October 6, 2025 • 51 mins
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We dig into why subscribers don’t equal views, how to pivot without wrecking your channel, and why designing a bingeable path beats chasing a one-off hit. Tori shares a new-channel case study that hit 23k views in three uploads and the input goals that kept her sane.
• subscribers do not equal views and momentum matters
• burnout, niche boredom and the cost of a hard pivot
• wedging: mixing what works with where you’re going
• input goals over vanity metrics during pivots
• designing a viewer journey and target videos
• new fitness channel strategy and early monetization progress
• search vs browse, SEO for humans, and TV viewing growth
• building funnels for coaching and selling to the right viewers
• community, Discord stages and creator mindset
• the channel’s value proposition and long‑haul thinking
Join our Discord—links in the description and show notes. It’s free
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
We've said this before, but I'm gonna say it
again.
Subscribers do not equal views.
You can have a millionsubscribers if you're not
uploading.
At some point your channel'sgonna dry up.
SPEAKER_01 (00:06):
YouTube, you're you're in it for the long haul.
So thinking about it for thelong haul from the beginning is
so smart.
SPEAKER_00 (00:13):
Hey, welcome to the only podcast that brings you all
the best things every singleweek, sometimes twice a week.
My name's Travis, and I'm herewith a very special guest,
someone who's never been onbefore, because you know I like
to spice things up from time totime.
New member of the team here atVidIQ, Tori, how are you doing?
SPEAKER_01 (00:30):
Oh, thank you for the warm welcome, Travis.
I'm doing great.
I'm so excited to be on thepodcast.
SPEAKER_00 (00:36):
We're really super excited to have you here.
And for those that have beenwatching for a while, um, there
might be a couple of you thatactually might recognize Tori.
Let me explain why.
So Tori isn't new to VidIQ perse.
I mean, kind of-ish, but shejust recently came over to the
team that does all the videostuff.
But um, she's doing a lot ofcommunity managing.
So in Discord, which we'll talkabout here in a second, you may
have seen or heard her.
(00:57):
And potentially, we have a lotof people listening that have uh
taken on coaching.
You might recognize her as oneof the vid IQ coaches.
She used to be a coach here.
So tell us a little bit aboutyour background, uh, what the
kind of things you like to do,and and that sort of thing.
SPEAKER_01 (01:09):
Yeah, yeah, absolutely.
So I have been creating on theplatform for over six years now,
and just find myself more andmore obsessed with it the longer
I get in my YouTube journey.
And I had the opportunity tojoin the vidIQ team as a coach.
And I just love the opportunityto connect with people in the
space who are just as obsessedwith YouTube as I am.
(01:30):
It's just been such a rewardingexperience.
And now moving over to theDiscord side of things, it's
just been so community orientedand it's been so, so exciting to
be able to connect andcollaborate and just talk all
things YouTube.
SPEAKER_00 (01:45):
Yeah.
So for people who've listened tothe podcast for a while, I've
mentioned the Discord multipletimes.
There's a link in thedescription and in the show
notes to join our Discord.
It's free, by the way.
And for those who don't knowwhat Discord is, it's kind of
like what how would you describewhat Discord is for people
who've never actuallyexperienced it before?
SPEAKER_01 (01:59):
Oh man, I feel like it takes me back to like like
it's like a chat room.
Like we can just hang out andtalk to each other.
Uh, we've got stages that we doonce a week on Thursday where we
can all actually communicatewith like getting on stage and
actually having really greatconversations.
And I feel like it's a great wayto take the connection just like
(02:20):
one step further.
We're doing some office hours,we've got challenge threads,
just like your home to talk allthings YouTube with other people
who are just really into theculture and the platform just as
much as you are.
SPEAKER_00 (02:33):
And that's that's a thing that I've talked about
many times in this podcast.
One of the it's a weird thing tobe a YouTube creator because
nine times out of ten, no onethat you know in real life has
any idea what you're talkingabout.
When you talk aboutclick-through rates and one of
tens, and they're like, I don'tget it, but uh good for you.
But when you can talk to otherpeople, yeah, I don't know who
you are.
That's great.
I don't know what that means,but it could what's an uh what's
(02:54):
an attention, what's retentionrate?
I don't know what that means.
But when you get around otherpeople that do understand,
there's a special connectionthat happens uh between you and
the other person or multiplepeople, and how much more
inviting it feels, and how coolit is to be able to talk to
people who have the samelanguage as you to say the same
things you and understand whatyou mean when you're like, man,
I had a 10 of 10.
(03:14):
I feel terrible.
I'd done that before.
I know what that feels like.
What an amazing opportunity thatis.
And that's absolutely free toget in.
Um, there'll be a link in theshow notes and in the
description of the video uh ifyou're watching on YouTube.
So Tori will meet you there.
She'll be there.
She's there all the time doingthe time.
All the time, talking to all thepeople.
And uh, I think you've beendoing it for as of the recording
(03:35):
of this podcast, what, just amonth or so?
SPEAKER_01 (03:38):
Yeah, just over a month.
It's been oh, it's been so fun.
I feel like I'm really startingto get to know everyone, and
we've we've got some good stuffcoming up for next month,
event-wise, too.
SPEAKER_00 (03:46):
Yeah, so make sure you come on through.
Again, that's free for you.
And if you are one of the paidusers of VidIQ, you actually
have little spaces just for you,which is super cool.
So make sure you check on bythere and uh come on through.
Matter of fact, I did a stage umwith uh with Tori uh just a week
or two ago.
Uh that was lots of fun andanswer a bunch of questions from
people live in the chat.
All right.
So if you're new to the podcast,uh, I'm here to let you know
(04:08):
that we're here to help you growyour YouTube channel.
And uh I have different guestson every week.
We have a lot of fun doing that.
And uh because Tori has abackground now in coaching
creators and has done it forVidIQ, I thought it would be
really cool to have her come up,especially as a new member of
the team on the Media Houseside, um, to find out more about
what the podcast is aboutbecause she's never been on a
podcast before, which is wild.
I think pretty much everyone hasbeen on a podcast at least once
(04:29):
at this point.
SPEAKER_01 (04:30):
Um, but this is your first one.
I know.
As much of a chatter as I amtoo, it's funny that I've really
never dove into the podcastworld.
I just I just love a good chat.
SPEAKER_00 (04:39):
You you listen to a lot of podcasts.
SPEAKER_01 (04:41):
I do.
I love listening to podcasts.
I feel like my brain is alwaysjust busy.
So it's a great way for me, likewhen I'm on walks or doing
things around the house, to likejust keep it going.
I love learning things andhearing other people's
perspective.
It's just such a cool way toreally listen to some deep
dives.
I feel like sometimes I'm justreally looking to go deep on
(05:04):
something, and a podcast is likethe perfect place to do that.
SPEAKER_00 (05:07):
I love that.
So, with this, as this is apartial candy podcast, I would
love to hear what your favoritecandy or sweet treat is because
we need to know more about you.
We know everything about aperson if they tell us what
their sweet treat is.
SPEAKER_01 (05:18):
Reese's pumpkins specifically, the pumpkin-shaped
ones that come out forHalloween.
SPEAKER_00 (05:23):
Hold on, hold on.
Reese's you mean likepumpkin-flavored Reese's?
SPEAKER_01 (05:27):
No, they're like shaped like pumpkins.
They do them like seasonally,the different shapes.
I think the pumpkin ones forsome reason taste better.
I don't know if like thechocolate peanut butter ratio is
different, but I will die onthis pill.
SPEAKER_00 (05:38):
Okay, listen, I like that.
I like that you do that.
Okay, I respect it.
Um, all right.
So, what we're gonna do here,we're gonna talk about a couple
things um today.
I do want to get into somethingbefore we go to the emails and
text messages that you guys havesent us this week.
Uh, because I'm kind of um so asyou know in this podcast, we
don't typically talk about ourown personal channels.
We do get a lot of people askingabout our personal channels, we
just don't typically go intothat.
(06:00):
But today we are gonna do alittle bit of that just because
I want to share some insightsand some experiences I'm having.
And then Tori actually has somereally interesting things that
she can share with newercreators as well.
Because as we know, there arepeople that listen to this
podcast that not only are verynew to YouTube, some haven't
even started their channels yet.
So I love to give some insightsfrom someone who's been doing
it.
For those who don't know, uh,I've been content creating since
2018.
(06:21):
Um, and uh in my my journey hasbeen interesting because I think
I did a lot of research early onas well.
I uh love the way a lot ofpeople listen to this podcast
do, but we didn't I didn't havea podcast like this to listen
to.
There was no Discord to go to.
There were none of the thingsthat that are afforded to all of
you now didn't exist.
There were no YouTube shorts.
Uh there were none of thesethings.
None of these things.
(06:41):
Way back in my day.
Way back in my day in 2018,before there were wheels and
electricity.
Uh I was, yeah.
So I will say this.
Going into YouTube, I thought Ithink I knew more about what to
expect than the average creatorat that time.
Having said that, as being acreator, I think over time you
start to learn even more thingsthat no one could ever tell you
(07:02):
until you experience it.
Like you have to experience it.
So specifically, um, the reasonI'm bringing this up is because
uh I think when I created mychannel, I knew I wanted to do
tech-related content, and I did.
Uh it's because I was I lovetech and I I always have have
something tech related, and Ijust it just made sense.
So I think I I made the smartmove there.
(07:23):
However, I kind of pigeonholedmyself into a uh an area of tech
that after a while I kind of gotbored with.
And I think the hardest thingfor most channels, especially
after you get established, ispivoting.
It's a terribly hard thing.
It's crushing, it's soul soulsapping.
Because while you can pivot achannel, it can be a long time
(07:44):
before it actually takes.
We've talked about this on thischannel before, but I want to
talk a little bit about myexperience as of late uh and
some of the things that gothrough my mind because this
thing with we don't people don'ttalk about this enough, like the
feelings.
SPEAKER_01 (07:57):
No, I I love this conversation because I actually
pivoted my channel earlier thisyear too.
Um, so I feel like I'm I'm soexcited to hear your experience
with it.
SPEAKER_00 (08:06):
Oh, I can't wait to hear this.
We're definitely we're gonnatalk about it.
We talked pivoting a coupleweeks back, and people were
really interested.
So I kind of want to talk touchon this again.
So, what I did was I took uh Itook some time off because I
kind of got burned out on thesubject matter, right?
So I've been I've been just moreinto the vidIQ thing and really
haven't paid attention to mychannel.
Every once in a while, I'll justthrow something up random, but a
lot of stuff that was off niche,right?
(08:26):
Because I was just I didn'treally want to talk about that
thing anymore.
Like I'm kind of over it.
Um and that's been the case forthe last couple of years.
I want to say two to threeyears.
So when you do that, no matterwhat size your channel is, when
you don't upload as often, yourchannel does die.
And I want to dispel a myth forpeople who are new content
creators.
We've said this before, but I'mgonna say it again.
(08:46):
Subscribers do not equal views,does not equal anything.
You can have a millionsubscribers if you're not
uploading, after at some pointyour channel's gonna dry up.
It it just will.
I mean, you've seen thiscoaching team, people, right?
SPEAKER_01 (08:59):
Yeah, I mean, absolutely.
Momentum is really, reallyimportant in consistency, and I
think that's why we talk aboutconsistency so much.
SPEAKER_00 (09:08):
Yeah, it's it's something that um can be
surprising for people who aregetting who are new into
YouTube.
Um so anyway, all that to saythat for a couple of years I
didn't do anything, and youcould really call my channel
kind of dead at that point.
I was just uploading things I'mmore passionate about, things
I'm more interested in.
But the other day, last week, uhmore specifically, um something
(09:31):
happened in the niche that I'min that I was like, I could do a
video about this.
I mean, I I actually have somethoughts on it.
It wasn't something I wanted todo real well, it was something I
was like, I kind of want to talkabout it, but you know, and and
after having done so many thingsin the pivot that were failing
in a lot of ways, but Iunderstood why.
(09:51):
Like, I get it.
Different audience, Iunderstand, I understand.
I was like, let me just do thisthing and I'll kind of subtly
shout out the other stuff I'mdoing while getting in the
audience that I know willprobably come for this content.
I did not know how successfulthat piece of content would be.
I actually just thought it wouldbe okay.
I thought maybe I'd get 10,000views because again, I haven't
(10:14):
uploaded anything specific uh inthis niche for over a year and
consistently for like two orthree years.
Like it's been a long time.
The channel was dead.
Uh, it did very well.
And then, of course, like you'resupposed to do, I followed up on
it just the other day.
It did very well as well.
The funny thing about it is inboth videos, I basically told
(10:36):
people to not subscribe.
In the second video, afterpeople were subscribing the
first video, I literally toldpeople don't subscribe because
I'm not doing this type ofcontent anymore.
I'm doing other stuff.
Over two videos, I got over 700people subscribed after telling
people do not subscribe to me.
What was interesting about it ispeople in the comments liked
that.
They they I saw people say, Ihate when people tell me to
(10:58):
subscribe.
So I'm subscribing to you, youcan't tell me what to do, which
I think is hilarious, right?
SPEAKER_01 (11:02):
You reverse engineered that a lot.
I didn't even mean to.
SPEAKER_00 (11:06):
So that might be a new thing to try.
Tell people don't subscribe andsee what happens.
You might be surprised.
Um, but it really has methinking now, okay, so now this
channel is kind of revitalizingitself, but what does it really
mean?
And I know, having talked to andcoached other content creators
over the years, that this wouldbe an opportunity for me to get
back into that niche and and youknow, revitalize the channel.
(11:28):
And I could then do somethingthat I probably should have
always done, which is pivoted mychannel while still doing the
content that works.
That's what I should have done.
I call it wedging.
Start wedging in content of thenext thing.
I didn't, I never did that.
I know to do it.
I've taught people to do it foryears.
I just I was so burned out thatI just cut it off.
So I think that's what I'm gonnado.
And I'll tell you my mind, mythought process in this, because
(11:50):
I want you to do the same amountof detail on your pivot.
I want to hear your exact story.
I want you to go in detail aboutall this.
So when it first startedhappening, my my thought was I
was I was flattered.
Um, all the love in the commentsblew me away.
I'm very I'm very humbled bythat.
But it also gives you a falsesense of, oh yeah, I I'm great
again.
(12:11):
And I I know enough to know thatthis is going to end.
Like this is a the reason why Idid so well is because I timed
it perfectly.
I know the type of content thatworks in this niche.
I I'm I'm good at this,otherwise I wouldn't have gotten
to where I was.
But I also know that despite thefact that things went well and
things can be revitalized andpeople want me to come back,
(12:32):
that the reasons that I leftbefore haven't really changed.
The niche is what it is, viewswill go up and down depending on
time of year.
You might put a whole bunch oftime into videos and they won't
go anywhere.
Whereas these two videos, Ibarely spent any time on them
and they went everywhere, right?
So I feel like I have to reelmyself in, reminding myself that
(12:56):
it's not like, oh, I'm back andeverything's good again.
No, this is temporary, and Ireally have to think back to the
reasons that I stopped and givemyself new reasons to continue
forward if I don't want to goback to just doing that thing.
Because I don't, I do want tostill pivot, but this is a good
opportunity for that.
So tell me your your story abouthow you pivoted what was going
(13:18):
through your mind during thepivot and everything since.
I would love to understandwhat's going on.
SPEAKER_01 (13:23):
Yeah, absolutely.
So I've pivoted my channeltwice, actually, once
semi-unsuccessfully and onesuccessfully.
Okay.
Um, and I think a lot of it,like you said, is how you go
about the pivot.
It's those audienceexpectations, right?
Because it's gonna be totallyjarring if you're going from
talking about like cooking totalking about tech.
(13:44):
Like that is a complete 180.
Whereas if those two niches thatyou're kind of pivoting between
are a little bit more aligned,you're gonna be able to do this
a little bit more gracefully.
And I think it's reallyimportant to go into a pivot
with expectations that likeyou're not gonna want to hang
out in your analytics for alittle bit.
Like just do your thing, justwork through the pivot.
The analytics are gonna tellyou, you know, kind of what
(14:05):
you're expecting it to tell you.
You're switching audience,you're having to pull in a new
audience.
And yeah, there may be a littlebit of overlap, especially if
you built a really tight-knitand close community.
But there more often than not isgonna be a little bit of a dis
uh misalignment where you'regoing to have to kind of let
those audience members drop offand call in new ones.
So I always try to havesomething to focus on that's not
(14:26):
analytics oriented.
So I like to set like kind ofinput goals through a pivot.
So I was focusing on was Ireally thinking through my
target audience when I wascrafting my videos, my new
target audience that I washoping to connect with.
Was I hitting my uploadschedule?
Was I posting once per week?
Kind of focusing more on thethings I could directly control
through that time period, Ithink is such a great way to
(14:48):
stay focused and not kind of getlost in those like temporary
wins within the analyticsbecause they do feel so good
when something works.
Um, so that helped me a lot kindof navigate that period.
And it was a much more biggerpivot, my first pivot.
So it was it was a bit of a dryspell.
And then my second pivot was alittle bit more of kind of a
niche down type of pivot.
(15:09):
And I started to see some reallygood success with it.
But I also started to kind offeel like I had pigeonholed
myself a little bit after likekind of two months of doubling
down on this.
Now I'm very much kind of stuckin this new corner that it's so
funny how your audience kind ofcan control a pivot sometimes.
Like my audience told me whatthey wanted, and I was like,
cool, we're gonna do that.
And now I'm like, oh, this iswhat we're doing now.
SPEAKER_00 (15:30):
Yeah, exactly.
SPEAKER_01 (15:33):
So it's it's been an adjustment because I've been
kind of starting to deal withthat a little bit of that
burnout, like, okay, how manymore of these videos can I make?
Is this something still excitingto me?
Um, so now I'm kind of workingthrough that phase of it, like
trying to figure out how to keepit exciting for myself.
But from like a growthperspective, really kind of
staying consistent with formatand topic does really help.
(15:53):
And I feel like that's kind ofthe constant creator battle is
like chasing those passions, butalso kind of sticking with the
strategy.
And it's just about findinglittle things that you can do to
like reignite that excitementwhile kind of staying in a
certain lane.
SPEAKER_00 (16:06):
I think it's super important also to um reiterate
something that I always say,which is it depends on what
you're trying to accomplish.
If your goal is to have fun onYouTube, then a lot of the
things we're talking about maynot be relevant to you.
It might just be you want tojust make silly videos, and
that's totally okay.
However, your expectationsshould be in line with that.
(16:28):
And I think that's what's reallyimportant.
You shouldn't think, oh, I canjust do any random thing and I'm
gonna get tons of views becausethat's probably not going to
happen.
Uh, if you are random with yourcontent, your views will
probably be random.
That's kind of the way YouTubeworks.
Um, if you want to grow yourchannel, then I think it's
important as early as possible,especially if you're just
starting or if you're still kindof a newer content creator,
(16:49):
you're still trying to figure itout, to figure out the type of
content you feel like you can dofor years consistently over and
over again and not get bored of.
There's probably things that youlike to do right now that you've
been doing for years, you'relike, yeah, I can talk about
this or make videos on this therest of my life and it'd be
cool.
The thing that you want to kindof avoid is looking for things
that work, but you're nottotally interested in.
(17:12):
Because then it becomes a job.
And a job ain't nothing butwork.
And I don't know how much ofy'all want to do that, but I'm
not trying to do that.
I'm trying to have fun.
Um, so I feel like if you're ifyou're trying to grow a channel
that you're gonna be impassionedabout and love, then what Tori
said is super important.
You figure out what you're gonnabe okay with and something that
(17:35):
also works at the same time, butthat you can create constantly
over and over and over again andfeel okay about rather than
getting yourself into a box,which I felt I did the same
thing, and I'm stuck now.
I'm trying to break my way outof the box, and it's so
difficult at some point.
It's so difficult, and at somepoint.
SPEAKER_01 (17:50):
Oh, it really is because then you kind of want to
just fall back into what'sworking.
You're like, Well, but it'sworking, right?
SPEAKER_00 (17:56):
It's like a drug.
SPEAKER_01 (17:57):
It is terrible.
Those positive analytics, man,they keep you coming back.
SPEAKER_00 (18:02):
Bro, I just did two one of tens in a row, and I'm
like, oh, I remember thisfeeling, I feel good again, and
I I you have to really rip reinyourself in.
You have to feel as you have tofeel almost the same exact way
about a one of ten as a ten often emotionally.
Like, you know, analytically,you can go, okay, well, what did
(18:22):
I do wrong?
Let's fix it.
But I would never I I try totell content creators don't get
so excited about one of tensbecause what's gonna happen when
a ten of ten comes up is you'regonna feel just as bad.
And you shouldn't.
You should be like, okay, A,either it didn't work, or B,
maybe it still will work.
My most viewed video of all timewas a 10 of 10 for like nine for
like three months straight.
SPEAKER_01 (18:42):
Oh, I've seen that happen so many times, right?
SPEAKER_00 (18:45):
So many times, yeah, you can't give up on it.
So, you know, I I just wouldn'tput too much um of your own
self-worth into some of thesenumbers.
You use it as an ail as a toolto move forward.
SPEAKER_01 (18:57):
Speaking of like the one of ten, ten of ten thing, I
have a question for you.
Something I've been kind oftoying around with recently is
I've been focusing on trying tohave my videos hit the top one
of five because then I know I'mconsistently building momentum
and moving in a good direction,even if everyone is not a one of
ten, I'm still improving myaverages over time, which is
(19:18):
moving my channel in a positivedirection.
And it's been a much healthiermindset for me to hang out in.
SPEAKER_00 (19:23):
I love that.
That's a really good um way tothink of it.
Uh, top five is easier to hittoo, rather than because you
might have one like so.
There's this this um these lasttwo, there's no way I'll hit,
I'll beat these.
So now I've got to do eight morevideos.
I gotta do now ten more to getthem out because they're the two
newest.
I have to do 10 more videos toget rid of those two to ever
have a chance at a one of tenagain.
(19:45):
It is gonna be impossible for meto get a one of ten for the next
10 videos.
It's just not possible.
The the velocity of those twovideos, it won't happen.
So I'm gonna have a bunch ofthree, four, five, six, seven,
eight, nine, ten of tens for thenext 10 videos.
Think about that.
Ten videos.
I'm not gonna hit one or two.
SPEAKER_01 (20:03):
That's like over two months, even if you're like if
you're uploading weekly.
So like that's some time.
SPEAKER_00 (20:09):
Yeah, I'm not looking forward to that.
I'm just saying.
Like, it was great at first, itwas great for this weekend, and
it's gonna suck for the next twomonths, though.
I'm gonna tell you right now.
SPEAKER_01 (20:18):
In the trenches, yeah, really.
SPEAKER_00 (20:20):
Now, that's for established channels.
But uh, Tori has something she'sbeen doing uh since she left
coaching, which I really want tohear about, which is you started
a new channel.
This is gonna be super relevantfor a lot of people listening,
either people that have startedtheir channels recently, have
not started their channels yet,or people that are kind of just
still new.
Tell us about why you did thisand what has happened.
(20:42):
Give us as much detail aspossible.
SPEAKER_01 (20:44):
Awesome.
So, in the in the way backmachine, uh I was a chemistry
major in college.
So I'm like very interested inan experiment, right?
I love it.
I love running an experiment,and I think that's something
that really excites me about theplatform is that you can kind of
learn and look at the data andrun those experiments.
So after I joined coaching, mymain channel I've been running
(21:05):
for six years, we've beenthrough some pivots.
I wanted to see how much fasterI could get a channel monetized,
knowing kind of what I wasdoing, getting into it from the
start.
So it took me a little over twoyears to monetize my first
channel.
So that was kind of thechallenge I set out.
If I get really intentionalabout who this channel is for,
what the type of content is, canI kind of fast track the process
(21:29):
of connecting with my audiencewith this new channel?
So I posted a video and it waskind of a I guess intro to the
channel video, kind of layingthe premise of my story in the
niche and kind of setting up mybackground to give me a little
bit of credibility andrelatability in the space.
Um, and it was a story I hadnever really like played around
(21:50):
with storytelling like this.
And it was another skill I wasreally excited to kind of start
leaning into because I think itreally makes a huge difference
in um how people respond to yourcontent and connect with your
content.
So I put the video out, and asexpected with a new channel, we
got a solid 11 views over liketwo or three weeks.
And you know, we're justchugging away.
I think it's a good kind ofreset of expectations too to get
(22:13):
you out of like the analyticsweed, like just creating to
create for the love of creatingand trying out something new.
And then I think I was two orthree uploading my third video,
and I popped back into my studioand things went crazy.
The video blew up and is nowsitting at over 23,000 views,
and I'm halfway to having thechannel monetized after only
(22:36):
three uploads.
SPEAKER_00 (22:37):
That's insane.
So, what let me ask somequestions because that is crazy.
That's very difficult to do withlike one or two.
That's very difficult.
I don't even know if I could dothat at this point.
Well, I could if I went for likeviral content, but I think if
anything that's like normal, Idon't I don't know that I could
do it.
So just tell us the generalniche that it's in and what you
did to kind of research whatthat first video should be and
what the video following upvideo should be.
SPEAKER_01 (22:59):
Yeah, absolutely.
So I started a channel in thefitness space.
So the first video, um, I haveseen a lot of success with
transformational style contentwith uh a lot of people I was
coaching.
So I wanted to really lean intothat.
So I went like hardcore on likemy transformation story with my
fitness journey.
I lost over 80 pounds a coupleof years ago.
(23:21):
So I really wanted to like sharethat story and very nice.
Um, so the research that I did,I really wanted to kind of think
back to the space that I was inwhen I was starting my fitness
journey because that's kind of,I guess, my target audience.
And I think it's funny how a lotof times your target audience
can kind of be a prior versionof yourself.
SPEAKER_00 (23:38):
Yes, yes.
SPEAKER_01 (23:40):
Yeah.
So I really got intentionalabout putting myself back in
that headspace and kind ofwriting down the things that I
was struggling with when I wasgetting through, like
identifying the pain points andwhat I would be looking for out
of the platform.
And I thought this would be agood video to start with because
it kind of allows someone to seethat like I haven't been fit my
(24:00):
whole life.
Like I'm starting where they'restarting, and I think it was a
really good differentiator forme in the space.
And it's so hard sometimes tofollow up those big hitter
videos because now I'm like, oh,I don't want to break it.
Like the champ, the channel ischanneling.
SPEAKER_00 (24:15):
Let's go.
SPEAKER_01 (24:17):
So I really tried to think what would be most
valuable for someone to watchnext from me.
So like they've seen that it'spossible for them.
So what would be the naturalnext step?
So my thought process, like,here's maybe the five or six
things that are holding you backfrom starting to see that
progress.
So that's what I went with formy follow-up video.
(24:38):
And it's sitting around 2,000views.
We haven't had another bighitter yet, but for a new
channel, I feel like difficult.
Yeah, I feel like it workedreally well.
So I leaned into atransformation style title with
that one as well, and went alittle bit more like these are
the six things holding you backfor the thumbnail.
Um, and I think that's a reallygood way to think about it is
(25:01):
like what would someone whowatched this video need to know
next to continue their journey?
And that's what I would do as afollow-up.
SPEAKER_00 (25:09):
Yeah, and I talk about this a lot actually, the
um what I call a target video.
So when you're creating a video,uh especially if you're, let's
say, for example, you have abacklog of videos um that exist
already.
I I I always preach like whenyou're creating a new video,
what's your target video?
Where are you sending people to?
What is the thing that they willmake sense to watch after the
(25:31):
video you're making?
Like what makes sense?
And that's how you get bingesessions, and that's how people
come and you get uhrecommendations and so exactly
what you're saying is exactlyit.
You're doing it from the theother side of the fence, which
is I don't have any of thebacklog, I need to make it now.
But the concept is exactly thesame.
Like, what is the next videothat person wants to watch?
It is the one of the mostsuccessful ways to grow a
(25:52):
YouTube channel that most peopledon't talk about.
That's why we talk about it hereon the podcast because you
listen deep.
You want to listen like you'rewhat are we like 20-something
minutes into this thing?
You're just now hearing this,and it's like, yeah, I think
I've heard that before.
Well, if you've heard it before,you haven't done it.
What's going on?
What are we doing?
Why are we spending our timemaking this podcast for you if
you're not doing the thingsthat'll help you grow?
(26:12):
Tori literally just told you shegot 20,000 views on a video on
nothing else on that channel.
No shout-outs from otherchannels, right?
SPEAKER_01 (26:20):
Nope.
SPEAKER_00 (26:20):
No one else.
SPEAKER_01 (26:21):
I wanted this to be like a fully organic experiment.
I didn't tell anybody that I wasstarting the channel except for
Jen.
I love that.
SPEAKER_00 (26:28):
I love that.
I think that's that's amazing.
I think that's one of thecoolest things because a lot of
times um we'll see viewers andstuff say, well, but you're
already there, you don't knowwhat it's like.
Um, and I've started multipleother single channels here and
there.
Um, and it's not easy.
I get it.
And then even pivoting, I wouldin some ways say that I don't
know which is actually worse topivot or or starting a new
(26:49):
channel.
They're both very difficult.
Very, very difficult.
I mean, technically, I startedthis vidIQ podcast channel.
We didn't really have any shoutouts at the beginning, and then
other personal channels go alongthe way.
Um, that's amazing.
That's really cool to hear, anduh, it's very encouraging.
And I think if anyone'swondering, like, well, can I
still do a YouTube channel andget views and get it?
Yeah.
I mean, you said you're almostmonetized, and it's like three
videos?
(27:09):
What?
That's crazy.
Shorts with that, or is thatlong form?
SPEAKER_01 (27:13):
Nope.
I'm not a short scal myself.
I I love that.
SPEAKER_00 (27:17):
I love that.
SPEAKER_01 (27:19):
All long form.
So I would say if you are reallytrying to start a new channel,
to before you start like eventouching YouTube as a platform,
sit down and think about yourfirst eight to ten videos as a
viewer journey.
When I want someone to fall ontomy channel, I don't want them to
just watch one video and poponto another.
I want to create an experiencethat someone can really get deep
(27:40):
into with me.
So think through how your firstfew videos are telling a bigger
story for the channel, howthey're working together, what
problems you're solving, whatplaylists you want to start
building from the beginning,because that's already going to
set you up strategically to behitting that repetitious format,
which is also going to help youfrom a growth perspective.
(28:00):
So I would sit down and untilyou have those first eight to 10
videos planned out and workingtogether to tell a larger story,
I wouldn't even touch mycomputer unless, say, you know,
you do your brainstorming on thecomputer.
But um, I wouldn't touchYouTube.
I would really just think whoyou're trying to connect with
and the story that you're tryingto tell to them on a larger
(28:21):
scale, not on a video by videobasis.
And I think that's what set thischannel up for that initial
growth because that first videodidn't pop off until the third
video went up.
But now they're all able tosupport each other and work
really well together.
And I was able to see sometrickle down recommend
recommendations from that firstvideo to those couple um to
(28:44):
follow it.
And I'm breaking that thousandview mark pretty consistently.
SPEAKER_00 (28:48):
That's incredible.
So, where are you on themonetization uh scale of things?
What do you need left?
SPEAKER_01 (28:54):
I am sitting at about 520 subscribers and 3,000
watch hours.
So I'm getting the watch hours.
Um now we gotta get thesubscribers.
SPEAKER_00 (29:03):
Yeah, yeah, yeah, yeah.
You gotta get the go do those uhcalls to action.
That's great.
But 500 subscribers on threevideos with that many watch
hours.
I mean, there's people with alot more videos than that, with
a lot less of all of that.
Um, okay, so now we're gonna gointo the part where y'all have
written into us.
We love this, my favorite partof the show.
Uh, this first one will becoming from the text messages.
(29:23):
Of course, if you're listeningto the audio podcast, you
probably already know this.
There's a link in the show notesthat allow you to send us a text
message.
And this first one is fromAndrew, who has written us many
times before.
He says this is less of aquestion and more of an
observation that I thought wouldresonate with some of your
audience.
YouTube is so fickle sometimesthat every now and then you get
that video that surpasses all.
If you're in the partner programand he makes you a lot of money.
(29:44):
So we just talked about thisironically.
Like, yeah, absolutely.
Exactly that.
And it's great.
We all love the one of tenvideos, but as we all know,
those are few and far inbetween.
Oh Lord, you never said nothingthat ain't more true than that.
Uh, the non one of tens, thoseare.
The bread and butter videos ofmy channel.
I can't look at those asfailures.
(30:04):
I have to look at those as thevideos that truly keep me going.
The big videos, the outliers,the those are the cherries on
top.
The cream of the Cadbury egg, ifyou will.
That's my favorite uh candy.
SPEAKER_01 (30:14):
I love it.
SPEAKER_00 (30:15):
Uh, it's hard to stay motivated.
So every time you put out avideo, you are winning and doing
more than you were when youweren't putting out videos.
As long as you're focusing onproving that one little thing,
each and every time you'vealready won, the outliers will
come, but they aren't your breadand butter.
Andrew are speaking the truth.
He's spitting, as they say.
SPEAKER_01 (30:32):
I love all the food analogies in there, too.
SPEAKER_00 (30:35):
This is what we do here.
We we eat.
Now, I will say that I haveindeed also lost a bunch of
weight over the last couplemonths.
That's the other thing that uhcame through the comments on the
videos.
Because I hadn't really uploadedin a year, people hadn't seen my
weight loss and they were like,oh my God, what's going on?
I'm like, I'm just trying to dothings, you know, that's the way
it is.
Um, but I love that.
Thanks, Andrew, for sending thatalong.
And I think it is reallyimportant because the vast
(30:56):
majority when another thing alot of people don't know is that
uh typically 80% of the viewscome from 20% of the videos on a
channel.
It's a very small group ofvideos that spurn these big
channels to get a lot of views.
It's mostly from just a smallgroup of videos that are
overperforming that kind of pushthe whole channel upwards.
So that's normal, completelynormal.
Don't fear weird about it.
(31:17):
Okay.
Now, this next one's gonna be aquestion.
So, Tori, you better be readybecause you're probably gonna
have to answer it because I'mnot that smart.
SPEAKER_01 (31:23):
All right.
All right, giving me a lot ofcredit there.
SPEAKER_00 (31:26):
Well, we're gonna find out if you're good.
Hi, Tube Talkers.
Peeps is the right answer, okay,for like candy.
Like peeps, I hate peeps.
SPEAKER_01 (31:34):
I hate peeps as well.
All right.
SPEAKER_00 (31:36):
Uh, I'm nine months into YouTube, still finding my
niche through experimentation.
I've posted topics ofpsychology, education, even
outdoor adventures, which hasshifted my audience from 50-50%
female-female to 90-10%male-female.
Now I'm thinking of pivoting tocommunication skills tied to my
background as an English teacherand an instructional coach.
(31:57):
With what only 140 subs.
Should I take the transitionslowly or rip the band-aid and
just start a fresh channel?
Long-term goal, building acoaching business and using
YouTube as a content marketingthoughts.
Now, before we get into kind ofthe nitty-gritty, uh, YouTube's
a great funnel.
It's called a funnel where youbring in a bunch of people and
then yeah.
Great funnel.
Uh, it's an SEO monster and uhcan definitely get you uh a lot
(32:19):
of a lot of business.
But let's talk about this 140subscriber channel that's been
pivoting left, right, andcenter.
You want to pivot again.
Uh, what are your thoughts onthis as you uh hear this email?
SPEAKER_01 (32:28):
I was gonna say this is a creator after my own heart.
Um, I'm definitely an ADHDcreator myself.
I love getting excited about newrandom things and I love good
side quest.
So I would say just because thischannel has pivoted so much
already, there's probably somuch funky data going on behind
the scenes on who your viewershould be.
(32:50):
Just because, I mean, if youthink about it from like a TV
show perspective, theconsistency in like the type of
content works because like onMondays, I watch The Bachelor.
And every Monday I sit down andI expect a certain type of
format from my episode of TheBachelor.
And if they were to putsomething else on TV on Monday
in that time slot, the way thatthat would throw my week off, I
(33:11):
like I can't even explain it toyou.
Oh my gosh.
So I always try and think ofcontent like from the viewer
perspective.
Like if you can create thatrepetition, people are gonna
show up every week and they getexcited about expecting that
format.
And if you throw them somethingtotally different, they might
not be interested in it all.
And then slowly over time,they're gonna stop checking in.
(33:32):
So I would probably in thissituation just rip off the band
aid and start a new channel andtry and start it with a little
bit more focus this time.
Um, and then if you want to goon a side quest, do it on the
other channel um just forfunsies.
That way you are building reallyum consistent viewer data and
the algorithm is going to reallystart working with you because
(33:53):
it understands the type ofcontent that you're making and
exactly who they should put itin front of.
SPEAKER_00 (33:58):
Yeah, and and don't feel afraid if you're like at
140 subscribers of using thatsame channel.
I mean, we but the thing is wealso don't know how many videos
you've put up.
So that's the other thing.
If you know that you're pivotingto this other thing, I would
unlist all the other videos.
If they have nothing to do withwhat you're gonna be doing
moving forward, unlist them andmove forward.
100 subscribers, not a big deal.
I actually, that my channel thatI use now was 100 subscriber
(34:18):
channels, just and I used tojust put crap up and then I just
use it for my main channel.
So you can totally do it.
Um, but Tori is right, like youhave to kind of understand where
you're going.
So it's a good thing that you'relistening to a podcast like
this.
That means you're taking thingsseriously.
You really want to understandthe nuts and bolts of how to
make this thing move.
And with that, it willdefinitely move you forward in
the right direction.
You kind of have a cheat code bybeing so interested in advance.
(34:41):
A lot of people just upload andjust not understand what
happened.
Like, I think that worked, Idon't know why that worked.
Like, they have no idea.
But when you take the time,you're investing time to listen
to like a podcast like this, andthen uh using like fit IQ tools
and stuff, it really shows thatyou're committed to this.
So, what Tori's telling you isessentially the rest of your
journey, super simple.
And then just experiment withinthat niche because the thing
(35:03):
that you think you might be goodat might not be the exact thing
you're good at on video.
Like you might actually bereally good at something else.
You might you might have asuperpower that you're not even
aware of that people will love.
So definitely get out there onceyou get that niche kind of set
situated, and then let us knowhow it went.
We'd love to hear more about it.
SPEAKER_01 (35:21):
This would be a good situation too, since they are
kind of hoping to eventuallyhave it become a marketing
funnel to think about thosefirst eight to 10 videos from
that lens.
How are these videos workingtogether to get that person
closer and closer to want to buyfrom me?
Because typically, if you'respeaking like in marketing, it
takes like seven touch pointsbefore someone is going to
(35:41):
convert a sale.
So you want to think how arethose seven videos getting me
closer to building that trustwith someone that they want to,
you know, put the credit card inor bounce to my website?
So I would get reallyintentional about the journey
that you're going on there.
Start with maybe like a higherlevel video for first, like kind
of your top of funnel content,your discoverable content, and
then get into those things thatare slowly going to work towards
(36:04):
building that trust and havingthat connection with someone
that they are going to say,okay, this person is where I
want to be and they're gonnahelp me get there.
SPEAKER_00 (36:11):
I've told the story before, but I I want to bring it
up again because I think it'srelevant to this creator.
Um, years ago, when I was uhdoing uh coaching, there was
this guy who had a channel inthe UK about real estate taxes
or something.
It was like super niche, kind ofweird.
Like, who's going to YouTube towatch this sort of thing?
Nice guy.
(36:32):
And I remember like when hefirst came to me, I think he was
averaging like 128 views pervideo, which when I thought
about like that makes sense.
I mean, I mean, I'm not lookingfor tax information about my uh
real estate, like that's superniche, but okay.
And uh we started workingtogether.
We only worked together for acouple of months, and uh it was
the it was the best last call Ihad with this guy because he
(36:53):
goes, you know what?
I don't I don't need any more.
And I and I remember I rememberlooking at his views and like
they were up to like 300 andsomething.
He goes, We've done so much morebusiness that I can't even I
can't even do anymore.
Like I can't even if we got moreviews, I'd be in trouble because
he'd have to hire people, andthat's the thing he didn't want
to do.
That's so awesome.
Just by doing that little bitbecause we focused on the right
(37:14):
viewers.
We didn't focus on more views,we focused on the right viewers,
and he got so many of the rightviewers that he was overwhelmed
with business, which was great.
It was the best kind of goodbyeI've ever had from a creator.
He was so happy, so excited.
He's like, I got it now, thankyou so much.
And it's so funny to be like,this guy graduated from coaching
with 300 views per video, but hewas fine with it.
(37:36):
He was more than fine with itbecause he was making a lot more
money than people to make 10times that uh on YouTube videos.
SPEAKER_01 (37:42):
Well, and that's why it's so important to design your
strategy with your goal in mind.
If your goal is to build salesfor your business, it might not
be like advantageous to goviral.
That might be a logisticalnightmare for your company.
SPEAKER_00 (37:56):
Absolutely.
No one thinks about that.
No uh okay, another textmessage.
Um, this one says, hi, love thepodcast.
I listen to it on my commute andmarathon training runs.
I have a channel that I've beengrinding for about five years,
running for my best life, whichhas about 2k subs.
I know I need to be moreconsistent and possibly niche
down to see more growth.
However, a friend told merecently that the reason why
(38:17):
bigger channels have videos thatget thousands of views
immediately is because they payfor SEO services, which puts
them at the top of rankings.
After all the things I'velearned from experts, including
you guys, this is not true.
But I wanted to check and see ifthere's any truth to this.
If so, I'd be very disappointed.
I love the thought of knowingthat this big creators grinded
out to become successful.
Thank you for all the valuableadvice you provide.
(38:37):
Cheers from afar.
Okay, Anthony.
Um so both things can be true,and that's where we are on this.
Depending on what you mean bybig creators and which videos
and channels you're talkingabout, for the most part, it's
yeah, it's real.
Like it just took a while to getthere, and that's the thing.
It's what happened to me.
It's it happens to creators allthe time.
Having said that, there arepeople out there, and I actually
(39:00):
know a couple that uh pay forservices to make their views go
up.
And sometimes it's it'slegitimate, like they're
advertising, using advertising,like the you know, which we
talked about before, ad wordsand stuff, which you really
shouldn't use to grow yourchannel because it's not
actually helping you in any way.
It just makes the view number goup, but it doesn't do anything
to help grow your actualchannel.
And then there's other lessscrupulous uh we'll say uh pay
(39:25):
services you can use that justtry to clout chase, I guess.
Um and you should definitely notdo those either because you can
get your channel canceled forall that.
So if you're listening to thepodcast, just grind it out like
you've been doing and and be ofcourse more intentional with
your your stuff.
You say you even know you needto niche down, do those things.
(39:45):
So, no, whatever your friendtold you is not completely
untrue, but it's not blanketstatement true.
What are your thoughts on this?
SPEAKER_01 (39:53):
I think again, it's it's just a balance.
Like SEO is important, but froma viewer perspective, if I'm
looking online for a specifickeyword, titles with that
keyword in it are going to jumpout at me more than videos that
don't have it.
So I think it's more aboutdesigning your videos with SEO
to really connect with theperson that you're hoping to
(40:15):
reach.
So if I'm really trying to reachsomeone who's like super into
sourdough bread, if I make avideo just about different kinds
of bread, they're not gonnawatch it because they're looking
for sourdough bread in specific.
So your keywords are just gonnahelp connect your content with
who is looking for it a littlebit more, but always running it
through that human filterbecause at the end of the day,
(40:35):
that's who's watching andsupporting the channel, and
that's who's gonna help grow thechannel is the people on the
other side.
SPEAKER_00 (40:41):
Yeah, and remember that SEO is let's break that
down a little bit, search engineoptimization, which means um
when people search forsomething.
Now, immediately the first thingI always tell people is remember
what that means because it's notthe same.
So 70% of all views on YouTubeactually come from the
recommendation engine, notsearch.
Search is an intention, and it'sso important to understand what
(41:02):
that means.
If you're making search-relatedcontent, get to the point much
faster because that's whatpeople want.
If I'm looking at how to tie atie, I got 10 minutes to get it,
get my tie tied on before I gotto get out of this house.
I'm not looking for an hour-longvideo about how to tie a tie.
I'm gonna need you to keep itunder two minutes, right?
Looking for a solution, yeah.
And I'm probably not gonnasubscribe because I need to get
out of this house.
(41:23):
I'm not even gonna remember whoyou are.
That's SEO, that's search-based,that's intention-based.
Nothing wrong with that.
And as a matter of fact, you canbuild a business off that
because maybe in that tie video,I go, I actually like that tie
once.
I want to buy that.
Oh, there's a link in thedescription.
Boom, affiliate sale.
Like, there's good stuff to behad from search, but you know,
explosive growth doesn't tend tohappen from search unless it's a
(41:44):
news related thing.
Search is meant what they callevergreen, it's actually tied
with evergreen, right?
So you get views over a longperiod of time.
Um, but still, the amount ofviews per subscriber is
different than something likethat's more browse-based, which
is more kind of in your face,more cloak clickbaity, more
interesting to uh a storytellingarc.
(42:04):
I don't again wanna I don't needa storytelling on how to unclog
my toilet.
I just need to know how tounclog my toilet.
Things are going bad right now,right?
I need I don't I don't need 30minutes of like why your aunt
showed you this one time ago.
I don't care.
I things are floating in mybathroom.
I need to hurry up and go fixit, please.
Um, so yeah, just something elseto keep in mind.
We'll go more into that anothertime.
(42:26):
Uh, final one is an email.
If you want to send us an email,you can do that at theboost at
vidik.com, the boost atvidik.com.
And this one comes from a B Lo.
B-Lo, interesting name.
B Lo Brown, which funny becauseit's like D Lo Brown, which is a
WWE wrestler back in the day.
Uh, I never comment or likevideos, partly because I have
little faith it will be seen.
But after binging all theYouTube music talk, oh, all the
(42:48):
YouTube music tube talk podcastup to this point.
Here's my attempt.
I think what he what he's sayinghere is he watched our podcast
through YouTube Music, whichmakes sense because podcasts on
YouTube do go through YouTubeMusic.
I completely forgot about this,but it's a it's a thing that it
actually is uh a good benefitfor it.
My channel is coming.
I've prepped for months,unknowingly, for years, for a
(43:09):
time such as this.
See, we have preppers.
We have I love it.
SPEAKER_01 (43:13):
I'm a big planner.
SPEAKER_00 (43:15):
Are you?
Well, you'd love our audience.
SPEAKER_01 (43:18):
No, I'll be in a I'll be in Notion for like days
before anything actually likestarts to become anything.
SPEAKER_00 (43:24):
Oh, that's funny.
Um, I have copious amounts ofresearch, branding, and content
ideation scheduled out longbefore I begin.
Uh it sounds like uh this islike your this might be your
favorite creator ever of alltime, Aaron.
SPEAKER_01 (43:36):
This is like this is like Yeah, no, we're gonna get
along great, me and BLO.
SPEAKER_00 (43:41):
Uh I have even confirmed with three separate
AI, ChatGPT, Perplexity andGrock, that I've not only
discovered a gap in the YouTubemarket, but will also be able to
coming in at the right time onYouTube.
It will do well not because I'ma great YouTuber, but because
I've wanted to create a TV showsince childhood.
It's just now that uh YouTubewill be the platform for it,
perfect for this new wave of uhYouTube TV watchers.
(44:02):
Now, before I continue thisemail, I do want to say it's
been stated over the last coupleof months that uh television
growth has exploded on YouTube.
This is true.
And I actually saw this on myown channel just this past week,
where TV was the second mostused device, which kind of
shocked me.
Like I knew it was alreadygrowing, I've known this for
years, but to actually see it inanalytic was like, whoa, that's
(44:25):
huge.
So I love that uh he knows this.
So he's done a lot of research,it's great.
SPEAKER_01 (44:30):
Yeah, like 48% of my audience watches on TV.
SPEAKER_00 (44:33):
Oh my gosh, which means you gotta produce for
that.
We'll talk about that in anotherpodcast.
I think that's a reallyinteresting subject.
Like, how do you shoot for TV?
Because there are some thingsyou need to consider.
I have something to say.
Dare I say legendary.
The niche you ask, survivalcomedy.
That's all I can say for now.
Whatever that means.
Survival comedy.
Okay.
SPEAKER_01 (44:50):
I'm curious.
It's why I am too.
SPEAKER_00 (44:53):
He knows that he knows that the hook.
He's got the hook in an email.
I'm now at the point whereprepping any further is just a
delay on execution.
It's time to begin.
I do want to thank everyone atVit IQ for unknowingly equipping
me further into the journey.
We don't know each other, but Ifeel we might someday soon.
First of all, I love that.
Listen, stake your claim and flyyour flag.
I love it.
(45:14):
As for my question, what issomething you wish someone would
ask you about YouTube, but noone ever does?
I love questions like this.
What is your question that youwish people would ask you,
knowing what you know now, Tori,that they don't ask?
I love this question.
SPEAKER_01 (45:34):
Oh man, there's like there's so many things.
Ah, I feel like I wish someonewould ask about the story of a
channel as a whole, because Ifeel like I feel like a lot of
times we're not looking at thechannel as a story in and of
itself.
We're looking at things on avideo by video basis.
(45:54):
And I really love to nerd out onlike kind of the higher level
bird's eye view of a channelbecause that's I think where the
big story is.
That's where the bigger journeyis.
And I think a lot of times weget too like lost in the sauce
and forget to kind of look atthe bigger picture.
SPEAKER_00 (46:11):
Oh, so good.
That actually is so true.
The overarching kind of uh whatwe call the um the uh what's the
word, what's the phrase I'mlooking for?
Um my gosh, my brain just saidno.
SPEAKER_01 (46:25):
Like the hero's journey, sort of, maybe like the
point of the channel.
Like, what is your um Oh, likeyour mission, your mission
statement.
SPEAKER_00 (46:31):
Yeah, yeah.
Something like that.
SPEAKER_01 (46:32):
Value proposition.
SPEAKER_00 (46:34):
Your value prop.
There it is.
Why?
I say it 18 million times amonth and uh I forgot it today.
Your value prop.
Yeah, exactly that.
Like, what is the point?
I love that.
And no people don't ask that.
They don't, they literallydon't, because they don't think
about it, which is fine.
Understandable.
I think the thing I would say isI wish that.
Well, first of all, a lot of thepeople who email in us ask us
really smart questions anddeeper thinking questions, which
(46:56):
I love, which is one of thereasons I love doing the
podcast.
But I I would love more peopleto ask more about the things
that people don't talk about,like what's it like on a
day-to-day basis?
What are the bad things aboutbeing a YouTuber?
What are the things that no oneever told us about that we have
to live with, like taxes andlike all these things that are
really important um that arecritical to being a YouTuber?
(47:17):
And no one mentions it becausewe're just trying to figure out
what the next keyword is we'resupposed to use or whatever.
And you know, it's like thatthat's cool, I guess, and I'll
answer it.
But I would love those morethought-provoking questions,
just like this, as a matter offact.
I think it's a great question.
SPEAKER_01 (47:31):
I was gonna say this question was such a good one.
I love that too, because I feellike there's so much nuance that
like when I committed tostarting my first channel, oh my
goodness, I had no idea what Iwas getting into.
SPEAKER_00 (47:45):
And you've been doing it for years now.
SPEAKER_01 (47:46):
Yeah, yeah.
Six years in, I still learn newthings.
SPEAKER_00 (47:49):
So a time machine will be made tomorrow.
You get to go in it and tell oldTori, who's just about to click
publish for the first time.
What are you gonna tell her?
SPEAKER_01 (48:00):
Okay, this is gonna sound contrary to everything
I've said.
So I want to hear it.
SPEAKER_00 (48:03):
Let's hear it.
SPEAKER_01 (48:03):
Stop planning so much.
I feel like I held myself back alot, especially in early days,
overthinking things a little bittoo much, how I was showing up,
how I was speaking.
And I think it almost kind ofdeterred people from connecting
with me because I wasn't beingauthentic.
I was like really overthinkinghow I was showing up.
(48:24):
And it kind of kept me frommaking more content, connecting
with people and finding my voicefaster because I was so worried.
Yeah.
SPEAKER_00 (48:33):
Yeah.
Being overly strategic.
SPEAKER_01 (48:35):
Yeah, I'm an overthinker for sure.
So I would go back and tell herto just make some videos and she
she can do the overthinkinglater.
SPEAKER_00 (48:43):
I love that.
No, it's such a good piece ofadvice because I think that's
something that a lot ofcreators, even right now, could
use as a piece of advice forthem.
Right now, stop overthinkingthings, get out there and do it,
and then let us know about it.
Of course, you can email us atthe boost of video.com, you can
uh send us a text messagethrough the audio podcast, or
you can come through the Discordbecause that's where we'll be.
I've been there a couple times.
Tori's in there all the darntime.
(49:04):
If you have listened to thispodcast and you want to say, I
like that Tori.
I want to go talk to her.
She's in Discord right now.
Links in the description andlinks in the show notes.
Get over there, it's free.
And uh you can say hi to theTori and all the other people
over there in Discord.
Tori, anything else you want tolet us know uh before we let you
go?
SPEAKER_01 (49:21):
Well, I have to know what you're gonna tell 2018
Travis when you go in the timemachine.
SPEAKER_00 (49:27):
First of all, put down them Twinkies.
Uh I love the fudge rounds, butyou got you can't have them for
lunch, breakfast, and dinner.
You gotta just every once in awhile.
SPEAKER_01 (49:38):
That would be a good ad for a prior Tory, too.
SPEAKER_00 (49:41):
I know, right?
I think ultimately, um, I thinkI was pretty well prepared, but
I I will say that A, a lot ofthe myths online were wrong, and
I I learned that over timeanyway.
I maybe learning it was actuallythe better, the better move.
But uh to be smarter about theniche selection because I change
interests anyway, pretty prettyregularly.
(50:03):
And I feel like I should havegone maybe broader somewhat so
that I could kind of play arounda little bit more, but I didn't
know.
Things started working, so Istarted doing them.
I was doing the right thing, Iwas doubling down, but I didn't
think like years ahead.
I was like, oh, I could do thisfor a year or two, easy, no
problem.
Okay, but what happens when thatyear or two is gone?
Then what?
Like, oh, okay, you got yoursilver plate button now.
unknown (50:22):
What?
SPEAKER_00 (50:22):
Uh I'm bored.
I don't know.
What am I supposed to do?
I don't know.
The goal's gone.
What do I need?
I don't know.
So I think that would be it.
Yeah.
SPEAKER_01 (50:30):
I feel like that's such a good way to look at the
platform too, because it's notusually like a short platform.
Like, you know, YouTube, you'reyou're in it for the long haul.
So thinking about it for thelong haul from the beginning is
so smart.
SPEAKER_00 (50:44):
I think that's great.
So if you like this, make sureyou leave us a comment below.
And of course, five stars on anyof the podcasting platforms that
allow you to rate us would beamazing as well.
And like always, we will be backagain to do this all over again
as we do every single week.
We'll see y'all in the next one.
We've said this before, but I'm gonna say it
again.
Subscribers do not equal views.
You can have a millionsubscribers if you're not
uploading.
At some point your channel'sgonna dry up.
SPEAKER_01 (00:06):
YouTube, you're you're in it for the long haul.
So thinking about it for thelong haul from the beginning is
so smart.
SPEAKER_00 (00:13):
Hey, welcome to the only podcast that brings you all
the best things every singleweek, sometimes twice a week.
My name's Travis, and I'm herewith a very special guest,
someone who's never been onbefore, because you know I like
to spice things up from time totime.
New member of the team here atVidIQ, Tori, how are you doing?
SPEAKER_01 (00:30):
Oh, thank you for the warm welcome, Travis.
I'm doing great.
I'm so excited to be on thepodcast.
SPEAKER_00 (00:36):
We're really super excited to have you here.
And for those that have beenwatching for a while, um, there
might be a couple of you thatactually might recognize Tori.
Let me explain why.
So Tori isn't new to VidIQ perse.
I mean, kind of-ish, but shejust recently came over to the
team that does all the videostuff.
But um, she's doing a lot ofcommunity managing.
So in Discord, which we'll talkabout here in a second, you may
have seen or heard her.
(00:57):
And potentially, we have a lotof people listening that have uh
taken on coaching.
You might recognize her as oneof the vid IQ coaches.
She used to be a coach here.
So tell us a little bit aboutyour background, uh, what the
kind of things you like to do,and and that sort of thing.
SPEAKER_01 (01:09):
Yeah, yeah, absolutely.
So I have been creating on theplatform for over six years now,
and just find myself more andmore obsessed with it the longer
I get in my YouTube journey.
And I had the opportunity tojoin the vidIQ team as a coach.
And I just love the opportunityto connect with people in the
space who are just as obsessedwith YouTube as I am.
(01:30):
It's just been such a rewardingexperience.
And now moving over to theDiscord side of things, it's
just been so community orientedand it's been so, so exciting to
be able to connect andcollaborate and just talk all
things YouTube.
SPEAKER_00 (01:45):
Yeah.
So for people who've listened tothe podcast for a while, I've
mentioned the Discord multipletimes.
There's a link in thedescription and in the show
notes to join our Discord.
It's free, by the way.
And for those who don't knowwhat Discord is, it's kind of
like what how would you describewhat Discord is for people
who've never actuallyexperienced it before?
SPEAKER_01 (01:59):
Oh man, I feel like it takes me back to like like
it's like a chat room.
Like we can just hang out andtalk to each other.
Uh, we've got stages that we doonce a week on Thursday where we
can all actually communicatewith like getting on stage and
actually having really greatconversations.
And I feel like it's a great wayto take the connection just like
(02:20):
one step further.
We're doing some office hours,we've got challenge threads,
just like your home to talk allthings YouTube with other people
who are just really into theculture and the platform just as
much as you are.
SPEAKER_00 (02:33):
And that's that's a thing that I've talked about
many times in this podcast.
One of the it's a weird thing tobe a YouTube creator because
nine times out of ten, no onethat you know in real life has
any idea what you're talkingabout.
When you talk aboutclick-through rates and one of
tens, and they're like, I don'tget it, but uh good for you.
But when you can talk to otherpeople, yeah, I don't know who
you are.
That's great.
I don't know what that means,but it could what's an uh what's
(02:54):
an attention, what's retentionrate?
I don't know what that means.
But when you get around otherpeople that do understand,
there's a special connectionthat happens uh between you and
the other person or multiplepeople, and how much more
inviting it feels, and how coolit is to be able to talk to
people who have the samelanguage as you to say the same
things you and understand whatyou mean when you're like, man,
I had a 10 of 10.
(03:14):
I feel terrible.
I'd done that before.
I know what that feels like.
What an amazing opportunity thatis.
And that's absolutely free toget in.
Um, there'll be a link in theshow notes and in the
description of the video uh ifyou're watching on YouTube.
So Tori will meet you there.
She'll be there.
She's there all the time doingthe time.
All the time, talking to all thepeople.
And uh, I think you've beendoing it for as of the recording
(03:35):
of this podcast, what, just amonth or so?
SPEAKER_01 (03:38):
Yeah, just over a month.
It's been oh, it's been so fun.
I feel like I'm really startingto get to know everyone, and
we've we've got some good stuffcoming up for next month,
event-wise, too.
SPEAKER_00 (03:46):
Yeah, so make sure you come on through.
Again, that's free for you.
And if you are one of the paidusers of VidIQ, you actually
have little spaces just for you,which is super cool.
So make sure you check on bythere and uh come on through.
Matter of fact, I did a stage umwith uh with Tori uh just a week
or two ago.
Uh that was lots of fun andanswer a bunch of questions from
people live in the chat.
All right.
So if you're new to the podcast,uh, I'm here to let you know
(04:08):
that we're here to help you growyour YouTube channel.
And uh I have different guestson every week.
We have a lot of fun doing that.
And uh because Tori has abackground now in coaching
creators and has done it forVidIQ, I thought it would be
really cool to have her come up,especially as a new member of
the team on the Media Houseside, um, to find out more about
what the podcast is aboutbecause she's never been on a
podcast before, which is wild.
I think pretty much everyone hasbeen on a podcast at least once
(04:29):
at this point.
SPEAKER_01 (04:30):
Um, but this is your first one.
I know.
As much of a chatter as I amtoo, it's funny that I've really
never dove into the podcastworld.
I just I just love a good chat.
SPEAKER_00 (04:39):
You you listen to a lot of podcasts.
SPEAKER_01 (04:41):
I do.
I love listening to podcasts.
I feel like my brain is alwaysjust busy.
So it's a great way for me, likewhen I'm on walks or doing
things around the house, to likejust keep it going.
I love learning things andhearing other people's
perspective.
It's just such a cool way toreally listen to some deep
dives.
I feel like sometimes I'm justreally looking to go deep on
(05:04):
something, and a podcast is likethe perfect place to do that.
SPEAKER_00 (05:07):
I love that.
So, with this, as this is apartial candy podcast, I would
love to hear what your favoritecandy or sweet treat is because
we need to know more about you.
We know everything about aperson if they tell us what
their sweet treat is.
SPEAKER_01 (05:18):
Reese's pumpkins specifically, the pumpkin-shaped
ones that come out forHalloween.
SPEAKER_00 (05:23):
Hold on, hold on.
Reese's you mean likepumpkin-flavored Reese's?
SPEAKER_01 (05:27):
No, they're like shaped like pumpkins.
They do them like seasonally,the different shapes.
I think the pumpkin ones forsome reason taste better.
I don't know if like thechocolate peanut butter ratio is
different, but I will die onthis pill.
SPEAKER_00 (05:38):
Okay, listen, I like that.
I like that you do that.
Okay, I respect it.
Um, all right.
So, what we're gonna do here,we're gonna talk about a couple
things um today.
I do want to get into somethingbefore we go to the emails and
text messages that you guys havesent us this week.
Uh, because I'm kind of um so asyou know in this podcast, we
don't typically talk about ourown personal channels.
We do get a lot of people askingabout our personal channels, we
just don't typically go intothat.
(06:00):
But today we are gonna do alittle bit of that just because
I want to share some insightsand some experiences I'm having.
And then Tori actually has somereally interesting things that
she can share with newercreators as well.
Because as we know, there arepeople that listen to this
podcast that not only are verynew to YouTube, some haven't
even started their channels yet.
So I love to give some insightsfrom someone who's been doing
it.
For those who don't know, uh,I've been content creating since
2018.
(06:21):
Um, and uh in my my journey hasbeen interesting because I think
I did a lot of research early onas well.
I uh love the way a lot ofpeople listen to this podcast
do, but we didn't I didn't havea podcast like this to listen
to.
There was no Discord to go to.
There were none of the thingsthat that are afforded to all of
you now didn't exist.
There were no YouTube shorts.
Uh there were none of thesethings.
None of these things.
(06:41):
Way back in my day.
Way back in my day in 2018,before there were wheels and
electricity.
Uh I was, yeah.
So I will say this.
Going into YouTube, I thought Ithink I knew more about what to
expect than the average creatorat that time.
Having said that, as being acreator, I think over time you
start to learn even more thingsthat no one could ever tell you
(07:02):
until you experience it.
Like you have to experience it.
So specifically, um, the reasonI'm bringing this up is because
uh I think when I created mychannel, I knew I wanted to do
tech-related content, and I did.
Uh it's because I was I lovetech and I I always have have
something tech related, and Ijust it just made sense.
So I think I I made the smartmove there.
(07:23):
However, I kind of pigeonholedmyself into a uh an area of tech
that after a while I kind of gotbored with.
And I think the hardest thingfor most channels, especially
after you get established, ispivoting.
It's a terribly hard thing.
It's crushing, it's soul soulsapping.
Because while you can pivot achannel, it can be a long time
(07:44):
before it actually takes.
We've talked about this on thischannel before, but I want to
talk a little bit about myexperience as of late uh and
some of the things that gothrough my mind because this
thing with we don't people don'ttalk about this enough, like the
feelings.
SPEAKER_01 (07:57):
No, I I love this conversation because I actually
pivoted my channel earlier thisyear too.
Um, so I feel like I'm I'm soexcited to hear your experience
with it.
SPEAKER_00 (08:06):
Oh, I can't wait to hear this.
We're definitely we're gonnatalk about it.
We talked pivoting a coupleweeks back, and people were
really interested.
So I kind of want to talk touchon this again.
So, what I did was I took uh Itook some time off because I
kind of got burned out on thesubject matter, right?
So I've been I've been just moreinto the vidIQ thing and really
haven't paid attention to mychannel.
Every once in a while, I'll justthrow something up random, but a
lot of stuff that was off niche,right?
(08:26):
Because I was just I didn'treally want to talk about that
thing anymore.
Like I'm kind of over it.
Um and that's been the case forthe last couple of years.
I want to say two to threeyears.
So when you do that, no matterwhat size your channel is, when
you don't upload as often, yourchannel does die.
And I want to dispel a myth forpeople who are new content
creators.
We've said this before, but I'mgonna say it again.
(08:46):
Subscribers do not equal views,does not equal anything.
You can have a millionsubscribers if you're not
uploading, after at some pointyour channel's gonna dry up.
It it just will.
I mean, you've seen thiscoaching team, people, right?
SPEAKER_01 (08:59):
Yeah, I mean, absolutely.
Momentum is really, reallyimportant in consistency, and I
think that's why we talk aboutconsistency so much.
SPEAKER_00 (09:08):
Yeah, it's it's something that um can be
surprising for people who aregetting who are new into
YouTube.
Um so anyway, all that to saythat for a couple of years I
didn't do anything, and youcould really call my channel
kind of dead at that point.
I was just uploading things I'mmore passionate about, things
I'm more interested in.
But the other day, last week, uhmore specifically, um something
(09:31):
happened in the niche that I'min that I was like, I could do a
video about this.
I mean, I I actually have somethoughts on it.
It wasn't something I wanted todo real well, it was something I
was like, I kind of want to talkabout it, but you know, and and
after having done so many thingsin the pivot that were failing
in a lot of ways, but Iunderstood why.
(09:51):
Like, I get it.
Different audience, Iunderstand, I understand.
I was like, let me just do thisthing and I'll kind of subtly
shout out the other stuff I'mdoing while getting in the
audience that I know willprobably come for this content.
I did not know how successfulthat piece of content would be.
I actually just thought it wouldbe okay.
I thought maybe I'd get 10,000views because again, I haven't
(10:14):
uploaded anything specific uh inthis niche for over a year and
consistently for like two orthree years.
Like it's been a long time.
The channel was dead.
Uh, it did very well.
And then, of course, like you'resupposed to do, I followed up on
it just the other day.
It did very well as well.
The funny thing about it is inboth videos, I basically told
(10:36):
people to not subscribe.
In the second video, afterpeople were subscribing the
first video, I literally toldpeople don't subscribe because
I'm not doing this type ofcontent anymore.
I'm doing other stuff.
Over two videos, I got over 700people subscribed after telling
people do not subscribe to me.
What was interesting about it ispeople in the comments liked
that.
They they I saw people say, Ihate when people tell me to
(10:58):
subscribe.
So I'm subscribing to you, youcan't tell me what to do, which
I think is hilarious, right?
SPEAKER_01 (11:02):
You reverse engineered that a lot.
I didn't even mean to.
SPEAKER_00 (11:06):
So that might be a new thing to try.
Tell people don't subscribe andsee what happens.
You might be surprised.
Um, but it really has methinking now, okay, so now this
channel is kind of revitalizingitself, but what does it really
mean?
And I know, having talked to andcoached other content creators
over the years, that this wouldbe an opportunity for me to get
back into that niche and and youknow, revitalize the channel.
(11:28):
And I could then do somethingthat I probably should have
always done, which is pivoted mychannel while still doing the
content that works.
That's what I should have done.
I call it wedging.
Start wedging in content of thenext thing.
I didn't, I never did that.
I know to do it.
I've taught people to do it foryears.
I just I was so burned out thatI just cut it off.
So I think that's what I'm gonnado.
And I'll tell you my mind, mythought process in this, because
(11:50):
I want you to do the same amountof detail on your pivot.
I want to hear your exact story.
I want you to go in detail aboutall this.
So when it first startedhappening, my my thought was I
was I was flattered.
Um, all the love in the commentsblew me away.
I'm very I'm very humbled bythat.
But it also gives you a falsesense of, oh yeah, I I'm great
again.
(12:11):
And I I know enough to know thatthis is going to end.
Like this is a the reason why Idid so well is because I timed
it perfectly.
I know the type of content thatworks in this niche.
I I'm I'm good at this,otherwise I wouldn't have gotten
to where I was.
But I also know that despite thefact that things went well and
things can be revitalized andpeople want me to come back,
(12:32):
that the reasons that I leftbefore haven't really changed.
The niche is what it is, viewswill go up and down depending on
time of year.
You might put a whole bunch oftime into videos and they won't
go anywhere.
Whereas these two videos, Ibarely spent any time on them
and they went everywhere, right?
So I feel like I have to reelmyself in, reminding myself that
(12:56):
it's not like, oh, I'm back andeverything's good again.
No, this is temporary, and Ireally have to think back to the
reasons that I stopped and givemyself new reasons to continue
forward if I don't want to goback to just doing that thing.
Because I don't, I do want tostill pivot, but this is a good
opportunity for that.
So tell me your your story abouthow you pivoted what was going
(13:18):
through your mind during thepivot and everything since.
I would love to understandwhat's going on.
SPEAKER_01 (13:23):
Yeah, absolutely.
So I've pivoted my channeltwice, actually, once
semi-unsuccessfully and onesuccessfully.
Okay.
Um, and I think a lot of it,like you said, is how you go
about the pivot.
It's those audienceexpectations, right?
Because it's gonna be totallyjarring if you're going from
talking about like cooking totalking about tech.
(13:44):
Like that is a complete 180.
Whereas if those two niches thatyou're kind of pivoting between
are a little bit more aligned,you're gonna be able to do this
a little bit more gracefully.
And I think it's reallyimportant to go into a pivot
with expectations that likeyou're not gonna want to hang
out in your analytics for alittle bit.
Like just do your thing, justwork through the pivot.
The analytics are gonna tellyou, you know, kind of what
(14:05):
you're expecting it to tell you.
You're switching audience,you're having to pull in a new
audience.
And yeah, there may be a littlebit of overlap, especially if
you built a really tight-knitand close community.
But there more often than not isgonna be a little bit of a dis
uh misalignment where you'regoing to have to kind of let
those audience members drop offand call in new ones.
So I always try to havesomething to focus on that's not
(14:26):
analytics oriented.
So I like to set like kind ofinput goals through a pivot.
So I was focusing on was Ireally thinking through my
target audience when I wascrafting my videos, my new
target audience that I washoping to connect with.
Was I hitting my uploadschedule?
Was I posting once per week?
Kind of focusing more on thethings I could directly control
through that time period, Ithink is such a great way to
(14:48):
stay focused and not kind of getlost in those like temporary
wins within the analyticsbecause they do feel so good
when something works.
Um, so that helped me a lot kindof navigate that period.
And it was a much more biggerpivot, my first pivot.
So it was it was a bit of a dryspell.
And then my second pivot was alittle bit more of kind of a
niche down type of pivot.
(15:09):
And I started to see some reallygood success with it.
But I also started to kind offeel like I had pigeonholed
myself a little bit after likekind of two months of doubling
down on this.
Now I'm very much kind of stuckin this new corner that it's so
funny how your audience kind ofcan control a pivot sometimes.
Like my audience told me whatthey wanted, and I was like,
cool, we're gonna do that.
And now I'm like, oh, this iswhat we're doing now.
SPEAKER_00 (15:30):
Yeah, exactly.
SPEAKER_01 (15:33):
So it's it's been an adjustment because I've been
kind of starting to deal withthat a little bit of that
burnout, like, okay, how manymore of these videos can I make?
Is this something still excitingto me?
Um, so now I'm kind of workingthrough that phase of it, like
trying to figure out how to keepit exciting for myself.
But from like a growthperspective, really kind of
staying consistent with formatand topic does really help.
(15:53):
And I feel like that's kind ofthe constant creator battle is
like chasing those passions, butalso kind of sticking with the
strategy.
And it's just about findinglittle things that you can do to
like reignite that excitementwhile kind of staying in a
certain lane.
SPEAKER_00 (16:06):
I think it's super important also to um reiterate
something that I always say,which is it depends on what
you're trying to accomplish.
If your goal is to have fun onYouTube, then a lot of the
things we're talking about maynot be relevant to you.
It might just be you want tojust make silly videos, and
that's totally okay.
However, your expectationsshould be in line with that.
(16:28):
And I think that's what's reallyimportant.
You shouldn't think, oh, I canjust do any random thing and I'm
gonna get tons of views becausethat's probably not going to
happen.
Uh, if you are random with yourcontent, your views will
probably be random.
That's kind of the way YouTubeworks.
Um, if you want to grow yourchannel, then I think it's
important as early as possible,especially if you're just
starting or if you're still kindof a newer content creator,
(16:49):
you're still trying to figure itout, to figure out the type of
content you feel like you can dofor years consistently over and
over again and not get bored of.
There's probably things that youlike to do right now that you've
been doing for years, you'relike, yeah, I can talk about
this or make videos on this therest of my life and it'd be
cool.
The thing that you want to kindof avoid is looking for things
that work, but you're nottotally interested in.
(17:12):
Because then it becomes a job.
And a job ain't nothing butwork.
And I don't know how much ofy'all want to do that, but I'm
not trying to do that.
I'm trying to have fun.
Um, so I feel like if you're ifyou're trying to grow a channel
that you're gonna be impassionedabout and love, then what Tori
said is super important.
You figure out what you're gonnabe okay with and something that
(17:35):
also works at the same time, butthat you can create constantly
over and over and over again andfeel okay about rather than
getting yourself into a box,which I felt I did the same
thing, and I'm stuck now.
I'm trying to break my way outof the box, and it's so
difficult at some point.
It's so difficult, and at somepoint.
SPEAKER_01 (17:50):
Oh, it really is because then you kind of want to
just fall back into what'sworking.
You're like, Well, but it'sworking, right?
SPEAKER_00 (17:56):
It's like a drug.
SPEAKER_01 (17:57):
It is terrible.
Those positive analytics, man,they keep you coming back.
SPEAKER_00 (18:02):
Bro, I just did two one of tens in a row, and I'm
like, oh, I remember thisfeeling, I feel good again, and
I I you have to really rip reinyourself in.
You have to feel as you have tofeel almost the same exact way
about a one of ten as a ten often emotionally.
Like, you know, analytically,you can go, okay, well, what did
(18:22):
I do wrong?
Let's fix it.
But I would never I I try totell content creators don't get
so excited about one of tensbecause what's gonna happen when
a ten of ten comes up is you'regonna feel just as bad.
And you shouldn't.
You should be like, okay, A,either it didn't work, or B,
maybe it still will work.
My most viewed video of all timewas a 10 of 10 for like nine for
like three months straight.
SPEAKER_01 (18:42):
Oh, I've seen that happen so many times, right?
SPEAKER_00 (18:45):
So many times, yeah, you can't give up on it.
So, you know, I I just wouldn'tput too much um of your own
self-worth into some of thesenumbers.
You use it as an ail as a toolto move forward.
SPEAKER_01 (18:57):
Speaking of like the one of ten, ten of ten thing, I
have a question for you.
Something I've been kind oftoying around with recently is
I've been focusing on trying tohave my videos hit the top one
of five because then I know I'mconsistently building momentum
and moving in a good direction,even if everyone is not a one of
ten, I'm still improving myaverages over time, which is
(19:18):
moving my channel in a positivedirection.
And it's been a much healthiermindset for me to hang out in.
SPEAKER_00 (19:23):
I love that.
That's a really good um way tothink of it.
Uh, top five is easier to hittoo, rather than because you
might have one like so.
There's this this um these lasttwo, there's no way I'll hit,
I'll beat these.
So now I've got to do eight morevideos.
I gotta do now ten more to getthem out because they're the two
newest.
I have to do 10 more videos toget rid of those two to ever
have a chance at a one of tenagain.
(19:45):
It is gonna be impossible for meto get a one of ten for the next
10 videos.
It's just not possible.
The the velocity of those twovideos, it won't happen.
So I'm gonna have a bunch ofthree, four, five, six, seven,
eight, nine, ten of tens for thenext 10 videos.
Think about that.
Ten videos.
I'm not gonna hit one or two.
SPEAKER_01 (20:03):
That's like over two months, even if you're like if
you're uploading weekly.
So like that's some time.
SPEAKER_00 (20:09):
Yeah, I'm not looking forward to that.
I'm just saying.
Like, it was great at first, itwas great for this weekend, and
it's gonna suck for the next twomonths, though.
I'm gonna tell you right now.
SPEAKER_01 (20:18):
In the trenches, yeah, really.
SPEAKER_00 (20:20):
Now, that's for established channels.
But uh, Tori has something she'sbeen doing uh since she left
coaching, which I really want tohear about, which is you started
a new channel.
This is gonna be super relevantfor a lot of people listening,
either people that have startedtheir channels recently, have
not started their channels yet,or people that are kind of just
still new.
Tell us about why you did thisand what has happened.
(20:42):
Give us as much detail aspossible.
SPEAKER_01 (20:44):
Awesome.
So, in the in the way backmachine, uh I was a chemistry
major in college.
So I'm like very interested inan experiment, right?
I love it.
I love running an experiment,and I think that's something
that really excites me about theplatform is that you can kind of
learn and look at the data andrun those experiments.
So after I joined coaching, mymain channel I've been running
(21:05):
for six years, we've beenthrough some pivots.
I wanted to see how much fasterI could get a channel monetized,
knowing kind of what I wasdoing, getting into it from the
start.
So it took me a little over twoyears to monetize my first
channel.
So that was kind of thechallenge I set out.
If I get really intentionalabout who this channel is for,
what the type of content is, canI kind of fast track the process
(21:29):
of connecting with my audiencewith this new channel?
So I posted a video and it waskind of a I guess intro to the
channel video, kind of layingthe premise of my story in the
niche and kind of setting up mybackground to give me a little
bit of credibility andrelatability in the space.
Um, and it was a story I hadnever really like played around
(21:50):
with storytelling like this.
And it was another skill I wasreally excited to kind of start
leaning into because I think itreally makes a huge difference
in um how people respond to yourcontent and connect with your
content.
So I put the video out, and asexpected with a new channel, we
got a solid 11 views over liketwo or three weeks.
And you know, we're justchugging away.
I think it's a good kind ofreset of expectations too to get
(22:13):
you out of like the analyticsweed, like just creating to
create for the love of creatingand trying out something new.
And then I think I was two orthree uploading my third video,
and I popped back into my studioand things went crazy.
The video blew up and is nowsitting at over 23,000 views,
and I'm halfway to having thechannel monetized after only
(22:36):
three uploads.
SPEAKER_00 (22:37):
That's insane.
So, what let me ask somequestions because that is crazy.
That's very difficult to do withlike one or two.
That's very difficult.
I don't even know if I could dothat at this point.
Well, I could if I went for likeviral content, but I think if
anything that's like normal, Idon't I don't know that I could
do it.
So just tell us the generalniche that it's in and what you
did to kind of research whatthat first video should be and
what the video following upvideo should be.
SPEAKER_01 (22:59):
Yeah, absolutely.
So I started a channel in thefitness space.
So the first video, um, I haveseen a lot of success with
transformational style contentwith uh a lot of people I was
coaching.
So I wanted to really lean intothat.
So I went like hardcore on likemy transformation story with my
fitness journey.
I lost over 80 pounds a coupleof years ago.
(23:21):
So I really wanted to like sharethat story and very nice.
Um, so the research that I did,I really wanted to kind of think
back to the space that I was inwhen I was starting my fitness
journey because that's kind of,I guess, my target audience.
And I think it's funny how a lotof times your target audience
can kind of be a prior versionof yourself.
SPEAKER_00 (23:38):
Yes, yes.
SPEAKER_01 (23:40):
Yeah.
So I really got intentionalabout putting myself back in
that headspace and kind ofwriting down the things that I
was struggling with when I wasgetting through, like
identifying the pain points andwhat I would be looking for out
of the platform.
And I thought this would be agood video to start with because
it kind of allows someone to seethat like I haven't been fit my
(24:00):
whole life.
Like I'm starting where they'restarting, and I think it was a
really good differentiator forme in the space.
And it's so hard sometimes tofollow up those big hitter
videos because now I'm like, oh,I don't want to break it.
Like the champ, the channel ischanneling.
SPEAKER_00 (24:15):
Let's go.
SPEAKER_01 (24:17):
So I really tried to think what would be most
valuable for someone to watchnext from me.
So like they've seen that it'spossible for them.
So what would be the naturalnext step?
So my thought process, like,here's maybe the five or six
things that are holding you backfrom starting to see that
progress.
So that's what I went with formy follow-up video.
(24:38):
And it's sitting around 2,000views.
We haven't had another bighitter yet, but for a new
channel, I feel like difficult.
Yeah, I feel like it workedreally well.
So I leaned into atransformation style title with
that one as well, and went alittle bit more like these are
the six things holding you backfor the thumbnail.
Um, and I think that's a reallygood way to think about it is
(25:01):
like what would someone whowatched this video need to know
next to continue their journey?
And that's what I would do as afollow-up.
SPEAKER_00 (25:09):
Yeah, and I talk about this a lot actually, the
um what I call a target video.
So when you're creating a video,uh especially if you're, let's
say, for example, you have abacklog of videos um that exist
already.
I I I always preach like whenyou're creating a new video,
what's your target video?
Where are you sending people to?
What is the thing that they willmake sense to watch after the
(25:31):
video you're making?
Like what makes sense?
And that's how you get bingesessions, and that's how people
come and you get uhrecommendations and so exactly
what you're saying is exactlyit.
You're doing it from the theother side of the fence, which
is I don't have any of thebacklog, I need to make it now.
But the concept is exactly thesame.
Like, what is the next videothat person wants to watch?
It is the one of the mostsuccessful ways to grow a
(25:52):
YouTube channel that most peopledon't talk about.
That's why we talk about it hereon the podcast because you
listen deep.
You want to listen like you'rewhat are we like 20-something
minutes into this thing?
You're just now hearing this,and it's like, yeah, I think
I've heard that before.
Well, if you've heard it before,you haven't done it.
What's going on?
What are we doing?
Why are we spending our timemaking this podcast for you if
you're not doing the thingsthat'll help you grow?
(26:12):
Tori literally just told you shegot 20,000 views on a video on
nothing else on that channel.
No shout-outs from otherchannels, right?
SPEAKER_01 (26:20):
Nope.
SPEAKER_00 (26:20):
No one else.
SPEAKER_01 (26:21):
I wanted this to be like a fully organic experiment.
I didn't tell anybody that I wasstarting the channel except for
Jen.
I love that.
SPEAKER_00 (26:28):
I love that.
I think that's that's amazing.
I think that's one of thecoolest things because a lot of
times um we'll see viewers andstuff say, well, but you're
already there, you don't knowwhat it's like.
Um, and I've started multipleother single channels here and
there.
Um, and it's not easy.
I get it.
And then even pivoting, I wouldin some ways say that I don't
know which is actually worse topivot or or starting a new
(26:49):
channel.
They're both very difficult.
Very, very difficult.
I mean, technically, I startedthis vidIQ podcast channel.
We didn't really have any shoutouts at the beginning, and then
other personal channels go alongthe way.
Um, that's amazing.
That's really cool to hear, anduh, it's very encouraging.
And I think if anyone'swondering, like, well, can I
still do a YouTube channel andget views and get it?
Yeah.
I mean, you said you're almostmonetized, and it's like three
videos?
(27:09):
What?
That's crazy.
Shorts with that, or is thatlong form?
SPEAKER_01 (27:13):
Nope.
I'm not a short scal myself.
I I love that.
SPEAKER_00 (27:17):
I love that.
SPEAKER_01 (27:19):
All long form.
So I would say if you are reallytrying to start a new channel,
to before you start like eventouching YouTube as a platform,
sit down and think about yourfirst eight to ten videos as a
viewer journey.
When I want someone to fall ontomy channel, I don't want them to
just watch one video and poponto another.
I want to create an experiencethat someone can really get deep
(27:40):
into with me.
So think through how your firstfew videos are telling a bigger
story for the channel, howthey're working together, what
problems you're solving, whatplaylists you want to start
building from the beginning,because that's already going to
set you up strategically to behitting that repetitious format,
which is also going to help youfrom a growth perspective.
(28:00):
So I would sit down and untilyou have those first eight to 10
videos planned out and workingtogether to tell a larger story,
I wouldn't even touch mycomputer unless, say, you know,
you do your brainstorming on thecomputer.
But um, I wouldn't touchYouTube.
I would really just think whoyou're trying to connect with
and the story that you're tryingto tell to them on a larger
(28:21):
scale, not on a video by videobasis.
And I think that's what set thischannel up for that initial
growth because that first videodidn't pop off until the third
video went up.
But now they're all able tosupport each other and work
really well together.
And I was able to see sometrickle down recommend
recommendations from that firstvideo to those couple um to
(28:44):
follow it.
And I'm breaking that thousandview mark pretty consistently.
SPEAKER_00 (28:48):
That's incredible.
So, where are you on themonetization uh scale of things?
What do you need left?
SPEAKER_01 (28:54):
I am sitting at about 520 subscribers and 3,000
watch hours.
So I'm getting the watch hours.
Um now we gotta get thesubscribers.
SPEAKER_00 (29:03):
Yeah, yeah, yeah, yeah.
You gotta get the go do those uhcalls to action.
That's great.
But 500 subscribers on threevideos with that many watch
hours.
I mean, there's people with alot more videos than that, with
a lot less of all of that.
Um, okay, so now we're gonna gointo the part where y'all have
written into us.
We love this, my favorite partof the show.
Uh, this first one will becoming from the text messages.
(29:23):
Of course, if you're listeningto the audio podcast, you
probably already know this.
There's a link in the show notesthat allow you to send us a text
message.
And this first one is fromAndrew, who has written us many
times before.
He says this is less of aquestion and more of an
observation that I thought wouldresonate with some of your
audience.
YouTube is so fickle sometimesthat every now and then you get
that video that surpasses all.
If you're in the partner programand he makes you a lot of money.
(29:44):
So we just talked about thisironically.
Like, yeah, absolutely.
Exactly that.
And it's great.
We all love the one of tenvideos, but as we all know,
those are few and far inbetween.
Oh Lord, you never said nothingthat ain't more true than that.
Uh, the non one of tens, thoseare.
The bread and butter videos ofmy channel.
I can't look at those asfailures.
(30:04):
I have to look at those as thevideos that truly keep me going.
The big videos, the outliers,the those are the cherries on
top.
The cream of the Cadbury egg, ifyou will.
That's my favorite uh candy.
SPEAKER_01 (30:14):
I love it.
SPEAKER_00 (30:15):
Uh, it's hard to stay motivated.
So every time you put out avideo, you are winning and doing
more than you were when youweren't putting out videos.
As long as you're focusing onproving that one little thing,
each and every time you'vealready won, the outliers will
come, but they aren't your breadand butter.
Andrew are speaking the truth.
He's spitting, as they say.
SPEAKER_01 (30:32):
I love all the food analogies in there, too.
SPEAKER_00 (30:35):
This is what we do here.
We we eat.
Now, I will say that I haveindeed also lost a bunch of
weight over the last couplemonths.
That's the other thing that uhcame through the comments on the
videos.
Because I hadn't really uploadedin a year, people hadn't seen my
weight loss and they were like,oh my God, what's going on?
I'm like, I'm just trying to dothings, you know, that's the way
it is.
Um, but I love that.
Thanks, Andrew, for sending thatalong.
And I think it is reallyimportant because the vast
(30:56):
majority when another thing alot of people don't know is that
uh typically 80% of the viewscome from 20% of the videos on a
channel.
It's a very small group ofvideos that spurn these big
channels to get a lot of views.
It's mostly from just a smallgroup of videos that are
overperforming that kind of pushthe whole channel upwards.
So that's normal, completelynormal.
Don't fear weird about it.
(31:17):
Okay.
Now, this next one's gonna be aquestion.
So, Tori, you better be readybecause you're probably gonna
have to answer it because I'mnot that smart.
SPEAKER_01 (31:23):
All right.
All right, giving me a lot ofcredit there.
SPEAKER_00 (31:26):
Well, we're gonna find out if you're good.
Hi, Tube Talkers.
Peeps is the right answer, okay,for like candy.
Like peeps, I hate peeps.
SPEAKER_01 (31:34):
I hate peeps as well.
All right.
SPEAKER_00 (31:36):
Uh, I'm nine months into YouTube, still finding my
niche through experimentation.
I've posted topics ofpsychology, education, even
outdoor adventures, which hasshifted my audience from 50-50%
female-female to 90-10%male-female.
Now I'm thinking of pivoting tocommunication skills tied to my
background as an English teacherand an instructional coach.
(31:57):
With what only 140 subs.
Should I take the transitionslowly or rip the band-aid and
just start a fresh channel?
Long-term goal, building acoaching business and using
YouTube as a content marketingthoughts.
Now, before we get into kind ofthe nitty-gritty, uh, YouTube's
a great funnel.
It's called a funnel where youbring in a bunch of people and
then yeah.
Great funnel.
Uh, it's an SEO monster and uhcan definitely get you uh a lot
(32:19):
of a lot of business.
But let's talk about this 140subscriber channel that's been
pivoting left, right, andcenter.
You want to pivot again.
Uh, what are your thoughts onthis as you uh hear this email?
SPEAKER_01 (32:28):
I was gonna say this is a creator after my own heart.
Um, I'm definitely an ADHDcreator myself.
I love getting excited about newrandom things and I love good
side quest.
So I would say just because thischannel has pivoted so much
already, there's probably somuch funky data going on behind
the scenes on who your viewershould be.
(32:50):
Just because, I mean, if youthink about it from like a TV
show perspective, theconsistency in like the type of
content works because like onMondays, I watch The Bachelor.
And every Monday I sit down andI expect a certain type of
format from my episode of TheBachelor.
And if they were to putsomething else on TV on Monday
in that time slot, the way thatthat would throw my week off, I
(33:11):
like I can't even explain it toyou.
Oh my gosh.
So I always try and think ofcontent like from the viewer
perspective.
Like if you can create thatrepetition, people are gonna
show up every week and they getexcited about expecting that
format.
And if you throw them somethingtotally different, they might
not be interested in it all.
And then slowly over time,they're gonna stop checking in.
(33:32):
So I would probably in thissituation just rip off the band
aid and start a new channel andtry and start it with a little
bit more focus this time.
Um, and then if you want to goon a side quest, do it on the
other channel um just forfunsies.
That way you are building reallyum consistent viewer data and
the algorithm is going to reallystart working with you because
(33:53):
it understands the type ofcontent that you're making and
exactly who they should put itin front of.
SPEAKER_00 (33:58):
Yeah, and and don't feel afraid if you're like at
140 subscribers of using thatsame channel.
I mean, we but the thing is wealso don't know how many videos
you've put up.
So that's the other thing.
If you know that you're pivotingto this other thing, I would
unlist all the other videos.
If they have nothing to do withwhat you're gonna be doing
moving forward, unlist them andmove forward.
100 subscribers, not a big deal.
I actually, that my channel thatI use now was 100 subscriber
(34:18):
channels, just and I used tojust put crap up and then I just
use it for my main channel.
So you can totally do it.
Um, but Tori is right, like youhave to kind of understand where
you're going.
So it's a good thing that you'relistening to a podcast like
this.
That means you're taking thingsseriously.
You really want to understandthe nuts and bolts of how to
make this thing move.
And with that, it willdefinitely move you forward in
the right direction.
You kind of have a cheat code bybeing so interested in advance.
(34:41):
A lot of people just upload andjust not understand what
happened.
Like, I think that worked, Idon't know why that worked.
Like, they have no idea.
But when you take the time,you're investing time to listen
to like a podcast like this, andthen uh using like fit IQ tools
and stuff, it really shows thatyou're committed to this.
So, what Tori's telling you isessentially the rest of your
journey, super simple.
And then just experiment withinthat niche because the thing
(35:03):
that you think you might be goodat might not be the exact thing
you're good at on video.
Like you might actually bereally good at something else.
You might you might have asuperpower that you're not even
aware of that people will love.
So definitely get out there onceyou get that niche kind of set
situated, and then let us knowhow it went.
We'd love to hear more about it.
SPEAKER_01 (35:21):
This would be a good situation too, since they are
kind of hoping to eventuallyhave it become a marketing
funnel to think about thosefirst eight to 10 videos from
that lens.
How are these videos workingtogether to get that person
closer and closer to want to buyfrom me?
Because typically, if you'respeaking like in marketing, it
takes like seven touch pointsbefore someone is going to
(35:41):
convert a sale.
So you want to think how arethose seven videos getting me
closer to building that trustwith someone that they want to,
you know, put the credit card inor bounce to my website?
So I would get reallyintentional about the journey
that you're going on there.
Start with maybe like a higherlevel video for first, like kind
of your top of funnel content,your discoverable content, and
then get into those things thatare slowly going to work towards
(36:04):
building that trust and havingthat connection with someone
that they are going to say,okay, this person is where I
want to be and they're gonnahelp me get there.
SPEAKER_00 (36:11):
I've told the story before, but I I want to bring it
up again because I think it'srelevant to this creator.
Um, years ago, when I was uhdoing uh coaching, there was
this guy who had a channel inthe UK about real estate taxes
or something.
It was like super niche, kind ofweird.
Like, who's going to YouTube towatch this sort of thing?
Nice guy.
(36:32):
And I remember like when hefirst came to me, I think he was
averaging like 128 views pervideo, which when I thought
about like that makes sense.
I mean, I mean, I'm not lookingfor tax information about my uh
real estate, like that's superniche, but okay.
And uh we started workingtogether.
We only worked together for acouple of months, and uh it was
the it was the best last call Ihad with this guy because he
(36:53):
goes, you know what?
I don't I don't need any more.
And I and I remember I rememberlooking at his views and like
they were up to like 300 andsomething.
He goes, We've done so much morebusiness that I can't even I
can't even do anymore.
Like I can't even if we got moreviews, I'd be in trouble because
he'd have to hire people, andthat's the thing he didn't want
to do.
That's so awesome.
Just by doing that little bitbecause we focused on the right
(37:14):
viewers.
We didn't focus on more views,we focused on the right viewers,
and he got so many of the rightviewers that he was overwhelmed
with business, which was great.
It was the best kind of goodbyeI've ever had from a creator.
He was so happy, so excited.
He's like, I got it now, thankyou so much.
And it's so funny to be like,this guy graduated from coaching
with 300 views per video, but hewas fine with it.
(37:36):
He was more than fine with itbecause he was making a lot more
money than people to make 10times that uh on YouTube videos.
SPEAKER_01 (37:42):
Well, and that's why it's so important to design your
strategy with your goal in mind.
If your goal is to build salesfor your business, it might not
be like advantageous to goviral.
That might be a logisticalnightmare for your company.
SPEAKER_00 (37:56):
Absolutely.
No one thinks about that.
No uh okay, another textmessage.
Um, this one says, hi, love thepodcast.
I listen to it on my commute andmarathon training runs.
I have a channel that I've beengrinding for about five years,
running for my best life, whichhas about 2k subs.
I know I need to be moreconsistent and possibly niche
down to see more growth.
However, a friend told merecently that the reason why
(38:17):
bigger channels have videos thatget thousands of views
immediately is because they payfor SEO services, which puts
them at the top of rankings.
After all the things I'velearned from experts, including
you guys, this is not true.
But I wanted to check and see ifthere's any truth to this.
If so, I'd be very disappointed.
I love the thought of knowingthat this big creators grinded
out to become successful.
Thank you for all the valuableadvice you provide.
(38:37):
Cheers from afar.
Okay, Anthony.
Um so both things can be true,and that's where we are on this.
Depending on what you mean bybig creators and which videos
and channels you're talkingabout, for the most part, it's
yeah, it's real.
Like it just took a while to getthere, and that's the thing.
It's what happened to me.
It's it happens to creators allthe time.
Having said that, there arepeople out there, and I actually
(39:00):
know a couple that uh pay forservices to make their views go
up.
And sometimes it's it'slegitimate, like they're
advertising, using advertising,like the you know, which we
talked about before, ad wordsand stuff, which you really
shouldn't use to grow yourchannel because it's not
actually helping you in any way.
It just makes the view number goup, but it doesn't do anything
to help grow your actualchannel.
And then there's other lessscrupulous uh we'll say uh pay
(39:25):
services you can use that justtry to clout chase, I guess.
Um and you should definitely notdo those either because you can
get your channel canceled forall that.
So if you're listening to thepodcast, just grind it out like
you've been doing and and be ofcourse more intentional with
your your stuff.
You say you even know you needto niche down, do those things.
(39:45):
So, no, whatever your friendtold you is not completely
untrue, but it's not blanketstatement true.
What are your thoughts on this?
SPEAKER_01 (39:53):
I think again, it's it's just a balance.
Like SEO is important, but froma viewer perspective, if I'm
looking online for a specifickeyword, titles with that
keyword in it are going to jumpout at me more than videos that
don't have it.
So I think it's more aboutdesigning your videos with SEO
to really connect with theperson that you're hoping to
(40:15):
reach.
So if I'm really trying to reachsomeone who's like super into
sourdough bread, if I make avideo just about different kinds
of bread, they're not gonnawatch it because they're looking
for sourdough bread in specific.
So your keywords are just gonnahelp connect your content with
who is looking for it a littlebit more, but always running it
through that human filterbecause at the end of the day,
(40:35):
that's who's watching andsupporting the channel, and
that's who's gonna help grow thechannel is the people on the
other side.
SPEAKER_00 (40:41):
Yeah, and remember that SEO is let's break that
down a little bit, search engineoptimization, which means um
when people search forsomething.
Now, immediately the first thingI always tell people is remember
what that means because it's notthe same.
So 70% of all views on YouTubeactually come from the
recommendation engine, notsearch.
Search is an intention, and it'sso important to understand what
(41:02):
that means.
If you're making search-relatedcontent, get to the point much
faster because that's whatpeople want.
If I'm looking at how to tie atie, I got 10 minutes to get it,
get my tie tied on before I gotto get out of this house.
I'm not looking for an hour-longvideo about how to tie a tie.
I'm gonna need you to keep itunder two minutes, right?
Looking for a solution, yeah.
And I'm probably not gonnasubscribe because I need to get
out of this house.
(41:23):
I'm not even gonna remember whoyou are.
That's SEO, that's search-based,that's intention-based.
Nothing wrong with that.
And as a matter of fact, you canbuild a business off that
because maybe in that tie video,I go, I actually like that tie
once.
I want to buy that.
Oh, there's a link in thedescription.
Boom, affiliate sale.
Like, there's good stuff to behad from search, but you know,
explosive growth doesn't tend tohappen from search unless it's a
(41:44):
news related thing.
Search is meant what they callevergreen, it's actually tied
with evergreen, right?
So you get views over a longperiod of time.
Um, but still, the amount ofviews per subscriber is
different than something likethat's more browse-based, which
is more kind of in your face,more cloak clickbaity, more
interesting to uh a storytellingarc.
(42:04):
I don't again wanna I don't needa storytelling on how to unclog
my toilet.
I just need to know how tounclog my toilet.
Things are going bad right now,right?
I need I don't I don't need 30minutes of like why your aunt
showed you this one time ago.
I don't care.
I things are floating in mybathroom.
I need to hurry up and go fixit, please.
Um, so yeah, just something elseto keep in mind.
We'll go more into that anothertime.
(42:26):
Uh, final one is an email.
If you want to send us an email,you can do that at theboost at
vidik.com, the boost atvidik.com.
And this one comes from a B Lo.
B-Lo, interesting name.
B Lo Brown, which funny becauseit's like D Lo Brown, which is a
WWE wrestler back in the day.
Uh, I never comment or likevideos, partly because I have
little faith it will be seen.
But after binging all theYouTube music talk, oh, all the
(42:48):
YouTube music tube talk podcastup to this point.
Here's my attempt.
I think what he what he's sayinghere is he watched our podcast
through YouTube Music, whichmakes sense because podcasts on
YouTube do go through YouTubeMusic.
I completely forgot about this,but it's a it's a thing that it
actually is uh a good benefitfor it.
My channel is coming.
I've prepped for months,unknowingly, for years, for a
(43:09):
time such as this.
See, we have preppers.
We have I love it.
SPEAKER_01 (43:13):
I'm a big planner.
SPEAKER_00 (43:15):
Are you?
Well, you'd love our audience.
SPEAKER_01 (43:18):
No, I'll be in a I'll be in Notion for like days
before anything actually likestarts to become anything.
SPEAKER_00 (43:24):
Oh, that's funny.
Um, I have copious amounts ofresearch, branding, and content
ideation scheduled out longbefore I begin.
Uh it sounds like uh this islike your this might be your
favorite creator ever of alltime, Aaron.
SPEAKER_01 (43:36):
This is like this is like Yeah, no, we're gonna get
along great, me and BLO.
SPEAKER_00 (43:41):
Uh I have even confirmed with three separate
AI, ChatGPT, Perplexity andGrock, that I've not only
discovered a gap in the YouTubemarket, but will also be able to
coming in at the right time onYouTube.
It will do well not because I'ma great YouTuber, but because
I've wanted to create a TV showsince childhood.
It's just now that uh YouTubewill be the platform for it,
perfect for this new wave of uhYouTube TV watchers.
(44:02):
Now, before I continue thisemail, I do want to say it's
been stated over the last coupleof months that uh television
growth has exploded on YouTube.
This is true.
And I actually saw this on myown channel just this past week,
where TV was the second mostused device, which kind of
shocked me.
Like I knew it was alreadygrowing, I've known this for
years, but to actually see it inanalytic was like, whoa, that's
(44:25):
huge.
So I love that uh he knows this.
So he's done a lot of research,it's great.
SPEAKER_01 (44:30):
Yeah, like 48% of my audience watches on TV.
SPEAKER_00 (44:33):
Oh my gosh, which means you gotta produce for
that.
We'll talk about that in anotherpodcast.
I think that's a reallyinteresting subject.
Like, how do you shoot for TV?
Because there are some thingsyou need to consider.
I have something to say.
Dare I say legendary.
The niche you ask, survivalcomedy.
That's all I can say for now.
Whatever that means.
Survival comedy.
Okay.
SPEAKER_01 (44:50):
I'm curious.
It's why I am too.
SPEAKER_00 (44:53):
He knows that he knows that the hook.
He's got the hook in an email.
I'm now at the point whereprepping any further is just a
delay on execution.
It's time to begin.
I do want to thank everyone atVit IQ for unknowingly equipping
me further into the journey.
We don't know each other, but Ifeel we might someday soon.
First of all, I love that.
Listen, stake your claim and flyyour flag.
I love it.
(45:14):
As for my question, what issomething you wish someone would
ask you about YouTube, but noone ever does?
I love questions like this.
What is your question that youwish people would ask you,
knowing what you know now, Tori,that they don't ask?
I love this question.
SPEAKER_01 (45:34):
Oh man, there's like there's so many things.
Ah, I feel like I wish someonewould ask about the story of a
channel as a whole, because Ifeel like I feel like a lot of
times we're not looking at thechannel as a story in and of
itself.
We're looking at things on avideo by video basis.
(45:54):
And I really love to nerd out onlike kind of the higher level
bird's eye view of a channelbecause that's I think where the
big story is.
That's where the bigger journeyis.
And I think a lot of times weget too like lost in the sauce
and forget to kind of look atthe bigger picture.
SPEAKER_00 (46:11):
Oh, so good.
That actually is so true.
The overarching kind of uh whatwe call the um the uh what's the
word, what's the phrase I'mlooking for?
Um my gosh, my brain just saidno.
SPEAKER_01 (46:25):
Like the hero's journey, sort of, maybe like the
point of the channel.
Like, what is your um Oh, likeyour mission, your mission
statement.
SPEAKER_00 (46:31):
Yeah, yeah.
Something like that.
SPEAKER_01 (46:32):
Value proposition.
SPEAKER_00 (46:34):
Your value prop.
There it is.
Why?
I say it 18 million times amonth and uh I forgot it today.
Your value prop.
Yeah, exactly that.
Like, what is the point?
I love that.
And no people don't ask that.
They don't, they literallydon't, because they don't think
about it, which is fine.
Understandable.
I think the thing I would say isI wish that.
Well, first of all, a lot of thepeople who email in us ask us
really smart questions anddeeper thinking questions, which
(46:56):
I love, which is one of thereasons I love doing the
podcast.
But I I would love more peopleto ask more about the things
that people don't talk about,like what's it like on a
day-to-day basis?
What are the bad things aboutbeing a YouTuber?
What are the things that no oneever told us about that we have
to live with, like taxes andlike all these things that are
really important um that arecritical to being a YouTuber?
(47:17):
And no one mentions it becausewe're just trying to figure out
what the next keyword is we'resupposed to use or whatever.
And you know, it's like thatthat's cool, I guess, and I'll
answer it.
But I would love those morethought-provoking questions,
just like this, as a matter offact.
I think it's a great question.
SPEAKER_01 (47:31):
I was gonna say this question was such a good one.
I love that too, because I feellike there's so much nuance that
like when I committed tostarting my first channel, oh my
goodness, I had no idea what Iwas getting into.
SPEAKER_00 (47:45):
And you've been doing it for years now.
SPEAKER_01 (47:46):
Yeah, yeah.
Six years in, I still learn newthings.
SPEAKER_00 (47:49):
So a time machine will be made tomorrow.
You get to go in it and tell oldTori, who's just about to click
publish for the first time.
What are you gonna tell her?
SPEAKER_01 (48:00):
Okay, this is gonna sound contrary to everything
I've said.
So I want to hear it.
SPEAKER_00 (48:03):
Let's hear it.
SPEAKER_01 (48:03):
Stop planning so much.
I feel like I held myself back alot, especially in early days,
overthinking things a little bittoo much, how I was showing up,
how I was speaking.
And I think it almost kind ofdeterred people from connecting
with me because I wasn't beingauthentic.
I was like really overthinkinghow I was showing up.
(48:24):
And it kind of kept me frommaking more content, connecting
with people and finding my voicefaster because I was so worried.
Yeah.
SPEAKER_00 (48:33):
Yeah.
Being overly strategic.
SPEAKER_01 (48:35):
Yeah, I'm an overthinker for sure.
So I would go back and tell herto just make some videos and she
she can do the overthinkinglater.
SPEAKER_00 (48:43):
I love that.
No, it's such a good piece ofadvice because I think that's
something that a lot ofcreators, even right now, could
use as a piece of advice forthem.
Right now, stop overthinkingthings, get out there and do it,
and then let us know about it.
Of course, you can email us atthe boost of video.com, you can
uh send us a text messagethrough the audio podcast, or
you can come through the Discordbecause that's where we'll be.
I've been there a couple times.
Tori's in there all the darntime.
(49:04):
If you have listened to thispodcast and you want to say, I
like that Tori.
I want to go talk to her.
She's in Discord right now.
Links in the description andlinks in the show notes.
Get over there, it's free.
And uh you can say hi to theTori and all the other people
over there in Discord.
Tori, anything else you want tolet us know uh before we let you
go?
SPEAKER_01 (49:21):
Well, I have to know what you're gonna tell 2018
Travis when you go in the timemachine.
SPEAKER_00 (49:27):
First of all, put down them Twinkies.
Uh I love the fudge rounds, butyou got you can't have them for
lunch, breakfast, and dinner.
You gotta just every once in awhile.
SPEAKER_01 (49:38):
That would be a good ad for a prior Tory, too.
SPEAKER_00 (49:41):
I know, right?
I think ultimately, um, I thinkI was pretty well prepared, but
I I will say that A, a lot ofthe myths online were wrong, and
I I learned that over timeanyway.
I maybe learning it was actuallythe better, the better move.
But uh to be smarter about theniche selection because I change
interests anyway, pretty prettyregularly.
(50:03):
And I feel like I should havegone maybe broader somewhat so
that I could kind of play arounda little bit more, but I didn't
know.
Things started working, so Istarted doing them.
I was doing the right thing, Iwas doubling down, but I didn't
think like years ahead.
I was like, oh, I could do thisfor a year or two, easy, no
problem.
Okay, but what happens when thatyear or two is gone?
Then what?
Like, oh, okay, you got yoursilver plate button now.
unknown (50:22):
What?
SPEAKER_00 (50:22):
Uh I'm bored.
I don't know.
What am I supposed to do?
I don't know.
The goal's gone.
What do I need?
I don't know.
So I think that would be it.
Yeah.
SPEAKER_01 (50:30):
I feel like that's such a good way to look at the
platform too, because it's notusually like a short platform.
Like, you know, YouTube, you'reyou're in it for the long haul.
So thinking about it for thelong haul from the beginning is
so smart.
SPEAKER_00 (50:44):
I think that's great.
So if you like this, make sureyou leave us a comment below.
And of course, five stars on anyof the podcasting platforms that
allow you to rate us would beamazing as well.
And like always, we will be backagain to do this all over again
as we do every single week.
We'll see y'all in the next one.
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