Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Something you need to
understand from the very day,
one you need to understandsubscribers do not equal views.
Speaker 2 (00:06):
You think, okay, well
, I have to do what's working.
But the thing is in reality, wealways want to test new content
.
Speaker 1 (00:13):
Because there's so
many myths about YouTube content
and YouTube that it's hurtfulfor some creators because
they'll listen to the wrongthing.
Hey, welcome back to the onlypodcast that helps you grow your
YouTube channel, and sometimeswe talk about our dogs doing
things.
I'm Travis and I'm here with myco-host.
She's back, Tina.
What's going on.
Speaker 2 (00:34):
You know sorry.
Speaker 1 (00:35):
Oh my gosh.
Speaker 2 (00:36):
My dog, my dog isn't
doing anything crazy.
I don't know.
Speaker 1 (00:40):
You don't want to say
it in the last episode.
I don't know.
You don't want to set it in thelast episode.
I don't know nothing aboutnothing.
I don't know nothing aboutnothing.
But I'm Travis.
I'm here to help you grow aYouTube channel.
Tina's going to help us as well.
She's one of the FitIQ coacheshere.
So if you're interested insomething like that, we got some
links in the description belowand you'll find how amazingly
smart she is in this episode.
And I just want to job.
Last time Really enjoyed theconversation we had.
(01:03):
We learned some things.
We had a hot Tina tip and we'llbe doing that again this
episode Super excited about that.
How did you feel about your hotTina tip last time?
It was actually good.
Speaker 2 (01:14):
I loved my hot tip
personally because I know it
works.
Speaker 1 (01:19):
There you go, but if
you missed it, you got to go
back and watch that episode orlisten to that episode on the
audio podcast, of course, andyou'll be able to hear that hot
Tina tip, which actually is alegitimate tip.
It's not we're just jokingaround, but it actually is a
really good tip.
If you're new here, we're hereto help you grow your YouTube
channel and we answer yourquestions.
All you got to do send us anemail at theboostvidIQcom or, if
you're listening, there's alittle link in the show notes
(01:42):
that says text us and click itand you can open up a text
message.
I talked about last episode.
I'm still why.
I think it's wild that peoplewill type really long texts on
the phone.
People know this, did listen tothis, this uh podcast.
Speaker 2 (01:53):
you are a long-form
texter I, I don't discriminate
is really what it is.
Speaker 1 (01:58):
I I think it's wild,
you gotta communicate.
Communication is thecornerstone of all relationships
, that's true, that's so true,man, you you spitting right now
okay let's get into the firstemail before I say something
that gets me fired.
All right, first email at theboost that video, qcom.
Hey, there it's keck.
(02:20):
I left a comment on a recentvideo stating that my channel
has more than doubled insubscribers within the last
month.
Monkey from 800 to 2,500 subs,over a hundred thousand long
form views, thanks to all thework.
I've put it in your guys advice.
However, I'm finding itextremely hard to not burn out,
even when I'm getting theresults I want.
I aim for one video a week, buteven that becomes draining at
(02:41):
times, since smaller creatorslike me have to do everything on
our own.
Also, I'm on medication over afew months where fatigue is a
major side effect.
What are some tips to balanceconsistency and not burning out
and to not beat myself up aboutmissing a week, although I know
I should be uploading while I'mgetting so much momentum.
And that's the thing On today'sepisode.
This is one of the things we'regoing to talk about.
We're going to talk aboutburnout, algorithm myths,
(03:03):
content buckets and a lot more,and this very first one, talking
about burnout, is so importantbecause it's if you do YouTube
long enough and you try to, ifyou're trying to legitimately
grow it.
You're probably going to burnout at some point because it's
it's like.
It's like an escalator thatmoves too fast and you can never
(03:25):
quite get to the top becauseyou don't know what the top is.
What's the top?
The top, what is the top of theYouTube ladder?
Even, what is it?
I don't think it's anything.
Speaker 2 (03:34):
There is no top.
Speaker 1 (03:35):
Oh my God, it's like
the matrix there is no top,
there's no spoon, oh my God.
So tell me about this.
Um, when a creator comes to youand you can tell they're
starting to sometimes they don'teven know they're starting to
burn out, they're just puttingout content mindlessly and
they're just kind of you cantell in their content.
And a lot of times you'll seethis in comments, your YouTube
journey, because I've had thistoday.
Speaker 2 (04:09):
I spoke to two
different people on this.
One is a smaller channel andshe was already burning out from
some of the repeated videos,and that's typically, whether
you're small or big, that'stypically the case.
You feel like you're making thesame videos over and over.
Yes, preach, you feel likeyou're making the same videos
over and over, yes, preach, andI say, okay, well, if it's
working it sucks, because youthink, okay, well, I have to do
(04:33):
what's working.
But the thing is, in reality,we always want to test new
content, right, Because that'swhere even big channels they get
stuck in.
Their growth stage is that theyknow what works and they only
do what works.
But the thing is, if you don'tever experiment, you can't get
to that next level anyhow.
So I always say, okay, sowithin your content schedule,
(04:54):
let's bake in there theexperiment content, and you
could still have it.
Be strategic, make it somethingthat you'll have fun doing
might as well, right, becauseyou're really testing out what
could be the new content in yourchannel, a new pillar in your
channel.
Speaker 1 (05:13):
Yeah, that's
definitely one of the ways to
keep from feeling burnt out bydoing the same thing over and
over again.
And in the case of Keck,they're talking about also not
always having a lot of time,which we hear a lot about,
especially with people withfull-time jobs, like trying to
figure out time to shoot, edit.
In the last episode you talkedabout when you were doing going
through it on your channel.
You were doing long days.
I can say the same thing andstill having to shoot and edit
(05:35):
and find the time.
I mean, it's a pat.
It ends up being a passionproject for a long time before
it becomes anything else.
Yeah, and that as long asyou're enjoying that part of it.
This is why I think on thispodcast we always talk about
when you're especially firststarting out make sure it's fun,
no matter what you're doing,even if it doesn't grow you as
fast.
Make sure it's fun, becausethis is the grind.
This is the part where you'regoing to see the least return on
(05:57):
investment, investment beingyour time.
So enjoying what you're doingis actually primarily the number
one thing, or you will burn outand you will stop making the
content and you'll wonder whyyou ever did it and you'll start
to second guess yourself.
So that's number one.
And if Keck is doing that,great, you're halfway there.
One of the other things theysay is what are some tips to
(06:18):
balance consistency and notburning out by not beating
myself up about missing a week.
If, if, if it's not paying thebills, it's all right to miss a
week, it's okay, that's so true,it's all right, what's going to
happen?
I remember back when I used towork in corporate uh, corporate
America our VP cause we wouldget so stressed about some of
(06:41):
the things we were doing Our VPone time said to us he said, um,
did anyone die?
And we're like no, he goes,then it's going to be all right.
And I feel like if you startthinking about a lot of things
in life that way, things seem tobe a lot more chill.
It's like, oh, this is not thatbig of a deal.
If taking an extra week offgives you the energy to then
(07:03):
boost on for another three, fourmonths, it's so worth it.
Give that, give yourself thattime, give yourself an extra
week or two or three off If it'sgoing to allow you to go
further, longer, because burnoutis the, is the boogeyman that
awaits you, and it's one of thethings that are that are never
talked about for YouTubecreators Like let's let's let's
(07:24):
talk about this for a second.
Speaker 2 (07:25):
I don't think that I
think it's talked about now a
little bit more now?
Speaker 1 (07:28):
Yeah for sure, but
like, think of, let's, let's do
this, let's do a little, let'shave a little thought experiment
here, tina.
Let's talk about all the thingsthat new creators are not being
told or not really seeing aboutbecoming a creator.
So, for example, the burnoutthing you might've seen YouTube
(07:48):
videos about it, so maybe you'resomewhat aware of it, but
you're not really thinking of itbecause you're thinking that's
not me.
Why would I get burned out ofmaking videos?
I'll give you one Privacyconcerns.
People don't think about this,but privacy goes right out the
window if you're not protectingit from the get-go.
So that's one of the thingslike you could say I wish I knew
before I, you know, became aYouTuber.
(08:10):
Like I wish I knew that at thebeginning I should have
protected my privacy even morethan I did.
What would be something thatyou think is something that a
newer creator should know, thatthey probably wouldn't hear
about otherwise?
Speaker 2 (08:22):
Oh, that was a really
good one.
Privacy.
Speaker 1 (08:23):
That was a good one,
right?
I'm good at this.
I'm really good at this.
Speaker 2 (08:27):
Okay, something that
okay.
It's not going to be easy tohand off editing or thumbnail
design just because you knowyour niche better than anyone
too.
So you're almost going to haveto create an SOP process, a
standard of operations process.
It'll really be like a businessand then you have to hand it,
(08:51):
and then there's trainingprocess, right?
So it's going to take a whileto train an editor or script
writer or a thumbnail designer,and then maybe it'll work out.
And then you have to worryabout whether they'll stay
because you give them enoughwork to stay right.
So I I think just every levelthere's another devil is a true
(09:14):
statement where there's alwaysgoing to be issues going forward
.
But that sounds so ominous.
Speaker 1 (09:20):
I well I'll give you
another one.
There is no, no, because Iremember right before I started
creating, I thought that onceyou hit a certain subscriber
number, that things changed.
View wise, like thingsautomatically changed.
That's not true.
That's not even close to true.
I remember one time, as aviewer, I'm like I think I might
do a YouTube channel and I cameto a channel that had like
(09:41):
10,000 subscribers and when Isaw a lot of their videos had
under a thousand views, I wasshocked.
As a viewer, I'm like whoa, Ididn't know that was a that was
possible.
So subscribers does not equalviews Something you need to
understand from the very day one.
You need to understandsubscribers do not equal views.
Okay, and it's something that'soverlooked, it's not talked
(10:02):
about enough and that you'll.
You know what most people areseeing on YouTube is the top 5%
or less of what's actually outthere.
On YouTube.
You're seeing the most popularvideos.
That's why they're being servedto you.
It's unlikely you're seeingthat 80% of the videos on
YouTube don't have 500 views.
Like it's very normal to nothave 500 views.
(10:23):
So that would be another thing.
I would say what's one more wecould come up with?
Speaker 2 (10:28):
There's gotta be
another, don't meet your heroes.
Okay, well, I don't know, but Iwould say that don't be afraid
to post another channel.
I think a lot of people arereally reluctant to do so, but
if you are starting a differentniche entirely and you have this
(10:48):
, this desire to pivot yourchannel into a completely
different direction, don't do it.
Don't do it unless you're OKwith it completely dying,
because oftentimes subscriberswill hold your channel back if
you have a substantial amount ofsubscribers back if you have a
substantial amount ofsubscribers.
Speaker 1 (11:04):
Yeah, yeah, it's.
It's a difficult thing to pivotlarger channels, unless you're
doing like what I would call a45 degree pivot, something
that's that's adjacent right 90degree pivot, something that's
just not what you did at all.
That's just.
It's heartbreaking, veryheartbreaking, and it's it may
(11:26):
be tougher to do that than it isto start as a new youtube
content creator, um, you.
Just because your expectationsare different, I will put one
more thing out there, which isyour expectations, generally
speaking, always change.
When I first started out, Iremember thinking if I got 100
views on a video, I was happy.
If I got a thousand, I wouldnever think about the video
again because it surpassed allof my desires.
Then there was a time in mycareer where if I didn't get a
(11:47):
thousand views in the first 30minutes, it failed in my mind.
And that's because, as you moveon, these numbers which and I
think it's kind of bad they onlybecome, you see, these numbers
go up like it's a video game.
But these are actual people andI think you need to remember
that, that sometimes your impacton people would shock you.
I still remember to this daysome comments that were left
(12:10):
behind for me that impacted memore than any one of 10 I've
ever gotten that have been moregratifying, like.
I'll tell you one.
I still have it on my my thing.
I think I've even read it on anearlier episode.
Many, like maybe a year or twoago.
Uh, you know, a lot of peopletell you don't have an intro.
(12:31):
Uh, for, like your youtubechannel, I had a, a short
musical like diddy that peoplereally loved.
It was just a really um, verycatchy song and I was only like
eight or nine seconds and I gota comment from a guy who said
you know what?
I'm going to read it because Idon't want to, I don't want to
(12:51):
mistype it.
You're you might cry.
Are you a crier?
Are you a?
Speaker 2 (12:54):
crier Depends.
Speaker 1 (12:56):
Okay, all right, what
?
What gets you?
Speaker 2 (13:00):
I don't know when.
When somebody is just from thehearts, they're saying something
from the heart okay, let's seeuh no this.
Speaker 1 (13:10):
I don't know, this
might do it um.
Hold on, let me see if I canfind it.
I gotta search my um.
I gotta search my comments ohuh, which I'm trying to remember
how to do it wait, oh, travis,that's a listen, I don't want to
hear from you.
I don't want to hear from you.
And this what's going on?
What's going on?
Okay, uh, wait, um, oh, here wego.
(13:33):
I found it from seven years ago.
Wow, are you ready for this?
Yes are you ready for yourheart to be touched?
yes here we go.
My daughter is autistic andyour opening music sparks
something in her.
Thanks, I've never forgottenthat.
Oh, that's so sweet.
I mean, how can you forgetsomething like that?
(13:54):
Like seriously, something thatyou don't even think about as
you're doing.
It impacts someone on a levelthat is like, wow, that's really
cool.
So when you're making contentand you see those numbers,
you're like, oh, 10 of 10, maybeyou only got 100 views on it.
What if one of those views wassomething like that?
Wouldn't it have just made itall worthwhile?
Or maybe I'm just too I'mromanticizing it too much, I
(14:17):
don't know.
I think it's kind of cool.
Speaker 2 (14:19):
I think it's so cool.
Wait, can I say something else?
Yeah, okay.
So one thing that you don'trealize is that what we were
talking about I don't evenremember, but when you get
viewership, a lot of viewership,whatever it may be, you might
have people.
That was your enemy in the past.
Yes.
(14:39):
Yes, see one of your videos.
Speaker 1 (14:42):
Yes.
Speaker 2 (14:43):
And they either
comment on it as if they're your
friend or they were your friend, or they message you and say
hey, so I mean that that's agood moment though, so look
forward to that wait, this is astory here.
Speaker 1 (14:59):
What's going on?
Speaker 2 (15:00):
no, I know, I I will
say I don't have enemies, right,
but I have people who thinkthat I am an enemy.
Oh my gosh.
Speaker 1 (15:10):
That's really
interesting.
Speaker 2 (15:13):
And the point, the
point being that I just find it
so funny when people flip theirscript just because of numbers
and that could be niche specificmaybe in your industry, if you
have a business and you have abusiness channel and all of a
sudden they're buddy buddying upbecause they want a channel
(15:35):
just like yours and they wantsecret information.
Speaker 1 (15:37):
Absolutely.
Speaker 2 (15:38):
And you say, oh no,
it's actually hard work.
And then you know Hard work.
Speaker 1 (15:43):
I don't want that.
Ain't nobody trying to do that?
Unbelievable.
I love that.
What a great, okay.
Anyway, let's move to the nextone.
This next one is a text messageand, again, if you're listening
to the audio podcast, there's alink in the show notes for that
.
Here we go.
This one's from Jake.
Hey, if it, I crew Jake here asa return question.
Asker, I'm not sure if you haveanswered this before, but I'm
(16:03):
curious if what you watch onYouTube affects where your
videos get pushed.
Does YouTube think you'reuploading content based on the
content you watch the most orcompletely separate?
This is one of those myths weneed to bust right quick, and we
get a lot of these myths.
It reminds me of when I firststarted out.
I would go to like new tuberson Reddit or something like that
(16:25):
, and when you're so new, you'rejust, you're like
impressionable.
You're like what are all thesethings?
Oh, my gosh, I have to watchcertain content in order for my
videos to be pushed out.
No, they're completely separate.
To be clear, one has nothing todo with the other, and I feel
like whenever I hear stuff likethis, it's really important to
be as solid an answer aspossible to squash it out,
(16:47):
because there's so many mythsabout YouTube content and
YouTube that it's hurtful forsome creators because they'll
listen to the wrong thing.
Very clearly, I'll say this nowno, absolutely not, has nothing
to do with it.
Watch whatever you want.
Having said that, not hasnothing to do with it.
(17:08):
Watch whatever you want.
Having said that, you can useyour viewer account to figure
out new content, and this is anold fashioned kind of thing you
can do.
I mean, we have, obviously, thevideo Q tool, does this through
AI and does some really greatthings.
You should download that if youhaven't already.
Links in the description.
But what you could do is havewhat's called an avatar account
and that is an account where youonly watch content in your
(17:28):
niche on it and nothing else, sothat you can see what YouTube
is promoting on the homepage andelsewhere.
Right, that is a very specificthing for only super nerds like
myself, so I'm not saying thatif you're new and stuff, you
need to do this, but I'm goingto quickly walk you through how
to do it.
This is for people that aresuper nerds like me.
(17:49):
If you're a super nerd, you getto pen and paper.
Speaker 2 (17:52):
Yeah, like us oh
that's right.
Speaker 1 (17:53):
Yeah, tina's a super
nerd too.
I knew that.
I knew that.
Very simple If you already havean account that has a lot of
watch history.
So so if you don't want to usethat, sign up for a new account,
and you can do that either witha new email.
You actually can attach anaccount to your existing email
through Google and such.
Once you do that, what'sinteresting is the first thing
that comes up on YouTube whenyou're not signed into anything
is the search bar, once theyunderstand what kind of things
(18:14):
you'd be interested in in thefirst place.
Once upon a time it just had ahomepage of things and it just
shotgun stuff out there hopingfor the best.
But now I want you to searchfor things.
So search for a channel or asubject that's in your niche,
watch that video, then watchanother video, and watch another
video and watch it a couple oftimes.
And if you're one of the typeof people that likes to watch
videos in their niche anyway,only use this account for that.
(18:35):
Don't use this account foranything else.
Don't watch anything else.
And on your other account thatyou might use for everything
else, don't watch the nichecontent, just watch other stuff.
So what happens is, over time,youtube gets an avatar of that,
figures out who that person is,which you're creating an avatar
for what is hopefully yourperfect viewer, and then you'll
(18:56):
actually see people surface onthe homepage.
I actually met a friend this way.
There was a content creatorthat got boosted to my homepage
that I had never heard of before.
I'm like, wow, this guy'sreally talented.
I watched his content.
I came up with an entire seriesof videos that I became pretty
well known for, based on thistechnique by doing this having
(19:19):
it surface, finding this guywatching his stuff and then
thinking how can I reinvent thisin my niche?
Boom, and then I reached out tohim and we became pretty
friendly.
So it's a really interestinglittle thing you can do to kind
of figure out what's going on inyour niche.
Speaker 2 (19:34):
So it's also a Tinder
for friends, is what you're
saying?
Speaker 1 (19:39):
I swiped right.
You know I swiped right.
I swiped right real hard, was agood guy.
He's a good guy, um, yeah, so Ithat's a little tip to kind of
get you, uh, looking into somethings.
I think there's a lot of waysto do it.
Again, that's not a myth,that's an actual thing you can
do.
There are so many ways to growyour channel, and listening to
this podcast means you're in theright mindset anyway, so just
(19:59):
hang with us.
You don't gotta do anythingelse.
Tina and I got you, we got you.
Speaker 2 (20:04):
We got you.
Speaker 1 (20:04):
All right, we have
another email.
This one is from Rob.
Now, this actually, I think Imight have mentioned this on a
main channel video too, but it'sso good.
On a recent episode, travis andRob were breaking down the
nuance between videos createdfor discovery via search versus
those intended for browse, andthen Travis put out a listener
challenge.
Write to us and let us know howyou're going to apply this.
(20:26):
Well, travis, challengeaccepted.
I love when people do that.
Here we go.
Specifically, I'm going tocombine recent search and browse
discussions with discussionsabout the three buckets.
Okay, we'll talk about contentbuckets here in a second and
what he's saying here, but Iwant to read through this first.
When I realized the threebuckets was more about
variations of a theme, forexample, 30 minute meals,
non-ness cooking and air fryerrecipes.
(20:47):
This is true.
I'm going to apply it moreBasically.
Browse is a storytelling bucket.
I like that.
It's a longer video, givesviewer insights, but also
establishes credibility and letsthem into the community.
The next bucket is search.
Okay, I like this.
People generally come to yourvideo via search, not for you,
but for your video, but forthemselves.
This is so true.
This guy is preaching and theirproblems?
(21:09):
They have a problem, typically,how do I problem, and they want
an answer, but they don't wantfluff.
This is so true.
Additionally, we're going tobreak this down because this is
so true.
This is where we repurpose ourvideo into shorter three to five
minute, more direct answers toquestions how do I?
The third bucket will be shorts.
I know you love this.
This is what we convertlandscape videos into vertical
(21:29):
video.
We repurpose each episode intothree to five shorts, around 30
to 90 seconds.
So in one live episode, we getthree buckets.
We get a story for suitablebrowse, a how to for search, and
three to five shorts designedto brand build and cross
platform promotion.
Amazing, by the way, I'm teamCadbury eggs all the way, of
course.
Of course you are, becauseyou're smart.
(21:49):
All right, let's talk aboutthese buckets and the different
traffic sources and what theydid.
They've written this.
What makes me so proud of thisis that it's accurate.
It's so much of it is soaccurate that it's almost scary.
Like they could do.
They could do a show, theycould do a podcast themselves.
Let's talk about these buckets.
So what are buckets?
Content strategy buckets what's?
Speaker 2 (22:13):
a bucket.
What do you think a bucket is?
A bucket is depending on whatyou make of it.
Well, because he broke it downin a different way, which I
really liked, and it couldreally be anything, but it's.
It's basically categorizingyour content, because the
problem people sometimes getinto, especially when you're a
smaller creator, is you see abigger creator and they often
(22:34):
have more buckets, but they theyusually started with one or two
and then they built it fromthere.
So, in my head, three is thegeneral good place to max it out
, but I like the way he did it,because the way he's doing it is
, yes, the search, because thesearch could be shorts, because
(22:54):
a lot of shorts are a search itcould be.
And discoverable could also beshorts, but that being said, all
right, listen to her.
Speaker 1 (23:02):
By the way, tina
loves shorts.
Shorts, in case you can't tell,we'll let her go off in a
minute, but go ahead, but goahead.
Speaker 2 (23:08):
So yeah, but I do the
way he's saying it is that he's
promoting.
He's using shorts as a way topromote his long form video,
which I think is a greatstrategy as well.
It's really just a matter ofwhen, when he does content
creation and maybe his contentcalendar, if has one, or at the
very least he's thinking aboutokay, I need to do this style,
this style and this style, andthat's what I'm going to focus
(23:30):
on and then look at the metrics,hopefully, and then see what's
doing, see if I want to increasethis 80%, decrease this based
off of what's going on or skillset gap, etc.
I think this, this is a solidplan initially.
Speaker 1 (23:45):
I like also the way
he broke down the traffic
sources, because it's accurate.
So browse is what most peoplecall the algorithm.
It's the thing that shows up onyour homepage.
It's what YouTube figures out aperson likes that.
They might even not know thatthey like.
I always say, when you're onyour homepage, you'll see
different types of videos videosfrom content creators that
(24:07):
you've seen and watched before,videos from content creators
You've never seen before, but ontopics you've watched before,
and then you'll see the weirdone about a topic you've never
watched before and a contentcreator you've never heard of
before, and I always encouragepeople to watch that one first,
because nine times out of ten,it's a banger for you and it's
something you would have neverknown to watch and you will
(24:27):
become obsessed with.
It Happens all the time.
It's the YouTube rabbit holethat we all hear about and
that's Browse.
So he already has the thing setup where he goes a story.
So a story is good for that,because you're getting people
engaged in a way that YouTubehas already kind of figured out
what they like.
So a story is good.
Search he also talked about soaccurately that when someone's
searching for something, ninetimes out of ten.
(24:48):
You just want an answer.
They're not there for you.
They're not there for yourshenanigans.
They want to know how to tie atie.
They're late.
They're late to the date theygot to hurry up.
Show me how to tie this tie.
I don't want to know about yourfamily, I don't care.
It's your third video on thething.
I just tie my tie and then, ofcourse, shorts cross platform,
cross platform too.
By the way, he's not justsaying just for YouTube, but
also cross platform, which isgood as well.
(25:09):
Great strategy.
I love this strategy.
So the blueprint has been madeby a gentleman named Rob.
Oh, rob, I think Tina.
It just goes to show ourlisteners are as genius as we
are.
Speaker 2 (25:24):
They're so smart.
Okay, maybe, maybe I don't knowwhat?
Speaker 1 (25:30):
We're surrounded by
smart people.
What are you talking about?
Speaker 2 (25:33):
I can't, I don't know
about calling myself a genius,
oh, you're a genius, stop, oryou or no I'm not calling myself
a genius or you or that's okay,you better call me a genius.
Speaker 1 (25:41):
That's definitely
what I am.
I'm an incredible genius.
I'm the smartest of the smart.
All right, let's get into thisnext one.
It's another email from theboost at vidIQcom.
This one comes from Connor.
It's Connor here.
I haven't even started a YouTubechannel yet.
You know this is not the firsttime we had this.
I actually have a lot of peoplethat listen to the show that
haven't started their YouTubechannel.
I don't know if you know this,and what excites me about that
(26:03):
is people are taking itseriously enough that they're
actually trying to get educatedon it before they even start.
That's cool.
That means we got seriouscreators here.
I graduated a couple months agoand now that I'm recently
engaged to my high schoolsweetheart congratulations.
So nice, seen how hard being anadult actually is.
Hear, hear, one day I'm sittingin my apartment and I stumble
upon one of your shorts, the onedescribing stuff about the
(26:23):
algorithm.
Then I went to your podcast andlistened to every episode since
then, sometimes more than once.
I heard some of the questionsand one night it came to me to
start a YouTube channel.
Which is interesting to listento a podcast about YouTube
channels.
I never even thought aboutstarting a YouTube channel.
I started trying to find aniche.
Then I realized how much of agamer I was.
Well, this is good.
I decided I wanted to create achannel with different
challenges in fortnite and testout the creator mode maps, but
(26:45):
I'm not really sure how to start.
You tell me how to start.
Uh, start an audience, and whatare some good tactics to start
a channel are okay.
Sure, gaming is, uh, heavilysaturated, but when someone says
that, it also implies thatthere's no way to grow, which is
also inaccurate.
Sure, it's saturated, of course, tons of creators, yeah, but
there's also a ton of viewers.
There's a lot more viewers thanour creators.
(27:06):
Um, I always ask I turn thequestion around to the viewer or
to the creator what would youwant to watch like?
What sounds interesting?
What's the last cool video youwatched and how can you make
your version of that.
What's the channel you like andwhat's the last cool video you
watched and how can you makeyour version of that?
What's the channel you like andwhat's the content that they
make that you watch every singlevideo of?
(27:26):
Like?
That's the type of stuff youwant to do.
Look at how they interact withtheir audience.
Read the comment section ofother videos.
You'd be surprised at whatpeople will give away.
They'll say, oh, I found thisvideo via this.
I love this about it.
Okay, well, just do that.
And they really said I likewhen you did this.
I'm going to do that.
That's the first thing I'mdoing, because for every one
(27:47):
person leaves a comment, there'slike 20 or 30 that didn't leave
a comment and think the sameexact way.
So that would be another thing.
Speaker 2 (27:53):
What are some other
things you can think about?
I would also say the oppositeof that You'll often find in
comments, because I always think, okay, what's your X factor?
And maybe they're supercharismatic and you know that
you're just not that level ofcharismatic and that's okay.
And then you see in thecomments that it says you know
what?
I really love your video butand it'll say I really want to
know more information, as you'redoing X, right, and so now you
(28:16):
could be that person that'sfilling that marketplace of
doing the same exact everythingelse.
But then you're the person whohas the knowledge and you'll
spill out the knowledge.
So you, where you lack in onearea quote unquote that the
marketplace already loves youcan make up for it.
Where somebody is literallyasking for something, especially
(28:36):
when you see a lot of likes onspecific comments like that.
Speaker 1 (28:39):
It's important to
know that your superpower is you
being you.
No one else can do that right.
You're the only.
You have the market corneredwhen it comes to being you.
So whatever it is that'sinteresting about you, that that
it brings people to you as evenas friends, like in regular
everyday life.
You could ask friends like whatdo you like about me?
And figure out what are thethings that are your superpower.
(29:01):
Like, what is your superpower?
I think my superpower is makingpeople laugh.
Speaker 2 (29:04):
Personally, I could
be wrong.
Speaker 1 (29:08):
The fact that you
think it's sweet is really weird
, because I'm trying to make youlaugh.
I think you'd be like, yeah,that's funny, travis, but you're
like, no, that's sweet.
Yeah, that's weird why is itsweet that I make people laugh.
Is that good?
Is that a good thing?
That means, that your friendsoh you make your friends laugh
oh, I was paranoid for a secondlike wait a minute what's
happening.
All right, you know, over heremake me feel, uh, having me
(29:30):
second guess myself.
Yeah, exactly, all right.
So but all that to say that youhave a superpower.
You may not even be aware of itonce you identify it, make that
and amplify it through yourcontent.
If you're really good atexplaining things, explainer
videos are going to be great,how you know.
You said you want to play videogames Fortnite you can explain
how to beat a level or how toaim better.
(29:53):
Or, you know, if you're just areally good teacher in that way,
then lean into that.
Really good teacher in that way, then lean into that.
If your personality is big andboisterous, lean into that.
If you are a very empatheticperson, lean into that.
There's a lot of different waysto do this, a lot of different
ways to slice this onion and, um, I think, the superpower, what
is your superpower?
Do you know what is it?
Speaker 2 (30:11):
I'm curious I, it
depends oh my superpower, I've
been told, is that I'm verydirect.
I believe that, but that couldbe a good thing or a bad thing.
Speaker 1 (30:29):
I'm sure at
Thanksgiving, no one appreciates
that superpower.
Okay, we got, I think, one more, and this really isn't a
question.
One of the things I reallyenjoy about doing a podcast like
this and having all the emailsand comments and stuff we've had
over the year and change we'vebeen doing this is the impact we
have on people, and I've heardmultiple emails and had multiple
things that have come throughthat have really touched me, and
(30:51):
we talked about this with thecomment earlier, and I actually
love these.
So if you have something likethis, you want to write us, feel
free.
This email theboostvidaiqcomcomes to us from Sean, and this
is what Sean has to say.
Hey there, travis and Jen, I'vebeen listening to y'all for a
while.
I was searching for a goodYouTube podcast and came across
your show, and it's actually thereason I decided to purchase
(31:11):
vidaiq as well.
So don't you two get a bonusfor that?
No, we don't you should.
Pre-2012, I smoked two packs aday and drank until I was drunk
every night, alone and depressed, and did no form of fitness.
I have a lot of teeth-relatedpain from not taking care of
them as a kid.
In 2012, I needed to changebecause I was concerned about my
health in my 20s so I bought abicycle.
(31:32):
I fell in love with cycling andeventually it led me to hiking.
So I created a YouTube channelcalled Hiking with Sean.
I started posting on my localhikes and bike rides, thinking
that a few family members andfriends would subscribe.
Boy was I wrong.
People started subscribing leftand right.
That made me take my channelseriously and treat it like a
business.
I consistently uploadedfrequently and grew my channel
to over 6,000 subscribers injust nine years, and over the
(31:54):
last couple of years I've reallystarted focusing on making it
bigger.
I upload a video every day,three longs and the rest are
shorts.
I have a total of 1.5 millionviews on YouTube.
However, I receive 1.5 to 2million views a month on
Facebook with nearly 30,000followers.
I even run a related group withnearly 50,000 members.
I've been on the local newsradio and various magazines.
(32:14):
I've even been mentioned in abook.
Youtube has changed my lifelife.
The best part is I met a fanand we started hiking together,
and about six years later shebecame my wife that's the
sweetest thing, isn't it?
Speaker 2 (32:25):
are you loving this?
Speaker 1 (32:26):
oh yes I thought I
was always going to be alone and
now I have a wife who was a fanfirst.
I think people in the darkesttimes, as I was back then, can
turn to things that can sparktheir creativity and help climb
their way out of it into somekind of happiness.
Love the show and I can eat awhole carton of Cadbury eggs, so
(32:51):
I feel like YouTube at the endof the day is literally one of
the most incredible platformsthat has ever lived and there's
so many stories like this thatwe never get to hear.
I love these storiesspecifically because it's easy
to forget that this sort ofthing happens.
So Sean's life was changed byYouTube and probably some of the
viewers and followers of hisnow that watches content.
Their lives might be changednow and we're a part of that,
(33:13):
and I think, if you, it's easyto remember, it's easy to forget
that and lose track of the sitethat this platform is worldwide
.
Anyone can can pretty muchwatch it just about on the world
, and you might be reaching themat a time in their life where
they just need something thatyou can provide.
Speaker 2 (33:33):
And how magical is
that, how amazing is that and
it's usually the viewers thatnever comments or likes or
engages in any way.
Those are the ones that you'rechanging their life and then
suddenly, five years later, yourealize, because they reached
out to you or something likethat, and it touches your little
heart, it touches my littleheart.
Speaker 1 (33:55):
I can remember kind
of in a way similar to this.
I can remember kind of in a waysimilar to this, when I decided
to start a YouTube channel.
I remember the comment I leftbefore I started the channel.
I say this is the thing I do.
It's so funny that, wait, howam I going to find it?
Oh, wait, no, I know, I knowexactly how to find it because I
remember what video it was.
(34:19):
So a long time ago I used to runa podcast.
Uh, many years ago, I did manypodcasts and, um, I took some
time off because I got burnedout from it.
And then youtube came along andI'm like youtube seems kind of
interesting.
But by the time I was watchingyoutube around 2017, I was like
it seems like it's overlysaturated.
I don't think you can reallygrow on this platform anymore.
(34:40):
And I was watching.
I happened to be watchingYouTube videos and one of this
one creator that I was watchinghe said how to get 10,000
subscribers in under a year.
I'm like what?
So I watched it and it was justlike one year anniversary video
and I was like you can get10,000 subscribers in a year?
Like holy crap.
Um, and I was like you can get10,000 subscribers in a year,
(35:01):
like holy crap.
Um, and I remember being somotivated by that that I wrote a
comment and the comments here Ifound it.
Here it is I this is me writingto this creator, who later
became a friend.
Oh, I have a channel that Ihaven't taken seriously in years
.
I've always wanted to, but justfigured there was no way to get
(35:22):
it into a state that peoplewould want to watch.
Your last couple of videos haveencouraged me and I'm going to
go all in on this time.
We'll see what happens.
If it becomes a success, I'lldefinitely credit you and later
in life, after I got to 100,000subscribers, I credited him in
that video.
And again, this was a guy who,uh, his, his content wasn't
(35:43):
about like lowering creatorgrowing, uh, subscriber size, he
just was celebrating himself.
But that video made me want tobecome a creator, like it was
the thing that pushed me overthe top, and had he not made
that video, I might not havegotten on YouTube.
It's wild.
It's wild, absolutely insane.
So I think it's reallyimportant to know that this
platform, while infuriating attimes and debilitating at times,
(36:10):
is also pretty freaking,special, pretty special.
Do you have any cool storiesthat YouTube is like.
Have you met any friends or hadany cool things happen?
Speaker 2 (36:20):
Yes, tons.
It's hard to pull a story.
I will say this Okay, so I hada friend who he was in coding of
some sort and I don't know muchabout this, but he had only
maybe five videos on YouTube.
It was SEO optimized, he maybegot 15 views on each video, got
(36:41):
a job and before this he wasmaking just average like 50K a
year.
He got this job.
That was 250K a year without adegree, because of these YouTube
videos.
Speaker 1 (36:52):
Whoa.
Speaker 2 (36:53):
Yeah, and, and it
wasn't even there wasn't even
that many views on it, and itjust goes to show that, oh, it
doesn't really matter that howmany views you get.
Just even the act of posting itout there it already puts you
up at an advantage that mostpeople just don't have just by
(37:17):
doing that alone.
But I've definitely met somereally, really cool people in my
life and, yeah, All thanks toYouTube.
All thanks to YouTube.
Yes, for sure.
Speaker 1 (37:29):
That sounds like an
amazing story.
You need to go ahead and starta new podcast.
I want to hear that.
I see the smile on your face.
Something's going on and I'mdefinitely curious, but we don't
have time for that here today.
I want to thank Tina again forjoining us and Tina will be back
at some point.
I'm sure we love her here.
Make sure you leave a commentsaying you love Tina.
That's important.
Speaker 2 (37:46):
Yes, that's important
.
Speaker 1 (37:47):
If you're new here,
you can hit that subscribe
button.
Every week we come out here andtry to answer your questions.
Help you grow your back again,if again.
If you're new here also, we gota ton of videos.
You should probably watch oneof the new ones or one of the
old ones.
We got ones that are year old,just as good as the ones we just
did today and for everyone else, see you in the next one.