We Tried The Collab Feature, Here's EXACTLY What It Does.

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Watch the video version: https://youtu.be/Na8rto6X_M0

vidIQ India: https://www.youtube.com/@vidIQIndia

We test YouTube’s collab feature with real data, compare two collaborations with opposite discovery patterns, and share how vidIQ India used a single launch to stand on its own. We also tackle shorts vs long‑form conversions, time sacrifice, and cultural insights that change how you read subscriber counts.

• Why audience fit beats audience size for collaborations
• How the collab feature seeds subscription feeds and triggers recommendations
• VidIQ India launch results and sustaining views without a collab boost
• SPEED vs Nomad Push case studies and what made one “stickier”
• Turning shorts viewers into long‑form viewers with bridges and expectations
• Practical time sacrifices, prioritisation, and avoiding burnout
• “Hyper subscribe” in India and what subscriber counts really mean
• Future tools: sponsored segments, detection, and creator control

Feel free to subscribe on YouTube. If you’re listening to the audio podcast, leave us a five star review

Episode Transcript

SPEAKER_00 (00:00):
I have an answer to this question.
Hit that publish button.

SPEAKER_03 (00:03):
YouTube Shorts is another platform in the same
app.

SPEAKER_01 (00:08):
It's just the word is sacrifice.
That's all there is to it.
Hey, welcome to the OnlyPodcast.
It's incredibly internationalevery single episode because we
got three hosts from threedifferent countries
simultaneously.
We're the only podcast in theworld that can do that.
I am your host, Travis, as I amevery single week, and I can't
wait to introduce you to someonenew.
But first, I'm going to bringyou back someone old.
That's Rob Wilson.
How are you doing, Rob?
Someone old?

(00:30):
Yes, you're old.

SPEAKER_03 (00:32):
Travis, I have a question for you.
Given that our stingers are soamazing and yet also older than
myself, do you think they'regonna get entered into the
Smithsonian Institute at somepoint?
You know, like um where theypreserve like films of important
cultural heritage like Jaws andIndiana Jones or whatever.
Like I'm hoping that our VidIQstingers are gonna are gonna end

(00:56):
up in the same place.

SPEAKER_01 (00:57):
They couldn't be able to at this point, people
haven't heard them in months.
I knew you were gonna say that.
Yeah, because they get editedout, so people don't even know
what you're talking about.

SPEAKER_03 (01:06):
Anyway, um editor.
We're gonna put that in now justjust so that all makes sense.
Finger snap.

SPEAKER_02 (01:13):
Welcome to Two Talk.

SPEAKER_01 (01:15):
Oh, all right, all right.
Well, there I like that becausewe do get edited.
All right, and our next host isa brand new person here to
VidIQ, Prags.
How are you doing, Prags?

SPEAKER_00 (01:24):
Hey Travis, hi Rob, thank you so much for having me.
Uh I'm doing great.

SPEAKER_01 (01:30):
Nice.

SPEAKER_00 (01:31):
Yeah.

SPEAKER_01 (01:32):
So for people who don't know, Prags is uh the host
now of the new VidIQ Indiachannel, which we just launched
very recently.
She is the face and thepersonality of that channel.
Um, Prags, tell us a little bitabout yourself just so people
can know who you are and peoplecan start to love you like they
love us.

SPEAKER_00 (01:47):
Wow.
Uh thanks, Travis.
So hi everybody.
My name is Pragya.
I am the host for VidIQ IndiaChannel.
Uh, so make sure you subscribeto the channel because there's
some cool stuff coming up onyour way in Hindi.
So hi, Hindi people.
Um yeah, I'm a video producer byprofession, and I've done done

(02:09):
some cool marketing jobs inIndia.
I started as a travel contentcreator back in 2022.
And yeah, that's how my love forvideo making started.
And I love uh talking to thecamera, and I'm here.
That's about me.

SPEAKER_03 (02:26):
It's pretty funny when you uh describe yourself as
a uh uh video professional, uh,because I certainly haven't ever
professed myself as that.
I'm just like a guy talking to acamera, and hopefully people
walk.

SPEAKER_01 (02:38):
It's funny.
Uh, Prank and I talked beforeyou got on, we were talking
about this exact thing how younever give yourself enough
credit.
It's very interesting how peoplesee you versus how you see
yourself.
And I think that's true for alot of YouTube creators too.

SPEAKER_03 (02:49):
Yeah, I I guess so.
I guess so.
I I'll tell you why I why Ithink I'm very humble and uh
don't think much of myself.
It's because for an hour, what Iwill do, Travis, is record audio
replies to comments.
You know, you can do that now.
Um I forgot about that.
So yeah, you can do audioreplies, and then after an hour,
when you see somebody commentback and they say, I didn't hear

(03:11):
anything, and then realize forthe last hour you've just been
recording silence to 20 people,that's what keeps me humble, and
that's what I did yesterday.

SPEAKER_01 (03:20):
And you can only do that on mobile, right?
Of audio replies, yeah at themoment.
That's why I don't see itbecause I I do most of my stuff
on desktop.

SPEAKER_03 (03:27):
I I checked back on my computer and it said cannot
transcribe this message.
I'm thinking, what?
Well, and I'm gonna messageyourself and I press it and it's
just brilliant.

SPEAKER_01 (03:39):
Oh my gosh.
Um, yeah, so the thing is thatif you're watching this on
YouTube, you're probablynoticing, depending on what
channel you're watching from,um, that uh you maybe either are
not familiar with prags, butbecause you're seeing this on
the main channel, or you arefamiliar with prags, but you've
never seen me before becauseyou're seeing it on the channel.
So we're doing the collabfeature across three channels.
We've done the collab featurebefore, and I I want to explain

(04:00):
why we're doing it this time,and then also some of the things
that we've learned over the lastcouple months.
First of all, there's anexcellent video by Rob uh on the
main VidIQ channel that recentlyjust talked about this.
I actually really enjoy it.
And as someone who is deep intohow the collab feature works and
has been promoting it ever sinceI've ever started using using
it, it was very accurate.
Um, and we're gonna actuallydouble down on some of the
things you said because of moreinformation that came in since

(04:21):
that video went live, which wasonly a couple days ago.
Um, so if you're on the Indiachannel, you'll know again,
you're gonna see this video.
If you're on the main vid IQchannel, you've seen this video,
and if you're on the obviouslythe podcast channel, you've seen
this.
And the way the collab featureworks is it puts the video at
least first in the subscriptionfeed of the other channel.
So this video is being primarilyposted on the podcast channel,

(04:41):
but it's also being shown to thesubscriber feed for India and
the main channel.
What happens after that is kindof where the magic is, and
that's what I want to talk abouttoday.
Again, I've I've promoted andtalked about this feature a lot,
but I just can't talk about itenough because it's the one
feature vid IQ or VidIQ, YouTubehas finally come out with that
actually works in the way thatthey say.
Rob, you said in your video thatone of the things in the help

(05:03):
feature was or in the helpsection was that it actually
does algorithmically change somethings versus just whatever the
other things that they've evercome out with uh did.

SPEAKER_03 (05:13):
Yeah, I I think it does because it essentially, and
I think the best way Irepresented it visually was like
you have a video and you haveyour sphere of discovery for a
channel.
Let's say it's on a podcastchannel, it's about 4,000 um
subscribers and other people whowatch content, right?
But then when you add acollaborator, it's essentially

(05:38):
not adding their entire sphereof influence.
You don't know how often itappears in suggestive videos and
the homepage and whatnot, butyou can clearly see from the
analytics how many people areseeing in subscription feeds,
which is kind of a revelationfor me that how many people are
using the subscription feed andthen actually watching content
from it, like it exponentiallyum improves reach.

(06:00):
And like the best thing that wecould prove is yeah, okay, we
can share it between ourselves,like we can share a content
between the podcast, thetutorial channel, the India
channel, but everybody in thatarea is probably already aware
of us and maybe other channels.
But Travis, when you'recollaborating with Speed and uh
reminded what's the uh homelesschannels called nomad?

SPEAKER_01 (06:23):
Oh yeah, uh Nomad Push, which we'll talk about
later.

SPEAKER_03 (06:26):
They're entirely new viewers who I don't want to say
they're being forced the contentonto them, but that it's it's
relevant because they're beinginterviewed uh by you, Travis.
Uh like that is just uh almostlike an algorithm, an algorithm
key that's been unlocked orswitched that just gives you so
much more opportunity.
Having said that, you need towork with the content that makes

(06:49):
it relevant to that newaudience.
Like you can't just collaboratefor the sake of collaborating.
It's still the discovery isstill determined by the
audience.
They may see the thumbnail, butthey've got to click on it
because it interests them,because it's been recommended to
them by the collaboration tool.

SPEAKER_01 (07:06):
And it's important to note that um the VidaQu India
channel uh was benefited ofthis, but we have always had a
large Indian audience.
It's just that we were neverreally speaking directly to
them, and now we can with thischannel.
So, Prax, talk to us about someof the community you've seen
come over since we've launchedthat channel with the collab
feature.
So people so it was basicallylike, hey everyone, now we have
an Indian channel.
If you're an Indian viewer, youmight be interested, and all of

(07:28):
a sudden, boom, now we've beenable to laser focus, and that
channel is pretty much blown upright off the bat, which is
great.

SPEAKER_00 (07:33):
Yeah, I want to talk about this.
Okay, so initially when I wasstarting up, I was really
nervous about oh, I'm gonna getjust 200 views.
And that was like freaking meout.
Uh, but I was like, this is howYouTubers do, like that that's
how you start.
But then uh after this feature,I kind of collaborated uh with

(07:54):
the main channel, and oh my god,the views, uh it still has, I
think, 4K views, and that justboosted my confidence that I can
do it.
And yeah, it kind of broughtcommunities, uh the Indian
community who are a user ofBidIQ, they were like really
excited that BidIQ India isfinally here, and uh yeah, I

(08:15):
think the comments made it very,very clear that we have a lot of
people from India using BidIQ,and now they're just super
excited about the India channel,and that's that's it's going to
be in a native language, so it'smore clear to them that what are
the features and how it can behelpful for them in their
YouTube growth.

unknown (08:35):
Yeah.

SPEAKER_03 (08:36):
Can I just you, Prague?
So, like the the first video uhthat you published with the help
of a collaboration from VidIQ,um got just over 4,000 views,
which is nice.
The second video has that beencollaborated with the main
channel or not?

SPEAKER_00 (08:53):
No.

SPEAKER_03 (08:54):
So this is where things get interesting because
the second video has 2,700views.
Wow.
And so it that is standing onits own two feet.
Like we've given it a launchpad, but now the audience has
naturally gravitated onto thechannel, and the next video
they've seen Prags on thethumbnail, why you should start

(09:14):
a YouTube channel even ifnobody's watching, which
hopefully relates to theaudience that they're speaking
to.
They've thought, yeah, I'm gonnaclick on that because I enjoyed
the first video, and this newvideo is relevant to me.
But the vid IQ subscription feedon the main channel is not
supporting that anymore, so likeit's kind of it's almost like
yeah, collaboration tool's doneits job.
Let this bird fly, you know,this channel.

(09:36):
It has the wings now, and ofcourse, Prague's leading that is
doing a fantastic job because Ithink your mission to get a
thousand subscribers by the endof 2025.
Yeah, and you're already at 811with 50 days left, 40 days left.

SPEAKER_00 (09:52):
Yeah.
Yes, I'm super excited, and I'msuper happy that I I thought
that I would be at 200subscribers hardly in the first
month.
And I think the collaborationfeature really helped to boost
that up for me.
So I'm I'm really happy aboutthat.

SPEAKER_01 (10:08):
Yeah, and as Rob said, like once it kind of
you're almost like laser focusthe right audience right off the
bat, which is what happenedthere.
So people who were um vidIQIndia followers, um, a lot of
them were watching the main vidIQ channel, but obviously didn't
know about VidaQu India, andthey're like, whoa, this is what
I actually want.
And then YouTube can go, oh,okay, well, I actually know
other viewers like this.
Let me laser focus those peoplein.

(10:30):
And then the next video cameout, and boom, now you're
standing on your own two feet.
Let's take a look at what thelast two videos on this podcast
channel done.
Now, I went into this kind of II kind of knew.
Welcome to Travis Flexes.
I'm about to flex hard.
I'm about to flex real hard.

(10:50):
Pew.
Um, the thing is, I knew I hadan idea of what was going to
happen here, but I think even myidea of what was going to happen
uh was I was rightexponentially.
I I hate to say it like that,but I was right because I'm
smart.
So let's start with the speedvideo.
So shall we?

SPEAKER_03 (11:07):
I was right exponentially.
Exponentially.

SPEAKER_01 (11:09):
That's a new phrase here.
I'm gonna share my screen.

SPEAKER_03 (11:12):
So this is what statistically I can never
remember which way around itgoes.
Travis, that is statisticallyinsignificant.
Yeah, that one.

SPEAKER_01 (11:21):
Yeah, yeah, yeah, yeah, yeah.
Um, so I'm gonna, if you'rewatching on YouTube, this is
gonna be helpful.
If you're listening to the audiopodcast, maybe in your car,
you're definitely gonna want torewind to this part and watch it
on YouTube.
Um, so I'm gonna share thestatistics from the first one.
So the first uh collab uh thatwe did with uh clients of mine,
uh Speed.
So Speed is um a couple ofpeople who were on the Donut

(11:42):
Media channel.
Donut Media is like 8 millionsubscribers.
Speed is now now at like 1.8million subscribers.
I've known these guys for years.
Uh, I've been like coaching themand everything for years.
And I was like, hey, you guysshould just come on the podcast.
Now, uh Speed does um like men'slifestyle type content, and I
knew just from you know himhaving such a large audience and
you know, like a video thatfails for them gets 400,000

(12:05):
views.
Like that's a stinker for them.
So I kind of knew just by thethe just by numbers that this
was gonna be a good um goodvideo for us, regardless.
Um again, it's it's differentsubject matter, so it's not
gonna appeal to everyone.
It is an interview of the mainhost and and his production
team, but it's not like and theaudience that watches it is more

(12:25):
into the subjects that they talkabout rather than the host
specifically, although they lovethe way the host gives the
information.
So here's here's some of thestatistics from that video.
So the the total views on thisis uh 18,000, and that is uh at
the time of producing, that'slike the most listened to
podcast uh in this podcasthistory, not just the YouTube

(12:45):
channel, but like audio.
Uh, because there's audio, youhave to audio listens to it as
well.
But when you look at like umwhere the traffic came from,
almost 80% came from thesubscriptions feed, which is
what we talked about.
That number is insane.
That's insane, and that'sobviously from their
subscription feeds, not fromours.

SPEAKER_03 (13:01):
Yeah, and this is what proves the point.
You've got 14,000 views from thesubscription feed.
The podcast channel has 4,000subscribers, right?
So it's statistically impossiblefor this channel from that fee
from that source to create thismany views.
That's a collaboration tool in anutshell.

SPEAKER_01 (13:18):
Yes, and then everything else is the
recommendation and stuff.
Now, what I what I want to putout here is that again, going
into this, I knew that thiswould be what we're looking at
now, which is a lot of peoplefrom their subscription fee will
watch it, and it's kind of a oneand done thing.
They, you know, they're reallyinterested in the host, yeah,
uh, but they're more interestedin the subject matter.
And the viewership of that is sothis was more of a like, let's
talk to a big YouTuber, get somereally cool um content from

(13:40):
them, but it's gonna be a oneand done, probably not gonna
help the channel overall.
I have been talking about foreven a week before the post came
out, the the next collab cameout, uh, about this channel that
I started watching um calledNomad Push, about this YouTuber
who's homeless in Japan and doesa YouTube channel.
Now, to me, that is interesting,and his channel is about him and

(14:02):
his journey.
It's basically a vlog.
The difference between thatchannel and speed is speed is
like they'll do like uh why thehistory of of uh like Levi's
genes and stuff.
So it's like this big subject.
His channel, uh, despite beinglike a fourth of the size of it,
like he has he has like 300,000subscribers, and like I said,
the previous channel is 1.8million.

(14:24):
His viewership is ravenous.
He gets like 100,000 views pervideo, which is crazy for a
channel that has like 300,000subscribers.
That's crazy.
But they're there for himspecifically.
So an interview with him isdefinitely more sticky and more
interesting to that viewershipthan an interview with the host
of something you might bewatching about the subject.
So here's what these analyticslook like, and they're quite

(14:47):
different.
And I love this.
This video, with in a week lesstime, has 21,000 views, so it
has more views than the otherchannel, despite the fact that
it's a much larger channel.
And if we look, we can see why.
Recommendations are now 70%, notsubscriber feed.
Subscription feed is 13%.
So what happened was this iswhat I was hoping would happen.
It starts at the subscriptionfeed.

(15:09):
So it goes over to hissubscription feed.
People interact with it veryhighly.
They watch it, they engage withit, they like it.
YouTube immediately goes, I knowthat viewership.
Let's get out of thesubscription feed.
Let's just go to the home page,let's just recommend it to the
up next in the home feed, whichis where the juice comes from.
And as you can see here, almost14,000 views came from YouTube
recommendations, not thesubscription feed.

(15:30):
And this is where you start tosee the algorithmic um juice
behind this feature, whichexcites me to no end.
And while some of the people insome of the comments have said,
Oh, well, you need to have a bigchannel.
No, this can happen at any size,even if you have two smaller
creators.
Your channel, if done correctly,if you go into the right collab
correctly, can use the algorithmto help grow that channel in the

(15:53):
views.
And by the way, 188 subscribersjust from this video, which is
which is wild from one video.
What about the um LVD, Travis?
I see so the view duration isstill pretty good.
It's 12 minutes, which is alittle bit more than um normal.
So it's good because so that soit's above average.

SPEAKER_03 (16:10):
Like you're bringing in a new uh like potentially a
newer audience, right?
They're engaging more than quoteunquote the core audience of a
podcast, which is but because,and I just want you to I I can't
focus on this enough.

SPEAKER_01 (16:24):
It's because of the type of content that he does
that aligns directly with thecontent I'm doing.
It's an interview with him.
When you watch his channel, theonly reason you're watching his
channel is for him, so it makessense and it connects deeper
with that audience.
And I'll tell you right now, hisaudience, like the comments are
so wholesome and so amazing.
It's such a cool group of peopleto come watch it.

(16:45):
Although I can tell some peopleare a little confused.
I think they think this is onhis channel because, like, I
love you, I love you.
And I'm like, I'm you don't knowme, but you can love me if you
want.
Um, so I I again it really,really, really means that if you
think about this ahead of timeand really use it with the right
content and the right channel,it's game-changing.

SPEAKER_03 (17:07):
I've got a couple couple of questions here,
Travis.
Um given that there's beensuccess for the podcast channel,
and it feels like the theaudience has gravitated over and
enjoyed the content.
Uh do you think it would beworth then reaching out to Nomad
Push and saying, hey, thispodcast did really well?

(17:29):
Would you be interested in maybetaking a bit of it or a clip of
it and putting it into one ofyour videos on the channel?

SPEAKER_01 (17:35):
On his channel?

SPEAKER_03 (17:36):
Do you think there's do you think there's potential
there, like to take thiscollaboration further?
Or is that too much too much ofan ask?
Too much trying to prime.

SPEAKER_01 (17:44):
So I was actually kind of surprised he didn't
record it because he does inreal life stuff.
So I'm kind of surprised I waskind of surprised he didn't
record himself recording, right?
But I think it's because of howwe yeah, how we did it.
Um at this point, it's you know,hit his his vlogs are like in
kind of well, they're they'rereal time, but they're not,
they're being recorded all thetime.
So that time has passed.
But he's he like he shared it inthe community tab, never asked

(18:05):
him.
I told him that we're going todo a video on the main channel.
So what I could do is say, hey,when we post that, would you
mind recording yourself watchingit?
And if you want to, if it makessense to put in your blog,
that'd be cool, but you don'thave to.
That would be of interestbecause we're gonna do a video
about him on the main channel,which I'm super excited about
because he's such a coolcreator.
By the way, if you didn't hearthat podcast, go back and check

(18:25):
it out.
Um, Nomad Push is such a such anamazing channel.
The guy is still homeless, butdoing crushing it on YouTube,
and he's one of the only YouTubecreators, Rob, that I've
actually bought merch from.
Wow, I never buy merch, but he'ssuch a cool creator that I'm
like, I gotta buy that merch.

SPEAKER_03 (18:43):
The second question is does it now raise a dilemma
for the podcast channel?
Like, what do you do next?
Are you now locked into uhinterviewing large channels and
creating a collab out of it?
I mean, I guess the answer ishalf no because you you're
talking to pleb Rob here, uhrather than rather than the you

(19:09):
know the YouTube royalty.

SPEAKER_01 (19:12):
Uh, but yeah, like does it bring any concerns for
you?
It's a great question.
I'm glad you asked it becauseit's something I have been
thinking about the last coupleof days, and that is that um,
you know, we always tell you youhave to double down on things if
you want the momentum to go.
There's no way in heck that, andas much as I love all three of
us, that we're getting 20,000views on this pack, it's not
happening.
Yeah, I quit.

(19:37):
Rob is gone, ladies andgentlemen.
Um I mean, seems unlikely.
Let's how about that?
Let's say it seems unlikely.
So the that's a good question.
And to a certain degree, theanswer is kind of yes.
Like, I and I don't mind doingit.
If I find the right channels totalk to, I'm going to.
It makes a I mean, you look atlike um Colin and Smear, they do
similar things.

(19:58):
But the heart of this channeland the heart of this podcast is
to help YouTube content creatorsgrow.
So it's not just talking toYouTube content creators.
One of the things that I I madesure in both of those interviews
is that you could take somethingaway from it.
And Robin had a lot of reallycool things to say about how he
grew his channel, the thingsbecause he was on YouTube for
six years before anything reallyhappened for him.

(20:19):
Like he failed, like he sayshimself, he failed with his
first YouTube channel.
So, you know, he I believe ifyou watch that, even if you're
not there for the entertainment,you're gonna learn something as
you took content creators.
So I have to just make sure thatwhen I find these these content
creators, that there's stillsomething for our audience to
learn from it.
So uh yeah, I think I do kind ofhave to do more of it, which I'm

(20:42):
fine with, but we're gonna dostuff like this all the time,
like we're doing right now.

SPEAKER_03 (20:46):
And final question, and I realize I'm taking up a
lot of uh no no, we got this atthe podcast.
You've kind of already addressedthis, but isn't there an element
of uh just big channelsbenefiting from this tool?
It's it's something that onlythe privileged can make use of
because we already haveaudiences.

(21:09):
I've seen in the comments of thevideo that I made people saying,
yeah, but why what if I don'thave any audience?
Like I'm not getting anyimpressions now, so why am I
gonna get any impressions if Iuh collaborate with somebody who
has 10 subscribers?
And that's a fair question, andyou know, I'm kind of like um
it's fair, I'm not sure how tohow to answer that.
Maybe we're just saying, yeah,big channels, more more power to

(21:32):
us.

SPEAKER_01 (21:33):
Well, here's the thing.
I when I was first starting out,I collabed with channels that
were my size, and without afeature like this, it it helped.
Like when I had 500 subscribers,I was collabing with the other
four and five hundred subscriberchannels, and I was getting like
a thousand, two thousand views.
Um, when we collabed withwithout this feature, if we had
this feature, it would have itwould have been amazing.
What was that?

(21:54):
What was what was that?

unknown (21:57):
What was that?

SPEAKER_01 (21:59):
Did something just happen?
What happened?

SPEAKER_00 (22:01):
Yeah, I think it was the string of my mic.

SPEAKER_01 (22:04):
Oh.

SPEAKER_00 (22:07):
I am new to this guys, please.

SPEAKER_03 (22:10):
Oh but like you know, when there's like a tense
horror movie and like you havethat single thing.
That's what I thought it was.

SPEAKER_01 (22:20):
That's awesome.
So here's the thing.
Um a couple of weeks ago, we hadTori on for the first time.
She'd never been on a podcastever.
This is Prag's first podcast ofany type.
So that's another that's anothercool cool thing that's
happening.
Um what was the question?
I forget.

(22:40):
Can I can I just hang on hangon, pause, pause this podcast
for a second.

SPEAKER_00 (22:44):
What's my experience?

SPEAKER_03 (22:45):
Travis is multitasking here, right?
I'm always multitasking.
And he's sharing the channelstats in our internal Slack.
Like, ooh, look at how well I amdoing.

SPEAKER_02 (22:55):
Come on, come on, man.

SPEAKER_01 (22:56):
It's time to flex, man.
It's time to flex.
Um, all right.
Well, let's let's start helpingYouTube content creators because
we are here uh patting ourselveson the back.
But to your to your question, Ithink it was um, what about
smaller content creators?
Again, when I first started out,and I didn't have any kind of
backing, I just found the peoplein my niche.
We collabed together withoutthis feature.
If we had this feature backthen, it would have been even
better.

(23:16):
And the reality is, I reject alot of these excuses because I
had to do it myself.
In my first year on YouTube, Icollabed with a channel with 2
million subscribers.
If I can do it, you can do it.
It's not a matter of like, oh,woe is me.
If you want a woe is me, you'regonna be where you are.
Like, that's never gonna change.
You've got to push forward.
Robin is homeless, and he's gota successful YouTube channel.

(23:38):
This guy doesn't have a home.
So you have no excuse.
Zero.
I don't want to hear it.

SPEAKER_03 (23:44):
I really don't.
You know, YouTube already has awoe is me feature, and it's
called the hype button.

SPEAKER_01 (23:52):
I'm joking.
I'm joking.
Oh my gosh.
I've not got to be a good one.
All right, let's go.
It's not the hype button, isjust don't even worry about it.
All right, look.
If you're new here, we tend totry to eventually help you grow
your YouTube channels.
And one of the ways we do thatis by answering your questions.
You can do that in two differentways.
If you're listening to theaudio-only podcast, in the show
notes, there's a link to send usa text message.

(24:13):
And this first text message uhcomes to us and it says, Hey, I
just wanted to send a huge thankyou for reading my text on the
recent Tube Talk episode.
What actually decides yourYouTube growth?
Hearing my name pop up on theshow honestly made my whole
week.
I've been following Vid IQ foryears and been tuning into the
podcast with Travis since itlaunched.
I've learned so much from youguys.
I can't thank you enough for allthe insight you share.
It's just tough jugglingeverything between content

(24:33):
creation, caring for 70 plusreptiles and amphibians, working
a full-time job, going tocollege, tackling house repairs,
renovations, and still beingpresent for our wife and two
girls.
But I'm trying.
So if you have any advice how tojuggle all this, I'd love to
hear it.
So this is about juggling reallife and YouTube content
creation, which I think all ofus to some degree can talk
about.

(24:53):
Prags, um, you are currently inthe middle of traveling through
India, which is wild, right?
So you're not even at home.
So tell us how you are jugglingthose things and traveling.

SPEAKER_00 (25:05):
Of course.
So I would like to start fromthe very beginning.
Uh, I started as a travelcontent creator.
Back then I used to lovetraveling, and uh I also was
really passionate about makingvideos.
So I started creating thesetravel content, and I kind of
just lost myself in that processbecause I loved traveling, and

(25:30):
then I also loved making videos,but then doing it together was
such a tough job, and I waslike, okay, I have to give up
one thing, uh, and I then then Icontinue traveling and stopped
making videos.
So I just have one video of mytravels on YouTube on my
personal YouTube page.
So yeah, it was so bad that Ihad to leave one thing.

(25:51):
So I understand the pain.
Uh talking about traveling rightnow and then creating videos, I
think I'm able to do it becauseit's my job.
And uh yeah.
I think if I was supposed to doit for my own self, I wouldn't
have done it for my own channel.

(26:11):
But because it's my job and I'mdoing this for Vidaikue India as
my job, that's the reason I'mdoing it.
Basically pressurizing myself togo ahead and also following
something that I love, which istravel.

SPEAKER_01 (26:25):
Rob, before you started at Vid IQ, you had a
channel and it did pretty well.
So, what how did you you knowjuggle all of these things?

SPEAKER_03 (26:34):
I I think I resonated a lot with um what
Prags mentioned there, in thatthere comes a point where you
have to make a decision aboutwhat's more important to you,
uh, especially when you'recombining a passion and this
newfound love of creativity andmaking content.
And I was able to juggle my ownchannel vid IQ and full-time for

(27:01):
a while, but it when it becamemore serious and when it got to
a point that my own channelcould help me with like
disposable income, you know,buying more games or like or
leisure uh activities versus thevid IQ stuff, which could pay my

(27:22):
rent and make allow me to gofull-time.
Priorities kind of kicked in alittle bit.
Fortunately, it was makingYouTube content about YouTube
education, inspiring people, andI love that just as much as
tech.
Well, maybe I'm not sure if I'lllove it as much 10 years later.

(27:43):
Got me got me now in anexistential crisis for me one
second.
Yeah, okay, I'm gonna carry ondoing YouTube education for now.
But yeah, there comes a timewhen you have to make choices,
and and going back to thatperson's comment, I think what
what they have to look at hereis making these tiny sacrifices.

(28:05):
And what I mean by that is ifyou spend uh an hour watching
television in the evening whenthe kids have gone to bed and
you've fed all of your reptiles,maybe you have to make that
sacrifice to to do the YouTubecontent, or wake up an hour
earlier in the morning to justspend a little bit more time uh
writing a script or whateverthings that you need to do

(28:27):
creatively.
And like somebody's I I I don'tI can't quote anyone who said
this, but people will say if youreally want something, you
really uh desire it and yearnfor it, you will make time, you
will find a time.
And if you don't, then it's justnot that important, and that's
completely fine.
You know, you just you just haveto accept that.

(28:48):
I mean, my advice is really justset up a channel where you just
live stream feeding your 70 plusreptiles every single morning.
I think that would befascinating.

SPEAKER_01 (28:56):
Yeah, you're not wrong.
Um, my journey was interestingbecause I worked at a corporate
job um uh for years, like by bythe time I started my YouTube
channel, and it I was very muchunder the crunch that he was
talking about because uh it tookme anywhere between uh,
depending on traffic, 45 minutesto an hour to get to work and

(29:17):
leaving downtown Seattle to getback home.
If there was a baseball game orsomething, I mean there were
times it took me two hours toget home.
So I would leave the house, itwould a lot of times be dark.
I would get home, it would bedark.
And in that time, I still wantedto make YouTube videos.
So I would go to work all day,come home, and by the way,
during lunch break, watchYouTube videos about how to make

(29:39):
a YouTube channel.
So I was taken to this.
I was mostly Roberto Blake.
Um, so I I did watch some Fed IQstuff, but it was mostly like
Roberto Blake and Nick Niman.
Yeah, you can leave now.
Um and then I'd come home, I'dmake comments.
I've left the podcast for threetimes.
Then I'd I would come home, Iwouldsenly watch more live

(30:02):
streams of about how to makeYouTube content.
I would make the content andthen I would, you know, go to
work.
And a lot of times, I'll beperfectly honest, I called in
sick a couple times to work todo content.
I I really wanted it.
I I was taking a corporate jobwhere I was making a lot of
money, uh, even more than nowthan I make now.
And I was like, no, this otherthing is what I want.

(30:22):
And then when I was given theopportunity to come to VidIQ,
which would also give me moreopportunity to do more YouTube
content, I was taking a huge paycut.
So it was a huge risk, a veryhuge risk for me.
Um, but I know it's somethingthat I wanted to do.
So I made a bunch of sacrifices.
Now, I didn't have a wife andkids.
I don't have a wife and kids, sothat's maybe different for you.
And that you that's anotherwhole other part of your life

(30:44):
that you have to like giveyourself to.
So I was without that.
Um, but I had a bunch of otherstuff I had to do.
I had a little dog, which I knowmight not sound like a lot, but
it was a lot.
I love that little guy.
It was a lot.
Um, and then of course, work,which was heavily stressful at a
corporate job in downtownSeattle.
So um I understand it's just itthe word is sacrifice.
That's all there is to it.

(31:05):
Sacrifice.
You're gonna have to uh get ridof some of the things you like
to do, pretty much for the thingyou love, hopefully.
Um, next message.
This is also a text message, butthey left their name at the end
of it, so I know that their nameis Kyle.
Kyle says, Hey Travis, and anyother guests, I would probably
listen to your advice ratherthan his.

(31:25):
Okay, look, the slander againstme right off the bat is not
going to be accepted.

SPEAKER_03 (31:30):
Is that against the guest or you travel?

SPEAKER_01 (31:33):
No, against me.
It's against me.
Against me.
Uh, my long form is hardlygetting any views.
Well, that's because youslandered me.
That's um getting hardly anyviews.
But when I cut those down andput them into shorts, by the
way, this this message was a lotlonger than this, but I so I
kind of like paraphrase.
Um uh put them into shorts, theyget thousands uh or bring and
bring one or two extra people tothe long form.

(31:54):
Any advice on how to get peopleto watch my long form, my titles
and thumbnails are getting muchbetter, but still working it off
off my phone with Cap Cut.
So essentially they are sayingthat their short form videos are
getting views and the long formis not.
By the way, welcome to YouTubebecause that's a large portion
of YouTube.
Uh Prags, what have you kind ofnoticed when it comes to like

(32:16):
short form versus long form andthe audience differences?

SPEAKER_00 (32:20):
Interesting.
Um I think I'll talk from anIndian audience perspective.
Yes.
So I think the okay, by the way,uh the YouTube users, Indian
YouTube users is almost half abillion.
And most of the people who watchYouTube, uh the high, I think

(32:42):
they are short-driven content.
That's like the short-drivencontent gets the more traffic
and traction.
So I think that's where itoriginally launched, right?

SPEAKER_03 (32:52):
YouTube Shots was first launched.

SPEAKER_00 (32:55):
Yeah.
So I think I think short drivesa lot of uh traction.
What I was saying.
Uh, I think someone who is juststarting up with uh you know
YouTube, building a communitythrough shots or reels on
Instagram is I think that's theway I would go ahead if I was

(33:16):
starting from zero.
Uh short can bring you traction,and then you can drive or
redirect that audience to watchyour long form.
Because personally in India, Ifeel like uh most of the
audience are personality-drivenaudience.
So they love to watchpersonalities.
And if you're just someone verynew starting on YouTube, I don't

(33:36):
know you, I probably wouldn'tclick your video to watch you.
But if I have seen you onInstagram or on shorts, like
discovered you there, then Imight watch your long form as
well.
So I think starting up withshort form content is the way to
get go ahead when you're juststarting up and build that

(33:57):
audience to watch your longform.

SPEAKER_01 (33:58):
What do you think they're uh Rob?
They're getting traction onshort form, but not so much long
form.

SPEAKER_03 (34:02):
We were auditing a channel yesterday.
I think Dan put this uh quitesuccinctly.
YouTube Shorts is anotherplatform in the same app.

SPEAKER_01 (34:13):
It kind of feels like that's a good way to yeah.

SPEAKER_03 (34:15):
Um obviously, there are technical things you do.
You can do there's a relatedvideos link so that you can link
the short directly to the longform that can maybe bring in you
know single-digit percentagepoint viewers to the long form.
Uh what I also find is thatpeople are expecting uh viewers

(34:37):
to go from 20, 30 second shortsto their uh eight to ten minute
long forms, and that is a bigleap.
You know, there's a you know,just in terms of consumption, uh
this isn't helpful for audiopodcast uh viewers, but like
somebody is quickly consumingcontent, swiping through one
after the other, going to getcrashed through maybe a hundred
videos in an hour.

(34:58):
Long form, you're lucky to getthrough five or six videos in an
hour, and some people justprefer that short form
consumption, and they're nevergonna watch uh long form videos.
So, in order to try and mitigatethat, you would almost make
extended shorts.
So the long form piece ofcontent is like one minute 30 or
two minutes versus the 20 or 30second short.

(35:19):
So it's the same style and it'svery digestible uh to the view,
but even then, that doesn'tnecessarily uh work.
Uh for me, in terms of like whatwhat do you enjoy making content
most?
Is it long form or shorts?
Dedicate more time to whicheverthat is, regardless of the views

(35:40):
right now, because if if that'swhere you want to be in two or
three years' time, thinking youcan build an audience from
shorts and then push them overto your long form content later
down the line, that's gonna leadto burnout.
Um, but if you love makingshorts, I think there's gonna be
some incredible monetizationopportunities coming along there
as well.
So like embrace it, really enjoyit, and don't sweat too much for

(36:02):
long form.
If that's what you're you'rehappy to accept.

SPEAKER_01 (36:06):
Yeah, and we'll have uh John Scott, who is uh part of
the VidIQ team uh on a futureepisode.
And I mean he's made an entirebusiness out of short form
content, so it doesn't mean youhave to go long form.
Um and all this to say, and I'vebeen saying this for a long
time.
Oh, go ahead, Ron.

SPEAKER_03 (36:23):
It's a good point because uh I I I I always check
back on John's channel and hisshorts like if he gets less than
a million views on a short,that's a disappointment.
Like he is crushing it, he's gothundreds of millions of views on
shorts, and we all know he's anincredible filmmaker,
storyteller, etc.
etc.
But he has made long-formcontent that is phenomenal, but

(36:46):
it's just not getting attractionon this channel, and it it it's
it's a crime, it's a crimegetting more views.
But yeah, yeah, is that just howthe channels are set up in that
way in that if you succeed?

SPEAKER_01 (36:58):
And I believe it is.
I believe it is, it's theviewer, it's what you said.
It's like you got to think aboutthe sensibilities of the viewer,
like what they're into.
Um, if they're into short formcontent, they might not be into
long-form content and viceversa.
So uh, you know, pick a lane,especially when you're first
starting out, and drive into it,really dig into it, and you'd be
surprised where it can take you.
John is now very successful.
Like I said, we'll have him backon um and talk to him more about

(37:20):
it.
Uh, so all that to say, keepgoing at it.
If you are having success atshorts, that's a good thing.
Don't worry about the the notsuccess in longs.
Let's double down on on what isworking for you.
Um, final text message uh has areally so it's it's a very vague
question.
So we're gonna talk about whythat is.
Uh, text message says, I juststarted and I'm wondering if you

(37:40):
had some advice.
If you wanted to see my channel,it's Mystery Outdoors.
Here's one of the cool thingsthat we get here on VidIQ, which
is there are a lot of people wholisten to this podcast that have
never even started theirchannel, like they haven't
started yet, which I think isinteresting.
I love that.
Yeah, and um the question hereis like, what kind of things can
you tell me?
Whenever you ask vaguequestions, I'm gonna give you
vague answers.
And I'm gonna do it right now.

(38:02):
You ask, like, how do I make howdo I get bigger on YouTube?
Make good content.
There's your answer.
It's not satisfying.
It is the right answer, though.
If you want to ask a specificquestion, uh, then we can give
you a specific answer.
I think that's super important.
I think they're probably at apoint where they don't even know
the questions to ask, which iswhy you need to watch more of
our content, because then you'llknow what question to ask rather

(38:23):
than hell.
Which is I have something.

SPEAKER_00 (38:27):
Yeah, I have an answer to this question.
Go hit that publish button.

SPEAKER_01 (38:33):
Hey, yeah, love that.
I have a quick question for younow that I'm thinking about it,
and it's slightly off topic.
Um, I was told of a concept uhspecifically in India, um, and
they they named it hypersubscribe.
Now, the the concept was that uhpeople in India use the
subscribe button differentlythan people in other places, and

(38:55):
that is to say that they're youneed to watch YouTube video to
see what Rob just did.
Um that they use it as muchprinted button for everybody.
Oh, hyped and subscribe, therewe go.
I love that.
I'm gonna watch the YouTubechannel for this.
Um that and tell me if this isit, if this if you found this to
be true, because if not, I'mgonna go back to these people

(39:16):
because these people who told methis are people from YouTube.
That people from India tend touse a subscribe button almost
like a like button.

SPEAKER_00 (39:24):
I think it's true, yeah.
Oh, yeah, really?
Yeah.

SPEAKER_01 (39:28):
So um tell me about that.

SPEAKER_00 (39:31):
I think uh, including me, like if I see
someone on my feed, like I sawyour homeless, you know, that
thumbnail just got attracted,and I just clicked on it, and
then I went to Nomad Bush'schannel and I just subscribed to
his channel.
That's it, really.
Interesting.

SPEAKER_01 (39:50):
See, so culturally, this is exactly what you two
told me.
They're like, we found thatculturally in um in India,
people will use it as a like athumbs up, like that's great,
like good stuff, even if theyhaven't necessarily watched your
content, which I thought wasreally unusual, but you just
literally explained how itworked.
That's incredible.

SPEAKER_00 (40:10):
Wow, yes, and I I have to add something as well.
Please, we love free stuff, andwe have been embedded with this
thought that you know,subscribe, please, because
that's free.
Yeah, yeah, yeah.
That's in our head.
So whenever we watch andsomething that we like, it's
just like okay, subscribe.

SPEAKER_01 (40:28):
So your subscription feed probably looks crazy, it's
probably like a billion.

SPEAKER_03 (40:31):
So, what happens when you watch the second video
and you're already subscribed?
It's like unsubscribe,subscribe.

SPEAKER_00 (40:44):
No, then then we push the like button.

SPEAKER_03 (40:47):
Oh like, oh we gotta press all the buttons of free.
Like buttons, it's a secondary,it's a secondary button
gameable.

SPEAKER_01 (40:55):
So have we basically learned that if you really want
to get a lot of subscribers,that you just need to make
content content for Indiabecause you're much more likely
to get a lot of subscribers.
That's great.
Because it's it's almost like alike button.
That's cool.
That's really very I've like Isaid, sold this a couple years
ago, wasn't sure if it was true,you've just confirmed it.
Now everyone else has learnedalong with me that this is a

(41:17):
thing.
That's that's really awesome.
So if you're making content forIndia, you might you can maybe
get your gold play button prettyeasily.
Just make some cool content.
It's free.
Tell me, remind people that it'sfree.

SPEAKER_00 (41:27):
Having said that, Travis, I feel like because as a
pension that India has thelargest user base.
That's true.
Uh so I think I think I thinkit's that reason as well, and
not just like subscribing is athing, but it's also because a
lot of people are on theinternet using you YouTube.
So it looks like that.
It comes across across likethat.

unknown (41:47):
Yeah.

SPEAKER_03 (41:47):
I guess that subscribe button ain't going
nowhere then, as we werepredicting, Travis.
I can't go anywhere now.
It's too big.
I had just a couple of things toadd to the question, the the the
vague question about yeah,you're kind of right in the
sense that when you first startout, maybe you don't know what
the right questions are.
And it's similar to when peopleask, like, what's a good

(42:10):
click-through rate or what's gota good audience view direction,
and and our cop art answer is itdepends.
Or the question is, how do I getmore views?
How do I get more subscribers?
And the answer is make morevideos.
Uh you know, it's the same forthis person.
Like, let's get some reps in,let's publish 20 videos just to

(42:31):
learn how to make thumbnails,uh, read scripts, uh, improve
your presence on camera.
I guarantee you, nothing beatsexperience, and you'll gain all
of those things by just makingcontent.
And if nobody watches it, itdoesn't matter because the
difference between YouTube andpretty much every other

(42:51):
profession is that you learn inpublic.
Like for sports athletes, theydo 25 20,000 hours of training
and practicing before they're onon the court and they're seen by
by an audience.
But you you're just makingvideos in your own little corner
of YouTube, but YouTube is stillgoing to share that out to one
or two people, and that can be abit nerve-wracking.

(43:13):
So, like, kind of get over thatum fear of just publishing stuff
and failing.
And by doing that, you'll learnsome more nuanced questions,
like, why it feels like mycontent is being shared out, but
nobody's clicking on it.
So what's what what's wrong withmy thumbnails?
And then we can start to say,well, it's maybe because they're

(43:35):
overcomplicated, or you'rerepeating uh the uh font or the
text in the thumbnail in thetitle, and then you can start to
you really get some greatanswers specific to your
challenges, uh, to then starttackling them.
But right now it is, yeah.
I think all three of us agree,just have fun making YouTube
content.
Yeah, you're in that period ofcreative innocence, and many of

(43:59):
us yearn to be back there withthe experience and knowledge
that we have.
Um to yeah, just just do YouTubewithout pressure.

SPEAKER_01 (44:09):
You're not wrong.
Um, okay.
If you uh want to send us anemail, you don't want to send a
text message, you can send it totheboost at vidIQ.com.
That's theboost at vidik.com.
And Jacob sent us an email.
Hi there.
I recently uploaded a uploaded avideo and it didn't even get 10
impressions.
Ugh, that's brutal.
I'm sitting at 137 subscribers,so at minimum, it's not even

(44:30):
10%.
I was wondering why my videosaren't even being shown to
subscribers and whether or notit's the YouTube algorithm, uh,
whether or not the YouTubealgorithm changes what videos
are shown if someone subscribeduh from a short versus uh
subscribe from a long form.
This is really interesting.
Thank you for all you do, and Iwish you all the best.
Thank you, Jacob.
This is an interesting questionbecause he's actually being
specific in his question, whichI love, which is if you're a

(44:51):
short subscriber, are you beingshown the long subs uh video?
That's a really good question.
And I don't know the answer toit, which is really interesting
because I usually know theanswers to these.
Have you ever subscribed to achannel just for them shorts,
their shorts, and then being onyour homepage being shown one of
their longs?
Either one of you?

SPEAKER_03 (45:10):
The other way around.
So MKBHD is a good example forme.
Like I watch all of his longform content, but occasionally
shorts from him are presented tome as well.
But occasionally, not all ofthem, not all of them, yeah.
Sometimes that's good digging tofind them as well.
And what did you say, Prags?

SPEAKER_00 (45:28):
I think I've never subscribed to anyone watching
shorts.

SPEAKER_01 (45:31):
Oh, okay.
Interesting.

SPEAKER_00 (45:32):
Yeah, like the intent for me to watch long
form, and if it's really useful,then I end up subscribing.
But I've never really subscribedanyone through shorts.
Yeah.

SPEAKER_01 (45:44):
This is unsurprising in a way, because um, and I've
said this for years since sincethe dawn of shorts.
I've said from the beginning,it's disposable content in a
way.
In other words, and I'm notsaying that to be disrespectful,
but it's you're swiping through,really, like you know, in 10-15
seconds.
Like you're not connecting withthe creator, you're you're kind
of watching content and going tothe next thing.
So to not subscribe on itactually makes a lot of sense.

(46:06):
I think it takes probably a lotof views before you're like, you
know what, this is actuallyreally cool.
I do want to subscribe on this.
Um, so that makes sense.
So for this, for Jacob, they'resaying, you know, they didn't
get a lot of impressions.
Welcome to YouTube.
That's definitely, I mean, thisthe cool thing about this
channel is like we documentedfrom day one what it was like.
And when we first uploaded acouple videos, we didn't get 10
impressions for like four days.

(46:27):
Like, it took days before we gotany impressions on this channel.
So um, you know, and it was ofcourse way before cloud feature
and everything, and we literallyjust were sitting on no
impressions.
So I can tell you that throughexperience, that's not abnormal.
Although you have a hundredsubscribers, you probably should
get a couple more.
And by the way, it says it's noteven 10% of the people that
that's normal.
If you look at the analytics andYouTube, it tells you like what

(46:50):
the percentages of getting umviews or anything from a
subscription feed.
It's like anywhere between 0.5and like 2%.
So yeah, it's normal.
And if your content is quotegood, it'll eventually find an
audience.
One of the one of my long bestperforming videos ever was a
video that was like a 10 of 10for like three straight months.
Like it was the worst performingvideo I'd done for the month,

(47:12):
and then it became like amillion-something view video.
So um don't give it all up.
I mean, it uh you never know.
If those videos are good, theycould find an audience.

SPEAKER_00 (47:20):
Yeah, I think I would like to add, um I think we
forget that YouTube is aplatform, it's like a slow burn,
the growth looks like a slowburn.
And yeah, uh, I have almost 25kfollowers on Instagram, and on
my YouTube channel, which hasbeen there since four or five

(47:41):
years, I just have 866subscribers.
So YouTube is a completelydifferent platform, and growing
on YouTube is like a slow burn.
So you have to have thatpatience and time, and when
you're coming to this platform,please be ready that the growth
looks slow, and this is how it'sgonna look like.
You just have to keep at it, beconsistent, create because you

(48:05):
love creating.

SPEAKER_01 (48:06):
Um, we still have some other questions, but I'm
actually gonna save them for thenext episode because I feel like
we've gone over so much.
This is a pretty rich uh episodeand like content information
that we've given.
Um, so I I I'm gonna actuallystop it here as far as that
goes.
I do want to real quick talkabout some of the other things
that um you mentioned, Rob, inthat video about the collabs,

(48:28):
where you listed some of theother features that were
promoted by YouTube uh duringthe made, I think it was called
uh made made on YouTube, made onYouTube um thing, and you know,
clubs and some other things andAI things were pronounced.
Now that clubs have rolled outand they're actually successful,
do you now look at some of thoseother features with a little bit
more hope?
Because previously, when theywould announce something, it's

(48:48):
kind of like, ah, yeah, thiswould just be another feature
that I probably won't be usingin three months.
But now it's like, oh, theyactually have a banger.
Uh maybe some of these otherthings are good.

SPEAKER_03 (48:57):
The thing that continues to intrigue me the
most, but I think I'm gonna bedisappointed by it because I I
think I've misunderstood how itworks, is the sponsored segments
uh tool.
And to briefly explain what thatis, right now creators have to
make, I guess, what you call isburned-in ads.
So, like the ad is in the video,and 10 years down the line, that

(49:20):
same ad is in the video.
What if you could hot swap thoseads uh to be seasonal or like
for a a new um a new businessopportunity or like a company
that's still in business, etc.
etc.
What I'm worried about is that Idon't think uh you as the
creator can plug in your ownads.

(49:42):
I'm wondering if it's YouTubeselling sponsored segments to
you.
Um if it is allowing the creatorto just hot swap their own ads,
I think that it would be amazingfreedom and control.
But where's the what's in it forYouTube if it's like that?

(50:03):
If they if they're offering ifthey're selling the ads, the
specific ads to uh creators,then obviously we're gonna take
a bit of a cut.
Uh so that's the one thatintrigues me the most.
The one that I think is eithergonna be uh really useful or
laughably terrible is thecontent detection tool.
Because I guarantee you, once weget it, I'm gonna flood a random

(50:26):
channel with sorrow versions ofme to see if the vid IQ channel
detects those lookalikes.
And if it doesn't, then it's notfit for purpose.
That's interesting.
Yeah, I mean uh words be like,oh wow, actually we we're gonna
be protected from AI, which iscomforting.

SPEAKER_01 (50:47):
Yeah, I would hope so.
So one of the things youmentioned there, I think is
interesting is um uh first ofall, that the ad thing could be
potentially swapped in and out.
This would open potentially thedoor for something that YouTube
hasn't done, but I kind of feellike they need to do, which is
allowing you to swap the videofile.
Because Venmo already does this.

(51:08):
There's no reason not to dothis.
Podcast platforms allow you todo this, and this has saved me a
couple times.
There was one time where at theend of a podcast episode, I
don't know why this happened,but um, the recording went on
for like an extra 30 seconds,and there wasn't anything bad
said or anything, but it wasjust kind of like a waste of
space.
All I did is I went right to theplatform, I just swapped the
file, and even though it hadalready been published, it you

(51:29):
know, the people who listened toit after that got the new file.
There's no reason YouTube can'tdo this.
And in a lot of ways, it shouldbe done this way because how
many times have you uploaded avideo?
It's been up for a while, you'relike, oh crap, I made this
mistake.
And while you can remove thingsusing the YouTube editor, A,
it's clunky.
Uh, and B, maybe you want to adda different thing rather than
just removing something, youwant to add something like, oh,

(51:52):
this is actually wrong orwhatever.
The fact that they don't allowyou to do this seems like it's
they should do it.
I and I can see Rob is likewanting to tell me the reasons
why you shouldn't.
So go ahead.

SPEAKER_03 (52:02):
I just think the expectation and understanding of
YouTube, how YouTube works over20 years plus and trillions of
videos at this point.
I don't know how the audiencewould react to that in the sense
of, hey, this video I watchedlast week has changed.

(52:24):
I don't like that.
And I I I feel as if as well itcould be open to incredible
manipulation from I mean, whatif what how what would happen if
like somebody was able to hack achannel, not actually change any
of a to not like removeeverything and then put uh Elon

(52:44):
Musk uh cryptocurrency hackvideos, but actually just
change, let's say um Baby Shark,let's say they they were hacked,
and the the most viewed video onYouTube was suddenly um Donald
Trump suddenly NFTs for for anhour.
Like, how much damage could thatdo in that time?

SPEAKER_01 (53:03):
I don't know, but there's you know you could say
the same thing about a lot offeatures, and I feel like at the
end of the day, it you know,you're the content creator, so
you need to be the arbiter ofwhat happens.
And right now, what people aredoing is if there's too many
mistakes, they remove the video,put another video back up with
whatever corrections there are,and lose all the impressions
from the first video, and itkind of just is bad for
everybody.

SPEAKER_03 (53:24):
I I think the difference here is that YouTube
has an incredible evergreencomponent to it, so that videos
can still be watched from many,many years ago.
And I think retaining thatoriginal piece of content is
somewhat sacrosanct of howYouTube works.

(53:45):
I don't know.
People please argue and disagreewith me in the comments.
I just cannot see that everhappening.
What do you think, Prax?

SPEAKER_00 (53:53):
I think I agree with Rob.
I think I don't see thathappening anytime soon.

SPEAKER_01 (54:00):
Yeah, I don't think they're gonna do it.
I think they maybe shouldconsider it.
And you can have guardrails inplace, like um because YouTube
knows like what the the howsimilar a video is, because you
can't upload the same videotwice on the same channel
without changing something toit, and it already knows that.
So why can't you do somethingsimilar for like changes and
stuff?
But at the end of the day, um Ifeel like it becomes a more

(54:24):
hassle when you actually have tobring something down and then
re-upload it knowing you're notgonna get the original
impressions, and if it was amistake in the video, the only
thing you do is remove it, youcan't correct.
Like, there needs to be better,maybe better editing tools that
are within vid I uh Vid uhYouTube directly.
Okay, I could go along withthat.
Um, but yeah, but let us know inthe comments what you guys

(54:45):
think.
Now, if you're new here and youare watching through the podcast
channel, you want to check outVidIQ India, you can click their
name here, and of coursethere'll be a link in the
description.
If you're listening to audiopodcasts, links will be in the
show notes.
Uh, same thing with Rob.
Rob's doing amazing things.
Uh, I here's the thing.
I I actually I am gonna ask Pragone more question because this
is gonna happen.
She probably I've got to let mego first.

(55:08):
Because I and I don't thinkshe's thinking of this, but it's
definitely going to happen.
Um, what are you thinking?
Are you excited to potentiallybe on the VidIQ main channel
live stream?

SPEAKER_00 (55:18):
Oh my god.
Wow, I wasn't thinking this atall.

SPEAKER_01 (55:26):
I know you weren't.
That's why I brought it up.
And can you imagine when shefirst meets Savage?
That would be that would be thatwould be terrible.
Okay and is a star of memes of aweek.

SPEAKER_03 (55:36):
Yes.

SPEAKER_00 (55:38):
I hate hate.
Anyways, um, okay.
You know, uh how it goes for meis like I'm never prepared for
things, but I do it anyways.
That's how I've been doing itsince so long.
Uh whether it was starting uhVid IQ India Channel, I was uh

(56:00):
people who those those are thepeople that don't know about
this story.
I reached out to Tony from VidIQ saying that, hey, I I love
what you guys do, and I wouldlove to do an internship in your
company.
Just throw me some work and I'lljust do it.
And that's how Tony introducedme to Joe, and Joe said that
this is where we see you growingand taking uh India channel

(56:24):
ahead, and I was like, I am notready for this, but let me let
me just do it anyways.
Okay, so yeah, the first videogot 400 4,000 views, and I'm all
set.
And uh similarly for thispodcast, I wasn't ready, and I
was like, I was freaking outsince morning, I was having
anxiety, like how I'm gonna facethese people who are so amazing

(56:48):
with what they do, and I'm justnewbie, gen Z, knowing nothing
about YouTube, growing a channelfrom zero.
So, yeah, I just do it anyways.
So if I get an opportunity, whynot?
I'm in please.

SPEAKER_01 (57:04):
I don't think it's an if, I think it's a win.
What do you think, Rob?

SPEAKER_03 (57:07):
Uh yeah, I that attitude of this is scary.
I'm gonna do it anyway.
I I think that that is YouTubesummed up in a nutshell, and uh
it's a I guess a bit of asimilar story to me, so that you
reached out uh uh almostunsolitus unsolicited to vid IQ,
and now a few months lateryou're you're working here, and

(57:29):
it's the same for me.
I just made a video about one ofVidIQ's tools, sent out a tweet,
and within 24 hours I was doingsome freelance work, and the the
rest is uh scary history.

SPEAKER_00 (57:44):
We love you, Rob.
There's no one like you.

SPEAKER_03 (57:48):
So my question, Rob my question is so uh I don't
know if you realize this or not,uh Prags, but you've already got
a bit of primal branding goingon uh on the channel.
Like everybody, I think, knowsme for my kind of um slightly
eccentric glasses.
Again, for audio listeners, I'mnow wearing them, even though
they are prescription glassesand they no longer work, so I

(58:10):
can't see anything right now.
But Prags, uh, you are holding adifferent object in every single
video uh to act as your mic.
And last time it was a fork.
So, what I want to know is doyou have a list of props that
you're gonna use going forward?
And it's actually inspired me.
I'm trying to think of what Icould 3D print as a prop for my

(58:33):
microphone.
Uh I haven't thought of anythingyet.
Like maybe a miniature playbutton could be my mic, but I
don't know.
So what's the next prop for you?

SPEAKER_00 (58:42):
For me, I have it beside me.
This is my lipstick tube.

SPEAKER_02 (58:47):
All right, cool.
Nice.

SPEAKER_00 (58:49):
Hi, everybody.

SPEAKER_02 (58:50):
Exclusive on the podcast.

SPEAKER_00 (58:53):
No, I'm kidding, I'm kidding.
Uh so I have a very lowproduction for my videos, like
my whole production is reallylow, and that's how I think
that's what I have the accessto, you know.
That that's what makes meunique.
Like people who watch me,they're like, if she can do it
with such a low cost production,then I can do it too.

(59:16):
And that's my uh unique sellingpoint that I am making.
Yeah, I think if that makessense.

SPEAKER_03 (59:25):
Absolutely, yeah.
Love that, love that.

SPEAKER_00 (59:29):
I think that is my thought behind this.
Like, if you don't haveanything, you can still do it,
and that's YouTube.

SPEAKER_01 (59:38):
Absolutely.
That's why it's you too.
And that'll do it for us, tube.
I'm Travis.
This has been Dragon Rob.
If you want to check out any ofthe channels, of course, you can
do so.
You know how to do all thethings.
And if you like what you seehere, feel free to subscribe.
If you're listening to the audiopodcast, you can leave us a five
star review.
Uh, just do all the thingsbecause you know how we do this

(59:58):
here.
We will see y'all.

unknown (01:00:01):
Yeah.