Grab your favorite cocktail and join The Noras for a delightful conversation with Western Springs' newest entrepreneur, Amanda Sutter, founder of Jolie dress boutique. Amanda shares her journey from dress enthusiast to shop owner while we sip on custom blackberry lemonade cocktails crafted by The Opry's talented Dan Schovain.
The magic of Jolie lies in Amanda's thoughtful approach to fashion retail. With only six pieces of each style available, shoppers enjoy a significantly lower risk of the dreaded "same outfit" encounter. This exclusivity creates such demand that Amanda regularly declines requests for additional inventory, instead focusing on bringing in fresh selections weekly. Her careful curation considers diverse body types, age ranges, and price points while maintaining a distinctive aesthetic that fills a crucial gap in the local shopping landscape.
Beyond business strategy, we dive into Amanda's personal life as a mother of two girls and wife to Josh Sutter (of Summer City Adventures fame). Their global family travels surprisingly take a backseat to favorite memories at Hilton Head according to their daughters – a relatable parenting moment that had us laughing. Amanda reveals how opening Jolie has given her children a new perspective on her professional identity after years of remote corporate work, allowing them to witness her entrepreneurial journey from empty storefront to thriving boutique.
With homecoming season approaching, Jolie is set to become "homecoming headquarters" by late July, offering local high schoolers a convenient, stylish shopping destination with less risk of duplicate dresses at the big dance. Whether you're shopping for a special occasion or seeking everyday elegance, Amanda's passion for helping women feel confident through fashion shines through in every aspect of her new venture.
Follow Jolie on Instagram @joliedressboutique and visit the store at 824 Hillgrove Avenue in downtown Western Springs Tuesday through Friday (10am-6pm) or Saturday (10am-3pm) to experience this fashion gem for yourself!
Right on the corner, right on the price! Head down to 93rd & Cicero & tell them the Noras sent you!
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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