Neal Foard breaks down the human psychology of persuasion, why people buy on emotion and justify on logic, and how the fundamentals of great advertising storytelling apply to every pitch, presentation, and conversation you'll ever have. We talk about why life gets easier when people like you, why the best brands celebrate their customers instead of themselves, and why in the age of AI, storytelling isn't just a nice-to-ha...

The career ladder was never a guarantee — but for a long time, it was a map. Now the map is gone. McKinsey estimates 375 million workers will need to switch occupational categories by 2030. The World Economic Forum says 44% of core skills will be disrupted within five years. The world of work evolved. The systems we use to evaluate careers didn't. That gap is where capable people get stuck. In this episode, author and career c...

They built the careers. They climbed the ladder. And then, at 50-something, they walked away — and started something of their own. Gen X women now make up 69% of women business owners in America, and research shows that founders over 50 are nearly twice as likely to build successful companies as founders in their 30s. So what's driving this wave, and what does it actually take to make the leap? Brand strategist Sue Kirchner ha...

Christine Blosdale — The Expert Authority Coach™ — joins Kelly Callahan-Poe to tackle the real reason talented marketing and advertising professionals stay invisible: not lack of skill, but lack of positioning. With 25+ years of experience building brand visibility for entrepreneurs and thought leaders, Christine shares her 5-step Expert Authority Framework to help you go from best-kept secret to unmistakable. No hustle required — ...

In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it and when they finally make the call, and what senior marketers need to have in place before they can make the leap — including the non-negotiable skills, and why right now might be th...

Zander Sprague — TV host, award-winning author, Licensed Professional Clinical Counselor, and self-described "God of Enthusiasm" — has built his life's mission around helping people make the EPIC choices that create an EPIC life. For Zander, EPIC isn't just a buzzword: it stands for Every Pilgrimage Involves Commitment, and his own pilgrimage began in the most painful way imaginable — with the murder of his sist...

What happens when a marketer walks into a boardroom speaking the wrong language? Behavioral marketing strategist and CMO Rich M. Smith unpacks why the gap between marketing and the C-suite isn't a personality conflict — it's a predictable cognitive phenomenon. Rich breaks down how loss aversion, outcome bias, and WYSIATI quietly sabotage marketing budgets, and what it takes to translate your strategy into the language of ...

What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profiles that shape how people process information, weigh risk, and act. She unpacks why traditional personality tools fall short, how bias and groupthink weaken decisions, and what marketers can ...

Most people wait until something goes wrong — a layoff, a bad review, a gut feeling that something's off— before they think about their career. But what if you treated it like your health, with regular checkups before the symptoms get serious? In this episode, executive coach Wes Ehnert of Vertical Path Coaching & Consulting breaks down what a career checkup actually looks like: auditing your materials and brand, benchmark...

What if the key to your success at work isn't on any performance review? Executive and leadership coach M. Nora Bouchard introduces the concept of Hidden Metrics — the internal gauges built around your values, strengths, and what truly drives you, not your boss's KPIs or your company's SMART goals. Nora breaks down her simple equation for uncovering yours, tackles whether you should ever share them with your supervis...

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know

Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast. 

Here are th...

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, and get off autopilot to build the bi...

In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. She explains how to use AI as a connector rather than a replacement for human thinking, why most leaders unknowingly create bottlenecks, and the practical first steps to move from overwhelm to...

The Movie Trailer Mindset

What if you could transform your business introduction from forgettable to unforgettable in just 10 seconds?

In this episode of the Two Marketing Moms Podcast, host Kelly Callahan-Poe sits down with Aurora Winter, bestselling author and TV producer, to explore how Hollywood storytelling techniques can revolutionize the way entrepreneurs communicate.

Ditch the Boring Introduction

Most entrepreneur...