July 7, 2025 • 40 mins
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We explore the critical decision of whether to quit a YouTube channel, pivot, or persevere through algorithmic changes and seasonal downturns. Through success stories, personal experiences, and practical advice, we break down the emotional and strategic aspects of these tough creator choices.
• YouTube updating monetization policies on July 15th to better identify mass-produced and repetitious content
• New analytics breakdown showing more detailed viewer information (new, casual, and regular viewers)
• David's inspiring success story of starting a weight loss channel that transformed his life and built a supportive community
• Summer typically brings significant viewership declines across many content categories
• The general rule: same/similar audience = pivot; completely different audience = new channel
• Pivoting typically means fighting against your back catalog and can lead to months of negative growth
• Starting a new channel means building from scratch with potentially very low initial viewership
• Unlisting or privatizing high-performing old content can significantly speed up a successful pivot
• Even YouTube experts struggle with emotional attachment to their own analytics when pivoting
If you're struggling with the decision to pivot or start fresh, send us your channel details at theboostvidiq.com and we might feature your case in our upcoming studio episodes.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the only podcast that hopes you're
more successful than us.
I'm Travis and I'm here withJen.
Speaker 2 (00:05):
Hello.
Speaker 1 (00:07):
Hey, we're back, ladies and gentlemen, and yes,
we're going to come at you everysingle week until we fall.
We're riding this to the wheelsfall off.
You ever heard that expressionbefore there, jen?
Speaker 2 (00:18):
Yeah.
Speaker 1 (00:19):
Riding to, the wheels fall off.
Speaker 2 (00:20):
Yeah, and then you're just stuck.
Speaker 1 (00:22):
Then you're stuck with a car with broken wheels.
You're just stuck Terrible.
Well, if you're new here, I'mTravis and I'm here with Jen,
and the FiniteQ Podcast is hereto help you grow your YouTube
channel.
Speaker 2 (00:36):
So if you're new here , grab a seat, grab some popcorn
, sit down, sit back, relax,Wait.
Speaker 1 (00:39):
I weirdly feel like your expression sums up what
we're going to talk about today,literally.
Speaker 2 (00:46):
Did you really today, literally did you do that on
purpose.
Speaker 1 (00:48):
I'm smart, not that smart.
Sometimes I get lucky.
The question is should you quityour youtube channel?
We will be getting to thatshortly, but before that, we do
want to get into some uh,youtube news that is important
and will affect some of you in agood way, and sometimes not in
such a great way.
So let's, let's start with thenewest news that we can get into
YouTube announced and this iswhat's interesting.
(01:09):
It's kind of a policy, I wantto say, it's a policy update, so
let me share the screen so youcan see what it says.
So they say and we're in July.
Now can you believe that?
My gosh?
Speaker 2 (01:21):
what happened?
No, we're like at the peak ofsummer and I'm like wait, what?
Speaker 1 (01:30):
how?
I haven't left the house to beable to even understand what's
going on.
Okay, I literally didn't haveno idea.
Uh, updates to the youtubepartner program monetization
policies.
Now, this is upcoming in thenext couple of weeks in order to
monetize as part of the youtubepartner program.
Youtube has always requiredcreators to upload original and
authentic content, which Jen andI always promote.
We always say you should dooriginal and authentic content.
On July 15th 2025, youtube isupdating our guidelines to
(01:53):
better identify mass-producedand repetitious content.
This update reflects betterwhat inauthentic content looks
like today.
Now, what does that mean?
Well, they don't tell us.
That's right now.
Speaker 2 (02:07):
That's that's all we know, but it sounds good it
sounds good.
Speaker 1 (02:12):
Potentially it depends on who you are if you're
doing inauthentic repetitioncontest it's a terrible day for
you.
It's a terrible day your wheelshave fallen off.
You wrote it till the wheelsfell off that's exactly.
Speaker 2 (02:25):
Oh gosh, this is going to come into play too many
times.
Speaker 1 (02:27):
Today it's the july 15th, those wheels are falling
off, no, so what we think itmeans a is that on the 15th,
they'll probably actually havethe guidelines.
You have actually know, uh,specifically what's happening.
But just as important to that,we I I believe that it has to do
with so on you Twitter, theyactually said this is the same
rules as before, but they'rejust detailing them more clearly
(02:50):
.
So you'll see a lot of channelswith, like, ai voices over
content that they've just takenfrom somewhere else.
I think those are the type ofchannels that are probably going
to run afoul of this, and itdoesn't mean they're going to
take your content away.
They're just not going tomonetize it.
So I think that's what they'reaiming for is.
Is that how you read that too,jen, or what are you thinking it
might be?
Speaker 2 (03:09):
yeah, I feel like I'm on the same page.
I feel like it's youtube justkind of doing a crackdown, like
things are just getting a littleout of hand.
There's a lot of new tools asfar as ai and you know, stuff
like I don't know if that's Idon't know, we don't know.
But that to me is just like, asmy mom would say, new rules and
(03:30):
regulations.
That's what she would say whenthings just get a little too out
of hand, like schedules justget a little wild and like
that's it.
New rules and regulations.
You gotta like reset it.
You gotta go back to thebeginning.
Speaker 1 (03:45):
So if you didn't come to the dinner table on time, no
rules and regulations new rulesand regulations.
Speaker 2 (03:50):
Yeah, it's like you don't come to the dinner table
on time if you take out yourphone, if they're like all these
little things add up and theneventually you're just like boom
, we gotta start over.
Everybody's out of control.
That's youtube.
Youtube's like we gotta over.
Things are getting wild.
Speaker 1 (04:04):
Your family is crazy.
I've heard so much about yourfamily.
It sounds like I know them.
I would love to meet themsomeday.
They sound amazing.
Speaker 2 (04:10):
I mean my family watches the podcast Like they
know you.
They talk about you like as ifyou're just like I don't know.
I mean obviously your real life, but like they've never met.
Speaker 1 (04:20):
It's funny because this actually happened on a
previous podcast of mine when Iwas on with.
It was a tech podcast and myfriend's parents and sister and
stuff would watch.
I guess for him right.
But they ended up liking memore, which I think is great.
I think that's fantastic,that's so good.
I am related everywhere to allmy podcast co-hosts, which is
amazing.
So, again, we don't think mostpeople are going to be affected
(04:41):
by this, but there willdefinitely be a group of people
that I think, if you think aboutit, as the people who watch
those YouTube videos that likehere's how to make money fast
without creating content.
Speaker 2 (04:52):
I feel like those are the channels that are going to
be the ones that are probablyyeah, I don't think this is
going to affect anybody, who'sjust doing what they're supposed
to be doing.
Speaker 1 (05:01):
No one who listens to this podcast anyway?
Never that.
So that's the youtube policyupdate.
Um, and another thing that kindof popped up which I think is
really cool, and uh, jen I, I amkind of excited about this
update.
They are now showing moredetailed information about
audience people, who, manyaudience members who come to
(05:22):
watch your content.
They split it up into new users, new viewers, casual and
regular viewers.
Before the very beginning, backin my day Back in.
Speaker 2 (05:34):
Travis' day, when YouTube didn't exist yet.
Speaker 1 (05:37):
We had subscribers and non-subscribers and then we
got the new viewers.
I think metric or whatever.
This one breaks it down evenmore.
We're going to take a look realquick.
And if you're listening to theaudio viewers, I think metric or
whatever.
This one breaks it down evenmore.
We're going to take a look realquick.
And if you're listening to theaudio podcast, I apologize, come
to the YouTube channel Links inthe show notes.
We're going to show you whatvidIQ's channel looks like in
this particular thing.
So this is the main channel.
So what this shows is newviewers and the way they define
(06:00):
that are watched your channelfor the very first time, which
is what we love for people tocome watch for the first time,
because that means that's how wegrow our channels right.
Casual viewers say they'vewatched in up to five months
over the past year.
Now I got to be honest.
This text is really badlywritten.
I have no idea what that'ssupposed to mean.
My assumption is.
Speaker 2 (06:18):
It's a little wonky, but like.
Speaker 1 (06:20):
Let me say the words again, watched in up to five
months over the past year.
Huh, what?
So here's what I think.
Speaker 2 (06:27):
You know a little, I assume interpretation.
Speaker 1 (06:32):
I assume that means that they've watched at least
once or maybe multiple timeswithin the last five months, and
then this is regular viewerswatched in six or more months
over the past year.
So they've been watching moreregularly.
Again, not super definitive.
I've actually reached out toYouTube to ask more detail as to
what the wording here is tryingto get across.
(06:52):
But, as you can see here someinteresting information you can
see watch time per these typesof viewers, the average view per
viewer, which to me is the mostinteresting metric here, the
average view duration and theaverage percentage viewed.
Now, the average view durationand average percentage viewed we
talked about in all thedifferent terms.
(07:13):
You need to know which peoplelove.
By the way, jen, people lovethat episode, oh my gosh.
Speaker 2 (07:17):
They're like this is so helpful, they love it.
That's just so amazing.
Oh my gosh, we didn't evenfinish it.
We could do part two, just soamazing.
Speaker 1 (07:24):
Oh my gosh, we didn't even finish it.
We could do part two.
I think this was Jen's idea too, so shout out to Jen for coming
up with a banger idea.
Guys, relax, she just flexed.
She just flexed on me, butanyway, one of the things I want
to show here that I think isreally interesting is when you
look at regular viewers, you cansee that they've watched three
and a half times and our ourtime zone here is 28 days.
(07:45):
So a regular viewer is watchingthree and a half videos, um, in
a 28 day period, which is great.
That means to come and watch,you know content regularly
casual viewers looking likethey're looking at two or so,
and then a new viewer looks likethey're watching 1.2, 1.7 here
on um the vid IQ main channel.
So that means they've watchedone and they might come back
again, which is good.
(08:05):
You can see the view durationshere for the main channel stuff.
Now the podcast channel'scontent or information is better
, I would say, because peoplecome and love us.
Our new viewers watch for sixminutes and our return viewers
are almost like 17 minutes.
Y'all love us, thank you.
Thank you for that.
Speaker 2 (08:27):
I think this is the coolest update to analytics that
has happened in so long,because one this is how we refer
to our audiences anyways yes sonow the way that we talk about
our audience is actuallymatching up with the analytics
themselves.
The way that it was before wasso confusing and also like we
didn't have this information.
This information is just goingto get better and better and it
is just.
(08:47):
I think this is the most funmetric to have, and when it all
makes sense it'll be even better.
Speaker 1 (08:54):
And yeah, and that's the thing is.
Once I understand kind of thedetails of what they're saying
here, we'll be able to divedeeper into what that means for
you and how you can use thatinformation to make better
content.
Right now it's brand new.
We just kind of got access tothis just a year or so ago.
Yesterday, yeah, so like barelyhad time to even take it in and
go.
Okay, what do we do with thisinformation?
All I can tell you is that Ican tell it's powerful already
(09:16):
and we'll have a deeper diveinto it in the coming weeks.
Speaking of the coming weeks ina couple of weeks Jen and I are
headed back to the studio.
We all seem to love thatcontent and with that we're
going to take some of your bestemails over the next couple of
weeks and by your emails.
But that means if you send in abanger email and you haven't
(09:38):
heard or won't hear anything forthe next week or two being
answered, it could be that it'sso good we took it into the
studio and we had to do it instudio worthy.
And I'll tell you what one ofthose is.
Uh, and there's a couple ofthem.
Uh, in the last episode, weencourage you to use the script
writer, the vidIQ script writer,and write scripts for us and
we're going to read them.
This is going to be wild, jen.
(09:59):
Don't be reading those emails.
I'm not reading.
Speaker 2 (10:01):
I'm not reading those , I only read the one that had
that really powerful header yeah, we're going to talk about that
here in a minute.
Speaker 1 (10:08):
But basically, you use the vidIQ script writer tool
and write a script about Jenand I and we'll read it out, if
it's really good, on one of theone of the studio episodes.
So make sure you go watch thelast episode to see what that is
and how we talked about it, andwe might even pick a winner and
do something cool for them.
I don't know exactly whatthat'll be, but again, a couple
(10:28):
of weeks from now, keep sendingyour emails and keep sending
your script ideas.
We love the ones we've gottenalready.
They're really great.
Okay, so we got a couple ofemails.
We're going to get to realquick and our main subject is
should you quit your channel, orthe option which could be pivot
, which we're definitely talkingabout today.
But let's get through a coupleof these and then we'll get into
that subject matter, which is apowerful piece of subject
(10:50):
matter as a matter of fact.
Okay, so let's get to the firstmessage, which is from David,
and this one was an incrediblemessage.
Jen Travis, I sent an email inNovember of last year and asked
you whether or not I shouldstart a weight loss channel and
at the starting point of myjourney or wait until I had
reached my weight loss goal,then start.
You said, start now.
(11:11):
Well, I didn't start straightaway, but once the pain got too
much of being overweight, Istarted a weight loss program
and my channel at the same time.
The channel has changed my life.
I was in a very dark place andthe response has been stunning.
Here are my results from thefirst 28 days 1,858 subs, 48,000
views, 2,700 watch hours Wow380 comments, 1,743 likes, 12
(11:36):
dislikes.
But the thing is been utterlymind blowing is how many people
have reached out to comment withfull paragraphs telling me what
they are going through andwanting to share and support me
on my journey.
I've been fortunate to have apretty sick to been, have been
pretty successful, but this isdifferent.
Thank you for giving me thenudge I need from David David.
Speaker 2 (12:00):
I can't tell you how amazing that was to read.
It's like speechless, becausethis kind of thing is something
like you have to experienceyourself to understand that this
does exist.
And like people, don't just saythis.
Like people just don't say like, oh, my community, my community
, like no, you have toexperience this firsthand to be
like holy cow.
Speaker 1 (12:19):
community is seriously so powerful and we
talk about community all thetime on this podcast, because in
a lot of ways, when you getmessages like this, so here's
the interesting thing.
So he got messages that reallyinspired him and then he sends
this message to us, which thenre-inspires.
Speaker 2 (12:36):
I was gonna say that I was gonna be like.
Speaker 1 (12:37):
This message is his message to him, like to us this
is a virtual pay it forward inthe coffee line or pay it for
the person behind you in thecoffee line that's so true our
coffee's been paid for.
Speaker 2 (12:50):
What do you think, oh , my gosh yeah, that's the truth
right before our wheels falloff.
I love how jen remembers thesethat's the truth Right before
our wheels fall off.
Speaker 1 (12:58):
I love how Jen remembers these things.
She's the best.
Our wheels fall off at thedrive-in we can't pay for the
guy behind us.
We got free coffee.
At least we got free coffee.
Dave, this is really nice, andif you're new here,
theboostvidiqcom is how youemail us this.
But yeah, I remember when Davidemailed us and talked about he
wanted to pay attention to hisweight loss journey and video it
(13:24):
through, which is great, by theway, people love to watch that
sort of thing.
I guess I had forgotten tomention that and, by the way, if
you look at this, 40,000 viewswith 1,800 subs is high.
But there's a reason for thisand it's something that I think
some viewers are going to lookat this and go.
That's way too many subscribersfor that many views.
I never get that manysubscribers, but it depends on
(13:45):
the type of content you're doing.
If people connect with you in avery genuine way, they want to
subscribe right away.
Most videos take 7 or 10channels take seven or ten views
before someone's like I'llsubscribe to you, but when you
go in, this is deep and Dave islike yeah, and being vulnerable.
Speaker 2 (14:00):
Yeah, this is storytelling at its peak.
Like this is hard to do andhard to follow through with On
every single level.
Speaker 1 (14:11):
Yes, and being vulnerable in front of strangers
.
Speaker 2 (14:14):
Yeah, like this is the highest form of connection,
of course people are going towant to subscribe.
They're also going to want tofollow along the journey.
Like there's so many workingcomponents to this setup, yeah,
and most people want to loseweight.
Speaker 1 (14:27):
So there you go sorry I.
Speaker 2 (14:33):
I also think that we should do an episode talking
about, like how youtube changesyour life, in this type of way
because, not only that, Iguarantee you the accountability
for his channel is making davidmore consistent with his weight
loss, with his productivity,with his diet.
Like there's an accountabilityfactor to filming.
(14:54):
When you're doing lifestylecontent that some people will
think of like, oh, you're doingit for the camera.
Other people are like, oh, thisis making my life better,
because this is theaccountability I need.
Speaker 1 (15:06):
Spot on, spot on, absolutely spot on.
Yeah, David, thank you so muchfor sharing that with us.
We're so proud of you and wecan't wait to see where you go
next.
Next email theboostvidqcom fromTim Travis and Jen.
This might sound weird, but Ithink in YouTube titles this is
something Jen had said in aprevious episode.
Speaker 2 (15:25):
Oh, that short didn't go live yet.
Oh my gosh, that's so funny.
Speaker 1 (15:28):
Every time I have a thought, this happens, my brain
writes clickbait.
While I'm brushing my teeth, Ican't stop optimizing my life
for CTR.
Want to know how I wrote thisemail?
I wrote a simple AI prompt andthis is the result I turned a
simple message into a title.
Avalanche YouTube titles haveentered the chat and they're not
leaving.
Speaker 2 (15:47):
Optimized wishes.
Speaker 1 (15:49):
That's from Tim.
Speaker 2 (15:52):
That is so funny.
I know we're all out there,we're all the same.
That's why we're here.
It's like toxic, but it's so.
Speaker 1 (15:58):
Jen has this thing where she thinks a lot in
youtube titles.
She mentioned this a coupleepisodes ago.
She doesn't want to be thoughtof as weird.
However, when I say that Ihover over videos, she thinks
I'm weird.
But then everyone in thecomments is like yeah, I hover
tab and everyone does that Ihover, I'm gonna get a hover tab
and everyone does that.
Speaker 2 (16:15):
I hover, I'm going to get a hover tab shirt.
I'm going to get a hover tabHashtag hover and tab.
Speaker 1 (16:18):
I'm telling you People hover tab.
Speaker 2 (16:23):
Thanks, tim, for sending us an email.
That's literally so funny.
I know the rest of us are outthere.
I mean I have friends who do ittoo.
Like it's just so funny.
Like you just think, in YouTubetitles, I in YouTube titles I
should start making an activelist and then just brain dump
every single title.
Speaker 1 (16:37):
I think that's what we'll have to do.
Like for sure, when you come toSeattle, do the next studio
thing.
We'll definitely have to dosome YouTube shorts where you're
thinking in titles like duringlunch or whatever.
Speaker 2 (16:48):
I'll order my sandwich in YouTube titles oh my
Lord.
I ordered the number four, andthen this happened.
Oh, my God, I ordered thenumber four, and then this
happened.
Oh my God.
You guys would be like I don't,what can I get you?
What is happening right now?
Speaker 1 (17:03):
This is wild, all right.
Last last message is actuallyfrom our text messages.
So if you listen to the audiopodcast in the show notes,
there's an option there you canclick to send us a text message.
And this one says hey, travisand Jen, my name is Nate.
I messaged you quite a whileback about doing Warhammer
40,000 hobby content on mychannel and your advice was
extremely helpful.
(17:23):
Go us.
I ended up focusing on thehobby and lore niche and I've
seen some significant growthfrom the time I started up until
this point.
But, Going from 50 at the startto over 130 in a couple of
months.
Because I'm a dad with afull-time job, it's pretty
difficult for me to dedicateenough time to put in to produce
content.
However, I've dedicated myselfto weekly hobby live streams and
occasional hobby short onYouTube that up until a couple
(17:46):
of weeks ago.
We're getting great tractionwith about 200 to 300 views per
stream and a considerable amountof chatter and average about
five to 10 subs gained by thetime the stream was over which,
by the way amazing.
Speaker 2 (17:57):
That's very high.
That's crazy yeah for livestreams.
Speaker 1 (17:59):
That actually is yeah , but a couple of weeks ago that
all came to a cold hard stop.
My streams are lucky to break100 views, with only two or
three chatters and zero subsgrowth, Not to mention the fact
that my shorts would averageabout 1 to 2,000 views.
Now I'm lucky to break 300.
I've changed nothing in myformat of presentation, which
all brings me to that age-oldquestion Is it me or the
(18:20):
algorithm?
Ps?
Can't we just agree that bothcandy corn and Cadbury eggs are
the pinnacles of their ownperspective?
Holiday seasons.
Speaker 2 (18:27):
Is it him or the?
Speaker 1 (18:28):
algorithm, and that's what brings us to kind of the
whole thing that we're going totalk about today, which is,
should you quit your YouTubechannel or should you pivot, or
what's going on.
But let's kind of answer hisquestion first, Jen.
So he had success by followingus unsurprisingly right.
We give good advice and thenthings kind of stopped.
Speaker 2 (18:49):
Yeah.
Speaker 1 (18:50):
This is not uncommon, nope.
Also, we're in a time of yearwhere I would absolutely expect
things to kind of slow down,stop.
Yep, you can go outside andtouch grass right now, because
it's actually kind of nice.
We're in the middle of summer,it's beautiful and, believe it
or not, for a lot of contentstyles, it actually kills a lot
of those channels, and when Isay kills, I mean, like your
videos kind of just stop becauseeveryone's outside doing things
(19:11):
, uh, whereas other channels,like barbecue channels, kind of
do well, because what are youdoing outside, barbecuing, and
you know 4th of July videos dowell, because I don't know it's
4th of July.
What do you tell people, jen,when you see things like this
happen to a creator?
Like, what were you tellingpeople when you were coaching
them?
Speaker 2 (19:32):
Yeah, it's actually really funny.
I have a main channel videogoing out that is exactly on
this topic, focused aroundsummer views, the dip, and like
really, should you quit, shouldyou pivot?
What should you be doing whenyour views suck?
And, honestly, like there's noway around it, like summer is
inevitably like the hardestseason and even us, like we have
(19:54):
conversation like last weekwe're like the views like blah,
blah, blah.
We're like oh yeah, it's summerwe're like oh wait, hold on.
We tell everybody this and likewe don't even like think about
it ourselves, but it's true.
It's very easy to forget thatthere's just seasonal dips where
your channel is not going to dowell and it's not you, it's not
your fault, because there'sjust things past your control.
(20:18):
But it can make for a reallygood opportunity to do new
things.
That's my favorite advice forwhen things are just kind of
sucking real bad on youtube andI mean, what do you have to lose
?
Speaker 1 (20:34):
right, because the thing is like everyone goes
through dips during the courseof their YouTube journey and
everyone goes through dipsduring the course of a year, not
even just through your journey,but pretty much every year, so
yeah, the question then comes towhen do you need to look at
this as okay, I need to quitthis channel and start a new
channel, or I need to just pivotthis channel?
(20:55):
This is something that Jen and Iare actually kind of going
through right now.
I will, first off, tell youthat we're going to try to tell
you what to know, which to do,right, we'll try to do that, but
before we get there, I justwant to tell you something.
Regardless of which one youchoose, it's painful, it's
incredibly painful, it sucksvery bad, and I just want you to
(21:17):
know.
I want to put that up frontbefore we get to the good stuff
yeah it sucks all right.
Having said that, jen, how doyou tell if you should pivot
versus start a new channel?
Speaker 2 (21:29):
slash, quit your old one well, I think, no matter
what, we have to go back to theoriginal, which is like new
audience, new channel, to see italso.
It does get very complicated,though, because I think it
depends how large or how smallyour channel is.
If your channel is so smallthat it doesn't matter, then
(21:51):
either direction there's notenough data you could pivot or
you could start a new channel.
At that point you really don'thave anything to lose.
I would say if you just hitmonetization, I would probably
not start a new channel.
That's a good place to be atand also not a tremendous amount
of data where you're trying tooverride something.
So the difference betweenpivoting and starting a new
(22:11):
channel is one you're trying tooverride something.
So, like, the differencebetween pivoting and starting a
new channel is one you'restarting with a fresh slate,
where everything you're doing isactively building the proper
data into the channel, andpivoting is you're working
against everything that you'vedone in the past and you're
trying to create in a newdirection and rewrite the data
that is already existing.
So, honestly, it's kind of thesame thing.
(22:32):
But retree monetization isobviously difficult.
So if you're right around that,typically I say just leave your
channel if you have a lot ofdata that you're working against
.
If you're 20 to 100 000subscribers, that's a hard
decision to just start a newchannel.
So I think it would have to bea very like absolutely no
(22:54):
overlap in the audience at alland then, like you, go for it.
What do you think?
Speaker 1 (22:59):
Yeah, so well talked about, because some of the
things you said there aren'ttypically mentioned.
When it comes to pivotingversus starting a new channel,
like the monetization idea andlike smaller you know how much
data you have really has a lotto do with whether you do it.
Plus, as YouTube's always toldus, same audience or similar
audience you can probably pivot,different audience, start a new
(23:20):
channel and this is truebecause of the things that Jen
just said, which is literallylike you're fighting against
your back catalog when you'redoing something completely
different.
So let me give you an exampleYou're a baking channel, so we
always talk about baking channel, right?
Speaker 2 (23:32):
All of a sudden, you want to be a skateboarding
channel.
Speaker 1 (23:34):
That's a new channel.
Speaker 2 (23:36):
That's just a new channel.
That's a new channel.
Speaker 1 (23:38):
But if you're a baking channel and you want to
do some other type of cookingthat isn't baking, you could
probably pivot that you couldprobably pivot that right.
That's a good pivot, and itdoesn't mean that you're still
going to.
I think you should just setexpectations, because the
reality is the views are goingto be terrible.
Speaker 2 (23:55):
It's so brutal?
Oh especially pivoting achannel, because if you're
pivoting a channel, you'reaccustomed to a certain amount
of views.
Speaker 1 (24:04):
Yes.
Speaker 2 (24:05):
And when you start to pivot that channel, your views
are going to go down drastically.
Your subscribers, you are goingto be in the negative every
month.
That is not fun.
Open your analytics and it'slike negative 500 subscribers
for the month and you're likewhat yeah?
And the more you upload and themore that you are consistent
with the pivot, the worse theanalytics are going to look
(24:26):
until they flip yes and thenyou're good.
Speaker 1 (24:28):
So let me give you an idea so when we started
remember when we we started thischannel a year ago this month,
by the way, I got a thing in thestudio.
I was like this is your firstyear.
Yeah, it's been a year for thischannel, which is amazing, to
give you an idea.
So I started a new channel askind of an experiment to see
what would happen if I put whatis it?
One, two, three, four, five,six, seven videos that are
(24:51):
pretty well edited and puttogether and using kind of all
my knowledge, into a channel,and to see what would happen if
I posted them within like a day.
So I posted most of them withinthe same day and then the rest
I just spread out.
So there's one, two, three,four, five, six, seven videos.
They have a total and they'vebeen, let's see, posted since
(25:16):
the 28, 28th, so about about aweek.
Ish, uh, some only have fourdays, but about a week.
We have, uh, 10, 16, 17, 22views across all of them, with
two of them having zero viewsand the like the one with the
most impressions has 48impressions and they've been out
for almost a week and you think, wow, that's terrible.
I mean, that's, that'sheartbreaking.
(25:39):
Um, I can put these same videoson a channel that I'm trying to
pivot and I have done and thethe viewership still is terrible
for that pivoted channel whenyou compare it to older content.
However, there is more datathere to take it to another
level that the other channel maynot hit for a long time.
What will probably happen,though, is if I was able to
(26:02):
continue to put more content onthat new channel that was all in
line with that stuff ratherthan the pivoted channel.
There'll be this moment wherethey will cross, so, for the
longest time, the bigger channel, even though it won't be
hitting the views it used to hit, will have a lot better views
than the small channel.
My thought is, and I'm almostpositive, this will happen at
(26:24):
some point.
The other channel is going tocross and get more views,
because it's going to be laserfocused on the proper viewership
and even the pivoted channel,which you can eventually pivot
to success.
We've we talked to Hafu Go.
He did the thing, but it took awhile, and it took a lot, of, a
lot of work that if he had justdone it on the main channel, it
would have worked better forhim, and and Hafu Go literally
said a couple of weeks ago weinterviewed him, literally said
(26:46):
if he had it to do over again,despite the fact his channel is
like 20 something millionsubscribers, whatever it is, if
he had to do it over again hewould have started a new channel
, even though he was able topivot it.
He's even said to this day hewould have gone back and started
a new channel.
So if it's the differentchannel, if a different audience
, new channel is best.
But you've got to have thegumption, you've got to have the
(27:09):
stick to it, isn't this?
Speaker 2 (27:11):
I think it's easier for us to talk about pivot,
since we've both pivotedchannels and we both do youtube
as a hobby.
Obviously youtube is ourfull-time job.
So when we do youtube on theside and we're talking about
personal channels that we have,it's for fun, it's for
experimentation, like there'sthere's very low stakes and it's
(27:31):
just like the fun part ofYouTube for us versus like the
job side of YouTube for us.
So it makes it a lot easier topush through that period of time
when you kind of know what toexpect but also you're doing it
to really see, like the timeyeah see what happens yeah.
Yeah, so like I pivoted achannel that I definitely should
(27:52):
have started a new channel forlike no questions asked 100 okay
and it took five months ofconsistent uploads until my
audience had changed okay, nowlet's, let's dig into this.
Speaker 1 (28:06):
I want to know more specifics, jen, you can't just
say some stuff like that and notget more specific.
So you're what was the originalniche style or the?
Speaker 2 (28:16):
original niche was, I would say, a kind of like kind
of travel.
Speaker 1 (28:22):
It was very vlog, very like lifestyle, not super
focused, and and what was yourview average views for videos on
that ish oh, I would saybetween like 10 and 20 for like
a a video okay 10 to 20 views athousand oh 10 to 20 000 views
(28:46):
yeah, yeah so over the course offive months.
So what did you pivot into so?
Speaker 2 (28:50):
that that channel I had for I want to say I uploaded
on for six months.
It was a new channel, so Iuploaded on for six months and
then I didn't touch it forprobably a year and then I went
to pivot it.
That's a lot of elements.
Speaker 1 (29:04):
So what did you pivot into?
What was the new pivot into?
Speaker 2 (29:08):
The pivot is a very different lifestyle audience,
which I will keep vague, forjust work-life balance.
Speaker 1 (29:15):
But it is still a lifestyle.
Speaker 2 (29:18):
It is a different audience.
Speaker 1 (29:19):
But it's a different audience.
Speaker 2 (29:20):
Yeah, give an example , even if it isn't specific.
Speaker 1 (29:23):
What would you say?
Speaker 2 (29:24):
How different audience would it be, it would
be going from a travel channelto a cooking channel.
Speaker 1 (29:29):
Oh, oh yeah.
So why did you pivot ratherthan start a new channel be?
Speaker 2 (29:34):
honest um to just actually pivot okay, you wanted
to put myself through the actualhell of pivoting and see what
happened, and I tried like acouple different experiments
during that time.
Like I don't know.
If you remember, I tried like a30-day shorts challenge to see
if the audience data wouldchange faster it did not.
It did not, all right, allright I probably could have
(29:56):
looking back now, done it in amore controlled way or a more
planned out way I remember youwere going.
I like decided the day beforeand I was like yeah I'm gonna
see what happens if I uploadshorts for 30 days and monitor
the audience and you.
Speaker 1 (30:13):
But you did say some stuff happened during the course
of it, but in the end it didn'thelp you at all.
Speaker 2 (30:19):
It's nothing that I noticed definitively.
That's the thing I couldn'tconfidently say yes, do this,
Absolutely try it.
But it was.
Yeah, I mean it was part of theexperiment, but yeah, it took
five months and every singlemonth I was looking at analytics
and every single thing wasnegative.
Speaker 1 (30:38):
How many, how many, how many videos.
Speaker 2 (30:40):
I could barely break a thousand views on a video when
I was pivoting.
Speaker 1 (30:43):
I was constantly negative.
Speaker 2 (30:45):
At least 500 subscribers a month.
Speaker 1 (30:47):
Yeah, yeah, yeah, I know that feeling.
So about how many videos wasthat over the course of five
months ish?
Speaker 2 (30:54):
I was trying to put out a video a week and there's
definitely some weeks that Iprobably missed, but the goal
was a video a week, okay, sothen, if you do the math, that's
, you know it's about 20 ish orso videos over the course of
five or so months.
Speaker 1 (31:12):
What?
Where was the point whereyou're like, oh, it's actually
starting to work.
What was that?
What was that like?
What did you see?
What?
What indicated that that wassomething that was actually
working?
Speaker 2 (31:18):
finally, I was tracking every week my audience,
like their demographics okay onmy travel channel.
It was it's super common tohave a very old male audience,
so my audience was primarilylike older men.
It's just honestly, like all ofmy friends are in the travel
(31:39):
space, like it's the same.
It's just an older andprimarily like male dominated
audience.
Speaker 1 (31:44):
Okay.
Speaker 2 (31:45):
And my new channel.
I was going for a young femaleaudience, so the polar opposite.
Yeah, no doubt so monitoringthe audience change was very
easy to do in terms of just likewhat youtube is classifying as
their age, um, their sex andalso content suggesting my
(32:06):
content.
That was what I checked forevery single upload to see when
I was finally going to getsimilar creators suggesting my
content, and that's where I waslike holy crap, I did it.
Speaker 1 (32:17):
And what's like your gender change now?
Like what's your demographicnow?
Speaker 2 (32:22):
Now I am 97% female.
What yes In between?
Like the 18 to 34 or whateverthe Holy crap.
Like two youngest.
Speaker 1 (32:35):
And did you unlist any of your old content?
Speaker 2 (32:38):
Hell, yeah, I did.
That's what really turned that.
I was stubborn, I was likeevery creator I ever yelled at
was like, unless your content,unless your content and for me
it probably took me.
It was like one of the hardestthings that I like had to do was
like unlisting like all of mybest performing content, and as
(33:01):
soon as I did that, I noticedchanges within a week.
Speaker 1 (33:04):
How deep into your journey was that?
Speaker 2 (33:07):
Into the pit, probably like halfway through
the pivot, like I could not likeany.
Yeah, like any other creator,like I could not part with
unlisting content.
I was like I work so hard forthose views.
I don't want to see him go soyou unlisted them.
Speaker 1 (33:21):
But I mean, you can still again.
Speaker 2 (33:22):
We've talked about this I had to private them.
Actually, they were stillpicking up views unlisted oh no,
so you yeah, completely I ohyeah, so I had unlisted them.
Finally, like took the jump andI unlisted it and then in like
my real-time views, I was seeinglike it was still somehow
getting like a hundred views forone video and I was like, yeah,
that's not a lot of views, butlike that shouldn't be possible
(33:44):
and like not a lot of views incomparison to what it was
regularly collecting.
Yeah, so I had I had to privateit.
It had to be in a playlistsomewhere.
Speaker 1 (33:51):
Like it had to be somewhere where obviously a
playlist where it was picking upfor, like your, your biggest
ones, or just like everything,everything um, just my uh, like
your, because here's the here'sthe reason why I think now so it
was absolutely my biggest ones.
Speaker 2 (34:07):
I probably, over the course of time, unlisted other
ones um, just like during achannel cleanup because I I feel
like it's important.
Speaker 1 (34:17):
So if you have a lot of subscribers, let me check
actually and that's relative,right.
So like, a lot can mean anything.
But let's say you have, youknow, 60, 70 000 subscribers, um
, and you do this thing whereyou're like I gotta pivot you
know, jen said to pivot, so I'mgonna pivot uh, and you unlist
all of your videos, which, again, is is something, and if you've
(34:38):
listened to the podcast enough,you should probably know why
this works.
Again, the recommendationengine is about all of this.
Then you have a channel withonly a couple of videos but more
subscribers than it makes sensefor you to have, and then it
looks like you just boughteverything, right, so that's
also something you want to kindof avoid.
So that's why I'm asking if youonly did your biggest videos or
if you just there's some older.
Speaker 2 (35:00):
I just looked at the channel.
There's some older videos onthere that I left up the ones
that kept dripping and drivingin content to change your yeah.
The heavy hitters aredefinitely gone.
That was a knife in the heart,but there's other like random
content, sure, and then Iprobably cleaned up some of them
that were just not relevant tomy new audience and also not
(35:23):
doing anything anyways.
Speaker 1 (35:25):
So at the end you're now doing well.
Are you even still uploading toit, or are you done now that
you pivoted successfully?
Speaker 2 (35:31):
Yeah, but now I want to start a new channel.
Speaker 1 (35:32):
Of course you do, because you do that every week.
Where did you end Like?
What did your view range end at?
Speaker 2 (35:37):
when you're like okay , I succeeded uh, my
discoverable content was umbreaking a hundred thousand
views jen you are savage you'rea savage so doing better than
what the original some of theoriginal stuff was doing yeah,
for my discoverable content andthen the community content or
like regular uploads were umback in that, back in that range
(36:00):
but that, but, but.
Speaker 1 (36:01):
That's a successful pivot, but that's still a
successful pivot.
That's a a legitimate switchfrom one thing to another, which
is listen, my hat's off to you.
Speaker 2 (36:09):
That's I'm I'm super proud of it.
I'm like so you should be thatis amazing.
Speaker 1 (36:13):
I'm so proud of you.
I am over the moon proud of you, because that is not easy.
Speaker 2 (36:18):
It was crazy.
There was like a handful oftimes where I'm like why am I?
Bothering.
When is this going to happen?
Speaker 1 (36:24):
I'm going through that right now.
Speaker 2 (36:25):
Okay, I was going to say Travis, your turn now,
because we're talking aboutpersonal pivots.
Speaker 1 (36:29):
Well, I'm early on in what I'm doing, so I'm not even
I month in.
Um, I think, uh, I think, Ithink at the end of the day, I
think at the end of the day,it's humbling, but I knew that
going into it.
So here's what's going on, uh,and I don't really want, I don't
like to talk too much about mystuff.
Speaker 2 (36:51):
Uh, I think we should just say like a disclaimer,
like when it comes to us talkingabout our personal channels,
it's not from a place where,like, we're hiding information.
It's just a work-life balancething and and.
Speaker 1 (37:02):
For me, it's more about the people listening than
it is about me.
I'm not here to, yeah, pumpmyself up, but I do want to
share the experience, which I doknow we're here.
Speaker 2 (37:10):
Well, I I think it's always a little bit awkward when
we're talking about personalchannels and we're being a
little bit more vague.
Yes, and it's more about thepoint not to go see the actual
channel itself, and a lot oftimes I hate sending people to
channels that I know I'mactively doing stuff like this
on yes like I would say creatorswould like that.
(37:30):
I would coach, would find likeone of my channels and I'd be
like oh my god, please don'tlook at that channel.
Like I'm running like twoexperiments.
Like two experiments on it.
Speaker 1 (37:36):
God, please don't look at that channel, like I'm
running like two experiments onit right now.
Please don't look at thatchannel for advice.
Yeah, I feel like the thing isis that I've had success.
I've been, I've been to I don'twant to say the top, but I have
been in a very successful placein my in my niche, Great time
on YouTube.
(37:58):
Not just like, not just viewsand subscribers, but I was
mingling with the biggestcreators in my niche period, end
of story.
I was collaborating with them.
They are some of the biggestcreators, uh, in the niche
period.
So I've done that, which is cool, but now I kind of do something
different and I, you know, Ithought I could just start a new
channel altogether, or I couldjust try to pivot this thing,
which I know I'm not going to dothis content anymore.
It's adjacent content, so I'mgoing to try it.
(38:22):
It is painful, though.
I will tell you, it is verypainful and I think you just
have to get over your um, yourego as to how this stuff works
and just just believe in whatyou're doing.
I know that I can get whereverit is I want to go, because I've
done it before and I've helpedother creators do it many times
(38:42):
over.
I know that, but in the momentit's very easy to second guess
yourself oh my gosh.
Speaker 2 (38:49):
People think we're like different, like, oh, we
like know all the answers.
Like we're the youtube expertsand it's like okay, at the end
of the day.
Like we're still creatorstaking risks and dealing with
the analytics too.
Speaker 1 (38:59):
Like there's blinders that come on when it's just you
on your channel and you gotthree wheels left on the car,
literally about to say this.
I can do this easier withsomeone else's channel than I
can.
Speaker 2 (39:13):
Oh, oh, 100, that's.
That's why we're good at ourjobs.
Speaker 1 (39:18):
Yes, if someone else was in my position, I would
pivot them and get them up andrunning within the next couple
of months.
Easy For myself.
Speaker 2 (39:29):
We know too much.
Speaker 1 (39:31):
Brother, let me tell you something.
Talk about having blinders on.
Okay, look, I do want to talkmore about this, but we'll
probably do it in studio.
I think this is a great subject.
So why don't you send us emailsand text messages and let us
know what you want to know aboutpivoting or quitting a channel
and you know what?
Tell us your stories If you'vedone either, or send us an email
at theboostvideqcom.
Or, of course, you can send usa text message if you're
(39:52):
listening to the audio podcastusing the link in the show notes
Jen, what a cool episode.
Speaker 2 (39:57):
I know we should have people submit like new channel
or pivot and we have like littlesigns that we flip.
That is a great idea.
Speaker 1 (40:05):
Actually send us an email.
If you're thinking aboutpivoting or doing a new channel,
send us an email with theinformation about your channel
and we'll do a new channel pivot.
I think we should do that instudio as well.
Again, if you send us an emailnow, it's going to take a couple
weeks before we get into thestudio and then more weeks to
release those content.
Release that content.
But if it's a good question andwe think we can do it in studio
(40:25):
, it makes sense we'll do that.
Otherwise, we'll do it in oneof these episodes so all that.
Thank you so much for joining us.
If you're new here, hit thatsubscribe button.
If you're listening to theaudio podcast, leave us only.
What is it, jen?
Speaker 2 (40:37):
five stars only.
Welcome back to the only podcast that hopes you're
more successful than us.
I'm Travis and I'm here withJen.
Speaker 2 (00:05):
Hello.
Speaker 1 (00:07):
Hey, we're back, ladies and gentlemen, and yes,
we're going to come at you everysingle week until we fall.
We're riding this to the wheelsfall off.
You ever heard that expressionbefore there, jen?
Speaker 2 (00:18):
Yeah.
Speaker 1 (00:19):
Riding to, the wheels fall off.
Speaker 2 (00:20):
Yeah, and then you're just stuck.
Speaker 1 (00:22):
Then you're stuck with a car with broken wheels.
You're just stuck Terrible.
Well, if you're new here, I'mTravis and I'm here with Jen,
and the FiniteQ Podcast is hereto help you grow your YouTube
channel.
Speaker 2 (00:36):
So if you're new here , grab a seat, grab some popcorn
, sit down, sit back, relax,Wait.
Speaker 1 (00:39):
I weirdly feel like your expression sums up what
we're going to talk about today,literally.
Speaker 2 (00:46):
Did you really today, literally did you do that on
purpose.
Speaker 1 (00:48):
I'm smart, not that smart.
Sometimes I get lucky.
The question is should you quityour youtube channel?
We will be getting to thatshortly, but before that, we do
want to get into some uh,youtube news that is important
and will affect some of you in agood way, and sometimes not in
such a great way.
So let's, let's start with thenewest news that we can get into
YouTube announced and this iswhat's interesting.
(01:09):
It's kind of a policy, I wantto say, it's a policy update, so
let me share the screen so youcan see what it says.
So they say and we're in July.
Now can you believe that?
My gosh?
Speaker 2 (01:21):
what happened?
No, we're like at the peak ofsummer and I'm like wait, what?
Speaker 1 (01:30):
how?
I haven't left the house to beable to even understand what's
going on.
Okay, I literally didn't haveno idea.
Uh, updates to the youtubepartner program monetization
policies.
Now, this is upcoming in thenext couple of weeks in order to
monetize as part of the youtubepartner program.
Youtube has always requiredcreators to upload original and
authentic content, which Jen andI always promote.
We always say you should dooriginal and authentic content.
On July 15th 2025, youtube isupdating our guidelines to
(01:53):
better identify mass-producedand repetitious content.
This update reflects betterwhat inauthentic content looks
like today.
Now, what does that mean?
Well, they don't tell us.
That's right now.
Speaker 2 (02:07):
That's that's all we know, but it sounds good it
sounds good.
Speaker 1 (02:12):
Potentially it depends on who you are if you're
doing inauthentic repetitioncontest it's a terrible day for
you.
It's a terrible day your wheelshave fallen off.
You wrote it till the wheelsfell off that's exactly.
Speaker 2 (02:25):
Oh gosh, this is going to come into play too many
times.
Speaker 1 (02:27):
Today it's the july 15th, those wheels are falling
off, no, so what we think itmeans a is that on the 15th,
they'll probably actually havethe guidelines.
You have actually know, uh,specifically what's happening.
But just as important to that,we I I believe that it has to do
with so on you Twitter, theyactually said this is the same
rules as before, but they'rejust detailing them more clearly
(02:50):
.
So you'll see a lot of channelswith, like, ai voices over
content that they've just takenfrom somewhere else.
I think those are the type ofchannels that are probably going
to run afoul of this, and itdoesn't mean they're going to
take your content away.
They're just not going tomonetize it.
So I think that's what they'reaiming for is.
Is that how you read that too,jen, or what are you thinking it
might be?
Speaker 2 (03:09):
yeah, I feel like I'm on the same page.
I feel like it's youtube justkind of doing a crackdown, like
things are just getting a littleout of hand.
There's a lot of new tools asfar as ai and you know, stuff
like I don't know if that's Idon't know, we don't know.
But that to me is just like, asmy mom would say, new rules and
(03:30):
regulations.
That's what she would say whenthings just get a little too out
of hand, like schedules justget a little wild and like
that's it.
New rules and regulations.
You gotta like reset it.
You gotta go back to thebeginning.
Speaker 1 (03:45):
So if you didn't come to the dinner table on time, no
rules and regulations new rulesand regulations.
Speaker 2 (03:50):
Yeah, it's like you don't come to the dinner table
on time if you take out yourphone, if they're like all these
little things add up and theneventually you're just like boom
, we gotta start over.
Everybody's out of control.
That's youtube.
Youtube's like we gotta over.
Things are getting wild.
Speaker 1 (04:04):
Your family is crazy.
I've heard so much about yourfamily.
It sounds like I know them.
I would love to meet themsomeday.
They sound amazing.
Speaker 2 (04:10):
I mean my family watches the podcast Like they
know you.
They talk about you like as ifyou're just like I don't know.
I mean obviously your real life, but like they've never met.
Speaker 1 (04:20):
It's funny because this actually happened on a
previous podcast of mine when Iwas on with.
It was a tech podcast and myfriend's parents and sister and
stuff would watch.
I guess for him right.
But they ended up liking memore, which I think is great.
I think that's fantastic,that's so good.
I am related everywhere to allmy podcast co-hosts, which is
amazing.
So, again, we don't think mostpeople are going to be affected
(04:41):
by this, but there willdefinitely be a group of people
that I think, if you think aboutit, as the people who watch
those YouTube videos that likehere's how to make money fast
without creating content.
Speaker 2 (04:52):
I feel like those are the channels that are going to
be the ones that are probablyyeah, I don't think this is
going to affect anybody, who'sjust doing what they're supposed
to be doing.
Speaker 1 (05:01):
No one who listens to this podcast anyway?
Never that.
So that's the youtube policyupdate.
Um, and another thing that kindof popped up which I think is
really cool, and uh, jen I, I amkind of excited about this
update.
They are now showing moredetailed information about
audience people, who, manyaudience members who come to
(05:22):
watch your content.
They split it up into new users, new viewers, casual and
regular viewers.
Before the very beginning, backin my day Back in.
Speaker 2 (05:34):
Travis' day, when YouTube didn't exist yet.
Speaker 1 (05:37):
We had subscribers and non-subscribers and then we
got the new viewers.
I think metric or whatever.
This one breaks it down evenmore.
We're going to take a look realquick.
And if you're listening to theaudio viewers, I think metric or
whatever.
This one breaks it down evenmore.
We're going to take a look realquick.
And if you're listening to theaudio podcast, I apologize, come
to the YouTube channel Links inthe show notes.
We're going to show you whatvidIQ's channel looks like in
this particular thing.
So this is the main channel.
So what this shows is newviewers and the way they define
(06:00):
that are watched your channelfor the very first time, which
is what we love for people tocome watch for the first time,
because that means that's how wegrow our channels right.
Casual viewers say they'vewatched in up to five months
over the past year.
Now I got to be honest.
This text is really badlywritten.
I have no idea what that'ssupposed to mean.
My assumption is.
Speaker 2 (06:18):
It's a little wonky, but like.
Speaker 1 (06:20):
Let me say the words again, watched in up to five
months over the past year.
Huh, what?
So here's what I think.
Speaker 2 (06:27):
You know a little, I assume interpretation.
Speaker 1 (06:32):
I assume that means that they've watched at least
once or maybe multiple timeswithin the last five months, and
then this is regular viewerswatched in six or more months
over the past year.
So they've been watching moreregularly.
Again, not super definitive.
I've actually reached out toYouTube to ask more detail as to
what the wording here is tryingto get across.
(06:52):
But, as you can see here someinteresting information you can
see watch time per these typesof viewers, the average view per
viewer, which to me is the mostinteresting metric here, the
average view duration and theaverage percentage viewed.
Now, the average view durationand average percentage viewed we
talked about in all thedifferent terms.
(07:13):
You need to know which peoplelove.
By the way, jen, people lovethat episode, oh my gosh.
Speaker 2 (07:17):
They're like this is so helpful, they love it.
That's just so amazing.
Oh my gosh, we didn't evenfinish it.
We could do part two, just soamazing.
Speaker 1 (07:24):
Oh my gosh, we didn't even finish it.
We could do part two.
I think this was Jen's idea too, so shout out to Jen for coming
up with a banger idea.
Guys, relax, she just flexed.
She just flexed on me, butanyway, one of the things I want
to show here that I think isreally interesting is when you
look at regular viewers, you cansee that they've watched three
and a half times and our ourtime zone here is 28 days.
(07:45):
So a regular viewer is watchingthree and a half videos, um, in
a 28 day period, which is great.
That means to come and watch,you know content regularly
casual viewers looking likethey're looking at two or so,
and then a new viewer looks likethey're watching 1.2, 1.7 here
on um the vid IQ main channel.
So that means they've watchedone and they might come back
again, which is good.
(08:05):
You can see the view durationshere for the main channel stuff.
Now the podcast channel'scontent or information is better
, I would say, because peoplecome and love us.
Our new viewers watch for sixminutes and our return viewers
are almost like 17 minutes.
Y'all love us, thank you.
Thank you for that.
Speaker 2 (08:27):
I think this is the coolest update to analytics that
has happened in so long,because one this is how we refer
to our audiences anyways yes sonow the way that we talk about
our audience is actuallymatching up with the analytics
themselves.
The way that it was before wasso confusing and also like we
didn't have this information.
This information is just goingto get better and better and it
is just.
(08:47):
I think this is the most funmetric to have, and when it all
makes sense it'll be even better.
Speaker 1 (08:54):
And yeah, and that's the thing is.
Once I understand kind of thedetails of what they're saying
here, we'll be able to divedeeper into what that means for
you and how you can use thatinformation to make better
content.
Right now it's brand new.
We just kind of got access tothis just a year or so ago.
Yesterday, yeah, so like barelyhad time to even take it in and
go.
Okay, what do we do with thisinformation?
All I can tell you is that Ican tell it's powerful already
(09:16):
and we'll have a deeper diveinto it in the coming weeks.
Speaking of the coming weeks ina couple of weeks Jen and I are
headed back to the studio.
We all seem to love thatcontent and with that we're
going to take some of your bestemails over the next couple of
weeks and by your emails.
But that means if you send in abanger email and you haven't
(09:38):
heard or won't hear anything forthe next week or two being
answered, it could be that it'sso good we took it into the
studio and we had to do it instudio worthy.
And I'll tell you what one ofthose is.
Uh, and there's a couple ofthem.
Uh, in the last episode, weencourage you to use the script
writer, the vidIQ script writer,and write scripts for us and
we're going to read them.
This is going to be wild, jen.
(09:59):
Don't be reading those emails.
I'm not reading.
Speaker 2 (10:01):
I'm not reading those , I only read the one that had
that really powerful header yeah, we're going to talk about that
here in a minute.
Speaker 1 (10:08):
But basically, you use the vidIQ script writer tool
and write a script about Jenand I and we'll read it out, if
it's really good, on one of theone of the studio episodes.
So make sure you go watch thelast episode to see what that is
and how we talked about it, andwe might even pick a winner and
do something cool for them.
I don't know exactly whatthat'll be, but again, a couple
(10:28):
of weeks from now, keep sendingyour emails and keep sending
your script ideas.
We love the ones we've gottenalready.
They're really great.
Okay, so we got a couple ofemails.
We're going to get to realquick and our main subject is
should you quit your channel, orthe option which could be pivot
, which we're definitely talkingabout today.
But let's get through a coupleof these and then we'll get into
that subject matter, which is apowerful piece of subject
(10:50):
matter as a matter of fact.
Okay, so let's get to the firstmessage, which is from David,
and this one was an incrediblemessage.
Jen Travis, I sent an email inNovember of last year and asked
you whether or not I shouldstart a weight loss channel and
at the starting point of myjourney or wait until I had
reached my weight loss goal,then start.
You said, start now.
(11:11):
Well, I didn't start straightaway, but once the pain got too
much of being overweight, Istarted a weight loss program
and my channel at the same time.
The channel has changed my life.
I was in a very dark place andthe response has been stunning.
Here are my results from thefirst 28 days 1,858 subs, 48,000
views, 2,700 watch hours Wow380 comments, 1,743 likes, 12
(11:36):
dislikes.
But the thing is been utterlymind blowing is how many people
have reached out to comment withfull paragraphs telling me what
they are going through andwanting to share and support me
on my journey.
I've been fortunate to have apretty sick to been, have been
pretty successful, but this isdifferent.
Thank you for giving me thenudge I need from David David.
Speaker 2 (12:00):
I can't tell you how amazing that was to read.
It's like speechless, becausethis kind of thing is something
like you have to experienceyourself to understand that this
does exist.
And like people, don't just saythis.
Like people just don't say like, oh, my community, my community
, like no, you have toexperience this firsthand to be
like holy cow.
Speaker 1 (12:19):
community is seriously so powerful and we
talk about community all thetime on this podcast, because in
a lot of ways, when you getmessages like this, so here's
the interesting thing.
So he got messages that reallyinspired him and then he sends
this message to us, which thenre-inspires.
Speaker 2 (12:36):
I was gonna say that I was gonna be like.
Speaker 1 (12:37):
This message is his message to him, like to us this
is a virtual pay it forward inthe coffee line or pay it for
the person behind you in thecoffee line that's so true our
coffee's been paid for.
Speaker 2 (12:50):
What do you think, oh , my gosh yeah, that's the truth
right before our wheels falloff.
I love how jen remembers thesethat's the truth Right before
our wheels fall off.
Speaker 1 (12:58):
I love how Jen remembers these things.
She's the best.
Our wheels fall off at thedrive-in we can't pay for the
guy behind us.
We got free coffee.
At least we got free coffee.
Dave, this is really nice, andif you're new here,
theboostvidiqcom is how youemail us this.
But yeah, I remember when Davidemailed us and talked about he
wanted to pay attention to hisweight loss journey and video it
(13:24):
through, which is great, by theway, people love to watch that
sort of thing.
I guess I had forgotten tomention that and, by the way, if
you look at this, 40,000 viewswith 1,800 subs is high.
But there's a reason for thisand it's something that I think
some viewers are going to lookat this and go.
That's way too many subscribersfor that many views.
I never get that manysubscribers, but it depends on
(13:45):
the type of content you're doing.
If people connect with you in avery genuine way, they want to
subscribe right away.
Most videos take 7 or 10channels take seven or ten views
before someone's like I'llsubscribe to you, but when you
go in, this is deep and Dave islike yeah, and being vulnerable.
Speaker 2 (14:00):
Yeah, this is storytelling at its peak.
Like this is hard to do andhard to follow through with On
every single level.
Speaker 1 (14:11):
Yes, and being vulnerable in front of strangers
.
Speaker 2 (14:14):
Yeah, like this is the highest form of connection,
of course people are going towant to subscribe.
They're also going to want tofollow along the journey.
Like there's so many workingcomponents to this setup, yeah,
and most people want to loseweight.
Speaker 1 (14:27):
So there you go sorry I.
Speaker 2 (14:33):
I also think that we should do an episode talking
about, like how youtube changesyour life, in this type of way
because, not only that, Iguarantee you the accountability
for his channel is making davidmore consistent with his weight
loss, with his productivity,with his diet.
Like there's an accountabilityfactor to filming.
(14:54):
When you're doing lifestylecontent that some people will
think of like, oh, you're doingit for the camera.
Other people are like, oh, thisis making my life better,
because this is theaccountability I need.
Speaker 1 (15:06):
Spot on, spot on, absolutely spot on.
Yeah, David, thank you so muchfor sharing that with us.
We're so proud of you and wecan't wait to see where you go
next.
Next email theboostvidqcom fromTim Travis and Jen.
This might sound weird, but Ithink in YouTube titles this is
something Jen had said in aprevious episode.
Speaker 2 (15:25):
Oh, that short didn't go live yet.
Oh my gosh, that's so funny.
Speaker 1 (15:28):
Every time I have a thought, this happens, my brain
writes clickbait.
While I'm brushing my teeth, Ican't stop optimizing my life
for CTR.
Want to know how I wrote thisemail?
I wrote a simple AI prompt andthis is the result I turned a
simple message into a title.
Avalanche YouTube titles haveentered the chat and they're not
leaving.
Speaker 2 (15:47):
Optimized wishes.
Speaker 1 (15:49):
That's from Tim.
Speaker 2 (15:52):
That is so funny.
I know we're all out there,we're all the same.
That's why we're here.
It's like toxic, but it's so.
Speaker 1 (15:58):
Jen has this thing where she thinks a lot in
youtube titles.
She mentioned this a coupleepisodes ago.
She doesn't want to be thoughtof as weird.
However, when I say that Ihover over videos, she thinks
I'm weird.
But then everyone in thecomments is like yeah, I hover
tab and everyone does that Ihover, I'm gonna get a hover tab
and everyone does that.
Speaker 2 (16:15):
I hover, I'm going to get a hover tab shirt.
I'm going to get a hover tabHashtag hover and tab.
Speaker 1 (16:18):
I'm telling you People hover tab.
Speaker 2 (16:23):
Thanks, tim, for sending us an email.
That's literally so funny.
I know the rest of us are outthere.
I mean I have friends who do ittoo.
Like it's just so funny.
Like you just think, in YouTubetitles, I in YouTube titles I
should start making an activelist and then just brain dump
every single title.
Speaker 1 (16:37):
I think that's what we'll have to do.
Like for sure, when you come toSeattle, do the next studio
thing.
We'll definitely have to dosome YouTube shorts where you're
thinking in titles like duringlunch or whatever.
Speaker 2 (16:48):
I'll order my sandwich in YouTube titles oh my
Lord.
I ordered the number four, andthen this happened.
Oh, my God, I ordered thenumber four, and then this
happened.
Oh my God.
You guys would be like I don't,what can I get you?
What is happening right now?
Speaker 1 (17:03):
This is wild, all right.
Last last message is actuallyfrom our text messages.
So if you listen to the audiopodcast in the show notes,
there's an option there you canclick to send us a text message.
And this one says hey, travisand Jen, my name is Nate.
I messaged you quite a whileback about doing Warhammer
40,000 hobby content on mychannel and your advice was
extremely helpful.
(17:23):
Go us.
I ended up focusing on thehobby and lore niche and I've
seen some significant growthfrom the time I started up until
this point.
But, Going from 50 at the startto over 130 in a couple of
months.
Because I'm a dad with afull-time job, it's pretty
difficult for me to dedicateenough time to put in to produce
content.
However, I've dedicated myselfto weekly hobby live streams and
occasional hobby short onYouTube that up until a couple
(17:46):
of weeks ago.
We're getting great tractionwith about 200 to 300 views per
stream and a considerable amountof chatter and average about
five to 10 subs gained by thetime the stream was over which,
by the way amazing.
Speaker 2 (17:57):
That's very high.
That's crazy yeah for livestreams.
Speaker 1 (17:59):
That actually is yeah , but a couple of weeks ago that
all came to a cold hard stop.
My streams are lucky to break100 views, with only two or
three chatters and zero subsgrowth, Not to mention the fact
that my shorts would averageabout 1 to 2,000 views.
Now I'm lucky to break 300.
I've changed nothing in myformat of presentation, which
all brings me to that age-oldquestion Is it me or the
(18:20):
algorithm?
Ps?
Can't we just agree that bothcandy corn and Cadbury eggs are
the pinnacles of their ownperspective?
Holiday seasons.
Speaker 2 (18:27):
Is it him or the?
Speaker 1 (18:28):
algorithm, and that's what brings us to kind of the
whole thing that we're going totalk about today, which is,
should you quit your YouTubechannel or should you pivot, or
what's going on.
But let's kind of answer hisquestion first, Jen.
So he had success by followingus unsurprisingly right.
We give good advice and thenthings kind of stopped.
Speaker 2 (18:49):
Yeah.
Speaker 1 (18:50):
This is not uncommon, nope.
Also, we're in a time of yearwhere I would absolutely expect
things to kind of slow down,stop.
Yep, you can go outside andtouch grass right now, because
it's actually kind of nice.
We're in the middle of summer,it's beautiful and, believe it
or not, for a lot of contentstyles, it actually kills a lot
of those channels, and when Isay kills, I mean, like your
videos kind of just stop becauseeveryone's outside doing things
(19:11):
, uh, whereas other channels,like barbecue channels, kind of
do well, because what are youdoing outside, barbecuing, and
you know 4th of July videos dowell, because I don't know it's
4th of July.
What do you tell people, jen,when you see things like this
happen to a creator?
Like, what were you tellingpeople when you were coaching
them?
Speaker 2 (19:32):
Yeah, it's actually really funny.
I have a main channel videogoing out that is exactly on
this topic, focused aroundsummer views, the dip, and like
really, should you quit, shouldyou pivot?
What should you be doing whenyour views suck?
And, honestly, like there's noway around it, like summer is
inevitably like the hardestseason and even us, like we have
(19:54):
conversation like last weekwe're like the views like blah,
blah, blah.
We're like oh yeah, it's summerwe're like oh wait, hold on.
We tell everybody this and likewe don't even like think about
it ourselves, but it's true.
It's very easy to forget thatthere's just seasonal dips where
your channel is not going to dowell and it's not you, it's not
your fault, because there'sjust things past your control.
(20:18):
But it can make for a reallygood opportunity to do new
things.
That's my favorite advice forwhen things are just kind of
sucking real bad on youtube andI mean, what do you have to lose
?
Speaker 1 (20:34):
right, because the thing is like everyone goes
through dips during the courseof their YouTube journey and
everyone goes through dipsduring the course of a year, not
even just through your journey,but pretty much every year, so
yeah, the question then comes towhen do you need to look at
this as okay, I need to quitthis channel and start a new
channel, or I need to just pivotthis channel?
(20:55):
This is something that Jen and Iare actually kind of going
through right now.
I will, first off, tell youthat we're going to try to tell
you what to know, which to do,right, we'll try to do that, but
before we get there, I justwant to tell you something.
Regardless of which one youchoose, it's painful, it's
incredibly painful, it sucksvery bad, and I just want you to
(21:17):
know.
I want to put that up frontbefore we get to the good stuff
yeah it sucks all right.
Having said that, jen, how doyou tell if you should pivot
versus start a new channel?
Speaker 2 (21:29):
slash, quit your old one well, I think, no matter
what, we have to go back to theoriginal, which is like new
audience, new channel, to see italso.
It does get very complicated,though, because I think it
depends how large or how smallyour channel is.
If your channel is so smallthat it doesn't matter, then
(21:51):
either direction there's notenough data you could pivot or
you could start a new channel.
At that point you really don'thave anything to lose.
I would say if you just hitmonetization, I would probably
not start a new channel.
That's a good place to be atand also not a tremendous amount
of data where you're trying tooverride something.
So the difference betweenpivoting and starting a new
(22:11):
channel is one you're trying tooverride something.
So, like, the differencebetween pivoting and starting a
new channel is one you'restarting with a fresh slate,
where everything you're doing isactively building the proper
data into the channel, andpivoting is you're working
against everything that you'vedone in the past and you're
trying to create in a newdirection and rewrite the data
that is already existing.
So, honestly, it's kind of thesame thing.
(22:32):
But retree monetization isobviously difficult.
So if you're right around that,typically I say just leave your
channel if you have a lot ofdata that you're working against
.
If you're 20 to 100 000subscribers, that's a hard
decision to just start a newchannel.
So I think it would have to bea very like absolutely no
(22:54):
overlap in the audience at alland then, like you, go for it.
What do you think?
Speaker 1 (22:59):
Yeah, so well talked about, because some of the
things you said there aren'ttypically mentioned.
When it comes to pivotingversus starting a new channel,
like the monetization idea andlike smaller you know how much
data you have really has a lotto do with whether you do it.
Plus, as YouTube's always toldus, same audience or similar
audience you can probably pivot,different audience, start a new
(23:20):
channel and this is truebecause of the things that Jen
just said, which is literallylike you're fighting against
your back catalog when you'redoing something completely
different.
So let me give you an exampleYou're a baking channel, so we
always talk about baking channel, right?
Speaker 2 (23:32):
All of a sudden, you want to be a skateboarding
channel.
Speaker 1 (23:34):
That's a new channel.
Speaker 2 (23:36):
That's just a new channel.
That's a new channel.
Speaker 1 (23:38):
But if you're a baking channel and you want to
do some other type of cookingthat isn't baking, you could
probably pivot that you couldprobably pivot that right.
That's a good pivot, and itdoesn't mean that you're still
going to.
I think you should just setexpectations, because the
reality is the views are goingto be terrible.
Speaker 2 (23:55):
It's so brutal?
Oh especially pivoting achannel, because if you're
pivoting a channel, you'reaccustomed to a certain amount
of views.
Speaker 1 (24:04):
Yes.
Speaker 2 (24:05):
And when you start to pivot that channel, your views
are going to go down drastically.
Your subscribers, you are goingto be in the negative every
month.
That is not fun.
Open your analytics and it'slike negative 500 subscribers
for the month and you're likewhat yeah?
And the more you upload and themore that you are consistent
with the pivot, the worse theanalytics are going to look
(24:26):
until they flip yes and thenyou're good.
Speaker 1 (24:28):
So let me give you an idea so when we started
remember when we we started thischannel a year ago this month,
by the way, I got a thing in thestudio.
I was like this is your firstyear.
Yeah, it's been a year for thischannel, which is amazing, to
give you an idea.
So I started a new channel askind of an experiment to see
what would happen if I put whatis it?
One, two, three, four, five,six, seven videos that are
(24:51):
pretty well edited and puttogether and using kind of all
my knowledge, into a channel,and to see what would happen if
I posted them within like a day.
So I posted most of them withinthe same day and then the rest
I just spread out.
So there's one, two, three,four, five, six, seven videos.
They have a total and they'vebeen, let's see, posted since
(25:16):
the 28, 28th, so about about aweek.
Ish, uh, some only have fourdays, but about a week.
We have, uh, 10, 16, 17, 22views across all of them, with
two of them having zero viewsand the like the one with the
most impressions has 48impressions and they've been out
for almost a week and you think, wow, that's terrible.
I mean, that's, that'sheartbreaking.
(25:39):
Um, I can put these same videoson a channel that I'm trying to
pivot and I have done and thethe viewership still is terrible
for that pivoted channel whenyou compare it to older content.
However, there is more datathere to take it to another
level that the other channel maynot hit for a long time.
What will probably happen,though, is if I was able to
(26:02):
continue to put more content onthat new channel that was all in
line with that stuff ratherthan the pivoted channel.
There'll be this moment wherethey will cross, so, for the
longest time, the bigger channel, even though it won't be
hitting the views it used to hit, will have a lot better views
than the small channel.
My thought is, and I'm almostpositive, this will happen at
(26:24):
some point.
The other channel is going tocross and get more views,
because it's going to be laserfocused on the proper viewership
and even the pivoted channel,which you can eventually pivot
to success.
We've we talked to Hafu Go.
He did the thing, but it took awhile, and it took a lot, of, a
lot of work that if he had justdone it on the main channel, it
would have worked better forhim, and and Hafu Go literally
said a couple of weeks ago weinterviewed him, literally said
(26:46):
if he had it to do over again,despite the fact his channel is
like 20 something millionsubscribers, whatever it is, if
he had to do it over again hewould have started a new channel
, even though he was able topivot it.
He's even said to this day hewould have gone back and started
a new channel.
So if it's the differentchannel, if a different audience
, new channel is best.
But you've got to have thegumption, you've got to have the
(27:09):
stick to it, isn't this?
Speaker 2 (27:11):
I think it's easier for us to talk about pivot,
since we've both pivotedchannels and we both do youtube
as a hobby.
Obviously youtube is ourfull-time job.
So when we do youtube on theside and we're talking about
personal channels that we have,it's for fun, it's for
experimentation, like there'sthere's very low stakes and it's
(27:31):
just like the fun part ofYouTube for us versus like the
job side of YouTube for us.
So it makes it a lot easier topush through that period of time
when you kind of know what toexpect but also you're doing it
to really see, like the timeyeah see what happens yeah.
Yeah, so like I pivoted achannel that I definitely should
(27:52):
have started a new channel forlike no questions asked 100 okay
and it took five months ofconsistent uploads until my
audience had changed okay, nowlet's, let's dig into this.
Speaker 1 (28:06):
I want to know more specifics, jen, you can't just
say some stuff like that and notget more specific.
So you're what was the originalniche style or the?
Speaker 2 (28:16):
original niche was, I would say, a kind of like kind
of travel.
Speaker 1 (28:22):
It was very vlog, very like lifestyle, not super
focused, and and what was yourview average views for videos on
that ish oh, I would saybetween like 10 and 20 for like
a a video okay 10 to 20 views athousand oh 10 to 20 000 views
(28:46):
yeah, yeah so over the course offive months.
So what did you pivot into so?
Speaker 2 (28:50):
that that channel I had for I want to say I uploaded
on for six months.
It was a new channel, so Iuploaded on for six months and
then I didn't touch it forprobably a year and then I went
to pivot it.
That's a lot of elements.
Speaker 1 (29:04):
So what did you pivot into?
What was the new pivot into?
Speaker 2 (29:08):
The pivot is a very different lifestyle audience,
which I will keep vague, forjust work-life balance.
Speaker 1 (29:15):
But it is still a lifestyle.
Speaker 2 (29:18):
It is a different audience.
Speaker 1 (29:19):
But it's a different audience.
Speaker 2 (29:20):
Yeah, give an example , even if it isn't specific.
Speaker 1 (29:23):
What would you say?
Speaker 2 (29:24):
How different audience would it be, it would
be going from a travel channelto a cooking channel.
Speaker 1 (29:29):
Oh, oh yeah.
So why did you pivot ratherthan start a new channel be?
Speaker 2 (29:34):
honest um to just actually pivot okay, you wanted
to put myself through the actualhell of pivoting and see what
happened, and I tried like acouple different experiments
during that time.
Like I don't know.
If you remember, I tried like a30-day shorts challenge to see
if the audience data wouldchange faster it did not.
It did not, all right, allright I probably could have
(29:56):
looking back now, done it in amore controlled way or a more
planned out way I remember youwere going.
I like decided the day beforeand I was like yeah I'm gonna
see what happens if I uploadshorts for 30 days and monitor
the audience and you.
Speaker 1 (30:13):
But you did say some stuff happened during the course
of it, but in the end it didn'thelp you at all.
Speaker 2 (30:19):
It's nothing that I noticed definitively.
That's the thing I couldn'tconfidently say yes, do this,
Absolutely try it.
But it was.
Yeah, I mean it was part of theexperiment, but yeah, it took
five months and every singlemonth I was looking at analytics
and every single thing wasnegative.
Speaker 1 (30:38):
How many, how many, how many videos.
Speaker 2 (30:40):
I could barely break a thousand views on a video when
I was pivoting.
Speaker 1 (30:43):
I was constantly negative.
Speaker 2 (30:45):
At least 500 subscribers a month.
Speaker 1 (30:47):
Yeah, yeah, yeah, I know that feeling.
So about how many videos wasthat over the course of five
months ish?
Speaker 2 (30:54):
I was trying to put out a video a week and there's
definitely some weeks that Iprobably missed, but the goal
was a video a week, okay, sothen, if you do the math, that's
, you know it's about 20 ish orso videos over the course of
five or so months.
Speaker 1 (31:12):
What?
Where was the point whereyou're like, oh, it's actually
starting to work.
What was that?
What was that like?
What did you see?
What?
What indicated that that wassomething that was actually
working?
Speaker 2 (31:18):
finally, I was tracking every week my audience,
like their demographics okay onmy travel channel.
It was it's super common tohave a very old male audience,
so my audience was primarilylike older men.
It's just honestly, like all ofmy friends are in the travel
(31:39):
space, like it's the same.
It's just an older andprimarily like male dominated
audience.
Speaker 1 (31:44):
Okay.
Speaker 2 (31:45):
And my new channel.
I was going for a young femaleaudience, so the polar opposite.
Yeah, no doubt so monitoringthe audience change was very
easy to do in terms of just likewhat youtube is classifying as
their age, um, their sex andalso content suggesting my
(32:06):
content.
That was what I checked forevery single upload to see when
I was finally going to getsimilar creators suggesting my
content, and that's where I waslike holy crap, I did it.
Speaker 1 (32:17):
And what's like your gender change now?
Like what's your demographicnow?
Speaker 2 (32:22):
Now I am 97% female.
What yes In between?
Like the 18 to 34 or whateverthe Holy crap.
Like two youngest.
Speaker 1 (32:35):
And did you unlist any of your old content?
Speaker 2 (32:38):
Hell, yeah, I did.
That's what really turned that.
I was stubborn, I was likeevery creator I ever yelled at
was like, unless your content,unless your content and for me
it probably took me.
It was like one of the hardestthings that I like had to do was
like unlisting like all of mybest performing content, and as
(33:01):
soon as I did that, I noticedchanges within a week.
Speaker 1 (33:04):
How deep into your journey was that?
Speaker 2 (33:07):
Into the pit, probably like halfway through
the pivot, like I could not likeany.
Yeah, like any other creator,like I could not part with
unlisting content.
I was like I work so hard forthose views.
I don't want to see him go soyou unlisted them.
Speaker 1 (33:21):
But I mean, you can still again.
Speaker 2 (33:22):
We've talked about this I had to private them.
Actually, they were stillpicking up views unlisted oh no,
so you yeah, completely I ohyeah, so I had unlisted them.
Finally, like took the jump andI unlisted it and then in like
my real-time views, I was seeinglike it was still somehow
getting like a hundred views forone video and I was like, yeah,
that's not a lot of views, butlike that shouldn't be possible
(33:44):
and like not a lot of views incomparison to what it was
regularly collecting.
Yeah, so I had I had to privateit.
It had to be in a playlistsomewhere.
Speaker 1 (33:51):
Like it had to be somewhere where obviously a
playlist where it was picking upfor, like your, your biggest
ones, or just like everything,everything um, just my uh, like
your, because here's the here'sthe reason why I think now so it
was absolutely my biggest ones.
Speaker 2 (34:07):
I probably, over the course of time, unlisted other
ones um, just like during achannel cleanup because I I feel
like it's important.
Speaker 1 (34:17):
So if you have a lot of subscribers, let me check
actually and that's relative,right.
So like, a lot can mean anything.
But let's say you have, youknow, 60, 70 000 subscribers, um
, and you do this thing whereyou're like I gotta pivot you
know, jen said to pivot, so I'mgonna pivot uh, and you unlist
all of your videos, which, again, is is something, and if you've
(34:38):
listened to the podcast enough,you should probably know why
this works.
Again, the recommendationengine is about all of this.
Then you have a channel withonly a couple of videos but more
subscribers than it makes sensefor you to have, and then it
looks like you just boughteverything, right, so that's
also something you want to kindof avoid.
So that's why I'm asking if youonly did your biggest videos or
if you just there's some older.
Speaker 2 (35:00):
I just looked at the channel.
There's some older videos onthere that I left up the ones
that kept dripping and drivingin content to change your yeah.
The heavy hitters aredefinitely gone.
That was a knife in the heart,but there's other like random
content, sure, and then Iprobably cleaned up some of them
that were just not relevant tomy new audience and also not
(35:23):
doing anything anyways.
Speaker 1 (35:25):
So at the end you're now doing well.
Are you even still uploading toit, or are you done now that
you pivoted successfully?
Speaker 2 (35:31):
Yeah, but now I want to start a new channel.
Speaker 1 (35:32):
Of course you do, because you do that every week.
Where did you end Like?
What did your view range end at?
Speaker 2 (35:37):
when you're like okay , I succeeded uh, my
discoverable content was umbreaking a hundred thousand
views jen you are savage you'rea savage so doing better than
what the original some of theoriginal stuff was doing yeah,
for my discoverable content andthen the community content or
like regular uploads were umback in that, back in that range
(36:00):
but that, but, but.
Speaker 1 (36:01):
That's a successful pivot, but that's still a
successful pivot.
That's a a legitimate switchfrom one thing to another, which
is listen, my hat's off to you.
Speaker 2 (36:09):
That's I'm I'm super proud of it.
I'm like so you should be thatis amazing.
Speaker 1 (36:13):
I'm so proud of you.
I am over the moon proud of you, because that is not easy.
Speaker 2 (36:18):
It was crazy.
There was like a handful oftimes where I'm like why am I?
Bothering.
When is this going to happen?
Speaker 1 (36:24):
I'm going through that right now.
Speaker 2 (36:25):
Okay, I was going to say Travis, your turn now,
because we're talking aboutpersonal pivots.
Speaker 1 (36:29):
Well, I'm early on in what I'm doing, so I'm not even
I month in.
Um, I think, uh, I think, Ithink at the end of the day, I
think at the end of the day,it's humbling, but I knew that
going into it.
So here's what's going on, uh,and I don't really want, I don't
like to talk too much about mystuff.
Speaker 2 (36:51):
Uh, I think we should just say like a disclaimer,
like when it comes to us talkingabout our personal channels,
it's not from a place where,like, we're hiding information.
It's just a work-life balancething and and.
Speaker 1 (37:02):
For me, it's more about the people listening than
it is about me.
I'm not here to, yeah, pumpmyself up, but I do want to
share the experience, which I doknow we're here.
Speaker 2 (37:10):
Well, I I think it's always a little bit awkward when
we're talking about personalchannels and we're being a
little bit more vague.
Yes, and it's more about thepoint not to go see the actual
channel itself, and a lot oftimes I hate sending people to
channels that I know I'mactively doing stuff like this
on yes like I would say creatorswould like that.
(37:30):
I would coach, would find likeone of my channels and I'd be
like oh my god, please don'tlook at that channel.
Like I'm running like twoexperiments.
Like two experiments on it.
Speaker 1 (37:36):
God, please don't look at that channel, like I'm
running like two experiments onit right now.
Please don't look at thatchannel for advice.
Yeah, I feel like the thing isis that I've had success.
I've been, I've been to I don'twant to say the top, but I have
been in a very successful placein my in my niche, Great time
on YouTube.
(37:58):
Not just like, not just viewsand subscribers, but I was
mingling with the biggestcreators in my niche period, end
of story.
I was collaborating with them.
They are some of the biggestcreators, uh, in the niche
period.
So I've done that, which is cool, but now I kind of do something
different and I, you know, Ithought I could just start a new
channel altogether, or I couldjust try to pivot this thing,
which I know I'm not going to dothis content anymore.
It's adjacent content, so I'mgoing to try it.
(38:22):
It is painful, though.
I will tell you, it is verypainful and I think you just
have to get over your um, yourego as to how this stuff works
and just just believe in whatyou're doing.
I know that I can get whereverit is I want to go, because I've
done it before and I've helpedother creators do it many times
(38:42):
over.
I know that, but in the momentit's very easy to second guess
yourself oh my gosh.
Speaker 2 (38:49):
People think we're like different, like, oh, we
like know all the answers.
Like we're the youtube expertsand it's like okay, at the end
of the day.
Like we're still creatorstaking risks and dealing with
the analytics too.
Speaker 1 (38:59):
Like there's blinders that come on when it's just you
on your channel and you gotthree wheels left on the car,
literally about to say this.
I can do this easier withsomeone else's channel than I
can.
Speaker 2 (39:13):
Oh, oh, 100, that's.
That's why we're good at ourjobs.
Speaker 1 (39:18):
Yes, if someone else was in my position, I would
pivot them and get them up andrunning within the next couple
of months.
Easy For myself.
Speaker 2 (39:29):
We know too much.
Speaker 1 (39:31):
Brother, let me tell you something.
Talk about having blinders on.
Okay, look, I do want to talkmore about this, but we'll
probably do it in studio.
I think this is a great subject.
So why don't you send us emailsand text messages and let us
know what you want to know aboutpivoting or quitting a channel
and you know what?
Tell us your stories If you'vedone either, or send us an email
at theboostvideqcom.
Or, of course, you can send usa text message if you're
(39:52):
listening to the audio podcastusing the link in the show notes
Jen, what a cool episode.
Speaker 2 (39:57):
I know we should have people submit like new channel
or pivot and we have like littlesigns that we flip.
That is a great idea.
Speaker 1 (40:05):
Actually send us an email.
If you're thinking aboutpivoting or doing a new channel,
send us an email with theinformation about your channel
and we'll do a new channel pivot.
I think we should do that instudio as well.
Again, if you send us an emailnow, it's going to take a couple
weeks before we get into thestudio and then more weeks to
release those content.
Release that content.
But if it's a good question andwe think we can do it in studio
(40:25):
, it makes sense we'll do that.
Otherwise, we'll do it in oneof these episodes so all that.
Thank you so much for joining us.
If you're new here, hit thatsubscribe button.
If you're listening to theaudio podcast, leave us only.
What is it, jen?
Speaker 2 (40:37):
five stars only.
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