September 29, 2025 • 45 mins
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YouTube's new restriction on Premium family plans requires all members to live in the same household, following similar moves by Amazon Prime and Netflix, drastically reducing the value proposition for subscribers who share with family members living elsewhere.
• YouTube now tracking IP addresses to verify household status with a 30-day verification system
• Family plan subscribers paying $22 monthly now limited to sharing only with people in their physical household
• Licensing agreements for music and movies likely pushing platforms to limit account sharing
• Two-person plan being tested in France, India, Taiwan and Hong Kong as a potential middle-ground solution
• The promote button on YouTube misleads creators into spending money for little subscriber or view returns
• Bot comments with identical text like "brilliant from start to finish" should be held for review to maintain authentic engagement
• Technical creators seeing retention drops during complex segments should consider creating separate channels for different audience needs
• Taking breaks from content creation helps generate better ideas and recharges creative energy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is good for the viewer bad for the creator.
Speaker 2 (00:04):
Don't promote videos that are not actually ads for
something.
Speaker 1 (00:08):
Are they sus?
Are they robots?
We don't know, but we're beingtaken over by AI anyway, so I
guess it doesn't matter.
Speaker 2 (00:13):
I don't like calling YouTube out on things.
I like YouTube.
I just think whateverdepartment is in charge of the
specific feature, it's a misstep.
Speaker 1 (00:34):
Hey, welcome back to the only podcast that comes at
you live recorded, because werecord ourselves live.
I'm Travis.
It's a misstep, don't even careabout, but that's what makes us
so amazing.
But today we're actually goingto talk about a lot of things.
We've got a lot of questionsfrom viewers, just like you.
We'll tell you how you can sendyour own message and question
into us.
But we're going to start withsomething a little bit more
newsy.
Dan, you were saying rightbefore you went on the air that
(01:00):
something interesting has cometo be and I'm a little
interested in it.
I actually told Dan I don'twant to know exactly the details
.
I want to hear about it live.
Give you my live reaction to itbecause I think that's
interesting.
So what do you got?
Speaker 2 (01:08):
Yeah, I want to get your live reaction to this,
because this is something thataffects both creators and
viewers alike.
If you are somebody who watchesYouTube, here's what's going on
.
Maybe you heard recently thatAmazon Prime is kind of ending
their family sharing.
So if you have an Amazon Primeaccount, you used to be able to
have family members on it andthey could benefit from all
(01:29):
those things that you haveaccess to, and they recently
came out and said, hey, we'renot going to let you do that
unless you're in the samehousehold.
Oh yeah, and so not.
A couple days later after thatannouncement, youtube's like us
too.
Whoa.
So if you have youtube premium,the family plan, you have like
six or eight slots.
I think that you can like haveother accounts on, and it's been
(01:50):
the rule, apparently, thatthose accounts all need to live
in the same household.
And youtube is now implementinga netflix like crackdown by
using your ip address todetermine if you are in the same
household as the people sharingyour account.
It's going to have like a 30-daything on it.
This is all I'm looking at a pcmag article about it right now.
Um, it's, it's a littledisappointing.
(02:12):
Yeah, because I I have, youknow, a number of people in my
family that are using it.
I didn't know that they wantedus in the same household.
It's a family plan and yeah theword family to me doesn't
inherently mean you have to livein the same household.
It's a family plan.
And yeah, the word family to medoesn't inherently mean you
have to live in the samehousehold.
They should probably call it ahousehold plan.
Exactly that.
Speaker 1 (02:29):
I agree with that.
Speaker 2 (02:30):
So, uh, it's a pretty simple story.
There's not too much to it.
Um, it's just that I think youhave a little bit of time to
tell your family and friends,whoever's using your family
(02:51):
account, that they're about tolose access to it.
Speaker 1 (02:51):
I broke the news to my family today.
They're mad, um, and I will saythere's like one other thing
happening.
First of all, let me get yourreaction to that though.
Yeah, well, number one, I thinkit's gonna.
You're gonna see a lot ofpeople stop using it.
I think they're gonna, they'regonna shoot themselves in the
foot somewhat, uh, becausepeople are like, well then,
what's the point of having this?
Uh, so I think you have a lotof that.
I don't think you're going tosee an uptick in purchases, and
I know why they're doing thisbecause, um, these companies
have been doing this, uh, insteps for a couple of years now,
(03:13):
where they had this grandiose,you know, buy one and everyone
can use.
I mean the netflix crackdownfrom years ago.
You might remember everyonepassword sharing and they had a
crackdown years ago.
I feel like this is just anextension of that.
I wonder there must be, like anuptick in usage and the
licensing rights for certainthings.
I don't know why youtube isdoing this.
It makes less sense to me, uh,since, uh, essentially, it's
(03:34):
different than, like on netflix,where you're losing out on a
membership.
I don't think youtube, I meanworst case.
I guess you could say youtubemight be missing out on some.
It just doesn't make sense forme on youtube.
I just say that.
I say it makes more sense forlike a netflix situation than it
does a youtube situation.
Um and household, I think, isnow the new term they have to
use.
You can't say family anymore,because family does not apply in
(03:54):
the same house.
Um, and I think that it's bad.
There must be a financialreason they're doing this rather
than raising the price, becausewhat that's usually what they
do They'll raise the price andthat covers everything.
But my guess is they'll stillraise the price at some point
and just give you less access tothings, which is a bad
direction to go.
Speaker 2 (04:12):
Yeah, so basically I'm paying.
I think I have an annual plan,but when I look at my pricing
it's like 22-something a monthfor my family plan and spread
amongst my family members,that's a good value.
Now I can only share it with mywife because we're in the same
household and that's it.
I can't share it with myparents, siblings, anybody else.
So I'm now paying this familyplan that I now can use way less
(04:37):
of.
So I was pretty upset.
But then I learned this isanother article I'll be sure to
link there is a two-person plan.
Youtube is testing and it's notin America yet, but they're
testing it in France, india,taiwan and Hong Kong and
basically you can have likecouples or roommates or whatever
.
Like two individuals in thesame household can share a
(04:58):
YouTube premium subscription,and that is only going to be
slightly more than an individualplan.
So then the value kind of comesback and I can see myself just
getting that in the future if weget it.
They're only testing this inother countries.
We don't know if we're gettingthat, but I will say it's very
disappointing and I would loveit if not just YouTube but
(05:21):
companies in general would goback to those kind of value ads.
I really I promote YouTubepremium despite getting nothing
for it.
When I'm streaming or anything,I tell people, hey, I, you know
there's, there are ways to notsee ads that YouTube doesn't
like.
But premium is actually prettycool.
It works on your phone, itworks on your TV, like you know,
and if you use a family plan,it's a really good value.
I've been saying that that'show I've been pushing people to
(05:43):
premium, because it was thisreally cool value where you get
like six or eight or whatever itis, slots so your family can
like benefit from this.
You can all go in and split thecost.
And now, no, yeah.
Speaker 1 (05:54):
Again, it must be something that we're not aware
of from a pricing perspective.
I hope it's just not straightup greed.
That's usually not the firstreason behind things like this,
because there's a lot for mostcorporations.
I've worked in corporationswhere they make decisions like
this all the time Amazonspecifically where they think,
okay, price increase, this is arisk.
It's always a risk, right, andthe only time that typically a
(06:17):
company will make a priceincrease is when they have no
choice.
This is different.
This isn't a price increase.
This is just a removal offeatures from something that
exists.
So they also have to look at isthis legal everywhere where
they do it?
Because it probably is legal inAmerica I'm pretty sure that it
is if they're doing it but itmight not be legal overseas.
(06:38):
So there's a lot of littlethings that they have to look
through before they go.
We're doing this.
They don't just do it becausethere's there's all types of
traps, uh, set for them in thisparticular case.
I think it's.
I think it's bad.
I think if there was a way thatthey just raise the price a
dollar or two and just leave itthe way it is, that's probably
the better solution, but maybethey've done the math and it's
(07:01):
like no, we'd really have tocharge more, and I don't know
where that would come from,because, again, I think what's
going to happen is they're goingto see people stop using it and
they're just going to lose onthis.
So it's very interesting.
It could also be that the soYouTube Premium gives you a lot
of things, but one of the thingsmost people don't think about
is it gives you access tocertain movies and stuff.
(07:22):
Like, a lot of people don'teven realize that you have
access to movies and stuff onYouTube.
You do, and maybe that's what'spushing this and I don't know
this.
I'm just throwing this outthere.
When you license these moviesand stuff, those companies want
a certain amount of payment forthat, and there's all types of
legalese that has to go back andforth.
And music too, don't forget,forget, music is part of this as
(07:42):
well.
Yeah, there is a world in whichthese licensors went back to
Amazon and said you guys are,we're not getting paid.
What we should be getting paidfor the amount of streams we're
doing, is because you guys aresharing your stuff everywhere.
We want more money, and theyjust looked at it and go well,
we can't do it without tellingpeople they can't share anymore,
so that that also could be anaspect of it.
That is not being said and youwon't hear anyone say that
(08:04):
because you know it's.
It's confidential, uh,information between you know,
the companies and and thelicensors, so it could be any
number of these reasons.
I think it's just a netpositive bad in my opinion
negative, I think that negative,I think, is what you're saying.
Speaker 2 (08:20):
Yeah, that's what I mean to say yeah, uh, and you
know, when the netflix passwordcrackdown crackdown came along,
what they did, and I haven'tseen it in the story.
Maybe YouTube's thinking aboutthis too.
What Netflix did is said if youstill want to share, like a
family plan, the person who ownsthe account can actually add
you and it'll cost them a littlebit more.
You know, you all figure it out.
If you want to pay them foryour share of it, whatever you
(08:48):
want to do, we don't care.
I haven't seen that as part ofthis story yet, but that makes
the most sense to me becauseright now it's very disruptive.
It's actually people aregetting emails.
They're saying like, hey, we'repausing your family plan
because of this, and it's it isa disruption.
I would rather say what does itcost to add my, my parents, my
siblings to it, whatever?
And let me decide for myself ifI want to give you that extra
money, because Because obviouslyyou're going to make money
either way, right?
Either they're going to getindividual accounts or you can
just ask me to still bundle itand give me a little deal.
(09:10):
So I feel good about my littledeal and that makes sense.
But YouTube did go to your pointof like.
Is this going to cause peopleto just cancel?
Youtube is going fulldisruption route right now by
saying, hey, you can't use thisright now.
You have to figure this out,wow, and if I'm understanding it
correctly, I have not gottenthis email yet.
I think, um, this is I'm justgoing off what the story is
saying and my readingcomprehension isn't great
(09:31):
sometimes, so I'll just makesure, if you're leaking this
somewhere, go read it.
Um, but yeah, that's how I'munderstanding this right now.
I really do hope they at leastgive us a bundling option that
includes people outside ourhousehold, because I'm not doing
.
I didn't know I was breakingthe rules.
I didn't think I was doinganything nefarious.
I was making sure it's called afamily plan.
I only invited my family to it.
Speaker 1 (09:48):
Absolutely.
Here's a potential workaround,although I don't know that it
works this way.
I'll tell you how I came acrossthis.
Steam does the same thing, soyou may or may not know that
steam that which is a video gameplatform, a PC gaming platform
allows you to have familymembers and you can share your
library with your family members.
(10:09):
I'm sure you're aware of this,right?
Yeah, yeah, um, have you everused it before?
Speaker 2 (10:12):
Uh, I did it.
I found it to be a littleclunky and confusing.
My, my, I was trying to sharewith my dad and he was like, uh,
how do I do this?
Speaker 1 (10:21):
but it's there.
Yeah, it's there and it's cool.
I mean, um, certainly, once youget access to, especially,
someone else has a largerlibrary cataloging everything,
so that it makes sense.
That can be the complicatedpart, but it's cool to get
access to someone else's games,right, and that doesn't cost
anything, which is weird.
Because I'm like, how did they,how did they pull that off?
Because that's a crazy one, butmuch like what we're talking
(10:43):
about now.
They only let you share withpeople in your house, kind of.
So the way it works is if I wereto invite Dan to my family, you
get like five family members.
I could send him an invite, hewould get it and if he tried to
sign in, it would tell him thatit doesn't appear.
I forget the exact wording, butessentially it's saying you're
(11:04):
not in the same household.
It says it without saying it,but it's very obvious what they
mean, right?
So I found this out on accident.
By doing so, I built a pc formy best friend's son a couple
months back, which kind of gotme into building pcs again and I
wanted to.
I forgot, I wanted to test,like one of my games on his, on
his system.
He didn't really have anythingin steam.
So I I signed into my steamaccount on his computer to test
(11:27):
the games, make sure that thedrivers were installed,
everything was good, right.
Then I signed myself, I signedmyself out and put him on and
then I I invited him to myfamily thing, cause he lives
right down the street from me.
I'm like you know, he's like my, he's like my little kid, but
he's family to me and he hadaccess to my games.
I thought that was cool andthen I tried to invite, because
(11:48):
I didn't put together theconnection of what had happened
there.
So I just invited anotherfriend and it didn't work.
Then I realized oh, when Ibuilt his PC, I logged in on my
network, on his computer, andthen I logged him in so it put
the same IP address on thataccount and when I sent it back
(12:08):
to him he had access to my games.
So when I went to Utah recentlyto hang out with a friend, I
wanted to test the theory.
I'm like, hey, buddy, I'm goingto invite you, I'm going to
invite you to my little familything, let's see if it works.
And when I got there, of courseit didn't work.
So I had him sign out of hiscomputer.
I signed into my Steam accounton his computer quickly like,
(12:29):
loaded up a game, turned it off,invited him all of a sudden,
boom, now we're family, now he'sstill in Utah and I'm here in
Seattle and we have access toall the games.
So in that particular case andI don't know if YouTube is going
to work the same way Verypossible it will, though that
the initial connection of theaccount has to be in the same IP
address and then after that itmight not keep checking.
(12:50):
It might keep checking, like Imean, you know YouTube, they
might keep checking.
Speaker 2 (12:54):
But Steam doesn't appear to.
Yeah, steam might not, but youdid remind me.
This is part of the story.
It says YouTube uses a similartechnology to Netflix, where it
checks which IP address you'vebeen using over the last 30 days
.
If it notices you haven'treturned to the household, it
will flag your account.
So that's probably how they'regetting around that.
So if I travel to my parents'house and log into the account
there, they'll have 30 days andI need to visit them again.
Speaker 1 (13:19):
Or have them log in with your information, right?
Speaker 2 (13:21):
yeah, it's which I don't want to do no, of course
yeah, it's it is like prettyrestrictive, and that is how
netflix is getting around it aswell yeah, so anyway, all that
to say a little anti-consumer,um, but uh, I kind of.
Speaker 1 (13:35):
I think it's the state of where we are and again,
it might be more deep than weknow.
It could be this wholelicensing thing.
So who knows?
It's true, it's expensive, itis, and the fact that you got to
remember that Amazon andYouTube are licensing movies and
music, it's not just one or theother.
Yeah, so it could be one sideor the other that's pushing, or
both combined.
(13:55):
Who knows that I or the otherthat's pushing are both combined
?
Who knows that?
I hope got you up to date onthe latest there.
If you're a viewer, I usepremium so it doesn't really
affect me.
I don't really share that withmy family, but it definitely is
something interesting.
What's the price differencebetween individual and family?
Do you know?
Speaker 2 (14:08):
I just looked and I already forgot, but I think
individual is about $12.99.
Something like that, yeah,premium light as well, which
still has ads, but you know, noteverywhere on youtube.
Yeah, and that's like 799, so Iand that they're only like last
I heard they're adding more adsto it, so like I don't know
(14:30):
like I just just get premium.
It's like wow, anyway, if youhave a spotify subscription,
like it bundles youtube music inthere, so I don't know that's.
I always found that to be partof the value of YouTube.
Premium is like you get musicas well, and a lot of people
don't know that.
A lot of people have premiumand don't even download the
music app.
Speaker 1 (14:46):
Yeah, you absolutely should.
Well, now we're going to answeryour questions.
If you want to send us aquestion, there's two ways to do
it.
If you listen to the show notes, you'll notice there's a link
there to send us a text message.
Or if you want to send us anemail, you can send us one to
the boost at vid iqcom.
The boost at vid iqcom and thisfirst one comes from miles.
(15:06):
Miles says when I firstlaunched my youtube channel, I
run adsense I think he meansadwords.
Okay, uh, and picked up about2500 subscribers.
Yes, I know that was a badchoice, so this is why I think
he he means AdWords.
Or you know where you advertiseyour.
Is that what they call it?
Is it called AdWords?
Speaker 2 (15:22):
I think back in the day it's Promote now, but yeah,
back in the day you couldpromote your channel through
AdWords, which is basically yeah, pay money, send traffic.
Speaker 1 (15:28):
Sorry, I interrupted you, yeah yeah, but since then
the channel has been struggling.
Could that be part of the issue?
First of all, spoiler alert yes, that many of those early
subscribers only joined becauseof how ads were targeted, rather
than genuine interest in mycontent.
Would it make more sense toshut this channel down and
reupload the videos on a freshchannel?
Or should I stay the course,keep building what I've already
(15:50):
started?
I love the direction I settledinto and I don't intend to
change it, but if those first2,000 people aren't watching
anyway, should I hit the resetbutton with a more grounded
mindset?
This is from Miles.
What a great question.
Because there's layers to this.
We're going to peel this onionback.
Give me your first kind ofthoughts as you hear that email.
Speaker 2 (16:06):
Yeah, my first thought is like I like at the
end they use the word mindset,because this really is a mindset
.
I'm a believer that if you dosomething with your channel and
then you notice there's like aripple effect, that doesn't
necessarily mean you broke yourchannel.
That's my belief.
I don't work at YouTube, but Idon't think your channel is
physically broken in someirreparable way.
(16:28):
But I do think that it looksbroken because your numbers
don't look like they once did.
So it feels like something isoff.
I'm a believer that if you wereto just stay the course, you
probably would eventually getover that hurdle.
But it does feel weird to havelike 2000 subscribers, for
example, or whatever the numberwas, that aren't real.
Like people hit the button butthey didn't actually watch or
(16:49):
they didn't.
They don't continue to watch.
So the more grounded mindsetthat's where that comes in.
I don't see the harm either instarting a new channel purely on
mindset reasons.
But I'm just trying to make itclear that I don't think you
should start one just becausethe channel is irreparably
damaged.
I don't think it is.
But again, I don't work atYouTube.
I don't know how their systemswork.
Maybe it is.
I don't think it is though.
Speaker 1 (17:10):
I agree with this, and this is based off of working
with different creators andstuff.
So, first of all, let's talkback to the AdWords promotion
thing.
We actually did a video that'son the main channel about how
that thing works and why itlooks like it works so well but
ultimately doesn't help yourchannel at all.
What it is you'll see whenyou're in studio.
There's a button that says likepromote, and it says hey, you
(17:32):
get more views and subscriberswith this and you go through
this process, this, and you gothrough this process.
You pay some money not thatmuch and it shows your videos to
a lot of people and you mightgain a whole bunch of
subscribers from it.
But, number one, what you'lltend to find is, if you look at
the geography of thosesubscribers, they're almost
never in America, uk, canada anyof the ones that you're
probably targeting or even thecountry that you may be watching
this video from.
(17:52):
They tend to be from, likeIndia and certain parts of Asia.
It's not a bad thing per se,but it does let you know that
the reason that it comes up asthose countries is because the
cheapest to make the most, takethe most advantage of the money
you've spent.
Youtube knows this.
I've actually talked to YouTubeabout this exact situation, um
and a lot of times.
In those countries theyculturally use the subscribe
(18:15):
button differently than we do,and there's something that
YouTube called hyper subscribing, which I thought was a really
interesting term, and the termbasically means is that they use
it like a like button.
It's not even that they want tosubscribe to your channel,
they're just like oh, that wascool, like and just in.
I guess in those parts of theworld that's just kind of common
.
It's like whatever and it andit is what it is right.
(18:37):
But those people aren'tnecessarily coming back to watch
anything.
So to this, to miles point,it's not driving any additional
traffic.
Now what that puts him in,especially as a smaller creator
although this happens to largercreator too you might have like
2500 subscribers where yourvideos might be getting 30 or 40
views now like, oh crap, thatlooks really bad.
Well, let me just let you knowsomething.
Most channels on YouTube looklike that.
(18:59):
Most channels on YouTube have alot more subscribers than they
get views on a video, even onthe biggest channels in the
world, so that's normal.
Have you ruined your channel?
Doubt it, especially with thatlittle bit of data that was put
into there.
Will it make things look moreweird and maybe slightly
difficult initially?
Yeah, maybe so, because you gotto remember how YouTube works.
(19:19):
For the first 24 to 48 hours,your content is shown to people
who've just recently watchedyour channel and your
subscribers.
If these subscribers aren'twatching, that's going to be a
bad signal and if people aren'treally coming to your channel,
you might not get any moreimpressions.
It doesn't mean it's over, ofcourse.
There's a whole other sectionwhere weeks and months and years
later it gets shown to otherpeople who've never been to your
channel and people searchingfor things and all these other
(19:39):
things.
So there's still a chance forthese videos to grow.
I like the idea of asking thequestion about starting a new
channel because I feel likethat's that is something you
could do as a tightly connectedchannel right off the bat with
like I don't know how manyvideos this channel had
initially, but he says he likesthe course he's on now.
Well, if you just took thoselast 10 or so videos, you got
this tightly connected videochannel.
(20:01):
Then, when you YouTube startsputting stuff out and they start
seeing connecting people tomultiple videos cause someone
comes in and is like, oh, I likethat video, I like that video.
It's much easier to grow thatchannel At that point.
It would still be potentiallyslow and it is starting over.
It's not a terrible idea, but Idon't.
And I but I 100 agree with dandon't do it because you think
(20:21):
it's going to fix the the illsof the other, because you still
can probably do the same thingwith this one.
Speaker 2 (20:27):
It's just that if you wanted to jet start uh, you
know a new channel with uh youknow you want to uh fuel it up,
that would be a good way to doit I want to real quick just
circle back to the promotebutton too, because, uh, I've
noticed an escalation inyoutube's language at the
promote button recently and I'mgoing to say, for at least on my
channel, this has gotten worse,not better.
So I uploaded a video recently.
(20:48):
It was probably the most I'veever worked on a video before,
right, um.
So I was really surprised whenthis video, which is certainly
not an ad for anything, goes upon my channel and it's, you know
, after a few days of it beingup, it was doing okay.
I was hoping it would be better.
I noticed that I get a thing inmy dashboard that says you know
, promote, and has a little iconon it and it's like hey, your
(21:10):
video name of video could reacha lot more viewers and you can
get a lot more subscribers ifyou promote it.
I am just going to say thisagain and again and again, and
won't be the last time I say itplease use the promote button to
only actually promote ads.
If you have a business, if youhave a product, that is what
(21:31):
it's for.
It is for advertising purposes.
Nobody I promote this video to,that is not an ad, is going to
go.
Oh my gosh, I'm so glad thething I clicked on was
interrupted by this other thingand it's so good I'm going to
subscribe to this guy and watchall of this stuff.
It's not going to happen.
People.
Ads are disruptive and peopleneed to see a lot of them before
(21:52):
they want to even buy the thing.
That's why there are still adsfor Pepsi to this day, even
though you know exactly whatPepsi is, because they just want
you thinking about that nexttime you get thirsty.
That's how they work.
It's subliminal.
So, no, don't promote videosthat are not actually ads for
something.
It makes total sense.
If you have a product or aservice, it's really.
(22:13):
That is like that's the game.
It doesn't make any sense sense.
And the fact that youtube isusing language that says you can
get more subscribers and viewsfrom doing this is really awful.
I don't like that and I I don'tlike calling youtube out on
things.
I like youtube.
I I just think whateverdepartment is in charge of the
specific feature, it's a misstep.
I I think it gets people'shopes up.
(22:35):
I think people do shell outmoney for this because they come
to us all the time and say Iused it, but it didn't work,
like, of course it didn't work.
It's all logic.
It's just it's the humanswatching it.
It disrupts the thing theyclicked on.
Why would they?
They're not like looking uponyou favorably for disrupting
their other viewing experiencethey were trying to have.
Speaker 1 (22:53):
I think what Dan said there is really important,
because whenever someone asksquestions about this, the easy
answer is to go.
Just put yourself in the shoesof the person.
When's the last time yousubscribed to a channel and you
saw an ad for it and instantlyit seems to click.
For people it's like oh yeah,that's what you're doing.
Just FYI, that's the experienceyou're giving, so you should
(23:17):
not be surprised when it doesn'twork the way you thought it was
because it doesn't work on you.
You know what I mean.
Like, if it doesn't work on you, what are the chances of it
working on someone who likesyour content?
It's just, it's unlikely.
Now, does it mean it neverworks?
No, and of course, there'salways great targeted ads that
can bear fruit, but nine timesout of 10, it's for a product or
a service or something.
It's not um and uh.
(23:41):
It's just there's better thingsto use your money on.
Buy a better mic, you know.
Instead of getting a 20 lab,get a 50 lab and don't use that
30 and promote.
You know there's there's, youknow, lots of options.
Actually, mics are really cheapnow.
So even a good quality oneslike under 50 bucks uh, here's
an interesting.
I love this one.
Here's an interesting I lovethis one.
Here's an interesting email andit's by Chris Hi.
(24:01):
If creators didn't say let's getright into it, they'd get right
into it faster.
If I watch a video called giveme 10 minutes and I'll teach you
the YouTube algorithm, and ittook nearly two and a half
minutes to waffle before he saidlet's get right into it, the
title got me ready for theinformation.
The fact that he's making thevideo suggests he knows about
the YouTube algorithm.
Just get right into it, I'mready, damn it.
(24:22):
Regards Chris.
Oh, let's talk about thisbecause this is so true.
You know, the thing is that wefall into trappings as creators
sometimes, and this is one ofthem.
Let's get right to it.
I used to say right after this,not at all, like that's
(24:43):
completely accurate.
We fall into these things,especially as newer creators
that we've seen bigger creatorsdo, and then we just do it
because we're like, oh, thatmust work, when there might be a
whole story behind why they dothe thing in the first place.
Maybe they don't know why theydo it either, or maybe there is
a reason they do something, butlet's get right into it, or
let's get right into it afterthis message or whatever.
Whatever the case may be, allthese different things that are
(25:04):
said, what are some of the onesthat, like you see, rob shared
in the last episode that the onehe hates is when they say only
56% of the people are watching,are unsubscribed to my channel,
and I'm like, well, rob, thereason they do this because that
works, but he doesn't like that.
He hates that, right.
So do you have one that youhear or see and you're like I
don't like that?
Speaker 2 (25:23):
I think I'm just on board with the email itself,
because I can't think of any offthe top of my head.
It is just any time I click ona video and you know, okay, I'll
tell you what I hate.
I hate when people tell me,like, welcome back to my channel
and and that's okay.
Like, okay, maybe I'm a newviewer.
I'm like, okay, I get it, Ihaven't been here for a while,
but then they proceed to tell meall this stuff about maybe
(25:45):
their life or their last videoor something like something
really irrelevant to what Iclicked on.
Like they feel like they'regoing to open their video with a
bit of a personable like vlogand then get into it like no,
you could say that for the endif you want to.
But I like, if I'm trying toget to know you as a creator,
drop me the value first.
Uh.
I also don't like when it's hey,here's my hook and I'm like,
(26:05):
yeah, I'm into this, and thenthey're like, but first, by the
way, my name is so and so andthis is my YouTube channel.
Like, I know that, I know I sawyour name when I click the
video.
But go on, do now, let's getinto it.
No, no, no, you don'tunderstand.
You know only this many peopleare subscribed and I make videos
like this all the time.
Like these are very normalassumptions that I can make
myself.
I don't know that, like, justsave it for later, tell me later
(26:29):
, like at the end.
Um, by the way, I've been dan,and this has been my youtube
channel subscribe because I'mtrying to get to 100 000
subscribers before my, my friendso, and so I like that cool,
you know, and then I might.
I'm more likely to, becauseyou've actually given me the
thing that I wanted and I got toknow your personality through
watching the content and I gotto already start to decide for
myself if I'm going to come back.
(26:50):
That last punch at the end ofyou saying, okay, come back,
it's like you're right, I willcome back.
That was a fun experience.
But if you front load all thatstuff, I'm like okay, so you
don't take this seriously.
I clicked on something that Iwant to know about right now and
you're trying to waste all thistime.
Now, in reality, all I do istap my phone to do the 10-second
skips.
(27:11):
I don't actually harborresentment towards these folks,
but since we're talking about itin my brain I'm like no, no, no
, no, no, no and I'm tapping myphone.
Speaker 1 (27:22):
Well, you know, what's funny about this is
YouTube is combating this, andthis is a thing that I don't
know how much I like, eventhough I take advantage of it,
and that is the go to the placewhere most people skip to option
.
That's been coming up, uh, ondesktop, I think, it says skip
ahead, or something like that.
In the bottom right corner ontv, when you hit fast forward,
one time it goes to a point inthe video that most people
(27:42):
stopped at.
In other words, they, theyrewound past, and 99 of the time
it's the.
It's the baked in ad from the,the sponsored part, yeah, but
sometimes it's exactly whatyou're talking about.
It's a long intro and people,and if you just hit once, boom
it knows, it knows yeah becauseit's using the data people fast
forwarding ahead.
This is good for the viewer, badfor the creator.
(28:05):
It's bad for the creator on twoways.
Number one as someone who mightbe telling a story or something
you know you want, you hopethat your audience is engaged,
although I think most creatorsforget that the vast majority of
people that are watching yourvideo have never seen your
content before.
It's a very.
It's a smaller percentage ofpeople who've actually watched
your content that are watching avideo at that, so you also
really have to be speaking topeople who've never seen you
before.
(28:27):
To Dan's point the other partis the part I'm talking about
the sponsorship thing.
As soon as sponsors startseeing this, as soon as they
realize this, they might stopsponsoring people on YouTube,
which takes money away from thecreator.
This is bad.
It's bad on a couple of reasons.
Because, number one, peoplealready skip over that stuff,
but youtube is now making itoverly easy and because of that,
(28:47):
at some point, you know, acompany that might be working
with creators forever might begoing.
You know we've seen a lot lessclicks on our links that we've
given you.
You know.
I wonder why that is.
Let me go watch the video andthey see this thing come up and
they click it like wait a minute, that entire segment's gone.
Like it's gone, like what did Ipay for?
And then we're back to relyingon adsense and it's like, well,
(29:07):
that's not great, becauseyoutube and I hate to say this
like they'll say, well thenyoutube's getting less money.
Now here's the thing about adsand people forget this by the
time the ad is on youtube.
Youtube's been paid.
The creator hasn't been paidyet.
That's why pop-ups steal fromthe creator, not from youtube.
I feel like sometimes peoplepop-up blockers, I should.
People think the pop-upblockers are like you're
fighting against the man and allthis.
(29:29):
Of course I don't like adseither, but stick it to YouTube.
No, you're sticking it to thecreator.
Youtube got paid.
If you've ever advertisedsomething on YouTube, you pay up
front.
The money's gone.
Youtube got it, the creatordidn't get it.
If you're trying to help thecreator, you've actually done
the opposite.
So I'll take a hot take you'restealing from creators.
You are because you're notstealing from youtube.
Speaker 2 (29:48):
All that to be said you've raised an interesting
question in my head too, beforewe move on from that.
Um, if because I would I wasgoing to say maybe you're
stealing from the advertiser aswell.
But if the ad didn't play, doesthat mean it just goes
somewhere else?
It?
goes somewhere else it finds aslot where it can play.
Yeah, supposed to, yeah, if itdidn't show.
So the advertiser still getswhat their value.
Youtube still gets their value.
The creator missed out on theis that's what you're?
(30:10):
That's kind of I neverconsidered it working that way.
Speaker 1 (30:12):
Those people don't, because they don't think deeply
about it.
They just think, oh, you know Iyou know it's an inconvenience
for me to see this, but I alsothink a lot of people don't care
about the creator.
I don't, they'll watch it.
It's like whatever, it's just avideo.
Go get a real job.
Speaker 2 (30:26):
Well, I'm like 100% with you, especially
understanding it that way.
It makes sense.
I just never gave it that muchthought.
What I will say, though, isYouTube does need to do more
work to filter the ads that arebeing purchased on their
platform, because some of themhave scams in them, and this has
been proven.
Have scams in them, and thishas been proven.
So, uh, it's very dangerous toto get certain ads on youtube,
(30:49):
depending on the kind of personyou are.
If you can't pick up on some ofthese subtleties, you could be
taken for a ride, and that's notgood.
So it is like a problem thathas like a lot of different you
know spokes coming out of it.
It's it's a little scary on allfronts, but yeah, I see what
you're saying.
I forgot the question, thoughum it's yeah it's not even
(31:11):
really a question.
Speaker 1 (31:11):
It's just talking about the skipping of oh right,
skipping stuff.
Speaker 2 (31:14):
Oh, I was gonna ask you about jump ahead.
Yeah, is, is jump ahead onlyfor premium users?
Speaker 1 (31:18):
I thought it was.
Oh, that's a good question.
I actually don't know, becauseI am premium.
This is a good point, and Iwould also beg question does
that work on TV only for premiumusers, which would make sense,
because we've already paid?
They are getting paid for ourview anyway.
This is a good point that Ididn't think of.
Look at that.
Look how smart Dan is.
I don't know the answer to that.
Speaker 2 (31:35):
I don't know either.
So yeah, I guess don't quote me.
Dan said it's for premium.
Speaker 1 (31:42):
I, I'm a premium guy, I'm not a premium type of dude.
I'm going to spend the money onthat.
It's a great point.
But anyway, the whole email waslike get to the point, get to
the point, which I think we'vefinally gotten to the point
We've circled around it for awhile, but we talked about it in
so many different ways.
I feel like you probablyunderstand that getting to the
point is a good thing and one ofthe things is, if you're
creating a video that'sspecifically for search, your
(32:04):
impetus is to get to the pointright away because you have to
remember the traffic source.
Search is when someone istyping something into the bar
and once that answer, they'renot looking for you, they're
looking for the answer, lookingfor them.
I actually mentioned this inthe video a couple of videos ago
.
Someone emailed in about thisand it's important to understand
that relationship.
If you're doing a how to tie atie video, I don't care that
(32:28):
you're Johnny, and this is yourthird video on your YouTube with
Dan said, I don't care aboutany of that.
I got to go to this party and Igot to learn how tight it's
tying like 20 seconds.
I need you to get to it andthen maybe, if you're funny,
maybe I'll come back to youlater.
And what Dan said I think isreally smart Do those calls to
action towards the end, whenpeople are already invested in
you and have a much.
You have a much likely, abetter likelihood of making that
connection.
(32:48):
So I agree with that.
Get to the point.
Don't Boris with the chorus?
No, don't Boris, get to thechorus, yeah.
Speaker 2 (32:55):
Yes, yeah For music.
Speaker 1 (32:57):
Don't, boris, get to the chorus?
All right?
This next email comes from JakeJake.
Jake says I appreciate whatyou're doing by helping us
navigate the uncharted waters ofYouTube.
Say that again.
I've been at it now for justover five years and gained 6,300
subscribers, most of which4,000 have come from a single
video 4,000 of them from asingle video.
(33:17):
That's crazy.
I posted a year ago.
It's been mostly a positiveexperience.
As of a couple weeks ago, I gota flurry of comments on a
popular video from newly createdaccounts.
At the same time, my viewsbegan to take a nosedive.
After seeing the exact samecomment brilliant from start to
finish I began questioning ifthese were real people.
Also, the usernames havesymbols and letters in them,
(33:38):
which means they could be botsor fake accounts.
Though I like seeing positivefeedback, such as impressive
skills or the creativity here isunmatched I'm worried that
these could be attempts to getmy video taken down.
It also makes my content seemless authentic, as if I'm the
one behind the shenanigans.
However, if they are realpeople, then I feel bad for not
responding to their comments asI normally would.
I'm not sure how to handle thisif it continues and I would
(33:59):
appreciate any advice you cangive.
Jake, this is a great question.
We really haven't talkedspecifically about this, really
haven't talked specificallyabout this.
We've talked about like it waslike a year or so it was a
little more a year ago when yougot all those, um, a bunch of
those bot uh comments, but, tobe honest, or they were, they
were making it look like theywere from the creator, but they
weren't.
We have talked about that.
This is different.
(34:19):
We do definitely get thesecomments on the main vid iq
channel.
For sure, all small channelsgather here is one of the one of
the great ones.
Um, what are your thoughts here?
Uh, dan, I mean, he's got achannel where you got a whole
bunch of subscribers from onevideo, um, but these comments
are starting to seem sus I'mgoing to say that you're giving.
Speaker 2 (34:43):
It's cool, that you're giving them the benefit
of the doubt.
It's okay.
Look at the comments.
If they're, if the words areexactly verbatim, like brilliant
from start to finish, as likean example, and you have
multiple comments that say thatexact thing, it gives maybe even
the same capitalization,punctuation.
I want you to take that phrase,copy it.
I want you to go into yourcontent moderation.
I want you to paste it intoyour content moderation thing so
(35:03):
it can no longer be used onyour channel.
The amount of people real peopleactually saying that in the
future probably very low, and ifyou never check your held
messages, you won't know aboutit.
Anyway.
I hold everything, like anycomments I get that are even
slightly suspicious.
I just don't even question it.
I hold it for review becausethis is such a common problem on
YouTube.
Like nine times out of ten youare going to be just dealing
(35:26):
with bots.
That's just when you see thisstuff happen.
That's pretty much what it is,because it's, if you okay,
listen, just to be kind of funny.
Mean for a second If youraudience just keeps saying the
same exact thing over and overagain to compliment you, that's
on them.
That's not very creative.
You need a more creative viewerbase.
My actual question back to youwould be do you remember that
(35:52):
video?
Did you actually ask them tosay that in the comments and
forget?
That's the only other reasonthat would happen.
It's either you told them hey,if you watch the whole video, I
want you to say brilliant fromstart to finish in the comments
below.
If you didn't do that, I wouldbet money that it's bots.
It's safer to just put them inthe held for review.
As for what happens here, likeif this continues to be like
(36:15):
this thing happening on yourchannel, I would like to give
you to them for the doubt andsay that I think they have
systems in place that can detectthe stuff without you having to
say a word.
But you'll know you're introuble if you get like a
community guideline strike orsomething like that, and then
you can appeal it and be like no, this has just been happening
to me.
I don't know what's going on,but I think when I see this
(36:38):
stuff happen, youtube seems tolike understand what's going on.
But that's just again,everyone's experience is
different.
Speaker 1 (36:42):
It's whack-a-mole because as they figure things
out, the the people who makethese things make it different
so they're not detected.
It's it's very muchwhack-a-mole.
I think at the end of the day,if it's happening to you, that's
, in a weird way, kind of a goodsign, because you've been found
, which means you're somewhatrelevant to somebody somewhere,
which is interesting.
I mean, you got to look at it.
The positive side, right?
Uh, definitely.
(37:03):
I think what dan said isexactly what you should do.
You know, definitely put thosein the held for response,
because you don't want peoplecoming in going.
Why does this all look the same?
It's very suspicious.
Speaker 2 (37:12):
Yeah, it ruins.
It ruins the commentingexperience for your actual
viewers.
Speaker 1 (37:18):
Yeah, I wouldn't.
I wouldn't, but I also wouldn'tworry too much about it.
And no, it's not making yourchannel nosedive.
I don't think that that hasanything to do with any of those
things.
Just continue to make goodcontent, continue to look about
the thing you know, to considerthe things that we say here on
the podcast and and look at yourcontent strategically and,
(37:39):
whenever possible, removing your, your personal feelings from it
and looking at it rationallyand kind of, which is hard, by
the way, you got to look atsomething that you maybe spent a
lot of time on and go thatsucks.
And sometimes that is theanswer, but look at it
rationally and kind ofpragmatically.
All that to be said, are theysus?
(37:59):
Are they robots?
We don't know, but we're beingtaken over by AI anyway, so I
guess it doesn't matter.
I guess you get used to it.
I suppose Last message comesfrom Matthew.
I'm in the maker niche.
In my videos I make cool thingsthat are a hybrid of software,
3d printing, laser cutting andDIY electronics.
Okay, before I go further cool,make me something that would be
(38:21):
cool.
I'll show it on the channel.
Make me something that goes.
Make a little Rob Wilson that Ican bring up.
It's like a robotic Rob Wilsonor something I don't know.
Okay, kind of fun.
I've noticed my audience issplit.
Some of them are highlytechnical and want a deep dive
on the challenges I had to solve.
Okay, before I continue on,unsurprising based on the niche
that you're in.
Okay, meanwhile, other parts ofthe audience just want the
(38:44):
high-level story and to see thecool things I made in action.
I know both of these peopleexist.
I now have had several folks inthe deep camp dive deep camp DM
me directly through my socialsto complain, which I'm actually
flattered about.
Meanwhile, my analytics havenoticed a pattern that there's a
drop every time I get technical, most notably the moment I pull
out a circuit board, I canalmost bank on the retention
(39:04):
graph dropping.
My thought is I like to slip thecontent into two channels.
The first one lets produce vlogstyle, where I deep dive when
I'm working on down rabbit hole.
Then, once a project isfinished, I could take all that
footage, edit it down tosomething more polished and
share on my current channel.
Thanks for all the greatcontent.
Learned a ton from y'allPodcasts you do about vlog.
Content is what made me thinkabout this in the first place.
Okay, first of all, you saidyour channel sounds amazing,
(39:26):
sounds very cool and the thingsthat he points out, and I wanted
to go over these individualthings.
They have a super technical uhviewer.
They have a viewer that justthinks the thing is cool to look
at and they've looked at theretention graph, which I love.
I love talking about retentiongraphs.
I do it all day and theynoticed, when they get overly
technical, bink everyone well,not everyone, a large portion of
(39:47):
people leave.
What are your thoughts aboutthis email?
Speaker 2 (39:50):
Okay, so I will give you an actual example of a
channel I watch that I'm surehas dealt with this, because
they have a spinoff channel thatgets way more technical.
So there is a YouTuber I watch.
I'm trying to find I actuallyhave the second channel pulled
up I'm trying to find the mainchannel and I can't.
Uh, I think it's called jakesimmons and he mods game boys
(40:12):
and game cubes and you know.
So he rips apart game consolesand mods them and sells that
it's yeah, I'm really into thisas a hobby, like it's just
really fun.
Um, I actually just got all myparts for my game cube.
I'm about to mod it.
Based on just having watched somany of these videos, I wanted
to do it anyway.
His main channel is called JakeSimmons.
It has 75 almost 76,000subscribers and they are more of
(40:34):
an overview of a cool thingthat he made or found or
whatever.
And they are very not technical.
They're more like hey, checkout this cool new Game Boy IPS
kit that I installed and it goesover like the features of the
kit and things like that, and heshows a little bit of the
B-roll from the installation.
But it's for anybody, right,it's a very high level kind of
(40:55):
overview for anybody who'sinterested in this stuff.
And then he's like by the way,on the second channel I have the
actual full breakdown of melike building this.
So if you want to see that,that's down below in, you know,
in the description.
Now the second channel is calledjake64 and has 2500 subscribers
, so not nearly as many, but uh,the views.
(41:15):
It's very much like a tutorialchannel, like the.
Uh, the views on there are low,but I think there's a lot of
value.
The videos are longer and he'sactually like going into a lot
of technical detail about how tobuild this stuff.
So they already mentioned thatmaybe they should put this stuff
on the second channel.
I kind of agree.
The other thing I was going tosay is that they could also give
that as members content.
Speaker 1 (41:35):
The members content could be more.
Speaker 2 (41:38):
you could monetize them if you want to, but you
don't necessarily have to dothat.
Speaker 1 (41:44):
That's an interesting take on that.
I like that, putting it behinda paywall, because the people
who are really into thetechnical part might actually
pay for that.
Yeah, I like what you saidabout the channel that you
already have seen that does this, and it is two different
audiences that could live on thesame channel.
However, I think if you dosomething like that, then one of
them will perpetually sufferjust because of the way YouTube
works, that, generally speaking,one of those two buckets, so to
(42:08):
speak, will work better thanthe other.
Yet if the other one had itsown channel, it might be able to
live a little bit longer anddeeper and fuller, and perhaps
with more views.
You could do either.
I think they will both work.
I just think that having thesecond channel gives these
deeper dives to people who aregoing to be interested in it and
doesn't necessarily tankanything else on that channel.
(42:30):
It's just I know exactly whatI'm going to get, this is what I
want, and, of course, you canpromote it from your main
channel.
Go hey, for those of you thatare wanting this deeper dive, I
got it.
There's a whole channeldedicated to it.
Put it on your homepage.
You can actually do that onyour YouTube channel setup.
You can actually put yourchannel there and even put a
playlist there from the otherchannel on your existing channel
.
Some people don't know you cando that, but you can actually
(42:51):
put a playlist from otherchannels on that channel and, um
, you know, send people overthat are interested in that sort
of thing and keep the whicheverthe larger audiences for this
channel, for this channel.
I like that, um, I like thestrategy behind that.
It definitely gives you.
Now, the thing is, having twochannels can be a bit of a
hassle, but if you're alreadyshooting the content anyway,
it's just uploading to adifferent account.
Not that big of a deal.
(43:12):
And you can do both under thesame email YouTube account.
Some people don't know that youcan have multiple channels
under your main YouTube account.
Also, last time I think yourcat was on stream, we got some
comments.
They loved it, they loved thecameo, the cat cameo.
Yeah, sorry about that no.
I mean the cat is popular.
Speaker 2 (43:32):
No, I'm sorry, it's really just an attention thing
on her part and we're working onit.
Speaker 1 (43:38):
No, again.
We got good comments.
They were like I love Dan's catcoming in, so I'm like all
right.
I'm like all right, well,listen, if that gives us views,
if the attention spike goes upwhen the cat comes on, I'm going
to take it.
It won't happen again, trust me.
Anyway, if this has beenhelpful to you, we would love to
hit that like button.
If you'd like to do that hereon the YouTube channel, if
you're listening on the audiopodcast, you can leave us a five
(43:58):
star review.
That'd be amazing.
Tell your friends who arecontent creators as well that
we're here every week and weanswer your questions and do all
the fun things right here foryou.
So, with that being said, dan,uh, do you have a piece of
advice?
A weekly piece of advice, butwhat's the what's the piece of
advice for this week doesn'teven have to be youtube related.
What's the thing you learnedthis week?
That's like I wish more peopleknew about this.
(44:19):
Is there anything you can thinkof?
Speaker 2 (44:21):
I honestly wish more people would uh, people do this,
but I wish more people wouldtake a break from YouTube and
find something you can do thatyou're not tempted to make
videos about.
That helps you disconnect,because having experiences
outside of YouTube is how youcan be more creative, recharge
the battery and get inspirationfor making even better videos.
But if you just constantly thisis a problem I deal with
(44:42):
because I talk about all thetime if you constantly force
yourself to come up with yournext video idea, it usually
isn't as good as it could be.
I have way better ideas when Iallow myself to enjoy something
that is not exactly related toYouTube creation.
Speaker 1 (44:54):
That was fire.
That was actually a really goodpoint.
Taking a break is absolutelyimportant.
That's what we're going to do.
We're going to take a breakuntil the next time we're here
on the podcast.
We hope to.
This is good for the viewer bad for the creator.
Speaker 2 (00:04):
Don't promote videos that are not actually ads for
something.
Speaker 1 (00:08):
Are they sus?
Are they robots?
We don't know, but we're beingtaken over by AI anyway, so I
guess it doesn't matter.
Speaker 2 (00:13):
I don't like calling YouTube out on things.
I like YouTube.
I just think whateverdepartment is in charge of the
specific feature, it's a misstep.
Speaker 1 (00:34):
Hey, welcome back to the only podcast that comes at
you live recorded, because werecord ourselves live.
I'm Travis.
It's a misstep, don't even careabout, but that's what makes us
so amazing.
But today we're actually goingto talk about a lot of things.
We've got a lot of questionsfrom viewers, just like you.
We'll tell you how you can sendyour own message and question
into us.
But we're going to start withsomething a little bit more
newsy.
Dan, you were saying rightbefore you went on the air that
(01:00):
something interesting has cometo be and I'm a little
interested in it.
I actually told Dan I don'twant to know exactly the details
.
I want to hear about it live.
Give you my live reaction to itbecause I think that's
interesting.
So what do you got?
Speaker 2 (01:08):
Yeah, I want to get your live reaction to this,
because this is something thataffects both creators and
viewers alike.
If you are somebody who watchesYouTube, here's what's going on
.
Maybe you heard recently thatAmazon Prime is kind of ending
their family sharing.
So if you have an Amazon Primeaccount, you used to be able to
have family members on it andthey could benefit from all
(01:29):
those things that you haveaccess to, and they recently
came out and said, hey, we'renot going to let you do that
unless you're in the samehousehold.
Oh yeah, and so not.
A couple days later after thatannouncement, youtube's like us
too.
Whoa.
So if you have youtube premium,the family plan, you have like
six or eight slots.
I think that you can like haveother accounts on, and it's been
(01:50):
the rule, apparently, thatthose accounts all need to live
in the same household.
And youtube is now implementinga netflix like crackdown by
using your ip address todetermine if you are in the same
household as the people sharingyour account.
It's going to have like a 30-daything on it.
This is all I'm looking at a pcmag article about it right now.
Um, it's, it's a littledisappointing.
(02:12):
Yeah, because I I have, youknow, a number of people in my
family that are using it.
I didn't know that they wantedus in the same household.
It's a family plan and yeah theword family to me doesn't
inherently mean you have to livein the same household.
It's a family plan.
And yeah, the word family to medoesn't inherently mean you
have to live in the samehousehold.
They should probably call it ahousehold plan.
Exactly that.
Speaker 1 (02:29):
I agree with that.
Speaker 2 (02:30):
So, uh, it's a pretty simple story.
There's not too much to it.
Um, it's just that I think youhave a little bit of time to
tell your family and friends,whoever's using your family
(02:51):
account, that they're about tolose access to it.
Speaker 1 (02:51):
I broke the news to my family today.
They're mad, um, and I will saythere's like one other thing
happening.
First of all, let me get yourreaction to that though.
Yeah, well, number one, I thinkit's gonna.
You're gonna see a lot ofpeople stop using it.
I think they're gonna, they'regonna shoot themselves in the
foot somewhat, uh, becausepeople are like, well then,
what's the point of having this?
Uh, so I think you have a lotof that.
I don't think you're going tosee an uptick in purchases, and
I know why they're doing thisbecause, um, these companies
have been doing this, uh, insteps for a couple of years now,
(03:13):
where they had this grandiose,you know, buy one and everyone
can use.
I mean the netflix crackdownfrom years ago.
You might remember everyonepassword sharing and they had a
crackdown years ago.
I feel like this is just anextension of that.
I wonder there must be, like anuptick in usage and the
licensing rights for certainthings.
I don't know why youtube isdoing this.
It makes less sense to me, uh,since, uh, essentially, it's
(03:34):
different than, like on netflix,where you're losing out on a
membership.
I don't think youtube, I meanworst case.
I guess you could say youtubemight be missing out on some.
It just doesn't make sense forme on youtube.
I just say that.
I say it makes more sense forlike a netflix situation than it
does a youtube situation.
Um and household, I think, isnow the new term they have to
use.
You can't say family anymore,because family does not apply in
(03:54):
the same house.
Um, and I think that it's bad.
There must be a financialreason they're doing this rather
than raising the price, becausewhat that's usually what they
do They'll raise the price andthat covers everything.
But my guess is they'll stillraise the price at some point
and just give you less access tothings, which is a bad
direction to go.
Speaker 2 (04:12):
Yeah, so basically I'm paying.
I think I have an annual plan,but when I look at my pricing
it's like 22-something a monthfor my family plan and spread
amongst my family members,that's a good value.
Now I can only share it with mywife because we're in the same
household and that's it.
I can't share it with myparents, siblings, anybody else.
So I'm now paying this familyplan that I now can use way less
(04:37):
of.
So I was pretty upset.
But then I learned this isanother article I'll be sure to
link there is a two-person plan.
Youtube is testing and it's notin America yet, but they're
testing it in France, india,taiwan and Hong Kong and
basically you can have likecouples or roommates or whatever
.
Like two individuals in thesame household can share a
(04:58):
YouTube premium subscription,and that is only going to be
slightly more than an individualplan.
So then the value kind of comesback and I can see myself just
getting that in the future if weget it.
They're only testing this inother countries.
We don't know if we're gettingthat, but I will say it's very
disappointing and I would loveit if not just YouTube but
(05:21):
companies in general would goback to those kind of value ads.
I really I promote YouTubepremium despite getting nothing
for it.
When I'm streaming or anything,I tell people, hey, I, you know
there's, there are ways to notsee ads that YouTube doesn't
like.
But premium is actually prettycool.
It works on your phone, itworks on your TV, like you know,
and if you use a family plan,it's a really good value.
I've been saying that that'show I've been pushing people to
(05:43):
premium, because it was thisreally cool value where you get
like six or eight or whatever itis, slots so your family can
like benefit from this.
You can all go in and split thecost.
And now, no, yeah.
Speaker 1 (05:54):
Again, it must be something that we're not aware
of from a pricing perspective.
I hope it's just not straightup greed.
That's usually not the firstreason behind things like this,
because there's a lot for mostcorporations.
I've worked in corporationswhere they make decisions like
this all the time Amazonspecifically where they think,
okay, price increase, this is arisk.
It's always a risk, right, andthe only time that typically a
(06:17):
company will make a priceincrease is when they have no
choice.
This is different.
This isn't a price increase.
This is just a removal offeatures from something that
exists.
So they also have to look at isthis legal everywhere where
they do it?
Because it probably is legal inAmerica I'm pretty sure that it
is if they're doing it but itmight not be legal overseas.
(06:38):
So there's a lot of littlethings that they have to look
through before they go.
We're doing this.
They don't just do it becausethere's there's all types of
traps, uh, set for them in thisparticular case.
I think it's.
I think it's bad.
I think if there was a way thatthey just raise the price a
dollar or two and just leave itthe way it is, that's probably
the better solution, but maybethey've done the math and it's
(07:01):
like no, we'd really have tocharge more, and I don't know
where that would come from,because, again, I think what's
going to happen is they're goingto see people stop using it and
they're just going to lose onthis.
So it's very interesting.
It could also be that the soYouTube Premium gives you a lot
of things, but one of the thingsmost people don't think about
is it gives you access tocertain movies and stuff.
(07:22):
Like, a lot of people don'teven realize that you have
access to movies and stuff onYouTube.
You do, and maybe that's what'spushing this and I don't know
this.
I'm just throwing this outthere.
When you license these moviesand stuff, those companies want
a certain amount of payment forthat, and there's all types of
legalese that has to go back andforth.
And music too, don't forget,forget, music is part of this as
(07:42):
well.
Yeah, there is a world in whichthese licensors went back to
Amazon and said you guys are,we're not getting paid.
What we should be getting paidfor the amount of streams we're
doing, is because you guys aresharing your stuff everywhere.
We want more money, and theyjust looked at it and go well,
we can't do it without tellingpeople they can't share anymore,
so that that also could be anaspect of it.
That is not being said and youwon't hear anyone say that
(08:04):
because you know it's.
It's confidential, uh,information between you know,
the companies and and thelicensors, so it could be any
number of these reasons.
I think it's just a netpositive bad in my opinion
negative, I think that negative,I think, is what you're saying.
Speaker 2 (08:20):
Yeah, that's what I mean to say yeah, uh, and you
know, when the netflix passwordcrackdown crackdown came along,
what they did, and I haven'tseen it in the story.
Maybe YouTube's thinking aboutthis too.
What Netflix did is said if youstill want to share, like a
family plan, the person who ownsthe account can actually add
you and it'll cost them a littlebit more.
You know, you all figure it out.
If you want to pay them foryour share of it, whatever you
(08:48):
want to do, we don't care.
I haven't seen that as part ofthis story yet, but that makes
the most sense to me becauseright now it's very disruptive.
It's actually people aregetting emails.
They're saying like, hey, we'repausing your family plan
because of this, and it's it isa disruption.
I would rather say what does itcost to add my, my parents, my
siblings to it, whatever?
And let me decide for myself ifI want to give you that extra
money, because Because obviouslyyou're going to make money
either way, right?
Either they're going to getindividual accounts or you can
just ask me to still bundle itand give me a little deal.
(09:10):
So I feel good about my littledeal and that makes sense.
But YouTube did go to your pointof like.
Is this going to cause peopleto just cancel?
Youtube is going fulldisruption route right now by
saying, hey, you can't use thisright now.
You have to figure this out,wow, and if I'm understanding it
correctly, I have not gottenthis email yet.
I think, um, this is I'm justgoing off what the story is
saying and my readingcomprehension isn't great
(09:31):
sometimes, so I'll just makesure, if you're leaking this
somewhere, go read it.
Um, but yeah, that's how I'munderstanding this right now.
I really do hope they at leastgive us a bundling option that
includes people outside ourhousehold, because I'm not doing
.
I didn't know I was breakingthe rules.
I didn't think I was doinganything nefarious.
I was making sure it's called afamily plan.
I only invited my family to it.
Speaker 1 (09:48):
Absolutely.
Here's a potential workaround,although I don't know that it
works this way.
I'll tell you how I came acrossthis.
Steam does the same thing, soyou may or may not know that
steam that which is a video gameplatform, a PC gaming platform
allows you to have familymembers and you can share your
library with your family members.
(10:09):
I'm sure you're aware of this,right?
Yeah, yeah, um, have you everused it before?
Speaker 2 (10:12):
Uh, I did it.
I found it to be a littleclunky and confusing.
My, my, I was trying to sharewith my dad and he was like, uh,
how do I do this?
Speaker 1 (10:21):
but it's there.
Yeah, it's there and it's cool.
I mean, um, certainly, once youget access to, especially,
someone else has a largerlibrary cataloging everything,
so that it makes sense.
That can be the complicatedpart, but it's cool to get
access to someone else's games,right, and that doesn't cost
anything, which is weird.
Because I'm like, how did they,how did they pull that off?
Because that's a crazy one, butmuch like what we're talking
(10:43):
about now.
They only let you share withpeople in your house, kind of.
So the way it works is if I wereto invite Dan to my family, you
get like five family members.
I could send him an invite, hewould get it and if he tried to
sign in, it would tell him thatit doesn't appear.
I forget the exact wording, butessentially it's saying you're
(11:04):
not in the same household.
It says it without saying it,but it's very obvious what they
mean, right?
So I found this out on accident.
By doing so, I built a pc formy best friend's son a couple
months back, which kind of gotme into building pcs again and I
wanted to.
I forgot, I wanted to test,like one of my games on his, on
his system.
He didn't really have anythingin steam.
So I I signed into my steamaccount on his computer to test
(11:27):
the games, make sure that thedrivers were installed,
everything was good, right.
Then I signed myself, I signedmyself out and put him on and
then I I invited him to myfamily thing, cause he lives
right down the street from me.
I'm like you know, he's like my, he's like my little kid, but
he's family to me and he hadaccess to my games.
I thought that was cool andthen I tried to invite, because
(11:48):
I didn't put together theconnection of what had happened
there.
So I just invited anotherfriend and it didn't work.
Then I realized oh, when Ibuilt his PC, I logged in on my
network, on his computer, andthen I logged him in so it put
the same IP address on thataccount and when I sent it back
(12:08):
to him he had access to my games.
So when I went to Utah recentlyto hang out with a friend, I
wanted to test the theory.
I'm like, hey, buddy, I'm goingto invite you, I'm going to
invite you to my little familything, let's see if it works.
And when I got there, of courseit didn't work.
So I had him sign out of hiscomputer.
I signed into my Steam accounton his computer quickly like,
(12:29):
loaded up a game, turned it off,invited him all of a sudden,
boom, now we're family, now he'sstill in Utah and I'm here in
Seattle and we have access toall the games.
So in that particular case andI don't know if YouTube is going
to work the same way Verypossible it will, though that
the initial connection of theaccount has to be in the same IP
address and then after that itmight not keep checking.
(12:50):
It might keep checking, like Imean, you know YouTube, they
might keep checking.
Speaker 2 (12:54):
But Steam doesn't appear to.
Yeah, steam might not, but youdid remind me.
This is part of the story.
It says YouTube uses a similartechnology to Netflix, where it
checks which IP address you'vebeen using over the last 30 days
.
If it notices you haven'treturned to the household, it
will flag your account.
So that's probably how they'regetting around that.
So if I travel to my parents'house and log into the account
there, they'll have 30 days andI need to visit them again.
Speaker 1 (13:19):
Or have them log in with your information, right?
Speaker 2 (13:21):
yeah, it's which I don't want to do no, of course
yeah, it's it is like prettyrestrictive, and that is how
netflix is getting around it aswell yeah, so anyway, all that
to say a little anti-consumer,um, but uh, I kind of.
Speaker 1 (13:35):
I think it's the state of where we are and again,
it might be more deep than weknow.
It could be this wholelicensing thing.
So who knows?
It's true, it's expensive, itis, and the fact that you got to
remember that Amazon andYouTube are licensing movies and
music, it's not just one or theother.
Yeah, so it could be one sideor the other that's pushing, or
both combined.
(13:55):
Who knows that I or the otherthat's pushing are both combined
?
Who knows that?
I hope got you up to date onthe latest there.
If you're a viewer, I usepremium so it doesn't really
affect me.
I don't really share that withmy family, but it definitely is
something interesting.
What's the price differencebetween individual and family?
Do you know?
Speaker 2 (14:08):
I just looked and I already forgot, but I think
individual is about $12.99.
Something like that, yeah,premium light as well, which
still has ads, but you know, noteverywhere on youtube.
Yeah, and that's like 799, so Iand that they're only like last
I heard they're adding more adsto it, so like I don't know
(14:30):
like I just just get premium.
It's like wow, anyway, if youhave a spotify subscription,
like it bundles youtube music inthere, so I don't know that's.
I always found that to be partof the value of YouTube.
Premium is like you get musicas well, and a lot of people
don't know that.
A lot of people have premiumand don't even download the
music app.
Speaker 1 (14:46):
Yeah, you absolutely should.
Well, now we're going to answeryour questions.
If you want to send us aquestion, there's two ways to do
it.
If you listen to the show notes, you'll notice there's a link
there to send us a text message.
Or if you want to send us anemail, you can send us one to
the boost at vid iqcom.
The boost at vid iqcom and thisfirst one comes from miles.
(15:06):
Miles says when I firstlaunched my youtube channel, I
run adsense I think he meansadwords.
Okay, uh, and picked up about2500 subscribers.
Yes, I know that was a badchoice, so this is why I think
he he means AdWords.
Or you know where you advertiseyour.
Is that what they call it?
Is it called AdWords?
Speaker 2 (15:22):
I think back in the day it's Promote now, but yeah,
back in the day you couldpromote your channel through
AdWords, which is basically yeah, pay money, send traffic.
Speaker 1 (15:28):
Sorry, I interrupted you, yeah yeah, but since then
the channel has been struggling.
Could that be part of the issue?
First of all, spoiler alert yes, that many of those early
subscribers only joined becauseof how ads were targeted, rather
than genuine interest in mycontent.
Would it make more sense toshut this channel down and
reupload the videos on a freshchannel?
Or should I stay the course,keep building what I've already
(15:50):
started?
I love the direction I settledinto and I don't intend to
change it, but if those first2,000 people aren't watching
anyway, should I hit the resetbutton with a more grounded
mindset?
This is from Miles.
What a great question.
Because there's layers to this.
We're going to peel this onionback.
Give me your first kind ofthoughts as you hear that email.
Speaker 2 (16:06):
Yeah, my first thought is like I like at the
end they use the word mindset,because this really is a mindset
.
I'm a believer that if you dosomething with your channel and
then you notice there's like aripple effect, that doesn't
necessarily mean you broke yourchannel.
That's my belief.
I don't work at YouTube, but Idon't think your channel is
physically broken in someirreparable way.
(16:28):
But I do think that it looksbroken because your numbers
don't look like they once did.
So it feels like something isoff.
I'm a believer that if you wereto just stay the course, you
probably would eventually getover that hurdle.
But it does feel weird to havelike 2000 subscribers, for
example, or whatever the numberwas, that aren't real.
Like people hit the button butthey didn't actually watch or
(16:49):
they didn't.
They don't continue to watch.
So the more grounded mindsetthat's where that comes in.
I don't see the harm either instarting a new channel purely on
mindset reasons.
But I'm just trying to make itclear that I don't think you
should start one just becausethe channel is irreparably
damaged.
I don't think it is.
But again, I don't work atYouTube.
I don't know how their systemswork.
Maybe it is.
I don't think it is though.
Speaker 1 (17:10):
I agree with this, and this is based off of working
with different creators andstuff.
So, first of all, let's talkback to the AdWords promotion
thing.
We actually did a video that'son the main channel about how
that thing works and why itlooks like it works so well but
ultimately doesn't help yourchannel at all.
What it is you'll see whenyou're in studio.
There's a button that says likepromote, and it says hey, you
(17:32):
get more views and subscriberswith this and you go through
this process, this, and you gothrough this process.
You pay some money not thatmuch and it shows your videos to
a lot of people and you mightgain a whole bunch of
subscribers from it.
But, number one, what you'lltend to find is, if you look at
the geography of thosesubscribers, they're almost
never in America, uk, canada anyof the ones that you're
probably targeting or even thecountry that you may be watching
this video from.
(17:52):
They tend to be from, likeIndia and certain parts of Asia.
It's not a bad thing per se,but it does let you know that
the reason that it comes up asthose countries is because the
cheapest to make the most, takethe most advantage of the money
you've spent.
Youtube knows this.
I've actually talked to YouTubeabout this exact situation, um
and a lot of times.
In those countries theyculturally use the subscribe
(18:15):
button differently than we do,and there's something that
YouTube called hyper subscribing, which I thought was a really
interesting term, and the termbasically means is that they use
it like a like button.
It's not even that they want tosubscribe to your channel,
they're just like oh, that wascool, like and just in.
I guess in those parts of theworld that's just kind of common
.
It's like whatever and it andit is what it is right.
(18:37):
But those people aren'tnecessarily coming back to watch
anything.
So to this, to miles point,it's not driving any additional
traffic.
Now what that puts him in,especially as a smaller creator
although this happens to largercreator too you might have like
2500 subscribers where yourvideos might be getting 30 or 40
views now like, oh crap, thatlooks really bad.
Well, let me just let you knowsomething.
Most channels on YouTube looklike that.
(18:59):
Most channels on YouTube have alot more subscribers than they
get views on a video, even onthe biggest channels in the
world, so that's normal.
Have you ruined your channel?
Doubt it, especially with thatlittle bit of data that was put
into there.
Will it make things look moreweird and maybe slightly
difficult initially?
Yeah, maybe so, because you gotto remember how YouTube works.
(19:19):
For the first 24 to 48 hours,your content is shown to people
who've just recently watchedyour channel and your
subscribers.
If these subscribers aren'twatching, that's going to be a
bad signal and if people aren'treally coming to your channel,
you might not get any moreimpressions.
It doesn't mean it's over, ofcourse.
There's a whole other sectionwhere weeks and months and years
later it gets shown to otherpeople who've never been to your
channel and people searchingfor things and all these other
(19:39):
things.
So there's still a chance forthese videos to grow.
I like the idea of asking thequestion about starting a new
channel because I feel likethat's that is something you
could do as a tightly connectedchannel right off the bat with
like I don't know how manyvideos this channel had
initially, but he says he likesthe course he's on now.
Well, if you just took thoselast 10 or so videos, you got
this tightly connected videochannel.
(20:01):
Then, when you YouTube startsputting stuff out and they start
seeing connecting people tomultiple videos cause someone
comes in and is like, oh, I likethat video, I like that video.
It's much easier to grow thatchannel At that point.
It would still be potentiallyslow and it is starting over.
It's not a terrible idea, but Idon't.
And I but I 100 agree with dandon't do it because you think
(20:21):
it's going to fix the the illsof the other, because you still
can probably do the same thingwith this one.
Speaker 2 (20:27):
It's just that if you wanted to jet start uh, you
know a new channel with uh youknow you want to uh fuel it up,
that would be a good way to doit I want to real quick just
circle back to the promotebutton too, because, uh, I've
noticed an escalation inyoutube's language at the
promote button recently and I'mgoing to say, for at least on my
channel, this has gotten worse,not better.
So I uploaded a video recently.
(20:48):
It was probably the most I'veever worked on a video before,
right, um.
So I was really surprised whenthis video, which is certainly
not an ad for anything, goes upon my channel and it's, you know
, after a few days of it beingup, it was doing okay.
I was hoping it would be better.
I noticed that I get a thing inmy dashboard that says you know
, promote, and has a little iconon it and it's like hey, your
(21:10):
video name of video could reacha lot more viewers and you can
get a lot more subscribers ifyou promote it.
I am just going to say thisagain and again and again, and
won't be the last time I say itplease use the promote button to
only actually promote ads.
If you have a business, if youhave a product, that is what
(21:31):
it's for.
It is for advertising purposes.
Nobody I promote this video to,that is not an ad, is going to
go.
Oh my gosh, I'm so glad thething I clicked on was
interrupted by this other thingand it's so good I'm going to
subscribe to this guy and watchall of this stuff.
It's not going to happen.
People.
Ads are disruptive and peopleneed to see a lot of them before
(21:52):
they want to even buy the thing.
That's why there are still adsfor Pepsi to this day, even
though you know exactly whatPepsi is, because they just want
you thinking about that nexttime you get thirsty.
That's how they work.
It's subliminal.
So, no, don't promote videosthat are not actually ads for
something.
It makes total sense.
If you have a product or aservice, it's really.
(22:13):
That is like that's the game.
It doesn't make any sense sense.
And the fact that youtube isusing language that says you can
get more subscribers and viewsfrom doing this is really awful.
I don't like that and I I don'tlike calling youtube out on
things.
I like youtube.
I I just think whateverdepartment is in charge of the
specific feature, it's a misstep.
I I think it gets people'shopes up.
(22:35):
I think people do shell outmoney for this because they come
to us all the time and say Iused it, but it didn't work,
like, of course it didn't work.
It's all logic.
It's just it's the humanswatching it.
It disrupts the thing theyclicked on.
Why would they?
They're not like looking uponyou favorably for disrupting
their other viewing experiencethey were trying to have.
Speaker 1 (22:53):
I think what Dan said there is really important,
because whenever someone asksquestions about this, the easy
answer is to go.
Just put yourself in the shoesof the person.
When's the last time yousubscribed to a channel and you
saw an ad for it and instantlyit seems to click.
For people it's like oh yeah,that's what you're doing.
Just FYI, that's the experienceyou're giving, so you should
(23:17):
not be surprised when it doesn'twork the way you thought it was
because it doesn't work on you.
You know what I mean.
Like, if it doesn't work on you, what are the chances of it
working on someone who likesyour content?
It's just, it's unlikely.
Now, does it mean it neverworks?
No, and of course, there'salways great targeted ads that
can bear fruit, but nine timesout of 10, it's for a product or
a service or something.
It's not um and uh.
(23:41):
It's just there's better thingsto use your money on.
Buy a better mic, you know.
Instead of getting a 20 lab,get a 50 lab and don't use that
30 and promote.
You know there's there's, youknow, lots of options.
Actually, mics are really cheapnow.
So even a good quality oneslike under 50 bucks uh, here's
an interesting.
I love this one.
Here's an interesting I lovethis one.
Here's an interesting email andit's by Chris Hi.
(24:01):
If creators didn't say let's getright into it, they'd get right
into it faster.
If I watch a video called giveme 10 minutes and I'll teach you
the YouTube algorithm, and ittook nearly two and a half
minutes to waffle before he saidlet's get right into it, the
title got me ready for theinformation.
The fact that he's making thevideo suggests he knows about
the YouTube algorithm.
Just get right into it, I'mready, damn it.
(24:22):
Regards Chris.
Oh, let's talk about thisbecause this is so true.
You know, the thing is that wefall into trappings as creators
sometimes, and this is one ofthem.
Let's get right to it.
I used to say right after this,not at all, like that's
(24:43):
completely accurate.
We fall into these things,especially as newer creators
that we've seen bigger creatorsdo, and then we just do it
because we're like, oh, thatmust work, when there might be a
whole story behind why they dothe thing in the first place.
Maybe they don't know why theydo it either, or maybe there is
a reason they do something, butlet's get right into it, or
let's get right into it afterthis message or whatever.
Whatever the case may be, allthese different things that are
(25:04):
said, what are some of the onesthat, like you see, rob shared
in the last episode that the onehe hates is when they say only
56% of the people are watching,are unsubscribed to my channel,
and I'm like, well, rob, thereason they do this because that
works, but he doesn't like that.
He hates that, right.
So do you have one that youhear or see and you're like I
don't like that?
Speaker 2 (25:23):
I think I'm just on board with the email itself,
because I can't think of any offthe top of my head.
It is just any time I click ona video and you know, okay, I'll
tell you what I hate.
I hate when people tell me,like, welcome back to my channel
and and that's okay.
Like, okay, maybe I'm a newviewer.
I'm like, okay, I get it, Ihaven't been here for a while,
but then they proceed to tell meall this stuff about maybe
(25:45):
their life or their last videoor something like something
really irrelevant to what Iclicked on.
Like they feel like they'regoing to open their video with a
bit of a personable like vlogand then get into it like no,
you could say that for the endif you want to.
But I like, if I'm trying toget to know you as a creator,
drop me the value first.
Uh.
I also don't like when it's hey,here's my hook and I'm like,
(26:05):
yeah, I'm into this, and thenthey're like, but first, by the
way, my name is so and so andthis is my YouTube channel.
Like, I know that, I know I sawyour name when I click the
video.
But go on, do now, let's getinto it.
No, no, no, you don'tunderstand.
You know only this many peopleare subscribed and I make videos
like this all the time.
Like these are very normalassumptions that I can make
myself.
I don't know that, like, justsave it for later, tell me later
(26:29):
, like at the end.
Um, by the way, I've been dan,and this has been my youtube
channel subscribe because I'mtrying to get to 100 000
subscribers before my, my friendso, and so I like that cool,
you know, and then I might.
I'm more likely to, becauseyou've actually given me the
thing that I wanted and I got toknow your personality through
watching the content and I gotto already start to decide for
myself if I'm going to come back.
(26:50):
That last punch at the end ofyou saying, okay, come back,
it's like you're right, I willcome back.
That was a fun experience.
But if you front load all thatstuff, I'm like okay, so you
don't take this seriously.
I clicked on something that Iwant to know about right now and
you're trying to waste all thistime.
Now, in reality, all I do istap my phone to do the 10-second
skips.
(27:11):
I don't actually harborresentment towards these folks,
but since we're talking about itin my brain I'm like no, no, no
, no, no, no and I'm tapping myphone.
Speaker 1 (27:22):
Well, you know, what's funny about this is
YouTube is combating this, andthis is a thing that I don't
know how much I like, eventhough I take advantage of it,
and that is the go to the placewhere most people skip to option
.
That's been coming up, uh, ondesktop, I think, it says skip
ahead, or something like that.
In the bottom right corner ontv, when you hit fast forward,
one time it goes to a point inthe video that most people
(27:42):
stopped at.
In other words, they, theyrewound past, and 99 of the time
it's the.
It's the baked in ad from the,the sponsored part, yeah, but
sometimes it's exactly whatyou're talking about.
It's a long intro and people,and if you just hit once, boom
it knows, it knows yeah becauseit's using the data people fast
forwarding ahead.
This is good for the viewer, badfor the creator.
(28:05):
It's bad for the creator on twoways.
Number one as someone who mightbe telling a story or something
you know you want, you hopethat your audience is engaged,
although I think most creatorsforget that the vast majority of
people that are watching yourvideo have never seen your
content before.
It's a very.
It's a smaller percentage ofpeople who've actually watched
your content that are watching avideo at that, so you also
really have to be speaking topeople who've never seen you
before.
(28:27):
To Dan's point the other partis the part I'm talking about
the sponsorship thing.
As soon as sponsors startseeing this, as soon as they
realize this, they might stopsponsoring people on YouTube,
which takes money away from thecreator.
This is bad.
It's bad on a couple of reasons.
Because, number one, peoplealready skip over that stuff,
but youtube is now making itoverly easy and because of that,
(28:47):
at some point, you know, acompany that might be working
with creators forever might begoing.
You know we've seen a lot lessclicks on our links that we've
given you.
You know.
I wonder why that is.
Let me go watch the video andthey see this thing come up and
they click it like wait a minute, that entire segment's gone.
Like it's gone, like what did Ipay for?
And then we're back to relyingon adsense and it's like, well,
(29:07):
that's not great, becauseyoutube and I hate to say this
like they'll say, well thenyoutube's getting less money.
Now here's the thing about adsand people forget this by the
time the ad is on youtube.
Youtube's been paid.
The creator hasn't been paidyet.
That's why pop-ups steal fromthe creator, not from youtube.
I feel like sometimes peoplepop-up blockers, I should.
People think the pop-upblockers are like you're
fighting against the man and allthis.
(29:29):
Of course I don't like adseither, but stick it to YouTube.
No, you're sticking it to thecreator.
Youtube got paid.
If you've ever advertisedsomething on YouTube, you pay up
front.
The money's gone.
Youtube got it, the creatordidn't get it.
If you're trying to help thecreator, you've actually done
the opposite.
So I'll take a hot take you'restealing from creators.
You are because you're notstealing from youtube.
Speaker 2 (29:48):
All that to be said you've raised an interesting
question in my head too, beforewe move on from that.
Um, if because I would I wasgoing to say maybe you're
stealing from the advertiser aswell.
But if the ad didn't play, doesthat mean it just goes
somewhere else?
It?
goes somewhere else it finds aslot where it can play.
Yeah, supposed to, yeah, if itdidn't show.
So the advertiser still getswhat their value.
Youtube still gets their value.
The creator missed out on theis that's what you're?
(30:10):
That's kind of I neverconsidered it working that way.
Speaker 1 (30:12):
Those people don't, because they don't think deeply
about it.
They just think, oh, you know Iyou know it's an inconvenience
for me to see this, but I alsothink a lot of people don't care
about the creator.
I don't, they'll watch it.
It's like whatever, it's just avideo.
Go get a real job.
Speaker 2 (30:26):
Well, I'm like 100% with you, especially
understanding it that way.
It makes sense.
I just never gave it that muchthought.
What I will say, though, isYouTube does need to do more
work to filter the ads that arebeing purchased on their
platform, because some of themhave scams in them, and this has
been proven.
Have scams in them, and thishas been proven.
So, uh, it's very dangerous toto get certain ads on youtube,
(30:49):
depending on the kind of personyou are.
If you can't pick up on some ofthese subtleties, you could be
taken for a ride, and that's notgood.
So it is like a problem thathas like a lot of different you
know spokes coming out of it.
It's it's a little scary on allfronts, but yeah, I see what
you're saying.
I forgot the question, thoughum it's yeah it's not even
(31:11):
really a question.
Speaker 1 (31:11):
It's just talking about the skipping of oh right,
skipping stuff.
Speaker 2 (31:14):
Oh, I was gonna ask you about jump ahead.
Yeah, is, is jump ahead onlyfor premium users?
Speaker 1 (31:18):
I thought it was.
Oh, that's a good question.
I actually don't know, becauseI am premium.
This is a good point, and Iwould also beg question does
that work on TV only for premiumusers, which would make sense,
because we've already paid?
They are getting paid for ourview anyway.
This is a good point that Ididn't think of.
Look at that.
Look how smart Dan is.
I don't know the answer to that.
Speaker 2 (31:35):
I don't know either.
So yeah, I guess don't quote me.
Dan said it's for premium.
Speaker 1 (31:42):
I, I'm a premium guy, I'm not a premium type of dude.
I'm going to spend the money onthat.
It's a great point.
But anyway, the whole email waslike get to the point, get to
the point, which I think we'vefinally gotten to the point
We've circled around it for awhile, but we talked about it in
so many different ways.
I feel like you probablyunderstand that getting to the
point is a good thing and one ofthe things is, if you're
creating a video that'sspecifically for search, your
(32:04):
impetus is to get to the pointright away because you have to
remember the traffic source.
Search is when someone istyping something into the bar
and once that answer, they'renot looking for you, they're
looking for the answer, lookingfor them.
I actually mentioned this inthe video a couple of videos ago
.
Someone emailed in about thisand it's important to understand
that relationship.
If you're doing a how to tie atie video, I don't care that
(32:28):
you're Johnny, and this is yourthird video on your YouTube with
Dan said, I don't care aboutany of that.
I got to go to this party and Igot to learn how tight it's
tying like 20 seconds.
I need you to get to it andthen maybe, if you're funny,
maybe I'll come back to youlater.
And what Dan said I think isreally smart Do those calls to
action towards the end, whenpeople are already invested in
you and have a much.
You have a much likely, abetter likelihood of making that
connection.
(32:48):
So I agree with that.
Get to the point.
Don't Boris with the chorus?
No, don't Boris, get to thechorus, yeah.
Speaker 2 (32:55):
Yes, yeah For music.
Speaker 1 (32:57):
Don't, boris, get to the chorus?
All right?
This next email comes from JakeJake.
Jake says I appreciate whatyou're doing by helping us
navigate the uncharted waters ofYouTube.
Say that again.
I've been at it now for justover five years and gained 6,300
subscribers, most of which4,000 have come from a single
video 4,000 of them from asingle video.
(33:17):
That's crazy.
I posted a year ago.
It's been mostly a positiveexperience.
As of a couple weeks ago, I gota flurry of comments on a
popular video from newly createdaccounts.
At the same time, my viewsbegan to take a nosedive.
After seeing the exact samecomment brilliant from start to
finish I began questioning ifthese were real people.
Also, the usernames havesymbols and letters in them,
(33:38):
which means they could be botsor fake accounts.
Though I like seeing positivefeedback, such as impressive
skills or the creativity here isunmatched I'm worried that
these could be attempts to getmy video taken down.
It also makes my content seemless authentic, as if I'm the
one behind the shenanigans.
However, if they are realpeople, then I feel bad for not
responding to their comments asI normally would.
I'm not sure how to handle thisif it continues and I would
(33:59):
appreciate any advice you cangive.
Jake, this is a great question.
We really haven't talkedspecifically about this, really
haven't talked specificallyabout this.
We've talked about like it waslike a year or so it was a
little more a year ago when yougot all those, um, a bunch of
those bot uh comments, but, tobe honest, or they were, they
were making it look like theywere from the creator, but they
weren't.
We have talked about that.
This is different.
(34:19):
We do definitely get thesecomments on the main vid iq
channel.
For sure, all small channelsgather here is one of the one of
the great ones.
Um, what are your thoughts here?
Uh, dan, I mean, he's got achannel where you got a whole
bunch of subscribers from onevideo, um, but these comments
are starting to seem sus I'mgoing to say that you're giving.
Speaker 2 (34:43):
It's cool, that you're giving them the benefit
of the doubt.
It's okay.
Look at the comments.
If they're, if the words areexactly verbatim, like brilliant
from start to finish, as likean example, and you have
multiple comments that say thatexact thing, it gives maybe even
the same capitalization,punctuation.
I want you to take that phrase,copy it.
I want you to go into yourcontent moderation.
I want you to paste it intoyour content moderation thing so
(35:03):
it can no longer be used onyour channel.
The amount of people real peopleactually saying that in the
future probably very low, and ifyou never check your held
messages, you won't know aboutit.
Anyway.
I hold everything, like anycomments I get that are even
slightly suspicious.
I just don't even question it.
I hold it for review becausethis is such a common problem on
YouTube.
Like nine times out of ten youare going to be just dealing
(35:26):
with bots.
That's just when you see thisstuff happen.
That's pretty much what it is,because it's, if you okay,
listen, just to be kind of funny.
Mean for a second If youraudience just keeps saying the
same exact thing over and overagain to compliment you, that's
on them.
That's not very creative.
You need a more creative viewerbase.
My actual question back to youwould be do you remember that
(35:52):
video?
Did you actually ask them tosay that in the comments and
forget?
That's the only other reasonthat would happen.
It's either you told them hey,if you watch the whole video, I
want you to say brilliant fromstart to finish in the comments
below.
If you didn't do that, I wouldbet money that it's bots.
It's safer to just put them inthe held for review.
As for what happens here, likeif this continues to be like
(36:15):
this thing happening on yourchannel, I would like to give
you to them for the doubt andsay that I think they have
systems in place that can detectthe stuff without you having to
say a word.
But you'll know you're introuble if you get like a
community guideline strike orsomething like that, and then
you can appeal it and be like no, this has just been happening
to me.
I don't know what's going on,but I think when I see this
(36:38):
stuff happen, youtube seems tolike understand what's going on.
But that's just again,everyone's experience is
different.
Speaker 1 (36:42):
It's whack-a-mole because as they figure things
out, the the people who makethese things make it different
so they're not detected.
It's it's very muchwhack-a-mole.
I think at the end of the day,if it's happening to you, that's
, in a weird way, kind of a goodsign, because you've been found
, which means you're somewhatrelevant to somebody somewhere,
which is interesting.
I mean, you got to look at it.
The positive side, right?
Uh, definitely.
(37:03):
I think what dan said isexactly what you should do.
You know, definitely put thosein the held for response,
because you don't want peoplecoming in going.
Why does this all look the same?
It's very suspicious.
Speaker 2 (37:12):
Yeah, it ruins.
It ruins the commentingexperience for your actual
viewers.
Speaker 1 (37:18):
Yeah, I wouldn't.
I wouldn't, but I also wouldn'tworry too much about it.
And no, it's not making yourchannel nosedive.
I don't think that that hasanything to do with any of those
things.
Just continue to make goodcontent, continue to look about
the thing you know, to considerthe things that we say here on
the podcast and and look at yourcontent strategically and,
(37:39):
whenever possible, removing your, your personal feelings from it
and looking at it rationallyand kind of, which is hard, by
the way, you got to look atsomething that you maybe spent a
lot of time on and go thatsucks.
And sometimes that is theanswer, but look at it
rationally and kind ofpragmatically.
All that to be said, are theysus?
(37:59):
Are they robots?
We don't know, but we're beingtaken over by AI anyway, so I
guess it doesn't matter.
I guess you get used to it.
I suppose Last message comesfrom Matthew.
I'm in the maker niche.
In my videos I make cool thingsthat are a hybrid of software,
3d printing, laser cutting andDIY electronics.
Okay, before I go further cool,make me something that would be
(38:21):
cool.
I'll show it on the channel.
Make me something that goes.
Make a little Rob Wilson that Ican bring up.
It's like a robotic Rob Wilsonor something I don't know.
Okay, kind of fun.
I've noticed my audience issplit.
Some of them are highlytechnical and want a deep dive
on the challenges I had to solve.
Okay, before I continue on,unsurprising based on the niche
that you're in.
Okay, meanwhile, other parts ofthe audience just want the
(38:44):
high-level story and to see thecool things I made in action.
I know both of these peopleexist.
I now have had several folks inthe deep camp dive deep camp DM
me directly through my socialsto complain, which I'm actually
flattered about.
Meanwhile, my analytics havenoticed a pattern that there's a
drop every time I get technical, most notably the moment I pull
out a circuit board, I canalmost bank on the retention
(39:04):
graph dropping.
My thought is I like to slip thecontent into two channels.
The first one lets produce vlogstyle, where I deep dive when
I'm working on down rabbit hole.
Then, once a project isfinished, I could take all that
footage, edit it down tosomething more polished and
share on my current channel.
Thanks for all the greatcontent.
Learned a ton from y'allPodcasts you do about vlog.
Content is what made me thinkabout this in the first place.
Okay, first of all, you saidyour channel sounds amazing,
(39:26):
sounds very cool and the thingsthat he points out, and I wanted
to go over these individualthings.
They have a super technical uhviewer.
They have a viewer that justthinks the thing is cool to look
at and they've looked at theretention graph, which I love.
I love talking about retentiongraphs.
I do it all day and theynoticed, when they get overly
technical, bink everyone well,not everyone, a large portion of
(39:47):
people leave.
What are your thoughts aboutthis email?
Speaker 2 (39:50):
Okay, so I will give you an actual example of a
channel I watch that I'm surehas dealt with this, because
they have a spinoff channel thatgets way more technical.
So there is a YouTuber I watch.
I'm trying to find I actuallyhave the second channel pulled
up I'm trying to find the mainchannel and I can't.
Uh, I think it's called jakesimmons and he mods game boys
(40:12):
and game cubes and you know.
So he rips apart game consolesand mods them and sells that
it's yeah, I'm really into thisas a hobby, like it's just
really fun.
Um, I actually just got all myparts for my game cube.
I'm about to mod it.
Based on just having watched somany of these videos, I wanted
to do it anyway.
His main channel is called JakeSimmons.
It has 75 almost 76,000subscribers and they are more of
(40:34):
an overview of a cool thingthat he made or found or
whatever.
And they are very not technical.
They're more like hey, checkout this cool new Game Boy IPS
kit that I installed and it goesover like the features of the
kit and things like that, and heshows a little bit of the
B-roll from the installation.
But it's for anybody, right,it's a very high level kind of
(40:55):
overview for anybody who'sinterested in this stuff.
And then he's like by the way,on the second channel I have the
actual full breakdown of melike building this.
So if you want to see that,that's down below in, you know,
in the description.
Now the second channel is calledjake64 and has 2500 subscribers
, so not nearly as many, but uh,the views.
(41:15):
It's very much like a tutorialchannel, like the.
Uh, the views on there are low,but I think there's a lot of
value.
The videos are longer and he'sactually like going into a lot
of technical detail about how tobuild this stuff.
So they already mentioned thatmaybe they should put this stuff
on the second channel.
I kind of agree.
The other thing I was going tosay is that they could also give
that as members content.
Speaker 1 (41:35):
The members content could be more.
Speaker 2 (41:38):
you could monetize them if you want to, but you
don't necessarily have to dothat.
Speaker 1 (41:44):
That's an interesting take on that.
I like that, putting it behinda paywall, because the people
who are really into thetechnical part might actually
pay for that.
Yeah, I like what you saidabout the channel that you
already have seen that does this, and it is two different
audiences that could live on thesame channel.
However, I think if you dosomething like that, then one of
them will perpetually sufferjust because of the way YouTube
works, that, generally speaking,one of those two buckets, so to
(42:08):
speak, will work better thanthe other.
Yet if the other one had itsown channel, it might be able to
live a little bit longer anddeeper and fuller, and perhaps
with more views.
You could do either.
I think they will both work.
I just think that having thesecond channel gives these
deeper dives to people who aregoing to be interested in it and
doesn't necessarily tankanything else on that channel.
(42:30):
It's just I know exactly whatI'm going to get, this is what I
want, and, of course, you canpromote it from your main
channel.
Go hey, for those of you thatare wanting this deeper dive, I
got it.
There's a whole channeldedicated to it.
Put it on your homepage.
You can actually do that onyour YouTube channel setup.
You can actually put yourchannel there and even put a
playlist there from the otherchannel on your existing channel
.
Some people don't know you cando that, but you can actually
(42:51):
put a playlist from otherchannels on that channel and, um
, you know, send people overthat are interested in that sort
of thing and keep the whicheverthe larger audiences for this
channel, for this channel.
I like that, um, I like thestrategy behind that.
It definitely gives you.
Now, the thing is, having twochannels can be a bit of a
hassle, but if you're alreadyshooting the content anyway,
it's just uploading to adifferent account.
Not that big of a deal.
(43:12):
And you can do both under thesame email YouTube account.
Some people don't know that youcan have multiple channels
under your main YouTube account.
Also, last time I think yourcat was on stream, we got some
comments.
They loved it, they loved thecameo, the cat cameo.
Yeah, sorry about that no.
I mean the cat is popular.
Speaker 2 (43:32):
No, I'm sorry, it's really just an attention thing
on her part and we're working onit.
Speaker 1 (43:38):
No, again.
We got good comments.
They were like I love Dan's catcoming in, so I'm like all
right.
I'm like all right, well,listen, if that gives us views,
if the attention spike goes upwhen the cat comes on, I'm going
to take it.
It won't happen again, trust me.
Anyway, if this has beenhelpful to you, we would love to
hit that like button.
If you'd like to do that hereon the YouTube channel, if
you're listening on the audiopodcast, you can leave us a five
(43:58):
star review.
That'd be amazing.
Tell your friends who arecontent creators as well that
we're here every week and weanswer your questions and do all
the fun things right here foryou.
So, with that being said, dan,uh, do you have a piece of
advice?
A weekly piece of advice, butwhat's the what's the piece of
advice for this week doesn'teven have to be youtube related.
What's the thing you learnedthis week?
That's like I wish more peopleknew about this.
(44:19):
Is there anything you can thinkof?
Speaker 2 (44:21):
I honestly wish more people would uh, people do this,
but I wish more people wouldtake a break from YouTube and
find something you can do thatyou're not tempted to make
videos about.
That helps you disconnect,because having experiences
outside of YouTube is how youcan be more creative, recharge
the battery and get inspirationfor making even better videos.
But if you just constantly thisis a problem I deal with
(44:42):
because I talk about all thetime if you constantly force
yourself to come up with yournext video idea, it usually
isn't as good as it could be.
I have way better ideas when Iallow myself to enjoy something
that is not exactly related toYouTube creation.
Speaker 1 (44:54):
That was fire.
That was actually a really goodpoint.
Taking a break is absolutelyimportant.
That's what we're going to do.
We're going to take a breakuntil the next time we're here
on the podcast.
We hope to.
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