September 22, 2025 • 43 mins
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YouTube recently held its Made on YouTube event unveiling new creator features heavily focused on AI integration and tools for monetized channels. These updates showcase YouTube's evolution toward more sophisticated creator tools while raising questions about whether they truly address the needs of emerging creators.
• AI video generation allowing creators to type prompts and create videos with sound for free
• Image animation feature that puts static pictures into motion with predetermined movements
• AI editing for Shorts that transforms raw camera footage into polished content
• Simultaneous horizontal and vertical live streaming capabilities
• React Live Content allowing creators to react to other live events and streams
• Side-by-side ads during live streams designed to be less intrusive
• Public to members-only live stream transitions
• Title A/B testing expansion following thumbnail testing's 15 million uses
• Collaboration features allowing up to five creators to be tagged with content shared to their audiences
• Auto-dubbing with lip sync that matches speakers' lip movements to translated audio
• AI likeness detection to identify when creators' appearances are used without permission
Join us next episode where Dan and Travis will discuss why YouTube views are down and address the conspiracy theories around recent platform changes.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is something that's coming to creators
through.
Speaker 2 (00:01):
YouTube for free.
I'm not seeing anything thathelps the brand new creator.
Speaker 1 (00:07):
And what they're going to do is you're going to
be able to stream across formats.
Hallelujah, I'm down with that.
Hey, welcome to the onlypodcast that watches all the
YouTube updates.
So you don't have to.
I am Travis and I'm here withRob, who definitely knows all
about the updates.
He just did a video on the mainchannel about this.
How you doing, rob, I am verywell.
(00:30):
Thank you, travis.
How are you diddling?
I'm doing okay, been keeping itbusy.
Uh, lots of podcasts coming out.
I think this week will be aweek of two, but we'll do two
podcasts in a week becausesometimes there's so much stuff
going on.
Uh, dan and I talked about andwe'll be in the next episode uh,
about how youtube views aredown, and today we're going to
talk about all the youtubeupdates that have come out from
the uh, what is it made onyoutube?
Speaker 2 (00:49):
uh, event that happened in new york, um, this
past week, as of recording thisyeah, I think this is the second
time they have done this eventand it feels to me travis like
YouTube are trying to follow theApple way of doing things, in
that every fall we're going todo a major update for all of our
(01:11):
customers to let us know what'scoming up.
You know half of the peoplelistening to this podcast
actually care about the updateswhen they're announced, because
a lot of these things that we'regoing to talk about you'll
probably forget about by thetime you actually have access to
(01:32):
I know it's so wild.
Speaker 1 (01:34):
I mean, we definitely want to excite people about
because some of these, some ofthese things are actually cool.
I'm actually kind of excitedabout them.
Um, I think it is a good pointto realize that not all this
stuff is available right now.
Some of it is, but not all ofit, and despite them announcing
this, sometimes they'll announcesomething and then you won't
(01:54):
hear about it for almost a year.
And then it comes out and it'sslightly different than what
they announced.
You know what I mean.
Speaker 2 (02:00):
The hype feature being a prime example of this,
announced last year's made onYouTube and I think it was fully
rolled out like two or threeweeks ago, yeah, and was the
cause of many conspiracytheories about why views are
down.
Speaker 1 (02:15):
Dan and I are going to talk in depth about that in
the next episode.
You're subscribed for that.
If you're new here.
We talk about youtube andusually help you grow your
youtube channel, but today we'renot going to help you do
anything.
We're just going to tell youabout youtube because we're not
trying to help anybody today.
We're trying to be real, realstingy.
No, I'm just kidding.
Uh, if you actually do want tosend us a message, you can.
(02:36):
The boost at video iqcom.
You can email us questions andwe typically answer those.
But today, again, is we'refocused specifically on the
updates because there's so muchto unpack here.
We want to give our feedbackabout it as well.
Of course, there's a video onthe main vid iq channel.
If you've already seen it, goand check that out.
But let's start.
So this event happened in newyork and they invite um
influencers and creators andsuch to come check it out and um
(02:57):
, it's really interestingbecause it is like a product
reveal in a way at least that'sthe way they do it much like the
apple reveals.
You guys and girls maybe haveseen where they're announcing a
new iphone, which they justrecently did.
They kind of come on stage andtalk and then show these videos,
and they have uh creators comeand announce different um new
features.
Can I?
Speaker 2 (03:16):
ask travis, like before we jump into this, what
would be your overall assessmentof it?
Like the, the TLDR of what wasshown?
Speaker 1 (03:25):
AI for better or worse AI.
Right Now, some of the AI stuffis great and actually very
interesting to me.
I think AI is one of thosethings that is very
controversial and people willeither love it or hate it.
It's definitely a very divisivething.
I look at AI as a tool and ifwe can use it as a tool to make
(03:47):
things better, great.
I don't think it should be inreplacement of creativity or
creators themselves.
I think that's going too far.
But helping creators makebetter content, I think is fine,
but that definitely, listen.
Google is all about AI rightnow, so it's unsurprising that
the YouTube section of it isheavily AI influenced.
Speaker 2 (04:09):
My assessment in general is I think there's just
a lot of sensible new features,nothing too controversial.
A sense more and more with thenew features that youtube
releases is that they're nowalmost entirely focusing on the
(04:30):
creators who have somewhat madeit, in other words, they are
monetized.
I'm not seeing anything andcorrect me if I'm wrong, as
we're going through this listI'm not seeing anything that
helps the brand new creator withnew tools or features uh, maybe
this first remember, maybe thisfirst one.
Speaker 1 (04:49):
Uh, dream it, prompt it, create it.
Now we found well, you can makeyou sure you've learned my
thoughts I forgot about that,yeah, so this one um long form
creators so this is for sure.
It's where you can create.
If you're watching the youtubevideo, you can actually see it
here on screen right now, whereyou can type something in and
(05:11):
you've seen this before.
Where you can type something in, it makes an ai video of
something, but now it has sound.
That's the new kind of change.
And the other thing about thisis is that it's free to youtube
creators, which is kind of cool,because normally you have to
pay for a lot of this stuff.
So it's free to YouTubecreators.
Speaker 2 (05:26):
I was just mentioning that in the video.
Isn't it incredible that whenVR3 came out first of all, I
think you needed a premiumGoogle subscription of some kind
, and it cost $200 a month atleast for, like, maybe the first
day or two, and now, four orfive months later, it's just
free to anyone.
Speaker 1 (05:45):
But that's the way a lot of things are.
Think about it.
Remember when the internet wasby megabyte and data on phones,
you had to buy it by phone.
Speaker 2 (05:53):
I mean kids now don't , but we talked about maybe like
a few years to get to thatpoint.
Now we're talking literal weeks.
Speaker 1 (06:10):
It's exponentially faster.
I've been saying this for agood year and a half now that
the growth of ai is exponential.
It's faster than anything we'veever seen in in humanity, I
believe.
I don't believe there'sanything else in the history of
human nature that has ever grownand and exploded so fast and
matured so fast, and it's justgonna get faster.
That's just the thing, um.
But they're also going to bringtogether um, this next thing
which is kind of similar thereand I don't know like again,
(06:31):
some of this stuff some peoplewon't be super happy with
because they feel like itreplaces them as a creator.
Again, look at it as a tool,but like this one says, you'll
be able to take, um, you knowpictures and make them, put them
into motion and again, ifyou're watching the youtube
video, you can see this inaction.
Um, and this is cool.
I guess I mean it's moresomething that I would just
share as like on like instagramor something like I wouldn't
(06:53):
make a whole bunch of famous offthis or anything.
Speaker 2 (06:55):
I don't, I don't get it, you know, like this is cool,
but something me, me can sharein a whatsapp group or on
messenger or something.
But at the same time, travis, Ithink there will be uh creators
who just build entire channelsout of taking certain images and
making them do a veryconsistent, repeatable movement
(07:17):
which is either entertaining orfun or informative, like there
will be genius creators outthere who figure out a way to to
maximize and monetize this onefeature.
Speaker 1 (07:28):
Yes, you're actually right, but again, if you can't,
if you're listening to the audiopodcast, what this is?
It takes a picture.
You then pick a movement, whichcan be like a karate guy or
dancing guy, and it'll make thatpicture.
Do that movement.
It's pretty cool.
Again, check out the YouTubevideo if you want to see like a
visual representation of that.
Now, the thing I actually amexcited about but not
necessarily in thisimplementation is AI editing.
(07:50):
That excites me.
This is for YouTube shorts,only right now.
But what they're saying is isthey're introducing edit with AI
, a new feature that takes theheavy lifting off your shoulders
.
It transforms your raw cameraroll footage into a compelling
first draft.
Now, we've seen things similarto this out there on phones for
a while now.
However, for something that'sspecifically trying to make AI
(08:11):
YouTube or something's trying tomake specifically shorts, so
you can get it, but mostly youhave to pay for it.
Again, this is something that'scoming to creators through
YouTube for free, so this iskind of cool.
For people who just want toshoot things and aren't really
into editing like I'm not a hugefan of editing um, this could
be really cool.
Again, I'm more excited forlonger form uh, editing, but
(08:34):
right now, for sure it's prettycool.
What do you think I mean again?
Speaker 2 (08:36):
free.
Do you think they'll transitionsome of these tools to long
form?
Speaker 1 (08:42):
at some point they, they want to do everything
within.
Yeah, absolutely.
Speaker 2 (08:46):
I would be shocked if this doesn't make it to long
form at some point so, yeah,another cool ai tool gonna lower
the barrier to entry, make it,I think, very easy for brand new
creators to produce somethingof an acceptable viewing
experience.
But what I also feel withespecially with something like
(09:06):
this, where you're handing offso much to the AI part of this
the results often come backwhere you think, well, no, that
needs to be a little bitdifferent there and adjustment
needs to be made there.
And once you get into theprompting stages there, it can
be incredibly frustrating to getit the way you want it.
So what I see is that peoplemay use these tools to begin
(09:30):
with, but as I start to grow,they might migrate on to, um,
something else, like a dedicatededitor yeah, I again I.
Speaker 1 (09:39):
I think if you, if it does the the outline of the
video, and then you can clickand say put more of this, that
it just depends, like, how manyclips can you put into it.
This says that it looks at yourcamera roll footage, which
might contain a bunch of stuffyou don't want edited in.
So I don't know, I don't know.
And then there's another meme-ything turning your everyday
videos into catchy soundtracks.
So I guess this will make whatthis um will.
Speaker 2 (10:07):
Will make what make music out of, out of a video?
I don't know, it's like I wasable to.
Then I know you're looking forthat new date spot, isn't it
almost cuffing season?
Speaker 1 (10:21):
okay, a couple things .
Number one I think that song iskind of catchy.
Number two I've been the victimof cuffing season.
Speaker 2 (10:26):
I hate that here's my experience of cuffing season.
Okay, I didn't know what thehell that meant 24 hours ago.
I had to google that, oh reallywell.
Speaker 1 (10:36):
If you're a guy like me, you find out pretty quick
sucks it, sucks um.
Speaker 2 (10:43):
But so again everybody let us know who, who
or what you're cuffing tonight.
Speaker 1 (10:49):
Yeah what's going on.
I mean, can we not do thatanymore?
Can you just pretend?
Not stop pretending like me fora month?
Can you last a little longerthan that?
It's ridiculous.
Maybe buy you everything?
I don't like that.
Um, so what do you think with?
Again, all this stuff seemskind of meme-y and it makes me
makes me think that they'reactually really going after the
TikTok audience with a lot ofthis stuff like kind of you know
(11:10):
that sort of thing.
Speaker 2 (11:11):
I think these are maybe tools that go under or
over our heads, in that we'rejust not used to relying on AI
to do most of the work for us,and when it's not exactly to our
specifications, we getfrustrated.
But I think, for the morewelcoming generation of these
(11:33):
tools, they have better ideasand skills on how to use them.
I think I'm just describingmyself there as an old youtube
dinosaur shouting at the aiclouds I might be right there
alongside of you.
Speaker 1 (11:48):
Um, next thing up, which is I think it's kind of
cool, especially if you're alive streamer.
If you're a live streamer, somereally cool things coming to
the platform.
Um, I think also one of thethings they said was really cool
is that, on average, 30 ofdaily logged in youtube viewers
have watched a live video injust the second quarter of 2025.
So that's a lot.
So some of the things they'regoing to do, you can practice
(12:10):
before going live, which isinteresting.
I think the way we used to doit is we'd just make it an
unlisted live stream just totest it.
So now it looks like they'veimplemented that as an actual
feature.
It's cool.
Or they're going to implement it.
Speaker 2 (12:23):
Sounds like a good idea, but, as you said, travis,
well, you could just live streamin private mode or unlisted 100
, someone's going to pretend,you're going to think that
they're not.
Live, say, a whole bunch ofshenanigans and now you're
getting cancer but often thefirst time you live stream, if
you, you know, have maybe under100 subscribers, nobody turns up
(12:43):
anyway.
So so you are essentiallytesting it.
But I do highly encourageeverybody, within the first
three to six months of theirYouTube adventure, just to live
stream, just to throw yourselfinto that baptism of fire
because stuff goes wrong.
You feel really nervous.
But it's good to get thosenerves out of the way for when
you are ready and do want tostart speaking to an audience
(13:06):
live yeah, and they're fun.
Speaker 1 (13:09):
Um, another thing they did, I guess I didn't know
this.
There's playables which arelike games.
You can play, I guess, withyour, your, uh, live stream
audience.
I've not seen this.
I don't know if this is mobile,only probably is.
Speaker 2 (13:19):
I've seen the games on desktop.
Uh, just like independent fromwatching videos.
But I didn't know you could dothis.
Speaker 1 (13:27):
Yeah, it says oh sorry their playables were
introduced last year, uh, butnow they're going to do it, so
you can do it with a live stream, which is pretty cool and you
can, which is crazy.
I love that.
Um, they also are trying toprioritize discoverability,
which is super important.
I think it's something thatyoutube has over twitch, and
what they're going to do isyou're going to be able to um
stream across formats, whichmeans horizontal and vertical
(13:47):
simultaneously.
Hallelujah, I'm down with that.
I think that's amazing.
Um, I still think those are twodifferent audiences, so I let's
take a second and talk aboutthis for a minute.
I think we will definitely betrying it on the main channel,
although I think the problemwith it is there's like three of
us usually a lot of times, sohow is that going to?
It might not work.
Speaker 2 (14:08):
Yeah, and also what I .
What I'm worried about is doesthis functionality extend out to
third party tools?
Because obviously, when youstream yard, is it going to be
interpreting that input to beable to then broadcast it out
both horizontally and vertically, and I feel as if that's going
to be the big handicap.
Speaker 1 (14:29):
Well, they have to because technically, while there
is like a um, there's a studiothat you normally can do things
in the back end, and whiletechnically you can broadcast
directly on youtube's back end,almost no one does it.
So it would be very weird ifthey did not allow third parties
to do that, because most peopleuse obs.
Speaker 2 (14:47):
So is it up to the third party tools, then, to be
able to?
Surely they'll have to send twostreams, two outputs of the
stream, to be able to?
Speaker 1 (14:59):
uh that's their problem.
Figure it out, not my problem.
Figure it out.
Stream yard, I'm sure you will.
Um, so that's that's.
I think that's great becauseyou know they were very I don't
know if they still are, but uh,horizontal vertical streaming.
It was kind of overpower whenit first came out.
You get tons of viewers andstuff.
Speaker 2 (15:20):
They're very fast, but yeah, it's quite, quite
transactional experience peoplecoming in and out fast but, um,
it could be interesting.
Speaker 1 (15:27):
I think we'll probably test it on the main
channel, assuming it doesn'tbreak anything.
I think give it a shot.
Um and uh.
The the one thing here that Ithink is really interesting and
I'm super interested how thisworks because, as someone who
was doing a lot of tech content,this would be very useful for
me.
React live content.
This is interesting because alot of the times while you're
(15:48):
reacting to things, there's thewhole issue of copyright, so I
don't know exactly how thisworks.
Building on stuff about it,we're expanding the ability to
react live to content on YouTube, which, for me, would have been
great for, like the Apple eventthat just happened with iPhone,
not allowing anyone to start avertical live stream.
So, okay, back to that.
I wish it could be horizontal,but okay and react to other live
events, even other creators whoare currently live.
(16:09):
That is great.
Again, I would love to see thatmore in horizontal stuff too.
Perhaps the reason they'regetting away with this is
because it's horror, it'svertical.
But also the other thing is Iwonder if certain channels can
opt out of this you mightimagine yeah, I think that's the
other thing.
It's like if I wanted to reactto apple's live event maybe
(16:31):
because apple has had this thingwhere there were times where if
you put too much of their eventhough it's a promotional piece,
it's marketing you would getlike a copyright striker claim
like while it's happening.
So that's why you won't seeYouTubers really live react to
it, even though, again, it's formarketing purposes.
There's really no reason thatApple should do this, but
whatever.
So I wonder how this works.
I'm super interested in thisbecause I think this is a very
(16:55):
it's very easy content, whetheryou like React content or not.
Speaker 2 (17:03):
Very easy.
Low barrier entry can be a lotof fun too, though.
Can you remember travis, whenthe only way to watch the apple
live event was by uh watching itthrough a safari browser oh
yeah, my apple device.
Speaker 1 (17:09):
They they really were missing the boat on this.
They finally figured it out.
Now they're on youtube andeverywhere else.
Uh, literally during the appleevent, there was like 2.5
million people concurrentwatching.
It's like hello, you weremissing out on this the entire
time.
That was.
That was dumb.
Speaker 2 (17:22):
So just to quickly go over my understanding of the
live react um format, I'mthinking I can just find a video
on YouTube, press uh, inject orplay on my live stream and then
start reacting to it, likepausing, as you say travis.
(17:43):
If that creator allows, uh, Iguess live stream reacting to
take place through a checkbox, Iwould imagine that all shorts
will automatically be availableto react to, because that's what
they've been doing in terms ofmixing content and sharing audio
and video and live streams, Iguess, might just fall.
Speaker 1 (18:04):
Maybe you're just agreeing to it as you go live.
It's like you agree to letpeople react.
Maybe that's the other wayaround it, like if you want to
go live stream, you got to optinto this.
I don't know.
We don't know the details ofthat.
They're just kind of announcingso we'll see when that rolls
out.
Again, we don't know when anyof this stuff rolls out.
It may never roll out, uh, butit probably some of it.
Probably.
Another cool thing is ai poweredhighlights.
(18:25):
Now, this is great.
It's a great use of ai where ifyou have a live stream, it'll
create shorts.
This will be great for um, ourlive stream, perhaps, certainly
um.
They're also talking aboutpodcasting, doing something
similar, where I find the bestclips and then make clips for
you, which is great.
That's fantastic for a channellike ours where we're doing long
form podcasts.
So I love that.
(18:45):
And then, alongside of that,well, let's talk about that
first.
So the AI powered highlights, Ipersonally love because of what
I just said, especially forbeing a podcast channel.
You know these things go onclose to an hour at times.
I need a couple of clips.
Here and there we have someonewho does it, but it'd be cool if
it just picks some stuff out.
That'd be great.
Speaker 2 (19:04):
Can you imagine if every single week we could clip
those savage moments?
I mean I just personally do.
Typical concern, though, is howeditable and customizable are
these clips, because often Ifind with clipping tools is they
take too much from thebeginning, which isn't relevant,
(19:24):
or it cuts too early, or it'sjust showing the wrong thing on
screen.
I haven't seen a a really goodone yet, although I know our
tool is getting better andbetter as we continue to
innovate on it.
Speaker 1 (19:38):
In my opinion, riverside does it best because
not only will it do the AI thing, you can actually go back and
edit it and take words out andeverything.
You get to see the transcriptnext to it, so you literally can
just, and then you can changethe text.
To me right now they're kind ofthe gold standard Monetization.
So this is interesting.
I think Dan had a problem withthis.
Dan has a problem with a lot ofthings which I love him so much
(19:58):
for, but this one, I think Ithink this is the one where it's
a side.
Ads are side by side.
They're a little bit lessintrusive.
They're saying that like to, tonot take away from.
The one thing I will say aboutyoutube is that I love over
twitch is ads on twitch whetheror not they have more or not, I
don't know are much moreintrusive because twitch doesn't
(20:19):
make it easy to rewind.
You don't have to miss anythingon a youtube live stream.
If you miss, you just rewind alittle bit and you like, if the
ad came up, oh crap, I missedthe last 15 seconds.
Let me go back, you can.
There's like weird roundaboutways of doing twitch, but
there's nothing natively.
That's just sitting there thereand hit rewind.
You just, you just missed outon some of the greatest moments
of whatever just happened duringthe ad, so this is making it
(20:40):
even, hopefully, less intrusive.
I don't know if this applies tolive streams as well, but
certainly, oh, it does sayduring live stream, during their
streams live streams.
Speaker 2 (20:46):
This is video on demand.
Speaker 1 (20:48):
Yeah, so this is this is perfect.
So I think this is great.
Um, and then they're also goingto do um beyond ads, they're
they're also going to do publicto member only live streams.
It's interesting.
You don't tip I usually wouldgo the other way, but I'm going
from public to a members only.
That's really interesting.
Uh, I don't know exactly whatthat means.
Speaker 2 (21:07):
But uh, as I said, travis, the reverse of this
seems to be the better one,because that means only the
members can interact on a livestream, but everybody after the
fact can see, at least see whatwas going on.
Speaker 1 (21:18):
Uh, maybe there's some I think it's to get people
to pay.
I think it's so that watch like, oh, I wish I could say
something, or I wish I couldwatch it.
Um, I guess you could start offpublic, get a bunch of people
in and then go okay, I'm gonnago talk to my members, only
we're gonna shut it over to that.
You want.
You think you can do thatmidstream?
That's what it implies to methe way I read it, because you
can already kind of do that.
(21:38):
Um, you just have to manuallydo the chat that way, but I
think this might be thevisibility part of it too.
Maybe that's the way I'mreading it.
I could be reading it wrong, ofcourse, but that's the way I'm
reading it.
Um, okay, I don't.
We can talk a little aboutsponsorship and stuff, and we'll
briefly go over, but I know alot of our listeners.
This doesn't apply to them, soI don't want to spend too much
time on it.
But, um, they're doing the newburn-in sponsorship segments,
(22:01):
where you can removesponsorships after the fact or
resell the slot, which is cool.
I think, though, that's kind ofhard to resell a sponsorship
spot on a video that's like ayear old, that might be dead,
like I don't know how that works.
These videos don't just keepgetting views every day.
So it's a little bit funny tosay you can resell the spot.
I mean maybe, uh, if you put iton, uh, if you put a dollar
tree, like you go to dollar treeand say I want to buy an ad
(22:22):
spot on mr beats video, thatgets two views a year on it, we
do that.
Um, so I don't get that.
And then the automatic aiinsertion of like the brands and
and stuff that you talk aboutin your videos is cool if you
are again monetized.
So this goes back to youroriginal point that some of
these that seem more kind ofinteresting to some creators are
for monetize only wow, skippingover some of the features I
(22:44):
thought were there no, I'm notskipping over anything.
This is just the order of thewebsite.
Speaker 2 (22:48):
I'm just doing it, yeah but just like I don't know
if anybody's gonna use, I don'tthink this is very interesting
to our list.
Speaker 1 (22:54):
But correct me if I'm wrong.
Tell me me I'm wrong.
So.
Speaker 2 (22:57):
I think if you're a search-based channel with
evergreen content, the abilityto swap out sponsored segments
could be very interesting.
But then also, if you thinkabout the all right, yeah, maybe
we are excluding 99.9% of theaudience here, but the mega
(23:21):
channels who get like, let's say, they get a million views in
the first 24 hours, you could dosponsored segments for a day
and they say, all right, on thelaunch of a video, we'll do this
.
Let's say MKBHD, for example.
All of his iPhone content getstons of views in the first three
days.
He could have a sponsor segmentfor that first three days and
(23:44):
then there'll be a bit of arunoff of the next week where he
could kind of resell thatsponsor segment.
But at the same time you thinkabout the biggest creators.
They're already in bed, quiteinstinctively, with brands they
want to work with directly,quite instinctively with brands
they want to work with directly.
But I think maybe it's anice-to-have tool in that you're
(24:11):
not forever burdened with thisad in your video that you know
maybe in six months' timedoesn't align with your values
anymore and you'd have to gointo a youtube editor and take
out the advert.
Now you can just swap it outwith, you know a brand that you
are aligned with at that currenttime and, yeah, almost a bit of
a bidding war I.
I guess that my my questionhere is youtube are offering a
(24:35):
really interesting tool here.
What's their financialincentive to do it, unless
they're going to take a bit of acut of it?
Speaker 1 (24:44):
I feel like they might, because I I think the way
well it says brand partnershipsI I'm assuming this is through
them, not like ones you got onyour own that you do like yeah,
they're there because you knowthey have the their little thing
you can do.
Speaker 2 (25:00):
I guess that that limits it quite a bit, then.
So, if you can't, if you can'tplug in your own sponsored
segments, you kind of you'rebasically just selling space on
your video at that point, aren'tyou?
Speaker 1 (25:14):
yeah, and I'll tell you they don't want this, they
want it forever.
They're not going to be superhappy about this and, again,
this is why I think it'sprobably through their platform,
through YouTube itself, andusing their sponsor thing that
they have.
I think that's where this works.
I don't think it works withanything else.
No brand is going to be coolwith this.
Like, oh, you want to take,we're paying you $30,000, and in
(25:37):
like two days, you want to takeit out?
Speaker 2 (25:38):
No, they must have consulted with brands to
implement this.
I mean Chilliwis is anadvertiser creator.
Speaker 1 (25:47):
No, again on their platform, maybe they did, but
certainly not outside of that,because there's no brand to be
interested in this, because,again, you either get the best
part up front and then theyremove it, which you don't want,
or you get the scrappings later, uh, and with no guarantee you
won't be pulled too.
You know, it's like there's.
It's like who who wants?
Who wants to put money intothat?
I don't.
I don't see that working outvery well.
(26:08):
I think it's through theirplatform.
I think when advertisers andbrands go through the youtube
platform, they're probablyagreeing to this stuff, and
that's different.
But if someone reached out tome, they're never going for this
.
Speaker 2 (26:18):
Let's imagine it like this Travis, an episode of
Friends broadcast 20 years ago.
Imagine if they had the sameset of adverts running, because
that's how television works,like you couldn't swap out the
adverts 20 years later.
But then also think about livesporting events, whereby the
(26:41):
event itself is sponsored bysomeone, right?
I don't know why.
I'm thinking of Slim Jim andWCW.
Like they have the Slim Jimadvertising on the ring.
That's still there 20 yearslater and you can't do anything
about that.
So it's like great for Slim Jim.
They've had this perpetualadvertisement on this program
for 20 years.
But the owners of WWE nowthey're probably like a bit
(27:03):
miffed or they have to startblurring everything out because
they don't have the advert stillthere.
Speaker 1 (27:10):
I've become weirdly obsessed with watching old wcw
pay-per-views, because there's awcw youtube channel which I
think is owned by wwe, and theywere just live streaming a bunch
of events and I just happenedto click through it and this is
a time when I really wasn't evenwatching wrestling and I just
can't stop watching, even thoughit's not even all that great,
like some of the storylinesaren't good.
Cool about that, yeah, yeah, Ilove that um.
And then finally, uh, from theupdates, uh, I don't know that
(27:34):
this was shown at um at thisevent, but uh, there's the ask.
Oh yeah, I guess that studiowas and that is.
I've tested this before.
I don't know how much I cantalk about.
I don't even know is thisavailable right now or not, but,
um, basically it's like chatgpt in your browser.
I don't know that this is much.
I mean, it's kind of cool.
We actually have this tooalready now, vid iq.
(27:57):
Go to vid iqcom and sign up,and we have something similar
that'll do this already andwe'll look at your audience and
tell you kind of the same thingsthat this will.
This is just doing it inside ofum studio, but it's not
available yet for everyone, sojust go to fit iq try.
Now we have ai coach, whichwill do a lot of these things.
Um, the thing is it doesn't do.
(28:18):
When I farted around with it,it doesn't do what you really
wanted to do, which is, like youwould think that this thing has
access to all the secretalgorithmic sauce and you're
like, tell me how to get moreviews in the algorithm.
It does not.
It does not.
I will be very clear to tellyou it does not.
At least, not when I tested it,it didn't.
(28:39):
And I I was talking to YouTube.
I'm like it's kind of pointlessto me.
I pretty much told him, likethis is kind of pointless.
I go to chat.
This is right now.
I know, you know, but forpeople who don't do that,
this'll be easy.
It'll be again a barrier entryeasier.
You don't have to go sign upfor another council.
Okay, I get it, fine, but it'snothing overly special.
But if you've never done itbefore, give it a shot.
Yeah, inspiration tab, however,like something we've been doing
(29:05):
years ago.
Remember daily ideas.
Speaker 2 (29:07):
I do.
I think I was four years old,five years old.
Speaker 1 (29:11):
We've been doing daily ideas for years.
This is basically an upgradedversion of that, but the version
that they have is like ourversion two years ago Like
there's kind of far behind us inthis sort of thing, and this
basically gives you ideas ofwhat you should make for your
next YouTube video and such.
We again, VidIQ already doesthis, and I think we do it
better.
I've used the Inspiration tabbefore.
(29:32):
It's not bad, Again free, sothat's fine.
I think we have a free versiontoo, though vidIQcom.
Sign up.
It's like free, and it justgives you more actionable
details.
And our script writer I'll stillsay it to this day even if you
(29:54):
don't do scripted content, use ascript writer for research.
It is so good about researchingthings, even things that are
happening in the now, likerecent events.
So I would really encourage youto go to vidIQ and check that
out, because I feel like, whilethis is cool and it'll be in the
studio, so it'll be easy to getto, you might, after you're
(30:15):
done using it, be like I don'treally need that.
And while we've talked aboutthis before a lot, Rob title IAB
testing is here.
We've been testing it for awhile.
What do you think, having nowhad access to it for a while.
Should people be excited aboutthis or not?
Speaker 2 (30:30):
I guess this confirms that title slash thumbnail
testing is now coming toeverybody at some point in the
future.
(30:50):
We were just having discussionsjust in a meeting not an hour
ago about whether we shouldpause A-B testing and just go
back to what we feelinstinctively is the best choice
, so that we're not trying tocloud our judgments, because I
think, you know, maybe this is afailing on our part, but I
think what we tend to do is havefairly similar titles and
fairly similar thumbnails, whichmeans that we get fairly
similar results, and then like,should we spend a lot more time
(31:16):
and resources thinking of verydifferent titles and very
different thumbnails for that?
And I do still think more andmore that ultimately it goes
back to the idea and whether theidea was good for your audience
, as opposed to really changingof a title from one to the next.
But I think this is veryclouded, very biased opinion of
(31:39):
using it for two or three monthsand thinking like I just don't
feel as if it's giving me thereally strong variances I was
expecting.
Like, if you share the screenagain, it shows an example where
one of the results gets 50% ofa watch time.
Share another one 31% and thenanother one, 19%, and that's
(32:00):
like a clear result.
Well, we never get thosenumbers.
It's usually like a differenceof 29% is a lowest score and 34%
is a highest score, and it'slike there's hardly any
difference between the best oneand the worst one.
Speaker 1 (32:16):
You're exactly right, but I think a lot of that is
our fault and a lot of people,because we're doing things that
are so similar that it's kind oflike I just clicked on this one
because I had to click on oneright, like Sophie's Choice.
So I think that title andthumbnail tools probably work
pretty well if you use them theway they should be used, which
is basically completelydifferent title, completely
(32:37):
different thumbnail not thingsthat are similar.
If they're similar, you'reprobably not going to see much
of a difference.
So I believe that, again, Idon't know if the tool is being
used correctly.
I don't know if it's utilizingthe correct information to make
to give us back the score andsay this is the better one, but
it's here.
We've been asking for it for along ass time.
It's time for us to actuallyfigure out what we're going to
(32:59):
do with it.
Speaker 2 (33:00):
I think, when we have decided to go for the
completely different routes,like completely different
thumbnails, we'll do it, it andthen we'll say, well, I probably
think that one's gonna be thebest.
And it's like that turns out tobe the case, and it's like, oh
well, that was stupid.
Why didn't you just completelychange things so that one which
he knew wasn't gonna work, buthe wanted to test it because he
(33:22):
got access to the tool?
The one final thing I want tojust point out here as well, for
people listening to the audiopodcast.
It says here this expands on ourpopular thumbnail A-B testing
feature, which has been usedover 15 million times since it
launched in 2023.
And I think is that all 15million times?
(33:44):
You would think it would be alot more than that, considering
how many videos are publishedevery single youtube.
Say, 20 million videos arepublished on the platform every
single day.
Now, I know a lot of them aregoing to be shorts, but if you
save, at least a million longform videos are published on the
platform every single day since2023, that's 500 million videos
(34:06):
and only 15 million of themhave been using the testing tool
, which seems to suggest to methat there was a.
Speaker 1 (34:13):
You didn't get access to this, though, because not
everyone had access in 2023,right, so there has to be money
ties.
Speaker 2 (34:18):
Yeah, you have to be money ties, but maybe like the
minority's voice, which ispeople like myself many other
creators who were shouting aboutthis the most have access to it
and are aware only people whoare using it it might be right.
Speaker 1 (34:32):
Frustrated with it, you might be right.
I mean, that could be the thingwe complain about something,
but we don't even know that wereally want it, why we want it.
Uh, last but not leastly, Ithink oh, no, not last, but uh,
collaborations is really cool.
I did a whole bunch ofcollaborations on my channel
with some very large creators.
This would have been reallycool to have access to.
Essentially, what happens isyou can invite up to five
(34:53):
collaborators on a video and theaudience that uh.
So, in other words, up untilthis point, you should be able
to just tag them in your title,which you know someone could
click on and go to their video,but no one from that channel
would necessarily know that youdid a video with them, only
people on your channel.
This will now share it to thatcollaborators, oftentimes a
larger youtube channel'saudience at the same time, which
(35:14):
is cool, and the person whowatched the video gets the
revenue.
Stop right there.
Speaker 2 (35:18):
What do you think it means by sharing it with with
out of the?
Speaker 1 (35:26):
little video that I saw implied that it gets shown
in the subscription feed forthat creator and that it could
be promoted to them, which wouldbe homepage as well.
I don't know if it shows on thevideo.
Speaker 2 (35:37):
What I thought it meant was, if you went to the
channel you would see, let's say, mark Rober and Mr Beast
collaborated on a video.
You would see that same videoon both channels.
Probably that is not what Iexperienced.
I went to MrBeast's channel.
(35:59):
I could see he collaboratedwith Mark Rober, so I went to
his channel, but he had made adifferent video which was
collaborating with MrBeast, so Ididn't see how those videos
were being shared to the otherviewers.
But yeah, maybe you're right interms of a subscription feed
and a home page.
They mentioned.
Speaker 1 (36:18):
They mentioned the subscription feed, so I would
love who uses a subscriptionfeed these days.
Well, listen, I didn't say itwas a great way to do it,
because not a lot I mean I do,but not a lot of people do, but
that was one of the places thatthey said it could come up and
then also it could be promotedto the viewers of that other
channel.
I don't know how they determinewhen to do that, um, but they
should be doing that anyway.
(36:38):
I think I feel like, uh, soit's interesting.
Again, if you collaborate witha lot of creators, this could be
really cool, especially even ifit's creators of your own size.
I think it's a really coolthing.
It should have probably beenout a lot way before this, but I
like this.
I like this and I like the nextthing that they announced,
which I think is super cool autodubbing with lip sync to me
looks game changing sounds gamechanging aesthetics.
(37:06):
now I'll start telling you aboutthe things that have really
changed.
So, for the people listening tothe audio podcast, you might be
like, oh yeah, I've heard theauto-dubbing before.
But what's happening is we'rewatching a video and while it's
dubbed in one language, his lipsare moving to match that, and
then, when it's dubbed in theother, when he says it in the
normal language, you know, samething, right?
Speaker 2 (37:26):
We'll just carry on playing and listen to how the
accent changes here.
Speaker 1 (37:29):
First of all, the camera department.
There have been someinteresting upgrades in the pro
versions, but there is Whoa,what happened there?
Yeah, I don't know what that'sabout.
I don't understand, like, howhe went from having like a
normal English thing to, all ofa sudden, a very deep Hispanic
accent.
I don't know what that wasabout.
That was interesting.
Speaker 2 (37:51):
And accent.
I don't know what that wasabout.
That was interesting.
And also we saw or heard thislast year with auto dubbing.
We've had a year of thatchanging people's voices to
different genders.
Oh really, yeah, there's a fewexamples of where it like was a
clearly a male voice and thenthe dub is into a female voice.
Speaker 1 (38:10):
So why did that?
I wonder why they allowed thisto be in the video, because it
almost seems like it's a mistakeof some weird.
You know what I mean.
It almost seems like it was anaccident.
Speaker 2 (38:18):
I will believe this quality of auto-dubbing and
lip-syncing when I see it andhear it on videos on YouTube.
Speaker 1 (38:26):
I agree with that, if it works like this.
Speaker 2 (38:32):
I think it's great cool, yeah, absolutely if, if,
yeah, fair, I can give thesomewhat dodgy accents if it's
sounds like a human beingtalking with intonation and it's
an accurate dub, I will saythat within the next year that
is more than 100 possible.
Speaker 1 (38:50):
Like we're again, everything is exponentially
growing, so I have zero uhcompunction.
I think this isn't going tohappen.
I think it's definitely goingto happen.
The one thing I will say is um,from a views perspective, this
doesn't often like grow achannel's audience in the way
you would think it would,because we've typically seen
(39:11):
from YouTube and the algorithm,algorithmic portions of YouTube
I think would have to change,for this is that usually when
something gets pushed to onelanguage, it gets pushed to that
language, and then sometimesyou get a sprinkling of other
languages, but generallyspeaking is one language.
So I wouldn't expect to see anEnglish creator have a whole
bunch of Spanish speakingviewers all of a sudden and it
(39:32):
not affect their englishspeaking audience like
something's going to happen.
At least that's the way it iscurrently.
If they have kept that into inmind, as they're, you know,
building this out and you juststraight up, grow it.
Grow more viewers.
That's cool.
It's just not been the case upuntil this point.
So well, I guess we'll have towait and see um, and then
finally, likeness detection.
(39:53):
This is something we probablywon't have to worry too much
about, but think about the basicprecepts of copyright claim
detection.
But with your likeness, whichis cool, I mean it doesn't
really affect me too much.
Uh, probably would affect you alittle bit because I know
people steal your videos all thetime yeah, yeah, it could,
could be, yeah, uh, how muchdifferent oh, it's for ai.
Speaker 2 (40:14):
Someone makes an ai version people in authority or
like a, a big following.
Yeah, it will be useful,certainly.
I'm curious how well it works,given that, the one hand, google
is giving you tools where youcan create a possibly well-known
(40:37):
person through AI and then,when you publish that video to
YouTube, that well-known personsees that they've got a likeness
detection and they need to dealwith it.
Thanks to google offering toolsfor people to do that so do you
think?
Speaker 1 (40:55):
for what?
How often do you think thislikeness detection actually
going to be used by a creator?
Not necessarily small creators,probably never for a small
creator, but like yeah, I mean,mr b, sure, like some of the
yeah I guess it's not.
Speaker 2 (41:13):
It's not so much how often is it going to be used,
but how much of an impact is it,or how many viewers are
potentially going to be misledby such?
Speaker 1 (41:23):
content.
I understand what, and thissays try this today.
I don't know if that means thatit actually is there, but but I
will say this.
This is mainly for like safetyand stuff, because people can
deep fake stuff and I and I getthat and I actually appreciate
that.
But with all these updateswe've looked at, I start to
think millions of dollars werespent for each one of these
things.
I mean probably tens orhundreds of millions, because if
(41:44):
you think about the software,how much of that money could
have been used for somethingelse, like get our views back.
Can we?
Can we have someone work onthat for a minute, instead of
making little pictures move likeI don't care about that?
Uh, I don't care if you putaudio with.
Make some other stuff, man,make my videos go out to more
people.
How about you work on that andspend tens of million dollars on
that, rather than I can take apicture of me dancing like I
(42:05):
don't care about that personally?
Speaker 2 (42:07):
that's just me being grumpy I guess uh, youtube's
answer would.
So that would be.
Think of all of the storiesthat haven't been told yet by
the potential creators whohaven't had the tools to realize
their potential I mean, youcouldn't have said it and they
couldn't have said it better.
Speaker 1 (42:27):
I think maybe they should hire you to just make a
little video for them that saysyeah for me.
I'm like, I don't care aboutall that, give me my views, all
right, I want to thank Rob forcoming through and talking about
these updates.
You already talked about themon the main channel.
You can check that out, ofcourse, and of course, if you're
listening to the audio podcast,you can send us a text message
(42:50):
In the show notes.
There's a link there that letsyou do that.
But you got to stick tunedbecause you got to stay tuned.
Stick tuned probably does not,probably don't want to do that.
Stay tuned, stick around.
That's what I was trying to say.
I was trying to say two wordsat one time, because later this
week, if you're listening tothis live, live, uh, me and dan,
I'm gonna talk about the otherthing that's going on youtube
right now all the views goingaway.
(43:10):
It's over for us, rob.
It's over.
We've been canceled by by theyoutube algorithm.
Can't wait to talk about itagain all right.
Everyone, thank you for joiningus.
We'll see y'all in the next one.
This is something that's coming to creators
through.
Speaker 2 (00:01):
YouTube for free.
I'm not seeing anything thathelps the brand new creator.
Speaker 1 (00:07):
And what they're going to do is you're going to
be able to stream across formats.
Hallelujah, I'm down with that.
Hey, welcome to the onlypodcast that watches all the
YouTube updates.
So you don't have to.
I am Travis and I'm here withRob, who definitely knows all
about the updates.
He just did a video on the mainchannel about this.
How you doing, rob, I am verywell.
(00:30):
Thank you, travis.
How are you diddling?
I'm doing okay, been keeping itbusy.
Uh, lots of podcasts coming out.
I think this week will be aweek of two, but we'll do two
podcasts in a week becausesometimes there's so much stuff
going on.
Uh, dan and I talked about andwe'll be in the next episode uh,
about how youtube views aredown, and today we're going to
talk about all the youtubeupdates that have come out from
the uh, what is it made onyoutube?
Speaker 2 (00:49):
uh, event that happened in new york, um, this
past week, as of recording thisyeah, I think this is the second
time they have done this eventand it feels to me travis like
YouTube are trying to follow theApple way of doing things, in
that every fall we're going todo a major update for all of our
(01:11):
customers to let us know what'scoming up.
You know half of the peoplelistening to this podcast
actually care about the updateswhen they're announced, because
a lot of these things that we'regoing to talk about you'll
probably forget about by thetime you actually have access to
(01:32):
I know it's so wild.
Speaker 1 (01:34):
I mean, we definitely want to excite people about
because some of these, some ofthese things are actually cool.
I'm actually kind of excitedabout them.
Um, I think it is a good pointto realize that not all this
stuff is available right now.
Some of it is, but not all ofit, and despite them announcing
this, sometimes they'll announcesomething and then you won't
(01:54):
hear about it for almost a year.
And then it comes out and it'sslightly different than what
they announced.
You know what I mean.
Speaker 2 (02:00):
The hype feature being a prime example of this,
announced last year's made onYouTube and I think it was fully
rolled out like two or threeweeks ago, yeah, and was the
cause of many conspiracytheories about why views are
down.
Speaker 1 (02:15):
Dan and I are going to talk in depth about that in
the next episode.
You're subscribed for that.
If you're new here.
We talk about youtube andusually help you grow your
youtube channel, but today we'renot going to help you do
anything.
We're just going to tell youabout youtube because we're not
trying to help anybody today.
We're trying to be real, realstingy.
No, I'm just kidding.
Uh, if you actually do want tosend us a message, you can.
(02:36):
The boost at video iqcom.
You can email us questions andwe typically answer those.
But today, again, is we'refocused specifically on the
updates because there's so muchto unpack here.
We want to give our feedbackabout it as well.
Of course, there's a video onthe main vid iq channel.
If you've already seen it, goand check that out.
But let's start.
So this event happened in newyork and they invite um
influencers and creators andsuch to come check it out and um
(02:57):
, it's really interestingbecause it is like a product
reveal in a way at least that'sthe way they do it much like the
apple reveals.
You guys and girls maybe haveseen where they're announcing a
new iphone, which they justrecently did.
They kind of come on stage andtalk and then show these videos,
and they have uh creators comeand announce different um new
features.
Can I?
Speaker 2 (03:16):
ask travis, like before we jump into this, what
would be your overall assessmentof it?
Like the, the TLDR of what wasshown?
Speaker 1 (03:25):
AI for better or worse AI.
Right Now, some of the AI stuffis great and actually very
interesting to me.
I think AI is one of thosethings that is very
controversial and people willeither love it or hate it.
It's definitely a very divisivething.
I look at AI as a tool and ifwe can use it as a tool to make
(03:47):
things better, great.
I don't think it should be inreplacement of creativity or
creators themselves.
I think that's going too far.
But helping creators makebetter content, I think is fine,
but that definitely, listen.
Google is all about AI rightnow, so it's unsurprising that
the YouTube section of it isheavily AI influenced.
Speaker 2 (04:09):
My assessment in general is I think there's just
a lot of sensible new features,nothing too controversial.
A sense more and more with thenew features that youtube
releases is that they're nowalmost entirely focusing on the
(04:30):
creators who have somewhat madeit, in other words, they are
monetized.
I'm not seeing anything andcorrect me if I'm wrong, as
we're going through this listI'm not seeing anything that
helps the brand new creator withnew tools or features uh, maybe
this first remember, maybe thisfirst one.
Speaker 1 (04:49):
Uh, dream it, prompt it, create it.
Now we found well, you can makeyou sure you've learned my
thoughts I forgot about that,yeah, so this one um long form
creators so this is for sure.
It's where you can create.
If you're watching the youtubevideo, you can actually see it
here on screen right now, whereyou can type something in and
(05:11):
you've seen this before.
Where you can type something in, it makes an ai video of
something, but now it has sound.
That's the new kind of change.
And the other thing about thisis is that it's free to youtube
creators, which is kind of cool,because normally you have to
pay for a lot of this stuff.
So it's free to YouTubecreators.
Speaker 2 (05:26):
I was just mentioning that in the video.
Isn't it incredible that whenVR3 came out first of all, I
think you needed a premiumGoogle subscription of some kind
, and it cost $200 a month atleast for, like, maybe the first
day or two, and now, four orfive months later, it's just
free to anyone.
Speaker 1 (05:45):
But that's the way a lot of things are.
Think about it.
Remember when the internet wasby megabyte and data on phones,
you had to buy it by phone.
Speaker 2 (05:53):
I mean kids now don't , but we talked about maybe like
a few years to get to thatpoint.
Now we're talking literal weeks.
Speaker 1 (06:10):
It's exponentially faster.
I've been saying this for agood year and a half now that
the growth of ai is exponential.
It's faster than anything we'veever seen in in humanity, I
believe.
I don't believe there'sanything else in the history of
human nature that has ever grownand and exploded so fast and
matured so fast, and it's justgonna get faster.
That's just the thing, um.
But they're also going to bringtogether um, this next thing
which is kind of similar thereand I don't know like again,
(06:31):
some of this stuff some peoplewon't be super happy with
because they feel like itreplaces them as a creator.
Again, look at it as a tool,but like this one says, you'll
be able to take, um, you knowpictures and make them, put them
into motion and again, ifyou're watching the youtube
video, you can see this inaction.
Um, and this is cool.
I guess I mean it's moresomething that I would just
share as like on like instagramor something like I wouldn't
(06:53):
make a whole bunch of famous offthis or anything.
Speaker 2 (06:55):
I don't, I don't get it, you know, like this is cool,
but something me, me can sharein a whatsapp group or on
messenger or something.
But at the same time, travis, Ithink there will be uh creators
who just build entire channelsout of taking certain images and
making them do a veryconsistent, repeatable movement
(07:17):
which is either entertaining orfun or informative, like there
will be genius creators outthere who figure out a way to to
maximize and monetize this onefeature.
Speaker 1 (07:28):
Yes, you're actually right, but again, if you can't,
if you're listening to the audiopodcast, what this is?
It takes a picture.
You then pick a movement, whichcan be like a karate guy or
dancing guy, and it'll make thatpicture.
Do that movement.
It's pretty cool.
Again, check out the YouTubevideo if you want to see like a
visual representation of that.
Now, the thing I actually amexcited about but not
necessarily in thisimplementation is AI editing.
(07:50):
That excites me.
This is for YouTube shorts,only right now.
But what they're saying is isthey're introducing edit with AI
, a new feature that takes theheavy lifting off your shoulders
.
It transforms your raw cameraroll footage into a compelling
first draft.
Now, we've seen things similarto this out there on phones for
a while now.
However, for something that'sspecifically trying to make AI
(08:11):
YouTube or something's trying tomake specifically shorts, so
you can get it, but mostly youhave to pay for it.
Again, this is something that'scoming to creators through
YouTube for free, so this iskind of cool.
For people who just want toshoot things and aren't really
into editing like I'm not a hugefan of editing um, this could
be really cool.
Again, I'm more excited forlonger form uh, editing, but
(08:34):
right now, for sure it's prettycool.
What do you think I mean again?
Speaker 2 (08:36):
free.
Do you think they'll transitionsome of these tools to long
form?
Speaker 1 (08:42):
at some point they, they want to do everything
within.
Yeah, absolutely.
Speaker 2 (08:46):
I would be shocked if this doesn't make it to long
form at some point so, yeah,another cool ai tool gonna lower
the barrier to entry, make it,I think, very easy for brand new
creators to produce somethingof an acceptable viewing
experience.
But what I also feel withespecially with something like
(09:06):
this, where you're handing offso much to the AI part of this
the results often come backwhere you think, well, no, that
needs to be a little bitdifferent there and adjustment
needs to be made there.
And once you get into theprompting stages there, it can
be incredibly frustrating to getit the way you want it.
So what I see is that peoplemay use these tools to begin
(09:30):
with, but as I start to grow,they might migrate on to, um,
something else, like a dedicatededitor yeah, I again I.
Speaker 1 (09:39):
I think if you, if it does the the outline of the
video, and then you can clickand say put more of this, that
it just depends, like, how manyclips can you put into it.
This says that it looks at yourcamera roll footage, which
might contain a bunch of stuffyou don't want edited in.
So I don't know, I don't know.
And then there's another meme-ything turning your everyday
videos into catchy soundtracks.
So I guess this will make whatthis um will.
Speaker 2 (10:07):
Will make what make music out of, out of a video?
I don't know, it's like I wasable to.
Then I know you're looking forthat new date spot, isn't it
almost cuffing season?
Speaker 1 (10:21):
okay, a couple things .
Number one I think that song iskind of catchy.
Number two I've been the victimof cuffing season.
Speaker 2 (10:26):
I hate that here's my experience of cuffing season.
Okay, I didn't know what thehell that meant 24 hours ago.
I had to google that, oh reallywell.
Speaker 1 (10:36):
If you're a guy like me, you find out pretty quick
sucks it, sucks um.
Speaker 2 (10:43):
But so again everybody let us know who, who
or what you're cuffing tonight.
Speaker 1 (10:49):
Yeah what's going on.
I mean, can we not do thatanymore?
Can you just pretend?
Not stop pretending like me fora month?
Can you last a little longerthan that?
It's ridiculous.
Maybe buy you everything?
I don't like that.
Um, so what do you think with?
Again, all this stuff seemskind of meme-y and it makes me
makes me think that they'reactually really going after the
TikTok audience with a lot ofthis stuff like kind of you know
(11:10):
that sort of thing.
Speaker 2 (11:11):
I think these are maybe tools that go under or
over our heads, in that we'rejust not used to relying on AI
to do most of the work for us,and when it's not exactly to our
specifications, we getfrustrated.
But I think, for the morewelcoming generation of these
(11:33):
tools, they have better ideasand skills on how to use them.
I think I'm just describingmyself there as an old youtube
dinosaur shouting at the aiclouds I might be right there
alongside of you.
Speaker 1 (11:48):
Um, next thing up, which is I think it's kind of
cool, especially if you're alive streamer.
If you're a live streamer, somereally cool things coming to
the platform.
Um, I think also one of thethings they said was really cool
is that, on average, 30 ofdaily logged in youtube viewers
have watched a live video injust the second quarter of 2025.
So that's a lot.
So some of the things they'regoing to do, you can practice
(12:10):
before going live, which isinteresting.
I think the way we used to doit is we'd just make it an
unlisted live stream just totest it.
So now it looks like they'veimplemented that as an actual
feature.
It's cool.
Or they're going to implement it.
Speaker 2 (12:23):
Sounds like a good idea, but, as you said, travis,
well, you could just live streamin private mode or unlisted 100
, someone's going to pretend,you're going to think that
they're not.
Live, say, a whole bunch ofshenanigans and now you're
getting cancer but often thefirst time you live stream, if
you, you know, have maybe under100 subscribers, nobody turns up
(12:43):
anyway.
So so you are essentiallytesting it.
But I do highly encourageeverybody, within the first
three to six months of theirYouTube adventure, just to live
stream, just to throw yourselfinto that baptism of fire
because stuff goes wrong.
You feel really nervous.
But it's good to get thosenerves out of the way for when
you are ready and do want tostart speaking to an audience
(13:06):
live yeah, and they're fun.
Speaker 1 (13:09):
Um, another thing they did, I guess I didn't know
this.
There's playables which arelike games.
You can play, I guess, withyour, your, uh, live stream
audience.
I've not seen this.
I don't know if this is mobile,only probably is.
Speaker 2 (13:19):
I've seen the games on desktop.
Uh, just like independent fromwatching videos.
But I didn't know you could dothis.
Speaker 1 (13:27):
Yeah, it says oh sorry their playables were
introduced last year, uh, butnow they're going to do it, so
you can do it with a live stream, which is pretty cool and you
can, which is crazy.
I love that.
Um, they also are trying toprioritize discoverability,
which is super important.
I think it's something thatyoutube has over twitch, and
what they're going to do isyou're going to be able to um
stream across formats, whichmeans horizontal and vertical
(13:47):
simultaneously.
Hallelujah, I'm down with that.
I think that's amazing.
Um, I still think those are twodifferent audiences, so I let's
take a second and talk aboutthis for a minute.
I think we will definitely betrying it on the main channel,
although I think the problemwith it is there's like three of
us usually a lot of times, sohow is that going to?
It might not work.
Speaker 2 (14:08):
Yeah, and also what I .
What I'm worried about is doesthis functionality extend out to
third party tools?
Because obviously, when youstream yard, is it going to be
interpreting that input to beable to then broadcast it out
both horizontally and vertically, and I feel as if that's going
to be the big handicap.
Speaker 1 (14:29):
Well, they have to because technically, while there
is like a um, there's a studiothat you normally can do things
in the back end, and whiletechnically you can broadcast
directly on youtube's back end,almost no one does it.
So it would be very weird ifthey did not allow third parties
to do that, because most peopleuse obs.
Speaker 2 (14:47):
So is it up to the third party tools, then, to be
able to?
Surely they'll have to send twostreams, two outputs of the
stream, to be able to?
Speaker 1 (14:59):
uh that's their problem.
Figure it out, not my problem.
Figure it out.
Stream yard, I'm sure you will.
Um, so that's that's.
I think that's great becauseyou know they were very I don't
know if they still are, but uh,horizontal vertical streaming.
It was kind of overpower whenit first came out.
You get tons of viewers andstuff.
Speaker 2 (15:20):
They're very fast, but yeah, it's quite, quite
transactional experience peoplecoming in and out fast but, um,
it could be interesting.
Speaker 1 (15:27):
I think we'll probably test it on the main
channel, assuming it doesn'tbreak anything.
I think give it a shot.
Um and uh.
The the one thing here that Ithink is really interesting and
I'm super interested how thisworks because, as someone who
was doing a lot of tech content,this would be very useful for
me.
React live content.
This is interesting because alot of the times while you're
(15:48):
reacting to things, there's thewhole issue of copyright, so I
don't know exactly how thisworks.
Building on stuff about it,we're expanding the ability to
react live to content on YouTube, which, for me, would have been
great for, like the Apple eventthat just happened with iPhone,
not allowing anyone to start avertical live stream.
So, okay, back to that.
I wish it could be horizontal,but okay and react to other live
events, even other creators whoare currently live.
(16:09):
That is great.
Again, I would love to see thatmore in horizontal stuff too.
Perhaps the reason they'regetting away with this is
because it's horror, it'svertical.
But also the other thing is Iwonder if certain channels can
opt out of this you mightimagine yeah, I think that's the
other thing.
It's like if I wanted to reactto apple's live event maybe
(16:31):
because apple has had this thingwhere there were times where if
you put too much of their eventhough it's a promotional piece,
it's marketing you would getlike a copyright striker claim
like while it's happening.
So that's why you won't seeYouTubers really live react to
it, even though, again, it's formarketing purposes.
There's really no reason thatApple should do this, but
whatever.
So I wonder how this works.
I'm super interested in thisbecause I think this is a very
(16:55):
it's very easy content, whetheryou like React content or not.
Speaker 2 (17:03):
Very easy.
Low barrier entry can be a lotof fun too, though.
Can you remember travis, whenthe only way to watch the apple
live event was by uh watching itthrough a safari browser oh
yeah, my apple device.
Speaker 1 (17:09):
They they really were missing the boat on this.
They finally figured it out.
Now they're on youtube andeverywhere else.
Uh, literally during the appleevent, there was like 2.5
million people concurrentwatching.
It's like hello, you weremissing out on this the entire
time.
That was.
That was dumb.
Speaker 2 (17:22):
So just to quickly go over my understanding of the
live react um format, I'mthinking I can just find a video
on YouTube, press uh, inject orplay on my live stream and then
start reacting to it, likepausing, as you say travis.
(17:43):
If that creator allows, uh, Iguess live stream reacting to
take place through a checkbox, Iwould imagine that all shorts
will automatically be availableto react to, because that's what
they've been doing in terms ofmixing content and sharing audio
and video and live streams, Iguess, might just fall.
Speaker 1 (18:04):
Maybe you're just agreeing to it as you go live.
It's like you agree to letpeople react.
Maybe that's the other wayaround it, like if you want to
go live stream, you got to optinto this.
I don't know.
We don't know the details ofthat.
They're just kind of announcingso we'll see when that rolls
out.
Again, we don't know when anyof this stuff rolls out.
It may never roll out, uh, butit probably some of it.
Probably.
Another cool thing is ai poweredhighlights.
(18:25):
Now, this is great.
It's a great use of ai where ifyou have a live stream, it'll
create shorts.
This will be great for um, ourlive stream, perhaps, certainly
um.
They're also talking aboutpodcasting, doing something
similar, where I find the bestclips and then make clips for
you, which is great.
That's fantastic for a channellike ours where we're doing long
form podcasts.
So I love that.
(18:45):
And then, alongside of that,well, let's talk about that
first.
So the AI powered highlights, Ipersonally love because of what
I just said, especially forbeing a podcast channel.
You know these things go onclose to an hour at times.
I need a couple of clips.
Here and there we have someonewho does it, but it'd be cool if
it just picks some stuff out.
That'd be great.
Speaker 2 (19:04):
Can you imagine if every single week we could clip
those savage moments?
I mean I just personally do.
Typical concern, though, is howeditable and customizable are
these clips, because often Ifind with clipping tools is they
take too much from thebeginning, which isn't relevant,
(19:24):
or it cuts too early, or it'sjust showing the wrong thing on
screen.
I haven't seen a a really goodone yet, although I know our
tool is getting better andbetter as we continue to
innovate on it.
Speaker 1 (19:38):
In my opinion, riverside does it best because
not only will it do the AI thing, you can actually go back and
edit it and take words out andeverything.
You get to see the transcriptnext to it, so you literally can
just, and then you can changethe text.
To me right now they're kind ofthe gold standard Monetization.
So this is interesting.
I think Dan had a problem withthis.
Dan has a problem with a lot ofthings which I love him so much
(19:58):
for, but this one, I think Ithink this is the one where it's
a side.
Ads are side by side.
They're a little bit lessintrusive.
They're saying that like to, tonot take away from.
The one thing I will say aboutyoutube is that I love over
twitch is ads on twitch whetheror not they have more or not, I
don't know are much moreintrusive because twitch doesn't
(20:19):
make it easy to rewind.
You don't have to miss anythingon a youtube live stream.
If you miss, you just rewind alittle bit and you like, if the
ad came up, oh crap, I missedthe last 15 seconds.
Let me go back, you can.
There's like weird roundaboutways of doing twitch, but
there's nothing natively.
That's just sitting there thereand hit rewind.
You just, you just missed outon some of the greatest moments
of whatever just happened duringthe ad, so this is making it
(20:40):
even, hopefully, less intrusive.
I don't know if this applies tolive streams as well, but
certainly, oh, it does sayduring live stream, during their
streams live streams.
Speaker 2 (20:46):
This is video on demand.
Speaker 1 (20:48):
Yeah, so this is this is perfect.
So I think this is great.
Um, and then they're also goingto do um beyond ads, they're
they're also going to do publicto member only live streams.
It's interesting.
You don't tip I usually wouldgo the other way, but I'm going
from public to a members only.
That's really interesting.
Uh, I don't know exactly whatthat means.
Speaker 2 (21:07):
But uh, as I said, travis, the reverse of this
seems to be the better one,because that means only the
members can interact on a livestream, but everybody after the
fact can see, at least see whatwas going on.
Speaker 1 (21:18):
Uh, maybe there's some I think it's to get people
to pay.
I think it's so that watch like, oh, I wish I could say
something, or I wish I couldwatch it.
Um, I guess you could start offpublic, get a bunch of people
in and then go okay, I'm gonnago talk to my members, only
we're gonna shut it over to that.
You want.
You think you can do thatmidstream?
That's what it implies to methe way I read it, because you
can already kind of do that.
(21:38):
Um, you just have to manuallydo the chat that way, but I
think this might be thevisibility part of it too.
Maybe that's the way I'mreading it.
I could be reading it wrong, ofcourse, but that's the way I'm
reading it.
Um, okay, I don't.
We can talk a little aboutsponsorship and stuff, and we'll
briefly go over, but I know alot of our listeners.
This doesn't apply to them, soI don't want to spend too much
time on it.
But, um, they're doing the newburn-in sponsorship segments,
(22:01):
where you can removesponsorships after the fact or
resell the slot, which is cool.
I think, though, that's kind ofhard to resell a sponsorship
spot on a video that's like ayear old, that might be dead,
like I don't know how that works.
These videos don't just keepgetting views every day.
So it's a little bit funny tosay you can resell the spot.
I mean maybe, uh, if you put iton, uh, if you put a dollar
tree, like you go to dollar treeand say I want to buy an ad
(22:22):
spot on mr beats video, thatgets two views a year on it, we
do that.
Um, so I don't get that.
And then the automatic aiinsertion of like the brands and
and stuff that you talk aboutin your videos is cool if you
are again monetized.
So this goes back to youroriginal point that some of
these that seem more kind ofinteresting to some creators are
for monetize only wow, skippingover some of the features I
(22:44):
thought were there no, I'm notskipping over anything.
This is just the order of thewebsite.
Speaker 2 (22:48):
I'm just doing it, yeah but just like I don't know
if anybody's gonna use, I don'tthink this is very interesting
to our list.
Speaker 1 (22:54):
But correct me if I'm wrong.
Tell me me I'm wrong.
So.
Speaker 2 (22:57):
I think if you're a search-based channel with
evergreen content, the abilityto swap out sponsored segments
could be very interesting.
But then also, if you thinkabout the all right, yeah, maybe
we are excluding 99.9% of theaudience here, but the mega
(23:21):
channels who get like, let's say, they get a million views in
the first 24 hours, you could dosponsored segments for a day
and they say, all right, on thelaunch of a video, we'll do this
.
Let's say MKBHD, for example.
All of his iPhone content getstons of views in the first three
days.
He could have a sponsor segmentfor that first three days and
(23:44):
then there'll be a bit of arunoff of the next week where he
could kind of resell thatsponsor segment.
But at the same time you thinkabout the biggest creators.
They're already in bed, quiteinstinctively, with brands they
want to work with directly,quite instinctively with brands
they want to work with directly.
But I think maybe it's anice-to-have tool in that you're
(24:11):
not forever burdened with thisad in your video that you know
maybe in six months' timedoesn't align with your values
anymore and you'd have to gointo a youtube editor and take
out the advert.
Now you can just swap it outwith, you know a brand that you
are aligned with at that currenttime and, yeah, almost a bit of
a bidding war I.
I guess that my my questionhere is youtube are offering a
(24:35):
really interesting tool here.
What's their financialincentive to do it, unless
they're going to take a bit of acut of it?
Speaker 1 (24:44):
I feel like they might, because I I think the way
well it says brand partnershipsI I'm assuming this is through
them, not like ones you got onyour own that you do like yeah,
they're there because you knowthey have the their little thing
you can do.
Speaker 2 (25:00):
I guess that that limits it quite a bit, then.
So, if you can't, if you can'tplug in your own sponsored
segments, you kind of you'rebasically just selling space on
your video at that point, aren'tyou?
Speaker 1 (25:14):
yeah, and I'll tell you they don't want this, they
want it forever.
They're not going to be superhappy about this and, again,
this is why I think it'sprobably through their platform,
through YouTube itself, andusing their sponsor thing that
they have.
I think that's where this works.
I don't think it works withanything else.
No brand is going to be coolwith this.
Like, oh, you want to take,we're paying you $30,000, and in
(25:37):
like two days, you want to takeit out?
Speaker 2 (25:38):
No, they must have consulted with brands to
implement this.
I mean Chilliwis is anadvertiser creator.
Speaker 1 (25:47):
No, again on their platform, maybe they did, but
certainly not outside of that,because there's no brand to be
interested in this, because,again, you either get the best
part up front and then theyremove it, which you don't want,
or you get the scrappings later, uh, and with no guarantee you
won't be pulled too.
You know, it's like there's.
It's like who who wants?
Who wants to put money intothat?
I don't.
I don't see that working outvery well.
(26:08):
I think it's through theirplatform.
I think when advertisers andbrands go through the youtube
platform, they're probablyagreeing to this stuff, and
that's different.
But if someone reached out tome, they're never going for this
.
Speaker 2 (26:18):
Let's imagine it like this Travis, an episode of
Friends broadcast 20 years ago.
Imagine if they had the sameset of adverts running, because
that's how television works,like you couldn't swap out the
adverts 20 years later.
But then also think about livesporting events, whereby the
(26:41):
event itself is sponsored bysomeone, right?
I don't know why.
I'm thinking of Slim Jim andWCW.
Like they have the Slim Jimadvertising on the ring.
That's still there 20 yearslater and you can't do anything
about that.
So it's like great for Slim Jim.
They've had this perpetualadvertisement on this program
for 20 years.
But the owners of WWE nowthey're probably like a bit
(27:03):
miffed or they have to startblurring everything out because
they don't have the advert stillthere.
Speaker 1 (27:10):
I've become weirdly obsessed with watching old wcw
pay-per-views, because there's awcw youtube channel which I
think is owned by wwe, and theywere just live streaming a bunch
of events and I just happenedto click through it and this is
a time when I really wasn't evenwatching wrestling and I just
can't stop watching, even thoughit's not even all that great,
like some of the storylinesaren't good.
Cool about that, yeah, yeah, Ilove that um.
And then finally, uh, from theupdates, uh, I don't know that
(27:34):
this was shown at um at thisevent, but uh, there's the ask.
Oh yeah, I guess that studiowas and that is.
I've tested this before.
I don't know how much I cantalk about.
I don't even know is thisavailable right now or not, but,
um, basically it's like chatgpt in your browser.
I don't know that this is much.
I mean, it's kind of cool.
We actually have this tooalready now, vid iq.
(27:57):
Go to vid iqcom and sign up,and we have something similar
that'll do this already andwe'll look at your audience and
tell you kind of the same thingsthat this will.
This is just doing it inside ofum studio, but it's not
available yet for everyone, sojust go to fit iq try.
Now we have ai coach, whichwill do a lot of these things.
Um, the thing is it doesn't do.
(28:18):
When I farted around with it,it doesn't do what you really
wanted to do, which is, like youwould think that this thing has
access to all the secretalgorithmic sauce and you're
like, tell me how to get moreviews in the algorithm.
It does not.
It does not.
I will be very clear to tellyou it does not.
At least, not when I tested it,it didn't.
(28:39):
And I I was talking to YouTube.
I'm like it's kind of pointlessto me.
I pretty much told him, likethis is kind of pointless.
I go to chat.
This is right now.
I know, you know, but forpeople who don't do that,
this'll be easy.
It'll be again a barrier entryeasier.
You don't have to go sign upfor another council.
Okay, I get it, fine, but it'snothing overly special.
But if you've never done itbefore, give it a shot.
Yeah, inspiration tab, however,like something we've been doing
(29:05):
years ago.
Remember daily ideas.
Speaker 2 (29:07):
I do.
I think I was four years old,five years old.
Speaker 1 (29:11):
We've been doing daily ideas for years.
This is basically an upgradedversion of that, but the version
that they have is like ourversion two years ago Like
there's kind of far behind us inthis sort of thing, and this
basically gives you ideas ofwhat you should make for your
next YouTube video and such.
We again, VidIQ already doesthis, and I think we do it
better.
I've used the Inspiration tabbefore.
(29:32):
It's not bad, Again free, sothat's fine.
I think we have a free versiontoo, though vidIQcom.
Sign up.
It's like free, and it justgives you more actionable
details.
And our script writer I'll stillsay it to this day even if you
(29:54):
don't do scripted content, use ascript writer for research.
It is so good about researchingthings, even things that are
happening in the now, likerecent events.
So I would really encourage youto go to vidIQ and check that
out, because I feel like, whilethis is cool and it'll be in the
studio, so it'll be easy to getto, you might, after you're
(30:15):
done using it, be like I don'treally need that.
And while we've talked aboutthis before a lot, Rob title IAB
testing is here.
We've been testing it for awhile.
What do you think, having nowhad access to it for a while.
Should people be excited aboutthis or not?
Speaker 2 (30:30):
I guess this confirms that title slash thumbnail
testing is now coming toeverybody at some point in the
future.
(30:50):
We were just having discussionsjust in a meeting not an hour
ago about whether we shouldpause A-B testing and just go
back to what we feelinstinctively is the best choice
, so that we're not trying tocloud our judgments, because I
think, you know, maybe this is afailing on our part, but I
think what we tend to do is havefairly similar titles and
fairly similar thumbnails, whichmeans that we get fairly
similar results, and then like,should we spend a lot more time
(31:16):
and resources thinking of verydifferent titles and very
different thumbnails for that?
And I do still think more andmore that ultimately it goes
back to the idea and whether theidea was good for your audience
, as opposed to really changingof a title from one to the next.
But I think this is veryclouded, very biased opinion of
(31:39):
using it for two or three monthsand thinking like I just don't
feel as if it's giving me thereally strong variances I was
expecting.
Like, if you share the screenagain, it shows an example where
one of the results gets 50% ofa watch time.
Share another one 31% and thenanother one, 19%, and that's
(32:00):
like a clear result.
Well, we never get thosenumbers.
It's usually like a differenceof 29% is a lowest score and 34%
is a highest score, and it'slike there's hardly any
difference between the best oneand the worst one.
Speaker 1 (32:16):
You're exactly right, but I think a lot of that is
our fault and a lot of people,because we're doing things that
are so similar that it's kind oflike I just clicked on this one
because I had to click on oneright, like Sophie's Choice.
So I think that title andthumbnail tools probably work
pretty well if you use them theway they should be used, which
is basically completelydifferent title, completely
(32:37):
different thumbnail not thingsthat are similar.
If they're similar, you'reprobably not going to see much
of a difference.
So I believe that, again, Idon't know if the tool is being
used correctly.
I don't know if it's utilizingthe correct information to make
to give us back the score andsay this is the better one, but
it's here.
We've been asking for it for along ass time.
It's time for us to actuallyfigure out what we're going to
(32:59):
do with it.
Speaker 2 (33:00):
I think, when we have decided to go for the
completely different routes,like completely different
thumbnails, we'll do it, it andthen we'll say, well, I probably
think that one's gonna be thebest.
And it's like that turns out tobe the case, and it's like, oh
well, that was stupid.
Why didn't you just completelychange things so that one which
he knew wasn't gonna work, buthe wanted to test it because he
(33:22):
got access to the tool?
The one final thing I want tojust point out here as well, for
people listening to the audiopodcast.
It says here this expands on ourpopular thumbnail A-B testing
feature, which has been usedover 15 million times since it
launched in 2023.
And I think is that all 15million times?
(33:44):
You would think it would be alot more than that, considering
how many videos are publishedevery single youtube.
Say, 20 million videos arepublished on the platform every
single day.
Now, I know a lot of them aregoing to be shorts, but if you
save, at least a million longform videos are published on the
platform every single day since2023, that's 500 million videos
(34:06):
and only 15 million of themhave been using the testing tool
, which seems to suggest to methat there was a.
Speaker 1 (34:13):
You didn't get access to this, though, because not
everyone had access in 2023,right, so there has to be money
ties.
Speaker 2 (34:18):
Yeah, you have to be money ties, but maybe like the
minority's voice, which ispeople like myself many other
creators who were shouting aboutthis the most have access to it
and are aware only people whoare using it it might be right.
Speaker 1 (34:32):
Frustrated with it, you might be right.
I mean, that could be the thingwe complain about something,
but we don't even know that wereally want it, why we want it.
Uh, last but not leastly, Ithink oh, no, not last, but uh,
collaborations is really cool.
I did a whole bunch ofcollaborations on my channel
with some very large creators.
This would have been reallycool to have access to.
Essentially, what happens isyou can invite up to five
(34:53):
collaborators on a video and theaudience that uh.
So, in other words, up untilthis point, you should be able
to just tag them in your title,which you know someone could
click on and go to their video,but no one from that channel
would necessarily know that youdid a video with them, only
people on your channel.
This will now share it to thatcollaborators, oftentimes a
larger youtube channel'saudience at the same time, which
(35:14):
is cool, and the person whowatched the video gets the
revenue.
Stop right there.
Speaker 2 (35:18):
What do you think it means by sharing it with with
out of the?
Speaker 1 (35:26):
little video that I saw implied that it gets shown
in the subscription feed forthat creator and that it could
be promoted to them, which wouldbe homepage as well.
I don't know if it shows on thevideo.
Speaker 2 (35:37):
What I thought it meant was, if you went to the
channel you would see, let's say, mark Rober and Mr Beast
collaborated on a video.
You would see that same videoon both channels.
Probably that is not what Iexperienced.
I went to MrBeast's channel.
(35:59):
I could see he collaboratedwith Mark Rober, so I went to
his channel, but he had made adifferent video which was
collaborating with MrBeast, so Ididn't see how those videos
were being shared to the otherviewers.
But yeah, maybe you're right interms of a subscription feed
and a home page.
They mentioned.
Speaker 1 (36:18):
They mentioned the subscription feed, so I would
love who uses a subscriptionfeed these days.
Well, listen, I didn't say itwas a great way to do it,
because not a lot I mean I do,but not a lot of people do, but
that was one of the places thatthey said it could come up and
then also it could be promotedto the viewers of that other
channel.
I don't know how they determinewhen to do that, um, but they
should be doing that anyway.
(36:38):
I think I feel like, uh, soit's interesting.
Again, if you collaborate witha lot of creators, this could be
really cool, especially even ifit's creators of your own size.
I think it's a really coolthing.
It should have probably beenout a lot way before this, but I
like this.
I like this and I like the nextthing that they announced,
which I think is super cool autodubbing with lip sync to me
looks game changing sounds gamechanging aesthetics.
(37:06):
now I'll start telling you aboutthe things that have really
changed.
So, for the people listening tothe audio podcast, you might be
like, oh yeah, I've heard theauto-dubbing before.
But what's happening is we'rewatching a video and while it's
dubbed in one language, his lipsare moving to match that, and
then, when it's dubbed in theother, when he says it in the
normal language, you know, samething, right?
Speaker 2 (37:26):
We'll just carry on playing and listen to how the
accent changes here.
Speaker 1 (37:29):
First of all, the camera department.
There have been someinteresting upgrades in the pro
versions, but there is Whoa,what happened there?
Yeah, I don't know what that'sabout.
I don't understand, like, howhe went from having like a
normal English thing to, all ofa sudden, a very deep Hispanic
accent.
I don't know what that wasabout.
That was interesting.
Speaker 2 (37:51):
And accent.
I don't know what that wasabout.
That was interesting.
And also we saw or heard thislast year with auto dubbing.
We've had a year of thatchanging people's voices to
different genders.
Oh really, yeah, there's a fewexamples of where it like was a
clearly a male voice and thenthe dub is into a female voice.
Speaker 1 (38:10):
So why did that?
I wonder why they allowed thisto be in the video, because it
almost seems like it's a mistakeof some weird.
You know what I mean.
It almost seems like it was anaccident.
Speaker 2 (38:18):
I will believe this quality of auto-dubbing and
lip-syncing when I see it andhear it on videos on YouTube.
Speaker 1 (38:26):
I agree with that, if it works like this.
Speaker 2 (38:32):
I think it's great cool, yeah, absolutely if, if,
yeah, fair, I can give thesomewhat dodgy accents if it's
sounds like a human beingtalking with intonation and it's
an accurate dub, I will saythat within the next year that
is more than 100 possible.
Speaker 1 (38:50):
Like we're again, everything is exponentially
growing, so I have zero uhcompunction.
I think this isn't going tohappen.
I think it's definitely goingto happen.
The one thing I will say is um,from a views perspective, this
doesn't often like grow achannel's audience in the way
you would think it would,because we've typically seen
(39:11):
from YouTube and the algorithm,algorithmic portions of YouTube
I think would have to change,for this is that usually when
something gets pushed to onelanguage, it gets pushed to that
language, and then sometimesyou get a sprinkling of other
languages, but generallyspeaking is one language.
So I wouldn't expect to see anEnglish creator have a whole
bunch of Spanish speakingviewers all of a sudden and it
(39:32):
not affect their englishspeaking audience like
something's going to happen.
At least that's the way it iscurrently.
If they have kept that into inmind, as they're, you know,
building this out and you juststraight up, grow it.
Grow more viewers.
That's cool.
It's just not been the case upuntil this point.
So well, I guess we'll have towait and see um, and then
finally, likeness detection.
(39:53):
This is something we probablywon't have to worry too much
about, but think about the basicprecepts of copyright claim
detection.
But with your likeness, whichis cool, I mean it doesn't
really affect me too much.
Uh, probably would affect you alittle bit because I know
people steal your videos all thetime yeah, yeah, it could,
could be, yeah, uh, how muchdifferent oh, it's for ai.
Speaker 2 (40:14):
Someone makes an ai version people in authority or
like a, a big following.
Yeah, it will be useful,certainly.
I'm curious how well it works,given that, the one hand, google
is giving you tools where youcan create a possibly well-known
(40:37):
person through AI and then,when you publish that video to
YouTube, that well-known personsees that they've got a likeness
detection and they need to dealwith it.
Thanks to google offering toolsfor people to do that so do you
think?
Speaker 1 (40:55):
for what?
How often do you think thislikeness detection actually
going to be used by a creator?
Not necessarily small creators,probably never for a small
creator, but like yeah, I mean,mr b, sure, like some of the
yeah I guess it's not.
Speaker 2 (41:13):
It's not so much how often is it going to be used,
but how much of an impact is it,or how many viewers are
potentially going to be misledby such?
Speaker 1 (41:23):
content.
I understand what, and thissays try this today.
I don't know if that means thatit actually is there, but but I
will say this.
This is mainly for like safetyand stuff, because people can
deep fake stuff and I and I getthat and I actually appreciate
that.
But with all these updateswe've looked at, I start to
think millions of dollars werespent for each one of these
things.
I mean probably tens orhundreds of millions, because if
(41:44):
you think about the software,how much of that money could
have been used for somethingelse, like get our views back.
Can we?
Can we have someone work onthat for a minute, instead of
making little pictures move likeI don't care about that?
Uh, I don't care if you putaudio with.
Make some other stuff, man,make my videos go out to more
people.
How about you work on that andspend tens of million dollars on
that, rather than I can take apicture of me dancing like I
(42:05):
don't care about that personally?
Speaker 2 (42:07):
that's just me being grumpy I guess uh, youtube's
answer would.
So that would be.
Think of all of the storiesthat haven't been told yet by
the potential creators whohaven't had the tools to realize
their potential I mean, youcouldn't have said it and they
couldn't have said it better.
Speaker 1 (42:27):
I think maybe they should hire you to just make a
little video for them that saysyeah for me.
I'm like, I don't care aboutall that, give me my views, all
right, I want to thank Rob forcoming through and talking about
these updates.
You already talked about themon the main channel.
You can check that out, ofcourse, and of course, if you're
listening to the audio podcast,you can send us a text message
(42:50):
In the show notes.
There's a link there that letsyou do that.
But you got to stick tunedbecause you got to stay tuned.
Stick tuned probably does not,probably don't want to do that.
Stay tuned, stick around.
That's what I was trying to say.
I was trying to say two wordsat one time, because later this
week, if you're listening tothis live, live, uh, me and dan,
I'm gonna talk about the otherthing that's going on youtube
right now all the views goingaway.
(43:10):
It's over for us, rob.
It's over.
We've been canceled by by theyoutube algorithm.
Can't wait to talk about itagain all right.
Everyone, thank you for joiningus.
We'll see y'all in the next one.
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