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July 29, 2025 10 mins

Sydney Sweeney just sparked a corporate rebellion against woke advertising—and it’s working. With a single ad campaign, American Eagle exploded into a $2 billion success, igniting a trend that’s spreading across Nike, Marvel, and more. From collapsing DEI departments to the return of aspirational marketing, this is the moment woke capitalism officially jumped the shark.

Highlights:

  • “How Sydney Sweeney’s ad redefined modern marketing and crushed woke backlash.”
  • “The collapse of DEI programs across major corporations like Meta and Salesforce.”
  • “Why companies like Nike and Marvel are pivoting toward pro-family, pro-tradition messaging.” 
  • “How consumer backlash and Trump-era executive orders are reshaping brand strategies.”


Timestamps:   

[00:20] One blonde actress in a pair of jeans just did what every Fortune 500 CEO was too scared to do for the past five years.

[00:54] Commercials turned American Eagle into a $2 billion dollar success story and sent a shockwave through Madison Avenue that's still making executives reach for their anxiety medication.

[01:39] Nike has ditched the plus-sized models for pro-family messaging.

[02:50] The usual suspects of the woke left and the legacy media immediately screamed racism over those ads.

[04:09] The ad campaign went viral for all the right reasons Gen Z consumers the same generation the woke crowd claims to represent.

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**The use of any copyrighted material in this podcast is done so for educational and informational purposes only including parody, commentary, and criticism. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015). It is believed that this constitutes a "fair use" of any such copyrighted material as provided for in section 107 of the US Copyright Law.



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