March 7, 2024 • 17 mins
In this episode, I'm talking about the perfect blend of product offerings—from those reliable standing offers to the thrill of weekly runs. I'll share with you the strategic magic behind a well-stocked virtual shelf, where your customers find new treasures without ever feeling the sting of 'sold out' signs. I delve into the art of creating urgency while keeping the shop lights on, using a blend of in-demand products and savvy inventory management. Plus, get insider tips on curating products that not only fly off the shelves but also keep your buyers returning for more.
Ready to transform your sales with a sprinkle of fun? I'll take you behind the scenes of my ‘Tee Party’ strategy, a layered approach that fuses customer engagement with sales-boosting techniques. Imagine hosting events that give your audience a reason to celebrate with you time and again, creating a community buzz that turns casual shoppers into loyal fans. And with my Product Drop Organizer spreadsheet, you'll have a master plan to navigate the flurry of activities without breaking a sweat. It's time to elevate your business game, and this episode is the playbook you need to turn every offer into an opportunity.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back to Turn Down the Hustle.
This is actually part two oftalking about what to offer your
audience.
So in part one we talked allabout weekly runs and 10 reasons
why your business needs weeklyruns.
We go through all of thedetails of the bonuses of weekly
runs.
If you haven't heard that one,I recommend hitting pause on
(00:24):
this one.
Go back, listen to that episodeprior, meet me back here and we
will continue on with part two.
So let's quickly recap whatexactly is a weekly run.
A weekly run is a set of 20products.
I recommend doing themedproducts.
If you need more ideas, checkout my product drop organizer.
(00:46):
We are going to run one themeeach week, 20 products.
I recommend dropping thisweekly theme on Tuesdays,
offering it all week and closingit on Sundays.
It works great for many people.
It keeps them focused.
It allows them to keep new andfresh things coming to their
audience.
Them focused.
(01:07):
It allows them to keep new andfresh things coming to their
audience.
But what are people buying onMonday?
Right?
So we have a new theme droppingon Tuesdays.
They're closing on Sundays.
But what if someone goes toyour website on Monday and it's
locked or there's nothing to buy?
We don't want that.
If you found my website andyou're ready to shop or you're
(01:29):
in that frame of mind, I want tomake sure that you have
something there to buy, andthat's why, in this episode,
part two, we're talking aboutstanding offers.
We want our weekly runs and ourstanding offers to work
together, and at the end of thisepisode, I'm going to give you
a third piece to your productofferings.
Speaker 2 (01:59):
Let's dive in by working smarter, not harder, so
you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host digitalmarketer, cold brew lover,
t-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
Speaker 1 (02:24):
So the biggest benefit of standing offers is
what I already talked about inthe intro.
Your audience can shop any time.
We want to make sure that ifthey are leaning on your website
or found your business, youhave something to offer them.
Not to mention what if you wantto take a week off, is that
(02:44):
such a crime as a creativeentrepreneur?
To us sometimes it is, I know.
Or what happens if you getbehind?
We've all been there.
You risk an entire week of nothaving something to offer your
customers.
Drop the ball on your weeklyruns.
Then it's not the end of theworld because you still have
that standing offer available.
(03:07):
Now it's possible that over time, your standing offer is going
to be maybe just that standing,maybe stagnant, I guess you
could say.
And so if you're finding thatyour standing offer, which you
have on your website, isn'treally selling, that's where I
would look to either destash it,put it on a quick clearance
sale, or work to get rid ofthose prints so you can make
(03:28):
room for new listings for yourstanding offer, so they're not
sorting through hundreds ofproduct pages when you know that
they're not selling.
Well, Now, when it comes towhat kind of product should be
in your standing offer comes towhat kind of product should be
in your standing offer.
Let's jump into that next.
The first thing you can fillyour standing offer with is
(03:49):
extras.
Now be careful on this adviceyou can't go overboard with it.
But when I would place myweekly run with a vendor, my
technique was to always order anextra print of the designs that
I thought were going to bereally popular or the designs
(04:10):
that sold really well for methat week.
So any designs that I sold morethan three of of those 20
designs in my weekly run.
It told me, hey, this is afavorite and just because
somebody didn't order it thisweek, there's a chance that
maybe they would want to orderit later.
So I've already tested thisprint on my market and it has
shown that it was received well.
(04:33):
But also why I liked ordering anextra here and there on my
screen print orders is because,if I made a mistake, we've all
been there, we have ruined theone print that we needed and
then now you don't have anyextras if you can't print at
home.
So having that one extra onhand especially if it was an
order where somebody I know it'stime sensitive or I do not have
(04:57):
any slip in my turnaround time.
That extra print just gave methat extra piece of mind.
Once I listed this print on mysite, I did not have it
available as an unlimited stock.
I actually only annotated theexact stock I had available, so
I wasn't putting a bind wherethen I had to place another
screen print order just tofulfill this item.
(05:18):
I could just sell what I had onhand.
However, be mindful whenever yougo to list these extras on your
website and be mindful of howsoon you maybe put this at a
lower rate, Because if acustomer the prior week just
ordered that print at a fullprice rate and you said you need
to order by Sunday, you're notgoing to get this again, or at
(05:40):
least at a minimum you can put.
I cannot guarantee this printto be available again, and next
week if it's a steep discountedprice, you know perception, so
just keep that in mind andwhenever you are doing your
weekly runs, do not guaranteewhich prints will be available
or that you plan to order extraof, because humans need a
(06:01):
deadline.
If you want them to make adecision, there needs to be a
deadline and that's what yourweekly run creates.
So if you even flirt with theidea that maybe this print will
be available next week, whywould they order it now?
They can just wait.
Just keep that in mind withextras.
So what other products ordesigns should you be offering
(06:21):
in your standing offer?
We talked about any extras, butalso think about those designs
that are unlimited stock.
Some vendors offer prints likescreen prints, DTF or clear film
that does not run out of stockoften, or they are really good
about restocking.
These are vendors that you wantto annotate and keep note of,
(06:43):
so you know if there are onesthat guarantee a restock or once
it's gone, it's gone.
That's going to change how youoffer these designs.
These vendors or these designswould make perfect standing
offers to list on your site.
So, unlike the extra screenprint listing example I talked
about prior, where you includeda quantity for those extras for
(07:06):
vendors that you know willrestock or you can get that
design again, I do not recommendlisting a quantity.
Just leave it as unlimited.
Or if you want to create asense of urgency, then yeah, you
can test out maybe listing onlythree available and see how
your audience responds.
The unlimited stock gets tricky,though, because when you start
running your weekly runs.
You need to be mindful of yourcutoff time and material orders
(07:29):
so you can place your orderevery Monday, like you do your
weekly runs.
But it could start to affectyour turnaround time if a
customer orders on Tuesday andthen you have to wait a week to
order that print where theyselected it from your standing
offer.
Also, you want to avoid placingmultiple screen print orders a
week.
Also, think about not justmultiple orders from the same
(07:51):
vendor, but what if you havefive different vendors listed in
your standing offer If theyjust so happen to pick one item
from each of those screen printcompanies?
They don't realize it, but youhave it loaded in your backend
what the vendor is?
Now you could be out fivedifferent shipping costs for
those prints.
So obviously that's less thanideal and counterintuitive.
(08:12):
So think about maybe reducinghow many different vendors
you're offering for thatstanding offer.
If you're not going to becharging your customer
additional fees since theyordered from different vendors
but again, it's unbeknownst tothem.
I recommend stocking yourstanding offers with one to two
(08:34):
vendors max.
The next kind of products to addto a standing offer are those
that you can create in-house.
I love making bleach teas andvinyl teas.
All that I can do in-house.
My favorite part of getting anorder for either bleach tea or
vinyl was that I could create mymaterials in the same day.
(08:55):
So prep either the design withthe sublimation printer or my
cameo for vinyl, Then I wouldorder the tees and I could
receive them the next day withS&S Activewear.
This allowed my turnaround timeto be significantly shorter.
Like I'm talking, significantlyshorter than whenever I ran
screen prints.
(09:16):
If you have created anyproducts in-house and you don't
rely on another vendor stock,these mock-ups make great
standing offers.
If you were to ask me one of thebusiness tasks that I just
loathe as a creativeentrepreneur, for whatever
reason, it's taking productphotos.
(09:36):
Like once you create the item,the finished product, stopping
to take a photo of it, likeprepping your mock-up, for
whatever reason.
I just am so excited to package.
I love packaging, Get it inthere, put their sticker on it,
mark it complete and just markit off as completed order.
I am so excited to get ordersout of my queue that sometimes I
(09:59):
did not slow down to take aproduct photo.
But with standing offers itchanged my mindset with that,
because if I just take the timeto create this mock-up layout of
this item, take a very clearpicture.
Then I can post it on mywebsite and I will never have to
take one again, unless I wantto showcase it, maybe on a
(10:22):
different color, and then, bam,I can resell it over and over
again.
In-house created products makethe perfect standing offer.
So here's something to considerIf you offer either vinyl or
sublimation, where you can makethe designs in-house, or if you
have a DTG or DTF printer,consider making only the things
(10:43):
you can create in-house yourstanding offer.
Or you can incorporate, youknow, a few screen prints extras
into your standing offer aswell.
But if you think about it thatway, you are not going to be
relying on anyone else toprovide the design.
You either have it on hand oryou can create it in-house.
To provide the design, youeither have it on hand or you
(11:04):
can create it in-house.
So, again, if you have some ofthose tools printers at your
disposable, that's something youcan think about when it comes
to standing offers.
The last type of product toinclude in your standing offer
would be seasonal.
So if you own a copy of theproduct, drop organizer, you can
take a look at sunkissvacomforward slash PDO Papa, Delta,
(11:26):
Oscar that's the military, Imean coming out, Go take a look,
learn more about it.
But we have set weekly runs inthat PDO For Christmas you get a
week dedicated to Christmasdesign.
So that's 20.
How we are creativeentrepreneurs.
How could I possibly put everyChristmas design I want, narrow
(11:47):
it down to only 20 whenever I'mgoing to offer it to my group?
I don't know of anyone that cando that.
I know I can't.
So for those larger seasonaltype themes, you can use your
standing offer to help supportit.
So what you can do is you canrun this design or this
collection for more than a weekand then close it.
(12:10):
You can add more mock-ups tothe drop and offer it a bit
longer, or put again, put thoseextras towards your standing
offer.
However, though, you have to becareful if you're creating your
seasonal drops as a standingoffer, because you need to keep
an eye on your deadline and youdon't want to get stuck with
(12:31):
seasonal inventory.
The product drop organizerhelps guide you through when
it's time to desash, when it'stime to put something on sale,
cut your losses and move on, soyou don't get stuck with it.
You want to stay ahead oftimeline with these calendar
events and that willsignificantly reduce the
likelihood of being stuck withthis inventory.
Also, consider your turnaroundtime.
(12:52):
When do you need to have thisitem completed so you can still
get it to them within time tomeet that holiday or season?
You don't want to have itoffered two days up to the event
if you don't have it pre-madeand can't ship it to them in
time.
So you want to make sure you'reincorporating that into your
calendar.
So let's bring this all backtogether.
(13:15):
We talked about last episodesabout weekly run, so a theme
dedicated to the week dropping20 products on a Tuesday,
closing them on Sunday.
They got to order within thatweek if they want in on those 20
designs.
But you don't want to only runa weekly run.
You want to incorporate astanding offer, a product that's
(13:36):
available or collection that'savailable on your website.
So even when those weekly runsclose, what are you offering
your audience?
I told you at the beginning ofthe episode that I had a third
strategy for you and that wouldbe tea parties.
So while you have your weeklyrun, going in your main VIP
group or selling to your emaillist that new release collection
(13:59):
, you also have your standingoffer available for your regular
customers or subscribers.
But then a third aspect wouldbe running a tea party during
the same week, and that is acurated anywhere from 40 to 60
designs.
But here's the kicker If youhave already built out your
weekly run themes, those themesor those products that you've
(14:21):
curated now double as your TeaParty category, so you're not
having to create them fromscratch and trying to generate
all of these new mockups.
You're starting to createfolders on your computer or
wherever you save them GoogleDrive and you can just access
them again in the future.
Just double check that thestock is still existent.
But if you're using in-housecreations, those mock-ups that
(14:43):
we talked about, it's eveneasier to build up your library
of designs and offers.
But on the flip side of that, Ialso think that just running tea
parties isn't enough.
Think about it from this light.
So you just threw a huge teaparty.
You have raging new fans, newcustomers.
(15:04):
They're loving it.
They placed their order, butnow they're asking what's next?
So then you invite them to whatI like to call the after party,
which is your VIP group, whichwhere they'll be met with just
the same amount of energy, justmore people, and from there
they're expecting to see whatelse you have to offer.
So let's say you didn't haveweekly runs.
(15:24):
It's kind of a trade-off wherethey just had this huge tea
party.
It was a lot of fun.
They had all these fresh newdesigns that were relevant to
the either season or holidaycoming up.
Then they get to your VIP groupand it's crickets.
There's nothing available,there's nothing new to buy.
You kind of are losing thatmomentum.
Or, on the flip side, they goto your website and it's locked
(15:48):
because you don't have astanding offer and nothing to
offer them.
So keep that in mind If you'redoing all this work to get a tea
party going, get a hostinviting all their friends and
you've made these connectionsand a great first impression.
Your weekly run and yourstanding offer is going to help
you keep that momentum you sodesperately need.
(16:10):
To sum it all up though, thatstanding offer, I'd never had to
worry if I did happen to miss aweekly run.
Week, it did not matter.
I still had products on mywebsite.
It was still unlocked,available to shop at any time.
If you still don't know whereto start on these weekly runs or
(16:31):
all of these themes that I'mtalking about.
I'd love for you to check outmy product job organizer and get
started with it today.
Welcome back to Turn Down the Hustle.
This is actually part two oftalking about what to offer your
audience.
So in part one we talked allabout weekly runs and 10 reasons
why your business needs weeklyruns.
We go through all of thedetails of the bonuses of weekly
runs.
If you haven't heard that one,I recommend hitting pause on
(00:24):
this one.
Go back, listen to that episodeprior, meet me back here and we
will continue on with part two.
So let's quickly recap whatexactly is a weekly run.
A weekly run is a set of 20products.
I recommend doing themedproducts.
If you need more ideas, checkout my product drop organizer.
(00:46):
We are going to run one themeeach week, 20 products.
I recommend dropping thisweekly theme on Tuesdays,
offering it all week and closingit on Sundays.
It works great for many people.
It keeps them focused.
It allows them to keep new andfresh things coming to their
audience.
Them focused.
(01:07):
It allows them to keep new andfresh things coming to their
audience.
But what are people buying onMonday?
Right?
So we have a new theme droppingon Tuesdays.
They're closing on Sundays.
But what if someone goes toyour website on Monday and it's
locked or there's nothing to buy?
We don't want that.
If you found my website andyou're ready to shop or you're
(01:29):
in that frame of mind, I want tomake sure that you have
something there to buy, andthat's why, in this episode,
part two, we're talking aboutstanding offers.
We want our weekly runs and ourstanding offers to work
together, and at the end of thisepisode, I'm going to give you
a third piece to your productofferings.
Speaker 2 (01:59):
Let's dive in by working smarter, not harder, so
you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host digitalmarketer, cold brew lover,
t-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
Speaker 1 (02:24):
So the biggest benefit of standing offers is
what I already talked about inthe intro.
Your audience can shop any time.
We want to make sure that ifthey are leaning on your website
or found your business, youhave something to offer them.
Not to mention what if you wantto take a week off, is that
(02:44):
such a crime as a creativeentrepreneur?
To us sometimes it is, I know.
Or what happens if you getbehind?
We've all been there.
You risk an entire week of nothaving something to offer your
customers.
Drop the ball on your weeklyruns.
Then it's not the end of theworld because you still have
that standing offer available.
(03:07):
Now it's possible that over time, your standing offer is going
to be maybe just that standing,maybe stagnant, I guess you
could say.
And so if you're finding thatyour standing offer, which you
have on your website, isn'treally selling, that's where I
would look to either destash it,put it on a quick clearance
sale, or work to get rid ofthose prints so you can make
(03:28):
room for new listings for yourstanding offer, so they're not
sorting through hundreds ofproduct pages when you know that
they're not selling.
Well, Now, when it comes towhat kind of product should be
in your standing offer comes towhat kind of product should be
in your standing offer.
Let's jump into that next.
The first thing you can fillyour standing offer with is
(03:49):
extras.
Now be careful on this adviceyou can't go overboard with it.
But when I would place myweekly run with a vendor, my
technique was to always order anextra print of the designs that
I thought were going to bereally popular or the designs
(04:10):
that sold really well for methat week.
So any designs that I sold morethan three of of those 20
designs in my weekly run.
It told me, hey, this is afavorite and just because
somebody didn't order it thisweek, there's a chance that
maybe they would want to orderit later.
So I've already tested thisprint on my market and it has
shown that it was received well.
(04:33):
But also why I liked ordering anextra here and there on my
screen print orders is because,if I made a mistake, we've all
been there, we have ruined theone print that we needed and
then now you don't have anyextras if you can't print at
home.
So having that one extra onhand especially if it was an
order where somebody I know it'stime sensitive or I do not have
(04:57):
any slip in my turnaround time.
That extra print just gave methat extra piece of mind.
Once I listed this print on mysite, I did not have it
available as an unlimited stock.
I actually only annotated theexact stock I had available, so
I wasn't putting a bind wherethen I had to place another
screen print order just tofulfill this item.
(05:18):
I could just sell what I had onhand.
However, be mindful whenever yougo to list these extras on your
website and be mindful of howsoon you maybe put this at a
lower rate, Because if acustomer the prior week just
ordered that print at a fullprice rate and you said you need
to order by Sunday, you're notgoing to get this again, or at
(05:40):
least at a minimum you can put.
I cannot guarantee this printto be available again, and next
week if it's a steep discountedprice, you know perception, so
just keep that in mind andwhenever you are doing your
weekly runs, do not guaranteewhich prints will be available
or that you plan to order extraof, because humans need a
(06:01):
deadline.
If you want them to make adecision, there needs to be a
deadline and that's what yourweekly run creates.
So if you even flirt with theidea that maybe this print will
be available next week, whywould they order it now?
They can just wait.
Just keep that in mind withextras.
So what other products ordesigns should you be offering
(06:21):
in your standing offer?
We talked about any extras, butalso think about those designs
that are unlimited stock.
Some vendors offer prints likescreen prints, DTF or clear film
that does not run out of stockoften, or they are really good
about restocking.
These are vendors that you wantto annotate and keep note of,
(06:43):
so you know if there are onesthat guarantee a restock or once
it's gone, it's gone.
That's going to change how youoffer these designs.
These vendors or these designswould make perfect standing
offers to list on your site.
So, unlike the extra screenprint listing example I talked
about prior, where you includeda quantity for those extras for
(07:06):
vendors that you know willrestock or you can get that
design again, I do not recommendlisting a quantity.
Just leave it as unlimited.
Or if you want to create asense of urgency, then yeah, you
can test out maybe listing onlythree available and see how
your audience responds.
The unlimited stock gets tricky,though, because when you start
running your weekly runs.
You need to be mindful of yourcutoff time and material orders
(07:29):
so you can place your orderevery Monday, like you do your
weekly runs.
But it could start to affectyour turnaround time if a
customer orders on Tuesday andthen you have to wait a week to
order that print where theyselected it from your standing
offer.
Also, you want to avoid placingmultiple screen print orders a
week.
Also, think about not justmultiple orders from the same
(07:51):
vendor, but what if you havefive different vendors listed in
your standing offer If theyjust so happen to pick one item
from each of those screen printcompanies?
They don't realize it, but youhave it loaded in your backend
what the vendor is?
Now you could be out fivedifferent shipping costs for
those prints.
So obviously that's less thanideal and counterintuitive.
(08:12):
So think about maybe reducinghow many different vendors
you're offering for thatstanding offer.
If you're not going to becharging your customer
additional fees since theyordered from different vendors
but again, it's unbeknownst tothem.
I recommend stocking yourstanding offers with one to two
(08:34):
vendors max.
The next kind of products to addto a standing offer are those
that you can create in-house.
I love making bleach teas andvinyl teas.
All that I can do in-house.
My favorite part of getting anorder for either bleach tea or
vinyl was that I could create mymaterials in the same day.
(08:55):
So prep either the design withthe sublimation printer or my
cameo for vinyl, Then I wouldorder the tees and I could
receive them the next day withS&S Activewear.
This allowed my turnaround timeto be significantly shorter.
Like I'm talking, significantlyshorter than whenever I ran
screen prints.
(09:16):
If you have created anyproducts in-house and you don't
rely on another vendor stock,these mock-ups make great
standing offers.
If you were to ask me one of thebusiness tasks that I just
loathe as a creativeentrepreneur, for whatever
reason, it's taking productphotos.
(09:36):
Like once you create the item,the finished product, stopping
to take a photo of it, likeprepping your mock-up, for
whatever reason.
I just am so excited to package.
I love packaging, Get it inthere, put their sticker on it,
mark it complete and just markit off as completed order.
I am so excited to get ordersout of my queue that sometimes I
(09:59):
did not slow down to take aproduct photo.
But with standing offers itchanged my mindset with that,
because if I just take the timeto create this mock-up layout of
this item, take a very clearpicture.
Then I can post it on mywebsite and I will never have to
take one again, unless I wantto showcase it, maybe on a
(10:22):
different color, and then, bam,I can resell it over and over
again.
In-house created products makethe perfect standing offer.
So here's something to considerIf you offer either vinyl or
sublimation, where you can makethe designs in-house, or if you
have a DTG or DTF printer,consider making only the things
(10:43):
you can create in-house yourstanding offer.
Or you can incorporate, youknow, a few screen prints extras
into your standing offer aswell.
But if you think about it thatway, you are not going to be
relying on anyone else toprovide the design.
You either have it on hand oryou can create it in-house.
To provide the design, youeither have it on hand or you
(11:04):
can create it in-house.
So, again, if you have some ofthose tools printers at your
disposable, that's something youcan think about when it comes
to standing offers.
The last type of product toinclude in your standing offer
would be seasonal.
So if you own a copy of theproduct, drop organizer, you can
take a look at sunkissvacomforward slash PDO Papa, Delta,
(11:26):
Oscar that's the military, Imean coming out, Go take a look,
learn more about it.
But we have set weekly runs inthat PDO For Christmas you get a
week dedicated to Christmasdesign.
So that's 20.
How we are creativeentrepreneurs.
How could I possibly put everyChristmas design I want, narrow
(11:47):
it down to only 20 whenever I'mgoing to offer it to my group?
I don't know of anyone that cando that.
I know I can't.
So for those larger seasonaltype themes, you can use your
standing offer to help supportit.
So what you can do is you canrun this design or this
collection for more than a weekand then close it.
(12:10):
You can add more mock-ups tothe drop and offer it a bit
longer, or put again, put thoseextras towards your standing
offer.
However, though, you have to becareful if you're creating your
seasonal drops as a standingoffer, because you need to keep
an eye on your deadline and youdon't want to get stuck with
(12:31):
seasonal inventory.
The product drop organizerhelps guide you through when
it's time to desash, when it'stime to put something on sale,
cut your losses and move on, soyou don't get stuck with it.
You want to stay ahead oftimeline with these calendar
events and that willsignificantly reduce the
likelihood of being stuck withthis inventory.
Also, consider your turnaroundtime.
(12:52):
When do you need to have thisitem completed so you can still
get it to them within time tomeet that holiday or season?
You don't want to have itoffered two days up to the event
if you don't have it pre-madeand can't ship it to them in
time.
So you want to make sure you'reincorporating that into your
calendar.
So let's bring this all backtogether.
(13:15):
We talked about last episodesabout weekly run, so a theme
dedicated to the week dropping20 products on a Tuesday,
closing them on Sunday.
They got to order within thatweek if they want in on those 20
designs.
But you don't want to only runa weekly run.
You want to incorporate astanding offer, a product that's
(13:36):
available or collection that'savailable on your website.
So even when those weekly runsclose, what are you offering
your audience?
I told you at the beginning ofthe episode that I had a third
strategy for you and that wouldbe tea parties.
So while you have your weeklyrun, going in your main VIP
group or selling to your emaillist that new release collection
(13:59):
, you also have your standingoffer available for your regular
customers or subscribers.
But then a third aspect wouldbe running a tea party during
the same week, and that is acurated anywhere from 40 to 60
designs.
But here's the kicker If youhave already built out your
weekly run themes, those themesor those products that you've
(14:21):
curated now double as your TeaParty category, so you're not
having to create them fromscratch and trying to generate
all of these new mockups.
You're starting to createfolders on your computer or
wherever you save them GoogleDrive and you can just access
them again in the future.
Just double check that thestock is still existent.
But if you're using in-housecreations, those mock-ups that
(14:43):
we talked about, it's eveneasier to build up your library
of designs and offers.
But on the flip side of that, Ialso think that just running tea
parties isn't enough.
Think about it from this light.
So you just threw a huge teaparty.
You have raging new fans, newcustomers.
(15:04):
They're loving it.
They placed their order, butnow they're asking what's next?
So then you invite them to whatI like to call the after party,
which is your VIP group, whichwhere they'll be met with just
the same amount of energy, justmore people, and from there
they're expecting to see whatelse you have to offer.
So let's say you didn't haveweekly runs.
(15:24):
It's kind of a trade-off wherethey just had this huge tea
party.
It was a lot of fun.
They had all these fresh newdesigns that were relevant to
the either season or holidaycoming up.
Then they get to your VIP groupand it's crickets.
There's nothing available,there's nothing new to buy.
You kind of are losing thatmomentum.
Or, on the flip side, they goto your website and it's locked
(15:48):
because you don't have astanding offer and nothing to
offer them.
So keep that in mind If you'redoing all this work to get a tea
party going, get a hostinviting all their friends and
you've made these connectionsand a great first impression.
Your weekly run and yourstanding offer is going to help
you keep that momentum you sodesperately need.
(16:10):
To sum it all up though, thatstanding offer, I'd never had to
worry if I did happen to miss aweekly run.
Week, it did not matter.
I still had products on mywebsite.
It was still unlocked,available to shop at any time.
If you still don't know whereto start on these weekly runs or
(16:31):
all of these themes that I'mtalking about.
I'd love for you to check outmy product job organizer and get
started with it today.
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