Today on TV Central: One on One, we’re marking a major milestone in Australian entertainment. Max, the powerhouse streaming service from Warner Bros. Discovery, has officially landed Down Under—bringing together premium HBO content, blockbuster Warner Bros. films, and real-life Discovery programming, all in one place.
To celebrate the launch, Aaron Ryan sits down with two top executives behind the Max rollout:
🎙️ James Gibbons, President of Asia Pacific at Warner Bros. Discovery
🎙️ Michael Brooks, GM for Australia & New Zealand and MD of Warner Bros. International Television Production Australia
Together, they unpack what Max means for the Australian streaming landscape, the exciting content lineup, the long-term strategy, and why this is a game-changer for viewers.
🔹 Key Topics & Talking Points
- Why now? The strategic timing behind launching Max in Australia
- What makes the Aussie market unique in the global streaming race
- How Max differentiates itself from existing players like Netflix, Disney+, and Prime Video
- The blend of global hits and local flavor—how Max tailors its content for Australian viewers
- Exclusive titles to watch:
- The Last of Us – Season 2 drops April 14
- IT: Welcome to Derry – what to expect from the spooky new series
- A Knight of the Seven Kingdoms – more from the GoT universe
- Fan favorites like The White Lotus, Euphoria, House of the Dragon, Succession, and And Just Like That...
- Are there plans to invest in original Australian productions?
- How Max enhances user experience: smarter content discovery, sleek UI, and personalized recommendations
- Any interactive or next-gen features designed for Aussie audiences
- The multi-platform strategy:
- How Max co-exists with existing content deals (like Foxtel and Nine)
- Will Max consolidate content over time or maintain strong partnerships?
- Max’s subscription tiers and pricing model
- Role of advertising in Max’s offering, including the Nine partnership
- Challenges of launching a new service in a crowded streaming market
- Combating streaming fatigue and keeping subscribers engaged long-term
- How Max is responding to shifts in media consumption—especially with younger, mobile-first audiences
- The importance of Australia in Warner Bros. Discovery’s broader Asia-Pacific strategy
Max is officially here in Australia. To explore everything it has to offer, head over to www.max.com.
For the latest in TV news, streaming updates, ratings, reviews, and more great interviews, stay connected to TV Central at tvcentral.com.au.
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