June 23, 2025 • 55 mins
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Have you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.
In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.
The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.
Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.
Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the only podcast that has A-rolls
and B-rolls, and we're going totell you what those things mean.
I'm Travis and I'm here withJen.
Speaker 2 (00:06):
Hi, Hi everyone.
Speaker 1 (00:08):
I can't wait to get into this.
We actually get questions likethis all the time, so I remember
it might have been sometimelast year where we were doing a
podcast and someone emailed inand said you know, I don't know
what one of 10 means.
Speaker 2 (00:19):
Yes.
Speaker 1 (00:20):
And we were quickly reminded that, even though we
talked to established YouTubers,there are new people who don't
know what some of the terms are.
Speaker 2 (00:26):
Yeah.
Speaker 1 (00:27):
So we're going to tell them today.
Speaker 2 (00:30):
Yeah, and we just had someone who had written into us
which you can write in throughtext message or email or email
Boostedfidecucom.
Speaker 1 (00:40):
Yes, yes.
Speaker 2 (00:41):
And they didn't know what B-roll was.
Speaker 1 (00:43):
Right.
Speaker 2 (00:44):
Which is fair?
Speaker 1 (00:44):
I love that that it's just fun and we're gonna go
through yeah, we're gonna answerit really well, so perfect that
it's going to be the mostperfect place and you can always
come here and learn all thesethings and if you feel like you
know them yeah and challenge youto listen to it and see if
there's one that surprises you.
Speaker 2 (01:02):
If there's one, you're like oh wait, I didn, I
didn't know what that meant.
Or.
I thought it meant something.
Maybe it means something else.
Speaker 1 (01:07):
Well, that might be me.
Speaker 2 (01:09):
That might be me too.
Speaker 1 (01:10):
That might actually happen live here on this episode
.
So anyway, we want you to beable to use this episode as
something you can come back toin case you forget what certain
terminology is or if you're newhere.
This might be a greatintroduction to Jen and I as we
kind of explain how YouTubeworks.
And I think this is a great onebecause for some people they've
been hearing words and termsfor a long time and maybe just
didn't know what it meant andjust kind of kept going on.
(01:32):
But it might be helpful for youto know those things.
Speaker 2 (01:34):
Sometimes it's embarrassing.
Speaker 1 (01:36):
To ask.
Speaker 2 (01:36):
To ask.
Speaker 1 (01:38):
Not going to lie.
Speaker 2 (01:39):
If you feel like it's something you should know and
you're like I, not.
I'm just gonna continue to playit cool until I figure it out I
do that.
Speaker 1 (01:45):
I do that with people and their names all the time.
I just I've known you for threeyears.
I don't know your name, but I'mnot going to tell you that I
don't know your name, so let'sstart off with some names of
things.
Uh, let's start with what is arole.
I think is a good one to startoff with, because it's an
alphabetical.
We'll do a, is that okay?
Yes, what is I mean?
We're kind of looking at A-rollright now.
If you're looking at it, you'relooking at A-roll, but how
(02:06):
would you define A-roll?
Speaker 2 (02:07):
A-roll is just your main footage.
Speaker 1 (02:09):
Yeah, so it's the thing, the thing you're looking
at here right now.
Speaker 2 (02:12):
This is A-roll, yeah, the main portion of your
content.
Speaker 1 (02:14):
It's rarely used though.
Speaker 2 (02:26):
You rarely hear people say A-roll, one that I
think would catch you off guard.
If you hear yeah and like, Ithink if you're organizing for
an editor or if you are aneditor, then you would see
content divided between a rolland b roll, yes, yes, um, but
other than that you wouldn't.
I wouldn't say slang lines, youwouldn't be like I'm going to
shoot my a roll today right,right.
Speaker 1 (02:41):
No one says like I'm gonna shoot my video today that
you're a super nerd.
If you do that, which I kind oflike it.
We should maybe start that Wellso in this next answer I'm
going to tell you a little storyB-roll.
Speaker 2 (02:52):
Yes.
Speaker 1 (02:53):
What is B-roll?
People hear that word all thetime.
What is B-roll?
Speaker 2 (02:56):
Yeah, B-roll is it's your overlay shots, it's your
additional footage, it'severything that you're adding
visually to your video.
That is not your A-roll.
Speaker 1 (03:08):
Yes.
So if, while Jen and I aretalking, we show like a beach,
somewhere where we wish we couldbe, that would be the B-roll.
Now here's a story.
Speaker 2 (03:16):
Okay.
Speaker 1 (03:19):
That directly talks about B-roll.
As an upcoming tech YouTuber Iwas, you know I did a lot of
research in other tech youtubechannels and realized that they
used a lot of b-roll.
So shots of phones, cameras andstuff like that, like just like
if you had your phone and youwere holding it and they show a
shot of holding, that's like ab-roll shot, right.
And I didn't want to do thatfor a couple reasons.
One I didn't think I could doit as well and be lazy, um, so I
(03:43):
was in the middle of a video, Iwas like I'm the b-roll and
people actually caught on tothat and viper actually started
calling me the b-roll and I havea shirt that says I am the
b-roll.
I should have worn it today, Ididn't know.
Speaker 2 (03:56):
Oh my gosh so confusing I call myself the
b-roll.
Speaker 1 (04:00):
I've been, I've said that for years and uh, as a joke
, but it actually kind of caughton a little bit that's so funny
yeah but you're not to berolled, just fyi.
Okay, what's a jump cut?
Speaker 2 (04:13):
are we doing this like a quiz for me the whole
time?
Yes, because you're smart and Ican't see that well, you can
ask me a question.
Speaker 1 (04:19):
We'll see if I get it right.
But do but what is a jump cut?
Speaker 2 (04:22):
I mean I can tell you what a jump cut is.
Yeah, what's a jump cut.
I mean, I can tell you what ajump cut is, yeah, what's a jump
cut All right.
Speaker 1 (04:26):
Look at her and then quickly look at me.
And then look at her again Withno transition, and then look at
me again.
Do the eye, left eye and thenthe right eye.
I can jump cut you by doingthis.
There's nothing weird aboutwhat I'm doing right now.
There's nothing weird aboutwhat I'm doing right now.
I just want you to me doing.
This is not weird?
Speaker 2 (04:45):
Please don't abandon the content.
Speaker 1 (04:46):
Yeah, so basically it's a cut between one scene and
another without any kind oftransition.
It's very, it can be abrupt,but there's usually reasons for
it.
It also helps with pacing Ifyou're trying to get things kind
of feeling like something quick.
Speaker 2 (05:01):
It's really cutting out all the dead space all Like
something quick.
It's really cutting out all thedead space, all the pauses.
Maybe it's ums or thinking thatwould also be a jump cut.
Speaker 1 (05:12):
It's very common.
Speaker 2 (05:13):
It's super common.
I think that it's a way thatpeople just edit and if you want
to put a name to it, it's ajump cut.
Speaker 1 (05:22):
Yeah, I mean we do put a name to it.
It's a jump cut.
Yeah, I mean we do put a nameto it.
Uh, what a cold open.
Uh, I like this because theoffice did this a lot.
The tv show the office doesthis a lot, which is it's not
something you'll necessarily seephrased in youtube.
I agree with that it's more of atv phrase but it is something
that is relevant, uh, in caseyou have like, uh, some type of
(05:46):
episodic uh thing you're doingon youtube, which is a great
thing about youtube, right, itdoesn't have to just be one type
of thing.
You can have shows like tvshows on youtube, which is when,
uh, you're already into the,the episode, something is
already happening like nothing,nothing warmed you up to what's
about to happen.
It's not like welcome to theoffice, like boom, right in the
middle of the scene.
You're in there and, to behonest, that's probably how a
(06:08):
lot of YouTube videos shouldstart.
Speaker 2 (06:10):
Well, we see this a lot in lifestyle content.
It's pretty much like you'repulling that clip forward to
hook the viewer.
There's not context.
You're really going for thatkind of wow, dramatic moment.
Maybe you're hiking, you knowyou're summiting a mountain and
the clip you pull forward is youlike reacting to the view
(06:30):
without us seeing the view.
That would be a cold open.
And then we need to watch theintro of the video, like the
story starts after that, and wesee that a lot.
It's super popular in lifestylecontent to pull a clip forward
because when you're vlogging,the beginning is not always the
best part, so it's a way to getpeople interested in what you
think are the most dramaticmoments yeah, a really good
(06:54):
technique, you don't?
Speaker 1 (06:55):
you see your people call it that when they're
editing it or something.
Speaker 2 (06:58):
They usually say it's the hook or whatever, but it's
literally what it is yeah, Ithink it's just like a different
style intro when it's comesdown to like youtube.
But if you want to feel fancy,yeah, if you want.
Speaker 1 (07:07):
Yeah, you want to feel fancy.
Speaker 2 (07:08):
That's what we're here for, yeah yeah, uh talking
head this this is another onethat someone in coaching had
asked me I had mentioned acouple of times.
They're finally like.
I need to ask you because Idon't know what that means
really, yeah interesting, yeahwell, it's exactly what it
sounds like I don't't know ifthat's true though, because I
mean we are talking.
Speaker 1 (07:25):
This is the talking head portion of the video.
Speaker 2 (07:27):
Yeah, but I think, if you don't know what it means,
like maybe you actually thinkit's like a talking, like a
talking head, like another thingadded into the video, or like
it's.
It can definitely be, I is yeah.
Speaker 1 (07:43):
It's both at the same time.
Speaker 2 (07:45):
But the confusion was there.
I can understand that, I agree.
Speaker 1 (07:48):
It's a weird phrase.
Speaker 2 (07:50):
It is, but it's so commonly used it's an entire
style of video.
Speaker 1 (07:53):
So it's a talking portion.
Basically, what we're doing ina podcast is a talking head kind
of thing.
Speaker 2 (08:00):
Pretty much if you're not a vlogger.
Speaker 1 (08:01):
if you're not vlogging, You're not doing
anything, you're a talking headIf you're sitting in a studio.
Speaker 2 (08:05):
Yeah, you're a talking head, you're a talking
head you are.
Speaker 1 (08:08):
Whether you like it or not, you're a talking head.
You're one hell of a talkinghead.
You are talking that head off.
What's the next one?
Speaker 2 (08:15):
Montage which Fancy.
Speaker 1 (08:26):
It sounds like french lunch yeah, right, bits of
content edited together.
Speaker 2 (08:28):
Yeah, this often goes with b-roll it does, it uses
b-roll for a montage yeah, lookat that, we're putting things
together do you think about likethis would you just say a
sandwich?
I said, I did a montage andb-roll could be shots of you
assembling that sandwich andyou're clipping it together with
music yes, it can be that wouldbe a montage it almost tells
like a mini story within theoverarching story oh, I like
that.
Speaker 1 (08:48):
Right, it's like a story from a story, yeah.
Speaker 2 (08:50):
It's like a, also like an aesthetic little.
Speaker 1 (08:54):
Very aesthetic.
Speaker 2 (08:54):
Yeah, I think there has to be emphasis on that.
Speaker 1 (08:57):
Yes, with an un-aesthetic montage.
Is that aaging?
I think it's just jump cutsthen I think it's what it
becomes.
A montage without aesthetic isjump cuts, right, jump cuts.
Someone tripped across thisvideo that's in a film school
and is literally yelling attheir monitor right now.
I can hear it.
Speaker 2 (09:17):
That's true.
Speaker 1 (09:18):
Yeah.
Speaker 2 (09:18):
That's true.
Speaker 1 (09:19):
You shouldn't be at film school at this point.
Okay, film school at this point.
I guess what we're saying, okay, anyway, voiceover, um, not to
say because I have been to filmschool, um, voiceover, okay, um,
this is, this is uh, it's alittle bit easier, I think, to
explain than anything else yeahit's just, uh, it's your voice
over video content, but, yeah,over the montage the voice
usually is not the.
So here's here's the tricky part.
You usually don't see theperson, you don't see the
(09:41):
talking head of the voices, that.
So here's the tricky part youusually don't see the person,
you don't see the talking headof the voice.
That's why it's the voice overa track, over a video track.
You can eventually see theirface like it can come back to
them.
But typically voice over workwhich I know our engineer here
does a little bit of here isusually not.
You usually don't get seen.
Speaker 2 (10:03):
Unless you're a lifestyle creator.
You can voice over your ownstuff, yeah if you're making
cinematic content, you'revoicing over like your montage,
which is like you yeah for themost part you can do that I
think that's like it could be athing or a type of job.
It's weird because it's alittle bit more it's definitely
like just a broad term whereit's like you're adding in a
(10:24):
separate audio track it's aspectrum of things but what that
actual audio track looks likein your youtube video?
yeah, is totally different okaybecause, like you're saying,
like you, a voiceover istypically when you're not on
camera, correct?
Or if you're, you know anoff-grid, if you're a camping
(10:46):
channel, a lot of times we seemontages where it's this person
living their day-to-day life.
The entire channel is voiceover.
Yeah, and they're just filmingthemselves.
Yeah, and we have a voiceover,like, of their life.
So it's creatively how youapply it, but at the end of the
day, it's a separate audio track.
Yeah, that is done in theediting portion portion of the
process I feel okay, you feelokay with.
Speaker 1 (11:07):
I'm gonna make sure that the professional person in
the room feels okay with ourdefinition of what we got, we
got a nod yeah okay, we're good.
Uh, vlog, now this is.
I was about to say this is aslippery slope, right?
I was gonna say this is the onethat people are gonna get.
Okay, I will just say you, Ilove this one.
I'm going to even try to definethis.
I'm just going to say that vlogoriginally came from blogs.
(11:29):
Blogs were first.
Vlogs came along.
Yep, now, what vlogs are now?
Because what they used to bewas a video version of a blog.
That's why they were calledvlogs.
At this point, I don't knowwhat the hell they are.
Speaker 2 (11:51):
So you they are so you it's such a crazy term.
You go ahead.
We were just talking about thisthe other day and I think that
what we came down to in ameeting was that it's more of a
style of filming now.
Okay, it's not a niche, it'slike no longer, like I'm a
vlogger, it's a style of filming, okay, I think that's what it
is.
I think that's what it is nowand I think that it's always
kind of been like that too,because when you think about the
talking head like you're notmaking a vlog, I don't think so.
Right, you're producing a video.
(12:11):
Is this a vlog?
Are you asking?
Speaker 1 (12:16):
I am the things that we do.
This is a podcast, I know, butcan it be a vloggy podcast?
Can a podcast be a vlog?
Is a hot dog a sandwich?
Speaker 2 (12:27):
If you are filming in a vlog style format.
Speaker 1 (12:31):
What would that be?
What would that look like?
Speaker 2 (12:33):
I would say it's holding a camera.
Change of environments?
I would say the storytelling iseffectively done through
different environments.
Speaker 1 (12:44):
Would it have to be behind the scenes of the podcast
to be a vlog?
Speaker 2 (12:49):
I think if we were vlogging the podcast, the vlog
component would be completelyunscripted and would reflect
maybe more of the process ofmaking like vlog day in the life
of making the podcast okay, butI can't think of one thing that
would be a vlog about a podcastwhen it's a talking head.
Speaker 1 (13:10):
I like how you added all those terms, all those terms
to write back but it'sinteresting.
Speaker 2 (13:17):
It's up for debate because vlog used to be a niche
on youtube yeah, like you were avlogger Very specific.
Yeah, and you, I would say atthat time, you never used like a
tripod.
You would throw your camera inrandom places.
Shaky cam was like intentionalthing yeah.
Like that was a style.
Speaker 1 (13:36):
Absolutely.
Speaker 2 (13:37):
I think they call it Gorilla Cam.
Speaker 1 (13:39):
Is that what they're doing now?
That's what it used.
I think that's what it used tobe.
Speaker 2 (13:41):
Is that because they gave a camera that's not on the
list?
Speaker 1 (13:42):
But I think that's what it used.
I think that's what it used.
Is that because they?
Speaker 2 (13:44):
gave a camera that's not on the list, but I think
that's what it was called likecasey nice.
That prime vlogging was likethe like gorilla cam I could be
wrong.
Speaker 1 (13:52):
I think that's what it's called his level of
vlogging now is on is reallyhigh end.
I mean it's ridiculous.
He'll put like a camera in arefrigerator before he opens it,
which nowadays is probablynormal, but when he was doing it
it was like wait a minute,what's happening right now?
Why are you doing that?
But it made sense.
It makes sense to the story.
Speaker 2 (14:08):
Yeah, I think a vlog should feel like I'm coming
along with you on some type of-.
Speaker 1 (14:12):
Journey, journey.
Yeah, I agree.
Speaker 2 (14:15):
Yeah, but it's a tough one though, because I mean
, yeah, could you call anythinga video log?
Sure.
Speaker 1 (14:21):
Anything can be a podcast.
Speaker 2 (14:21):
As we found out, anything can be a podcast, but
if you show someone your podcast, you're like I'm a vlogger,
You're probably going to getsome weird looks.
Speaker 1 (14:28):
Some people are going to look at you weird.
All right, CTA call to action.
This is a good one this isgreat for us because we actually
say CTAs and call to action inour podcast.
So great to define this forpeople who don't know.
Speaker 2 (14:39):
Yep.
Speaker 1 (14:39):
Call to action is exactly what it sounds like.
You're calling someone to anaction.
Typically subscribe like share,watch more.
I'm calling you to that action.
Please do these things.
Speaker 2 (14:52):
It could be anything too.
It could be a sales video whereyou click the link in my
description Go buy my merch,leave a comment, join my Patreon
.
Speaker 1 (15:04):
It could be anything that you're asking somebody to
do and it's not.
So, to be clear, call to actionisn't just a youtubery phrase.
It actually means other thingsoutside of youtube, but again,
we're only defining it withinthe youtube uh, kind of square
things which is you know, dothis thing because I told you to
do this thing yeah I like thatyeah all right, what's the next
one?
Speaker 2 (15:23):
Script and bullet points.
Well, slash bullet points.
Okay, both ways of making ascript.
Speaker 1 (15:29):
So I think most people know what a script is,
but they might not understandhow it works on YouTube or
exactly what that means and whatthe difference between doing
that and bullet pointing is.
I don't typically use a script.
Typically, scripts aresomething you read word for word
.
Speaker 2 (15:43):
Yes, I would agree with that.
Speaker 1 (15:44):
Yeah, use a script.
Typically, scripts aresomething you read word for word
.
Yes, I would agree with that.
Yeah, so, and bullet points canbe, which is would be more kind
of.
My style is I would justunderstand what the general
thought is, yep, and then justfill in my words uh, as as it
comes out of my mouth yeah um,which can be good or bad I agree
it can be very so the thing is.
Here's the thing I I'm foralmost my entire career, for
everything I've been unscripted,for everything I've ever done,
because I just I.
(16:05):
There's reasons why, but I willsay that there have been times
where, after the first half ofmy youtube career, or whatever
you want to call it I was likeI'm missing out on things that I
wanted to say.
I realized them after the fact.
So I then went to like bulletpoints, like I'll wait in
advance and I'll go.
Okay, I want to make sure I sayall these things.
(16:25):
So it's like the mid, it'salmost like dipping your toe
into scripting, in a way, kindof ish, to allow yourself to
make sure you say everythingthat you really want to say when
you're watching the thing back,because ultimately, that's when
scripts were like come in,that's where the value of of
scripts, I think, really showthemselves yeah because if you
(16:46):
spend the time to scriptsomething out, more than likely
you've said everything you wantto say and then it's just a
matter of editing things.
Editing either in and out andthen you're good.
If you are unscripted, that canbe fun and exciting and great,
but you probably miss something.
Speaker 2 (16:59):
You're almost guaranteed you have missed
something depends on the type ofcontent and how you want to
produce that content.
Speaker 1 (17:05):
Yeah.
Speaker 2 (17:05):
And I think that brings us to like scripted and
unversed unscripted content,which obviously both exist on
the platform.
I would consider bullet pointedcontent also scripted content.
Okay, would you?
Speaker 1 (17:22):
I could see where it would be.
Speaker 2 (17:24):
I think it's like a gray area, but like I could see
it beyond like, if you had to,if you had to sophie's choice,
it I could yeah be moreunderscripted absolutely yeah
yeah, unscripted just meansnothing.
Like you're just wild like,this is unscripted, you're just
going for it I mean we're, we'rereading the things we're going
to talk about.
Speaker 1 (17:39):
Well, that's interesting.
No, it's, I would say we'rescripted are we so I think if
you said this podcast wasscripted, it would people
wouldn't think it meanssomething that it doesn't it
could I mean to somebody thatcould mean like we're both
reading off of like right, ateleprompter.
Yeah, I think that's what itimplies, but that's not
necessarily what it means Icould.
I could see that absolutely andI think, then, implication of
(18:01):
what what it means versus whatsomeone will take it to mean is
important so maybe it does fallmore under the unscripted.
Speaker 2 (18:11):
I don't know.
You'll have to let us know inthe comment yeah, what do you
think doing?
Bullet points would put youunder scripted or unscripted
content, I think that's a goodbattle to start.
Speaker 1 (18:19):
Do you do scripted content?
I mean, I would love to knowlike what part of our audience
is doing scripted content.
Speaker 2 (18:24):
I think most I would say most people that I've ever
worked with do scripted content.
Speaker 1 (18:28):
Really, yes, interesting Okay.
Speaker 2 (18:30):
Yes.
Speaker 1 (18:31):
Very cool.
What's the next one there?
Speaker 2 (18:34):
We're going down to editing terms now, oh very nice.
Speaker 1 (18:39):
We did jump cuts earlier, so cut and the jump cut
are similarish.
Speaker 2 (18:43):
the cut is just we can kind of like rapid fire
through these.
Some of them you know you'llsee or hear again.
If you're working with aneditor, if you have plans for an
editor, these are things youcould be familiar with but not
something like you're probablynot going to hear all these in
like casual conversation, asidefrom like a cut is the basic
(19:03):
edit of your video you'reprobably going to hear as a
first cut, rough cut.
That's round one.
Speaker 1 (19:08):
Yeah.
Speaker 2 (19:09):
You took all your footage and you made your first
edition.
You did the thing.
Speaker 1 (19:14):
You did the thing.
There's hard cuts, there's Jcuts, there's L cuts.
Speaker 2 (19:19):
Yeah.
Speaker 1 (19:19):
I love those, Probably won't get too much into
that.
I won't go into too deep adetail on it, but just think of
it as when you're watchingsomething visually and you're
hearing the audio from the thingbefore.
That's, I believe, an L cut.
I like that for certaintransitions and cuts whether it
be cuts or blends or anythinglike that are just transitions
between what you're currentlywatching and the next thing
(19:40):
you're about to watch.
Whether it be the same scene,maybe it's between me and you,
between watching me on camera,watching you, or if we're split
screen, like those, are alldifferent ways to get transition
between the different elements.
Speaker 2 (19:51):
Yeah, there's like infinite amounts of techniques
and words you could do forediting.
Speaker 1 (19:56):
Yeah, lower.
Speaker 2 (19:56):
third, we should talk about, though, lower third text
at the bottom of the screen.
Speaker 1 (20:00):
Yes, so that screen.
Yes, so that's a lower third ofthe screen.
There's text there.
Typically, uh, in a, in atalking head, it might be the
name and like title of theperson or something.
That's what's very common.
Speaker 2 (20:10):
Yep, you'll see that on the podcast quite a bit um,
so lower third is reallyimportant, I think yeah overlay
is um.
Overlay is a good one.
Yeah, because this is a lot ofthings that you're going to be
focusing on for retention orvisual interest, or um.
You're going to be doing a lotof things that you're going to
be focusing on for retention orvisual interest, or um, you're
going to be doing a lot of this.
If you put text, if you put animage over, if you have stock
(20:31):
footage, if you have anythingthat you're putting on top of
the existing video yeah forvisual interest.
It's an overlay I love that.
Speaker 1 (20:40):
Yeah, that's really good and it's important to know
these terms.
Maybe not if you're editingyour own stuff, which probably
most of you are.
It's just nice to know thesethings, but if you're ever
communicating with someone elsewho's editing or something and
they start saying these terms,you're like I don't really know
what to do.
Speaker 2 (20:53):
I think these are like pretty basic ones too,
because if you have ourone-on-one coach or if you have
submit a video in our newfeature for review, where you
can submit just a video with nocommitment to one of our coaches
for review, they might comeback with terms like this and
they might say like, fix theoverlay at this point or maybe
(21:13):
add in a lower thirds here formore context.
So these are definitely thingsthat you'll hear and you want to
understand on like a day-to-daybasis though.
But yeah, just put you more inthe world they.
Speaker 1 (21:24):
You're more in the know I agree like we like to let
people be in the know.
All right, what's the nextthing we're doing here?
Uh, so we had any terms.
What's uh?
What's next uh, after editing,or is that it?
Is there anything else afterediting?
Oh yes, there is key for oh wehave a couple more so
transitions, let's talk abouttransition.
(21:45):
Keyframes are.
I'm gonna let you do thekeyframes.
Speaker 2 (21:47):
I feel like that's super complicated, but keyframes
are definitely an editor thing,like where you're setting the
actual frames for you know ifyou're sound ramping or anything
like those are yeah, it's kindof kind of deep.
Speaker 1 (21:59):
It's good to know.
Um, definitely, there's a ton,of ton of how to use keyframes
and editing videos on youtubedefinitely want look at those.
If you're looking to do thingslike, let's say, for example,
you have this one wide shotwhich we have a big camera here
and you want to zoom between us,but you want to make it look
like you have a camera that'sactually moving, you would use
keyframes to move the frame backand forth, um, and for other
(22:20):
various things maybe it soundslike I don't know what you're
talking, but if that's like anediting technique, that sounds
interesting.
Speaker 2 (22:26):
Now you know how to search it Exactly that, exactly
that Transition.
Speaker 1 (22:30):
So we talked about that a little while ago.
Cuts, art cuts, blends, fades.
Speaker 2 (22:34):
Dissolves All the good stuff.
Speaker 1 (22:36):
Yeah, all the basic ones, yeah yeah, and it's good
to know, it's good to know Colorgrading is interesting, because
it's definitely an art form.
Yeah, not everyone agrees on it.
Well, I think it's in otherwords what, what looks?
Good, I literally, youliterally can have two editors,
professionals, sit down andcolor grade yeah, and it's not.
They're gonna not agree on 90of it I think because we all see
(22:58):
color differently.
Speaker 2 (22:59):
We do so.
Speaker 1 (23:00):
What monitor you're using, like all the things, what
, what, what are you trying toget across, like?
What visual kind of look you'retrying to get across?
Speaker 2 (23:07):
Yeah.
Speaker 1 (23:09):
Yeah, it's interesting.
Color grading is a rabbit holeand if you're interested in
color theory which I think isimportant, because color theory
is important for things likethumbnails- yes, 100%.
Here's the cheat.
So color theory, by the way, isjust trying to figure out what
colors go together and kind ofpop and everything.
Here's the cheat.
So color theory, by the way, isjust trying to figure out what
colors go together and kind ofpop and everything.
Here's the cheat.
And people will pay lots ofmoney to do color theory
(23:29):
research.
You don't need to Look atsports teams.
They've already done it.
They've literally already doneit.
Sports teams already have donethe color theory.
Speaker 2 (23:36):
That's funny.
Speaker 1 (23:38):
Most people don't think about that, but they
literally have those.
Team colors are not puttogether just because some of
them look that way Not gonna liebut literally pro teams have
done color theory, which is whythey've picked the colors they
have.
Speaker 2 (23:50):
I mean, yeah, it makes sense.
Buy yourself a color wheel onAmazon and start playing around.
Speaker 1 (23:56):
Yes, color wheels.
Speaker 2 (23:57):
That is color theory.
Speaker 1 (23:58):
The color wheel no I know, I know I'm just thinking
about buying a color wheel.
I'm just thinking about buyinga color wheel.
I'm like you don't have a colorwheel.
I know what a color wheel is.
I didn't even think to buy one,it just didn't cross my mind.
Speaker 2 (24:08):
We got to get you a color wheel.
Speaker 1 (24:10):
I don't, what would I ?
I'll spin that.
Speaker 2 (24:13):
Yeah, they wrote me all three layers.
I know exactly what it is.
Yeah.
Speaker 1 (24:16):
I know exactly what it is.
Speaker 2 (24:19):
It's interesting, could play with it.
They're fun.
Speaker 1 (24:21):
It's almost like a fidget spinner, except for it's
much bigger yeah, yeah, theyhave like color wheel, like
boxes and stuff.
Speaker 2 (24:27):
They have all kinds of crazy stuff you could play
with.
It's interesting.
Speaker 1 (24:29):
Anyone interested in color, go down that rabbit hole
on amazon, there's some funstuff yeah, go down the rabbit
hole on amazon period and youmight might end up completely
broke I'm like everybody's got acolor wheel Duh.
I do not.
I'm sorry, I do not.
Okay, what do you have?
Speaker 2 (24:48):
Gateway there, cutaway.
Speaker 1 (24:50):
Oh, cutaway.
Yeah, this is how bad my eyesare.
Speaker 2 (24:53):
Yeah, inserting, okay , inserting footage to break up
a scene or hide and edit.
Speaker 1 (24:59):
Kind of like B-roll-ish yeah yeah, you're
using B-roll.
Speaker 2 (25:03):
Ish, yeah, yeah, I'm using b-roll to cut away right
yeah, I was gonna say it's theaction the action and you got to
go on to one of our earlierterms to decide what you're
gonna do with.
It's gonna be all three.
It's gonna be an overlay,cutaway, b-roll with a montage.
Speaker 1 (25:17):
Don't forget the montage.
Yeah, your.
Your quiz for this particularpart of the episode is can you
cut away to B-roll for a montage, yes or no?
All right, green screen, whichis absolutely critical,
especially for streaming.
To understand what that is,because if you don't understand
what it is, you're going to belost, because it's used a lot of
places.
By the way, it didn't used tobe green screen, it used to be
(25:40):
blue screen.
Speaker 2 (25:40):
Oh, that's interesting.
You didn't know that no screen.
Speaker 1 (25:44):
Oh, that's interesting.
You didn't know that, so wait,I went this back went back in my
day, it was blue screen.
It wasn't green screen,interesting, uh, and I think the
reason they changed to green isbecause of some of the colors
that were used and other thingsand they're like, well, green's
just easier to key out, but itused to be blue screen.
Now it's green screen.
Um, which is what you typicallywill see streamers have behind
them, and the reason it's thereand reasons one colors.
It's easy to.
They say, key out to remove itso that you instantly blend into
(26:06):
whatever your other backgroundis.
Most people have seen this onZoom and stuff, where you're
like, oh, I'm on the beach butI'm doing a Zoom meeting.
Yay, that's what that is.
But now we're at a point whereAI is so good in tools that you
don't even need the screenbehind you a lot of the times.
It literally will cut you out,no matter what's behind you.
(26:27):
So in my um streaming setup athome, yeah, you'll notice that
there's a blur in the background.
That is not my camera doingthat.
That is my, my gpu doing that.
It's artificial intelligencelooking at my environment.
It's not a fake background, itis legitimately my background,
but it makes it look like I getthat nice blur with a really
high-end camera, but my webcamcan't do that, so the software
does.
It's very interesting really ina, there are some things that ai
(26:49):
is amazing.
For that I can say yes, as atool, amazing well, I definitely
don't have that you could youcould, we'll swap.
Speaker 2 (26:58):
We'll swap color wheels for software.
Speaker 1 (27:01):
Let me send you my gpu for your color wheel.
Okay, yeah, I would like thethousand dollars extra that
that's going to cost.
Okay, down to analytics andperformance terms, these are
actually really importantbecause we talk about a lot of
stuff and I think this is wherewe get tripped up with a lot of
people.
They'll ask us well, what doesthis mean?
What does ctr mean?
What does click through it?
What does that mean?
Speaker 2 (27:18):
yeah, what does it actually mean you see it, a lot
of these you've seen yeah you've?
Speaker 1 (27:22):
you've at least heard them, these are not like
mysteries.
Speaker 2 (27:23):
These are all in your analytics and they're there.
Speaker 1 (27:26):
But you might not know what they mean.
Speaker 2 (27:28):
But yeah, to the full extent.
Speaker 1 (27:30):
Yeah, click-through rate, the classic.
Speaker 2 (27:33):
Yeah, let's also clarify like CTR is
click-through rate.
Speaker 1 (27:36):
It's the same thing.
It's the same word.
Click-through rate yes, C.
I guarantee someone just heardthis and went oh.
Speaker 2 (27:47):
That's what we're here to do 100%.
Speaker 1 (27:49):
I just heard it through the camera we're here I
literally heard it through thecamera For the shock factor yes,
so what that is is every timeyour thumbnail is shown that.
I guess now I just answered oneof the next things.
Speaker 2 (28:04):
Yeah, go through them .
Speaker 1 (28:05):
And then when someone clicks, that is a percentage of
how many times it was shown.
So, for example, if you wereshown this thumbnail 10 times
and someone clicked on it onetime, that's 10% click-through
rate, ctr.
Obviously you want people toclick more, as you want people
to click as many times aspossible.
Speaker 2 (28:21):
Uh, when showing 100, 100 would be great 100 that
would be great.
It's never gonna happen, butit'd be great kidding that
literally doesn't exist onyoutube doesn't exist, but it'd
be great if it did.
Speaker 1 (28:30):
The more that, the higher that number is, the more
people have clicked.
Speaker 2 (28:33):
Is is the way to look at that yeah, and the
click-through rate is affectedby your title, your thumbnail
and your video idea and all ofthose play together.
So if you're looking at yourclick-through rate and you're
like, oh my gosh, I got like alow click-through rate which is
relative to everybody, they'reall different.
It's not necessarily one thing,it's multiple things that
(28:53):
contribute to the number for whysomebody clicked or didn't
click.
So you want to keep that inmind.
If you're like troubleshooting,it might not be like, oh my
gosh, I need to go make a newthumbnail right now.
It could be a title, it couldjust be the idea.
The idea could not beinteresting to a wide group of
people.
So our famous click-throughrate.
Speaker 1 (29:13):
All right, now we're going to get into the weeds,
because here's where a couple ofterms in a row are easily
confused with each other.
Speaker 2 (29:21):
Okay.
Speaker 1 (29:22):
And probably so sticky that even I am a little
worried about making sure we getthis right.
Okay, because they're very,very specific.
So retention rate versusaverage view duration versus
watch time Versus watch timeVersus audience retention, like
we are talking about things thatare so similar.
(29:42):
Yeah, I would keep that in mindtoo, like these are all very
similar and sometimes peoplewill say one thing when they
mean something else.
Speaker 2 (29:50):
That's true, so I probably, I probably do that
from time to time 100.
Speaker 1 (29:54):
Let's start with retention rate okay um, and then
I'll talk about averageiteration, and then we'll talk
about yeah, because this is I.
I really want to be verycareful with this part.
Speaker 2 (30:03):
Okay, retention rate is measured in percentage of how
long people are watching yourvideo.
When you go into your retentiongraph, you're gonna see a
percentage there for theretention.
Okay is that we want to scarper.
We want to break it down bypercent.
Speaker 1 (30:19):
Is on the retention graph we're gonna just say that
for that right average view,duration is is measuring a very
similar thing but doing itdifferently.
Oh love that Because it's theamount of time.
So it's not a percentage, it'stime.
So if you have a 10-minutevideo and someone watches seven
minutes, that's 70%, but it'sseven minutes.
Speaker 2 (30:37):
Average view duration is seven minutes, not 70%, and
let's also remind everyone, thisis the average.
Right, which is actually superimportant to understand Huge,
because people aren't justwatching seven minutes of your
video.
Speaker 1 (30:49):
Right, some people are watching the whole.
Thing.
Speaker 2 (30:51):
Some people are watching none of it.
Speaker 1 (30:52):
Exactly that.
That's why it's the average,yes.
Speaker 2 (30:56):
So see that number and be like, wow, that's amazing
.
Speaker 1 (31:00):
Yes.
Speaker 2 (31:01):
Because a bunch of people finished my video to get
me to that place.
Speaker 1 (31:06):
Yes, and we've tested this to figure out what a
percentage looks like and whatit is, by putting things at the
very end of a video and havingpeople ask.
We ask people to say things inthe comments because the only
way we would know about thiscomment is to have watched it
all the way through yeah.
I think we did a crunchy peanutbutter thing one time.
Speaker 2 (31:23):
Yeah, we've done a handful of things.
A lot of people do this at theend of their videos.
If you're watching this far,leave the blank emoji.
Speaker 1 (31:30):
Yeah, yeah, and then watch time, which is an
aggregate and what most peopleknow it as is how to get to
monetization.
I need a lot of watch time4,000 watch time hours.
That's the aggregate timewatched, so it's not necessarily
about.
I mean, technically you canhave.
Speaker 2 (31:48):
It's not an average.
It's not an average, it's real.
Speaker 1 (31:51):
It is real.
So a video that has a hundredviews of seven minute watch time
times.
A hundred is however many watchhours.
Speaker 2 (32:01):
Yes.
Speaker 1 (32:01):
That is so.
I don't know what the math ison that, because I'm not going
to try to do it in my head.
Speaker 2 (32:06):
Okay, I just know it's an aggregate.
So that's a number.
That's why you have to trackthis to get to your monetization
.
This is not an average.
They're not like oh well, youknow, you got 10 hours today and
you know, we'll see howtomorrow goes on average.
Speaker 1 (32:25):
No, no, this is.
Speaker 2 (32:26):
No, it's counted.
Yes and unless you're runningads, it's counted right, exactly
that.
Speaker 1 (32:33):
Okay, and then audience retention graph is the
actual.
Speaker 2 (32:36):
So this is the graph itself and this is where you can
see the broken down percentagesthat we referenced first, again
in percents, and you can scrubthrough that graph and you can
see what percent is watchingwhen for that time period in the
video right, which is when yousee that opening hook, and you
can see what percent is watchingwhen for that time period in
the video Right, which is whenyou see that opening hook and
you see the retention for youropening.
You see the retention and thedrop off at the end and your
(32:58):
average retention for themajority of your video.
Speaker 1 (33:01):
Absolutely Okay.
So we're down to RPM and CPM.
So these are good because it'smoney.
Speaker 2 (33:08):
Yes.
Speaker 1 (33:08):
Cha-ching.
So we're down to RPM and CPM.
So these are good because it'smoney, yes, cha-ching.
So for years, the only thingthat was available in the
metrics was CPM, which is costper milli.
So in other words, that's whatadvertisers pay per thousand
views.
It is not what you make andthat's what's important.
It was kind of an irrelevantpiece of information YouTube was
giving us, because there wasnothing we knew that we could
(33:30):
say okay, well, that means I gotthis much out of that.
Speaker 2 (33:33):
Yeah.
Speaker 1 (33:34):
They came out with RPM, which helped us figure out
how much we're actually gettingpaid per thousand, which is
revenue per thousand millithousand.
Speaker 2 (33:42):
Milli means thousand Milli vanilli.
Speaker 1 (33:44):
Yeah For everyone watching milli means 1,000.
Is it like Latin or?
Speaker 2 (33:48):
something.
I think it is yeah, Foreveryone watching.
Millie means 1,000.
Is it like Latin or something?
Speaker 1 (33:50):
I think it is.
It's some other language otherthan the one that I speak, so
RPM is the one you actually wantto pay attention to.
Cpm is interesting, but notnecessarily relevant.
Speaker 2 (34:02):
Yeah, cpm is interesting.
If you're monetized and we'rein peak ad seasons, if we're in
November, in December, when youknow revenue is high, you can
see the ads change Like the bidsget higher, people are buying
things.
You know it's.
We're in a consumer world forthe holidays, so it's
interesting to see how thatchanges and it's also
(34:24):
interesting to see how that'svery different per niche.
Obviously, you probably don'thave multiple channels and
different niches that aremonetized and you're seeing the
difference that the you know adcompanies are bidding for
different niches.
But that also makes itinteresting too.
Speaker 1 (34:39):
Yeah, so don't worry about CPM.
It's kind of a it's almost noteven like a brag because, again,
you're not getting that money,you're getting RPM and, by the
the way, depending on whereyou're watching this, you're not
even getting RPM because you'vegot to pay the tax man, so
you're not even getting thatmoney.
All right, bounce rate.
Okay, now we're into, likeadvanced things.
Speaker 2 (35:00):
Yeah.
Speaker 1 (35:00):
This is something that, if you are really kind of
a super technical nerd into thissort of thing, like me, example
you might hear about.
This is when people arewatching and then leave yep, uh
and the at the rate at whichthey leave your video.
It's it's good information toknow what most people will see
it, as is the dip in theirretention yep um, but we talk
about bounce rate and likesession views and stuff our
(35:21):
session, that we have viewersessions that we'll talk about
in a minute.
Um, for people that are like,really into this, that are into
nitty gritty, that really liketo kind of dig down deep, yeah
just know that it is when peopleleave yeah, abandonment click
offs.
Speaker 2 (35:34):
I mean you can really call it whatever.
Yeah, you want I've beenabandoned but I've been bounce
rated by my my.
I've been.
I've been bounce rated yeah, myparents bounce rate let's
switch it to ghost when peoplestart ghosting your content.
Yeah, I've been bounced.
Speaker 1 (35:47):
Let's matter of by the way, because the slang used
to be I'm bouncing, I'm bounced.
Yeah, that was the thing, butunlike dating apps, now you can
say I got bounced.
Speaker 2 (35:55):
That's funny.
I've been bounced.
I've been bounced.
Speaker 1 (35:58):
Traffic sources, oh, so important.
So impressions I'm not going tosay views because, again, views
are when a person clicks.
Impressions I'm not going tosay views because, again, views
are when a person clicks.
Youtube gives you impressions,it does not give you views.
Youtube gives you impressions,People give you views.
Let's say that first.
Your impressions come fromdifferent traffic sources, which
(36:20):
can be browse, search,suggested, direct.
My favorite one unknown, director unknown.
Love those because you don'tknow where they came from, but
then again, neither does YouTube.
Speaker 2 (36:32):
I just ran an experiment the other day.
Direct is a link from YouTubethat is shared.
It can be.
If you're sharing your videolink, it's a direct click from
the link.
The unknown, obviously, isunknown.
Speaker 1 (36:43):
That's the part.
That's the thing that's reallyfrustrating is because there is
a direct, but they also put itwith unknown.
They know the direct, so whydon't you just split that out
for me please?
Speaker 2 (36:54):
I don't know what other unknown would be, unless
they're just covering theirbutts, because external is
external.
That's also coming from a linkthat's not inside of.
Speaker 1 (37:01):
YouTube.
The fact that they don't knowis kind of weird.
Speaker 2 (37:03):
They're just like.
Speaker 1 (37:04):
Yeah, but to your point, yes, direct they know
about and a lot of times it'sfrom even like community tabs
and stuff comes up on the direct, but they they mash it together
with other con, other sourcesthat they don't know about,
which is dumb.
You know the direct ones.
Speaker 2 (37:19):
So just, I literally can't even think of an
additional thing.
Speaker 1 (37:21):
No, I can't either.
Speaker 2 (37:22):
Like where is someone watching?
Speaker 1 (37:24):
magic, just someone, just a bad day, someone watching
Magic.
I, like Someone, just dreamedyour YouTube video it's so weird
, so dumb YouTube, what isunknown?
Just tell us yeah please,please, all right Demographic.
What is it?
Speaker 2 (37:41):
Yeah, your audience.
Demographics are the audiencethat you have right now, not to
be confused with the audienceyou are trying to get.
But this is in your analytics,where you see where people are
watching, from how old they are,um, basic information, gender,
and this is just for people whoidentify this within their
google account, so lots ofpeople don't have this
(38:03):
information on their viewingaccount, on their gmail.
So this is what you have rightnow, but don't let this dictate
decisions.
But it's a good way to monitorif you're reaching the people
you want to be reaching.
Yeah, but it's very common forpeople to be like, well, my
audience, and then only talkingabout their demographic.
It's like that's the audienceyou have, not the audience you
(38:25):
want it's fair yeah uh,real-time views it's my favorite
analytic.
That seems prettystraightforward.
Speaker 1 (38:33):
This is my favorite analytic.
It's what's happening now,view-wise.
Yeah, yeah, it's very important.
Which is a?
Speaker 2 (38:38):
separate.
I think this one is notsomething that a lot of creators
pay attention to, becausethere's been a couple of times
I've asked for real-time viewsand or told people like, keep an
eye on your real-time views forthe next 48 hours and they're
like excuse me.
Speaker 1 (38:53):
It's a specific part in the analytics and actually I
think it even is calledreal-time views.
It is real-time views, yeah.
Speaker 2 (38:59):
And you can do it by 60 minutes or 48 hours and
that's what's actively coming toyour channel.
This is where you go.
If you've say made part two toa video and you're like, okay,
is it going to help part one ofmy video I released last month
start popping off.
Speaker 1 (39:14):
Yeah.
Speaker 2 (39:15):
I mean, you're not going to go into each video
analytic and like, memorizeviews and be like okay, I was at
100 views, I think Did.
I get five more views.
You're going to go in yourreal-time views and you're going
to see that active traffic andmonitor those graphs.
Speaker 1 (39:27):
Exactly that.
Speaker 2 (39:28):
Yeah.
Speaker 1 (39:29):
This next one is a doozy.
What is it?
Algorithm, oh my lanta.
Everyone talks about thealgorithm.
What is?
Speaker 2 (39:35):
the algorithm the algorithm.
Speaker 1 (39:37):
The algorithm.
It's unknowable.
Speaker 2 (39:39):
It's the troll that lives under the bridge.
Speaker 1 (39:41):
It really is.
Speaker 2 (39:42):
Yeah.
Speaker 1 (39:42):
It is the thing that everyone talks about.
A lot of people talk about itincorrectly.
Yeah, it is basically machinelearning and a it's actually
beyond.
Whatever it was Like, whateverit used to be three, five years
ago, is not what it is today.
If you know anything about theway AI machine learning works,
it exponentially changes overthe course of time and over a
(40:06):
short period of time, because itjust it learns and it becomes a
thing okay but it basically isthe system by which
recommendations, which are thethings that show up on like your
front page or in your up nextthrough youtube, are kind of
filtered through.
It's basically the thing thatyou want to make happy.
That can't be made happybecause it's not a thing, not a
(40:27):
human, human.
But we really want to make ithappy, we want to do everything
to make the algorithm happy.
Speaker 2 (40:34):
It's a finicky machine.
Speaker 1 (40:37):
We hate it and love it all at the same time.
It's the most toxicrelationship you'll ever have
Session time.
This is another one of thosekind of nitty gritty like you
have to be really into it typethings so, in other words, don't
be worried about this, I think,is what we can.
We can start off by saying fornewer creators like don't worry
about understanding what sessiontime is that's fair but it's
basically the amount of timethat someone is watching um
(41:00):
content.
That's not just one video, butit could be multiple videos
across multiple channels, evenit's how long you're on youtube.
Speaker 2 (41:05):
Yeah, yeah, it's how long you're watching youtube not
something that they evensurface to us.
Speaker 1 (41:10):
So it's kind of a weird thing to even ever talk
about because we don't have theanalytics behind it well, we
have um, we can see our endscreens and screens clicked.
Speaker 2 (41:19):
We can kind of make assumptions for the session time
if people are watching multiplevideos.
If you're looking at um thepercentage of people that
clicked into your end screen,you can see how successful you
are at extending that sessiontime.
Speaker 1 (41:33):
That particular session.
But the full session time isall on YouTube, which could have
come from another channel toyou and then out to another
channel.
Speaker 2 (41:38):
Yeah, you have no way of knowing how someone like
logged in.
Speaker 1 (41:42):
Right, I would love to know that stuff because one
of the things that has been.
It's hard to say whether it'sknown, although YouTube has kind
of admitted this is if you'reat the end of a session.
In other words, they leftYouTube on one of your videos.
That's not a good signal and itwould be wonderful to know.
And if you're at the beginningof it and someone stays for an
hour after they started watchingyour video, that's a good
signal.
Speaker 2 (42:02):
The thing is we don't know where we live in that
thing, and it would be soamazing if you two would ever
service that to us yeah, did wekeep someone on platform,
because we know that's a goodsignal to the, to the algorithm
right, yeah but we don't knowit's true, the session time is
more behavioral than actual liketime linked and you can think
of like your session time as aviewer for like what keeps you
on the platform, what makes youwant to leave and these are
(42:26):
viewer behaviors is when you put, like your little viewer hat
back on and you're like, how doI or what increases my session
time?
Speaker 1 (42:33):
and those are the things that you can analyze and
potentially implement into yourcreator side of things alright,
so let's get down to the contentstrategy in terms of we're
bringing it home, we're landingthe plane right niche?
Everyone has heard this.
Who's a content creator?
What is it?
We're niche.
Oh please, can we not do that?
Speaker 2 (42:53):
I don't say it like that, but please don't say that
a lot of people do pinky upniche every time niche we don't
like.
Speaker 1 (43:01):
You don't have a, you have a quiche, you don't have a
kitsch.
Kitsch even means somethingdifferent yeah that's even.
That's different.
That there's my point there youeat your own point.
Speaker 2 (43:08):
You don't eat a kitsch.
You made your own point.
Speaker 1 (43:10):
You don't eat a kitsch.
You eat a kitsch.
You eat in the kitchen and youdon't eat a niche.
You don't eat a niche.
That is true.
A niche is like a sub.
How do you want to evendescribe it?
Like a sub-genre?
Speaker 2 (43:23):
Now I'm using you're creating within.
There you go, it's the type ofcontent that you're making.
Speaker 1 (43:27):
Yes, that's very.
That's to the point.
Speaker 2 (43:30):
Easy.
Yeah, don't overthink it.
Speaker 1 (43:33):
Evergreen content.
We've literally done videos onevergreen content, realizing now
that maybe people don't evenknow what the heck that means.
Speaker 2 (43:39):
Well, we explained it really well, did we?
Speaker 1 (43:41):
Yeah, that it lives on to all the people in the
world.
Speaker 2 (43:46):
Yes, future.
The evergreen content episodewas good.
Speaker 1 (43:50):
Hopefully evergreen Means.
It's relevant for a very longtime, potentially ever.
Speaker 2 (43:55):
That's the goal that is the goal that's the goal.
Speaker 1 (43:57):
All right, trend jacking, which is something I've
heard you say so many timessince shooting these episodes.
Oh my gosh trend jacking youuse that phrase more than anyone
else I've ever met because it'ssuch a hack, it's such a cheat
to get traffic to your channelexplain if, if you do it right
what is?
Speaker 2 (44:13):
it.
It's literally jumping on atrend that's popular within your
niche.
You're just kind of jumping onit.
You're just jacking the trafficfor whatever's possible jacking
the traffic for whatever'spossible.
Speaker 1 (44:26):
Quote gen 2025.
Um, yes, so a trend, somethingthat's very popular in the
moment, and then jumping on thatand taking, stealing that
audience.
Speaker 2 (44:34):
That's what you're doing.
If you're making it relevant,you're stealing the audience
that's watching the relevantcontent.
Um, and this is an entirestrategy in itself, but that's
the summary of it yeah, um, whatdo we got there?
Speaker 1 (44:47):
thumbnail?
Okay, if you don't know what athumbnail is, we got problems.
We got major problems.
It's the little picture thatpeople click on to watch the
video.
I'm not going to shame you ifyou don't know what it is.
I'm not going to shame you, butjust know, I'm judging you
right now.
If you are this deep in thisvideo and you don't know what a
(45:07):
thumbnail is, I'm judging you.
What do we got there?
I'm judging you right now.
If you are this deep in thisvideo and you don't know what a
thumbnail is, I'm judging you.
All right, what do we got there?
Seo.
Speaker 2 (45:12):
SEO, search Engine Optimization, and this is far
less relevant than it once was.
Speaker 1 (45:20):
It's definitely in a different place than it was.
Yeah, seo specifically wasmeant for websites, but now we
talk about it on YouTube becausefor people searching for things
, Searching.
Yeah, search.
Speaker 2 (45:33):
Searching.
Speaker 1 (45:33):
Engine, which means you're trying to optimize your
titles and thumbnails and allthe other things.
Speaker 2 (45:38):
For search For search .
That's all you need to know.
Very clear difference, very,very clear difference.
Speaker 1 (45:42):
If you try to look too deep into this.
Speaker 2 (45:44):
This is not how the algorithm works.
Speaker 1 (45:46):
Not specifically.
Speaker 2 (45:47):
This is how you target search traffic.
Speaker 1 (45:49):
Yeah, we don't want to.
If we go too much deeper, we'regoing to get in the weeds of
things that are irrelevant.
Speaker 2 (45:53):
Right.
Speaker 1 (45:54):
Completely irrelevant .
Speaker 2 (45:56):
Title optimization.
Anything we say that'soptimization is making it the
best for your audience.
You're optimizing for views,you're doing everything in your
power to get the click for whatmakes sense to your audience,
and optimizing it in everysingle type of content and
channel is going to be entirelydifferent yeah and it's going to
(46:16):
be what makes sense to youraudience.
So this is like what you'll heara lot if you are using ai
resources, like you want to takethat and then you want to
optimize it for humans, for youraudience.
Maybe that means specificlanguage.
That's going to be just areally it's just going to weigh
really heavily and they're goingto see it and be super familiar
(46:37):
.
So just make it important.
Speaker 1 (46:40):
Yeah, I like it.
Keywords, which are not to beconfused with tags.
Keywords and tags.
Yeah, we've talked about this.
Let them have it, Bro.
We've talked about this.
Speaker 2 (46:48):
Let them have it, bro .
Speaker 1 (46:50):
We've talked about this so often, but I'm going to
assume that none of you haveseen any of our videos.
We have talked about this indepth.
Just know that keywords areimportant in that it can be a
way.
Speaker 2 (47:00):
In title optimization .
Speaker 1 (47:02):
In title optimization for SEO.
Just know that we have a toolthat helps you kind of figure
out keywords with vidIQ.
You can download a free versionof our tool if you're not don't
have one already.
There's a link in thedescription, in the show notes.
But just know that it is a waythat you can get an idea of
interest in a topic.
So, for example, using our tool, you can look at a keyword and
(47:24):
I'm going to say it chocolatecake.
It's a phrase, but keyword,keyword phrase and put that into
our tool and it'll tell youabout how many people are
searching for that keyword orhow many people are watching in
a month, in a given month, thekeyword is, like chocolate cake,
the keyword phrase in thisparticular instance and it's the
thing that your video is goingto be about, kind of like a
topic, but not quite.
But it's the word that you'refocusing on and people will use
(47:55):
keywords in tags, but keywordsthemselves are not tags, and I
understand that's a littleconfusing.
Just take my word for it hereMakes sense to me.
You can use keywords and theycan be tags, but they're not the
same thing, it's?
Speaker 2 (48:02):
the word about the thing.
When you say what tags are,it's very easy to understand the
difference.
Speaker 1 (48:06):
Yeah, Once you understand that tags are just
the thing that YouTube used touse once upon a time and that's
all, and they can be any kind ofword in there, then it
separates itself easier.
Speaker 2 (48:13):
Yeah, tags are just for misspelling.
And you go on YouTube and itliterally says these are for
misspellings.
Speaker 1 (48:19):
Pretty much Like right above it when you go to
enter them in.
Speaker 2 (48:21):
YouTube, set it for you.
Speaker 1 (48:22):
Yep Metadata, which also can be things like all the
things we've just talked about.
Speaker 2 (48:29):
This is all the information that goes into your
video.
Description Everything yourvideo is made of.
Speaker 1 (48:34):
Keywords, all those things, all that is metadata.
Speaker 2 (48:41):
Hook, hook.
The opening of your video, thefirst sentence or two that you
say what you're using to hookthe viewer's attention.
Speaker 1 (48:48):
Which should hook their attention.
That's the specific part aboutit.
It's not just the intro.
It's like I want you to watchmore.
I'm hooking you by saying thethings that will make you want
to watch this forever.
Speaker 2 (48:57):
Yes, so typically you will have like a hook and then
an intro.
You better, your hook couldalso be your intro, though you
don't have to have both, that istrue.
You could have both.
Speaker 1 (49:07):
Hopefully you have at least one of those, otherwise
you're probably the same personwho doesn't know what a
thumbnail is.
Speaker 2 (49:12):
That could be true.
Speaker 1 (49:14):
It's the same person, I think Packaging.
Speaker 2 (49:17):
Oh, this is a good one, because this is confusing
to so many people.
Oh, so many people Go tell whenwe refer to packaging, we're
talking about how you literallywrap up your video, meaning your
title and thumbnail.
Yeah, it's how you present youridea in your video, and that's
exactly it.
It's your title and thumbnail,the combination of the two
together.
Speaker 1 (49:37):
Yeah, and the inside of the package is your video.
Yes, but before you get to thatpart, the only thing you can
see before you watch a video isthe title and thumbnail, which,
much like a package, is thewrapping in the box.
Speaker 2 (49:46):
Yes, think of it that way.
We're so good at this.
Content buckets oh my goodness,I think we talked about this in
(50:08):
a last episode, about this andthen also the discord stage.
Um, that I did was you know, westarted to really dive into
content buckets.
So we'll probably scheduleanother really in-depth workshop
, which keep your eyes out for,because we're all showing up for
workshops on discord now.
Um, but this is pretty much thethe.
We'll just say three.
Speaker 1 (50:20):
Yep.
Speaker 2 (50:21):
Themes of content that's on your channel.
Three different types of videos.
Speaker 1 (50:27):
So, for example, if you're a baking channel, it
might be icing, it might be cakeand it might be pies.
Speaker 2 (50:32):
Yeah, that might be three different things.
Those could be your threebuckets, yep.
Speaker 1 (50:35):
And you'll do videos about those things.
Yep, where we at there.
Series.
Speaker 2 (50:40):
Series.
Speaker 1 (50:41):
Series and playlists are similar-ish.
Speaker 2 (50:43):
Oh, I like that they do tie together really well they
do, because a series should bein a playlist.
Agreed.
Speaker 1 (50:48):
A playlist is an actual physical YouTube thing,
yes, in which you put videos in.
Yes, a series is yes.
Speaker 2 (50:55):
It could be one of your buckets.
Speaker 1 (50:56):
It absolutely should be.
I would argue Probably shouldhave a series in your bucket.
Yeah, Put it in your bucket.
Speaker 2 (51:03):
It's just several of one type of video that are going
to work together and strengthenthe loving algorithm.
Speaker 1 (51:12):
Just kind of butter them up to surface them.
Listen algorithm.
We need to talk Shorts.
That is the favorite thing inJen.
We know that.
Speaker 2 (51:21):
No, I'm really not that big of a shorts hater.
I just like the reputation thatthat it has that.
It's just taken on its own lifey'all know what the youtube
shorts are.
Speaker 1 (51:29):
If you don't know, again, you're the thumbnail
person.
You're definitely the thumbnailperson.
Uh.
Community tab yes is the?
Is the option on your front ofyour, your, your youtube channel
, that you can communicate withyour audience outside of videos.
Yes, you can do polls and youcan post pictures Yep, all types
of cool little things.
They used to have YouTubestories.
(51:50):
I loved that.
Speaker 2 (51:52):
I did not like stories.
Speaker 1 (51:54):
You know how easy it was to get views and engagement
on it.
It was crazy.
It was overpowered.
Speaker 2 (51:59):
Yeah, but I didn't watch them as a viewer.
Speaker 1 (52:01):
I think that's probably why they got rid of him
.
Speaker 2 (52:03):
Yeah.
Speaker 1 (52:03):
Some people did.
I actually really enjoy itbecause I would do Q&A.
It's kind of similar to whatthey had on Instagram stories.
Speaker 2 (52:09):
Yeah, no, I remember I used them.
I just as a viewer.
Speaker 1 (52:11):
I think I ever watched them Wrapping up here
features and monetization.
So monetization is getting paid.
Speaker 2 (52:25):
The act of YouTube giving you the money.
Youtube Partner Program,another acronym, YPP.
Yeah, you know me.
I say that every time too.
Speaker 1 (52:35):
That is the program by which YouTube will pay you
right.
Speaker 2 (52:40):
Yep, that's once you get monetized.
As a creator, you can eitherearn ad money or the first tier
which is unlocked.
Yeah, the 500 subs, thecrowdfunding and yeah, so now we
have two tiers.
Yeah, super chats and superstickers are ways that your
viewers can pay to support youand super thanks, super thanks
(53:03):
now on regular videos, yep,where you can leave almost like
a tip in a comment.
Speaker 1 (53:08):
It is yeah, yeah, yeah, Membership's another way.
So that's an ongoing monthlything that you can pay for a
viewer or as a viewer to yourfavorite creator.
$5 or less or more for whatever, the starting thing is $1.99.
Speaker 2 (53:21):
Well, us, yeah, I think the starting thing is
$1.99.
Speaker 1 (53:23):
Well, us, yeah, you can do it at whatever you want
and then make it higher.
You can make it like $10 or $20or whatever, if you're that
special Merch shelf.
Speaker 2 (53:35):
Yep.
Which is that little thingUnder the video where the if you
have a store through Shopify orwhatever's linked to YouTube,
you'll see that under a videowhere you can buy merch from
that creator, yeah or where youcan see if that creator has
merch merch, which ismerchandise, which is like
shirts and crap.
Speaker 1 (53:55):
Uh, copyright claim versus copyright strike.
These are actually reallycritical.
Let's just real quick runthrough them though give it to
them again.
Copyright claim.
Someone's taking your money,yes, but your video and your
channel is not in trouble.
Copyright strike you only getthree of those before they
delete your channel.
That's usually somethingegregious, like you just
straight up stole something oryou've done something against
(54:15):
community guidelines.
Speaker 2 (54:16):
Community guidelines for sure Very bad.
Speaker 1 (54:17):
You will hear people use them interchangeable.
They are not interchangeable.
Speaker 2 (54:20):
They are not the same .
If you get a music claim, it'sokay, you'll be alright.
Speaker 1 (54:26):
You're just not earning the money, you get a
strike.
It's a different story, butit's scary.
It's scary when you don't fullyunderstand the difference you
get your first copyright claimand you're like oh my gosh, I'm
going to get kicked off ofYouTube.
No, don't worry about it to goto youtube school uh, copyright,
our content id is what they usefor copyright claims.
It's an automatic system withinyoutube.
And uh, retention spikes is uh,those little spiky things in
(54:49):
the, in the little triangles.
You'll see like little spikesin your retention graph, which
we talked about earlier yeah anduh suggested video traffic.
Is the watch next when you're onthe watch uh page of youtube.
Yeah, so that I think we'vedone.
I think we've done a bunchwe've done.
So we've done so much, so manyand here's the thing if we have
(55:10):
missed something, why don't youleave us a comment in the video
or leave us a, you know, anemail, the boost at vid, iqcom,
and maybe we'll do another oneof these with any we might have
missed any that we missed.
Speaker 2 (55:20):
Hopefully, this video is a one of ten it better be.
Speaker 1 (55:23):
Do you know what a one of ten is?
We didn't even say what thatwas well, we didn't get through
the list well, we don't have 12hours, so a one of ten is what
this video will be.
It will be the top video of thelast 10 we've we've actually
produced, but we want to thankyou for joining us.
Speaker 2 (55:37):
We can't wait to do this again I know there's a is a
lot, there's a lot.
Speaker 1 (55:41):
Y'all have no idea.
We've been here for two days.
There's a lot.
I'm not even joking, but wewill see you in the next one.
Welcome back to the only podcast that has A-rolls
and B-rolls, and we're going totell you what those things mean.
I'm Travis and I'm here withJen.
Speaker 2 (00:06):
Hi, Hi everyone.
Speaker 1 (00:08):
I can't wait to get into this.
We actually get questions likethis all the time, so I remember
it might have been sometimelast year where we were doing a
podcast and someone emailed inand said you know, I don't know
what one of 10 means.
Speaker 2 (00:19):
Yes.
Speaker 1 (00:20):
And we were quickly reminded that, even though we
talked to established YouTubers,there are new people who don't
know what some of the terms are.
Speaker 2 (00:26):
Yeah.
Speaker 1 (00:27):
So we're going to tell them today.
Speaker 2 (00:30):
Yeah, and we just had someone who had written into us
which you can write in throughtext message or email or email
Boostedfidecucom.
Speaker 1 (00:40):
Yes, yes.
Speaker 2 (00:41):
And they didn't know what B-roll was.
Speaker 1 (00:43):
Right.
Speaker 2 (00:44):
Which is fair?
Speaker 1 (00:44):
I love that that it's just fun and we're gonna go
through yeah, we're gonna answerit really well, so perfect that
it's going to be the mostperfect place and you can always
come here and learn all thesethings and if you feel like you
know them yeah and challenge youto listen to it and see if
there's one that surprises you.
Speaker 2 (01:02):
If there's one, you're like oh wait, I didn, I
didn't know what that meant.
Or.
I thought it meant something.
Maybe it means something else.
Speaker 1 (01:07):
Well, that might be me.
Speaker 2 (01:09):
That might be me too.
Speaker 1 (01:10):
That might actually happen live here on this episode
.
So anyway, we want you to beable to use this episode as
something you can come back toin case you forget what certain
terminology is or if you're newhere.
This might be a greatintroduction to Jen and I as we
kind of explain how YouTubeworks.
And I think this is a great onebecause for some people they've
been hearing words and termsfor a long time and maybe just
didn't know what it meant andjust kind of kept going on.
(01:32):
But it might be helpful for youto know those things.
Speaker 2 (01:34):
Sometimes it's embarrassing.
Speaker 1 (01:36):
To ask.
Speaker 2 (01:36):
To ask.
Speaker 1 (01:38):
Not going to lie.
Speaker 2 (01:39):
If you feel like it's something you should know and
you're like I, not.
I'm just gonna continue to playit cool until I figure it out I
do that.
Speaker 1 (01:45):
I do that with people and their names all the time.
I just I've known you for threeyears.
I don't know your name, but I'mnot going to tell you that I
don't know your name, so let'sstart off with some names of
things.
Uh, let's start with what is arole.
I think is a good one to startoff with, because it's an
alphabetical.
We'll do a, is that okay?
Yes, what is I mean?
We're kind of looking at A-rollright now.
If you're looking at it, you'relooking at A-roll, but how
(02:06):
would you define A-roll?
Speaker 2 (02:07):
A-roll is just your main footage.
Speaker 1 (02:09):
Yeah, so it's the thing, the thing you're looking
at here right now.
Speaker 2 (02:12):
This is A-roll, yeah, the main portion of your
content.
Speaker 1 (02:14):
It's rarely used though.
Speaker 2 (02:26):
You rarely hear people say A-roll, one that I
think would catch you off guard.
If you hear yeah and like, Ithink if you're organizing for
an editor or if you are aneditor, then you would see
content divided between a rolland b roll, yes, yes, um, but
other than that you wouldn't.
I wouldn't say slang lines, youwouldn't be like I'm going to
shoot my a roll today right,right.
Speaker 1 (02:41):
No one says like I'm gonna shoot my video today that
you're a super nerd.
If you do that, which I kind oflike it.
We should maybe start that Wellso in this next answer I'm
going to tell you a little storyB-roll.
Speaker 2 (02:52):
Yes.
Speaker 1 (02:53):
What is B-roll?
People hear that word all thetime.
What is B-roll?
Speaker 2 (02:56):
Yeah, B-roll is it's your overlay shots, it's your
additional footage, it'severything that you're adding
visually to your video.
That is not your A-roll.
Speaker 1 (03:08):
Yes.
So if, while Jen and I aretalking, we show like a beach,
somewhere where we wish we couldbe, that would be the B-roll.
Now here's a story.
Speaker 2 (03:16):
Okay.
Speaker 1 (03:19):
That directly talks about B-roll.
As an upcoming tech YouTuber Iwas, you know I did a lot of
research in other tech youtubechannels and realized that they
used a lot of b-roll.
So shots of phones, cameras andstuff like that, like just like
if you had your phone and youwere holding it and they show a
shot of holding, that's like ab-roll shot, right.
And I didn't want to do thatfor a couple reasons.
One I didn't think I could doit as well and be lazy, um, so I
(03:43):
was in the middle of a video, Iwas like I'm the b-roll and
people actually caught on tothat and viper actually started
calling me the b-roll and I havea shirt that says I am the
b-roll.
I should have worn it today, Ididn't know.
Speaker 2 (03:56):
Oh my gosh so confusing I call myself the
b-roll.
Speaker 1 (04:00):
I've been, I've said that for years and uh, as a joke
, but it actually kind of caughton a little bit that's so funny
yeah but you're not to berolled, just fyi.
Okay, what's a jump cut?
Speaker 2 (04:13):
are we doing this like a quiz for me the whole
time?
Yes, because you're smart and Ican't see that well, you can
ask me a question.
Speaker 1 (04:19):
We'll see if I get it right.
But do but what is a jump cut?
Speaker 2 (04:22):
I mean I can tell you what a jump cut is.
Yeah, what's a jump cut.
I mean, I can tell you what ajump cut is, yeah, what's a jump
cut All right.
Speaker 1 (04:26):
Look at her and then quickly look at me.
And then look at her again Withno transition, and then look at
me again.
Do the eye, left eye and thenthe right eye.
I can jump cut you by doingthis.
There's nothing weird aboutwhat I'm doing right now.
There's nothing weird aboutwhat I'm doing right now.
I just want you to me doing.
This is not weird?
Speaker 2 (04:45):
Please don't abandon the content.
Speaker 1 (04:46):
Yeah, so basically it's a cut between one scene and
another without any kind oftransition.
It's very, it can be abrupt,but there's usually reasons for
it.
It also helps with pacing Ifyou're trying to get things kind
of feeling like something quick.
Speaker 2 (05:01):
It's really cutting out all the dead space all Like
something quick.
It's really cutting out all thedead space, all the pauses.
Maybe it's ums or thinking thatwould also be a jump cut.
Speaker 1 (05:12):
It's very common.
Speaker 2 (05:13):
It's super common.
I think that it's a way thatpeople just edit and if you want
to put a name to it, it's ajump cut.
Speaker 1 (05:22):
Yeah, I mean we do put a name to it.
It's a jump cut.
Yeah, I mean we do put a nameto it.
Uh, what a cold open.
Uh, I like this because theoffice did this a lot.
The tv show the office doesthis a lot, which is it's not
something you'll necessarily seephrased in youtube.
I agree with that it's more of atv phrase but it is something
that is relevant, uh, in caseyou have like, uh, some type of
(05:46):
episodic uh thing you're doingon youtube, which is a great
thing about youtube, right, itdoesn't have to just be one type
of thing.
You can have shows like tvshows on youtube, which is when,
uh, you're already into the,the episode, something is
already happening like nothing,nothing warmed you up to what's
about to happen.
It's not like welcome to theoffice, like boom, right in the
middle of the scene.
You're in there and, to behonest, that's probably how a
(06:08):
lot of YouTube videos shouldstart.
Speaker 2 (06:10):
Well, we see this a lot in lifestyle content.
It's pretty much like you'repulling that clip forward to
hook the viewer.
There's not context.
You're really going for thatkind of wow, dramatic moment.
Maybe you're hiking, you knowyou're summiting a mountain and
the clip you pull forward is youlike reacting to the view
(06:30):
without us seeing the view.
That would be a cold open.
And then we need to watch theintro of the video, like the
story starts after that, and wesee that a lot.
It's super popular in lifestylecontent to pull a clip forward
because when you're vlogging,the beginning is not always the
best part, so it's a way to getpeople interested in what you
think are the most dramaticmoments yeah, a really good
(06:54):
technique, you don't?
Speaker 1 (06:55):
you see your people call it that when they're
editing it or something.
Speaker 2 (06:58):
They usually say it's the hook or whatever, but it's
literally what it is yeah, Ithink it's just like a different
style intro when it's comesdown to like youtube.
But if you want to feel fancy,yeah, if you want.
Speaker 1 (07:07):
Yeah, you want to feel fancy.
Speaker 2 (07:08):
That's what we're here for, yeah yeah, uh talking
head this this is another onethat someone in coaching had
asked me I had mentioned acouple of times.
They're finally like.
I need to ask you because Idon't know what that means
really, yeah interesting, yeahwell, it's exactly what it
sounds like I don't't know ifthat's true though, because I
mean we are talking.
Speaker 1 (07:25):
This is the talking head portion of the video.
Speaker 2 (07:27):
Yeah, but I think, if you don't know what it means,
like maybe you actually thinkit's like a talking, like a
talking head, like another thingadded into the video, or like
it's.
It can definitely be, I is yeah.
Speaker 1 (07:43):
It's both at the same time.
Speaker 2 (07:45):
But the confusion was there.
I can understand that, I agree.
Speaker 1 (07:48):
It's a weird phrase.
Speaker 2 (07:50):
It is, but it's so commonly used it's an entire
style of video.
Speaker 1 (07:53):
So it's a talking portion.
Basically, what we're doing ina podcast is a talking head kind
of thing.
Speaker 2 (08:00):
Pretty much if you're not a vlogger.
Speaker 1 (08:01):
if you're not vlogging, You're not doing
anything, you're a talking headIf you're sitting in a studio.
Speaker 2 (08:05):
Yeah, you're a talking head, you're a talking
head you are.
Speaker 1 (08:08):
Whether you like it or not, you're a talking head.
You're one hell of a talkinghead.
You are talking that head off.
What's the next one?
Speaker 2 (08:15):
Montage which Fancy.
Speaker 1 (08:26):
It sounds like french lunch yeah, right, bits of
content edited together.
Speaker 2 (08:28):
Yeah, this often goes with b-roll it does, it uses
b-roll for a montage yeah, lookat that, we're putting things
together do you think about likethis would you just say a
sandwich?
I said, I did a montage andb-roll could be shots of you
assembling that sandwich andyou're clipping it together with
music yes, it can be that wouldbe a montage it almost tells
like a mini story within theoverarching story oh, I like
that.
Speaker 1 (08:48):
Right, it's like a story from a story, yeah.
Speaker 2 (08:50):
It's like a, also like an aesthetic little.
Speaker 1 (08:54):
Very aesthetic.
Speaker 2 (08:54):
Yeah, I think there has to be emphasis on that.
Speaker 1 (08:57):
Yes, with an un-aesthetic montage.
Is that aaging?
I think it's just jump cutsthen I think it's what it
becomes.
A montage without aesthetic isjump cuts, right, jump cuts.
Someone tripped across thisvideo that's in a film school
and is literally yelling attheir monitor right now.
I can hear it.
Speaker 2 (09:17):
That's true.
Speaker 1 (09:18):
Yeah.
Speaker 2 (09:18):
That's true.
Speaker 1 (09:19):
You shouldn't be at film school at this point.
Okay, film school at this point.
I guess what we're saying, okay, anyway, voiceover, um, not to
say because I have been to filmschool, um, voiceover, okay, um,
this is, this is uh, it's alittle bit easier, I think, to
explain than anything else yeahit's just, uh, it's your voice
over video content, but, yeah,over the montage the voice
usually is not the.
So here's here's the tricky part.
You usually don't see theperson, you don't see the
(09:41):
talking head of the voices, that.
So here's the tricky part youusually don't see the person,
you don't see the talking headof the voice.
That's why it's the voice overa track, over a video track.
You can eventually see theirface like it can come back to
them.
But typically voice over workwhich I know our engineer here
does a little bit of here isusually not.
You usually don't get seen.
Speaker 2 (10:03):
Unless you're a lifestyle creator.
You can voice over your ownstuff, yeah if you're making
cinematic content, you'revoicing over like your montage,
which is like you yeah for themost part you can do that I
think that's like it could be athing or a type of job.
It's weird because it's alittle bit more it's definitely
like just a broad term whereit's like you're adding in a
(10:24):
separate audio track it's aspectrum of things but what that
actual audio track looks likein your youtube video?
yeah, is totally different okaybecause, like you're saying,
like you, a voiceover istypically when you're not on
camera, correct?
Or if you're, you know anoff-grid, if you're a camping
(10:46):
channel, a lot of times we seemontages where it's this person
living their day-to-day life.
The entire channel is voiceover.
Yeah, and they're just filmingthemselves.
Yeah, and we have a voiceover,like, of their life.
So it's creatively how youapply it, but at the end of the
day, it's a separate audio track.
Yeah, that is done in theediting portion portion of the
process I feel okay, you feelokay with.
Speaker 1 (11:07):
I'm gonna make sure that the professional person in
the room feels okay with ourdefinition of what we got, we
got a nod yeah okay, we're good.
Uh, vlog, now this is.
I was about to say this is aslippery slope, right?
I was gonna say this is the onethat people are gonna get.
Okay, I will just say you, Ilove this one.
I'm going to even try to definethis.
I'm just going to say that vlogoriginally came from blogs.
(11:29):
Blogs were first.
Vlogs came along.
Yep, now, what vlogs are now?
Because what they used to bewas a video version of a blog.
That's why they were calledvlogs.
At this point, I don't knowwhat the hell they are.
Speaker 2 (11:51):
So you they are so you it's such a crazy term.
You go ahead.
We were just talking about thisthe other day and I think that
what we came down to in ameeting was that it's more of a
style of filming now.
Okay, it's not a niche, it'slike no longer, like I'm a
vlogger, it's a style of filming, okay, I think that's what it
is.
I think that's what it is nowand I think that it's always
kind of been like that too,because when you think about the
talking head like you're notmaking a vlog, I don't think so.
Right, you're producing a video.
(12:11):
Is this a vlog?
Are you asking?
Speaker 1 (12:16):
I am the things that we do.
This is a podcast, I know, butcan it be a vloggy podcast?
Can a podcast be a vlog?
Is a hot dog a sandwich?
Speaker 2 (12:27):
If you are filming in a vlog style format.
Speaker 1 (12:31):
What would that be?
What would that look like?
Speaker 2 (12:33):
I would say it's holding a camera.
Change of environments?
I would say the storytelling iseffectively done through
different environments.
Speaker 1 (12:44):
Would it have to be behind the scenes of the podcast
to be a vlog?
Speaker 2 (12:49):
I think if we were vlogging the podcast, the vlog
component would be completelyunscripted and would reflect
maybe more of the process ofmaking like vlog day in the life
of making the podcast okay, butI can't think of one thing that
would be a vlog about a podcastwhen it's a talking head.
Speaker 1 (13:10):
I like how you added all those terms, all those terms
to write back but it'sinteresting.
Speaker 2 (13:17):
It's up for debate because vlog used to be a niche
on youtube yeah, like you were avlogger Very specific.
Yeah, and you, I would say atthat time, you never used like a
tripod.
You would throw your camera inrandom places.
Shaky cam was like intentionalthing yeah.
Like that was a style.
Speaker 1 (13:36):
Absolutely.
Speaker 2 (13:37):
I think they call it Gorilla Cam.
Speaker 1 (13:39):
Is that what they're doing now?
That's what it used.
I think that's what it used tobe.
Speaker 2 (13:41):
Is that because they gave a camera that's not on the
list?
Speaker 1 (13:42):
But I think that's what it used.
I think that's what it used.
Is that because they?
Speaker 2 (13:44):
gave a camera that's not on the list, but I think
that's what it was called likecasey nice.
That prime vlogging was likethe like gorilla cam I could be
wrong.
Speaker 1 (13:52):
I think that's what it's called his level of
vlogging now is on is reallyhigh end.
I mean it's ridiculous.
He'll put like a camera in arefrigerator before he opens it,
which nowadays is probablynormal, but when he was doing it
it was like wait a minute,what's happening right now?
Why are you doing that?
But it made sense.
It makes sense to the story.
Speaker 2 (14:08):
Yeah, I think a vlog should feel like I'm coming
along with you on some type of-.
Speaker 1 (14:12):
Journey, journey.
Yeah, I agree.
Speaker 2 (14:15):
Yeah, but it's a tough one though, because I mean
, yeah, could you call anythinga video log?
Sure.
Speaker 1 (14:21):
Anything can be a podcast.
Speaker 2 (14:21):
As we found out, anything can be a podcast, but
if you show someone your podcast, you're like I'm a vlogger,
You're probably going to getsome weird looks.
Speaker 1 (14:28):
Some people are going to look at you weird.
All right, CTA call to action.
This is a good one this isgreat for us because we actually
say CTAs and call to action inour podcast.
So great to define this forpeople who don't know.
Speaker 2 (14:39):
Yep.
Speaker 1 (14:39):
Call to action is exactly what it sounds like.
You're calling someone to anaction.
Typically subscribe like share,watch more.
I'm calling you to that action.
Please do these things.
Speaker 2 (14:52):
It could be anything too.
It could be a sales video whereyou click the link in my
description Go buy my merch,leave a comment, join my Patreon
.
Speaker 1 (15:04):
It could be anything that you're asking somebody to
do and it's not.
So, to be clear, call to actionisn't just a youtubery phrase.
It actually means other thingsoutside of youtube, but again,
we're only defining it withinthe youtube uh, kind of square
things which is you know, dothis thing because I told you to
do this thing yeah I like thatyeah all right, what's the next
one?
Speaker 2 (15:23):
Script and bullet points.
Well, slash bullet points.
Okay, both ways of making ascript.
Speaker 1 (15:29):
So I think most people know what a script is,
but they might not understandhow it works on YouTube or
exactly what that means and whatthe difference between doing
that and bullet pointing is.
I don't typically use a script.
Typically, scripts aresomething you read word for word
.
Speaker 2 (15:43):
Yes, I would agree with that.
Speaker 1 (15:44):
Yeah, use a script.
Typically, scripts aresomething you read word for word
.
Yes, I would agree with that.
Yeah, so, and bullet points canbe, which is would be more kind
of.
My style is I would justunderstand what the general
thought is, yep, and then justfill in my words uh, as as it
comes out of my mouth yeah um,which can be good or bad I agree
it can be very so the thing is.
Here's the thing I I'm foralmost my entire career, for
everything I've been unscripted,for everything I've ever done,
because I just I.
(16:05):
There's reasons why, but I willsay that there have been times
where, after the first half ofmy youtube career, or whatever
you want to call it I was likeI'm missing out on things that I
wanted to say.
I realized them after the fact.
So I then went to like bulletpoints, like I'll wait in
advance and I'll go.
Okay, I want to make sure I sayall these things.
(16:25):
So it's like the mid, it'salmost like dipping your toe
into scripting, in a way, kindof ish, to allow yourself to
make sure you say everythingthat you really want to say when
you're watching the thing back,because ultimately, that's when
scripts were like come in,that's where the value of of
scripts, I think, really showthemselves yeah because if you
(16:46):
spend the time to scriptsomething out, more than likely
you've said everything you wantto say and then it's just a
matter of editing things.
Editing either in and out andthen you're good.
If you are unscripted, that canbe fun and exciting and great,
but you probably miss something.
Speaker 2 (16:59):
You're almost guaranteed you have missed
something depends on the type ofcontent and how you want to
produce that content.
Speaker 1 (17:05):
Yeah.
Speaker 2 (17:05):
And I think that brings us to like scripted and
unversed unscripted content,which obviously both exist on
the platform.
I would consider bullet pointedcontent also scripted content.
Okay, would you?
Speaker 1 (17:22):
I could see where it would be.
Speaker 2 (17:24):
I think it's like a gray area, but like I could see
it beyond like, if you had to,if you had to sophie's choice,
it I could yeah be moreunderscripted absolutely yeah
yeah, unscripted just meansnothing.
Like you're just wild like,this is unscripted, you're just
going for it I mean we're, we'rereading the things we're going
to talk about.
Speaker 1 (17:39):
Well, that's interesting.
No, it's, I would say we'rescripted are we so I think if
you said this podcast wasscripted, it would people
wouldn't think it meanssomething that it doesn't it
could I mean to somebody thatcould mean like we're both
reading off of like right, ateleprompter.
Yeah, I think that's what itimplies, but that's not
necessarily what it means Icould.
I could see that absolutely andI think, then, implication of
(18:01):
what what it means versus whatsomeone will take it to mean is
important so maybe it does fallmore under the unscripted.
Speaker 2 (18:11):
I don't know.
You'll have to let us know inthe comment yeah, what do you
think doing?
Bullet points would put youunder scripted or unscripted
content, I think that's a goodbattle to start.
Speaker 1 (18:19):
Do you do scripted content?
I mean, I would love to knowlike what part of our audience
is doing scripted content.
Speaker 2 (18:24):
I think most I would say most people that I've ever
worked with do scripted content.
Speaker 1 (18:28):
Really, yes, interesting Okay.
Speaker 2 (18:30):
Yes.
Speaker 1 (18:31):
Very cool.
What's the next one there?
Speaker 2 (18:34):
We're going down to editing terms now, oh very nice.
Speaker 1 (18:39):
We did jump cuts earlier, so cut and the jump cut
are similarish.
Speaker 2 (18:43):
the cut is just we can kind of like rapid fire
through these.
Some of them you know you'llsee or hear again.
If you're working with aneditor, if you have plans for an
editor, these are things youcould be familiar with but not
something like you're probablynot going to hear all these in
like casual conversation, asidefrom like a cut is the basic
(19:03):
edit of your video you'reprobably going to hear as a
first cut, rough cut.
That's round one.
Speaker 1 (19:08):
Yeah.
Speaker 2 (19:09):
You took all your footage and you made your first
edition.
You did the thing.
Speaker 1 (19:14):
You did the thing.
There's hard cuts, there's Jcuts, there's L cuts.
Speaker 2 (19:19):
Yeah.
Speaker 1 (19:19):
I love those, Probably won't get too much into
that.
I won't go into too deep adetail on it, but just think of
it as when you're watchingsomething visually and you're
hearing the audio from the thingbefore.
That's, I believe, an L cut.
I like that for certaintransitions and cuts whether it
be cuts or blends or anythinglike that are just transitions
between what you're currentlywatching and the next thing
(19:40):
you're about to watch.
Whether it be the same scene,maybe it's between me and you,
between watching me on camera,watching you, or if we're split
screen, like those, are alldifferent ways to get transition
between the different elements.
Speaker 2 (19:51):
Yeah, there's like infinite amounts of techniques
and words you could do forediting.
Speaker 1 (19:56):
Yeah, lower.
Speaker 2 (19:56):
third, we should talk about, though, lower third text
at the bottom of the screen.
Speaker 1 (20:00):
Yes, so that screen.
Yes, so that's a lower third ofthe screen.
There's text there.
Typically, uh, in a, in atalking head, it might be the
name and like title of theperson or something.
That's what's very common.
Speaker 2 (20:10):
Yep, you'll see that on the podcast quite a bit um,
so lower third is reallyimportant, I think yeah overlay
is um.
Overlay is a good one.
Yeah, because this is a lot ofthings that you're going to be
focusing on for retention orvisual interest, or um.
You're going to be doing a lotof things that you're going to
be focusing on for retention orvisual interest, or um, you're
going to be doing a lot of this.
If you put text, if you put animage over, if you have stock
(20:31):
footage, if you have anythingthat you're putting on top of
the existing video yeah forvisual interest.
It's an overlay I love that.
Speaker 1 (20:40):
Yeah, that's really good and it's important to know
these terms.
Maybe not if you're editingyour own stuff, which probably
most of you are.
It's just nice to know thesethings, but if you're ever
communicating with someone elsewho's editing or something and
they start saying these terms,you're like I don't really know
what to do.
Speaker 2 (20:53):
I think these are like pretty basic ones too,
because if you have ourone-on-one coach or if you have
submit a video in our newfeature for review, where you
can submit just a video with nocommitment to one of our coaches
for review, they might comeback with terms like this and
they might say like, fix theoverlay at this point or maybe
(21:13):
add in a lower thirds here formore context.
So these are definitely thingsthat you'll hear and you want to
understand on like a day-to-daybasis though.
But yeah, just put you more inthe world they.
Speaker 1 (21:24):
You're more in the know I agree like we like to let
people be in the know.
All right, what's the nextthing we're doing here?
Uh, so we had any terms.
What's uh?
What's next uh, after editing,or is that it?
Is there anything else afterediting?
Oh yes, there is key for oh wehave a couple more so
transitions, let's talk abouttransition.
(21:45):
Keyframes are.
I'm gonna let you do thekeyframes.
Speaker 2 (21:47):
I feel like that's super complicated, but keyframes
are definitely an editor thing,like where you're setting the
actual frames for you know ifyou're sound ramping or anything
like those are yeah, it's kindof kind of deep.
Speaker 1 (21:59):
It's good to know.
Um, definitely, there's a ton,of ton of how to use keyframes
and editing videos on youtubedefinitely want look at those.
If you're looking to do thingslike, let's say, for example,
you have this one wide shotwhich we have a big camera here
and you want to zoom between us,but you want to make it look
like you have a camera that'sactually moving, you would use
keyframes to move the frame backand forth, um, and for other
(22:20):
various things maybe it soundslike I don't know what you're
talking, but if that's like anediting technique, that sounds
interesting.
Speaker 2 (22:26):
Now you know how to search it Exactly that, exactly
that Transition.
Speaker 1 (22:30):
So we talked about that a little while ago.
Cuts, art cuts, blends, fades.
Speaker 2 (22:34):
Dissolves All the good stuff.
Speaker 1 (22:36):
Yeah, all the basic ones, yeah yeah, and it's good
to know, it's good to know Colorgrading is interesting, because
it's definitely an art form.
Yeah, not everyone agrees on it.
Well, I think it's in otherwords what, what looks?
Good, I literally, youliterally can have two editors,
professionals, sit down andcolor grade yeah, and it's not.
They're gonna not agree on 90of it I think because we all see
(22:58):
color differently.
Speaker 2 (22:59):
We do so.
Speaker 1 (23:00):
What monitor you're using, like all the things, what
, what, what are you trying toget across, like?
What visual kind of look you'retrying to get across?
Speaker 2 (23:07):
Yeah.
Speaker 1 (23:09):
Yeah, it's interesting.
Color grading is a rabbit holeand if you're interested in
color theory which I think isimportant, because color theory
is important for things likethumbnails- yes, 100%.
Here's the cheat.
So color theory, by the way, isjust trying to figure out what
colors go together and kind ofpop and everything.
Here's the cheat.
So color theory, by the way, isjust trying to figure out what
colors go together and kind ofpop and everything.
Here's the cheat.
And people will pay lots ofmoney to do color theory
(23:29):
research.
You don't need to Look atsports teams.
They've already done it.
They've literally already doneit.
Sports teams already have donethe color theory.
Speaker 2 (23:36):
That's funny.
Speaker 1 (23:38):
Most people don't think about that, but they
literally have those.
Team colors are not puttogether just because some of
them look that way Not gonna liebut literally pro teams have
done color theory, which is whythey've picked the colors they
have.
Speaker 2 (23:50):
I mean, yeah, it makes sense.
Buy yourself a color wheel onAmazon and start playing around.
Speaker 1 (23:56):
Yes, color wheels.
Speaker 2 (23:57):
That is color theory.
Speaker 1 (23:58):
The color wheel no I know, I know I'm just thinking
about buying a color wheel.
I'm just thinking about buyinga color wheel.
I'm like you don't have a colorwheel.
I know what a color wheel is.
I didn't even think to buy one,it just didn't cross my mind.
Speaker 2 (24:08):
We got to get you a color wheel.
Speaker 1 (24:10):
I don't, what would I ?
I'll spin that.
Speaker 2 (24:13):
Yeah, they wrote me all three layers.
I know exactly what it is.
Yeah.
Speaker 1 (24:16):
I know exactly what it is.
Speaker 2 (24:19):
It's interesting, could play with it.
They're fun.
Speaker 1 (24:21):
It's almost like a fidget spinner, except for it's
much bigger yeah, yeah, theyhave like color wheel, like
boxes and stuff.
Speaker 2 (24:27):
They have all kinds of crazy stuff you could play
with.
It's interesting.
Speaker 1 (24:29):
Anyone interested in color, go down that rabbit hole
on amazon, there's some funstuff yeah, go down the rabbit
hole on amazon period and youmight might end up completely
broke I'm like everybody's got acolor wheel Duh.
I do not.
I'm sorry, I do not.
Okay, what do you have?
Speaker 2 (24:48):
Gateway there, cutaway.
Speaker 1 (24:50):
Oh, cutaway.
Yeah, this is how bad my eyesare.
Speaker 2 (24:53):
Yeah, inserting, okay , inserting footage to break up
a scene or hide and edit.
Speaker 1 (24:59):
Kind of like B-roll-ish yeah yeah, you're
using B-roll.
Speaker 2 (25:03):
Ish, yeah, yeah, I'm using b-roll to cut away right
yeah, I was gonna say it's theaction the action and you got to
go on to one of our earlierterms to decide what you're
gonna do with.
It's gonna be all three.
It's gonna be an overlay,cutaway, b-roll with a montage.
Speaker 1 (25:17):
Don't forget the montage.
Yeah, your.
Your quiz for this particularpart of the episode is can you
cut away to B-roll for a montage, yes or no?
All right, green screen, whichis absolutely critical,
especially for streaming.
To understand what that is,because if you don't understand
what it is, you're going to belost, because it's used a lot of
places.
By the way, it didn't used tobe green screen, it used to be
(25:40):
blue screen.
Speaker 2 (25:40):
Oh, that's interesting.
You didn't know that no screen.
Speaker 1 (25:44):
Oh, that's interesting.
You didn't know that, so wait,I went this back went back in my
day, it was blue screen.
It wasn't green screen,interesting, uh, and I think the
reason they changed to green isbecause of some of the colors
that were used and other thingsand they're like, well, green's
just easier to key out, but itused to be blue screen.
Now it's green screen.
Um, which is what you typicallywill see streamers have behind
them, and the reason it's thereand reasons one colors.
It's easy to.
They say, key out to remove itso that you instantly blend into
(26:06):
whatever your other backgroundis.
Most people have seen this onZoom and stuff, where you're
like, oh, I'm on the beach butI'm doing a Zoom meeting.
Yay, that's what that is.
But now we're at a point whereAI is so good in tools that you
don't even need the screenbehind you a lot of the times.
It literally will cut you out,no matter what's behind you.
(26:27):
So in my um streaming setup athome, yeah, you'll notice that
there's a blur in the background.
That is not my camera doingthat.
That is my, my gpu doing that.
It's artificial intelligencelooking at my environment.
It's not a fake background, itis legitimately my background,
but it makes it look like I getthat nice blur with a really
high-end camera, but my webcamcan't do that, so the software
does.
It's very interesting really ina, there are some things that ai
(26:49):
is amazing.
For that I can say yes, as atool, amazing well, I definitely
don't have that you could youcould, we'll swap.
Speaker 2 (26:58):
We'll swap color wheels for software.
Speaker 1 (27:01):
Let me send you my gpu for your color wheel.
Okay, yeah, I would like thethousand dollars extra that
that's going to cost.
Okay, down to analytics andperformance terms, these are
actually really importantbecause we talk about a lot of
stuff and I think this is wherewe get tripped up with a lot of
people.
They'll ask us well, what doesthis mean?
What does ctr mean?
What does click through it?
What does that mean?
Speaker 2 (27:18):
yeah, what does it actually mean you see it, a lot
of these you've seen yeah you've?
Speaker 1 (27:22):
you've at least heard them, these are not like
mysteries.
Speaker 2 (27:23):
These are all in your analytics and they're there.
Speaker 1 (27:26):
But you might not know what they mean.
Speaker 2 (27:28):
But yeah, to the full extent.
Speaker 1 (27:30):
Yeah, click-through rate, the classic.
Speaker 2 (27:33):
Yeah, let's also clarify like CTR is
click-through rate.
Speaker 1 (27:36):
It's the same thing.
It's the same word.
Click-through rate yes, C.
I guarantee someone just heardthis and went oh.
Speaker 2 (27:47):
That's what we're here to do 100%.
Speaker 1 (27:49):
I just heard it through the camera we're here I
literally heard it through thecamera For the shock factor yes,
so what that is is every timeyour thumbnail is shown that.
I guess now I just answered oneof the next things.
Speaker 2 (28:04):
Yeah, go through them .
Speaker 1 (28:05):
And then when someone clicks, that is a percentage of
how many times it was shown.
So, for example, if you wereshown this thumbnail 10 times
and someone clicked on it onetime, that's 10% click-through
rate, ctr.
Obviously you want people toclick more, as you want people
to click as many times aspossible.
Speaker 2 (28:21):
Uh, when showing 100, 100 would be great 100 that
would be great.
It's never gonna happen, butit'd be great kidding that
literally doesn't exist onyoutube doesn't exist, but it'd
be great if it did.
Speaker 1 (28:30):
The more that, the higher that number is, the more
people have clicked.
Speaker 2 (28:33):
Is is the way to look at that yeah, and the
click-through rate is affectedby your title, your thumbnail
and your video idea and all ofthose play together.
So if you're looking at yourclick-through rate and you're
like, oh my gosh, I got like alow click-through rate which is
relative to everybody, they'reall different.
It's not necessarily one thing,it's multiple things that
(28:53):
contribute to the number for whysomebody clicked or didn't
click.
So you want to keep that inmind.
If you're like troubleshooting,it might not be like, oh my
gosh, I need to go make a newthumbnail right now.
It could be a title, it couldjust be the idea.
The idea could not beinteresting to a wide group of
people.
So our famous click-throughrate.
Speaker 1 (29:13):
All right, now we're going to get into the weeds,
because here's where a couple ofterms in a row are easily
confused with each other.
Speaker 2 (29:21):
Okay.
Speaker 1 (29:22):
And probably so sticky that even I am a little
worried about making sure we getthis right.
Okay, because they're very,very specific.
So retention rate versusaverage view duration versus
watch time Versus watch timeVersus audience retention, like
we are talking about things thatare so similar.
(29:42):
Yeah, I would keep that in mindtoo, like these are all very
similar and sometimes peoplewill say one thing when they
mean something else.
Speaker 2 (29:50):
That's true, so I probably, I probably do that
from time to time 100.
Speaker 1 (29:54):
Let's start with retention rate okay um, and then
I'll talk about averageiteration, and then we'll talk
about yeah, because this is I.
I really want to be verycareful with this part.
Speaker 2 (30:03):
Okay, retention rate is measured in percentage of how
long people are watching yourvideo.
When you go into your retentiongraph, you're gonna see a
percentage there for theretention.
Okay is that we want to scarper.
We want to break it down bypercent.
Speaker 1 (30:19):
Is on the retention graph we're gonna just say that
for that right average view,duration is is measuring a very
similar thing but doing itdifferently.
Oh love that Because it's theamount of time.
So it's not a percentage, it'stime.
So if you have a 10-minutevideo and someone watches seven
minutes, that's 70%, but it'sseven minutes.
Speaker 2 (30:37):
Average view duration is seven minutes, not 70%, and
let's also remind everyone, thisis the average.
Right, which is actually superimportant to understand Huge,
because people aren't justwatching seven minutes of your
video.
Speaker 1 (30:49):
Right, some people are watching the whole.
Thing.
Speaker 2 (30:51):
Some people are watching none of it.
Speaker 1 (30:52):
Exactly that.
That's why it's the average,yes.
Speaker 2 (30:56):
So see that number and be like, wow, that's amazing
.
Speaker 1 (31:00):
Yes.
Speaker 2 (31:01):
Because a bunch of people finished my video to get
me to that place.
Speaker 1 (31:06):
Yes, and we've tested this to figure out what a
percentage looks like and whatit is, by putting things at the
very end of a video and havingpeople ask.
We ask people to say things inthe comments because the only
way we would know about thiscomment is to have watched it
all the way through yeah.
I think we did a crunchy peanutbutter thing one time.
Speaker 2 (31:23):
Yeah, we've done a handful of things.
A lot of people do this at theend of their videos.
If you're watching this far,leave the blank emoji.
Speaker 1 (31:30):
Yeah, yeah, and then watch time, which is an
aggregate and what most peopleknow it as is how to get to
monetization.
I need a lot of watch time4,000 watch time hours.
That's the aggregate timewatched, so it's not necessarily
about.
I mean, technically you canhave.
Speaker 2 (31:48):
It's not an average.
It's not an average, it's real.
Speaker 1 (31:51):
It is real.
So a video that has a hundredviews of seven minute watch time
times.
A hundred is however many watchhours.
Speaker 2 (32:01):
Yes.
Speaker 1 (32:01):
That is so.
I don't know what the math ison that, because I'm not going
to try to do it in my head.
Speaker 2 (32:06):
Okay, I just know it's an aggregate.
So that's a number.
That's why you have to trackthis to get to your monetization
.
This is not an average.
They're not like oh well, youknow, you got 10 hours today and
you know, we'll see howtomorrow goes on average.
Speaker 1 (32:25):
No, no, this is.
Speaker 2 (32:26):
No, it's counted.
Yes and unless you're runningads, it's counted right, exactly
that.
Speaker 1 (32:33):
Okay, and then audience retention graph is the
actual.
Speaker 2 (32:36):
So this is the graph itself and this is where you can
see the broken down percentagesthat we referenced first, again
in percents, and you can scrubthrough that graph and you can
see what percent is watchingwhen for that time period in the
video right, which is when yousee that opening hook, and you
can see what percent is watchingwhen for that time period in
the video Right, which is whenyou see that opening hook and
you see the retention for youropening.
You see the retention and thedrop off at the end and your
(32:58):
average retention for themajority of your video.
Speaker 1 (33:01):
Absolutely Okay.
So we're down to RPM and CPM.
So these are good because it'smoney.
Speaker 2 (33:08):
Yes.
Speaker 1 (33:08):
Cha-ching.
So we're down to RPM and CPM.
So these are good because it'smoney, yes, cha-ching.
So for years, the only thingthat was available in the
metrics was CPM, which is costper milli.
So in other words, that's whatadvertisers pay per thousand
views.
It is not what you make andthat's what's important.
It was kind of an irrelevantpiece of information YouTube was
giving us, because there wasnothing we knew that we could
(33:30):
say okay, well, that means I gotthis much out of that.
Speaker 2 (33:33):
Yeah.
Speaker 1 (33:34):
They came out with RPM, which helped us figure out
how much we're actually gettingpaid per thousand, which is
revenue per thousand millithousand.
Speaker 2 (33:42):
Milli means thousand Milli vanilli.
Speaker 1 (33:44):
Yeah For everyone watching milli means 1,000.
Is it like Latin or?
Speaker 2 (33:48):
something.
I think it is yeah, Foreveryone watching.
Millie means 1,000.
Is it like Latin or something?
Speaker 1 (33:50):
I think it is.
It's some other language otherthan the one that I speak, so
RPM is the one you actually wantto pay attention to.
Cpm is interesting, but notnecessarily relevant.
Speaker 2 (34:02):
Yeah, cpm is interesting.
If you're monetized and we'rein peak ad seasons, if we're in
November, in December, when youknow revenue is high, you can
see the ads change Like the bidsget higher, people are buying
things.
You know it's.
We're in a consumer world forthe holidays, so it's
interesting to see how thatchanges and it's also
(34:24):
interesting to see how that'svery different per niche.
Obviously, you probably don'thave multiple channels and
different niches that aremonetized and you're seeing the
difference that the you know adcompanies are bidding for
different niches.
But that also makes itinteresting too.
Speaker 1 (34:39):
Yeah, so don't worry about CPM.
It's kind of a it's almost noteven like a brag because, again,
you're not getting that money,you're getting RPM and, by the
the way, depending on whereyou're watching this, you're not
even getting RPM because you'vegot to pay the tax man, so
you're not even getting thatmoney.
All right, bounce rate.
Okay, now we're into, likeadvanced things.
Speaker 2 (35:00):
Yeah.
Speaker 1 (35:00):
This is something that, if you are really kind of
a super technical nerd into thissort of thing, like me, example
you might hear about.
This is when people arewatching and then leave yep, uh
and the at the rate at whichthey leave your video.
It's it's good information toknow what most people will see
it, as is the dip in theirretention yep um, but we talk
about bounce rate and likesession views and stuff our
(35:21):
session, that we have viewersessions that we'll talk about
in a minute.
Um, for people that are like,really into this, that are into
nitty gritty, that really liketo kind of dig down deep, yeah
just know that it is when peopleleave yeah, abandonment click
offs.
Speaker 2 (35:34):
I mean you can really call it whatever.
Yeah, you want I've beenabandoned but I've been bounce
rated by my my.
I've been.
I've been bounce rated yeah, myparents bounce rate let's
switch it to ghost when peoplestart ghosting your content.
Yeah, I've been bounced.
Speaker 1 (35:47):
Let's matter of by the way, because the slang used
to be I'm bouncing, I'm bounced.
Yeah, that was the thing, butunlike dating apps, now you can
say I got bounced.
Speaker 2 (35:55):
That's funny.
I've been bounced.
I've been bounced.
Speaker 1 (35:58):
Traffic sources, oh, so important.
So impressions I'm not going tosay views because, again, views
are when a person clicks.
Impressions I'm not going tosay views because, again, views
are when a person clicks.
Youtube gives you impressions,it does not give you views.
Youtube gives you impressions,People give you views.
Let's say that first.
Your impressions come fromdifferent traffic sources, which
(36:20):
can be browse, search,suggested, direct.
My favorite one unknown, director unknown.
Love those because you don'tknow where they came from, but
then again, neither does YouTube.
Speaker 2 (36:32):
I just ran an experiment the other day.
Direct is a link from YouTubethat is shared.
It can be.
If you're sharing your videolink, it's a direct click from
the link.
The unknown, obviously, isunknown.
Speaker 1 (36:43):
That's the part.
That's the thing that's reallyfrustrating is because there is
a direct, but they also put itwith unknown.
They know the direct, so whydon't you just split that out
for me please?
Speaker 2 (36:54):
I don't know what other unknown would be, unless
they're just covering theirbutts, because external is
external.
That's also coming from a linkthat's not inside of.
Speaker 1 (37:01):
YouTube.
The fact that they don't knowis kind of weird.
Speaker 2 (37:03):
They're just like.
Speaker 1 (37:04):
Yeah, but to your point, yes, direct they know
about and a lot of times it'sfrom even like community tabs
and stuff comes up on the direct, but they they mash it together
with other con, other sourcesthat they don't know about,
which is dumb.
You know the direct ones.
Speaker 2 (37:19):
So just, I literally can't even think of an
additional thing.
Speaker 1 (37:21):
No, I can't either.
Speaker 2 (37:22):
Like where is someone watching?
Speaker 1 (37:24):
magic, just someone, just a bad day, someone watching
Magic.
I, like Someone, just dreamedyour YouTube video it's so weird
, so dumb YouTube, what isunknown?
Just tell us yeah please,please, all right Demographic.
What is it?
Speaker 2 (37:41):
Yeah, your audience.
Demographics are the audiencethat you have right now, not to
be confused with the audienceyou are trying to get.
But this is in your analytics,where you see where people are
watching, from how old they are,um, basic information, gender,
and this is just for people whoidentify this within their
google account, so lots ofpeople don't have this
(38:03):
information on their viewingaccount, on their gmail.
So this is what you have rightnow, but don't let this dictate
decisions.
But it's a good way to monitorif you're reaching the people
you want to be reaching.
Yeah, but it's very common forpeople to be like, well, my
audience, and then only talkingabout their demographic.
It's like that's the audienceyou have, not the audience you
(38:25):
want it's fair yeah uh,real-time views it's my favorite
analytic.
That seems prettystraightforward.
Speaker 1 (38:33):
This is my favorite analytic.
It's what's happening now,view-wise.
Yeah, yeah, it's very important.
Which is a?
Speaker 2 (38:38):
separate.
I think this one is notsomething that a lot of creators
pay attention to, becausethere's been a couple of times
I've asked for real-time viewsand or told people like, keep an
eye on your real-time views forthe next 48 hours and they're
like excuse me.
Speaker 1 (38:53):
It's a specific part in the analytics and actually I
think it even is calledreal-time views.
It is real-time views, yeah.
Speaker 2 (38:59):
And you can do it by 60 minutes or 48 hours and
that's what's actively coming toyour channel.
This is where you go.
If you've say made part two toa video and you're like, okay,
is it going to help part one ofmy video I released last month
start popping off.
Speaker 1 (39:14):
Yeah.
Speaker 2 (39:15):
I mean, you're not going to go into each video
analytic and like, memorizeviews and be like okay, I was at
100 views, I think Did.
I get five more views.
You're going to go in yourreal-time views and you're going
to see that active traffic andmonitor those graphs.
Speaker 1 (39:27):
Exactly that.
Speaker 2 (39:28):
Yeah.
Speaker 1 (39:29):
This next one is a doozy.
What is it?
Algorithm, oh my lanta.
Everyone talks about thealgorithm.
What is?
Speaker 2 (39:35):
the algorithm the algorithm.
Speaker 1 (39:37):
The algorithm.
It's unknowable.
Speaker 2 (39:39):
It's the troll that lives under the bridge.
Speaker 1 (39:41):
It really is.
Speaker 2 (39:42):
Yeah.
Speaker 1 (39:42):
It is the thing that everyone talks about.
A lot of people talk about itincorrectly.
Yeah, it is basically machinelearning and a it's actually
beyond.
Whatever it was Like, whateverit used to be three, five years
ago, is not what it is today.
If you know anything about theway AI machine learning works,
it exponentially changes overthe course of time and over a
(40:06):
short period of time, because itjust it learns and it becomes a
thing okay but it basically isthe system by which
recommendations, which are thethings that show up on like your
front page or in your up nextthrough youtube, are kind of
filtered through.
It's basically the thing thatyou want to make happy.
That can't be made happybecause it's not a thing, not a
(40:27):
human, human.
But we really want to make ithappy, we want to do everything
to make the algorithm happy.
Speaker 2 (40:34):
It's a finicky machine.
Speaker 1 (40:37):
We hate it and love it all at the same time.
It's the most toxicrelationship you'll ever have
Session time.
This is another one of thosekind of nitty gritty like you
have to be really into it typethings so, in other words, don't
be worried about this, I think,is what we can.
We can start off by saying fornewer creators like don't worry
about understanding what sessiontime is that's fair but it's
basically the amount of timethat someone is watching um
(41:00):
content.
That's not just one video, butit could be multiple videos
across multiple channels, evenit's how long you're on youtube.
Speaker 2 (41:05):
Yeah, yeah, it's how long you're watching youtube not
something that they evensurface to us.
Speaker 1 (41:10):
So it's kind of a weird thing to even ever talk
about because we don't have theanalytics behind it well, we
have um, we can see our endscreens and screens clicked.
Speaker 2 (41:19):
We can kind of make assumptions for the session time
if people are watching multiplevideos.
If you're looking at um thepercentage of people that
clicked into your end screen,you can see how successful you
are at extending that sessiontime.
Speaker 1 (41:33):
That particular session.
But the full session time isall on YouTube, which could have
come from another channel toyou and then out to another
channel.
Speaker 2 (41:38):
Yeah, you have no way of knowing how someone like
logged in.
Speaker 1 (41:42):
Right, I would love to know that stuff because one
of the things that has been.
It's hard to say whether it'sknown, although YouTube has kind
of admitted this is if you'reat the end of a session.
In other words, they leftYouTube on one of your videos.
That's not a good signal and itwould be wonderful to know.
And if you're at the beginningof it and someone stays for an
hour after they started watchingyour video, that's a good
signal.
Speaker 2 (42:02):
The thing is we don't know where we live in that
thing, and it would be soamazing if you two would ever
service that to us yeah, did wekeep someone on platform,
because we know that's a goodsignal to the, to the algorithm
right, yeah but we don't knowit's true, the session time is
more behavioral than actual liketime linked and you can think
of like your session time as aviewer for like what keeps you
on the platform, what makes youwant to leave and these are
(42:26):
viewer behaviors is when you put, like your little viewer hat
back on and you're like, how doI or what increases my session
time?
Speaker 1 (42:33):
and those are the things that you can analyze and
potentially implement into yourcreator side of things alright,
so let's get down to the contentstrategy in terms of we're
bringing it home, we're landingthe plane right niche?
Everyone has heard this.
Who's a content creator?
What is it?
We're niche.
Oh please, can we not do that?
Speaker 2 (42:53):
I don't say it like that, but please don't say that
a lot of people do pinky upniche every time niche we don't
like.
Speaker 1 (43:01):
You don't have a, you have a quiche, you don't have a
kitsch.
Kitsch even means somethingdifferent yeah that's even.
That's different.
That there's my point there youeat your own point.
Speaker 2 (43:08):
You don't eat a kitsch.
You made your own point.
Speaker 1 (43:10):
You don't eat a kitsch.
You eat a kitsch.
You eat in the kitchen and youdon't eat a niche.
You don't eat a niche.
That is true.
A niche is like a sub.
How do you want to evendescribe it?
Like a sub-genre?
Speaker 2 (43:23):
Now I'm using you're creating within.
There you go, it's the type ofcontent that you're making.
Speaker 1 (43:27):
Yes, that's very.
That's to the point.
Speaker 2 (43:30):
Easy.
Yeah, don't overthink it.
Speaker 1 (43:33):
Evergreen content.
We've literally done videos onevergreen content, realizing now
that maybe people don't evenknow what the heck that means.
Speaker 2 (43:39):
Well, we explained it really well, did we?
Speaker 1 (43:41):
Yeah, that it lives on to all the people in the
world.
Speaker 2 (43:46):
Yes, future.
The evergreen content episodewas good.
Speaker 1 (43:50):
Hopefully evergreen Means.
It's relevant for a very longtime, potentially ever.
Speaker 2 (43:55):
That's the goal that is the goal that's the goal.
Speaker 1 (43:57):
All right, trend jacking, which is something I've
heard you say so many timessince shooting these episodes.
Oh my gosh trend jacking youuse that phrase more than anyone
else I've ever met because it'ssuch a hack, it's such a cheat
to get traffic to your channelexplain if, if you do it right
what is?
Speaker 2 (44:13):
it.
It's literally jumping on atrend that's popular within your
niche.
You're just kind of jumping onit.
You're just jacking the trafficfor whatever's possible jacking
the traffic for whatever'spossible.
Speaker 1 (44:26):
Quote gen 2025.
Um, yes, so a trend, somethingthat's very popular in the
moment, and then jumping on thatand taking, stealing that
audience.
Speaker 2 (44:34):
That's what you're doing.
If you're making it relevant,you're stealing the audience
that's watching the relevantcontent.
Um, and this is an entirestrategy in itself, but that's
the summary of it yeah, um, whatdo we got there?
Speaker 1 (44:47):
thumbnail?
Okay, if you don't know what athumbnail is, we got problems.
We got major problems.
It's the little picture thatpeople click on to watch the
video.
I'm not going to shame you ifyou don't know what it is.
I'm not going to shame you, butjust know, I'm judging you
right now.
If you are this deep in thisvideo and you don't know what a
(45:07):
thumbnail is, I'm judging you.
What do we got there?
I'm judging you right now.
If you are this deep in thisvideo and you don't know what a
thumbnail is, I'm judging you.
All right, what do we got there?
Seo.
Speaker 2 (45:12):
SEO, search Engine Optimization, and this is far
less relevant than it once was.
Speaker 1 (45:20):
It's definitely in a different place than it was.
Yeah, seo specifically wasmeant for websites, but now we
talk about it on YouTube becausefor people searching for things
, Searching.
Yeah, search.
Speaker 2 (45:33):
Searching.
Speaker 1 (45:33):
Engine, which means you're trying to optimize your
titles and thumbnails and allthe other things.
Speaker 2 (45:38):
For search For search .
That's all you need to know.
Very clear difference, very,very clear difference.
Speaker 1 (45:42):
If you try to look too deep into this.
Speaker 2 (45:44):
This is not how the algorithm works.
Speaker 1 (45:46):
Not specifically.
Speaker 2 (45:47):
This is how you target search traffic.
Speaker 1 (45:49):
Yeah, we don't want to.
If we go too much deeper, we'regoing to get in the weeds of
things that are irrelevant.
Speaker 2 (45:53):
Right.
Speaker 1 (45:54):
Completely irrelevant .
Speaker 2 (45:56):
Title optimization.
Anything we say that'soptimization is making it the
best for your audience.
You're optimizing for views,you're doing everything in your
power to get the click for whatmakes sense to your audience,
and optimizing it in everysingle type of content and
channel is going to be entirelydifferent yeah and it's going to
(46:16):
be what makes sense to youraudience.
So this is like what you'll heara lot if you are using ai
resources, like you want to takethat and then you want to
optimize it for humans, for youraudience.
Maybe that means specificlanguage.
That's going to be just areally it's just going to weigh
really heavily and they're goingto see it and be super familiar
(46:37):
.
So just make it important.
Speaker 1 (46:40):
Yeah, I like it.
Keywords, which are not to beconfused with tags.
Keywords and tags.
Yeah, we've talked about this.
Let them have it, Bro.
We've talked about this.
Speaker 2 (46:48):
Let them have it, bro .
Speaker 1 (46:50):
We've talked about this so often, but I'm going to
assume that none of you haveseen any of our videos.
We have talked about this indepth.
Just know that keywords areimportant in that it can be a
way.
Speaker 2 (47:00):
In title optimization .
Speaker 1 (47:02):
In title optimization for SEO.
Just know that we have a toolthat helps you kind of figure
out keywords with vidIQ.
You can download a free versionof our tool if you're not don't
have one already.
There's a link in thedescription, in the show notes.
But just know that it is a waythat you can get an idea of
interest in a topic.
So, for example, using our tool, you can look at a keyword and
(47:24):
I'm going to say it chocolatecake.
It's a phrase, but keyword,keyword phrase and put that into
our tool and it'll tell youabout how many people are
searching for that keyword orhow many people are watching in
a month, in a given month, thekeyword is, like chocolate cake,
the keyword phrase in thisparticular instance and it's the
thing that your video is goingto be about, kind of like a
topic, but not quite.
But it's the word that you'refocusing on and people will use
(47:55):
keywords in tags, but keywordsthemselves are not tags, and I
understand that's a littleconfusing.
Just take my word for it hereMakes sense to me.
You can use keywords and theycan be tags, but they're not the
same thing, it's?
Speaker 2 (48:02):
the word about the thing.
When you say what tags are,it's very easy to understand the
difference.
Speaker 1 (48:06):
Yeah, Once you understand that tags are just
the thing that YouTube used touse once upon a time and that's
all, and they can be any kind ofword in there, then it
separates itself easier.
Speaker 2 (48:13):
Yeah, tags are just for misspelling.
And you go on YouTube and itliterally says these are for
misspellings.
Speaker 1 (48:19):
Pretty much Like right above it when you go to
enter them in.
Speaker 2 (48:21):
YouTube, set it for you.
Speaker 1 (48:22):
Yep Metadata, which also can be things like all the
things we've just talked about.
Speaker 2 (48:29):
This is all the information that goes into your
video.
Description Everything yourvideo is made of.
Speaker 1 (48:34):
Keywords, all those things, all that is metadata.
Speaker 2 (48:41):
Hook, hook.
The opening of your video, thefirst sentence or two that you
say what you're using to hookthe viewer's attention.
Speaker 1 (48:48):
Which should hook their attention.
That's the specific part aboutit.
It's not just the intro.
It's like I want you to watchmore.
I'm hooking you by saying thethings that will make you want
to watch this forever.
Speaker 2 (48:57):
Yes, so typically you will have like a hook and then
an intro.
You better, your hook couldalso be your intro, though you
don't have to have both, that istrue.
You could have both.
Speaker 1 (49:07):
Hopefully you have at least one of those, otherwise
you're probably the same personwho doesn't know what a
thumbnail is.
Speaker 2 (49:12):
That could be true.
Speaker 1 (49:14):
It's the same person, I think Packaging.
Speaker 2 (49:17):
Oh, this is a good one, because this is confusing
to so many people.
Oh, so many people Go tell whenwe refer to packaging, we're
talking about how you literallywrap up your video, meaning your
title and thumbnail.
Yeah, it's how you present youridea in your video, and that's
exactly it.
It's your title and thumbnail,the combination of the two
together.
Speaker 1 (49:37):
Yeah, and the inside of the package is your video.
Yes, but before you get to thatpart, the only thing you can
see before you watch a video isthe title and thumbnail, which,
much like a package, is thewrapping in the box.
Speaker 2 (49:46):
Yes, think of it that way.
We're so good at this.
Content buckets oh my goodness,I think we talked about this in
(50:08):
a last episode, about this andthen also the discord stage.
Um, that I did was you know, westarted to really dive into
content buckets.
So we'll probably scheduleanother really in-depth workshop
, which keep your eyes out for,because we're all showing up for
workshops on discord now.
Um, but this is pretty much thethe.
We'll just say three.
Speaker 1 (50:20):
Yep.
Speaker 2 (50:21):
Themes of content that's on your channel.
Three different types of videos.
Speaker 1 (50:27):
So, for example, if you're a baking channel, it
might be icing, it might be cakeand it might be pies.
Speaker 2 (50:32):
Yeah, that might be three different things.
Those could be your threebuckets, yep.
Speaker 1 (50:35):
And you'll do videos about those things.
Yep, where we at there.
Series.
Speaker 2 (50:40):
Series.
Speaker 1 (50:41):
Series and playlists are similar-ish.
Speaker 2 (50:43):
Oh, I like that they do tie together really well they
do, because a series should bein a playlist.
Agreed.
Speaker 1 (50:48):
A playlist is an actual physical YouTube thing,
yes, in which you put videos in.
Yes, a series is yes.
Speaker 2 (50:55):
It could be one of your buckets.
Speaker 1 (50:56):
It absolutely should be.
I would argue Probably shouldhave a series in your bucket.
Yeah, Put it in your bucket.
Speaker 2 (51:03):
It's just several of one type of video that are going
to work together and strengthenthe loving algorithm.
Speaker 1 (51:12):
Just kind of butter them up to surface them.
Listen algorithm.
We need to talk Shorts.
That is the favorite thing inJen.
We know that.
Speaker 2 (51:21):
No, I'm really not that big of a shorts hater.
I just like the reputation thatthat it has that.
It's just taken on its own lifey'all know what the youtube
shorts are.
Speaker 1 (51:29):
If you don't know, again, you're the thumbnail
person.
You're definitely the thumbnailperson.
Uh.
Community tab yes is the?
Is the option on your front ofyour, your, your youtube channel
, that you can communicate withyour audience outside of videos.
Yes, you can do polls and youcan post pictures Yep, all types
of cool little things.
They used to have YouTubestories.
(51:50):
I loved that.
Speaker 2 (51:52):
I did not like stories.
Speaker 1 (51:54):
You know how easy it was to get views and engagement
on it.
It was crazy.
It was overpowered.
Speaker 2 (51:59):
Yeah, but I didn't watch them as a viewer.
Speaker 1 (52:01):
I think that's probably why they got rid of him
.
Speaker 2 (52:03):
Yeah.
Speaker 1 (52:03):
Some people did.
I actually really enjoy itbecause I would do Q&A.
It's kind of similar to whatthey had on Instagram stories.
Speaker 2 (52:09):
Yeah, no, I remember I used them.
I just as a viewer.
Speaker 1 (52:11):
I think I ever watched them Wrapping up here
features and monetization.
So monetization is getting paid.
Speaker 2 (52:25):
The act of YouTube giving you the money.
Youtube Partner Program,another acronym, YPP.
Yeah, you know me.
I say that every time too.
Speaker 1 (52:35):
That is the program by which YouTube will pay you
right.
Speaker 2 (52:40):
Yep, that's once you get monetized.
As a creator, you can eitherearn ad money or the first tier
which is unlocked.
Yeah, the 500 subs, thecrowdfunding and yeah, so now we
have two tiers.
Yeah, super chats and superstickers are ways that your
viewers can pay to support youand super thanks, super thanks
(53:03):
now on regular videos, yep,where you can leave almost like
a tip in a comment.
Speaker 1 (53:08):
It is yeah, yeah, yeah, Membership's another way.
So that's an ongoing monthlything that you can pay for a
viewer or as a viewer to yourfavorite creator.
$5 or less or more for whatever, the starting thing is $1.99.
Speaker 2 (53:21):
Well, us, yeah, I think the starting thing is
$1.99.
Speaker 1 (53:23):
Well, us, yeah, you can do it at whatever you want
and then make it higher.
You can make it like $10 or $20or whatever, if you're that
special Merch shelf.
Speaker 2 (53:35):
Yep.
Which is that little thingUnder the video where the if you
have a store through Shopify orwhatever's linked to YouTube,
you'll see that under a videowhere you can buy merch from
that creator, yeah or where youcan see if that creator has
merch merch, which ismerchandise, which is like
shirts and crap.
Speaker 1 (53:55):
Uh, copyright claim versus copyright strike.
These are actually reallycritical.
Let's just real quick runthrough them though give it to
them again.
Copyright claim.
Someone's taking your money,yes, but your video and your
channel is not in trouble.
Copyright strike you only getthree of those before they
delete your channel.
That's usually somethingegregious, like you just
straight up stole something oryou've done something against
(54:15):
community guidelines.
Speaker 2 (54:16):
Community guidelines for sure Very bad.
Speaker 1 (54:17):
You will hear people use them interchangeable.
They are not interchangeable.
Speaker 2 (54:20):
They are not the same .
If you get a music claim, it'sokay, you'll be alright.
Speaker 1 (54:26):
You're just not earning the money, you get a
strike.
It's a different story, butit's scary.
It's scary when you don't fullyunderstand the difference you
get your first copyright claimand you're like oh my gosh, I'm
going to get kicked off ofYouTube.
No, don't worry about it to goto youtube school uh, copyright,
our content id is what they usefor copyright claims.
It's an automatic system withinyoutube.
And uh, retention spikes is uh,those little spiky things in
(54:49):
the, in the little triangles.
You'll see like little spikesin your retention graph, which
we talked about earlier yeah anduh suggested video traffic.
Is the watch next when you're onthe watch uh page of youtube.
Yeah, so that I think we'vedone.
I think we've done a bunchwe've done.
So we've done so much, so manyand here's the thing if we have
(55:10):
missed something, why don't youleave us a comment in the video
or leave us a, you know, anemail, the boost at vid, iqcom,
and maybe we'll do another oneof these with any we might have
missed any that we missed.
Speaker 2 (55:20):
Hopefully, this video is a one of ten it better be.
Speaker 1 (55:23):
Do you know what a one of ten is?
We didn't even say what thatwas well, we didn't get through
the list well, we don't have 12hours, so a one of ten is what
this video will be.
It will be the top video of thelast 10 we've we've actually
produced, but we want to thankyou for joining us.
Speaker 2 (55:37):
We can't wait to do this again I know there's a is a
lot, there's a lot.
Speaker 1 (55:41):
Y'all have no idea.
We've been here for two days.
There's a lot.
I'm not even joking, but wewill see you in the next one.
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