May 30, 2024 • 19 mins
What if you’ve been underestimating the power of email marketing this whole time? Buckle up as I debunk the myth that social media reigns supreme. Discover why a well-executed email strategy can be a game-changer for Creative Entrepreneurs and T-Shirt sellers, with email marketing's average open rates leaving Facebook's organic reach in the dust. You'll learn firsthand how email’s 1.23% click rate can significantly outshine Facebook’s meager 0.07%, proving that email remains a powerhouse for driving sales and engagement.
I also dive deep into effective email marketing practices that can elevate your business. From understanding the distinct motivations behind social media and email use to the critical importance of segmenting your email lists, we’ve got you covered. Uncover why text-rich emails with minimal images help avoid spam filters, ensuring your messages reach your audience’s primary inbox. This episode is packed with actionable insights and practical tips that will transform how you connect with your audience and maximize your email marketing potential. Don't miss out on these game-changing strategies!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to another episode of Turn Down the
Hustle.
Today we're going to bediscussing three email marketing
myths.
Now email marketing.
To many creative entrepreneursand t-shirt sellers, it does
seem like this mysterious topicEmail marketing.
What exactly is that?
Do I just open up a Gmail andjust blast it?
(00:21):
How do I get their emails?
Or maybe you have amisconception about what goes
into a marketing email beforeyou send it.
Well, today I'm here to bustthree of the most common myths
that go into email marketingthat I see circulating some of
our online forums.
So join me today as we discussthose together.
Speaker 2 (00:44):
You're listening to Turn Down the Hustle, the
podcast dedicated totransforming how you run your
creative online t-shirt businessby working smarter, not harder,
so you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host.
(01:05):
Digital marketer.
Cold brew lover, t-shirt maker,freckled hype girl and owner of
Sunkist Virtual Assistant.
Speaker 1 (01:11):
Amy.
Myth number one is that socialmedia outperforms email
marketing.
Now, that myth may have madeyou laugh a little bit, because
you might be at a point in yourbusiness where you're like dude,
social media is not doinganything for me, so I don't know
(01:32):
how it can outperform anything.
But many of you haven'texplored email marketing.
Or maybe you have explored itbut you haven't really built in
the systems or even givenconsistent effort to actually
test to see how well it wouldwork for your business.
But there are still creativebusinesses out there that do
(01:54):
believe that social mediaoutperforms email marketing.
Now, even if you haven't comeout and flat out said that, I
would be willing to bet that youdo believe that.
Why?
Because all of your time isspent on curating content for
social media and no time is leftfor you to prioritize email
(02:15):
marketing.
So that brings us to mythnumber one social media
outperforms email marketing.
I'm going to kick this thingoff by saying, if I could choose
either 500 social mediafollowers or 500 email
subscribers, you know which oneI'm going to pick?
I'm going to pick the 500 emailsubscribers.
(02:36):
So 500 is going to be ournumber for the duration of this
episode, and just assume we'retalking about either 500
followers or 500 emailsubscribers.
So email marketing, for thosein the e-commerce world or
online brick and mortar typebusinesses, the average email
open rate is 35% as of April2024.
(03:01):
Now let's compare that toFacebook.
That's going to be the socialmedia platform that I'm
referencing for this episode.
The organic reach for Facebookso no paid ads is roughly three
to 6%.
If you know you know Many ofyou already knew that, but I
think maybe many of you did notrealize the average open rate
(03:22):
would be 35%.
So what does that mean to you?
So let's go back to our exampleof 500 email subscribers to the
500 social media followers.
So if we take and send an emailto 500 of our subscribers, the
average open rate is 35%.
So how many people is that?
(03:42):
That's 175 people.
Imagine if 175 people werereading your offer for your
creative business.
That'd be huge.
Okay, now let's take the same500 social media followers or
Facebook group members and youput a post out there for your
members.
How many is it going to reachor how many are going to see it?
(04:05):
We'll, out of the three to 6%,we'll call it 5%.
We'll give you a benefit of thedoubt.
It's 30 people.
5% of 300 is 30.
And so a lot of times I see,like my post reach are so low.
Like what am I doing wrong,girl?
If you got a group of 500 andyour reach is 30, you're doing
(04:28):
good.
You're actually on the high endof the average.
Anything over 35, 40, you'reactually above average.
Social media is not showing yourcontent to all of your group
members or followers.
Do you know how many people arealso competing for their
attention in that newsfeed?
Just not going to happen.
So if you're going to spendtime and you have something that
(04:50):
you absolutely need youraudience to see, or you have an
offer you want to convert, thenemail marketing is going to
outperform that social mediapost.
So let's go ahead and talkabout conversion rates now.
At the time of this recording,for e-commerce businesses, the
average click rate is roughly1.23%, so that's basically 1% to
(05:15):
2%.
So this means that when someonereads your email, how many
people are actually clickingsomething in the email or taking
action to what you have offeredthem?
Whereas the average click ratefor Facebook is roughly 0.07%
(05:35):
and you might be thinking, amy,you just said the average for
e-commerce right now is 1.23percent, which I will say is
extremely on the low end.
I think you're going to dobetter than that.
And then you just said Facebookis 0.07 percent Like.
That's not much different Like.
So I wouldn't say emailmarketing really outperformed
(05:56):
social media.
Well, what did we cover?
Just before conversion rate, wetalked about open rate.
So we had 175 people openingour email to the 30 people on
Facebook that our posts arereaching.
So, because of the higher openrate, that's going to give us a
larger starting point to applythat 1.23% click rate versus the
(06:20):
0.07 Facebook open rate.
So my 1.23% is always going tooutperform, with a larger pool
of people opening my emailsversus the 0.07%, to this way
smaller number that are actuallyseeing my post.
Just going over the raw numbers,you can see how your efforts to
(06:44):
sit down, build out that emailto send out to your subscribers
consistently can lead directlyto sales over spending that time
creating Facebook posts fromscratch and it doesn't actually
move the ball forward for yourbusiness.
That's exhausting.
That's what causes people toget burnt out when their efforts
are not being reflected andmaybe growing your business or
(07:07):
maybe getting more sales.
That's exhausting.
I would also probably not wantto continue if what I was doing
was not working With the verylimited time that you have,
working your nine to five, thencoming home to try to put in a
few hours in your small business, or stay at home mom raising a
family, spending what littletime you have after they go down
(07:30):
for the night to work on yoursmall business.
Email marketing is a moreefficient way to ensure that
your promotions are seen, unlikesocial media posts, though,
that can be missed in the fastpaced moving feed.
You know what I'm talking about, like where you're trying to
bump your post like hey, did yousee this?
Did you miss this?
It's gone.
(07:50):
If people don't catch it in thevery early stages of when that
post was posted, there's a goodchance they're never going to
see it.
But I have good news, though,because emails sit in their
inbox waiting to be read.
So if you send it to them, it'snot like oh, you missed it, it
got pushed down in their emails.
They're never going to see it,even if it's months down the
(08:12):
road.
They have to eventually comeback to that email to clear it
out.
Even if they don't open it,they're going to see your name
in their inbox.
Not to mention, email marketingcan be automated.
It allows you to schedulecampaigns or emails or
newsletters or funnels for thefuture, or to work while you're
(08:33):
sleeping, which also frees uptime for other tasks.
I love it.
So hopefully I busted mythnumber one for you, that's
social media outperforms emailmarketing.
Now don't get me wrong.
Before we move on to the nextmyth, I want to pause and take
time.
Am I saying ditch social media?
No, I am making sure that youunderstand that social media has
(08:56):
a different purpose in yourbusiness.
If you're feeling frustratedbecause social media is not
converting your offers for you,that's not what it was designed
to do.
Social media does not wantusers leaving their platform.
They want them to stay there.
Social media is great for maybefinding new customers,
connecting with your audience inways that maybe email marketing
(09:17):
doesn't allow you to do,connecting with your audience in
ways that maybe email marketingdoesn't allow you to do.
But at the same time, emailmarketing is a great vessel to
make sure your offer is seen byyour audience, will reach more
people and will lead to moreresults.
So, just by the numbers aloneof the reach and the conversion
rates, email marketingoutperforms social media.
Myth number two when it comes toemail marketing is that it will
(09:42):
annoy your audience.
First things first, the goodnews is is that for email
marketing, they cannot join youremail marketing list unless
they agree to be there.
You cannot take people thathave shopped on your website and
just blast them your newsletter.
It is different If you gettheir email from a purchase that
(10:05):
does not give you impliedconsent that you can also send
them newsletters or emailmailings, anything like that.
You have to get express consentfrom them to join your email
list.
Get express consent from themto join your email list so that,
right there, if they sign up,they just told you they want to
(10:28):
hear from you, so I could stopright there, because that
debunks the myth that you'regoing to be annoying.
They want to hear from you.
Okay, sure, amy, they want tohear from me, but what am I
putting in these emails?
I do not want to appear to betoo salesy, too pushy, and then
I'm just unsubscribed.
That right.
There is a mindset block thatwe have to work to overcome.
(10:48):
If they join your email list,they want to hear from you.
Now did they join your emaillist because you said you would
be sharing travel tips all overthe world whenever you're a
t-shirt seller maybe doesn't gotogether.
So if they join your list withthe intent of getting those
travel tips and now you'resending about t-shirts yeah,
(11:09):
probably confusing and I wouldalso unsubscribe because that's
not what I signed up for.
But if they are joining youremail list, it's because they
understand that you have aproduct that they may be
interested in and buying.
Maybe they've already bought,maybe not yet, maybe they're
just trying to get warmed up,but whatever you have to sell,
they are interested in it.
(11:31):
And let's go back to socialmedia for a bit.
Think about it.
When you go on social media, isit because you're thinking I
need to buy something?
Let me go see if I could scrollmy feed and see if I can get a
lot of ads targeted directly tome, or someone will have a local
product.
See if I can buy it.
Right, our significant othersare an exception who do just go
on social media to look onmarketplace.
(11:53):
So if that is you, then you arean exception to this example.
But whenever you go on socialmedia, you don't even know why
you're going on it.
When I ask that question, you'reprobably like I don't even
really know why I go on it.
I just click it and I'm on theapp before I realize it.
I close the app and thensomehow I'm back on it again.
Yeah, the terrible addiction ofsocial media.
(12:14):
More often than not you'regoing on social media to be
entertained or you're bored oryou're just trying to pass time.
So, yeah, maybe you do see afew products on social media,
but maybe that's not where yourmind is at and you keep
scrolling.
So now that you're on the otherside, as the business owner, if
they keep scrolling, it's notbecause they're not interested.
They're just not mentallyprimed right now to see your
(12:36):
offer.
But if you're on the other sideemails People understand.
Whenever they open their emailthere's a good chance there's
going to be an email from abrand that they are interested
in waiting for them.
Think about the last time youbought something.
Was it due to something you sawon social media or because you
were notified of a sale or a newoffer or something of value in
(12:58):
your email which led you to gobuy?
Start to take note of yourconsumer habits and see if you
can apply those now as abusiness owner.
On the other side, once you getmore advanced in email
marketing too, you can start tosegment your email list
depending on the type ofsubscribers you have, maybe
their interests, what they'veshopped with, what they've told
(13:21):
you they want to hear more about.
Maybe, if they want to hearmore about, maybe if they want
to hear about something that'scoming up, you can start to
segment your email list to makesure that you're getting even
more specific in your promotion,whenever you are sending out
those emails to where it reallyfeels like that email was just
written for them only and ittruly applies to them.
(13:41):
That's something on socialmedia you cannot do.
You cannot segment and onlyshow it to certain people within
a Facebook group, even on yourFacebook page.
I'm here to tell you today thatyour emails will not annoy your
audience, and the good news isis if, for whatever reason, they
decide that they don't want toreceive your emails anymore,
(14:03):
they will unsubscribe, so theywill no longer be your audience.
Therefore, you cannot annoyyour audience.
Moving on to myth number three,you need perfectly branded
emails.
There is a huge misconceptionin our industry that you need
perfectly branded emails plusimages in the emails before you
(14:26):
send them.
You're looking for those onegraphic Canva emails where you
grab the email template, you gointo Canva, you build out your
email, then you attach thatimage and you hit send.
Unfortunately, when you sendyour emails with a lot of images
, it gets picked up in the spamfilter.
(14:49):
And what happens?
Those Gmail and Yahoo spamfilters recognize hey, this
email has a lot of images.
It's probably either one spam,so maybe the reader, my
subscriber, my customer does notwant this email, or it is
promotional content.
So, gmail, I'm going to throwit into the promotions folder.
(15:09):
Now I don't want you to freakout if your emails are landing
in the promotion folder becauseI mean, at the end of the day,
it is a promotion what you'resending, or your business is a
sales driven company.
So sure, cool, you guys got itright.
It is promotions and Gmail, butwe want it to land in the main
(15:30):
inbox as best as possible for itto be seen.
A lot of times your subscribersmight say, hey, I'm not getting
any of your emails, or I neversee them, and then you tell them
to go check the promotions orspam and they're like, wow, here
they all are and all you haveto do is just ask them to move
those emails into their primaryinbox and then it will tell
their provider that, hey, I dowant these emails from this
(15:53):
individual, but if we can stayout of the promotions and spam
folder, that's going to help usget our emails open.
Therefore, we want to make surewe're taking all of the actions
that are going to help us landin that primary inbox.
First way to do that remove allof those images.
If I'm just sending an email tolike my mom to say, hey, I
(16:15):
ordered the cake, it'll be readySaturday at 9am, I'm not
attaching tons of images in thatemail.
So again, the filters can startto pick up.
Hey, this looks likepromotional content.
A friend sending to a friendprobably would not have all of
these images.
More content, less images.
(16:36):
You can still have a brandedemail with your colors.
Make sure you're checking toensure that it's easy to read
both your font and your colorchoices, and then also the
background you're using.
Sometimes less is more and moresimple goes a longer way.
Think about being moreauthentic.
How can you craft your words tomake it connect with more with
(16:59):
your audience, which is alsogoing to make that email feel
more personable.
So when we start talking emailtemplates, let's start thinking
more about maybe helping youcraft your structure, or maybe
some talking points within youremails that you can use, versus
a Canva graphic, maybe a onepager where you're typing in all
(17:20):
the text directly into Canva,or a ton of Canva images to
throw into your emails.
I do not recommend that.
But if you want to try it, dothat and then see how maybe your
open rate changes versus anemail with 10 images to maybe an
email with one image with a lotmore text.
See if you can notice a higheropen rate with one over the
(17:42):
other.
Why?
Because majority of those imagefilled emails are probably
sending in somebody's spam orpromotional folder.
So myth number three debunkedyou do not need perfectly
branded emails with a ton ofimages for email marketing.
I actually recommend the exactopposite for email marketing.
(18:05):
I actually recommend the exactopposite.
If you're a creative seller or at-shirt maker, or maybe you
make pins, acrylic tumblers,anything like that, and you're
looking for assistance with yourproduct drops along with hey,
I'd love to start sending emails.
I have no idea what to say.
I don't know when to send it,how often, how do I craft it.
I can help you.
I would love for you to checkout wwwsunkissvacom.
(18:26):
Forward slash pdo club, papaDelta, oscar club, and every
month I give you a weekly emailtemplate already crafted.
All you have to do is insertone of your personal stories
into those email templates, pairit with a product and schedule
it to send to your audience.
I got you taken care of.
(18:48):
You can cancel anytime, so I'dlove for you to come check out
the club to see what's involvedso you can start making email
marketing a priority.
Welcome back to another episode of Turn Down the
Hustle.
Today we're going to bediscussing three email marketing
myths.
Now email marketing.
To many creative entrepreneursand t-shirt sellers, it does
seem like this mysterious topicEmail marketing.
What exactly is that?
Do I just open up a Gmail andjust blast it?
(00:21):
How do I get their emails?
Or maybe you have amisconception about what goes
into a marketing email beforeyou send it.
Well, today I'm here to bustthree of the most common myths
that go into email marketingthat I see circulating some of
our online forums.
So join me today as we discussthose together.
Speaker 2 (00:44):
You're listening to Turn Down the Hustle, the
podcast dedicated totransforming how you run your
creative online t-shirt businessby working smarter, not harder,
so you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
.
Press, because it's time toturn down the hustle.
Here's your host.
(01:05):
Digital marketer.
Cold brew lover, t-shirt maker,freckled hype girl and owner of
Sunkist Virtual Assistant.
Speaker 1 (01:11):
Amy.
Myth number one is that socialmedia outperforms email
marketing.
Now, that myth may have madeyou laugh a little bit, because
you might be at a point in yourbusiness where you're like dude,
social media is not doinganything for me, so I don't know
(01:32):
how it can outperform anything.
But many of you haven'texplored email marketing.
Or maybe you have explored itbut you haven't really built in
the systems or even givenconsistent effort to actually
test to see how well it wouldwork for your business.
But there are still creativebusinesses out there that do
(01:54):
believe that social mediaoutperforms email marketing.
Now, even if you haven't comeout and flat out said that, I
would be willing to bet that youdo believe that.
Why?
Because all of your time isspent on curating content for
social media and no time is leftfor you to prioritize email
(02:15):
marketing.
So that brings us to mythnumber one social media
outperforms email marketing.
I'm going to kick this thingoff by saying, if I could choose
either 500 social mediafollowers or 500 email
subscribers, you know which oneI'm going to pick?
I'm going to pick the 500 emailsubscribers.
(02:36):
So 500 is going to be ournumber for the duration of this
episode, and just assume we'retalking about either 500
followers or 500 emailsubscribers.
So email marketing, for thosein the e-commerce world or
online brick and mortar typebusinesses, the average email
open rate is 35% as of April2024.
(03:01):
Now let's compare that toFacebook.
That's going to be the socialmedia platform that I'm
referencing for this episode.
The organic reach for Facebookso no paid ads is roughly three
to 6%.
If you know you know Many ofyou already knew that, but I
think maybe many of you did notrealize the average open rate
(03:22):
would be 35%.
So what does that mean to you?
So let's go back to our exampleof 500 email subscribers to the
500 social media followers.
So if we take and send an emailto 500 of our subscribers, the
average open rate is 35%.
So how many people is that?
(03:42):
That's 175 people.
Imagine if 175 people werereading your offer for your
creative business.
That'd be huge.
Okay, now let's take the same500 social media followers or
Facebook group members and youput a post out there for your
members.
How many is it going to reachor how many are going to see it?
(04:05):
We'll, out of the three to 6%,we'll call it 5%.
We'll give you a benefit of thedoubt.
It's 30 people.
5% of 300 is 30.
And so a lot of times I see,like my post reach are so low.
Like what am I doing wrong,girl?
If you got a group of 500 andyour reach is 30, you're doing
(04:28):
good.
You're actually on the high endof the average.
Anything over 35, 40, you'reactually above average.
Social media is not showing yourcontent to all of your group
members or followers.
Do you know how many people arealso competing for their
attention in that newsfeed?
Just not going to happen.
So if you're going to spendtime and you have something that
(04:50):
you absolutely need youraudience to see, or you have an
offer you want to convert, thenemail marketing is going to
outperform that social mediapost.
So let's go ahead and talkabout conversion rates now.
At the time of this recording,for e-commerce businesses, the
average click rate is roughly1.23%, so that's basically 1% to
(05:15):
2%.
So this means that when someonereads your email, how many
people are actually clickingsomething in the email or taking
action to what you have offeredthem?
Whereas the average click ratefor Facebook is roughly 0.07%
(05:35):
and you might be thinking, amy,you just said the average for
e-commerce right now is 1.23percent, which I will say is
extremely on the low end.
I think you're going to dobetter than that.
And then you just said Facebookis 0.07 percent Like.
That's not much different Like.
So I wouldn't say emailmarketing really outperformed
(05:56):
social media.
Well, what did we cover?
Just before conversion rate, wetalked about open rate.
So we had 175 people openingour email to the 30 people on
Facebook that our posts arereaching.
So, because of the higher openrate, that's going to give us a
larger starting point to applythat 1.23% click rate versus the
(06:20):
0.07 Facebook open rate.
So my 1.23% is always going tooutperform, with a larger pool
of people opening my emailsversus the 0.07%, to this way
smaller number that are actuallyseeing my post.
Just going over the raw numbers,you can see how your efforts to
(06:44):
sit down, build out that emailto send out to your subscribers
consistently can lead directlyto sales over spending that time
creating Facebook posts fromscratch and it doesn't actually
move the ball forward for yourbusiness.
That's exhausting.
That's what causes people toget burnt out when their efforts
are not being reflected andmaybe growing your business or
(07:07):
maybe getting more sales.
That's exhausting.
I would also probably not wantto continue if what I was doing
was not working With the verylimited time that you have,
working your nine to five, thencoming home to try to put in a
few hours in your small business, or stay at home mom raising a
family, spending what littletime you have after they go down
(07:30):
for the night to work on yoursmall business.
Email marketing is a moreefficient way to ensure that
your promotions are seen, unlikesocial media posts, though,
that can be missed in the fastpaced moving feed.
You know what I'm talking about, like where you're trying to
bump your post like hey, did yousee this?
Did you miss this?
It's gone.
(07:50):
If people don't catch it in thevery early stages of when that
post was posted, there's a goodchance they're never going to
see it.
But I have good news, though,because emails sit in their
inbox waiting to be read.
So if you send it to them, it'snot like oh, you missed it, it
got pushed down in their emails.
They're never going to see it,even if it's months down the
(08:12):
road.
They have to eventually comeback to that email to clear it
out.
Even if they don't open it,they're going to see your name
in their inbox.
Not to mention, email marketingcan be automated.
It allows you to schedulecampaigns or emails or
newsletters or funnels for thefuture, or to work while you're
(08:33):
sleeping, which also frees uptime for other tasks.
I love it.
So hopefully I busted mythnumber one for you, that's
social media outperforms emailmarketing.
Now don't get me wrong.
Before we move on to the nextmyth, I want to pause and take
time.
Am I saying ditch social media?
No, I am making sure that youunderstand that social media has
(08:56):
a different purpose in yourbusiness.
If you're feeling frustratedbecause social media is not
converting your offers for you,that's not what it was designed
to do.
Social media does not wantusers leaving their platform.
They want them to stay there.
Social media is great for maybefinding new customers,
connecting with your audience inways that maybe email marketing
(09:17):
doesn't allow you to do,connecting with your audience in
ways that maybe email marketingdoesn't allow you to do.
But at the same time, emailmarketing is a great vessel to
make sure your offer is seen byyour audience, will reach more
people and will lead to moreresults.
So, just by the numbers aloneof the reach and the conversion
rates, email marketingoutperforms social media.
Myth number two when it comes toemail marketing is that it will
(09:42):
annoy your audience.
First things first, the goodnews is is that for email
marketing, they cannot join youremail marketing list unless
they agree to be there.
You cannot take people thathave shopped on your website and
just blast them your newsletter.
It is different If you gettheir email from a purchase that
(10:05):
does not give you impliedconsent that you can also send
them newsletters or emailmailings, anything like that.
You have to get express consentfrom them to join your email
list.
Get express consent from themto join your email list so that,
right there, if they sign up,they just told you they want to
(10:28):
hear from you, so I could stopright there, because that
debunks the myth that you'regoing to be annoying.
They want to hear from you.
Okay, sure, amy, they want tohear from me, but what am I
putting in these emails?
I do not want to appear to betoo salesy, too pushy, and then
I'm just unsubscribed.
That right.
There is a mindset block thatwe have to work to overcome.
(10:48):
If they join your email list,they want to hear from you.
Now did they join your emaillist because you said you would
be sharing travel tips all overthe world whenever you're a
t-shirt seller maybe doesn't gotogether.
So if they join your list withthe intent of getting those
travel tips and now you'resending about t-shirts yeah,
(11:09):
probably confusing and I wouldalso unsubscribe because that's
not what I signed up for.
But if they are joining youremail list, it's because they
understand that you have aproduct that they may be
interested in and buying.
Maybe they've already bought,maybe not yet, maybe they're
just trying to get warmed up,but whatever you have to sell,
they are interested in it.
(11:31):
And let's go back to socialmedia for a bit.
Think about it.
When you go on social media, isit because you're thinking I
need to buy something?
Let me go see if I could scrollmy feed and see if I can get a
lot of ads targeted directly tome, or someone will have a local
product.
See if I can buy it.
Right, our significant othersare an exception who do just go
on social media to look onmarketplace.
(11:53):
So if that is you, then you arean exception to this example.
But whenever you go on socialmedia, you don't even know why
you're going on it.
When I ask that question, you'reprobably like I don't even
really know why I go on it.
I just click it and I'm on theapp before I realize it.
I close the app and thensomehow I'm back on it again.
Yeah, the terrible addiction ofsocial media.
(12:14):
More often than not you'regoing on social media to be
entertained or you're bored oryou're just trying to pass time.
So, yeah, maybe you do see afew products on social media,
but maybe that's not where yourmind is at and you keep
scrolling.
So now that you're on the otherside, as the business owner, if
they keep scrolling, it's notbecause they're not interested.
They're just not mentallyprimed right now to see your
(12:36):
offer.
But if you're on the other sideemails People understand.
Whenever they open their emailthere's a good chance there's
going to be an email from abrand that they are interested
in waiting for them.
Think about the last time youbought something.
Was it due to something you sawon social media or because you
were notified of a sale or a newoffer or something of value in
(12:58):
your email which led you to gobuy?
Start to take note of yourconsumer habits and see if you
can apply those now as abusiness owner.
On the other side, once you getmore advanced in email
marketing too, you can start tosegment your email list
depending on the type ofsubscribers you have, maybe
their interests, what they'veshopped with, what they've told
(13:21):
you they want to hear more about.
Maybe, if they want to hearmore about, maybe if they want
to hear about something that'scoming up, you can start to
segment your email list to makesure that you're getting even
more specific in your promotion,whenever you are sending out
those emails to where it reallyfeels like that email was just
written for them only and ittruly applies to them.
(13:41):
That's something on socialmedia you cannot do.
You cannot segment and onlyshow it to certain people within
a Facebook group, even on yourFacebook page.
I'm here to tell you today thatyour emails will not annoy your
audience, and the good news isis if, for whatever reason, they
decide that they don't want toreceive your emails anymore,
(14:03):
they will unsubscribe, so theywill no longer be your audience.
Therefore, you cannot annoyyour audience.
Moving on to myth number three,you need perfectly branded
emails.
There is a huge misconceptionin our industry that you need
perfectly branded emails plusimages in the emails before you
(14:26):
send them.
You're looking for those onegraphic Canva emails where you
grab the email template, you gointo Canva, you build out your
email, then you attach thatimage and you hit send.
Unfortunately, when you sendyour emails with a lot of images
, it gets picked up in the spamfilter.
(14:49):
And what happens?
Those Gmail and Yahoo spamfilters recognize hey, this
email has a lot of images.
It's probably either one spam,so maybe the reader, my
subscriber, my customer does notwant this email, or it is
promotional content.
So, gmail, I'm going to throwit into the promotions folder.
(15:09):
Now I don't want you to freakout if your emails are landing
in the promotion folder becauseI mean, at the end of the day,
it is a promotion what you'resending, or your business is a
sales driven company.
So sure, cool, you guys got itright.
It is promotions and Gmail, butwe want it to land in the main
(15:30):
inbox as best as possible for itto be seen.
A lot of times your subscribersmight say, hey, I'm not getting
any of your emails, or I neversee them, and then you tell them
to go check the promotions orspam and they're like, wow, here
they all are and all you haveto do is just ask them to move
those emails into their primaryinbox and then it will tell
their provider that, hey, I dowant these emails from this
(15:53):
individual, but if we can stayout of the promotions and spam
folder, that's going to help usget our emails open.
Therefore, we want to make surewe're taking all of the actions
that are going to help us landin that primary inbox.
First way to do that remove allof those images.
If I'm just sending an email tolike my mom to say, hey, I
(16:15):
ordered the cake, it'll be readySaturday at 9am, I'm not
attaching tons of images in thatemail.
So again, the filters can startto pick up.
Hey, this looks likepromotional content.
A friend sending to a friendprobably would not have all of
these images.
More content, less images.
(16:36):
You can still have a brandedemail with your colors.
Make sure you're checking toensure that it's easy to read
both your font and your colorchoices, and then also the
background you're using.
Sometimes less is more and moresimple goes a longer way.
Think about being moreauthentic.
How can you craft your words tomake it connect with more with
(16:59):
your audience, which is alsogoing to make that email feel
more personable.
So when we start talking emailtemplates, let's start thinking
more about maybe helping youcraft your structure, or maybe
some talking points within youremails that you can use, versus
a Canva graphic, maybe a onepager where you're typing in all
(17:20):
the text directly into Canva,or a ton of Canva images to
throw into your emails.
I do not recommend that.
But if you want to try it, dothat and then see how maybe your
open rate changes versus anemail with 10 images to maybe an
email with one image with a lotmore text.
See if you can notice a higheropen rate with one over the
(17:42):
other.
Why?
Because majority of those imagefilled emails are probably
sending in somebody's spam orpromotional folder.
So myth number three debunkedyou do not need perfectly
branded emails with a ton ofimages for email marketing.
I actually recommend the exactopposite for email marketing.
(18:05):
I actually recommend the exactopposite.
If you're a creative seller or at-shirt maker, or maybe you
make pins, acrylic tumblers,anything like that, and you're
looking for assistance with yourproduct drops along with hey,
I'd love to start sending emails.
I have no idea what to say.
I don't know when to send it,how often, how do I craft it.
I can help you.
I would love for you to checkout wwwsunkissvacom.
(18:26):
Forward slash pdo club, papaDelta, oscar club, and every
month I give you a weekly emailtemplate already crafted.
All you have to do is insertone of your personal stories
into those email templates, pairit with a product and schedule
it to send to your audience.
I got you taken care of.
(18:48):
You can cancel anytime, so I'dlove for you to come check out
the club to see what's involvedso you can start making email
marketing a priority.
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