February 22, 2024 • 17 mins
In this episode, I'm dishing out the details of my own wedding prep journey, sparking a call to arms for all the matrimonial gurus out there to share their sage advice. But hold on to your veils, as we swiftly pivot towards the heart of entrepreneurial success. Imagine the potential of your T-shirt business skyrocketing as you unveil 20 fresh designs week after week, igniting a buzz that turns first-time buyers into devout followers. This isn't just about keeping your product line fresh—it's about embedding a ritual of excitement and exclusivity into your brand's DNA, ensuring that your customers are always eager for the next big drop.
Now, let's talk visibility—because in the crowded marketplace of fashion, being seen is just as important as being innovative. Join me as I lay out a marketing blueprint that stamps your brand into the minds of customers, not once or twice, but seven impactful times across their favorite platforms. Whether it's through captivating Instagram stories or engrossing live sessions, we're making sure your T-shirts are the talk of the town. And it's not all about the hustle; it's about finding that sweet spot where a well-oiled work schedule meets the creative flow, giving you the breathing room to dream up your next big hit. So, press play and prepare to transform your T-shirt business into a well-tuned machine of creativity and sales.
Got an idea for an episode? Shoot me a message and tell me about it!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the podcast.
If you're on my email list, youknow I am in the midst of
planning my wedding.
Yes, I got engaged, superexcited.
If you have any weddingplanning tips, advice, anything
like that, I'd love to hear them.
Just email me at Amy atSunKissVAcom.
I would love to know all ofthose dos and don'ts.
(00:24):
Okay, so last episode wefinished up with Facebook group
tools, so now we're moving on toa little two-part series.
In today's episode there's 10reasons you need to create
weekly runs Between businessbranding, scheduling, social
media, finding the sweet spot onyour heat press, keeping up
with your expenses.
(00:44):
Running a business can be ahandful.
Oh, and I didn't even mentionthat nine to five you're working
or at home trying to chase kidsand come back to your business
when you can.
It's nearly impossible at times.
Oh, I didn't even mention Don'tforget you need to figure out
what to offer your audience andthen also move them towards
(01:04):
checking out.
Do you feel like you arereinventing the wheel repeatedly
and doing a lot of extra workjust to prepare inconsistent
drops?
When you think about it, youactually only drop new teas
whenever you see a screen printson sale.
There is a high likelihood yourinconsistency is leaving money
on the table.
(01:25):
And then don't even get mestarted on the extra stress
you're adding to your plate tobecause you don't have a system.
So in this episode I'm going towalk you through why.
I recommend you organize yourbusiness to offer a new weekly
run every week with 20 newproducts that are only available
(01:45):
for a short time.
So you're adding in thatscarcity.
I'm going to be elaborating onthe exact template found in my
content calendars.
You'll see if you've purchasedone before the placeholders for
your products and how that works.
Weekly runs provide 20 newproducts offered on Tuesday and
(02:08):
you have through Sunday to shop,or you can keep them open a
little bit longer.
But the key is is that everyTuesday you are offering new
products.
Speaker 2 (02:18):
You're listening to Turndown the Hustle, the podcast
dedicated to transforming howyou run your creative online
t-shirt business by workingsmarter, not harder, so you can
spend more time with your why,people and passions that matter
most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host digitalmarketer.
(02:40):
Cold brew lover, t-shirt maker,freckled hype girl and owner of
SunKiss Virtual Assistant, amy.
Speaker 1 (02:48):
Number one weekly runs set the baseline.
Think of your weekly run as thefoundational layer of your
sales offer.
You can add more to it and itgets more complex, but your
weekly run is your foundationallayer.
Before you start planning a bidwar or a fun game for the week,
(03:08):
you want to have your weeklyrun set and scheduled.
And if that extra energy youhad at the beginning of the week
, when you were super motivated,wears off to do those extra bid
wars or flash sales, no worries, because your weekly run is
still running in background andallows you that ability to have
(03:30):
some time off.
Weekly runs are still perfect,even while you are on vacation.
Why?
Because you don't need to makethe items that week.
You are just offering them andthen when you get home then you
can fulfill those orders, versusnot running anything while
you're on vacation and then whenyou get back your business is
(03:52):
kind of dead.
So you can still make moneywhile you're not actually at
home.
Get in the habit of planning,preparing and scheduling your
weekly run before addinganything extra and fun.
Your consistency will pay off.
So it's pretty much like let'sdo your chores first, then we
can go do all the fun stuff.
(04:12):
Number two it createsexpectations for customers.
Algorithms can be harsh themajority of the time.
Social media posts, on average,are shown to three to 5% of
your following.
Take a look at your last post,reach, and see if that
percentage is about accurate.
Your customers may not shop,not because they don't want to,
(04:36):
but maybe because they didn'tsee your post or your offer.
But what if our customers weretrained to know exactly when to
expect new items from us eachweek?
With a weekly drop, this ispossible.
We can work around thealgorithm with consistency.
We don't need social media tonudge our customers.
Instead, they will come lookingfor your offer.
(04:59):
Take it a step further toreward the early birds with the
10% off their order everyTuesday, which equates to day
one of the drop.
If you wanted to get up anothernotch, I highly recommend you
start to build out your emaillist and email your customers
whenever a new drop is available.
(05:19):
Number three the ability to planahead.
Now that you have a system forweekly runs, you can plan well
in advance.
If there is a week you know youwill be busy, work ahead of the
schedule to go ahead and getyour weekly drop done.
With a strategy, you will nowno longer scramble weekly to
(05:40):
list your product offer.
Instead, you can sit down andschedule all of your products
for the entire month.
If you sell a product where youdon't depend on another vendor
to keep stock, you can schedulethose products well in advance
of a month.
Maybe you're scheduling two tothree months out.
Use the technique of batchingto your advantage with weekly
(06:01):
run, so you sit down, do all ofyour focus work one task at one
time to alleviate task switching.
This is a fun one.
Number four generate content forsocial media.
If you need help sharing youroffer on social media, a weekly
run creates a structured postingplan for you and it doubles as
(06:21):
social media content.
There is a range of options tochoose from, so here are just a
few ideas on how to break outyour 20 posts each week.
So the first option you couldjust post all 20 products in one
post on Tuesday.
Another option would be to dofive posts a week and you put
(06:44):
four products in each post, sothat's a total of five posts.
You will do that on Tuesdaythrough Saturday, and again it
closes on Sunday.
Or maybe you don't like to beactive on the weekends, so you
want to change that to fourposts a week, five products in
each post, tuesday throughFriday.
(07:04):
If you see more results withyour audience, like they are
more engaging whenever you justput one product per post, then
you could do four posts a day,one product in each post,
tuesday through Saturday.
So that's just 20 posts andyou're giving each product its
own dedicated post.
Or the latter would be fiveposts a day, one product in each
(07:29):
post, if you're only postingTuesday through Friday.
Again, if you struggle withwhat to post on social media by
running weekly drops, it alsodoubles as your social media
content.
Number five create a sense ofurgency.
If you've ever been confused onoh, how long should I allow
this to stay available for, oram I pulling it down too soon?
(07:52):
Is it too late?
Like will they know when thisproduct is no longer available?
Weekly runs solve this for you.
It creates a consistent senseof urgency each week for your
customers to shop If they wantthis item.
They will soon learn they needto get their order in On Sunday.
These items are going to closeand there is no guarantee they
(08:14):
can get these items again.
Or if you're taking on thestrategy of you're going to
leave them available.
Then you can create a sense ofurgency with an expiring
discount code.
Number six close with your teaparties.
Many customers may have foundyou through a tea party they
were invited to and in that teaparty they had to place their
(08:37):
order in that party, sunday at 8pm.
So they are already expectingwhen it closes.
Use this to your advantage inyour VIP group.
They will understand that whenthis product closes or there is
a deadline to order, it isreally a deadline to order.
Soon it will become ingrainedfor them and just as we discuss
(08:59):
their expectations for newreleases, the same will be valid
for expectations on productclosing.
Versus trying to reach youraudience and say, hey, don't
forget, this is closing Overtime, they don't really need
that reminder.
They will just startassociating Sunday at 8pm.
Oop, the weekly drop is closing.
I forgot to go look at what itis.
(09:20):
Let me go take a peek at thewebsite.
Number seven save money with onematerial order a week.
When I first started sellingteas, I did not have a schedule
for ordering materials.
It led me to order from S&SActivewear multiple times a week
and then I was paying a lot ofextra shipping costs.
(09:42):
It's like roughly $20 per orderif you don't meet the minimum
threshold.
The same can be said for screenprints.
Are you ordering multiple timesa week from the same screen
print vendor?
I would place an order and thenI'd get another tea order and
then I'd like shoot, I need togo order again.
So by having a weekly runsystem and using this in line
(10:05):
with your tea party structure aswell, it will start to save you
money, because now you cancombine your parties in your
weekly run and order it alltogether because it's all
closing Sunday at 8pm, right?
And then, when I started doingthat, I was able to hit a $200
order each week to qualify forfree shipping from S&S
(10:28):
Activewear.
I highly recommend.
If you're using Jiffy shirtsright now, I recommend, if you
have the appropriatedocumentation, to make an
account with S&S Activewear.
Go check it out.
Even if you don't hit freeshipping.
Let's say you have just eightshirts you need to order.
If you take that $20 shippingdivided by eight and add that
cost to each of your baselineshirts, I bet you it's still
(10:52):
cheaper than what you would getindividually with Jiffy shirts.
But overall, creating thesesystems allow you to combine
your material orders and savemoney.
Number eight regroup with a prepday.
I gathered all my orders everyMonday because they closed
Sunday at 8pm, and then I placedone order, just like we just
(11:17):
talked about.
I used the downtime on Mondaysto ensure my weekly run for the
next week was scheduled andready to go.
I also updated my officeinventory, straightened up in
preparation for my blank teas toarrive the next day.
If I ordered by 5pm, s&sdelivered teas the next day to
my house.
(11:37):
With this routine, when Iwalked into my office after work
I knew exactly what I should beworking on and that really
helped me maximize the littletime that I had by having a
clear plan and strategy.
Number nine find your enoughpoint.
Weekly runs help me enforcehealthy boundaries.
(11:58):
I got lost scrolling andbrowsing design ideas for hours
before weekly runs.
I never knew when enoughproducts were enough.
Like, should I keep building 30, 50, like, oh, what about this
design?
It always left me feeling likeI fell short.
With a weekly run, it was clearthat I only needed to find 20
(12:20):
products and I was done Withthat.
It kind of also forced me to becritical of which products I
pulled to run versus justthrowing the kitchen sink at
them any kind of designs.
It can also create decisionparalysis for your customers if
you have too many designsavailable.
Think about how easy it is tograb an outfit from a packed
(12:41):
suitcase on vacation versuswhenever you're at home with a
closet full of options.
It is common for creativeentrepreneurs like yourself to
not know when to turn the lightsoff and call it a night.
By creating a daily system, Iknew when my work was done and
when I could call it a job willdone.
(13:01):
And number 10, it allows you tohave new, exciting themes the
best part of all new, freshproduct offerings.
Changing up the weekly productcategory each week will leave
your audience on edge, wonderingwhat you will have the next
week.
What I mean by this is you'renot just throwing together 20
(13:21):
random products and posting themwith your weekly runs.
You're going to pick a producttheme and build 20 products
around that theme.
If that feels a little bitoverwhelming, don't worry.
I have already mapped out 52weekly drops for you in my
product drop organizer.
The 2024 product drop organizeris the third iteration.
(13:43):
I've been doing it for threeyears.
You can take a look atsenkisvacom, forward slash, pdo,
papa, delta, oscar to learnmore.
It has a overwhelming amount ofplanning tools in there for the
entire year.
It also gives you monthly,weekly, daily observances to
(14:06):
give you even more ideas on howto structure your product drops.
And if you just want me tocreate all of your product drops
for you like, give you themockups, give you the email
templates, sales posts, you nameit then you should come join my
product drop organizer club.
Now that we've gone over the 10reasons for a weekly run in your
(14:27):
creative business, let's talkabout the so what?
Why does that matter?
I want you to be mindful of themarketing rule of seven.
This rule states that acustomer needs to be exposed to
a product on an average of seventimes before buying.
Think about how often you lookin the fridge before deciding on
an item.
Think about how you continuallyscour the closet before you're
(14:51):
like okay, I'll just pick this.
With the marketing rule of sevenin play, when you make all 20
products available on yourwebsite simultaneously, when you
release the first product, yourcustomers will be able to see
all of your products for theweek and it will increase their
exposure to the product andincrease the chance of buying
when they see the scheduled itemlater in the week and remind
(15:11):
them of the product.
So what do I mean by that?
When it comes to your website,post all 20 available.
Even if you're not schedulingthat mockup to be shown with a
caption until Sunday, it's okayfor them to go ahead and see
everything you have available,because we don't want your
audience to wait to order justto make sure that they don't
(15:31):
find something else later in theweek that they like better and
then they forget to come back atall.
The marketing rule of sevenalso creates more emphasis on
why you should be sharing yourproducts on stories, email,
instagram, going live, maybedoing a pre-recorded video to
talk about the weekly drop.
You need to make sure thatyou're allowing your customers
(15:55):
the exposure to it.
So then the marketing rule ofseven can take effect, versus
just posting it once, adding itto your website and then saying,
hmm, no one bought.
I wonder why we need toconsistently expose them.
So I want you to list and nameseven ways you plan for your
customers to see these productseach week.
(16:15):
Once you create that system,you can add that to your weekly
run procedures.
And one thing I did not talkabout in this episode is how,
whenever you have all of yourwork done, how much it frees you
up to be creative again.
If you're finding yourself in arut or a creativity rut and
you're not really sure why,write down the things and
(16:36):
pinpoint what is stressing youout.
A lot of times for creativeentrepreneurs, it feels like
you're just running on a hamsterreel and you can never catch a
breath of air.
I know I am my most creativewhen I know that all of my tasks
are complete and I can becreative out of abundance.
Get into a routine with yourbusiness task and watch the
(16:56):
creativity and freedom flow backinto your business.
Then, finally, the weight isoff your shoulders.
It's time to sell and scale.
Welcome back to the podcast.
If you're on my email list, youknow I am in the midst of
planning my wedding.
Yes, I got engaged, superexcited.
If you have any weddingplanning tips, advice, anything
like that, I'd love to hear them.
Just email me at Amy atSunKissVAcom.
I would love to know all ofthose dos and don'ts.
(00:24):
Okay, so last episode wefinished up with Facebook group
tools, so now we're moving on toa little two-part series.
In today's episode there's 10reasons you need to create
weekly runs Between businessbranding, scheduling, social
media, finding the sweet spot onyour heat press, keeping up
with your expenses.
(00:44):
Running a business can be ahandful.
Oh, and I didn't even mentionthat nine to five you're working
or at home trying to chase kidsand come back to your business
when you can.
It's nearly impossible at times.
Oh, I didn't even mention Don'tforget you need to figure out
what to offer your audience andthen also move them towards
(01:04):
checking out.
Do you feel like you arereinventing the wheel repeatedly
and doing a lot of extra workjust to prepare inconsistent
drops?
When you think about it, youactually only drop new teas
whenever you see a screen printson sale.
There is a high likelihood yourinconsistency is leaving money
on the table.
(01:25):
And then don't even get mestarted on the extra stress
you're adding to your plate tobecause you don't have a system.
So in this episode I'm going towalk you through why.
I recommend you organize yourbusiness to offer a new weekly
run every week with 20 newproducts that are only available
(01:45):
for a short time.
So you're adding in thatscarcity.
I'm going to be elaborating onthe exact template found in my
content calendars.
You'll see if you've purchasedone before the placeholders for
your products and how that works.
Weekly runs provide 20 newproducts offered on Tuesday and
(02:08):
you have through Sunday to shop,or you can keep them open a
little bit longer.
But the key is is that everyTuesday you are offering new
products.
Speaker 2 (02:18):
You're listening to Turndown the Hustle, the podcast
dedicated to transforming howyou run your creative online
t-shirt business by workingsmarter, not harder, so you can
spend more time with your why,people and passions that matter
most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host digitalmarketer.
(02:40):
Cold brew lover, t-shirt maker,freckled hype girl and owner of
SunKiss Virtual Assistant, amy.
Speaker 1 (02:48):
Number one weekly runs set the baseline.
Think of your weekly run as thefoundational layer of your
sales offer.
You can add more to it and itgets more complex, but your
weekly run is your foundationallayer.
Before you start planning a bidwar or a fun game for the week,
(03:08):
you want to have your weeklyrun set and scheduled.
And if that extra energy youhad at the beginning of the week
, when you were super motivated,wears off to do those extra bid
wars or flash sales, no worries, because your weekly run is
still running in background andallows you that ability to have
(03:30):
some time off.
Weekly runs are still perfect,even while you are on vacation.
Why?
Because you don't need to makethe items that week.
You are just offering them andthen when you get home then you
can fulfill those orders, versusnot running anything while
you're on vacation and then whenyou get back your business is
(03:52):
kind of dead.
So you can still make moneywhile you're not actually at
home.
Get in the habit of planning,preparing and scheduling your
weekly run before addinganything extra and fun.
Your consistency will pay off.
So it's pretty much like let'sdo your chores first, then we
can go do all the fun stuff.
(04:12):
Number two it createsexpectations for customers.
Algorithms can be harsh themajority of the time.
Social media posts, on average,are shown to three to 5% of
your following.
Take a look at your last post,reach, and see if that
percentage is about accurate.
Your customers may not shop,not because they don't want to,
(04:36):
but maybe because they didn'tsee your post or your offer.
But what if our customers weretrained to know exactly when to
expect new items from us eachweek?
With a weekly drop, this ispossible.
We can work around thealgorithm with consistency.
We don't need social media tonudge our customers.
Instead, they will come lookingfor your offer.
(04:59):
Take it a step further toreward the early birds with the
10% off their order everyTuesday, which equates to day
one of the drop.
If you wanted to get up anothernotch, I highly recommend you
start to build out your emaillist and email your customers
whenever a new drop is available.
(05:19):
Number three the ability to planahead.
Now that you have a system forweekly runs, you can plan well
in advance.
If there is a week you know youwill be busy, work ahead of the
schedule to go ahead and getyour weekly drop done.
With a strategy, you will nowno longer scramble weekly to
(05:40):
list your product offer.
Instead, you can sit down andschedule all of your products
for the entire month.
If you sell a product where youdon't depend on another vendor
to keep stock, you can schedulethose products well in advance
of a month.
Maybe you're scheduling two tothree months out.
Use the technique of batchingto your advantage with weekly
(06:01):
run, so you sit down, do all ofyour focus work one task at one
time to alleviate task switching.
This is a fun one.
Number four generate content forsocial media.
If you need help sharing youroffer on social media, a weekly
run creates a structured postingplan for you and it doubles as
(06:21):
social media content.
There is a range of options tochoose from, so here are just a
few ideas on how to break outyour 20 posts each week.
So the first option you couldjust post all 20 products in one
post on Tuesday.
Another option would be to dofive posts a week and you put
(06:44):
four products in each post, sothat's a total of five posts.
You will do that on Tuesdaythrough Saturday, and again it
closes on Sunday.
Or maybe you don't like to beactive on the weekends, so you
want to change that to fourposts a week, five products in
each post, tuesday throughFriday.
(07:04):
If you see more results withyour audience, like they are
more engaging whenever you justput one product per post, then
you could do four posts a day,one product in each post,
tuesday through Saturday.
So that's just 20 posts andyou're giving each product its
own dedicated post.
Or the latter would be fiveposts a day, one product in each
(07:29):
post, if you're only postingTuesday through Friday.
Again, if you struggle withwhat to post on social media by
running weekly drops, it alsodoubles as your social media
content.
Number five create a sense ofurgency.
If you've ever been confused onoh, how long should I allow
this to stay available for, oram I pulling it down too soon?
(07:52):
Is it too late?
Like will they know when thisproduct is no longer available?
Weekly runs solve this for you.
It creates a consistent senseof urgency each week for your
customers to shop If they wantthis item.
They will soon learn they needto get their order in On Sunday.
These items are going to closeand there is no guarantee they
(08:14):
can get these items again.
Or if you're taking on thestrategy of you're going to
leave them available.
Then you can create a sense ofurgency with an expiring
discount code.
Number six close with your teaparties.
Many customers may have foundyou through a tea party they
were invited to and in that teaparty they had to place their
(08:37):
order in that party, sunday at 8pm.
So they are already expectingwhen it closes.
Use this to your advantage inyour VIP group.
They will understand that whenthis product closes or there is
a deadline to order, it isreally a deadline to order.
Soon it will become ingrainedfor them and just as we discuss
(08:59):
their expectations for newreleases, the same will be valid
for expectations on productclosing.
Versus trying to reach youraudience and say, hey, don't
forget, this is closing Overtime, they don't really need
that reminder.
They will just startassociating Sunday at 8pm.
Oop, the weekly drop is closing.
I forgot to go look at what itis.
(09:20):
Let me go take a peek at thewebsite.
Number seven save money with onematerial order a week.
When I first started sellingteas, I did not have a schedule
for ordering materials.
It led me to order from S&SActivewear multiple times a week
and then I was paying a lot ofextra shipping costs.
(09:42):
It's like roughly $20 per orderif you don't meet the minimum
threshold.
The same can be said for screenprints.
Are you ordering multiple timesa week from the same screen
print vendor?
I would place an order and thenI'd get another tea order and
then I'd like shoot, I need togo order again.
So by having a weekly runsystem and using this in line
(10:05):
with your tea party structure aswell, it will start to save you
money, because now you cancombine your parties in your
weekly run and order it alltogether because it's all
closing Sunday at 8pm, right?
And then, when I started doingthat, I was able to hit a $200
order each week to qualify forfree shipping from S&S
(10:28):
Activewear.
I highly recommend.
If you're using Jiffy shirtsright now, I recommend, if you
have the appropriatedocumentation, to make an
account with S&S Activewear.
Go check it out.
Even if you don't hit freeshipping.
Let's say you have just eightshirts you need to order.
If you take that $20 shippingdivided by eight and add that
cost to each of your baselineshirts, I bet you it's still
(10:52):
cheaper than what you would getindividually with Jiffy shirts.
But overall, creating thesesystems allow you to combine
your material orders and savemoney.
Number eight regroup with a prepday.
I gathered all my orders everyMonday because they closed
Sunday at 8pm, and then I placedone order, just like we just
(11:17):
talked about.
I used the downtime on Mondaysto ensure my weekly run for the
next week was scheduled andready to go.
I also updated my officeinventory, straightened up in
preparation for my blank teas toarrive the next day.
If I ordered by 5pm, s&sdelivered teas the next day to
my house.
(11:37):
With this routine, when Iwalked into my office after work
I knew exactly what I should beworking on and that really
helped me maximize the littletime that I had by having a
clear plan and strategy.
Number nine find your enoughpoint.
Weekly runs help me enforcehealthy boundaries.
(11:58):
I got lost scrolling andbrowsing design ideas for hours
before weekly runs.
I never knew when enoughproducts were enough.
Like, should I keep building 30, 50, like, oh, what about this
design?
It always left me feeling likeI fell short.
With a weekly run, it was clearthat I only needed to find 20
(12:20):
products and I was done Withthat.
It kind of also forced me to becritical of which products I
pulled to run versus justthrowing the kitchen sink at
them any kind of designs.
It can also create decisionparalysis for your customers if
you have too many designsavailable.
Think about how easy it is tograb an outfit from a packed
(12:41):
suitcase on vacation versuswhenever you're at home with a
closet full of options.
It is common for creativeentrepreneurs like yourself to
not know when to turn the lightsoff and call it a night.
By creating a daily system, Iknew when my work was done and
when I could call it a job willdone.
(13:01):
And number 10, it allows you tohave new, exciting themes the
best part of all new, freshproduct offerings.
Changing up the weekly productcategory each week will leave
your audience on edge, wonderingwhat you will have the next
week.
What I mean by this is you'renot just throwing together 20
(13:21):
random products and posting themwith your weekly runs.
You're going to pick a producttheme and build 20 products
around that theme.
If that feels a little bitoverwhelming, don't worry.
I have already mapped out 52weekly drops for you in my
product drop organizer.
The 2024 product drop organizeris the third iteration.
(13:43):
I've been doing it for threeyears.
You can take a look atsenkisvacom, forward slash, pdo,
papa, delta, oscar to learnmore.
It has a overwhelming amount ofplanning tools in there for the
entire year.
It also gives you monthly,weekly, daily observances to
(14:06):
give you even more ideas on howto structure your product drops.
And if you just want me tocreate all of your product drops
for you like, give you themockups, give you the email
templates, sales posts, you nameit then you should come join my
product drop organizer club.
Now that we've gone over the 10reasons for a weekly run in your
(14:27):
creative business, let's talkabout the so what?
Why does that matter?
I want you to be mindful of themarketing rule of seven.
This rule states that acustomer needs to be exposed to
a product on an average of seventimes before buying.
Think about how often you lookin the fridge before deciding on
an item.
Think about how you continuallyscour the closet before you're
(14:51):
like okay, I'll just pick this.
With the marketing rule of sevenin play, when you make all 20
products available on yourwebsite simultaneously, when you
release the first product, yourcustomers will be able to see
all of your products for theweek and it will increase their
exposure to the product andincrease the chance of buying
when they see the scheduled itemlater in the week and remind
(15:11):
them of the product.
So what do I mean by that?
When it comes to your website,post all 20 available.
Even if you're not schedulingthat mockup to be shown with a
caption until Sunday, it's okayfor them to go ahead and see
everything you have available,because we don't want your
audience to wait to order justto make sure that they don't
(15:31):
find something else later in theweek that they like better and
then they forget to come back atall.
The marketing rule of sevenalso creates more emphasis on
why you should be sharing yourproducts on stories, email,
instagram, going live, maybedoing a pre-recorded video to
talk about the weekly drop.
You need to make sure thatyou're allowing your customers
(15:55):
the exposure to it.
So then the marketing rule ofseven can take effect, versus
just posting it once, adding itto your website and then saying,
hmm, no one bought.
I wonder why we need toconsistently expose them.
So I want you to list and nameseven ways you plan for your
customers to see these productseach week.
(16:15):
Once you create that system,you can add that to your weekly
run procedures.
And one thing I did not talkabout in this episode is how,
whenever you have all of yourwork done, how much it frees you
up to be creative again.
If you're finding yourself in arut or a creativity rut and
you're not really sure why,write down the things and
(16:36):
pinpoint what is stressing youout.
A lot of times for creativeentrepreneurs, it feels like
you're just running on a hamsterreel and you can never catch a
breath of air.
I know I am my most creativewhen I know that all of my tasks
are complete and I can becreative out of abundance.
Get into a routine with yourbusiness task and watch the
(16:56):
creativity and freedom flow backinto your business.
Then, finally, the weight isoff your shoulders.
It's time to sell and scale.
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