May 8, 2025 • 34 mins
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The age-old YouTube dilemma: should you create timeless evergreen content or chase the adrenaline rush of trending topics? Today, we're breaking down exactly how to balance these approaches for maximum channel growth.
Evergreen content delivers steady, reliable views that continue performing years after publication. These videos solve persistent problems and offer lasting value to viewers discovering them at any point. But they require significant investment in research, production quality, and thoughtful storytelling. The payoff? A foundation of content that works for you 24/7, attracting viewers while you sleep.
Trending content operates differently - delivering an exhilarating spike of views in a compressed timeframe. When you nail a trend, the immediate gratification is undeniable. "It's the shorts adrenaline," as we discuss in the episode - that overnight success feeling creators crave. The downside? After that initial burst, these videos often fade into obscurity. The key is understanding both approaches serve different purposes in your content strategy.
We also explore content buckets - the strategic categorization system every successful channel needs. Most channels thrive with three primary content types, each serving distinct purposes in your growth. Some buckets attract new viewers through discovery, while others strengthen community connections. Understanding which bucket each video belongs to helps set appropriate expectations for performance and allocate your limited time appropriately.
For creators balancing YouTube with full-time responsibilities, we offer practical advice on managing your time and expectations. The most important factor? "Make sure it's fun," we emphasize, "because if you're not in love with what you're doing, those few views are going to hurt so much worse." Finding genuine enthusiasm for your content remains the ultimate sustainability strategy.
Ready to transform your approach to content creation? Subscribe for more strategic advice and leave us a five-star review if you found this episode valuable!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the only podcast that does it
serious and then silly, and thenserious again.
I'm Travis here with theamazing Jen.
We're back in Seattle.
We did it.
Speaker 2 (00:09):
Hi everybody, back for the pod today.
We got some good stuff lined up.
Speaker 1 (00:15):
We do.
We got all types of questions.
We got all types of subjects.
We're going to go over thisparticular episode.
We have one particular thingwe're going to drive into, but
over the next couple of weeksyou're going to see some amazing
episodes from here in Seattlewith some of your questions that
you've sent in, and I'm sureit's going to be one shenanigan
after another.
Speaker 2 (00:32):
Always is how do we want to kick this off?
Speaker 1 (00:34):
Well, let's do something that I want to start
calling Quick Hits, something wedo very fast at the very
beginning of the podcast, soy'all can figure out what we're
trying to talk about.
This has nothing to do withwhat we're going to talk about,
by the way, so welcome to theCandy Podcast.
20th anniversary of YouTube wasthis past week, depending on
when you're listening to this,so happy birthday, youtube.
Speaker 2 (00:57):
How crazy is it that YouTube and I are the same age?
Speaker 1 (01:00):
Don't you start with me.
I hate when you do that.
I hate when you do that.
Speaker 2 (01:05):
Happy birthday, us Stop age.
Don't you start with me I hatewhen you do that, I hate when
you do that.
Happy birthday us.
Stop it right now.
Speaker 1 (01:09):
We can almost legally drink next year almost legally.
Well, I've been places with youso I don't know what happened
during those places, but let metell you me just bringing my
fake id around work that's whatit was.
Speaker 2 (01:19):
Oh my god, that's what it was oh my god summit
2023 fake id gen all those tothink I was only 18, oh my god,
can I leave now?
Speaker 1 (01:28):
what's going on?
Gen 20 years of people doingthings just like that,
pretending that they're youngerthan they actually are.
Don't worry, everyone we don'tknow how old she is, we're just
gonna pretend she's really soyoutube's birthday though yeah,
so amazing years.
Well, you know, the funny thingis, um, a lot of people will
will think that youtube startedaround 2015 or so, which is
(01:48):
still 10 years ago, long asstime ago, uh, but back in 20, uh
, 2005 is when it actuallystarted, as, I think, a dating
website, which is wild and oneof the very first videos was um
at the zoo uh, I forget what theguy's name was at the zoo.
I should probably know this.
Speaker 2 (02:05):
Yeah, I can't think of it either.
Speaker 1 (02:06):
Yeah, but he's just sitting there.
Speaker 2 (02:07):
It's like the hot or not.
That's how YouTube started ahotter, not list.
Speaker 1 (02:12):
Did they really?
Speaker 2 (02:13):
That was like the theme for like the dating.
Speaker 1 (02:16):
Ironically, we have that now.
You just swipe left or right,it's the same thing.
Oh my gosh, youtube could havebeen Tinder YouTube.
Speaker 2 (02:27):
Could you imagine?
Speaker 1 (02:27):
YouTube, you Tinder, ladies and gentlemen, it would
have been you date, but maybe itshould be at this point, I
don't know.
Anyway, 20 years.
Congratulations to YouTube.
Thank you for allowing so manycreators to have full-time jobs
and even hire other people anddo amazing things all around the
world, across the world, acrossthe nation, across everywhere.
So let's get into this firstone.
Speaker 2 (02:45):
Jen, you did something recently on Discord
and this person wrote in, so I'dlove to hear what they had to
say, yeah, we had a party onDiscord, which is becoming a
regular thing, of doing moreworkshop-type things on Discord
so that it's more concentratedyou could show up, really learn
about specific things obviouslycome to every single one, but at
(03:07):
least that way and I mean, youknow we go into more detail, of
course, but at least you knowwhat you're getting into ahead
of time and you can be preparedif you want to come on stage, if
you have boost and you want tospeak, and it's really fun.
It's just like a really chillhangout.
Speaker 1 (03:21):
So, for those who don't know, discord is a piece
of software where you can use abrowser that is.
It's almost like a chat room ina way, but not quite.
It's kind of in between a chatroom and a forum and all these
things.
You can have these live stages,which Jen was on recently.
We've actually also recorded anepisode there and there's tons
of creators.
Vidiqcom slash discord.
(03:41):
It's free.
You can go in there, have funand talk to a whole bunch of
creators, get some of yourthumbnails and titles uh taken a
look at and given feedback for,and if you have booster above,
you get even more access and beable to talk to people like Jen
which includes one-on-onecoaching as well.
Speaker 2 (03:56):
You have access if you have one-on-one coaching?
Speaker 1 (03:57):
yes, that as well.
So if you're interested, checkout vidIQcom slash discord.
There'll also be a link in theshow notes in the description.
Speaking of show notes, ifyou're listening to the audio
only podcast, we have a textmessage from one of our
listeners, jen.
All right, caleb.
Speaker 2 (04:10):
Caleb was in the discord and he had a great time
and he's looking forward to thenext one.
And that kicks off the questiontoday around evergreen content
versus time relevant slash,trending content, and I think
we're gonna talk quite a bit onevergreen versus trending
content.
But caleb's specific questionis that he wants to increase the
(04:33):
frequency at which I'm postingby tapping into the always
flowing stream of informationregarding video game shocking oh
, gaming, I'm down with that.
Count me in but to do so wouldrequire a cutback in time I
devote to editing on those moretime sensitive topics.
I think this also kind of leansinto quantity versus quality.
(04:55):
We're really fighting with thebig ones right off the bat right
, like really, really bigdifferences.
Um, do you think that pumpingout content that is more time
sensitive and relevant to themoment could potentially confuse
YouTube to the style of contentthat I want to have the most,
which would be evergreen stylevideos?
Speaker 1 (05:16):
Interesting.
So Caleb wants to have moreevergreen.
Speaker 2 (05:19):
Yes.
Speaker 1 (05:20):
However, acknowledges that there is a certain value
to more timely information.
Speaker 2 (05:27):
And how to balance the editing for the editing and
time for well content.
I mean just yeah.
Speaker 1 (05:36):
So I dabbled a lot in the timely content when I was
doing my channel and stuff.
So I get what that is.
So I get what that is.
And the thing is the way thatviews and CTR and stuff are
important to those videos ismuch different than like
something that's evergreen.
Evergreen is like someone threeyears from now can watch that
video and get something out ofit.
Right, when you're doing like areview on a product that comes
(05:59):
out, there's like a very smallamount of time.
Or if there's news about a newproduct that's coming out.
It's only interesting for ashort amount of time.
So your CTR has to be kindahigh, because later on it's not
gonna matter.
Are you interested in the Sonycamera that came out three years
ago?
If you wanna watch a videoabout that no, not the review of
it, in case you're buying asecond hand, but just like the
(06:22):
fact that it the problem.
When you get that thing, youpop it up and everyone's
interested in the moment, andthat moment can be anywhere from
24 hours to maybe a week, andthen after that it's dead.
It's an exciting thing becauseyou get all your views very fast
.
So it's very cool to see that.
It's like oh my gosh, I got3,000 views in an hour.
Holy crap, I've done it, I'msuccessful.
And then a week later no one'swatching that video, I'm
(06:46):
canceled all in the span of aweek.
It's it.
There's a lot to it andmentally it strains you.
It really can be very strainingbecause the ups and downs of
that and the way that you attackthose type of videos is
completely different thanevergreen when you were doing
your vlogs.
Your vlogs are pretty muchevergreen, right, for the most
part most part.
Yeah, right, I could watch oneyear a year ago and still be
(07:08):
interested in today, right?
You could be so how do youapproach more evergreen content,
knowing that someone, two yearsfrom now, can watch it and
still be relevant?
Speaker 2 (07:17):
well, thinking about the difference of what evergreen
content is versus viral contentis how you decide really just
that, that starting factor.
So when we talk about viralcontent, we're talking about
trends, we're talking aboutwhat's happening now.
We're talking about theinterest being like travis was
saying like today, now this week, maybe this month, but you have
(07:42):
a limited time for people to beinterested in that, and then it
dies out.
When we think about evergreencontent, we're thinking about
what problem am I solving forsomebody and what is it that my
audience desires that they'regoing to be interested in over
the course of any amount of time, and sometimes you know they
can go hand in hand.
(08:02):
But really really big differencebetween the two and I think
sometimes we think evergreencontent and viral content is the
same just because we thinkviews yeah we just think a lot
of views, but the intent behindthose videos is how you should
match your expectations for theperformance of those videos over
time right, yeah and how tomake it in a sense that you know
(08:27):
in a vlog world.
Well, I mean, realisticallyit's not a vlog.
Any evergreen content I had onthe channel was not a vlog
interesting.
Speaker 1 (08:38):
Yeah, what was it?
Speaker 2 (08:39):
there's vlogs that will get um.
You know traffic, they'lltrickle in, but, like true, true
, evergreen content was solvinga problem for my audience ah
that was related to what I wasvlogging about that's
interesting, like what problemsdid you solve?
Speaker 1 (08:57):
you did something like a refrigerator once, did
you?
Am I thinking about somethingelse?
Did you do something with arefrigerator?
Speaker 2 (09:03):
why do I my refrigeration channel?
Why do I look at you and thinkrefrigerator Guys, subscribe now
.
I know everything there is toknow about coolant.
Speaker 1 (09:12):
Gen fridge.
Speaker 2 (09:13):
And that's, I think, the only thing I actually know
Coolant.
Speaker 1 (09:17):
Last time it was like physics.
You were like I don't know whatphysics are, and now?
But you know, coolant.
Though that was a hell of ajoke.
Speaker 2 (09:24):
That is, yeah, I mean subscribe to my fridge channel.
Yeah, do you know, is yourfridge on?
Do you even know that?
Is it running?
Speaker 1 (09:33):
Yeah, you better go catch it Damn it Dad jokes.
Speaker 2 (09:37):
That is literally the bio of my fridge channel, your
fridge channel.
Speaker 1 (09:43):
We're going to get so many emails about that, all
right.
So, with that being said, yes,the step back is can you do both
?
Yes, you can the.
The expectations of whathappens to those videos is
completely different.
One's gonna live very maybe anddepending on the video content,
like the evergreen.
Your expectations should besome videos trickling, but for a
very long time, like that's thewhole point of it.
Um, a more timely video, youmight get a spike right.
(10:05):
It's the adrenaline.
Speaker 2 (10:06):
It's the shorts adrenaline it is right it is.
It is like that overnightfeeling that, like everyone
thinks is success on youtube,where you wake up and you look
in studio and you're like oh mygod, and you gotta tell a
million people like you're nevergonna believe what happened
right, and they won't yeah, theyalso.
They won't also care, yeah theydon't care either we care, we
love it, we care we think it'samazing you wake up gripping
(10:28):
your couch, like that you canemail us, we care white knuckle
grip.
Speaker 1 (10:32):
Um yeah, so expectations are different and
you know, depending on what thetimely content is, a lot of
times there's a higher tolerancefor less edited content.
For news related stuff, likeyou don't need to have amazing
b-roll and everything If it'slike a news story or something
that's very timely, it just likeget the information out there,
whereas something that'severgreen, I think if you really
want it to last the course oftime, you need to take a little
(10:53):
bit of extra time with theediting and the thought and the
storytelling and all that stuff.
Speaker 2 (10:57):
Yeah, it's definitely a more high effort video.
Well, it could be, could beright.
I mean, if you want people tobe more interested in your
channel, I would say go the higheffort route, because even if
someone's say searching this,because traffic plays a huge
role into, you know, viralversus evergreen but if
someone's searching this contentand it's like you know you're
(11:17):
not really proud of it and it'sthe one racking in views for
your channel, it's probably notgoing to work out fantastic.
So a lot of times why we haveto unlist some of our most
popular content, it can be ahappy accident and it's actually
slowly destroying your channel.
But that's a conversation.
Speaker 1 (11:35):
You unlisted all your refrigerator content.
Speaker 2 (11:37):
I unlisted and pivoted my refrigeration channel
.
I knew it, it was there.
Speaker 1 (11:43):
I was thinking refrigerator Jen.
Speaker 2 (11:44):
It's actually heating and cooling.
Speaker 1 (11:47):
now I also could be having an aneurysm right now and
just remembering things wrong.
Speaker 2 (11:50):
Heating and cooling OSHA certified.
Speaker 1 (11:53):
The fact that you know what OSHA certified is is
kind of wild.
Kind of wild.
This, ladies and gentlemen, isa woman who can't drive to
Seattle without cracking herwindshield.
Speaker 2 (12:03):
Oh my gosh, I cracked another windshield guys.
Speaker 1 (12:06):
Twice.
It's two times in a row.
She's driven up two times to dothe podcast.
Both times cracked thewindshield.
What happened this time?
Speaker 2 (12:11):
No, the first time I had a flat the morning of.
The second time I cracked mywindshield.
The third time here cracked mywindshield again.
Speaker 1 (12:19):
How bad is it this time?
It's not.
Speaker 2 (12:21):
It's a ding, but I do have a lifetime warranty from
the last correct one.
Speaker 1 (12:24):
They're going to be like what are you doing?
Speaker 2 (12:26):
Like a week later he's like oh, my God.
And then like, honestly, likegoing to be super embarrassed
that I have not vacuumed outlike the little glass shards
from the first time, and he'sgoing to come back and be like
what?
Speaker 1 (12:35):
I did see the glass shards.
Like what?
Speaker 2 (12:46):
I did actually see them wild.
They live there.
It's a wild, it's like littledust, little.
Speaker 1 (12:49):
It's like very dangerous little dust.
You might die, or at leastgonna lose some iq points for
sure.
Um, speaking of losing iq, butlet's get back to what, uh, what
?
Was said oh, can we go back tothe the first one?
We're only, we're not gonnastay on the first one um caleb's
.
So, uh, finish, yeah.
What else did he have to say?
Speaker 2 (13:04):
so should we touch on the quality versus quantity, or
do you think that we coveredthat?
Speaker 1 (13:09):
enough.
No, we didn't actually Like thehigh effort we started to talk
about the high effort.
But high effort doesn'tnecessarily mean quality.
You can spend a whole bunch ofeffort in making something
crappy.
Speaker 2 (13:19):
I've done this many times.
Nothing but motivation here.
Speaker 1 (13:21):
Let me tell you something you can here.
Speaker 2 (13:26):
let me tell you something you can spend a bunch
of high quality time making somelow quality garbage very easily
.
Speaker 1 (13:30):
So how do we draw that line?
How do we draw that line?
Speaker 2 (13:33):
we should ask a podcast well, if we're trying to
make, I like to suggest forpeople to try one high effort
video a month.
It means you're putting moretime into your idea, your
packaging, the execution of thevideo.
I would say, not necessarilythe editing that could really be
up for debate, but it shouldfit into your channel the way
(13:53):
that it would normally with yourediting style.
It just comes down to maybethis is filmed in a few
locations, maybe this actuallytakes a month to film, maybe
you're doing a 30-day challengeLike that's a high effort video
because of the time that it'staking and the dedication.
So that's that's.
Speaker 1 (14:14):
We're really going for quality on that one yeah,
and I think you can know if you,if you're paying attention to
your own niche, uh, you shouldknow what quality is in your
niche, because the quality in aniche actually could be
different.
Think about, um, I think of joe, the plumber that we talk about
so often here on the podcastand his plumbing channel, where
he's clogging we are competitors.
Speaker 2 (14:36):
We don't need my refrigeration channel and joe's
channel.
Y'all, y'all, hate each other.
Speaker 1 (14:40):
Oh my god that dude is that dude is unclogging that
toilet, thinking that Jenrefrigeration channel can't
stand her OSHA certified.
Speaker 2 (14:48):
My butt OSHA certified.
Speaker 1 (14:51):
Oh, my Lord.
Okay, but yeah, for example,some high effort.
Things might have more to dowith research and the actual
information you're giving out,versus trying to get the perfect
shot, the perfect camera angle,the perfect thing Like.
It doesn't necessarily meanthat it just means that you're
going to spend more time makingthat video excellent, whatever
that means.
Speaker 2 (15:10):
And then when we think about quality and we come
back to this like trend ideayeah, sometimes quality is the
winner.
Yeah, quantity Sorry.
Speaker 1 (15:18):
That was wrong.
Speaker 2 (15:19):
I meant to say quantity, that's all right.
Quantity is getting thatcontent out fast because it's
relevant and it's now.
And yeah, you can suffer on thequantity of it a little.
I said it backwards, you saidright, so you're not even here
correcting me because I'm justwatching, I'm having a good time
, just literally like yeah, nothat sounds right, sounds good
to me.
(15:39):
If you're trying to get contentout fast, it's okay to take time
away from the editing and notlook for perfection and realize
like it's strike now or you'rejust missing out on an
opportunity.
Yes, so the type of contentalso matters, which you know
they kind of go hand in hand.
If we're talking about viraltrending content and trend
jacking, then yeah, maybe you gofor that quick turnaround, less
(16:04):
quality.
But if we're looking at theevergreen, then quantity is not
going to make sense becausewe're just pumping out low
quality, evergreen content thatwe're hoping the internet sees
forever.
How's it going to help us?
Speaker 1 (16:22):
Yes, and I feel like you just have to understand in
your mind that the bar forexcellence of each of those is
different.
It's not the same, and what jenjust said is really kind of
critical to understanding thatgetting something out fast
sometimes is the bar yeah, justget it out fast, like you know
the information.
Take your little notes.
If you write a script, write ascript, get it out.
And your editing is not goingto be perfect.
(16:43):
You're going to look back at itand go oh crap, I misspelled
something.
Don't worry, comment sectionwill let you know all about how
you should have spelled it rightmaybe you misspelled it on
purpose, maybe even, which I'vesometimes have left mistakes in
on purpose.
Um, so, yeah, that that bar ofexcellence is different than
something you're going to spendmore time on, that you want
people, two years from now, towatch and go.
Oh, this is still relevant tome.
I I still like it, it's stillentertaining, it's still
(17:03):
interesting.
Speaking of that like and we'llget into the rest of this
question here in a second Didyou?
This is kind of before yourtime, but still in the time now.
Have you ever heard of HomestarRunner?
Speaker 2 (17:16):
No, actually.
Speaker 1 (17:17):
So Homestar Runner was an animated Flash.
Do you remember Adobe Flash?
Speaker 2 (17:21):
Yeah.
Speaker 1 (17:21):
Okay, back in the day , before streaming was
everywhere, adobe Flash was onwebsites and it was this really
funny animated.
Every week I'd go and watch it.
I loved it.
Homestar Runner is this littleanimated guy.
He doesn't even have armsReally funny lisp, and he has
strong bad, which is this kindof.
You have to see this.
I'll have to show you this atlunch today.
Speaker 2 (17:42):
I'm excited.
Speaker 1 (17:43):
So funny.
So it's just a silly littleshow.
But this was back again whenFlash, kind of before YouTube
and everything.
Well, I just weirdly found themon YouTube.
So apparently for the last 15,16 years they've actually been
posting some of their oldervideos and some new content on
YouTube.
And this is a cartoon from like20 years ago, Like it was way
old.
Speaker 2 (18:00):
Is he modern?
Speaker 1 (18:00):
modern now yes, but the whole thing is that it's
modern but old becauseeverything was outdated, like in
the in his show, like the guy'slaptop was a or his computer
was a 486 I don't even know ifyou know what a 486 is um, and
he's still using like a 486laptop and today I think.
Speaker 2 (18:18):
what you're asking me , travis, is did I have a laptop
when I was six years old?
Since, since I'm only 20, theanswer is no, no.
Speaker 1 (18:25):
I don't think you even know what a 486 is, but
regardless, they keep itrelevant.
Even any of those episodes thatare older today are still
relevant.
You can still watch them andstill laugh.
They were made 20-somethingyears ago and even the ones that
were made 15 years ago arestill funny today, despite the
fact that this stuff was made solong ago, before even YouTube
was really a thing and before itwas anything.
(18:46):
That was like where it is today, like you watch it on TV and
stuff.
Like all of these things thatwere made back then were made in
mind with humor and not evennecessarily being timely, but
something interesting that wasgoing to be interesting forever
and it still is.
And it's funny because I justtripped across them the other
day, and that's even betterbecause it's nostalgic that's
what hits me six times over,because I'm like, oh my god when
(19:09):
I show you this when I show youthis at lunch, you're gonna
love it evergreen content.
Speaker 2 (19:13):
People are always gonna remember it and it's just
gonna get older and older andmore nostalgic and more
nostalgic.
Speaker 1 (19:18):
That's why I think about myself.
Speaker 2 (19:20):
I get older and more nostalgic well, this is when we
think of content that's likebest of yeah, you know 2010's
music best like.
These are lists that are gonnabe interesting past 2010 I hope
so because at that point they'relike throwbacks or nostalgic
yeah I mean personally.
I think 2010 was a week herefor me.
Speaker 1 (19:40):
I think 90s music really just rules.
All it's 90s or nothing goodexample.
But I don't even know what thehell's going on anymore.
I just watch, I just listen tothe 90s music and just rules all
it's 90s or nothing.
That was not a good example,but I don't even know what the
hell's going on anymore.
I just listen to the 90s musicand I sit in my little bubble.
Every once in a while somethingslid.
Speaker 2 (19:52):
Do you have XM radio?
Is that how you're listening?
Speaker 1 (19:55):
No, that's not how I listen to music, but here's the
thing.
Speaker 2 (19:57):
Yeah.
Speaker 1 (19:59):
Every once in a while , a piece of music slips through
and I ended up being obsessedabout it.
You know what my upset, butit's usually music that's a year
old or more.
Okay, Like I just missed itwhen it came out.
There's this song standing nextto you.
It's by like a K-pop guy, andthen he got Usher in.
It's so good, but it came outlike a year and a half ago.
Speaker 2 (20:20):
I wanted you to say like the most, like ratchet song
I wanted you to be like likewop.
I mean, I've heard it I can'tget enough of and I got ready
well, this morning you know,travis is driving over I didn't
like cardi b for a while andthen she had some bangers.
Speaker 1 (20:33):
I'm kind of like I kind of like cardi b a little
bit, but forget about that.
I'm not talking about that.
I'm talking about just randomstuff that makes this way.
I don't know why we're talkingabout this.
Can we get to the rest of thequestion?
I have no idea what's going on,right?
Speaker 2 (20:43):
now.
So Caleb continues to go on.
He left out what music he gotready to this morning, but he
goes on to say he wants to havethe most exposure, talking about
the Evergreen style videos, ordoes he see that as a natural
extension of the concept ofcontent buckets?
And content buckets wassomething that we went over in
(21:04):
the Discord towards the end andit would definitely be a good
workshop and full episode tohave.
Speaker 1 (21:12):
But let's talk about it now let's talk a little bit
about now, because the thing isin another episode.
Uh, you'll see in another weekor so I don't know exactly when
the scheduling's going to be.
We're going to talk about, likeyoutube terms.
So this reminds me way backwhen we kind of first started
and someone wrote in.
They didn't know what one of 10meant.
Speaker 2 (21:27):
Yes.
Speaker 1 (21:28):
Right.
So content buckets one of 10,there's another question that's
coming in in another futureepisode are things that we take
for granted that people wouldknow but they don't.
And we usually are pretty goodabout explaining different
terminology, but every once in awhile we just kind of get into
the vibe and we just forgetpeople listening and they're
like I don't know what the hellthey're talking about.
What is the one of 10?
What is this thing?
(21:48):
Content buckets?
content buckets in fairness is amore advanced concept that even
youtubers that have been aroundfor a long time might not know
this is something.
Speaker 2 (21:57):
This is like a very strategy, heavy concept like
this is not youtube 101 likethis is something that you're
going to go over in like adedicated one-on-one coaching
type of situation where yourcoach is providing you with a
strategy for your channel.
And this is part of it, so youwant to hear my coaching spiel.
Speaker 1 (22:16):
Please.
Speaker 2 (22:17):
I use like the same example every single time.
Speaker 1 (22:19):
Do it.
I always do too.
I use, like the same.
It's not chocolate cake, though, is it?
It's not chocolate.
Oh, it is cooking, it iscooking, I can throw chocolate
cake into that.
Speaker 2 (22:26):
All right, let's hear it.
Actually I can way.
I know there's a lot of cutespots where we are.
So content buckets are what yourchannel is made up of.
Every channel typically hasthree content buckets.
As a small channel, recommendless and maybe you have more,
(22:51):
but we're just going to saythree.
So what this would look like asa cooking channel would
potentially be three differentcategories and then you have
infinite amount of ideas thatfill those categories.
So one of those could be30-minute meals.
You could have infinite amountof dishes that all take 30
minutes to make.
That 30-minute meals is thatcontent bucket.
(23:11):
It is like the umbrella to allof these different dishes that
are going to be different, butthe viewer is going to have
interest in the 30-minute aspect.
Then the second content bucketmight be your air fryer.
I don't know why I say airfryer every time.
I don't even have an air fryer.
Speaker 1 (23:26):
Air fryers are great.
How can you not have an airfryer?
Speaker 2 (23:28):
Everybody loves air fryers, though, so I feel like
it's highly discoverable.
Speaker 1 (23:30):
If you have a cooking channel, how dare you?
Maybe one?
Speaker 2 (23:38):
day I'll cave.
Maybe I don't know, I just havean oven?
Speaker 1 (23:39):
I just don't get it.
An oven is an air fryer.
It can be A convection oven.
Speaker 2 (23:41):
Convection oven is an air fryer.
Speaker 1 (23:42):
I have a convection oven and I have an air fryer,
and let me tell you somethingthey're different.
While they are the same, theyare different.
I don't know how to explain itto you.
I Evergreen content, evergreencomment.
Why?
Speaker 2 (23:55):
my air fryer is actually different than my oven.
Speaker 1 (23:57):
There's a piece of evergreen content, 100%, as you
were saying.
Speaker 2 (24:02):
Except nobody knows the answer, so it'll never be
made.
So you have this air fryerbucket, which could be all
different recipes.
You're just making your airfryer.
Someone with an air fryer isgoing to want to watch all these
recipes.
And then maybe your third oneare family recipes.
Maybe they're old, traditionalrecipes.
Maybe you're have an italiancooking channel and they're you
(24:24):
know, you're nona's recipes I'mwaiting for you to finish that
sentence.
Speaker 1 (24:29):
Go ahead, keep going.
I'd like to hear how far youdig yourself on this one.
Speaker 2 (24:32):
Go ahead make nona Nona's Sunday gravy.
Speaker 1 (24:35):
Whose.
Speaker 2 (24:37):
What.
Speaker 1 (24:37):
Nona.
Speaker 2 (24:38):
Nona who's.
Speaker 1 (24:39):
Nona.
Speaker 2 (24:40):
Your grandma.
Speaker 1 (24:42):
You mean Nana?
No wait, it depends on what didyou call your grandma.
Speaker 2 (24:46):
Do you want to see how many names we can think for
grandma?
Speaker 1 (24:49):
What did you, okay?
What did you name your?
What did you call yourgrandmother by?
Speaker 2 (24:53):
Grandma.
Speaker 1 (24:53):
Grandma.
Okay, I did my mom.
Speaker 2 (24:55):
Okay, there's also like uh, there's a lot of ones
right, mama, my mom was the one,me, ma, I guess some people you
know I've never heard of thenina.
Speaker 1 (25:04):
No, no, no would you just?
No, no, no, ma, no, no.
I'm being serious.
I have no idea what's happeningright now.
Like n-o-n-a n-o-n-n-a.
No no no, no, no okay all right, I'll take it what one more
(25:25):
time, one more time.
Speaker 2 (25:27):
Can we get a?
Speaker 1 (25:27):
no, no I don't know what's going on um okay, but
Nona, okay.
Speaker 2 (25:35):
That's your third content bucket.
Speaker 1 (25:37):
Your third content bucket is Nona.
Nona's recipes.
Speaker 2 (25:42):
I've never heard of Nona.
Speaker 1 (25:42):
Nona's recipes.
That's awesome, I love it.
Speaker 2 (25:45):
Okay, but this is what your channel is made of,
and one of these is going to beyour most discoverable types of
content.
You're never going to havethree buckets that perform the
same, and then You're nevergoing to have three buckets that
perform the same and then otherways to introduce this could be
.
One of them is, you know, maybeknown as recipes are for your
community.
Maybe the rest of the worldisn't really interested in your
grandma's recipes and those arethe videos that you make that do
(26:07):
really well for communitycontent, and maybe the air fryer
ones are what bring in the newviewers to then see what else is
going on with your channel.
But that's typically how thethree buckets works.
Speaker 1 (26:21):
Yeah, very important.
Speaker 2 (26:21):
You always want to have one of them.
Be Nona, though.
It's super important to have aNona bucket.
Speaker 1 (26:26):
You need to have a Nona bucket.
I mean, that sounds like sometype of order at a restaurant.
Speaker 2 (26:33):
I need a Nona bucket.
I need the Nona bucket, likethe.
Speaker 1 (26:35):
KFC.
You say I can need the Nonabucket.
I need the Nona bucket Like theKFC.
You say I can have the Nonabucket, the Nona bucket.
Good God, all right.
Speaker 2 (26:40):
What else does he?
Speaker 1 (26:40):
say let's finish this email off before we lose our
episodes.
Speaker 2 (26:43):
He would appreciate any feedback.
So would I I mean the feedbackwe need is does Nona so?
Does the evergreen videos andthe viral content?
They just become a naturalextension of the channel, or are
they really intentional?
Speaker 1 (26:59):
So I feel like you have to look at whatever content
that you're making and makethese decisions.
If you can make them early onin your process, great.
If you can't, some people likewe've talked to a lot of people
that have written in to us thathaven't even started their
channels no-transcript direction.
(27:21):
It's usually what happens topeople.
So once you figure out whateverthat direction is, you then
want to determine whether you'regoing to have things that are
timely or not, or if you'regoing to be an evergreen channel
.
Once you start figuring thatout, I have a full-time job with
a wife and kids.
I don't.
I don't have any of thesethings, except for, maybe, a
full-time job.
Speaker 2 (27:38):
That's arguable too.
Actually, I'm trying to say hedoesn't have a full-time job,
but I don't have anything.
Speaker 1 (27:42):
I don't have that I'm just here.
I just showed up.
I literally just showed up.
I have all these things.
Take all this time and I got anhour a just and you can't burn
yourself out no, and the thingis, if it's a timely thing, that
happened monday and it's fridayyou're filming.
Don't try to do the timelything, it's too late.
Do the do the evergreen thingyeah and we see a lot of people
(28:04):
write in about like I only haveso much time, what should I
dedicate it to?
I think, as a smaller creator,as you're first starting out.
Number one, make sure it's fun,man it's got to be fun, because
if you're not in love with whatyou're doing, those few views
are going to hurt so much worse,so much worse.
I know you're struggling,you're, you're trying to get it.
You know, get something behindand get it going and stuff and
some people are talking aboutthey want to leave their
(28:26):
full-time jobs to do this asfull-time.
The reality is it's verydifficult.
Um, you can get there.
Be in love with you need to bewanting to do more of it.
You need to be like as soon asyou're done making that video,
you're like I can't wait to makethe next one.
Like, really honestly, it's gotto be in you so that when
you're doing it and things don'twork out, you're still okay
(28:46):
with it.
Because at some point, when youare making money from it and
things are like I need thisthing to do well and it doesn't
do well, you've still got to beokay with it because there's so
much uncertainty in alwaysuncertainty.
Speaker 2 (28:58):
Yeah, and I think this is something to not
overthink you, you can't alwaysplan this, like you can't plan a
trend, like you can't say, inthree videos, I'm gonna, you
know, make a trending videoright like maybe evergreen ideas
you can have planned and youget to them when you have that
time.
But these do naturallyintegrate into just you being a
(29:21):
creator and coming up with ideaslike I would be so surprised if
there was someone who was likeI sit down one day, I come up
with all my ideas.
I never think about it again nottill, like a month, like no, as
a creator, like you're alwaysthinking you're watching.
I like that idea.
I could make something similarto that.
And this is also how much timeyou're spending consuming, which
should be way more than youcreating, because if you're not
(29:45):
consuming, you don't know what'sgoing to be trending, you don't
know what's working, you don'tknow what other people are
experimenting with.
And if you go back to you knowour three content bucket, like
you're doing this air fryerbucket, but maybe some type of
recipe just popped off on tiktokand you're like you know what I
could make that in my air fryer, and now you've kind of you
jacked this trend that'shappening.
(30:07):
But you're also naturallyincorporating into one of your
content, your buckets of contenton your channel, and that just
happens and if you get to makethat video.
You get to make that video, butit's, I would say, more of just
an active thought as a creatorand not something to put so much
pressure on, because if thatjust seems fun to you and you're
(30:27):
like, oh, I could make you knowI could put sour patch kid in
my air fryer.
Everybody else is doing it Idon't know I'm not on this side
of tiktok.
What are you doing?
Speaker 1 (30:39):
did your nana do that ?
Oh, I just about broke the tvwhoops, someone's out there
doing it oh my god but okay,that that's okay.
Speaker 2 (30:48):
That comes naturally.
As a creator, you're constantlythinking, you're constantly
coming up with ideas, yeah, andif it seems fun and exciting,
like travis said, then you, youknow, it can tick more than one
box.
Speaker 1 (30:59):
Okay, that's true.
All right, let's finish thisepisode about something that's
been trending lately, just inthe last couple of days.
Of course, when you're watchingthis, it might have been a week
or so before that depending onwhen you watch this have you
heard of the 100 gorillas versusone man, thing that people are
talking about now.
No 100 gorillas versus one man,thing that's going that people
are talking about now.
(31:20):
No see, what is it.
So I think this started on espn.
I don't know exactly where itstarted, uh, but I can tell you
how it came into the kind of therealm of youtube.
Uh, the thought is you know,can 100 men beat one gorilla?
And some people are sayingsilverback, people are, people
are kind of cutting gorillas aremean they are they're, they're
very, very scary.
Yes, so that's been theconversation, right, and I think
(31:40):
most people say the gorillawould win, but there's a couple
of thoughts behind it.
I can break down what I thinkabout that, okay, but here's how
it came into the YouTube space.
Mr Beast was like should I dothis?
Speaker 2 (31:50):
So I feel like whenever he says Should he put
100 people against the gorilla?
Wait, is this actually?
Speaker 1 (31:55):
he tweeted it.
Speaker 2 (31:56):
Now whether it's actually gonna do it.
I mean, I didn't know, this waslike some interview where he
was like, yeah, he put it ontwitter but I don't know that.
Speaker 1 (32:04):
I think he was just being, I think he was just
joking yeah, but you never knowwith him.
Yeah, no, you don't you neverknow with him, he might come up
with some way to make it happen,right, because he did squid
games.
For god's sakes so um, first ofall, don't do that.
I mean, even if you come upwith some silly way of doing it,
it defeats the purpose of whatthe actual thing is.
Second day, if we want to breakdown 100 and, by the way, send
(32:24):
us an email if you, who youthink, wins 100 gorillas one man
, whatever, uh, or 100 gorillasone man?
Speaker 2 (32:30):
no, that's not oh my gosh, that's unfair 100 man, one
gorilla.
Speaker 1 (32:33):
Well, how do you think that would?
That would turn out like whatdo you?
What do you think would happen?
Speaker 2 (32:36):
because I saw an actual simulation.
Speaker 1 (32:38):
Someone put a computer simulation I love
people.
Speaker 2 (32:40):
I love people in their skill seat.
They made it their own.
They were like.
You know what I do simulations.
I'm gonna simulate thisliterally what happened
literally, they jumped on thistrend in a way that made sense
for them but I think the gorillawould ultimately win.
I think they would take downevery.
I don't think there's anythinga human could do, probably.
Speaker 1 (32:57):
But here's the thing I think it depends on the men
and stuff, because you have toremember, 100 men is a lot.
Speaker 2 (33:02):
What's the situation?
That's the other thing when 100men camping in the woods and a
gorilla came up and just startedplucking them off.
Or did 100 men come up with aplan to conquer the gorilla
together?
And then they were bothreleased at the same time, while
20 of them are fighting thegorilla, the other 80 better be
figuring out a game plan.
Speaker 1 (33:20):
What you hope is the gorilla runs out of energy at
some point and then eventuallyit's death by a thousand paper
bites, because here's the otherpaper bites, paper cuts.
The other thing is, like youknow, a whole bunch of ants can
kill you, like fire ants.
Speaker 2 (33:34):
Yeah, right.
Speaker 1 (33:38):
So there's that idea.
So I don't know, I mean I thinkprobably gorilla win, but uh, I
don't know.
It depends on who the men are,if they smart and they muscular,
huh I'm going gorilla.
I mean, you're probably safe,bet there, probably safe bet.
All we want to say to you isdon't fight a whole bunch of
gorillas, even if it's just one,don't even fight just the one,
but make sure you hit thesubscribe button and make sure
(33:58):
if you can leave us a five starreview on your audio podcast
listening, because most of youlistening only five stars only
five stars.
I saw one of you didn't leavefive star, a little bit upset on
my birthday really bro wow thatperson just and here we said
really I feel like clearexpectations, that it's very
clear about this.
I don't think this, I don'tthink we've ever not said five
stars.
Speaker 2 (34:17):
Some people can't follow directions.
Speaker 1 (34:19):
I did see someone did follow directions and send less
than five star and love knowing.
Speaker 2 (34:22):
And then was like I hate your podcast.
Speaker 1 (34:24):
No, the one who sent a one.
I'm like, oh well, it's a oneout of 10, is what they mean.
It's a one out of 10 stars whatthey meant.
Anyway, don't like it, just goaway, that's fine.
We don't, that's fine, you cango away.
I feel like and I gotta talkabout that too to how content
isn't for everybody.
We're that's coming up in thefuture episodes.
Make sure you are subscribedand make sure you watch the next
(34:44):
one.
Jen say goodbye bye.
Welcome back to the only podcast that does it
serious and then silly, and thenserious again.
I'm Travis here with theamazing Jen.
We're back in Seattle.
We did it.
Speaker 2 (00:09):
Hi everybody, back for the pod today.
We got some good stuff lined up.
Speaker 1 (00:15):
We do.
We got all types of questions.
We got all types of subjects.
We're going to go over thisparticular episode.
We have one particular thingwe're going to drive into, but
over the next couple of weeksyou're going to see some amazing
episodes from here in Seattlewith some of your questions that
you've sent in, and I'm sureit's going to be one shenanigan
after another.
Speaker 2 (00:32):
Always is how do we want to kick this off?
Speaker 1 (00:34):
Well, let's do something that I want to start
calling Quick Hits, something wedo very fast at the very
beginning of the podcast, soy'all can figure out what we're
trying to talk about.
This has nothing to do withwhat we're going to talk about,
by the way, so welcome to theCandy Podcast.
20th anniversary of YouTube wasthis past week, depending on
when you're listening to this,so happy birthday, youtube.
Speaker 2 (00:57):
How crazy is it that YouTube and I are the same age?
Speaker 1 (01:00):
Don't you start with me.
I hate when you do that.
I hate when you do that.
Speaker 2 (01:05):
Happy birthday, us Stop age.
Don't you start with me I hatewhen you do that, I hate when
you do that.
Happy birthday us.
Stop it right now.
Speaker 1 (01:09):
We can almost legally drink next year almost legally.
Well, I've been places with youso I don't know what happened
during those places, but let metell you me just bringing my
fake id around work that's whatit was.
Speaker 2 (01:19):
Oh my god, that's what it was oh my god summit
2023 fake id gen all those tothink I was only 18, oh my god,
can I leave now?
Speaker 1 (01:28):
what's going on?
Gen 20 years of people doingthings just like that,
pretending that they're youngerthan they actually are.
Don't worry, everyone we don'tknow how old she is, we're just
gonna pretend she's really soyoutube's birthday though yeah,
so amazing years.
Well, you know, the funny thingis, um, a lot of people will
will think that youtube startedaround 2015 or so, which is
(01:48):
still 10 years ago, long asstime ago, uh, but back in 20, uh
, 2005 is when it actuallystarted, as, I think, a dating
website, which is wild and oneof the very first videos was um
at the zoo uh, I forget what theguy's name was at the zoo.
I should probably know this.
Speaker 2 (02:05):
Yeah, I can't think of it either.
Speaker 1 (02:06):
Yeah, but he's just sitting there.
Speaker 2 (02:07):
It's like the hot or not.
That's how YouTube started ahotter, not list.
Speaker 1 (02:12):
Did they really?
Speaker 2 (02:13):
That was like the theme for like the dating.
Speaker 1 (02:16):
Ironically, we have that now.
You just swipe left or right,it's the same thing.
Oh my gosh, youtube could havebeen Tinder YouTube.
Speaker 2 (02:27):
Could you imagine?
Speaker 1 (02:27):
YouTube, you Tinder, ladies and gentlemen, it would
have been you date, but maybe itshould be at this point, I
don't know.
Anyway, 20 years.
Congratulations to YouTube.
Thank you for allowing so manycreators to have full-time jobs
and even hire other people anddo amazing things all around the
world, across the world, acrossthe nation, across everywhere.
So let's get into this firstone.
Speaker 2 (02:45):
Jen, you did something recently on Discord
and this person wrote in, so I'dlove to hear what they had to
say, yeah, we had a party onDiscord, which is becoming a
regular thing, of doing moreworkshop-type things on Discord
so that it's more concentratedyou could show up, really learn
about specific things obviouslycome to every single one, but at
(03:07):
least that way and I mean, youknow we go into more detail, of
course, but at least you knowwhat you're getting into ahead
of time and you can be preparedif you want to come on stage, if
you have boost and you want tospeak, and it's really fun.
It's just like a really chillhangout.
Speaker 1 (03:21):
So, for those who don't know, discord is a piece
of software where you can use abrowser that is.
It's almost like a chat room ina way, but not quite.
It's kind of in between a chatroom and a forum and all these
things.
You can have these live stages,which Jen was on recently.
We've actually also recorded anepisode there and there's tons
of creators.
Vidiqcom slash discord.
(03:41):
It's free.
You can go in there, have funand talk to a whole bunch of
creators, get some of yourthumbnails and titles uh taken a
look at and given feedback for,and if you have booster above,
you get even more access and beable to talk to people like Jen
which includes one-on-onecoaching as well.
Speaker 2 (03:56):
You have access if you have one-on-one coaching?
Speaker 1 (03:57):
yes, that as well.
So if you're interested, checkout vidIQcom slash discord.
There'll also be a link in theshow notes in the description.
Speaking of show notes, ifyou're listening to the audio
only podcast, we have a textmessage from one of our
listeners, jen.
All right, caleb.
Speaker 2 (04:10):
Caleb was in the discord and he had a great time
and he's looking forward to thenext one.
And that kicks off the questiontoday around evergreen content
versus time relevant slash,trending content, and I think
we're gonna talk quite a bit onevergreen versus trending
content.
But caleb's specific questionis that he wants to increase the
(04:33):
frequency at which I'm postingby tapping into the always
flowing stream of informationregarding video game shocking oh
, gaming, I'm down with that.
Count me in but to do so wouldrequire a cutback in time I
devote to editing on those moretime sensitive topics.
I think this also kind of leansinto quantity versus quality.
(04:55):
We're really fighting with thebig ones right off the bat right
, like really, really bigdifferences.
Um, do you think that pumpingout content that is more time
sensitive and relevant to themoment could potentially confuse
YouTube to the style of contentthat I want to have the most,
which would be evergreen stylevideos?
Speaker 1 (05:16):
Interesting.
So Caleb wants to have moreevergreen.
Speaker 2 (05:19):
Yes.
Speaker 1 (05:20):
However, acknowledges that there is a certain value
to more timely information.
Speaker 2 (05:27):
And how to balance the editing for the editing and
time for well content.
I mean just yeah.
Speaker 1 (05:36):
So I dabbled a lot in the timely content when I was
doing my channel and stuff.
So I get what that is.
So I get what that is.
And the thing is the way thatviews and CTR and stuff are
important to those videos ismuch different than like
something that's evergreen.
Evergreen is like someone threeyears from now can watch that
video and get something out ofit.
Right, when you're doing like areview on a product that comes
(05:59):
out, there's like a very smallamount of time.
Or if there's news about a newproduct that's coming out.
It's only interesting for ashort amount of time.
So your CTR has to be kindahigh, because later on it's not
gonna matter.
Are you interested in the Sonycamera that came out three years
ago?
If you wanna watch a videoabout that no, not the review of
it, in case you're buying asecond hand, but just like the
(06:22):
fact that it the problem.
When you get that thing, youpop it up and everyone's
interested in the moment, andthat moment can be anywhere from
24 hours to maybe a week, andthen after that it's dead.
It's an exciting thing becauseyou get all your views very fast
.
So it's very cool to see that.
It's like oh my gosh, I got3,000 views in an hour.
Holy crap, I've done it, I'msuccessful.
And then a week later no one'swatching that video, I'm
(06:46):
canceled all in the span of aweek.
It's it.
There's a lot to it andmentally it strains you.
It really can be very strainingbecause the ups and downs of
that and the way that you attackthose type of videos is
completely different thanevergreen when you were doing
your vlogs.
Your vlogs are pretty muchevergreen, right, for the most
part most part.
Yeah, right, I could watch oneyear a year ago and still be
(07:08):
interested in today, right?
You could be so how do youapproach more evergreen content,
knowing that someone, two yearsfrom now, can watch it and
still be relevant?
Speaker 2 (07:17):
well, thinking about the difference of what evergreen
content is versus viral contentis how you decide really just
that, that starting factor.
So when we talk about viralcontent, we're talking about
trends, we're talking aboutwhat's happening now.
We're talking about theinterest being like travis was
saying like today, now this week, maybe this month, but you have
(07:42):
a limited time for people to beinterested in that, and then it
dies out.
When we think about evergreencontent, we're thinking about
what problem am I solving forsomebody and what is it that my
audience desires that they'regoing to be interested in over
the course of any amount of time, and sometimes you know they
can go hand in hand.
(08:02):
But really really big differencebetween the two and I think
sometimes we think evergreencontent and viral content is the
same just because we thinkviews yeah we just think a lot
of views, but the intent behindthose videos is how you should
match your expectations for theperformance of those videos over
time right, yeah and how tomake it in a sense that you know
(08:27):
in a vlog world.
Well, I mean, realisticallyit's not a vlog.
Any evergreen content I had onthe channel was not a vlog
interesting.
Speaker 1 (08:38):
Yeah, what was it?
Speaker 2 (08:39):
there's vlogs that will get um.
You know traffic, they'lltrickle in, but, like true, true
, evergreen content was solvinga problem for my audience ah
that was related to what I wasvlogging about that's
interesting, like what problemsdid you solve?
Speaker 1 (08:57):
you did something like a refrigerator once, did
you?
Am I thinking about somethingelse?
Did you do something with arefrigerator?
Speaker 2 (09:03):
why do I my refrigeration channel?
Why do I look at you and thinkrefrigerator Guys, subscribe now
.
I know everything there is toknow about coolant.
Speaker 1 (09:12):
Gen fridge.
Speaker 2 (09:13):
And that's, I think, the only thing I actually know
Coolant.
Speaker 1 (09:17):
Last time it was like physics.
You were like I don't know whatphysics are, and now?
But you know, coolant.
Though that was a hell of ajoke.
Speaker 2 (09:24):
That is, yeah, I mean subscribe to my fridge channel.
Yeah, do you know, is yourfridge on?
Do you even know that?
Is it running?
Speaker 1 (09:33):
Yeah, you better go catch it Damn it Dad jokes.
Speaker 2 (09:37):
That is literally the bio of my fridge channel, your
fridge channel.
Speaker 1 (09:43):
We're going to get so many emails about that, all
right.
So, with that being said, yes,the step back is can you do both
?
Yes, you can the.
The expectations of whathappens to those videos is
completely different.
One's gonna live very maybe anddepending on the video content,
like the evergreen.
Your expectations should besome videos trickling, but for a
very long time, like that's thewhole point of it.
Um, a more timely video, youmight get a spike right.
(10:05):
It's the adrenaline.
Speaker 2 (10:06):
It's the shorts adrenaline it is right it is.
It is like that overnightfeeling that, like everyone
thinks is success on youtube,where you wake up and you look
in studio and you're like oh mygod, and you gotta tell a
million people like you're nevergonna believe what happened
right, and they won't yeah, theyalso.
They won't also care, yeah theydon't care either we care, we
love it, we care we think it'samazing you wake up gripping
(10:28):
your couch, like that you canemail us, we care white knuckle
grip.
Speaker 1 (10:32):
Um yeah, so expectations are different and
you know, depending on what thetimely content is, a lot of
times there's a higher tolerancefor less edited content.
For news related stuff, likeyou don't need to have amazing
b-roll and everything If it'slike a news story or something
that's very timely, it just likeget the information out there,
whereas something that'severgreen, I think if you really
want it to last the course oftime, you need to take a little
(10:53):
bit of extra time with theediting and the thought and the
storytelling and all that stuff.
Speaker 2 (10:57):
Yeah, it's definitely a more high effort video.
Well, it could be, could beright.
I mean, if you want people tobe more interested in your
channel, I would say go the higheffort route, because even if
someone's say searching this,because traffic plays a huge
role into, you know, viralversus evergreen but if
someone's searching this contentand it's like you know you're
(11:17):
not really proud of it and it'sthe one racking in views for
your channel, it's probably notgoing to work out fantastic.
So a lot of times why we haveto unlist some of our most
popular content, it can be ahappy accident and it's actually
slowly destroying your channel.
But that's a conversation.
Speaker 1 (11:35):
You unlisted all your refrigerator content.
Speaker 2 (11:37):
I unlisted and pivoted my refrigeration channel
.
I knew it, it was there.
Speaker 1 (11:43):
I was thinking refrigerator Jen.
Speaker 2 (11:44):
It's actually heating and cooling.
Speaker 1 (11:47):
now I also could be having an aneurysm right now and
just remembering things wrong.
Speaker 2 (11:50):
Heating and cooling OSHA certified.
Speaker 1 (11:53):
The fact that you know what OSHA certified is is
kind of wild.
Kind of wild.
This, ladies and gentlemen, isa woman who can't drive to
Seattle without cracking herwindshield.
Speaker 2 (12:03):
Oh my gosh, I cracked another windshield guys.
Speaker 1 (12:06):
Twice.
It's two times in a row.
She's driven up two times to dothe podcast.
Both times cracked thewindshield.
What happened this time?
Speaker 2 (12:11):
No, the first time I had a flat the morning of.
The second time I cracked mywindshield.
The third time here cracked mywindshield again.
Speaker 1 (12:19):
How bad is it this time?
It's not.
Speaker 2 (12:21):
It's a ding, but I do have a lifetime warranty from
the last correct one.
Speaker 1 (12:24):
They're going to be like what are you doing?
Speaker 2 (12:26):
Like a week later he's like oh, my God.
And then like, honestly, likegoing to be super embarrassed
that I have not vacuumed outlike the little glass shards
from the first time, and he'sgoing to come back and be like
what?
Speaker 1 (12:35):
I did see the glass shards.
Like what?
Speaker 2 (12:46):
I did actually see them wild.
They live there.
It's a wild, it's like littledust, little.
Speaker 1 (12:49):
It's like very dangerous little dust.
You might die, or at leastgonna lose some iq points for
sure.
Um, speaking of losing iq, butlet's get back to what, uh, what
?
Was said oh, can we go back tothe the first one?
We're only, we're not gonnastay on the first one um caleb's
.
So, uh, finish, yeah.
What else did he have to say?
Speaker 2 (13:04):
so should we touch on the quality versus quantity, or
do you think that we coveredthat?
Speaker 1 (13:09):
enough.
No, we didn't actually Like thehigh effort we started to talk
about the high effort.
But high effort doesn'tnecessarily mean quality.
You can spend a whole bunch ofeffort in making something
crappy.
Speaker 2 (13:19):
I've done this many times.
Nothing but motivation here.
Speaker 1 (13:21):
Let me tell you something you can here.
Speaker 2 (13:26):
let me tell you something you can spend a bunch
of high quality time making somelow quality garbage very easily
.
Speaker 1 (13:30):
So how do we draw that line?
How do we draw that line?
Speaker 2 (13:33):
we should ask a podcast well, if we're trying to
make, I like to suggest forpeople to try one high effort
video a month.
It means you're putting moretime into your idea, your
packaging, the execution of thevideo.
I would say, not necessarilythe editing that could really be
up for debate, but it shouldfit into your channel the way
(13:53):
that it would normally with yourediting style.
It just comes down to maybethis is filmed in a few
locations, maybe this actuallytakes a month to film, maybe
you're doing a 30-day challengeLike that's a high effort video
because of the time that it'staking and the dedication.
So that's that's.
Speaker 1 (14:14):
We're really going for quality on that one yeah,
and I think you can know if you,if you're paying attention to
your own niche, uh, you shouldknow what quality is in your
niche, because the quality in aniche actually could be
different.
Think about, um, I think of joe, the plumber that we talk about
so often here on the podcastand his plumbing channel, where
he's clogging we are competitors.
Speaker 2 (14:36):
We don't need my refrigeration channel and joe's
channel.
Y'all, y'all, hate each other.
Speaker 1 (14:40):
Oh my god that dude is that dude is unclogging that
toilet, thinking that Jenrefrigeration channel can't
stand her OSHA certified.
Speaker 2 (14:48):
My butt OSHA certified.
Speaker 1 (14:51):
Oh, my Lord.
Okay, but yeah, for example,some high effort.
Things might have more to dowith research and the actual
information you're giving out,versus trying to get the perfect
shot, the perfect camera angle,the perfect thing Like.
It doesn't necessarily meanthat it just means that you're
going to spend more time makingthat video excellent, whatever
that means.
Speaker 2 (15:10):
And then when we think about quality and we come
back to this like trend ideayeah, sometimes quality is the
winner.
Yeah, quantity Sorry.
Speaker 1 (15:18):
That was wrong.
Speaker 2 (15:19):
I meant to say quantity, that's all right.
Quantity is getting thatcontent out fast because it's
relevant and it's now.
And yeah, you can suffer on thequantity of it a little.
I said it backwards, you saidright, so you're not even here
correcting me because I'm justwatching, I'm having a good time
, just literally like yeah, nothat sounds right, sounds good
to me.
(15:39):
If you're trying to get contentout fast, it's okay to take time
away from the editing and notlook for perfection and realize
like it's strike now or you'rejust missing out on an
opportunity.
Yes, so the type of contentalso matters, which you know
they kind of go hand in hand.
If we're talking about viraltrending content and trend
jacking, then yeah, maybe you gofor that quick turnaround, less
(16:04):
quality.
But if we're looking at theevergreen, then quantity is not
going to make sense becausewe're just pumping out low
quality, evergreen content thatwe're hoping the internet sees
forever.
How's it going to help us?
Speaker 1 (16:22):
Yes, and I feel like you just have to understand in
your mind that the bar forexcellence of each of those is
different.
It's not the same, and what jenjust said is really kind of
critical to understanding thatgetting something out fast
sometimes is the bar yeah, justget it out fast, like you know
the information.
Take your little notes.
If you write a script, write ascript, get it out.
And your editing is not goingto be perfect.
(16:43):
You're going to look back at itand go oh crap, I misspelled
something.
Don't worry, comment sectionwill let you know all about how
you should have spelled it rightmaybe you misspelled it on
purpose, maybe even, which I'vesometimes have left mistakes in
on purpose.
Um, so, yeah, that that bar ofexcellence is different than
something you're going to spendmore time on, that you want
people, two years from now, towatch and go.
Oh, this is still relevant tome.
I I still like it, it's stillentertaining, it's still
(17:03):
interesting.
Speaking of that like and we'llget into the rest of this
question here in a second Didyou?
This is kind of before yourtime, but still in the time now.
Have you ever heard of HomestarRunner?
Speaker 2 (17:16):
No, actually.
Speaker 1 (17:17):
So Homestar Runner was an animated Flash.
Do you remember Adobe Flash?
Speaker 2 (17:21):
Yeah.
Speaker 1 (17:21):
Okay, back in the day , before streaming was
everywhere, adobe Flash was onwebsites and it was this really
funny animated.
Every week I'd go and watch it.
I loved it.
Homestar Runner is this littleanimated guy.
He doesn't even have armsReally funny lisp, and he has
strong bad, which is this kindof.
You have to see this.
I'll have to show you this atlunch today.
Speaker 2 (17:42):
I'm excited.
Speaker 1 (17:43):
So funny.
So it's just a silly littleshow.
But this was back again whenFlash, kind of before YouTube
and everything.
Well, I just weirdly found themon YouTube.
So apparently for the last 15,16 years they've actually been
posting some of their oldervideos and some new content on
YouTube.
And this is a cartoon from like20 years ago, Like it was way
old.
Speaker 2 (18:00):
Is he modern?
Speaker 1 (18:00):
modern now yes, but the whole thing is that it's
modern but old becauseeverything was outdated, like in
the in his show, like the guy'slaptop was a or his computer
was a 486 I don't even know ifyou know what a 486 is um, and
he's still using like a 486laptop and today I think.
Speaker 2 (18:18):
what you're asking me , travis, is did I have a laptop
when I was six years old?
Since, since I'm only 20, theanswer is no, no.
Speaker 1 (18:25):
I don't think you even know what a 486 is, but
regardless, they keep itrelevant.
Even any of those episodes thatare older today are still
relevant.
You can still watch them andstill laugh.
They were made 20-somethingyears ago and even the ones that
were made 15 years ago arestill funny today, despite the
fact that this stuff was made solong ago, before even YouTube
was really a thing and before itwas anything.
(18:46):
That was like where it is today, like you watch it on TV and
stuff.
Like all of these things thatwere made back then were made in
mind with humor and not evennecessarily being timely, but
something interesting that wasgoing to be interesting forever
and it still is.
And it's funny because I justtripped across them the other
day, and that's even betterbecause it's nostalgic that's
what hits me six times over,because I'm like, oh my god when
(19:09):
I show you this when I show youthis at lunch, you're gonna
love it evergreen content.
Speaker 2 (19:13):
People are always gonna remember it and it's just
gonna get older and older andmore nostalgic and more
nostalgic.
Speaker 1 (19:18):
That's why I think about myself.
Speaker 2 (19:20):
I get older and more nostalgic well, this is when we
think of content that's likebest of yeah, you know 2010's
music best like.
These are lists that are gonnabe interesting past 2010 I hope
so because at that point they'relike throwbacks or nostalgic
yeah I mean personally.
I think 2010 was a week herefor me.
Speaker 1 (19:40):
I think 90s music really just rules.
All it's 90s or nothing goodexample.
But I don't even know what thehell's going on anymore.
I just watch, I just listen tothe 90s music and just rules all
it's 90s or nothing.
That was not a good example,but I don't even know what the
hell's going on anymore.
I just listen to the 90s musicand I sit in my little bubble.
Every once in a while somethingslid.
Speaker 2 (19:52):
Do you have XM radio?
Is that how you're listening?
Speaker 1 (19:55):
No, that's not how I listen to music, but here's the
thing.
Speaker 2 (19:57):
Yeah.
Speaker 1 (19:59):
Every once in a while , a piece of music slips through
and I ended up being obsessedabout it.
You know what my upset, butit's usually music that's a year
old or more.
Okay, Like I just missed itwhen it came out.
There's this song standing nextto you.
It's by like a K-pop guy, andthen he got Usher in.
It's so good, but it came outlike a year and a half ago.
Speaker 2 (20:20):
I wanted you to say like the most, like ratchet song
I wanted you to be like likewop.
I mean, I've heard it I can'tget enough of and I got ready
well, this morning you know,travis is driving over I didn't
like cardi b for a while andthen she had some bangers.
Speaker 1 (20:33):
I'm kind of like I kind of like cardi b a little
bit, but forget about that.
I'm not talking about that.
I'm talking about just randomstuff that makes this way.
I don't know why we're talkingabout this.
Can we get to the rest of thequestion?
I have no idea what's going on,right?
Speaker 2 (20:43):
now.
So Caleb continues to go on.
He left out what music he gotready to this morning, but he
goes on to say he wants to havethe most exposure, talking about
the Evergreen style videos, ordoes he see that as a natural
extension of the concept ofcontent buckets?
And content buckets wassomething that we went over in
(21:04):
the Discord towards the end andit would definitely be a good
workshop and full episode tohave.
Speaker 1 (21:12):
But let's talk about it now let's talk a little bit
about now, because the thing isin another episode.
Uh, you'll see in another weekor so I don't know exactly when
the scheduling's going to be.
We're going to talk about, likeyoutube terms.
So this reminds me way backwhen we kind of first started
and someone wrote in.
They didn't know what one of 10meant.
Speaker 2 (21:27):
Yes.
Speaker 1 (21:28):
Right.
So content buckets one of 10,there's another question that's
coming in in another futureepisode are things that we take
for granted that people wouldknow but they don't.
And we usually are pretty goodabout explaining different
terminology, but every once in awhile we just kind of get into
the vibe and we just forgetpeople listening and they're
like I don't know what the hellthey're talking about.
What is the one of 10?
What is this thing?
(21:48):
Content buckets?
content buckets in fairness is amore advanced concept that even
youtubers that have been aroundfor a long time might not know
this is something.
Speaker 2 (21:57):
This is like a very strategy, heavy concept like
this is not youtube 101 likethis is something that you're
going to go over in like adedicated one-on-one coaching
type of situation where yourcoach is providing you with a
strategy for your channel.
And this is part of it, so youwant to hear my coaching spiel.
Speaker 1 (22:16):
Please.
Speaker 2 (22:17):
I use like the same example every single time.
Speaker 1 (22:19):
Do it.
I always do too.
I use, like the same.
It's not chocolate cake, though, is it?
It's not chocolate.
Oh, it is cooking, it iscooking, I can throw chocolate
cake into that.
Speaker 2 (22:26):
All right, let's hear it.
Actually I can way.
I know there's a lot of cutespots where we are.
So content buckets are what yourchannel is made up of.
Every channel typically hasthree content buckets.
As a small channel, recommendless and maybe you have more,
(22:51):
but we're just going to saythree.
So what this would look like asa cooking channel would
potentially be three differentcategories and then you have
infinite amount of ideas thatfill those categories.
So one of those could be30-minute meals.
You could have infinite amountof dishes that all take 30
minutes to make.
That 30-minute meals is thatcontent bucket.
(23:11):
It is like the umbrella to allof these different dishes that
are going to be different, butthe viewer is going to have
interest in the 30-minute aspect.
Then the second content bucketmight be your air fryer.
I don't know why I say airfryer every time.
I don't even have an air fryer.
Speaker 1 (23:26):
Air fryers are great.
How can you not have an airfryer?
Speaker 2 (23:28):
Everybody loves air fryers, though, so I feel like
it's highly discoverable.
Speaker 1 (23:30):
If you have a cooking channel, how dare you?
Maybe one?
Speaker 2 (23:38):
day I'll cave.
Maybe I don't know, I just havean oven?
Speaker 1 (23:39):
I just don't get it.
An oven is an air fryer.
It can be A convection oven.
Speaker 2 (23:41):
Convection oven is an air fryer.
Speaker 1 (23:42):
I have a convection oven and I have an air fryer,
and let me tell you somethingthey're different.
While they are the same, theyare different.
I don't know how to explain itto you.
I Evergreen content, evergreencomment.
Why?
Speaker 2 (23:55):
my air fryer is actually different than my oven.
Speaker 1 (23:57):
There's a piece of evergreen content, 100%, as you
were saying.
Speaker 2 (24:02):
Except nobody knows the answer, so it'll never be
made.
So you have this air fryerbucket, which could be all
different recipes.
You're just making your airfryer.
Someone with an air fryer isgoing to want to watch all these
recipes.
And then maybe your third oneare family recipes.
Maybe they're old, traditionalrecipes.
Maybe you're have an italiancooking channel and they're you
(24:24):
know, you're nona's recipes I'mwaiting for you to finish that
sentence.
Speaker 1 (24:29):
Go ahead, keep going.
I'd like to hear how far youdig yourself on this one.
Speaker 2 (24:32):
Go ahead make nona Nona's Sunday gravy.
Speaker 1 (24:35):
Whose.
Speaker 2 (24:37):
What.
Speaker 1 (24:37):
Nona.
Speaker 2 (24:38):
Nona who's.
Speaker 1 (24:39):
Nona.
Speaker 2 (24:40):
Your grandma.
Speaker 1 (24:42):
You mean Nana?
No wait, it depends on what didyou call your grandma.
Speaker 2 (24:46):
Do you want to see how many names we can think for
grandma?
Speaker 1 (24:49):
What did you, okay?
What did you name your?
What did you call yourgrandmother by?
Speaker 2 (24:53):
Grandma.
Speaker 1 (24:53):
Grandma.
Okay, I did my mom.
Speaker 2 (24:55):
Okay, there's also like uh, there's a lot of ones
right, mama, my mom was the one,me, ma, I guess some people you
know I've never heard of thenina.
Speaker 1 (25:04):
No, no, no would you just?
No, no, no, ma, no, no.
I'm being serious.
I have no idea what's happeningright now.
Like n-o-n-a n-o-n-n-a.
No no no, no, no okay all right, I'll take it what one more
(25:25):
time, one more time.
Speaker 2 (25:27):
Can we get a?
Speaker 1 (25:27):
no, no I don't know what's going on um okay, but
Nona, okay.
Speaker 2 (25:35):
That's your third content bucket.
Speaker 1 (25:37):
Your third content bucket is Nona.
Nona's recipes.
Speaker 2 (25:42):
I've never heard of Nona.
Speaker 1 (25:42):
Nona's recipes.
That's awesome, I love it.
Speaker 2 (25:45):
Okay, but this is what your channel is made of,
and one of these is going to beyour most discoverable types of
content.
You're never going to havethree buckets that perform the
same, and then You're nevergoing to have three buckets that
perform the same and then otherways to introduce this could be
.
One of them is, you know, maybeknown as recipes are for your
community.
Maybe the rest of the worldisn't really interested in your
grandma's recipes and those arethe videos that you make that do
(26:07):
really well for communitycontent, and maybe the air fryer
ones are what bring in the newviewers to then see what else is
going on with your channel.
But that's typically how thethree buckets works.
Speaker 1 (26:21):
Yeah, very important.
Speaker 2 (26:21):
You always want to have one of them.
Be Nona, though.
It's super important to have aNona bucket.
Speaker 1 (26:26):
You need to have a Nona bucket.
I mean, that sounds like sometype of order at a restaurant.
Speaker 2 (26:33):
I need a Nona bucket.
I need the Nona bucket, likethe.
Speaker 1 (26:35):
KFC.
You say I can need the Nonabucket.
I need the Nona bucket Like theKFC.
You say I can have the Nonabucket, the Nona bucket.
Good God, all right.
Speaker 2 (26:40):
What else does he?
Speaker 1 (26:40):
say let's finish this email off before we lose our
episodes.
Speaker 2 (26:43):
He would appreciate any feedback.
So would I I mean the feedbackwe need is does Nona so?
Does the evergreen videos andthe viral content?
They just become a naturalextension of the channel, or are
they really intentional?
Speaker 1 (26:59):
So I feel like you have to look at whatever content
that you're making and makethese decisions.
If you can make them early onin your process, great.
If you can't, some people likewe've talked to a lot of people
that have written in to us thathaven't even started their
channels no-transcript direction.
(27:21):
It's usually what happens topeople.
So once you figure out whateverthat direction is, you then
want to determine whether you'regoing to have things that are
timely or not, or if you'regoing to be an evergreen channel
.
Once you start figuring thatout, I have a full-time job with
a wife and kids.
I don't.
I don't have any of thesethings, except for, maybe, a
full-time job.
Speaker 2 (27:38):
That's arguable too.
Actually, I'm trying to say hedoesn't have a full-time job,
but I don't have anything.
Speaker 1 (27:42):
I don't have that I'm just here.
I just showed up.
I literally just showed up.
I have all these things.
Take all this time and I got anhour a just and you can't burn
yourself out no, and the thingis, if it's a timely thing, that
happened monday and it's fridayyou're filming.
Don't try to do the timelything, it's too late.
Do the do the evergreen thingyeah and we see a lot of people
(28:04):
write in about like I only haveso much time, what should I
dedicate it to?
I think, as a smaller creator,as you're first starting out.
Number one, make sure it's fun,man it's got to be fun, because
if you're not in love with whatyou're doing, those few views
are going to hurt so much worse,so much worse.
I know you're struggling,you're, you're trying to get it.
You know, get something behindand get it going and stuff and
some people are talking aboutthey want to leave their
(28:26):
full-time jobs to do this asfull-time.
The reality is it's verydifficult.
Um, you can get there.
Be in love with you need to bewanting to do more of it.
You need to be like as soon asyou're done making that video,
you're like I can't wait to makethe next one.
Like, really honestly, it's gotto be in you so that when
you're doing it and things don'twork out, you're still okay
(28:46):
with it.
Because at some point, when youare making money from it and
things are like I need thisthing to do well and it doesn't
do well, you've still got to beokay with it because there's so
much uncertainty in alwaysuncertainty.
Speaker 2 (28:58):
Yeah, and I think this is something to not
overthink you, you can't alwaysplan this, like you can't plan a
trend, like you can't say, inthree videos, I'm gonna, you
know, make a trending videoright like maybe evergreen ideas
you can have planned and youget to them when you have that
time.
But these do naturallyintegrate into just you being a
(29:21):
creator and coming up with ideaslike I would be so surprised if
there was someone who was likeI sit down one day, I come up
with all my ideas.
I never think about it again nottill, like a month, like no, as
a creator, like you're alwaysthinking you're watching.
I like that idea.
I could make something similarto that.
And this is also how much timeyou're spending consuming, which
should be way more than youcreating, because if you're not
(29:45):
consuming, you don't know what'sgoing to be trending, you don't
know what's working, you don'tknow what other people are
experimenting with.
And if you go back to you knowour three content bucket, like
you're doing this air fryerbucket, but maybe some type of
recipe just popped off on tiktokand you're like you know what I
could make that in my air fryer, and now you've kind of you
jacked this trend that'shappening.
(30:07):
But you're also naturallyincorporating into one of your
content, your buckets of contenton your channel, and that just
happens and if you get to makethat video.
You get to make that video, butit's, I would say, more of just
an active thought as a creatorand not something to put so much
pressure on, because if thatjust seems fun to you and you're
(30:27):
like, oh, I could make you knowI could put sour patch kid in
my air fryer.
Everybody else is doing it Idon't know I'm not on this side
of tiktok.
What are you doing?
Speaker 1 (30:39):
did your nana do that ?
Oh, I just about broke the tvwhoops, someone's out there
doing it oh my god but okay,that that's okay.
Speaker 2 (30:48):
That comes naturally.
As a creator, you're constantlythinking, you're constantly
coming up with ideas, yeah, andif it seems fun and exciting,
like travis said, then you, youknow, it can tick more than one
box.
Speaker 1 (30:59):
Okay, that's true.
All right, let's finish thisepisode about something that's
been trending lately, just inthe last couple of days.
Of course, when you're watchingthis, it might have been a week
or so before that depending onwhen you watch this have you
heard of the 100 gorillas versusone man, thing that people are
talking about now.
No 100 gorillas versus one man,thing that's going that people
are talking about now.
(31:20):
No see, what is it.
So I think this started on espn.
I don't know exactly where itstarted, uh, but I can tell you
how it came into the kind of therealm of youtube.
Uh, the thought is you know,can 100 men beat one gorilla?
And some people are sayingsilverback, people are, people
are kind of cutting gorillas aremean they are they're, they're
very, very scary.
Yes, so that's been theconversation, right, and I think
(31:40):
most people say the gorillawould win, but there's a couple
of thoughts behind it.
I can break down what I thinkabout that, okay, but here's how
it came into the YouTube space.
Mr Beast was like should I dothis?
Speaker 2 (31:50):
So I feel like whenever he says Should he put
100 people against the gorilla?
Wait, is this actually?
Speaker 1 (31:55):
he tweeted it.
Speaker 2 (31:56):
Now whether it's actually gonna do it.
I mean, I didn't know, this waslike some interview where he
was like, yeah, he put it ontwitter but I don't know that.
Speaker 1 (32:04):
I think he was just being, I think he was just
joking yeah, but you never knowwith him.
Yeah, no, you don't you neverknow with him, he might come up
with some way to make it happen,right, because he did squid
games.
For god's sakes so um, first ofall, don't do that.
I mean, even if you come upwith some silly way of doing it,
it defeats the purpose of whatthe actual thing is.
Second day, if we want to breakdown 100 and, by the way, send
(32:24):
us an email if you, who youthink, wins 100 gorillas one man
, whatever, uh, or 100 gorillasone man?
Speaker 2 (32:30):
no, that's not oh my gosh, that's unfair 100 man, one
gorilla.
Speaker 1 (32:33):
Well, how do you think that would?
That would turn out like whatdo you?
What do you think would happen?
Speaker 2 (32:36):
because I saw an actual simulation.
Speaker 1 (32:38):
Someone put a computer simulation I love
people.
Speaker 2 (32:40):
I love people in their skill seat.
They made it their own.
They were like.
You know what I do simulations.
I'm gonna simulate thisliterally what happened
literally, they jumped on thistrend in a way that made sense
for them but I think the gorillawould ultimately win.
I think they would take downevery.
I don't think there's anythinga human could do, probably.
Speaker 1 (32:57):
But here's the thing I think it depends on the men
and stuff, because you have toremember, 100 men is a lot.
Speaker 2 (33:02):
What's the situation?
That's the other thing when 100men camping in the woods and a
gorilla came up and just startedplucking them off.
Or did 100 men come up with aplan to conquer the gorilla
together?
And then they were bothreleased at the same time, while
20 of them are fighting thegorilla, the other 80 better be
figuring out a game plan.
Speaker 1 (33:20):
What you hope is the gorilla runs out of energy at
some point and then eventuallyit's death by a thousand paper
bites, because here's the otherpaper bites, paper cuts.
The other thing is, like youknow, a whole bunch of ants can
kill you, like fire ants.
Speaker 2 (33:34):
Yeah, right.
Speaker 1 (33:38):
So there's that idea.
So I don't know, I mean I thinkprobably gorilla win, but uh, I
don't know.
It depends on who the men are,if they smart and they muscular,
huh I'm going gorilla.
I mean, you're probably safe,bet there, probably safe bet.
All we want to say to you isdon't fight a whole bunch of
gorillas, even if it's just one,don't even fight just the one,
but make sure you hit thesubscribe button and make sure
(33:58):
if you can leave us a five starreview on your audio podcast
listening, because most of youlistening only five stars only
five stars.
I saw one of you didn't leavefive star, a little bit upset on
my birthday really bro wow thatperson just and here we said
really I feel like clearexpectations, that it's very
clear about this.
I don't think this, I don'tthink we've ever not said five
stars.
Speaker 2 (34:17):
Some people can't follow directions.
Speaker 1 (34:19):
I did see someone did follow directions and send less
than five star and love knowing.
Speaker 2 (34:22):
And then was like I hate your podcast.
Speaker 1 (34:24):
No, the one who sent a one.
I'm like, oh well, it's a oneout of 10, is what they mean.
It's a one out of 10 stars whatthey meant.
Anyway, don't like it, just goaway, that's fine.
We don't, that's fine, you cango away.
I feel like and I gotta talkabout that too to how content
isn't for everybody.
We're that's coming up in thefuture episodes.
Make sure you are subscribedand make sure you watch the next
(34:44):
one.
Jen say goodbye bye.
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