In this episode of Turning Point, Eric Hui, founder of Terracea, shares his journey from corporate life to creating a cold-weather outdoor apparel brand. He discusses identifying market gaps, the challenges of product development, and the importance of funding through platforms like Kickstarter.
Eric reflects on the resilience needed to overcome setbacks, the shift from wholesale to a direct-to-consumer model, and the impact of cash flow management and seasonality on business strategy. He emphasizes the power of branding, storytelling, and audience building in a competitive market, sharing valuable lessons on perseverance, adaptability, and the entrepreneurial spirit.
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Watch on YouTube: https://youtu.be/cX19hcnlU00
Listen on your favorite podcast network or at turningpoint.buzzsprout.com
Learn more about Terracea and connect with Eric at Terrracea.com
#Entrepreneur #founder #business #turningpoint #entrepreneurstories
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