How to REALLY Get Views and Subs: The YouTube Formula

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Derral Eves, the creator of 34 million-subscriber YouTube channels and founder of VidSummit, shares his formula for cracking the YouTube code by understanding the viewer-based algorithm.

• Understanding who your viewer is and where they are in their journey is the key to YouTube success
• The biggest mistake creators make is not studying YouTube and learning from top creators
• Successful creators can visualize how viewers consume their content and eliminate elements that cause drop-off
• VidSummit was created to help YouTubers treat their channels as businesses and build community among creators
• The transition from view-based to viewer-based algorithms fundamentally changed how to succeed on YouTube
• Most creators focus on vanity metrics like subscribers when they should focus on viewer relationships
• Data from analytics doesn't lie—it shows exactly when viewers find value and when they don't
• Surrounding yourself with other creators dramatically increases your chances of YouTube success
• New creators often think their videos are amazing when they're actually missing fundamental elements
• The Chosen TV series demonstrates how YouTube strategies can disrupt traditional media distribution

If you want to learn more about Derral's methods, check out his book The YouTube Formula or visit VidSummit.com and ChannelJumpstart.com.

Episode Transcript

Speaker 1 (00:01):
The biggest mistake, the biggest mistake they don't
study YouTube.
As a creator, you will neverfeel more understood than when
you are surrounded by othercreators, and that's when they
crack the code, because theystart speaking to the viewer
they like.
Connect with the viewer.

Speaker 2 (00:18):
Daryl has cracked it, because storytelling can get
you to watch anything.
Hey, welcome back to the onlypodcast that scours the earth to
find the people that are goingto teach you the best.
I'm Travis, as always, and Ihope you're doing well today,
and I have an incredible guest.
I'm actually super excited forthis and I can't tell you how
much you need to go right now.
Get a pen and paper or acomputer or whatever you got, to

(00:42):
take notes, because you'regoing to need to take notes.
I have the incomparable andreally kind of legendary in our
space, daryl Eaves.
How are you doing?

Speaker 1 (00:51):
Doing so great man.
Travis, it's great to be here.

Speaker 2 (00:54):
Well, I'm super happy to have you here.
You have accomplished so muchin this space.
And for those who don't knowyou because there's a lot of
people who actually listen topodcasts, who haven't even
started their channels yet,which I love I get a kick out of
that.
That means they're reallycommitted.
They want to know in advance.
Tell us a little bit aboutyourself for people who may not
know.

Speaker 1 (01:11):
Yeah, so my name is Gerald Eves and I'm obsessed
with YouTube.
Joined YouTube October 2005,and I knew this was the future
and wanted to be a part of it.
So I built an agency aroundYouTube and wanted to be a part
of it.
So I built an agency aroundYouTube.
We worked with some of thebiggest brands and YouTubers on
the planet.
And then, personally, I'maddicted to gold play buttons.

(01:33):
I like to create just ideas andfacilitate growth and then
convert that growth into money.
And so we've personally started, just by ourselves, 34 channels
and we got every channel to amillion subscribers each, and I
have about 120 billion views onYouTube as of last month.

(01:53):
So, like, really excited aboutthat.
And then for me, I'm kind ofmore of an entrepreneur than I
am a YouTube strategist.
I use YouTube to actually dowhat we're looking, whatever
that may be.
And so I have other ventures,like a vid summit is coming up.
It's basically a conference orin our 12th year, of creators

(02:15):
coming together and sharing.
You know all about the industryand it's more like creators
helping other creators, similarto what you guys do here on
vidIQ.
And also I co-founded a TV showcalled the Chosen, so I'm an
executive producer of that andwe're just finishing up season
six production.
So we've been doing this for awhile and it's one of the

(02:38):
fastest growing TV shows in theworld, so it's really, really
fun.
We use a lot of the tactics andstrategies that I taught people
in my book the YouTube formulaand we applied it to breaking
the all time crowdfunding recordin film and television, and
then also some of the the crazythings that we've done with the

(02:58):
chosen.
You know come come out of.
You know what I've learned onaudience development and how to
how to create and engage acommunity.

Speaker 2 (03:08):
Yeah, we're going to talk about all those things in
depth because I definitelypersonally want to share my
story about VidSummitspecifically, a very near and
dear thing to me, and the Chosenis such a new thing to me and
I'm super excited to talk to youabout that.
We're going to get into that alittle bit later.
What an incredible show that is, but we'll get to that a little
bit later.
Let's talk a little bit aboutyou.
Just a front.
We're going to get to know youa little bit better.

(03:29):
You live in Utah.
I just visited Utah a coupleweeks ago.
It's the second time I've been.

Speaker 1 (03:35):
You never stopped to say hi.
Well, here's the thing, travis,come on now.

Speaker 2 (03:40):
You are super hard to get a hold of.
But even if I could, I think itwas on the opposite side of
Utah.
But I have two things aboutUtah.
Number one every time I go I'mblown away by how beautiful it
is and how amazing it would be.
I'm like I actually could seemyself potentially living here.
It's kind of crazy.
And secondarily, there's sugareverywhere.
If you're a sugar fan, it'severywhere Cookie stores, soda
stores, everything.

Speaker 1 (04:01):
That's right.
That's right.
You got ice cream cookie, sugarsoda, all that other stuff.
It's Utah staple.

Speaker 2 (04:07):
I guess I love it, daryl, tell me a little bit
about, because I remember youmentioned a couple of years ago
that a lot of creators weremoving to Utah, especially
larger creators.
Why, why was that?

Speaker 1 (04:16):
Well, it actually started when YouTube came about.
And Utah, we're a lot ofentrepreneur like're like, hey,
let's bootstrap something.
We're opportunity seekers inthat.
In that regard, um, and whenYouTube was coming out, uh,
devin Graham, devin super trampI don't know if you remember who
he is uh, og YouTuber.

(04:39):
He's like oh, this is going tobe the next big thing on YouTube
and we're going to go have ameeting in our basement and
there was like 30 differentpeople in that meeting.
I was one of them there andthat's kind of where we started
to create a community aroundYouTube.
In fact, it was called theYouTubers, but it's UT tubers.

(04:59):
You know that's what we calledourselves.
But it was all about synergy,sharing.
It was all about collaborating,you know, helping each other,
like, oh, you got this gear, Ineed that gear for this shoot or
I'll come help you, whatever.
But in that room we actually had, you know, a lot of the early
adopters of YouTube.
So we had Travis Chambers, whostarted Chamber Media and kind

(05:22):
of exploded in that world.
Chambers, who started ChamberMedia, kind of exploded in that
world.
We had Ricky Ray Butler, whohas done a lot with Ben and and
exploded that world as well.
But we had, like, lindseyStirling the piano guys.
We had all these, you know, og,Shay, karl, all these og people
, and all they were talkingabout is that, the capability of
YouTube.
Now, at that time the meetingwas very simple.

(05:43):
It was like Devin saw thecommercial application from a
videographer right, he was doinga lot of stuff with Aura Brush
and it really took off and hewas like sharing the secrets
there.
And then Shay was the firstperson to be in the YouTube
Partner Program, so he was likeone of five people that was
selected and they're like, oh,you can make money at this.
And so we saw the opportunitywe gathered together and then

(06:10):
after that it was a privateFacebook group and we had
meetings every month and, youknow, just kind of helping each
other, and so it actuallyfacilitated a lot of the early
creators coming out of YouTube.
But then, as of late, peoplehave been getting out of
California for multiple reasonsand it's not just COVID or
whatever, but it's like they nowbelieve they can just go live
anywhere in the world and dowhat they love.

(06:31):
Right, I mean, here you have MrBeast in North Carolina.
He's like I'm not moving, theycan come to me, and so he has a
hub there, and Utah has reallygood weather.
Southern Utah has reallyamazing weather where it's like
90%, 99%, you know clear skies,and so it's just like why, why
wouldn't you want that?
And so there are a lot, of, alot of bigger YouTubers have

(06:52):
moved about that as well.
Um, but I kind of want to digdeeper into what you just said
there.

Speaker 2 (07:07):
Um, you know, there was this kind of bootstrap thing
where some guys got togetherand could see the future of
youtube again, like I said,there's a lot of people that are
just now jumping onto youtubeto listen to this podcast and
aren't even familiar with 2005or 2006 youtube like it's.
Yeah, it was this thing youkind of heard about, but but you
never really saw.
Yeah, let me just explain someof the differences of what it
was like to be a YouTuber thenversus now.

Speaker 1 (07:31):
Yeah.
So, um, it was early on whereyou, you did it for the love and
passion of the content you'redoing and it wasn't a business
model.
It was business model came in2007, uh, where they like, hey,
well, let's just run ads infront of the videos and we can
share that ad revenue withcreators.
And so they created the YouTubePartner Program and that was

(07:55):
the best move that Google haveever made, because they
purchased YouTube.
They're like, hey, how do wemonetize this?
Well, they weren't in the gameof creating content and they
needed to say, hey, how are wegoing to level up content or
motivate people to createcontent?
Well, let's share revenue withthem.
And so it was like an unheardof thing that was being done.
The only other company that wasdoing that was Google with ads

(08:16):
you know the AdSense programwhere you'd have banner ads and
stuff like that.
So they had some you know someinterest in.
They knew they needed to crackthe model, and so that's what
they did from there.
And then after that, it wasjust like wait, I get paid to
upload YouTube videos.
To wait, you make what onYouTube, you know?
And I think that's kind of thestage of where it was at and

(08:39):
where it is now.
But I can honestly say this,travis, that it's finally,
finally at a point where I'mlike, ok, the world's starting
to get it, and it was justliterally the last two years,
like if you were to do all thatbig money was somewhere else.
But I see more money moving inbecause of the way they used to

(08:59):
advertise is not the mosteffective, and they're looking
for, you know, people that havevery specific eyeballs, like
people that are interested incertain things, and so they're
throwing a lot of money in thisdirection, and it's just made
creators more profitable.
They moved from just being acreator to a media company, a
media business that has jointventures and also other

(09:20):
businesses that is influenced bytheir audience.
And so we're finally at thestage where I feel like, okay,
we've graduated enough, whereserious money is coming in, and
when serious money comes in,there's always that opportunity,
right.
And I find it, with a lot ofcoincidences, like at the time
that AI is coming on too, wherecreators can now streamline a

(09:42):
lot of their processes, right,and they can do more with less,
and so I'm like, wow, what aperfect time for this.
And so that is the differencebetween YouTube 20 years ago
versus today.
But I would say if you're comingon now, it is the best time to
ever come onto YouTube.
Like you, go back five years.
Maybe it wasn't the best time.

(10:03):
It was the best time at thattime.
But right now it's so easy andpeople might think, oh, it's
oversaturated.
And I'm saying you don't needto think that way.
It's just like you just got tobe passionate about something
and create content consistentlyaround.
You know that something andyou'll find an audience.
Youtube finds the audience foryou and you're able to monetize

(10:26):
fairly aggressively because ofthe awareness.
I mean YouTube's the number oneapp on TV.
It beat out Netflix, it beatout all the other apps HBO,
paramount, whatever and that'sjust the YouTube app.
You put on YouTube TV includedwith the YouTube app.
I mean we're dominating the TVlike we really are, and so
there's a lot of opportunity now.

(10:46):
And and if you are passionateabout something, there's a huge
vein and it doesn't matter ifyou think it's oversaturated.
I'm saying it's not.
The world's so big and it'sgetting smaller because of
YouTube in the way that they're.
They're, you know, going afterthat viewership reach.

Speaker 2 (11:04):
I'm going to add to the Daryl Eves lore.

Speaker 1 (11:05):
right now I'm going to tell a Daryl Eves story.

Speaker 2 (11:09):
You know some people say, oh, I'm obsessed with this,
and then you dig into the notreally.
Let me explain to you.
I know for a fact Daryl isobsessed with YouTube because
YouTubers knew way back in theday that if you had live streams
on your channel it would kindof mess up your channel.
Now youtube always said, nah,it's fine, it's all great.

(11:30):
Listen, we got it, just don'tworry, it's not going to affect
your channel.
And youtubers just kind of knewwe would always talk to each
other are you seeing things?
Are you seeing things?
And everyone say yes, but noone could actually like come
right out and prove it.
No one actually really provedit like we.
Some people tried, but likeyoutube would look at these
videos and go that doesn't proveanything.
Daryl decided to live streamperpetually.

(11:52):
For how many?
Like five days straight orsomething.
What was it?

Speaker 1 (11:54):
well, uh, there's five days.
That was.
That was uh showcasing.
Hey, what can you do and what'sthe problems when you do that.
But prior to that, I I livestream for a solid two months.
Um, but it was on a differentproject, so I had a lot of data
on that what you're able to do.
But then, but then yeah, I wentlive for five days and did not

(12:15):
stop and it was some reallygreat data that led to the live
stream I was doing two monthsprior.
We did for two years and so wehad tons of data of different
streams just happening live 24 7you know.

Speaker 2 (12:28):
So it's great.
What happened?
So you had all this data.
I remember when you were doing,you were like I'm going to
prove a point and I was happy.
I was like the side of likefinally, maybe youtube will
actually see it.
So you had all this data.
Tell us the story.
What happened?
Did you go to youtube?
What happened?

Speaker 1 (12:40):
yeah, uh, so I've been, uh like I'm known in
youtube.
Some people really like me,some people really hate me.
I mean, that's just kind of theway it is.
I haven't found anybody inbetween travis.
Either they like me or theyhate me, right?

Speaker 2 (12:51):
I like you.

Speaker 1 (12:52):
I don't know why but um, but anyway, I I did show
them the discrepancy of, youknow, of when a live stream
converts into a video.
Uh, what the problems of thatwas because of the media type,
it was like the media typeitself.
It wasn't being served out thesame way.
There's other issues from there, and to YouTube's defense and

(13:14):
response, is they known?
It was the people that I talkedto knew that it was an issue.
They just didn't know how bigof an issue it was, and so it
kind of led them on the journeyof discovering, and right now I
can honestly say you know, thereis no difference between live
streaming and converting.
Now it's just like they'veaddressed it.
But you got to realize that howbig YouTube really is.

(13:36):
And they don't like when theyinstitute something new, they
don't know exactly how it'sgoing to impact the platform,
and so they like to roll it outslow and try to catch some of
these, but some of them don't.
And a lot of the creators had avery valid point which was had
a ton of concurrent, but itdidn't translate, it just died
afterwards and in fact all myvideos died over here.

(13:57):
You know which they did basedon the time, but that was a long
time ago.
But one thing that I can tellyou about YouTube is the people
that I talk to.
They're very responsive andthey're like we're going to put
it on this, we're going to makeit a high priority, and they do,
and they're better, as of late,I'd say the last five years

(14:19):
they've been a lot moreresponsive to give creators
tools and analytical tools toreally help us.
But then, too, they've beenhypersensitive with some things,
and the perfect case in pointwas Shorts.
It's like Shorts used to do thesame thing that Livestream did
and I pointed that out, yeah,and a lot of other people
pointed it out too where they'relike oh okay, we need to create

(14:39):
a different discovery systemfor that and it can't just be
blanketed, put into a short formvideo format, and so Todd and
the team went to town and andyou know, they, they, they made
it work and right now I'm verycomfortable with shorts on any
channel, like.
But to do that like four yearsago, absolutely not.
It was like you might not wantto do.
You probably want to see whathappens first.

(15:00):
I mean, if you have somethinggoing well, let's not disrupt
the apple cart here.

Speaker 2 (15:04):
So that's right.
And so these are all.
These all become kind of toolsand new avenues for discovery
for your channel.
Yeah, tell me.
And again, the audience is bigand mixed of people that are
established, people been doing afew years, people that are new.
How you look at a YouTubechannel, like, what does it mean
to you when a creator comes toyou said this is my YouTube
channel, what are you lookingfor to kind of help them?

Speaker 1 (15:24):
That's a great question and you know a little
bit more than just the averageperson what I focus in on.
Yeah, I do.
I don't want to say I want tohear you say I love you and
you've been with us for a longtime and a bit in the space, but
I'm obsessed and where theYouTube formula opened up for me
, which was understanding whenYouTube went from a view-based

(15:45):
algorithm to a view-basedalgorithm, so like having a view
, I'm sorry, a view-basedalgorithm to a viewer-based
algorithm.
So it was like are they reallyjust focusing on views, views,
views, views, shareability, youknow, kind of engagement, but it
could be manipulated, right?
Well, now all they care aboutis the viewer.
They're like who is the viewer?
Can we find a pattern of thisviewer and find more of those

(16:11):
people and do they respondpositively or negatively to this
content and how do we detectthat?
So the moment that I realizedoh, wait, a minute, it's all
about the viewer, that createdthe YouTube formula for me
because it was a replicatablesystem, like I could see it
based on.
Oh, I, like certain said, youknow, niche.

(16:32):
When something hits me to thecore, I want to share it with
people that are into that niche.
I share what I'm into, right,and so it kind of created this
feedback loop from there.
But that is the number one thing, and I'm here to tell you,
there's no other platform outthere that gives you the tools
that YouTube's given creatorsnot even close to be able to
pull this in.
And one, one thing that I'vebeen requesting, uh, from
YouTube for at least eight yearsnow um, and it finally hit.

(16:56):
It finally hit analytics iswhere.
Tell me the type of viewer theyare Like.
I want to know, are they a newviewer or return of your?
Okay, we got that a couple ofyears ago, right, but I'm like
no, no, no, I want to knowcasual viewer, you know, and new
viewer?
I want to know the people thatwill casually hit the content or
they're regularly hitting thecontent and they're able to do
that now.
So for us, they're just givingall this the resource to

(17:18):
understand one thing, which ishow do viewers respond to your
content?
And then two, how can youimprove?
Like, every data is giving thatfocal point.
You just have a different lens,you're looking through it, and
so, for me, I always start outwith the viewer and I try to
broaden the viewer's reach justa little bit.
I don't want to be so far outthat it's disconnected, but I

(17:41):
want to be super niche downwhere I have a very small
audience.
I'm like, hey, how do we makeit a little bit more mainstream?
That's still interested in saidvalue prop.
And so, for me, number one isabout the viewer, and I can tell
you anyone that I've talked toand I've worked with when it
clicks for them of reallyknowing who the viewer is for

(18:06):
them, of really knowing who theviewer is.
Now, when I say really knowing,like they know for a fact who
their viewer is and how mentally, psychologically, they're
bringing value or what they'redoing in the given day, and
that's when they crack the code,because they start speaking to
the viewer.
They like connect with theviewer.
Everybody else just has thishypothesis who their viewers is
based on demographics.
I had a consult the other dayand he's like, oh yeah, like 45

(18:29):
to 50-year-olds, females are myaudience.
I'm like, absolutely frankly,not, your audience is the kids
of the females.
They're the iPad nanny, goingon.
It is what it is.
You can get it through othersources.
Yes, that is a data source, butyou got to know, mom just wants
to have some peace and silence.
So they're handing them thephone or the ipad and then

(18:52):
they're watching your content orthey're queuing it up for them
to watch your content.
So don't, don't view that.
Um, and I don't know how theycame up with the hypothesis, but
they're like well, youtubewould never lie about that.
Well, well, you didn't reallylook at who the viewer was and
the situation, because once youdid, it was great.
And one of my favorite storiesof this is I had a content
creator that came on and sayshey, you know, this is our

(19:13):
avatar.
And I disagreed with him.
I'm like there's not even close, it cannot even be your avatar.
And I says your avatar is morelike nine to nine, to 13.
And to 13,.
And they thought it was moreteenager type stuff and they
were doing a musical tour, sothey'd go out and have concerts
around.
I'm like just see who's comingup to the show.
Well, guess what they were?

(19:34):
It was literally 9 to 13.
They didn't have any teenagers,it was just all that.
And then, once they understoodit, they're like oh, let's
really lean into it.
That's when they started to 4X,5x, their their engagement and
and viewership because they knewexactly who they were talking
to that changed the relationshipof we're pals.
No, you're just looking for acool older sister, now let's

(19:56):
connect and so that's, that'ssome power.

Speaker 2 (19:59):
I want to throw out.
When, when we get towards theend of the show, we're going to
do some viewer emails and I'mgoing to tell everyone who's
listening right now.
They're going to not believe mewhen I'm saying what he just
said.
He doesn't know what the emailsare going to be.
There's literally like an emailthat says exactly what it asks
a question about what he justsaid.
And you also might think well,I've been listening to this,

(20:23):
which we'll talk about later,and this is my Yoda.
I might be Luke Skywalker now,but that's my Yoda.
So the things you're hearingaren't things that I came up
with.
I got them from Darylunabashedly.
I'm glad I'm not Jabba the Hutt.
Oh my gosh, not now.
With all that sugar out there,he could be.
It wouldn't take very long,long, yeah, yeah, yeah, um.
Okay, let's talk about um smallcreators, because again, a lot

(20:44):
of people call creators in yourmind.
Um, what is the biggest problemsmall creators have that they
don't realize they have becausemost of them say I can't get
views, subscribers, but that'snot the actual problem.
What is their problem?

Speaker 1 (20:57):
yeah, I, I would say, um, it's, it's multiple fold.
The first thing would be isthey're looking at vanity
metrics, like they're obsessedwith subscribers, which I don't
After 2013,.
I don't care about subscribers,I care about viewers and the
deeper relationship they havewith content.
Like we talked about that veryspecifically.
But I would say they're focusedin on metrics that don't matter

(21:21):
and they don't reallyunderstand the value prop of
their content and they might say, well, no, my value's here.
I'm like, yeah, but it's atminute marker eight.
No one's going to get to minutemarker eight, you know.
So it's just like they need tounderstand what's that viewing
relationship of the content, ofhow it's being received by the

(21:41):
viewer, where they're at intheir journey.
Are you setting it up so theycan get to that moment where
it's like, oh my gosh, there isthe value.
And then they're thinking ofthree or four people, but they
don't.
They think, oh, my video is soamazing, this is the most
amazing video that anyone canmake and it's a pile of turd
because it's like it's likemaybe not the best title
thumbnail to get a good clickthrough rate and it definitely

(22:04):
maybe did a hook.
That's right, but then theywent off on some trail over here
that had nothing to do with thetitle and thumbnail, had
nothing to do with the story andexpected me to know what was
going on.
I just lost interest anddropped off, and so I never got
to minute marker eight.
And so for me, I would say it'sa balance of understanding who
you're creating content for.
And then also, how are yousetting up the video, like from

(22:28):
packaging to hook to set up.
How are you setting it up?
And then are you deviating fromit?
If so, let's edit that out.
And the data doesn't lie.
We can see exactly when itdrops.
We can see exactly where itdrops.
We can find the consistentpatterns and themes from it, and
that's what I teach my students.
I'm like, hey, I want to teachyou how to fish.

(22:50):
I don't want to fish for you.
And the best way to do that isto understand who you're making
the video for and when they findit valuable and when they don't
.
And what we want to do is domore valuable stuff and do less
unvaluable stuff.
Right, and so that's the key toit.
So I would say, new creatorscoming on generally think that
their videos are so amazing thateverybody needs to see them and

(23:11):
YouTube algorithm hates them,and yet their video just stinks
and no viewer wants to watch itbecause maybe they don't do what
I'm gonna say next, which isthe biggest mistake.
The biggest mistake, thebiggest mistake that I find
content creators make is theydon't study YouTube.

(23:31):
Now, they might watch vidIQvideos, they might be a part of
blogs, they might understand allthe little details and
mechanics, but they're notseeing content creators that are
.
It's like a master class whenyou watch their videos Like Ryan
Trahan is the best storytelleron YouTube bar none and when I
bring up his name, like, oh yeah, I heard that guy.

(23:52):
I'm like you should be studyingevery freaking video of his.
He's able to do stuff and he'snot throwing money at him like
Mr Beast is.
It's like people are comingbecause of his quirkiness and
the way that he sets up a storyand the way that he engages, but
more of the theme of what he'sdoing.
You know he's trying to findgood in all the world.
Whether it's one star, he'sgoing to try to find a five-star

(24:13):
experience out of it.
Right, there's so many reasons,but for me, I have a son that
got off his mission trip, saysdad, I want to work for you.
I'm like you can't work for me.
You can work for one of mycompanies.
You go talk to Justin Justin's,the president of my agency,
company and coaching program,and he goes what's my first
assignment?
I'm like you're going to studyRyan Trahan.
I want you to watch every videoand I want you to see the

(24:36):
patterns of what he does.
And there's a certain reason Iwant you to ask why did he do
that?
Oh, it's very interesting.
I just lost time and I justwatched five minutes and it felt
like 30 seconds.
You know, that's where I thinkthe biggest mistake is when new
creators coming on, they createcontent that they think is so

(24:57):
amazing and they don'tunderstand how the viewer is
going to receive it.
And then two, they're notwatching YouTube.
They're not.
They might watch YouTubeeducational videos, but they
should be watching YouTubevideos made by the biggest
creators on the planet and ask,well, why did they do that?
Ooh, they did this twice.
Why would they do that?
And asking those types ofquestions.

Speaker 2 (25:15):
You know, I also think it's interesting that, um,
first of all, everything yousaid, it was spot on and I
remember, um, when I was, uh, inchannel jumpstart and I was
kind of in this place where Iwas kind of stuck and you said
things like I mean I was stuckand I I remember, like some of
these things that are so simpleto say, when they click you're
right Like it opens up thingsfor you that you would never,

(25:39):
ever come to come to come onyour own.
But I think it's interesting is, for a while I was coaching
large creators and I found thatand I would love to hear from
you, because you've, I mean,tons of large creators, all the
biggest ones on the platform howinteresting it is that some
large creators have the sameexact problems that small

(26:00):
creators have.
You'll find a lot of similarquestions Like they made it in
spite of themselves a lot oftime.
At least that's been myexperience.
What's your experience been?

Speaker 1 (26:10):
So would you say, or would I say, that there's luck
involved in YouTube?
I would say, yes, there's someluck that's involved.
However, I would say it's veryscarce of when that luck hits.
It's more about understandingwhether you do it intentionally
or not, understanding value of avideo Generally.

(26:32):
What generally happens is avideo takes off, it gains
momentum, and it's what they donext determines if they're going
to succeed or not.
Okay, the ones that and I'll useterminology that that that I
use is they double down on it.
They're going to see success.
Those that don't are not likethat.
Because you, you hit, lightningstruck, can we get lightning to

(26:55):
strike again?
And and so, um, I I found thedifference between someone
that's really performed they sawlightning hit and they were
willing to take another version,another stab at it, but not
deviating where it's like so farout, where it's not even
remotely close to the same, butit's the same value prop and
then similar around the topic.

(27:18):
And so by doing that, I wouldsay where the most success is.
And then, two, the tenacity, notgiving up, like these creators,
even the bigger creators, thatthey've tried different things
and fell From my point of view.
They tried different things andfound out that it didn't work
but there's a better way ofdoing it, and they were able to

(27:38):
course correct.
And I do believe you know eventhe biggest creators they're.
They're imagining how theirvideo is being consumed.
Um the smaller creators areimagining creating contents for
viewers, not visualizing wherethe viewer is in their journey
of the video itself that's veryinteresting, that's a really
compelling thing and well,there's a story on this like

(28:01):
yeah, please, absolutely.
So Mr Beast had this idea oflike, I'm going to give you a
million subscribers, okay.
And so he had creators come indoing this whole thing and
they're around it.
And this was also being shotwith another video that I was
actually producing for him andwe were up in it.

(28:24):
So you have all these creatorsthat are around seeing what was
happening.
Jimmy stopped because he was ata place where it was eating the
world's largest pizzasbasically the video that was
being done.
We had Joey Chestnut coming inand coming to do that whole
thing with him.
It was like getting on the scale.
He's like, oh man, and he'sstopping.

(28:46):
And here's this group ofcreators that want to make it
big on YouTube, that are like intheir own world.
And I went over there.
I'm like what the hell are youguys doing?
And they're like oh, we're just.
You know, yeah, we're just,he's doing his thing over here.
We're just kind of talking.
Whatever I go, you're missingthe most important part of
content creation right now,because Jimmy's editing in his

(29:06):
head and he can't figure out howto do it and we're stuck.
Wow, and you realize thatthat's the difference, that's
the X factor of you succeedingor not.
When it doesn't make doesn'tmake sense, wait, wait.
No, we need to have it makesense because if not, we're
going to derail the whole video.
Why are we doing this wholevideo right?
And I know jimmy well enough,if we didn't do it right, he'd

(29:28):
scrap the freaking video, yeah.
And so, like I was going backand it was like brainstorming,
like you guys need to listen up,so they weren't like intruding,
but they were listening and hewas like man.
So this is what I'm visioningof where they're at here.
This is a huge disconnect and Igo, true, that is a disconnect.
But if we did it like this, youknow that would.
That would not be a disconnect,it would be good for the

(29:50):
content.
And he goes no, that's not it,that's not it.
And then he rattled off likefour things and he got it shoot,
you know.
And he just went right into itand it was just like that.
That's something that you don'tget to see unless you're
surrounded by it.
Right, and and for me, that'swhere I would I would say that
smaller content creators thatare that are coming into it out

(30:15):
that they're missing sight ofthe most important part, which
is the viewer is going to be inthe video, like we got to
capture what we need to get, orwe won't have a good video for
them to retain, and so thattakes time.
But the newer creators that I'mworking with right now Jen, jen,
a holy crap, they understand it.
Like, like, like.

(30:35):
They can make amazing content.
Wait one kid, you know, 28 days, get a million subscribers and
it's like nuts.
And you're thinking, oh man,it's all short form, it's not
not even remotely close, but thereality is, at the end of the
day, is you know what is greatto consume and where they're at.
But, more importantly, what ismy genre about?

Speaker 2 (30:56):
Like, I'm not going to deviate from it.

Speaker 1 (31:03):
I'm not going to do, I'm not going to deviate from it
.
I'm not going to do.
I'm not going to have a varietychannel, because variety
channels do not work on YouTube.
You know, we need to be veryspecific.

Speaker 2 (31:06):
And then bring that consistent value coming in let's
talk about because you saidsomething that really connected
with me and that is beingsurrounded by other creators and
we're going to talk about thatright now.
Vidsummit 2019 was the yearthat I started with vid iq and I
was lucky enough to be able togo to vid summit with vid iq and
it changed my creation forever,and there's one reason why and

(31:29):
whenever I pitch people to go, Isay this exact same thing I say
as a creator, you will neverfeel more understood than when
you are surrounded by othercreators because in your life, I
guarantee, when you go to yourmom, your neighbor, your friend
and you talk about CTR and howthis didn't work, they have no
idea what you're talking about.
They have zero idea, and eventhey might be nice about it and
say, oh okay, it'll get better.

(31:50):
But there's nothing like beingnext to a random person and
saying how did your last videodo?
Oh my God, I tried a differentthumbnail and all of a sudden
everything just clicks.
I need to understand how thatall started.
How did VidSummit becomecreated?
How did you launch the firstone?
Because that must have beenscary.
I'm sure a lot of money wasinvolved.

(32:10):
I want to hear that.
I want to know the creationstory of VidSummit.

Speaker 1 (32:13):
You don't know me very well.
I'm a bootstrap person, man.

(32:35):
I want to know and I just sawduring that time, you know, a
lot of appetite for what I wasdoing.
I had some amazing case studies.
It was just like unbelievable,you know, and people were eating
it up and you know they'retalking about it.
And then I had a couple offriends that had a
flash-in-the-pan success onYouTube.
It was just like so fast, had alot of money, had a lot of

(32:57):
attention coming on, and thenthey weren't treating themselves
like a business.
They thought they, oh, myYouTuber, I can do things on my
own, I can't sell out orwhatever.
And they, they, they weren'ttreating themselves like a
business.
And then they would go awayfrom creating content, something
they're passionate about doing.
But it wasn't sustainable.
Wasn't sustainable for thembecause they weren't, um, using

(33:20):
and leveraging, you know, as abusiness they're.
They're thinking, oh no, it'sabout my content creation and
that's what I am.
I'm an artist.
I'm like no, you're not, yougotta still sell, you know, you
gotta, you gotta monetize thisthing, um, and so I saw a big
hole and I'm like is there aconference out there?
So I actually looked for thatconference.
I I want to synergisticallybring people to those

(33:42):
conferences, and there wasn't.
There wasn't one for just acreator in the creator economy
and this is prior than evensaying creator economy, because
what I wanted to do is haveopportunity seekers.
I wanted to recreate whathappened in Devin Graham's
basement, but on a larger scale,because in that room it was

(34:05):
billions and billions andbillions of dollars.
We just didn't know that yet.
That was created from thebasement of the room.
I can guarantee you that,especially now with all the
valuations of everything that'sgoing on.
So it was just like I wanted torecreate that.
And so, for me, I'm not one tocomplain if it's not out there.
I'm not like, oh, there shouldbe whatever.
I'm like, no, let's make ithappen.
And so what I do?

(34:26):
A process which I pray and Iask God is this something that I
can do?
And it was in line with mymission, which is I want to put
net positive content on theworld instead of net negative.
And if I can control thenarrative or the platform of
inspiring people to createbetter content, you know, then
it's not taking down the world,it's actually helping the world.

(34:46):
So I felt really good.
And then the second thing is toask my wife if, like because my
life is crazy I'm like, hey, ifI add this to my life, are you
going to still be marrying to me?
Oh, my gosh, yeah.
But then I did this Travis.
I literally went and I sayswe're going to do a two-day

(35:06):
event.
I'm going to go get just aplace we got it in LA, I was in
a theater and I says I'm goingto do it old school bootstrap,
and I'm going to just invitepeople that I want to speak and
then I'm going to try to sell it, sell the tickets, right.
And I just selected the peoplethat I think, oh, I want to
learn this from them, I want tolearn that from them, I want to
learn that from them.
Put them on stage.
And then we had 76 people,including the speakers, show up

(35:31):
and some of the first peoplewere like Sean McKnight,
brooklyn and Bailey, which theyhave cute girl hairstyles, and
Brooklyn and Bailey, their wholeempire from there.
We had Chad Wild Clay, which hehas a huge empire over here,
you know.
We had Joey and Team Edge.
They were there, along withMatthias, who was kind of the
ringleader of that.

(35:51):
We had just a lot of peoplethat were just interested in the
creator economy.
Owen Video was there, you knowthe first one.
So here we had, and I canhonestly say we didn't throw a
lot of money at it In fact, wemade money at it but it was just
like enough to cover costs.
Like if you were to say, mytime and energy and effort, no,
we lost money, right.

(36:12):
No, but I was willing to investin that my time because I saw
the vision.
Now, the difference was I wantedto make millionaires out of
that room, out of the 76.
I wanted people to see wait, no, we need to treat this like a
business, not just createcontent.
And here's some business assetsthat we need to do.
We need to be able to build ateam.

(36:32):
We need to be able to focus inon this, this, this and this,
and over here on that.
And so that was the first casestudy we actually had.
This is crazy, but we actuallyhad a client of mine come moon
bug Okay, they do cocoa melon.
They literally showed a videothat was consumed a billion
times and they showed thenumbers.
You know of what was going on.
It was like come on, guys,there's these a lot, of, a lot

(36:53):
of great stuff, and so, at theend of the day, that's how it
started, and then all we did wasput it on the next time.
I want to.
Okay, who do I want to learnfrom this year?
And I did that and we justinvited people to come and we
doubled the amount of peoplethere.
It wasn't that big, but everyyear we just got bigger and
bigger and bigger and biggeruntil we had the right people in

(37:15):
the right room with the rightsize.
We don't want to be the biggestconference in the world, because
that would take away from theculture that we've created, and
we just want creators beingwilling to share what they know
with people and don't care aboutwhere they're at in their
journey, because we're allcolleagues coming in.
And I would say the biggestthing for me and it was a
turning point for me withinVidSummit is when I invited a

(37:37):
keynote speaker and he got onstage and this is like top five,
biggest YouTuber of all time,right, and then he went and
asked her questions out in thehall for about an hour and then
came in for another presentation, was taking notes and I'm like
that is the most beautiful thing.
He gave everyone the same thingup there on a presentation,
personalized it for some andthen came in and got value out

(38:01):
of the next presentation.
And so for me, that's whatVidSummit's about.
It's about the culture of thepeople that are willing to give.
And then two, give a platformfor people that don't normally
have a platform to share abouttheir expertise because they
don't they don't have a platformfor that, and so giving them
that opportunity is howVidSummit.
And so we're in our 12th yearand I can honestly say last year

(38:22):
, well, the last two years werethe best I've ever experienced
VidSummit.
But I think last year was, oh,we have arrived, like.
I felt like it's mature enough.
We have our fan base and ourcultural base, people like you
that can't imagine not beingthere, people like you that
can't imagine not being there.
And then we started to see moresponsorship alignment, which

(38:46):
we've always been barren on thatside, because we're very
boutique, we're not going afterthe general audience, and so
that excludes a lot of people,and I think the creator economy
has matured enough where theyunderstand what VidSummit and
the value it can bring.
And so I think just this lastcouple of years years is just.
I feel like we've arrived, andthis year is no different.
We've already sold out fourhotels, oh my gosh.

(39:10):
And we usually do that the weekbefore or whatever, but it's
gone, you know, and we're wehave a bigger footprint.
This year is where we're goingto cap ourselves.
But, but realistically, youknow, I'm really excited for
people to experience and if youcan't go, that's why we do the
virtual ticket.
But I'm here to tell you, thevirtual ticket is only as good

(39:32):
as the presentations on stageand they'll be top-notch,
they'll be world-class, but it'sthe conversations after
watching that.
Yes, presentations is where theaha moments come, and so I want
to say this if you want tosucceed on YouTube, you don't
need to come to VidSummit, youdon't need to, you know, buy the

(39:56):
virtual tickets, but you doneed to surround yourselves by
people that understand and aresmart and are trying things and
testing things, and you've gotto share.
So, like, if you want to grow onyoutube, you have a higher
probability if there's three orfour of you just everyday
meeting and trying to improve,not where it takes your whole
time, but like hey, let's do anhour here and let's learn from
each other.
What worked, what didn't work,what are you testing on?
I'll try the same thing isgreat, and I do believe if you

(40:19):
want to create that group, thebest place to create that group
is at VidSummit, because theseare the people that get it.
They might be at a differentpart of their journey, but I can
tell you some of the biggestcreators that no one knew about
found the aha moment atVidSummit, surrounded them by
people they met at VidSummit andnow they're basically doing

(40:40):
case studies about these people,you know.

Speaker 2 (40:43):
You absolutely have to go if you don't know
VidSummitcom.
There's information there.
Basically, you can go watch abunch of large creators and
people, thought leaders in thespace.
You have a bunch of differentspeeches but, like Daryl said
and it's always been the thingthat I've tried to explain to
other people who've never beenthe magic is in between those

(41:03):
things and the friendships youmake.
The connections you make havebeen absolutely remarkable.
Now, the last time I was in LA,I think there was about a
thousand or so people, but assoon as I went to Dallas, oh my
god, I we became like a rockstar thing.
What was going on?

Speaker 1 (41:19):
We, yeah, we had a couple issues in California.
One was it was very, veryexpensive because of the unions
and all that other stuff fromthere, and then two regulations
from California was tough, yeah,but we actually had.
My whole thing is you have tobe really close to an airport,
really close, right, and we wereat LAX and it's like you can.

(41:40):
Only that's the largest that wecould do.
We exceeded capacity.
We had the fire marshal saysnope, you can't do anymore, and
so they'd always cut us off.
But we had the demand and so wejust figured let's go to a
bigger venue and we tripled thesize of it and that's where
we're staying.
We're not going to get anybigger than that.
It's like the capacity of wherewe're at will always be that,

(42:00):
because if we go bigger we'regoing to lose sight of what
makes vid summit special, whichis it's big but it's small at
the same time.

Speaker 2 (42:08):
I agree with this.
So I absolutely agree with that.
So if you're new and you'venever heard of it, go to vid
summitcom.
You can see some of the virtualpasses if you want to see
previous um vid summits.
Just got to get a vibe for it.
If you can invest in it and itcan be spending depending on
where you live If you live inthe Dallas area, go, hello, what
are you doing?
But if you need to fly there,think about investing in it.
I think it's actually one ofthe things that, if you're

(42:30):
really truly committed to makingthis work, could be one of the
most life-changing experiencesof your life.

Speaker 1 (42:47):
And I am not sponsored by that, I'm just
telling you my service.
Let me let me give you aperfect example of this.
So there we, our last year inla um, this uh, 17 year old girl
was graduating high school andit was our last year's senior
year, right, um?
And anyway, she says you knowwhat?
I want to go to vid summit.
And so you looked in her bankaccount and she had just enough
to buy a ticket and then buy aSpirit Airlines ticket from
Florida all the way to LA.
And so she went to her mom andsays hey, this is what I want to

(43:08):
do.
And she goes you're not goingon your own, missy.
You know this is not happening,is that right?
She had to buy her mom a ticketto go with her, and here she
was.
And then she literally says youknow, I had 100 subscribers.
I just want to be surrounded bythe people that are there.
I want to do this for a living.
This I'm all in.

(43:33):
And so she spent every dollarof her savings account to go.
And you know I can only imaginewhat the parent discussion was.
And she told me her mom waslike is this the best use of
your time, don't you want to docollege or whatever?
Literally, you're spending themoney.
Her mom is very frugal lookingat coupon deals.
It's a pretty expensive ticket.

(43:53):
She went there and she was ableto find an editor.
She was able to find someone tohelp her with thumbnails.
She found a group of peoplethat wanted to talk every editor
she was able to find someone tohelp her with thumbnails.
She found a group of peoplethat they wanted to talk every
day.
You know that all happenedthere, but what really happened
was she was selected to go onstage because I wanted to mentor
some creators and I just gave,you know, six tickets away to my

(44:17):
mentoring program calledChannel Jumpstart, and she was
one of them.
And you might ask well, why six?
Well, one out of six just popsoff.
Like I'm telling you, I got thedata, the data doesn't lie.
One out of six just boom, theyjust go out of nowhere whatever.
And I said from the floor orfrom the stage of VidSummit one
of these individuals on thestage is going to be keynoting

(44:38):
the next year.
Well, sure enough, that17-year-old that came was one of
those that was selected and shewent through my channel
jumpstart system.
She was the keynote the nextyear with 2.5 million
subscribers.
Now, the cool thing about thestory is she was able to do it
right and it was awesome andit's Jeannie Hoyos, if you know

(45:01):
who that is and she was able tocome out of nowhere and do this
whole thing.
But the thing that I'm the mostproud of within anything just
to mentor her was her mom thatwas resistant to coming on,
started her own YouTube channeland has over a million
subscribers.

Speaker 2 (45:17):
Wow, that's incredible.
That's incredible.
What kind of a story is that?

Speaker 1 (45:21):
All right, and has over a million subscribers.
Wow, that's incredible.
That's incredible.
It's so great.
So yeah, VidSummit's where it'sat.
I know it's a little pricey,but it is really pricey to put
it on, you're investing inyourself.

Speaker 2 (45:32):
Again.
If you can't make it, daryl'salready given you tips for that.
One more thing before we go tothe questions.
I remember when I was inChannel Jumpstart, which again
you can find.
Is it channeljumpstartcom?

Speaker 1 (45:42):
Yeah channeljumpstartcom.

Speaker 2 (45:43):
If you're interested in Channel Jumpstart, which is
kind of a I don't want to youtell people.
How would you describe ChannelJumpstart?

Speaker 1 (45:49):
Yeah, so Channel Jumpstart is my system, the
system that I correct the codeon YouTube per se.
You can find every detail ofthat in the YouTube formula.
It's a bestselling book.
Just go look for YouTubeformula.
Everything that I teach in mymentoring program is there.

(46:12):
I just can't go deep, I can't goas deep, and so we have a
mentoring program that I teachin my system and it's 12 weeks
and it's very actionable.
Like every week there'sassignments to do and there's an
accountability group that saysweek there's, there's
assignments to do and there's anaccountability group that says,
hey, cause, there's synergy.
That's why we haveaccountability groups.
Hey, we want to make sureyou're doing stuff, we want to
increase the probability of yousucceeding, and, and so, uh,
there's always a weeklyassignments, weekly follow-up

(46:33):
and then weekly Q and A's withme where I jump on and answer
their questions and and helpthem connect the dots that they
don't see, based on theexperience that I have.
So we've been doing that forquite some time.
And then after that we have analumni group of people that they
come on and share too.
They kind of help.
You know, we have our owninternal community where they
can roast thumbnails and titlesand all that other stuff, but

(46:54):
it's like based on theprinciples that I teach

(47:22):
no-transcript there.

Speaker 2 (47:27):
I watched it with him and I was blown away and again,
I'm not saying it's justbecause if I didn't like it I
just wouldn't bring it up, ofcourse I literally was blown
away because it's shot as ifit's like game of thrones, like,
yeah, quality is insane, theacting is great and it's
interesting.
The thing I'm concerned mostabout it because it is a story

(47:49):
of the bible is that sometimeswhen you watch content like this
, it's either too preachy orit's too complicated, or you
don't get or you don't evenconnect with the people.
My goodness, I I was you don'tget or you don't even connect
with the people.
My goodness, I was binging ashow about the Bible which just
goes to show that Daryl hascracked it, because storytelling
can get you to watch anything.
How did this come to be?

(48:11):
Where did this thing come from?
Vids?

Speaker 1 (48:13):
of it, believe it or not?
Really, yeah, so a guy saw ashort film and he's like dude, I
need Daryl to see this.
Like he had this whole thing.
I can partner up with him andhe can make this happen.
They need to develop anaudience, whatever.
So I want Daryl to see it.
So I saw the short film and Inoticed a couple of things.

(48:34):
Number one super low budget,and I'll give anything a pass
super low budget.
I budget.
I'm like, hey, they're tryingto tell a story, but within
three minutes I was sucked intothe show, like I was sucked in
to care about the character andI'm like, wait, what just
happened?
Like I literally, I literallysaid that what just happened?
Right, and it was so intriguingand I was very curious on and

(48:55):
and I'm like I got to meet theguy that made this.
And so after vid, I flew and metup with this guy and he's like,
hey, I've been trying to makethis TV show.
Nobody's ever wanted to fund itand and we've been trying it
forever and you know it's, it'slike this and I says, well, okay
, you're talking about content,so we need to, we need to stop
right now.
What is the best TV show of alltime.

(49:16):
And he goes.
You know, breaking bad the wire, breaking bad.
I love breaking bad, breakingbad the wire.
I'm like, okay, vince gilligan,okay, we're set, let's go.
You know, I think vince is soamazing, especially his whole
thing and the wires, that raw,you know, real kind of
authenticity, right, and he goes.
Have you ever thought ofbreaking bad?

(49:36):
But for jesus?
Wow, you know, and I'm likewhoa, and then he shared with me
what he wanted to do, whichwhich was I want to tell Jesus's
story, not through the eyes ofJesus, because that's what
everybody's done, right, right,and I can't relate to Jesus,
like I can't, but I want to seeit through the eyes of those
that surrounded him, those thathe called, and they're human and

(49:58):
they're going to have humaninteraction.
But those that he called, andthey're human and they're going
to have human interaction.
But what breaking bad is is, uh, decision-making.
Um, you know, here, out ofdesperation, you know, uh,
walter turns into Heisenberg,right, and it wasn't overnight,
it was about decisions of howthat that demon started to creep
in until he became the demon,right, um, well, this is

(50:22):
different in the sense thatwe're able to see how people are
as Jesus interacts with thempersonally and then their
transformation after that moment, or whatever that may be, and
so it was a very beautiful time.
And so he says let's do it.
So I do two things, like I said,I pick up the phone.
I called, the wife says hey,we're going to start a new

(50:42):
venture.
What are we doing now?
And I'm like we're going tocreate a TV show.
Okay, and I had some experiencein TV.
I've I've helped, done quite abit with NBC and NBC sports and
did some stuff with other otherTV shows.
And she goes okay, what are wegoing to do?
And I'm like well, it's a TVshow about Jesus.
She was like okay, let's gowrong or not.

(51:03):
So I turned to him and saidlet's partner up.
You know, we can build this upfrom the ground and go from
there.
And he goes well, how are wegoing to do it?
And we're like we're going tocrowdfund.
And he's like oh, but throughthat and through the people that
we gather in that first moment,not only to bring the first
visual investment in, to do allthese things, but we broke the

(51:25):
all-time crowdfunding in filmand television and along the way
, all we did was the influencermodel.
So everything that I teach thisis even like a case study in my
book of showing how we use thechosen and how we develop the
audience, even before it cameout, and develop the very strong

(51:46):
brand of which it is today.
And so the cool thing is thisand Travis this is kind of the
master plan that was just barelyintroduced publicly.
So I can finally publicly saythis.
But in season three we went intotheaters.
No TV show goes into theaters.
Okay, we did that.
But in season three we wentinto theaters.
No TV show goes into theaters.
Okay, we did that.
And we did Atone the Water iswhat we call it.
It's just an experience thatthey can have to see.

(52:08):
Is this even valid?
So we did a Christmas specialand we showed that first
original show that I watched.
That impacted my heart, andthen we put some music around it
and it was massive.
We were number one in the boxoffice out of everything that
for two weeks and it's just likeoh my gosh.
And we were like limitedtheaters too, which is nuts.
And so, uh, for us it was likewe can do it and and we did it

(52:31):
again with a bonus episodearound that.
And then the third time we'relike let's now try a season and
and so we were able to break itup where they can watch the
season.
You know a portion, maybe thefirst two episodes, last two
episodes, whatever.
But this last year was seasonfive and we've done it a few
times in season three and seasonfour.
But season five wasstrategically planned where it

(52:57):
was a three-parter and we putthree different pieces in the
theater.
We do eight episodes, but wecombined it where it was three
here and then it equaled out toeight in three parts.
But it was around the last weekof Jesus, it was around the
Last Supper and kind ofintertwined from there.
And what's crazy is this TVshow not only did number one in

(53:24):
the box office, but we were over100 million dollars in box
office receipts.
That's like like that's sogreat a tv show, yeah.
And then and then, uh, thewhole game plan was this we need
another streamer to come on.
So we closed.
Deal with amazon, we closed thedeal on netflix and amazon is
our, our distribution partner inthe us and some territories

(53:46):
there, and then we have anetflix still, where it's
everything done because we have120 languages that we've, you
know, created this content inbecause we believe in
localization.
But the master plan is thisseason six, which we're in
production right now.
D Dallas has always had the ideawas what if we actually did a
standalone feature film as apart of the season?

(54:07):
So you do have six episodes andthat would be the season, and
then we have a space of time andthen we release something that
you don't need to be caught upon, the show on, which is the
chosen crucifixion.
So we're showing the crucifixionas a feature film and it was
very well written, but it tiesin because it's the last two
episodes of a TV show, but it ismeant to be consumed as a movie

(54:30):
and right now that's what wewere trying to develop an
audience for and we've brokenbox office records, not in just
the US but worldwide, and it wasprepping our audience for this
cultural moment that we can have, and that cultural moment is
going to be around thecrucifixion and then the first
two episodes in season seven,which will be our last season,

(54:52):
will be the resurrection, sowe'll show that as a feature
film, and then we'll have a lotof learnings from that one prior
, and then we'll have sixepisodes, and then we'll have a
lot of learnings from that oneprior, and then we'll have six
episodes, and then we'll be donewith the series.

Speaker 2 (55:02):
I got to be honest we could literally do an entire
podcast about the strategybehind that.
Maybe we will in the futurebecause that's fascinating to me
.

Speaker 1 (55:09):
It is by far the most disruptive strategy you'll ever
seen, because we wereself-funded.
We didn't have someone tellingus what we could do.
We just wanted to see whatworked and we were willing to
try things that no one would be.
They'd be like you're insane atdoing that.
Now everyone's like, oh man,look what Chosen did.

(55:29):
We can do that too.
Do that yeah.

Speaker 2 (55:31):
All right, we're going to finish up the show by
doing a couple of questions.
So if you're a listener hereand you know what we're going to
get to next, you've beensending in messages and, while
none of you knew that, you hadan opportunity to get your
question answered by Daryl Eves.
Some of you I've picked and youare lucky enough because I'm
going to tell you something.
This guy's hard to nail downand a lot of people want his

(55:51):
time.
His games are probably swollenright now.
It's pretty bad.
Yeah, I'm pretty sure your textmessages are blown up, but for
us, for the listenership here atthe VidEQ Podcast, we got dare
leaves to answer some of yourquestions and here they come.
You have two different ways.
You can send us questions, asyou have every single week.
If you're listening to theaudio podcast, of course there's
a little button there that sayssend us a text message, and
that's where this first onecomes from.
It's a text message and it sayshey, long time listener.

(56:16):
Success with a video finallybroke 100k views for the first
time.
First of all, congratulations.
That's incredible.
I mean, if you think about it,98 of the youtube channels out
there will never hit 100 000views.
That's amazing.
I've got a question regardinghow to create more quality
content.
In my niche, I make video gamedevelopment vlogs dev logs for
short where you create a videogame and update your community
on the progress.

(56:36):
People love watching peoplemake their dream video game and
I've noticed a definite trendwhere the most interesting
videos are where most content isadded to the game.
The problem is to createcontent for YouTube.
I need to start making progresson my video game and weeks
where development is slow andnot as interesting.
Do you have any ideas how I canmake more content that still
reaches the same niche andinterest?
I'd love to document more of myjourney.

(56:57):
Thank you.

Speaker 1 (56:59):
Yeah, that's a really great question, and what I
always do when I'm doingconsulting or if I'm working
with a business or a contentcreator, is like what is your
objective, what do you want?
And, based on that result, Iwould give different advice.
Right Now, there's two thingsthat are happening.
Number one he's making videogames.

(57:19):
So the first question is whereare those video games being made
?
Is it on Steam?
Is it on Roblox?
Is it on Fortnite?
Where is that platform?
And then two, I'd be verycurious on the type of content
that got that 100K views.
Was it one video or was itmultiple videos that you got
there?
Was it 100K views?

(57:39):
Was it one video or was itmultiple videos that you got
there?
Was it 100K views of the video?
I would generally say that it'sprobably two videos or less that
brought in those views, likeyou have, maybe that, but
something took off.
So I would first ask well, whatbrought in the views and why?
And what's the topic around?
And if it's just creating yourown video games, I think that's
fine.

(58:00):
But that being said it becauseof the video game process.
So if it's like Roblox, I'd givedifferent advice.
That I do with Facebook orsorry, fortnite versus if
they're using Steam or whateverand making some crazy random
games, or they're using AI tocreate games, I don't know.
So I need to know that becauseknowing what they want to do,

(58:22):
because if it's more about, oh,I want more people buying my
titles, then there's anactivation for that.
Yes, it's more, I want toentertain people.
We'll also do map building andwe do this, but I can use it to
promote my uh creator code onfortnite.
I'd have a different strategyfor that.
So this is what we're going todo.
Uh, I, I'm very hard to get ahold of, but, travis, I want you

(58:44):
to give that person a vidsummit attendee pass, okay, and
he can answer those questionsfor me, and I will literally set
a time, not during VidSummit,it'll be afterwards where I can
give him a response.

Speaker 2 (59:00):
That's insane, that is absolutely insane yeah.

Speaker 1 (59:07):
I can give an answer, but I want it to be right.
No, of course I need more dataon that.

Speaker 2 (59:13):
Okay, We've got a couple more questions, not many
more.
One more text message here.
I'd love to hear your thoughtson something a little different.
I'm not worried aboutmonetization.
If it happens, it happens Firstof all.
That's a very healthy thing.
We don't realize that from alot of our creators.
What matters to me most ishelping people, so I also knew
you would love this email.
While my channel is primarily agift for my daughters, since it
centers around mental health andstability, I'd love for it to

(59:34):
reach a wider audience as well.
My plan is to record a videoeach weekend, but only release
one a month.
The others will stay scheduledin the background.
Over time, this could grow intoa type of time capsule,
something that might last fordecades, quietly waiting for
whoever needs it.
I'd love to know what you thinkabout this approach.
I know you won't likementioning my channel, but I'll
edit this part separately alittle and talk to Miles.
What do you think aboutsomething like this?
It's almost like it's more forhis daughters than it is YouTube

(59:56):
in general.
What do you think?

Speaker 1 (59:59):
Yeah.
So I love how you put yourpriority down, where it's like,
hey, if monetization comes,it'll come.
When it comes, that's great,right.
And then, too, it's like you'revery distinct on the impact
that you're looking for andreally helping your daughter,
but you're addressing a concernthat a lot of people have and
and mental health is a big thingin the community and in the

(01:00:22):
world right now.
I mean, we just there's,there's all these triggers and
stuff.
We lose too many people throughtragedy, you know, through that
.
So it's great to help them,giving the support and also, but
, that being said, it needs tobe about monetization, because

(01:00:42):
the only way that you cansustainably do it is if you're
able to sustainably do it Now.
Right now, you can shoot on yourweekends, you can do all that
other stuff, but life comes intoit and if you're not getting
the impact that you're doing,then you're like questioning
about creating the content andalso who the audience is about.
So I would look at okay, let'smake it self-sustaining where I

(01:01:02):
can have an editor edit, I canhave a thumbnail person, do the
thumbnails and I just shoot thecontent and pick the content,
shoot the content and thenapprove the content.
I would love it, at least theeconomics, that you could do
that, right, and and gettinggetting monetized and getting
that that's not that difficult,um, but, uh, this is this is the
hardest, uh, this is thehardest niche, uh, to crack the

(01:01:26):
code on, because the people youwant to impact most of them
won't listen to you becauseyou're a boomer and you might
not be a boomer, but from theirperspective, why do I need to
listen to this person?
Right?
So it's like a disconnection ofthe audience.
However, if it's to helpparents ie you have the tools to

(01:01:47):
have the conversation thenthat's a totally different
audience.
So, if you want to go after theyounger audience that they find
valuable, you can do it.
It's going to be harder tocrack the code on that, but it
has been done.
And I want you to go look upDry Creek Wrangler School on
YouTube and I want you to do thevideo tab and then just hit the

(01:02:11):
most popular tab on that andlook at the videos that bring in
the most views and have themost engagement on it and they
are a mental health channel andthat's when they take off is
like helping people understandwhere they're at in their
journey and and understanding.
It's okay.
It's okay if you're not likecrushing it at 25, right or

(01:02:33):
whatever that is.
But he, uh, dwayne, actuallycalls out the viewer of hey, I
get a lot of mostly male, youknow 18 to 35 year olds asking
me questions or putting incomments and I'm addressing to
them and then he gives kind ofwhat has been on their mind
through the comments and so youcan do that, because he's a lot
older than what his viewershipis.
But the difference would be ishis is one of the most raw,

(01:02:56):
authentic videos, because hejust hits play and he just goes
off on a rant and it's somethinghe's thought about, it's
something he's processed and hewanted to give back and give
value into it and there's noalternative.
The goal is to help people andyou can see that and it's
authentic.
That's why he has millions andmillions and millions of views

(01:03:18):
and then hundreds of thousandsof engagements to those millions
of views.
It's just like every video isjust like massive engagement and
it's because he's speaking tothem clearly and they're like
wait, this is different.
And they're looking for advice.
But he does it in a way whereyou know that he's raw and he's
real and he's speaking truth andif you really break it up, he's

(01:03:41):
an old cowboy and sometimesit's around a campfire, he's
taking a smoke break.
It's like, hey, we're taking abreak.
This is what you get if you'recamping with me or whatever, or
you're on the farm with me.
It's these little bits ofwisdom, but go check that
channel out and I would sayyou've got to understand.
So if you're going to a youngeraudience, you're going to need

(01:04:02):
to find someone like that that'sappealing to a younger audience
and seeing how they're doing,because if not, there's just a
disconnection because of thegeneration and some of them just
shut it off completely, whereit's like, okay Boomer, okay
Boomer, we don't need to hearfrom you.

Speaker 2 (01:04:16):
But they need the topics, but they also need the
empathy of saying hey, I get itand I'm wanting to hear to help,
but there's no barriers infront of that.
I love it.
Last one is an email.
If you want to email us, youcan send an email to
theboostatvidiqcom.
That's theboostatvidiqcom, andthis one comes from Scott.
Scott says you are my favoritepodcast banner buddies and
always listening to you when I'mtraveling.

(01:04:37):
I'm 66 years young and have asuccessful travel channel, and
early this year I received my100,000.
That's incredible.
First of all, hats off.
You don't understand howamazing that is, and especially
someone who's quote over theenergy.
Oh, okay, okay, boomer, he didit.
It shows, by finding the properniche, hard work and taking on

(01:04:59):
board the IQ advice, almostanyone can do it.
My question is where doesYouTube get viewer demographics
from?
According to YouTube, the vastmajority of my viewers are 55
and old and 80% male.
This doesn't match the peoplewho come up and say hello to me.
Perhaps younger audience aremore likely to approach a
YouTuber, or the demographicsare biased towards an older male
audience?
Where do these numbers comefrom?
So funny?
You had mentioned this earlier.
What do you think about this?

Speaker 1 (01:05:20):
Yeah, so I just view it as a data point that needs to
be validated, you know, and sowe don't.
We don't know how long yourvideos are, but it could be like
a father-son or father-daughteror mother-daughter type of
viewership and so they're justprobably logging in from the

(01:05:41):
dad's account, but it might be.
Oh, I watched it through my kidright, and that happens a lot.
I'm here to tell you.
So the first thing I'd look foris you've got to get more
context.
You've got to see what devicetype is your most viewed?
I would assume it's TV.
If it's TV, you have a higherprobability of that being a
joint viewership.
And then the next thing ispeople come up with you and say

(01:06:03):
hey, I watch you.
You've got to ask the questionare you still at home, are you
watching with your family?
You've got to ask the questionare you watching as a?
Are you still at home, are youwatching with your family or
where?
It is Like, who introduced youto that?
Just ask some other questionsand it'll probably fill in the
blank.
But I can tell you thatdemographic data is only what
YouTube has and it's based offof their Google profile and the

(01:06:24):
things that they set up and theway that they engage with it.
And so some, some younger onessays hey, I'm older than 13.
And they put 13 in there or 15in there and they're really nine
, but they keep that sameaccount and then they come up
and so there's an agediscrepancy, but there's
different ways that you can doit.
But I think the best thing todo is, if you're ever seen in

(01:06:44):
the wild, ask as many questions,not creepy questions, but it's
like, hey, yeah, what was yourfavorite video?
Like that's so great.
Do you watch it on TV or how doyou?
How do you consume the video?
Just get those little microquestions answered and it'll
give you a better completepicture.
But I can tell you this um, thebiggest viewership on TV right

(01:07:05):
now, bar none, is your audience.
Um, adult content when I sayadult content, I'm not talking
adult, I'm talking to contentthat's geared to 55 plus is can
be the most lucrative becauseit's a really high target market
.
Advertising that's there.
And then you're around traveldestination, which a lot of

(01:07:27):
these people want to do it aswell, and if you're, depending
on what your content is, whereyour value prop is, they're
probably not going to learnabout a place, but they want to
see you discover it andvicariously go through that
whole thing, and they just likethe way that you tell a story,
the way that you pull the stuffin.
That's great, but I would belooking at that very
specifically.
And then the other third thingthat you need to do is give me

(01:07:48):
your top 10 videos of all time.
And what are the patternsbetween those top 10 videos that
you did on your channel andwhat I want you to do and this
might be a little bit over yourhead or it might be easy for you
to do but I want you to go intoanalytics and you go into
advanced mode and you can putthose top videos in a group and

(01:08:10):
you can start separating alittle bit and you can start
saying does this have adifferent audience than this?
Maybe these are the mostengaged.
What type of data?
Maybe it's a different data set, maybe it's a different traffic
source.
And when you startunderstanding that, then you can
actually start understandingthe intent of the viewer, and
that's what I teach.
So we gave away vid summittickets.

(01:08:30):
I'm going to give this person aChannel Jumpstart mentor.

Speaker 2 (01:08:35):
What $6,000 right there.
You are crazy what is happeningright now.
All right, well, scott, I'mgoing to email you.

Speaker 1 (01:08:42):
You got to get to it because we're starting next week
, so I got to get thisinformation in.
This is wild, daryl, you'reincredible.
I can help him crack the codeon that, but it's just like the
difference would be is like Ilove the subscriber stuff, but
man, one of my biggest, and I'llshare this because this is why
I gave this scholarship to thisperson, which I had someone

(01:09:05):
coming in and he goes.
Daryl, I'm retiring.
I don't have a lot of incomecoming in, all I have is Social
Security.
I'm going to go.
I didn't know that he was goingto go in debt to go into Channel
Jumpstart.
I had no idea, but he did andhis whole goal was to make back
his first original investment.
So he was like and it was sixgrand, I ain't going to lie,

(01:09:27):
that's quite a bit for someincome, households and stuff
like that, but he did.
He waited eight months beforehe did it, but he did and he
saved up enough where he was notable to go completely in debt,
but he had some debt that wasincluded on it and all his goal
was is he just wanted to make$10,000 a month.

(01:09:48):
That was it.
He goes.
If I can do that, I can livecomfortable because I'm in an RV
and I can just go where I want,when I want making content and
I can tell you that thatindividual coming and learning
my system that I teach is done$200,000 a month.
I don't even know, I can't evenwrap my head around that and

(01:10:10):
it's transformed his life andhe's hitting exactly your same
audience.
So I know it's possible.
That's insane, and thedifference would be is you need
to have all the fill in theblanks.
So, travis, if you could reachout to them, I'd be more than
happy.
We have that cohort starting ina week.

Speaker 2 (01:10:29):
I'll email them right after this recording.
Daryl, you've been incredibleas always, and generous as
always.
I've always known you to be agenerous guy.
People, you can find him.
Well, nine times out of ten.
I'm going to guarantee, ifyou've watched a big video or a
channel on YouTube, you'vealready seen his work.
But you can find him atVidSummit, VidSummitcom,
ChannelJumpstartcom.
He.
But you can find him atVidSummit, VidSummitcom,

(01:10:49):
ChannelJumpstartcom.
He's all over the place, allover the world.
He's also got his book.
Is that still at Amazon?
You can still get it, yeah,yeah, the YouTube formula is on
Amazon YouTube formula.
Go ahead and grab that.
And, Daryl, I thank you so muchfor joining.
We greatly, greatly appreciateit and I can't wait to see you
in the next one.