June 16, 2025 • 50 mins
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Watch the video version here: https://youtu.be/rEHLufg0jic
Diving into the often-misunderstood world of YouTube analytics, we unpack what "regular viewers" actually means and why seeing them choose not to watch certain videos might be part of your strategic plan rather than a problem. That notification telling you "more regular viewers aren't watching" could actually signal you're successfully reaching new audiences—exactly what some content is designed to do.
One listener's experience perfectly illustrates how seemingly small details can dramatically impact performance. After adding descriptions to dormant YouTube shorts, they immediately saw growth spike. This powerful reminder about metadata's importance reveals how YouTube's algorithm sometimes needs our help to understand what our content is truly about, especially when it lacks sufficient viewing data to make those determinations itself.
We tackle the eternal question many creators face: start a new channel or pivot an existing one? For one listener managing three channels between 700-4,000 subscribers, the conventional advice to "focus on one niche" might not apply. Sometimes the happiest path isn't the most strategic one, and maintaining multiple creative outlets can prevent burnout even if it doesn't maximize growth. The same principle applies to balancing shorts and long-form content—recognizing they serve different viewer intentions rather than expecting one audience to seamlessly convert to another.
The heart of successful YouTube strategy might be embracing what veteran creator Mark shared: "Only a handful of subscribers watch your channel anyway... the only failure is giving up too soon." Most channels see 80% of their growth from just 20% of their videos, with these "outlier" hits serving as stepping stones that gradually raise your baseline performance. Success isn't about making every video perform exceptionally but understanding how the ecosystem works together to create sustainable, long-term growth.
What YouTube strategy questions are you wrestling with? Send us your thoughts at theboost@vidiq.com and join our community of creators learning and growing together!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome back to the only podcast that will wait
for you as long as you wait forus.
I'm Travis and I'm here withJen again.
Hello, that's her name, jenagain.
Speaker 2 (00:08):
Jen again.
Speaker 1 (00:09):
Jen again.
I know some of y'all beenasking where Jen has been and is
she back.
She's back, she's here.
She didn't go anywhere really,she's just been busy.
Speaker 2 (00:16):
I haven't gone anywhere.
We just have so many episodes.
I'm still doing like the sametime going on here.
Speaker 1 (00:23):
I mean, you've been to 107 places and recorded 107
different YouTube tips.
That's all that.
Okay, maybe that one took meaway from the podcast slightly.
If you didn't see that, gocheck out the main YouTube
channel.
Jen did an incredible.
I mean I can't even wrap myhead around the fact you
literally went to 107 places.
That's insane.
How long did it take you toshoot that?
Speaker 2 (00:49):
That was well over a month.
It looks like it happens in thesame day, which I think is very
purposeful.
Did that?
I wore the same outfit for overa month over.
Speaker 1 (00:54):
Actually, though actually sounds like me, but I
don't want anyone to know thatright intentionally for a month.
Speaker 2 (01:01):
I like every time I went to new york um to visit my
nephews and obviously I wasgonna film there as well I just
wore the same thing every dayand like, eventually my family
said something and they werelike, oh, that was, that's a
nice outfit, but like the onlyoutfit.
Speaker 1 (01:16):
But I mean you look at it.
You're like wait a minute.
How is she obviously in newyork and then obviously not in
new york and still wearing thesame Like it was weird for a
while.
I'm like am I tripping?
What's happening?
Speaker 2 (01:27):
There's two things that kill me about that, which
is I filmed the opening scenefirst, which was almost like two
months earlier, so I didn'thave the idea for like the
continuity throughout the entirevideo, so I have a different
outfit on during that one, andthen I had such an early morning
(01:49):
flight to colorado that Ididn't have time to do my hair
and my hair was different, liketwo of the clips.
Speaker 1 (01:52):
I think people would expect it to not all be quote
the same, quote the same day,but, uh, amazing that your
commitment to the craft was likenah, we making it, we making it
.
Speaker 2 (02:02):
Literally I put on makeup for the airport.
I was like I couldn't, I ranout of time to do my hair, but I
put on makeup for the airport,like knowing I was gonna like
just send it oh my god.
Speaker 1 (02:11):
Well, anyway, if you're new here to the podcast,
uh, we're here to help you growyour youtube channel.
Jen and I answer your emailsand talk about silly things.
And one more thing before weget into the emails uh, well,
actually we'll save it for inthe middle, because some cool
things happened with Jen and I.
We were in the middle of aconversation right before, but
let's get into a question.
So if you're new here and youwant to send us a question, you
can send it by email or a smokesignal, if you can figure that
(02:33):
out.
Speaker 2 (02:34):
Ooh, call it smoke signals.
Speaker 1 (02:36):
Probably send it by email is a little easier, but if
you want to send us emails,it's theboostatvidiqcom, and the
first one comes from Kevin hey,travis and Jen and potentially
other guest hosts or candyworkers Love the candy workers.
Sometimes my YouTube analytics.
For a video it says views areup, more of your regular viewers
are choosing to watch, or theopposite, views are down More of
(02:57):
your regular viewers choosingnot to watch.
My question what does YouTubedefine here as a regular viewer?
I assume not my subs, but ifnot, whatnot?
Speaker 2 (03:11):
thanks, appreciate the vid.
Uh, vid pod a ton.
That's a vid pod.
Speaker 1 (03:13):
I like that yeah, so, uh, your thoughts on this.
What's a regular view?
Speaker 2 (03:18):
this is a really good question actually, because I
don't think we have like adefined answer as to what this
is, but I would say this ispeople who are seeing your
content pop up, have theirnotifications on, are very
active.
Subscribers are highlightedamongst the community, people
that are watching.
I would say I'm going to makeup the time of saying, like
(03:40):
within six hours, like the dayperiod, that your content goes
out regularly and I don't thinkit matters if they're subscribed
or not.
Speaker 1 (03:48):
No, no.
So the regular watch.
So there's a couple of thingsthat that analytic, that this
that Kevin's talking about onlyseems to stay on for a couple of
hours.
So that's why Jen's talkingabout that.
Regular viewers to YouTubebasically means people who are
coming to channel, whetherthey're subscribed or not, not
on a regular basis.
It could be one time a week,but every week.
(04:08):
It could be two times a weekbecause you put out more content
.
So viewers that come more timemore than one time a month is
the way I understand it.
But to Jen's point this again,this analytic doesn't stay on
there for very long, forwhatever reason.
Uh, stays on for a couple hours.
So she's exactly right, likethe people that are coming, you
know straight up, right off thebat.
Um, even again, remember thatsubscribe, not subscribed idea
(04:32):
we talked about, where you'renot really subscribed to someone
.
You almost don't even know itbecause you're always up in your
feed, right, so that would belike your regular viewer, so to
speak, and it's great to havethose.
Um, those are the people thatmove your move, the needle for
your channel growth.
Speaker 2 (04:48):
Yeah, yeah that's what I was going to touch on
next, where it's like these arethe people that I would say are
the most directly related toyour most discoverable content
and what's like powering yourchannel, because then when you
get that opposite notificationwhere youtube's like, oh, they
don't want to watch this, it'susually community driven content
(05:11):
, experimental content, not badcontent, but different content
that's pulling in new people andkeeping the people pulled in
watching.
So I think that there's a lotof different like definitions of
what it actually could be, butI think it's tied directly to
(05:31):
your most discoverable content.
Speaker 1 (05:33):
Yeah, and I think it's important to understand
that, just because thatsometimes says more of your
regular viewers are not watchingit, that could be intentional
on your part.
Sometimes we make contentthat's discoverable to a new
audience.
So just because it says, oh,most of your regular viewers
aren't watching it, that mightbe okay.
That might literally be thewhole point, maybe you want to
break out of your viewership,yeah, and most people don't
(05:55):
think about that.
They think, oh, it's bad, it'san eight of 10, whatever.
I just recently had a one of 10.
Speaker 2 (06:01):
Woo, woo, woo.
See never a nine of 10.
Speaker 1 (06:04):
You know what's funny ?
Speaker 2 (06:05):
Never a nine of 10.
Speaker 1 (06:06):
Funny.
You say that Someone in Discord, in our Discord, heard us say
that and then took a picture ofa nine of 10 and said you guys
never see these.
Let me see.
Speaker 2 (06:14):
An urban legend amongst analytics.
Speaker 1 (06:19):
If you don't know what we're talking about, it's a
previous episode, but make sureyou check out our Discord.
There's a link in thedescription.
You can go to the VidEye crewsection of the Discord and see
that image.
They tagged it and are likehere's a 9 of 10.
Speaker 2 (06:32):
I like that because they were finally proud of it.
They were like I got a 9 of 10.
Speaker 1 (06:38):
Let me show you.
This is literally a 9 of 10.
It does exist.
Oh my God, this is why.
Speaker 2 (06:44):
I love New spin.
Speaker 1 (06:46):
I love our viewers and listeners.
I know and man, wait until yousee what's coming up here in a
couple moments You're going tolove them even more.
All right, so next one again.
The boost at vidIQcom comesfrom Miles.
Miles says.
While hiking on a local trailin one of our Texas state parks
recently, I noticed how much thepath had declined, overgrown
brush, eroded wedges and ageneral lack of care.
(07:07):
By the way, jen, do you walkaround parks?
I know you do some walking fromhere every so often.
Speaker 2 (07:12):
I do.
I haven't hiked much this year,but I was a very big hiker.
Speaker 1 (07:18):
Yeah, I know that about you.
Why do I know that?
Was it something?
Where did did you?
Speaker 2 (07:22):
did you hike somewhere like really ridiculous
, like some weird country, andI'm like I wish I had some, like
I hiked mount everest orsomething, but I didn't say you
probably did I don't know um,instead of venting online or
writing frustrated letters.
Speaker 1 (07:38):
A question came to mind what if I did something
about it officially?
I'm considering starting athird youtube channel I don't
think it would fit the others,unfortunately More of a simple
vlog to document the journey,not for attention, but to raise
awareness, share progress andmaybe even encourage others to
care about their local spacestoo.
That said, there's a part of methat thinks I could squeeze it
into my little talks channel,but I'm afraid it would mess up
(07:58):
the algorithm for both and as anew channel, I wanted to focus,
to get the proper steps and then, of course, real quick, the
more important candy question.
I do like candy corn, but onlyonce a year.
Also love Cadbury eggs, creameggs, but have recently been
blessed, cursed with a foodallergy to milk chocolate?
No.
So seconds after eating it, mytongue and lips go numb and my
(08:19):
throat begins to swell.
I do check from time to time tosee if I'm still allergic, but
being a candy lover, this is anightmare.
But I've lost 30 pounds, hey,congrats.
Speaker 2 (08:26):
Terrible, what a blessing and a curse.
Speaker 1 (08:28):
I all have the same time.
Speaker 2 (08:29):
Gosh.
Speaker 1 (08:30):
So it's funny because we were just talking before we
went live about new channelversus pivoting.
We're going to actually do asit down and talk about new
channel versus pivoting.
We, just literally before westarted recording, decided to do
that, but in the kind of shortanswer for miles what do you
think?
Um, because this is very hyperspecific.
So would you put it in yourlittle talks channel or would
(08:53):
you do a whole new channel forit?
Speaker 2 (08:55):
I think it depends on their dedication to this like
is this just one thing you wantto bring awareness?
Is this something like you'regonna be out there trimming
hedges in the park every week,like what is the actual
long-term goal and usually Idon't tell people to think like
long-term on youtube ever butwhen it comes to starting this
(09:16):
new channel, is this justsomething like you obviously
care about, but is it somethingyou're going to be continuously
proactive about enough tomaintain a new channel about it?
And if not, then it can just becontent like you squeeze in and
you want to have a place toshare your voice, and that can
be an existing channel.
So, strategy wise, should it bea new channel?
Conceptually it sounds like yes, but is it going to be worth it
(09:40):
to have it on a new channelthat you don't have the time to
dedicate to?
Speaker 1 (09:43):
Bingo.
Have you seen that one lady who, like, fills in pots on the
road?
Have you seen her?
No, she's like hyper, like shedoes it in like shorts but
she'll find like potholes androads and she like is weird
because she doesn'tstereotypically look like a
person who knows how to fill inpotholes but she has like all
(10:03):
the tools and stuff and she'llfill in potholes and she gets
like millions of views becauseit's the wildest thing you've
ever seen.
But this almost sounds likethat, but not quite as
interesting.
Speaker 2 (10:16):
Miles, better wear some shorts.
Speaker 1 (10:19):
Miles.
You're going to need to fill insome potholes at the park, I
think, um, I think, at the endof the day, jen is a thousand
percent right.
Are you going to dedicate timeto it?
Um, also understand that yourtotal address, your total
addressable market for that typeof content is going to be small
and, as long as you're okaywith that, this sounds more like
a subject for a conversationpiece on one of your other
channels and then you kind ofmove on.
(10:40):
However, if you feel passionateabout it, absolutely do it.
The thing about second andthird channels is, if you don't
have a business behind them,they should be your fun channels
.
Let them be your fun.
I don't care about viewschannel.
Speaker 2 (10:56):
This should be community driven.
It should be getting the towntogether.
It should be going to pick uptrash, going to clean up the the
trails together.
I mean, it sounds like thatwould be the goal, but obviously
you have to put in time to getthat awareness yes absolutely
yeah it's definitely a rewardingone, but a tough.
Speaker 1 (11:17):
Yeah, I feel like it's important to know where you
are with the amount of time youhave, because what if your
first channel is good and it'sgot a lot of stuff and you got
these other three, four, five,six other channels and you're
not doing what Jen does, whichis use them to comment on
people's things?
She's got like 16 logins.
Speaker 2 (11:35):
Stop it.
I already wanted to start liketwo new channels this week alone
.
I need to be like someonedisciplined.
My God, I literally can't.
I wanted to start like.
I literally wanted to startlike a new vlog channel.
Which is like what happens if Istart a vlog channel for 30
days?
And then someone was like doyou have 30 days to start a
channel?
Like what?
(11:55):
When are you doing this?
Speaker 1 (11:57):
Do you?
You talked about this in ameeting.
Speaker 2 (12:02):
Think I did bring it up in a meeting and I was like
what if we sign off on all myother responsibilities?
Speaker 1 (12:07):
don't do that to yourself.
What's wrong with you?
Um, we have a really cool.
I don't know if this is gonnawork.
Uh, this is one of the thingsyou have to watch on youtube.
We have a video submissionwhich isn't even a question
specifically.
It's more of a um, it's a uh,well, I don't know.
Let's just listen to it.
Let me share the audio here andlet's take a listen hello,
(12:30):
travis and jen.
Speaker 3 (12:31):
I just noticed that I've not put much in my
descriptions of my youtubeshorts, which generally do well
for me, and these ones kind ofsat a little dormant.
And so I went in and I putmagic items because it's about
Dungeons and Dragons magic items.
(12:52):
I put one that I'd saved innotes and I pasted into all the
others that I'd done and thesetwo hadn't had that.
So the two that would satdormant I just pasted in the
same old magic items descriptioninto into two different shorts
(13:13):
that were dormant andimmediately they started to grow
, immediately and I suddenlythought I presumed that YouTube
knew what I was doing from allthe other details.
But I found it interesting thatthe description immediately
(13:35):
kicked it off.
Speaker 1 (13:38):
Thoughts.
I love this, by the way.
More video submissions please.
Speaker 2 (13:42):
Please.
Speaker 1 (13:43):
It's the coolest thing to see.
Speaker 2 (13:45):
It makes it feel like we have someone else on the
podcast.
I love it.
Speaker 1 (13:49):
I knew you'd like this, so here are my thoughts.
I'm assuming so we know this byTodd Bupre, who actually works
on the YouTube algorithm.
He mentioned in a interview Idid with him years ago that when
they don't have a lot of dataabout what a video is about so
in other words we don't have alot of impressions or views or
whatever and in the case thatmight have been the case for
these shorts, he said dormant um, adding metadata can help it
(14:13):
understand what the video isabout and then target new people
.
So what it sounds like is that,at least in these shorts or
whatever, that he maybe didn'thave enough data or YouTube
didn't have enough data aboutwhat it was about, and putting
that in suddenly gave it alittle oh okay, these are the
type of viewers that might enjoyit, let's give it a shot.
(14:33):
And then that's what happened.
It is interesting because insome ways, we've always talked
about filling in description.
We've always said that, we saidtags, kind of you know whatever
.
But, descriptions are kind ofunderrated.
I don't disagree that youshould put something in there,
and if YouTube gives you an areato put information in, you
should probably put informationthere.
Otherwise it wouldn't be there.
(14:53):
But we actually have tools withvidIQ that can help you.
If you don't like to type abunch of stuff, you literally
can.
Actually we have a tool thatwill start to fill in the
description by itself, just byit'll read like some of the
information of in the video andput it in yourself, or you can
type in keywords and then it'llput it in, and that's better
than nothing Like put somethingin something something I agree
(15:15):
with something.
Speaker 2 (15:16):
I also think there's a world where this creator went
back to edit content and it kindof revitalized it.
It brought it back to life.
It was obviously very stagnant,not performing well and going
in and making changes.
We know from time to time whenwe change our title, when we
change our thumbnails, when wejust update information, youtube
(15:40):
has to reanalyze that data.
So I think, potentially incombination with that, we're
looking at this creator makingpositive changes, which just
happened to be a description.
Speaker 1 (15:50):
Adding more information as well as just
changing something could havehelped that as well yeah,
absolutely, absolutely, and itdoesn't hurt to go back and make
those small things if you wantto try them.
If anyone else has tried thisand had success, definitely send
us a message.
We'd love to hear from you andput more information on again.
You should put something inthere and kind of describe what
(16:12):
happens in the video as best aspossible.
And this again isn'tnecessarily going to take a
video that has like 2000 viewsto 10,000, but if you only got a
couple of views on it and itdoes and YouTube just can't
figure out what the video isabout, this does not hurt.
It certainly can help.
So thanks for sharing that withus.
That's amazing.
Speaker 2 (16:29):
Yeah, that was good Okay.
Speaker 1 (16:31):
This is going to be one you're going to love.
Here we go.
Oh boy this one's from fromHaley hey Haley, hey Travis and
Jen.
Thank you for all your expertadvice and taking my questions
on the podcast.
Remember, she was the one whosent the video thing and she was
in Discord.
Yeah, you guys are amazing.
So here's a little somethingWell, two versions, because I
didn't know which one I likedmore that I drew for you.
I hope you like it.
Keep up amazing work buildingthe community and helping
creators.
Now Haley's studio has aYouTube channel when she draws
(16:55):
stuff like on her iPad andwhatnot, and it's a really fun
little channel.
Love it.
I'm going to show you this, jen.
I love this.
I'm going to probably get ashirt made of this.
I'm not even joking.
So if you're watching what, youhave to watch this on the
YouTube channel.
If you're listening to theaudio podcast, I highly
recommend that you switch overto the YouTube channel.
Are you ready?
Speaker 2 (17:15):
Okay.
Speaker 1 (17:26):
We, okay, we're standing on a youtube play
button.
Speaker 2 (17:27):
You have candy corn ear headphones.
I have the cadbury cream eggheadphones.
Why?
Speaker 1 (17:29):
are our headphones so cool?
Yeah, uh, the vidi crew, uht-shirt on phenomenal.
Speaker 2 (17:35):
Oh my gosh candy corn cadbury eggs.
Speaker 1 (17:38):
toilet plungers because we talked about plunging
the toilet Chocolate cake.
Speaker 2 (17:41):
Chocolate cake.
Where would it be withoutchocolate cake?
Speaker 1 (17:44):
This is incredible.
Speaker 2 (17:45):
Oh my gosh.
Speaker 1 (17:48):
Are you over the moon , or what?
I love this?
Speaker 2 (17:49):
I literally love this .
Wait, I want those headphones.
Speaker 1 (17:52):
Those headphones, we need to get them made.
Speaker 2 (17:54):
I need those for my headphones.
You should just get big umcandy corn stickers and put them
on your headphones.
Oh my gosh, someone on etsy hasto make those so I am.
Speaker 1 (18:05):
I'm probably going to print this out and get it put
on a shirt, and if I can get itdone in time for the studio
episodes, I'll probably get thatdone.
Speaker 2 (18:12):
Amazing, oh my gosh the coolest thing.
Speaker 1 (18:16):
We have the most amazing listeners.
Period.
End of story.
Speaker 2 (18:20):
That is so cool.
Speaker 1 (18:21):
Yeah, great stuff.
Thank you so much for that.
All right, mark's up next.
All right, mark.
Hi Jen and Travis Thought Iwould share some learning
experiences in anticipation ofmy third anniversary as being a
YouTube content creator.
Amazing.
The below statements may applyonly to me.
Everyone, rob's dog, dan's cator who really knows, that's you
too.
Feel free to agree, disagree oradd anything else I've said.
(18:43):
So this is cool because this isnot a question.
This is this person's Mark'sexperiences on YouTube.
I love this.
Speaker 2 (18:48):
I love this too.
Speaker 1 (18:49):
First one.
Initially your channel will beterrible and no one likes it,
but that's fine.
Being on YouTube is a victory.
Let being on YouTube is avictory.
Speaker 2 (18:57):
Let's talk about that for a second.
Okay, yes.
Speaker 1 (18:59):
That's a true statement, yeah.
Speaker 2 (19:04):
Very likely you're going to make terrible videos
your first couple of ones out.
You won't know they're thatterrible, though when you're
making them, no, no no, theywon't feel terrible, they'll
feel good.
Speaker 1 (19:08):
It's going to feel like fire.
Speaker 2 (19:10):
Yeah.
Speaker 1 (19:11):
The more subscribers you gain with the day out, so
more than you started the dayout with.
So what's really cool aboutthis is in a future episode well
, depending on when this goesout compared to the next episode
.
I did an interview with Hafu Goand he literally talks about
performance and that you know.
(19:33):
When I said, well, how do youtake, you know, the one of 10
thing and that sort of thing, hegoes I only look at it by year.
Am I better this year than lastyear?
And I'm like whoa, because thattakes everything into
consideration and as long asthat line's going up, he's all
good.
And that's kind of what this issaying here too as well.
I love that Absolutely.
That said, who cares aboutsubscribers?
Only a handful watch yourchannel anyway, and for those
(20:06):
who do stick around, make yourcontent for them.
That's cool, that's true lovethat the only failure is giving
up too soon.
Speaker 2 (20:08):
otherwise it's all various degrees for success, but
if you do believe you havefailed, do it spectacularly and
post it anyway.
Post it anyway.
Speaker 1 (20:12):
That's great we do that.
I think we do that that's great.
Don't rely on family or friends.
They will lie to you.
This this is true.
Always.
Appreciate constructivefeedback in the comment section.
You won't always get it, butit's nice if it's there, even if
your video sucks.
A type of remarks Ah yes, thevideo sucks.
Yes, there's no beating thealgorithm.
(20:32):
Oh, thank you Mark.
Speaker 2 (20:34):
Oh my gosh, someone to finally hear it now from us.
Speaker 1 (20:37):
Oh my gosh, only methods that are to work with it
and allow it to work for you.
The algorithm needs you as muchas you need it.
And finally, at least for now,youtube will update and change
as viewers do, sometimes for thebest, mostly not.
Adaptation is key.
Speaker 2 (20:52):
Fantastic message those are all such good
takeaways.
Speaker 1 (20:56):
Really important that this is like the reality of
YouTube.
A lot of times you'll see theseYouTube videos that are like
how to grow this and that andthe other, and just do this,
that and the other and paint bynumbers and boom, you're good to
go.
Nah bro, this is the truth.
A lot of these things are true.
There's aspects of it that arereally trying.
If you take it as fun, thenit'll be fun.
(21:16):
If you take it seriously,you're going to have ups and
downs.
There's no way to avoid that.
But Mark beautifully said Thankyou so much for your message.
Speaker 2 (21:23):
Yeah, I think that's a good video idea.
I'm going to write that down.
Oh, unconventional YouTubeadvice.
Look at this Because I feellike what you said is true too.
I mean, even we do it.
We give out a lot of the sameadvice over and over and over,
over and over and over.
Speaker 1 (21:36):
Yes, because nobody listens, whoops.
Speaker 2 (21:42):
But I feel like there is like unconventional
takeaways.
Speaker 1 (21:47):
There are.
I like that.
That's really great.
Good job, Mark.
You got a YouTube video goingto be made.
Speaker 2 (21:51):
Way to go, Mark.
Speaker 1 (21:53):
All right, tim says.
Dear Travis and whoever'sfilling in for Jen this week a
longtime listener in my car,mostly an occasional watcher I
will not be recommending candyor sweets or chocolate, but I
will ask you if you know whatTim Tam Explosion is.
I've heard of Tim Tam beforebut I don't know what it is.
I think it's a UK chocolate ordessert or something.
Speaker 2 (22:11):
I don't know.
Speaker 1 (22:13):
I don't know what a Tim Tam Explosion is?
Speaker 2 (22:14):
I don't know.
Speaker 1 (22:15):
You said it's okay to save on YouTube, it's okay to
search for on YouTube.
Okay, right now to the seriousbusiness of my YouTube channel.
Yes, multiple.
I have one with 2,900 subs, onewith 3,900, a lockdown
experiment and one with 700, mylatest.
I am clearly mad, I am 53.
Well, welcome to YouTube.
Right, I am 53, and I've beendabbling with this stuff for 10
(22:37):
years, but I just can't find aniche I want to stick with.
Help me, as I can't seem to letgo of any of these and I'm
afraid to so-called pivot them.
What should I?
Speaker 2 (22:43):
do Ooh.
This is a really toughsituation because I actively
think about this all the time,like I want to start a channel,
obviously like every week, andthen I'm like, well, what do I
do with it?
Like say you start a channeland it it starts to perform well
(23:06):
and you have momentum.
You want to keep up with thatmomentum.
now you're like tim and you havethree active channels and like
something has to go, and whenyou're thinking about the
longevity of you know, hisexperimental channel doing well,
it's like, well, now you wantto dedicate more time to that
and you didn didn't see thatcoming.
So now does your originalchannel take a hit, like it's so
hard to balance and I thinkit's always going to change.
(23:27):
I mean, that's the most funabout having multiple channels.
They never perform the same.
No, of course not, but youusually have like one working in
your favor.
Speaker 1 (23:37):
You have one good child and the rest are just
hoodlums.
Like what's going on?
Um, I mean, first of all,having two channels, uh, one
with almost 3 000 subscribers.
One of those 4 000 is verydifficult to do, I assume.
They're in different niches.
That's amazing.
That shows you know what you'redoing when you're making
content.
That's incredible.
As we've talked about before,there are statistics out there
that show that most contentcreators never make it to 500
(23:58):
subscribers.
You have three channels thatare over that.
Um, but I think also this showsthat you and jen have the same
mindset when it comes to thisthing.
Like, I just want to make a new, like squirrel, let me.
Let me make a new channel.
So bad, um, and that's okay aslong as you're enjoying it.
I think if you are putting toomuch stress on it, it stops
(24:18):
being fun.
And then, at that point, what'sthe point?
Like, if you're trying to makea YouTube channel that's like
successful and you do all thesegreat things and you already
know what you need to do, youneed to lock down one and just
grind it, but it doesn't seemlike that's going to make you
happy.
Will that bring you joy?
Speaker 2 (24:32):
This seems like a fellow YouTube addict.
Speaker 1 (24:35):
It does.
Speaker 2 (24:37):
Don't stop Tim, Make more channels.
Speaker 1 (24:39):
I say make as many as you make, one for every day of
the week.
Speaker 2 (24:41):
I don't know why you have to have a niche that you
stick with, like, if you haven'tfound it yet, keep making more
channels Until you don't want tomake more channels.
Speaker 1 (24:49):
Right.
Speaker 2 (24:50):
That's my vote, because why not?
Like if you're constantlytempted.
Yeah, if you're tempted bysomething, you clearly have an
understanding of youtube.
You know what you're doing, youknow it's funny.
Speaker 1 (25:03):
One of them will be that niche.
You don't know until you try.
This is 100, an unconventionalkind of piece of advice, because
no other, no other quoteyoutube expert would say this.
They would say, no, you got aniche down to, which is true.
If you want one to grow, true,I think you have to look at
everyone's situation separately.
And he's literally talking.
He's like I'm clearly mad,right, of course he's crazy,
(25:25):
right, but in a good way.
But he's also been talkingabout doing this for 10 years
and not quite ever being able tostop on one thing.
Well, that's a personalitytrait and that's something that,
unless you're trying to make aliving at this, who cares?
Like half, are you having fun?
I know you did a lockdownexperiment and that that channel
has almost 4,000 subscribers.
You did an experiment channeland it's got almost 4,000
(25:46):
subscribers.
That's amazing.
Does it have to be a business?
Not necessarily.
Speaker 2 (25:51):
No, I don't think every channel needs to have a
play button.
Like you can just have channelsfor fun.
Speaker 1 (25:58):
No, we can't do that.
We can't have fun, jen, we'renot allowed to have fun
ridiculous.
We don't have fun here.
What are you talking about?
All right, new one from hootcraft.
Hey, vidi crew, I've beenwanting to send a question for a
while, but I've never gottenaround to it.
Look at that, see, jen, there'speople out there, oh my gosh.
However, in recent episodes,it's been clear that the podcast
is growing and with more andmore questions being sent every
(26:18):
day.
The longer I wait, the lesschance I'll get an answer.
This has finally motivated meto send in my questions.
By the way, this is actuallycorrect.
So over the last couple ofweeks we've done a bunch of
different type of content,including the studio things,
where we didn't get to a lot ofemails, and some of the emails
that have been sent in byregulars that have been sent in
by regulars we've had to skipover.
Not because we don't love you,we do.
(26:39):
But because we have new peoplelike this that wanna send in
questions.
Plus, we're getting so farbehind.
The first question of thisepisode I accidentally missed
two weeks ago.
It's been waiting for weeks.
I'm so sorry, but as thispodcast grows, that's the case
and we will try to get to youwhenever we can, if we can.
At times, if you've written inmultiple times, we might have to
(27:00):
skip over you.
It just depends.
But thank you.
I've been making MinecraftYouTube tutorial content for
almost a year and a half now andI've seen some success.
I have about 750 subs, butalmost half of them are from two
of my 80 videos From what I'veseen.
It's not uncommon for Minecraftchannels to grow outlier by
outlier, and quite a fewchannels seem to be in a similar
(27:21):
situation.
My question is this how do Iincrease the frequency of these
outliers and how do I doubledown on them effectively?
Each outlier has raised theview floor for my channel, but I
haven't been able to actuallyrecreate the success of those
videos for almost six months.
It feels like my channel isbeing dragged down by these
outliers, so I feel like whatpeople don't understand Jen and
(27:44):
you know this to be true is thatthe vast majority of channels
80% of their growth comes from20% of their videos.
That's just normal.
That's YouTube.
Speaker 2 (27:54):
Yes.
Speaker 1 (27:55):
He's describing YouTube.
Speaker 2 (27:57):
Yeah, no, this is how YouTube works.
Hold on, Nothing's wrong.
This is literally the goal.
This is how YouTube works.
I was going to say I feel likethere needs to be some
simplified way of saying thisthat we're not getting across
clear, which is how YouTubeworks.
Your outlier videos are howYouTube works.
(28:17):
No, you cannot make every videobecome an outlier.
Outliers are there for a reasonthey bring in people to watch
the rest of your videos, whichdo not then become outliers, and
then you have, like, yourlowest views, which is for your
community, that nobody besidesyour community cares about, and
the goal is to have one of theseoutliers from time to time to
(28:38):
continuously growing yourregular middle of the ground
content.
Does this feel simple?
Speaker 1 (28:48):
They're literally called outliers for a reason
Like it's the thing.
That's not normal.
Speaker 2 (28:53):
So, like that's what I'm saying, like outlier videos
shouldn't be something that youcan well not shouldn't be, but
most of the time are not thingsthat you can repeat from week to
week to week, and also thatmight not make them become
outliers anymore, right?
Speaker 1 (29:10):
Yes, that makes them regular videos.
Speaker 2 (29:13):
That makes them scheduled content Exactly.
Speaker 1 (29:16):
But the thing that was really important that they
said was that their baselinevideos continue to go up.
That's what's important.
Speaker 2 (29:22):
Yes.
Speaker 1 (29:23):
That's what's important.
Speaker 2 (29:24):
That's the outlier's job.
You have like a smallpercentage of the videos that
you're making throughout theyear that reach a wider audience
and bring people to yourchannel.
Those people then watch yourweek-to-week content, making
those views go up and that isjust on repeat.
(29:44):
But when we say outlier content, we're talking few videos.
Few videos, well like, if youput out a weekly video for the
year, one every couple months,one every six months, like what
do you think is a fair number?
(30:04):
That you would say outliers ina year if you're putting out a
weekly video?
Speaker 1 (30:07):
a weekly video.
I mean it would be nice if yougot one every month, but it's
more likely you're going to getone every six to eight weeks,
likely, like depending on whatthe topics are and depending on
what you're doing Now.
If you are concentrating onbanger content in other words,
you're really researching what'sresonating in your niche and
you're looking at your analyticsand you're seeing what's
resonating with your viewershipyou might get more often, but
(30:30):
the realistic thing is it's notgoing to happen that often.
You should double down on whenit happens.
So, in other words, if you havea piece about a news thing
that's happening within yourniche maybe you're a crafting
channel and a new marker cameout or something and everyone's
super excited about it youshould definitely talk about it
and compare.
Maybe you just maybe your firstvideo is like oh, this thing is
(30:50):
coming out, Everyone likes it.
Then you go, you compare andcontrast that with a cheaper
brand and then maybe you figureout what other brands are doing
this.
Are the other brands going totry to make the same thing?
That's a third video.
That's how you double down onthat.
You double down on it by makingit a video that someone who
watched that first video wouldlike to watch next.
Youtube will then make thatdata connection between the two
once people start clicking andthen that will be suggested up
(31:11):
next from the first um, butthat's only going to last so
long.
After a while people stopwatching how you made that
chocolate cake with a toiletplunger they just don't care.
Speaker 2 (31:24):
And then you'll well have to find new discoverable
content or kind of pivot yourdiscoverable content, but it's
not possible to turn all of yourcontent into outlier or
discoverable content.
Speaker 1 (31:33):
Yeah, yeah, because even Mr Beast can't do that and
you might go well.
All of his things are over ahundred million views, yeah, but
for him some of those are 10 of10s.
Speaker 2 (31:42):
Yeah, his videos are still ranked.
Speaker 1 (31:43):
Yeah, so that's the thing.
All right, just a couple morequestions left.
We got this one from Paul Hello, Travis and Jen.
I'm not a YouTube creator yet.
See, here we go again.
We've done it again.
Speaker 2 (31:54):
Wow.
Speaker 1 (31:55):
We have more people listening before they get
started.
Speaker 2 (31:58):
Wow.
Speaker 1 (31:58):
That's amazing.
But love your show and learn alot about candy and content
creation while also having fun.
Well, that's great, I'm gladthat you learned about candy.
I don't remember the episodes,but a while back, travis was
talking about his hoverscrolling habit.
Now, for those who don't know,this is when I think I forget
what you were talking about.
I think you liked.
I think you're talking abouthow you like, very early in the
video yeah, this was like ourlike culture as youtuber,
(32:23):
watchers, viewers, like.
Speaker 2 (32:25):
So what you're a?
Speaker 1 (32:27):
hugger, I take my mouse this is I still do this
when I'm watching on desktop andI hover over the video to watch
it, start to play to see if I'mactually going to click it
right.
And we were talking about itwould be great if they had the
ability to give us an analyticfor that.
So that's what they'rereferring to.
Okay, I watch YouTube the sameway by hover scrolling.
He's a hover scroller.
Speaker 2 (32:44):
He's a hover.
Speaker 1 (32:47):
The homepage opening vids that catch my attention in
a new tab.
That in a new tab.
That's the reason for today'sletter.
Do creators get view creditwhen I hover a video for 20 to
30 seconds, deciding whether ornot to click?
Today I noticed that videos Ihovered over for 10 seconds or
longer show up in my watchhistory even if I don't click
them to watch.
If YouTube knows that andtracks that I hover a video, I
(33:08):
hope the creators who createdthe thumbnail and title to
capture my attention gets thecredit.
But if they do get the credit,will this be affecting their
retention?
Keep up the excellent work,guys.
I learned something for you.
But laugh most when Jen andTravis hosts the show.
Ps, when you find them, chicosticks are a must have.
I've heard of these.
It's peanut butter, coconutcovered, taste of Nirvana.
Speaker 2 (33:25):
Taste of Nirvana.
Oh my gosh, I love coconut.
Speaker 1 (33:31):
I do not like coconut .
Speaker 2 (33:33):
You're about to.
Speaker 1 (33:34):
I knew I shouldn't have said that out loud because
Jen is going to make me eatcoconut at some point.
Speaker 3 (33:39):
I love coconut.
Speaker 1 (33:40):
Oh, I hate it already .
Okay, so let's talk about this.
So the real answer to this iswe don't know, but I think we
can make an educated guess.
So the fact that it shows up inyour watch history is the first
signal for me that thatprobably does count as a view.
I would agree, and I think alsothey have said in the past that
if you watch a certain amount ofseconds for a long form, it
(34:01):
counts as a view, even if youjust bounce right back out.
So I would imagine that's thething.
This is why we need thatanalytic, that's why we need
that metric.
Speaker 2 (34:10):
We need the hover.
Speaker 1 (34:11):
We need the hover statistic.
Speaker 2 (34:16):
Who is hovering trick ?
We need the hover, we need thehover statistic.
Who was hovering hover?
Tm we got.
I think it's more interestingthough, because this is in a
really positive way, likethey're hovering for later well,
so the way they add it.
Would they say that he adds itto?
He opens it in a new page in anew tab.
Speaker 1 (34:28):
So I kind of do this too what's going on with you
guys?
Speaker 2 (34:32):
like what's happening over here, like what.
Speaker 1 (34:34):
I make a shopping list of videos.
Speaker 2 (34:36):
I want to watch?
Why can't you click on thevideo?
Why can't you add it to aplaylist?
What are you doing?
Speaker 1 (34:39):
Jen, because here's the reason Because I'm on the
homepage right, I'm shopping,I'm shopping for videos.
So I look at it, I hover, Ilike it, I go to the thing, I
click and then I look foranother one and then I add that
to cart and I'll have four orfive tabs open.
Then I just close that tab andthen I just go through them.
Speaker 2 (34:57):
Who opens tabs on YouTube.
This is like.
This is unwell behavior.
Speaker 1 (35:02):
No, here's why.
It's a very smart reason why I'ma very smart person.
Here's why Because if you goand this is the thing you can
check If you click and watch oneof those videos and watch like
most of it, and you come back,your homepage refreshes and some
of the ones you saw that youmight want to click on they're
gone and you don't remember whatthey're called.
So you can't watch them.
So I add them to my cart andthen I go through them and then
(35:25):
I can go back to my homepage ifI want to watch again.
Speaker 2 (35:27):
Wow, are we going to get an analytic for that too?
Opens tab.
Hovers opens tab they know that.
Speaker 1 (35:35):
They have to know that it was in a new tab, but I
don't know if they have to.
Is that like?
Speaker 2 (35:38):
the ultimate, like it's.
It's like one step above, likethat's like the equivalent of
like buy now on amazon.
Like you didn't add it to thecart to buy later in bulk.
Like you needed that now.
So like you added that, youbought that now on a new tab
okay, let me ask you like your?
Your watch later.
Playlist is like insulted.
Now they're like I'm not goodenough, let me ask you a
(35:59):
question.
Speaker 1 (36:00):
If you were to look at your amazon uh order uh
account, how big is your savefor later?
Speaker 2 (36:09):
probably not that big I actually like banned myself
from Amazon.
I don't really use Amazon.
It was a bad example.
Ask me somewhere else.
I shop.
Speaker 1 (36:20):
Do they have anything that even like?
Is there anyone else that evendoes that Like save for later?
Is there any other shop?
Speaker 2 (36:25):
Yeah, Sephora.
Speaker 1 (36:27):
Oh, how big is your shop for?
Speaker 2 (36:29):
later.
Speaker 1 (36:30):
Huge, so you're a hoarder.
Basically is what you're sayingyeah, I have commitment issues
I can't commit to buying thisright now I can't save it for
later.
Mine's huge too, I'm not gonnalie, and it's years old.
It's really years old.
What's the oldest thing youthink is in your?
Your buy later, like how old?
Speaker 3 (36:51):
how long ago do you?
Speaker 1 (36:51):
think you added it can you pull it up?
Does it even filter it by?
Speaker 2 (36:55):
I don't know if it would have a date.
I could look through my amazon.
I don't actively use like myamazon one, but I guarantee you
there's something in my amazonone from like 2020 at least
check mine right quick.
Speaker 1 (37:07):
We're taking a little break here from from educating
you guys to do something that'scompletely irrelevant uh, yeah,
let Everybody pull out yourphones, check your stuff, leave
a comment If you shop on Amazon.
Leave us a comment.
Let us know what the oldestthing is in your save later
thing.
So you have to hit your cart, Ithink, and then scroll down and
look at your save later.
Speaker 2 (37:27):
I need to order for work which I couldn't commit to.
Speaker 1 (37:30):
You couldn't commit to lights, but you need lights.
What's wrong with you?
Speaker 2 (37:33):
I couldn't commit, I don't know enough.
Speaker 1 (37:35):
Oh my God, it doesn't give dates, but I'm going to
tell you what it is as soon as.
Speaker 2 (37:38):
Oh my God, it's still going Travis, I don't think
you're going to be able toscroll to the bottom of yours.
Speaker 1 (37:43):
I don't think so.
There's things in here I havenman all the things I've gone
through, the things that Iwanted at Once Upon a Time that
I don't need anymore.
I can see the different areasof things.
Speaker 2 (37:55):
I don't know if you can get to the bottom of this
list.
Speaker 1 (37:58):
Your list.
Is that long the?
Speaker 2 (37:59):
limit does not exist.
Speaker 1 (38:01):
Brother, what is going on?
I am down right now.
Speaker 2 (38:06):
I'm down to okay, there's a bidet, I have a pool
table.
Speaker 1 (38:10):
Why is there a pool table?
Speaker 2 (38:14):
What?
Only $599.
How do you have a pool?
Why?
Speaker 1 (38:19):
Stop it.
Okay, I got playing cards here.
I got a bunch of playing cards.
I got masks.
Okay, so we're in 2020 rightnow.
Speaker 2 (38:26):
Oh my gosh, you can't make me laugh that hard, oh
you're on desktop.
You're cheating.
Speaker 1 (38:29):
Yeah, I have to.
I can't get my phone.
I'd be scrolling forever, I'dbreak my phone why do I have?
Speaker 2 (38:39):
that's what I'm saying.
I have a security thing for adoor.
I have a door on my.
Okay, keep going.
Wait, this is actually toxicbecause I saved some kind of
cool stuff did you.
Speaker 1 (38:43):
Are you gonna buy it now, or is it too old?
Because?
I can't commit that's why it'sthere in the first place, right
lives there forever literallyI've been scrolling this entire
time and I'm not at the bottom,so I don't think I'm ever going
to get to the bottom, but I cantell you right now I'm starting
to see the beginning of myyoutube content creation journey
because I see a photo backdrophow old do you think?
Speaker 2 (39:04):
your watch later?
Speaker 1 (39:06):
playlist is on youtube, so in fairness, I don't
use my watch later very muchnow because I usually try to
watch it right away.
But I will say that if I wereto look, uh, I can probably do
that right now real quick, justto look and see what my watch
later would be.
(39:26):
It's really old because I usedto use it a long time ago, cause
you're saying you don't use it.
So once upon a time, oh yeah, ohyeah, this that's wait.
Oh my God, that long time ago,because you're saying you don't
use it.
So once upon a time, oh yeah,oh yeah, this that's wait.
Oh my god, that's old.
Uh, okay, so it looks like myoldest one is 10 years old.
Yeah, oh my gosh, yeah, yeah,yeah, yeah, what about you?
Speaker 2 (39:53):
um, I have one outlier of five years, and then
the rest are two.
Speaker 1 (39:57):
Okay, so you stopped about two years ago.
Speaker 2 (40:00):
Yeah, okay.
Speaker 1 (40:02):
Yeah.
Speaker 2 (40:02):
There's a good window of two years going on here.
But I find smart downloads tobe where I'll go instead of
watch later.
Speaker 1 (40:12):
See, that's not even a thing that I even you told me
about that a couple episodesback.
Yeah, when you're going to goon, where I'll go instead of
watch later.
See, that's not even a thingthat I even you told me about
that a while a couple episodesback.
Yeah, when you're going to goon a plane, like it already
knows your stuff and downloadsit on YouTube, that's a cool
thing.
Speaker 2 (40:20):
Smart downloads is, I think, better than watch later.
It's like it knows it's betterit knows it.
Speaker 1 (40:29):
We'll commit for you.
Yeah, all right, I think thisis the last email, or actually
this is a text message.
Yeah, so it's probably the lastone.
If you're listening on AudioPodcast, there's a link in the
show notes that allow you tosend us a text.
Hi, jen and Travis.
I've grown my gaming channel to750 subscribers mainly through
shorts focused on one game,while my long form content
includes a variety of differentgames.
My shorts get a good like toview ratio, but I'm struggling
(40:54):
to convert those viewers intolong form watchers.
Should I focus?
more on shorts for growth orlong form for monetization?
And if I only post one type ofgame in shorts but I want to
expand my long form content intomultiple games, how should I
approach it without hurting myaudience or engagement?
This is the thing that from thebeginning of shorts Time yeah,
the beginning of time, back inthe 80s, I think I've always
(41:19):
said that these are twodifferent people Shorts viewers
and long viewers.
It's not to say that they won'twatch both.
So I need to be careful when Isay this stuff, because some
people take it as gospel.
It's like what I'm saying issomeone who watches your short
content may not be the sameperson who watches your long
content, and it may beimpossible, if not very
difficult, to get them to watchyour long form content because
(41:41):
they didn't come to you watchingyour long form content.
They came to you watching yourshort form content.
I liken it to when people willpost their YouTube videos on
like Facebook or Instagram orsomething, and the person who's
watching shows Facebook orInstagram and didn't choose
YouTube, and you're trying toget them to leave the platform.
They chose to watch your videocontent and that's hard because
(42:04):
they didn't choose that.
They didn't choose to go toFacebook, to go to YouTube, so
it feels similar to that.
But, jen, I know that you arethe number one fan of shorts.
Speaker 2 (42:13):
Number one.
So I would love to hear whatyou think about this I find it
very difficult to tell someoneto proceed with shorts unless
they are already a short formcreator on several platforms.
Oh okay okay it doesn't soundlike that's the case, since
(42:34):
they're actively making both.
That's how I interpret it.
It sounds like they're makingboth for YouTube.
Does sound that way, yeah, andin that case I don't know why
you're making shorts period.
Speaker 1 (42:50):
Oh my God, Jen, stop getting yourself canceled.
What's wrong with you?
She's not laughing at you.
No, no, it's just.
Speaker 2 (43:03):
They obviously have goals for monetization.
Sounds like they would like toearn money from their content.
They have the time to put intolong-form content.
Speaker 1 (43:13):
I don't know what the benefit of pushing shorts over
having the skills to do all ofeverything else would be, unless
they were actively creating ontiktok and instagram and they
were prioritizing so much oftheir time for multiple
platforms fair, fair and I Ifeel like um, you have to make a
(43:33):
, you have to make a choicebased on what you're having the
most fun with, and then with andthe thing you're most
passionate about, and then themoney will come.
Potentially, um, doing it forstrategic purposes only sets you
up for potential failure,because if you do something for
strategic purposes and itdoesn't work, you probably
aren't having fun.
You did it for strategicpurposes so, again, a lot of
(43:56):
other content creators mighttell you to do it one way.
We're just saying that theeasiest thing to do is to make
sure you don't burn out.
That's the best way to successis to take the path that's not
going to burn you out and ifthat's, you enjoy making shorts
and they get quick views andstuff.
Speaker 2 (44:10):
Fine, but don't expect those people to come to
long form don't yeah just don'thave that expectation that's why
I'm saying if they're makingshorts for other platforms and
they're throwing them on youtubefor whatever, yeah cool right
like I would say the efforts arefocused more than just youtube.
But if you're solely focusingon shorts for youtube, I
personally don't understand thepayout of that.
Speaker 1 (44:33):
I agree.
Speaker 2 (44:34):
And also, if you're doing that like, you should
probably put them on TikTok andInstagram also.
Speaker 1 (44:39):
Just do that.
Just what are we doing?
So, anyway, that was the Q&A.
We're going to wrap up here ina second, but we were in the
middle of talking aboutsomething before we started the
podcast.
For those of you who have comejust to learn YouTube, thank you
for joining us, of course.
Hit the subscribe button ifyou're interested and you can
leave us a five-star review onall your podcasts.
Only five stars, only five stars.
But if you're here for us andyou'd like to hear us
(45:01):
jibber-jabber about things,we're going to jibber-jabber
about something real quick.
So, despite the fact that she'snot a hardcore gamer, jen, and
that's wait outside for arelease of a console which I
have never done yet jenyesterday, despite not even
talking about wanting to get aswitch to until like a week ago,
(45:22):
goes to her local best buy andsits out there.
For how long, I'm sorry, forhow long?
Speaker 2 (45:30):
miss thing for six hours that's ridiculous For six
hours.
That's ridiculous For six hours.
Yeah, Outside of Best Buy andlike vibes were high, Highly
recommend anybody who's in thatspace, that world Next time go
wait.
Speaker 3 (45:46):
I've always wanted to do it.
Do it the original way.
Speaker 2 (45:49):
Do it the original way.
It was so fun.
I have never had six hours goby so fast and I have waited
just as long, if not longer, forto get into a concert, like for
concert tickets like this wasthe shortest, like six hours of
my life.
I got there my.
So what happened?
Travis is right, I didn't reallyhave that much interest in the
(46:11):
switch.
I was gonna buy a gamecube.
And then dan was like why wouldyou buy a gamecube?
They're gonna have all thegamecube games on the new switch
.
And I was like oh, now are they?
Oh, you've piqued my interest,tan.
So I was like, oh, okay, maybeI'll get a switch.
And then I had mentioned to myhusband and I was like I think
(46:32):
maybe I'll get a Switch.
And he was like you know what?
I think that's a fantastic idea.
If you get a Switch, I can gosit and play games uninterrupted
.
So I went and I only planned ongoing to wait in line for two
hours.
But I texted my sister and Iwas like are you getting a new
(46:55):
switch?
Because I had originally boughtlike the first switch and then
I gave it to her because Iwasn't really using it and she
loves it, and she was like no,and I was like oh, I am.
And she's like well, now I amtoo oh my god so she goes, what
time are you gonna go?
and I was like I don't know.
I tried to call best buy.
Speaker 1 (47:11):
They wouldn't answer yeah, they don't answer anymore,
by the way yeah, no.
Speaker 2 (47:15):
So she was like, okay , she texted me at three o'clock
and was like I'm in line, I'min line.
So she went from not evenwanting it to a couple hours now
wanting it because I'm gonnahave one, to waiting in line
more than six hours, like before, and I was like, oh crap, I'm
(47:38):
on my way home from the gymshe's like yeah, I'm like 14th
in line, you better get there,like get there.
So I like raced right to theline and I was seventh and we
partied all night.
They dressed up, they passedout candy, they were playing
music, like it was so fun, didyou take a chair.
Oh, even better.
(47:58):
I didn't have a chair.
I couldn't find my campingchair, so I just went there and
I was like I'm fine, I sit onthe floor all the time.
I'm fine, I'll lean against thewall.
And I told my husband I waslike, yeah, I'm in line, or
whatever he.
I was like, yeah, I'm in line,or whatever.
He drives by like a baller, hasa brand new chair, hangs it out
the window.
It's like hot pink and he's likeI got you.
So I'm like, oh my God, what aguy.
(48:21):
I open it up Travis is a Barbiechair.
It's a child's chair that Icannot fit into.
The woman next to me was likein tears she could not even like
was gasping for air.
I set this thing up to try tosit in and she was like that's a
kid's chair.
Did he know that?
No, he had no idea, so he droveoff.
(48:42):
He's at the gym, he comes backand I'm like he's like you're
not sitting in your chair.
Speaker 1 (48:47):
I didn't bring any dolls to put in it.
Speaker 2 (48:49):
I'm sorry, oh my God sorry, oh my god, yeah what is
what that is hilarious.
Speaker 1 (49:01):
It was so funny, it was so.
It was so funny.
Well, you got your switch too,which is amazing.
Speaker 2 (49:03):
I got my switch too and I will say live it on the
west coast.
It's a perk I was home, itwasn't even dark out that's true
.
Speaker 1 (49:09):
So a lot of these things are done at midnight, but
, thank, thank goodness, whoeverthought of this.
East Coast, midnight 9 pm.
West Coast.
We good, we good, we live in it.
West Coast.
Speaker 2 (49:18):
Yeah, my sister got home at like 2 am.
Speaker 1 (49:21):
Yeah, that's ridiculous.
We're not doing that hell here.
Speaker 2 (49:23):
Yeah, I was like oh, that's what I'm like, I'm so
tired, it was like 10.
Speaker 1 (49:27):
I was like what are you talking about?
It's almost morning over here.
Speaker 2 (49:32):
So now I need to figure out what games I even
want to play on my Switch, asidefrom Mario Kart.
Speaker 1 (49:36):
Well, everyone send us an email, Leave us a comment
here in the YouTube video andlet us know what games Jen
should like to play.
So you've got Mario Kart rightnow and looking for other games
to play.
Speaker 2 (49:46):
I'm going to have to fire up my Gentendo.
Speaker 1 (49:50):
Gentendo and start that channel.
Let's go to switch Gen Tendochannel.
I think everyone wants to seethat.
Anyway, no more channels, nomore.
It's their 17th channel thisweek.
Everyone, thank you so much forjoining us this week.
We'll definitely check you outin the next one.
Also, we got a bunch of content.
Maybe you've missed a couple ofepisodes.
Go back and watch those.
We got so many amazing episodes, interviews to come.
Hey, welcome back to the only podcast that will wait
for you as long as you wait forus.
I'm Travis and I'm here withJen again.
Hello, that's her name, jenagain.
Speaker 2 (00:08):
Jen again.
Speaker 1 (00:09):
Jen again.
I know some of y'all beenasking where Jen has been and is
she back.
She's back, she's here.
She didn't go anywhere really,she's just been busy.
Speaker 2 (00:16):
I haven't gone anywhere.
We just have so many episodes.
I'm still doing like the sametime going on here.
Speaker 1 (00:23):
I mean, you've been to 107 places and recorded 107
different YouTube tips.
That's all that.
Okay, maybe that one took meaway from the podcast slightly.
If you didn't see that, gocheck out the main YouTube
channel.
Jen did an incredible.
I mean I can't even wrap myhead around the fact you
literally went to 107 places.
That's insane.
How long did it take you toshoot that?
Speaker 2 (00:49):
That was well over a month.
It looks like it happens in thesame day, which I think is very
purposeful.
Did that?
I wore the same outfit for overa month over.
Speaker 1 (00:54):
Actually, though actually sounds like me, but I
don't want anyone to know thatright intentionally for a month.
Speaker 2 (01:01):
I like every time I went to new york um to visit my
nephews and obviously I wasgonna film there as well I just
wore the same thing every dayand like, eventually my family
said something and they werelike, oh, that was, that's a
nice outfit, but like the onlyoutfit.
Speaker 1 (01:16):
But I mean you look at it.
You're like wait a minute.
How is she obviously in newyork and then obviously not in
new york and still wearing thesame Like it was weird for a
while.
I'm like am I tripping?
What's happening?
Speaker 2 (01:27):
There's two things that kill me about that, which
is I filmed the opening scenefirst, which was almost like two
months earlier, so I didn'thave the idea for like the
continuity throughout the entirevideo, so I have a different
outfit on during that one, andthen I had such an early morning
(01:49):
flight to colorado that Ididn't have time to do my hair
and my hair was different, liketwo of the clips.
Speaker 1 (01:52):
I think people would expect it to not all be quote
the same, quote the same day,but, uh, amazing that your
commitment to the craft was likenah, we making it, we making it
.
Speaker 2 (02:02):
Literally I put on makeup for the airport.
I was like I couldn't, I ranout of time to do my hair, but I
put on makeup for the airport,like knowing I was gonna like
just send it oh my god.
Speaker 1 (02:11):
Well, anyway, if you're new here to the podcast,
uh, we're here to help you growyour youtube channel.
Jen and I answer your emailsand talk about silly things.
And one more thing before weget into the emails uh, well,
actually we'll save it for inthe middle, because some cool
things happened with Jen and I.
We were in the middle of aconversation right before, but
let's get into a question.
So if you're new here and youwant to send us a question, you
can send it by email or a smokesignal, if you can figure that
(02:33):
out.
Speaker 2 (02:34):
Ooh, call it smoke signals.
Speaker 1 (02:36):
Probably send it by email is a little easier, but if
you want to send us emails,it's theboostatvidiqcom, and the
first one comes from Kevin hey,travis and Jen and potentially
other guest hosts or candyworkers Love the candy workers.
Sometimes my YouTube analytics.
For a video it says views areup, more of your regular viewers
are choosing to watch, or theopposite, views are down More of
(02:57):
your regular viewers choosingnot to watch.
My question what does YouTubedefine here as a regular viewer?
I assume not my subs, but ifnot, whatnot?
Speaker 2 (03:11):
thanks, appreciate the vid.
Uh, vid pod a ton.
That's a vid pod.
Speaker 1 (03:13):
I like that yeah, so, uh, your thoughts on this.
What's a regular view?
Speaker 2 (03:18):
this is a really good question actually, because I
don't think we have like adefined answer as to what this
is, but I would say this ispeople who are seeing your
content pop up, have theirnotifications on, are very
active.
Subscribers are highlightedamongst the community, people
that are watching.
I would say I'm going to makeup the time of saying, like
(03:40):
within six hours, like the dayperiod, that your content goes
out regularly and I don't thinkit matters if they're subscribed
or not.
Speaker 1 (03:48):
No, no.
So the regular watch.
So there's a couple of thingsthat that analytic, that this
that Kevin's talking about onlyseems to stay on for a couple of
hours.
So that's why Jen's talkingabout that.
Regular viewers to YouTubebasically means people who are
coming to channel, whetherthey're subscribed or not, not
on a regular basis.
It could be one time a week,but every week.
(04:08):
It could be two times a weekbecause you put out more content
.
So viewers that come more timemore than one time a month is
the way I understand it.
But to Jen's point this again,this analytic doesn't stay on
there for very long, forwhatever reason.
Uh, stays on for a couple hours.
So she's exactly right, likethe people that are coming, you
know straight up, right off thebat.
Um, even again, remember thatsubscribe, not subscribed idea
(04:32):
we talked about, where you'renot really subscribed to someone
.
You almost don't even know itbecause you're always up in your
feed, right, so that would belike your regular viewer, so to
speak, and it's great to havethose.
Um, those are the people thatmove your move, the needle for
your channel growth.
Speaker 2 (04:48):
Yeah, yeah that's what I was going to touch on
next, where it's like these arethe people that I would say are
the most directly related toyour most discoverable content
and what's like powering yourchannel, because then when you
get that opposite notificationwhere youtube's like, oh, they
don't want to watch this, it'susually community driven content
(05:11):
, experimental content, not badcontent, but different content
that's pulling in new people andkeeping the people pulled in
watching.
So I think that there's a lotof different like definitions of
what it actually could be, butI think it's tied directly to
(05:31):
your most discoverable content.
Speaker 1 (05:33):
Yeah, and I think it's important to understand
that, just because thatsometimes says more of your
regular viewers are not watchingit, that could be intentional
on your part.
Sometimes we make contentthat's discoverable to a new
audience.
So just because it says, oh,most of your regular viewers
aren't watching it, that mightbe okay.
That might literally be thewhole point, maybe you want to
break out of your viewership,yeah, and most people don't
(05:55):
think about that.
They think, oh, it's bad, it'san eight of 10, whatever.
I just recently had a one of 10.
Speaker 2 (06:01):
Woo, woo, woo.
See never a nine of 10.
Speaker 1 (06:04):
You know what's funny ?
Speaker 2 (06:05):
Never a nine of 10.
Speaker 1 (06:06):
Funny.
You say that Someone in Discord, in our Discord, heard us say
that and then took a picture ofa nine of 10 and said you guys
never see these.
Let me see.
Speaker 2 (06:14):
An urban legend amongst analytics.
Speaker 1 (06:19):
If you don't know what we're talking about, it's a
previous episode, but make sureyou check out our Discord.
There's a link in thedescription.
You can go to the VidEye crewsection of the Discord and see
that image.
They tagged it and are likehere's a 9 of 10.
Speaker 2 (06:32):
I like that because they were finally proud of it.
They were like I got a 9 of 10.
Speaker 1 (06:38):
Let me show you.
This is literally a 9 of 10.
It does exist.
Oh my God, this is why.
Speaker 2 (06:44):
I love New spin.
Speaker 1 (06:46):
I love our viewers and listeners.
I know and man, wait until yousee what's coming up here in a
couple moments You're going tolove them even more.
All right, so next one again.
The boost at vidIQcom comesfrom Miles.
Miles says.
While hiking on a local trailin one of our Texas state parks
recently, I noticed how much thepath had declined, overgrown
brush, eroded wedges and ageneral lack of care.
(07:07):
By the way, jen, do you walkaround parks?
I know you do some walking fromhere every so often.
Speaker 2 (07:12):
I do.
I haven't hiked much this year,but I was a very big hiker.
Speaker 1 (07:18):
Yeah, I know that about you.
Why do I know that?
Was it something?
Where did did you?
Speaker 2 (07:22):
did you hike somewhere like really ridiculous
, like some weird country, andI'm like I wish I had some, like
I hiked mount everest orsomething, but I didn't say you
probably did I don't know um,instead of venting online or
writing frustrated letters.
Speaker 1 (07:38):
A question came to mind what if I did something
about it officially?
I'm considering starting athird youtube channel I don't
think it would fit the others,unfortunately More of a simple
vlog to document the journey,not for attention, but to raise
awareness, share progress andmaybe even encourage others to
care about their local spacestoo.
That said, there's a part of methat thinks I could squeeze it
into my little talks channel,but I'm afraid it would mess up
(07:58):
the algorithm for both and as anew channel, I wanted to focus,
to get the proper steps and then, of course, real quick, the
more important candy question.
I do like candy corn, but onlyonce a year.
Also love Cadbury eggs, creameggs, but have recently been
blessed, cursed with a foodallergy to milk chocolate?
No.
So seconds after eating it, mytongue and lips go numb and my
(08:19):
throat begins to swell.
I do check from time to time tosee if I'm still allergic, but
being a candy lover, this is anightmare.
But I've lost 30 pounds, hey,congrats.
Speaker 2 (08:26):
Terrible, what a blessing and a curse.
Speaker 1 (08:28):
I all have the same time.
Speaker 2 (08:29):
Gosh.
Speaker 1 (08:30):
So it's funny because we were just talking before we
went live about new channelversus pivoting.
We're going to actually do asit down and talk about new
channel versus pivoting.
We, just literally before westarted recording, decided to do
that, but in the kind of shortanswer for miles what do you
think?
Um, because this is very hyperspecific.
So would you put it in yourlittle talks channel or would
(08:53):
you do a whole new channel forit?
Speaker 2 (08:55):
I think it depends on their dedication to this like
is this just one thing you wantto bring awareness?
Is this something like you'regonna be out there trimming
hedges in the park every week,like what is the actual
long-term goal and usually Idon't tell people to think like
long-term on youtube ever butwhen it comes to starting this
(09:16):
new channel, is this justsomething like you obviously
care about, but is it somethingyou're going to be continuously
proactive about enough tomaintain a new channel about it?
And if not, then it can just becontent like you squeeze in and
you want to have a place toshare your voice, and that can
be an existing channel.
So, strategy wise, should it bea new channel?
Conceptually it sounds like yes, but is it going to be worth it
(09:40):
to have it on a new channelthat you don't have the time to
dedicate to?
Speaker 1 (09:43):
Bingo.
Have you seen that one lady who, like, fills in pots on the
road?
Have you seen her?
No, she's like hyper, like shedoes it in like shorts but
she'll find like potholes androads and she like is weird
because she doesn'tstereotypically look like a
person who knows how to fill inpotholes but she has like all
(10:03):
the tools and stuff and she'llfill in potholes and she gets
like millions of views becauseit's the wildest thing you've
ever seen.
But this almost sounds likethat, but not quite as
interesting.
Speaker 2 (10:16):
Miles, better wear some shorts.
Speaker 1 (10:19):
Miles.
You're going to need to fill insome potholes at the park, I
think, um, I think, at the endof the day, jen is a thousand
percent right.
Are you going to dedicate timeto it?
Um, also understand that yourtotal address, your total
addressable market for that typeof content is going to be small
and, as long as you're okaywith that, this sounds more like
a subject for a conversationpiece on one of your other
channels and then you kind ofmove on.
(10:40):
However, if you feel passionateabout it, absolutely do it.
The thing about second andthird channels is, if you don't
have a business behind them,they should be your fun channels
.
Let them be your fun.
I don't care about viewschannel.
Speaker 2 (10:56):
This should be community driven.
It should be getting the towntogether.
It should be going to pick uptrash, going to clean up the the
trails together.
I mean, it sounds like thatwould be the goal, but obviously
you have to put in time to getthat awareness yes absolutely
yeah it's definitely a rewardingone, but a tough.
Speaker 1 (11:17):
Yeah, I feel like it's important to know where you
are with the amount of time youhave, because what if your
first channel is good and it'sgot a lot of stuff and you got
these other three, four, five,six other channels and you're
not doing what Jen does, whichis use them to comment on
people's things?
She's got like 16 logins.
Speaker 2 (11:35):
Stop it.
I already wanted to start liketwo new channels this week alone
.
I need to be like someonedisciplined.
My God, I literally can't.
I wanted to start like.
I literally wanted to startlike a new vlog channel.
Which is like what happens if Istart a vlog channel for 30
days?
And then someone was like doyou have 30 days to start a
channel?
Like what?
(11:55):
When are you doing this?
Speaker 1 (11:57):
Do you?
You talked about this in ameeting.
Speaker 2 (12:02):
Think I did bring it up in a meeting and I was like
what if we sign off on all myother responsibilities?
Speaker 1 (12:07):
don't do that to yourself.
What's wrong with you?
Um, we have a really cool.
I don't know if this is gonnawork.
Uh, this is one of the thingsyou have to watch on youtube.
We have a video submissionwhich isn't even a question
specifically.
It's more of a um, it's a uh,well, I don't know.
Let's just listen to it.
Let me share the audio here andlet's take a listen hello,
(12:30):
travis and jen.
Speaker 3 (12:31):
I just noticed that I've not put much in my
descriptions of my youtubeshorts, which generally do well
for me, and these ones kind ofsat a little dormant.
And so I went in and I putmagic items because it's about
Dungeons and Dragons magic items.
(12:52):
I put one that I'd saved innotes and I pasted into all the
others that I'd done and thesetwo hadn't had that.
So the two that would satdormant I just pasted in the
same old magic items descriptioninto into two different shorts
(13:13):
that were dormant andimmediately they started to grow
, immediately and I suddenlythought I presumed that YouTube
knew what I was doing from allthe other details.
But I found it interesting thatthe description immediately
(13:35):
kicked it off.
Speaker 1 (13:38):
Thoughts.
I love this, by the way.
More video submissions please.
Speaker 2 (13:42):
Please.
Speaker 1 (13:43):
It's the coolest thing to see.
Speaker 2 (13:45):
It makes it feel like we have someone else on the
podcast.
I love it.
Speaker 1 (13:49):
I knew you'd like this, so here are my thoughts.
I'm assuming so we know this byTodd Bupre, who actually works
on the YouTube algorithm.
He mentioned in a interview Idid with him years ago that when
they don't have a lot of dataabout what a video is about so
in other words we don't have alot of impressions or views or
whatever and in the case thatmight have been the case for
these shorts, he said dormant um, adding metadata can help it
(14:13):
understand what the video isabout and then target new people
.
So what it sounds like is that,at least in these shorts or
whatever, that he maybe didn'thave enough data or YouTube
didn't have enough data aboutwhat it was about, and putting
that in suddenly gave it alittle oh okay, these are the
type of viewers that might enjoyit, let's give it a shot.
(14:33):
And then that's what happened.
It is interesting because insome ways, we've always talked
about filling in description.
We've always said that, we saidtags, kind of you know whatever
.
But, descriptions are kind ofunderrated.
I don't disagree that youshould put something in there,
and if YouTube gives you an areato put information in, you
should probably put informationthere.
Otherwise it wouldn't be there.
(14:53):
But we actually have tools withvidIQ that can help you.
If you don't like to type abunch of stuff, you literally
can.
Actually we have a tool thatwill start to fill in the
description by itself, just byit'll read like some of the
information of in the video andput it in yourself, or you can
type in keywords and then it'llput it in, and that's better
than nothing Like put somethingin something something I agree
(15:15):
with something.
Speaker 2 (15:16):
I also think there's a world where this creator went
back to edit content and it kindof revitalized it.
It brought it back to life.
It was obviously very stagnant,not performing well and going
in and making changes.
We know from time to time whenwe change our title, when we
change our thumbnails, when wejust update information, youtube
(15:40):
has to reanalyze that data.
So I think, potentially incombination with that, we're
looking at this creator makingpositive changes, which just
happened to be a description.
Speaker 1 (15:50):
Adding more information as well as just
changing something could havehelped that as well yeah,
absolutely, absolutely, and itdoesn't hurt to go back and make
those small things if you wantto try them.
If anyone else has tried thisand had success, definitely send
us a message.
We'd love to hear from you andput more information on again.
You should put something inthere and kind of describe what
(16:12):
happens in the video as best aspossible.
And this again isn'tnecessarily going to take a
video that has like 2000 viewsto 10,000, but if you only got a
couple of views on it and itdoes and YouTube just can't
figure out what the video isabout, this does not hurt.
It certainly can help.
So thanks for sharing that withus.
That's amazing.
Speaker 2 (16:29):
Yeah, that was good Okay.
Speaker 1 (16:31):
This is going to be one you're going to love.
Here we go.
Oh boy this one's from fromHaley hey Haley, hey Travis and
Jen.
Thank you for all your expertadvice and taking my questions
on the podcast.
Remember, she was the one whosent the video thing and she was
in Discord.
Yeah, you guys are amazing.
So here's a little somethingWell, two versions, because I
didn't know which one I likedmore that I drew for you.
I hope you like it.
Keep up amazing work buildingthe community and helping
creators.
Now Haley's studio has aYouTube channel when she draws
(16:55):
stuff like on her iPad andwhatnot, and it's a really fun
little channel.
Love it.
I'm going to show you this, jen.
I love this.
I'm going to probably get ashirt made of this.
I'm not even joking.
So if you're watching what, youhave to watch this on the
YouTube channel.
If you're listening to theaudio podcast, I highly
recommend that you switch overto the YouTube channel.
Are you ready?
Speaker 2 (17:15):
Okay.
Speaker 1 (17:26):
We, okay, we're standing on a youtube play
button.
Speaker 2 (17:27):
You have candy corn ear headphones.
I have the cadbury cream eggheadphones.
Why?
Speaker 1 (17:29):
are our headphones so cool?
Yeah, uh, the vidi crew, uht-shirt on phenomenal.
Speaker 2 (17:35):
Oh my gosh candy corn cadbury eggs.
Speaker 1 (17:38):
toilet plungers because we talked about plunging
the toilet Chocolate cake.
Speaker 2 (17:41):
Chocolate cake.
Where would it be withoutchocolate cake?
Speaker 1 (17:44):
This is incredible.
Speaker 2 (17:45):
Oh my gosh.
Speaker 1 (17:48):
Are you over the moon , or what?
I love this?
Speaker 2 (17:49):
I literally love this .
Wait, I want those headphones.
Speaker 1 (17:52):
Those headphones, we need to get them made.
Speaker 2 (17:54):
I need those for my headphones.
You should just get big umcandy corn stickers and put them
on your headphones.
Oh my gosh, someone on etsy hasto make those so I am.
Speaker 1 (18:05):
I'm probably going to print this out and get it put
on a shirt, and if I can get itdone in time for the studio
episodes, I'll probably get thatdone.
Speaker 2 (18:12):
Amazing, oh my gosh the coolest thing.
Speaker 1 (18:16):
We have the most amazing listeners.
Period.
End of story.
Speaker 2 (18:20):
That is so cool.
Speaker 1 (18:21):
Yeah, great stuff.
Thank you so much for that.
All right, mark's up next.
All right, mark.
Hi Jen and Travis Thought Iwould share some learning
experiences in anticipation ofmy third anniversary as being a
YouTube content creator.
Amazing.
The below statements may applyonly to me.
Everyone, rob's dog, dan's cator who really knows, that's you
too.
Feel free to agree, disagree oradd anything else I've said.
(18:43):
So this is cool because this isnot a question.
This is this person's Mark'sexperiences on YouTube.
I love this.
Speaker 2 (18:48):
I love this too.
Speaker 1 (18:49):
First one.
Initially your channel will beterrible and no one likes it,
but that's fine.
Being on YouTube is a victory.
Let being on YouTube is avictory.
Speaker 2 (18:57):
Let's talk about that for a second.
Okay, yes.
Speaker 1 (18:59):
That's a true statement, yeah.
Speaker 2 (19:04):
Very likely you're going to make terrible videos
your first couple of ones out.
You won't know they're thatterrible, though when you're
making them, no, no no, theywon't feel terrible, they'll
feel good.
Speaker 1 (19:08):
It's going to feel like fire.
Speaker 2 (19:10):
Yeah.
Speaker 1 (19:11):
The more subscribers you gain with the day out, so
more than you started the dayout with.
So what's really cool aboutthis is in a future episode well
, depending on when this goesout compared to the next episode
.
I did an interview with Hafu Goand he literally talks about
performance and that you know.
(19:33):
When I said, well, how do youtake, you know, the one of 10
thing and that sort of thing, hegoes I only look at it by year.
Am I better this year than lastyear?
And I'm like whoa, because thattakes everything into
consideration and as long asthat line's going up, he's all
good.
And that's kind of what this issaying here too as well.
I love that Absolutely.
That said, who cares aboutsubscribers?
Only a handful watch yourchannel anyway, and for those
(20:06):
who do stick around, make yourcontent for them.
That's cool, that's true lovethat the only failure is giving
up too soon.
Speaker 2 (20:08):
otherwise it's all various degrees for success, but
if you do believe you havefailed, do it spectacularly and
post it anyway.
Post it anyway.
Speaker 1 (20:12):
That's great we do that.
I think we do that that's great.
Don't rely on family or friends.
They will lie to you.
This this is true.
Always.
Appreciate constructivefeedback in the comment section.
You won't always get it, butit's nice if it's there, even if
your video sucks.
A type of remarks Ah yes, thevideo sucks.
Yes, there's no beating thealgorithm.
(20:32):
Oh, thank you Mark.
Speaker 2 (20:34):
Oh my gosh, someone to finally hear it now from us.
Speaker 1 (20:37):
Oh my gosh, only methods that are to work with it
and allow it to work for you.
The algorithm needs you as muchas you need it.
And finally, at least for now,youtube will update and change
as viewers do, sometimes for thebest, mostly not.
Adaptation is key.
Speaker 2 (20:52):
Fantastic message those are all such good
takeaways.
Speaker 1 (20:56):
Really important that this is like the reality of
YouTube.
A lot of times you'll see theseYouTube videos that are like
how to grow this and that andthe other, and just do this,
that and the other and paint bynumbers and boom, you're good to
go.
Nah bro, this is the truth.
A lot of these things are true.
There's aspects of it that arereally trying.
If you take it as fun, thenit'll be fun.
(21:16):
If you take it seriously,you're going to have ups and
downs.
There's no way to avoid that.
But Mark beautifully said Thankyou so much for your message.
Speaker 2 (21:23):
Yeah, I think that's a good video idea.
I'm going to write that down.
Oh, unconventional YouTubeadvice.
Look at this Because I feellike what you said is true too.
I mean, even we do it.
We give out a lot of the sameadvice over and over and over,
over and over and over.
Speaker 1 (21:36):
Yes, because nobody listens, whoops.
Speaker 2 (21:42):
But I feel like there is like unconventional
takeaways.
Speaker 1 (21:47):
There are.
I like that.
That's really great.
Good job, Mark.
You got a YouTube video goingto be made.
Speaker 2 (21:51):
Way to go, Mark.
Speaker 1 (21:53):
All right, tim says.
Dear Travis and whoever'sfilling in for Jen this week a
longtime listener in my car,mostly an occasional watcher I
will not be recommending candyor sweets or chocolate, but I
will ask you if you know whatTim Tam Explosion is.
I've heard of Tim Tam beforebut I don't know what it is.
I think it's a UK chocolate ordessert or something.
Speaker 2 (22:11):
I don't know.
Speaker 1 (22:13):
I don't know what a Tim Tam Explosion is?
Speaker 2 (22:14):
I don't know.
Speaker 1 (22:15):
You said it's okay to save on YouTube, it's okay to
search for on YouTube.
Okay, right now to the seriousbusiness of my YouTube channel.
Yes, multiple.
I have one with 2,900 subs, onewith 3,900, a lockdown
experiment and one with 700, mylatest.
I am clearly mad, I am 53.
Well, welcome to YouTube.
Right, I am 53, and I've beendabbling with this stuff for 10
(22:37):
years, but I just can't find aniche I want to stick with.
Help me, as I can't seem to letgo of any of these and I'm
afraid to so-called pivot them.
What should I?
Speaker 2 (22:43):
do Ooh.
This is a really toughsituation because I actively
think about this all the time,like I want to start a channel,
obviously like every week, andthen I'm like, well, what do I
do with it?
Like say you start a channeland it it starts to perform well
(23:06):
and you have momentum.
You want to keep up with thatmomentum.
now you're like tim and you havethree active channels and like
something has to go, and whenyou're thinking about the
longevity of you know, hisexperimental channel doing well,
it's like, well, now you wantto dedicate more time to that
and you didn didn't see thatcoming.
So now does your originalchannel take a hit, like it's so
hard to balance and I thinkit's always going to change.
(23:27):
I mean, that's the most funabout having multiple channels.
They never perform the same.
No, of course not, but youusually have like one working in
your favor.
Speaker 1 (23:37):
You have one good child and the rest are just
hoodlums.
Like what's going on?
Um, I mean, first of all,having two channels, uh, one
with almost 3 000 subscribers.
One of those 4 000 is verydifficult to do, I assume.
They're in different niches.
That's amazing.
That shows you know what you'redoing when you're making
content.
That's incredible.
As we've talked about before,there are statistics out there
that show that most contentcreators never make it to 500
(23:58):
subscribers.
You have three channels thatare over that.
Um, but I think also this showsthat you and jen have the same
mindset when it comes to thisthing.
Like, I just want to make a new, like squirrel, let me.
Let me make a new channel.
So bad, um, and that's okay aslong as you're enjoying it.
I think if you are putting toomuch stress on it, it stops
(24:18):
being fun.
And then, at that point, what'sthe point?
Like, if you're trying to makea YouTube channel that's like
successful and you do all thesegreat things and you already
know what you need to do, youneed to lock down one and just
grind it, but it doesn't seemlike that's going to make you
happy.
Will that bring you joy?
Speaker 2 (24:32):
This seems like a fellow YouTube addict.
Speaker 1 (24:35):
It does.
Speaker 2 (24:37):
Don't stop Tim, Make more channels.
Speaker 1 (24:39):
I say make as many as you make, one for every day of
the week.
Speaker 2 (24:41):
I don't know why you have to have a niche that you
stick with, like, if you haven'tfound it yet, keep making more
channels Until you don't want tomake more channels.
Speaker 1 (24:49):
Right.
Speaker 2 (24:50):
That's my vote, because why not?
Like if you're constantlytempted.
Yeah, if you're tempted bysomething, you clearly have an
understanding of youtube.
You know what you're doing, youknow it's funny.
Speaker 1 (25:03):
One of them will be that niche.
You don't know until you try.
This is 100, an unconventionalkind of piece of advice, because
no other, no other quoteyoutube expert would say this.
They would say, no, you got aniche down to, which is true.
If you want one to grow, true,I think you have to look at
everyone's situation separately.
And he's literally talking.
He's like I'm clearly mad,right, of course he's crazy,
(25:25):
right, but in a good way.
But he's also been talkingabout doing this for 10 years
and not quite ever being able tostop on one thing.
Well, that's a personalitytrait and that's something that,
unless you're trying to make aliving at this, who cares?
Like half, are you having fun?
I know you did a lockdownexperiment and that that channel
has almost 4,000 subscribers.
You did an experiment channeland it's got almost 4,000
(25:46):
subscribers.
That's amazing.
Does it have to be a business?
Not necessarily.
Speaker 2 (25:51):
No, I don't think every channel needs to have a
play button.
Like you can just have channelsfor fun.
Speaker 1 (25:58):
No, we can't do that.
We can't have fun, jen, we'renot allowed to have fun
ridiculous.
We don't have fun here.
What are you talking about?
All right, new one from hootcraft.
Hey, vidi crew, I've beenwanting to send a question for a
while, but I've never gottenaround to it.
Look at that, see, jen, there'speople out there, oh my gosh.
However, in recent episodes,it's been clear that the podcast
is growing and with more andmore questions being sent every
(26:18):
day.
The longer I wait, the lesschance I'll get an answer.
This has finally motivated meto send in my questions.
By the way, this is actuallycorrect.
So over the last couple ofweeks we've done a bunch of
different type of content,including the studio things,
where we didn't get to a lot ofemails, and some of the emails
that have been sent in byregulars that have been sent in
by regulars we've had to skipover.
Not because we don't love you,we do.
(26:39):
But because we have new peoplelike this that wanna send in
questions.
Plus, we're getting so farbehind.
The first question of thisepisode I accidentally missed
two weeks ago.
It's been waiting for weeks.
I'm so sorry, but as thispodcast grows, that's the case
and we will try to get to youwhenever we can, if we can.
At times, if you've written inmultiple times, we might have to
(27:00):
skip over you.
It just depends.
But thank you.
I've been making MinecraftYouTube tutorial content for
almost a year and a half now andI've seen some success.
I have about 750 subs, butalmost half of them are from two
of my 80 videos From what I'veseen.
It's not uncommon for Minecraftchannels to grow outlier by
outlier, and quite a fewchannels seem to be in a similar
(27:21):
situation.
My question is this how do Iincrease the frequency of these
outliers and how do I doubledown on them effectively?
Each outlier has raised theview floor for my channel, but I
haven't been able to actuallyrecreate the success of those
videos for almost six months.
It feels like my channel isbeing dragged down by these
outliers, so I feel like whatpeople don't understand Jen and
(27:44):
you know this to be true is thatthe vast majority of channels
80% of their growth comes from20% of their videos.
That's just normal.
That's YouTube.
Speaker 2 (27:54):
Yes.
Speaker 1 (27:55):
He's describing YouTube.
Speaker 2 (27:57):
Yeah, no, this is how YouTube works.
Hold on, Nothing's wrong.
This is literally the goal.
This is how YouTube works.
I was going to say I feel likethere needs to be some
simplified way of saying thisthat we're not getting across
clear, which is how YouTubeworks.
Your outlier videos are howYouTube works.
(28:17):
No, you cannot make every videobecome an outlier.
Outliers are there for a reasonthey bring in people to watch
the rest of your videos, whichdo not then become outliers, and
then you have, like, yourlowest views, which is for your
community, that nobody besidesyour community cares about, and
the goal is to have one of theseoutliers from time to time to
(28:38):
continuously growing yourregular middle of the ground
content.
Does this feel simple?
Speaker 1 (28:48):
They're literally called outliers for a reason
Like it's the thing.
That's not normal.
Speaker 2 (28:53):
So, like that's what I'm saying, like outlier videos
shouldn't be something that youcan well not shouldn't be, but
most of the time are not thingsthat you can repeat from week to
week to week, and also thatmight not make them become
outliers anymore, right?
Speaker 1 (29:10):
Yes, that makes them regular videos.
Speaker 2 (29:13):
That makes them scheduled content Exactly.
Speaker 1 (29:16):
But the thing that was really important that they
said was that their baselinevideos continue to go up.
That's what's important.
Speaker 2 (29:22):
Yes.
Speaker 1 (29:23):
That's what's important.
Speaker 2 (29:24):
That's the outlier's job.
You have like a smallpercentage of the videos that
you're making throughout theyear that reach a wider audience
and bring people to yourchannel.
Those people then watch yourweek-to-week content, making
those views go up and that isjust on repeat.
(29:44):
But when we say outlier content, we're talking few videos.
Few videos, well like, if youput out a weekly video for the
year, one every couple months,one every six months, like what
do you think is a fair number?
(30:04):
That you would say outliers ina year if you're putting out a
weekly video?
Speaker 1 (30:07):
a weekly video.
I mean it would be nice if yougot one every month, but it's
more likely you're going to getone every six to eight weeks,
likely, like depending on whatthe topics are and depending on
what you're doing Now.
If you are concentrating onbanger content in other words,
you're really researching what'sresonating in your niche and
you're looking at your analyticsand you're seeing what's
resonating with your viewershipyou might get more often, but
(30:30):
the realistic thing is it's notgoing to happen that often.
You should double down on whenit happens.
So, in other words, if you havea piece about a news thing
that's happening within yourniche maybe you're a crafting
channel and a new marker cameout or something and everyone's
super excited about it youshould definitely talk about it
and compare.
Maybe you just maybe your firstvideo is like oh, this thing is
(30:50):
coming out, Everyone likes it.
Then you go, you compare andcontrast that with a cheaper
brand and then maybe you figureout what other brands are doing
this.
Are the other brands going totry to make the same thing?
That's a third video.
That's how you double down onthat.
You double down on it by makingit a video that someone who
watched that first video wouldlike to watch next.
Youtube will then make thatdata connection between the two
once people start clicking andthen that will be suggested up
(31:11):
next from the first um, butthat's only going to last so
long.
After a while people stopwatching how you made that
chocolate cake with a toiletplunger they just don't care.
Speaker 2 (31:24):
And then you'll well have to find new discoverable
content or kind of pivot yourdiscoverable content, but it's
not possible to turn all of yourcontent into outlier or
discoverable content.
Speaker 1 (31:33):
Yeah, yeah, because even Mr Beast can't do that and
you might go well.
All of his things are over ahundred million views, yeah, but
for him some of those are 10 of10s.
Speaker 2 (31:42):
Yeah, his videos are still ranked.
Speaker 1 (31:43):
Yeah, so that's the thing.
All right, just a couple morequestions left.
We got this one from Paul Hello, Travis and Jen.
I'm not a YouTube creator yet.
See, here we go again.
We've done it again.
Speaker 2 (31:54):
Wow.
Speaker 1 (31:55):
We have more people listening before they get
started.
Speaker 2 (31:58):
Wow.
Speaker 1 (31:58):
That's amazing.
But love your show and learn alot about candy and content
creation while also having fun.
Well, that's great, I'm gladthat you learned about candy.
I don't remember the episodes,but a while back, travis was
talking about his hoverscrolling habit.
Now, for those who don't know,this is when I think I forget
what you were talking about.
I think you liked.
I think you're talking abouthow you like, very early in the
video yeah, this was like ourlike culture as youtuber,
(32:23):
watchers, viewers, like.
Speaker 2 (32:25):
So what you're a?
Speaker 1 (32:27):
hugger, I take my mouse this is I still do this
when I'm watching on desktop andI hover over the video to watch
it, start to play to see if I'mactually going to click it
right.
And we were talking about itwould be great if they had the
ability to give us an analyticfor that.
So that's what they'rereferring to.
Okay, I watch YouTube the sameway by hover scrolling.
He's a hover scroller.
Speaker 2 (32:44):
He's a hover.
Speaker 1 (32:47):
The homepage opening vids that catch my attention in
a new tab.
That in a new tab.
That's the reason for today'sletter.
Do creators get view creditwhen I hover a video for 20 to
30 seconds, deciding whether ornot to click?
Today I noticed that videos Ihovered over for 10 seconds or
longer show up in my watchhistory even if I don't click
them to watch.
If YouTube knows that andtracks that I hover a video, I
(33:08):
hope the creators who createdthe thumbnail and title to
capture my attention gets thecredit.
But if they do get the credit,will this be affecting their
retention?
Keep up the excellent work,guys.
I learned something for you.
But laugh most when Jen andTravis hosts the show.
Ps, when you find them, chicosticks are a must have.
I've heard of these.
It's peanut butter, coconutcovered, taste of Nirvana.
Speaker 2 (33:25):
Taste of Nirvana.
Oh my gosh, I love coconut.
Speaker 1 (33:31):
I do not like coconut .
Speaker 2 (33:33):
You're about to.
Speaker 1 (33:34):
I knew I shouldn't have said that out loud because
Jen is going to make me eatcoconut at some point.
Speaker 3 (33:39):
I love coconut.
Speaker 1 (33:40):
Oh, I hate it already .
Okay, so let's talk about this.
So the real answer to this iswe don't know, but I think we
can make an educated guess.
So the fact that it shows up inyour watch history is the first
signal for me that thatprobably does count as a view.
I would agree, and I think alsothey have said in the past that
if you watch a certain amount ofseconds for a long form, it
(34:01):
counts as a view, even if youjust bounce right back out.
So I would imagine that's thething.
This is why we need thatanalytic, that's why we need
that metric.
Speaker 2 (34:10):
We need the hover.
Speaker 1 (34:11):
We need the hover statistic.
Speaker 2 (34:16):
Who is hovering trick ?
We need the hover, we need thehover statistic.
Who was hovering hover?
Tm we got.
I think it's more interestingthough, because this is in a
really positive way, likethey're hovering for later well,
so the way they add it.
Would they say that he adds itto?
He opens it in a new page in anew tab.
Speaker 1 (34:28):
So I kind of do this too what's going on with you
guys?
Speaker 2 (34:32):
like what's happening over here, like what.
Speaker 1 (34:34):
I make a shopping list of videos.
Speaker 2 (34:36):
I want to watch?
Why can't you click on thevideo?
Why can't you add it to aplaylist?
What are you doing?
Speaker 1 (34:39):
Jen, because here's the reason Because I'm on the
homepage right, I'm shopping,I'm shopping for videos.
So I look at it, I hover, Ilike it, I go to the thing, I
click and then I look foranother one and then I add that
to cart and I'll have four orfive tabs open.
Then I just close that tab andthen I just go through them.
Speaker 2 (34:57):
Who opens tabs on YouTube.
This is like.
This is unwell behavior.
Speaker 1 (35:02):
No, here's why.
It's a very smart reason why I'ma very smart person.
Here's why Because if you goand this is the thing you can
check If you click and watch oneof those videos and watch like
most of it, and you come back,your homepage refreshes and some
of the ones you saw that youmight want to click on they're
gone and you don't remember whatthey're called.
So you can't watch them.
So I add them to my cart andthen I go through them and then
(35:25):
I can go back to my homepage ifI want to watch again.
Speaker 2 (35:27):
Wow, are we going to get an analytic for that too?
Opens tab.
Hovers opens tab they know that.
Speaker 1 (35:35):
They have to know that it was in a new tab, but I
don't know if they have to.
Is that like?
Speaker 2 (35:38):
the ultimate, like it's.
It's like one step above, likethat's like the equivalent of
like buy now on amazon.
Like you didn't add it to thecart to buy later in bulk.
Like you needed that now.
So like you added that, youbought that now on a new tab
okay, let me ask you like your?
Your watch later.
Playlist is like insulted.
Now they're like I'm not goodenough, let me ask you a
(35:59):
question.
Speaker 1 (36:00):
If you were to look at your amazon uh order uh
account, how big is your savefor later?
Speaker 2 (36:09):
probably not that big I actually like banned myself
from Amazon.
I don't really use Amazon.
It was a bad example.
Ask me somewhere else.
I shop.
Speaker 1 (36:20):
Do they have anything that even like?
Is there anyone else that evendoes that Like save for later?
Is there any other shop?
Speaker 2 (36:25):
Yeah, Sephora.
Speaker 1 (36:27):
Oh, how big is your shop for?
Speaker 2 (36:29):
later.
Speaker 1 (36:30):
Huge, so you're a hoarder.
Basically is what you're sayingyeah, I have commitment issues
I can't commit to buying thisright now I can't save it for
later.
Mine's huge too, I'm not gonnalie, and it's years old.
It's really years old.
What's the oldest thing youthink is in your?
Your buy later, like how old?
Speaker 3 (36:51):
how long ago do you?
Speaker 1 (36:51):
think you added it can you pull it up?
Does it even filter it by?
Speaker 2 (36:55):
I don't know if it would have a date.
I could look through my amazon.
I don't actively use like myamazon one, but I guarantee you
there's something in my amazonone from like 2020 at least
check mine right quick.
Speaker 1 (37:07):
We're taking a little break here from from educating
you guys to do something that'scompletely irrelevant uh, yeah,
let Everybody pull out yourphones, check your stuff, leave
a comment If you shop on Amazon.
Leave us a comment.
Let us know what the oldestthing is in your save later
thing.
So you have to hit your cart, Ithink, and then scroll down and
look at your save later.
Speaker 2 (37:27):
I need to order for work which I couldn't commit to.
Speaker 1 (37:30):
You couldn't commit to lights, but you need lights.
What's wrong with you?
Speaker 2 (37:33):
I couldn't commit, I don't know enough.
Speaker 1 (37:35):
Oh my God, it doesn't give dates, but I'm going to
tell you what it is as soon as.
Speaker 2 (37:38):
Oh my God, it's still going Travis, I don't think
you're going to be able toscroll to the bottom of yours.
Speaker 1 (37:43):
I don't think so.
There's things in here I havenman all the things I've gone
through, the things that Iwanted at Once Upon a Time that
I don't need anymore.
I can see the different areasof things.
Speaker 2 (37:55):
I don't know if you can get to the bottom of this
list.
Speaker 1 (37:58):
Your list.
Is that long the?
Speaker 2 (37:59):
limit does not exist.
Speaker 1 (38:01):
Brother, what is going on?
I am down right now.
Speaker 2 (38:06):
I'm down to okay, there's a bidet, I have a pool
table.
Speaker 1 (38:10):
Why is there a pool table?
Speaker 2 (38:14):
What?
Only $599.
How do you have a pool?
Why?
Speaker 1 (38:19):
Stop it.
Okay, I got playing cards here.
I got a bunch of playing cards.
I got masks.
Okay, so we're in 2020 rightnow.
Speaker 2 (38:26):
Oh my gosh, you can't make me laugh that hard, oh
you're on desktop.
You're cheating.
Speaker 1 (38:29):
Yeah, I have to.
I can't get my phone.
I'd be scrolling forever, I'dbreak my phone why do I have?
Speaker 2 (38:39):
that's what I'm saying.
I have a security thing for adoor.
I have a door on my.
Okay, keep going.
Wait, this is actually toxicbecause I saved some kind of
cool stuff did you.
Speaker 1 (38:43):
Are you gonna buy it now, or is it too old?
Because?
I can't commit that's why it'sthere in the first place, right
lives there forever literallyI've been scrolling this entire
time and I'm not at the bottom,so I don't think I'm ever going
to get to the bottom, but I cantell you right now I'm starting
to see the beginning of myyoutube content creation journey
because I see a photo backdrophow old do you think?
Speaker 2 (39:04):
your watch later?
Speaker 1 (39:06):
playlist is on youtube, so in fairness, I don't
use my watch later very muchnow because I usually try to
watch it right away.
But I will say that if I wereto look, uh, I can probably do
that right now real quick, justto look and see what my watch
later would be.
(39:26):
It's really old because I usedto use it a long time ago, cause
you're saying you don't use it.
So once upon a time, oh yeah, ohyeah, this that's wait.
Oh my God, that long time ago,because you're saying you don't
use it.
So once upon a time, oh yeah,oh yeah, this that's wait.
Oh my god, that's old.
Uh, okay, so it looks like myoldest one is 10 years old.
Yeah, oh my gosh, yeah, yeah,yeah, yeah, what about you?
Speaker 2 (39:53):
um, I have one outlier of five years, and then
the rest are two.
Speaker 1 (39:57):
Okay, so you stopped about two years ago.
Speaker 2 (40:00):
Yeah, okay.
Speaker 1 (40:02):
Yeah.
Speaker 2 (40:02):
There's a good window of two years going on here.
But I find smart downloads tobe where I'll go instead of
watch later.
Speaker 1 (40:12):
See, that's not even a thing that I even you told me
about that a couple episodesback.
Yeah, when you're going to goon, where I'll go instead of
watch later.
See, that's not even a thingthat I even you told me about
that a while a couple episodesback.
Yeah, when you're going to goon a plane, like it already
knows your stuff and downloadsit on YouTube, that's a cool
thing.
Speaker 2 (40:20):
Smart downloads is, I think, better than watch later.
It's like it knows it's betterit knows it.
Speaker 1 (40:29):
We'll commit for you.
Yeah, all right, I think thisis the last email, or actually
this is a text message.
Yeah, so it's probably the lastone.
If you're listening on AudioPodcast, there's a link in the
show notes that allow you tosend us a text.
Hi, jen and Travis.
I've grown my gaming channel to750 subscribers mainly through
shorts focused on one game,while my long form content
includes a variety of differentgames.
My shorts get a good like toview ratio, but I'm struggling
(40:54):
to convert those viewers intolong form watchers.
Should I focus?
more on shorts for growth orlong form for monetization?
And if I only post one type ofgame in shorts but I want to
expand my long form content intomultiple games, how should I
approach it without hurting myaudience or engagement?
This is the thing that from thebeginning of shorts Time yeah,
the beginning of time, back inthe 80s, I think I've always
(41:19):
said that these are twodifferent people Shorts viewers
and long viewers.
It's not to say that they won'twatch both.
So I need to be careful when Isay this stuff, because some
people take it as gospel.
It's like what I'm saying issomeone who watches your short
content may not be the sameperson who watches your long
content, and it may beimpossible, if not very
difficult, to get them to watchyour long form content because
(41:41):
they didn't come to you watchingyour long form content.
They came to you watching yourshort form content.
I liken it to when people willpost their YouTube videos on
like Facebook or Instagram orsomething, and the person who's
watching shows Facebook orInstagram and didn't choose
YouTube, and you're trying toget them to leave the platform.
They chose to watch your videocontent and that's hard because
(42:04):
they didn't choose that.
They didn't choose to go toFacebook, to go to YouTube, so
it feels similar to that.
But, jen, I know that you arethe number one fan of shorts.
Speaker 2 (42:13):
Number one.
So I would love to hear whatyou think about this I find it
very difficult to tell someoneto proceed with shorts unless
they are already a short formcreator on several platforms.
Oh okay okay it doesn't soundlike that's the case, since
(42:34):
they're actively making both.
That's how I interpret it.
It sounds like they're makingboth for YouTube.
Does sound that way, yeah, andin that case I don't know why
you're making shorts period.
Speaker 1 (42:50):
Oh my God, Jen, stop getting yourself canceled.
What's wrong with you?
She's not laughing at you.
No, no, it's just.
Speaker 2 (43:03):
They obviously have goals for monetization.
Sounds like they would like toearn money from their content.
They have the time to put intolong-form content.
Speaker 1 (43:13):
I don't know what the benefit of pushing shorts over
having the skills to do all ofeverything else would be, unless
they were actively creating ontiktok and instagram and they
were prioritizing so much oftheir time for multiple
platforms fair, fair and I Ifeel like um, you have to make a
(43:33):
, you have to make a choicebased on what you're having the
most fun with, and then with andthe thing you're most
passionate about, and then themoney will come.
Potentially, um, doing it forstrategic purposes only sets you
up for potential failure,because if you do something for
strategic purposes and itdoesn't work, you probably
aren't having fun.
You did it for strategicpurposes so, again, a lot of
(43:56):
other content creators mighttell you to do it one way.
We're just saying that theeasiest thing to do is to make
sure you don't burn out.
That's the best way to successis to take the path that's not
going to burn you out and ifthat's, you enjoy making shorts
and they get quick views andstuff.
Speaker 2 (44:10):
Fine, but don't expect those people to come to
long form don't yeah just don'thave that expectation that's why
I'm saying if they're makingshorts for other platforms and
they're throwing them on youtubefor whatever, yeah cool right
like I would say the efforts arefocused more than just youtube.
But if you're solely focusingon shorts for youtube, I
personally don't understand thepayout of that.
Speaker 1 (44:33):
I agree.
Speaker 2 (44:34):
And also, if you're doing that like, you should
probably put them on TikTok andInstagram also.
Speaker 1 (44:39):
Just do that.
Just what are we doing?
So, anyway, that was the Q&A.
We're going to wrap up here ina second, but we were in the
middle of talking aboutsomething before we started the
podcast.
For those of you who have comejust to learn YouTube, thank you
for joining us, of course.
Hit the subscribe button ifyou're interested and you can
leave us a five-star review onall your podcasts.
Only five stars, only five stars.
But if you're here for us andyou'd like to hear us
(45:01):
jibber-jabber about things,we're going to jibber-jabber
about something real quick.
So, despite the fact that she'snot a hardcore gamer, jen, and
that's wait outside for arelease of a console which I
have never done yet jenyesterday, despite not even
talking about wanting to get aswitch to until like a week ago,
(45:22):
goes to her local best buy andsits out there.
For how long, I'm sorry, forhow long?
Speaker 2 (45:30):
miss thing for six hours that's ridiculous For six
hours.
That's ridiculous For six hours.
Yeah, Outside of Best Buy andlike vibes were high, Highly
recommend anybody who's in thatspace, that world Next time go
wait.
Speaker 3 (45:46):
I've always wanted to do it.
Do it the original way.
Speaker 2 (45:49):
Do it the original way.
It was so fun.
I have never had six hours goby so fast and I have waited
just as long, if not longer, forto get into a concert, like for
concert tickets like this wasthe shortest, like six hours of
my life.
I got there my.
So what happened?
Travis is right, I didn't reallyhave that much interest in the
(46:11):
switch.
I was gonna buy a gamecube.
And then dan was like why wouldyou buy a gamecube?
They're gonna have all thegamecube games on the new switch
.
And I was like oh, now are they?
Oh, you've piqued my interest,tan.
So I was like, oh, okay, maybeI'll get a switch.
And then I had mentioned to myhusband and I was like I think
(46:32):
maybe I'll get a Switch.
And he was like you know what?
I think that's a fantastic idea.
If you get a Switch, I can gosit and play games uninterrupted
.
So I went and I only planned ongoing to wait in line for two
hours.
But I texted my sister and Iwas like are you getting a new
(46:55):
switch?
Because I had originally boughtlike the first switch and then
I gave it to her because Iwasn't really using it and she
loves it, and she was like no,and I was like oh, I am.
And she's like well, now I amtoo oh my god so she goes, what
time are you gonna go?
and I was like I don't know.
I tried to call best buy.
Speaker 1 (47:11):
They wouldn't answer yeah, they don't answer anymore,
by the way yeah, no.
Speaker 2 (47:15):
So she was like, okay , she texted me at three o'clock
and was like I'm in line, I'min line.
So she went from not evenwanting it to a couple hours now
wanting it because I'm gonnahave one, to waiting in line
more than six hours, like before, and I was like, oh crap, I'm
(47:38):
on my way home from the gymshe's like yeah, I'm like 14th
in line, you better get there,like get there.
So I like raced right to theline and I was seventh and we
partied all night.
They dressed up, they passedout candy, they were playing
music, like it was so fun, didyou take a chair.
Oh, even better.
(47:58):
I didn't have a chair.
I couldn't find my campingchair, so I just went there and
I was like I'm fine, I sit onthe floor all the time.
I'm fine, I'll lean against thewall.
And I told my husband I waslike, yeah, I'm in line, or
whatever he.
I was like, yeah, I'm in line,or whatever.
He drives by like a baller, hasa brand new chair, hangs it out
the window.
It's like hot pink and he's likeI got you.
So I'm like, oh my God, what aguy.
(48:21):
I open it up Travis is a Barbiechair.
It's a child's chair that Icannot fit into.
The woman next to me was likein tears she could not even like
was gasping for air.
I set this thing up to try tosit in and she was like that's a
kid's chair.
Did he know that?
No, he had no idea, so he droveoff.
(48:42):
He's at the gym, he comes backand I'm like he's like you're
not sitting in your chair.
Speaker 1 (48:47):
I didn't bring any dolls to put in it.
Speaker 2 (48:49):
I'm sorry, oh my God sorry, oh my god, yeah what is
what that is hilarious.
Speaker 1 (49:01):
It was so funny, it was so.
It was so funny.
Well, you got your switch too,which is amazing.
Speaker 2 (49:03):
I got my switch too and I will say live it on the
west coast.
It's a perk I was home, itwasn't even dark out that's true
.
Speaker 1 (49:09):
So a lot of these things are done at midnight, but
, thank, thank goodness, whoeverthought of this.
East Coast, midnight 9 pm.
West Coast.
We good, we good, we live in it.
West Coast.
Speaker 2 (49:18):
Yeah, my sister got home at like 2 am.
Speaker 1 (49:21):
Yeah, that's ridiculous.
We're not doing that hell here.
Speaker 2 (49:23):
Yeah, I was like oh, that's what I'm like, I'm so
tired, it was like 10.
Speaker 1 (49:27):
I was like what are you talking about?
It's almost morning over here.
Speaker 2 (49:32):
So now I need to figure out what games I even
want to play on my Switch, asidefrom Mario Kart.
Speaker 1 (49:36):
Well, everyone send us an email, Leave us a comment
here in the YouTube video andlet us know what games Jen
should like to play.
So you've got Mario Kart rightnow and looking for other games
to play.
Speaker 2 (49:46):
I'm going to have to fire up my Gentendo.
Speaker 1 (49:50):
Gentendo and start that channel.
Let's go to switch Gen Tendochannel.
I think everyone wants to seethat.
Anyway, no more channels, nomore.
It's their 17th channel thisweek.
Everyone, thank you so much forjoining us this week.
We'll definitely check you outin the next one.
Also, we got a bunch of content.
Maybe you've missed a couple ofepisodes.
Go back and watch those.
We got so many amazing episodes, interviews to come.
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