Shena White of Your Pocket CFO: Cash Flow, Profitability & Financial Strategies for Entrepreneurs

In this episode of Turning Point, Blaine Bertsch sits down with Shena White of Your Pocket CFO to explore her inspiring entrepreneurial journey—from reluctantly starting a business to becoming a trusted advisor in financial management. Shena shares the pivotal moments that shaped her success, highlighting how mastering the difference between cash flow and profitability, creating effective pricing strategies, and leveraging forecasting tools can make or break a business.

The conversation focuses on the unique challenges of project-based businesses, where cash flow volatility and pricing missteps often derail growth. Shena explains the power of saying no to unprofitable opportunities, negotiating favorable payment terms, and adapting to shifting market demands to stay competitive. She also shares how building strong client relationships, embracing consulting opportunities, and prioritizing profitable services allowed her to thrive—particularly within the competitive construction industry.

Packed with practical financial strategies, real-world lessons, and insights into entrepreneurial resilience, this episode delivers actionable takeaways for entrepreneurs, founders, and business leaders seeking long-term growth and stability.

Don’t miss an episode of Turning Point—subscribe, share, and keep learning from entrepreneurs who’ve successfully built and scaled their businesses. For more financial clarity and powerful cash flow forecasting tools to fuel your success, visit Dryrun.com.

#cashflowmanagement #profitability #entrepreneurship #businessgrowth #financialstrategy

Watch on YouTube: https://youtu.be/N6zrz3usVAQ

Listen on your favorite podcast network or at turningpoint.buzzsprout.com

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