March 31, 2025 • 46 mins
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Ever wondered if running Google Ads will actually help your small YouTube channel grow? In this eye-opening episode of Tube Talk, Travis and Jenn deliver the hard truth: paid promotion often brings the wrong audience and can hurt more than help. "Please stop running your ads," Jenn asserts, explaining why organic growth consistently outperforms paid traffic for sustainable channel success.
The conversation takes a fascinating turn when Jenn reveals her pre-publishing ritual - she needs to "feel right" about releasing a video, sometimes closing her laptop multiple times until the universe aligns. This sparked a deeper discussion about the psychology behind content creation and how many creators likely have their own unique rituals. As Travis puts it, "Publishing a video is a sport," and like athletes, creators develop routines that help them perform.
One of the most powerful moments comes when Travis challenges our perception of success on YouTube. While many creators dismiss "low" view counts, he reminds us that having 50 people watch your video is equivalent to filling a room with interested listeners - something that would be considered remarkable in any other context. "We need to normalize the fact that almost any amount of views is really impressive," he explains, encouraging creators to celebrate every milestone along their journey.
The hosts also tackle niche expansion strategies for gaming channels, recommending a gradual approach called "wedging" - slowly introducing new game content while maintaining your core focus. This method helps bring your existing audience along rather than shocking them with an abrupt change.
Want to join the conversation? Check out our Discord community where Travis and Jenn will be recording future episodes with creators just like you. Download vidIQ for free at vidIQ.com and start optimizing your YouTube strategy today!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:16):
Hey, welcome back to the only podcast that sometimes
in person, other times isn't.
We just keep you on your toes.
I'm here, travis, with myfavorite co host, jen.
How you doing?
Hi, I'm good.
How are you?
I'm super excited.
So we're actually recordingthis, I want to say, after all
of you would have seen the liveepisode where Jen and I were in
(00:37):
person, which was exciting.
Speaker 3 (00:39):
So much fun.
Speaker 2 (00:41):
I mean it's not like we haven't met before, but we've
never done a podcast episodebefore in person.
I know it's not like we haven'tmet before, but we've never
done a podcast episode before inperson.
I know it's such a treat andwe're gonna do it again, which
is the most exciting thing Ididn't know you were gonna say
that I'm throwing it out.
I'm throwing it out.
Everyone's gonna know he'sdoing spoilers spoiler alert is
you better be listening to thispodcast more often?
Speaker 3 (00:59):
cause we're gonna do it, no, no, you better be
watching the podcast.
Speaker 2 (01:02):
Oh yeah, that's going to be better.
I just realized that Jen saidshe was going to get me back for
the last episode.
Speaker 3 (01:08):
Oh, it's planned.
Speaker 2 (01:09):
Oh crap.
Speaker 3 (01:10):
It's planned.
Uh-oh, it's planned.
I done messed up, it's done.
Speaker 2 (01:14):
Ladies and gentlemen, if you missed that last episode
, the very end where I got Jen,I just realized that she's going
to try to get me, that she'sgoing to try to get me.
So, anyway, you better bewatching the podcast episodes
for that If you're new to theshow.
We are an undercover candypodcast that pretty much just
pretends that we give outYouTube advice and help you grow
(01:35):
your YouTube channel, and we dothat like we do every week with
some questions from you we'regoing to do.
Also.
I want to promote somethingelse I want to think by the time
you listen to this, will it betoo late?
No, yes, it will be too late,but Jen and I also going to
record an upcoming episode usingthe Discord that vidIQ has.
It's been promoting it for awhile and we're going to be
(01:58):
talking to creators, just likeyou, and we'll probably do it
again in the future.
And we'll probably do it againin the future.
So if you missed out on it thistime, don't worry.
Um, you'll probably the nextepisode.
You'll hear the discord episode.
So I hope that you all enjoyedthat, but in the meantime, let's
get to some questions.
Jen and people send in messagesdo it because they love us so
much.
All right, here's the first one.
This one is, uh, from our audiopodcast listeners, so there's a
(02:21):
link there to send us text textmessage.
Hey, love y'all and have been alistener for a while now but
have never chimed in until now.
Welcome, welcome.
I finally thought of twoquestions I'd love insight on.
First, does using Google Adshurt or help small channels?
I have 12,000 subscribers andmy second is and I'm sure you've
gotten this question a lot, butI'm going to ask anyways Should
(02:43):
I focus on short and long formand community posts?
Is one more important than theother?
My ultimate goal is to build aname for myself in the vegan
health and fitness community andbring clients in to work with.
Would love y'all feedback.
Thanks for what you do.
Okay, jen, first of all, fellowvegan in the house.
Speaker 3 (03:07):
Right, so what do you think about?
Speaker 2 (03:09):
this.
Let's talk about, first of all,the google ads thing, and now I
don't think I don't know ifthey're talking about the ads in
youtube or just google ads,which is a different thing but
does it help or hurt smallchannels, in your opinion?
Speaker 3 (03:19):
please stop doing that.
Please stop running your ads.
It hurts, it hurts, it hurts,it hurts, it hurts.
It's tough.
You're pulling in like a lot ofunknown information and then
youtube is going to surface yourcontent based off of that
information.
That is like 90.
(03:40):
Should we say 99 um 95?
Yeah, percent wrong that's ahot take right there, but I'm
gonna go with it it's hardbecause they're, they're, you're
paying for views and you'regonna get the cheapest ones yeah
and the cheapest ones doesn'tmean that it's the right ones,
(04:02):
and organic, organic traffic isalways going to be the way to go
.
But ads are good for sellingsomething and that can be a
strategy that you use if you'reselling a course in the future
or something where you actuallyare trying to generate sales.
But in terms of just gettingyour video more views, more
(04:23):
exposure, it's not your bestplay.
Speaker 2 (04:28):
Well, they also said their ultimate goal is to build
a name for themselves in thevegan health and fitness
community and bring clients towork with.
So, in that instance, for theirbusiness, I think it makes
sense.
Speaker 3 (04:37):
I think that it could .
I think if they have specificvideos that are sales videos and
you decide to run said ads onthem, then that would make the
most sense.
Yeah, but just to use it aslike a well, very expensive
cheat to get views andsubscribers faster it typically
you're just wasting a lot ofmoney yeah, you're not wrong.
Speaker 2 (05:00):
Uh.
Then they also ask uh, shouldthey focus on short or long form
content, content in communityposts?
I think when you're talkingabout health and fitness, a
mixture is good.
Obviously, some of your stuffthat's going to talk about
health and fitness is going tobe longer than 60 seconds, but
every once in a while you mighthave a tip or trick that you
don't need a five-minute videofor, just something real quick.
(05:20):
This is how you season yourfood better to make it taste
amazing, or this is a thing youdon't want to do, or these are
maybe recalls that are going on.
You may don't necessarily needfive ten minute video.
That might be like 45 secondshort, I don't know.
Speaker 3 (05:32):
Recall, felt personal .
Did you just have somethingthat you bought?
Recall?
I don't want to talk about thiswait.
Speaker 2 (05:37):
That was so I'm just uh, I'm gonna go to the next one
tra.
Speaker 3 (05:42):
Travis has to go return his carrots tomorrow.
Speaker 2 (05:44):
I do not fear expiration dates and recalls.
I'm just going to leave it atthat.
That stuff doesn't scare me somuch unless there's metal in it,
but other than that, okay, herewe go.
Speaker 3 (05:54):
I think you had a good point, though.
That was spot on.
It's like, in my opinion, avery, very good niche to do both
types of content.
Speaker 2 (06:02):
Yeah, that's a good point.
I love that.
And for a fellow vegan outthere, I'm not a vegan, but Jen
is, you know congratulations.
Speaker 3 (06:10):
Travis is thinking about becoming a vegan.
Speaker 2 (06:13):
I didn't think very long about it.
I'm going to tell you that ifthat's the case.
So here's the thing, he can'tgive up the eggs.
If I go into a rant aboutvegans versus vegetarians, I'm
going to get go into a rantabout vegans versus vegetarians.
I'm gonna get canceled.
So I'm gonna just stop rightthere.
All right, I love you both.
I love no matter what you eat.
I still love you.
(06:33):
All right.
Hire from the uk to travis andjen jenvis jenvis question mark.
Speaker 3 (06:35):
Oh, do we have a couple's name?
Well, we did, didn't we, ohwait, we did have one actually
we did a while back dren.
Speaker 2 (06:43):
It was trend.
Speaker 3 (06:44):
It was trend trend t-r-e-n-n genvis, genvis trend,
oh my gosh we don't have greatoptions.
Speaker 2 (06:53):
No, it's not great, we just don't have good options
we're gonna have to.
I would have to pull likemiddle name or something.
I was about to say that so I'lltell you mine, if you tell me
yours mine's not reallyembarrassing, is yours
embarrassing?
Speaker 3 (07:07):
uh no okay, mine's lauren okay, this, but wait, is
yours, lauren, too we're justthe lauren podcast.
Speaker 2 (07:18):
Okay, now I I told you I'm gonna tell you my middle
name, but I'm not going anyfurther.
Okay, you ready, did going totell you my middle name, but I'm
not going any further.
Okay, you ready?
Did I not tell you this already?
No, okay, it's Travis.
Yeah, that's not my first name,it's my middle name.
Speaker 3 (07:40):
Well then.
Speaker 2 (07:40):
Nope, okay.
And whoever may be around atthat time found your pod when
looking for YouTube advice fornew channels and love it, and
I've been listening to oldepisodes in between the new ones
, so I may have questions thathave been answered, though I
find myself with more food-basedquestions than YouTube
questions.
All right, number one, candycorn, sounds like the worst, I
(08:06):
agree.
Speaker 3 (08:06):
Okay, okay, question two.
Speaker 2 (08:12):
Question two Do cream eggs taste the same as in the
UK?
Actually, I don't know that.
I don't know.
They might be different.
Speaker 3 (08:17):
Quick.
We need UK cream eggs.
Speaker 2 (08:20):
Stat we do need.
That's actually great.
I should ask Rob Wilson and seeif he can send me some.
Your chocolate is not good.
Hard to sorry to break it toyou.
So they're in the UK.
They're saying that Americanchocolate is not good, Excuse me
?
Speaker 3 (08:34):
Oh, it's not.
Have you been to Hershey?
Hershey's is not good, allright, look, you're a Hershey
bar boy.
I can just feel it.
Speaker 2 (08:41):
Well, no, I mean, I like Hershey's chocolate.
Okay, it's possible thatthere's better chocolate out
there, but I've had like reallyamazing chocolate before, like
Anosh and stuff, and I have ahard time believing that it's
any better.
If they're talking about likenormal chocolate, milk chocolate
, uh, you know, with all thestuff that goes on in our food,
I guess I wouldn't be surprisedif there's better chocolate.
Great question that's a deepcut.
That's actually a deep cut.
Speaker 1 (09:06):
So they have been listening.
Speaker 2 (09:09):
I emailed in about that and they say they're
legitimate, but I know they'renot.
That must be a VPN or something.
But great question, what a deep.
I love that.
How do I determine if my nicheis too large?
I have two sports niches thatdo crossover real life and video
game equivalent, and I havelarge.
I have two sports niches thatdo crossover real life and video
game equivalent and have a bitof a venn diagram of real life
vids, gaming vids and then vidsshowing how the two actually
(09:30):
cross over, like managing a teamand then.
So actually there's anotherquestion.
I've done okay, um, so that's agood question.
I've seen this before.
I've seen channels that try touse video game versions of
sports and real sports on thesame channel and you would think
that there is a venn diagram ofpeople and there are.
There is, but that the middlepart where you would get views
(09:53):
from both viewers is muchsmaller than you would suspect.
So, um, for example, if youhave a uh, like a football game,
um, video game, you play likemadden and then a well, this is
a UK person, so that wouldactually be soccer to us, but
like a football game, likeMadden, football, nfl and then
covering NFL sports.
(10:14):
The people that watch both.
There is a group of people thatdo that, but there's so many
more of one side or the otherthat's going to be drawn to your
channel, based on how you doyour content.
So it's going to be spiky and Ijust think at this point, if
you're going to have fun with itand you enjoy it, do it.
But if you're looking forgrowth, I really feel like those
are two separate channels,which is odd to say, but it's
(10:38):
the truth.
I've seen it many times.
This next question is for youwhy does jen hate shorts?
Should I not do them?
Love the pod.
Speaker 3 (10:47):
My reputation, my terrible reputation.
Oh my gosh, why do I actuallyhate shorts?
Speaker 2 (10:57):
This is a great question.
We're getting right.
Speaker 3 (10:59):
This is like some soul searching.
Speaker 2 (11:02):
I need you to go into your site.
Speaker 3 (11:03):
I don't hate shorts.
I just don't believe theybelong on youtube okay I think
short form content is fine andtiktok on instagram.
I think youtube has always hadlong form content going for it
(11:25):
and I think that having shortson youtube has diluted the long
form content and to me that islike the ultimate form of
creativity, whereas shorts aredifferent and they're short.
Speaker 1 (11:48):
And a lot of the time .
Speaker 3 (11:50):
short is just flat out trend jacking and there's a
lot of I would say there's a lotof behaviors associated with
shorts that I don't stand for asa creator.
Speaker 2 (12:03):
Interesting, say more .
Speaker 3 (12:07):
So a lot of the times you are solely relying on
copying exactly what otherpeople are doing, copying the
music that you should be using,not even speaking.
A lot of them are just likefake voiceovers, like the
content that can go so far issometimes just like a joke
(12:29):
versus the people who arespending so much time and effort
.
And I'm not saying that youcan't do that in short form
content.
I'm saying typically thosearen't the shorts you see, pop
off.
Speaker 2 (12:42):
Right.
Speaker 3 (12:44):
Do you agree with?
Speaker 2 (12:44):
that I don't completely disagree, I think.
When you're talking about trendtracking, I think it's very
true Because you see, like onTikTok, like a lot of dance
people.
Speaker 1 (12:54):
Yeah.
Speaker 2 (12:54):
You could say some of that about some long form
content, but I think it's more.
I think it's more widely spreadin shorter form content.
That's really interesting.
There was something TriciaHershberger said in the
interview from a couple episodesago I know you weren't there.
I want to explain what she said.
I thought was reallyinteresting and it really kind
of applies to short form content.
Is this algorithmic audience andthe way she described it is.
(13:16):
This is why she doesn't like todo short form content.
Is that seems to be shown to amuch more toxic audience than
regular long form content, andshe's not the first person I've
heard actually say this.
I heard multiple people saythis like half a year ago and I
just kind of forgot about it andwhen she brought it back up it
reminded me she goes.
I feel sorry for people thatare doing content for the.
(13:38):
I think she called thealgorithmic audience, which is
really an interesting term,because that audience and I
think I know why likepsychologically, like I've said,
all about shorts this entiretime short form content it's
very disposable.
You're, you're connecting.
You're not even reallyconnecting with a person.
You're watching something funnyor interesting for like 30
seconds and then you swipe rightand you're, you're gone.
Like, give me the next person.
I don't even care who you are.
(13:58):
So to leave hateful commentsand things that kind of are
disparaging is much easierbecause you don't really know
that person.
You know that person even lessthan if they had a five or six
minute video.
So I feel like that issomething to take into
consideration that you mightactually get more hateful
comments on shorts.
And please, if you do leave uscomments in the YouTube channel,
let us know about yourexperience or you can send us an
(14:27):
email, but that is what I'veheard from people.
I find that really interesting.
So there you go.
Um, okay, one more.
Um, hi guys.
First of all, travis gettingmad over his mcdonald's order
was hilarious.
That was about, I think, mybreakfast order listen, I was
hot, I was heated.
I'm just saying uh.
Second, I have a question is itworth it to live stream even if
you barely get any viewers?
I do it just for fun, but interm of youtube growth, does it
help?
Speaker 3 (14:41):
thanks for the thanks for everything, um wait, let me
tell a story about one of mycreators popping off right now
with vertical lives I want tohear it tell me more absolutely.
Um, there is a now kind ofstrategy behind it, like there
is an overall goal to what thelive starts out, as Often it's
(15:05):
like a little challenge.
You know, often food relatedit's, you know, trying sour
versus sweet candy.
You know, think of the, youknow basic challenge ideas,
something like that Back to ourMcDonald's versus Burger King
type of thing.
But they started streamingvertical lives out of nowhere
and have racked up thousands andthousands of views per video
(15:30):
where their shorts wereinconsistently getting maybe a
hundred, couple hundred, couplepopping off at a thousand long
form, getting you know 100 viewsor so.
Started doing these verticallives.
Don't have to edit.
I've gained so many subscribersand every single one is like
(15:53):
hitting several thousand views.
Sheesh, right, what's goingright?
Speaker 2 (16:01):
I said don't stop listen, can't stop, won't stop,
won't stop.
Speaker 3 (16:09):
So yeah, you should try it and see what happens.
You know your story most likelyis not going to be the same as
anybody else's story, but younever know what's going to
happen.
But always go in with an ideaat least yeah, I think.
Speaker 2 (16:21):
I think it's really important to well, first of all,
every single part of YouTubegrowth and learning.
All of this stuff is not goingto be universal, so you might
have heard stories that areexactly the opposite of what Jen
said, but the nice thing aboutthis is you know, jen and I are
going to tell you the truth,what we have either experienced
(16:41):
or talked to people.
It's possible you hear someonetell you tomorrow oh no, that's
not right.
But let me tell you something.
Jen speaks to and deals with alot of creators and sees
different sides of things ofyoutube same thing with me, um
that you may not see elsewhere.
So I love that story.
Um, sometimes that stuff isreally surprising.
You're like wait a minute, Ididn't know that was even a
thing that could be done.
Yeah, absolutely, you need toget in there and mix it up, I
(17:04):
think.
Speaker 3 (17:05):
So funny.
I would say for the verticallives, though I wouldn't do long
lives, do short lives.
Speaker 2 (17:13):
Yeah, short lives Like what would you consider a
short life?
Speaker 3 (17:17):
I think they're more discoverable.
Speaker 2 (17:18):
Like how long is a short live in your?
Speaker 3 (17:20):
life, no, like a vertical live.
Oh, oh, oh, yeah, yeah, yeah,just like, literally like
vertical live.
Speaker 2 (17:23):
I thought you meant only be live for like five
minutes or something.
Speaker 3 (17:26):
I mean, that'd be funny too.
Speaker 2 (17:29):
So here's the thing I have only talked about briefly
in meetings.
I'm actually consideringpopping live on the vidIQ
channel like just for a coupleof minutes and then having it go
unlisted just randomly.
I like the idea of a situationwhere you have to be there or
(17:59):
you miss out.
Fomo, fomo is incredibly strong.
And I think it's superimportant that if you're going
to do that, you know who, youknow what most creators use.
That for it, use the FOMO thingfor is for merch drops.
Oh have you ever seen a creator?
It's like, oh, you can only getthis, this thing for the next.
Speaker 3 (18:19):
However, long 24 hours.
Speaker 2 (18:21):
There's only 10.
Right, that works.
I have a friend that does that.
It actually works, so I'mconsidering that.
Anyway, we'll see if I getaround to that.
The last text message wastelling me that the link in the
audio podcast was broken for thevidIQ plugin and I have zero
(18:42):
idea how this is absolutelypossible.
But they're absolutely right.
I've just fixed it on thetrisha herbert hershberger
episode and I think it actuallymeans that it's broken on every
single other episode.
I don't know that I'm going tosit here and go through we are
the professionals what is going.
I literally I don't understandhow that's possible.
(19:03):
Hold on what is going on, allright, look.
Speaker 3 (19:07):
I just had a broken link situation with the creator
too, where the link worked inthe pinned comment worked
literally everywhere else wasbroken in the description of the
video and there was absolutelynothing that could be done about
it.
Copy and paste it.
Speaker 2 (19:23):
Exact same thing so I've had this happen on um a
couple of times when I was doingsponsored content and I would
have to use a link that theywanted to track or whatever.
And I would look on the pageand I'm like it works.
And then the, the guy who wasuh, sending me the, the promo
stuff, he's like I can't get towork and he would show me
screenshots.
I'm like what am I?
(19:44):
What am I missing?
Like what, I don't understandwhat's, what's, what am I
missing here and um I, it'sreally frustrating and in this
particular case, like how manylinks did we miss out on it's?
I'm like what, how sway, how isthat possible?
So now I'm like.
Speaker 3 (19:59):
Thank you for writing in that it's broken.
Speaker 2 (20:01):
Yeah, and now I'm wondering like I'm looking back,
Got to add link checks Bro.
Speaker 3 (20:07):
What the heck Monday link checks?
Speaker 2 (20:09):
How is this a thing?
I'm looking at the link thingsright now.
I'm like how is this a thing?
So I'll have to look back atthat at the end of this.
Thank you so much for writingthat in the person who messaged
me on Twitter that the lastaudio podcast with Trisha went
on an extra two minutes as I wastalking to Trisha after the
podcast.
Long story short.
I also record audio locallybecause there's some weird
(20:32):
issues going on with theplatform we use for video and I
uploaded that as the audiopodcast and I guess I forgot to
hit stop.
Speaker 3 (20:40):
That's the gold, though Nobody knows.
Well, maybe you know, but thejuice after the podcast is the
real good stuff.
Speaker 2 (20:47):
Oh my gosh, it's always crazy.
Well, the good thing aboutaudio podcasts and I love
YouTube to do this is I wastelling Jen this before we went
live you can replace the audioon an audio podcast without
messing anything up.
You literally just go to yourplatform, you tell it to swap
the audio files and then, boom,everyone else who gets it gets
(21:09):
it fine.
So everyone else who's listenedto it doesn't even know about
that, because I switched it andit was fine.
About 300 people heard it,people before that.
Speaker 3 (21:17):
Lucky bunch.
Speaker 2 (21:18):
Yeah, lucky bunch of people.
So, yeah, okay, now we got someemails, emails coming into
theboostvidIQcom and when Jenand I do a couple of the
in-person episodes, we'll beusing some of your emails for
those episodes.
We might even, like you know,jen and I are going to talk
about it and figure out exactlyhow to format it, but I think we
might even do one where we dolike longer episodes about one
particular subject and just kindof, we're going to have fun.
(21:39):
Trust me when I tell you thesein-person ones are going to be
absolutely amazing.
Hope you guys are excited forit.
Here's the first email at theboost at video queuecom.
Hi, jen and Travis, I waswondering if either of you had
any quirky rituals you performedbefore uploading a video, as in
a mystical way, to improve theodds of succeeding.
I've got my own personal ones,but in too embarrassed to note
(22:01):
them here.
I just don't want to feel alone.
Speaker 3 (22:03):
You're not going to tell us.
Speaker 2 (22:05):
I know I wish they had told us, do you?
Speaker 3 (22:07):
have any rituals.
I wish they told us too.
I don't know if I would sayit's a ritual, but I don't have
a post date or time.
I just upload whenever a videois done, okay, but it has to
feel right, so like I may closethe computer and come back to it
like three times within thehour until it feels right to hit
(22:31):
publish I'm sorry say thatagain am I supposed to be?
Speaker 2 (22:36):
embarrassed.
No, no, I just want to makesure I heard what I heard,
because I feel like I did nothear what I just heard.
I need you to say that veryslow.
Speaker 3 (22:46):
The universe has to be in line.
The vibes have to be checked.
Speaker 2 (22:49):
What are you talking about?
Before you hit publish, beforeI hit publish, it has to feel
right.
What does that mean?
What do you mean?
Speaker 3 (22:57):
Internally it's a gut feeling.
It has to feel right.
Speaker 2 (23:02):
So internally it's a gut feeling, so you just feel
right.
Speaker 3 (23:04):
So wait, hold on, so you upload it.
Put all your, you know, uploadthe video.
Make my little title clickety,clickety, click.
Do you put it on like?
And then I go to the drop downmenu and I'm like, doesn't feel
right, not yet so then, what do?
You do something for like 15minutes and then, come back yeah
, okay, yeah, it's just likesitting there in studio and then
(23:24):
I'll come back like do you wantto publish it now?
Yeah, feels right, publishalright, what Travis?
Speaker 2 (23:39):
I don't know what the heck, but okay, I'm just trying
to.
I don't know what the heck, butokay, I'm just trying to figure
out what just happened, becauseI'm learning things about you,
it's just got to feel, right Ilove that I think Sometimes it
doesn't and I'm just likesitting there it's unlisted.
Speaker 3 (24:00):
I just finished checking all the things and then
I'm like it doesn't feel right.
I don't want to hit publishright now, but in 15 minutes I
might.
Speaker 2 (24:09):
Okay, all right.
Well, look, that's a thing.
I don't have a thing like that,I just I'm like, whatever
happens, he's not one of us.
I don't, I don't.
I just I'm like whatever'sgoing to happen is going to
happen, Whatever we're rollingthe dice today.
Speaker 3 (24:22):
I love this, though I would love everybody to write
in their ritual.
I would be shocked if morepeople than like not have
rituals.
I feel like you probably areright, I am probably the one
that's not Like there's somebodywho's like ready to hit publish
, they got to go to the fridge,get a Diet Coke, drink half of
it, come back then hit public.
There's no way.
We don't have routines outthere.
(24:44):
This is a sport.
This is a sport.
What does that even mean?
Every sport, you have ritualsbefore you go play the game,
before you have a tournament ora match or anything that's fair.
Speaker 2 (24:59):
Publishing a video is a sport.
I just had never thought of itlike this before.
This is blowing my mind.
Speaker 3 (25:05):
That's so funny.
I wish I had like a weirder one.
Speaker 2 (25:08):
I mean, I guess mine's kind of weird, but so
okay, what's the longest youwaited before you actually were
like, yep, like did you let itsit overnight?
She's thinking, ladies andgentlemen I need.
She's thinking, ladies andgentlemen, I need the.
Speaker 3 (25:25):
Oh my gosh, wait, you want to know what another one
is.
I won't post on like like settimes, like I won't post like if
it's on like the half hour orthe hour.
Speaker 2 (25:33):
So I won't either, and there's a reason for that.
There's a good reason for thatoh, I have no good reason
because everyone does that, so Iwanted to go off of that, so I
don't want to.
Of fact, youtube at one timesaid if you're seeing, your
notifications aren't going out.
Well, that's probably one ofthe reasons, because so many are
going out on the top of thehour and bottom of the hour.
Speaker 3 (25:49):
So I always do it.
Yeah, see, I'm like so secretly, so smart.
You are, you're smart onaccident if I let it sit, I
don't know, I'm gonna have tothink about that definitely like
all day, like it could be likemorning and it could be like 10
and I could be, and I could belike, oh, I'm not feeling it
right now I'm not feeling it,and then, like six at night,
(26:11):
I'll be like I'm feeling it, butoh okay, uh, this is new, all
right.
Speaker 2 (26:19):
Uh, maybe I'm doing it wrong.
There's a real chance I'm doingit wrong.
Speaker 3 (26:22):
Let the YouTube gods tell you.
Travis, holy crap, I've never.
Speaker 2 (26:28):
I'm so All right.
Well, listen, I might try thatnext time, sheesh.
Okay, back to the emails,cringe content.
This one's from Benjamin heyVidI crew.
So I'm in the commentary PNGtuber and does things I do
mostly commentary, but streamgames.
My shorts don't really have acategory besides entertainment.
Anyway, do you think commentaryplus gaming could work?
(26:49):
These, these contents are notcombined.
I make two types of videosseparately.
I'm a PNG tuber I don't knowwhat that is and the biggest PNG
tumor is the worst content I'veever seen.
So do you think you can succeedas a PNG tumor?
My the worst content I've everseen.
So do you think you can succeedas a PNGTuber?
My PNGTuber is very simple.
It's a red stick man holdingthe number one fastest growing
sports drink in the world, whichwould probably be Prime.
Have you tried Ultra Kill thegame, or heard of Janky Box?
(27:13):
I have not.
Also, sorry this is a longemail, but can Twitch grow?
Naturally, twitch is differentbecause they don't have an
algorithm like YouTube.
From people I've talked to onTwitch, some people love it
because of the community, but Ithink the growth is different
there because on YouTube youcould literally be shown to
anybody at any time, whereas onTwitch you almost have to have
an existing audience.
But back to this originalquestion.
(27:34):
It seems like he wants to docommentary and gaming on the
same channel.
Typically, what I thought theywere saying was commentary of
the gaming, which does work.
Speaker 3 (27:46):
That's originally what I thought too.
Speaker 2 (27:48):
Yeah, that's why they said the content are not
combined.
I make two types of styles ofvideos separately.
Personally, I think you shouldjust combine them, because I
feel like We'll just give youthe normal advice.
Advice different audiences,different channels.
If it's the same audience, samechannel.
If you think that those peoplewould be interested in the same
(28:09):
thing, really and I don't meanjust, oh, let me just think
about it, okay, yeah, theyprobably do no, no, really,
think about it.
Are they going to be interestedin the same content, then keep
it on the same channel,otherwise probably going to grow
better on its own channel.
Yeah, I have this really coolsubject in this next email that
I want to read and it's beensitting in my inbox for like a
(28:30):
better part of let's see since,yeah, over a week, and I've been
waiting for you to come back tobe able to do this one
Regarding that bombshell Jendropped in the last episode.
Speaker 3 (28:44):
Now, I don't remember what this was, what was?
Speaker 2 (28:45):
it bruh.
There I was doing dishes,listening to the best podcast,
not just on the planet butpotentially the universe, when
all of a sudden I hear jen, coldas stone, declare the fact,
declare that, in fact, test andcompare is a cop-out for small
creators.
And, oh, my gourd lord above.
I was shooketh.
Because Jen is right, I know,because I was doing it.
(29:07):
I did stop, though.
A while ago I decided to watchsome videos on YouTube creation
from Nick Nimmin.
I love Nick.
He's a good friend of mine andreally double down on a style, a
theme and a focus.
Then give it time.
I've seen my videos crawl froma few views to dozens, to dozens
now an average of a few hundredviews and I haven't touched ab
testing since.
All that to say y'all need morehot takes, bombshells and cold
(29:31):
hard truths.
I love it.
I want that non-fencing opinion,what I'm looking to grow and oh
yeah most importantly and wejust had it, by the way how dare
thee insult the holy crucibleof all flavor profiles, that is,
pineapples on pizza?
I have never been more offendedin all my life.
Almost had to switch to twobuddy, but then I remembered I
(29:51):
love you guys and went back tothe boost doing dishes.
Speaker 3 (29:59):
I love it.
I have the whole scene set inmy head.
Drops the dish, the soap andthe sponge in hand shock
disbelief for those who missedit.
Speaker 2 (30:12):
Yeah, jen, went real kind of nuclear on ab testing
for smaller channels, as youjust heard and you know what I
said.
I think, if I remembercorrectly, is that most people
aren't using it correctlybecause they don't make um
different enough thumbnails forit to actually give you any good
information.
But jen, was just straight uplike small youtubers I went hard
have you changed your mindsince then?
(30:34):
Are you even more on that sideof the fence than you ever were
before?
Speaker 3 (30:37):
no, no, I stay loyal to that side of the fence and,
like, I empathize with the smallcreators and I get it.
It's a tough game and when wefeel like we have something that
can, you know, make less workor get us ahead faster, like we
want to take it.
We know we have a long journeyahead, but it doesn't mean we
(30:57):
should.
Speaker 2 (30:59):
I like it.
Okay, two more emails for thisepisode.
This one I don't recognize hisname before.
This looks like this is fromNick.
It's a pretty big email.
Hey, Cadbury Egg and Candy Corn, that's probably accurate.
Speaker 3 (31:14):
Oh, that's cute.
Candy Corn's a cute littlenickname.
Speaker 2 (31:17):
It is, you're the Candy Corn, you're my little
Candy Corn, oh my gosh, weshould dress up for Halloween.
Speaker 3 (31:20):
Oh, stop I.
We should dress up forhalloween.
Stop, I would be a candy cornfor halloween actually usually I
do candy corn nails forhalloween.
Speaker 2 (31:29):
You would, I, I do, you would.
You're just that type of personjust be a giant candy corn.
Speaker 3 (31:33):
I would love that I've been listening to literally
every single podcast youpublished and just got to the
episode where the controversystarted travis you were
literally yelling in defense ofcadbury wait, I don't even want
to go back and listen to ourunhinged podcast that I feel
like I'd be alarmed well, I meanthe thing is, by the time this
(31:55):
comes out, he would have seenthe episode where I had you eat
one.
You guys just wait.
I'm gonna ship a baby pool ofcandy corn to Travis's house
next Halloween.
Speaker 2 (32:04):
Just wait.
Okay, I think both candy cornand Cadbury eggs are equally bad
.
Anyway, love your podcast, fair.
Okay, I just started uploadingconsistently after formally
using YouTube to host VSLs andclient interviews as an asset
for my main business onInstagram.
My original 30 videos were notoptimized in terms of packaging
and retention, but I was nevermaking an attempt to grow
(32:26):
youtube specifically.
This is interesting.
I have an instagram with 23 000followers and mainly use my
assets on youtube as part of adm sequence for sales.
Uh, there, okay, I've begunposting with a specific goal of
growing a youtube audience and Ihave some leads that have come
into my main business onInstagram as a result, which is
great, that's fantastic.
My goals with YouTube are toreach a wider audience and
(32:48):
connect deeper with the personon the other side of the screen
and eventually introduce newarms to my business as YouTube
grows merch and all that otherthings.
I think I'm seeingencouragement as opposed to
asking a specific question.
I'm a baseball coach whospecifically works with catchers
.
If you're unfamiliar withbaseball, a catcher who catches
the ball sure, my videos dorelatively well for our channel
(33:11):
with less than 500 subs.
My subscriber count is growing.
People leave nice comments, butbecause of the lack of
competition and poor views on mycompetitors' long-form videos,
I can't help but think thereisn't a demand or is this a
waste of time?
Or maybe there's a massive holethat I can fill?
My plan is to just post 100videos and see what happens.
My question is this should Iput in as many reps as possible
and hope there's a man in market?
(33:31):
It's tough to understand how.
What works really well sincethere is an exact avatar I serve
.
This is actually really good umquestion because I actually
someone asked me this, uh, likea week or so ago.
They go.
You know I'm thinking aboutdoing this type of content.
There's really no one onyoutube that does it.
You know, could I be the first?
And we always say being firstis great on youtube.
But the thing is, are you firstbecause no one's ever thought
(33:52):
of it before and it's a greatidea, or because no one wants to
watch that?
and that is sometimes hard tofigure out that's tough I mean,
if you think about it like thefirst ever ASMR video, the
person's probably like I don'tknow if anyone's going to watch
this, this is crazy.
Or even, like you know, amukbang, like I'm just going to
(34:12):
eat in front of the camera, likeI know no one's going to watch
it, and both of these are hugeniches, so they were, you know,
geniuses in that way.
But then there's other channelsthat maybe there's one or two
channels in the niche andthey're just serving a very
small public.
Now here's the thing You'redoing this for business, and
I've told this story beforemultiple times, and I think I
even told it on the one withBenji and the thing is, if
(34:36):
you're trying to grow yourbusiness, you don't need a large
audience.
You just need the rightaudience.
So if that's the more importantpart to grow your business then
always focus on that customerthat you want to bring in.
Don't worry about getting largenumbers, because it might not
happen for that, but if it's abusiness thing, or even if it's
just a passion project, even ifit's just something like I just
passionately love this thing andI don't care if only 50 people
(34:58):
watch it.
I think the one thing thatYouTube does badly is it makes
these numbers seem unimportant.
Let me explain.
So, jen, let's just say youhave something that's very much
on your mind.
You want a lot of people toknow.
You can go out in the middle ofthe street and, like a crazy
person, yell at it into the airand people can look at you
straight and call the police,which is probably what would
(35:20):
happen Probably least.
Which is probably what wouldhappen, probably.
But what if I said to you thatif we, if we rented like a
little studio hall and like 60or 70 people showed up to listen
to you, would that seem like asuccess to you?
yeah, I would love that thatwould be pretty cool, right?
Like holy crap, 60 peoplereally care about what I'm
saying on youtube.
60 is like oh, that's a floplike no one watched.
(35:41):
That's terrible I know, I knowhello what I think we need to
normalize the fact that almostany amount of views is really
impressive, like people who'venever met or seen you before and
, by the way, would maybe neverever see or hear of you
otherwise, came and watchedsomething you made, we, we, we
(36:02):
think that hundreds of thousandsor millions of views is the
goal, when it doesn't have to be.
It's not necessarily the goal.
Uh.
The goal is to get yourpassions out there maybe educate
, entertain, have fun, do thisthing.
That is, amazingly, uh,available to us for free, which
is not something that it used tobe.
Back in the day when I was, Ihad my own like um website and
(36:22):
stuff like you had to.
You had to day when I had myown website and stuff, you had
to pay the monthly cost for yourwebsite and the storage and if
people watch, that costs youmore YouTube's flipping the bill
for all that and you couldpossibly get paid on this stuff.
It's crazy.
Speaker 3 (36:36):
I love what you're saying.
We've got to clip that alone,make that as short and just
motivate people with what Travissaid.
That alone, make that as shortand just motivate people with
what travis said.
It's so true, though, becausewhy or when did we stop
celebrating actual success ofall kinds?
Let me tell you this the firstchannel I ever started, I took a
screenshot of every singlelittle thing that happened.
(36:59):
I got five subscribers that dayscreenshot.
I love it.
I got a hundred subscribersscreenshot.
My next 20 screenshot.
Like I was so hyped on everysingle opportunity.
That was growth.
That was just people therechoosing to be there, choosing
(37:24):
to watch the videos.
Like that, 60 views is a bigdeal it really is.
Speaker 2 (37:30):
We should get a shirt that says something like that
like I'm your 100th view, orsomething like that.
I don't know.
We didn't come up with a saying.
Someone come up with a saying.
Y'all are really good at it.
One more email, and this onejust came in minutes before we
went live, so perfect, yousqueezed it in.
Hey, vinay crew, I'm an 18 yearold YouTuber and streamer who
(37:53):
is currently working as aparamedic in Austria not
Australia, cause we don't havekangaroos.
That's good.
I'm glad you said that, and Ilove listening to your candy
podcast when driving to work.
So I have three questions.
Like Gentendo, my contentconsists of me playing Nintendo
games, but I try to stick toMario Kart 8 Deluxe, where I
challenge myself in somechallenges.
(38:14):
Isn't that the one you're goodat, supposedly, allegedly?
Speaker 3 (38:17):
What that's on Switch .
Speaker 2 (38:19):
Oh, is that a different one?
I don't know.
Speaker 3 (38:21):
I believe, so I think that's Switch.
Speaker 2 (38:23):
Oh, is that a different one?
I don't know.
I believe so.
I think that's Switch.
Speaker 3 (38:27):
But I think you could probably learn it and be good
at it.
Speaker 2 (38:29):
right, travis, I beat it in a day.
We literally should have achallenge where one day we just
have people roll up online andjust challenge you to Mario Kart
.
I think that'd be pretty dope.
We should do that one day, ormaybe we'll do it at a VidCon or
VidSummit when we're huge.
That'll be great.
Speaker 3 (38:42):
Just a Mario Kart booth.
I'm there for like 16 hours,just like We'll stream it live.
Speaker 2 (38:52):
Can't lose.
But I started my channel backin 2019 when I did many let's
Plays and stuff about all typesof Nintendo games which got no
more than 20 views each.
Back then I had no clue what Iwas doing, but now I'm sitting
at 2,500 subs and more than1,200 videos on my channel,
including streams.
What do you guys think?
Should I delete old videosbecause they pull down the
average view per video so itlooks more attractive to
(39:12):
sponsors, or should I delete thestreams because they don't get
any views anymore?
Okay, that's the first question.
Deleting stuff, I think, isonly necessary when it's not the
same audience.
It sounds like you're stillgoing for the same audience.
The cool thing is sometimes,later on, people like to go back
and look at older content andsay, oh my gosh, look at this
yeah.
Look at how much better he is,and that's kind of a vibe.
The other thing you can do,which some people do, is they
(39:35):
unlist them, but they put aplaylist on their channel of the
older things.
So if you don't want themshowing on your main channel,
you can have a playlist ofunlisted older videos and saying
like my old archive and do itthat way.
That way they're not private orthey're not deleted.
They're still there for peopleto watch who want to watch them.
Speaker 3 (39:51):
So you could do it that way To clarify unlisted
videos do show up in a playlist.
Speaker 2 (39:56):
Yes, absolutely.
Another thing I want to ask youguys is how serious is, how
serious niching down is, becauseI'm currently making a video in
which I try to challenge myselffrom another streamer.
The game is quite similar toMario Maker 2, a Nintendo game,
which is a 2D platformer.
My only concern is that theother streamer is mostly playing
PC games and rarely only onlyrarely plays Nintendo games.
(40:18):
So it's a big problem.
Is it a big problem if I uploadon my channel that mainly
consists of Nintendo content?
Do I attract the wrong audiencethis way?
So that's a good question.
I think the answer goes back toyou, which is is it the same
audience?
And I think you kind of knowthis by the way that they're
asking the question.
I feel like Max knows the answerto this, but they just want
(40:41):
clarification from us as towhether or not they're thinking
right.
But here's what I'm going totell you.
The fact that you know so muchabout our podcast knows that you
probably have heard us saythese things before.
I'm not even gonna say itbecause I guarantee you already
know the answer to this.
I'm not.
Even jen can answer if shewants to.
I'm not gonna say because Ithink you already know max, max
knows max knows he's on point.
(41:03):
Max knows.
Speaker 3 (41:03):
Max knows.
Speaker 2 (41:04):
I've got one last question.
Lately I've thought aboutexpanding my niche a bit, mostly
because the Mario Kart niche isquite small when it comes to
the German audience.
Okay, he's German, so I havethought about expanding to other
games that would interest bothaudiences, for example,
minecraft or Brawl Stars orNintendo games.
The age of the audience isquite similar, but I'm not sure
how I should make the cross over.
What do you guys think is thebest way to make a transition?
(41:25):
So I talk about.
They want to stay in Minecraftand Nintendo content, which I
think would probably work.
Sorry for the long email.
I've been listening to yourpodcast since October and when I
finally discovered it byaccident, I also really enjoy
listening to you guys.
Thanks, jen, oh by to you guys.
(41:48):
Thanks, uh, jen drops.
Oh, by accident.
I love that.
I love the idea of boost lane ondiscord, which, by the way,
exists now.
It's motivating me to put outmore content, get instant
feedback.
So, yes, if you are on ourdiscord, there is an area, um,
and we're going to have an areafor the podcast again.
Um, but, like I said, next week, today, later today, after this
recording, which is too late,you guys, this already happened.
I'm doing an ama there and thenjen and I are going to record a
podcast episode there answeringpeople.
So you need to go to thediscord.
We're going to be hanging outthere more often it'll be cool,
um, but to answer this lastquestion about expanding um, jen
(42:12):
, I do something called oh man,this sounds bad, and when I say
this, I'm gonna be like thissounds tld.
This sounds like, uh, not safefor work.
I do something called wedging,but, but what I mean by that is
it sounds nasty when I say itthat way, but that's not what I
mean.
Speaker 3 (42:25):
Tell us more, Travis.
Please explain to us yourwedging.
Speaker 2 (42:32):
Let me keep it age appropriate.
So basically, if I know thatI'm going to go into a new topic
the existing topic that works Istart to slowly put in and add
in things about the new topicthat I'm going to go to.
So, for example, he doesNintendo stuff.
I might make a couple ofreferences to Minecraft and
maybe even some B rule and stufffrom Minecraft, talking about
how they're kind of similar, andthen I'll put out a mind one
(42:53):
Minecraft video, for example,and then go back to my normal
stuff and then I'll put outmaybe two Minecraft videos and
then go back to more normalstuff.
So basically, basically, you'reslowly transitioning into the
new stuff.
Some people will go cold turkey,and that's fine too, but I like
to bring along as much of theaudience as possible and by
doing it this way you're kind ofslowly bringing something.
You're not gonna bring everyonealong, but you're slowly
bringing some of the peoplealong who like you for your
(43:14):
content and you're not justshocking them one day and
they're going oh, this is now aminecraft channel, I don't like
it.
Maybe they would like it if youjust kind of slowly brought
them into it rather than justcold turkey them.
Speaker 3 (43:26):
I think that's the perfect advice.
I also feel like other terms wecould use are sprinkling oh,
are, frosting, are Uh-oh.
Speaker 2 (43:42):
I just completely lost the audio.
Okay sorry.
Yeah, you said frosting and Ikind of lost it.
The plug came out of my headsetand I was like what's going on?
Speaker 3 (43:48):
I'm trying to think of other wonderful food-related
terms.
Speaker 2 (43:52):
I frosted my audience .
What?
Speaker 3 (43:55):
I frosted my content.
That sounds wonderful.
Speaker 2 (43:58):
It does sound nice.
I love frosting.
Can we eat frosting?
One episode I know we weretalking about as a joke, but I
think in the live podcast weshould do this.
We should bring a bunch ofdifferent candies and just eat
them throughout the episode.
Just kind of different.
We'll just random candies.
We'll go buy some before.
Speaker 3 (44:14):
I think the funniest thing is that I have a chocolate
cake smashed up in my houseright now, because it was a bit
that I did A little homage toyou for a skit in my video,
because it was a bit that I dida little homage to you for a
skit in my video, and now I justhave like a smashed up
chocolate cake and I'm like wishI could give it to you.
Speaker 2 (44:28):
I would eat it.
I know I would eat it.
I love frosting.
Now I'm thinking did you put itin your purse so the ants can
eat it?
Speaker 3 (44:36):
No, it's on the counter for the ants.
Although I was in Pilatesyesterday and in the middle of
class this woman like shoutedout she's like guys.
Just a reminder it's sugar antseason and everyone was like
what what does that even mean?
That's hilarious everyoneliterally burst out laughing.
(44:56):
We were just like okay that's arandom thing, so tis the season
to not leave candy in my purse,apparently.
Please, let's not do that,alright, so that's a random
thing.
Speaker 2 (45:04):
So tis the season to not leave candy in my purse,
apparently.
Please, let's not do that.
All right?
So for everyone listening, wethank you so much for joining us
.
Lots of cool stuff we gotcoming for you.
Of course, make sure you checkout the Discord, but, more
importantly, I think there'll bea link in the show notes, in
the description, if I rememberto do it.
I figured out the broken linkproblem.
But I just want to say thankyou so much.
When we get comments and emailsand stuff from y'all, it's very
(45:25):
.
We already love this podcast,but man, what a cool thing it is
to share it with a communitythat really enjoys it.
Like it's so cool.
You guys are the best.
Not even joking.
Couldn't even agree more andwe're excited to do new cool
stuff for y'all in the comingweeks and months.
Like super, super excited'mwhen we do more in person stuff.
I think it's going to get moreshenanigans.
(45:46):
I think all the audio podcastlisteners are just literally
going to have to go to theyoutube channel and watch it,
because I'm sure we're going todo shenanigans.
It's got to be.
We're going to brainstorm ittomorrow, all right, everyone,
thank you so much for joining us.
Speaker 1 (45:55):
We'll see y'all in the next one we hope you enjoyed
this episode of tube Talkbrought to you by vidIQ.
Head over to vidIQcom slashTube Talk for today's show notes
and previous episodes.
Enjoy the rest of your videomaking day.
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:16):
Hey, welcome back to the only podcast that sometimes
in person, other times isn't.
We just keep you on your toes.
I'm here, travis, with myfavorite co host, jen.
How you doing?
Hi, I'm good.
How are you?
I'm super excited.
So we're actually recordingthis, I want to say, after all
of you would have seen the liveepisode where Jen and I were in
(00:37):
person, which was exciting.
Speaker 3 (00:39):
So much fun.
Speaker 2 (00:41):
I mean it's not like we haven't met before, but we've
never done a podcast episodebefore in person.
I know it's not like we haven'tmet before, but we've never
done a podcast episode before inperson.
I know it's such a treat andwe're gonna do it again, which
is the most exciting thing Ididn't know you were gonna say
that I'm throwing it out.
I'm throwing it out.
Everyone's gonna know he'sdoing spoilers spoiler alert is
you better be listening to thispodcast more often?
Speaker 3 (00:59):
cause we're gonna do it, no, no, you better be
watching the podcast.
Speaker 2 (01:02):
Oh yeah, that's going to be better.
I just realized that Jen saidshe was going to get me back for
the last episode.
Speaker 3 (01:08):
Oh, it's planned.
Speaker 2 (01:09):
Oh crap.
Speaker 3 (01:10):
It's planned.
Uh-oh, it's planned.
I done messed up, it's done.
Speaker 2 (01:14):
Ladies and gentlemen, if you missed that last episode
, the very end where I got Jen,I just realized that she's going
to try to get me, that she'sgoing to try to get me.
So, anyway, you better bewatching the podcast episodes
for that If you're new to theshow.
We are an undercover candypodcast that pretty much just
pretends that we give outYouTube advice and help you grow
(01:35):
your YouTube channel, and we dothat like we do every week with
some questions from you we'regoing to do.
Also.
I want to promote somethingelse I want to think by the time
you listen to this, will it betoo late?
No, yes, it will be too late,but Jen and I also going to
record an upcoming episode usingthe Discord that vidIQ has.
It's been promoting it for awhile and we're going to be
(01:58):
talking to creators, just likeyou, and we'll probably do it
again in the future.
And we'll probably do it againin the future.
So if you missed out on it thistime, don't worry.
Um, you'll probably the nextepisode.
You'll hear the discord episode.
So I hope that you all enjoyedthat, but in the meantime, let's
get to some questions.
Jen and people send in messagesdo it because they love us so
much.
All right, here's the first one.
This one is, uh, from our audiopodcast listeners, so there's a
(02:21):
link there to send us text textmessage.
Hey, love y'all and have been alistener for a while now but
have never chimed in until now.
Welcome, welcome.
I finally thought of twoquestions I'd love insight on.
First, does using Google Adshurt or help small channels?
I have 12,000 subscribers andmy second is and I'm sure you've
gotten this question a lot, butI'm going to ask anyways Should
(02:43):
I focus on short and long formand community posts?
Is one more important than theother?
My ultimate goal is to build aname for myself in the vegan
health and fitness community andbring clients in to work with.
Would love y'all feedback.
Thanks for what you do.
Okay, jen, first of all, fellowvegan in the house.
Speaker 3 (03:07):
Right, so what do you think about?
Speaker 2 (03:09):
this.
Let's talk about, first of all,the google ads thing, and now I
don't think I don't know ifthey're talking about the ads in
youtube or just google ads,which is a different thing but
does it help or hurt smallchannels, in your opinion?
Speaker 3 (03:19):
please stop doing that.
Please stop running your ads.
It hurts, it hurts, it hurts,it hurts, it hurts.
It's tough.
You're pulling in like a lot ofunknown information and then
youtube is going to surface yourcontent based off of that
information.
That is like 90.
(03:40):
Should we say 99 um 95?
Yeah, percent wrong that's ahot take right there, but I'm
gonna go with it it's hardbecause they're, they're, you're
paying for views and you'regonna get the cheapest ones yeah
and the cheapest ones doesn'tmean that it's the right ones,
(04:02):
and organic, organic traffic isalways going to be the way to go
.
But ads are good for sellingsomething and that can be a
strategy that you use if you'reselling a course in the future
or something where you actuallyare trying to generate sales.
But in terms of just gettingyour video more views, more
(04:23):
exposure, it's not your bestplay.
Speaker 2 (04:28):
Well, they also said their ultimate goal is to build
a name for themselves in thevegan health and fitness
community and bring clients towork with.
So, in that instance, for theirbusiness, I think it makes
sense.
Speaker 3 (04:37):
I think that it could .
I think if they have specificvideos that are sales videos and
you decide to run said ads onthem, then that would make the
most sense.
Yeah, but just to use it aslike a well, very expensive
cheat to get views andsubscribers faster it typically
you're just wasting a lot ofmoney yeah, you're not wrong.
Speaker 2 (05:00):
Uh.
Then they also ask uh, shouldthey focus on short or long form
content, content in communityposts?
I think when you're talkingabout health and fitness, a
mixture is good.
Obviously, some of your stuffthat's going to talk about
health and fitness is going tobe longer than 60 seconds, but
every once in a while you mighthave a tip or trick that you
don't need a five-minute videofor, just something real quick.
(05:20):
This is how you season yourfood better to make it taste
amazing, or this is a thing youdon't want to do, or these are
maybe recalls that are going on.
You may don't necessarily needfive ten minute video.
That might be like 45 secondshort, I don't know.
Speaker 3 (05:32):
Recall, felt personal .
Did you just have somethingthat you bought?
Recall?
I don't want to talk about thiswait.
Speaker 2 (05:37):
That was so I'm just uh, I'm gonna go to the next one
tra.
Speaker 3 (05:42):
Travis has to go return his carrots tomorrow.
Speaker 2 (05:44):
I do not fear expiration dates and recalls.
I'm just going to leave it atthat.
That stuff doesn't scare me somuch unless there's metal in it,
but other than that, okay, herewe go.
Speaker 3 (05:54):
I think you had a good point, though.
That was spot on.
It's like, in my opinion, avery, very good niche to do both
types of content.
Speaker 2 (06:02):
Yeah, that's a good point.
I love that.
And for a fellow vegan outthere, I'm not a vegan, but Jen
is, you know congratulations.
Speaker 3 (06:10):
Travis is thinking about becoming a vegan.
Speaker 2 (06:13):
I didn't think very long about it.
I'm going to tell you that ifthat's the case.
So here's the thing, he can'tgive up the eggs.
If I go into a rant aboutvegans versus vegetarians, I'm
going to get go into a rantabout vegans versus vegetarians.
I'm gonna get canceled.
So I'm gonna just stop rightthere.
All right, I love you both.
I love no matter what you eat.
I still love you.
(06:33):
All right.
Hire from the uk to travis andjen jenvis jenvis question mark.
Speaker 3 (06:35):
Oh, do we have a couple's name?
Well, we did, didn't we, ohwait, we did have one actually
we did a while back dren.
Speaker 2 (06:43):
It was trend.
Speaker 3 (06:44):
It was trend trend t-r-e-n-n genvis, genvis trend,
oh my gosh we don't have greatoptions.
Speaker 2 (06:53):
No, it's not great, we just don't have good options
we're gonna have to.
I would have to pull likemiddle name or something.
I was about to say that so I'lltell you mine, if you tell me
yours mine's not reallyembarrassing, is yours
embarrassing?
Speaker 3 (07:07):
uh no okay, mine's lauren okay, this, but wait, is
yours, lauren, too we're justthe lauren podcast.
Speaker 2 (07:18):
Okay, now I I told you I'm gonna tell you my middle
name, but I'm not going anyfurther.
Okay, you ready, did going totell you my middle name, but I'm
not going any further.
Okay, you ready?
Did I not tell you this already?
No, okay, it's Travis.
Yeah, that's not my first name,it's my middle name.
Speaker 3 (07:40):
Well then.
Speaker 2 (07:40):
Nope, okay.
And whoever may be around atthat time found your pod when
looking for YouTube advice fornew channels and love it, and
I've been listening to oldepisodes in between the new ones
, so I may have questions thathave been answered, though I
find myself with more food-basedquestions than YouTube
questions.
All right, number one, candycorn, sounds like the worst, I
(08:06):
agree.
Speaker 3 (08:06):
Okay, okay, question two.
Speaker 2 (08:12):
Question two Do cream eggs taste the same as in the
UK?
Actually, I don't know that.
I don't know.
They might be different.
Speaker 3 (08:17):
Quick.
We need UK cream eggs.
Speaker 2 (08:20):
Stat we do need.
That's actually great.
I should ask Rob Wilson and seeif he can send me some.
Your chocolate is not good.
Hard to sorry to break it toyou.
So they're in the UK.
They're saying that Americanchocolate is not good, Excuse me
?
Speaker 3 (08:34):
Oh, it's not.
Have you been to Hershey?
Hershey's is not good, allright, look, you're a Hershey
bar boy.
I can just feel it.
Speaker 2 (08:41):
Well, no, I mean, I like Hershey's chocolate.
Okay, it's possible thatthere's better chocolate out
there, but I've had like reallyamazing chocolate before, like
Anosh and stuff, and I have ahard time believing that it's
any better.
If they're talking about likenormal chocolate, milk chocolate
, uh, you know, with all thestuff that goes on in our food,
I guess I wouldn't be surprisedif there's better chocolate.
Great question that's a deepcut.
That's actually a deep cut.
Speaker 1 (09:06):
So they have been listening.
Speaker 2 (09:09):
I emailed in about that and they say they're
legitimate, but I know they'renot.
That must be a VPN or something.
But great question, what a deep.
I love that.
How do I determine if my nicheis too large?
I have two sports niches thatdo crossover real life and video
game equivalent, and I havelarge.
I have two sports niches thatdo crossover real life and video
game equivalent and have a bitof a venn diagram of real life
vids, gaming vids and then vidsshowing how the two actually
(09:30):
cross over, like managing a teamand then.
So actually there's anotherquestion.
I've done okay, um, so that's agood question.
I've seen this before.
I've seen channels that try touse video game versions of
sports and real sports on thesame channel and you would think
that there is a venn diagram ofpeople and there are.
There is, but that the middlepart where you would get views
(09:53):
from both viewers is muchsmaller than you would suspect.
So, um, for example, if youhave a uh, like a football game,
um, video game, you play likemadden and then a well, this is
a UK person, so that wouldactually be soccer to us, but
like a football game, likeMadden, football, nfl and then
covering NFL sports.
(10:14):
The people that watch both.
There is a group of people thatdo that, but there's so many
more of one side or the otherthat's going to be drawn to your
channel, based on how you doyour content.
So it's going to be spiky and Ijust think at this point, if
you're going to have fun with itand you enjoy it, do it.
But if you're looking forgrowth, I really feel like those
are two separate channels,which is odd to say, but it's
(10:38):
the truth.
I've seen it many times.
This next question is for youwhy does jen hate shorts?
Should I not do them?
Love the pod.
Speaker 3 (10:47):
My reputation, my terrible reputation.
Oh my gosh, why do I actuallyhate shorts?
Speaker 2 (10:57):
This is a great question.
We're getting right.
Speaker 3 (10:59):
This is like some soul searching.
Speaker 2 (11:02):
I need you to go into your site.
Speaker 3 (11:03):
I don't hate shorts.
I just don't believe theybelong on youtube okay I think
short form content is fine andtiktok on instagram.
I think youtube has always hadlong form content going for it
(11:25):
and I think that having shortson youtube has diluted the long
form content and to me that islike the ultimate form of
creativity, whereas shorts aredifferent and they're short.
Speaker 1 (11:48):
And a lot of the time .
Speaker 3 (11:50):
short is just flat out trend jacking and there's a
lot of I would say there's a lotof behaviors associated with
shorts that I don't stand for asa creator.
Speaker 2 (12:03):
Interesting, say more .
Speaker 3 (12:07):
So a lot of the times you are solely relying on
copying exactly what otherpeople are doing, copying the
music that you should be using,not even speaking.
A lot of them are just likefake voiceovers, like the
content that can go so far issometimes just like a joke
(12:29):
versus the people who arespending so much time and effort
.
And I'm not saying that youcan't do that in short form
content.
I'm saying typically thosearen't the shorts you see, pop
off.
Speaker 2 (12:42):
Right.
Speaker 3 (12:44):
Do you agree with?
Speaker 2 (12:44):
that I don't completely disagree, I think.
When you're talking about trendtracking, I think it's very
true Because you see, like onTikTok, like a lot of dance
people.
Speaker 1 (12:54):
Yeah.
Speaker 2 (12:54):
You could say some of that about some long form
content, but I think it's more.
I think it's more widely spreadin shorter form content.
That's really interesting.
There was something TriciaHershberger said in the
interview from a couple episodesago I know you weren't there.
I want to explain what she said.
I thought was reallyinteresting and it really kind
of applies to short form content.
Is this algorithmic audience andthe way she described it is.
(13:16):
This is why she doesn't like todo short form content.
Is that seems to be shown to amuch more toxic audience than
regular long form content, andshe's not the first person I've
heard actually say this.
I heard multiple people saythis like half a year ago and I
just kind of forgot about it andwhen she brought it back up it
reminded me she goes.
I feel sorry for people thatare doing content for the.
(13:38):
I think she called thealgorithmic audience, which is
really an interesting term,because that audience and I
think I know why likepsychologically, like I've said,
all about shorts this entiretime short form content it's
very disposable.
You're, you're connecting.
You're not even reallyconnecting with a person.
You're watching something funnyor interesting for like 30
seconds and then you swipe rightand you're, you're gone.
Like, give me the next person.
I don't even care who you are.
(13:58):
So to leave hateful commentsand things that kind of are
disparaging is much easierbecause you don't really know
that person.
You know that person even lessthan if they had a five or six
minute video.
So I feel like that issomething to take into
consideration that you mightactually get more hateful
comments on shorts.
And please, if you do leave uscomments in the YouTube channel,
let us know about yourexperience or you can send us an
(14:27):
email, but that is what I'veheard from people.
I find that really interesting.
So there you go.
Um, okay, one more.
Um, hi guys.
First of all, travis gettingmad over his mcdonald's order
was hilarious.
That was about, I think, mybreakfast order listen, I was
hot, I was heated.
I'm just saying uh.
Second, I have a question is itworth it to live stream even if
you barely get any viewers?
I do it just for fun, but interm of youtube growth, does it
help?
Speaker 3 (14:41):
thanks for the thanks for everything, um wait, let me
tell a story about one of mycreators popping off right now
with vertical lives I want tohear it tell me more absolutely.
Um, there is a now kind ofstrategy behind it, like there
is an overall goal to what thelive starts out, as Often it's
(15:05):
like a little challenge.
You know, often food relatedit's, you know, trying sour
versus sweet candy.
You know, think of the, youknow basic challenge ideas,
something like that Back to ourMcDonald's versus Burger King
type of thing.
But they started streamingvertical lives out of nowhere
and have racked up thousands andthousands of views per video
(15:30):
where their shorts wereinconsistently getting maybe a
hundred, couple hundred, couplepopping off at a thousand long
form, getting you know 100 viewsor so.
Started doing these verticallives.
Don't have to edit.
I've gained so many subscribersand every single one is like
(15:53):
hitting several thousand views.
Sheesh, right, what's goingright?
Speaker 2 (16:01):
I said don't stop listen, can't stop, won't stop,
won't stop.
Speaker 3 (16:09):
So yeah, you should try it and see what happens.
You know your story most likelyis not going to be the same as
anybody else's story, but younever know what's going to
happen.
But always go in with an ideaat least yeah, I think.
Speaker 2 (16:21):
I think it's really important to well, first of all,
every single part of YouTubegrowth and learning.
All of this stuff is not goingto be universal, so you might
have heard stories that areexactly the opposite of what Jen
said, but the nice thing aboutthis is you know, jen and I are
going to tell you the truth,what we have either experienced
(16:41):
or talked to people.
It's possible you hear someonetell you tomorrow oh no, that's
not right.
But let me tell you something.
Jen speaks to and deals with alot of creators and sees
different sides of things ofyoutube same thing with me, um
that you may not see elsewhere.
So I love that story.
Um, sometimes that stuff isreally surprising.
You're like wait a minute, Ididn't know that was even a
thing that could be done.
Yeah, absolutely, you need toget in there and mix it up, I
(17:04):
think.
Speaker 3 (17:05):
So funny.
I would say for the verticallives, though I wouldn't do long
lives, do short lives.
Speaker 2 (17:13):
Yeah, short lives Like what would you consider a
short life?
Speaker 3 (17:17):
I think they're more discoverable.
Speaker 2 (17:18):
Like how long is a short live in your?
Speaker 3 (17:20):
life, no, like a vertical live.
Oh, oh, oh, yeah, yeah, yeah,just like, literally like
vertical live.
Speaker 2 (17:23):
I thought you meant only be live for like five
minutes or something.
Speaker 3 (17:26):
I mean, that'd be funny too.
Speaker 2 (17:29):
So here's the thing I have only talked about briefly
in meetings.
I'm actually consideringpopping live on the vidIQ
channel like just for a coupleof minutes and then having it go
unlisted just randomly.
I like the idea of a situationwhere you have to be there or
(17:59):
you miss out.
Fomo, fomo is incredibly strong.
And I think it's superimportant that if you're going
to do that, you know who, youknow what most creators use.
That for it, use the FOMO thingfor is for merch drops.
Oh have you ever seen a creator?
It's like, oh, you can only getthis, this thing for the next.
Speaker 3 (18:19):
However, long 24 hours.
Speaker 2 (18:21):
There's only 10.
Right, that works.
I have a friend that does that.
It actually works, so I'mconsidering that.
Anyway, we'll see if I getaround to that.
The last text message wastelling me that the link in the
audio podcast was broken for thevidIQ plugin and I have zero
(18:42):
idea how this is absolutelypossible.
But they're absolutely right.
I've just fixed it on thetrisha herbert hershberger
episode and I think it actuallymeans that it's broken on every
single other episode.
I don't know that I'm going tosit here and go through we are
the professionals what is going.
I literally I don't understandhow that's possible.
(19:03):
Hold on what is going on, allright, look.
Speaker 3 (19:07):
I just had a broken link situation with the creator
too, where the link worked inthe pinned comment worked
literally everywhere else wasbroken in the description of the
video and there was absolutelynothing that could be done about
it.
Copy and paste it.
Speaker 2 (19:23):
Exact same thing so I've had this happen on um a
couple of times when I was doingsponsored content and I would
have to use a link that theywanted to track or whatever.
And I would look on the pageand I'm like it works.
And then the, the guy who wasuh, sending me the, the promo
stuff, he's like I can't get towork and he would show me
screenshots.
I'm like what am I?
(19:44):
What am I missing?
Like what, I don't understandwhat's, what's, what am I
missing here and um I, it'sreally frustrating and in this
particular case, like how manylinks did we miss out on it's?
I'm like what, how sway, how isthat possible?
So now I'm like.
Speaker 3 (19:59):
Thank you for writing in that it's broken.
Speaker 2 (20:01):
Yeah, and now I'm wondering like I'm looking back,
Got to add link checks Bro.
Speaker 3 (20:07):
What the heck Monday link checks?
Speaker 2 (20:09):
How is this a thing?
I'm looking at the link thingsright now.
I'm like how is this a thing?
So I'll have to look back atthat at the end of this.
Thank you so much for writingthat in the person who messaged
me on Twitter that the lastaudio podcast with Trisha went
on an extra two minutes as I wastalking to Trisha after the
podcast.
Long story short.
I also record audio locallybecause there's some weird
(20:32):
issues going on with theplatform we use for video and I
uploaded that as the audiopodcast and I guess I forgot to
hit stop.
Speaker 3 (20:40):
That's the gold, though Nobody knows.
Well, maybe you know, but thejuice after the podcast is the
real good stuff.
Speaker 2 (20:47):
Oh my gosh, it's always crazy.
Well, the good thing aboutaudio podcasts and I love
YouTube to do this is I wastelling Jen this before we went
live you can replace the audioon an audio podcast without
messing anything up.
You literally just go to yourplatform, you tell it to swap
the audio files and then, boom,everyone else who gets it gets
(21:09):
it fine.
So everyone else who's listenedto it doesn't even know about
that, because I switched it andit was fine.
About 300 people heard it,people before that.
Speaker 3 (21:17):
Lucky bunch.
Speaker 2 (21:18):
Yeah, lucky bunch of people.
So, yeah, okay, now we got someemails, emails coming into
theboostvidIQcom and when Jenand I do a couple of the
in-person episodes, we'll beusing some of your emails for
those episodes.
We might even, like you know,jen and I are going to talk
about it and figure out exactlyhow to format it, but I think we
might even do one where we dolike longer episodes about one
particular subject and just kindof, we're going to have fun.
(21:39):
Trust me when I tell you thesein-person ones are going to be
absolutely amazing.
Hope you guys are excited forit.
Here's the first email at theboost at video queuecom.
Hi, jen and Travis, I waswondering if either of you had
any quirky rituals you performedbefore uploading a video, as in
a mystical way, to improve theodds of succeeding.
I've got my own personal ones,but in too embarrassed to note
(22:01):
them here.
I just don't want to feel alone.
Speaker 3 (22:03):
You're not going to tell us.
Speaker 2 (22:05):
I know I wish they had told us, do you?
Speaker 3 (22:07):
have any rituals.
I wish they told us too.
I don't know if I would sayit's a ritual, but I don't have
a post date or time.
I just upload whenever a videois done, okay, but it has to
feel right, so like I may closethe computer and come back to it
like three times within thehour until it feels right to hit
(22:31):
publish I'm sorry say thatagain am I supposed to be?
Speaker 2 (22:36):
embarrassed.
No, no, I just want to makesure I heard what I heard,
because I feel like I did nothear what I just heard.
I need you to say that veryslow.
Speaker 3 (22:46):
The universe has to be in line.
The vibes have to be checked.
Speaker 2 (22:49):
What are you talking about?
Before you hit publish, beforeI hit publish, it has to feel
right.
What does that mean?
What do you mean?
Speaker 3 (22:57):
Internally it's a gut feeling.
It has to feel right.
Speaker 2 (23:02):
So internally it's a gut feeling, so you just feel
right.
Speaker 3 (23:04):
So wait, hold on, so you upload it.
Put all your, you know, uploadthe video.
Make my little title clickety,clickety, click.
Do you put it on like?
And then I go to the drop downmenu and I'm like, doesn't feel
right, not yet so then, what do?
You do something for like 15minutes and then, come back yeah
, okay, yeah, it's just likesitting there in studio and then
(23:24):
I'll come back like do you wantto publish it now?
Yeah, feels right, publishalright, what Travis?
Speaker 2 (23:39):
I don't know what the heck, but okay, I'm just trying
to.
I don't know what the heck, butokay, I'm just trying to figure
out what just happened, becauseI'm learning things about you,
it's just got to feel, right Ilove that I think Sometimes it
doesn't and I'm just likesitting there it's unlisted.
Speaker 3 (24:00):
I just finished checking all the things and then
I'm like it doesn't feel right.
I don't want to hit publishright now, but in 15 minutes I
might.
Speaker 2 (24:09):
Okay, all right.
Well, look, that's a thing.
I don't have a thing like that,I just I'm like, whatever
happens, he's not one of us.
I don't, I don't.
I just I'm like whatever'sgoing to happen is going to
happen, Whatever we're rollingthe dice today.
Speaker 3 (24:22):
I love this, though I would love everybody to write
in their ritual.
I would be shocked if morepeople than like not have
rituals.
I feel like you probably areright, I am probably the one
that's not Like there's somebodywho's like ready to hit publish
, they got to go to the fridge,get a Diet Coke, drink half of
it, come back then hit public.
There's no way.
We don't have routines outthere.
(24:44):
This is a sport.
This is a sport.
What does that even mean?
Every sport, you have ritualsbefore you go play the game,
before you have a tournament ora match or anything that's fair.
Speaker 2 (24:59):
Publishing a video is a sport.
I just had never thought of itlike this before.
This is blowing my mind.
Speaker 3 (25:05):
That's so funny.
I wish I had like a weirder one.
Speaker 2 (25:08):
I mean, I guess mine's kind of weird, but so
okay, what's the longest youwaited before you actually were
like, yep, like did you let itsit overnight?
She's thinking, ladies andgentlemen I need.
She's thinking, ladies andgentlemen, I need the.
Speaker 3 (25:25):
Oh my gosh, wait, you want to know what another one
is.
I won't post on like like settimes, like I won't post like if
it's on like the half hour orthe hour.
Speaker 2 (25:33):
So I won't either, and there's a reason for that.
There's a good reason for thatoh, I have no good reason
because everyone does that, so Iwanted to go off of that, so I
don't want to.
Of fact, youtube at one timesaid if you're seeing, your
notifications aren't going out.
Well, that's probably one ofthe reasons, because so many are
going out on the top of thehour and bottom of the hour.
Speaker 3 (25:49):
So I always do it.
Yeah, see, I'm like so secretly, so smart.
You are, you're smart onaccident if I let it sit, I
don't know, I'm gonna have tothink about that definitely like
all day, like it could be likemorning and it could be like 10
and I could be, and I could belike, oh, I'm not feeling it
right now I'm not feeling it,and then, like six at night,
(26:11):
I'll be like I'm feeling it, butoh okay, uh, this is new, all
right.
Speaker 2 (26:19):
Uh, maybe I'm doing it wrong.
There's a real chance I'm doingit wrong.
Speaker 3 (26:22):
Let the YouTube gods tell you.
Travis, holy crap, I've never.
Speaker 2 (26:28):
I'm so All right.
Well, listen, I might try thatnext time, sheesh.
Okay, back to the emails,cringe content.
This one's from Benjamin heyVidI crew.
So I'm in the commentary PNGtuber and does things I do
mostly commentary, but streamgames.
My shorts don't really have acategory besides entertainment.
Anyway, do you think commentaryplus gaming could work?
(26:49):
These, these contents are notcombined.
I make two types of videosseparately.
I'm a PNG tuber I don't knowwhat that is and the biggest PNG
tumor is the worst content I'veever seen.
So do you think you can succeedas a PNG tumor?
My the worst content I've everseen.
So do you think you can succeedas a PNGTuber?
My PNGTuber is very simple.
It's a red stick man holdingthe number one fastest growing
sports drink in the world, whichwould probably be Prime.
Have you tried Ultra Kill thegame, or heard of Janky Box?
(27:13):
I have not.
Also, sorry this is a longemail, but can Twitch grow?
Naturally, twitch is differentbecause they don't have an
algorithm like YouTube.
From people I've talked to onTwitch, some people love it
because of the community, but Ithink the growth is different
there because on YouTube youcould literally be shown to
anybody at any time, whereas onTwitch you almost have to have
an existing audience.
But back to this originalquestion.
(27:34):
It seems like he wants to docommentary and gaming on the
same channel.
Typically, what I thought theywere saying was commentary of
the gaming, which does work.
Speaker 3 (27:46):
That's originally what I thought too.
Speaker 2 (27:48):
Yeah, that's why they said the content are not
combined.
I make two types of styles ofvideos separately.
Personally, I think you shouldjust combine them, because I
feel like We'll just give youthe normal advice.
Advice different audiences,different channels.
If it's the same audience, samechannel.
If you think that those peoplewould be interested in the same
(28:09):
thing, really and I don't meanjust, oh, let me just think
about it, okay, yeah, theyprobably do no, no, really,
think about it.
Are they going to be interestedin the same content, then keep
it on the same channel,otherwise probably going to grow
better on its own channel.
Yeah, I have this really coolsubject in this next email that
I want to read and it's beensitting in my inbox for like a
(28:30):
better part of let's see since,yeah, over a week, and I've been
waiting for you to come back tobe able to do this one
Regarding that bombshell Jendropped in the last episode.
Speaker 3 (28:44):
Now, I don't remember what this was, what was?
Speaker 2 (28:45):
it bruh.
There I was doing dishes,listening to the best podcast,
not just on the planet butpotentially the universe, when
all of a sudden I hear jen, coldas stone, declare the fact,
declare that, in fact, test andcompare is a cop-out for small
creators.
And, oh, my gourd lord above.
I was shooketh.
Because Jen is right, I know,because I was doing it.
(29:07):
I did stop, though.
A while ago I decided to watchsome videos on YouTube creation
from Nick Nimmin.
I love Nick.
He's a good friend of mine andreally double down on a style, a
theme and a focus.
Then give it time.
I've seen my videos crawl froma few views to dozens, to dozens
now an average of a few hundredviews and I haven't touched ab
testing since.
All that to say y'all need morehot takes, bombshells and cold
(29:31):
hard truths.
I love it.
I want that non-fencing opinion,what I'm looking to grow and oh
yeah most importantly and wejust had it, by the way how dare
thee insult the holy crucibleof all flavor profiles, that is,
pineapples on pizza?
I have never been more offendedin all my life.
Almost had to switch to twobuddy, but then I remembered I
(29:51):
love you guys and went back tothe boost doing dishes.
Speaker 3 (29:59):
I love it.
I have the whole scene set inmy head.
Drops the dish, the soap andthe sponge in hand shock
disbelief for those who missedit.
Speaker 2 (30:12):
Yeah, jen, went real kind of nuclear on ab testing
for smaller channels, as youjust heard and you know what I
said.
I think, if I remembercorrectly, is that most people
aren't using it correctlybecause they don't make um
different enough thumbnails forit to actually give you any good
information.
But jen, was just straight uplike small youtubers I went hard
have you changed your mindsince then?
(30:34):
Are you even more on that sideof the fence than you ever were
before?
Speaker 3 (30:37):
no, no, I stay loyal to that side of the fence and,
like, I empathize with the smallcreators and I get it.
It's a tough game and when wefeel like we have something that
can, you know, make less workor get us ahead faster, like we
want to take it.
We know we have a long journeyahead, but it doesn't mean we
(30:57):
should.
Speaker 2 (30:59):
I like it.
Okay, two more emails for thisepisode.
This one I don't recognize hisname before.
This looks like this is fromNick.
It's a pretty big email.
Hey, Cadbury Egg and Candy Corn, that's probably accurate.
Speaker 3 (31:14):
Oh, that's cute.
Candy Corn's a cute littlenickname.
Speaker 2 (31:17):
It is, you're the Candy Corn, you're my little
Candy Corn, oh my gosh, weshould dress up for Halloween.
Speaker 3 (31:20):
Oh, stop I.
We should dress up forhalloween.
Stop, I would be a candy cornfor halloween actually usually I
do candy corn nails forhalloween.
Speaker 2 (31:29):
You would, I, I do, you would.
You're just that type of personjust be a giant candy corn.
Speaker 3 (31:33):
I would love that I've been listening to literally
every single podcast youpublished and just got to the
episode where the controversystarted travis you were
literally yelling in defense ofcadbury wait, I don't even want
to go back and listen to ourunhinged podcast that I feel
like I'd be alarmed well, I meanthe thing is, by the time this
(31:55):
comes out, he would have seenthe episode where I had you eat
one.
You guys just wait.
I'm gonna ship a baby pool ofcandy corn to Travis's house
next Halloween.
Speaker 2 (32:04):
Just wait.
Okay, I think both candy cornand Cadbury eggs are equally bad
.
Anyway, love your podcast, fair.
Okay, I just started uploadingconsistently after formally
using YouTube to host VSLs andclient interviews as an asset
for my main business onInstagram.
My original 30 videos were notoptimized in terms of packaging
and retention, but I was nevermaking an attempt to grow
(32:26):
youtube specifically.
This is interesting.
I have an instagram with 23 000followers and mainly use my
assets on youtube as part of adm sequence for sales.
Uh, there, okay, I've begunposting with a specific goal of
growing a youtube audience and Ihave some leads that have come
into my main business onInstagram as a result, which is
great, that's fantastic.
My goals with YouTube are toreach a wider audience and
(32:48):
connect deeper with the personon the other side of the screen
and eventually introduce newarms to my business as YouTube
grows merch and all that otherthings.
I think I'm seeingencouragement as opposed to
asking a specific question.
I'm a baseball coach whospecifically works with catchers
.
If you're unfamiliar withbaseball, a catcher who catches
the ball sure, my videos dorelatively well for our channel
(33:11):
with less than 500 subs.
My subscriber count is growing.
People leave nice comments, butbecause of the lack of
competition and poor views on mycompetitors' long-form videos,
I can't help but think thereisn't a demand or is this a
waste of time?
Or maybe there's a massive holethat I can fill?
My plan is to just post 100videos and see what happens.
My question is this should Iput in as many reps as possible
and hope there's a man in market?
(33:31):
It's tough to understand how.
What works really well sincethere is an exact avatar I serve
.
This is actually really good umquestion because I actually
someone asked me this, uh, likea week or so ago.
They go.
You know I'm thinking aboutdoing this type of content.
There's really no one onyoutube that does it.
You know, could I be the first?
And we always say being firstis great on youtube.
But the thing is, are you firstbecause no one's ever thought
(33:52):
of it before and it's a greatidea, or because no one wants to
watch that?
and that is sometimes hard tofigure out that's tough I mean,
if you think about it like thefirst ever ASMR video, the
person's probably like I don'tknow if anyone's going to watch
this, this is crazy.
Or even, like you know, amukbang, like I'm just going to
(34:12):
eat in front of the camera, likeI know no one's going to watch
it, and both of these are hugeniches, so they were, you know,
geniuses in that way.
But then there's other channelsthat maybe there's one or two
channels in the niche andthey're just serving a very
small public.
Now here's the thing You'redoing this for business, and
I've told this story beforemultiple times, and I think I
even told it on the one withBenji and the thing is, if
(34:36):
you're trying to grow yourbusiness, you don't need a large
audience.
You just need the rightaudience.
So if that's the more importantpart to grow your business then
always focus on that customerthat you want to bring in.
Don't worry about getting largenumbers, because it might not
happen for that, but if it's abusiness thing, or even if it's
just a passion project, even ifit's just something like I just
passionately love this thing andI don't care if only 50 people
(34:58):
watch it.
I think the one thing thatYouTube does badly is it makes
these numbers seem unimportant.
Let me explain.
So, jen, let's just say youhave something that's very much
on your mind.
You want a lot of people toknow.
You can go out in the middle ofthe street and, like a crazy
person, yell at it into the airand people can look at you
straight and call the police,which is probably what would
(35:20):
happen Probably least.
Which is probably what wouldhappen, probably.
But what if I said to you thatif we, if we rented like a
little studio hall and like 60or 70 people showed up to listen
to you, would that seem like asuccess to you?
yeah, I would love that thatwould be pretty cool, right?
Like holy crap, 60 peoplereally care about what I'm
saying on youtube.
60 is like oh, that's a floplike no one watched.
(35:41):
That's terrible I know, I knowhello what I think we need to
normalize the fact that almostany amount of views is really
impressive, like people who'venever met or seen you before and
, by the way, would maybe neverever see or hear of you
otherwise, came and watchedsomething you made, we, we, we
(36:02):
think that hundreds of thousandsor millions of views is the
goal, when it doesn't have to be.
It's not necessarily the goal.
Uh.
The goal is to get yourpassions out there maybe educate
, entertain, have fun, do thisthing.
That is, amazingly, uh,available to us for free, which
is not something that it used tobe.
Back in the day when I was, Ihad my own like um website and
(36:22):
stuff like you had to.
You had to day when I had myown website and stuff, you had
to pay the monthly cost for yourwebsite and the storage and if
people watch, that costs youmore YouTube's flipping the bill
for all that and you couldpossibly get paid on this stuff.
It's crazy.
Speaker 3 (36:36):
I love what you're saying.
We've got to clip that alone,make that as short and just
motivate people with what Travissaid.
That alone, make that as shortand just motivate people with
what travis said.
It's so true, though, becausewhy or when did we stop
celebrating actual success ofall kinds?
Let me tell you this the firstchannel I ever started, I took a
screenshot of every singlelittle thing that happened.
(36:59):
I got five subscribers that dayscreenshot.
I love it.
I got a hundred subscribersscreenshot.
My next 20 screenshot.
Like I was so hyped on everysingle opportunity.
That was growth.
That was just people therechoosing to be there, choosing
(37:24):
to watch the videos.
Like that, 60 views is a bigdeal it really is.
Speaker 2 (37:30):
We should get a shirt that says something like that
like I'm your 100th view, orsomething like that.
I don't know.
We didn't come up with a saying.
Someone come up with a saying.
Y'all are really good at it.
One more email, and this onejust came in minutes before we
went live, so perfect, yousqueezed it in.
Hey, vinay crew, I'm an 18 yearold YouTuber and streamer who
(37:53):
is currently working as aparamedic in Austria not
Australia, cause we don't havekangaroos.
That's good.
I'm glad you said that, and Ilove listening to your candy
podcast when driving to work.
So I have three questions.
Like Gentendo, my contentconsists of me playing Nintendo
games, but I try to stick toMario Kart 8 Deluxe, where I
challenge myself in somechallenges.
(38:14):
Isn't that the one you're goodat, supposedly, allegedly?
Speaker 3 (38:17):
What that's on Switch .
Speaker 2 (38:19):
Oh, is that a different one?
I don't know.
Speaker 3 (38:21):
I believe, so I think that's Switch.
Speaker 2 (38:23):
Oh, is that a different one?
I don't know.
I believe so.
I think that's Switch.
Speaker 3 (38:27):
But I think you could probably learn it and be good
at it.
Speaker 2 (38:29):
right, travis, I beat it in a day.
We literally should have achallenge where one day we just
have people roll up online andjust challenge you to Mario Kart
.
I think that'd be pretty dope.
We should do that one day, ormaybe we'll do it at a VidCon or
VidSummit when we're huge.
That'll be great.
Speaker 3 (38:42):
Just a Mario Kart booth.
I'm there for like 16 hours,just like We'll stream it live.
Speaker 2 (38:52):
Can't lose.
But I started my channel backin 2019 when I did many let's
Plays and stuff about all typesof Nintendo games which got no
more than 20 views each.
Back then I had no clue what Iwas doing, but now I'm sitting
at 2,500 subs and more than1,200 videos on my channel,
including streams.
What do you guys think?
Should I delete old videosbecause they pull down the
average view per video so itlooks more attractive to
(39:12):
sponsors, or should I delete thestreams because they don't get
any views anymore?
Okay, that's the first question.
Deleting stuff, I think, isonly necessary when it's not the
same audience.
It sounds like you're stillgoing for the same audience.
The cool thing is sometimes,later on, people like to go back
and look at older content andsay, oh my gosh, look at this
yeah.
Look at how much better he is,and that's kind of a vibe.
The other thing you can do,which some people do, is they
(39:35):
unlist them, but they put aplaylist on their channel of the
older things.
So if you don't want themshowing on your main channel,
you can have a playlist ofunlisted older videos and saying
like my old archive and do itthat way.
That way they're not private orthey're not deleted.
They're still there for peopleto watch who want to watch them.
Speaker 3 (39:51):
So you could do it that way To clarify unlisted
videos do show up in a playlist.
Speaker 2 (39:56):
Yes, absolutely.
Another thing I want to ask youguys is how serious is, how
serious niching down is, becauseI'm currently making a video in
which I try to challenge myselffrom another streamer.
The game is quite similar toMario Maker 2, a Nintendo game,
which is a 2D platformer.
My only concern is that theother streamer is mostly playing
PC games and rarely only onlyrarely plays Nintendo games.
(40:18):
So it's a big problem.
Is it a big problem if I uploadon my channel that mainly
consists of Nintendo content?
Do I attract the wrong audiencethis way?
So that's a good question.
I think the answer goes back toyou, which is is it the same
audience?
And I think you kind of knowthis by the way that they're
asking the question.
I feel like Max knows the answerto this, but they just want
(40:41):
clarification from us as towhether or not they're thinking
right.
But here's what I'm going totell you.
The fact that you know so muchabout our podcast knows that you
probably have heard us saythese things before.
I'm not even gonna say itbecause I guarantee you already
know the answer to this.
I'm not.
Even jen can answer if shewants to.
I'm not gonna say because Ithink you already know max, max
knows max knows he's on point.
(41:03):
Max knows.
Speaker 3 (41:03):
Max knows.
Speaker 2 (41:04):
I've got one last question.
Lately I've thought aboutexpanding my niche a bit, mostly
because the Mario Kart niche isquite small when it comes to
the German audience.
Okay, he's German, so I havethought about expanding to other
games that would interest bothaudiences, for example,
minecraft or Brawl Stars orNintendo games.
The age of the audience isquite similar, but I'm not sure
how I should make the cross over.
What do you guys think is thebest way to make a transition?
(41:25):
So I talk about.
They want to stay in Minecraftand Nintendo content, which I
think would probably work.
Sorry for the long email.
I've been listening to yourpodcast since October and when I
finally discovered it byaccident, I also really enjoy
listening to you guys.
Thanks, jen, oh by to you guys.
(41:48):
Thanks, uh, jen drops.
Oh, by accident.
I love that.
I love the idea of boost lane ondiscord, which, by the way,
exists now.
It's motivating me to put outmore content, get instant
feedback.
So, yes, if you are on ourdiscord, there is an area, um,
and we're going to have an areafor the podcast again.
Um, but, like I said, next week, today, later today, after this
recording, which is too late,you guys, this already happened.
I'm doing an ama there and thenjen and I are going to record a
podcast episode there answeringpeople.
So you need to go to thediscord.
We're going to be hanging outthere more often it'll be cool,
um, but to answer this lastquestion about expanding um, jen
(42:12):
, I do something called oh man,this sounds bad, and when I say
this, I'm gonna be like thissounds tld.
This sounds like, uh, not safefor work.
I do something called wedging,but, but what I mean by that is
it sounds nasty when I say itthat way, but that's not what I
mean.
Speaker 3 (42:25):
Tell us more, Travis.
Please explain to us yourwedging.
Speaker 2 (42:32):
Let me keep it age appropriate.
So basically, if I know thatI'm going to go into a new topic
the existing topic that works Istart to slowly put in and add
in things about the new topicthat I'm going to go to.
So, for example, he doesNintendo stuff.
I might make a couple ofreferences to Minecraft and
maybe even some B rule and stufffrom Minecraft, talking about
how they're kind of similar, andthen I'll put out a mind one
(42:53):
Minecraft video, for example,and then go back to my normal
stuff and then I'll put outmaybe two Minecraft videos and
then go back to more normalstuff.
So basically, basically, you'reslowly transitioning into the
new stuff.
Some people will go cold turkey,and that's fine too, but I like
to bring along as much of theaudience as possible and by
doing it this way you're kind ofslowly bringing something.
You're not gonna bring everyonealong, but you're slowly
bringing some of the peoplealong who like you for your
(43:14):
content and you're not justshocking them one day and
they're going oh, this is now aminecraft channel, I don't like
it.
Maybe they would like it if youjust kind of slowly brought
them into it rather than justcold turkey them.
Speaker 3 (43:26):
I think that's the perfect advice.
I also feel like other terms wecould use are sprinkling oh,
are, frosting, are Uh-oh.
Speaker 2 (43:42):
I just completely lost the audio.
Okay sorry.
Yeah, you said frosting and Ikind of lost it.
The plug came out of my headsetand I was like what's going on?
Speaker 3 (43:48):
I'm trying to think of other wonderful food-related
terms.
Speaker 2 (43:52):
I frosted my audience .
What?
Speaker 3 (43:55):
I frosted my content.
That sounds wonderful.
Speaker 2 (43:58):
It does sound nice.
I love frosting.
Can we eat frosting?
One episode I know we weretalking about as a joke, but I
think in the live podcast weshould do this.
We should bring a bunch ofdifferent candies and just eat
them throughout the episode.
Just kind of different.
We'll just random candies.
We'll go buy some before.
Speaker 3 (44:14):
I think the funniest thing is that I have a chocolate
cake smashed up in my houseright now, because it was a bit
that I did A little homage toyou for a skit in my video,
because it was a bit that I dida little homage to you for a
skit in my video, and now I justhave like a smashed up
chocolate cake and I'm like wishI could give it to you.
Speaker 2 (44:28):
I would eat it.
I know I would eat it.
I love frosting.
Now I'm thinking did you put itin your purse so the ants can
eat it?
Speaker 3 (44:36):
No, it's on the counter for the ants.
Although I was in Pilatesyesterday and in the middle of
class this woman like shoutedout she's like guys.
Just a reminder it's sugar antseason and everyone was like
what what does that even mean?
That's hilarious everyoneliterally burst out laughing.
(44:56):
We were just like okay that's arandom thing, so tis the season
to not leave candy in my purse,apparently.
Please, let's not do that,alright, so that's a random
thing.
Speaker 2 (45:04):
So tis the season to not leave candy in my purse,
apparently.
Please, let's not do that.
All right?
So for everyone listening, wethank you so much for joining us
.
Lots of cool stuff we gotcoming for you.
Of course, make sure you checkout the Discord, but, more
importantly, I think there'll bea link in the show notes, in
the description, if I rememberto do it.
I figured out the broken linkproblem.
But I just want to say thankyou so much.
When we get comments and emailsand stuff from y'all, it's very
(45:25):
.
We already love this podcast,but man, what a cool thing it is
to share it with a communitythat really enjoys it.
Like it's so cool.
You guys are the best.
Not even joking.
Couldn't even agree more andwe're excited to do new cool
stuff for y'all in the comingweeks and months.
Like super, super excited'mwhen we do more in person stuff.
I think it's going to get moreshenanigans.
(45:46):
I think all the audio podcastlisteners are just literally
going to have to go to theyoutube channel and watch it,
because I'm sure we're going todo shenanigans.
It's got to be.
We're going to brainstorm ittomorrow, all right, everyone,
thank you so much for joining us.
Speaker 1 (45:55):
We'll see y'all in the next one we hope you enjoyed
this episode of tube Talkbrought to you by vidIQ.
Head over to vidIQcom slashTube Talk for today's show notes
and previous episodes.
Enjoy the rest of your videomaking day.
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