April 10, 2025 • 31 mins
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Ever wondered how to keep growing your YouTube channel when faced with seemingly impossible challenges? From seasonal content slumps to promoting topics nobody's searching for, this episode delivers actionable strategies that transform obstacles into opportunities.
When a physics tutorial creator asked how to maintain momentum during summer breaks when students aren't studying, we explored creative ways to pivot content while staying on-brand. By connecting physics concepts to fun summer activities and experimenting with short-form content, educational creators can turn the "off-season" into a period of creative growth and audience expansion.
For the indie horror film enthusiast struggling to get views on movies nobody's heard of, we revealed powerful techniques to leverage the familiar as a bridge to the unknown. By creating comparative content ("If you like this popular movie, you'll love these indie gems") and tapping into streaming platform searches, niche creators can find their dedicated audience without compromising their passion.
The most surprising segment tackles YouTube's dramatic change to view counting metrics. Creators woke up to a 30% increase in views overnight as YouTube aligned their counting method with TikTok's approach. While the numbers might look better, we discuss what this actually means for monetization, brand deals, and performance measurement.
Throughout the episode, we challenge the self-doubt that plagues creators thinking "who cares about my content?" by demonstrating how specificity is actually your superpower. The narrower your focus, the more opportunities you'll find for collaborations, special access, and building a fiercely loyal community that mainstream creators can't match.
Whether you're battling seasonal fluctuations, promoting niche topics, or trying to make sense of YouTube's latest metrics changes, this episode provides the mindset shift and tactical approaches to turn YouTube's mayhem and chaos into your competitive advantage.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the only podcast.
That's 95% more live than thelast time we were live, which
means we weren't actually live,but now we are.
Speaker 2 (00:07):
Jen, we did it, we did it.
We're here.
We're here In person.
Speaker 1 (00:11):
We did it again, but this time just me and you.
Speaker 2 (00:14):
Yeah, just us.
Speaker 1 (00:15):
Just us, just the two of us.
Speaker 2 (00:16):
And hopefully the way the podcast keeps going,
because I got plans.
Speaker 1 (00:21):
She has Listen.
Speaker 2 (00:23):
I got plans I was had last time and I won't stand for
that at the end of this episode.
Speaker 1 (00:29):
You're not wrong.
I will say this, though yourplan sometimes a little sketchy.
Can we talk a little bit abouthow long and how hard it is for
you to get to Seattle withoutany kind of issues happening?
Because last time?
Speaker 2 (00:40):
What happened?
Speaker 1 (00:40):
last time.
Last time you were late.
You were late o'clock and youhad the parking where you didn't
actually pay for parking mygosh.
Speaker 2 (00:45):
I went to, I booked a reservation at a very sketch
hotel and then drove away.
I was like I'm not staying here.
I was late for the party that.
Speaker 1 (00:55):
I was going for the YouTube party that we went to
Right.
Speaker 2 (00:59):
And then, just like, flew into a parking lot across
the street meant to pay forparking.
Travis was like just comeinside.
Speaker 1 (01:05):
I will help you pay for parking, because it wasn't
working for me.
Speaker 2 (01:08):
I never paid for parking we.
Speaker 1 (01:09):
I don't know how you got out of there.
Speaker 2 (01:11):
Come get me every person said they were like don't
mess in seattle, like they willget you you literally were the
luckiest person.
Speaker 1 (01:18):
I've never seen this before, because you were there
for like three and a half hoursor something right yeah, no, I
was just there like parked likedead center, no parking garage,
just like right there so youdon't actually own your car now,
you just don't somehow they canfix my windshield that's the
other thing.
So last night jen comes up toseattle to come do this episode
and what happens?
Tell us about that.
Speaker 2 (01:37):
I don't know exactly what happened, but something
flew up my windshield obviouslya rock, a very large, a bird I
don't really know A bug a bird.
We don't know, but it cracked mywindshield so hard that glass
flew onto me because it was sucha powerful thing.
What?
Yeah, I sent you the picture.
It's not like the wholewindshield didn't cave in or
(02:06):
shatter or anything, but it wassuch a hard punch that little
shards of glass flew back at meand I was like, ah, what's going
on?
What did you hit?
I didn't, I literally don'tknow, and I didn't find like a
rock or anything in the car andit didn't like fully go through,
just hit enough where likeglass shattered back.
So I just have like little tinyshards of glass and like a
problem for later well, if youdidn't know, this actually is a
podcast about youtube.
Speaker 1 (02:22):
I know it has nothing to do with what we just talked
about, but you just need to knowit's a journey.
Speaker 2 (02:25):
We're here, we're here.
You have to understand thestruggle it was to get this,
what it takes to make thispodcast happen in person, I'm
telling you Y'all thought it waseasy, but it's totally not All
right For those of you that arenew welcome.
My name is Travis.
Speaker 1 (02:47):
Which is a hot topic.
Speaker 2 (02:48):
It's probably like the number one most cared about
thing.
Speaker 1 (02:52):
I need more views.
Speaker 2 (02:53):
The biggest concern.
I feel like we don't even hear.
I want more subscribers.
I feel like we don't hear thatanymore, really.
Speaker 1 (03:00):
Yeah, hopefully people understand, like the
difference between views andsubscribers.
They aren't connected directly.
Speaker 2 (03:05):
Because you could have a million subscribers that
aren't watching your channelanymore, and that happens.
Speaker 1 (03:09):
Yes, it happens.
Speaker 2 (03:09):
People who have been on the platform a long time have
audience that have just grownout of their content, which is
understandable.
Just because you have thosesubscribers still doesn't mean
they're watching what you'redoing now, which is normal.
Speaker 1 (03:19):
I personally know people in this exact situation
and I will not.
I will not name them.
Don't forget jen, every oncewhile you should look at your
camera I was looking at mycamera were you, I don't know.
See, we're in a, we're in astudio.
We're both trying to figurethis out I'm gonna just look at.
I like looking at jen and thenI look at my camera and then I
look over here, just because uh,yeah, okay let's just get.
Let's just get to.
The people are probably like,okay, get to the point.
Speaker 2 (03:41):
Get to the views.
How do I get views?
Speaker 1 (03:43):
So the first one is an email, of course,
theboostvidiqcom you can sendthat to us and the first one
comes from Mark.
It says dear Jen and Travis,youtube is the den of mayhem and
chaos.
That is all I wanted to startthere, because last night was
the den of chaos and mayhem forJen YouTube entirely.
Yeah, YouTube all together.
Speaker 2 (04:04):
Mayhem and chaos.
No matter what Good things, badthings, it's mayhem and chaos,
no matter what he's kind of notwrong, though, can we be for?
Real New slogan.
Speaker 1 (04:16):
We need new shirts.
See every episode we're likewe're going to need a shirt for
that.
We need a shirt for that.
Speaker 2 (04:22):
Mayhem and chaos uh, oh my gosh, it's really spot on,
amazing.
Speaker 1 (04:26):
All right, well anyway, mark mark has no
question, so we're gonna get tothe next one.
Thanks, mark, we appreciate you.
Next question all right, Igotta put my glasses on for this
.
I hate that.
Hi travis and jen, you're mynumber one podcast to listen to
on my commute.
Oh, let's go.
You have to watch this, thoughyou know you gotta watch on the
youtube channel, of courseyou're not while you're driving,
not while you're driving.
Speaker 2 (04:45):
Wait, maybe they're a train computer.
Speaker 1 (04:46):
They're probably listening to the audio podcast,
but really in this episode youshould be watching on YouTube.
Speaker 2 (04:51):
Thanks for keeping me informed and entertained.
I don't want to say like.
I mean you can watch it andlisten to it at different times.
Speaker 1 (04:56):
That's genius, taking the information twice.
That is genius review.
Don't forget the five starreview.
Some of y'all are slipping.
Thanks for keeping me informedand entertained.
I have a physics tutorialchannel and I've noticed that my
views significantly dippedduring the summer.
Since students are on summerbreak, how should I approach
this off season?
I assume stopping to makevideos would not be the right
(05:18):
choice to grow the channel.
Any idea what my mindset wouldbe during the down season?
Speaker 2 (05:22):
Thanks, okay, and this is from a text message Okay
, this my mindset be during thedown season.
Thanks, okay, and this is froma text okay, this is kind of fun
, this comes down to like anideas situation.
Yes, so obviously the targetaudience we're dealing with are
students.
Yes, not in school, right?
So what did students?
Speaker 1 (05:39):
do in the summer anything but school?
Speaker 2 (05:40):
fun things so how can we tie physics into like fun
things like is there physicsbehind?
Like building a giant slip andslide?
Speaker 1 (05:49):
I think physics happens all the time probably.
I'm not a scientist you're notwell, you're fired, get out of
here right now.
Spoiler I mean, you told us youwere a physics major.
Okay, no, this is good, okay,but you see what I'm saying,
though, so like we have theschool stuff.
Speaker 2 (06:05):
It's priority to you.
Speaker 1 (06:07):
Know ace, your classes pass their classes
whatever your goals are, Are youhelping people cheat on their?
What are you saying?
Speaker 2 (06:16):
I'm saying we have the people who are trying to ace
it and the people who aretrying to pass it.
Speaker 1 (06:22):
Okay, I'll keep going .
Speaker 2 (06:28):
So they're looking for help and the focus is school
academics, but in the summerthere's got to be a way to kind
of just have fun with videos.
Maybe it's even fun for thisperson to just lean into fun
physics project experiments,things that are maybe outside of
the classroom, that just seeminteresting.
I also think this is a timelike passion project.
(06:48):
Have fun with your channel yesyou're kind of doing what you
need to get done and a lot oftimes like highly discoverable
videos and keeping that upduring your in season or like
your peak season can feelrepetitive.
Yeah, they can feel more likework yeah sure so is this an
opportunity to just have funwith some content, to try new
(07:08):
things, to experiment, to like,literally do experiments.
Speaker 1 (07:13):
It's not a bad idea I think also it's important to
point out that youtube's acrossyoutube's, views across youtube,
tend to go down around thatsame time, so it's not just
channels like this that will seea dip in, because everyone's
trying to get out in the summer.
Speaker 2 (07:25):
Man summer, summer's summer's tough right after
christmas, and summer are toughyes and like we know this and
it's one thing to just be likeokay, like I'm gonna get normal
views, but we don't really liketo accept that no, I.
Speaker 1 (07:38):
But I love the idea of doing like, uh, physics based
kind of fun activities.
Um, I guess we don't reallyknow like what age group they uh
, it doesn't really say on theemail.
So I feel like physics, I mean,we don't really know like what
age group they uh, it doesn'treally say on the email.
Speaker 2 (07:49):
So I feel like physics.
I mean, I don't know, I feellike you don't get into physics
until like high school orcollege at least.
I mean, I don't think we'reteaching physics to
kindergartners, right, but Iguess maybe we are.
Speaker 1 (07:59):
I don't, I don't know I haven't been to school in a
long time.
I wonder if, uh, the reason Isay is because what if the the
type of content that they'retrying to do for the fun stuff?
Do you aim it more towards aslightly younger audience or a
college audience?
I guess, again, it depends onwho they're doing this for.
Speaker 2 (08:17):
I mean, I think that you keep it to your target
audience, but just think about,like, what are their interests
outside of school?
Like, even if they'reinterested I mean, we're talking
students is like their interestis TikTok.
Like, even if they'reinterested I mean we're talking
students is like, their interestis tiktok.
Like, are there tiktokexperiments?
Like physics, like fun thingsto to test out?
There are, though.
You know what I'm saying.
Speaker 1 (08:36):
You've seen those like short form, where they'll
put like a drink in somethingand then it changes color and
then it comes out purple when itwas blue or something yeah, I'm
like kind of thinking the samething, like I literally don't
know what physics are, likewe're not here to talk, oh my
god, wait a minute, hold on.
We're here to talk.
Can we stop for a second wait?
You mean you don't know whatphysics are?
Speaker 2 (08:53):
I like physics like what you don't know, what it
actually is gravity.
I mean, that definitely hassomething to do with it.
Speaker 1 (08:58):
For sure, that definitely has a lot to do with.
Speaker 2 (09:00):
That's all I think about is like gravity okay,
let's just call it a gravitychannel then like so for your
gravity channel, go prove, provegravity.
Speaker 1 (09:07):
That's a great idea.
So just throw things in the airand let them drop right.
Speaker 2 (09:09):
Physics.
Okay, Well, I'm thinking likechemistry and physics when I
think about, like you know, whenyou get cool drinks like the
coffee shop and stuff andthey're all layered because,
like the viscosity is different.
Speaker 1 (09:20):
Okay, look at you using big words.
Speaker 2 (09:22):
I don't know if that's chemistry or physics, but
like I literally don't, know,but okay, that's fair though.
But I'm saying, like you havecollege kids who are just like
drinking their beer or macho,whatever we're saying, and like
you layer cool drinks, likewhat's that?
Speaker 1 (09:34):
drink.
Speaker 2 (09:34):
Isn't it black and tan or something that's like
layered?
Speaker 1 (09:36):
beers.
Is there a black and tan?
Yeah, I literally don't know.
Like two beers layered.
I only go to Starbucks fortheir breakfast sandwiches.
Speaker 2 (09:42):
Alex, you know what?
Speaker 1 (09:43):
that is no one knows it's a.
Thing so make a video about it.
Speaker 2 (09:46):
Really things, but short form content I think could
be a win here that's truebecause it's easy, it's
experimental and it's I don'tknow.
It could just be fun, it couldbe part of your daily life, more
than the content you're makingnow I, you're not wrong.
Speaker 1 (10:02):
Yeah, this is this, probably is.
I think it's all aboutexperimenting.
You still have a couple ofmonths before that happens,
based on when we're recordingthis, actually, not that long.
The year's gone by very fast.
Speaker 2 (10:12):
Actually, it really has.
Speaker 1 (10:13):
Why are we in April already?
Speaker 2 (10:14):
All right, look, let's get to the next one.
Speaker 1 (10:16):
Next one's another text message.
Hi, jen and Travis.
I have a channel where I talkabout horror movies and, more
specifically, indie horrormovies that not many people have
seen.
The problem is getting peopleto click on a video about a
movie they've never heard of.
I don't talk about the bigpopular movies, because there
are thousands of other channelsalready doing that.
I genuinely have a passion forthese smaller indie movies, so
(10:39):
do you have any advice on how toget people to watch something
they might not know about?
Well, that's a great questionPassion is everything.
Speaker 2 (10:46):
First of all, you're winning because you have such a
strong passion for something andthat is really hard for most
people to identify, to even maketheir channel about.
Yeah, like you check, check one, like you have a focused
channel.
Speaker 1 (10:59):
The hard part, that is the hard part and he does he
also.
They're also fighting againstthe overwhelming kind of
popularity of doing whateveryone else is doing.
They're like no, I like theseindie titles.
I like these indie movies.
I want more people to knowabout them, which is awesome.
I would also say that youprobably are in a unique
position where doing indie filmsand talking about indie horror
(11:23):
films would probably get you anin with some of those producers,
directors and writers who arelooking for promotions on those
movies in the first place.
Speaker 2 (11:30):
That's actually a good point.
Speaker 1 (11:31):
You'd be surprised at how many doors that opens, no
matter how big or small yourchannel is.
You would be surprised at howmany people are looking for free
promotion like that.
Speaker 2 (11:40):
And the copyrights that you'd be able to
potentially use.
Speaker 1 (11:43):
Please don't copyright.
Strike me if I find it so.
I think this is the key tosuccess here.
He's worried about how do youget people to watch it.
Well, I mean, they're eithergoing to find you or they're not
.
If you make really good contentabout this stuff, youtube's
really great about findingpeople that like things similar.
I see things on my homepage allthe time that have nothing to
(12:05):
do with things I've ever watchedbefore, and then I watch them,
and now I'm sucked in a hole forthree hours.
Speaker 2 (12:09):
Okay, I think there's like a really good opportunity
that, even though you don't wantto talk about the movies that
everyone's like loving, like themainstream things, they're
still the most familiar thing.
And I think about this in likea book sense, where you use a
strategy, that's, if you liked X, you need to know about these.
Speaker 1 (12:27):
I agree with this, yes.
Speaker 2 (12:28):
So if you what's a horror movie?
I don't watch horror movies,saw, saw.
If you like Saw, you need towatch these five movies.
Speaker 1 (12:34):
That's true.
Speaker 2 (12:35):
And using something that's really popular, to your
advantage in that sense.
But obviously you're not makingyour content about Saw.
But a lot of times people don'tknow how to find things that
they're looking for and they canonly base things off of well, I
liked this.
How do I find movies that aresimilar to this?
right and I don't think itmatters to them if they're indie
(12:55):
movies, major like, whateverkind of movies they are, but
people are looking for goodhorror movies, yes, and I think
that's a way to bring in a wideraudience using a strategy like
that.
And then I also just thinkthere's kind of like playing
into a little bit of that fear,like are you a horror fan if you
haven't watched these movies?
(13:16):
oh, interesting, like fomo yeah,exactly, yeah, where, like
someone thinks they know, liketheir horror movies, and I feel
like when you kind of lean intoindie anything, people kind of
think they're hot stuff andthey're like no, no, no, I know
a lot.
Do you feel like?
Yeah, I feel that, I feel thatEven just like indie bands or
something where they're like no,no, no, I know a lot.
Speaker 1 (13:39):
Listen, I don't know if you know who I am.
Speaker 2 (13:41):
I'm kind of important .
I listen to indie music.
Speaker 1 (13:44):
And then the other thing is you can do things like
interview the directors,producers, writers, actors, and
again you might think, well, Iwon't get as many views, that's
true, but the people who willwatch your content will be so
invested that you're going tohave this really cool community
that you can kind of count on,and it's that same community
that will help elevate you tobigger opportunities.
Again, you'd be surprised athow powerful having a channel
(14:08):
about something very specific is.
I've seen this time and timeagain.
Matter of fact, um, one of yourformer clients, um, uh, was
caleb, caleb, yeah, yeah.
So remember, we told him so hehad a a channel about watching
like marvel, superhero tv showsand stuff, and I said you know
you probably could do, is youcould probably leverage this to
(14:28):
get into like comic-con orsomething for free?
And he goes.
Really, I go yeah, you have aYouTube channel about this stuff
.
I know it's not a huge channel,but I bet you could.
What do you email us like amonth or until later?
Yeah, I'm going to the New Yorkcity comic-con for free,
influential than you think youare?
Speaker 2 (14:40):
yeah, and I think this is a good idea too
leveraging streaming platformsyes I think this is where
listable content actually issuper powerful, powerful.
Yeah.
Five indie horror movies youhaven't seen on hulu.
Top five indie horror moviesyou can't miss on netflix yeah
(15:03):
yeah I mean things, that I meanpeople are I mean I'm always
someone that's literally alwaysgoogling lists like that based
off of what streaming serviceslike I pay for.
Speaker 1 (15:12):
Yeah.
Speaker 2 (15:13):
So I think there's an opportunity there to lie, to
rely on that really knowncomponent, which is going to be
the Netflix, the Hulu's, theAmazon's and then the unknown
which is your problem are themovies.
Speaker 1 (15:25):
Right.
Speaker 2 (15:25):
So I think that I think you have a couple good
options for discoverability.
I don't want to like patourselves on the back here,
you're not wrong, and the thingabout it is you.
Speaker 1 (15:34):
You brought up a really good point because, um,
the timely thing can be good ifyou cover uh, movies and stuff
that have just come on or justabout to leave netflix or hulu,
like if you get people that arealways coming to your channel
because they want to see themovies and stuff they're about
to leave because you know, everycouple of weeks, uh, netflix or
prime or whatever, they'realways getting rid of content so
(15:54):
you can say you know, you wantto watch these movies before
they leave.
Don't miss, don't miss thesemovies, um, you know, hidden
gems, and I feel like you'd besurprised at how big of an
audience you actually can getfrom that uh.
And so it's funny we we havethis text message from someone
saying I don't know how I canget people to watch, and we've
just given you so many differentoptions that can get you an
(16:14):
audience that would absolutelylove your content and never want
to uh watch one of those quotebigger channels because maybe it
is, maybe they are looking forsomething different.
Speaker 2 (16:22):
I think you could flip.
It's not even horror, indiehorror like you can flip this
for?
Yeah, that's exactly it.
Like to get more views.
Like you have to think aboutthat known component differently
.
Like you have to figure out away to have something familiar
in the way that you advertiseyour content yeah because, again
, you have this one single movie, you have this one single book,
(16:43):
the single artist and nobodyknows like nobody's clicking.
Speaker 1 (16:46):
You have to give them a reason why it should be
interesting yeah, I, you know wetalked about in the previous
episode actually last episode,before this one goes live um,
like self-confidence and kind ofuh, when we had the discord
call with those people so manypeople were like you know, I'm
not confident in being on cameraor I have self doubt or I'm in
(17:09):
posture syndrome and this.
While this isn't exactly that,you also can feel the tinge of
it.
Cause like how do I get peopleto watch my content?
Make good stuff, bro.
What are we talking about?
Speaker 2 (17:20):
Yep.
Anytime I feel like you compareto a bigger something, bigger
channel, bigger creator, biggermovies, mainstream something.
There's always that little bitof like why am I special?
Why is this important?
Who cares?
That's a big one, who cares.
Speaker 1 (17:39):
I mean, I care.
Speaker 2 (17:39):
We like to think nobody cares about our content
as creators.
Why would someone care if Iwatch this?
Speaker 1 (17:45):
Who cares?
I care, they care, I care, weall care.
Speaker 2 (17:48):
We care.
Actually, I won't watch horrormovies.
Speaker 1 (17:51):
I don't either.
I care about you, but I didwatch Saw.
I'm not watching.
I watched all the Saws.
I'm not going to lie, so here'swhat happened.
What happened was.
Speaker 2 (17:58):
You watched all the Saws.
Here's the thing.
Speaker 1 (18:00):
Here's why.
Was it Saw fan ago, uh with myex, uh, we were.
I know this is where all thebad things happen right here's
how it happened okay it's justone of many things um so is this
why you?
Broke up.
No, they're not the only reason, um, but anyway we had.
(18:24):
We want to rent a movie orsomething and I think her
daughter at the time I mean it'sstill her daughter, but at the
time her daughter at the time Imean it's still her daughter but
at the time her daughter saidthat I mean, she doesn't have
the daughter anymore.
No, she has the daughter now.
Anyway, you're snorting now.
Is that what's happening?
Is that where we're going withthis?
It was such a good catch.
Okay, good, no, I got it Allright, we're good.
So anyway, they were like well,I want to rent a movie, I want
(18:47):
to watch Saw and I'm like Idon't want to watch Saw.
It looks gross, so, but I'mlike I'm trying to impress the
girlfriend and all that.
Speaker 2 (18:53):
That's fair, trying to impress.
Speaker 1 (18:55):
I'm like, okay, let's watch it.
It's kind of intriguing.
Now, I don't like horror, but Ido like suspense.
Speaker 2 (19:05):
Okay, it is a very suspenseful movie.
Speaker 1 (19:07):
So I was kind of a little squeamish but I was kind
of okay with it.
Right At the end of it I waslike, okay, that was actually
interesting.
It was a very intriguing, veryinteresting ending.
Then they were like, oh, Saw 2is coming out.
Saw 2?
Speaker 2 (19:16):
I wonder what happens next.
Speaker 1 (19:18):
The problem was it wasn't that I was interested in
the movie, I was invested.
So I'm like, let me watch alittle bit of Saw three.
Well, I mean, I'm already in.
Speaker 2 (19:30):
I don't necessarily like it but I kind of like it.
Everybody make a YouTubeplaylist.
Travis is going to binge watchit.
He can't help it, bro.
I can't do that.
We got to get off this camera.
Okay, what's the last email?
Can't help it.
Speaker 1 (19:40):
We're going to need to pull up the last email.
All right, our name.
Our name Travis and Jen.
Yes, well, now, with these newviews on stats being all
impressions, the waters seemreally muddy.
What's the benefit of havingviews counted in this new way?
And the answer is none this isabout shorts.
Speaker 2 (19:57):
I like they gave the answer.
The answer is none.
Speaker 1 (19:59):
This is about the new shorts views, if you have not
heard the way that they're beingcounted on YouTube now is
wildly different than it hadbeen in gauge views versus other
views.
Speaker 2 (20:08):
Which you have talked about several times.
On the pod about impressionsversus views Right.
Speaker 1 (20:15):
So here's the reason why I think YouTube did this
because they do it the same.
This is the same reason they'vedone a lot of things.
Why shorts exist?
Because TikTok did it.
This is likely the way TikTokhas been counting their views,
which is why a lot of creatorsare like, oh, I get more views
on TikTok.
Do you been counting theirviews, which is why a lot of
(20:35):
creators are like, oh, I getmore views on tiktok, do you,
though, actually?
So they've leveled the playingfield by counting them the same
way that they, I assume, assumetiktok, uh, counts them, I'm
sure.
Which isn't an engaged view,which an engaged view is like
you have to watch it a coupleseconds or something like that.
This is just as soon as itcomes up boom, that's a view.
So now the numbers are are thesame, and this only rolled out
in the last couple of days as ofthe recording of this episode.
So we've seen it on the vidIQchannel Wow, 30% increase in
(20:58):
views.
Overnight they flipped theswitch and at midnight we saw it
shoot up.
It's funny because MrBeast, adata analyst, had predicted that
it would be about 30% rise foreverybody, and it did Literally
Overnight boom 30% more foreverybody.
And it did Literally overnightboom 30% more.
So what creators are going tosee is like oh my God,
everything's working on YouTube.
It's almost this weird.
Speaker 2 (21:16):
It's a confidence boost, it's not just a
confidence boost.
Speaker 1 (21:19):
It's like a flim flam , you've been finessed.
Flim flam, you've been finessed.
I feel like you've beenfinessed.
It I got I get 16,000 views onmy last short.
No, you didn't.
You got like 500, wait, I'm notmad about that but I know, but
we always said that's whatshorts are for anyway, right,
make you feel good aboutyourself an ego boost.
Speaker 2 (21:36):
Everybody loves and needs an ego boost, especially
when we keep talking about howeverybody's not confident bro,
yeah, yeah, if you need somemore views, you got some for
free overnight so what?
Actually comparing it, though,is a big one, though, because
notoriously content performsdifferent on all three.
Yes, and it's like a joke.
Speaker 1 (21:53):
Yes, Never the same Instagram, TikTok and YouTube.
Yeah.
Speaker 2 (21:56):
The big three.
Speaker 1 (21:59):
The big three evil corporations?
Speaker 2 (22:00):
Yes, but now, how do we know?
Like is it different on?
Are we still going to see adifference in performance?
Like, is TikTok really going tofavor one type of your content
and YouTube going to favoranother?
If?
The views are now the same.
I don't know.
I haven't thought about thistoo much because we know how I
(22:22):
feel about shorts, but I thinkthis is kind of crazy and I
think more people might stay orbe on YouTube with short form
content if it feels equal.
Speaker 1 (22:34):
Because so YouTube is still giving the engaged view
metric, which is like what Ithink they actually what I think
actually algorithmically use tofigure out if they're going to
push anything, but they'resurfacing this other number.
It's almost arbitrary.
It's not arbitrary, but it'svery fake In that if someone
swiped by your thing before everwatching your video, despite
(22:56):
the fact they're counting it asa view, do you feel like that's
a view everybody out therewatching?
Does it feel like a view to you?
Or do they just put a bunch ofextra frosting on top of your
cake, which I'm okay with, bythe way.
I love good frosting.
Listen, bunch of extra frostingon top of your cake, which I'm
okay with, by the way.
Speaker 2 (23:12):
I love good frosting.
Listen, I'm all about that.
Let's take it.
Let's take the win.
I know it means nothing, but ifit makes us feel more confident
and makes us feel better aboutcreating that next piece of
video, because we're seeinghigher numbers, that could lead
to better content you know whothis complicates?
Speaker 1 (23:25):
uh, the the whole.
Who.
What muddies the water?
He said muddies waters.
This muddies the waters forbrands.
Well, actually that's what thismuddies the waters for brands.
Speaker 2 (23:31):
Well, actually that's what I was thinking about too,
because when I was thinkingabout sponsorships and I'm like
wait, knowing that we've beenrunning different algorithms
here what are we paying off forTikTok versus YouTube?
If that's the case, If thenumbers look the same and now,
if the numbers have been thesame for you, YouTube's gonna
skyrocket.
Speaker 1 (23:51):
I.
If the numbers have been thesame for you, youtube's going to
skyrocket.
I don't know, but I've alwayssaid that for most brands,
short-form content's a terribleinvestment, because there's just
not enough engagement withunless it's the creator's own
product line.
And then even sometimes it'snot great, like have you heard
about that creator that made thepink stuff or whatever?
Oh, yes, I've seen it at Walmartactually, bro seen like the
documentaries about her, likeshe doesn't even like own it
(24:11):
anymore and like and how.
Oh, there's like whole littledocumentaries about her, like
the pink stuff.
By the time you got it wasn'tpink anymore and it was made
weird, it was off and all typesof it was separating, like all
this weird stuff, wasn't pink?
Not only that, like she likesold the rights to another
company, and then they werefighting and then she's broke
and then she's I don't know.
(24:32):
There's a whole thing.
You need to look it up onYouTube.
It's great, it's a great, cool,interesting thing.
But the point is like that wassomething that she sold because
she got famous for the pinkstuff, so she ended up selling.
So that makes sense.
However, if I'm a companytrying to get someone viewer is
(24:56):
trying to get past it.
So imagine if you try to getsome type of message for your
brand across in a video that'sonly 45 seconds long anyway,
like oh, here, put in, show themthis stuff.
This is the water I'm usingright now, which maybe you want
want.
This is Stay Pineapple, thewater that came from a hotel, so
you can't buy it anyway.
Speaker 2 (25:14):
It's a great sponsor to have.
Speaker 1 (25:15):
But it's in like a metal thing which I'm definitely
keeping.
Speaker 2 (25:18):
Save the earth.
Speaker 1 (25:18):
So I'm definitely keeping it.
So I think at the end of theday, investments from the
perspective of brands was badanyway, but we have an episode
just a couple of weeks ago withJustin.
It talks about our sponsorship.
Speaker 2 (25:29):
Yeah, it's an interesting one.
I mean, I agree the answer isnone.
I think it does mess somethings up.
It does muddy the water.
Speaker 1 (25:41):
Yeah, it muddies the water.
Speaker 2 (25:42):
But does it really have any?
I don't know if it really hasanything.
Consequences Did we earn moremoney with those views?
Speaker 1 (25:50):
Well, let's find out if we do we didn't we didn't,
because there aren't views thatare, that are part of the well,
I don't.
So for monetization does it nowcount?
I don't know I don't know.
Speaker 2 (25:59):
That's what I'm saying.
You said the channel went up 30percent and I remember that
conversation, but I don't knowif anything monetary was tied to
that I think it's just engaged.
Speaker 1 (26:06):
I think they're still using engaged.
Views're just and it's funnybecause you can tell when
YouTube does something thatbecause TikTok did it, because
of the way they explain it andthe way they explained it.
I don't have the thing herewith me.
I wish I could read it.
Just read it, Just Google it,You'll see it the way they
explain it is very obvious.
(26:27):
They're like TikTok through allthe questions.
We should do something fun.
What do?
you have fun you know becauseI've been watching the emails in
the comments on the channel andthey've been like oh wait until
jen gets gets trapped back in,because I made you eat the cat,
okay this is not.
Speaker 2 (26:41):
I will.
I will get my revenge.
This is not.
First of all, it's what we'rein april yes there's no candy
corn available good, thank god Ichecked for easter egg version
of candy good, we don't we don'thave it good.
Speaker 1 (26:54):
I, first of all, I think I did you a solid by
making you eat the cabaret,because of course it's delicious
, uh.
But candy corn we can't donever.
She's over there digging in thebag.
All right, okay, my eyes areclosed.
What's going on?
All right?
My well, my eyes are my handsare my eyes.
I don't like the way thatsounds already.
Oh, why did you kick me?
Speaker 2 (27:13):
oh, sorry I didn't mean to kick you, why I think I
was.
Do we get a two shot of that?
Is that on film the other way?
Violence?
Speaker 1 (27:18):
all right.
What do I do now?
Do I open my eyes?
Open your eyes, oh gross?
Speaker 2 (27:24):
no, not this.
We have talked about this onceor twice before.
What do I have?
I have a lovely rainbow ofheaps and I bring this because
this was literally my favoritefood as a child you are seven,
which is repulsive.
I can say I haven't had thesesince I was oh, I can feel it in
my mom would put these in everyeaster basket.
(27:45):
I mean, the easter bunny wouldput these in every easter basket
that I ever had, and obviouslythe blue ones were my favorite.
The most artificial the better.
Speaker 1 (27:54):
Yum, yum.
I honestly feel like I'm goingto throw up.
Speaker 2 (27:56):
I'm going to try it with you.
I got my own rainbow pack.
I'm not even joking.
I'm probably going to love them, honestly.
Speaker 1 (28:02):
Here's the other problem I haven't eaten this
morning, so this is the firstthing I'm eating.
Speaker 2 (28:04):
Oh man.
Should we do a little.
Speaker 1 (28:08):
ASMR Please, Jen Please don't do that to me.
I swear to God I'm going to.
What do I put up with you?
I don't know, I can't open thisGood.
I can't open it.
Speaker 2 (28:18):
Oh well, oh no, it was a nice try, don't worry,
I'll make sure I get mine open.
They're really locked in here.
They these fresh because theydon't want anyone to steal this.
Speaker 1 (28:28):
I mean, like this is definitely the thing you need to
be protecting.
Okay, I think I'm just gonnarip it for me look at that, all
right there we go, there we go.
I just ripped it.
Speaker 2 (28:34):
Oh my god, look at the peeps on a stick the peeps.
Speaker 1 (28:37):
Why?
What hellion came up with thisidea?
Speaker 2 (28:39):
they're like look, they're like melted no, no,
that's standard peep, is it?
I got the ducks too.
Like the bunnies, are ducks notcompared?
Speaker 1 (28:49):
well, they're chicks, I don't understand.
Speaker 2 (28:51):
Okay, look, I'm not eating like the bunny ones are
flat.
These got a little more like alittle more squished one okay,
you only took a bite of thecabaret so I'm only taking your
bite.
Speaker 1 (29:00):
Which one do I take a bite of?
Speaker 2 (29:03):
which one do you think you'll like the best?
Speaker 1 (29:05):
I like green and blue colors, but I have no idea, so
you should eat the yellow.
What you should have answeredyou should have lied.
Why did that scare me?
You should have known that thatwas coming.
I didn't.
I didn't see.
You blindsided me.
Speaker 2 (29:17):
These are a little bit stale.
I'm not even going to lie toyou how can they be stale?
Speaker 1 (29:21):
It's not even Easter yet.
Speaker 2 (29:22):
Maybe this is how a shock it's sugar.
Oh, that's delicious.
Speaker 1 (29:38):
But what's the middle part?
Speaker 2 (29:42):
I mean Wait, these are still.
Speaker 1 (29:44):
This isn't as bad as some things I've eaten.
Speaker 2 (29:46):
These are still good, mom, you can put these back in
my Easter basket again.
No Try the blue.
I mean, nah bro Try the blue.
Speaker 1 (29:51):
You want to try the blue?
Just rip the head off the blueRip the head off.
Speaker 2 (29:55):
Rip the head off.
You got to get like a goodamount of squish.
Speaker 1 (29:58):
But what's in the middle of it?
What is this crap?
I think it's just a marshmallow.
Well, allegedly, I think.
Like cream on top of like a hotchocolate.
Speaker 2 (30:09):
Oh yeah, when you get the head it's a little bit.
Speaker 1 (30:11):
It's a little much I think.
I had some of the intestines.
Well, we're not doing thatagain, Jen.
Speaker 2 (30:19):
Wait, they're still very.
I'm still not mad about them.
Speaker 1 (30:22):
You wouldn't be, because you're a wild person
Like my childhood favorite.
Speaker 2 (30:27):
Well, I got People lovers flood the comments.
Speaker 1 (30:29):
Well, I got bad news for people listening, but also
good news.
Bad news is the show's prettymuch over, but the good news is
this is not the only episodewe're doing in this studio,
where we do shenanigans.
Speaker 2 (30:39):
And hopefully many more to come.
Speaker 1 (30:41):
And hopefully many more to come.
So if you're new here again,you can hit that subscribe
button if you like.
Speaker 2 (30:47):
Or, of course, leave us a five-star.
Speaker 1 (30:47):
Only five stars.
Only five stars on ApplePodcasts, because that's the
only one that matters.
The rest are kind of nice.
Hey, spotify, have you got thatas well?
Speaker 2 (30:54):
Whatever, the thing is Five stars though, five stars
only.
Speaker 1 (30:56):
If you want to send us an email, theboostvideocuecom
and, of course, if you'relistening to the audio-only
podcast, there's a link in theshow.
Welcome back to the only podcast.
That's 95% more live than thelast time we were live, which
means we weren't actually live,but now we are.
Speaker 2 (00:07):
Jen, we did it, we did it.
We're here.
We're here In person.
Speaker 1 (00:11):
We did it again, but this time just me and you.
Speaker 2 (00:14):
Yeah, just us.
Speaker 1 (00:15):
Just us, just the two of us.
Speaker 2 (00:16):
And hopefully the way the podcast keeps going,
because I got plans.
Speaker 1 (00:21):
She has Listen.
Speaker 2 (00:23):
I got plans I was had last time and I won't stand for
that at the end of this episode.
Speaker 1 (00:29):
You're not wrong.
I will say this, though yourplan sometimes a little sketchy.
Can we talk a little bit abouthow long and how hard it is for
you to get to Seattle withoutany kind of issues happening?
Because last time?
Speaker 2 (00:40):
What happened?
Speaker 1 (00:40):
last time.
Last time you were late.
You were late o'clock and youhad the parking where you didn't
actually pay for parking mygosh.
Speaker 2 (00:45):
I went to, I booked a reservation at a very sketch
hotel and then drove away.
I was like I'm not staying here.
I was late for the party that.
Speaker 1 (00:55):
I was going for the YouTube party that we went to
Right.
Speaker 2 (00:59):
And then, just like, flew into a parking lot across
the street meant to pay forparking.
Travis was like just comeinside.
Speaker 1 (01:05):
I will help you pay for parking, because it wasn't
working for me.
Speaker 2 (01:08):
I never paid for parking we.
Speaker 1 (01:09):
I don't know how you got out of there.
Speaker 2 (01:11):
Come get me every person said they were like don't
mess in seattle, like they willget you you literally were the
luckiest person.
Speaker 1 (01:18):
I've never seen this before, because you were there
for like three and a half hoursor something right yeah, no, I
was just there like parked likedead center, no parking garage,
just like right there so youdon't actually own your car now,
you just don't somehow they canfix my windshield that's the
other thing.
So last night jen comes up toseattle to come do this episode
and what happens?
Tell us about that.
Speaker 2 (01:37):
I don't know exactly what happened, but something
flew up my windshield obviouslya rock, a very large, a bird I
don't really know A bug a bird.
We don't know, but it cracked mywindshield so hard that glass
flew onto me because it was sucha powerful thing.
What?
Yeah, I sent you the picture.
It's not like the wholewindshield didn't cave in or
(02:06):
shatter or anything, but it wassuch a hard punch that little
shards of glass flew back at meand I was like, ah, what's going
on?
What did you hit?
I didn't, I literally don'tknow, and I didn't find like a
rock or anything in the car andit didn't like fully go through,
just hit enough where likeglass shattered back.
So I just have like little tinyshards of glass and like a
problem for later well, if youdidn't know, this actually is a
podcast about youtube.
Speaker 1 (02:22):
I know it has nothing to do with what we just talked
about, but you just need to knowit's a journey.
Speaker 2 (02:25):
We're here, we're here.
You have to understand thestruggle it was to get this,
what it takes to make thispodcast happen in person, I'm
telling you Y'all thought it waseasy, but it's totally not All
right For those of you that arenew welcome.
My name is Travis.
Speaker 1 (02:47):
Which is a hot topic.
Speaker 2 (02:48):
It's probably like the number one most cared about
thing.
Speaker 1 (02:52):
I need more views.
Speaker 2 (02:53):
The biggest concern.
I feel like we don't even hear.
I want more subscribers.
I feel like we don't hear thatanymore, really.
Speaker 1 (03:00):
Yeah, hopefully people understand, like the
difference between views andsubscribers.
They aren't connected directly.
Speaker 2 (03:05):
Because you could have a million subscribers that
aren't watching your channelanymore, and that happens.
Speaker 1 (03:09):
Yes, it happens.
Speaker 2 (03:09):
People who have been on the platform a long time have
audience that have just grownout of their content, which is
understandable.
Just because you have thosesubscribers still doesn't mean
they're watching what you'redoing now, which is normal.
Speaker 1 (03:19):
I personally know people in this exact situation
and I will not.
I will not name them.
Don't forget jen, every oncewhile you should look at your
camera I was looking at mycamera were you, I don't know.
See, we're in a, we're in astudio.
We're both trying to figurethis out I'm gonna just look at.
I like looking at jen and thenI look at my camera and then I
look over here, just because uh,yeah, okay let's just get.
Let's just get to.
The people are probably like,okay, get to the point.
Speaker 2 (03:41):
Get to the views.
How do I get views?
Speaker 1 (03:43):
So the first one is an email, of course,
theboostvidiqcom you can sendthat to us and the first one
comes from Mark.
It says dear Jen and Travis,youtube is the den of mayhem and
chaos.
That is all I wanted to startthere, because last night was
the den of chaos and mayhem forJen YouTube entirely.
Yeah, YouTube all together.
Speaker 2 (04:04):
Mayhem and chaos.
No matter what Good things, badthings, it's mayhem and chaos,
no matter what he's kind of notwrong, though, can we be for?
Real New slogan.
Speaker 1 (04:16):
We need new shirts.
See every episode we're likewe're going to need a shirt for
that.
We need a shirt for that.
Speaker 2 (04:22):
Mayhem and chaos uh, oh my gosh, it's really spot on,
amazing.
Speaker 1 (04:26):
All right, well anyway, mark mark has no
question, so we're gonna get tothe next one.
Thanks, mark, we appreciate you.
Next question all right, Igotta put my glasses on for this
.
I hate that.
Hi travis and jen, you're mynumber one podcast to listen to
on my commute.
Oh, let's go.
You have to watch this, thoughyou know you gotta watch on the
youtube channel, of courseyou're not while you're driving,
not while you're driving.
Speaker 2 (04:45):
Wait, maybe they're a train computer.
Speaker 1 (04:46):
They're probably listening to the audio podcast,
but really in this episode youshould be watching on YouTube.
Speaker 2 (04:51):
Thanks for keeping me informed and entertained.
I don't want to say like.
I mean you can watch it andlisten to it at different times.
Speaker 1 (04:56):
That's genius, taking the information twice.
That is genius review.
Don't forget the five starreview.
Some of y'all are slipping.
Thanks for keeping me informedand entertained.
I have a physics tutorialchannel and I've noticed that my
views significantly dippedduring the summer.
Since students are on summerbreak, how should I approach
this off season?
I assume stopping to makevideos would not be the right
(05:18):
choice to grow the channel.
Any idea what my mindset wouldbe during the down season?
Speaker 2 (05:22):
Thanks, okay, and this is from a text message Okay
, this my mindset be during thedown season.
Thanks, okay, and this is froma text okay, this is kind of fun
, this comes down to like anideas situation.
Yes, so obviously the targetaudience we're dealing with are
students.
Yes, not in school, right?
So what did students?
Speaker 1 (05:39):
do in the summer anything but school?
Speaker 2 (05:40):
fun things so how can we tie physics into like fun
things like is there physicsbehind?
Like building a giant slip andslide?
Speaker 1 (05:49):
I think physics happens all the time probably.
I'm not a scientist you're notwell, you're fired, get out of
here right now.
Spoiler I mean, you told us youwere a physics major.
Okay, no, this is good, okay,but you see what I'm saying,
though, so like we have theschool stuff.
Speaker 2 (06:05):
It's priority to you.
Speaker 1 (06:07):
Know ace, your classes pass their classes
whatever your goals are, Are youhelping people cheat on their?
What are you saying?
Speaker 2 (06:16):
I'm saying we have the people who are trying to ace
it and the people who aretrying to pass it.
Speaker 1 (06:22):
Okay, I'll keep going .
Speaker 2 (06:28):
So they're looking for help and the focus is school
academics, but in the summerthere's got to be a way to kind
of just have fun with videos.
Maybe it's even fun for thisperson to just lean into fun
physics project experiments,things that are maybe outside of
the classroom, that just seeminteresting.
I also think this is a timelike passion project.
(06:48):
Have fun with your channel yesyou're kind of doing what you
need to get done and a lot oftimes like highly discoverable
videos and keeping that upduring your in season or like
your peak season can feelrepetitive.
Yeah, they can feel more likework yeah sure so is this an
opportunity to just have funwith some content, to try new
(07:08):
things, to experiment, to like,literally do experiments.
Speaker 1 (07:13):
It's not a bad idea I think also it's important to
point out that youtube's acrossyoutube's, views across youtube,
tend to go down around thatsame time, so it's not just
channels like this that will seea dip in, because everyone's
trying to get out in the summer.
Speaker 2 (07:25):
Man summer, summer's summer's tough right after
christmas, and summer are toughyes and like we know this and
it's one thing to just be likeokay, like I'm gonna get normal
views, but we don't really liketo accept that no, I.
Speaker 1 (07:38):
But I love the idea of doing like, uh, physics based
kind of fun activities.
Um, I guess we don't reallyknow like what age group they uh
, it doesn't really say on theemail.
So I feel like physics, I mean,we don't really know like what
age group they uh, it doesn'treally say on the email.
Speaker 2 (07:49):
So I feel like physics.
I mean, I don't know, I feellike you don't get into physics
until like high school orcollege at least.
I mean, I don't think we'reteaching physics to
kindergartners, right, but Iguess maybe we are.
Speaker 1 (07:59):
I don't, I don't know I haven't been to school in a
long time.
I wonder if, uh, the reason Isay is because what if the the
type of content that they'retrying to do for the fun stuff?
Do you aim it more towards aslightly younger audience or a
college audience?
I guess, again, it depends onwho they're doing this for.
Speaker 2 (08:17):
I mean, I think that you keep it to your target
audience, but just think about,like, what are their interests
outside of school?
Like, even if they'reinterested I mean, we're talking
students is like their interestis TikTok.
Like, even if they'reinterested I mean we're talking
students is like, their interestis tiktok.
Like, are there tiktokexperiments?
Like physics, like fun thingsto to test out?
There are, though.
You know what I'm saying.
Speaker 1 (08:36):
You've seen those like short form, where they'll
put like a drink in somethingand then it changes color and
then it comes out purple when itwas blue or something yeah, I'm
like kind of thinking the samething, like I literally don't
know what physics are, likewe're not here to talk, oh my
god, wait a minute, hold on.
We're here to talk.
Can we stop for a second wait?
You mean you don't know whatphysics are?
Speaker 2 (08:53):
I like physics like what you don't know, what it
actually is gravity.
I mean, that definitely hassomething to do with it.
Speaker 1 (08:58):
For sure, that definitely has a lot to do with.
Speaker 2 (09:00):
That's all I think about is like gravity okay,
let's just call it a gravitychannel then like so for your
gravity channel, go prove, provegravity.
Speaker 1 (09:07):
That's a great idea.
So just throw things in the airand let them drop right.
Speaker 2 (09:09):
Physics.
Okay, Well, I'm thinking likechemistry and physics when I
think about, like you know, whenyou get cool drinks like the
coffee shop and stuff andthey're all layered because,
like the viscosity is different.
Speaker 1 (09:20):
Okay, look at you using big words.
Speaker 2 (09:22):
I don't know if that's chemistry or physics, but
like I literally don't, know,but okay, that's fair though.
But I'm saying, like you havecollege kids who are just like
drinking their beer or macho,whatever we're saying, and like
you layer cool drinks, likewhat's that?
Speaker 1 (09:34):
drink.
Speaker 2 (09:34):
Isn't it black and tan or something that's like
layered?
Speaker 1 (09:36):
beers.
Is there a black and tan?
Yeah, I literally don't know.
Like two beers layered.
I only go to Starbucks fortheir breakfast sandwiches.
Speaker 2 (09:42):
Alex, you know what?
Speaker 1 (09:43):
that is no one knows it's a.
Thing so make a video about it.
Speaker 2 (09:46):
Really things, but short form content I think could
be a win here that's truebecause it's easy, it's
experimental and it's I don'tknow.
It could just be fun, it couldbe part of your daily life, more
than the content you're makingnow I, you're not wrong.
Speaker 1 (10:02):
Yeah, this is this, probably is.
I think it's all aboutexperimenting.
You still have a couple ofmonths before that happens,
based on when we're recordingthis, actually, not that long.
The year's gone by very fast.
Speaker 2 (10:12):
Actually, it really has.
Speaker 1 (10:13):
Why are we in April already?
Speaker 2 (10:14):
All right, look, let's get to the next one.
Speaker 1 (10:16):
Next one's another text message.
Hi, jen and Travis.
I have a channel where I talkabout horror movies and, more
specifically, indie horrormovies that not many people have
seen.
The problem is getting peopleto click on a video about a
movie they've never heard of.
I don't talk about the bigpopular movies, because there
are thousands of other channelsalready doing that.
I genuinely have a passion forthese smaller indie movies, so
(10:39):
do you have any advice on how toget people to watch something
they might not know about?
Well, that's a great questionPassion is everything.
Speaker 2 (10:46):
First of all, you're winning because you have such a
strong passion for something andthat is really hard for most
people to identify, to even maketheir channel about.
Yeah, like you check, check one, like you have a focused
channel.
Speaker 1 (10:59):
The hard part, that is the hard part and he does he
also.
They're also fighting againstthe overwhelming kind of
popularity of doing whateveryone else is doing.
They're like no, I like theseindie titles.
I like these indie movies.
I want more people to knowabout them, which is awesome.
I would also say that youprobably are in a unique
position where doing indie filmsand talking about indie horror
(11:23):
films would probably get you anin with some of those producers,
directors and writers who arelooking for promotions on those
movies in the first place.
Speaker 2 (11:30):
That's actually a good point.
Speaker 1 (11:31):
You'd be surprised at how many doors that opens, no
matter how big or small yourchannel is.
You would be surprised at howmany people are looking for free
promotion like that.
Speaker 2 (11:40):
And the copyrights that you'd be able to
potentially use.
Speaker 1 (11:43):
Please don't copyright.
Strike me if I find it so.
I think this is the key tosuccess here.
He's worried about how do youget people to watch it.
Well, I mean, they're eithergoing to find you or they're not
.
If you make really good contentabout this stuff, youtube's
really great about findingpeople that like things similar.
I see things on my homepage allthe time that have nothing to
(12:05):
do with things I've ever watchedbefore, and then I watch them,
and now I'm sucked in a hole forthree hours.
Speaker 2 (12:09):
Okay, I think there's like a really good opportunity
that, even though you don't wantto talk about the movies that
everyone's like loving, like themainstream things, they're
still the most familiar thing.
And I think about this in likea book sense, where you use a
strategy, that's, if you liked X, you need to know about these.
Speaker 1 (12:27):
I agree with this, yes.
Speaker 2 (12:28):
So if you what's a horror movie?
I don't watch horror movies,saw, saw.
If you like Saw, you need towatch these five movies.
Speaker 1 (12:34):
That's true.
Speaker 2 (12:35):
And using something that's really popular, to your
advantage in that sense.
But obviously you're not makingyour content about Saw.
But a lot of times people don'tknow how to find things that
they're looking for and they canonly base things off of well, I
liked this.
How do I find movies that aresimilar to this?
right and I don't think itmatters to them if they're indie
(12:55):
movies, major like, whateverkind of movies they are, but
people are looking for goodhorror movies, yes, and I think
that's a way to bring in a wideraudience using a strategy like
that.
And then I also just thinkthere's kind of like playing
into a little bit of that fear,like are you a horror fan if you
haven't watched these movies?
(13:16):
oh, interesting, like fomo yeah,exactly, yeah, where, like
someone thinks they know, liketheir horror movies, and I feel
like when you kind of lean intoindie anything, people kind of
think they're hot stuff andthey're like no, no, no, I know
a lot.
Do you feel like?
Yeah, I feel that, I feel thatEven just like indie bands or
something where they're like no,no, no, I know a lot.
Speaker 1 (13:39):
Listen, I don't know if you know who I am.
Speaker 2 (13:41):
I'm kind of important .
I listen to indie music.
Speaker 1 (13:44):
And then the other thing is you can do things like
interview the directors,producers, writers, actors, and
again you might think, well, Iwon't get as many views, that's
true, but the people who willwatch your content will be so
invested that you're going tohave this really cool community
that you can kind of count on,and it's that same community
that will help elevate you tobigger opportunities.
Again, you'd be surprised athow powerful having a channel
(14:08):
about something very specific is.
I've seen this time and timeagain.
Matter of fact, um, one of yourformer clients, um, uh, was
caleb, caleb, yeah, yeah.
So remember, we told him so hehad a a channel about watching
like marvel, superhero tv showsand stuff, and I said you know
you probably could do, is youcould probably leverage this to
(14:28):
get into like comic-con orsomething for free?
And he goes.
Really, I go yeah, you have aYouTube channel about this stuff
.
I know it's not a huge channel,but I bet you could.
What do you email us like amonth or until later?
Yeah, I'm going to the New Yorkcity comic-con for free,
influential than you think youare?
Speaker 2 (14:40):
yeah, and I think this is a good idea too
leveraging streaming platformsyes I think this is where
listable content actually issuper powerful, powerful.
Yeah.
Five indie horror movies youhaven't seen on hulu.
Top five indie horror moviesyou can't miss on netflix yeah
(15:03):
yeah I mean things, that I meanpeople are I mean I'm always
someone that's literally alwaysgoogling lists like that based
off of what streaming serviceslike I pay for.
Speaker 1 (15:12):
Yeah.
Speaker 2 (15:13):
So I think there's an opportunity there to lie, to
rely on that really knowncomponent, which is going to be
the Netflix, the Hulu's, theAmazon's and then the unknown
which is your problem are themovies.
Speaker 1 (15:25):
Right.
Speaker 2 (15:25):
So I think that I think you have a couple good
options for discoverability.
I don't want to like patourselves on the back here,
you're not wrong, and the thingabout it is you.
Speaker 1 (15:34):
You brought up a really good point because, um,
the timely thing can be good ifyou cover uh, movies and stuff
that have just come on or justabout to leave netflix or hulu,
like if you get people that arealways coming to your channel
because they want to see themovies and stuff they're about
to leave because you know, everycouple of weeks, uh, netflix or
prime or whatever, they'realways getting rid of content so
(15:54):
you can say you know, you wantto watch these movies before
they leave.
Don't miss, don't miss thesemovies, um, you know, hidden
gems, and I feel like you'd besurprised at how big of an
audience you actually can getfrom that uh.
And so it's funny we we havethis text message from someone
saying I don't know how I canget people to watch, and we've
just given you so many differentoptions that can get you an
(16:14):
audience that would absolutelylove your content and never want
to uh watch one of those quotebigger channels because maybe it
is, maybe they are looking forsomething different.
Speaker 2 (16:22):
I think you could flip.
It's not even horror, indiehorror like you can flip this
for?
Yeah, that's exactly it.
Like to get more views.
Like you have to think aboutthat known component differently
.
Like you have to figure out away to have something familiar
in the way that you advertiseyour content yeah because, again
, you have this one single movie, you have this one single book,
(16:43):
the single artist and nobodyknows like nobody's clicking.
Speaker 1 (16:46):
You have to give them a reason why it should be
interesting yeah, I, you know wetalked about in the previous
episode actually last episode,before this one goes live um,
like self-confidence and kind ofuh, when we had the discord
call with those people so manypeople were like you know, I'm
not confident in being on cameraor I have self doubt or I'm in
(17:09):
posture syndrome and this.
While this isn't exactly that,you also can feel the tinge of
it.
Cause like how do I get peopleto watch my content?
Make good stuff, bro.
What are we talking about?
Speaker 2 (17:20):
Yep.
Anytime I feel like you compareto a bigger something, bigger
channel, bigger creator, biggermovies, mainstream something.
There's always that little bitof like why am I special?
Why is this important?
Who cares?
That's a big one, who cares.
Speaker 1 (17:39):
I mean, I care.
Speaker 2 (17:39):
We like to think nobody cares about our content
as creators.
Why would someone care if Iwatch this?
Speaker 1 (17:45):
Who cares?
I care, they care, I care, weall care.
Speaker 2 (17:48):
We care.
Actually, I won't watch horrormovies.
Speaker 1 (17:51):
I don't either.
I care about you, but I didwatch Saw.
I'm not watching.
I watched all the Saws.
I'm not going to lie, so here'swhat happened.
What happened was.
Speaker 2 (17:58):
You watched all the Saws.
Here's the thing.
Speaker 1 (18:00):
Here's why.
Was it Saw fan ago, uh with myex, uh, we were.
I know this is where all thebad things happen right here's
how it happened okay it's justone of many things um so is this
why you?
Broke up.
No, they're not the only reason, um, but anyway we had.
(18:24):
We want to rent a movie orsomething and I think her
daughter at the time I mean it'sstill her daughter, but at the
time her daughter at the time Imean it's still her daughter but
at the time her daughter saidthat I mean, she doesn't have
the daughter anymore.
No, she has the daughter now.
Anyway, you're snorting now.
Is that what's happening?
Is that where we're going withthis?
It was such a good catch.
Okay, good, no, I got it Allright, we're good.
So anyway, they were like well,I want to rent a movie, I want
(18:47):
to watch Saw and I'm like Idon't want to watch Saw.
It looks gross, so, but I'mlike I'm trying to impress the
girlfriend and all that.
Speaker 2 (18:53):
That's fair, trying to impress.
Speaker 1 (18:55):
I'm like, okay, let's watch it.
It's kind of intriguing.
Now, I don't like horror, but Ido like suspense.
Speaker 2 (19:05):
Okay, it is a very suspenseful movie.
Speaker 1 (19:07):
So I was kind of a little squeamish but I was kind
of okay with it.
Right At the end of it I waslike, okay, that was actually
interesting.
It was a very intriguing, veryinteresting ending.
Then they were like, oh, Saw 2is coming out.
Saw 2?
Speaker 2 (19:16):
I wonder what happens next.
Speaker 1 (19:18):
The problem was it wasn't that I was interested in
the movie, I was invested.
So I'm like, let me watch alittle bit of Saw three.
Well, I mean, I'm already in.
Speaker 2 (19:30):
I don't necessarily like it but I kind of like it.
Everybody make a YouTubeplaylist.
Travis is going to binge watchit.
He can't help it, bro.
I can't do that.
We got to get off this camera.
Okay, what's the last email?
Can't help it.
Speaker 1 (19:40):
We're going to need to pull up the last email.
All right, our name.
Our name Travis and Jen.
Yes, well, now, with these newviews on stats being all
impressions, the waters seemreally muddy.
What's the benefit of havingviews counted in this new way?
And the answer is none this isabout shorts.
Speaker 2 (19:57):
I like they gave the answer.
The answer is none.
Speaker 1 (19:59):
This is about the new shorts views, if you have not
heard the way that they're beingcounted on YouTube now is
wildly different than it hadbeen in gauge views versus other
views.
Speaker 2 (20:08):
Which you have talked about several times.
On the pod about impressionsversus views Right.
Speaker 1 (20:15):
So here's the reason why I think YouTube did this
because they do it the same.
This is the same reason they'vedone a lot of things.
Why shorts exist?
Because TikTok did it.
This is likely the way TikTokhas been counting their views,
which is why a lot of creatorsare like, oh, I get more views
on TikTok.
Do you been counting theirviews, which is why a lot of
(20:35):
creators are like, oh, I getmore views on tiktok, do you,
though, actually?
So they've leveled the playingfield by counting them the same
way that they, I assume, assumetiktok, uh, counts them, I'm
sure.
Which isn't an engaged view,which an engaged view is like
you have to watch it a coupleseconds or something like that.
This is just as soon as itcomes up boom, that's a view.
So now the numbers are are thesame, and this only rolled out
in the last couple of days as ofthe recording of this episode.
So we've seen it on the vidIQchannel Wow, 30% increase in
(20:58):
views.
Overnight they flipped theswitch and at midnight we saw it
shoot up.
It's funny because MrBeast, adata analyst, had predicted that
it would be about 30% rise foreverybody, and it did Literally
Overnight boom 30% more foreverybody.
And it did Literally overnightboom 30% more.
So what creators are going tosee is like oh my God,
everything's working on YouTube.
It's almost this weird.
Speaker 2 (21:16):
It's a confidence boost, it's not just a
confidence boost.
Speaker 1 (21:19):
It's like a flim flam , you've been finessed.
Flim flam, you've been finessed.
I feel like you've beenfinessed.
It I got I get 16,000 views onmy last short.
No, you didn't.
You got like 500, wait, I'm notmad about that but I know, but
we always said that's whatshorts are for anyway, right,
make you feel good aboutyourself an ego boost.
Speaker 2 (21:36):
Everybody loves and needs an ego boost, especially
when we keep talking about howeverybody's not confident bro,
yeah, yeah, if you need somemore views, you got some for
free overnight so what?
Actually comparing it, though,is a big one, though, because
notoriously content performsdifferent on all three.
Yes, and it's like a joke.
Speaker 1 (21:53):
Yes, Never the same Instagram, TikTok and YouTube.
Yeah.
Speaker 2 (21:56):
The big three.
Speaker 1 (21:59):
The big three evil corporations?
Speaker 2 (22:00):
Yes, but now, how do we know?
Like is it different on?
Are we still going to see adifference in performance?
Like, is TikTok really going tofavor one type of your content
and YouTube going to favoranother?
If?
The views are now the same.
I don't know.
I haven't thought about thistoo much because we know how I
(22:22):
feel about shorts, but I thinkthis is kind of crazy and I
think more people might stay orbe on YouTube with short form
content if it feels equal.
Speaker 1 (22:34):
Because so YouTube is still giving the engaged view
metric, which is like what Ithink they actually what I think
actually algorithmically use tofigure out if they're going to
push anything, but they'resurfacing this other number.
It's almost arbitrary.
It's not arbitrary, but it'svery fake In that if someone
swiped by your thing before everwatching your video, despite
(22:56):
the fact they're counting it asa view, do you feel like that's
a view everybody out therewatching?
Does it feel like a view to you?
Or do they just put a bunch ofextra frosting on top of your
cake, which I'm okay with, bythe way.
I love good frosting.
Listen, bunch of extra frostingon top of your cake, which I'm
okay with, by the way.
Speaker 2 (23:12):
I love good frosting.
Listen, I'm all about that.
Let's take it.
Let's take the win.
I know it means nothing, but ifit makes us feel more confident
and makes us feel better aboutcreating that next piece of
video, because we're seeinghigher numbers, that could lead
to better content you know whothis complicates?
Speaker 1 (23:25):
uh, the the whole.
Who.
What muddies the water?
He said muddies waters.
This muddies the waters forbrands.
Well, actually that's what thismuddies the waters for brands.
Speaker 2 (23:31):
Well, actually that's what I was thinking about too,
because when I was thinkingabout sponsorships and I'm like
wait, knowing that we've beenrunning different algorithms
here what are we paying off forTikTok versus YouTube?
If that's the case, If thenumbers look the same and now,
if the numbers have been thesame for you, YouTube's gonna
skyrocket.
Speaker 1 (23:51):
I.
If the numbers have been thesame for you, youtube's going to
skyrocket.
I don't know, but I've alwayssaid that for most brands,
short-form content's a terribleinvestment, because there's just
not enough engagement withunless it's the creator's own
product line.
And then even sometimes it'snot great, like have you heard
about that creator that made thepink stuff or whatever?
Oh, yes, I've seen it at Walmartactually, bro seen like the
documentaries about her, likeshe doesn't even like own it
(24:11):
anymore and like and how.
Oh, there's like whole littledocumentaries about her, like
the pink stuff.
By the time you got it wasn'tpink anymore and it was made
weird, it was off and all typesof it was separating, like all
this weird stuff, wasn't pink?
Not only that, like she likesold the rights to another
company, and then they werefighting and then she's broke
and then she's I don't know.
(24:32):
There's a whole thing.
You need to look it up onYouTube.
It's great, it's a great, cool,interesting thing.
But the point is like that wassomething that she sold because
she got famous for the pinkstuff, so she ended up selling.
So that makes sense.
However, if I'm a companytrying to get someone viewer is
(24:56):
trying to get past it.
So imagine if you try to getsome type of message for your
brand across in a video that'sonly 45 seconds long anyway,
like oh, here, put in, show themthis stuff.
This is the water I'm usingright now, which maybe you want
want.
This is Stay Pineapple, thewater that came from a hotel, so
you can't buy it anyway.
Speaker 2 (25:14):
It's a great sponsor to have.
Speaker 1 (25:15):
But it's in like a metal thing which I'm definitely
keeping.
Speaker 2 (25:18):
Save the earth.
Speaker 1 (25:18):
So I'm definitely keeping it.
So I think at the end of theday, investments from the
perspective of brands was badanyway, but we have an episode
just a couple of weeks ago withJustin.
It talks about our sponsorship.
Speaker 2 (25:29):
Yeah, it's an interesting one.
I mean, I agree the answer isnone.
I think it does mess somethings up.
It does muddy the water.
Speaker 1 (25:41):
Yeah, it muddies the water.
Speaker 2 (25:42):
But does it really have any?
I don't know if it really hasanything.
Consequences Did we earn moremoney with those views?
Speaker 1 (25:50):
Well, let's find out if we do we didn't we didn't,
because there aren't views thatare, that are part of the well,
I don't.
So for monetization does it nowcount?
I don't know I don't know.
Speaker 2 (25:59):
That's what I'm saying.
You said the channel went up 30percent and I remember that
conversation, but I don't knowif anything monetary was tied to
that I think it's just engaged.
Speaker 1 (26:06):
I think they're still using engaged.
Views're just and it's funnybecause you can tell when
YouTube does something thatbecause TikTok did it, because
of the way they explain it andthe way they explained it.
I don't have the thing herewith me.
I wish I could read it.
Just read it, Just Google it,You'll see it the way they
explain it is very obvious.
(26:27):
They're like TikTok through allthe questions.
We should do something fun.
What do?
you have fun you know becauseI've been watching the emails in
the comments on the channel andthey've been like oh wait until
jen gets gets trapped back in,because I made you eat the cat,
okay this is not.
Speaker 2 (26:41):
I will.
I will get my revenge.
This is not.
First of all, it's what we'rein april yes there's no candy
corn available good, thank god Ichecked for easter egg version
of candy good, we don't we don'thave it good.
Speaker 1 (26:54):
I, first of all, I think I did you a solid by
making you eat the cabaret,because of course it's delicious
, uh.
But candy corn we can't donever.
She's over there digging in thebag.
All right, okay, my eyes areclosed.
What's going on?
All right?
My well, my eyes are my handsare my eyes.
I don't like the way thatsounds already.
Oh, why did you kick me?
Speaker 2 (27:13):
oh, sorry I didn't mean to kick you, why I think I
was.
Do we get a two shot of that?
Is that on film the other way?
Violence?
Speaker 1 (27:18):
all right.
What do I do now?
Do I open my eyes?
Open your eyes, oh gross?
Speaker 2 (27:24):
no, not this.
We have talked about this onceor twice before.
What do I have?
I have a lovely rainbow ofheaps and I bring this because
this was literally my favoritefood as a child you are seven,
which is repulsive.
I can say I haven't had thesesince I was oh, I can feel it in
my mom would put these in everyeaster basket.
(27:45):
I mean, the easter bunny wouldput these in every easter basket
that I ever had, and obviouslythe blue ones were my favorite.
The most artificial the better.
Speaker 1 (27:54):
Yum, yum.
I honestly feel like I'm goingto throw up.
Speaker 2 (27:56):
I'm going to try it with you.
I got my own rainbow pack.
I'm not even joking.
I'm probably going to love them, honestly.
Speaker 1 (28:02):
Here's the other problem I haven't eaten this
morning, so this is the firstthing I'm eating.
Speaker 2 (28:04):
Oh man.
Should we do a little.
Speaker 1 (28:08):
ASMR Please, Jen Please don't do that to me.
I swear to God I'm going to.
What do I put up with you?
I don't know, I can't open thisGood.
I can't open it.
Speaker 2 (28:18):
Oh well, oh no, it was a nice try, don't worry,
I'll make sure I get mine open.
They're really locked in here.
They these fresh because theydon't want anyone to steal this.
Speaker 1 (28:28):
I mean, like this is definitely the thing you need to
be protecting.
Okay, I think I'm just gonnarip it for me look at that, all
right there we go, there we go.
I just ripped it.
Speaker 2 (28:34):
Oh my god, look at the peeps on a stick the peeps.
Speaker 1 (28:37):
Why?
What hellion came up with thisidea?
Speaker 2 (28:39):
they're like look, they're like melted no, no,
that's standard peep, is it?
I got the ducks too.
Like the bunnies, are ducks notcompared?
Speaker 1 (28:49):
well, they're chicks, I don't understand.
Speaker 2 (28:51):
Okay, look, I'm not eating like the bunny ones are
flat.
These got a little more like alittle more squished one okay,
you only took a bite of thecabaret so I'm only taking your
bite.
Speaker 1 (29:00):
Which one do I take a bite of?
Speaker 2 (29:03):
which one do you think you'll like the best?
Speaker 1 (29:05):
I like green and blue colors, but I have no idea, so
you should eat the yellow.
What you should have answeredyou should have lied.
Why did that scare me?
You should have known that thatwas coming.
I didn't.
I didn't see.
You blindsided me.
Speaker 2 (29:17):
These are a little bit stale.
I'm not even going to lie toyou how can they be stale?
Speaker 1 (29:21):
It's not even Easter yet.
Speaker 2 (29:22):
Maybe this is how a shock it's sugar.
Oh, that's delicious.
Speaker 1 (29:38):
But what's the middle part?
Speaker 2 (29:42):
I mean Wait, these are still.
Speaker 1 (29:44):
This isn't as bad as some things I've eaten.
Speaker 2 (29:46):
These are still good, mom, you can put these back in
my Easter basket again.
No Try the blue.
I mean, nah bro Try the blue.
Speaker 1 (29:51):
You want to try the blue?
Just rip the head off the blueRip the head off.
Speaker 2 (29:55):
Rip the head off.
You got to get like a goodamount of squish.
Speaker 1 (29:58):
But what's in the middle of it?
What is this crap?
I think it's just a marshmallow.
Well, allegedly, I think.
Like cream on top of like a hotchocolate.
Speaker 2 (30:09):
Oh yeah, when you get the head it's a little bit.
Speaker 1 (30:11):
It's a little much I think.
I had some of the intestines.
Well, we're not doing thatagain, Jen.
Speaker 2 (30:19):
Wait, they're still very.
I'm still not mad about them.
Speaker 1 (30:22):
You wouldn't be, because you're a wild person
Like my childhood favorite.
Speaker 2 (30:27):
Well, I got People lovers flood the comments.
Speaker 1 (30:29):
Well, I got bad news for people listening, but also
good news.
Bad news is the show's prettymuch over, but the good news is
this is not the only episodewe're doing in this studio,
where we do shenanigans.
Speaker 2 (30:39):
And hopefully many more to come.
Speaker 1 (30:41):
And hopefully many more to come.
So if you're new here again,you can hit that subscribe
button if you like.
Speaker 2 (30:47):
Or, of course, leave us a five-star.
Speaker 1 (30:47):
Only five stars.
Only five stars on ApplePodcasts, because that's the
only one that matters.
The rest are kind of nice.
Hey, spotify, have you got thatas well?
Speaker 2 (30:54):
Whatever, the thing is Five stars though, five stars
only.
Speaker 1 (30:56):
If you want to send us an email, theboostvideocuecom
and, of course, if you'relistening to the audio-only
podcast, there's a link in theshow.
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