January 27, 2025 • 15 mins
Discover the transformative power of Facebook Shops for boosting your T-shirt business. This episode dives deep into setting up a Facebook shop, maximizing customer engagement, and avoiding common pitfalls in an increasingly competitive market.
• Explanation of Facebook Shops and their importance
• Step-by-step guide to setting up your Facebook shop
• Tips for integrating with platforms like Shopify and Square
• Common mistakes to avoid to enhance sales
• Discussion on the importance of professional images and detailed descriptions
• Strategies for diversifying sales channels using Facebook
• Answers to listener questions regarding setting up and using Facebook Shops
• Action steps for listeners to implement right away
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to another Turn Down the Hustle
challenge, where every week, weare taking one actionable step
to work smarter, not harder, inyour t-shirt business aka
turning down the hustle.
Today we're talking aboutFacebook workshops, why they're
a must-have for your businessand how to set yours up to make
the most out of Facebook'sbuilt-in tools.
Alert simply posting a link toyour website on all of your
(00:27):
social media posts isn't enoughanymore if you want to play nice
with Facebook and its tools.
In this episode, we're going tocover why Facebook shops are
the gateway to a seamlesscustomer shopping experience.
I'm going to go overstep-by-step instructions to set
up your shop.
A few common mistakes to avoid.
Step-by-step instructions toset up your shop.
A few common mistakes to avoid.
(00:47):
How to link your shops withplatforms like Shopify, square
and Wix.
Finally, why it's important tomaximize Facebook tools instead
of just using your own page forlinks.
Speaker 2 (00:57):
You're listening to Tear Down the Hustle, the
podcast dedicated totransforming how you run your
creative online t-shirt businessby working smarter, not harder,
so you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
press, because it's time toturn down the hustle.
Here's your host digitalmarketer.
(01:19):
Cold brew lover, t-shirt maker,freckled hype girl and owner of
Sunkist Virtual Assistant, amy.
T-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
You're listening to Turn Downthe Hustle, the podcast
dedicated to transforming howyou run your creative online
t-shirt business by workingsmarter, not harder, so you can
spend more time with your why,people and passions that matter
(01:42):
most in your life.
So throw on your favoritegraphic tee and turn up the heat
press, because it's time toturn down the hustle.
Here's your host digitalmarketer, cold brew lover,
t-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
Speaker 1 (02:01):
Let's dive in.
Why are Facebook shops a gamechanger for your business?
Well, the first thing is isthat, with a Facebook shop, it
can help you reach morecustomers.
First things first.
What is a Facebook shop anyway?
So the first thing you're goingto need is a business Facebook
page and on this Facebook pageyou can set up a shop, and it
(02:23):
can either link to youre-commerce website, so whatever
products you're putting on thatwebsite can feed your Facebook
shop, or you can manually set upproducts through the catalog
feature.
How we used to use Facebook shopbefore is it was really helpful
, so we could tag all of ourproducts.
I think we didn't appreciatewhat we had when we had it,
(02:45):
because I don't think many wereusing it, but if you were to tag
a picture of a product or well,if you posted a picture of a
product you could tag a link toit and it would take you
directly to your websiteplatform.
They would leave Facebook, gopurchase the item or go check it
out, and then you'd get them onyour website.
A great way to do that.
The item or go check it out,and then you get them on your
website.
A great way to do that.
However, as of August 10th 2023, you're no longer able to shop
(03:09):
on a website off of the platform.
You now have to shop directlywithin Facebook, so you don't
leave the platform anymore.
So now you actually will takeorders through Facebook or
Instagram.
So why are these Facebook shopsgreat for your business?
(03:31):
The first thing is it will helpyou reach more customers where
they already are versus.
I know we love to get peopleoff of social media onto our
email list, onto our website,but the reality is is sometimes
maybe just meeting them wherethey are and not convincing them
to move might help you converta sale.
There are over 2.9 billionmonthly users on Facebook as of
(03:53):
2025, and many of them arescrolling for ideas or products
or inspiration.
So having a shop right now onFacebook means that customers
can discover your items, maybebrowse your items and buy your
products without ever leavingthe platform.
It's a win for you, it's a winfor them and it's a win for
Facebook.
Next, you can maximize Facebooktools over basic posts.
So, just like here's my shirt,buy my shirt, click here.
(04:15):
When you post a link to yourwebsite, facebook's algorithm
does deprioritize it, soFacebook shop, on the other hand
, integrates seamlessly into theplatform, keeping users engaged
and making your products morediscoverable.
If we can play nice with thealgorithm, we're going to do
that.
You will also start toestablish trust and credibility.
So a professional Facebook shopshows that you are a legitimate
(04:36):
business which builds trustwith new customers.
Not just anyone can build andcreate a Facebook shop.
If you've tried to set one upbefore, you might have been
shocked to see how many stepsyou have to go through for
verification to set it up.
They do want to make sureyou're legit.
Also, facebook helps you managetransactions securely when you
use its checkout system as well,so you shouldn't have any
(04:57):
concerns there.
Now I'm going to walk youthrough setting up your Facebook
shop so this episode will makemore sense whenever you're
actually looking at it.
So go ahead and pause this onyour phone.
Go sign in on your laptop oryour computer.
The first thing you're going todo is activate the shop tab.
To do that, you're going to goto Facebook business page
settings.
See if you can find that withinyour page.
(05:17):
Click on templates and tabs andmake sure the shop tab is
actually enabled.
Then you're going to navigateto your commerce manager to get
started.
It should walk you through somesteps to set up your catalog,
like things it's requiring fromyour business to get verified,
such as also connecting yourPayPal to your checkout, is an
option as well.
(05:38):
So whenever you're starting toadd your products, we'll go over
like the manual way.
Make sure you upload a clear andengaging photo of your t-shirt
via the catalog tab.
Write your detailed productdescriptions.
Think beyond like blue shirt.
Try something like to make thecustomer feel like that they can
have it on right.
Comfortable, unisex, sky blueshirt.
(06:01):
Perfect for every day whereunder the sun or layering,
something like that, or aperfect day at the beach.
Set your pricing and theninclude a SKU number if you need
to.
You can also create productcollections so you can start to
organize your shop intocollections for easy browsing,
such as like Easter teas, springteas, summer things like that,
(06:23):
or clearance or sale.
And don't forget, all of thepayment and shipping is going to
be done directly throughFacebook.
So, depending on the item thatyou create, pay attention to
their terms and when you need tohave this item shipped by, so
you may find that you'reactually only going to be
posting ready to ship items soyou can fall within compliance
(06:43):
of their criteria to meetFacebook's term.
I'm going to answer questionstoward the end of this episode
from some of my club members ofwhat they had and we're going to
talk about checking out vialike ready to ship versus
running items.
So if you have a website,you're going to sync your
website to your Facebook shop.
(07:04):
You're going to do that fromthe create your shop page.
Select sync a partner platformfrom the menu on the right hand
side and then Facebook will thenredirect you to set up your
shop through your partnere-commerce platform.
If you're a Shopify user, allyou're going to do is, from the
Shopify dashboard, add Facebookas a sales channel and then you
can sync your product catalog soupdates happen automatically or
(07:26):
you can pick which products doI actually want to appear on my
Facebook shop.
One thing I remember years agowhen we were doing this is we
couldn't schedule products tobecome available on Facebook, so
if it was for like a futureweekly drop, we wouldn't make it
active on Facebook.
We would just come back andremember to manually update that
something of that naturebecause we couldn't wait to
(07:46):
publish it.
Like you could on the onlinestore For Square users, open the
Square dashboard, navigate toonline store and integrate it
with Facebook For Wix users.
From that dashboard, go tosales channel and connect your
store to Facebook.
In any changes you make they'llautomatically sync with
Facebook.
So to see those latest syncs,you can go to commerce manager,
(08:09):
catalog and data sources to seewhen it was last updated.
A note, though Facebookrecommends to not change your
catalog directly in the commercemanager Once you've set up your
partner integration.
Do that directly from yourwebsite platform.
Like you should not be editingproducts within Facebook, just
make sure that there's not aconflict whenever it's trying to
read that product location onFacebook and you have changed
(08:32):
that end destination.
So some common mistakes to avoidis neglecting inventory updates
.
If you are selling onlyready-to-ship items, make sure
your shop is synced with yourinventory to avoid overselling.
Avoid poor product photos likeblurry, dark or inconsistent
photos.
Those are not going to sell.
Aim for bright, high qualityimages that show your t-shirts
(08:53):
in the best light.
I'm not saying over editing,because that's also an issue,
but take your items on a sunnyday or make sure you have the
correct lighting to take thosephotos, but natural sunlight is
the best.
Don't forget descriptions.
Include important details likefabric, fit and care
instructions to reduce some ofthose questions, or maybe
reasons why somebody mightabandon their cart.
(09:14):
And then don't ignore analyticseither.
Use Facebook shop insights totrack what's working and what's
not From that homepage.
Whenever you select commercemanager, you're already going to
see some statistics if you haveit set up, for example, which
product is getting the mostclicks.
Use some of that data to guideyour future product drops.
I love Facebook shop because youcan diversify some of your
(09:37):
sales channels.
So if you only have one saleschannel, that's one sales
channel too close to zero.
So relying just on your websiteor Etsy can limit your reach.
But Facebook shops brings yourbusiness to a platform where
maybe your customers are alreadyspending time.
So diversification equals moreopportunities to sell.
But do you need a website tosell on Facebook shop?
(10:00):
Hopefully you know this answer.
You do not need a website tosell on Facebook shop.
All you need to do is set upthat Facebook shop, have a
Facebook business page, and youcan also sell through Facebook
Marketplace and in Facebookgroups through your Facebook
shop.
So can I sell on Facebookwithout a website?
Yes, you absolutely can do itwithout a website.
(10:22):
All you need is that Facebookshop and Facebook business page,
and don't forget to alsoleverage Facebook Marketplace
and some of those Facebookgroups, maybe local groups,
where you can post.
Another question does it costto set up a shop on facebook?
No, so that's the beauty offree.
It does not cost anything.
However, currently meta doescharge five percent fee per
(10:44):
shipment.
If you're using shopifypayments, you'll be charged your
usual fees from shopify and notmeta, so that's something to
pay attention to when you getthose statements back.
Okay, as I mentioned earlier inthe episode, let my Product Drop
Organizer Club members knowthat this challenge was coming
and a few of them had questionsor conversations ahead of this
(11:05):
episode, which I was excitedabout, so I could record some of
those questions orconversations here.
Now, leslie and Leslie says Ihave an e-commerce site that I
no longer use, still attached.
Somehow anyone know how todisconnect it and connect a new
one?
So how you're going to do that,leslie, is you're going to go
to commerce manager?
(11:26):
Then I want you to find yourshop, select that and then in
that left hand menu, selectsettings from there, select
business assets, navigate tocommerce merchant settings and
click disconnect and then you'llbe able to reconnect your new
shop.
So, members that already haveit set up are.
Joanne well done on setting upyour Facebook shop, and Laura as
(11:49):
well already has her set up aswell.
Ashley has her set up as well.
However, ashley is running intosome of the same issues I found
on my retail side, in thatwhenever you see the product and
then there's like the link toclick it to go to the Facebook
shop, it says it's a broken linkor it doesn't work.
Well, what I figured out frommy troubleshooting is that if
(12:12):
you use the infinite options byshop pad add on app through
Shopify to give you all of yourmenus and variants, facebook
shop doesn't read that becausethat's a shopify app.
So somehow it's creatingconfusion because there aren't
any variants or options listedfor that item and so it's
creating a broken link.
(12:32):
So I alluded to this earlier inthe episode.
That's where I recommend foryour Facebook shop potentially
only listing things that areready to ship or have a specific
size, so potentially you're notgoing to list your whole
catalog.
If you're a t-shirt seller onFacebook shop, you might pick
and choose which items you wantto advertise, which that's okay.
You could pick 10 or less andthen really focus on getting
(12:55):
those items moved or thatinventory moved, and then you
can re-upload, maybe once aquarter, and try again.
All right, so here are yourweekly action steps and I can't
wait to take a look at all ofyour Facebook shops.
So the first thing you're goingto do is set up that Facebook
shop tab.
To be eligible for opening thatFacebook shop, you need to make
sure you have that establishedonline presence.
(13:16):
You may have to verify youridentity or your business
information.
Make sure you're complying withMeta's policies.
Verify that you have a domain,if you're using a site that
you're going to direct shoppers,to Make sure you meet the
location requirements there'sdifferent rules for different
locations and then also ensurethat you're providing clear,
accurate information regardingavailability, pricing, returns
(13:39):
and refunds all that good stuff.
Then go ahead and add 10products yourself, if you are
not going to link it to yourwebsite, including descriptions
and prices.
And then, if you are going tointegrate with the e-commerce
site, go ahead and link yourShopify, wix or Square, if
applicable, and then startpromoting your shop in social
media posts and stories.
(14:00):
So post a picture of that itemand then, after you post that
item, if you're on a desktopview and you go to edit the
photo to tag the photo, you'llsee you can tag it with the shop
and it'll give you arecommendation on what to tag it
with.
So if you decide to skip thischallenge, there's a possibility
that you might have a missedsales opportunity because some
(14:20):
customers might not want to buyif they have to jump through
hoops to find your products, orwithout a shop, you could be
losing out on some potentialimpulse purchases, not to
mention if your local competitoris using Facebook shop to their
advantage.
That could also put you a tadbit behind if others in your
area are finding a way to shopand navigate easier with a local
(14:41):
competitor.
So I know setting up yourFacebook shop might feel like
one more thing on your plate,but trust me, this one is worth
it.
When you are trying to automateyour business, this is your
chance to create a professional,streamlined shopping experience
for your customers while alsoboosting sales at the same time.
Now don't forget, if you dowant a more detailed guidance on
(15:02):
this or community support onall of these Turn Down the
Hustle challenges.
They're pulled directly from myproduct drop organizer.
You can get access to thisproduct by checking out the show
notes below this episode forall of the tools, templates and
strategies to keep your businessthriving.
No-transcript.
Welcome back to another Turn Down the Hustle
challenge, where every week, weare taking one actionable step
to work smarter, not harder, inyour t-shirt business aka
turning down the hustle.
Today we're talking aboutFacebook workshops, why they're
a must-have for your businessand how to set yours up to make
the most out of Facebook'sbuilt-in tools.
Alert simply posting a link toyour website on all of your
(00:27):
social media posts isn't enoughanymore if you want to play nice
with Facebook and its tools.
In this episode, we're going tocover why Facebook shops are
the gateway to a seamlesscustomer shopping experience.
I'm going to go overstep-by-step instructions to set
up your shop.
A few common mistakes to avoid.
Step-by-step instructions toset up your shop.
A few common mistakes to avoid.
(00:47):
How to link your shops withplatforms like Shopify, square
and Wix.
Finally, why it's important tomaximize Facebook tools instead
of just using your own page forlinks.
Speaker 2 (00:57):
You're listening to Tear Down the Hustle, the
podcast dedicated totransforming how you run your
creative online t-shirt businessby working smarter, not harder,
so you can spend more time withyour why, people and passions
that matter most in your life.
So throw on your favoritegraphic tee and turn up the heat
press, because it's time toturn down the hustle.
Here's your host digitalmarketer.
(01:19):
Cold brew lover, t-shirt maker,freckled hype girl and owner of
Sunkist Virtual Assistant, amy.
T-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
You're listening to Turn Downthe Hustle, the podcast
dedicated to transforming howyou run your creative online
t-shirt business by workingsmarter, not harder, so you can
spend more time with your why,people and passions that matter
(01:42):
most in your life.
So throw on your favoritegraphic tee and turn up the heat
press, because it's time toturn down the hustle.
Here's your host digitalmarketer, cold brew lover,
t-shirt maker, freckled hypegirl and owner of Sunkist
Virtual Assistant, amy.
Speaker 1 (02:01):
Let's dive in.
Why are Facebook shops a gamechanger for your business?
Well, the first thing is isthat, with a Facebook shop, it
can help you reach morecustomers.
First things first.
What is a Facebook shop anyway?
So the first thing you're goingto need is a business Facebook
page and on this Facebook pageyou can set up a shop, and it
(02:23):
can either link to youre-commerce website, so whatever
products you're putting on thatwebsite can feed your Facebook
shop, or you can manually set upproducts through the catalog
feature.
How we used to use Facebook shopbefore is it was really helpful
, so we could tag all of ourproducts.
I think we didn't appreciatewhat we had when we had it,
(02:45):
because I don't think many wereusing it, but if you were to tag
a picture of a product or well,if you posted a picture of a
product you could tag a link toit and it would take you
directly to your websiteplatform.
They would leave Facebook, gopurchase the item or go check it
out, and then you'd get them onyour website.
A great way to do that.
The item or go check it out,and then you get them on your
website.
A great way to do that.
However, as of August 10th 2023, you're no longer able to shop
(03:09):
on a website off of the platform.
You now have to shop directlywithin Facebook, so you don't
leave the platform anymore.
So now you actually will takeorders through Facebook or
Instagram.
So why are these Facebook shopsgreat for your business?
(03:31):
The first thing is it will helpyou reach more customers where
they already are versus.
I know we love to get peopleoff of social media onto our
email list, onto our website,but the reality is is sometimes
maybe just meeting them wherethey are and not convincing them
to move might help you converta sale.
There are over 2.9 billionmonthly users on Facebook as of
(03:53):
2025, and many of them arescrolling for ideas or products
or inspiration.
So having a shop right now onFacebook means that customers
can discover your items, maybebrowse your items and buy your
products without ever leavingthe platform.
It's a win for you, it's a winfor them and it's a win for
Facebook.
Next, you can maximize Facebooktools over basic posts.
So, just like here's my shirt,buy my shirt, click here.
(04:15):
When you post a link to yourwebsite, facebook's algorithm
does deprioritize it, soFacebook shop, on the other hand
, integrates seamlessly into theplatform, keeping users engaged
and making your products morediscoverable.
If we can play nice with thealgorithm, we're going to do
that.
You will also start toestablish trust and credibility.
So a professional Facebook shopshows that you are a legitimate
(04:36):
business which builds trustwith new customers.
Not just anyone can build andcreate a Facebook shop.
If you've tried to set one upbefore, you might have been
shocked to see how many stepsyou have to go through for
verification to set it up.
They do want to make sureyou're legit.
Also, facebook helps you managetransactions securely when you
use its checkout system as well,so you shouldn't have any
(04:57):
concerns there.
Now I'm going to walk youthrough setting up your Facebook
shop so this episode will makemore sense whenever you're
actually looking at it.
So go ahead and pause this onyour phone.
Go sign in on your laptop oryour computer.
The first thing you're going todo is activate the shop tab.
To do that, you're going to goto Facebook business page
settings.
See if you can find that withinyour page.
(05:17):
Click on templates and tabs andmake sure the shop tab is
actually enabled.
Then you're going to navigateto your commerce manager to get
started.
It should walk you through somesteps to set up your catalog,
like things it's requiring fromyour business to get verified,
such as also connecting yourPayPal to your checkout, is an
option as well.
(05:38):
So whenever you're starting toadd your products, we'll go over
like the manual way.
Make sure you upload a clear andengaging photo of your t-shirt
via the catalog tab.
Write your detailed productdescriptions.
Think beyond like blue shirt.
Try something like to make thecustomer feel like that they can
have it on right.
Comfortable, unisex, sky blueshirt.
(06:01):
Perfect for every day whereunder the sun or layering,
something like that, or aperfect day at the beach.
Set your pricing and theninclude a SKU number if you need
to.
You can also create productcollections so you can start to
organize your shop intocollections for easy browsing,
such as like Easter teas, springteas, summer things like that,
(06:23):
or clearance or sale.
And don't forget, all of thepayment and shipping is going to
be done directly throughFacebook.
So, depending on the item thatyou create, pay attention to
their terms and when you need tohave this item shipped by, so
you may find that you'reactually only going to be
posting ready to ship items soyou can fall within compliance
(06:43):
of their criteria to meetFacebook's term.
I'm going to answer questionstoward the end of this episode
from some of my club members ofwhat they had and we're going to
talk about checking out vialike ready to ship versus
running items.
So if you have a website,you're going to sync your
website to your Facebook shop.
(07:04):
You're going to do that fromthe create your shop page.
Select sync a partner platformfrom the menu on the right hand
side and then Facebook will thenredirect you to set up your
shop through your partnere-commerce platform.
If you're a Shopify user, allyou're going to do is, from the
Shopify dashboard, add Facebookas a sales channel and then you
can sync your product catalog soupdates happen automatically or
(07:26):
you can pick which products doI actually want to appear on my
Facebook shop.
One thing I remember years agowhen we were doing this is we
couldn't schedule products tobecome available on Facebook, so
if it was for like a futureweekly drop, we wouldn't make it
active on Facebook.
We would just come back andremember to manually update that
something of that naturebecause we couldn't wait to
(07:46):
publish it.
Like you could on the onlinestore For Square users, open the
Square dashboard, navigate toonline store and integrate it
with Facebook For Wix users.
From that dashboard, go tosales channel and connect your
store to Facebook.
In any changes you make they'llautomatically sync with
Facebook.
So to see those latest syncs,you can go to commerce manager,
(08:09):
catalog and data sources to seewhen it was last updated.
A note, though Facebookrecommends to not change your
catalog directly in the commercemanager Once you've set up your
partner integration.
Do that directly from yourwebsite platform.
Like you should not be editingproducts within Facebook, just
make sure that there's not aconflict whenever it's trying to
read that product location onFacebook and you have changed
(08:32):
that end destination.
So some common mistakes to avoidis neglecting inventory updates
.
If you are selling onlyready-to-ship items, make sure
your shop is synced with yourinventory to avoid overselling.
Avoid poor product photos likeblurry, dark or inconsistent
photos.
Those are not going to sell.
Aim for bright, high qualityimages that show your t-shirts
(08:53):
in the best light.
I'm not saying over editing,because that's also an issue,
but take your items on a sunnyday or make sure you have the
correct lighting to take thosephotos, but natural sunlight is
the best.
Don't forget descriptions.
Include important details likefabric, fit and care
instructions to reduce some ofthose questions, or maybe
reasons why somebody mightabandon their cart.
(09:14):
And then don't ignore analyticseither.
Use Facebook shop insights totrack what's working and what's
not From that homepage.
Whenever you select commercemanager, you're already going to
see some statistics if you haveit set up, for example, which
product is getting the mostclicks.
Use some of that data to guideyour future product drops.
I love Facebook shop because youcan diversify some of your
(09:37):
sales channels.
So if you only have one saleschannel, that's one sales
channel too close to zero.
So relying just on your websiteor Etsy can limit your reach.
But Facebook shops brings yourbusiness to a platform where
maybe your customers are alreadyspending time.
So diversification equals moreopportunities to sell.
But do you need a website tosell on Facebook shop?
(10:00):
Hopefully you know this answer.
You do not need a website tosell on Facebook shop.
All you need to do is set upthat Facebook shop, have a
Facebook business page, and youcan also sell through Facebook
Marketplace and in Facebookgroups through your Facebook
shop.
So can I sell on Facebookwithout a website?
Yes, you absolutely can do itwithout a website.
(10:22):
All you need is that Facebookshop and Facebook business page,
and don't forget to alsoleverage Facebook Marketplace
and some of those Facebookgroups, maybe local groups,
where you can post.
Another question does it costto set up a shop on facebook?
No, so that's the beauty offree.
It does not cost anything.
However, currently meta doescharge five percent fee per
(10:44):
shipment.
If you're using shopifypayments, you'll be charged your
usual fees from shopify and notmeta, so that's something to
pay attention to when you getthose statements back.
Okay, as I mentioned earlier inthe episode, let my Product Drop
Organizer Club members knowthat this challenge was coming
and a few of them had questionsor conversations ahead of this
(11:05):
episode, which I was excitedabout, so I could record some of
those questions orconversations here.
Now, leslie and Leslie says Ihave an e-commerce site that I
no longer use, still attached.
Somehow anyone know how todisconnect it and connect a new
one?
So how you're going to do that,leslie, is you're going to go
to commerce manager?
(11:26):
Then I want you to find yourshop, select that and then in
that left hand menu, selectsettings from there, select
business assets, navigate tocommerce merchant settings and
click disconnect and then you'llbe able to reconnect your new
shop.
So, members that already haveit set up are.
Joanne well done on setting upyour Facebook shop, and Laura as
(11:49):
well already has her set up aswell.
Ashley has her set up as well.
However, ashley is running intosome of the same issues I found
on my retail side, in thatwhenever you see the product and
then there's like the link toclick it to go to the Facebook
shop, it says it's a broken linkor it doesn't work.
Well, what I figured out frommy troubleshooting is that if
(12:12):
you use the infinite options byshop pad add on app through
Shopify to give you all of yourmenus and variants, facebook
shop doesn't read that becausethat's a shopify app.
So somehow it's creatingconfusion because there aren't
any variants or options listedfor that item and so it's
creating a broken link.
(12:32):
So I alluded to this earlier inthe episode.
That's where I recommend foryour Facebook shop potentially
only listing things that areready to ship or have a specific
size, so potentially you're notgoing to list your whole
catalog.
If you're a t-shirt seller onFacebook shop, you might pick
and choose which items you wantto advertise, which that's okay.
You could pick 10 or less andthen really focus on getting
(12:55):
those items moved or thatinventory moved, and then you
can re-upload, maybe once aquarter, and try again.
All right, so here are yourweekly action steps and I can't
wait to take a look at all ofyour Facebook shops.
So the first thing you're goingto do is set up that Facebook
shop tab.
To be eligible for opening thatFacebook shop, you need to make
sure you have that establishedonline presence.
(13:16):
You may have to verify youridentity or your business
information.
Make sure you're complying withMeta's policies.
Verify that you have a domain,if you're using a site that
you're going to direct shoppers,to Make sure you meet the
location requirements there'sdifferent rules for different
locations and then also ensurethat you're providing clear,
accurate information regardingavailability, pricing, returns
(13:39):
and refunds all that good stuff.
Then go ahead and add 10products yourself, if you are
not going to link it to yourwebsite, including descriptions
and prices.
And then, if you are going tointegrate with the e-commerce
site, go ahead and link yourShopify, wix or Square, if
applicable, and then startpromoting your shop in social
media posts and stories.
(14:00):
So post a picture of that itemand then, after you post that
item, if you're on a desktopview and you go to edit the
photo to tag the photo, you'llsee you can tag it with the shop
and it'll give you arecommendation on what to tag it
with.
So if you decide to skip thischallenge, there's a possibility
that you might have a missedsales opportunity because some
(14:20):
customers might not want to buyif they have to jump through
hoops to find your products, orwithout a shop, you could be
losing out on some potentialimpulse purchases, not to
mention if your local competitoris using Facebook shop to their
advantage.
That could also put you a tadbit behind if others in your
area are finding a way to shopand navigate easier with a local
(14:41):
competitor.
So I know setting up yourFacebook shop might feel like
one more thing on your plate,but trust me, this one is worth
it.
When you are trying to automateyour business, this is your
chance to create a professional,streamlined shopping experience
for your customers while alsoboosting sales at the same time.
Now don't forget, if you dowant a more detailed guidance on
(15:02):
this or community support onall of these Turn Down the
Hustle challenges.
They're pulled directly from myproduct drop organizer.
You can get access to thisproduct by checking out the show
notes below this episode forall of the tools, templates and
strategies to keep your businessthriving.
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