The Unspeakable Journey: Building a YouTube Empire from Zero

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From shy middle schooler to YouTube mega-star, Nathan's journey with Unspeakable represents one of the most remarkable success stories in the content creation space. Starting with nothing but a basic laptop purchased from lawn-mowing money, he transformed his passion for Minecraft into a media empire spanning multiple channels with millions of subscribers.

What makes Nathan's approach so compelling is his refreshing emphasis on strategic focus. While many creators rush to diversify across multiple platforms and channels, he spent six years perfecting a single channel before expanding. "If you start two YouTube channels with similar videos and similar purposes, what's the point?" he explains. This disciplined approach paid extraordinary dividends – his second channel reached a million subscribers in under 20 days, while his third channel now stands as his most successful with videos reaching tens of millions of views.

The conversation delves into the operational details behind Unspeakable's content machine, from their meticulous brainstorming process to Nathan's "three element formula" for thumbnail design. With teams dedicated to different aspects of production across multiple filming locations, their approach resembles a professional studio more than the typical creator setup. Yet Nathan maintains that success isn't about expensive equipment or overproduced content – it's about understanding what quality means to your specific audience and delivering ideas that genuinely excite them.

Perhaps most valuable for aspiring creators is Nathan's practical advice on starting with limited resources. "Think of a way that you can create a hundred videos for $0," he challenges, pointing out opportunities to leverage free tools and existing skills. His blueprint for success emphasizes building brick by brick, reinvesting revenue into gradual improvements rather than expecting overnight results. For anyone looking to transform their creative passion into a sustainable career, this conversation offers both inspiration and actionable strategy from someone who's mastered the craft.

Ready to apply these insights to your own content journey? Subscribe now and discover more strategies from successful creators who've cracked the code to sustainable growth on platforms like YouTube.

Episode Transcript

Speaker 1 (00:00):
Hey, welcome back to the only podcast that's more
awesome than you are, but you'reawesome because you listen to
us, so maybe you are moreawesome than us.
I'm Travis and I'm here withJen.

Speaker 2 (00:08):
Hello.

Speaker 1 (00:09):
And, of course, we have a very special guest,
nathan from Unspeakable how youdoing, buddy.

Speaker 3 (00:13):
Doing good man.
Thanks for inviting me on.
This is going to be a good time.
I'm here to give some value,spew some knowledge.
I'm hoping that we got a bunchof young creators listening to
this that, oh you know, maybehave a thousand subscribers or a
hundred thousand subscribers orfifty thousand subscribers, and
and my mission for this is justto give them some value of my

(00:34):
beautiful brain that's beendoing youtube for 12 years we
love this I love that.

Speaker 1 (00:39):
If you're new here, this podcast all about growing
your youtube channel and we doit in such a fun way and and
every once in a while we haveguests on, like Nathan.
I'm super excited.
Unspeakable is such anincredible brand.
I'm going to talk about brand.
It's not just a channel, it's abrand.
We're going to get to thatlater, but first off, let's talk
a little bit about yourbeginning and then we'll get

(01:00):
into some of the have tounderstand one thing about this
podcast Jen and I are reallygood friends but we don't agree
on everything.

Speaker 2 (01:08):
Oh, you're going to go there I have to.

Speaker 1 (01:11):
There's no way I can't go into it immediately.
So you must choose a sidewithout knowing which side is
which.
Nathan, when it comes to candy,because this is basically also
a candy podcast, which is better.
Now, even if you don't likeeither, you do have to pick one.
Okay, you must pick one.
I'm not telling you which iswhich.
I just wanted to hear what theanswer is.

(01:31):
So there is candy corn andthere are catberry cream eggs.
Only one is the right answer.
Which would you choose?
I hate candy corn yeah, let's gocan't do it, that's good yes,
there it is, ladies andgentlemen, the greatest creator
on youtube fun unsubscribe itwas the right answer, nathan,

(01:57):
don't worry, it was the rightanswer, I love it yeah, yeah,
it's fine, it's fine.

Speaker 2 (02:02):
I know it and people hate it.

Speaker 1 (02:04):
I know it's just wax no one likes delicious it's a
candle delicious uh, let's getinto your beginnings, nathan.
We want to kind of understand,um, how you got here, so let's
start kind of from the beginning.
You started what a minecraftchannel back in high school, is
that right?

Speaker 3 (02:18):
yeah, so back in 2012 , in october of 2012, I started
my first youtube channel.
Um, I started a Minecraftchannel.
So at the time I was I waseither in seventh grade or
eighth grade and middle schooland I saw a bunch of other
people making content on YouTube.
I loved YouTube as a platform.
Um, obviously, youtube back in2012 was way different, uh,

(02:42):
compared to what it is now.
You know, there was no shorts.
I don't even think there waslive streaming.
There was not very much to theplatform.
A lot of people just postedcontent.
I don't know if you remember theold days where you could like
customize your entire YouTubepage, like you could make
graphics all down the side of it, almost like MySpace.
Yeah, that's the era of YouTubethat I started in.
But, yeah, I saw a bunch ofother creators.

(03:05):
I saw people like Markiplierand PewDiePie and a lot of other
gamers.
I used to watch them when I wasa kid and I just kind of
thought to myself you know what?
Why don't I try to make my ownYouTube videos, like you know?
So I mowed a bunch of lawns.
I helped my dad do a bunch ofchores lawns, I helped my dad do

(03:26):
a bunch of chores and I endedup working to buy like a laptop
and a microphone to kind ofstart like my first couple
videos.

Speaker 2 (03:30):
Were you at that point, because you were still
pretty young, were youembarrassed to upload?

Speaker 3 (03:35):
Oh yes.

Speaker 2 (03:37):
Yeah, I mean, middle school is kind of rough, I guess
.

Speaker 3 (03:39):
So one of the things that I always like to talk about
on like my social channels, umis just like how shy I was when
I started youtube.
Um, I was a very shy kid inschool.
Like, like I remember when theteacher would call my name, I
would get like shivers down myspine, I'd get very nervous, I'd

(03:59):
get clammy hands.
Um, I was just a really shy kid.
So I would always think, thinkto myself, like how is a shy kid
like me going to start aYouTube channel Like I?
And I kind of just like I kindof just like the idea of making
videos so much that my fear ofbeing shy kind of just was over

(04:20):
here and I was like trying to dosomething over here if that
makes no, that does make totalsense.

Speaker 2 (04:26):
Did you feel shy when you first started recording?
Oh, yes, was it just totallyfine by yourself yeah, I mean
you can go back on like.

Speaker 3 (04:33):
So we have multiple, we have like six different
youtube channels, but if you goto the channel called
unspeakable reacts, um, you cango.
You can go to some.
See some of my first videos.
My introsros are.
So the first intro I ever didon YouTube.
I was basically just doing anintro and I was like hey guys,
this is one of my first videoson YouTube, blah, blah, blah.

(04:54):
And I told people to like thevideo and I was like, if you
guys like the video, that wouldbe cool, but if you don't, I
guess I'll just go die in a hole.
That was like.
That was like the intro of myfirst video.
It was so bad, so, so bad allright.

Speaker 4 (05:10):
What is up, guys?
It is unspeakable gaming andtoday we have a mod showcase.
And before I get started onthis, I want to say that this is
my very first mod showcasevideo and if you like me doing
these mod showcase videos, goahead and give it a thumbs up
and leave a comment Telling meif I should do more or if I
should just quit and go die in ahole.

Speaker 3 (05:31):
Thanks, we actually did so.
We made a.
We made a movie about my life,basically how I grew my youtube
channel.
It's a little like nine minuteshort film movie.
It's just called unspeakable amovie if you guys want to watch
it would love to in that video.
We like recreated it and I waslike I was filming my first

(05:54):
video and I was like, and if youguys don't like this video, I
could just go die in a hole ohmy gosh, do you know that
creator that makes?

Speaker 2 (06:02):
I think it's two guys and they make movies of other
youtubers they made it that is I.
That's what I was gonna say.
That's amazing they produce thewhole film oh my gosh, oh, I
love their channel.
I can't wait to watch yeah,super good guys they're.

Speaker 3 (06:19):
They're really really creative.
Um, they came down for a coupledays and shot a bunch of stuff
with me and then they shot therest of stuff with me and then
they shot the rest of the film,um, back in their hometown and
stuff like that.

Speaker 2 (06:29):
So that is so cool because I was like that's the
detail, like that's the detailthat you would see in something
like that, so so cool the movie.

Speaker 3 (06:37):
I wanted to make the movie very realistic and it is
very, very realistic, like allthe things that you see in the
movie like actually happened andwe recreated them.

Speaker 1 (06:47):
I love that so many.
I'm a big documentary guy and alot of times you'll see stuff
and they just add stuff for, youknow, intrigue.
I'm like no, I want to know ifthat really happened, because
the first thing I do at the endof like a real life movie or
something is I google to seewhat really happened.
Did that really happen?

Speaker 2 (07:01):
of course you do course you do.

Speaker 1 (07:03):
I'm going to hover, add up as many tabs as I want to
for my next video, but youain't going to do nothing about
that because everyone elsethinks that's normal too.
I do want to point out thateven in high school, it sounds
like you were uploading likeover 100 videos in your first
year, which is wild, because Ithink we're going to find that
later on.
That's kind of normal for younow, and maybe even low.
Kind of normal for you now, andmaybe even low.

(07:25):
Um, but how did how did thathappen?
Was it just because you justgot into it so much?
You just wanted to upload andupload, and upload, because
that's a lot.

Speaker 3 (07:29):
Yeah, I mean, like for me, like the videos were
kind of easy to make because itwas just like when I started
YouTube it was just a video game.
So I you know, in Minecraftthere's a bunch of like mini
games and all types of stuff youcan play, and sometimes when
you play a game it only takesyou like 20 or 30 minutes to
record a video.
So I would record three or fourvideos in a day.

(07:51):
That would only be, you know,four or five hours of work and
then the next day I would editthem all together and then
publish them.
And you know, my first year onYouTube I posted 143 videos.
My first year.

Speaker 2 (08:04):
Oh my gosh.
And.

Speaker 3 (08:05):
I edited all the videos, I did the thumbnails,
everything.
I was a one-man team for myfirst I want to say four or five
years on YouTube, Probably myfirst 2,000 uploads.

Speaker 2 (08:17):
And what made that change?

Speaker 3 (08:20):
Well, I wanted to scale more channels and I wanted
to upload more videos, becausemore videos, more views, more
revenue, you know all thosethings.
So I started to hire editors,thumbnail designers, people that
could help me, just like, dothe mundane task that I didn't
want to do as much because Iloved filming the videos Some

(08:42):
creators love editing.
I never liked editing, I justdidn't.
But I did it for like 2000videos.
I remember sitting on mycomputer for days editing just
one video.
So that's the first person Ihired.
I hired an editor and then thathelped me scale up to start
posting like two videos a day.

Speaker 1 (09:02):
Let me ask a little bit about the high school time,
because we're almost, we'realmost out of high school at
this point in your, in yourstory you're at.
You have over 100 000subscribers in high school um,
when I graduated I had a million.
Okay, but let's start beforeyou get too many because I want
to talk about.
What is it like as a high?
Because in high school that'ssuch an awkward time growing up.

(09:23):
But when you're doing the thingthat a lot of kids want to do
one day, like I want to be aYouTuber when I grow up, like
that's one of the thingsnowadays that kids want to be
right, Like you're doing itsuccessfully in high school, how
did people treat you before,during and then, of course,
right as you're leaving highschool at a million?
Like how did that, did anyoneteach you?
Treat you differently.

Speaker 3 (09:47):
Did they watch your content like what was what was
that?
Like?
Um, I would say, when myyoutube channel was small, a lot
of people would I don't want tosay make fun of me, but they
would just kind of like jokearound and be like, oh look,
it's the minecraft kid, or ohlook, it's the youtuber boy, or
whatever high school yeah, I wasnever bullied, but like people
would just say, like weird stuff, and I was just like whatever,

(10:08):
um.
But then once I got towards theend of high school and they saw
that I was making like seriousmoney, um, and I had like almost
a million subscribers, peoplejust started to respect me a
little bit more, cause they werelike, oh wow, this kid actually
did something, like he'sactually like gonna go do
something crazy or whatever.
And of course I was neverreally like I always kept my

(10:32):
circle very, very tight BecauseI didn't have very many friends
in high school but also I was sobusy that I didn't have time
for friends Because I went toschool.
Like I would literally go toschool, I would get home, I
would record, I would edit, Iwould film videos till midnight,
one, two o'clock in the morning, and then wake up the next day
at six because I ran crosscountry.

(10:53):
So cross country practicestarted at like 6.30 and then I
would run across country andthen go to school all day.
I used my summers and myweekends to bulk up as much
content as I could.
So, like, on the weekends I was, I wasn't going to parties with
friends, I wasn't, you know,going to the water park with all
my friends or any of that stuff.
I was just filming videos justbecause I just saw such a big

(11:16):
opportunity, um, and my channelstarted to grow a lot and I was
like I have to hop on thisopportunity.
This is so, so cool.
And about three years intomaking content, I I started to
figure out.
I was like this is what I wantto do for a job, this is what I
want to do for my future.
It took me about three years torealize that.
Three years of making YouTubevideos, um, and then once I once

(11:40):
I saw that around the middle ofhigh school, I mean, I just
went, I just went all in.
I was very, very close todropping out of high school as
well, um, not because, notbecause of school, but just
because, like, I wanted to dropout so I could just make more
YouTube videos, um, but I didn't.

Speaker 1 (11:58):
I stayed in school, I finished, I graduated, I did
all that, um, so it's funnycause I'm friends with another
guy who had the same kind ofsuccess on the minecraft channel
in high school.
Um skipped a tutorial reallynice kid um and he kind of had
the same thing.
But and as soon as he was likeout of high school he had a
business.
He had a business with likeemployees and stuff and what a

(12:18):
weird jump that is for someonewho's not even 20 to be able to
go.
Okay, this is a business.
I have to understand what taxesare like.
I all these weird things Likewhat was that like mentally for
you?

Speaker 3 (12:30):
It's definitely a wild ride.
Um, I've never had like anormal job, I've never been on a
college campus.
Um, you know, not to say Iregret it cause I don't like.
Youtube is is incredible.
Making content is incredible.
Um, it's definitely weird.
Um, definitely a little odd.
I think the hardest thing for meis just like making friends

(12:52):
with people that aren't creators, if that makes sense no, that
makes sense like having like anormal friend group is very
difficult because they just havethey just have different
problems in their life and I'mlike I've never experienced that
they'll.
They'll be like, oh, I hate myboss, and I was like I don't, I
don't know what that feels like.
You know, you don't want toknow, yeah, so it's just, um, I

(13:14):
think that is the difficultthing.
Um, you know, that's one of thecons, I guess, but there's so
many pros to being a con.
You know there's so many prosthat they outweigh all the cons
by so much.
And you get to like live such acrazy life being a content
creator.
Like there's so manyopportunities to fly around the
world and do things with brandsand travel and make the content

(13:37):
that you dream to make, and it's, it's, it's a dream job.
Like, if you dream of, of doingthis, making a, making it a
success.
It's, it's so much better onceit's successful because now you
can actually go chase some ofthe things that you've always
dreamed of.
Like all the things that Idreamed of as a kid.
Um, because, like I remember,when I was a kid and I was
starting my youtube channel, Iwas like one day, uh, I really

(14:00):
want to build like a life-sizelego house.
I don't know if I'm going tomake a video on it, but I just
want to make a life-size Legohouse.
And then I did that one day andit's one of, like our, one of
our really well-performingvideos I think has like 40 or 50
million views, but we built alife-size two-story house made
out of Legos.
So there's just a lot of coolthings like from my youtube

(14:28):
channel.

Speaker 2 (14:28):
I I implemented them and I I brought those ideas to
life like six or seven yearslater.
That's so cool.
It's so inspiring to kids.
Would you say your workschedule?
Obviously you have a goodamount of freedom being a
content creator in general.
Would you say you keep to likea normal work schedule when
you're comparing your job versusyou know someone who's working
a nine to five, or are you justall over the place?

Speaker 3 (14:48):
Um, to be honest, I'm always working.
Um, I will say, like to get tothe level of, to get to the
level that that I'm at it, ittakes full dedication.
Like there's no.
Like there's no, like like yes,yes, you can be very successful
if you want to take Saturdaysand Sundays off, but, like I

(15:08):
don't, I work every weekend.
Um, you know, like that's whatit takes to build something
great.
I mean, if you, if you look at,like you know, gold medalist
Olympic athletes, like peoplethat are performing at like, the
highest level, people that arereaching 10 million, 20, 30
million subscribers, thesepeople are, like, obsessed with

(15:31):
what they do.
They're extremely dedicated.
Um, but that dedication comesover time.
It wasn't like that in thebeginning.
In the beginning, it was justsomething that I was interested
in.
I was passionate about youtube,but I wasn't crazy about it,
and and then, over time, thatpassion grew into an obsession
and then the obsession got so Igot so obsessed with making

(15:53):
content that a lot of peopletold me this is unhealthy,
you're going to burn out if youdo this too much.
And you know, they told me allthese things.
That never happened.
I've been going for 12 and II'm still so excited, waking up
every day to make content.
Um, I think it also helps that,like, our content is just crazy
.
Like for some creators that Italk to, their content is very

(16:15):
repetitive, their channel getsstale, their personality gets
stale and then they get burntout because everything's so
repetitive.
But, like, our videos are justvery exciting because every
video is so different.

Speaker 2 (16:28):
So different?
So what feels like work for you?
Like is there ever a momentwhere you're like oh, this feels
like this is work?

Speaker 3 (16:36):
I can't really.
I don't really know what iswork and what isn't, because I'm
like always, I'm kind of alwaysworking, like the biggest thing
that I that I did that reallyreally helped me is separating
my, like living space and mywork space, because I used to
live and work in the same space,like I lived in a house and I

(16:57):
filmed in the house and I workedin the house and like, and now
I separated those things.
So that really helped a lot.
Really helped a lot.
I know a lot of people can't dothat, but no, but that's great.

Speaker 2 (17:08):
There's something there that people can implement
in their life in like a smallerway, and maybe that means like
you're only creating and workingon YouTube in your office and
when you leave, you're not doingit sitting on your couch,
you're not doing it sitting inbed, you're not letting
consuming space in the rest ofyou know your living quarters.
I think that's something thatsomeone can definitely take away

(17:29):
as advice.

Speaker 3 (17:30):
Especially, I know it can be a difficult thing for
some of us all of us to separateourselves from turning youtube
off yeah and so that's, that'sreally, that's a really good tip
yeah, yeah, because, like, whenyou start being a youtuber or a
creator, like you're probablygoing to start in your house or
in your apartment and then, overtime, as you grow, this channel

(17:52):
, like your apartment or yourhouse, just slowly becomes like
a little office pumping outcontent, like a factory.
And then you're like whoa, whathappened to my house?
Like where's my livable space?
And like and like my roomsupstairs started to turn into
storage for props and likeorganization systems and all

(18:12):
these things and I was like, oh,okay, and then and then, like
one house that I had, we hadlike a little movie theater room
, um, and I loved going up thereto just hang out and I was like
I need this space for storagenow for props and videos.
So now it turned into a littlefilm set and all these things.
So separating those thingsreally helped a lot for me.

(18:33):
It just gave my headspace a lotmore, I guess, clarity.

Speaker 1 (18:39):
Let's talk about outside.
So at this point in the storyyou're kind of past high school
over a million subscribers doingwell, but minecraft wasn't the
only thing you wanted to do.
And I think it's reallyimportant here because jen and I
recently had an episode.
We talk about pivoting channelsor starting a new channel, and
this is the point in your umkind of story where you had to

(18:59):
make that decision and tell usabout that decision to create
this new channel and how thefirst video did well, like how
did you strategize this newchannel plus make sure that the
first video did well, along withsome of the other content?

Speaker 3 (19:12):
yeah.
So this in my opinion, I thinkthis is super important because
a lot of creators like, forwhatever reason, they want to
start a second channel or athird channel or whatever or, in
jen's case, uh three a day, butyou know yeah, sure it's an
addiction so my biggest thing is, first off, the first channel

(19:32):
has to be successful.
Um, I didn't start my secondyoutube channel till I had about
five million subscribers.
Um, and I was making you knowmy first youtube.
I would you know, I wouldconsider five million
subscribers pretty successful,like that's pretty good.
And that first YouTube channelwas paying my bills.
It bought me a house, it boughtme a car, it helped pay

(19:55):
salaries for some employees Ihad.
So then I was like okay, I wantto start a second YouTube
channel.
But the reason I wanted to starta second YouTube channel is
because it had a totallydifferent purpose from the first
YouTube channel.
Because if you start twoYouTube channels with similar
videos and similar purposes,what's the point?

(20:15):
Just put all your focus intoone channel.
I have this debate with a lotof people that are also trying
to figure out what platform tostart on, because a lot of
people are like well, figure outwhat platform to start on.
Because a lot of people arelike, well, should I start live
streaming?
And then, oh, after I livestream, I'm gonna have to cut my
live stream into clips and thenput it on youtube, and then I'm
gonna have to clip my livestream and put it into shorts,

(20:37):
and I'm gonna have to uploadthose shorts on youtube shorts
and instagram and tiktok, andthen I'm gonna have to and at
the end of the day, we just endup getting spread so thin that
we're not focused on the mostimportant thing, which is
growing.
Just one channel.
Like when I started my YouTubechannel, I only had a YouTube
channel and that's it.
I didn't focus on any othersocial media platforms and I

(20:58):
only had one YouTube channel.
I also focused on one categoryof content, which was gaming,
and I focused on one niche,which was Minecraft.
I only uploaded gaming videos.
I only uploaded Minecraftvideos on one YouTube channel.
I did that for six years untilI had a million subscribers, and
then I scaled it all the way upto, you know, four or 5 million

(21:18):
subscribers and then I was like, okay, let's do a second
YouTube channel.
So because, um, it just takes somuch effort and focus to make
something successful, and one ofmy biggest I mean this is a big
problem that a lot of peoplehave that are very ambitious and
they're very excited to startnew things is like you just want

(21:38):
to start new things and likenew things are not going to
solve the problem.
What's going to solve theproblem is focusing, putting all
your focus, all your effortsinto the thing that's, that's
important and growing that Cause.
Also, if the first YouTubechannel didn't grow, why do you
think that, like the second,one's not going to grow?
Like it's not, it's not like aluck thing, it's like you don't

(21:59):
know how to do it.
You're not good enough yet.
Keep focusing on the firstYouTube channel and get that
successful first, and you don'thave to hit 5 million
subscribers to start a secondYouTube channel.
Right, like I'm just.
I'm just giving my my exampleof what I did.

Speaker 2 (22:13):
I think it's something that goes unnoticed a
lot of times.
I've worked with a lot ofsmaller creators who will pull
up channels and be like look howsuccessful they are from the
start and I'm like that's theirthird channel, of course it's
going to be successful.
Like they know what they'redoing at this point.
They've had some good test runs.
Like it can be hidden sometimesand sometimes you won't know
it's someone else's.
You know second, third, fourthchannel, who knows?

(22:38):
But, like you're saying, youneed those skills to be able to
have that second channel.
I mean, do you want twochannels failing at the same
time?
Like that's not fun.
Twice the work, no reward.
Like it's a good thing to hearfor people who feel that urge so
early on and I know so manypeople do.
Everyone wants a second channel.

(22:58):
I think it's just sometimes itcomes from a place of creativity
where you have so manyinterests and you're like I want
to be making a YouTube channelabout everything.
It's really hard to decide onone direction to commit those
six years to.
But, like you're saying, let'slisten to Nathan, everybody,
stick with it, and then thatnext channel might, might be a
little simpler.

(23:19):
How fast did the second channelgrow compared to the first?

Speaker 3 (23:23):
insanely fast.
The second channel hit amillion subscribers in like
under 20 days oh my gosh, butit's because I had so much
momentum, I had so many fans, Ihad so many people like excited,
and.
And then my third channel, Imean it.
It took off even faster too.
I think we hit like 3 millionsubscribers in like a couple
months.

Speaker 2 (23:44):
Insane is worth it.
It was worth the wait.

Speaker 3 (23:47):
Yeah, but we had a ton of people ready for it,
right.
Like I had 5 millionsubscribers on one channel and
then I pushed them to anotherchannel and I still had the main
channel too, right.
And then I uploaded a, and thenI did a third channel.
Every single channel had adifferent purpose, a different
type of content.
Um, the third channel is calledthe unspeakable channel, and
today that's actually ourbiggest channel.

(24:08):
So that's our channel, withwith the big videos, the vlogs.
That's where you know, we hunttornadoes, we build Lego houses,
we do all the crazy stuff.
That's actually that's mybiggest channel today, but
that's actually my third YouTubechannel Interesting but I also
didn't start that channel untilI had almost 10 million
subscribers on my first YouTubechannel.

Speaker 2 (24:28):
And a lot of people probably see that channel and
think, wow, he just, he just didit.

Speaker 1 (24:34):
And it looks weird because it's since it's the
newest one and it has the mostsubscribers.
It makes it look like you justwere viral right off the bat.

Speaker 3 (24:42):
Yeah, it does yeah.

Speaker 1 (24:44):
I was going to say, like some people might not even
realize that that's not.
It's like that thing.
I talk about this all the timeon the podcast.
It's that.
It's not even a meme.
It's the picture of the icebergwhere you see the top of it

(25:04):
over the water and all the workthat went.
Yeah, I love that.
I think it says so much aboutyoutube.
Yeah, 100.
I see here that I have a notethat says uh and this.
When I looked at this number,I'm like how is this possible?
It says at your peak you wereuploading, there was one year
you had 869 videos across allyour channels in one year.
Like how was that possible?

Speaker 3 (25:15):
um, not um.
Yeah, that was um.
That was a year of grind, forsure, um, but I always like to.
I always like to compare itlike quantity versus quality.
Right, that year was quantityfor me.
I was trying to pump out asmany videos as possible, so on
one of the gaming channels, so Ihad three channels at the time.

(25:37):
I had um, the vlog channel,which is the third channel, um,
and that that channel was doinglike two videos a week, and then
my gaming channels were doingone to two videos a day on
uploads I don't even play one ortwo videos video games a day.

Speaker 1 (25:53):
I mean, I, I play one day maybe it's a grind for sure
.

Speaker 3 (25:57):
Like we would film, we would film two to three vlogs
in one day and then on mygaming session days I would film
anywhere from eight to 10videos in a day, and I would
just kind of do that like backto back to back.
And then I had a lot of peoplehelp me plan the videos, script
the videos, set up the videos.
Um, I had a whole team.
We had, I think, four editorsfour or five editors.

Speaker 1 (26:27):
I mean, it was a whole operation.
It was an operation for sure.
So you're now basically a CEOof your own media company.
When did the whole idea behindUnspeakable being a brand hit?
Was that early on, or was thatsomething that someone came
across and said look, this isn'tjust a YouTube channel channel,
it's a brand, and you need tostart working on the brand part,
because that's something that'shard to explain to smaller
creators that, as soon as youunderstand what your brand is,
that's actually part of thevalue prop.

Speaker 3 (26:47):
Uh, talk to us about that I think brand um, I mean, I
never really focused on brand.
I just kind of focused onuploading videos for my specific
audience, and I think brand thebest way that I understand it
is it's about your strengths,it's about what you're good at,
and that kind of defines who youare as a person, who you are as

(27:10):
a YouTube channel and who yourbrand is.
So, like, my strengths, forexample, for my YouTube channels
, is laughter and creativity.
So if you watch any of ourvideos, you're going to see very
creative stuff.
You're going to see us buildinga Lego tank, building a
Lamborghini out of cardboard allthese really wacky, creative
ideas.
But you're also going to see aton of comedy, laughter,

(27:33):
excitement, high energy stuff.
That's also because a lot ofour audience is younger as well.
Um, but those are our strengths.
So that also identifies whatour brand is.
So when a lot of people look atus, they say oh yeah, and
speakable is crazy.
He's creative, he um, he'sreally funny, he does all these
crazy things.

(27:53):
That's that's usually whatpeople say if they like had to
describe our channel.
Um, but that's also what welean into.
So when we're thinking of videoideas, we're trying to think of
the most creative, crazy thingwe can do, but we're also trying
to make it funny at the sametime and make it an entertaining
piece of content.
Um, and that's all we focus on.
We don't focus on anything else.
Like, like you don't see mestarting a tech channel

(28:17):
reviewing iphones yeah, don't dothat.

Speaker 1 (28:20):
I've been there.

Speaker 3 (28:21):
It's not worth it anymore so it's like I have my
focus, I have my strengths, Ihave what I'm good at and I have
what my brand stands for andlike and that's it, and that's
all we focus on love that.

Speaker 1 (28:32):
So you did something big in 2021, which is not
something we typically have totalk about, but I think it's
really interesting in that youdon't see it happen.
A lot, which is uh, you soldthe catalog of some of your
YouTube videos.
How does that even happen?
What was the logistics behindthat and how did who came up to
you with that idea, or did youcome up with that?
That whole thing is fascinatingto me.

(28:52):
I'd love to hear about that.

Speaker 3 (28:58):
Yeah, um.
So, yeah, there's a, there's aum.
A lot of companies that cameinto the space and they started
buying up creators content, um.
They would do revenue shares orthey would, straight up, just
buy your videos and pay you ahuge chunk of money, um, and
they'll license it for a certainamount of years, um, so that's
something that we did.
Uh, we've done multiple dealslike that.

(29:18):
They're very, very that'ssomething that we did.
Uh, we've done multiple dealslike that.
They're very, very big deals.
But we also have very, very bigchannels, um.
They allowed us to fund ourteam, uh, scale up to 30
employees, um spend a lot ofmoney on some really cool
properties that we can film atUm.
So it really helped us a lot.
It really helped us scalequicker.
It's kind of like just gettinginvesting, like, from a company,

(29:41):
um, or getting funding.
You know, that's that's kind ofwhat it's like, um, but we're
selling.
We're just selling a portion ofour videos, um.
So we have a lot of channels,so we still own a lot of content
as well, but then we have somecontent that is sold that we
don't have.

Speaker 1 (30:00):
Jen, he said something magical there that I
think you wanted to jump in on.
He said it allows him to havedifferent places to shoot, and I
know for a fact you had aquestion about this.

Speaker 2 (30:08):
This is my one question I was dying to ask how
many houses are there, how manyproperties do you have to film
in?
And for the follow-up it's justgoing to be from the bat I'll
just tell you is how are thoseoverlapping with videos?

Speaker 3 (30:25):
yeah, um.
So at one point we had I thinkthe most we've had at one point
is four properties uh to film atum.
We're kind of uh to film at um.
We're kind of cutting some offand minimizing stuff to make it,
you know, more simple.

Speaker 2 (30:44):
Um, but for uh yeah, and are you buying those
properties?
Are those rental spaces?
Yeah, I was gonna say you'redoing a lot of stuff.
Wow, that's um, that's great.
Okay, four, cool.
I don't think I had a guess.
Travis, did you have a guess?

Speaker 1 (31:01):
um, I you know, the funny thing is is we talked to
hafu go a couple weeks ago and Ithink he had two, uh, but he's
not quite as big as nathan, sohe's also not doing his craziest
stuff like yeah, no, he's notyeah like different different
like different, different thing,yeah yeah, that's wild.

Speaker 2 (31:18):
Um, so are you filming?
Oh sorry, travis go ahead.

Speaker 1 (31:21):
No, go ahead, go ahead.

Speaker 2 (31:21):
Finish I would say are you filming in all four of
those at once sometimes?

Speaker 3 (31:26):
not at once.
Um, we'll, we'll separate it.
I mean some sometimes, yes, um,like we have.
So, like the way we operate iswe have multiple.
We have multiple mini teams,right, so we have a.
We have like an entire multiple.
We have multiple mini teams,right, so we have a.
We have like an entireconstruction team.
We have multiple productionteams, we have other teams and
then we have teams separated forspecific channels as well.

(31:46):
It's a more professional officespace, but there is a team
setting up stuff downstairs toshoot stuff, but there's also a
team at the other propertybuilding stuff for a video that
we're filming next week, andthen there's also a team at our

(32:08):
third property building stufffor another video that we're
filming in three weeks.
So it's just.
It's just all of these littlemini teams just constantly
setting stuff up, tearing stuffdown, um, and just rotating
amongst all the different placesthat we have have to film.

Speaker 2 (32:23):
That's amazing.

Speaker 3 (32:24):
It sounds like a lot, but it's very simple, it's just
.
It's just a lot of peopleworking on videos.

Speaker 2 (32:28):
I was like whoever's organizing that what a gem.
Like whoever's keeping allthese projects in order.
If that's somebody's one job,my goodness.

Speaker 3 (32:38):
It's kind of everyone's job.

Speaker 1 (32:41):
There you go Before we get into the day-to-day,
because I do want to talk moreabout your day-to-day, but
before we get into that, I justwant to close the circle on some
of this other stuff.
Talk a little bit about yourmobile game, chasecraft.
How's that going?
How's that been?
What was that experience like,expanding into mobile gaming?

Speaker 3 (32:57):
It was cool.
It was an idea that we had along time ago just to start a
mobile game, because I was likeyou know, I mean it just kind of
made sense for us right, likemy entire channel is about
gaming and video games.
Like why don't I start my owngame?
So it was really cool.
It got over a million downloads.
Mobile games, I learned, arevery expensive to develop, so we

(33:20):
didn't really make any money,but it was a cool project.
It was very, very exciting.
It was also, I think, the thingI learned the most is like how
well my audience can transfer toother things, like if you build
a really strong brand.
Like it's still crazy to methat we got a million people to
go download and play that game,like from my audience, like I.

(33:42):
I actually didn't think wewould get a million people.
I thought we'd get maybe like ahundred thousand or maybe two
hundred thousand.
Wow, um yeah it was a million,it might be even at two, two or
three million, because I thinkI'm counting a million per
platform, because we got like amillion on apple, a million on
android and stuff.
So it might be like two orthree million actually.
But um, yeah, it was just coolto see you.

(34:06):
You never really know howstrong your audience is until
you try to push them to dosomething like like hey guys, go
buy my merch or hey guys, godownload my app.
You don't really know howstrong your fan base is until
you have them do something likethat.
But you also don't know howgood the product is right,
because we've had a ton of merchproducts that we've tried to

(34:28):
push people to and they've notdone well.
So it's not just how strong theaudience is, it's how strong
your product is that you'retrying to get them to go buy or
go do.

Speaker 1 (34:38):
It's a phrase called activating your audience.
Uh, for creators out there thatare starting to get into the
point where you can uh dosponsorship deals and such one
other thing before we get intoyour production stuff, uh,
what's this about an exotic carbusiness?
What is, what is this?

Speaker 3 (34:51):
yeah, that's something I shut down,
unfortunately, um, but yeah, wehad, um, we wanted to start like
a car channel, because I'mreally into cars.
Um, we ended up shutting itdown just because we were spread
a little too thin across allthe youtube channels and all of
the businesses.
Um, at that point of my life, Ilearned a lot of really big

(35:12):
lessons and lost a lot ofmillions of dollars.
But, um, you know it was.
I don't regret it, um, but itwas.
It was just one of those thingswhere I just I, I didn't have
the capacity to do it properlyand I'm like, if I don't have
the capacity and the resourcesto do this properly, I just need
to.
I just need to shut it down andfocus on the, on the important

(35:34):
stuff that's in front of me.

Speaker 1 (35:35):
Yeah, I mean I've worked with Donut and a couple
of the guys that spun off fromthose channels and they're teams
, they're straight-up teams.
It's not just a little funthing you can do on the side if
you want to be successful likeyou are.
It's a whole, like you'reexplaining for everything you do
.
It's that, except for the carstuff, yeah, but let's talk
about today.
I know, Jen, you were wonderingwhat the day-to-day production

(35:56):
is about thumbnail design andstuff like that.
Talk to Nathan about that.

Speaker 2 (36:00):
Yeah, I think creators would find it really
interesting to hear about theprogression of your packaging as
a channel that continues togrow Like.
Is there anything currentlythat you're focusing on when it
comes to thumbnails for YouTubein 2025?

Speaker 3 (36:20):
For thumbnails.
I mean to be honest no, notreally Believe it or not I mean,
in the most simple way,thumbnails are just a picture
format of your video idea.
Thumbnails are just a pictureformat of your video idea.

(36:42):
We're focusing on video ideasbecause the better video idea
that we can make, the betterthumbnail we can make, um,
because we we've I mean, we'vegotten really, really good at
thumbnails, um, and I'veactually launched like an entire
like university programteaching people about thumbnails
and filming and let's go, yeahit's, it's a really really cool.

Speaker 2 (36:56):
Yeah, yeah, it's go.

Speaker 4 (36:56):
Yeah it's a really, really cool.
Are you still doing that?

Speaker 3 (36:59):
Yeah, yeah, it's like an online program.
It's called BlueprintUniversity and that's kind of
where, like I, basically it tookme like two years to write this
program and obviously it tookme 12 years to gain all the
knowledge, to do all thesethings.
But we go super in depth likeabout thumbnails for like two
hours, super in depth like aboutthumbnails for like two hours,

(37:20):
and we split it up into likedifferent difficulty levels
based on your creator experience.
It's really really cool.
But, um, I mean, I've learned alot about thumbnails.
I could share tips aboutthumbnails, but I would say,
like I would say, what we'refocused on is like video ideas,
because we know how to take areally, really good thumbnail,
but our problem is not takinggood thumbnails.
Our problem is thinking of areally really good video idea,
because it's about the videoidea that translates into the

(37:43):
picture that people are going toclick this is perfect.

Speaker 2 (37:46):
I think a lot of creators, obviously earlier on
in their journey, you know,focus on the video, the video,
the actually making the youtubevideo, and of leave the title
and thumbnail until the end andthey don't think about that
beginning portion as, like theentire process.
Like if you don't have a goodvideo idea, you can have the

(38:07):
best title and thumbnail in theworld, but it's not going to be
interesting, like it still hasto tell that visual story.
And it's so important andyou're hearing it again, not
from us it's so important tohave the video idea be the star
and then follow up the packaging, just highlighting what you're

(38:28):
actually doing.

Speaker 3 (38:29):
Yeah, so I can explain.
Maybe this helps.
I can explain the way weoperate here.
Like, how do we actually make aYouTube video?
And it's obviously differentfor us because we have a very
big team, but everyone plays arole, and I think it's super
important, like, no matter whatsize creator you are.
But the first thing we do is westart with the brainstorming
process of a video.
Um, and that's something thatmy team does, but it's something

(38:54):
that I am very, very involvedin and what we're looking for is
we're looking for a really,really good video idea, a really
good video title, and once wehave that, we will then go into
a brainstorming process of whatis the purpose of this video.
Right, we're specificallyfocusing on purpose, because

(39:16):
when someone clicks on the videolike, let's say, you have a
video called like, one of ourbiggest videos of last year was
I hunted a tornado.
It was insane, but the idea ofthat video is crazy.
Right, really good idea, verysimple idea, but very crazy idea
.
But when you go into the video,what's the purpose of the video

(39:39):
?
Why are people going to watchtill the end of the video?
That's what you have to figureout next.
That's what we focus on andthen after that we begin to
script out the video.
Now, obviously every video isdifferent, um, some videos
require a lot of scripting.
Some videos require noscripting, like.
A perfect example is thetornado video that I just

(39:59):
mentioned.
That video had zero scriptingbecause we had no idea what to
expect, like we've never beentornado chasing before.
So we tried to write a littlebit of an outline of what we
think is going to happen, butmost of the creative for that
video was actually on the roadin a van as we were filming Um.

(40:20):
So that's one of those videosthat were a little more
difficult to produce.
But after we get the script done, we all sit together as a team
and we figure out okay, how arewe going to film this?
Uh, what do we need to order?
What do we need to set up?
Um, where do we need to go?
Some of our videos havemultiple locations, so we might
be going to multiple places.
So then calling these places,getting everything scheduled,

(40:42):
and then we go film it.
So usually filming one of ourvideos takes anywhere from one
to three days.
I would say We've had somevideos that have taken up to two
weeks to film, but I would saythe average is one to three days
.
But I would say the average isone to three days, and then
after that we take all thefootage, hand it over to our
editing team and our editorsbegin to chop at it.
We have on our main channel, wehave three editors that focus

(41:06):
just on that one channel.
It usually takes them about oneto two weeks to edit a video
and then I will sit down.
We have our creative directorthat will sit down with them and
basically hammer out all the,all the things that happen
throughout the video.
Because, if you think about it,when an editor gets a project,
the editor was not there whenthe video was being filmed.

(41:27):
So sometimes the editor needs a, an outline, or, you know, he
needs some high level thoughtsof what happened, um.
So that's what our creativedirector does.
So they sit together, they hashall that out, the editing team
gets to work and then I come inon the final I would say three
versions of the video.
The final three versions of thevideo.
I watch all of them.
I give a bunch of notes, wewill review it, um, figure out

(41:49):
how to improve it, how to makeit better, um, and then we post
it and then you have thethumbnail process as well.
But thumbnail thumbnails arepretty easy.
Um, to be honest, they um, wedon't over complicate them,
they're very simple.
We keep our thumbnails verysimple.
My, my, my biggest tip forthumbnails is called the three
element formula.

(42:10):
Basically, you have tounderstand, uh, each element
within one second and you havethree elements.
If you have more than threeelements, your thumbnail is
probably overcrowded.
It's probably too confusing, um, and people are going to swipe
right past it.
Um, that's one of the biggestthings I've learned about
thumbnails and I've been doingthat for the past six years and
everything's been great.

Speaker 1 (42:29):
That's amazing.
Let me, uh, we're going to aska real challenge.
Then we have a little closinglittle thing that Jen has come
up with, which I'm excited about.
But let's, let me ask you aquestion, because I think this
is going to be the thing thatmost people that are listening
to this are gonna be able toactually, uh, gather a little
bit of extra insight on.
The challenge is this you likechallenges.
Let's pretend that today you'recreating a brand new YouTube

(42:52):
channel without, without peopleknowing who you are and without
the budget that you wouldnormally have.
Like, I'm going to give you$100.
You're going to make a YouTubechannel.
What is the subject?
What is your first couple ofvideos about?
And like, how are you producingit?
Like, what is your strategy forlike the first three months?
Just give like a strategy of itdoesn't matter what the niche

(43:12):
is.
I want you to like do a nicheyou don't currently do and tell
me what that channel would belike and how you would do it.
And people don't know who youare, right.

Speaker 2 (43:21):
Here.
Please give us a full channelstrategy right now People don't
know who you are.
On the spot, no pressure.

Speaker 3 (43:28):
So you said I can't pick a niche, I've already done.

Speaker 1 (43:31):
I mean, maybe you've done almost everything.
Pick something that'sreasonable.
Pick something that'sreasonable, pick something
that's reasonable.

Speaker 2 (43:35):
What would you want to do if you were living another
life?
What would you want to do onyoutube?

Speaker 3 (43:40):
if I was living another life, I think I'd still
do what I'm doing.
To be honest, it's like, but,um, so okay.
So I have a limited budget,right?
So the one thing I need tofigure out is I need to figure
out how can I create a hundredvideos for $0.
Um, and and basically, how canI do that with only my effort

(44:02):
and my time and my creativity?
Um, because obviously I onlyhave a hundred dollars and I
could blow a hundred dollars onone video, just like that, um.
So the first thing I need tofigure out is well, the first
thing I would ask myself is whatdo I have access to, right?
Do I have a computer?
Do I have a phone?
Um, if I, first thing I wouldask myself is what do I have
access to, right?
Do I have a computer?
Do I have a phone?
If I have a computer, great, Ihave an editing software.
If I have a computer, I canalso film video games.
If I have a phone, there's alot of stuff I can do with a

(44:24):
phone.
And then I would ask myself whatare my skill sets and what are
my interests?
So what am I good at and whatam I interested in when I was a
kid, I was interested in videogames and I was really good at
video games.
Because I was a nerd, I playedvideo games all the time.
But the great thing about videogames is you can have one
computer and one video game andyou can make a thousand videos

(44:49):
on that video game.
Right, that's what I do withMinecraft.
I only bought Minecraft once.
Well, I bought it a couple oftimes because I had multiple
accounts, but I only had.
I only bought Minecraft onceand I've made over 4,000
Minecraft videos.
That's insane.

Speaker 2 (45:05):
Are you playing a game today?
What would your gaming channelbe today?

Speaker 3 (45:10):
Well, I would probably, I'd probably focus on
Fortnite.
I think Fortnite's a reallygood game.
I would probably focus on a lotof like, indie games, um,
smaller games, I think, a lot oflike there's a lot of games out
there that can just pick up alot of traction really fast, um,
like among us, for example.
Now, among us now is a hugegame, but when it, when it first

(45:31):
started, it was very small,like a little indie game, um,
but that's what I would do.
I do I would focus on.
I mean, if you're not a gamer,you know there's a lot of ways.
There's a lot of ways you coulddo it Like.
I have a friend, for example.
He started, um, he started acar channel, um, where he
basically reviews cars Cars arevery expensive, right, and he's

(45:53):
reviewing not just cheap cars,he's reviewing Lamborghinis.
And he's reviewing not justcheap cars, he's reviewing
Lamborghinis, ferraris, likevery, very expensive cars.
So what he did is he startedhis channel by doing car news,
right, so he would sit in hisroom and he would have a little
background and he wouldbasically just be like hey guys,

(46:13):
this is the new Ferrari thatjust came out, and then he would
list all the specs and he wouldtell you why it's cool.
And he did hundreds of thesevideos and he started to pick up
a little bit of traction.
And then what he did is hestarted getting involved in the
car community.
So he went out to car shows andcar events and he started to
ask car owners hey, can I reviewyour car?
Hey, can I film a little videoon your car?

(46:36):
And now he's working withbrands like mercedes and like.
He just did a trip to europeand bmw gave him a car to drive
around europe and he reviewedthe car and all these cool
things.
But he started it just in hisbedroom, just by doing car news.
And doing car news iscompletely free.
He didn't.
He didn't have access to any ofthe cars, he just would report

(46:59):
news about hey, audi came outwith this, mclaren came out with
this, ferrari came out withthis.
And he would also talk aboutdrivers, like here's what
happened to this Formula Onedriver last week and all these
different things.
So think of a way that you cancreate a hundred videos for $0.
I guarantee you there is a wayyou can do it, even in the tech

(47:21):
space, like you can start a techchannel and you can just do
news right.
I started my Minecraft channel.
Obviously I had to buy acomputer, you know, because I
had to play the video game, Ihad to buy a microphone, but
that stuff is very inexpensivethese days.
It really is Like you can buy agood computer, a good
microphone for probably around400 bucks, like to get to get

(47:45):
started and then editingsoftwares are free.
Cap cut is free, you know,there's, there's so many free
tools out there that you canjust download and use.
There's really, in my opinion,there's really no excuses.
Um, I think I think if, ifyou're struggling to create

(48:06):
content on a budget, you're justnot being creative enough, um,
there's ways to get it done.
And as you scale and as you signsome brand deals and start
making some ad revenue, then youcan start buying.
I mean that's what I did, right, like, as you sign some brand
deals and start making some adrevenue, then you can start
buying.
I mean that's what I did, right, like I started signing some
brand deals, started making somead revenue, and then I bought a
better computer and then Ibought a better this and then I

(48:26):
bought another computer becauseI used one computer for
scripting and one computer forfilming, because they had
different specs and differentpurposes.
And then I bought a littleoffice space that I could film
in, and then I hired an editorand then, like you know, just
slowly building it like brick bybrick, by brick last question
on that, and then we'll, we'llhead, we'll get this thing, uh,

(48:46):
we'll land this plane, so tospeak.

Speaker 1 (48:49):
Uh, how many videos are you launching with and what
do you think?
Do you think that's important?
Uh, should you have two orthree, one like?
And then how often are youuploading for the first little
bit?

Speaker 3 (48:58):
depends on your life.
Um, you know, I don't know whatstage of life you're in.
I don't know if you're incollege.
I don't know if you're in highschool.
Um, I don't know if you'reworking two part-time jobs, I'm
not sure.
But my advice would be to postas much as you can, because you
need to go through the phase ofquantity in order to get to
quality, and you might think youknow.

(49:20):
Here's the thing about contentcreation that a lot of people
don't understand.
They think a quality video is awell-edited video, a
well-produced video, a videowith good audio, very good
filming.
You know filming very goodediting transitions.
That's not what it means to bea creator.

(49:42):
Some of the most viewed videoson the internet are like
terrible quality memes and likeall of these different.
You know what I mean.
Like like.
Let's look at kaisinet, forexample.
Kaisinet just got awarded ontime 100 magazine.
Um, you know, he is making 10million plus dollars a year

(50:03):
being a streamer, but would yousay his videos are super high
quality?
No, they don't need.
No, not really like he just, hejust sits in a room and
entertains people like there'sno script, there's no, you know,
now, the guy's really funny,he's very entertaining, but
they're not really quality, youknow.
So you have to figure out whatquality means for your audience,

(50:28):
not for your videos, and theonly way you figure that out is
by posting a bunch of videos,figuring out how to get good and
then finding the audience,attracting them, and then slowly
just adapting and evolvingthrough that process.
Um, because, like you have, youhave people like kaisenet,
where his videos aren't reallyquality.

(50:49):
They are entertaining butthey're not quality.
But then you have creators likemarquez, like nkbhd like his
videos are very quality, some ofthe highest quality tech
reviews on the internet and butthe reason he does that is
because his audience cares aboutthat.
They want to see a high qualitytech review of a beautiful

(51:11):
phone that just came out andpeople are trying to decide if
they want to spend $1,200 on thenew iPhone and they want to see
a very beautiful video layingout all the features, right.
So quality connects to youraudience.
It doesn't connect to yourvideos.
A lot of people think itconnects to your videos, but it
doesn't.
I was just going to say anytimewe've tried to make a higher
quality video, it doesn't.

(51:33):
No one cares about it.
No one cares about it.
They want to.
They want a more quality idea.
At least our audience does.
Um, some of our most viewedvideos are actually our lowest
quality videos, our lowestproduction videos, but our best
ideas.

Speaker 2 (51:48):
I think if anyone's going to take anything away from
this, it's that and it's howimportant understanding your
audience is.
And this is just adding anadditional level to thinking
about that.
And it's adding a realisticlevel because, like you're
saying, people get into thismindset where it's like I need a
better camera, I need to hirean editor, and they're at like
100 subscribers and and I needto have like a small team and a

(52:12):
thumbnail designer and all ofthese things, and it's like
that's not necessarily what'sgoing to make sense for you.
You need to think about whatactually makes sense for your
audience, and the way thatyou're tying quality to who your
audience is is so, sobeneficial to think of.
That is such an incredibletakeaway for creators to be

(52:32):
listening to.
What a treat.

Speaker 3 (52:34):
Yeah, I could talk about this for 12 hours.

Speaker 2 (52:38):
Same.
All of us could.
It's so toxic it's like whycan't we ever stop talking about
YouTube?

Speaker 3 (52:42):
We're just talking about the surface level stuff
too.

Speaker 2 (52:44):
We haven't even gotten into the I know, that's
what's, that's what's fun.
Oh my gosh, continuing talkingof YouTube.
Let's have some fun with somequestions, shall we?

Speaker 1 (52:59):
Shotgun time.

Speaker 3 (53:00):
Weirdest YouTube trend you've ever participated
in weirdest youtube trend,probably the skibbity toilet
stuff.
I haven't like, I haven't madea good answer.
I haven't made like afull-blown video on skibbity
toilet, but we always like jokeabout it in our videos.
But I'm just like, dude, whatis?
What is this?
You know it's pretty weirdthat's so funny.

Speaker 2 (53:22):
That's such a good answer um most underrated piece
of gear that you still swear byunderrated piece of gear.

Speaker 3 (53:33):
A simple microphone like this, love it.

Speaker 2 (53:36):
100 bucks okay, and for audio listeners?
What are we?
What are we talking about?
Like?

Speaker 3 (53:41):
what kind of microphone is it?
Yeah, this is a uh task.
Cam dr 10 l.
I don't know if you can see it.

Speaker 1 (53:49):
I love those man.
Task cam has been around formany years, very, very quality
it is such a simple piece ofequipment.

Speaker 3 (53:56):
This thing was a hundred bucks.
We use it for every singlething we film completely changes
your audio in so many differentways.
Now, obviously, if you're in asitting environment, like right
now, I'm in a studio, right youcan probably do like one of
these, like a boom mic orsomething like that.

(54:16):
But in our videos we movearound a lot, we're running
around're, we're doing all alltypes of things.
The second we run away from thecamera, the audio is gone.
So this is this is a verynecessary piece for us love that
.

Speaker 2 (54:29):
That's a good, that's a good piece there again.
Okay, uh, youtuber, you wouldwant to collab with that.
You have not oh, good questionum who, and it can totally make
no sense for the channel at all,just yeah, I haven't really
thought of that.

Speaker 3 (54:50):
I I feel like we've like collabed with like so many
people that I I really like wejust did a collab with mark
rober.
That was like super cool.
Um, I would say probably likethe dude, perfect guys that
would be so fun.
I think that that that would be.
That would probably be next onmy list.

Speaker 2 (55:08):
Okay, Um ASMR or lo-fi.

Speaker 3 (55:13):
Lo-fi.

Speaker 2 (55:15):
Okay, reaction.
Videos or documentariesDocumentaries for sure.
Okay, travel vlogs or truecrime?

Speaker 3 (55:32):
Probably travel documentaries, for sure.

Speaker 2 (55:33):
okay, travel vlogs or true crime, probably travel.
Oh, I thought we were gonna gotrue crime with that.
I don't watch either, buttravel sounds more exciting to
me, okay.
Unboxing videos or haulsunboxing videos or hauls
Unboxing Watching on your phone,desktop or TV.

Speaker 3 (55:47):
I do all three, to be honest.
It just depends on where I am,like, if I'm, if I'm at home
eating dinner, I'm watching onthe TV.

Speaker 2 (56:04):
If I'm laying in bed, I'm watching on my phone.
My phone, you know, I really douse all three.
How much youtube are youwatching a day, you think?
Are you consuming like youtube,I would say, like anybody else?
Do you feel like you consumeless as a creator?

Speaker 3 (56:14):
um, no, I still actually watch a lot of youtube.
Um, I consume the stuff that Iwant to see, though.
So I'm watching like businessdocumentaries about like how
this dude built this thing inhis garage, and I'm like I'm not
watching anything interesting,like I don't really watch like
our competitive like, like likeguys that make content similar

(56:36):
to us.
Like a lot of people think, um,our content is pretty similar
to, like Mr Beast.
I don't really watch any of hisvideos.
No offense, mr Beast.
Mr beast, um, I'll watch.
I'll watch a couple every oncein a while, but like I'm not
like watching all of ourcompetitors and stuff like that.
I, I just, I honestly justwatch the boring stuff, to be
completely honest I love that.

Speaker 2 (56:54):
I think that's healthy.
I think nobody really consumeswhere they create, unless it's
for like research.
I used to, purposes, I used to,but the problem.

Speaker 3 (57:04):
Yeah, so I I used to, uh, consume a lot of content
the same content that I created,but the problem was that, as I
actually caught myself beinglike them, oh, that's an
interesting take yeah, so Iwould like.
So there was this.
So I made minecraft content andthere was this other guy that
made made Minecraft content andI loved his videos and I watched

(57:25):
all of them because I was likeyou know, I need to watch all of
his videos so I can understandhow he makes.
You know how he makes hisvideos.
And then I caught myself likelike subconsciously I wouldn't
even think, but I would startmaking the same jokes that he
would make and I would like whoa, hold on, this is my god this
is weird.
So then, um, so yeah, then Istopped watching.

(57:45):
Um, I stopped watching the thesame type of people that create
the same content that I make.
Because youtube I always loveto say youtube is about being
yourself.
That's why it's called youtube,and no one can compete with you
on being yourself and you'reyour biggest advantage.
So, therefore, you should focuson being yourself because
that're your biggest advantage.
So, therefore, you should focuson being yourself, because
that's what's going to make youstand out and that's what's
going to build your brand.

(58:06):
Um, so that's that's kind ofhow I learned that lesson that's
good.

Speaker 2 (58:11):
I think it's important to watch outside of
your niche, because it's it whenit's exhausting.
But, like you're saying, it'slike hanging out with a friend
and they start using like a newslang word or something the next
thing you know.
Like you're saying it all thetime too.

Speaker 3 (58:24):
It's like oh, we're the same people I, I watch
outside of my niche all the time.
I watch a lot of like mkbhd.
Like I really like his videos.
He's in the tech space.
Um, I don't, I don't make anytech content, but like I like
how he makes his videos.
They're really, really, reallycool, very informative, like
very well produced Um.
So, yeah, definitely watchcontent out of your space,

(58:46):
because you'll actually getideas from other creators that
are not in your industry andyou'll be able to you know,
maybe pull them into your videos.

Speaker 2 (58:52):
I like this.
This leads right into our lastquestion, which is we do this
quite often on the podcast,which is exposing your watch
history.
And what is the weirdest thingthat you've watched lately
podcast which is exposing yourwatch history?
And what is the weirdest thingthat you've watched lately
travis, travis, loaded up rightnow I know, I already know
because I've been watching allday.

Speaker 1 (59:10):
It's uh, can't pay, we'll take it away.
It's a british tv show aboutrepossessions and I'm all right
with it.
You can love it, you can hateit, I don't care, I love it.
I watch all of it let me see.

Speaker 3 (59:20):
I can just read some of the stuff.
I guess do it.
Um, so I just watched thisvideo called brad pitt drives an
f1 car.
I watched this.
I have a bunch of just likemusic that I've just listened to
on youtube.
Um, I watched a couple videosfrom dave ramsay about employees

(59:43):
.
Um, I watched this one videofrom this one dude about how he
built a company and made amillion dollars at 27 years old.
Um, it's, it's really notanything like super.
I watched this one video aboutthis guy that has a car
dealership and he's like sellinga bunch of cars, um, and he
explains, like his sales processfor how he like gets people in

(01:00:03):
the door, um I love it.

Speaker 2 (01:00:06):
Nobody would expect this.
I think this is is sointeresting.

Speaker 3 (01:00:10):
I love to know just what people get sucked into on
youtube yeah, I watched a bunchof videos I don't know if you
can see this a bunch of videosabout like a robot, if you see.
Um, because we're trying to buya robot right now.
So I spent we're trying to buylike this crazy humanoid robot

(01:00:31):
so I spent like a couple hoursjust like watching videos about
robots bro, I could, I couldtalk your ear off about I watch.

Speaker 1 (01:00:38):
History is so random real quick, uh, before jen tells
us whatever shenanigans she'sbeen watching this week.
Uh, is there any like smallcreators that you watch
consistently and small can meana lot of things to a lot of
people uh, that you're like man,this person is really good.
And then when you, when youcome across small creators you
think are really good, do youever reach out to them or do you
just kind of like watch from adistance?

Speaker 3 (01:00:58):
I'm always curious about that I do, I do, I do, I
actually do, I um.
I found this one creator theother day.
I think he had like 500 000subs, maybe around that range.
Um and I, uh, I followed him oninstagram, I dm'd him, I was
like yo man, your content'sreally cool, I really like it.
Um.
I was just sending him amessage and he like replied to

(01:01:19):
me and he's like dude, you'rethe go.
It's actually funny because he,um, he said I was um, he said
he watched me as a kid.
So I was like oh, that's cool.
And he was like you're one ofthe, you're one of the um um
people that like inspired me tostart youtube and I was like

(01:01:39):
that's oh my gosh, I love it.

Speaker 2 (01:01:42):
You like have to know like you have to visualize this
person on like the other sideof their phone, just like with a
screenshot, freaking outsending it to every person they
know.
Yeah, like coolest moments uh,jen, what's yours?

Speaker 1 (01:01:54):
and then we got to get out of here oh, I've been.

Speaker 2 (01:01:58):
I've been watching some toxic things lately.
I have been watching um, likeanti it's not like anti tiktok
videos, I guess.
Kind of.
It's this girl's channel whoexposes influencers and I I
literally can't stop watching it.
I can't, I literally can't stopwatching it.

(01:02:20):
I can't, I literally can't stopwatching it.
It'll be like people's morningroutines and she'll like zoom in
on the clock and be like why isyour clock say 1111 then?
And I'm like that's funny.
When you get to me it'sliterally so funny.
It's literally so funny.
She's like the whole internetis fake.
That's pretty like her thing.

Speaker 1 (01:02:46):
And like the whole internet is fake, but like it's
really funny to see it exposed.
Well, anyway, thank you so much, nathan, for joining us.
We greatly appreciate it.
We know you're busy guys, soget out there, make those
incredible videos.
Um, if you're interested inwatching any of unspeakable
videos, we'll have links in thedescription and in the show
notes.
But we can't thank you enoughfor joining us, nathan.
You're welcome back anytime.
We love you here, appreciate itthat was a blast.

Speaker 2 (01:03:02):
Thank you yeah thank y'all for.