August 18, 2025 • 38 mins
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Our coaches explore the psychology of YouTube success, discussing whether determination alone is enough or if creators need a healthy dose of "delusion" to keep going when views are low.
• Understanding Total Addressable Market (TAM) and how it affects your potential audience size
• Why pivoting from local content to broader topics often leads to significant view increases
• How to approach sponsorships even with a small channel by leveraging your content creation skills
• The psychology of early YouTube creation and talking to a camera when nobody's watching
• Successful creators often "act as if" they already have a large audience, holding themselves to higher standards
• Why simply persisting without strategic improvement won't guarantee YouTube success
• Using audience retention data from previous videos to optimize new content
Remember to download vidIQ for free at vidIQ.com to help you analyze your audience and optimize your content strategy.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:15):
Hey, welcome back to the only podcast that loves you
at least six times more than youlove us.
I'm Travis, and I'm here withan incredibly special guest, one
of my favorite of all time,tina Woo-hoo, woo-hoo us, I'm
Travis and I'm here with anincredibly special guest One of
my favorite of all time, tina.
Yes.
Speaker 3 (00:32):
Tina's from our coaching team here at vidIQ and
she's going to help me out witha couple episodes.
Yes, yeah.
Speaker 2 (00:35):
Are you excited?
I'm pumped, she's super pumped.
I love that Today we're goingto talk about our YouTubers
delusional, probably some ofthem are.
Can anyone make it on YouTube,and are there different styles
of content that just disappearand go away, kind of like just
disappear?
That's the thing.
But we do that by gettingmessages from you.
If you would like to send us amessage, if you love us that
much and you just want to talkto us, leave us a comment on one
(00:57):
of the YouTube videos.
I mean, that's a really easyway to do it, but you can send
us an email at theboostvidiqcom.
Or if you're listening to theaudio only podcast, there is a
little logo there at the bottomthat says text us.
You click on that and send us atext, which, by the way, you
know I don't know if you knowthis, because I'm going to read
one of the texts here in aminute A couple of months back
talked about how I thought itwas interesting that people can
(01:19):
write really long texts, likewe're going to see here.
This is almost like an email,but someone texted it to us and
I was flipped out by that.
Does that freak you out at all?
It seems like like why is that?
Speaker 3 (01:29):
I love it.
I love texts that mimic emails.
That's my favorite kind of text.
Do you do that?
Are you a long texter?
I do when I have the permissionto do so, because I do realize
people do not like long text.
Speaker 2 (01:46):
Do you have to ask for permission for listen?
I want to.
Speaker 3 (01:48):
Actually no, I do it first and then, if they get wild
about it, then I'll cut it downor I'll do voice notes.
Apparently, people prefer voicenotes.
Speaker 2 (01:59):
I like a good voice note.
I like a good voice note and Ileave them because I don't like
typing that much.
But I just think it's weird tobe typing that much on your
phone, like that just seemsweird.
Is it?
Speaker 3 (02:09):
We have to communicate.
How else are you going tocommunicate?
Speaker 2 (02:12):
I'm going to leave you a voice note.
I don't know what's going on.
All right, let's get to thisfirst one from ben.
That is a text.
Uh, hey, travis jenner, otherguests allow.
I'm from england, so I've neverheard of candy corn.
(02:33):
It sounds pretty grim.
By the way, it sucks, it'sterrible.
Uh, but please try doubledecker.
I don't know what that is myfavorite chocolate.
A thing of real beauty.
That sounds amazing.
Do Do you like chocolate?
Speaker 3 (02:43):
I love chocolate.
Yes.
Speaker 2 (02:45):
You're in the right place.
Speaker 3 (02:46):
Yes.
Speaker 2 (02:47):
My question is regarding pivoting my channel.
I have a channel called Life ofLily and Coco.
We've done videos of our dogsfollowing our days out trying to
review dog-friendly places, butthe videos have not received
good traction, getting about 30to 100 views maximum.
Jenna Crew did a live review ofthe channel and it got
destroyed in the nice andrightly way possible.
(03:08):
Time is also a factor in.
Having regular days out withdogs is hard.
I recently did a headshot stylevlog video on five reasons to
get a Springer Spaniel and inthat style I got nearly 2000
views, loads of comments andengagement.
I want to do more of this style, as my editing skills are,
self-confessed, totally awful.
Do you think headshot vlogstyle videos are here to stay?
(03:29):
So I want to talk about thisbecause there's a couple of
things that they said that Ithink really made sense to me.
So let's start off where theystarted off with Tina.
They talked about that.
They just had a video aboutdifferent places they could take
their dog dog friendly places,which is only going to be
interest of people.
That lives near you, right?
Speaker 3 (03:47):
Right If I'm out in your state what do I care Right.
Speaker 2 (03:52):
Then she did a vlog style video about reasons to get
a Springer Spaniel, which now,all of a sudden, can talk to a
lot of different people.
What would you tell thiscreator if they came to you with
this Say I want.
Speaker 3 (04:07):
Well, the thing is you're tapping into a bigger
market, so naturally, not to saythat, therefore, it always
means you're going to have moreviews, but you have a potential
for more views.
And so, in terms of a pivot, Iwas afraid sometimes when you
say pivot and your channelsabout something totally
different let's say dogs andthen now you want to do a food
(04:28):
channel.
That's different different.
Speaker 2 (04:31):
Let's say dogs, and then now you want to do a food
channel.
That's different.
But there's something calledTAM or total addressable market,
which I think over the lastyear or so you've started to
hear it more on YouTube forpeople who don't know what that
means.
That in a very simple way,means the amount of total people
you can reach based off thetopic and kind of videos you do.
So, for example, when we talkedabout before, you were talking
about dog places that had youknow in your area that were dog
(04:55):
friendly.
The total adjustable market arethe only people that live there
and that have dogs.
So it's very kind of minutedoesn't mean matter what city
you're in.
At some point you're going tohit that cap.
But talking about a specificbreed of dog, as Sina said,
really has a larger totaladdressable market, a lot more
people that can actually beinterested in that subject and
(05:16):
then watch more of it.
So whenever you're creatingcontent, it's not bad to have a
small total addressable market.
Like, sometimes that's reallygood.
If you're hyper-focused onsomething, you can make a lot of
money potentially because youknow, uh, manufacturers or
companies or brands that are inyour particular niche know that,
hey, you have a super focusedgroup of people that like your
content and maybe they canactivate with you a little bit
(05:37):
more.
Having said that, keep in mindthat maybe you're only talking
to 30, 40, 100 people and that'spretty much going to be it.
When you're looking to grow onYouTube, you need to be looking
at something that's larger thanyour niche.
So what else?
I think, if we look at thischannel as like a dog channel
and they were talking about aspecific breed, I wonder if they
(05:58):
could do like a bucket system.
So they have their breed, butwhat would be like another
bucket that would make sense forthat dog?
I would think something likedog toy reviews or something
like that, or dog productreviews.
Their own personality, I think,is what you're trying to say.
Speaker 3 (06:16):
I don dog toy reviews or something like that, or dog
product reviews their ownpersonality.
I think I don't know about yourdog, but uh, I don't know what
your dog's into compared toother dogs, but we group
specific, so small, yes.
Speaker 2 (06:20):
And then on the side of uh, like making money um,
reviewing products and orservices are pretty easy for
affiliates, right, like you canmake affiliate sales, especially
if you're reviewing like dogtreats or dog, you know, toys
and you have an affiliate linkfor like Amazon or whatever.
That's pretty easy moneybecause people are going to look
up reviews of things beforethey go and buy them.
You know, I found I rememberhearing something a long time
(06:42):
ago, back when I forget, when Iforget where I heard this, but
it's like people will sacrificemore.
I forget where I heard this,but it's like people will
sacrifice more, will spend lesson themselves, more than they
will on their dogs and stuff.
Speaker 3 (06:54):
So I know this is the case.
Speaker 2 (06:55):
When I had my dog.
My dog was living the life.
I mean, whatever he wanted, hecould have, Even if he didn't
want it he got it, you know.
Speaker 3 (07:01):
Yes.
Speaker 2 (07:02):
So, yeah, I'm willing to not buy myself something and
buy him something instead.
Speaker 3 (07:06):
Oh, Absolutely killing it.
Speaker 2 (07:07):
Really something instead oh absolutely killing it
and that's really importantbecause, ultimately, if you want
to be making videos for life,you got to figure out a way to
make money and you don't want toworry about AdSense, because
that's such a such a fluctuatingthing.
That's not always the mostexciting thing.
All right.
Next email oh, this is an email.
It's the boost at vidIQcom.
This one comes from MatthewGreetings, the vid I crew, from
(07:30):
the upside down.
Now, to be clear, I callAustralia the upside down, just
so you know.
Okay, she didn't know that.
All right, because they'reupside down from us.
What are you talking about?
Oh, okay, you didn't know that.
Speaker 3 (07:41):
What.
What does that mean?
Speaker 2 (07:44):
What does?
Speaker 3 (07:45):
that mean it is no one knows.
You don't know this.
They're upside down from us.
You didn't know that they'reupside down.
Speaker 2 (07:50):
Did you know that their toilets spin the opposite
way of ours?
Well, they're upside down fromus because you know we're on one
side of the globe, they're onthe other.
Speaker 3 (07:56):
Right, okay, okay yeah.
Speaker 2 (07:59):
They're standing upside down from us right now.
Okay, I love how like Tina,welcome to the podcast.
Yeah, all right, I'm the personwho wasn't Martha Stewart.
Lol, trav.
I'm not really sure what thatmeans, but who wrote back in.
Speaker 1 (08:17):
November 2024.
Speaker 2 (08:18):
Talk about having lost a day's worth of recording.
Oh, those are the worst.
Speaker 3 (08:20):
Yeah, those are the worst.
Speaker 2 (08:20):
I've had that.
You have yeah.
Speaker 3 (08:22):
Oh yeah.
Speaker 2 (08:24):
Yeah, that's brutal.
I now have 500 subs, 5,300watch hours of content in the
last year, three videos in thelast 90 days and officially been
added to the YPP.
All right, let's do it.
Yes, Congrats.
I'm trying to work out what todo next.
I love that YouTube never stopsLike I did this thing I was
trying to do.
Now what's next?
Well, the channel the Gaming,the gaming facility, is also the
(08:51):
first channel to come up when Isearch for that term on YouTube
.
I designed a logo channelbanner formulated branding for
merch through a storefront.
We're also looking at buying abetter $400 microphone instead
of my headset.
Now, let me, let me stop.
Let me stop reading the emailhere for a second.
First of all, getting a goodmicrophone is great.
I don't think you need to go$400.
Unless you're doing audio, veryaudio-specific content, where
people are going to criticizeyou over it.
(09:12):
I don't know if you need a $400headphone or a microphone.
Nice to have, Nice to have butdon't feel like that's a
necessity.
I'm wondering how to progressin these areas, as I'm kind of
winging it by the way, a lot ofpeople winging it that's YouTube
, whilst trying to navigatesponsorships.
I have 100K views on my channeland a small but growing active
community supporting me, but Ican't get past the I'm not big
(09:34):
enough to get sponsored.
Thought process.
That's interesting.
Any thoughts or advice onanything I mentioned would be
great.
I think so.
A couple of months ago, we hadan incredible guest, justin
Moore, talk about all of this asfar as, like, getting
sponsorship and stuff.
I highly, highly, highlyrecommend you go back and watch
(09:55):
that.
But let's talk about themindset here that this person is
talking about.
So they finally started gettingsome momentum.
They're feeling good, they wantto kind of grow things, but
they also are having this.
I'm still a small YouTuber.
You know what's the next step.
What would you say the next?
What would you focus on astheir coach if they came to you
with like this situation?
Yeah, and Justin talked a lotabout the fact that these
(10:19):
companies don't know how to dothe things that we as YouTubers
do.
They don't know how to producea video, edit a video shoot a
video, upload a video.
They just want to market theirproduct or their service, right?
If you can help them do that,then it's easy to approach them
with a.
Hey, I have, you know, aviewership that is in the age
group that you're interested in,which, by the way, those
(10:39):
metrics are available to you inyour statistics, right In your
analytics backend.
And even, um, I think youtubestill does the media kit thing,
where it does an automatic mediakit for you so you can send
that along.
It tells, um, you know,advertisers, what type of things
your viewers are into as far asbuying and selling stuff or
buying stuff.
And I feel like, if you have, ifyou take an opportunity to
(11:04):
review a person's product orservice that you want to be
associated with and lead withthat, and say, hey, look, you
know, I reviewed one of yourproducts.
I really love your line, Ireally would love to work
together with you.
Is there something we can do?
You'd be surprised at who willsay yes, it brings up a great
point.
There are channels out therewith a thousand subscribers that
are literally getting moneyfrom companies to do things
(11:26):
Because, again, those companiesdon't know how to do what we do
and it's.
It's so easy to forget how much, how many jobs a YouTuber does.
They're a writer, they're aproducer, they're a director,
they're an editor.
They're the talent, they'remarketing, they're SEO, they're,
they're seo, they're, they'reall of these things in one and
(11:49):
um.
You'd be surprised how muchindividually those people would
make nice good number, rightyeah and um, the no thing is a
really I'm glad you brought thatup because definitely get used
to and be okay with no's in yourcreation journey, even if it
isn't about sponsorships, itcould be collabs with another
(12:12):
creator, it could be the big nofrom the algorithm Like this is
not getting any views, likethat's the worst.
No, right, right, be any ofthose things, but that's the
kind of the point.
A lot of YouTube channels Iwould say most get 80% their
views from 20 of their content.
So you get a whole bunch ofviews from just a couple of your
videos and most stuff you putout there perform okay, but not
(12:34):
not the best, not going to kill,not going to crush it, not
going to get you in front ofthings.
But you'd be surprised at whatthat 20, the doors that that can
open.
I mean personally.
It's opened up tons ofsponsorship deals and being on
TV and all the other things andit can totally do the same for
you.
Speaker 3 (12:51):
I know, listen, I'm kind of big time, whoa, I'm big
time I've been around the block.
Speaker 2 (12:57):
Yes, you have, apparently, I think, the
funniest thing it did for me wasI used to work at Amazon
Corporate for seven years beforeI worked here at vidIQ and what
I, I remember I left.
They say you don't leave a job,you leave a manager, which?
I agree with.
I think that's a very truething.
(13:18):
And after I left I was likethis I'm taking a big risk in
doing this vidIQ job, like it'ssomething that I can feel in my
soul that I want to do, but Idon't know if it's going to.
It's going to work.
Uh, within a year or so, rightin two years, I got reached out
to buy Amazon.
Now I want to be clear Amazon'sa big company.
So the people that reached outto me had no idea that I had
(13:38):
worked there and they wanted meto to test out what which was
new at the time their influencernetwork thing where you can
stream on Amazon.
So I was one of the.
I was in the first group ofpeople that were ever invited to
that.
Wow, I'm like I'm gonna do that.
Then, after doing it and kindof crushing it, they used, they
asked to use me in theiradvertisements.
So Amazon was putting me toadvertise their product at a
(14:02):
company that I used to work at.
I used to be the cog.
Now I'm not the cog, I wasdoing everything.
I was on the front page ofAmazon and it's times like that
when you really believe inyourself that you can accomplish
so much.
It sounds so cliche, but if youreally really have the passion,
really really put some timeinto it, you can do some really
amazing things Right, and youcan be I do today.
(14:23):
What are you talking about?
I had doubts today.
Speaker 3 (14:25):
What are you talking about?
No, but it's wonderful.
Speaker 2 (14:27):
Yeah, yeah, I'm kind of special.
All right, let's get to thenext.
Speaker 3 (14:31):
Okay, Travis.
Speaker 2 (14:32):
All right, listen, you're going to shine me up.
I'm going to shine myself up,all right.
Okay, let's get to this nextone.
I think this is a really coolone because I feel like every
once in a while, we get an emailor something that makes me want
to do a real hot take and Ilike giving brutal truths and I
think we're going to get here.
Let's do this first one.
This is a text message.
Hey, travis and Jen, I do notunderstand why anyone in their
(14:54):
right mind could possibly eatcandy corn.
I agree with this.
You're a psychopath if you eatcandy corn and enjoy it, but
Cadbury is one of God's greatestblessings to us as candy.
You are right, whoever wrotethis text message.
You're a genius, absolutegenius, app, absolute genius.
Apologize if this would even bea debate.
I totally agree with this andTina agrees with me too, right
you?
absolutely you don't even knowwhat's happening.
Speaker 3 (15:15):
I'm side on Jen's side.
Speaker 2 (15:16):
No, no, you don't want that.
You don't want that, all right.
Also, I've always had an ideain my mind that if you're really
dedicated to becoming aYouTuber and work at it for
years, you will always succeedeventually, as you never give up
.
I would think that's becausepractice makes perfect, and the
longer you spend working onsomething, the better you get at
it.
Is this true or just false hope?
Here's where I you know, I likeencouraging creators, but more
(15:41):
than that, I like the truth.
Yes, I like facts, and theanswer to this is no it is not
true that just because you keepworking at this that it will
work.
It will.
You will succeed, because someof y'all are not good at this.
No, I'm just kidding, I'm justplaying.
No, I'm just playing Everyone.
The savage came out for asecond what it is, so it's hard
(16:04):
to explain Some of it.
I will thoroughly say thatsometimes YouTube algorithm
doesn't help us.
It's there to do its thing, butthere's so many videos Over 500
hours are uploaded every minuteactually substantially more.
Now, that was an old statistic,so it's very possible that your
thing just gets lost in theshuffle Totally possible.
However, there are a lot ofpeople that come to the platform
(16:27):
to think this is just easy.
They just watch a video and goI can do that and don't really
learn anything else about theprocess of doing the thing, and
it'll be things like thumbnailsor titles or even the topic, or
sometimes you just won't get tothe point in the video.
And just by doing more videos,doing more of the same, doesn't
mean you're necessarily going toget better at it.
I think people that listen tothis podcast and use tools like
(16:49):
vidIQ and actually pay attentionto what they're doing and try
to improve, those people have amuch better chance of succeeding
.
But people just for doing thesame thing over and over and
over again.
We have literally seen on thischannel people who've been
uploading for years that have500 subscribers, and I think
most people listening to thiswould think if I am uploading
for like five or six years and Ihave 500 subscribers, I fail.
(17:09):
Failure is a weird word becausethat really depends on what
your goal was in the first place.
If it was just to share yourpassion online, you've succeeded
.
If it's to be a big YouTuber,yeah sure you fail.
What do you think is therealistic thing we can say to
people about this?
Your coach was really somethingelse.
Let me tell you.
Speaker 3 (17:26):
Which means I'm in that camp.
Speaker 2 (17:28):
I'm not so excited about it either.
To be, honest, that's so welldone.
Can we let's talk a little bitabout you?
I don't want to go too deepinto, like you know, your old
channel, but you, you knowyou've had a lot of success when
you were on YouTube before youcame to vidIQ.
What type of obstacles did youwere you able to overcome and
the doubts maybe you even had,like what were those things like
and how did you overcome them?
Speaker 3 (17:46):
That's exciting at first.
Speaker 2 (17:48):
Yes.
Speaker 3 (17:50):
That's when I had the most doubts.
Speaker 2 (17:53):
Interesting.
Speaker 3 (17:54):
Yeah.
Speaker 2 (17:54):
So it was almost like not imposter syndrome, but like
, oh my God, I just didsomething big.
Can I even do that again?
Let me ask you a question andsee how you answer, because I
think every YouTuber will answerthis differently.
Did you ever have a momentwhere you felt like a successful
YouTuber?
Was there a moment, or even alength of time?
Or did you always feel like,what's the next thing?
(18:20):
Be honest, okay, as you should.
As you should, it's fine, let'sget started.
I love it, yeah, yeah, yeah,tina's not ai.
Yeah, it's weird because, um,youtube does pre-vet you to
people and can be you know prosor cons to that.
Like, if you're, if you're, abutthead on a line, then you
might not get the job you wanted.
I mean, it might be missingjobs, but it can, though, like
and it's not even like theparasocial relationship which
you hear so many people talkabout.
It's more about when someoneconnects with you through your
(18:44):
content, for whatever reason,whether it be that it's similar
to something that they alreadylike, or they like the way you
explain it, or the passion youshow, or whatever they already
feel like they know you a littlebit before that.
If there's ever a conversationbetween you, know, you and the
other person, like, especiallyif you have a funnel, like you
were saying, um, that, thatpart's done.
They've already had that intheir mind, which is kind of
(19:05):
funny to say, but it's true.
And they're like, okay, you'rereal's rock.
I've seen everything elseyou've done.
Let's make this happen.
There was a time when,minimally, I was getting 25 000
views per video like minute.
Like it was minimal and I waslike I'm rocking it.
I got this yeah uh, but thatdoesn't always last oh, don't I
(19:25):
know it.
Yes, yes, yes, I mean it was agood period of time, too.
I felt like, oh, I figuredyoutube out, um, so then, and
then I think there's just bothsides around that are surrounded
by am I really do?
I really know what I'm doing?
You know, it's that there'sthis middle part where it's like
I got it, and the before andafter it.
We're like I don't think youknow what you're doing.
(19:46):
I don't know how this happened.
Speaker 3 (19:49):
I don't know how this happened.
Speaker 2 (19:50):
Right Right, let's be real about it.
Let's just be real about it.
That's what we do here.
All right, one more email.
This one is from the boost atvideo BitIQcom.
It is Eduardo.
I enjoy making videos.
I look at my channel and Ithink it looks cute.
First of all, I've never heardanyone talk about the.
(20:11):
YouTube channel as being cute.
Is your channel cute, tina?
I mean, was it cute?
Actually, I genuinely think mychannel.
What is happening?
What is wrong with me?
I'm surrounded by people whothink their channels are cute.
Okay, let me finish this.
I like my thumbnails, my titleand my niche.
Now, to be honest, you shouldlike all these things, so I feel
like this is just normal.
But okay, I'm not doing thisfor money, but I do want to
build a community, to meansomething and feel like I exist
(20:31):
out there in the world.
Now I celebrate this, thatsentence.
I celebrate because I feel likeyou will find a lot more
success in chasing that thanother things.
That's true.
You know what I mean and theself-fulfillment on another
level.
But then I see my videos gettingbasically zero views and no
comments and I catch myselfwondering how delusional do I
(20:52):
have to be to keep going?
I need to be delusional because, if not, I look at this with
common sense and what I see isme putting myself out there to
be made fun of for my trashvideos.
I know my videos are bad.
I've made 10 so far.
Nobody cares, no comments.
So talking to a wall prettymuch, and I see others in my
needs, doing way better for waylonger time.
(21:14):
Somehow I managed to convincemyself AKA, I get delusional to
get up and record a video.
That's how I see it.
So what do you guys think?
Do you think being a smallYouTuber requires a bit of being
delusional?
And if so, how can we be moredelusional to keep the
motivation up and water?
I like you a lot.
Speaker 3 (21:33):
Yeah, that's amazing, it's the Salulu.
Speaker 2 (21:36):
Oh my goodness, look at you.
Speaker 3 (21:38):
What was that?
Words of wisdom from TikTok.
Oh my gosh.
Speaker 2 (21:44):
So do you?
You know, okay.
So he says somethinginteresting that flashed me back
to a very early part of myYouTube journey, which was, um,
you know, basically talking intothe void.
You know, I'm talking to a wallpretty much, and I remember
when I first started.
I'm looking at the camera andI'm talking and it's weird to
have at first.
It's not anymore, like I'mtotally used to it.
Now it's weird talking to aninanimate object and there's no
(22:05):
one else in the room and you'resupposed to be having, like a
conversation with them.
It's just so weird at first it'sstrange and it takes a while to
get used to.
So eduardo's saying is thatdelusional?
I don't know if that's theright word, but I understand
what he's saying.
Is that delusional?
I don't know if that's theright word, but I understand
what he's saying.
I get what he's saying To acertain degree.
You're not wrong.
Maybe you're more of asociopath than being delusional.
Speaker 3 (22:28):
I mean, I don't know.
Speaker 2 (22:29):
Like, what do you think, Tina?
What is this?
Yeah, yeah, yeah, yeah.
Speaker 3 (22:32):
Very fair.
Whoa, wow, I love that whatabout.
Speaker 2 (22:37):
I think you're right, like, because you are talking
to no one at first and you haveto.
I remember very distinctly AlsoI now that we're talking about
this, I'm getting someflashbacks to my early days and
I remember very distinctly whenI was setting up my camera stuff
in my living room becausethat's where I used to shoot,
thinking, all right, I'm, I'mdoing this for a lot of people.
I got to put this light onbecause all these people are
(22:59):
going to care.
I remember just thinking I wasdeluding myself, really thinking
that these videos were going tobe seen by thousands of people.
Eventually they did.
They were seen by thousands,but at the time I had like 20
subscribers Ain't no one goingto watch this?
But I did.
In the moment I was walking thewalk of a quote bigger youtuber,
you know, looking back, like.
Did that help me?
Maybe?
It certainly helped me look atmy content in a way, maybe a
(23:23):
little more critically, so thatI could make changes faster when
I would find things thatweren't working.
Because if you hold yourselfaccountable and hold yourself to
a higher standard, there's morelikelihood of you correcting
things that need to be corrected, uh, instead of being the Lulu
all the time.
Whatever that is, we need tohashtag the Lulu with these
shirts out there.
(23:44):
I think to a certain degree itis kind of silly that you know
when you are successful thepeople are just tuning in to
watch you make videos about.
Whatever it is you're makingvideos about, if you step back
from it and think about whatlife is, that's kind of that's
kind of funny that you can dothat and get paid for it.
So if you can do that and getpaid for it, so if that's kind
of delusional to even think thatthat's an actual reality, you
might as well just dilute it allthe way and just jump into the
delusional deep side of the pool.
Speaker 3 (24:05):
Yes, jump in.
It's great out here.
Speaker 2 (24:08):
It's wonderful.
It's a heated, delusional poolof diluted mess?
Yes, but yeah, I think, with allthat being said, you do talk to
a lot of creators every weekbecause you're one of the
YouTube coaches here at vidIQ.
Have you seen anything ofinterest people might be
interested in?
That's happening over thecourse of the last couple of
weeks or months Trends in thecommunity of creators that you
(24:32):
work with that they're eitherstruggling with that you think
more people might be strugglingwith, or something that you've
learned that's like oh, this isa hot fire tip.
They're either struggling withyou think more people might be
struggling with, or somethingthat you've learned.
Speaker 3 (24:42):
It's like, oh, this is, this is a hot fire tip that
we can give to our listeners.
I love to give our listenerslatest hot fire fire tip.
Hot, fire, hot fire tip.
Speaker 2 (24:47):
Oh, I like it's already secretive.
The hot fire tip from Tina.
Okay, yep, john talked aboutthis right before he left that
IQ, what?
Speaker 3 (24:54):
They're like oh, this is not a hot tip.
Speaker 2 (24:56):
Yeah, no, john's been doing it for a while, but he's
a smart, he's a ridiculousscientist.
But I mean, a lot of peoplehaven't heard that before.
He told us in the group.
I don't know how many people hetold, I don't even know if he
told people on the podcast ornot.
It's actually really good.
So, hearing it from your sidetoo, the fact that you more
proof that it's just optimizingfor the things that work for
(25:22):
that, and I think you can doalmost the same thing with long
form.
Where else would you post longform?
I say the same thing.
I have been saying for yearsthat when you have, if you're
going to remake a video so, forexample, if you have like the
top 10 tools of 2024, and you'reabout to do it for 2025, you go
back to the 2024 one and you doexactly what you were talking
about Look at the dips andthings, figure out where you can
tighten things up maybe moreB-roll, maybe less B-roll and
(25:45):
then, when you're making the newvideo, shoot it with that in
mind and edit it with that inmind.
Look at, you have the literalblueprint of your previous video
to kind of help forward you tomake a successful second video.
So same exact idea, except fornot reuploading.
This is like a newer video.
Same idea, though, and, uh, itdoes work.
So thank you for that.
Speaker 3 (26:04):
Oh yeah.
Speaker 2 (26:04):
Tina tip of the week, so well done.
Uh, I think all of y'all loveTina here.
I think we're going to have herback.
Speaker 3 (26:12):
So we think about that.
Say that you love me, even ifyou don't.
Speaker 2 (26:15):
Say you love me in the comments, say we love Tina,
so I don't get fired.
That's right.
We don't want that.
We don't want that.
We'll have her back for anotherepisode.
Thank you so much for joiningme, tina.
I greatly appreciate it.
Thank you, you've done afantastic job, giving us a lot
of information about your dog Idon't know what that was about
and some fabulous.
So thank you so much.
(26:35):
And if you are interested inhaving Tina coach you, there is
opportunities for that.
There's a link for coaching inthe show notes for the audio
podcast and in the YouTubedescription, and maybe she can
give you some more hot Tina tips.
Get your channel to the nextlevel.
Thank you for joining us.
We'll see y'all in the next one.
Speaker 1 (26:56):
We hope you enjoyed this episode of Tube Talk
brought to you by vidIQ.
Head over to vidIQcom.
Slash Tube Talk for today'sshow notes and previous episodes
.
Enjoy the rest of your videomaking day.
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:15):
Hey, welcome back to the only podcast that loves you
at least six times more than youlove us.
I'm Travis, and I'm here withan incredibly special guest, one
of my favorite of all time,tina Woo-hoo, woo-hoo us, I'm
Travis and I'm here with anincredibly special guest One of
my favorite of all time, tina.
Yes.
Speaker 3 (00:32):
Tina's from our coaching team here at vidIQ and
she's going to help me out witha couple episodes.
Yes, yeah.
Speaker 2 (00:35):
Are you excited?
I'm pumped, she's super pumped.
I love that Today we're goingto talk about our YouTubers
delusional, probably some ofthem are.
Can anyone make it on YouTube,and are there different styles
of content that just disappearand go away, kind of like just
disappear?
That's the thing.
But we do that by gettingmessages from you.
If you would like to send us amessage, if you love us that
much and you just want to talkto us, leave us a comment on one
(00:57):
of the YouTube videos.
I mean, that's a really easyway to do it, but you can send
us an email at theboostvidiqcom.
Or if you're listening to theaudio only podcast, there is a
little logo there at the bottomthat says text us.
You click on that and send us atext, which, by the way, you
know I don't know if you knowthis, because I'm going to read
one of the texts here in aminute A couple of months back
talked about how I thought itwas interesting that people can
(01:19):
write really long texts, likewe're going to see here.
This is almost like an email,but someone texted it to us and
I was flipped out by that.
Does that freak you out at all?
It seems like like why is that?
Speaker 3 (01:29):
I love it.
I love texts that mimic emails.
That's my favorite kind of text.
Do you do that?
Are you a long texter?
I do when I have the permissionto do so, because I do realize
people do not like long text.
Speaker 2 (01:46):
Do you have to ask for permission for listen?
I want to.
Speaker 3 (01:48):
Actually no, I do it first and then, if they get wild
about it, then I'll cut it downor I'll do voice notes.
Apparently, people prefer voicenotes.
Speaker 2 (01:59):
I like a good voice note.
I like a good voice note and Ileave them because I don't like
typing that much.
But I just think it's weird tobe typing that much on your
phone, like that just seemsweird.
Is it?
Speaker 3 (02:09):
We have to communicate.
How else are you going tocommunicate?
Speaker 2 (02:12):
I'm going to leave you a voice note.
I don't know what's going on.
All right, let's get to thisfirst one from ben.
That is a text.
Uh, hey, travis jenner, otherguests allow.
I'm from england, so I've neverheard of candy corn.
(02:33):
It sounds pretty grim.
By the way, it sucks, it'sterrible.
Uh, but please try doubledecker.
I don't know what that is myfavorite chocolate.
A thing of real beauty.
That sounds amazing.
Do Do you like chocolate?
Speaker 3 (02:43):
I love chocolate.
Yes.
Speaker 2 (02:45):
You're in the right place.
Speaker 3 (02:46):
Yes.
Speaker 2 (02:47):
My question is regarding pivoting my channel.
I have a channel called Life ofLily and Coco.
We've done videos of our dogsfollowing our days out trying to
review dog-friendly places, butthe videos have not received
good traction, getting about 30to 100 views maximum.
Jenna Crew did a live review ofthe channel and it got
destroyed in the nice andrightly way possible.
(03:08):
Time is also a factor in.
Having regular days out withdogs is hard.
I recently did a headshot stylevlog video on five reasons to
get a Springer Spaniel and inthat style I got nearly 2000
views, loads of comments andengagement.
I want to do more of this style, as my editing skills are,
self-confessed, totally awful.
Do you think headshot vlogstyle videos are here to stay?
(03:29):
So I want to talk about thisbecause there's a couple of
things that they said that Ithink really made sense to me.
So let's start off where theystarted off with Tina.
They talked about that.
They just had a video aboutdifferent places they could take
their dog dog friendly places,which is only going to be
interest of people.
That lives near you, right?
Speaker 3 (03:47):
Right If I'm out in your state what do I care Right.
Speaker 2 (03:52):
Then she did a vlog style video about reasons to get
a Springer Spaniel, which now,all of a sudden, can talk to a
lot of different people.
What would you tell thiscreator if they came to you with
this Say I want.
Speaker 3 (04:07):
Well, the thing is you're tapping into a bigger
market, so naturally, not to saythat, therefore, it always
means you're going to have moreviews, but you have a potential
for more views.
And so, in terms of a pivot, Iwas afraid sometimes when you
say pivot and your channelsabout something totally
different let's say dogs andthen now you want to do a food
(04:28):
channel.
That's different different.
Speaker 2 (04:31):
Let's say dogs, and then now you want to do a food
channel.
That's different.
But there's something calledTAM or total addressable market,
which I think over the lastyear or so you've started to
hear it more on YouTube forpeople who don't know what that
means.
That in a very simple way,means the amount of total people
you can reach based off thetopic and kind of videos you do.
So, for example, when we talkedabout before, you were talking
about dog places that had youknow in your area that were dog
(04:55):
friendly.
The total adjustable market arethe only people that live there
and that have dogs.
So it's very kind of minutedoesn't mean matter what city
you're in.
At some point you're going tohit that cap.
But talking about a specificbreed of dog, as Sina said,
really has a larger totaladdressable market, a lot more
people that can actually beinterested in that subject and
(05:16):
then watch more of it.
So whenever you're creatingcontent, it's not bad to have a
small total addressable market.
Like, sometimes that's reallygood.
If you're hyper-focused onsomething, you can make a lot of
money potentially because youknow, uh, manufacturers or
companies or brands that are inyour particular niche know that,
hey, you have a super focusedgroup of people that like your
content and maybe they canactivate with you a little bit
(05:37):
more.
Having said that, keep in mindthat maybe you're only talking
to 30, 40, 100 people and that'spretty much going to be it.
When you're looking to grow onYouTube, you need to be looking
at something that's larger thanyour niche.
So what else?
I think, if we look at thischannel as like a dog channel
and they were talking about aspecific breed, I wonder if they
(05:58):
could do like a bucket system.
So they have their breed, butwhat would be like another
bucket that would make sense forthat dog?
I would think something likedog toy reviews or something
like that, or dog productreviews.
Their own personality, I think,is what you're trying to say.
Speaker 3 (06:16):
I don dog toy reviews or something like that, or dog
product reviews their ownpersonality.
I think I don't know about yourdog, but uh, I don't know what
your dog's into compared toother dogs, but we group
specific, so small, yes.
Speaker 2 (06:20):
And then on the side of uh, like making money um,
reviewing products and orservices are pretty easy for
affiliates, right, like you canmake affiliate sales, especially
if you're reviewing like dogtreats or dog, you know, toys
and you have an affiliate linkfor like Amazon or whatever.
That's pretty easy moneybecause people are going to look
up reviews of things beforethey go and buy them.
You know, I found I rememberhearing something a long time
(06:42):
ago, back when I forget, when Iforget where I heard this, but
it's like people will sacrificemore.
I forget where I heard this,but it's like people will
sacrifice more, will spend lesson themselves, more than they
will on their dogs and stuff.
Speaker 3 (06:54):
So I know this is the case.
Speaker 2 (06:55):
When I had my dog.
My dog was living the life.
I mean, whatever he wanted, hecould have, Even if he didn't
want it he got it, you know.
Speaker 3 (07:01):
Yes.
Speaker 2 (07:02):
So, yeah, I'm willing to not buy myself something and
buy him something instead.
Speaker 3 (07:06):
Oh, Absolutely killing it.
Speaker 2 (07:07):
Really something instead oh absolutely killing it
and that's really importantbecause, ultimately, if you want
to be making videos for life,you got to figure out a way to
make money and you don't want toworry about AdSense, because
that's such a such a fluctuatingthing.
That's not always the mostexciting thing.
All right.
Next email oh, this is an email.
It's the boost at vidIQcom.
This one comes from MatthewGreetings, the vid I crew, from
(07:30):
the upside down.
Now, to be clear, I callAustralia the upside down, just
so you know.
Okay, she didn't know that.
All right, because they'reupside down from us.
What are you talking about?
Oh, okay, you didn't know that.
Speaker 3 (07:41):
What.
What does that mean?
Speaker 2 (07:44):
What does?
Speaker 3 (07:45):
that mean it is no one knows.
You don't know this.
They're upside down from us.
You didn't know that they'reupside down.
Speaker 2 (07:50):
Did you know that their toilets spin the opposite
way of ours?
Well, they're upside down fromus because you know we're on one
side of the globe, they're onthe other.
Speaker 3 (07:56):
Right, okay, okay yeah.
Speaker 2 (07:59):
They're standing upside down from us right now.
Okay, I love how like Tina,welcome to the podcast.
Yeah, all right, I'm the personwho wasn't Martha Stewart.
Lol, trav.
I'm not really sure what thatmeans, but who wrote back in.
Speaker 1 (08:17):
November 2024.
Speaker 2 (08:18):
Talk about having lost a day's worth of recording.
Oh, those are the worst.
Speaker 3 (08:20):
Yeah, those are the worst.
Speaker 2 (08:20):
I've had that.
You have yeah.
Speaker 3 (08:22):
Oh yeah.
Speaker 2 (08:24):
Yeah, that's brutal.
I now have 500 subs, 5,300watch hours of content in the
last year, three videos in thelast 90 days and officially been
added to the YPP.
All right, let's do it.
Yes, Congrats.
I'm trying to work out what todo next.
I love that YouTube never stopsLike I did this thing I was
trying to do.
Now what's next?
Well, the channel the Gaming,the gaming facility, is also the
(08:51):
first channel to come up when Isearch for that term on YouTube
.
I designed a logo channelbanner formulated branding for
merch through a storefront.
We're also looking at buying abetter $400 microphone instead
of my headset.
Now, let me, let me stop.
Let me stop reading the emailhere for a second.
First of all, getting a goodmicrophone is great.
I don't think you need to go$400.
Unless you're doing audio, veryaudio-specific content, where
people are going to criticizeyou over it.
(09:12):
I don't know if you need a $400headphone or a microphone.
Nice to have, Nice to have butdon't feel like that's a
necessity.
I'm wondering how to progressin these areas, as I'm kind of
winging it by the way, a lot ofpeople winging it that's YouTube
, whilst trying to navigatesponsorships.
I have 100K views on my channeland a small but growing active
community supporting me, but Ican't get past the I'm not big
(09:34):
enough to get sponsored.
Thought process.
That's interesting.
Any thoughts or advice onanything I mentioned would be
great.
I think so.
A couple of months ago, we hadan incredible guest, justin
Moore, talk about all of this asfar as, like, getting
sponsorship and stuff.
I highly, highly, highlyrecommend you go back and watch
(09:55):
that.
But let's talk about themindset here that this person is
talking about.
So they finally started gettingsome momentum.
They're feeling good, they wantto kind of grow things, but
they also are having this.
I'm still a small YouTuber.
You know what's the next step.
What would you say the next?
What would you focus on astheir coach if they came to you
with like this situation?
Yeah, and Justin talked a lotabout the fact that these
(10:19):
companies don't know how to dothe things that we as YouTubers
do.
They don't know how to producea video, edit a video shoot a
video, upload a video.
They just want to market theirproduct or their service, right?
If you can help them do that,then it's easy to approach them
with a.
Hey, I have, you know, aviewership that is in the age
group that you're interested in,which, by the way, those
(10:39):
metrics are available to you inyour statistics, right In your
analytics backend.
And even, um, I think youtubestill does the media kit thing,
where it does an automatic mediakit for you so you can send
that along.
It tells, um, you know,advertisers, what type of things
your viewers are into as far asbuying and selling stuff or
buying stuff.
And I feel like, if you have, ifyou take an opportunity to
(11:04):
review a person's product orservice that you want to be
associated with and lead withthat, and say, hey, look, you
know, I reviewed one of yourproducts.
I really love your line, Ireally would love to work
together with you.
Is there something we can do?
You'd be surprised at who willsay yes, it brings up a great
point.
There are channels out therewith a thousand subscribers that
are literally getting moneyfrom companies to do things
(11:26):
Because, again, those companiesdon't know how to do what we do
and it's.
It's so easy to forget how much, how many jobs a YouTuber does.
They're a writer, they're aproducer, they're a director,
they're an editor.
They're the talent, they'remarketing, they're SEO, they're,
they're seo, they're, they'reall of these things in one and
(11:49):
um.
You'd be surprised how muchindividually those people would
make nice good number, rightyeah and um, the no thing is a
really I'm glad you brought thatup because definitely get used
to and be okay with no's in yourcreation journey, even if it
isn't about sponsorships, itcould be collabs with another
(12:12):
creator, it could be the big nofrom the algorithm Like this is
not getting any views, likethat's the worst.
No, right, right, be any ofthose things, but that's the
kind of the point.
A lot of YouTube channels Iwould say most get 80% their
views from 20 of their content.
So you get a whole bunch ofviews from just a couple of your
videos and most stuff you putout there perform okay, but not
(12:34):
not the best, not going to kill,not going to crush it, not
going to get you in front ofthings.
But you'd be surprised at whatthat 20, the doors that that can
open.
I mean personally.
It's opened up tons ofsponsorship deals and being on
TV and all the other things andit can totally do the same for
you.
Speaker 3 (12:51):
I know, listen, I'm kind of big time, whoa, I'm big
time I've been around the block.
Speaker 2 (12:57):
Yes, you have, apparently, I think, the
funniest thing it did for me wasI used to work at Amazon
Corporate for seven years beforeI worked here at vidIQ and what
I, I remember I left.
They say you don't leave a job,you leave a manager, which?
I agree with.
I think that's a very truething.
(13:18):
And after I left I was likethis I'm taking a big risk in
doing this vidIQ job, like it'ssomething that I can feel in my
soul that I want to do, but Idon't know if it's going to.
It's going to work.
Uh, within a year or so, rightin two years, I got reached out
to buy Amazon.
Now I want to be clear Amazon'sa big company.
So the people that reached outto me had no idea that I had
(13:38):
worked there and they wanted meto to test out what which was
new at the time their influencernetwork thing where you can
stream on Amazon.
So I was one of the.
I was in the first group ofpeople that were ever invited to
that.
Wow, I'm like I'm gonna do that.
Then, after doing it and kindof crushing it, they used, they
asked to use me in theiradvertisements.
So Amazon was putting me toadvertise their product at a
(14:02):
company that I used to work at.
I used to be the cog.
Now I'm not the cog, I wasdoing everything.
I was on the front page ofAmazon and it's times like that
when you really believe inyourself that you can accomplish
so much.
It sounds so cliche, but if youreally really have the passion,
really really put some timeinto it, you can do some really
amazing things Right, and youcan be I do today.
(14:23):
What are you talking about?
I had doubts today.
Speaker 3 (14:25):
What are you talking about?
No, but it's wonderful.
Speaker 2 (14:27):
Yeah, yeah, I'm kind of special.
All right, let's get to thenext.
Speaker 3 (14:31):
Okay, Travis.
Speaker 2 (14:32):
All right, listen, you're going to shine me up.
I'm going to shine myself up,all right.
Okay, let's get to this nextone.
I think this is a really coolone because I feel like every
once in a while, we get an emailor something that makes me want
to do a real hot take and Ilike giving brutal truths and I
think we're going to get here.
Let's do this first one.
This is a text message.
Hey, travis and Jen, I do notunderstand why anyone in their
(14:54):
right mind could possibly eatcandy corn.
I agree with this.
You're a psychopath if you eatcandy corn and enjoy it, but
Cadbury is one of God's greatestblessings to us as candy.
You are right, whoever wrotethis text message.
You're a genius, absolutegenius, app, absolute genius.
Apologize if this would even bea debate.
I totally agree with this andTina agrees with me too, right
you?
absolutely you don't even knowwhat's happening.
Speaker 3 (15:15):
I'm side on Jen's side.
Speaker 2 (15:16):
No, no, you don't want that.
You don't want that, all right.
Also, I've always had an ideain my mind that if you're really
dedicated to becoming aYouTuber and work at it for
years, you will always succeedeventually, as you never give up
.
I would think that's becausepractice makes perfect, and the
longer you spend working onsomething, the better you get at
it.
Is this true or just false hope?
Here's where I you know, I likeencouraging creators, but more
(15:41):
than that, I like the truth.
Yes, I like facts, and theanswer to this is no it is not
true that just because you keepworking at this that it will
work.
It will.
You will succeed, because someof y'all are not good at this.
No, I'm just kidding, I'm justplaying.
No, I'm just playing Everyone.
The savage came out for asecond what it is, so it's hard
(16:04):
to explain Some of it.
I will thoroughly say thatsometimes YouTube algorithm
doesn't help us.
It's there to do its thing, butthere's so many videos Over 500
hours are uploaded every minuteactually substantially more.
Now, that was an old statistic,so it's very possible that your
thing just gets lost in theshuffle Totally possible.
However, there are a lot ofpeople that come to the platform
(16:27):
to think this is just easy.
They just watch a video and goI can do that and don't really
learn anything else about theprocess of doing the thing, and
it'll be things like thumbnailsor titles or even the topic, or
sometimes you just won't get tothe point in the video.
And just by doing more videos,doing more of the same, doesn't
mean you're necessarily going toget better at it.
I think people that listen tothis podcast and use tools like
(16:49):
vidIQ and actually pay attentionto what they're doing and try
to improve, those people have amuch better chance of succeeding
.
But people just for doing thesame thing over and over and
over again.
We have literally seen on thischannel people who've been
uploading for years that have500 subscribers, and I think
most people listening to thiswould think if I am uploading
for like five or six years and Ihave 500 subscribers, I fail.
(17:09):
Failure is a weird word becausethat really depends on what
your goal was in the first place.
If it was just to share yourpassion online, you've succeeded
.
If it's to be a big YouTuber,yeah sure you fail.
What do you think is therealistic thing we can say to
people about this?
Your coach was really somethingelse.
Let me tell you.
Speaker 3 (17:26):
Which means I'm in that camp.
Speaker 2 (17:28):
I'm not so excited about it either.
To be, honest, that's so welldone.
Can we let's talk a little bitabout you?
I don't want to go too deepinto, like you know, your old
channel, but you, you knowyou've had a lot of success when
you were on YouTube before youcame to vidIQ.
What type of obstacles did youwere you able to overcome and
the doubts maybe you even had,like what were those things like
and how did you overcome them?
Speaker 3 (17:46):
That's exciting at first.
Speaker 2 (17:48):
Yes.
Speaker 3 (17:50):
That's when I had the most doubts.
Speaker 2 (17:53):
Interesting.
Speaker 3 (17:54):
Yeah.
Speaker 2 (17:54):
So it was almost like not imposter syndrome, but like
, oh my God, I just didsomething big.
Can I even do that again?
Let me ask you a question andsee how you answer, because I
think every YouTuber will answerthis differently.
Did you ever have a momentwhere you felt like a successful
YouTuber?
Was there a moment, or even alength of time?
Or did you always feel like,what's the next thing?
(18:20):
Be honest, okay, as you should.
As you should, it's fine, let'sget started.
I love it, yeah, yeah, yeah,tina's not ai.
Yeah, it's weird because, um,youtube does pre-vet you to
people and can be you know prosor cons to that.
Like, if you're, if you're, abutthead on a line, then you
might not get the job you wanted.
I mean, it might be missingjobs, but it can, though, like
and it's not even like theparasocial relationship which
you hear so many people talkabout.
It's more about when someoneconnects with you through your
(18:44):
content, for whatever reason,whether it be that it's similar
to something that they alreadylike, or they like the way you
explain it, or the passion youshow, or whatever they already
feel like they know you a littlebit before that.
If there's ever a conversationbetween you, know, you and the
other person, like, especiallyif you have a funnel, like you
were saying, um, that, thatpart's done.
They've already had that intheir mind, which is kind of
(19:05):
funny to say, but it's true.
And they're like, okay, you'rereal's rock.
I've seen everything elseyou've done.
Let's make this happen.
There was a time when,minimally, I was getting 25 000
views per video like minute.
Like it was minimal and I waslike I'm rocking it.
I got this yeah uh, but thatdoesn't always last oh, don't I
(19:25):
know it.
Yes, yes, yes, I mean it was agood period of time, too.
I felt like, oh, I figuredyoutube out, um, so then, and
then I think there's just bothsides around that are surrounded
by am I really do?
I really know what I'm doing?
You know, it's that there'sthis middle part where it's like
I got it, and the before andafter it.
We're like I don't think youknow what you're doing.
(19:46):
I don't know how this happened.
Speaker 3 (19:49):
I don't know how this happened.
Speaker 2 (19:50):
Right Right, let's be real about it.
Let's just be real about it.
That's what we do here.
All right, one more email.
This one is from the boost atvideo BitIQcom.
It is Eduardo.
I enjoy making videos.
I look at my channel and Ithink it looks cute.
First of all, I've never heardanyone talk about the.
(20:11):
YouTube channel as being cute.
Is your channel cute, tina?
I mean, was it cute?
Actually, I genuinely think mychannel.
What is happening?
What is wrong with me?
I'm surrounded by people whothink their channels are cute.
Okay, let me finish this.
I like my thumbnails, my titleand my niche.
Now, to be honest, you shouldlike all these things, so I feel
like this is just normal.
But okay, I'm not doing thisfor money, but I do want to
build a community, to meansomething and feel like I exist
(20:31):
out there in the world.
Now I celebrate this, thatsentence.
I celebrate because I feel likeyou will find a lot more
success in chasing that thanother things.
That's true.
You know what I mean and theself-fulfillment on another
level.
But then I see my videos gettingbasically zero views and no
comments and I catch myselfwondering how delusional do I
(20:52):
have to be to keep going?
I need to be delusional because, if not, I look at this with
common sense and what I see isme putting myself out there to
be made fun of for my trashvideos.
I know my videos are bad.
I've made 10 so far.
Nobody cares, no comments.
So talking to a wall prettymuch, and I see others in my
needs, doing way better for waylonger time.
(21:14):
Somehow I managed to convincemyself AKA, I get delusional to
get up and record a video.
That's how I see it.
So what do you guys think?
Do you think being a smallYouTuber requires a bit of being
delusional?
And if so, how can we be moredelusional to keep the
motivation up and water?
I like you a lot.
Speaker 3 (21:33):
Yeah, that's amazing, it's the Salulu.
Speaker 2 (21:36):
Oh my goodness, look at you.
Speaker 3 (21:38):
What was that?
Words of wisdom from TikTok.
Oh my gosh.
Speaker 2 (21:44):
So do you?
You know, okay.
So he says somethinginteresting that flashed me back
to a very early part of myYouTube journey, which was, um,
you know, basically talking intothe void.
You know, I'm talking to a wallpretty much, and I remember
when I first started.
I'm looking at the camera andI'm talking and it's weird to
have at first.
It's not anymore, like I'mtotally used to it.
Now it's weird talking to aninanimate object and there's no
(22:05):
one else in the room and you'resupposed to be having, like a
conversation with them.
It's just so weird at first it'sstrange and it takes a while to
get used to.
So eduardo's saying is thatdelusional?
I don't know if that's theright word, but I understand
what he's saying.
Is that delusional?
I don't know if that's theright word, but I understand
what he's saying.
I get what he's saying To acertain degree.
You're not wrong.
Maybe you're more of asociopath than being delusional.
Speaker 3 (22:28):
I mean, I don't know.
Speaker 2 (22:29):
Like, what do you think, Tina?
What is this?
Yeah, yeah, yeah, yeah.
Speaker 3 (22:32):
Very fair.
Whoa, wow, I love that whatabout.
Speaker 2 (22:37):
I think you're right, like, because you are talking
to no one at first and you haveto.
I remember very distinctly AlsoI now that we're talking about
this, I'm getting someflashbacks to my early days and
I remember very distinctly whenI was setting up my camera stuff
in my living room becausethat's where I used to shoot,
thinking, all right, I'm, I'mdoing this for a lot of people.
I got to put this light onbecause all these people are
(22:59):
going to care.
I remember just thinking I wasdeluding myself, really thinking
that these videos were going tobe seen by thousands of people.
Eventually they did.
They were seen by thousands,but at the time I had like 20
subscribers Ain't no one goingto watch this?
But I did.
In the moment I was walking thewalk of a quote bigger youtuber,
you know, looking back, like.
Did that help me?
Maybe?
It certainly helped me look atmy content in a way, maybe a
(23:23):
little more critically, so thatI could make changes faster when
I would find things thatweren't working.
Because if you hold yourselfaccountable and hold yourself to
a higher standard, there's morelikelihood of you correcting
things that need to be corrected, uh, instead of being the Lulu
all the time.
Whatever that is, we need tohashtag the Lulu with these
shirts out there.
(23:44):
I think to a certain degree itis kind of silly that you know
when you are successful thepeople are just tuning in to
watch you make videos about.
Whatever it is you're makingvideos about, if you step back
from it and think about whatlife is, that's kind of that's
kind of funny that you can dothat and get paid for it.
So if you can do that and getpaid for it, so if that's kind
of delusional to even think thatthat's an actual reality, you
might as well just dilute it allthe way and just jump into the
delusional deep side of the pool.
Speaker 3 (24:05):
Yes, jump in.
It's great out here.
Speaker 2 (24:08):
It's wonderful.
It's a heated, delusional poolof diluted mess?
Yes, but yeah, I think, with allthat being said, you do talk to
a lot of creators every weekbecause you're one of the
YouTube coaches here at vidIQ.
Have you seen anything ofinterest people might be
interested in?
That's happening over thecourse of the last couple of
weeks or months Trends in thecommunity of creators that you
(24:32):
work with that they're eitherstruggling with that you think
more people might be strugglingwith, or something that you've
learned that's like oh, this isa hot fire tip.
They're either struggling withyou think more people might be
struggling with, or somethingthat you've learned.
Speaker 3 (24:42):
It's like, oh, this is, this is a hot fire tip that
we can give to our listeners.
I love to give our listenerslatest hot fire fire tip.
Hot, fire, hot fire tip.
Speaker 2 (24:47):
Oh, I like it's already secretive.
The hot fire tip from Tina.
Okay, yep, john talked aboutthis right before he left that
IQ, what?
Speaker 3 (24:54):
They're like oh, this is not a hot tip.
Speaker 2 (24:56):
Yeah, no, john's been doing it for a while, but he's
a smart, he's a ridiculousscientist.
But I mean, a lot of peoplehaven't heard that before.
He told us in the group.
I don't know how many people hetold, I don't even know if he
told people on the podcast ornot.
It's actually really good.
So, hearing it from your sidetoo, the fact that you more
proof that it's just optimizingfor the things that work for
(25:22):
that, and I think you can doalmost the same thing with long
form.
Where else would you post longform?
I say the same thing.
I have been saying for yearsthat when you have, if you're
going to remake a video so, forexample, if you have like the
top 10 tools of 2024, and you'reabout to do it for 2025, you go
back to the 2024 one and you doexactly what you were talking
about Look at the dips andthings, figure out where you can
tighten things up maybe moreB-roll, maybe less B-roll and
(25:45):
then, when you're making the newvideo, shoot it with that in
mind and edit it with that inmind.
Look at, you have the literalblueprint of your previous video
to kind of help forward you tomake a successful second video.
So same exact idea, except fornot reuploading.
This is like a newer video.
Same idea, though, and, uh, itdoes work.
So thank you for that.
Speaker 3 (26:04):
Oh yeah.
Speaker 2 (26:04):
Tina tip of the week, so well done.
Uh, I think all of y'all loveTina here.
I think we're going to have herback.
Speaker 3 (26:12):
So we think about that.
Say that you love me, even ifyou don't.
Speaker 2 (26:15):
Say you love me in the comments, say we love Tina,
so I don't get fired.
That's right.
We don't want that.
We don't want that.
We'll have her back for anotherepisode.
Thank you so much for joiningme, tina.
I greatly appreciate it.
Thank you, you've done afantastic job, giving us a lot
of information about your dog Idon't know what that was about
and some fabulous.
So thank you so much.
(26:35):
And if you are interested inhaving Tina coach you, there is
opportunities for that.
There's a link for coaching inthe show notes for the audio
podcast and in the YouTubedescription, and maybe she can
give you some more hot Tina tips.
Get your channel to the nextlevel.
Thank you for joining us.
We'll see y'all in the next one.
Speaker 1 (26:56):
We hope you enjoyed this episode of Tube Talk
brought to you by vidIQ.
Head over to vidIQcom.
Slash Tube Talk for today'sshow notes and previous episodes
.
Enjoy the rest of your videomaking day.
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