September 15, 2025 • 44 mins
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We explore YouTube growth strategy through the lens of real creator experiences and algorithmic understanding, from Ludwig's experiment starting a new anonymous channel to handling viral success.
• 99% of viewers on successful videos are new people who don't know your channel history
• Ludwig's humbling experiment showed it took five hours for anyone to show up on his anonymous stream
• YouTube is a marathon, not a sprint—value every view as a real person choosing to watch
• Effective hooks in long-form content should be under 15 seconds and validate the thumbnail/title promise
• After a viral hit, double down on similar content rather than making random videos
• Creative sponsorship integration is crucial as YouTube makes it easier for viewers to skip sponsored segments
• Community posts, shorts, and thoughtful engagement are effective ways to maintain audience connection between uploads
• When starting out, celebrate small wins—50 people watching your video is 50 real people giving you their time
Text us your YouTube questions at the link in description or email theboost@vidIQ.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Make random content, get random results.
Speaker 2 (00:02):
But if they hook you in, you go.
Oh wait, let me unscroll, Letme watch what's happening.
Speaker 1 (00:09):
Just understand this one thing the vast majority of
people that are going to see it,99% of the time, are new people
.
Speaker 2 (00:15):
Boom, you get the best of both worlds.
You get more viewership, morepotential subscribers.
It's a win-win.
Speaker 1 (00:21):
Welcome to the only podcast that's here all the time
, every time, no matter how cold, warm or hot it is in our rooms
, I am Travis and I'm here with,really, the specialist of
special guests, tina.
How you doing, tina?
Speaker 2 (00:33):
I'm doing great.
Speaker 1 (00:35):
You joined a couple of weeks ago and I begged you to
come back and you agreed.
Thank you.
Speaker 2 (00:40):
Travis begged me to come back.
Let that be on record.
Speaker 1 (00:43):
Tina, how you been.
It's been a couple of weekssince we've had you on.
It's nice to see you again.
Speaker 2 (00:47):
It's nice to see you.
Speaker 1 (00:49):
And what kind of amazing things have you done
since the last time I saw you?
Did you have any great food?
Did you have any greatadventures?
Speaker 2 (00:56):
I had a great adventure how I went to a pool
party in my adult age and it wasreally nice, so you know.
I know, but it's just so funseeing adults just diving into
pools, going on floaties.
It was great.
Speaker 1 (01:16):
I love the water parks, so I don't know what
you're trying to say.
Speaker 2 (01:20):
I.
It's not something I see aroundhere.
Maybe it's just me, I don'tknow.
Speaker 1 (01:25):
But you're like in a hot area.
You're in California, where Ithought everyone had pools in
Cali.
Speaker 2 (01:29):
No no I mean no Well, there are pools, but nobody
actually gets in the pool.
It's a decoration.
Speaker 1 (01:37):
No, it's a flex.
Speaker 2 (01:40):
It's just oh, that's nice Aesthetics.
Speaker 1 (01:42):
Wild.
If I had a pool, I'd be in itall the time.
If I had a hot tub, I'd be init all the time.
If you're listening to thispodcast and you have a pool,
tell us do you use it or is itjust a flex?
Because that's crazy to me.
That's crazy talk.
I do want to talk about a couplethings that have been going on
in the YouTube ecosphere.
We've released a what is tweet,uh recently about, uh, ludwig.
(02:03):
I don't know if you know wholudwig is.
He's a big streamer, slashyoutuber, slash twitch guy, yeah
, and he did a reallyinteresting experiment, which
I've always kind of wanted bigyoutubers and big content
creators to do, and I'm so gladhe did it.
Where he took, he wanted to seewhat it would be like to be like
a new streamer again, right,and so what he did is he started
(02:23):
a new twitch channel withouthis name or anything and didn't
shout it out at all and juststarted to stream on it and
apparently it took like fivehours before someone showed up.
And, of course, this is a guywho normally gets thousands of
people concurrent on his livestreams and for five hours, had
to stream to nobody, which hasgot to be the most humbling
thing.
Now he has a video about thison youtube.
Um, I love this though.
(02:44):
I love because when, when youget to a certain um point of
quote success, sometimes youforget what it was like to get
there.
It's not to invalidate how yougot there, but it's a different
thing when you're first startingout a channel, do you deal with
a lot of channels that are juststarting out.
Speaker 2 (03:00):
You know, I can't remember oh yeah, a lot,
sometimes still in the ideationphase and it's brutal yeah, yeah
, what do you tell them?
Speaker 1 (03:08):
like?
What kind of things are youdoing to encourage them?
Because we have a lot oflisteners that uh, even to this
podcast, that haven't evenstarted the channel yet and
they're gonna.
They're gonna get an eyeopening here.
It's not always just a thousandviews on your first video yeah,
I think youtube is definitelydifferent from other platforms.
Speaker 2 (03:23):
I always say it's a marathon, not a a sprint,
because it's it's true.
You have to just keep going,and sometimes other platforms,
for example, you could get a lotof views, but you might not get
a following, if that makessense.
You might not get a higherquality people, and what I love
about YouTube is you do getthose high quality people.
So when you do get even justone view, that view really
(03:47):
wanted to see your video, and soI would take every single view
as a success.
Speaker 1 (03:54):
That's a good way of thinking of it.
I think I talked about this acouple weeks ago, I can't
remember.
I've shot so many episodeslately where, if you take those
and we said this before.
Where, if you take those and wesaid this before you get in a
room with 50 people.
That's incredible.
Uh, hello, if you see a video,you put it out as only 50 people
watched it.
50 people watched it.
Speaker 2 (04:13):
That's incredible that's a lot what are you
talking about?
Speaker 1 (04:15):
so it is very important to also understand.
Everyone's experience throughyoutube is different, especially
at the beginning.
Um, we had an email, I think aweek or so ago, where the person
wrote in and was like, yeah,you know, I, my first couple of
shorts got thousands of viewsand now they barely get any, and
I had to explain.
That's usually the opposite ofthe way it works.
Usually your first couple don'tget none, so you're just
experiencing it backwards, butyou're experiencing it.
(04:37):
You're experiencing the smallYouTuber problem, which you
should be always experiencing.
It's not supposed to be.
You show up to YouTube, you putout three or four videos and
they all get thousands of viewsand you get tons of subscribers.
It's not the way it works.
99% of people out there havebeen grinding for a very long
time and I feel like it'simportant to to recognize that
and let people know it's okay,it's normal, it's absolutely
(04:59):
normal.
Don't you worry about it.
Speaker 2 (05:00):
Don't you worry about it.
Speaker 1 (05:03):
Yeah, and listen.
If you're a new YouTuber andyou want to send us a message,
you can do that.
If you're listening to theaudio podcast, there is a link
in the show notes that give youa text message.
Text us, or you can send us anemail at theboost at vidIQcom.
And that's where we're going tostart out.
We are going to go to the emailbag.
I don't know that emails have.
(05:24):
I don't know if you put emailsin a bag, but this comes from an
old saying where you'd put mailin a bag, you know the the
mailman would come with a bagand right, okay I know I'm
talking about.
Is he not old like me?
Speaker 2 (05:36):
I get it.
They still put mail in the bag.
Do they put the fries?
Speaker 1 (05:41):
in the bag.
Put the fries in the bag, tina.
I need to put the fries.
Speaker 2 (05:44):
You know what that means put the fries in the bag,
as is.
What do you mean?
Speaker 1 (05:48):
it's as is oh, the funny thing is we, we said
something.
Uh, we were talking rightbefore we went live and I said
have you heard this sayingbefore?
I thought what was even sayingnow and you hadn't heard it
before.
I thought that was kind ofstrange.
Put the fries in the bag.
I kind of understand why youmaybe wouldn't have heard that
before because, cause, this is,it's a like a.
It's actually kind of an insult, which is we?
I'm not trying to insult you,but I said it because we were
talking about the bag.
(06:10):
I'm not trying to insult you.
But it's basically it's kind ofdismissive.
So if someone says to you causeit's from a meme that someone
was, they were talking tosomeone, I guess at a McDonald's
and the person was sayingsomething, mean to them like
(06:31):
just put the fries in the bag.
You know what I mean.
It's kind of like okay, andlet's get, let's move on.
I see a trappist, I'm gonna putthe bag and I'm gonna move on
to this first email from chris.
Chris says the hype button hasarrived and I tested out giving
a video of mine a hype fromanother account.
So he's going around, he'sdoing shenanigans, ladies and
gentlemen, which is a problem,of course, since some automated
youtubers test, uh, 30 second,30 channels upwards and could
self-hype.
Anyway, my points were up to 17, 20.
(06:52):
Now vid iq can get more hypes,but they are worthless because
of sub count.
Um, can you say what your pointscore is from three hypes from
the same account?
I don't actually know.
So the hype thing is a new thingthat youtube is trying and, for
those who don't know, if you'relooking at the YouTube video,
you can see this leaderboardthing that Chris is showing and
(07:14):
essentially it's a way forviewers to kind of.
I don't even know if you wantto say the YouTube algorithm,
but let people know that theyenjoyed that video.
So, as a viewer, I think youget three hypes a a week and you
basically press this thing thatsays hype this video and for
the and you have to be thepeople who get hyped are
channels under, I think, 500,000subscribers.
So this would be for quotesmaller channels and you can be
(07:37):
on a leaderboard that can helppeople.
I guess find you later on aleaderboard that I'm sure no
one's ever going to look at.
What do you you think aboutfeatures like this?
I remember it being pitched asa beta, like a year or so ago,
and I'm like what is this?
What is this about?
What do you think about this?
Speaker 2 (07:50):
I think people are very confused about it.
First and foremost and they'retesting it, so we'll see what
happens there's stuff that weforgot, youtube pushed out there
, that no longer exists.
I or maybe I'm imagining it,but didn't youtube used to have
a story?
Speaker 1 (08:08):
yes, youtube stories I love.
Speaker 2 (08:09):
Yes, they're great, yeah, but they don't have it
anymore, or unless I'm just notseeing it right, yeah, which
sucks, but that means thatpeople weren't that interested
in it, and I think it's the samething.
I don't think there's a need forit.
It says, supposedly it'sseparate's the same thing.
I don't think there's a needfor it.
It says, supposedly it'sseparate from the algorithm in
terms of pushing the video.
So, just like this person did,a lot of people are going to
(08:33):
create bot accounts in order tohype, and there's going to be,
I'm sure out there you'llprobably get a spam email of hey
, we have a thousand channels,let's hype your channel to get
on the leadership board.
Please avoid that, because it'snot really going to help your
channel in the long run.
Speaker 1 (08:51):
That is funny.
That last thing you said isn'teven something I considered, but
it's true.
I was thinking, of course,people doing it, but adding a
service for it.
And absolutely makes sense,because obviously they're
already out there for, like,buying views and subscribers, so
why wouldn't they be for this?
Um, they do also.
I mean, youtube kind ofunderstands all this.
Before they release this, theywere like, well, the only thing
it really does put you on aleaderboard that if people look
at, maybe they'll be, you know,apt to click, say, oh, let me
(09:13):
see this, you know leader, so itdoesn't really do anything in
the algorithm per se.
Um, it is interesting.
I think they're just trying tomake viewing on youtube a little
bit more fun.
They've also done somethingthat I want to talk to you about
, um, and talking about testsand things you're doing.
I talked about this on aprevious episode, but I want to
get your take on this.
So I watch a lot of youtube onmy tv and now they've added the
(09:36):
feature to tv where you can skipdifferent parts to jump to
where other people have skippedto.
Now they have this on desktopas well, but I was surprised to
see it on tv because it's, Iwould say, maybe even easier in
some ways than it is on desktop.
Desktop you do have to clickthe little thing in the bottom
that says you know, skip here orwhatever.
But the tv one does that aswell, but what it does is it?
(09:59):
So from a viewer perspectiveit's good because you get.
You get past all the stuff you'twant to see, which is typically
either a sponsor spot orsomeone just hemming and hawing
and everyone just skipped overit, right.
But in a way, I think from thecreator's standpoint it's bad,
and certainly from theperspective of sponsorships it's
really bad because as soon assponsors start seeing that, hey,
(10:19):
their spots are getting skippedaltogether and YouTube's
helping do it, they might notsponsor creators getting skipped
altogether and YouTube'shelping do it, they might not
sponsor creators.
This is a bad thing for thecreator economy, but good for
the viewer.
What are your thoughts on this?
Speaker 2 (10:29):
That's where I think creators just have to be
creative and how they do theirsponsorships instead of because
oftentimes when sponsorships youpartner in some type of way,
they give you a line or you havesome sort of autonomy of.
Hey, you know what my contentstyles?
Like this I.
Now you have to pitch acreative idea.
(10:49):
That's probably going to becomemore popular because of this,
just simply because I have seenpeople do it very creatively,
that I actually want to watchthe sponsorship play out in the
video, and then the ones thatjust read off script I skip over
, and so it comes down to areyou being a creator when you're
(11:11):
doing those sponsorship spots aswell?
So I don't see a problem withit so how?
Speaker 1 (11:18):
let's?
Let's put you in a pickle then,oh, let's put you in a scenario
you have just received a tenthousand dollar sponsorship
offer for a plug in your videouh, you can pick the brand of
whatever it is and I want you todo a little experiment here of
how you would promote it.
So that is not something that'seasily skipped over.
(11:38):
What would you do?
How would you promote it?
What would you say?
Speaker 2 (11:41):
it's so dependent on your niche.
Speaker 1 (11:44):
But let's say for you , let's say you as a creator
were doing it, just whateverokay you know that people can
skip over, so you you want tomake sure they don't, because
you're relying on getting thisdeal again.
Okay right.
Speaker 2 (11:56):
So it would be something.
So my niche would be onspeaking, speaking, and a lot of
people do sales within that, solet's just say it's on
Squarespace, right?
Speaker 1 (12:08):
Okay, all right.
Speaker 2 (12:10):
And so, within Squarespace, maybe I'll say
something to the tune of hey,something relevant.
Are you're?
Are you not booking enoughsales calls in order to?
Well, squarespace makes itcompletely easy and streamlined
in order for you to X, y and Z,da-da-da-da-da-da-da-da.
(12:31):
So that's the relevancy part.
But then with that, I think Iwould visually do something,
whether it be me walking on thestreet and doing a GoPro like
hey, by the way, transition, andthen I'm trying to sell
something like hey, by the way,transition, and then like I'm
trying to sell something,transition, which I normally
wouldn't do because I only dotalking head videos.
Right so suddenly it becomes anentertaining piece rather than
(12:54):
uh, and it's worthy of $10,000too.
Right, Because that's basicallya commercial that you're doing.
Speaker 1 (13:00):
I don't know.
Speaker 2 (13:03):
I'll come up with something better, but and I like
that.
Speaker 1 (13:07):
It shows that like you can do something creative.
And the big important part thatwhat Tina said there was making
it relevant to the audiencethat you're already you already
have and that came for thatparticular video, because they
come to learn you know how tospeak better and to get
engagements or whatever, andmaybe the thing is they're not
that one part of it is missing.
For them it's like oh yeah, forwhatever reason, the link
(13:28):
doesn't work for me.
Oh okay, this Squarespace thingsounds interesting, then it's
relevant, and then they don'tskip over as much.
So I think, as a creator, ifyou start getting to the point
where you're getting sponsoredwe had emails from people that
are just getting deals reach outto them, even as small creators
too, by the way, some peoplewill go oh, this isn't about me,
I'm a small creator.
No, there have been severalemails we've gotten recently
(13:48):
from small creators that aregetting these deals.
So listen now, because you justnever know when that email is
coming.
You just need to make itrelevant and just think about it
from the viewer perspective.
Hey, I'm listening to my viewer.
I want Sorry, I'm watching mysubscribe channel that I love so
much.
I love Tina's what if she talksabout it?
It's great, it's fantastic.
Oh, now here comes an ad.
How do I stay engaged withstill wanting to hear from her
(14:12):
and getting value from the videoand not feel like I'm being
pitched to?
And I think Tina just came upwith a really good kind of
situation where that would makesense.
Totally agree, and there's acouple creators that are doing
it very well that make even thesponsored spots kind of
entertaining, like they're likelittle episodes themselves.
So, that would be the best way,I think, to combat that.
(14:33):
Okay, next email again theboost at vidIQcom.
This one comes from Riley.
I like that name.
Hey, I'm Riley, from Canada.
I recently started my channeland my first two videos got to
combine 132,000 views.
That's insane.
That's crazy.
Which is absolutely incredibleand unexpected.
I went from nine subscribers toover 4,000 in about two months,
(14:55):
off those videos alone.
That's crazy, congratulations.
However, as my channel is new, Ibarely have any content.
I put a ton of effort intoediting my videos.
I would imagine so.
Otherwise you get that manysubscribers, right, I put a ton
of effort into editing my videosand they often take me months
to fully release.
My question is a two-parter.
First, as I'm a new channel,would it be better to keep the
(15:17):
high-quality editing contentthat I currently have but
sacrifice my video output, orwould it be better to sacrifice
some of the quality in order toget out more videos?
Assuming I keep my current form, what are some ways to interact
with my new subscribers whilethey wait for the next video?
I've been loving the podcastand, if you see my question,
thank you for time to read it.
So, riley, it's a greatquestion because we all hope to
(15:40):
have a video that just blows up,or two that blow up, and it's
like, oh my gosh, it happened.
Have a video that just blows up,or two that blow up, and it's
like, oh my gosh, it happened,it happened for me.
But they bring up a really goodthing, a really good question,
which is okay.
Now what?
Um, you know it takes me awhile to do these videos.
I want to make sure that thepeople are still engaged.
They don't forget about me.
They just found me on these twovideos and now I want them to
stick around.
It's gonna take me two or threeweeks to get to the next video.
What do we do?
There's a lot of options.
(16:00):
Thank goodness I know there'sone in particular I think you
like a lot.
I'm going to assume you'regoing to talk about shorts.
Speaker 2 (16:10):
Just do shorts.
You could use the same contentthat you're already have in long
form, create shorts.
And the great thing about itbecause people really worry
about oh, is shorts going totake over my channel, because it
has happened to some creators,so warning.
But the main reason why thathappens is because your shorts
is a completely different typeof style than your long form
(16:32):
content.
But if it, if it's the sameright.
So you're taking your long formpiece of content, making it
into short, and then you'reusing that to promote your long
form Boom.
You get the best of both worlds.
You get more viewership, morepotential subscribers, keeping
the quality the same.
It's a win-win.
Speaker 1 (16:52):
I think it's again sometimes this happens to
greater where you get a bigvideo pop off and you're like I
did it, I understand everything,I am a YouTube God, I got it
and then you put out a video.
It gets 12 views.
You're like wait a minute, Idon't know anything, I don't
know what's happening, I don'tknow how this worked, um, but I
think ultimately for this,keeping people engaged is pretty
(17:13):
easy on YouTube Now.
You have live streams, you haveYouTube shorts, you have
community posts, which I meanyou can schedule out community
posts.
You should definitely be doinglike photo community posts and
polls all of these things.
You also can engage with yourcommunity.
If there are other people inyour niche that make videos that
are good, you can go into thecommunity there and kind of like
(17:34):
watch the videos and leavegreat comments.
Don't don't do the commentsLike go watch my video, just be
encouraging, just be a part ofthe community, and you'd be
surprised like where that canlead you.
And a lot of times it leads tothings like collaborations,
which we've talked about before,and I love those.
Those can be magical at times.
Have you ever I know you watcha decent amount of YouTube
yourself have you ever comeacross a surprise collaboration
(17:56):
like where you're watching acreator and like I didn't know,
they knew them.
Have you ever seen that?
Speaker 2 (18:00):
I have, I have, yeah, but then now it's not so
surprising, because I know theyreach out to each other, right?
Speaker 1 (18:09):
Early ones.
You're like wait, like what?
Tell me what goes through yourmind and we want to analyze that
for a second, because that iswhat you're trying to get from
your viewer, because it makes itintriguing to come back to your
channel.
So what would like?
Some of the thoughts wentthrough your mind.
You're like wait right I.
Speaker 2 (18:22):
Part of it is, oh, if they know that person, then
this person's legitimate, yeah,and then it.
It makes it also feel like, oh,I'm part of this community.
Also because I look at thecomments and think, oh wait,
these people also know these twopeople and so I actually.
I've been seeing that a lot inthe personal finance space.
(18:44):
There's a lot of collaborationsgoing on and it just gets me so
excited just from a viewerperspective, and it makes me
want to watch both of ormultiple people's channel even
more, especially now thatthey're rolling out.
Speaker 1 (18:58):
I know it's a beta, uh, the collaboration feature on
youtube yeah, that isn't that,just tagging a video with the
other person's.
How does that?
I don't remember exactly whatis that.
Speaker 2 (19:08):
It's a beta program so not everybody has it, so it's
unclear.
But it's almost just like howon instagram.
Speaker 1 (19:16):
It seems like how on instagram they do the collab
feature where the same post isposted on both accounts oh, yeah
, yeah, yeah right, but it'sactually the one video yeah,
this will be interesting if thisactually works, because I feel
like there's a lot of reallycool things that could come from
that.
Um, collabs as they are can bekind of a difficult thing
because you have to figure outokay, are you doing two videos
(19:38):
or one?
If you're doing one, whosechannel does it go on?
Um, who does the editing, whodoes like all these things?
Right, and I think a goodcollaboration is two videos, one
on each channel for variousreasons, and you point to the
other video.
Like there's tons of ways ofdoing.
It's very simple, but, um, it'salso a decent amount of work,
but at least people getsomething out of it, everyone
gets it, gets content out of it,and it's it's just.
(19:58):
I think, in a lot of ways canbe just a net positive.
This sounds interesting becauseit sounds like it cuts some of
that work in half.
Potentially, potentially Idon't I don't know because I
don't have it yet, so I'd liketo see how it works.
And then the other question ishow does this affect the
algorithm?
Because one of the things thatYouTube does is they'll roll out
features and then sometimesthey don't work right.
(20:18):
So we talked about this withDaryl Eves just a couple of
weeks ago about how he foundthat live streams were affecting
channels in a weird way.
Same thing with like premiereshad a problem when they first
came out.
They rolled out these featuresand then they affect negatively
the channel.
So I'm curious as to how thisworks.
(20:42):
Who gets quote the credit forthe video?
If it kind of lives on bothchannels, do they both get
credit?
Um, are the?
Are you in the watch history ofboth channels?
Now, if I watch that video,whose watch history do I get?
Do I get yours or I get theperson you collaborated with?
Like?
These are questions that I hopethey've thought of, because I
know I'm fair.
Speaker 2 (21:01):
That's a fair question.
Most people are.
I feel like from the creator'sside they're thinking okay, who
gets the adsense?
Speaker 1 (21:06):
though yeah.
And then who gets themonetization like because if
it's on a watch page, does itwatch page from a specific
channel?
I don't get it.
Speaker 2 (21:20):
Oh yeah, you know what You're right.
Speaker 1 (21:24):
Is it the same video on both channels or is it two
separate videos?
So there's a lot of questions.
We don't have the answers.
So I hope that this has been agreat educational part of the
podcast.
We're not answering thatquestion.
Speaker 2 (21:36):
Great, just more questions More questions.
Speaker 1 (21:39):
All we do here is ask questions.
We do not give you answers.
Okay, so I guess all that tosay that's a decent way to keep
your audience engaged, whichwould be these other things.
Like we said, youtube Shortsposting on the community tab is
such an easy win, so easy, andyou could schedule out a whole
week's worth.
Like we said, youtube shorts uh, posting on the community tab
is such an easy win, so easy,and you can schedule out a whole
week's worth of those and you'dbe surprised, like the
(22:00):
impressions that that gets.
And then, when your video comesout, you can also be in advance
saying, hey, it's gonna come outin a couple more days left.
And then you know, depending onhow, what your viewership is
like, you can do things likepremieres and stuff and then be
in the chat when you're in.
And, by the way, if you dopremieres, be in the chat please
.
There was a creator I once thatdid a premiere and they weren't
in the chat.
I'm like why are we doing this?
What is the point of it?
I can't ask any questions.
(22:20):
What's going on?
Speaker 2 (22:21):
Yeah.
Speaker 1 (22:22):
Why Don't like that?
So please, if you're going todo those and, by the way, I've
also seen a lot of smallcreators they will premiere
things months.
Don't do that.
Why are you doing that?
I've seen the schedule out.
There was one channel I thinkit was on a YouTube live on one
of our vidIQ live streams.
They must've had 20 videosscheduled out for the next
(22:42):
couple of months that werepremiered and my headphones just
fell off.
Only YouTube people are goingto see that.
Speaker 2 (22:49):
Oh, you gotta, you gotta watch the YouTube video.
Speaker 1 (22:54):
And I think that I don't know what I think.
So I I don't mind likescheduling videos out, but
premiering them is a weird thingto do because a you're teasing
something that someone's notgoing to see, and are they going
to come back three weeks later?
Probably not, probably not.
So doing that I don't think iseffective.
If you want to schedule that,just so you have content, keep
coming out, don't make thempremieres.
It's, it's a, it's not.
(23:17):
It's not a good look.
Plus, it screws up the yoursubscriber feed.
If someone is subscribed to you.
It then puts them all in thisweird situation.
Just don't do it.
If you're going to schedulevideos, that's fine, but it
keeps them invisible until theygo live, so it doesn't doesn't
mess all these things.
Just please don't do that.
Okay, that was my rant fortoday and I'm going to want you
to have a rant by the end ofthis episode, that you're going
(23:37):
to rant about something onyoutube you don't like.
You're gonna be ready for that,okay, oh man, I can't wait to
hear that, to think about it.
You got time.
I still got more.
There's another email, thisone's from jace.
Jace says so.
I got reviewed on the mainchannel and it was, and they
said to slow down a bit and totake more time to explain my
hooks.
I think is what the email ishere trying to say.
But the question I have is howlong is too long for a hook, as
(24:00):
someone that does both shortsand long form?
In short, you want to get tothe intro done as fast as
possible, or maybe not even havean intro.
Really, uh, what, since we'retalking about is long form.
I know I have more time toexplain, but how much is
overboard?
Hopefully that question sense.
So there's a lot here and it'sbasically saying I know I wasn't
there for the their channelreview.
(24:21):
This is what happened on thevid IQ channel basically said
that their hooks, I guess, weretoo fast.
But the thing is, in shorts,your hook better be fast.
In long form you might need to.
It doesn't need to be too fast,but it doesn't need to be too
slow either.
Like I want to hook you in, Iwant you to stick around.
First of all, I do want to saythat some people don't even know
what we're talking about,believe it or not, and I know
(24:42):
you're not.
You haven't been here for verylong, tina, but there's been
people that have written in andthey don't understand like what
one of 10 means or something is.
So a hook is something at thebeginning of the video that
allows people to know what thevideo is going to be about and
keeps them wanting to stay.
So it could be something likein this video I'm going to show
you how to tie your tie in under30 seconds.
(25:03):
I can't wait to show you.
And here we go.
So, like that's the thing.
It's like okay, oh, I'm gonna.
Okay, 30.
Okay, cool, I'm here.
So what Jace here is saying isthat, apparently, when they
watched some of his videos, hemaybe was saying it too fast
because he does shorts and longs, so he was applying a shorts
version of a hook to a long formhook.
What are the type of thingsthat you would tell a creator in
(25:23):
this situation, tina, when itcomes to making a hook for long
form?
Speaker 2 (25:27):
I hate to say it depends, because it does.
But if you're going from shortsto long form, hook, because
shorts typically you want tohave to under four seconds
because that's the swipe awaytime frame.
Uh, for long form, generally Isay under 15 seconds.
I hate to give numbers right,okay but generally under 15
(25:50):
seconds.
But as long as long as youjustify the thumbnail and title,
that typically generally tendsto be a good go-to spot and then
have a lead in, because there'sa difference between a hook and
a transition and anintroduction, right.
So as long as you get that hookin and basically validate the
(26:15):
person clicking on the video,that's the job of the hook, so
as long as you accomplish that,now it's about the transition in
the intro.
So I don't know if in thatreview is there were, how much
of that was in there or what itwas, but that's definitely
something to look at.
Speaker 1 (26:34):
Yeah, it's important to get people to understand what
the video is going to be about.
And talk about something thatyou are going to do in the video
.
I think the wrong thing to dois to promise something you're
never going to do.
But slowing down might also bethe cadence in which you spoke.
Again, I didn't see it Right,but some people speak fast.
I actually sometimes catchmyself speaking too fast because
(26:56):
I'm trying to get to a nextpoint, like I'll be talking,
I'll think of something next tosay, and I quickly try to finish
what I'm saying to get to thenext thing, because I feel like
that's the important thing.
I need to slow down sometimesand it could be that Again, I
didn't see Jason's channel,didn't see the video
specifically, but I have seenthat a lot in YouTube.
(27:17):
I've seen people say things sofast.
I have no idea what they'resaying and I speak the same
language.
I'm like I don't know what youjust said, no idea, and I also
think that there's something tobe said about the tone in which
you say things, so sometimessaying things anymore.
So for now, I'm speaking morein a like not monotone, but kind
(27:37):
of a more relaxed way.
I'm taking time with my words.
Sometimes I even think ahead alittle bit to see what I'm going
to say next.
A lot of times I don't thinkwhen I'm gonna say something,
but today I'm thinking right, um, and in this particular case I
I might just want to saysomething like hey, welcome to
the channel.
I can't wait to show you how totie your tie in 15 seconds.
It's going to be super exciting, uh, and let's get right into
it, which, by the way, in thelast episode we talked about,
let's get right into it.
(27:58):
People should stop saying let'sget right into it and just get
right into it.
Right, yeah, but the hookitself, it's got to be something
that's intriguing, interesting,um, kind of get your curiosity
up.
Or at the very least, at thevery very, very least, uh,
doubles down on what the titleand thumbnail were.
Because when you think about theviewer's journey, you think
about they clicked on this thingwith an expectation.
You set the expectation withyour title and thumbnail right
(28:21):
and they've agreed with thatexpectation.
The first thing they see doesit agree with everything else
that they have going into that?
If the answer is no, they'reprobably going to click away.
It could be anything too Like.
Maybe your thumbnail looks soamazing and then you click in
and it's like a bed sheet behindyou and you're like, okay, this
is.
I thought he was walking onfire and this guy's in the bed
(28:41):
sheet in his back room.
What's going on?
It could be that it could bethat you end up talking about
something completely different.
Hey guys, welcome to my 16thvideo on my channel.
I can't wait to tell you aboutthis thing.
But man, yesterday was terrible.
Speaker 2 (28:54):
I've seen that so many times on vlogs, especially
because to me, I thinkoftentimes creators, at a
certain point you assume there'sno new viewers, so you talk to
your subscribers only and yousay, hey, listen, last week I
didn't post a video because andthen it's a two minute long
(29:15):
monologue about it and a newviewer coming in has no idea who
you are.
They want to see the video andnow you're it, so it messes up
the whole entire intro I need.
Speaker 1 (29:29):
I need to just and I'm glad you said this because
it actually resets a reallyimportant thing that we probably
should mention right here everyvideo you create, just
understand this one thing thevast majority of people that are
going to see it, 99 of the time, are new people.
Um, there are exceptions, ofcourse.
When a video doesn't do well, alot of times it only went to
your subscribers, which is kindof a funny thing.
(29:51):
When you think about it like,wait a minute, it didn't do well
and only yeah, because itcouldn't go beyond that.
No one else beyond that likedit.
So if a video does well 99 ofthe time which, when you think
about it like, wait a minute, itdidn't do well in the only way
yeah, because it couldn't gobeyond that, no one else beyond
that liked it.
So if a video does well 99 ofthe time which when you shoot a
video you're hoping it goes aswell, no one knows who you are
or what you're doing or what youdid three videos ago.
They don't know any of that.
It's okay at times to fill themin if it's relevant to the
current video, but probablydon't do that at the front.
(30:12):
Um, I think dan gave some prettygood advice uh episode or so
ago when he said you know,calling calls for actions,
things like hey, watch this ortalk about this, should be done
towards the end.
When people feel like they'vegotten value from the video,
they might be more interested inthe other things you have to
say.
At that point maybe they'remore committed to you as a
person, as a creator.
At the beginning they're justlooking for a reason to not
watch your video.
(30:33):
Believe it or not, nine timesout of 10 people are clicking a
video and the first thingthey're doing is getting ready
to click off Like they'rehovering over it.
Just give me a reason.
Speaker 2 (30:43):
I'm scrolling as I'm just clicking.
I'm scrolling to see ifsomething else catches my
attention.
Speaker 1 (30:50):
Oh my.
Speaker 2 (30:50):
God, yes, yes.
Speaker 1 (30:52):
You're terrible.
Don't have Tina be a viewer ofyours.
She's not going to watch it.
You're already looking atsomething else, like I can't
wait to watch, but if they hookyou in, you go.
Speaker 2 (30:59):
Oh wait, let me unscroll, Let me watch what's
happening.
Speaker 1 (31:07):
That's really important to think about,
because you're not the only onethat does that, tina Like, for I
think a lot of people do thatSometimes.
I do that too with the watchnext, like I'll be watching
something.
And if there's a little segmentthat just I, my mind just
starts to wonder a little bitand I'll start looking over to
the side.
I'm looking for a reason tobail and I just waiting for that
reason.
And if the reason comes, likeall of a sudden they're talking
about your grandmother and I'msure she's lovely, but I don't
(31:30):
care.
I came to learn how to unclog mytoilet, bro I my water's
boiling over.
I need to figure this out.
I don't need nobody.
How granny made you an applepie.
I don't need that.
So if that's the case, I'm out.
Uh, and I think it's justimportant to leave the stuff
where you're trying to communitybuild, unless the video itself
is just a community buildingvideo, in which case you have to
understand what the performanceis going to be for something
(31:50):
like that and just be okay withit.
Uh, leave some more of thatstuff towards the end, when
people at the very least havegotten their value and they
might come back.
They're trying to connect withyou as a person, but nine times
out of 10, 90% of people arewatching your video, don't know
who you are, and just give themvalue.
So that was a really good point.
Tina is a very smart person.
This is why I like having Tinaon because she's smart.
Speaker 2 (32:12):
She's a smart person.
Speaker 1 (32:13):
Okay, next one, and this is a text message.
So again, if you're listeningto the audio podcast, there's a
link in the bottom where you cansend us a text message.
This text message came through.
We don't know what the person'sname is, but it says hey,
travis and Tina, big fan.
A few months back I posted avideo that went pretty viral.
I uploaded it at 200 subs andit got 150,000 views in its
first month and now sitting at200K.
(32:35):
That's insane.
My channel's name is SpacePotato Space Potato.
That's a great name.
You're not gonna forget that,space Potato.
My question is what the heck doI do from here?
I love this.
Do I double down to make afollow-up video or just continue
to make whatever content I wantand hope it does good?
You know this is great becauseit kind of goes into what we
just said, but it's actuallycritical in that so many
(32:58):
creators that do get a viral hitor something that does very
well do not know what to do next.
They may have heard this doubledown thing but don't understand
, a why they should do it and, bwhat it even means in your.
When you're trying to describethis to someone, how do you
describe this.
It it's not even a theory.
It's like it's a function ofdoing something after something
(33:19):
succeeds.
Speaker 2 (33:21):
So I try to explain it as clearly this worked out.
Let's not reinvent the wheel.
This is good.
You did it right.
Quote right.
It resonated with the audience,and so that's what they're
expecting.
You already have a formula here.
Let's do something similar andit's probability wise, likely to
(33:44):
do something maybe not just asgood, maybe better, maybe, but
some somewhere in that successarena.
So it's all about probability.
Speaker 1 (33:57):
Yeah, and algorithmically.
The reason you do this isbecause of the way the audience
will react to the video.
So, for example, if I comeacross a video that that so I
just got a food diet dehydrator.
I've been making fruit leathersall week.
It's amazing, wow, you makelittle fruit roll-ups.
It's amazing.
You just put some like jam onthere or some.
(34:18):
Wow, I put applesauce on andmade applesauce fruit rolls.
They're so good that's so cool.
Didn't know this was even athing, didn't know this existed,
right.
But if I come across thechannel and I actually did the
other day this is why I knowthat you can do this with um,
cranberry sauce, and I lovecranberry sauce you can make
gummies out of cranberry sauceusing this thing.
Did not know that.
(34:38):
Found a youtube channel thatshowed me how to do it right now
, so she made that video.
Me as a viewer.
I'm like that was a cool video.
If I am now shown another videofrom this creator that shows me
more cool sweet ideas or evensavory, like you know, beef
jerky and stuff you can make too.
But if I see another video thatshows me how to do other types
(35:00):
of candies with my, mydehydrator, I'm probably going
to watch it right.
If her next video is a sewingvideo, not going to watch it,
not interested.
So this is why doubling downworks, because if now I find
another video that's somethingsimilar and again similar in
that this first video was abouthow to make gummies using my
machine Now if I find anotherone that make other candies like
, okay, I'm getting value fromthis I will watch that.
(35:22):
That means YouTube.
The YouTube algorithm can lookat that and go okay, now I can
promote even more videos toTravis and people who view
things like Travis, which is howwhich I've explained a million
times for how the YouTubealgorithm works it also finds
other people with your similarwatch history.
Again, if you do somethingcompletely different.
And this text message personsaying should I just continue to
make random content and hopefor the best?
(35:43):
I mean, you can do that if youwant, but I'm going to tell you
right now what I always say ismake random content, get random
results and just expect that.
So, just from logic, it makessense to think from the viewer
perspective.
What's the next thing theywould want to watch if they just
saw that video, a follow-up,something similar.
(36:05):
That's why we say niche downand make it similar, because
that's how a human works.
Forget about the algorithm.
That's how the human works.
I want to see something that'ssimilar to what I just really
like.
If you go very far left ofcenter, they might not come back
and watch the next thing.
Now, that doesn't mean.
The thing is is that over time,you might watch a couple of
these things, but you might getbored after five or ten videos.
(36:26):
That doesn't mean you can'tstart to spread your wings
somewhat and do somethingslightly different?
You should still do somethingwith the dehydrator, because
that's what I know you for.
Maybe after that you dosomething with, like an instapot
.
I got one of those too.
Maybe I'm interested in thatnow, but you don't go from the
gummy machine to the instapot.
Maybe I don't have an instapot.
You know what I mean.
Now I'm not watching yourchannel.
Um, do you have any of thesethings, tina?
(36:46):
Do you have like an Instant Potor an air fryer?
Speaker 2 (36:48):
I have everything.
I don't use anything but thetoaster.
Speaker 1 (36:54):
Tina, stop All these great tools to make amazing food
.
You need a toaster, oh you knowwhat?
Speaker 2 (37:00):
What I do have is a Ninja, and I will say there's a
lot of Ninja recipes out there,ninja Creamy to be exact, which
can produce fruits and then youget a sherbet.
It's amazing, but they do havea lot of recipes out there and
if I'm watching somebody andthis happens a lot so a lot of
people use the Ninja Creamyspecifically because their body
(37:24):
workout gym rats and they wantto put a lot of protein in there
.
So I might watch a recipe fromsomebody like that, but if they
come out with another video thatpurely has to do with
weightlifting, I'm not going towatch that, even though it's
within their niche.
But the video that I watchedspecifically had to do with the
(37:46):
ninja creamy recipe.
So so you, it's almost one ofthose things where you have to
almost be careful with what goesviral, so to speak, and make
sure that you're okay with doingsomething similar if it does
hit you know how many creatorsI've told if you make this video
(38:06):
, just be okay with making 20more of it, just like it.
Speaker 1 (38:10):
Because so many people I've talked to have had
channels where they didsomething that they didn't
really care for.
They thought it might pop off.
It popped off and now nowthey're stuck.
I was stuck with the channeldoing things they don't want to
do and they're like well, whatdo I do?
Now I'm like well, start a newchannel, I guess that's not it
it's actually such a commonproblem.
Speaker 2 (38:28):
This is usually big creators coming to me where they
get stuck in a niche becausesomething worked.
They did it over and over andover Two, three years later they
feel burnt out.
They're thinking about startinganother channel.
But then there's that thingwhere Ludwig he experienced
(38:50):
where starting a whole newchannel is a whole other
challenge, and it's more of apsychological challenge than
anything, because they alreadyhave all the skillset.
Speaker 1 (38:59):
Yes.
Speaker 2 (39:00):
And sometimes, yes, you do have to start another
channel.
Speaker 1 (39:04):
Yeah, I've been through this.
It is difficult If you have anego.
It's definitely going to kickyou in your ego.
It's definitely going to humbleyou.
Uh, it's a very humblingexperience and uh, but it's good
.
I mean, depending on where youare in your life and in your
creator journey, maybe you needthat challenge.
Maybe sometimes people need areset and maybe the now that
(39:25):
they know how to succeed they'relike okay, now I can do the
stuff I really want to do, but Ican do it correctly.
I feel like that was kind ofthe case with my channel
initially is, you know, I didwhat worked, whatever, and I
kind of wish that I named itdifferently, so that if I did a
Travis MCP channel like actualTravis channel, that it could be
just more about me and Iwouldn't care how things you
know succeeded or didn't,because it's more me, rather
(39:47):
than having something that wasnot related to me at all.
I just happened to be in it andnamed it after me.
So I you gotta think aboutthese things in advance and it's
hard to do, but that's whylistening to this podcast can
help you kind of alleviateyourself from making these
issues and problems later andfixing them now, like while
you're still early, because alot of people listening, it's
very early for you, um, so I'mgoing to come back to you
(40:08):
because I said I would.
Uh, what's the tina pet peeve ofthe week?
Is there something on youtubethat you see is the pet peeve
that you don't like?
Speaker 2 (40:17):
oh man, that's so hard.
Pet peeve with youtube.
Speaker 1 (40:22):
I'll tell you what dan's was?
I think I don't know if I toldyou this.
Dan said that his was.
When people show on screen oh,only 30% of your subscribe.
Please hit the subscribe Likehe hates that.
I know it doesn't bother me.
I'm like, well, he's justshowing it because it works like
Rob's one.
Rob hates that, okay.
Speaker 2 (40:40):
I have one.
This is very specific to onespecific channel, though.
I don't know how many people dothis.
I'm doing back-to-backsponsorships.
Oh my gosh.
Speaker 1 (40:52):
Yeah, who?
Who does that?
What sociopath does that?
Oh, you're gonna tell me afterthe podcast, that's for sure.
You're gonna tell me this.
Speaker 2 (40:58):
I need to know that but then in my head I'm thinking
, well, good for you, but I'mgonna skip over all of this.
Speaker 1 (41:05):
That's why that skip thing is really good right back
to back?
I've never heard.
I mean, having two sponsorshipsin one video seems kind of
excessive to me anyway.
But back to back is wild.
Speaker 2 (41:16):
That's back to back, yeah, but not only that, it's
back to back content, back toback to different sponsors, so
it's actually maybe four to sixsponsorships in one video.
Speaker 1 (41:29):
How long is the video ?
Speaker 2 (41:31):
It's a podcast, so it's usually an hour and a half
two hours long.
Speaker 1 (41:34):
Okay, all right.
Well, that's to me that makesmore sense.
Speaker 2 (41:36):
Okay, I'm going to let them back, just spread it
out.
Speaker 1 (41:40):
It's a commercial.
Speaker 2 (41:43):
I pay YouTube premium .
Speaker 1 (41:46):
I'm telling you, we were just talking about that.
We were talking about thepricing of that with the family
thing.
Are you on youtube premiumfamily at all?
No, what's what's going on?
People off.
Uh, and I talked about thislast episode where, uh, you know
youtube family the.
The wording implies you're okaywith your family.
Now it really means household.
Now they're changing it so thatif they aren't in the same
(42:07):
house, they're kicking peopleout.
But but what if you don't livewith your mom anymore and you
just like that, that's relevant,right, like that's a family.
That's my mom.
Why can't you use my account?
You're like nah, bro, you needto.
You need to live at home untilyou're eight, I guess.
Speaker 2 (42:22):
Well, yeah, they got to make money, so.
Speaker 1 (42:25):
I suppose, yeah, YouTube definitely has to make
money.
Anyway, we want to thank andappreciate and show love to Tina
.
Of course she's been herebefore.
We'd love to have her again.
She does such a killer job here.
We appreciate you Great.
Of course you are a coach andthe funny thing is we had a
message.
I think I shared this with youa while back on one of the first
episodes you came on.
Someone was like I want Tina'smy coach, but she's full.
Speaker 2 (42:50):
That's wild, that that must have been really cool
to hear.
Yeah, no, that that was veryflattering.
Um what?
I don't know if it's the sameone we're talking about, but
they got in.
Speaker 1 (42:55):
They got in, yes, yeah, they did were they excited
to say, yeah, they're like hey,I got it, yeah, so it's amazing
yeah so do you haveavailability now?
Speaker 2 (43:07):
but I don't have availability.
Speaker 1 (43:08):
Okay, you're full now or not, but I don't have
availability.
Okay, you're full now.
Okay, let's be clear, you can'tget her now Because she's too
bougie, but we have amazingcoaches.
Speaker 2 (43:17):
They're all amazing.
Speaker 1 (43:20):
Yeah, we might have some others on, just so people
can get to know some of them.
And because the coaching hereat Fit IQ is really important,
there's a link in thedescription, I believe, to help
you get one-on-one coaching andthe show notes as well, if
you're interested.
So yeah, while you can't getTina now, although depending on
when you're listening to thispodcast, maybe you can always
check.
This is true, maybe you'relistening three weeks from now
(43:42):
and there's one opening, likethis person's like okay, I'm
good, I had enough Tina for now.
And they're like oh, I wantTina.
I just heard Tina, she'samazing, she is amazing.
Speaker 2 (43:51):
Be aggressive.
Speaker 1 (43:52):
Like that link.
That's right, and never give up, Never surrender For everyone
else.
Thank you so much for comingthrough.
Of course, you can hit thesubscribe button if you're here
on YouTube and if you'relistening to the podcast on
audio platforms.
Please leave us a five-starreview and if
Make random content, get random results.
Speaker 2 (00:02):
But if they hook you in, you go.
Oh wait, let me unscroll, Letme watch what's happening.
Speaker 1 (00:09):
Just understand this one thing the vast majority of
people that are going to see it,99% of the time, are new people
.
Speaker 2 (00:15):
Boom, you get the best of both worlds.
You get more viewership, morepotential subscribers.
It's a win-win.
Speaker 1 (00:21):
Welcome to the only podcast that's here all the time
, every time, no matter how cold, warm or hot it is in our rooms
, I am Travis and I'm here with,really, the specialist of
special guests, tina.
How you doing, tina?
Speaker 2 (00:33):
I'm doing great.
Speaker 1 (00:35):
You joined a couple of weeks ago and I begged you to
come back and you agreed.
Thank you.
Speaker 2 (00:40):
Travis begged me to come back.
Let that be on record.
Speaker 1 (00:43):
Tina, how you been.
It's been a couple of weekssince we've had you on.
It's nice to see you again.
Speaker 2 (00:47):
It's nice to see you.
Speaker 1 (00:49):
And what kind of amazing things have you done
since the last time I saw you?
Did you have any great food?
Did you have any greatadventures?
Speaker 2 (00:56):
I had a great adventure how I went to a pool
party in my adult age and it wasreally nice, so you know.
I know, but it's just so funseeing adults just diving into
pools, going on floaties.
It was great.
Speaker 1 (01:16):
I love the water parks, so I don't know what
you're trying to say.
Speaker 2 (01:20):
I.
It's not something I see aroundhere.
Maybe it's just me, I don'tknow.
Speaker 1 (01:25):
But you're like in a hot area.
You're in California, where Ithought everyone had pools in
Cali.
Speaker 2 (01:29):
No no I mean no Well, there are pools, but nobody
actually gets in the pool.
It's a decoration.
Speaker 1 (01:37):
No, it's a flex.
Speaker 2 (01:40):
It's just oh, that's nice Aesthetics.
Speaker 1 (01:42):
Wild.
If I had a pool, I'd be in itall the time.
If I had a hot tub, I'd be init all the time.
If you're listening to thispodcast and you have a pool,
tell us do you use it or is itjust a flex?
Because that's crazy to me.
That's crazy talk.
I do want to talk about a couplethings that have been going on
in the YouTube ecosphere.
We've released a what is tweet,uh recently about, uh, ludwig.
(02:03):
I don't know if you know wholudwig is.
He's a big streamer, slashyoutuber, slash twitch guy, yeah
, and he did a reallyinteresting experiment, which
I've always kind of wanted bigyoutubers and big content
creators to do, and I'm so gladhe did it.
Where he took, he wanted to seewhat it would be like to be like
a new streamer again, right,and so what he did is he started
(02:23):
a new twitch channel withouthis name or anything and didn't
shout it out at all and juststarted to stream on it and
apparently it took like fivehours before someone showed up.
And, of course, this is a guywho normally gets thousands of
people concurrent on his livestreams and for five hours, had
to stream to nobody, which hasgot to be the most humbling
thing.
Now he has a video about thison youtube.
Um, I love this though.
(02:44):
I love because when, when youget to a certain um point of
quote success, sometimes youforget what it was like to get
there.
It's not to invalidate how yougot there, but it's a different
thing when you're first startingout a channel, do you deal with
a lot of channels that are juststarting out.
Speaker 2 (03:00):
You know, I can't remember oh yeah, a lot,
sometimes still in the ideationphase and it's brutal yeah, yeah
, what do you tell them?
Speaker 1 (03:08):
like?
What kind of things are youdoing to encourage them?
Because we have a lot oflisteners that uh, even to this
podcast, that haven't evenstarted the channel yet and
they're gonna.
They're gonna get an eyeopening here.
It's not always just a thousandviews on your first video yeah,
I think youtube is definitelydifferent from other platforms.
Speaker 2 (03:23):
I always say it's a marathon, not a a sprint,
because it's it's true.
You have to just keep going,and sometimes other platforms,
for example, you could get a lotof views, but you might not get
a following, if that makessense.
You might not get a higherquality people, and what I love
about YouTube is you do getthose high quality people.
So when you do get even justone view, that view really
(03:47):
wanted to see your video, and soI would take every single view
as a success.
Speaker 1 (03:54):
That's a good way of thinking of it.
I think I talked about this acouple weeks ago, I can't
remember.
I've shot so many episodeslately where, if you take those
and we said this before.
Where, if you take those and wesaid this before you get in a
room with 50 people.
That's incredible.
Uh, hello, if you see a video,you put it out as only 50 people
watched it.
50 people watched it.
Speaker 2 (04:13):
That's incredible that's a lot what are you
talking about?
Speaker 1 (04:15):
so it is very important to also understand.
Everyone's experience throughyoutube is different, especially
at the beginning.
Um, we had an email, I think aweek or so ago, where the person
wrote in and was like, yeah,you know, I, my first couple of
shorts got thousands of viewsand now they barely get any, and
I had to explain.
That's usually the opposite ofthe way it works.
Usually your first couple don'tget none, so you're just
experiencing it backwards, butyou're experiencing it.
(04:37):
You're experiencing the smallYouTuber problem, which you
should be always experiencing.
It's not supposed to be.
You show up to YouTube, you putout three or four videos and
they all get thousands of viewsand you get tons of subscribers.
It's not the way it works.
99% of people out there havebeen grinding for a very long
time and I feel like it'simportant to to recognize that
and let people know it's okay,it's normal, it's absolutely
(04:59):
normal.
Don't you worry about it.
Speaker 2 (05:00):
Don't you worry about it.
Speaker 1 (05:03):
Yeah, and listen.
If you're a new YouTuber andyou want to send us a message,
you can do that.
If you're listening to theaudio podcast, there is a link
in the show notes that give youa text message.
Text us, or you can send us anemail at theboost at vidIQcom.
And that's where we're going tostart out.
We are going to go to the emailbag.
I don't know that emails have.
(05:24):
I don't know if you put emailsin a bag, but this comes from an
old saying where you'd put mailin a bag, you know the the
mailman would come with a bagand right, okay I know I'm
talking about.
Is he not old like me?
Speaker 2 (05:36):
I get it.
They still put mail in the bag.
Do they put the fries?
Speaker 1 (05:41):
in the bag.
Put the fries in the bag, tina.
I need to put the fries.
Speaker 2 (05:44):
You know what that means put the fries in the bag,
as is.
What do you mean?
Speaker 1 (05:48):
it's as is oh, the funny thing is we, we said
something.
Uh, we were talking rightbefore we went live and I said
have you heard this sayingbefore?
I thought what was even sayingnow and you hadn't heard it
before.
I thought that was kind ofstrange.
Put the fries in the bag.
I kind of understand why youmaybe wouldn't have heard that
before because, cause, this is,it's a like a.
It's actually kind of an insult, which is we?
I'm not trying to insult you,but I said it because we were
talking about the bag.
(06:10):
I'm not trying to insult you.
But it's basically it's kind ofdismissive.
So if someone says to you causeit's from a meme that someone
was, they were talking tosomeone, I guess at a McDonald's
and the person was sayingsomething, mean to them like
(06:31):
just put the fries in the bag.
You know what I mean.
It's kind of like okay, andlet's get, let's move on.
I see a trappist, I'm gonna putthe bag and I'm gonna move on
to this first email from chris.
Chris says the hype button hasarrived and I tested out giving
a video of mine a hype fromanother account.
So he's going around, he'sdoing shenanigans, ladies and
gentlemen, which is a problem,of course, since some automated
youtubers test, uh, 30 second,30 channels upwards and could
self-hype.
Anyway, my points were up to 17, 20.
(06:52):
Now vid iq can get more hypes,but they are worthless because
of sub count.
Um, can you say what your pointscore is from three hypes from
the same account?
I don't actually know.
So the hype thing is a new thingthat youtube is trying and, for
those who don't know, if you'relooking at the YouTube video,
you can see this leaderboardthing that Chris is showing and
(07:14):
essentially it's a way forviewers to kind of.
I don't even know if you wantto say the YouTube algorithm,
but let people know that theyenjoyed that video.
So, as a viewer, I think youget three hypes a a week and you
basically press this thing thatsays hype this video and for
the and you have to be thepeople who get hyped are
channels under, I think, 500,000subscribers.
So this would be for quotesmaller channels and you can be
(07:37):
on a leaderboard that can helppeople.
I guess find you later on aleaderboard that I'm sure no
one's ever going to look at.
What do you you think aboutfeatures like this?
I remember it being pitched asa beta, like a year or so ago,
and I'm like what is this?
What is this about?
What do you think about this?
Speaker 2 (07:50):
I think people are very confused about it.
First and foremost and they'retesting it, so we'll see what
happens there's stuff that weforgot, youtube pushed out there
, that no longer exists.
I or maybe I'm imagining it,but didn't youtube used to have
a story?
Speaker 1 (08:08):
yes, youtube stories I love.
Speaker 2 (08:09):
Yes, they're great, yeah, but they don't have it
anymore, or unless I'm just notseeing it right, yeah, which
sucks, but that means thatpeople weren't that interested
in it, and I think it's the samething.
I don't think there's a need forit.
It says, supposedly it'sseparate's the same thing.
I don't think there's a needfor it.
It says, supposedly it'sseparate from the algorithm in
terms of pushing the video.
So, just like this person did,a lot of people are going to
(08:33):
create bot accounts in order tohype, and there's going to be,
I'm sure out there you'llprobably get a spam email of hey
, we have a thousand channels,let's hype your channel to get
on the leadership board.
Please avoid that, because it'snot really going to help your
channel in the long run.
Speaker 1 (08:51):
That is funny.
That last thing you said isn'teven something I considered, but
it's true.
I was thinking, of course,people doing it, but adding a
service for it.
And absolutely makes sense,because obviously they're
already out there for, like,buying views and subscribers, so
why wouldn't they be for this?
Um, they do also.
I mean, youtube kind ofunderstands all this.
Before they release this, theywere like, well, the only thing
it really does put you on aleaderboard that if people look
at, maybe they'll be, you know,apt to click, say, oh, let me
(09:13):
see this, you know leader, so itdoesn't really do anything in
the algorithm per se.
Um, it is interesting.
I think they're just trying tomake viewing on youtube a little
bit more fun.
They've also done somethingthat I want to talk to you about
, um, and talking about testsand things you're doing.
I talked about this on aprevious episode, but I want to
get your take on this.
So I watch a lot of youtube onmy tv and now they've added the
(09:36):
feature to tv where you can skipdifferent parts to jump to
where other people have skippedto.
Now they have this on desktopas well, but I was surprised to
see it on tv because it's, Iwould say, maybe even easier in
some ways than it is on desktop.
Desktop you do have to clickthe little thing in the bottom
that says you know, skip here orwhatever.
But the tv one does that aswell, but what it does is it?
(09:59):
So from a viewer perspectiveit's good because you get.
You get past all the stuff you'twant to see, which is typically
either a sponsor spot orsomeone just hemming and hawing
and everyone just skipped overit, right.
But in a way, I think from thecreator's standpoint it's bad,
and certainly from theperspective of sponsorships it's
really bad because as soon assponsors start seeing that, hey,
(10:19):
their spots are getting skippedaltogether and YouTube's
helping do it, they might notsponsor creators getting skipped
altogether and YouTube'shelping do it, they might not
sponsor creators.
This is a bad thing for thecreator economy, but good for
the viewer.
What are your thoughts on this?
Speaker 2 (10:29):
That's where I think creators just have to be
creative and how they do theirsponsorships instead of because
oftentimes when sponsorships youpartner in some type of way,
they give you a line or you havesome sort of autonomy of.
Hey, you know what my contentstyles?
Like this I.
Now you have to pitch acreative idea.
(10:49):
That's probably going to becomemore popular because of this,
just simply because I have seenpeople do it very creatively,
that I actually want to watchthe sponsorship play out in the
video, and then the ones thatjust read off script I skip over
, and so it comes down to areyou being a creator when you're
(11:11):
doing those sponsorship spots aswell?
So I don't see a problem withit so how?
Speaker 1 (11:18):
let's?
Let's put you in a pickle then,oh, let's put you in a scenario
you have just received a tenthousand dollar sponsorship
offer for a plug in your videouh, you can pick the brand of
whatever it is and I want you todo a little experiment here of
how you would promote it.
So that is not something that'seasily skipped over.
(11:38):
What would you do?
How would you promote it?
What would you say?
Speaker 2 (11:41):
it's so dependent on your niche.
Speaker 1 (11:44):
But let's say for you , let's say you as a creator
were doing it, just whateverokay you know that people can
skip over, so you you want tomake sure they don't, because
you're relying on getting thisdeal again.
Okay right.
Speaker 2 (11:56):
So it would be something.
So my niche would be onspeaking, speaking, and a lot of
people do sales within that, solet's just say it's on
Squarespace, right?
Speaker 1 (12:08):
Okay, all right.
Speaker 2 (12:10):
And so, within Squarespace, maybe I'll say
something to the tune of hey,something relevant.
Are you're?
Are you not booking enoughsales calls in order to?
Well, squarespace makes itcompletely easy and streamlined
in order for you to X, y and Z,da-da-da-da-da-da-da-da.
(12:31):
So that's the relevancy part.
But then with that, I think Iwould visually do something,
whether it be me walking on thestreet and doing a GoPro like
hey, by the way, transition, andthen I'm trying to sell
something like hey, by the way,transition, and then like I'm
trying to sell something,transition, which I normally
wouldn't do because I only dotalking head videos.
Right so suddenly it becomes anentertaining piece rather than
(12:54):
uh, and it's worthy of $10,000too.
Right, Because that's basicallya commercial that you're doing.
Speaker 1 (13:00):
I don't know.
Speaker 2 (13:03):
I'll come up with something better, but and I like
that.
Speaker 1 (13:07):
It shows that like you can do something creative.
And the big important part thatwhat Tina said there was making
it relevant to the audiencethat you're already you already
have and that came for thatparticular video, because they
come to learn you know how tospeak better and to get
engagements or whatever, andmaybe the thing is they're not
that one part of it is missing.
For them it's like oh yeah, forwhatever reason, the link
(13:28):
doesn't work for me.
Oh okay, this Squarespace thingsounds interesting, then it's
relevant, and then they don'tskip over as much.
So I think, as a creator, ifyou start getting to the point
where you're getting sponsoredwe had emails from people that
are just getting deals reach outto them, even as small creators
too, by the way, some peoplewill go oh, this isn't about me,
I'm a small creator.
No, there have been severalemails we've gotten recently
(13:48):
from small creators that aregetting these deals.
So listen now, because you justnever know when that email is
coming.
You just need to make itrelevant and just think about it
from the viewer perspective.
Hey, I'm listening to my viewer.
I want Sorry, I'm watching mysubscribe channel that I love so
much.
I love Tina's what if she talksabout it?
It's great, it's fantastic.
Oh, now here comes an ad.
How do I stay engaged withstill wanting to hear from her
(14:12):
and getting value from the videoand not feel like I'm being
pitched to?
And I think Tina just came upwith a really good kind of
situation where that would makesense.
Totally agree, and there's acouple creators that are doing
it very well that make even thesponsored spots kind of
entertaining, like they're likelittle episodes themselves.
So, that would be the best way,I think, to combat that.
(14:33):
Okay, next email again theboost at vidIQcom.
This one comes from Riley.
I like that name.
Hey, I'm Riley, from Canada.
I recently started my channeland my first two videos got to
combine 132,000 views.
That's insane.
That's crazy.
Which is absolutely incredibleand unexpected.
I went from nine subscribers toover 4,000 in about two months,
(14:55):
off those videos alone.
That's crazy, congratulations.
However, as my channel is new, Ibarely have any content.
I put a ton of effort intoediting my videos.
I would imagine so.
Otherwise you get that manysubscribers, right, I put a ton
of effort into editing my videosand they often take me months
to fully release.
My question is a two-parter.
First, as I'm a new channel,would it be better to keep the
(15:17):
high-quality editing contentthat I currently have but
sacrifice my video output, orwould it be better to sacrifice
some of the quality in order toget out more videos?
Assuming I keep my current form, what are some ways to interact
with my new subscribers whilethey wait for the next video?
I've been loving the podcastand, if you see my question,
thank you for time to read it.
So, riley, it's a greatquestion because we all hope to
(15:40):
have a video that just blows up,or two that blow up, and it's
like, oh my gosh, it happened.
Have a video that just blows up,or two that blow up, and it's
like, oh my gosh, it happened,it happened for me.
But they bring up a really goodthing, a really good question,
which is okay.
Now what?
Um, you know it takes me awhile to do these videos.
I want to make sure that thepeople are still engaged.
They don't forget about me.
They just found me on these twovideos and now I want them to
stick around.
It's gonna take me two or threeweeks to get to the next video.
What do we do?
There's a lot of options.
(16:00):
Thank goodness I know there'sone in particular I think you
like a lot.
I'm going to assume you'regoing to talk about shorts.
Speaker 2 (16:10):
Just do shorts.
You could use the same contentthat you're already have in long
form, create shorts.
And the great thing about itbecause people really worry
about oh, is shorts going totake over my channel, because it
has happened to some creators,so warning.
But the main reason why thathappens is because your shorts
is a completely different typeof style than your long form
(16:32):
content.
But if it, if it's the sameright.
So you're taking your long formpiece of content, making it
into short, and then you'reusing that to promote your long
form Boom.
You get the best of both worlds.
You get more viewership, morepotential subscribers, keeping
the quality the same.
It's a win-win.
Speaker 1 (16:52):
I think it's again sometimes this happens to
greater where you get a bigvideo pop off and you're like I
did it, I understand everything,I am a YouTube God, I got it
and then you put out a video.
It gets 12 views.
You're like wait a minute, Idon't know anything, I don't
know what's happening, I don'tknow how this worked, um, but I
think ultimately for this,keeping people engaged is pretty
(17:13):
easy on YouTube Now.
You have live streams, you haveYouTube shorts, you have
community posts, which I meanyou can schedule out community
posts.
You should definitely be doinglike photo community posts and
polls all of these things.
You also can engage with yourcommunity.
If there are other people inyour niche that make videos that
are good, you can go into thecommunity there and kind of like
(17:34):
watch the videos and leavegreat comments.
Don't don't do the commentsLike go watch my video, just be
encouraging, just be a part ofthe community, and you'd be
surprised like where that canlead you.
And a lot of times it leads tothings like collaborations,
which we've talked about before,and I love those.
Those can be magical at times.
Have you ever I know you watcha decent amount of YouTube
yourself have you ever comeacross a surprise collaboration
(17:56):
like where you're watching acreator and like I didn't know,
they knew them.
Have you ever seen that?
Speaker 2 (18:00):
I have, I have, yeah, but then now it's not so
surprising, because I know theyreach out to each other, right?
Speaker 1 (18:09):
Early ones.
You're like wait, like what?
Tell me what goes through yourmind and we want to analyze that
for a second, because that iswhat you're trying to get from
your viewer, because it makes itintriguing to come back to your
channel.
So what would like?
Some of the thoughts wentthrough your mind.
You're like wait right I.
Speaker 2 (18:22):
Part of it is, oh, if they know that person, then
this person's legitimate, yeah,and then it.
It makes it also feel like, oh,I'm part of this community.
Also because I look at thecomments and think, oh wait,
these people also know these twopeople and so I actually.
I've been seeing that a lot inthe personal finance space.
(18:44):
There's a lot of collaborationsgoing on and it just gets me so
excited just from a viewerperspective, and it makes me
want to watch both of ormultiple people's channel even
more, especially now thatthey're rolling out.
Speaker 1 (18:58):
I know it's a beta, uh, the collaboration feature on
youtube yeah, that isn't that,just tagging a video with the
other person's.
How does that?
I don't remember exactly whatis that.
Speaker 2 (19:08):
It's a beta program so not everybody has it, so it's
unclear.
But it's almost just like howon instagram.
Speaker 1 (19:16):
It seems like how on instagram they do the collab
feature where the same post isposted on both accounts oh, yeah
, yeah, yeah right, but it'sactually the one video yeah,
this will be interesting if thisactually works, because I feel
like there's a lot of reallycool things that could come from
that.
Um, collabs as they are can bekind of a difficult thing
because you have to figure outokay, are you doing two videos
(19:38):
or one?
If you're doing one, whosechannel does it go on?
Um, who does the editing, whodoes like all these things?
Right, and I think a goodcollaboration is two videos, one
on each channel for variousreasons, and you point to the
other video.
Like there's tons of ways ofdoing.
It's very simple, but, um, it'salso a decent amount of work,
but at least people getsomething out of it, everyone
gets it, gets content out of it,and it's it's just.
(19:58):
I think, in a lot of ways canbe just a net positive.
This sounds interesting becauseit sounds like it cuts some of
that work in half.
Potentially, potentially Idon't I don't know because I
don't have it yet, so I'd liketo see how it works.
And then the other question ishow does this affect the
algorithm?
Because one of the things thatYouTube does is they'll roll out
features and then sometimesthey don't work right.
(20:18):
So we talked about this withDaryl Eves just a couple of
weeks ago about how he foundthat live streams were affecting
channels in a weird way.
Same thing with like premiereshad a problem when they first
came out.
They rolled out these featuresand then they affect negatively
the channel.
So I'm curious as to how thisworks.
(20:42):
Who gets quote the credit forthe video?
If it kind of lives on bothchannels, do they both get
credit?
Um, are the?
Are you in the watch history ofboth channels?
Now, if I watch that video,whose watch history do I get?
Do I get yours or I get theperson you collaborated with?
Like?
These are questions that I hopethey've thought of, because I
know I'm fair.
Speaker 2 (21:01):
That's a fair question.
Most people are.
I feel like from the creator'sside they're thinking okay, who
gets the adsense?
Speaker 1 (21:06):
though yeah.
And then who gets themonetization like because if
it's on a watch page, does itwatch page from a specific
channel?
I don't get it.
Speaker 2 (21:20):
Oh yeah, you know what You're right.
Speaker 1 (21:24):
Is it the same video on both channels or is it two
separate videos?
So there's a lot of questions.
We don't have the answers.
So I hope that this has been agreat educational part of the
podcast.
We're not answering thatquestion.
Speaker 2 (21:36):
Great, just more questions More questions.
Speaker 1 (21:39):
All we do here is ask questions.
We do not give you answers.
Okay, so I guess all that tosay that's a decent way to keep
your audience engaged, whichwould be these other things.
Like we said, youtube Shortsposting on the community tab is
such an easy win, so easy, andyou could schedule out a whole
week's worth.
Like we said, youtube shorts uh, posting on the community tab
is such an easy win, so easy,and you can schedule out a whole
week's worth of those and you'dbe surprised, like the
(22:00):
impressions that that gets.
And then, when your video comesout, you can also be in advance
saying, hey, it's gonna come outin a couple more days left.
And then you know, depending onhow, what your viewership is
like, you can do things likepremieres and stuff and then be
in the chat when you're in.
And, by the way, if you dopremieres, be in the chat please
.
There was a creator I once thatdid a premiere and they weren't
in the chat.
I'm like why are we doing this?
What is the point of it?
I can't ask any questions.
(22:20):
What's going on?
Speaker 2 (22:21):
Yeah.
Speaker 1 (22:22):
Why Don't like that?
So please, if you're going todo those and, by the way, I've
also seen a lot of smallcreators they will premiere
things months.
Don't do that.
Why are you doing that?
I've seen the schedule out.
There was one channel I thinkit was on a YouTube live on one
of our vidIQ live streams.
They must've had 20 videosscheduled out for the next
(22:42):
couple of months that werepremiered and my headphones just
fell off.
Only YouTube people are goingto see that.
Speaker 2 (22:49):
Oh, you gotta, you gotta watch the YouTube video.
Speaker 1 (22:54):
And I think that I don't know what I think.
So I I don't mind likescheduling videos out, but
premiering them is a weird thingto do because a you're teasing
something that someone's notgoing to see, and are they going
to come back three weeks later?
Probably not, probably not.
So doing that I don't think iseffective.
If you want to schedule that,just so you have content, keep
coming out, don't make thempremieres.
It's, it's a, it's not.
(23:17):
It's not a good look.
Plus, it screws up the yoursubscriber feed.
If someone is subscribed to you.
It then puts them all in thisweird situation.
Just don't do it.
If you're going to schedulevideos, that's fine, but it
keeps them invisible until theygo live, so it doesn't doesn't
mess all these things.
Just please don't do that.
Okay, that was my rant fortoday and I'm going to want you
to have a rant by the end ofthis episode, that you're going
(23:37):
to rant about something onyoutube you don't like.
You're gonna be ready for that,okay, oh man, I can't wait to
hear that, to think about it.
You got time.
I still got more.
There's another email, thisone's from jace.
Jace says so.
I got reviewed on the mainchannel and it was, and they
said to slow down a bit and totake more time to explain my
hooks.
I think is what the email ishere trying to say.
But the question I have is howlong is too long for a hook, as
(24:00):
someone that does both shortsand long form?
In short, you want to get tothe intro done as fast as
possible, or maybe not even havean intro.
Really, uh, what, since we'retalking about is long form.
I know I have more time toexplain, but how much is
overboard?
Hopefully that question sense.
So there's a lot here and it'sbasically saying I know I wasn't
there for the their channelreview.
(24:21):
This is what happened on thevid IQ channel basically said
that their hooks, I guess, weretoo fast.
But the thing is, in shorts,your hook better be fast.
In long form you might need to.
It doesn't need to be too fast,but it doesn't need to be too
slow either.
Like I want to hook you in, Iwant you to stick around.
First of all, I do want to saythat some people don't even know
what we're talking about,believe it or not, and I know
(24:42):
you're not.
You haven't been here for verylong, tina, but there's been
people that have written in andthey don't understand like what
one of 10 means or something is.
So a hook is something at thebeginning of the video that
allows people to know what thevideo is going to be about and
keeps them wanting to stay.
So it could be something likein this video I'm going to show
you how to tie your tie in under30 seconds.
(25:03):
I can't wait to show you.
And here we go.
So, like that's the thing.
It's like okay, oh, I'm gonna.
Okay, 30.
Okay, cool, I'm here.
So what Jace here is saying isthat, apparently, when they
watched some of his videos, hemaybe was saying it too fast
because he does shorts and longs, so he was applying a shorts
version of a hook to a long formhook.
What are the type of thingsthat you would tell a creator in
(25:23):
this situation, tina, when itcomes to making a hook for long
form?
Speaker 2 (25:27):
I hate to say it depends, because it does.
But if you're going from shortsto long form, hook, because
shorts typically you want tohave to under four seconds
because that's the swipe awaytime frame.
Uh, for long form, generally Isay under 15 seconds.
I hate to give numbers right,okay but generally under 15
(25:50):
seconds.
But as long as long as youjustify the thumbnail and title,
that typically generally tendsto be a good go-to spot and then
have a lead in, because there'sa difference between a hook and
a transition and anintroduction, right.
So as long as you get that hookin and basically validate the
(26:15):
person clicking on the video,that's the job of the hook, so
as long as you accomplish that,now it's about the transition in
the intro.
So I don't know if in thatreview is there were, how much
of that was in there or what itwas, but that's definitely
something to look at.
Speaker 1 (26:34):
Yeah, it's important to get people to understand what
the video is going to be about.
And talk about something thatyou are going to do in the video
.
I think the wrong thing to dois to promise something you're
never going to do.
But slowing down might also bethe cadence in which you spoke.
Again, I didn't see it Right,but some people speak fast.
I actually sometimes catchmyself speaking too fast because
(26:56):
I'm trying to get to a nextpoint, like I'll be talking,
I'll think of something next tosay, and I quickly try to finish
what I'm saying to get to thenext thing, because I feel like
that's the important thing.
I need to slow down sometimesand it could be that Again, I
didn't see Jason's channel,didn't see the video
specifically, but I have seenthat a lot in YouTube.
(27:17):
I've seen people say things sofast.
I have no idea what they'resaying and I speak the same
language.
I'm like I don't know what youjust said, no idea, and I also
think that there's something tobe said about the tone in which
you say things, so sometimessaying things anymore.
So for now, I'm speaking morein a like not monotone, but kind
(27:37):
of a more relaxed way.
I'm taking time with my words.
Sometimes I even think ahead alittle bit to see what I'm going
to say next.
A lot of times I don't thinkwhen I'm gonna say something,
but today I'm thinking right, um, and in this particular case I
I might just want to saysomething like hey, welcome to
the channel.
I can't wait to show you how totie your tie in 15 seconds.
It's going to be super exciting, uh, and let's get right into
it, which, by the way, in thelast episode we talked about,
let's get right into it.
(27:58):
People should stop saying let'sget right into it and just get
right into it.
Right, yeah, but the hookitself, it's got to be something
that's intriguing, interesting,um, kind of get your curiosity
up.
Or at the very least, at thevery very, very least, uh,
doubles down on what the titleand thumbnail were.
Because when you think about theviewer's journey, you think
about they clicked on this thingwith an expectation.
You set the expectation withyour title and thumbnail right
(28:21):
and they've agreed with thatexpectation.
The first thing they see doesit agree with everything else
that they have going into that?
If the answer is no, they'reprobably going to click away.
It could be anything too Like.
Maybe your thumbnail looks soamazing and then you click in
and it's like a bed sheet behindyou and you're like, okay, this
is.
I thought he was walking onfire and this guy's in the bed
(28:41):
sheet in his back room.
What's going on?
It could be that it could bethat you end up talking about
something completely different.
Hey guys, welcome to my 16thvideo on my channel.
I can't wait to tell you aboutthis thing.
But man, yesterday was terrible.
Speaker 2 (28:54):
I've seen that so many times on vlogs, especially
because to me, I thinkoftentimes creators, at a
certain point you assume there'sno new viewers, so you talk to
your subscribers only and yousay, hey, listen, last week I
didn't post a video because andthen it's a two minute long
(29:15):
monologue about it and a newviewer coming in has no idea who
you are.
They want to see the video andnow you're it, so it messes up
the whole entire intro I need.
Speaker 1 (29:29):
I need to just and I'm glad you said this because
it actually resets a reallyimportant thing that we probably
should mention right here everyvideo you create, just
understand this one thing thevast majority of people that are
going to see it, 99 of the time, are new people.
Um, there are exceptions, ofcourse.
When a video doesn't do well, alot of times it only went to
your subscribers, which is kindof a funny thing.
(29:51):
When you think about it like,wait a minute, it didn't do well
and only yeah, because itcouldn't go beyond that.
No one else beyond that likedit.
So if a video does well 99 ofthe time which, when you think
about it like, wait a minute, itdidn't do well in the only way
yeah, because it couldn't gobeyond that, no one else beyond
that liked it.
So if a video does well 99 ofthe time which when you shoot a
video you're hoping it goes aswell, no one knows who you are
or what you're doing or what youdid three videos ago.
They don't know any of that.
It's okay at times to fill themin if it's relevant to the
current video, but probablydon't do that at the front.
(30:12):
Um, I think dan gave some prettygood advice uh episode or so
ago when he said you know,calling calls for actions,
things like hey, watch this ortalk about this, should be done
towards the end.
When people feel like they'vegotten value from the video,
they might be more interested inthe other things you have to
say.
At that point maybe they'remore committed to you as a
person, as a creator.
At the beginning they're justlooking for a reason to not
watch your video.
(30:33):
Believe it or not, nine timesout of 10 people are clicking a
video and the first thingthey're doing is getting ready
to click off Like they'rehovering over it.
Just give me a reason.
Speaker 2 (30:43):
I'm scrolling as I'm just clicking.
I'm scrolling to see ifsomething else catches my
attention.
Speaker 1 (30:50):
Oh my.
Speaker 2 (30:50):
God, yes, yes.
Speaker 1 (30:52):
You're terrible.
Don't have Tina be a viewer ofyours.
She's not going to watch it.
You're already looking atsomething else, like I can't
wait to watch, but if they hookyou in, you go.
Speaker 2 (30:59):
Oh wait, let me unscroll, Let me watch what's
happening.
Speaker 1 (31:07):
That's really important to think about,
because you're not the only onethat does that, tina Like, for I
think a lot of people do thatSometimes.
I do that too with the watchnext, like I'll be watching
something.
And if there's a little segmentthat just I, my mind just
starts to wonder a little bitand I'll start looking over to
the side.
I'm looking for a reason tobail and I just waiting for that
reason.
And if the reason comes, likeall of a sudden they're talking
about your grandmother and I'msure she's lovely, but I don't
(31:30):
care.
I came to learn how to unclog mytoilet, bro I my water's
boiling over.
I need to figure this out.
I don't need nobody.
How granny made you an applepie.
I don't need that.
So if that's the case, I'm out.
Uh, and I think it's justimportant to leave the stuff
where you're trying to communitybuild, unless the video itself
is just a community buildingvideo, in which case you have to
understand what the performanceis going to be for something
(31:50):
like that and just be okay withit.
Uh, leave some more of thatstuff towards the end, when
people at the very least havegotten their value and they
might come back.
They're trying to connect withyou as a person, but nine times
out of 10, 90% of people arewatching your video, don't know
who you are, and just give themvalue.
So that was a really good point.
Tina is a very smart person.
This is why I like having Tinaon because she's smart.
Speaker 2 (32:12):
She's a smart person.
Speaker 1 (32:13):
Okay, next one, and this is a text message.
So again, if you're listeningto the audio podcast, there's a
link in the bottom where you cansend us a text message.
This text message came through.
We don't know what the person'sname is, but it says hey,
travis and Tina, big fan.
A few months back I posted avideo that went pretty viral.
I uploaded it at 200 subs andit got 150,000 views in its
first month and now sitting at200K.
(32:35):
That's insane.
My channel's name is SpacePotato Space Potato.
That's a great name.
You're not gonna forget that,space Potato.
My question is what the heck doI do from here?
I love this.
Do I double down to make afollow-up video or just continue
to make whatever content I wantand hope it does good?
You know this is great becauseit kind of goes into what we
just said, but it's actuallycritical in that so many
(32:58):
creators that do get a viral hitor something that does very
well do not know what to do next.
They may have heard this doubledown thing but don't understand
, a why they should do it and, bwhat it even means in your.
When you're trying to describethis to someone, how do you
describe this.
It it's not even a theory.
It's like it's a function ofdoing something after something
(33:19):
succeeds.
Speaker 2 (33:21):
So I try to explain it as clearly this worked out.
Let's not reinvent the wheel.
This is good.
You did it right.
Quote right.
It resonated with the audience,and so that's what they're
expecting.
You already have a formula here.
Let's do something similar andit's probability wise, likely to
(33:44):
do something maybe not just asgood, maybe better, maybe, but
some somewhere in that successarena.
So it's all about probability.
Speaker 1 (33:57):
Yeah, and algorithmically.
The reason you do this isbecause of the way the audience
will react to the video.
So, for example, if I comeacross a video that that so I
just got a food diet dehydrator.
I've been making fruit leathersall week.
It's amazing, wow, you makelittle fruit roll-ups.
It's amazing.
You just put some like jam onthere or some.
(34:18):
Wow, I put applesauce on andmade applesauce fruit rolls.
They're so good that's so cool.
Didn't know this was even athing, didn't know this existed,
right.
But if I come across thechannel and I actually did the
other day this is why I knowthat you can do this with um,
cranberry sauce, and I lovecranberry sauce you can make
gummies out of cranberry sauceusing this thing.
Did not know that.
(34:38):
Found a youtube channel thatshowed me how to do it right now
, so she made that video.
Me as a viewer.
I'm like that was a cool video.
If I am now shown another videofrom this creator that shows me
more cool sweet ideas or evensavory, like you know, beef
jerky and stuff you can make too.
But if I see another video thatshows me how to do other types
(35:00):
of candies with my, mydehydrator, I'm probably going
to watch it right.
If her next video is a sewingvideo, not going to watch it,
not interested.
So this is why doubling downworks, because if now I find
another video that's somethingsimilar and again similar in
that this first video was abouthow to make gummies using my
machine Now if I find anotherone that make other candies like
, okay, I'm getting value fromthis I will watch that.
(35:22):
That means YouTube.
The YouTube algorithm can lookat that and go okay, now I can
promote even more videos toTravis and people who view
things like Travis, which is howwhich I've explained a million
times for how the YouTubealgorithm works it also finds
other people with your similarwatch history.
Again, if you do somethingcompletely different.
And this text message personsaying should I just continue to
make random content and hopefor the best?
(35:43):
I mean, you can do that if youwant, but I'm going to tell you
right now what I always say ismake random content, get random
results and just expect that.
So, just from logic, it makessense to think from the viewer
perspective.
What's the next thing theywould want to watch if they just
saw that video, a follow-up,something similar.
(36:05):
That's why we say niche downand make it similar, because
that's how a human works.
Forget about the algorithm.
That's how the human works.
I want to see something that'ssimilar to what I just really
like.
If you go very far left ofcenter, they might not come back
and watch the next thing.
Now, that doesn't mean.
The thing is is that over time,you might watch a couple of
these things, but you might getbored after five or ten videos.
(36:26):
That doesn't mean you can'tstart to spread your wings
somewhat and do somethingslightly different?
You should still do somethingwith the dehydrator, because
that's what I know you for.
Maybe after that you dosomething with, like an instapot
.
I got one of those too.
Maybe I'm interested in thatnow, but you don't go from the
gummy machine to the instapot.
Maybe I don't have an instapot.
You know what I mean.
Now I'm not watching yourchannel.
Um, do you have any of thesethings, tina?
(36:46):
Do you have like an Instant Potor an air fryer?
Speaker 2 (36:48):
I have everything.
I don't use anything but thetoaster.
Speaker 1 (36:54):
Tina, stop All these great tools to make amazing food
.
You need a toaster, oh you knowwhat?
Speaker 2 (37:00):
What I do have is a Ninja, and I will say there's a
lot of Ninja recipes out there,ninja Creamy to be exact, which
can produce fruits and then youget a sherbet.
It's amazing, but they do havea lot of recipes out there and
if I'm watching somebody andthis happens a lot so a lot of
people use the Ninja Creamyspecifically because their body
(37:24):
workout gym rats and they wantto put a lot of protein in there
.
So I might watch a recipe fromsomebody like that, but if they
come out with another video thatpurely has to do with
weightlifting, I'm not going towatch that, even though it's
within their niche.
But the video that I watchedspecifically had to do with the
(37:46):
ninja creamy recipe.
So so you, it's almost one ofthose things where you have to
almost be careful with what goesviral, so to speak, and make
sure that you're okay with doingsomething similar if it does
hit you know how many creatorsI've told if you make this video
(38:06):
, just be okay with making 20more of it, just like it.
Speaker 1 (38:10):
Because so many people I've talked to have had
channels where they didsomething that they didn't
really care for.
They thought it might pop off.
It popped off and now nowthey're stuck.
I was stuck with the channeldoing things they don't want to
do and they're like well, whatdo I do?
Now I'm like well, start a newchannel, I guess that's not it
it's actually such a commonproblem.
Speaker 2 (38:28):
This is usually big creators coming to me where they
get stuck in a niche becausesomething worked.
They did it over and over andover Two, three years later they
feel burnt out.
They're thinking about startinganother channel.
But then there's that thingwhere Ludwig he experienced
(38:50):
where starting a whole newchannel is a whole other
challenge, and it's more of apsychological challenge than
anything, because they alreadyhave all the skillset.
Speaker 1 (38:59):
Yes.
Speaker 2 (39:00):
And sometimes, yes, you do have to start another
channel.
Speaker 1 (39:04):
Yeah, I've been through this.
It is difficult If you have anego.
It's definitely going to kickyou in your ego.
It's definitely going to humbleyou.
Uh, it's a very humblingexperience and uh, but it's good
.
I mean, depending on where youare in your life and in your
creator journey, maybe you needthat challenge.
Maybe sometimes people need areset and maybe the now that
(39:25):
they know how to succeed they'relike okay, now I can do the
stuff I really want to do, but Ican do it correctly.
I feel like that was kind ofthe case with my channel
initially is, you know, I didwhat worked, whatever, and I
kind of wish that I named itdifferently, so that if I did a
Travis MCP channel like actualTravis channel, that it could be
just more about me and Iwouldn't care how things you
know succeeded or didn't,because it's more me, rather
(39:47):
than having something that wasnot related to me at all.
I just happened to be in it andnamed it after me.
So I you gotta think aboutthese things in advance and it's
hard to do, but that's whylistening to this podcast can
help you kind of alleviateyourself from making these
issues and problems later andfixing them now, like while
you're still early, because alot of people listening, it's
very early for you, um, so I'mgoing to come back to you
(40:08):
because I said I would.
Uh, what's the tina pet peeve ofthe week?
Is there something on youtubethat you see is the pet peeve
that you don't like?
Speaker 2 (40:17):
oh man, that's so hard.
Pet peeve with youtube.
Speaker 1 (40:22):
I'll tell you what dan's was?
I think I don't know if I toldyou this.
Dan said that his was.
When people show on screen oh,only 30% of your subscribe.
Please hit the subscribe Likehe hates that.
I know it doesn't bother me.
I'm like, well, he's justshowing it because it works like
Rob's one.
Rob hates that, okay.
Speaker 2 (40:40):
I have one.
This is very specific to onespecific channel, though.
I don't know how many people dothis.
I'm doing back-to-backsponsorships.
Oh my gosh.
Speaker 1 (40:52):
Yeah, who?
Who does that?
What sociopath does that?
Oh, you're gonna tell me afterthe podcast, that's for sure.
You're gonna tell me this.
Speaker 2 (40:58):
I need to know that but then in my head I'm thinking
, well, good for you, but I'mgonna skip over all of this.
Speaker 1 (41:05):
That's why that skip thing is really good right back
to back?
I've never heard.
I mean, having two sponsorshipsin one video seems kind of
excessive to me anyway.
But back to back is wild.
Speaker 2 (41:16):
That's back to back, yeah, but not only that, it's
back to back content, back toback to different sponsors, so
it's actually maybe four to sixsponsorships in one video.
Speaker 1 (41:29):
How long is the video ?
Speaker 2 (41:31):
It's a podcast, so it's usually an hour and a half
two hours long.
Speaker 1 (41:34):
Okay, all right.
Well, that's to me that makesmore sense.
Speaker 2 (41:36):
Okay, I'm going to let them back, just spread it
out.
Speaker 1 (41:40):
It's a commercial.
Speaker 2 (41:43):
I pay YouTube premium .
Speaker 1 (41:46):
I'm telling you, we were just talking about that.
We were talking about thepricing of that with the family
thing.
Are you on youtube premiumfamily at all?
No, what's what's going on?
People off.
Uh, and I talked about thislast episode where, uh, you know
youtube family the.
The wording implies you're okaywith your family.
Now it really means household.
Now they're changing it so thatif they aren't in the same
(42:07):
house, they're kicking peopleout.
But but what if you don't livewith your mom anymore and you
just like that, that's relevant,right, like that's a family.
That's my mom.
Why can't you use my account?
You're like nah, bro, you needto.
You need to live at home untilyou're eight, I guess.
Speaker 2 (42:22):
Well, yeah, they got to make money, so.
Speaker 1 (42:25):
I suppose, yeah, YouTube definitely has to make
money.
Anyway, we want to thank andappreciate and show love to Tina
.
Of course she's been herebefore.
We'd love to have her again.
She does such a killer job here.
We appreciate you Great.
Of course you are a coach andthe funny thing is we had a
message.
I think I shared this with youa while back on one of the first
episodes you came on.
Someone was like I want Tina'smy coach, but she's full.
Speaker 2 (42:50):
That's wild, that that must have been really cool
to hear.
Yeah, no, that that was veryflattering.
Um what?
I don't know if it's the sameone we're talking about, but
they got in.
Speaker 1 (42:55):
They got in, yes, yeah, they did were they excited
to say, yeah, they're like hey,I got it, yeah, so it's amazing
yeah so do you haveavailability now?
Speaker 2 (43:07):
but I don't have availability.
Speaker 1 (43:08):
Okay, you're full now or not, but I don't have
availability.
Okay, you're full now.
Okay, let's be clear, you can'tget her now Because she's too
bougie, but we have amazingcoaches.
Speaker 2 (43:17):
They're all amazing.
Speaker 1 (43:20):
Yeah, we might have some others on, just so people
can get to know some of them.
And because the coaching hereat Fit IQ is really important,
there's a link in thedescription, I believe, to help
you get one-on-one coaching andthe show notes as well, if
you're interested.
So yeah, while you can't getTina now, although depending on
when you're listening to thispodcast, maybe you can always
check.
This is true, maybe you'relistening three weeks from now
(43:42):
and there's one opening, likethis person's like okay, I'm
good, I had enough Tina for now.
And they're like oh, I wantTina.
I just heard Tina, she'samazing, she is amazing.
Speaker 2 (43:51):
Be aggressive.
Speaker 1 (43:52):
Like that link.
That's right, and never give up, Never surrender For everyone
else.
Thank you so much for comingthrough.
Of course, you can hit thesubscribe button if you're here
on YouTube and if you'relistening to the podcast on
audio platforms.
Please leave us a five-starreview and if
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