maybe thefirst 20, 50, I mean, it
(07:44):
depends how long it takes you tomake a video and how long they
are A set number of videos onthat time period would be my
suggestion.
Speaker 1 (07:52):
Yeah, and historical explainers can mean anything.
It could be the industrial age,it could be wars, it could be
any of those things.
So if you're talking about atime period, like Rob just said,
then you could go through allthose things.
You go through wars andindustrial periods, social
economic situations for thattime period, so you could do
that and focus down to that.
You also could niche in adifferent way and have the most
(08:15):
interesting parts of unknownhistory and then go through
different timelines.
There's different ways to nichedown.
Niching down doesn't mean youcan only talk about one year.
It means a subject and, by theway, as we've talked about
before on here, you can havebuckets, so you can have a
bucket of videos that are wars,a bucket of videos that are
about economics and a bucket ofvideos about social issues,
(08:38):
which can then have timelineswithin each.
But if you're just starting out, I agree with Rob pick
something, pick one time periodand really nail it, because you
know, if you're just kind offirst starting out, one of the
hardest things to do is tell agood story anyway, and as an
animator, you're probably moreworried about the animation than
you are the details of thestory, and I would recommend, as
(09:01):
an expert in you know inanimation, you should.
You know you are the expertthere you should make it good
enough and then concentrate moreof your time on the story and
make it interesting.
Don't make the animationPerfect.
Make the story Perfect.
I think that's the thing that'sgoing to keep people.
Just the animation itself isnovel enough to at least get
people to watch for a littlewhile, but if the story isn't
good?
We actually saw this on thelive stream.
(09:23):
I think it was yesterday.
You guys were doing ananimation channel.
It looked like a soap opera orsomething.
Speaker 2 (09:28):
Yeah, it was interesting.
Speaker 1 (09:29):
Like the idea, the concept of that is really great
and even the animation wasn'tbad.
Speaker 2 (09:36):
The voice acting was.
It was a bit scrappy, to behonest, almost to the point
where it felt like it was a bitcomedic satire but that could be
okay.
But I don't think that was theintention.
I think it was take on on thesoaps of that time period,
whoops.
But anyway, yeah, it was, itwas.
It was a tough one to talkabout that really, because the
creator had done like 1500videos oh my gosh, and we're
(09:59):
still just getting less than 100views per per video.
I did want to pick up somethingyou mentioned there, travis,
about their skill being theanimation side of things.
That is also something that isunder threat at the moment,
given the barrier to entry tomore complex visuals is being
(10:22):
eroded by ai, so this can beeither a blessing for this
creator or an Achilles heel.
If they're still able to createanimations that are so unique
and cannot be replicated by AI,then that means that you are
even more unique, but AI is sofast that it could potentially
be able to duplicate what you'redoing in a few weeks, a few
(10:45):
months.
So just be aware of that aswell, in terms of YouTube
already being flooded by thesevisual historic animations and
storytelling.
Speaker 1 (10:56):
Yeah, I agree, and it's just one of those things
that you'll learn by doing.
Definitely, I think, likeanything else, content creation,
definitely, I think, likeanything else, content creation
if you're really wanting to besuccessful, you know as quickly
as possible, which is kind of adangerous thing to put yourself
under.
But I mean, it's fine to have agoal.
Having an idea of the directionyou want to go is good, but
(11:18):
then being flexible enough to gookay, that didn't work, but
this other thing did is probablyjust as important.
So keep that in mind whenyou're when you're doing your
content.
But we're super excited for you, can't wait to see all the best
.
Speaker 2 (11:29):
Good luck on your youtube journey.
Speaker 1 (11:31):
Yeah, next question I I love so, uh, as you know, rob
, like we get people calling useverything vidi, crew and
everything, all these differentnames, which is great.
This one is very, very, I Ithink, very, very interesting.
Hello, video, intelligentquotient personnel Because vidIQ
.
I don't even know what thatword is.
Quotient, quotient yeah, that'sactually what IQ is.
(11:52):
Intelligent quotient, that'swhat IQ means.
Speaker 2 (11:55):
Really you didn't know that I've been welcoming
people to vidIQ for almost adecade.
I never knew what IQ meant.
Speaker 1 (12:09):
Don't trust a word.
I say folks, this is going inthe uh water cooler slack uh,
immediately, all right.
So this is a text message fromone of the one of the writers,
who's very smart.
They know what iq stands for.
You want me to read this oneout?
Speaker 2 (12:20):
yeah, go ahead, because they're from england
yeah, I'll ask my questionsfirst to get that out of the way
.
Firstly, how long shall I leaveit before I change a thumbnail
if I think it's not doing well?
Secondly, what are the benefitsof doing live streams on
YouTube slash Twitch as regardsto gaming?
Speaker 1 (12:38):
Thanks, yeah, I think it's great.
There's a little part afterthat we'll talk about later.
Speaker 2 (12:43):
Read out the rest of it later.
Speaker 1 (12:44):
Yeah, we'll read that out later because I want to
answer the questions first.
Sure, so let's figure this out.
So how long before you change athumbnail, which I'll tell you
right now?
Jen feels very strongly aboutnot changing it too fast.
And then, what have thebenefits of doing live stream on
the two different platforms?
So let's talk about thumbnailfirst on the two different
platforms.
So let's talk about thumbnailfirst.
And this varies based on theamount of impressions you get in
(13:07):
a certain amount of time.
So, as a larger creator, asvidIQ, we might change them very
fast.
What is the general thoughtbehind this for the vidIQ
channel?
Speaker 2 (13:16):
Yeah, I might give a bit of an anti-gen response to
this.
This is based on purely mypersonal experience and just
knowing how my videos react onthe vidI a high level of
interest in that first hour thatI'm thinking about changing the
(13:50):
thumbnail and the title.
Whether I actually do or not isanother question.
Ironically, today it was thecomplete opposite, travis,
because the click-through rateremained above 10% in the first
hour and it already picked thebest thumbnail it wanted to use
from the three we tested withinthe first hour.
So that's like chef's kissmoment, like beautiful YouTube
(14:12):
can do its thing.
Now you do have to be consciousof the video's intent.
If you're expecting it to be aperformer right out of the gate
and it has a short shelf life,then yes, you may want to think
about tinkering with thepackaging.
You know this might be like arelease on a new product or like
(14:33):
you're reacting to a filmthat's just been released you
know not, the Empire StrikesBack, because that was quite a
long time ago, but let's sayMission Impossible, final
Reckoning.
Like you're making a videoresponding to it the day it's
released and you need all of ouraudience as quickly as possible
.
But if you think your video haslong shelf life.
It's going to be evergreencontent, but it's not
(14:56):
necessarily of high interest onthe day it's released.
Then, yeah, you do need to giveit a bit more time to breathe.
Now, that would be my generalattitude to whether or not to
change something quickly or not.
Speaker 1 (15:09):
Yeah, and it also depends on how many impressions
you're getting, because if youonly normally get like 10 views
first day, that's not enoughdata to know whether or not your
thumbnail worked.
But I'll just quickly explainhow as I've said many times
before, how the YouTubealgorithm works for the first 24
, 48 hours and then you can makeyour own decision.
So you got to remember for thefirst up to 48 hours maybe even
longer, depending on how largeyour channel is your thumbnail
(15:32):
is going to be shown to peoplewho've been to your channel
recently and subscribers, soit's going to get shown to all
those people first.
So you definitely wantsomething that's going to appeal
to that crowd and hopefully bythis point you have a general
idea of what works on yourchannel and what appeals to that
crowd.
After that time three days, andthen onward, it's going to be
shown to more people who havenever seen your channel before,
(15:54):
and then that thumbnail mightactually have to be different.
So, like Rob said, which Ithink is really important
difference, if you havesomething that has a short shelf
life, like maybe a news articleor news report or something
like that or something that'sjust interesting for like a
couple of weeks.
You're going to want to hitthem hard and quick, and which
means typically engaging youraudience and then hoping for the
(16:14):
best beyond.
If you have an evergreen pieceof content, you can change your
thumbnail.
You can have one that's goodfor the first couple of days for
your audience, that you knowworks, and then make a
completely different thumbnailor something that is definitely
more interesting to people whodon't know who your channel is.
So, in other words, that mightbe things like not even having
yourself in the thumbnail, likeif you're in the thumbnail
(16:35):
typically.
Sometimes I'll do this whereI'll have myself in the
thumbnail early on so peopleknow it's a video for me, and
then later on, when people whowatch you don't know who I am
and don't care who I am anywayand are more interested in
something else than I'm talkingabout, I will then focus that
upfront.
So that's kind of the strategybehind it.
But yeah, I mean, generallyspeaking, you know kind of early
on whether or not something'sworking.
Speaker 2 (16:56):
And you might want to look for data cues as well,
such as if the average viewduration or audience retention.
That might tell you that thevideo is of good quality and
those who get into it aresatisfied by it.
But it does need a bit more ofa revamp of the packaging and
(17:18):
you know the comments as wellare kind of leading towards a
good piece of content.
But, like, if the audience viewduration is low and people
don't like it, then maybechanging the packaging is not
necessarily going to rescue it.
It might have just been a badvideo idea that doesn't work.
You have to accept that as well.
Speaker 1 (17:35):
Yeah, lots of different cues on whether or not
a thumbnail works, but I thinkhopefully, with all of that, you
have a general idea of what youshould do there.
I think it's great, and one ofthe other things that Steve said
was that he was one of thecreators, because Jen and I talk
a little bit about about whatcertain terms mean.
There's a video coming up inthe next couple of weeks, our
podcast episode coming up in thenext couple of weeks where we
(17:56):
go through almost every termyoutube term so that people can
understand, because we realizewhen people write in the go, I
don't know what one of 10 means,or I don't know what these
different things mean, and wewant to.
We want to meet them where theyare and go oh, okay, well, let
me, let me help you understandwhat these things mean.
And he goes.
I was one of those that had noidea what one of 10 meant, but
I'm currently on one of fivesubs and loving the journey.
So, steve, we appreciate youand we're so glad that you have
(18:19):
gotten so much from this podcastand we love hearing from people
.
All right, next one this one isalso a text message.
So, again, if you're listeningto the audio podcast.
Uh, you can uh click on thatlink and I'll send a text.
Uh, hi vidi crew, I hope yourcandy has treated you well this
week.
I used to upload, oh, oh, youknow what we forgot to answer
the other question.
(18:40):
I just realized this.
The question from before aboutlive streaming travis.
Speaker 2 (18:44):
I didn't want to say anything because, like there was
another tons of preamble afterthat.
Speaker 1 (18:48):
No, you're right I, I , oh, listen, this is what
happens to me.
The other question was what arethe benefits of doing live
streaming on YouTube and Twitch?
Yeah, okay, let's do that.
So we live stream, we do.
What are the benefits that wesee?
Speaker 2 (19:02):
We do have a lot of fun, a hell of a lot of fun.
Last week we were accusingcreators of being high just
because we called the video atthe wrong time.
We get interruptions frompeople trying to sell us
Thrustmasters, whatever.
I think what you need toappreciate with live streams is
that it's a very differentaudience and you are talking
(19:24):
directly down the lens at youraudience and you're wanting them
to interact with you.
So try and make it casual, tryand make it fun and appreciate
at the same time that there's alot more friction with a live
stream.
People have to turn up at aspecific time and be in a
(19:45):
particular type of mood to enjoythe live stream.
So when you start livestreaming is an interesting
question.
I mean, I always wouldrecommend, if you want to do
live streaming in the future, doit before you're ready, because
then you can understand andappreciate how terrifying it can
be and how many things aretechnically going to go wrong,
because they will go wrong on alive stream.
(20:06):
They're never flawless, um, butyeah, even if it's just one
person in that live stream, youcan talk to them and have a
conversation with them and itcan be quite fun.
I think from a more holisticpoint of view.
Live streams can be good forconverting viewers into loyal
fans or subscribers, or gettingthem onto a mailing list or
selling them a product orservice.
But maybe Steve isn't quitethere yet on his YouTube journey
(20:30):
.
Speaker 1 (20:31):
Yeah, and I think it's um.
First of all, it is a lot offun, can be a lot of fun if
people show up.
Now the the hard thing is ifyou're a smaller creator and no
one shows up, you still have got.
It's almost more awkward.
I remember the very first time,um, I was shooting a, a video
for youtube.
It was weird to talk to thisinanimate object as if I was
talking to a person.
Now it's normal to me, likewhatever just makes sense.
(20:51):
It's almost weirder to talk tothat same camera, knowing that
normally people would bewatching and no one's watching
at that moment for a live stream.
Because you know you've got tokeep the energy up.
So if someone comes in, youknow they're in the middle of it
and they're like, oh, this isinteresting, but then when they
(21:15):
leave, you've you still got tokeep that energy out.
Whatever it is you're doing,you got to pretend that there
are people there.
So you have to fake it till youmake it.
You have to pretend that peopleare there at all times.
Um, but it can be a lot of fun.
One.
No editing, love that, I lovethat.
Don't have to worry aboutediting um, you can make it a a
thing that is interesting enoughthat people will have to show
up, have to make time or andjeff is really great at this
jeff from lfafe Reviews and oneof our coaches here is to make
sure that video is good enoughto be watched later.
(21:35):
I mean, he's got tons of livestreams that have hundreds of
thousands of views on thembecause the content itself is so
good that even if you weren'tthere live, you still need to
watch or want to watch thecontent.
So I'm a master at that and Ilove that he has done that.
So hopefully that's helpful.
I like doing live streams.
I think they're fun In a way,when the discord episode we just
(21:56):
did recently was kind of like alive stream because we recorded
the podcast while talking topeople in discord.
Speaker 2 (21:59):
So that was kind of like a live stream.
Speaker 1 (22:01):
That was lots of fun and we'll do more of those as
well.
All right, so back to that textmessage.
Hi, that I crew.
I hope you can.
Your candy has treated you wellthis week.
I used to upload videos toYouTube back when I was a
teenager and got about 10,000subscribers and 1 million views.
I quit at the time to focus onschool and now, over 10 years
later, I'd really like to pickit up again.
(22:24):
I've heard the algorithm isunkind towards older channels
compared to the new ones.
Is this true?
Would you recommend making afresh channel, even though my
planned content is in the sameniche as it was back then.
It's worth noting that I haveall my videos set to private
right now, as I was a teenagerthat spoke swear words into a
bad microphone, so it'll be azero video point regardless.
Best regards, tony.
This is interesting.
I can see both ways of this.
(22:45):
What are your initial thoughtson this?
Speaker 2 (22:56):
So I'm of a.
It's one of these.
I'm 49% one way, 51% the other,and I think I'm 51% start a new
channel.
Not because of conspiracytheories about YouTube punishing
all the channels, but I justthink from a mentality point of
view, having that fresh start, aclean slate, you're starting
(23:21):
brand new on YouTube and this isnow your, your commitment to it
.
I just think from a completemindset point of view, travis, I
don't think the channel isgoing to benefit or be
handicapped either way if theyjust continue on on their old
channel, but it, I guess, fromfrom one point of view, there is
still data there on thatchannel and that's going to kind
(23:43):
of muddy what you're doingtoday, and so I think that's why
I would maybe start a newchannel, but, as I say, I'm
literally on the fence on it andmaybe, travis, you're just
going to be literally on thefence the other way I don't know
.
Speaker 1 (23:57):
I I'm just kind of on the fence, but I'll tell you
some thoughts that are goingthrough my mind and maybe this
creator can figure out throughthese thoughts what what they
want to do.
Um, I think the the the pros ofhaving, you know, using that
channels that you're alreadykind of set up, there might be
some.
I don't know if 10-year-olddata even works anymore, I don't
know, but at least you're kindof somewhat established.
(24:19):
And he says within the sameniche.
So that doesn't sound like abad thing.
It sounds like he might be ableto roll back in.
I think the bad thing of this isbecause you privated all your
videos.
It's going to look like youbought the channel.
So people are going to come inand say, of course your first
couple of videos aren't going tohave that many views because of
course it's almost like it's abrand new channel.
They're going to see a 10,000subscriber channel with like 20
views and like, wait a minute,what's going on?
(24:39):
You have three videos with 20views each and you have 10,000,
they're going to think aboutstarting a new channel Plus.
I think the other thing is itwill set a false expectation
potentially to yourself to have10,000 subscribers, you put out
a video, it gets 12 views andyou're like that doesn't feel
right.
But if you have zerosubscribers, you get 12 views.
(25:01):
You're like all right, cool, Idid well.
And sometimes the big differenceis not having this thing, this
almost sort of Damocles holdingover your head of like I need to
do really well because there'sthis social proof that I should
be doing better than what I amdoing.
So I like the idea of startingnew.
I think between these thoughtsand what Rob said, I'm kind of
convinced of that.
(25:21):
I think before all that I wouldhave said, yeah, I mean, just
keep it on your channel, whocares?
But yeah, the more I thinkabout it, I think for a
healthier journey, startingsounds sounds like a good idea
here's an interesting questionto you, travis and everybody
listening what were you doing 10years ago on youtube?
Speaker 2 (25:40):
if you were on youtube?
Speaker 1 (25:41):
that would have been 2015.
I was not on youtube, so thatwas three years before I started
so you were just, uh, consumingcontent.
Speaker 2 (25:47):
I was watching, yeah, yeah.
So I think 10 years ago, I wasMay 2015.
I think I was just about todiscover my breakthrough niche,
which was how to record youriPhone screen.
I don't know if I've made avideo on that topic yet.
I had been covering the AsusTransformer Prime, nexus seven,
(26:13):
nexus six.
So, yeah, I I think I was.
I was on the cusp of abreakthrough, from what I
remember, and then I was just ayear away from making the, the
video for vid iq, which changedeverything.
yeah, and here you are he'salready on youtube somewhere?
Speaker 1 (26:29):
that's wild that um that even that journey was
almost 10 years ago.
Speaker 2 (26:35):
Yeah, I was already maybe 300, 400 videos into it at
that point.
Speaker 1 (26:39):
Sheesh, see, look at that.
Some people don't think aboutthat, that your journey here at
vidIQ actually started beforevidIQ and they don't realize you
had 100,000 subscriber channelbefore you even came here.
I think people just see, likeI've talked about so much the
tip of the iceberg and theydon't see everything that went
into the iceberg, everything'sunderneath the water.
(27:00):
That built that little thingthat you see above the water
Like, oh they're really I coulddo that video.
Sure you could.
But to get to this point, doyou have it?
It's harder than it looks,funnily enough.
Speaker 2 (27:12):
I did have a nostalgia moment.
Yesterday A video went out onvidIQ and somebody in the
comments said hey, aren't youthe Airshow guy from 20 years
ago?
And Airshow was like an app youused to record.
Wow, yes, that's me.
Speaker 1 (27:26):
I love you, dude.
That's insane, that's wild.
Okay, All right.
So next up are some emails.
So here's an interesting thing,Rob, you probably don't know
about this, so you can email usat theboostvidiqcom, but a lot
of people in the comments willask well, I can't figure out
what the email address is.
Now we say it every episodethat we do these questions it's
(27:49):
theboostvidiqcom.
We do not write it anywhere fortwo reasons, and this will
probably continue to be the casefor a long time.
Number one spam.
So there are scrapers acrossthe internet that look for email
addresses to put them in thespam list and, by the way, we
are already in the couple spamlists.
But the spam lists we're in aretargeted for podcast guests.
(28:09):
So, in other words, there'swebsites out there that have
like tube talk and stuff.
They're like if you want to bea podcast, but this is one of
the many podcasts you can go,and here's the contact
information.
I'm okay with that.
It's interesting.
Again, we have never written itanywhere and it's really
important for that.
I don't want that.
And number two, because I don'twant drive by people.
In other words, I don't wantpeople that hear oh you, if you
just go to this channel andwatch.
(28:29):
There's a link there.
You can ask them a question andthey watch that answer and they
never come back.
I'm not in that for that.
For the people who listen andwho want to send us a question,
send it in, we're going toanswer it.
So those are the two reasons.
So I see a lot of people askingwell, what's the email address?
Well, that tells me you haven'twatched very many episodes,
because literally every singletime we answer these, I say it's
theboostatvidiqcom.
So there's your answer.
(28:50):
This next question comes fromlet's see, bring up the screen
Ivan, Dear Travis and Jen.
At the very beginning of ohwait, you read this one.
Speaker 2 (29:01):
This one's your turn, dear Travis and Rob.
Rob, at the very beginning ofthe year, I went on a month-long
vacation where I wasn't able towork on anything for my channel
for the entirety that I wasgone.
The video that I posted rightbefore I left went viral,
getting a quarter of a millionviews, which should have given
(29:22):
me a big boost in momentum afterhalf a year of being stuck in
the same spot.
However, since I went onvacation, it stopped all that
momentum and more, and I haven'tbeen able to pick it up even
all this while later.
I want to keep working.
I have a lot of cool ideas, Ijust can't motivate myself to
put the work in, and editingvideos that used to take me a
(29:45):
day now take me two weeks.
Not even my sub count jumpingup a few subs excites me anymore
.
How do I regain my momentum andget excited about it again?
I fear that this is the hardestobstacle I've had to face so
far, and if I go by it wrongly,it could very well be the last.
I'm sorry to hear that, ivan.
Speaker 1 (30:07):
Well, a couple of things.
Number one imagine this Allthis time you're trying to work
hard on your YouTube channel,Like I'm going on vacation, and
you throw a video up and it doesthe thing you've been trying to
do for however long Ivan's beentrying to do this, Isn't this
always the way?
It's always the one you don'tthink anything of.
It's always that one and,crucially, he wasn't able to
(30:28):
double down while it washappening.
He was away and he couldn't.
That's the thing.
That kind of sucks for him.
I'm like dang, like, obviouslyyou're supposed to double down.
So he had all this momentum andstuff and by the time he got
back to it, wasn't able to pickit back up.
Now I mean, we don't know whatthe video was.
We don't know anything about,like, what was going on or or if
(30:49):
it was in the same niche orwhatever all those things apply.
So we have, we can't evenassume this, but I'm going to
say, let's assume that, um, Ivandid this correctly and it was
in niche.
A lot of times when I seemessages like this, that video
has nothing to do with theirniche and the answer is
completely different than whatwe're going to give.
So, to be clear.
(31:10):
We're going to assume it's inniche, because I think Ivan
watches vidIQ quite a bit, so Ithink he's probably within niche
.
What do you think about this?
I think there's a couple ofthings we need to respond to
Number one, like how do you tryto get back?
But, more importantly, how do Igain momentum and get excited
again?
Because he's like he says,editing takes much longer now
and it's the hardest and it's amental obstacle and I've come
(31:31):
across this myself personally.
Speaker 2 (31:36):
I'd love to hear what you think about that.
Yeah, again, this podcast seemsfull of coincidences, because I
published a short yesterdayfrom the now very famous YouTube
ES man, and it was about goingon holiday.
The creator went on holiday fora month and youtube said that
the algorithm was going to flushthe channel down the toilet.
(31:57):
It was all in jest, but I stillmaintain the attitude of you
can take a break if your contentis irreplaceable and viewers
are only going to get thecontent from you.
Therefore, they're willing towait.
But if you're a smaller creatorwho's trying to compete with so
(32:18):
many other channels, the momentyou get some momentum, you want
to stack that momentum asquickly as possible, or YouTube
is going to find other creatorsto replace you, and that is the
eternal, the damn frustration ofyoutube, and that is relentless
.
But at the same time, you needto.
(32:39):
You need to protect your mentalhealth, and now I'm still
trying to figure out what thesolution is to that.
I think it was to hire lots ofother people to help me out on
the channel.
Yeah, right, we're able to dothat.
I know, uh, even you're notable to do that in this case.
What I go to here, travis, isthe bit where they mention that
(33:00):
now videos take two weeks toedit.
Right, and I'm wondering whythat is the case.
Like, do you assume that thevideo went viral because of the
production quality in some sense?
Or like, did that video thatwent viral only take you a
couple of days to edit?
It sounds like that's where themain source of burnout and
(33:23):
frustration might be coming from.
So I would certainly thinkabout perhaps going back to
basics so that you can makevideos maybe a little more
efficiently and take the editingtime and push it into the video
idea or the packaging or thehook.
That might be something worthconsidering.
(33:44):
And then also just to checkbecause I don't think we've
asked this question, travis didthey actually double down on
this viral piece of content?
It may have gone viral and thenthey did other things in the
niche, but did they revisit thatspecific topic in the niche?
Those would be my, you know,path of least creative
(34:05):
resistance to try and rerekindle that momentum.
I guess the other thing to sayis you know mindset, all right,
a video went viral.
With what was it?
A quarter of a million views.
That's not your expectation.
Now, right, you're notexpecting every video to a
quarter of a million views.
That's not your expectation.
Now, right?
You're not expecting everyvideo to get a quarter of a
million views.
So prior to that viral moment,how many views were your videos
(34:26):
getting?
And then, after that videoviral moment, how many views are
your videos getting?
If there is still like anincremental increase of like 10
or 20% on that baseline, thenyou are growing.
It's just this viral momentthat is completely screwed with
your mindset and that happens toall of us at some point.
We all have this viral momentand then we think we figured it
(34:46):
out, and most of the time that'snot actually the case.
You've just had a moment andthen you've got to try and
figure out how to replicate bitsand pieces of it.
Speaker 1 (35:02):
There's also the thought that like 80% of a
channel's views come from like20% of its videos, or maybe even
less than that, maybe like 10%of its videos.
So for the most part, yourvideos are going to go back to
somewhere where they were,depending on what you've done.
If you're continuing down thesame path, the same niche, again
, we're assuming some thingswhich we probably shouldn't.
But we have to kind of talk tothe broader audience of.
This is what would happennormally.
Yeah, if your baseline has goneup, that's actually what those
(35:26):
big videos are supposed to domake that baseline go up.
It doesn't mean you're alwaysgoing to have these bangers on
bangers.
So, without being able to knowthe specifics, hopefully that's
somewhat helpful.
But the mental aspect is hard.
Period, like YouTube, it's agrind.
It can keep you from makingcontent made.
It has done that to mepersonally on a personal level
of like.
I don't want it to not succeed.
I don't want videos to not dowell.
(35:48):
It's kind of.
You know you have to and Jen andI talk about this all the time
you have to disconnect yourself-worth from view counts and
sometimes in subscriber growth.
Sometimes it's hard to dobecause when things are good
you're like I'm the best, I'mawesome.
But that also means when thingsaren't going so well, the first
thought is I suck, I've beencanceled, I'm no longer good.
So if you can disconnectyourself from that and look at
(36:10):
it analytically and go okay,well, let me just try this
different, then you have a muchbetter chance of being
successful.
But perhaps, more importantly,you have a much better chance of
being successful.
But perhaps, more importantly,you have a much better chance of
doing it long, long term.
Because I think if you put toomuch pressure on yourself, it's
no longer fun.
Then what's the point?
Speaker 2 (36:24):
So to that point, travis, maybe Ivan needs almost
like a throwaway video wherebyhe actually makes it for himself
.
I fall back in love with thecreative process, why I love
making YouTube videos.
Speaker 1 (36:42):
That might be worth exploring as well, and
especially for that one don'tworry about the views, right,
just enjoy making videos againif you can very important and
definitely, if you can't keepyourself going, then none of the
performance matters, none ofthe bangers matter, because if
you can't keep yourself going,then none of the performance
matters, none of the bangersmatter, because if you're like
I've given up, then what was itfor?
But, yeah, a very real thingand people struggling with, like
(37:08):
even mental health on YouTubeis a major thing.
It's something that we'llprobably talk more about in the
future.
All right, another text message.
I took April off a pause.
I needed to all right.
Another text message uh, I tookapril off a pause.
I needed to quietly resetbefore returning in may with a
clearer sense of direction.
Since there's another pause,another person was like I needed
some time.
Since coming back, I've shiftedmy focus towards mental health
and personal growth.
Hey, look at that.
(37:29):
Uh, it feels more aligned withwhere I am now and with that
kind of space I want to create.
But before that shift, I hadalready completed 25 videos as
part of a personal challenge.
100 videos in total meant todocument an awkward, uncertain
YouTuber slowly finding hisfooting and, honestly, that part
was real raw.
Each one captured the stretchof trying, the growing pains and
the effort to show up, evenwhen it didn't feel polished.
(37:51):
I love that, by the way.
I think this is amazing.
But now I'm wondering does thatearly chapter belong in the new
story I'm telling, do I leavethe first 25 videos visible,
letting them speak from where Istarted, or do I tuck them away,
honoring the growth but quietlyletting go the parts that no
longer fit?
I think the quickest answer islook at MKBHD's channel.
You can look at some of hisvery first videos ever made.
Probably same thing with CaseyNeistat some of his very first
(38:13):
videos ever made.
They don't hide that stuff andpeople go back and watch them,
especially people that are partof your core audience, people
that you want to be part of yourtribe, so to speak, your actual
audience, not just randomviewers that come by, but people
that come back over and overand over again, want to go back
and see these things.
So, unless it's activelyholding your channel growth back
(38:34):
by being completely off niche,that it's you know and even then
like if you're doing goodcurrent content, that shouldn't
matter, I say keep it up.
But what do you think, rob?
Speaker 2 (38:43):
yeah, I was going to use Mr Beast as the example.
I think you can go to hischannel, sought by oldest, and
he has three, four hundredutterly atrocious gaming videos
on his channel that are stillthere.
I don't think he even shows hisface for the first two or three
years.
You know, if you was watchingMr Beast what maybe 12 years ago
(39:05):
you would think well, thiskid's not going to go anywhere.
The rest is YouTube history.
And yeah, travis, to reinforceyour point, as long as those
videos don't start to pick uptraction and momentum, they
shouldn't necessarily influencethe content that you're
publishing now.
(39:25):
Because that is a bit of aconundrum.
Like what if this YouTubejourney and there's 25 parts of
that series all of a suddenstarts picking up views?
You almost have to go back tothat and address it, uh,
audience, but we'll assume thatthose videos are just sat there
not really doing anything.
Now you're talking about mentalhealth and personal growth.
I almost feel as if those twostories could like intertwine at
(39:49):
some point.
We may almost like part 26.
It's like, hey, I took a breakfrom this, uh, journaling my
YouTube adventure to talk aboutmental health, but now those two
intertwined and I'm going tocarry on that series.
That might be an opportunity,if it's successful.
Speaker 1 (40:07):
The other thing you could do is unlist them all, put
them in a playlist and put theplaylist on your homepage it's
talking about, like your earlyjourney, if you don't want them
to be seen on your video.
So that would also work.
That's an idea.
Yeah See, I'm smart, I knowthings.
Next up, another email A memberof the boost at vidIQcom.
As I've said before, this onecomes from Mark.
You want to read this one.
Speaker 2 (40:30):
Hi Robin Travis, Is it possible to have more than
one YouTube audience and, if so,how can you capitalize on it?
The screenshot below shows twosets of peaks 9 slash 10 pm, and
then 5 slash 6 am the followingmorning.
This happens regularly anddoesn't follow what I see in the
(40:54):
when your viewers are onYouTube analytic, so I'm
thinking of ignoring that andonly going for those peak hours
shown below.
Trouble is, though, I don'thave a time to post twice a day
thoughts.
Speaker 1 (41:08):
So what we're, looking?
Speaker 2 (41:09):
at here.
I guess for the benefit of thelisteners is they're getting
170,000 views every 48 hours.
That's pretty cool, like 90,000a day, that's a lot, that's a
lot of views every 48 hours.
Speaker 1 (41:18):
That's pretty cool.
Like 90,000 a day, that's a lot.
That's a lot of views in 48hours.
Speaker 2 (41:21):
There are four peaks in the real-time analytics,
because it's over 48 hours.
It kind of peaks and then dropsdown a little bit and then
peaks even more each day, youknow during the 9-10pm and then
5-6am.
Speaker 1 (41:37):
Yeah, I have thoughts about that.
I think that tells a lot.
Speaker 2 (41:40):
By the way, have you picked up on?
Speaker 1 (41:41):
what that actually tells the story that tells yeah,
Go ahead, travis, let's hearyour thoughts, so we don't know
what time this person releasestheir content or what language,
I think language has a biginfluence here, in terms of why
the spikes.
That's a good point.
So, but I do think that and I'mdefinitely one of these people
who goes to bed watching youtubeso 9 to 10 pm, but also wakes
(42:05):
up and one of the first things Ido is watch youtube 5 6 am.
So I mean, I'm not getting upat 5 am, but a lot of people do.
And you gotta remember again,depending on where your time
zone is time zone that couldactually be 9 am, might not be 5
am for them, might be 9 am, itmight not be 5 am.
For them it might be 9 am,which is, hey, I woke up, let me
put on YouTube while I'm makingcoffee and dinner, breakfast I
mean, and you're off to theraces.
So you're getting people thatwatch at night and getting
people that watch in the morning.
(42:25):
That doesn't mean it's twodifferent audiences, it just
means their availability isdifferent.
But again to Rob's point, adifferent country where that is
the same time.
Generally speaking, it's likenot it's 10 pm here, but it's 10
pm in asia or somewhere likethat, and maybe you're in asia,
I don't know, um, and it's 10 pmeverywhere when they're
(42:47):
watching it.
Speaker 2 (42:47):
So it could be either one of those I'm gonna takea
guess right this this will becompletely wrong probably, but I
guess this might be a popularAustralian creator, so English
speaking.
But Australia is in like theopposite side of the world for
the rest of the English speakingworld.
That's why, like, we have aconundrum of when we publish our
(43:10):
videos, because Australia andNew Zealand always get excluded
in a sense.
So I think they have like a bitof an audience in Australia,
but then when the rest of theEnglish speaking world wakes up,
they have like a bit of anaudience in australia, but then
when the rest of the englishspeaking world wakes up, they
get like a bigger boost inaudience.
I could be wrong.
I'm just trying to figure outwhy there might be two spikes I
like that.
Speaker 1 (43:28):
I think that's interesting, but no, I don't.
I don't actually think you havetwo different audiences.
I just think that they'rewatching at different times and
I think the explanations thatbetween rob and I have given you
one of those is true.
Um, so I don't think you needto post twice a day.
I don't think it's twoaudiences.
I don't think it's any of thosethings.
And, by the way, this isactually pretty common.
Um, I've seen a lot of largerchannels where this ebb and flow
(43:49):
happens every single day.
Um, it tends to happen more onlarger channels than smaller
channels, uh, but I've seen itso many times that it's if I
don't see it I'm more, I'm moreworried if I don't see it than
if I do see it.
Speaker 2 (44:00):
I've just never seen this double spike.
I guess one of it.
There could be one other answer.
It could be that they makeshorts as well and the shorts
discovery is peaking at thatcertain time, for whatever
reason.
Shorts could be funny thing.
And then to try and address themore general point about you
know when is the best time topost your content, traditionally
(44:23):
speaking I'm really emphasizingthe word traditionally there,
what we try and do is we postour content two or three hours
before that peak in thereal-time analytics.
So in my part of the world itpeaks around about 3, 4 pm.
So I publish the content around1 pm, 2 pm, whatever.
(44:43):
That is, assuming that that'swhen our viewers are online most
.
Having said that, I thinkgenerally if your viewers
audience are going on YouTubeevery single day, which we
assume they are, then YouTube isintelligent enough to recommend
(45:03):
that new content from you, evenif it is eight hours old or 12
hours old, as long as it's nottime-sensitive content.
Do you know what I mean by thatTravis?
Like, let's say, I publish avideo at midnight your time and
you're asleep.
You wake up at 8 o'clock.
Youtube is intelligent enoughto know that.
All right, the video's beenlive for eight hours and the
(45:25):
views aren't as high as whatthey were, but I know this
viewer, travis, really likesthis channel, so we need to
recommend it to Travis on thehomepage, even though it is a
slightly older piece of content.
Speaker 1 (45:36):
Yeah, and multiple times until I click it.
Sometimes A lot of times,you'll see that on your homepage
, Like I've seen this thumbnailforever.
Like okay, I'm finally going toclick it.
Yeah, we've talked about howthe algorithm knows your viewing
habits better than probably youeven know.
So if you see a thumbnail thatcontinues to come up on your
homepage, I would say give it aclick.
You'd be surprised at how goodit is.
Speaker 2 (45:55):
Yeah, like MKBHD, he usually publishes videos like
midnight my time, so I'm alwayswatching the videos when it's
been up for eight hours.
But it's in the top left-handcorner of the homepage
recommending it to me because itknows I'm going to click and,
as you say, travis, it will bethere for a couple of days like
begging me to click on itbecause it knows I'm satisfied
by the content.
Yeah, it knows I'm satisfied bythe content.
Speaker 1 (46:16):
Yeah, it's really smart.
It handles that stuff for you.
You don't really have to worryabout it Again.
If your thumbnail and title andtopic are good, YouTube's going
to try to take care of it foryou, so I think that's always
the important thing.
Speaker 2 (46:25):
And let's congratulate the.
I can't remember their name.
I do apologize.
Who was it who sent thatmessage?
That was Mark.
Congratulations, Mark.
On what seems to be aflourishing channel, You've got
momentum and a serious amount ofaudience coming in every single
day, so well done on that andwell done for asking the nuanced
(46:45):
question and trying to dig intoit.
I think that shows a deepinsight into trying to find the
marginal gains.
Speaker 1 (46:54):
Yeah, all right.
Final question to again emailtheboost boost at videoqcom.
Uh, this one comes from laura.
Uh, hi, genvis.
Now that's a joke that wetalked about a couple weeks ago.
We talked about travis and gengenvis.
Speaker 2 (47:06):
We were doing trend was one of the options let's
change it to oh, that's comingone person to ask like, even
when I'm not here, just like,hey, robert, yeah because Jen
won't know what that is, whichwill be great when she comes
back.
Speaker 1 (47:24):
She won't know what.
That is All right, your turn toread this one.
It's the last one for today.
Speaker 2 (47:30):
Hey, robert, hope all is well that side of the world.
My question today is aroundtarget audience that side of the
world.
My question today is aroundtarget audience.
My target is women over 30, butsomehow I find that it is
mostly men between 25 and 35viewing my videos.
This needs Jen needs to answerthis.
Why would that be?
Could it be that they'rereported incorrectly?
(47:52):
My recent analytics does notshow any viewer demographics
anymore.
My recent analytics does notshow any viewer demographics
anymore.
Speaker 1 (47:58):
So this one's difficult in general and we
don't typically look at channelsbecause it just creates a
precedence where we can't alwaysdo that.
But I thought it was kind ofimportant to just briefly bring
up her channel, just becauseotherwise you have no idea even
remotely how to answer thisquestion and even then there's
(48:19):
still maybe some hardships oftrying to figure out, like, what
exactly is the issue here?
Um, first of all, there'sthere's all these videos don't
have a whole bunch of views, soI think your analytics are going
to be skewed anyway.
If we look at it that way,that's, it's definitely skewed.
Um, and to your point, thisdoes appear to be focused mostly
on women of that age group.
(48:39):
I mean eye treatment, yeah, I'mnot interested.
Birthday wish list for womenover 40.
I'm not interested, unlessyou're trying to buy for your
significant other that happensto be that age group.
So it is weird.
But again, I think really whatthe deal is is your analytics
mainly because a lot of theviews aren't super high and it's
not an insult, I'm just, I'mjust trying to answer the
(49:00):
question means that they'll beskewed one way substantially,
even if the number is only like.
So, for example, this one has 75views.
If 10 of those people arefemale and maybe 15 of those
people are male and then therest don't have their thing
checked, then it's going to looklike more male than female
watched it, which is true to acertain degree, but a lot of
(49:23):
people don't have that checkedand the rest might be all female
right.
So you might actually still behitting the right people.
The other side of this could bethat maybe men are looking at
this going, oh, this isinteresting, like this looks.
You know, let me take a look.
Oh, look this going.
Oh, this is interesting likethis looks.
So, you know, let me take alook.
Oh, look, she looks fancy.
Let me let me click this rightand then just click out and
don't come back.
I don't know like, but lookingat this, I do believe you are
(49:48):
kind of targeting the rightchannel.
I would definitely challengesome of these thumbnails a
little bit like this one righthere.
There's just a lot going on inone picture, um, but yeah, what
are you, what are your thoughtswhen you see this?
Speaker 2 (49:56):
can we just sort by most popular just to see if
there isn't an outlier, reallyskewing the numbers?
So that's only 1,000 views,isn't it?
And it's a hair makeover, soyou wouldn't expect necessarily
that to appeal to apredominantly male audience.
I think how I might approachthis going forward is to, first
(50:19):
of all, great, you've got atarget audience and that's who
you want to go after.
Now let's do some research intothe best videos that represent
that audience and then remakethose pieces of content with
your own voice, your own angle,so that you are definitely
appealing to the audience thatyou want to appeal to.
(50:40):
It is a tricky one to answer.
I agree, travis.
There didn't seem to beanything on there that would be
suggesting that there's a, youknow, an eye candy reason for
males to particularly be goingonto that site, onto that page.
There was nothing odd there, Ithink, and, as you say, the
sample size was relatively smallenough to, I would hope, not
(51:04):
worry you when you start tobuild some traction and momentum
with your audience.
And also, I'd just check thecomments as well.
Are the comments from yourtarget audience?
And if they are, then at leastthose who you are trying to
engage with the most are beingreceptive to your content.
Speaker 1 (51:23):
Yeah, I think that's all good.
By the way, you're sounding alittle robotic, so I paused your
upload during that part.
I'm not sure if that's.
If that's uh, it probably mightbe okay.
So if people listening back Idon't know what I was talking
about, ignore me, it's fine.
Um, anyway, that uh kind ofconclude everything.
So I thank you, rob, for comingthrough.
We appreciate you, as always.
Yeah, have a lot of fun doingthese and we got lots more
(51:44):
episodes, still a couple moreepisodes of uh in studio stuff
and then we got guests galorecoming.
So make sure if you're here onthe youtube channel you hit that
subscribe button.
If you're listening on theaudio podcast, you gotta leave
us five stars.
We need that.
We appreciate that greatly.
And, rob, what is your word ofwisdom for this week?
Speaker 2 (52:03):
Keep creating, no matter the challenges.
You've got this I love it.
We'll see you on the next one.
Hey, welcome back to the only podcast that, like I
said before, loves you more thanyou love us.
I'm Travis, and today I'm herewith Big Rob.
We call him Big Rob.
Speaker 2 (00:08):
Hey yo, welcome back to Tube Talk, the Boost, the
vidIQ podcast network.
What do we call ourselvesTravis these days?
The Rob and Travis Show?
I don't know, I've been gonefor a cup of coffee and I'm back
and we've got another channelname.
Is that another?
Speaker 1 (00:23):
name.
That's true.
Yes, on the on the youtube sideof things it's vid iq podcast,
but tube talk on the other sidehas not changed, because I'm
deathly afraid of changing thename of that thing and losing
all seo so I'm refusing to dothat, um, but welcome back to
the podcast.
It helps you grow your youtubechannel and sometimes talk about
candy and other related andunrelated things.
(00:43):
So we like to have fun herewhile we're talking on the
podcast.
And while some people mightconsider Rob a guest, really
he's just like one of the manyco-hosts that come through and
we do have a lot of guestscoming up and you might have
seen Rob.
I don't know if you've seensome of the studio episodes
we've been doing recently.
Where Jen and I were in thestudio, which people seem to dig
that a lot.
Speaker 2 (01:02):
Yeah.
Speaker 1 (01:05):
So which people seem to dig that a lot.
Yeah, that's cool, cool vibecool thing.
I think it'd be great if we hadlike a studio.
We went to all the time, butjen lives literally hours away,
so she has to come up to seattle, uh, and then we record.
When we do that, you liveacross the pond, as they say.
So I don't think that's goingto happen anytime soon, so I
think geographically, themeeting point would be like
(01:25):
Halifax, nova Scotia, maybeIceland.
Speaker 2 (01:29):
If you could set up a studio there and we all jet
over once a month, I'd be up forthat.
Speaker 1 (01:34):
Iceland.
Is Iceland cool?
I don't mean cool as in cold, Imean hey, I mean, is it like
it's horrendously expensive?
Speaker 2 (01:44):
That's all I know, apparently.
Speaker 1 (01:46):
Weird.
Why would it be so expensive?
I guess people, I don't know.
It's not a place that you thinkabout.
Speaker 2 (01:51):
All Scandinavian countries are really expensive
for some reason because I thinkthey're really well-run
countries and people have a goodquality of life, but it means
everything's expensive.
Interesting Anybody listeningfrom Iceland, norway, finland,
sweden.
Do please correct me at thatpoint and I would love to hear
it.
Do you have any Scandinavianlisteners?
Speaker 1 (02:12):
I would love to hear that we are worldwide and I see
you.
I see you because I see theanalytics and you're all over
the world.
We appreciate you.
But let's get into some of thequestions you have sent us, as
over the last couple of weeksthey've been kind of storing up,
and here's the thing I'm goingto talk about the fact that not
only do we have a backlog ofquestions and, moving forward,
we'll always have a backlog,cause I had been warning for
months that this was going tohappen.
(02:34):
We're going to have to have theSophie's choice of questions um
, where I went through what wehave in the backlog plus knowing
what's coming ahead.
Um, for different content, wherewe won't be able to answer
questions in some of thoseepisodes.
So if you wrote in over thelast couple of weeks and you
don't see your question here asof the date that you see this
(02:55):
podcast or we're shooting it onwhatever day today is Wednesday
or whatever it's possible thatyour question won't get answered
in the future Only because wehad a lot of people who are, um,
you know, frequent flyers whowrite in We'd love to hear from.
I read every single one of them, I read them all, appreciate
them all, but I had to pick someand, to be honest, uh, I had to
.
I, I, I go with the newerpeople first, because we want to
(03:17):
give everyone an, so first up,I have a random fact just to
interrupt you there, go ahead.
Speaker 2 (03:24):
I know it's really obnoxious and like I hate when
people do to me on a live stream, but when you said we're
(03:46):
recording on a certain day avideo, I this.
45 years ago to that date, theEmpire Strikes Back was released
in Sydney.
Speaker 1 (03:53):
Nah, you're kidding.
Speaker 2 (03:54):
What a crazy coincidence.
No way, that's wild, and Ispoiled the film as well.
In that video people weregetting annoyed by it.
But hey, it's 45 years old now,I think.
Statute of limitations oncopyright spoiling people, I
think is expired I think it's 40.
Speaker 1 (04:11):
I think I think the copyright spoiler thing is like
46 years, so you might be a yearearly.
Speaker 2 (04:16):
Yeah, I know you have to be in your mid-50s before,
uh, you can spoil anything I wasgonna say I'm sorry, george
lucas, but he doesn't own any ofthat content anymore.
Speaker 1 (04:25):
He doesn't do anything anymore.
Speaker 2 (04:27):
He sold out for billions of dollars.
Well done, George.
Speaker 1 (04:30):
I'm looking forward to doing that one day as well.
All right, so the firstquestion comes from the audio
podcast listener.
So if you're listening on theaudio podcast, no matter where
you're listening from, there'san option there that says send
us a text message.
You can click on that send usgood old text messages.
And here is the first one Hi,travis and Jen, or in this case,
rob, oh wow.
Speaker 2 (04:49):
I get to read it.
This is cool.
Speaker 1 (04:51):
Yeah, and you're going to read one of these.
You're going to read the nextmessage as Jen now reads things.
I'm going to have these up.
Loving is how focused downshould I make my niche?
My target audience would skewolder, I think.
Now on to sweetie delights.
Have you tried Tunnock's TeaCakes, one of Scotland's finest
gooey inventions?
(05:12):
Thank you kindly.
I don't even know what that is.
What is Tunnock's?
Speaker 2 (05:16):
I've heard of a Tunnock, but I can't remember
the last time I tried one.
I'm going up to Edinburgh in acouple of weeks.
I will try my best to try atunic tea cake and let you know.
But tea cakes from you.
See, it's really weird.
Tea cakes from my specific partof the UK are just bread rolls,
(05:37):
whereas in other places it's abread roll with raisins and nuts
in it, but I don't know what itwould be in Scotlandotland as a
teatonic tea cake.
I thought it might be a biscuit.
Who knows?
Speaker 1 (05:49):
I'm actually part scottish, if you didn't know
really yeah your surname wouldkind of allude to that.
Yes, indeed, um, all right.
So they're saying they're 2d,3d animator, looking to start
the history history explainers,which is kind of cool, because I
actually like youtube channelsthat have, like the, the
animations behind them.
There's something moreinteresting to them than a
talking head, um, and they're.
(06:11):
But they're asking, like, how,how focused, how down, how
focused down should they maketheir niche?
Um, for a history explainer?
Now, you've watched historyexplainer channels before.
Yeah, I'm pretty sure you haveum, you watch all types of nerdy
stuff, just like this.
What would you like to see froma channel that's like this?
How far down do you think theyshould niche before they're down
(06:34):
too far?
Speaker 2 (06:35):
I think a certain period of time or event should
be their niche.
For example, I am a hugehistory buff.
When it comes to the secondworld war, I will consume
anything I can about itinteresting.
But let's say the frenchrevolution, the war of
(06:58):
independence, the civil war inamerica, the first War, I have
far less interest in.
So if a creator is jumping fromone time period to another,
that might put me off, unlesstheir ability to we're talking
about an animator their abilityto uniquely tell those stories
(07:21):
through the animation is sopowerful enough that it draws
you into that style of animation.
That could be their, theirthrough line, their superpower,
which allows them to jumptimelines.
But for me personally, travis,I will be saying let's pick a
historical timeline that I'mmost passionate about and at
least start there with maybe thefirst 20, 50, I mean, it
(07:44):
depends how long it takes you tomake a video and how long they
are A set number of videos onthat time period would be my
suggestion.
Speaker 1 (07:52):
Yeah, and historical explainers can mean anything.
It could be the industrial age,it could be wars, it could be
any of those things.
So if you're talking about atime period, like Rob just said,
then you could go through allthose things.
You go through wars andindustrial periods, social
economic situations for thattime period, so you could do
that and focus down to that.
You also could niche in adifferent way and have the most
(08:15):
interesting parts of unknownhistory and then go through
different timelines.
There's different ways to nichedown.
Niching down doesn't mean youcan only talk about one year.
It means a subject and, by theway, as we've talked about
before on here, you can havebuckets, so you can have a
bucket of videos that are wars,a bucket of videos that are
about economics and a bucket ofvideos about social issues,
(08:38):
which can then have timelineswithin each.
But if you're just starting out, I agree with Rob pick
something, pick one time periodand really nail it, because you
know, if you're just kind offirst starting out, one of the
hardest things to do is tell agood story anyway, and as an
animator, you're probably moreworried about the animation than
you are the details of thestory, and I would recommend, as
(09:01):
an expert in you know inanimation, you should.
You know you are the expertthere you should make it good
enough and then concentrate moreof your time on the story and
make it interesting.
Don't make the animationPerfect.
Make the story Perfect.
I think that's the thing that'sgoing to keep people.
Just the animation itself isnovel enough to at least get
people to watch for a littlewhile, but if the story isn't
good?
We actually saw this on thelive stream.
(09:23):
I think it was yesterday.
You guys were doing ananimation channel.
It looked like a soap opera orsomething.
Speaker 2 (09:28):
Yeah, it was interesting.
Speaker 1 (09:29):
Like the idea, the concept of that is really great
and even the animation wasn'tbad.
Speaker 2 (09:36):
The voice acting was.
It was a bit scrappy, to behonest, almost to the point
where it felt like it was a bitcomedic satire but that could be
okay.
But I don't think that was theintention.
I think it was take on on thesoaps of that time period,
whoops.
But anyway, yeah, it was, itwas.
It was a tough one to talkabout that really, because the
creator had done like 1500videos oh my gosh, and we're
(09:59):
still just getting less than 100views per per video.
I did want to pick up somethingyou mentioned there, travis,
about their skill being theanimation side of things.
That is also something that isunder threat at the moment,
given the barrier to entry tomore complex visuals is being
(10:22):
eroded by ai, so this can beeither a blessing for this
creator or an Achilles heel.
If they're still able to createanimations that are so unique
and cannot be replicated by AI,then that means that you are
even more unique, but AI is sofast that it could potentially
be able to duplicate what you'redoing in a few weeks, a few
(10:45):
months.
So just be aware of that aswell, in terms of YouTube
already being flooded by thesevisual historic animations and
storytelling.
Speaker 1 (10:56):
Yeah, I agree, and it's just one of those things
that you'll learn by doing.
Definitely, I think, likeanything else, content creation,
definitely, I think, likeanything else, content creation
if you're really wanting to besuccessful, you know as quickly
as possible, which is kind of adangerous thing to put yourself
under.
But I mean, it's fine to have agoal.
Having an idea of the directionyou want to go is good, but
(11:18):
then being flexible enough to gookay, that didn't work, but
this other thing did is probablyjust as important.
So keep that in mind whenyou're when you're doing your
content.
But we're super excited for you, can't wait to see all the best
.
Speaker 2 (11:29):
Good luck on your youtube journey.
Speaker 1 (11:31):
Yeah, next question I I love so, uh, as you know, rob
, like we get people calling useverything vidi, crew and
everything, all these differentnames, which is great.
This one is very, very, I Ithink, very, very interesting.
Hello, video, intelligentquotient personnel Because vidIQ
.
I don't even know what thatword is.
Quotient, quotient yeah, that'sactually what IQ is.
(11:52):
Intelligent quotient, that'swhat IQ means.
Speaker 2 (11:55):
Really you didn't know that I've been welcoming
people to vidIQ for almost adecade.
I never knew what IQ meant.
Speaker 1 (12:09):
Don't trust a word.
I say folks, this is going inthe uh water cooler slack uh,
immediately, all right.
So this is a text message fromone of the one of the writers,
who's very smart.
They know what iq stands for.
You want me to read this oneout?
Speaker 2 (12:20):
yeah, go ahead, because they're from england
yeah, I'll ask my questionsfirst to get that out of the way
.
Firstly, how long shall I leaveit before I change a thumbnail
if I think it's not doing well?
Secondly, what are the benefitsof doing live streams on
YouTube slash Twitch as regardsto gaming?
Speaker 1 (12:38):
Thanks, yeah, I think it's great.
There's a little part afterthat we'll talk about later.
Speaker 2 (12:43):
Read out the rest of it later.
Speaker 1 (12:44):
Yeah, we'll read that out later because I want to
answer the questions first.
Sure, so let's figure this out.
So how long before you change athumbnail, which I'll tell you
right now?
Jen feels very strongly aboutnot changing it too fast.
And then, what have thebenefits of doing live stream on
the two different platforms?
So let's talk about thumbnailfirst on the two different
platforms.
So let's talk about thumbnailfirst.
And this varies based on theamount of impressions you get in
(13:07):
a certain amount of time.
So, as a larger creator, asvidIQ, we might change them very
fast.
What is the general thoughtbehind this for the vidIQ
channel?
Speaker 2 (13:16):
Yeah, I might give a bit of an anti-gen response to
this.
This is based on purely mypersonal experience and just
knowing how my videos react onthe vidI a high level of
interest in that first hour thatI'm thinking about changing the
(13:50):
thumbnail and the title.
Whether I actually do or not isanother question.
Ironically, today it was thecomplete opposite, travis,
because the click-through rateremained above 10% in the first
hour and it already picked thebest thumbnail it wanted to use
from the three we tested withinthe first hour.
So that's like chef's kissmoment, like beautiful YouTube
(14:12):
can do its thing.
Now you do have to be consciousof the video's intent.
If you're expecting it to be aperformer right out of the gate
and it has a short shelf life,then yes, you may want to think
about tinkering with thepackaging.
You know this might be like arelease on a new product or like
(14:33):
you're reacting to a filmthat's just been released you
know not, the Empire StrikesBack, because that was quite a
long time ago, but let's sayMission Impossible, final
Reckoning.
Like you're making a videoresponding to it the day it's
released and you need all of ouraudience as quickly as possible
.
But if you think your video haslong shelf life.
It's going to be evergreencontent, but it's not
(14:56):
necessarily of high interest onthe day it's released.
Then, yeah, you do need to giveit a bit more time to breathe.
Now, that would be my generalattitude to whether or not to
change something quickly or not.
Speaker 1 (15:09):
Yeah, and it also depends on how many impressions
you're getting, because if youonly normally get like 10 views
first day, that's not enoughdata to know whether or not your
thumbnail worked.
But I'll just quickly explainhow as I've said many times
before, how the YouTubealgorithm works for the first 24
, 48 hours and then you can makeyour own decision.
So you got to remember for thefirst up to 48 hours maybe even
longer, depending on how largeyour channel is your thumbnail
(15:32):
is going to be shown to peoplewho've been to your channel
recently and subscribers, soit's going to get shown to all
those people first.
So you definitely wantsomething that's going to appeal
to that crowd and hopefully bythis point you have a general
idea of what works on yourchannel and what appeals to that
crowd.
After that time three days, andthen onward, it's going to be
shown to more people who havenever seen your channel before,
(15:54):
and then that thumbnail mightactually have to be different.
So, like Rob said, which Ithink is really important
difference, if you havesomething that has a short shelf
life, like maybe a news articleor news report or something
like that or something that'sjust interesting for like a
couple of weeks.
You're going to want to hitthem hard and quick, and which
means typically engaging youraudience and then hoping for the
(16:14):
best beyond.
If you have an evergreen pieceof content, you can change your
thumbnail.
You can have one that's goodfor the first couple of days for
your audience, that you knowworks, and then make a
completely different thumbnailor something that is definitely
more interesting to people whodon't know who your channel is.
So, in other words, that mightbe things like not even having
yourself in the thumbnail, likeif you're in the thumbnail
(16:35):
typically.
Sometimes I'll do this whereI'll have myself in the
thumbnail early on so peopleknow it's a video for me, and
then later on, when people whowatch you don't know who I am
and don't care who I am anywayand are more interested in
something else than I'm talkingabout, I will then focus that
upfront.
So that's kind of the strategybehind it.
But yeah, I mean, generallyspeaking, you know kind of early
on whether or not something'sworking.
Speaker 2 (16:56):
And you might want to look for data cues as well,
such as if the average viewduration or audience retention.
That might tell you that thevideo is of good quality and
those who get into it aresatisfied by it.
But it does need a bit more ofa revamp of the packaging and
(17:18):
you know the comments as wellare kind of leading towards a
good piece of content.
But, like, if the audience viewduration is low and people
don't like it, then maybechanging the packaging is not
necessarily going to rescue it.
It might have just been a badvideo idea that doesn't work.
You have to accept that as well.
Speaker 1 (17:35):
Yeah, lots of different cues on whether or not
a thumbnail works, but I thinkhopefully, with all of that, you
have a general idea of what youshould do there.
I think it's great, and one ofthe other things that Steve said
was that he was one of thecreators, because Jen and I talk
a little bit about about whatcertain terms mean.
There's a video coming up inthe next couple of weeks, our
podcast episode coming up in thenext couple of weeks where we
(17:56):
go through almost every termyoutube term so that people can
understand, because we realizewhen people write in the go, I
don't know what one of 10 means,or I don't know what these
different things mean, and wewant to.
We want to meet them where theyare and go oh, okay, well, let
me, let me help you understandwhat these things mean.
And he goes.
I was one of those that had noidea what one of 10 meant, but
I'm currently on one of fivesubs and loving the journey.
So, steve, we appreciate youand we're so glad that you have
(18:19):
gotten so much from this podcastand we love hearing from people
.
All right, next one this one isalso a text message.
So, again, if you're listeningto the audio podcast.
Uh, you can uh click on thatlink and I'll send a text.
Uh, hi vidi crew, I hope yourcandy has treated you well this
week.
I used to upload, oh, oh, youknow what we forgot to answer
the other question.
(18:40):
I just realized this.
The question from before aboutlive streaming travis.
Speaker 2 (18:44):
I didn't want to say anything because, like there was
another tons of preamble afterthat.
Speaker 1 (18:48):
No, you're right I, I , oh, listen, this is what
happens to me.
The other question was what arethe benefits of doing live
streaming on YouTube and Twitch?
Yeah, okay, let's do that.
So we live stream, we do.
What are the benefits that wesee?
Speaker 2 (19:02):
We do have a lot of fun, a hell of a lot of fun.
Last week we were accusingcreators of being high just
because we called the video atthe wrong time.
We get interruptions frompeople trying to sell us
Thrustmasters, whatever.
I think what you need toappreciate with live streams is
that it's a very differentaudience and you are talking
(19:24):
directly down the lens at youraudience and you're wanting them
to interact with you.
So try and make it casual, tryand make it fun and appreciate
at the same time that there's alot more friction with a live
stream.
People have to turn up at aspecific time and be in a
(19:45):
particular type of mood to enjoythe live stream.
So when you start livestreaming is an interesting
question.
I mean, I always wouldrecommend, if you want to do
live streaming in the future, doit before you're ready, because
then you can understand andappreciate how terrifying it can
be and how many things aretechnically going to go wrong,
because they will go wrong on alive stream.
(20:06):
They're never flawless, um, butyeah, even if it's just one
person in that live stream, youcan talk to them and have a
conversation with them and itcan be quite fun.
I think from a more holisticpoint of view.
Live streams can be good forconverting viewers into loyal
fans or subscribers, or gettingthem onto a mailing list or
selling them a product orservice.
But maybe Steve isn't quitethere yet on his YouTube journey
(20:30):
.
Speaker 1 (20:31):
Yeah, and I think it's um.
First of all, it is a lot offun, can be a lot of fun if
people show up.
Now the the hard thing is ifyou're a smaller creator and no
one shows up, you still have got.
It's almost more awkward.
I remember the very first time,um, I was shooting a, a video
for youtube.
It was weird to talk to thisinanimate object as if I was
talking to a person.
Now it's normal to me, likewhatever just makes sense.
(20:51):
It's almost weirder to talk tothat same camera, knowing that
normally people would bewatching and no one's watching
at that moment for a live stream.
Because you know you've got tokeep the energy up.
So if someone comes in, youknow they're in the middle of it
and they're like, oh, this isinteresting, but then when they
(21:15):
leave, you've you still got tokeep that energy out.
Whatever it is you're doing,you got to pretend that there
are people there.
So you have to fake it till youmake it.
You have to pretend that peopleare there at all times.
Um, but it can be a lot of fun.
One.
No editing, love that, I lovethat.
Don't have to worry aboutediting um, you can make it a a
thing that is interesting enoughthat people will have to show
up, have to make time or andjeff is really great at this
jeff from lfafe Reviews and oneof our coaches here is to make
sure that video is good enoughto be watched later.
(21:35):
I mean, he's got tons of livestreams that have hundreds of
thousands of views on thembecause the content itself is so
good that even if you weren'tthere live, you still need to
watch or want to watch thecontent.
So I'm a master at that and Ilove that he has done that.
So hopefully that's helpful.
I like doing live streams.
I think they're fun In a way,when the discord episode we just
(21:56):
did recently was kind of like alive stream because we recorded
the podcast while talking topeople in discord.
Speaker 2 (21:59):
So that was kind of like a live stream.
Speaker 1 (22:01):
That was lots of fun and we'll do more of those as
well.
All right, so back to that textmessage.
Hi, that I crew.
I hope you can.
Your candy has treated you wellthis week.
I used to upload videos toYouTube back when I was a
teenager and got about 10,000subscribers and 1 million views.
I quit at the time to focus onschool and now, over 10 years
later, I'd really like to pickit up again.
(22:24):
I've heard the algorithm isunkind towards older channels
compared to the new ones.
Is this true?
Would you recommend making afresh channel, even though my
planned content is in the sameniche as it was back then.
It's worth noting that I haveall my videos set to private
right now, as I was a teenagerthat spoke swear words into a
bad microphone, so it'll be azero video point regardless.
Best regards, tony.
This is interesting.
I can see both ways of this.
(22:45):
What are your initial thoughtson this?
Speaker 2 (22:56):
So I'm of a.
It's one of these.
I'm 49% one way, 51% the other,and I think I'm 51% start a new
channel.
Not because of conspiracytheories about YouTube punishing
all the channels, but I justthink from a mentality point of
view, having that fresh start, aclean slate, you're starting
(23:21):
brand new on YouTube and this isnow your, your commitment to it
.
I just think from a completemindset point of view, travis, I
don't think the channel isgoing to benefit or be
handicapped either way if theyjust continue on on their old
channel, but it, I guess, fromfrom one point of view, there is
still data there on thatchannel and that's going to kind
(23:43):
of muddy what you're doingtoday, and so I think that's why
I would maybe start a newchannel, but, as I say, I'm
literally on the fence on it andmaybe, travis, you're just
going to be literally on thefence the other way I don't know
.
Speaker 1 (23:57):
I I'm just kind of on the fence, but I'll tell you
some thoughts that are goingthrough my mind and maybe this
creator can figure out throughthese thoughts what what they
want to do.
Um, I think the the the pros ofhaving, you know, using that
channels that you're alreadykind of set up, there might be
some.
I don't know if 10-year-olddata even works anymore, I don't
know, but at least you're kindof somewhat established.
(24:19):
And he says within the sameniche.
So that doesn't sound like abad thing.
It sounds like he might be ableto roll back in.
I think the bad thing of this isbecause you privated all your
videos.
It's going to look like youbought the channel.
So people are going to come inand say, of course your first
couple of videos aren't going tohave that many views because of
course it's almost like it's abrand new channel.
They're going to see a 10,000subscriber channel with like 20
views and like, wait a minute,what's going on?
(24:39):
You have three videos with 20views each and you have 10,000,
they're going to think aboutstarting a new channel Plus.
I think the other thing is itwill set a false expectation
potentially to yourself to have10,000 subscribers, you put out
a video, it gets 12 views andyou're like that doesn't feel
right.
But if you have zerosubscribers, you get 12 views.
(25:01):
You're like all right, cool, Idid well.
And sometimes the big differenceis not having this thing, this
almost sort of Damocles holdingover your head of like I need to
do really well because there'sthis social proof that I should
be doing better than what I amdoing.
So I like the idea of startingnew.
I think between these thoughtsand what Rob said, I'm kind of
convinced of that.
(25:21):
I think before all that I wouldhave said, yeah, I mean, just
keep it on your channel, whocares?
But yeah, the more I thinkabout it, I think for a
healthier journey, startingsounds sounds like a good idea
here's an interesting questionto you, travis and everybody
listening what were you doing 10years ago on youtube?
Speaker 2 (25:40):
if you were on youtube?
Speaker 1 (25:41):
that would have been 2015.
I was not on youtube, so thatwas three years before I started
so you were just, uh, consumingcontent.
Speaker 2 (25:47):
I was watching, yeah, yeah.
So I think 10 years ago, I wasMay 2015.
I think I was just about todiscover my breakthrough niche,
which was how to record youriPhone screen.
I don't know if I've made avideo on that topic yet.
I had been covering the AsusTransformer Prime, nexus seven,
(26:13):
nexus six.
So, yeah, I I think I was.
I was on the cusp of abreakthrough, from what I
remember, and then I was just ayear away from making the, the
video for vid iq, which changedeverything.
yeah, and here you are he'salready on youtube somewhere?
Speaker 1 (26:29):
that's wild that um that even that journey was
almost 10 years ago.
Speaker 2 (26:35):
Yeah, I was already maybe 300, 400 videos into it at
that point.
Speaker 1 (26:39):
Sheesh, see, look at that.
Some people don't think aboutthat, that your journey here at
vidIQ actually started beforevidIQ and they don't realize you
had 100,000 subscriber channelbefore you even came here.
I think people just see, likeI've talked about so much the
tip of the iceberg and theydon't see everything that went
into the iceberg, everything'sunderneath the water.
(27:00):
That built that little thingthat you see above the water
Like, oh they're really I coulddo that video.
Sure you could.
But to get to this point, doyou have it?
It's harder than it looks,funnily enough.
Speaker 2 (27:12):
I did have a nostalgia moment.
Yesterday A video went out onvidIQ and somebody in the
comments said hey, aren't youthe Airshow guy from 20 years
ago?
And Airshow was like an app youused to record.
Wow, yes, that's me.
Speaker 1 (27:26):
I love you, dude.
That's insane, that's wild.
Okay, All right.
So next up are some emails.
So here's an interesting thing,Rob, you probably don't know
about this, so you can email usat theboostvidiqcom, but a lot
of people in the comments willask well, I can't figure out
what the email address is.
Now we say it every episodethat we do these questions it's
(27:49):
theboostvidiqcom.
We do not write it anywhere fortwo reasons, and this will
probably continue to be the casefor a long time.
Number one spam.
So there are scrapers acrossthe internet that look for email
addresses to put them in thespam list and, by the way, we
are already in the couple spamlists.
But the spam lists we're in aretargeted for podcast guests.
(28:09):
So, in other words, there'swebsites out there that have
like tube talk and stuff.
They're like if you want to bea podcast, but this is one of
the many podcasts you can go,and here's the contact
information.
I'm okay with that.
It's interesting.
Again, we have never written itanywhere and it's really
important for that.
I don't want that.
And number two, because I don'twant drive by people.
In other words, I don't wantpeople that hear oh you, if you
just go to this channel andwatch.
(28:29):
There's a link there.
You can ask them a question andthey watch that answer and they
never come back.
I'm not in that for that.
For the people who listen andwho want to send us a question,
send it in, we're going toanswer it.
So those are the two reasons.
So I see a lot of people askingwell, what's the email address?
Well, that tells me you haven'twatched very many episodes,
because literally every singletime we answer these, I say it's
theboostatvidiqcom.
So there's your answer.
(28:50):
This next question comes fromlet's see, bring up the screen
Ivan, Dear Travis and Jen.
At the very beginning of ohwait, you read this one.
Speaker 2 (29:01):
This one's your turn, dear Travis and Rob.
Rob, at the very beginning ofthe year, I went on a month-long
vacation where I wasn't able towork on anything for my channel
for the entirety that I wasgone.
The video that I posted rightbefore I left went viral,
getting a quarter of a millionviews, which should have given
(29:22):
me a big boost in momentum afterhalf a year of being stuck in
the same spot.
However, since I went onvacation, it stopped all that
momentum and more, and I haven'tbeen able to pick it up even
all this while later.
I want to keep working.
I have a lot of cool ideas, Ijust can't motivate myself to
put the work in, and editingvideos that used to take me a
(29:45):
day now take me two weeks.
Not even my sub count jumpingup a few subs excites me anymore
.
How do I regain my momentum andget excited about it again?
I fear that this is the hardestobstacle I've had to face so
far, and if I go by it wrongly,it could very well be the last.
I'm sorry to hear that, ivan.
Speaker 1 (30:07):
Well, a couple of things.
Number one imagine this Allthis time you're trying to work
hard on your YouTube channel,Like I'm going on vacation, and
you throw a video up and it doesthe thing you've been trying to
do for however long Ivan's beentrying to do this, Isn't this
always the way?
It's always the one you don'tthink anything of.
It's always that one and,crucially, he wasn't able to
(30:28):
double down while it washappening.
He was away and he couldn't.
That's the thing.
That kind of sucks for him.
I'm like dang, like, obviouslyyou're supposed to double down.
So he had all this momentum andstuff and by the time he got
back to it, wasn't able to pickit back up.
Now I mean, we don't know whatthe video was.
We don't know anything about,like, what was going on or or if
(30:49):
it was in the same niche orwhatever all those things apply.
So we have, we can't evenassume this, but I'm going to
say, let's assume that, um, Ivandid this correctly and it was
in niche.
A lot of times when I seemessages like this, that video
has nothing to do with theirniche and the answer is
completely different than whatwe're going to give.
So, to be clear.
(31:10):
We're going to assume it's inniche, because I think Ivan
watches vidIQ quite a bit, so Ithink he's probably within niche
.
What do you think about this?
I think there's a couple ofthings we need to respond to
Number one, like how do you tryto get back?
But, more importantly, how do Igain momentum and get excited
again?
Because he's like he says,editing takes much longer now
and it's the hardest and it's amental obstacle and I've come
(31:31):
across this myself personally.
Speaker 2 (31:36):
I'd love to hear what you think about that.
Yeah, again, this podcast seemsfull of coincidences, because I
published a short yesterdayfrom the now very famous YouTube
ES man, and it was about goingon holiday.
The creator went on holiday fora month and youtube said that
the algorithm was going to flushthe channel down the toilet.
(31:57):
It was all in jest, but I stillmaintain the attitude of you
can take a break if your contentis irreplaceable and viewers
are only going to get thecontent from you.
Therefore, they're willing towait.
But if you're a smaller creatorwho's trying to compete with so
(32:18):
many other channels, the momentyou get some momentum, you want
to stack that momentum asquickly as possible, or YouTube
is going to find other creatorsto replace you, and that is the
eternal, the damn frustration ofyoutube, and that is relentless
.
But at the same time, you needto.
(32:39):
You need to protect your mentalhealth, and now I'm still
trying to figure out what thesolution is to that.
I think it was to hire lots ofother people to help me out on
the channel.
Yeah, right, we're able to dothat.
I know, uh, even you're notable to do that in this case.
What I go to here, travis, isthe bit where they mention that
(33:00):
now videos take two weeks toedit.
Right, and I'm wondering whythat is the case.
Like, do you assume that thevideo went viral because of the
production quality in some sense?
Or like, did that video thatwent viral only take you a
couple of days to edit?
It sounds like that's where themain source of burnout and
(33:23):
frustration might be coming from.
So I would certainly thinkabout perhaps going back to
basics so that you can makevideos maybe a little more
efficiently and take the editingtime and push it into the video
idea or the packaging or thehook.
That might be something worthconsidering.
(33:44):
And then also just to checkbecause I don't think we've
asked this question, travis didthey actually double down on
this viral piece of content?
It may have gone viral and thenthey did other things in the
niche, but did they revisit thatspecific topic in the niche?
Those would be my, you know,path of least creative
(34:05):
resistance to try and rerekindle that momentum.
I guess the other thing to sayis you know mindset, all right,
a video went viral.
With what was it?
A quarter of a million views.
That's not your expectation.
Now, right, you're notexpecting every video to a
quarter of a million views.
That's not your expectation.
Now, right?
You're not expecting everyvideo to get a quarter of a
million views.
So prior to that viral moment,how many views were your videos
(34:26):
getting?
And then, after that videoviral moment, how many views are
your videos getting?
If there is still like anincremental increase of like 10
or 20% on that baseline, thenyou are growing.
It's just this viral momentthat is completely screwed with
your mindset and that happens toall of us at some point.
We all have this viral momentand then we think we figured it
(34:46):
out, and most of the time that'snot actually the case.
You've just had a moment andthen you've got to try and
figure out how to replicate bitsand pieces of it.
Speaker 1 (35:02):
There's also the thought that like 80% of a
channel's views come from like20% of its videos, or maybe even
less than that, maybe like 10%of its videos.
So for the most part, yourvideos are going to go back to
somewhere where they were,depending on what you've done.
If you're continuing down thesame path, the same niche, again
, we're assuming some thingswhich we probably shouldn't.
But we have to kind of talk tothe broader audience of.
This is what would happennormally.
Yeah, if your baseline has goneup, that's actually what those
(35:26):
big videos are supposed to domake that baseline go up.
It doesn't mean you're alwaysgoing to have these bangers on
bangers.
So, without being able to knowthe specifics, hopefully that's
somewhat helpful.
But the mental aspect is hard.
Period, like YouTube, it's agrind.
It can keep you from makingcontent made.
It has done that to mepersonally on a personal level
of like.
I don't want it to not succeed.
I don't want videos to not dowell.
(35:48):
It's kind of.
You know you have to and Jen andI talk about this all the time
you have to disconnect yourself-worth from view counts and
sometimes in subscriber growth.
Sometimes it's hard to dobecause when things are good
you're like I'm the best, I'mawesome.
But that also means when thingsaren't going so well, the first
thought is I suck, I've beencanceled, I'm no longer good.
So if you can disconnectyourself from that and look at
(36:10):
it analytically and go okay,well, let me just try this
different, then you have a muchbetter chance of being
successful.
But perhaps, more importantly,you have a much better chance of
being successful.
But perhaps, more importantly,you have a much better chance of
doing it long, long term.
Because I think if you put toomuch pressure on yourself, it's
no longer fun.
Then what's the point?
Speaker 2 (36:24):
So to that point, travis, maybe Ivan needs almost
like a throwaway video wherebyhe actually makes it for himself
.
I fall back in love with thecreative process, why I love
making YouTube videos.
Speaker 1 (36:42):
That might be worth exploring as well, and
especially for that one don'tworry about the views, right,
just enjoy making videos againif you can very important and
definitely, if you can't keepyourself going, then none of the
performance matters, none ofthe bangers matter, because if
you can't keep yourself going,then none of the performance
matters, none of the bangersmatter, because if you're like
I've given up, then what was itfor?
But, yeah, a very real thingand people struggling with, like
(37:08):
even mental health on YouTubeis a major thing.
It's something that we'llprobably talk more about in the
future.
All right, another text message.
I took April off a pause.
I needed to all right.
Another text message uh, I tookapril off a pause.
I needed to quietly resetbefore returning in may with a
clearer sense of direction.
Since there's another pause,another person was like I needed
some time.
Since coming back, I've shiftedmy focus towards mental health
and personal growth.
Hey, look at that.
(37:29):
Uh, it feels more aligned withwhere I am now and with that
kind of space I want to create.
But before that shift, I hadalready completed 25 videos as
part of a personal challenge.
100 videos in total meant todocument an awkward, uncertain
YouTuber slowly finding hisfooting and, honestly, that part
was real raw.
Each one captured the stretchof trying, the growing pains and
the effort to show up, evenwhen it didn't feel polished.
(37:51):
I love that, by the way.
I think this is amazing.
But now I'm wondering does thatearly chapter belong in the new
story I'm telling, do I leavethe first 25 videos visible,
letting them speak from where Istarted, or do I tuck them away,
honoring the growth but quietlyletting go the parts that no
longer fit?
I think the quickest answer islook at MKBHD's channel.
You can look at some of hisvery first videos ever made.
Probably same thing with CaseyNeistat some of his very first
(38:13):
videos ever made.
They don't hide that stuff andpeople go back and watch them,
especially people that are partof your core audience, people
that you want to be part of yourtribe, so to speak, your actual
audience, not just randomviewers that come by, but people
that come back over and overand over again, want to go back
and see these things.
So, unless it's activelyholding your channel growth back
(38:34):
by being completely off niche,that it's you know and even then
like if you're doing goodcurrent content, that shouldn't
matter, I say keep it up.
But what do you think, rob?
Speaker 2 (38:43):
yeah, I was going to use Mr Beast as the example.
I think you can go to hischannel, sought by oldest, and
he has three, four hundredutterly atrocious gaming videos
on his channel that are stillthere.
I don't think he even shows hisface for the first two or three
years.
You know, if you was watchingMr Beast what maybe 12 years ago
(39:05):
you would think well, thiskid's not going to go anywhere.
The rest is YouTube history.
And yeah, travis, to reinforceyour point, as long as those
videos don't start to pick uptraction and momentum, they
shouldn't necessarily influencethe content that you're
publishing now.
(39:25):
Because that is a bit of aconundrum.
Like what if this YouTubejourney and there's 25 parts of
that series all of a suddenstarts picking up views?
You almost have to go back tothat and address it, uh,
audience, but we'll assume thatthose videos are just sat there
not really doing anything.
Now you're talking about mentalhealth and personal growth.
I almost feel as if those twostories could like intertwine at
(39:49):
some point.
We may almost like part 26.
It's like, hey, I took a breakfrom this, uh, journaling my
YouTube adventure to talk aboutmental health, but now those two
intertwined and I'm going tocarry on that series.
That might be an opportunity,if it's successful.
Speaker 1 (40:07):
The other thing you could do is unlist them all, put
them in a playlist and put theplaylist on your homepage it's
talking about, like your earlyjourney, if you don't want them
to be seen on your video.
So that would also work.
That's an idea.
Yeah See, I'm smart, I knowthings.
Next up, another email A memberof the boost at vidIQcom.
As I've said before, this onecomes from Mark.
You want to read this one.
Speaker 2 (40:30):
Hi Robin Travis, Is it possible to have more than
one YouTube audience and, if so,how can you capitalize on it?
The screenshot below shows twosets of peaks 9 slash 10 pm, and
then 5 slash 6 am the followingmorning.
This happens regularly anddoesn't follow what I see in the
(40:54):
when your viewers are onYouTube analytic, so I'm
thinking of ignoring that andonly going for those peak hours
shown below.
Trouble is, though, I don'thave a time to post twice a day
thoughts.
Speaker 1 (41:08):
So what we're, looking?
Speaker 2 (41:09):
at here.
I guess for the benefit of thelisteners is they're getting
170,000 views every 48 hours.
That's pretty cool, like 90,000a day, that's a lot, that's a
lot of views every 48 hours.
Speaker 1 (41:18):
That's pretty cool.
Like 90,000 a day, that's a lot.
That's a lot of views in 48hours.
Speaker 2 (41:21):
There are four peaks in the real-time analytics,
because it's over 48 hours.
It kind of peaks and then dropsdown a little bit and then
peaks even more each day, youknow during the 9-10pm and then
5-6am.
Speaker 1 (41:37):
Yeah, I have thoughts about that.
I think that tells a lot.
Speaker 2 (41:40):
By the way, have you picked up on?
Speaker 1 (41:41):
what that actually tells the story that tells yeah,
Go ahead, travis, let's hearyour thoughts, so we don't know
what time this person releasestheir content or what language,
I think language has a biginfluence here, in terms of why
the spikes.
That's a good point.
So, but I do think that and I'mdefinitely one of these people
who goes to bed watching youtubeso 9 to 10 pm, but also wakes
(42:05):
up and one of the first things Ido is watch youtube 5 6 am.
So I mean, I'm not getting upat 5 am, but a lot of people do.
And you gotta remember again,depending on where your time
zone is time zone that couldactually be 9 am, might not be 5
am for them, might be 9 am, itmight not be 5 am.
For them it might be 9 am,which is, hey, I woke up, let me
put on YouTube while I'm makingcoffee and dinner, breakfast I
mean, and you're off to theraces.
So you're getting people thatwatch at night and getting
people that watch in the morning.
(42:25):
That doesn't mean it's twodifferent audiences, it just
means their availability isdifferent.
But again to Rob's point, adifferent country where that is
the same time.
Generally speaking, it's likenot it's 10 pm here, but it's 10
pm in asia or somewhere likethat, and maybe you're in asia,
I don't know, um, and it's 10 pmeverywhere when they're
(42:47):
watching it.
Speaker 2 (42:47):
So it could be either one of those I'm gonna takea
guess right this this will becompletely wrong probably, but I
guess this might be a popularAustralian creator, so English
speaking.
But Australia is in like theopposite side of the world for
the rest of the English speakingworld.
That's why, like, we have aconundrum of when we publish our
(43:10):
videos, because Australia andNew Zealand always get excluded
in a sense.
So I think they have like a bitof an audience in Australia,
but then when the rest of theEnglish speaking world wakes up,
they have like a bit of anaudience in australia, but then
when the rest of the englishspeaking world wakes up, they
get like a bigger boost inaudience.
I could be wrong.
I'm just trying to figure outwhy there might be two spikes I
like that.
Speaker 1 (43:28):
I think that's interesting, but no, I don't.
I don't actually think you havetwo different audiences.
I just think that they'rewatching at different times and
I think the explanations thatbetween rob and I have given you
one of those is true.
Um, so I don't think you needto post twice a day.
I don't think it's twoaudiences.
I don't think it's any of thosethings.
And, by the way, this isactually pretty common.
Um, I've seen a lot of largerchannels where this ebb and flow
(43:49):
happens every single day.
Um, it tends to happen more onlarger channels than smaller
channels, uh, but I've seen itso many times that it's if I
don't see it I'm more, I'm moreworried if I don't see it than
if I do see it.
Speaker 2 (44:00):
I've just never seen this double spike.
I guess one of it.
There could be one other answer.
It could be that they makeshorts as well and the shorts
discovery is peaking at thatcertain time, for whatever
reason.
Shorts could be funny thing.
And then to try and address themore general point about you
know when is the best time topost your content, traditionally
(44:23):
speaking I'm really emphasizingthe word traditionally there,
what we try and do is we postour content two or three hours
before that peak in thereal-time analytics.
So in my part of the world itpeaks around about 3, 4 pm.
So I publish the content around1 pm, 2 pm, whatever.
(44:43):
That is, assuming that that'swhen our viewers are online most
.
Having said that, I thinkgenerally if your viewers
audience are going on YouTubeevery single day, which we
assume they are, then YouTube isintelligent enough to recommend
(45:03):
that new content from you, evenif it is eight hours old or 12
hours old, as long as it's nottime-sensitive content.
Do you know what I mean by thatTravis?
Like, let's say, I publish avideo at midnight your time and
you're asleep.
You wake up at 8 o'clock.
Youtube is intelligent enoughto know that.
All right, the video's beenlive for eight hours and the
(45:25):
views aren't as high as whatthey were, but I know this
viewer, travis, really likesthis channel, so we need to
recommend it to Travis on thehomepage, even though it is a
slightly older piece of content.
Speaker 1 (45:36):
Yeah, and multiple times until I click it.
Sometimes A lot of times,you'll see that on your homepage
, Like I've seen this thumbnailforever.
Like okay, I'm finally going toclick it.
Yeah, we've talked about howthe algorithm knows your viewing
habits better than probably youeven know.
So if you see a thumbnail thatcontinues to come up on your
homepage, I would say give it aclick.
You'd be surprised at how goodit is.
Speaker 2 (45:55):
Yeah, like MKBHD, he usually publishes videos like
midnight my time, so I'm alwayswatching the videos when it's
been up for eight hours.
But it's in the top left-handcorner of the homepage
recommending it to me because itknows I'm going to click and,
as you say, travis, it will bethere for a couple of days like
begging me to click on itbecause it knows I'm satisfied
by the content.
Yeah, it knows I'm satisfied bythe content.
Speaker 1 (46:16):
Yeah, it's really smart.
It handles that stuff for you.
You don't really have to worryabout it Again.
If your thumbnail and title andtopic are good, YouTube's going
to try to take care of it foryou, so I think that's always
the important thing.
Speaker 2 (46:25):
And let's congratulate the.
I can't remember their name.
I do apologize.
Who was it who sent thatmessage?
That was Mark.
Congratulations, Mark.
On what seems to be aflourishing channel, You've got
momentum and a serious amount ofaudience coming in every single
day, so well done on that andwell done for asking the nuanced
(46:45):
question and trying to dig intoit.
I think that shows a deepinsight into trying to find the
marginal gains.
Speaker 1 (46:54):
Yeah, all right.
Final question to again emailtheboost boost at videoqcom.
Uh, this one comes from laura.
Uh, hi, genvis.
Now that's a joke that wetalked about a couple weeks ago.
We talked about travis and gengenvis.
Speaker 2 (47:06):
We were doing trend was one of the options let's
change it to oh, that's comingone person to ask like, even
when I'm not here, just like,hey, robert, yeah because Jen
won't know what that is, whichwill be great when she comes
back.
Speaker 1 (47:24):
She won't know what.
That is All right, your turn toread this one.
It's the last one for today.
Speaker 2 (47:30):
Hey, robert, hope all is well that side of the world.
My question today is aroundtarget audience that side of the
world.
My question today is aroundtarget audience.
My target is women over 30, butsomehow I find that it is
mostly men between 25 and 35viewing my videos.
This needs Jen needs to answerthis.
Why would that be?
Could it be that they'rereported incorrectly?
(47:52):
My recent analytics does notshow any viewer demographics
anymore.
My recent analytics does notshow any viewer demographics
anymore.
Speaker 1 (47:58):
So this one's difficult in general and we
don't typically look at channelsbecause it just creates a
precedence where we can't alwaysdo that.
But I thought it was kind ofimportant to just briefly bring
up her channel, just becauseotherwise you have no idea even
remotely how to answer thisquestion and even then there's
(48:19):
still maybe some hardships oftrying to figure out, like, what
exactly is the issue here?
Um, first of all, there'sthere's all these videos don't
have a whole bunch of views, soI think your analytics are going
to be skewed anyway.
If we look at it that way,that's, it's definitely skewed.
Um, and to your point, thisdoes appear to be focused mostly
on women of that age group.
(48:39):
I mean eye treatment, yeah, I'mnot interested.
Birthday wish list for womenover 40.
I'm not interested, unlessyou're trying to buy for your
significant other that happensto be that age group.
So it is weird.
But again, I think really whatthe deal is is your analytics
mainly because a lot of theviews aren't super high and it's
not an insult, I'm just, I'mjust trying to answer the
(49:00):
question means that they'll beskewed one way substantially,
even if the number is only like.
So, for example, this one has 75views.
If 10 of those people arefemale and maybe 15 of those
people are male and then therest don't have their thing
checked, then it's going to looklike more male than female
watched it, which is true to acertain degree, but a lot of
(49:23):
people don't have that checkedand the rest might be all female
right.
So you might actually still behitting the right people.
The other side of this could bethat maybe men are looking at
this going, oh, this isinteresting, like this looks.
You know, let me take a look.
Oh, look this going.
Oh, this is interesting likethis looks.
So, you know, let me take alook.
Oh, look, she looks fancy.
Let me let me click this rightand then just click out and
don't come back.
I don't know like, but lookingat this, I do believe you are
(49:48):
kind of targeting the rightchannel.
I would definitely challengesome of these thumbnails a
little bit like this one righthere.
There's just a lot going on inone picture, um, but yeah, what
are you, what are your thoughtswhen you see this?
Speaker 2 (49:56):
can we just sort by most popular just to see if
there isn't an outlier, reallyskewing the numbers?
So that's only 1,000 views,isn't it?
And it's a hair makeover, soyou wouldn't expect necessarily
that to appeal to apredominantly male audience.
I think how I might approachthis going forward is to, first
(50:19):
of all, great, you've got atarget audience and that's who
you want to go after.
Now let's do some research intothe best videos that represent
that audience and then remakethose pieces of content with
your own voice, your own angle,so that you are definitely
appealing to the audience thatyou want to appeal to.
(50:40):
It is a tricky one to answer.
I agree, travis.
There didn't seem to beanything on there that would be
suggesting that there's a, youknow, an eye candy reason for
males to particularly be goingonto that site, onto that page.
There was nothing odd there, Ithink, and, as you say, the
sample size was relatively smallenough to, I would hope, not
(51:04):
worry you when you start tobuild some traction and momentum
with your audience.
And also, I'd just check thecomments as well.
Are the comments from yourtarget audience?
And if they are, then at leastthose who you are trying to
engage with the most are beingreceptive to your content.
Speaker 1 (51:23):
Yeah, I think that's all good.
By the way, you're sounding alittle robotic, so I paused your
upload during that part.
I'm not sure if that's.
If that's uh, it probably mightbe okay.
So if people listening back Idon't know what I was talking
about, ignore me, it's fine.
Um, anyway, that uh kind ofconclude everything.
So I thank you, rob, for comingthrough.
We appreciate you, as always.
Yeah, have a lot of fun doingthese and we got lots more
(51:44):
episodes, still a couple moreepisodes of uh in studio stuff
and then we got guests galorecoming.
So make sure if you're here onthe youtube channel you hit that
subscribe button.
If you're listening on theaudio podcast, you gotta leave
us five stars.
We need that.
We appreciate that greatly.
And, rob, what is your word ofwisdom for this week?
Speaker 2 (52:03):
Keep creating, no matter the challenges.
You've got this I love it.
We'll see you on the next one.
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